NOTICE TO READER. When you finish reading this magazine place a one cent stamp on this notice, hand same to any postal employee and it will be placed in the hands of our soldiers or sailors at the front. No wrapping, no address. A. S. Burleson, Postmaster General. LEIAK CORSE ZOD 2 FYI RV FTN RAR ss | iS Gq oO) D \ (Te ak LA Sh | On y : x \) : YA 4 “5 a S) Oe Ne] aH . aN ae ls 1% ‘y A vaE . mS< 1e7: he LY a em , Cn - ‘ SS nS ia w ‘Ag KO (Cpt ES Pe Roma WeeK A CBPUBLISHED WEEKLY % (5 WC Ss TRADESMAN COMPANY, PUBLISHERS AK ee SS SI PLERE CAW 2 3 e = DP SIT RIG. SS SOO N Ss 2 S eee SS DAES OSS Se aA ES WF a WA a Ta® Ve AD N > 5 YZ Wi GONES ( ON FA PINS e eN RS SA nce Wacaee st Thirty-Fifth Year GRAND RAPIDS, WEDNESDAY, JANUARY 2, 1918 mber 1789 x FAIA IIIA IAI IIIA IAAI AAA IAA AAI AAAI A AAAS AISA AA SISA SASS SSSA AA ASASASIS ASA SISA SSSA SASSI SISASCS SASSI ISI ASIII ISIS SIS SSS IS SIOS KKK IKK IKK Public Refere Cheering Some One On Don’t you mind about the triumphs, Don’t you worry after fame; Don’t you grieve about succeeding, Let the future guard your name. All the best in life’s the simplest, Love will last when wealth is gone; Just be glad that you are living, And keep cheering some one on. Let your neighbors have the blossoms, Let your comrades wear the crown; Never mind the little setbacks Nor the blows that knock you down. You’ll be there when they’re forgotten, You’ll be glad with youth and dawn, If you just forget your troubles And keep cheering some one on. There’s a lot of sorrow around you, Lots of lonesomeness and tears; Lots of heartaches and of worry Through the shadows of the years, And the world needs more than triumphs; More than all the swords we’ve drawn, It is hungering for the fellow Who keeps cheering others on. Let the wind around you whistle, And the storms around you play; You'll be here with brawn and gristle When the conquerors decay. You’ll be here in memories sweetened In the souls you’ve saved from pawn, If you put aside the victories : And keep cheering some one on. SAGO OOOO OOOO UO OOOO OOOO. AAO. UAL AO OO OA AO OO AAO OO COLIC ALO OM FeRICIIII III II AI II III IIIA IOS III SSI SSIS ISIS IS SSSI II ISOS III ASIII SIS SSIS III SSIS ISS SSI SSSIA AIA AA AAA AIA A IAAI IAAI IAAI IAAI IAI IAI IAAI IS AAI SAS AIS SAAS SASS AA ASIA SIS SASS ASA SASS SASSI SSA SSAA ISAAC SIS SSS SS SS SSIS SSS SIS SISS SAS AHA * HII III IIAI AIA IAAI ASAD IAAAIAAAA SAS ASA SSSI ASA SISA SIA S SDA SA ISAS ASA S SSIS SASS SASS SAIS ISS ISIS ISS SISI SSS SSS SSSSISISSI SSI SSN FOO OOOO GO QO OOO OOOO OOOO. OOOO OOOO UO LO AA EE CE 26 OCA AR A OE aE OO x Fleischmann’s Y east will perform the same valuable function in making war-time bread foods that it does in wheat bread. The Fleischmann Company PEANUT BUTTER CAN BE COMPARED TO COFFEE AS TO QUALITY Don’t be fooled by price. Buy where quality comes first. Buy Jersey Peanut Butter and notice the difference in taste. Order from your jobber today. Perkins Brothers, Inc. Bay City, Michigan Ceresota Flour Always Uniformly Good Made from Spring Wheat at Minneapolis, Minn. Judson Grocer Company The Pure Foods House Distributors GRAND RAPIDS, MICHIGAN More Nourishing Than Meat Your customer who complains of the high cost of living is, no doubt, paying for a meat breakfast now about five times the cost of a Shredded Wheat breakfast and without getting any more nour- ishment. Tell your customers about the low cost and economy of Shredded Wheat and you'll get the benefit of our extended, far-reaching newspaper and magazine advertising cam- paign in which we are em- phasizing these points. re i The Shredded Wheat Company | = = ES Niagara Falls, N. Y. bay | | = ~ Three Sure Winners @ Nea |= No2 ont " = x S Mo, SN 6 ane | O pres //// SURE NEW ORLEANS MOUSSE | N = RLEANS 1S We are now packing NEW CROP Pure New Orleans Molasses in the same standard size cans, full weight. You can also have the same in barrels and half barrels. Oelerich & Berry Co. Packers of ‘‘Red Hen,”’ NEW ORLEANS CHICAGO j 7) a3 oe _ , At j e i } ¥ 3 s j } } J ¢ a. g P i‘. { » q f a! ; x % i ? we, ; a ] ' ‘ iP a7’ * aS 5 Ro : > j ‘_ e =) i & ; 3 » . i ? Bas! ? ~ : } i , fe 4 Ve. 1 >. %, a \ * of a> oe 4 4 , “ye a * ry > Thirty-Fifth Year GRAND RAPIDS, WEDNESDAY, JANUARY 2, 1918 Number 1789 SPECIAL FEATURES. Page 2. Food Will Win the War. 4+. News of the Business World. 5. Grocery and Produce Market. 8. Editorial. 10. Shoes. 12. Financial. 18. Butter, Eggs and Provisions. 20. Hardware. 22. Dry Goods 24. The Commercial 20. Drugs. 27. Drug Price Current. 28. Grocery Price Current. Business Wants Traveler. KICKED UP STAIRS. \dimiral Jellicoe’s departure from the Mace of First Sea Lord by way of ele- vation to the House ot Lords is less open than usual to the interpretation, for similar instances, of beine kicked up stairs. The “very distinguished ®er- es” for which he is raised to the peer- ge have much more truth than the com- mon formula in such cases. Jellicoe has, indeed, rendered distinguished ser- vices to his country and the cause of the \T hi 5. expected of More, undoubtedly, has been him; the immediate cause of his departure is probably the repeti- tion of German raids in the North Sea. But 1f we look to the essential service which was expected of army and naval commanders at the outbreak of the \dmuiral efficient war, fulfilled his duty ly than any other war lead- Jellicoe has more er on either side, with the possible €x- ception of Marshai Joffre. The German army, like the British navy, had its mis- sion, Uhe German to beat army was down the enemy armies, to take Paris, to compel a German peace. The British was to hold the seas and permit Allied land. The German army has failed. The Mavs the unfolding of streneth on its pri British navy has not failed in mission: and even if there was Mary the more ambitious expectation that the British navy could starve the Central Powers into a peace, there has by no means beengcomplete failure. The Jellicoe tactics of silent naval pressure are not of the kind to stir the imagination of the plain man, although Enelish- what the navy was doing for England in keeping even the least imaginative of men must have recognized her virtually immune from the war hor- fallen on all the helligerents, not excluding Germany. So, rors that have other too, the defeat of the submarine, while easy enough to visualize in its impor- tance, has not the dramatic value which 4 naval attack on German harbors would carry. to the mastery of the U-boat is revealed in the last with eleven British vessels over 1,600 tons The slow but steady progress weekly submarine report, sunk. U-boat war showed an average of 21 The first quarter Of a year of the large British ships sunk; the second uarter showed 18 ships; the third quar- ter less than 12 ships; the four ince then a slight rise to less than 14 ships. It is not to Jellicoe alone that credit should go. The Ameri- weeks something Tf Ger- man hopes based on the U-boat were can navy can claim its share. truly all that they professed to be, then America has been in the war in a very appreciable sense. DISTURBING ELEMENTS. To the men concerned in the produc- tion and distribution of ¢oods. the breathing spell afforded by the holidays and the stocktaking at this time of year While the prosper- has proved most welcome. year’s business has been most Ous, the sales beine on a larae scale and the profits much above the average, broken into the usual routine has been after a very unsettling fashion. Trade has been pulled out of its customary erooves by changes affecting credits and cancella- High- er costs of raw materials and advances discounts, “protecticn” and tions, post datings and deliveries. in wages have put all articles on levels higher than have been shown in half a century, and with this condition has come the apprehension that some drop may come suddenly which will cut down the values of everything held in stock. The main thine that affords ground for Such a fear is the fact that so much of the price advance is due to manipulation to the ab- produced by war. re- in one form or another Or normal demand quirements, which is liable to cease ab- All alone the capital is required to do business on the rupthy. line, also, more inflated levels prevailing, and the hard- ening rates for money due to its absorp- subject of disquiet. To ele- added the effect of the {ion imto war industries are a these disturbing ments must he continual preachment of economy, whose results are as yet uncertain. Enough of them are already apparent, however, to show. that they will be manifest in the trading of the vear about to open, ANTICIPATE YOUR NEEDS. With the mail and transportation sys tems of the country broken down com- pletely, it is in order for every merchant to anticipate his requirements as far in advance as his capital will reasonably permit. No dealer should purchase be- yond his ability to pay from the regular unless he happens course of business, to he forehanded outside of his regular business. Of course, dealers in food products will not purchase so Hberally of licensed articles listed by the Govern as to cause them to be ment classified as hoarders. We about stop talking or thinking though the should “doing oun bit’ as war were 2n insignificant affair requir- ing only a small effort on the part of each citizen. LE Families who are able to secure their weekly allowance of sugar should save that for the If not, what will they as much as possible of canning season. do? AS TO WOOL AND WOOLENS Dealings in wool are virtually nil for the time being. The Government controlline fac- Operations are the fOr. Some interest is shown in the forthcoming auction sales in Boston ot the shipments from Austraha, which will begin this week. In view of the CGoOvernmments fixine the prices at 5 Boston per cent, below the July 30, 1t 1s belreved that the prices at the auction will be lower expected. The price-fixing has had a decided effect in the South American markets. Under present conditions . ; : it is impossible for Americans to make purchases there, and it 1s a little risky besides 1 DECAUSE Of a % which expert tax \neentina is éx- into effect with the be- pected to put ainnine of the mew year. Anothe: complication is in the action of the offering encourage- \mer- gives who are British, ment to the imports of South \ ool, the Government the option to take provided the buyer an the material at an advance of 2 pet bove cost. There is one aspect importation of wool that may be worth consideration by the author- ities here, in view of the need of sav ina tonace. As is well bulk of the | wool imported comes in the) @rease, with about 50 per cent. of dirt of dirt ment, one kind or another. could be eliminated before shi one half the fOnnmace c uid be : : - saved, or double the quantity of avail- 1 1 : +1 able wool could be brought in on the Careo Capacity Now amount of tonnage saved to the ocean would also be saved by Carriers railvw vs here. | nNer¢ Ss little to ele oods m kets Dealin 1 fabrics fo oth men’s and womens ir have been few With the loo soe required for Government work the claim is made that those wishing ivilian trade will have to cet. PROBLEMS merchart TRANSPORTATION To the manufacturer and concerned in civiiian trade, domestic or foreign, the assumption by the Go, ment of the rail transportation system of brings another uncertain the country factor. It is, however, not calcul t be as disturbing as it would have been had freicht carrying been in recent months on anything like a normal basis. But the fact is that the delays in the carriage of both raw materials and fin- ished goods during the greater part of the year have proved the greatest single deterrent to the efficient conduct of bust- ness enterprises. and the general opinion seems to be that any change must be for Under the new centralized at least. son at the head who can be appealed to the better. control there will he, one per- in getting materials needed to and for aid keep important industries going who is invested with the power to see that his rulings are carried there will be a winnowing out f supplies for certain industries which are not of prime importance seems plausible, but there will be no disposi- tion to destroy the organization of any Oontinuance industry whose war will be beneficial. On the other hand, there will be a much more etfect , 4 ts - * - ] + e lL ] MCE Ive G€livery OF materials FOr tn ASIC : : industries and of food and fuel for ‘ 1 ret 1 people in general. [This the G t actions Wil annoying and contradictory regula tions of es e OMmcials OF OF Un rules state gotten up to prevent the pooling of rail way property and facilities or govern- ing the routing of various kinds ot freight. Mine owner, mill owner, man- ufacturer and retailer will all be the eainers under the new dispensation, THE SITUATION IN COTTON. Cotton ruled hich in the markets durine the last week, spot reaching a Specie PAVMENES I tHIS CONN- fry. the stock in the srawine cut into somewhat purchases, although Ot vine n B itis] account Llok e! sho no great disposition to sel not having modified their optimistic iew of the outlook and being under ‘ ef wratttedoON + oet = sr} f } “1 nO COMmpusion CO 2c rid oO! what they have stored. New Eneland mills much hampered in trying have been x { et their supplies, and much com- plaint om this score has come trom that quarter No pfiority is given to cotton shipments over any other freight unless loaded sixty-five bales result heen on the fo a Car NS ai some ship- road for 2 1 A good deal capacity is still taken up by Government work, and the remainder s fairly well taxed to fill orders from the trade There has been a very per- pil Irop in the production of fancy weaves, attention being given staples. A sagging in ex- (;overnment con- the blacklist. husiness Vv tO market eoods has been seasonably slack, although prices have been well maintained in all constructions save a few of print cle ths demand, continue in the hig 1] manner of knit Sheetings sood i despite afrival © eoods including hosiery, are in a strone position. eee excuse for work, Inherited wealth is no idleness. “If neither should he eat.” man will not Always try to favor your friends, You can use a few more, MICHIGAN TRADESMAN January 2, 1918 FOOD WILL WIN THE WAR. We Must Keep the Wolf From the Door. We hold it in our power, and our power alone, to keep the wolf from the door of the world. This is a problem greater than war. It is a problem of humanity. The United States holds the key to this problem. We have always been the greatest granary, food store, and butcher shop in the world, and our resources have by no means reached the limit of our development. Food, regular, good and sufficient for our mighty fighting armies—our own and our Allies—for the working men and women behind the trench lines, for the old people, women and chil- dren, must be supplied if the war is to be won, and we can supply it. Millions of men in Europe have been withdrawn from farm and field to fight, and many thousands have been sent into factories to equip the fighters with munitions of war. This means that less food is produced in the countries of our Allies. More- over, the hard work of war activi- ties has meant an increased demand upon food supply. The decreased food production and increased food demand have made a yawning chasm in Europe which only America can bridge. Now from the forecasted harvests of this country and Europe, and from our combined stocks of animals, we learn that we shall have to use the available supply with the utmost care and wisdom in order to have enough for all. France, Great Britain, Italy and Belgium need for their normal use nearly six million bushels of wheat more than they can produce. The Central Powers control the grain available in Russia, Bulgaria and Ru- mania, so that our Allies cannot draw upon these supplies. Australia and India are practically cut off because of the long journey, the shortage in shipping and submarine danger. The South American crop was a failure, and the new harvest cannot reach Europe until next spring. In short, the Allies need 577,000,00) bushels of wheat and we have a sur- plus of 208,000,000 bushels. Out of this surplus a certain amount must be kept for friendly neutrals. There- fore, if we continue to consume as much wheat as usual, there will be a deficit in round figures of 400,000,000 bushels. Some of us have not understood why we must send wheat instead of corn, since corn is plentiful and of high food value. Why not keep our wheat, and let our Allies have corn? There are several good reasons: 1. Cornmeal cannot be shipped long distances without spoiling in transit. 2, Corn cannot be shipped in the grain because few mills in Europe ex- cept in Italy are equipped to grind it. 3. Cornmeal can best be used in home-baked breads, as corn bread is not suitable for bakery distribution. In France very little hme baking is done, and most of the houses are not equipped for baking. In America, on ‘give or save.” the other hand, home baking is the rule. Remember that our Allies are al- ready using as large a proportion of other cereals with wheat as is prac- ticable with bakery bread. Their wheat is adulterated 14 per cent. in the milling. Before it can be made into bread, a further admixture of 20 per cent. of other cereals is re- quired—as high as 50 per cent. allow- ed. Thus, the minimum adulteration is 34 per cent. The Food Administra- tion is asking Americans to do much less than the Allies are already doing. It is asking them to use 20 per cent. of other cereals in place of that much wheat, and to send to Europe the wheat thus released. This will only partly make up their shortage, but it will help. Meat is another food especially needed that we must export in larg- er quantity. The people who are fighting and making war supplies need more meat than they would in peace times. But the reproduction of cat- tle, sheep and hogs has lessened by 33,000,000 in Europe and they have been compelled to “eat into the herd” to an alarming extent. Also an ex- tra demand for wool and _ leather clothing for soldiers has meant a de- crease of animals From July 1, 1915, to June 30, 1916, we exported more than 1,500,000,000 pounds of animal products and fats. We are selling faster than we can produce them. Of course this con- dition calls for increased production, but it also means that for the present conservation is of the gravest impor- tance: to save out of what we have. Fats are fuel which fighters must have. We must send lard, bacon and other fats to our Allies. To do this we shall have to reduce our own con- sumption. In many cases we use much more of these commodities than we need and waste them shockingly. Another necessary food staple that our Allies must have is sugar. They formerly got it from Russia, Ger- many, Austria and Java. Now they are dependent upon us and _ the sources which supply us. One other aspect of food conserva- tion as a war measure should be men- tioned. Wars are paid for out of the people’s pocket. If we wish to avoid financial troubles we ought to carry on this war to a great extent paying “as we go.”’. If we reduce the waste and unwise use of food by only 6 cents a day for each person in our population we shall have saved more than two billion dollars a year. Each one of us wants to help, but sometimes we feel stunned by these huge sums and amounts. A _ millicn dollars, a million bushels! We gasp, “But how can I do anything? I am only one, and I have no millions to Then is the time to recall the old rhyme about the “little drops of water, little grains of sand.” These vast amounts are composed of dollars, quarters, dimes, nickels, pen- nies; they are composed of shovelfuls. basketfuls, cupfuls, teaspoonfuls Just remember that if each individual saves one pound of wheat flour a week and 6 cents’ worth of meat, fats and sugar a day, it will mean enough to win through. We are in this war and must do our share in winning it. One of our chief tasks is to supply food for our Allies and their armies. We must decide how this is to be done. As time goes on it will get no easier to ship food and supply ourselves. We can meet the situation by force or by volun- tary effort. The one way is autocra- cy; the other is self-government—de- mocracy. It‘is the ideal, hope and aim of the Food Administration that our saving and our organization for saving shall be voluntary and demo- cratic. Democracy is the faith for which our men are dying in France to-day. Every man, woman and child left here at home must stand back of every soldier “over there” and help in the daily service of conservation. Every single person in this de- mocracy has the opportunity of the centuries to take part in the greatest adventure for democracy ever known. Democracy is worth it. Your right to your own life, to liberty, and to the pursuit of happiness is worth your service, your co-operation, your de- votion . Herbert Hoover. — +> Opposition Shown to Sale of Banded Hats. Contending that, of the entire milli- nery industry, the untrimmed hat manufacturers alone are not especially interested in seeing an increased use of trimmings, an importer of flowers and feathers makes known his per- sonal views on the subject of banded hats. They follow the recent bringing to light of the letter of the Middle Western wholesaler who advised his customers to cancel the orders they had placed on these hats for the new season. Says the importer: “One or two dozen people get hold of banded hats and their competitors, although opposed to the selling of such hats, are nevertheless unwilling to see these few dozen do a business on merchandise which they do not carry, and, despite their honest con- viction that the selling of banded hats is opposed to the best trade interests, they finally resort to selling them, too, and the damage is done. “The untrimmed hat houses have no interests other than their own, and if they find that untrimmed shapes are selling poorly they will sell banded hats, as this affords them a weapon wherewith to compete with the trim- med hat manufacturers. Their aim, because of the strong competition be- tween the untrimmed and the trimmed hat hcuses, is to find a basis of com- petition with the trimmed hat manu- facturers, and the consequences are that the trimmed hat manufacturers at the present time are doing ‘their level best to sell trimmed hats and not to create anything that looks like a banded hat. The untrimmed people realize that their own prosperity is severely attacked if they don’t use trimmings because their business stands for trimmed hats, and trim- mings of all kinds will therefore be used by these houses. “Despite the fact that it is distinct- ly to the interests of these trimmed hat manufacturers to create a de- mand for trimmings, I believe thc trade in general, both wholesale and retail, is more than anxious to use trimmings, because when trimmings are in demand profits are in sight. Every person of more or less influ- ence in the trade has been talking trimmings now for some time, and, — with every one doing his bit and giv- ing trimmings a helping hand, style will soon adjust itself to the benefit of all concerned.” ——~-..—— Lincoln’s Way With His Wife. Diplomacy finds its finest test in the relationships of every-day life. Many a man who might get along very well representing his country at a foreign court is a complete fizzle in representing himself in the court presided over by his wife. They came to Lincoln one day ask- ing for subscriptions for the support of a volunteer fire department in Springfield. He at once expressed his sympathy with the project, but thought it best, before setting down any amount, to consult “a certain little woman” about it. “Tll do so, boys,’ he continued, “when I go home to supper—Mrs. Lincoln is always in a fine good hu- mor then—and I’ll say to her, over the toast: ‘My dear, there is a subscrip- tion paper being handed round to raise money to buy a new hosecart. The committee called on me this afternoon, and I told them to wait until I consulted my home partner. Don’t you think I had better sub- scribe fifty dollars?’ Then she will look up quickly and exclaim, ‘Oh, Abraham, Abraham, will you never, never learn? You are always too liberal, too generous! Fifty dollars! No, indeed; we can’t afford it. Twen- ty-five dollars is quite enough.’” Mr. Lincoln chuckled as he added: “Bless her dear soul, she’l! never find out how I got the better of her; and if she does she will forgive me. Come around to-morrow, boys, and get your twenty-five dollars.” —_———_2-.-. A number of short courses in cream- ery practice and operation are being offered by the different dairy schools. These afford an excellent opportunity for those who wish to improve their knowledge in their chosen work, and others, to bring themselves up to date in modern practice. Competition in the creamery business, as in all other lines, has become fierce, and it is essential that the practical workers should em- ploy all modern devices that tend to reduce the cost of operation to the lowest possible minimum, and to en- hance the quality and output just as far as possible. Therefore, the time and money spent in this connection should be regarded as an investment, and not as an expense. —++>—__ Don’t worry! Those who expect to be provided with work when they feel like working and lay off when they please; who expect others to build houses for them to rent; who expect merchants and dealers to keep on hand everything they need, to be paid for when they get good and ready, belong to the don’t worry class. if this class worries you. Don’t. worry ae a ht * i. » *y aA y q >, mi ’ is» > > if 4, < 2 > . 1 bs r a a f t ’ ea , a ‘ f yp - , u a January 2, 1918 MICHIGAN 1RADESMAN Follow the Flag! All honor to the stalwart young men of America who are daily going forth to battle for the freedom of all the peoples of the whole world. God bless them and keep them, and give them the strength to win an early, a complete victory; a blessed, a permanent peace for all generations to come. How we wish they might all come home again. We are going to miss them so much, and those who do return will be given a wonderful welcome. Many will not come back. The world will do hcmage to their mem- ory, for theirs is a worthy cause. They will live in the hearts of their countrymen for centuries and cen- turies. : These boys of ours are going away to avenge wrongs perpetrated upon American citizenship, against Amer- ican rights. They are going away that the clouds of war may never again appear on the horizon of: hu- man existence. Our boys and our neighbors’ boys are proud and glad to follow the Flag wheresoever it calls, and to carry its wonderful message, “My country ‘tis of thee, Sweet land of Liberty,” to the four corners of the earth; to all nationalities; to every living man, woman and child. Think you they are going without sacrifices ? They are just as ambitious to es- tablish successful business or pro- fessional careérs as those who stay behind. Comfort has just as strong an at- traction and health is fully as desir- able to those who go as to those who remain at their desks, in the shop, or on the farm. Home and loved ones are as dear to the gallant boys who are going away as to you or me. It is true they smile as they say good-bye in their cheery way to the precious little Mother and good old Dad, or to the best Wife and dearest kiddies in the whole, wide world, but their smile is one of encouragement to those left behind, not one of joy, for while they smile their heart is breaking. It is a tremendous sacrifice they are making when they leave, possibly forever, those so dear and precious; more dear and more precious in fact than life itself. But they are brave boys, our boys are, and good and true, so they smile as they follow the Flag. In training camp, on transport, in ‘submarine zone and out, our boys will smile; in stricken France, through ravaged Belgium, “over the top” into No Man’s Land they will go cheerfully, willingly, smilingly wheresoever the Flag beckons. * Think you they do not sacrifice? Does it hurt to have a leg shot off and to lay for hours between the lines before succor arrives? Is it pleasant to be gassed into con- vulsions with resultant temporary and often permanent insanity? Is it a comfort to be shell shocked into a nervous wreck for the balance of one’s life? Is it a convenience to lose your eyesight or your speech? Ts it easy to give up life in the prime of young manhood, just when prospects are brightest, most prom- ising ? No! Then it IS shockingly painful, hor- ribly unpleasant, dreadfully uncom- fortable, terribly inconvenient; then it is THE supreme sacrifice, to be shot and gassed and_ shelled into helplessness, insensitiveness, sight- lessness, lifelessness. That’s what our boys are sacrific- ing, and they are sacrificing willingly, cheerfully, smilingly, “over there” to-day. They ARE following the Flag. Are you? Battles cannot be won by the boys at the front without the co-operation of the folks back home. Their success will be in the exact proportion to our thoroughness of co-operation. Their casualties will increase in the exact proportion to our lack of united effort and co- ordination. You and I are not exempt! There is no age limit for Ameri- cans back home. We are Americans or we are not. There is not, nor cannot be any half way position. We are helping to win this War or we are not. There is no middle road to travel. We are assisting or resisting; lift- ing or lounging; building up or tear- ing down; we are a live, motive pow- er unceasingly forging links of suc- cess in the chain of ultimate victory or we are dead weight for someone else to carry; or probably the weak- est link in the chain that will fail under a strain. You and I are either true blue or we are not! Which? Food is one of the biggest factors in the winning of the War. Lack of food would contribute materially to the loss of it. Hoover says, “Eat one wheatless meal per day; six or more meatless meals per week; use sugar and fats sparingly; stop all waste.” If you are faithfully observing this schedule you are as surely following the Flag as the boys at the front; you are helping to win the War; helping to save American lives ; help- ing the boys, our boys, “over there” in No Man’s Land. If you fail to observe these regula- tions, you are as certainly assisting Germany to defeat America as any soldier in the German Army, or as any German spy in America. But you say, “I cannot get along without my white bread. Graham flour, whole wheat flour and corn meal do not suit me, and I must have my meat.” Or possibly you say, “Corn is high- er than wheat so I must feed my wheat to my stock.” What kind of a soldier would he be who refused -to fight because it did not suit him to lose an arm or his life? How many battles would be won by that sort of slacker’s argu- ment and action? Excuses and explanation will not win battles nor supply the food we must furnish our Army and our AIl- lies’ Armies. Soldiers must be fed well if they are to fight well. If you eat or feed to your stock the portion of food Mr. Hoover has requested you to save for the sol- diers, you will insult your American citizenship by subordinating it to purely pampered and selfish desires, and you ought to be deprived of it. You will weaken our Army, mak- ing it more vulnerable to the attack of the enemy and cause it to be less effective in its attack on the enemy. You will not be following the Flag of your Country, but the flag of Ger- many. You will be guilty of giving aid and comfort to the enemy. Such an act is traitorous. Of course, you did not realize the seriousness of your act. You desire to be a real, red-blood- ed American, a loyal, patriotic one, of which for generations to come your posterity may justly be proud. That is the way every true Amer- ican feels. But we must sacrifice, must give and employ, not our lives, perhaps, nor a leg, nor a hand, nor an arm, nor an eye, but our money, our ener- gy, our time. Oh, America! Throw off your lethargy; cease your carelessness in dealing with and your inattention to a tremendously serious task, You are at war with a strong, vir- ile, unbeaten and mighty nation, who would crush you under its heel. America! You can win this War by ae —Being unceasingly diligent in business. —Stopping all waste immediately. —Discouraging and preventing hoarding. —Hooverizing your menus without a moment’s delay. —Buying Liberty Bonds cheerfully, plentifully. —Supporting the Arouse yourself! Red Cross and similar war-time organizations. —Tolerating no insults to your Flag nor your country. —Reviving the spirit of 1776 and 1861 within yourself. —Following the Flag unfalteringly, unceasingly, even as the. boys “over there.” Then will there come a glorious victory, an honorable peace. Then will Liberty and Freedom, with justice, prevail throughout the World for all peoples, all nationali- ties, all tongues. America! Arouse yourself! FOLLOW THE FLAG. VALLEY CITY MILLING CO. GRAND RAPIDS, MICHIGAN Sole Manufacturers of Lily White, “The flour the best cooks use,” ‘‘Yes, Ma’am’’ Graham Flour, Granena Whole Wheat Flour, Golden Granulated Meal and New Process Bolted Meal ts - Southern part of the city, MICHIGAN TRADESMAN January 2, 1918 yp v = a5 Fe a ‘ iy Se = A Ze = s y = | ey 1S. OF THE ‘BUSINESS WORL Z Ze | } —————— aint C= Movements of Merchants. Sault Ste. Marie—Cowan & Hunt suc- ceed Prenzlauer Bros. Co. in general trade. Hastings— The Mitchell-Reimann Co., of Detroit, has sold Hotel Barry tc Rose Haywood, of Detroit. Burr Oak—Roy Walters has purchas- ed the George Heidbrink grocery stock and store fixtures, taking possession Jan. 1. Mendon—Samson & Dailey have closed their bakery and will supply their customers with baked goods from Kalamazoo, Ishpeming—The Hewett Grain & Pro- duce Co. has opened a branch store in the Braastad block under the manage- ment of D. B. Bilkey. Coldwater—Leon Crandall, has pur- chased the Eaton Grocery Co. stock and will remove it to Hillsdale and continue the business. Detroit—The Isbell Storage & Cart- age Co. has been incorporated with an authorized capital stock of $5,000, all of which has been subscribed and $4,000 paid in in cash. Saginaw—Fire damaged the fruit and grocery stock of Frank Bomarito, 526 Genesee avenue, Dec. 30, to the extent of about $5,000. The loss is fully covered by insurance. Detroit—Griggs, Fuller & Co, have been incorporated with an authorized capitalization of $50,000, which amount has all been subscribed and paid in in cash. They will conduct a wholesale fruit, produce and com- mission business. ’ Port Huron—George E. Miller, who conducts a drug store at the corner of Sixth and Water streets, has purchased the drug stock and store fixtures of Earle B. Mackay, on Military street. and will continue both stores under the style of the Miller Drug Co. Lansing—A merger of the Industrial Exchange Company’s Bank, in the in the factory district, with the American Savings Bank, in the downtown district, has been announced. The Industrial Bank will be but a branch of the American. The merger means combined assets of the two banks totaling $2,000,000. The American has raised its capital stock from $100,000 to $125,000. Manufacturing Matters. Detroit—The Cadillac Can Co. has increased its capital stock from $12,000 to $60,000. Detroit—The Walker-Saxe Motor Co. has increased its capital stock from $16,- 000 to $30,000. Saginaw—The Erd Motor Co. has increased its capital stock from $100,- C9 to $250,000. Detroit—The Murphy Machine Co. has increased its capital stock from $5,000 to $20,000. Flint—The Cornwell Co., with head- quarters in Saginaw, has opened a branch plant here. Detroit—The Detroit Vapor Stove Co. has increased its capital stock from $150,000 to $300,000. Detroit—The Arrow Tool and Ream- er Co. has increased its capital stock from $5,000 to $20,000. Saginaw—The Gladwin Light & Pow- er Co. has increased its capital stock from $50,000 to $125,000. Detroit—The Anderson Forge and Machine Co. has increased its capital stock from $300,000 to $400,000. Detroit—The Marshall & Stearns Wall Bed Co. of Michigan has changed its name to the Marshall & Stearns Wall Bed Co. Holland—The Holland Crystal Creamery will manufacture cottage cheese in connection with its but- ter making. Fillmore—The Fillmore Center Creamery Co. has closed its plant ow- ing to the high price demanded for milk by the farmers. Banat—The Farmers’ Cheese Associa- tion has been incorporated with an au- thorized capital stock of $1,000 of which amount $540 has been subscribed and paid in in cash. Detroit—The Inland Oil Co. has been organized with an authorized capital stock of $100,000, which amount has been subscribed, $10,000 being paid in in cash. Detroit—The McGraw Furniture Co. has been organized with an au- thorized capital stock of $10,000, of which amount $5,000 has been sub- scribed and $2,000 paid in in cash. Middleville—The Western Knitting Mills, of Rochester, has leased the plant recently vacated by the Globe Knitting Co. and will open it for business in the near future with about eighty-five em- ployes. Detroit—The Multi Color Co. has been incorporated with an authorized capital stock of $25,000, of which amount $20,000 has been subscribed, $15,000 being paid in in cash and $18,500 in property. Detroit—The Whip Corporation has been incorporated with an authorized capitalization of $10,000, of which $5,- 000 has been subscribed and $1,000 paid in in cash. It will manufacture a chemical composition to whip cream. Detroit—The Peninsular Chemical Co. has been awarded a decision by the United States Court of Appeals in Cincinnati in its case against Cincin- nati cigar distributors to keep them from using the company trade name “Penslar,” on cigars. The court re- versed the decision of the Cincinnati District Court which held that the company could not control the use of the trade name except as applied to drugs and sundries. Use of the name by cigar companies was termed un- fair competition. Lansing—The freight car shortage is playing havoc with Lansing industrial plants, and for the first time since the shortage really began matters are ser- ious. The Reo and other large plants cannot get enough cars to send out their hurry-up orders, .the number needed reaching a total of 1,300, according to the local traffic men. Nor is there any aid in sight and unless some comes there is likely to be a curtailing of ship- ments from Lansing within a_ few weeks. The factories are absolutely stagnated with products which they can- not get forward. Saginaw—The Erd Motor Co. has in- creased its capitalization from $150,- 000 to $300,000, and will build an ad- dition, 909x240 feet in size and one story high, except the office section, which will be two stories, to be com- pleted by March. This increase and ad- dition have been made necessary by the demand for the company’s product and the output is limited by the capacity of the plant. Contracts to the amount of $1,802,625 already have been entered into for 1918 and the company has offers of $1,608,750 more business. The 1917 business amounted to $400,000. o.oo A Defeated and Chastened Germany. Baltimore, Dec. 31—This has been a war of ideas. Germany’s false phi- losophy has been routed. The thought of the world has been mobi- lized against it, so that it has been universally condemned, exposed, and ridiculed. This has produced observ- able effects in German and Austrian thinking. For its absolute defeat there is no need for another military vic- tory. Germany of to-day is not the Ger- many of 1914. She has been tremend- ously chastened. She has lost every one of her colcnies; she has not so much as one sail on the seas; she is on the brink of financial ruin, and she has suffered an appalling loss of man- power. She cannot be the same. To those who say. she can never be trust- ed again, my answer is that you must either trust her again or make the world an armed camp for the next hundred years. The Allies have accomplished m>re than was expressed in their lingt pro- gramme of protest to Germany.” What more do we want? To merely prolong this war at the cost of millicns of men and billions of treasure in order to smash to ruin the present German na- tion, which, when it has been done, will leave a sullen people in the heart of Europe, prostrated and ruined, w th a bitterness that will be far more dan- gerous to combat than any otherwise conceivable condition? Germany wants peace, The Allies are facing the most crucial time since the war. Germany has been tested and found wanting. The Allies are in the crucible to-day. They can meet Germany, the chastened nation, and find an honorable peace; or they can orclong the war for the glory of mil- itary achievement and meet a sullen Germany, feeling that every one’s hand is against her, and that her hand is against every one, out of which can come only a patched-up peace. It is the cpportunity of courage, which in its timely action may save a nation from beroming a menace to the wel- fare of humanity, Peter Ainslie. Boomlets From Bay City. Bay City, Jan. 1—Schwazkoff Bros., Bach, have moved their stock of gen- eral merchandise to the large brown tile store building which they erected during the past summer. Harbor Beach will have, in the near future, a community house which will cost $50,000. The Jenks family have given the building and progressive citizens have raised $25,000 to enlarge and equip it. Louis Oppenheim is closing out his stocks of general merchandise at Elk- ton and Caseville. The Seventh annual State confer- ence of the Michigan State Tax As- sociation will be held in this city Jan, 27 and 28. It is expected the meeting will bring 250 assessing of- ficers here from various sections of the State. Netwithstanding the fact that there are five or six large sawmills in Bay City which are manufacturing hard- wood lumber from the large quantity of logs which arrive in the city from Northern Michigan, and that hundreds of cords of stovewood is cut daily from the slabs and other waste, there is a scarcity of wood in the city and it can hardly be had at any price. The local fuel administrator, W. H. Boutell, on investigating, has found that the cause of the shortage is that it is being shipped in large quantities to Chicago and other cities, where it brings a better price. Mr. Boutell has issued an order forbidding further shipment ee the city and named a price of $2.25 per cord, which is about one dollar less than it has been sold for. Some of the operatcrs ob- ject to the price named and refuse to sell. Get while the getting is good appears to be their slogan. William T. Ballamy. —_+-.____ Death of a Sturdy Character. After an illness of several months, culminating in a stroke, George Car- rington passed into the Better Land last Saturday evening. Funeral services were held at the family residence on Cass avenue Tuesday afternoon. To-day the remains were taken to Bailey, where a funeral service was held for the old neighbors and friends among whom the deceased lived and did business for more than forty years. Mr. Carrington conducted a general store and grist mill at Trent, accumulating a comfortable fortune and acquiring the friendship of every person who dealt with him. He was a man of strong character, in keep- ing with the pioneering days in which he was a commanding figure. Deceased leaves a widow and one daughter, Mrs. Charles North, to mourn his loss. ——_.- 2. ____ The sympathy of the trade will go out to Cassius Towner, the Byron Cen- ter merchant, in the death of his wife, which occurred at a sanitarium in this city last Thursday. The funeral was held Sunday in the family residence and Methodist church at Byron Center. Many Grand Rapids friends of the de- ceased and the surviving husband at- tended the funeral. The burial was in the Winchester cemetery. The deceased was widely known and highly respected. Charles O. Hardy, dealer in gen- eral merchandise at R. R. 4, Adrian, renews his subscription to the Trades- man and says: “I like your paper very much.” ——_~22+>_____ The Dennis Lumber Co. has increased its capital stock from $30,000 to $250,- 000. —_++.—___ J. J. Berg has returned from Chi- cago, where he closed for another year with Pitkin & Brooks. ’ — os | e a 9 % | in + ri 5 a uw \ < Fi + a” | wy a 4 » 4 * » a A a? ~ Ww ~ &* ~ 2 ° ~ wee - January 2, 1918 MICHIGAN TRADESMAN Review of the Grand Rapids Produce Market. Apples—Winesaps and York Imper- lals, $2 per hamper; Baldwins, Green- ings and Wagners, $5.50 per bbl.; Northern Spys, $6@7 per bbl. Bananas—$4.75 per 100 lbs. Beets—$1.25 per bu. Butter—The market is firm, quota- tions ranging about the same on all grades. Receipts of fresh-made creamery are very light, both in fancy and undergrade butter. There is a good consumptive demand, which is cleaning up the daily receipts and al- so compelling holders to withdraw storage goods from the warehouses. We do not look for any material change in this market in the immedi- ate future. Local dealers hold extra fancy creamery at 50c for fresh and 47c for June cold storage; centralized brings 1(@2c less. Local dealers pay 40@42c for No. 1 dairy in jars and 30c for packing stock. Cabbage—$3 per 100 lbs. Carrots—T5c per bu. Cauliflower—$2.75 per doz. Celery Cabbage—l5ic per bunch for California. Cranberries—$18 per bbl. for late Howes; $9.25 per % bbl. Eggs—The market on fresh con- tinues to remain very firm, with ex- tremely light receipts, the weather be- ing extremely cold in all parts of the country and the production very light, the consumption easily taking up the daily receipts. The market on stor- age eggs is firm, due to extremely heavy withdrawals from the various cold storage warehouses. We do not look for any change either way in the egg situation in the near future. Lo- cal dealers pay 50c for strictly fresh, loss off, including cases. Cold storage operators are putting out their stock on the following basis: Extras, can- dled, 42c; firsts, 40c; seconds, 36c. Figs—10 Ib. layers, $1.65; 20 8 oz. packages, $1.85; 12 10 oz. packages, $1.25. Grape Fruit—$4@4.75 all sizes Floridas. Grapes—California Emperor, 6.25 per keg or $3.25 per crate; Malaga $8 @9 per keg. Green Onions—Shallots, bunch. Green Peppers—65c per basket for Southern grown. Honey—22c per lb. and 20c for dark. Lemons—California selling for choice and $8.25 for fancy. Lettuce—14c per Ib. for hot house leaf; $2.50 per hamper for New York head. Limes—$1 per 100 for Italian. Maple Syrup—$1.75 per gal. for pure. Mushrooms—-75c per Ib. per box for 65c per for white clover at $7.75 Nuts—Almonds, 21c per lb.; filberts, 20c for Grenoble; Brazils, 18c; Mixed nuts, 16%4c. Onions—Home grown command $3 per 100 Ib. sack; Spanish, $1.85 per crate. Oranges—California Navals, $5.25@ 6; Floridas, $5@5.50. Oysters—Standards, $1.85 per gal.; se- lects, $2.25 per gal. Shell oysters, $9 per bbl. for either Blue Points or Co- tuits; 75c per 100 for Blue Points and $1.25 per 100 for Cotuits. Potatoes—Up State buyers are pay- ing $1@1.10 per 100 lbs. Poultry—The market is completely cleaned up and excellent prices ruled right along and are even higher now under very light receipts. There was not much poultry available for the New Year demand, every package that ar- rived selling at sight, and with nothing carried over, the outlook for shipments to arrive this week is very favorable. We advise shipments of live and dress- ed poultry of all descriptions. The market on rabbits has recovered from the slump of last week and receipts of fresh killed stock are commanding bet- ter prices. Local dealers pay as follows: Dressed Turkeys, Young, No. 1, 37@ 38c. Dressed Turkeys, Old Toms, 33@34c. Dressed Geese, fat, 27@28c. Dressed Ducks, large, 30@32c. Dressed Springs, large, 27/@28c. Dressed Hens, No. 1, 25@26c. Live Turkeys, Young, No. 1, 30@31c. Live Turkeys, Old Toms, 28@30c. Live Geese, fat, 24@25c. Live Ducks, colored, large, 27@28c. Live Ducks, white, large, 28@29c. Live Springs, large, 24@25c. Live Hens, No. 1, 23@24c Dressed Calves, fancy, 21(@22c. Dressed Calves, Choice, 19@20c. Dressed Hogs, light, 21@22c. Dressed Hogs, heavy, 20@21c. Fresh Eggs, 58@60c. Belgium Hares, per lb., 16@17c. Rabbits, wild, per doz., $3. Radishes—35c per doz. for home ‘grown hot house. Sweet. Potatoes—$3.25 per hamper for kiln dried Illinois. ~ Tomatoes—30c per Ib. for hot house. ———_+-.>___. The Grocery Market. Sugar—Receipts by local jobbers have not been up to promise or expectation during the past week, in consequence of which shipments have been reduced to the smallest possible amounts. The move of the American Sugar Refining Company, whereby it eliminates the broker from its considerations of dis- tribution, continues to stir sugar circles and’instead of “cooling off,” the brok- ers and their friends are growing rather hotter. They see in the movement not only an attempt to eliminate the broker, but ultimately the jobber as well and are doing their best to stir the whole- salers to an apprehension of the fact. Tea—Although there is no more busi- ness offering than could be reasonably expected in the opening days of the new year, a feeling of optimism prevails, everybody looking forward to an active period as soon as the new year is fairly under way. Stocks in distributers’ hands have been allowed to run unusu- ally low, partly for the reason that there has been a general disposition to carry as little as trade exigencies would per- mit in view of the approaching Govern- ment census of food supplies. In any event, holdings would be forced below normal by the great delay in receipts via the Pacific Coast occasioned by the unprecedented rail traffic congestion, complicated by winter weather condi- tions. The tone of the market through- out is firm, with a general upward trend to prices on the standard grades, Coffee—The market had an advance early in the week, but the market lost this shortly afterward and prices are now about where they were a week ago. The demand is still poor, as it will surely continue to be until after the holidays are over. Bogotas show a decided advance for the week, ow- ing to scarcity and good demand. Milds generally are fair, without change for the week. Java and Mecha grades are unchanged, Canned Fruit—There are no sales being made except in a small way, but the market remains nominally firm. Canned Vegetables—The year closed with a strong situation in canned goods and with the outlook generally in favor of moderate supplies and maintenance of prices. Jobbers may have to re-enter the market for some lines, but the gen- eral understanding is that canners are well sold up. There is a belief in some directions that there are stocks of can- ned goods stored away that have not been purchased by regular distributers, but are being held for speculative pur- poses. These accumulations, if such ex- ist, were put away before the food reg- ulations went into effect. Just how they are to be distributed remains to be seen, as they cannot be sold to dealers of the same class. It is believed, how- ever, that some of these large supplies are held by the big packers, and if so they can be sold direct to retailers in a jobbing way, inasmuch as the packers all have the necessary machinery for distribution through their branch houses in the various cities. Just how much competition regular jobbers may _ en- counter in this direction cannot he esti- mated. So far there have been no ad- vances in the general trade except in tomatoes and jobbers are asking how the new rules of the Food Administra- tion can apply when such advances take place. The higher prices are asked on the old basis of alleged increased de- mand and short supplies. According to the Administration’s rules this plan is out of date, as goods must be sold on a cost plus a reasonable profit basis. Consequently if the price advances since the goods were packed it means either that the cost has advanced or that the profit has increased. The only increase in cost can come from additional stor- age charges, but these certainly do not amount to 5c or 10c a dozen to account 5 for the higher prices asked; consequent- ly there must be an increase of profit, so that the question arises as to what is a reasonable profit. are no_ sales made at the moment, but the mar- ket is nominally firm at the basis of Government prices. Sardines are quiet and unchanged. Canned Fish—There being Dried Fruits—Very little of interest is developing in the dried fruit situation at the present time. There is not likely to be much attempt to do business until after the new year is fairly started. Just now the proposition is to straighten out the snags, of which there are many, and to clear up old business. This was made especially difficult last year by the unusual conditions which have prevailed, especially in regard to trans- portation matters, to say nothing of the war conditions. Shipments to Eastern markets are late and there has been a general complaint of short supplies. This, however, may not have been such a hardship as it seemed, for in one way or another there has been enough to supply immediate needs, but there have been no surplus stocks for ordinary trading purposes, a practice, however, which under the Food Administration rules is now out of fashion. In fact, the whole market situation has complete- ly changed. There is no desire on the part of jobbers to buy ahead for the entire season, and if there were it would be out of order, for sixty days is the limit placed by Mr. Hoover on fore- handedness. Consequently the feeling is that if supplies continue to drift in the market will be supplied without car- rying any stocks here. The stocks will be carried, it would seem, in railroad cars on obscure sidings, and while they may save storage charges the difficulty is they are not available when they are wanted. Cheese—The market is steady, quo- tations ranging about the same as previous quotations. Receipts of fresh-made goods are extremely light and there is a good demand for fancy June cheese. There is also quite a little export at this writing. Provisions—The market on lard is steady, quotations about %4c per pound lower than last week, due to a fair supply and a moderate consumptive de- mand. We do not look for any change of much importance in the lard situa- tion in the near future. The market on compound is firm, prices about the same as last week, the Government hav- ing fixed the price on cottonseed oil, the raw product. The supply is mod- erate, with a good consumptive demand. The market on smoked meats is slight- ly firmer, quotations about 4c per pound higher cn the average over last week. There is a good consumptive demand and a moderate supply. We do not look for any great change in the provision market in the near future. The market on barreled pork is firm, quotations about the same as previous quotations, there being a moderate supply and a light consumptive demand. The market on dried beef is steady at unchanged quotations. There is a fair supply and a good consumptive demand. The mar- ket on canned meats is very firm at un- changed quotations, with a fair supply and a good consumptive demand, MICHIGAN TRADESMAN January 2, 1918 Annual Meeting of Veteran Traveling Men. The eighth annual meeting and ban- quet of the Veteran Traveling Men’s Association was held Thursday after- noon and evening, December 27, at the Wayne Hotel, Detroit. Some of the Knights of the Grip in attendance were active on the road in Civil War days. At the afternoon meeting, a masterful address was delivered by President James E. Lee, of W. M. Finch & Com- pany, Detroit. The newly-elected officers are as fol- lows: President—John L. Root, Saginaw. Vice-Presidents—Fred Stockwell, De- troit; John D. Martin, Grand Rapids: F. E. Percival, Port Huron. Secretary-Treasurer—Samuel koff, Detroit. Chaplain—Rev. Joseph A. Vance. At 7 o’clock in the evening in the main dining room of the Wayne Hotel, an eight-course banquet was served to a party of about 150. From 7 until 9 o’clock, the hours consumed with the banquet, cabaret music was furnished by talent from one of the vaudeville theaters of Detroit. At 9 o’clock, the retiring President, James E. Lee, who presided as toastmaster, called the as- sembly tegether and, rising to their feet, all joined in singing the National air, “My Country ’Tis of Thee.” Ward N. Choate paid a tribute to the pioneer salesmen. Mr. Choate said they had been a wonderful educating force, car- rying doings of the world to the vil- lages and hamlets, moulding public opinion for rights and justice. It was the duty of every man now on the road to preach loyalty and patriotism. That the Government should make some provision for children of the poor and for the children of those who have been called in the defense of the colors, was urged by Manley Jones, of Grand Rapids, a former President of the As- sociation. The children of to-day are the men and women of to-morrow. Dr. Osler and his plan to chloroform men over 50 years of age was assailed by A. K. Rutherfort. Men in the middle walks of life and some past were prov- ing of untold value to the country to- day. John D. Martin, of Grand Rapids, gave a tribute to the memory of those who have taken the last trip. The nam- es of all who have passed away since the Association was organized, eight years ago, were read by the Secretary and all standing gave tribute to their memory for one minute. Mr. Martin also gave a toast to the ladies and clos- ed his remarks by a recitation, “The Clink of the Ice in the Pitcher, the Boy Brings up the Hall,” by Eugene Field. The Association is made up of men who have had fifteen years or more practical experience selling goods on the road. The ages of the members range from 40 to 80 years. To obtain younger blood, the requirements were dropped to ten years’ road experience at this meeting. As the sense of those present was that a better crowd could attend on Saturday than could be there on Thursday or Friday, the next meet- ing was set for Saturday, December 26 1918. S. Slade and Mr. McPharlane fur- nished musical selections between the speeches. Before departing for their Rinds- homes, the entire party joined hands and, forming a ring of people extending clear around the large and spacious din- ing room of the Wayne Hotel, all sang “Auld Lang Syne.” ————7 + “Cashmerette’” Half Hose. There continues some limited de- mand for hosiery in the market dur- ing the quiet year-end period now prevailing. Men’s wool lines are, of course, being sought, but buyers are having little success in their quest because of the large Government war demands that are abroad. It is re- ported that the Government is still seeking large quantities of wool half hoseandas long as this business is unplaced there is not expected to be any action on civilian lines. A cotton half hose known as “cash- merettes” are giving a good account of themselves. They are all cotton, but have the appearance of being made of wool, or at least of having some wool in them, and because they are heavy they are taking the place of the wool lines that are all but ex- tinct. Throughout the market heavy cottons are reported to be increas- ing in demand as a substitute for wool half hose. In both men’s and: women’s selling agents could sell considerably more than their production. Even the top grades are very brisk, with medium grades equally as strong. One house in discussing the situation yesterday, said that all silk hosiery is at a pre- mium, which about sums up this phase of the situation. Men’s cotton half hose is firm and supplies are none too plentiful. Mills are going over the situation, and it is expected that when buyers return to the market they will find some supplies, but they will be limited. One large mill agent said yesterday that he didn’t know where the sup- plies were coming from. Others are in the same position. —_-s——— Spare Us the Lozenger. A Tradesman subscriber writes: “As soon as the need of sugar con- servation became known I refused to re-stock gum or any candy except hoarhound and wintergreen and pep- permint lozengers, These I consider beneficial in some slight affection and usually of sufficient strength to de- ter people from excessive use simply as confections. I would gladly join a protest against discontinuing their manufacture. The profit on this class of goods is no incentive to me to keep them for sale. It is pretty small occupation for a man, unless crippled or deficient, to engage in. I have always been opposed to helping make millionaires of gum manufacturers. If people had to pay one cent for a spoonful of salt, or sugar, or for a single pin, needle or match, they would get as much or more value than one cent. for a stick of gum. The habit of waste, extravagance, needless expenditure of money often begins with the child’s first use of its pennies. Instead of giving chil- dren money, let them do some nec- essary or useful service to earn it. and then tell them to use it for some- thing which they will realize is worth their work or time.” Believes There Is Good Profit in Poultry. Lake Grove, Jan. 1—In view of the problem of food shortage which the world is facing, it is pertinent to ask whether we as producers of food are working at a maximum of efficiency or whether we are unconsciously dis- sipating much of our strength and energy, in the belief that the heavy hand of war has already marked us for defeat. No industry in this coun- try is suffering more proportionately as a result of the war than poultry husbandry. Poultrymen believe that the price of eggs, although abnormal- ly high, bears no relation to the fam- ine prices which they are compelled to pay for their grain. Is the price of grain justified by its scarcity, and if justified does it behoove us as busi- ness men to cry “Quits” because it has become more difficult to conduct an already precarious business? On the other hand, is it possible by what is known as the intensive method so to increase our output as to neutralize the high cost 6f the raw materials? The writer is a firm believer in the future of poultry husbandry as an in- dustry, and at this point it may not be amiss to give a resume of four years’ work with poultry. In the fall of 1914, on an investment of $650, | raised to maturity 225 laying birds. My success with this flock was un- usual. The birds were hatched the middle of April and during October laid an average of 18 per cent. The average for November was 354 per cent., and during December 42 per cent, It is to be noted that these av- erages were obtained during the months when the wholesale quota- tions of hennery white eggs is in- variably above 60 cents per dozen. The pen record of these birds was close to 170 eggs per hen at the close of their pullet year. On this record I felt warranted in increasing the plant the succeeding year’to 1,000 laying birds, with an ir- creased capitalization of $1,000, or $1,650 in all. This young flock did not lay nearly so well during the fall as the smaller flock the preceding year; nevertheless they earned enough over and above their expenses to enable me to increase my plant the third year from 1,000 to 1,500 birds without in- creasing the investment. I realized from the first that if I hoped to suc- ceed there were several other ele- ments necessary to success besides a large egg yield. One is to ship all eggs to market as nearly as possible within twenty-four hours after they are laid; another is to eradicate by candling the addled eggs and blood spot eggs which are such a puzzle to the housewife in “guaranteed eggs;” another is to minimize breakage by packing in new or perfect cases, and using only new fillers. These pre- cautions secure a premium of from 2 to 6 cents above the highest market, depending upon the season of the year. In the spring of 1917 or the begin- ning of my fourth year I had to de- termine upon a definite policy. Up to this time I had increased my plant from year to year. Was a further in- crease justified in view of the exces- sive price of grain and the increased cost of building material? Scratch grain, which the first and second year cost $1.85 or less per 100 pounds, now costs me $4.25 to $4.50, and in one instance I paid as high as $4.75. Beef scrap, which formerly cost $55 per ton, now costs approximately $100 per ton, and the freight charges also are higher. However, in the fight for de- mocracy I felt it was my duty to stretch my credit to the limit, working at cost if necessary. To that end I planned for an increase of 33% per cent. in my flock, or from 1,500 to 2,- 000 birds. As previously mentioned, I have always worked for high egg produc- tion in the fall of the year, and in Oc- tober of the present year the 1,590 pullets averaged 15 per cent., in No- vember over 35 per cent. Judging from the appearance of the birds De- cember will show further increase. As new-laid eggs have been exception- ally scarce this fall I have had no dif- ficulty in getting to-notch quotations. I am now under agreement with two of the largest chaim stores in New York City, one of which takes four cases and the other six cases weekly, or 300 dozen in all. For several weeks in November I received 82 cents per dozen wholesale for.my eggs. The balance of my yield goes by parcel post in four-dozen lots to private cus- tomers, and in the spring of the year I have mailed as many as 150 dozen weekly. To prove my contention that it is possible to produce eggs at a profit even when the price of grain is ex- orbitant, the gross income during No- vember was $1,502.11, and the expense for feed, shipping, rental of premises, etc., was $822.90. This expense ac- count of $822.90 includes the feeding 500 yearling which during November never laid more than twelve eggs a day and occasionally as few as six eggs. In the nature of things these hens are not expected to lay in force before the beginning of the new year. However, the fact remains that during a month of minimum production there was still a small surplus cver expenses. As previously mentioned, the capital invested in the business is only $1,650, and the present assets, including stock and buildings are close on to $5,000. Against this there are liabilities. of about $1,200 which it is hoped will be liquidated by April 1, 1918. The struggle has been, of course, to provide for the increased plant, and to bring these young birds to the laying stage with the price of grain in the skies, My only hope was in getting them to lay while egg prices were somewhere nearly commensur- ate with the price of grain. I main- tain that the poultrymen who are sell- ing their flocks and retiring from the business (their name is legion), are the ones who have not thought it pos- sible to get any substantial egg yield before December or January. Maxwell Gruendler. ——_»-+-____ In his statement of the sugar situation Mr. Hoover made one issue, at any rate, very clear to the American people. He announced, with absolute finality, that, if we intend to keep our Allies supplied with even a minimum ration of sugar, we must cut down our own consumption by from 10 to 15 per cent. We are now eating twice as much sugar per capita as the English, and more than three times as much as the French. We shall not suffer any hardship, then, if we give up a very small percentage of our sweets. Mir. Hoover has already made an appeal to the public, and there has been a fairly good response from all over the country. But what is needed is a more thorough canvass of the en- tire Nation. The whole volunteer sys- tem of food regulation is now on trial here. Everywhere else except in Eng- land it has failed, and forcible control of food consumption has had to be taken by the belligerent governments. Even in England sugar rationing has been resorted to, and as to the other com- modities, there have been constant threats of government regulation. In this country the authorities believe they can achieve sufficient reduction in the consumption of the main commodities, sugar, flour, potatoes, coal, etc., by ap- peal to the patriotism of the masses. At any rate, until this method has been thoroughly tried out by every means known to modern organization and pub- licity, the other, of forcible regulation, will not be resorted to. January 2, 1918 MICHIGAN TRADESMAN 7 ). | You Are With Us or Against Us IF YOU ARE WITH US you will make Tuesday a meatless day in your home. Your husband and family being patriotic will be glad to eat poultry, fish, or eggs instead of meat on Tuesdays. on IF YOU ARE WITH US you will make Wednesday a wheatless day. That is—serve in your Ae. home no food that contains pure white flour, but substitute food made from corn meal, rye flour, graham flour, oat-meal and other cereals. They are just as good; will serve your family just as well, and will > save wheat for our Allies and soldiers. oe IF YOU ARE WITH US you will reduce the consumption of sugar in your family to the point where you will use one-half the quantity that was used before the war started. Sugar is an absolute necessity for the men who are doing the fighting at the Front! We have been consuming 90 pounds per person per annum in this country. They now have 24 pounds per person in England; 18 pounds per person in France, and 12 pounds per person in Italy, and must have more! Let us treat our Allies like brothers and reduce our consumption here to the point where we can give them what they need! IF YOU ARE WITH US you will use less butter and lard than you have heretofore. These are At, two items that are very much needed by our soldiers, and Allies. We must reduce the amount we use if uD we are to furnish sufficient for them. Use instead, vegetable fats and cooking compounds. igh IF YOU ARE WITH US you will eat less of wheat, meat, sugar and animal fats and more of other foods. 4 i | IF YOU ARE WITH US you will buy what you need, but NOT try to hoard! No patriotic se American will endeavor to take advantage of his neighbor—and the man or woman who tries to ac- aa. cumulate food stuffs is.a slacker and should be so branded by his neighbors! i’ ¢ ba HELP THE GOVERNMENT TO HELP OUR ALLIES BY SAVING FOOD “tf ARE YOU WITH US OR iby AGAINST US? cde WORDEN (GROCER COMPANY The Prompt Shippers Grand Rapids---Kalamazoo . MICHIGAN TRADESMAN January 2, 1918 (Unlike any other paper.) Each issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY, Grand Rapids, Mich. Subscription Price. Two dollars per year, if paid in advance. Three dollars per year, if not paid in advance. Canadian subscriptions, $3.94 per year, payable invariably in advance. Sample copies 5 cents each. Extra copies of current issues, 5 cents; issues a month or more old, 10 cents; issues a year or more old, 25 cents; issues five years or more old, $1. strictly Entered at the Grand Rapids Postoffice as Second Class Matter. E. A. STOWE, Editor. January 2, 1918. BLOODY BILL’S FOOL FURY. The recent peace threat of the Kaiser shows him in one of his insensate and frenzied moods. For him to talk now like a man a bit touched in the head— to shout about “bringing peace to the world” by the process of “battering in with the iron fist and shining sword the doors of those who will not have peace”—is about the worst disservice to Germany herself that could be imagined. The Kaiser's language is not wholly to be explained by the vicious German rhetoric to which he so easily falls a victim. Vicious ideas, most intolerable to the modern world, lurk behind his words. He betrays a total misconcep- tion of the whole war-situation; and confirms the view of him as a ruler un- fitted for his work. He fails to perceive, apparently, that such an outcry as his just at this time is worth five army corps to his enemies. For the Kaiser intensifies the elements which are strongest in the spirit of re- sistance to his dominating ambitions. He has not learned that the world can- not be terrorized into submission. There are heroisms and tenacities and endur- ances in the soul of man that mere frightfulness can never subdue. The Kaiser speaks of terrifying the nations into subjection to his will. If they do not yield he will overrun them with fire and sword. But does he not see how he is in the act steeling every heart to defy and withstand him to the utter- most? All that a nation hath, it is seemingly the Kaiser’s credo, will it give for its life. Not so. It is true neither of a nation nor of the individual man that a base existence under a monstrous tyranny is preferable to the sacrifice of everything in fighting it. Who would wish to live in a world ground under the heel of the Kaiser’s military boot? Who would not starve, and see his chil- dren starve, rather than live in constant terror of the iron fist and the shining sword of the Prussian military caste? It is in reviving and energizing every- where among the enemies of Germany such indignant thoughts as these that the Kaiser’s incredible arrogance ap- pears incredible stupidity. His proud summons to surrender will really act like a trumpct-call to stronger efforts and larger sacrifices. The cry will be that there must not be an instant’s re- laxing tension against a Bourbonish autocrat like the Kaiser. To tighten the blockade of Germany; to rally every man and bring up every gun against the Kaiser's hosts; to pour out the full money resources of the countries at war with hime—al] this wil! inevitably be the first and firm reply to the Kai- ser’s Christmas Day threats. It is said that they were designed for “home con- sumption,” to hearten the German peo- ple in the midst of their unparalleled privations. But sensible Germans, in- cluding the civilians in the government, mus be appalled as they think of the effect abroad. What is the use of boast- ing of German military successes when each one means an access of hatred for Germany? If German arms leave a trail of loathing wherever they go, what advantage in carrying them into additional ravaged territory? And what possible hope is there now of intimidat- ing a world which has for three years withstood the worst that German ruth- lessness could devise? To all the Kai- ser’s empty threats about his shining sword civilization responds by gripping harder its own sword. . All this is so plain even to the way- faring man that the Kaiser’s roaring imprudence sounds like one of his old displays of insanity. We are convinced that it will depress, rather than encour- age, the German people. They know what their actual plight is. They can reckon up the odds against Germany. By this time they have ceased to believe in a military “decision” of the war. Year after year they have been fed on Ger- man victories, but with the ultimate vic- tory never coming. They see nothing for it, if the struggle goes on, but slow exhaustion. Hence the rising hope in Germany for an agreed peace on mod- erate terms. Yet now comes the Kai- ser’s immoderate boasts and threats and fool fury! These may represent only a temporary aberration of his, only an upset of his mental balance such as used to alarm sober Germany. But steps wil! have to be taken to undo the mischief. The German government is seeking ne- gotiations for peace. But there can be no negotiation with a lunatic waving a sword. His own Chancellor, his own Foreign Minister, his own Reichstag will have to restrain or disavow him if they wish to persuade the outside world that it may distinguish between Ger- many and her madcap Kaiser. NO ESCAPING IT. It seems to be out of the question to escape the flash of knitting needles In the home, in the subway, in a trolley car, or in a taxi, like the poor. they are “always with us,” the millinery designers have taken it up. One of the local stores, for in- stance, is showing a hat of gros grain ribbon in a medium mushroom shape a bell crown. The crown is trimmed with a piece of knitting, with the knitting needles sticking through it. and now with Siiceneanenpeme nese aes Here’s a bright suggestion for get- ting back good customers who have ceased to buy of you for reasons un- known. Send each of them a state- ment with name filled in, and in place of the ordinary items write: “You don’t owe us a dollar. We wish you did.” FOR AFTER THE WAR NEEDS. In preparing for war, Germany had an undisputed supremacy. With almost uncanny shrewdness and cunning almost every possible contingency was provid- ed for with an elaboration of detail that still excites wonder. In somewhat similar fashion, despite the efforts now required to maintain their armies and to feed the civil population, the Ger- mans are putting the finishing touches to the plans for restoring things as near as possible to what they were and for taking up the broken threads of their commerce and industry. They will, however, in the preparations for peace, have no monopoly or any suprem- acy over some if not all of their present foes. This is particularly true as to France and Great Britain. The French have already prepared for an iron and steel industry surpassing all they have ever had, and this, too, while the Ger- mans are still occupying what were con- sidered the best of the Gallic iron mines. French metalworking and other estab- lishments, which before the war were under the control of German capital, have been taken out of such clutches for all time. To meet the expected econom- ic competition after the war, the French have been equipping their silk and other factories with the newest and most efficient of automatic and labor-saving devices. In agriculture also, tractors and other machines have been bought with public funds, so that the loss of man power may be made up in that in- dustry. As the Germans are expelled from any bit of territory, the work of reconstruction there is at once begun. For foreign trade and its ex- tension a very efficient organization has been built up, which will show adequate results when peace comes. soon as Even more elaborate are the British preparations. Both internal and ternal trade have been taken into ac- count. More antiquated manufacturing plant has been scrapped in Great Pritain ina cx year than was ever done in any score of years before. Plans are ready for the absorption into peace-time in- dustries of the millions of men now in arms and of the transposition of the munitions and other war factories into plants for producing articles in demand trade. A separate depart- ment of government has been created tor obtaining and co-ordinating infor- mation regarding foreign trade openings and extensions, and a great financial in- stitution has been established to provide the money and credit which such trade will call for. Beyond all this, the Brit- ish are already arranging for the dis- posal of surplus government property and stores after the war. The purpose is not only to put such surplus on the market in a way to avoid loss and waste, the flooding of markets, etc., but also “for insuring that the things disposed of are allocated to the ful'est and best possible use that can be made of them in view of national needs at the time.” A Minister of Reconstruction has been appointed for this purpose, and he has zlready selected an Advisory Committee to aid him in the task. When the war is over, there will be immense reserve for civilian stocks, and stocks bought ahead, of mu- nitions, stores, and the like. There will also be machinery in vast quantity, ships, and other property, to say nothing of the government’s lands and _ buildings, which now cover an area of about 470 square miles. Only such things will be kept as are needed for immediate use The others will be dis- posed of in a way to secure not only the best possible prices, but also the best in- dustrial results. There is a suggestion in this even for the authorities in this country. and reserve. SUGAR PRICES STABILIZED. Mr. Hoover’s statement in explana- tion of the sugar shortage is largely an amplification of his statement of De- cember 15. The Allies, who used to take 300,000 tons of sugar yearly from the Western Hemisphere, took 1,400,000 during 1917; since the Food Administra- tion was created they have taken nearly 360,000 tons with the Administration’s assistance. It is evident that a sudden increase in the European importation, amounting to nearly one-fourth the to- tal Cuban and American production, was certain to cause sharp stringency. Mr. Hoover declares that had he not come into possession of his limited pow- ers of control, the selfish sugar inter- ests would have used the continued European demand and the growing de- pletion of cur stecks in such a way as to make the scarcity very threatening. Sugar would have risen to from two to three times its present price. For this he has some concrete evidence in the fact that the Administration induced sugar factories which had just made contracts at high rates to rescind them, and that ‘numerous prosecutions have been started against firms which have sold sugar at prices of from 15 to 20 cents.” Mr. Hoover could not fix prices out- right, but had to depend on voluntary agreements with the manufacturers; he thrusts at Reed and others who crippled the Food Bill by declaring that even power to buy and sell sugar in large quantities might have made possible somewhat greater reductions than that achieved. The liberal price to produc- ers was thought necessary, “after an exhaustive study” by Government agents in Cuba, to stimulate production ; but though liberal, it was only 34 cents a hundred over the previous nine months. The refiners’ profits were ac- tually cut down by 54 cents a hundred over the rate for this period. In at- tacking his problem, Hoover and his helpers had to reconcile many conflict- ing interests—American, Hawaiian, Cu- ban, European manufacturerr, cane- sugar producers and beet producers, and consumers; we ocught not to grudge recognition of his achievement in keep- ing the price of sugar—now generally around 9 cents—at a level one to one and a half cents below that it reached before he took his place. He now ex- pects to reduce it to 814 cents during 1918, or its midsummer price last year. Slight railway troubles and the difficulty of forecasting the Allied shipping capacity have added uncertainty to the general situation; but sugar has been distributed in America as available, has been kept moving to Europe, and has been kept below profiteering levels. A damaged reputation is hard to re- pair. ra January 2, 1918 MICHIGAN TRADESMAN 9 SKINNERS 8 7 ; Dandelion Vegetable Butter Color m.. MACARONI * Gatun at ontalae wi the , The Nationally Advertised Line. 24s per a Ea Pe a — On SPECIAL DEAL. See jobber's ! salesmen or write for particinan. CASE or Wells oo ies : , SKINNER MANUFACTURING COMPANY uslington, Vt. Omaha, U. S. A. Mr. Flour Merchant :. Se You can own and control your ' » O eman flour trade. Make each clerk a sales- 6 7 2. (B d) man instead of an order taker. § ran Write us today oA ~ for exclusive i : Ter peneless Ae” .*\ gale proposition ol % : covering your a. : | Ned eelozl an Pure High Grade | S oe Flour We mill strictly a‘ a VAN I LLA ac Onto D Sait tba) Wheat properly EXTRACTS Cae Roce “ UN Wet ho tye Kom Made only by w . wwe baad eat eaaael amily flour. oe Oe eee : ‘ ; Te FOOTE & JEN KS eaapeenanenarvinen Sold in Sanitary Tin Packages---2, 5, ; : : Loc dbaanad that keeps the wee bad fais the dirt OUT. 1 0, 1 5 and 25 lb. pails. Encourage your customers to pur- chase these goods in bulk as a matter of war economy. 2. ~’ ee Sold by all jobbers. i Every Housewife Praises * ) See quotations in Grocery Price “> SCHULZES Current. SILVER , a | GOLD aCe ey SPICE SVURTIN ~~ CHOCOLATE pet You Can Buy Flour — — Le JUDGE FOR a & . We solicit shipping accounts from country dealers ‘tg * = a USAT On SCHULZE BAKING COMPANY GRAND RAPIDS, MICH. P ape r ~ L 1 ne d C otton eae Sanitary Sacks ed Tey Sey \ Ne ify b : DUST PROOF DIRT PROOF *T eTaaT IT MOISTURE PROOF . BREAKAGE PROOF “¢? the home drink | ” & Besides its popularity at drug stores, fountains and restaurants, Bevo has founda bee gu place we she The Sack that keeps the home. A family beverage—a guest offering—a table : et drink that goes perfectly with all food. 7 As a suggestion for Sundey supper—Sweet red or Flour IN and the Dirt 0 UT green peppers stuffed with cream cheese and teh, chopped nuts or olives, served on Iettuce leaves. A e : French dressing. Cold meat. Toastedcrackers. Ask Your Miller in Your Town Bevo for everyone. A beverage that tastes like no ' ’ other soft drink. Pure, wholesome and nutritious. — he can give you his flour in this sack i Th> « Bevo—the all-year-’round soft drink. & a“ oe ee o Our co-operative advertising plan ® makes the flour you sell the best : > advertised flour in your community ° qin 9 For samples and particulars write * 4 THE CLEVELAND-AKRON BAG CO., CLEVELAND [ -_ ° MICHIGAN TRADESMAN ay\ G NW) WPS NN _—ees ZA Goan — Gap a = = 7 = KET “ee > \ SN OK LT mae 5 tl 9))y sul (UNS ) Yee LUI, Putting Findings on a Profitable Basis. Written for the Tradesman. In the first place the writer desires most emphatically to state his faith in the salability of findings as merchan- dise; he is now, and long has been, of the opinion that the sale of find- ings can be put upon a profitable basis, The thing is a matter of merchan- dising, and no more difficult or mys- terious in its nature than any other merchandising proposition. One should know the lines commonly classed as findings: what they are, why they are, the people back of them, and the relative merits of com- petitive lines. Knowledge of the lines creates an interest in them, and an enthusiasm about them, in the person having such knowledge. In other words, it is in this respect with find- ings, as with all other classes of mer- chandise, the more one knows about them, the more one is interested in them. And, for another thing, knowl- edge of the merchandise supplies one with talking points. Substantial sell- ing arguments cannot be made out of hot air and sublimated unawareness. “Beating the air” merely serves to bore one’s customer rather than con- vince him. One doesn’t have to have much personal knowledge of a com- modity to discover that a salesman doesn’t know anything about it. Al- though he may talk glibly, he’ll be- tray the secret of his ignorance. And one can’t build up a business in findings unless one has a passably fair stock of such merchandise; for you don’t sell the thing you haven't got. This pre-suppose a _ certain amount of faith in findings before the wisdom of such faith can be demon- strated. But the same thing is true of everything else that is sold. Find- ings do not constitute an exception to the universal rule of merchandising. And the same line of reasoning that convinces a dealer that it is worth while.to back up his belief that he can sell shoes at retail on a paying basis, should encourage him to take a fling at findings. Getting Rid of Wrong Ideas. There are some false ideas about findings as merchandise that require to be nailed. The first of these is that findings sell themselves. They don’t. Neither do shoes. It requires sales- manship to sell everything that may be sold. But some shoe dealers and mer- chants who handle shoes along with other lines, appear somehow to have gotten the impression that findings should go without any effort on the dealer’s part to make them go. They won't. They can’t. The more you put behind them, the faster they go— and the more of them go. I have had dealers tell me they didn’t know how to push findings. Can you beat if for a humiliating confession? I have others tell me they were afraid to push findings toc strenuously—afraid forsooth they'd injure their regular shoe trade! Ham! Likewise piffle! Do you suppose there is anywhere under the shining a shoe-wearing biped who has so lit- tle gray matter in his noodle as to become really peeved at you because you suggest shoe paste, laces or trees, when it is plainly evident he would be benefitted by such a purchase? When he really needs the commod- ities named? I doubt it. But suppose, for the fraction of a moment, he does re- sent it; suppose he buys under pro- test, or suppose he doesn’t buy. If the former, then when he comes to use the commodity thus purchased; when he sees that it really was a good and wise investment, he’ll thank you in his heart for the suggestion. In that case, he’ll be more apt to think of you the next time he needs a pair of shoes than he will be to think of some one else. He won’t be peeved for long over such a trivial occurrence. But suppose you don’t sell him. Suppose in a bull-headed spirit he goes out without making the sensible purchase that you have sug- gested. Well, in that event, he’!l probably get a new slant on his old rusty shoes, and wish he’d bought that paste: or the old frayed laces will look more slipshod and unworthy in the light of what you have said about his evident need of new ones: or he’ll think about the benefits you claimed for the trees. The frown of disapproval you not- ed on his face (and regretted, and worried about afterwards), has now disappeared; he’s thinking straight, cooly, sensibly. He may have inter- rupted your spiel with a curt remark to the effect that he wasn’t interested; and as you review the incident, per- haps you wish you hadn’t been quite sO aggressive. But you haven’t shooed him off permanently. You haven’t alienated him. You’ve just accomplished the first stage of your conquest of that party. You haven’t altogether won him, but you’ve almost. The next time, if you don’t get cold feet, you'll land him. You'll sell him something or other in the findings line. Keeping At It. For another thing, the job of put- ting findings on a profitable basis is one that can’t be cleaned up in a January 2, 1918 GRAND RAPIDS | tke To All Our Friends We extend a hearty New Years Greeting and wish you a year of happiness, prosperity and of usefulness to your country. Sincerely yours, Rindge, Kalmbach, Logie Co. Grand Rapids, Mich. ‘To Better Serve You We have eliminated all extra ex- pense and adopted new and pro- gressive methods of handling ac- counts and merchandise, to give you better shoes and service at a lower cost through 1918. We shall adopt every method pos- sible to conform with the govern- ment pian of conserving and avoiding waste to the interest of . every customer. We take this opportunity of wish- ing you a HAPPY AND PROSPEROUS NEW YEAR. Hirth-Krause Co. Michigan’s Largest Manufacturers of Shoes and Tanners of Their Own Leather + bi January 2, 1918 week or a month. It requires time. You’ve got to keep at it. Don’t attempt it by fits and starts. Not a sporadic interest in findings, but a continuous, constant, persistent, consistent interest—that’s what you should strive to maintain. In a general way, the educational campaign is the safest and _ sanest method I know of in pushing find- ings. Every commodity that is worth handling, has a reason for being put on the market. It isn’t made simply to sell: it’s made to sell because it has ause. Know what that use is. Know the why of findings. And know if the thing does the thing it claims to do. For instance, if a certain prepara- tion claims to soften and preserve leather, know by actual tests it does that. If it claims to be a water-proof- ing preparation, be sure that it will exclude moisture when it is properly applied to a pair of shoes. Manufacturers of findings are con- tinually bringing out new articles. Keep informed about them. Know what’s being done. Find out (by cor- respondence, or from the verbal testi- mony of other dealers who have tried the new commodity) their experience with it. Stick to the lines put out by reputable concerns who stand back of their guarantees. Don't jump at a thing because it is new and unheard of in your community; look into it. Look up the people back of it. It is thus you'll get in touch with the winners. About the rest you needn’t worry. But of legitimate, de- pendable, high grade findings, you'll find there are sufficient for your re- quirements, and a full stock of them will contemplate an investment large enough. Cid McKay. oo He’s Never Asked to Call Again. Ever since the pelican stuck his bill through the hatchway of Noah’s ark, those with a bill to present have been searching for a way of preventing debtors from saying airily: “I haven’t the money to-day: just call around to-morrow.” Joseph Spuller, of Middletown, Connecticut, © has found the way. He has a plan that strikes debtors dumb with the “call again to-morrow” frozen in their throats. His idea isn’t patented. Here it is: As he starts on his rounds Mr. Spuller is clad in brilliant red, a suit of corduroy dyed as red as a Western sunset on July 3. His hat is a red one with a metal plate bearing the inscription, “Bill Collector.” His shoes are as red as the rest. : Solomon in all his glory was not arrayed like Joe Spuller, and _ his raiment strikes terror to the hearts and loose change pockets of Middle- town members of the Bad Pay Club. When they see Spuller coming down the street they hasten to come across even though he may not have their particular claim in hand at the time. Mr. Spuller works systematically. He doesn’t spring the red suit on everybody. At first he makes a call or two and shows a fair amount of patience. But they know that after a call or two Collectcr Spuller will descend upon the house in his bril- liant attire at an hour when the street is its busiest, The result is that most MICHIGAN TRADESMAN of the claims handed him are paid promptly, although not infrequently Little Johnny or Sister Sue races up the street and intercepts him on his approach with a hurried: “Papa says to wait around the cor- ner and he'll be right out.” Merchants of Middletown declare that never have bills been paid so promptly and never has there been less charging of accounts. Mr. Spulil- er is the greatest asset the merchants have, and they wouldn’t release him or allow his suit to fade for a king’s ranson. “The idea certainly works,” says Mr. Spuller. “How did I hit on it? Well, I knew that ‘Come around to- morrow was the greatest dodge a collector had to put up with. I real- ized that if I could think of some scheme to make people cut this out the rest would be easy. I thought at first I'd wear a red hat, but decided to go the limit and get after the bad debts in a full regalia of red, so ev- erybody would know who I was and what I was after. “Believe me, if every person who owed a bill knew that the neighbors knew when a bill collector called, there would be less putting off. “Not one single person has asked me to call again since I donned the red regalia; in fact, in most cases all I need to do is to walk by a house and give it the ‘once-over.’” —_2 2 ___ Like White Patent Leather Shoes. Among the novelties in women’s shoes for next spring white patent leather is taking a leading part. Ox- fords of all patent leather in this finish, some with high French heel, others with the lower military heel, are very much in evidence in the showrooms of large manufacturers, and buyers are said to have taken most enthusiastically to these new offerings, Boots with white patent leather vamps and tops of white duck or white kid are also getting a good reception in the spring trade. It is predicted in several quarters that these two lines, the high and the low white patent leather shoes, will be the leaders in the spring buying of wom- en’s footwear. ——_>-—___ If You have a Christmas Rush. On the day after Christmas each department head of a large retail store placed a slot box in his office with the sign: “Suggestions for im- provement of next year’s Christmas business and service, based on our shortcomings of the past month.” He obtained numerous ideas that will better conditions this year. ————_o2>——___ Don’t let your window “go stale.” put something new in it every few days or once a week at least. makes lookers. become buyers. That And lookers often HONORBILT SHOES il Hood’ s Great “Bullseye” Quality In Stock Men’s “Bullseye” 8 inch Lace Bootee for Sox Men's “Bullseye” 8 inch Lace Black Swamper for Sox Men’s “Bullseye” 12 inch Lace Black Swamper for Sox Men’s “Bullseye” 8 inch Lace Red Swamper for Sox Men’s “Bullseye” 12 inch Lace Red Swamper for Sox Men’s “Bullseye” Heavy Buckle Arctic Men’s ‘“‘Bullseye”’ White Rock Waverley Men’s “Bullseye” White Rock Overs Boys’ and Youths’ White Rock Waverleys and Overs All In Stock Now Grand RapidsShoe & Rubber(o The Michigan People Grand Rapids Real Talking Points The unusual interest which the trade is showing in this line of shoes—the repeat orders—the steadily increasing demand, all point to it as the year’s greatest trade winner. Progressive dealers everywhere consider the Bertsch Goodyear Welt shoe line as their best profit-maker. Because of its REAL VALUE this line offers more REAL TALKING POINTS than any other similar line offered you to-day. It will draw trade to you and make it PERMANENT because it has SATISFAC- TION built into it—it is attracting the attention of dealers everywhere. You should investigate this line—it is built for such trade as you sell. It will ‘“‘take’’ at first sight with those particular customers who are hard to please. They will at once see the style and _ service-giving qualities. The BERTSCH is a trade-puller and a satisfaction giver from first to last and its merits mean repeat orders. THEY WEAR LIKE IRON HEROLD-BERTSCH SHOE CO. Manufacturers of Serviceable Footwear GRAND RAPIDS, MICH. January 2, 1918 12 MICHIGAN TRADESMAN e e 9 a3 2 —s as | Michigan Bankers & Merchants , 2: = 24 al Fire Insurance Co. (2 FINANCIAL 7 :: noe Pee = = 5 z = Fremont, Michigan : u S =p We are organized under the laws of Michigan and our officers and Y =] ir u directors include the best merchants, bankers and business men of yy», Z y - =D \ Am Fremont. Business Customs Gradually Resum- ing the Old Channels. Written for the Tradesman. One of the most encouraging fac- tors in the present business situation is the manner in which the business interests of the country have “kept their heads.” Speaking generally, and there are comparatively few excep- tions, the business men of this coun- try have shown a courage and calm faith in the United States that is re- markable. Still there are a few whose pessimism prevents them from seeing a ray of light, To these the advise is to take cognizance of basic facts. The primary fact is that, taken as a whole, this country is really prosper- ous. It has changed from a debtor to a creditor nation. Not only has it absorbed billions of dollars of Amer- ican securities formerly held abroad, but Europe has paid us upward of a billion dollars in gold, and still fur- ther has borrowed, and will continue to borrow enormous sums from us. This money is not donated. It is loaned. Interest will be paid on it and the principal will in time be paid back. As Secretary McAdoo says, “We look upon them as_ solvent neighbors, short of ready cash but with excellent credit.” Again it must be remembered that most of this vast volume of money remains in the Unit- ed States to pay for munition sup- plies and manufactures, and thus, as is the case with the money of the people invested in Liberty Loan bonds, finds its way back into the channels of trade and increases in- stead of diminishes our wealth. Our gold supply is larger than ever be- fore and greater than any other na- tion in the world at any time. The Federal Reserve system, in spite of its early mistakes, has shown itself capable of handling problems of a complexity and size that would have been far beyond the capacity of the system it succeeded. Then as to the future. At the end of the war the rehabilitation of Europe will, to a very great extent, depend upon the United States. Our immense capital, our newly-created merchant marine and our great productive ability will be in full demand until Europe has restored its own physical condition and productive ability; and this will take years. In the interval the Unit- ed States is establishing its trade in the Far East, in South America and elsewhere at a rate heretofore un- dreamed of. The internal condition of the country is such as to supple- ment the financial prosperity. cultural and mineral resources, Agri- and manufacturing, the prime sources of our wealth, have never approached their present output, nor have prices ever been so high. The question is asked, “If condi- tions are really so favorable, why are prices of securities so badly shot to pieces?” The answer is that this is due to the timidity of capital in times of uncertainty—the presence of fear. the most unwarranted and unsettling influence on earth. The Allies and our own country are learning the business of war and thus much of the uncertainty is being settled. There is now no doubt as to the final outccme, except as to the time it will take for Germany’s complete defeat. As William P. Bonbright says, “We are, I believe, passing through a phase of the situation which is moving to- ward more favorable financial condi- tions and the careful investor will not continue much longer to bet against the United States, even in war time.” In order to correct an error it is necessary to uncover it. The con- gressional probes into the various phases of preparation for the war is - doing the Nation a great service. To be sure, it is not pleasant reading, but neither is a surgical operation, yet the latter is very often considered necessary and beneficial. It must be remembered that these conditions have existed for months and that, in spite of the defects uncovered, this Nation has made wonderful head- way. There can be no question but that a sincere desire for as near 100 © per cent. efficiency in the prosecu- tion of the war is the sole motive for the probes. The country is most thoroughly aroused as to the impera- tive necessity for us to win this war if this Nation is to live. Congress knows and is fully in accord with the public spirit, and these investigations will result in greater co-operation and greater efficiency. Up to this time the country has been engaged in war plant construction, production from which is really just beginning. From now on the finished product will con- tinue its outward flow in larger and larger quantities. This means a freer movement of commodities and a more rapid circulation of funds and we will begin to realize on our investment. Last week in the business world was encouraging, showing a notice- able improvement in general condi- tions, even though prices of secur- ities are hovering around the extreme bottom. The Liberty Loan passed off without any flurry in the money market; and although money was very firm, it is now showing an easier tend- ency. Best opinion now has it that, due to winter weather and the non- success of the German attacks as feel- ers for weak spots for an immediate We write mercantile risks and store buildings occupied by our policy holders at 25 per cent. less than the board rate established by the Michigan Inspection Bureau. ; If you are interested in saving one-third of your expenditure for fire insurance, write us for particulars. Wm. N. Senf, Secretary. “Living” Trusts Benefit 1.—Business men who desire protection for themselves and their families, in case of possible business reverses. 2.—Men who have retired from active business. 3.—Aged persons and those in ill health. 4.—Non-residents and those who desire to travel. 5.—Married women who have separate estates. 6.—Widows who desire someone to look after their property interests, 7.—Women of property about to marry, who want to be as- sured of a certain fixed personal income. 8.—Those who wish to be relieved of the responsibility and detail of looking after their own business, real or per- sonal property, or income-producing securities. 9.—Old or young people who wish to place their property be- yond the reach of their relatives (and also beyond their own immediate reach) and yet retain the personal ben- efit of it. You may consult our Trust Officers without entailing any obligation. Send for Blank Form of Will and Booklet on the ‘Descent and Distribution of Property’’ THE MICHIGAN TRUST Go. OF GRAND RAPIDS BUY SAFE BONDS 6" Tax Exempt in Michigan Write for our offerings Howe Snow Corrican & BERTLES INVESTMENT BANKERS GRAND RAPIDS SAVINGS BANK BLDG. _ GRAND RAPIDS, MICHIGAN. 4 if. “y Vag January 2, 1918 drive on the Western front, matters will remain in statu quo from now until April or May. The belief is likely to have a tranquilizing effect on the securities market, and _ its translation into fact will have a most beneficial effect on business in all lines. The latter part of January is now looked forward to by financial interests as a period of marked re- vival of the markets with higher prices. It is stated that despite an increase of 20 per cent. in the number of per- sons fed on American railway dining cars in October and November this year, compared with the same period in 1916, the railways, by observing war economics, were able to save 469,508 pounds of meat, 238,098 pounds of wheat flour and 25,699 pounds of sugar. In his annual report Secretary oi the Treasury McAdoo outlined the necessity for the immediate action of a number of important matters affecting the welfare of the country, and in a letter to a private citizen of Ohio requested the inauguration in this country of a public custom of consultation with the Treasury be- fore the financing of the great enter- prises which involve the borrowing of large sums of money. This is to act as a conservation of capital and is in line with the plan of the Presi- dent of the American Investment Bankers Association, for the carrying out.of which he has appointed a spe- cial committee. With the various movements for conservation of cap- ital, raw material, fuel and food, it will be surprising if after the war business in the United States will not be carried on in a more scientific and economical manner than ever before in history. It is announced that the most com- prehensive inventory of food re- sources in the United States ever at- tempted is about to begin. The War Emergency Food Survey has been provided by Congress, when the first batch of more than three-quarters of a million of questionaires will be sent out in the mails. The Bureau of- Markets has been commissioned by the Commissioner of Agriculture to carry out the big stock taking en- terprise with the co-operation of oth- er branches of the department. This survey will touch every dealer in food and food materials, every food manufacturer and every holder of substantial quantities of food in the country except the family, requiring them to report stocks which they have on hand Dec. 31. A _ separate schedule will be sent to a representa- tive number. of selected homes throughout the country and upon re- turns from these an estimate will be made of all homes. The aim of the survey is to give the Government, producers, dealers and consumers ex- act information of the quantities of the various important food materials on hand. The survey will be made by means of schedules or questionaires containing questions and blanks for answer in regard to eighty-six items covering more than 100 different foods. These items are divided into ten different groups; grains and MICHIGAN TRADESMAN seeds, grain food products, meat and meat products, fish, animal and vege- table fats, dairy and related products, canned goods, fresh fruits and vege- tables, dried fruits, nuts and peanuts, and sugar, starches, etc. Answers are to show exact quantities on han 1 of each item and the quantities that were on hand December 31, 1916. The returns will also show the na- ture, organization and size o: the business of each dealer, and they must be signed by the owner or an authorized official. These businesses will include wholesale and retail gro- cers, bakers, confectioners, and_ all cther dealers in commodities contain- ine food materials; from warehouse- men and cold storage concerns; from commissaries of institutions and com- mercial and industrial establishments; from exporters; from manufacturers employing any food product in their operations; and from representatives of foreign governments who buy sup- plies in this country. The Govern- ment also requires reports even from concerns using foodstuffs as ingredi- ents in products not ordinarily con- sidered food; from bottlers of soda- water and similar beverages and from chewing gum manufacturers, for ex- ample, because of the sugar required. The penalty for failing to report is a fine not exceeding $1,000 or im- prisonment not exceeding one year. or both. Paul Leake. 2-22 A banker who has been a student of taxation, and who since the be- ginning of the year has been activel - urging the taxing of corporations bv the British system, instead of the method now adopted, who has been to Washington and has had an op- portunity of sounding sentiment there, does not believe that Congress is ever likely to change the present base. The present tax he calls merely an additional income tax. He would have substituted therefor a tax on war profits, based on the excess above an average of peace years. While there is little likelihood of Congress changing the base, it is possible, the banker believes, that it may pass a true war-profits tax in addition to the present tax on earnings on invested. capital, and that this latter tax may be reduced. But he does not expect that at the present session. Ss A PS Gap ee Advertising that costs nothing is worth all it costs. Valid Insurance at One-third Less Than Stock Company Rates Merchants insure your stocks, store buildings and residences in the Grand Rapids Merchants Mutual Fire Insurance Co. of Michigan For the last ten years we have been saving our policy holders 334 % on their insurance. Wecan and will do as much for you. Home Office, Grand Rapids 13 OFFICE OUTFITTERS LOOSE LEAF SPECIALISTS ine Fisch 237-239 Pearl St. (aear the bridge) Graad Rapids, Mich. Kent State Bank Main Office Fountain St. ‘Facing Monroe Grand Rapids, Mich. Capital - - - - $500,000 Surplus and Profits - $500,000 Resources 9 Million Dollars 3 Ls Per Cent. Paid on Certificates Largest State and Savings Benk in Western Michigan Short Time Investments standing. Prices to yield from about Circulars on request Incorporated Securities for Investment issued by public utility companies of recognized Hodenpyl, Hardy & Co. 14 Wall S°., New York First National Bank Bldg., Chicago TRE. BA OLD NATIONAL is! GRAND RAPIDS, MICH. 177 MONROE AVE. Complete Banking Service Travelers’ Cheques Letters of Credit Safety Deposit Vaults Savings Department Foreign Drafts Commercial Department Our 3% Per Cent SAVINGS CERTIFICATES ARE A DESIRABLE INVESTMENT i » # ee my in WM. H. ANDERSON, President J. CLINTON BISHOP, Cashier Fourth National Bank United States Depositary Savings Deposits Commercial Deposits 3 Per Cent Interest Paid on Savings Deposits Compounded Semi-Annually Per Cent Interest Paid on Certificates of Deposit Left One Year Capital Stock and Surplus $580,000 LAVANT Z. CAUKIN, Vice President ALVA T. EDISON, Ass’t Cashier — 14° MICHIGAN TRADESMAN January 2, 1918 The Will to Win the War. Fair-weather patriots are revealed by every National emergency. Now exalted, now hopeless, their wavering moods give daily aid and comfort to the enemy. After the battle of Bull Run there were those who urged concluding peace at once on any terms. They could not look beyond the first skirm- ish to the only peace that our cause would permit. They were down-cast after their over-confidence. One morning in Hampton Roads the Merrimac sunk te Cumberland and put the Union fleet out of ac- tion. Through the North panic flew from home to home, Would she come North and shell New York? Did this end our blockade of Southern ports? It seemed that we- were not doing our utmost. We were failing. Faint- heartedness was uncovered just be- neath the surface. The next day, without flourish, the Monitor an untried device, retired the Merrimac in a stoutly fought “give- and-take” action. The Union took rew heart. The Peninsular campaign under the leadership of the erratic, spectacular and political general, McClellan, be- gan with high hopes. Richmond was soon to be occupied. Peace was in sight. “Little Mac,” as he was call- ed, was the idol of his followers be- cause he kept them away from the smoke of battle. A good beginning was made. Then days were wasted in waiting for more men. The delay meant failure and after several engagements the Union army withdrew. It was a time of b‘t- ter disappointment. To many it seemed that nothing could. stop Lee in his invasion of Maryland. Surely the city of Wash- ington would fall. The doubt behind the lines was reflected in the weakened striking power of our army in that crisis. This uncertain citizen morale pro- longed the Civil War by years. The war we wage to-day can end only one way. Our morale here at home will decide the length of the struggle. The strength of our will to win shall determine the fighting spirit of our armies in the field. Our determination must remain urshaken through the stress of seeming set- backs and weaknesses. Our faith must be constant. Al- thovgh our resolve be spoken in fire and iron by a hundred guns to every gun emplaced against us a_ united dominant zeal is needed behind every blow. Let doubters stand aside and be silent. James S. Coward. >. Getting Rid of Old Customs. More nations than one have found it advisable to use the war as a pre- text for getting rid of a lot of archaic observances and slovenly devices which in course of time became hin- drances to efficiency and economy in different industfies; Even ancient usaces which had virtually the force and effect of laws have had to give Way to ones based, 61 common sense and the needs of the dav. Among them were credit observances and conditions, and antique requirements, such as those in Great Britain calling for the giving of an extra inch to the yard and an extra yard to the bolt of fabric sold. In this country many trade evils have been, or are being, put under the ban. Cancellations, re- turns of goods,* post dating, absurd discounts, and a number of others are being done away with not only in the primary markets, but in all the others, ranging down all the way to the ultimate consumer. One of those that have recently come to the fore has been the matter of doing away with the practice of allowing freight rates from mills to this city. In most instances now prices are made f. 0. b. mill, all delivery charges to be borne by the buyer. The custom of allowing the delivery charges grew up during the long period when it was a buyers’ market, and the latter could force concessions. It differed in this respect from the free deliveries of retailers, which have been so much abused. In the latter instance, it was the retailer himself who kept on voluntarily offering more and more to his customers in order to meet his competitors. Stopping the cus- tom was in consequence made much more difficult, and it has not been ac- complished, except partially, even un- der the stress of war and appeals to patriotism. +> Opportune Time for Mr. Woodworth to Act. Kalamazoo, Dec. 31—Why is there such a shortage of cider vinegar? I realize that the apple crop this year was short, but the proportion of poor apples was so large that it would seem as though there would be an ample supply for vinegar making purposes. : : Grocer. Our friend in trade is evidently not aware that most of the cider vinegar ordinarily produced in this State—and there are a dozen or fifteen factories in Michigan equipped to make cider vinegar—is manufactured from the juice of apple cores and peelings which are the by-product of canneries which put up apples. Such use of the cores and parings is perfectly legitimate and has long been considered proper. It re- mained for the last State Dairy and Food Commissioner—James Helme, of Adrian—to promulgate an order pro- hibiting such use of these wholesome articles. The reason for the order is alleged to have been traced to a close alliance between Mr. Helme and the so- called vinegar trust. No reasonable ex- cuse for such action. can be offered. The result of the order is that the by- products are shipped out of the State and manufactured into cider vinegar which later finds its way into Michigan at a much higher price than would be the case if the goods were produced by home manufacturers. The Tradesman has been expecting an order from the present Commission- er, reversing this unfortunate and un- patriotic ruling. Mr. Woodworth is a fair man who believes in giving every interest a square deal. This is a good time for him to deal out even handed justice to the vinegar manufacturers, handlers and consumers of Michigan. —————->-o———_ If you have done only your bit, do not think you are entitled to two bites. GRAND RAPIDS NATIONAL CITY BANK CITY TRUST & SAVINGS BANK| sie oe bs CAMPAU SQUARE The convenient banks for out of town people. Located at the very center of Handy to the street cars—the interurbans—the hotele—the shopping Spe the city. district. On account of our location—our large transit facilitles—our safe deposit vaults and our complete service covering the entire field of banking, our Institutions must be the ultimate choice of out of town bankers and Individuals. Combined Capital and Surplus.................. $ 1,724,300.00 Combined Total Deposits ............ccceceeeee 10,168,700.00 Combined Total Resources ...........cceceeees 13,157,100.00 GRAND RAPIDS NATIONAL CITY BANK ‘oe CITY TRUST & SAVINGS BANK »ASSOCIATED Do Not Delay Do you know what would be the disposition of your property if you died without a will? Do you realize the possible delays in settling your affairs; the dangers of your property going to those for whom the results of your life’s work were not intended? _ If you did you would not delay. Write or call for our booket on ‘‘De- scent and Distribution of Property.’’ (TRAND RAPIDS TRUST [OMPANY MANAGED BY MEN YOU KNOW OTTAWA AT FOUNTAIN. BOTH PHONES 4391 a“ oi € ata. 3 | } ‘ | » A 4 | © «{s © eet %% v’ « » 4 « ° .\* 4 thd © ah January 2, 1918 Better Showing in Country at Large. Grand Rapids, Jan. 1—I jnoticed your two articles in the Dec. 26 issue of the Michigan Tradesman, entitled Fire Insurance Extortions and Thir- ty-Five Per Cent. I have not had the time to thor- oughly read these articles, but could not help but notice your statement regarding the fire insurance business absorbing 45 per cent. of its rece .pts for expenses and salaries and return- ing only 35 per cent. of its premium receipts to its policy holders. These figures did not seem to me on the face of them to be just as I had re- membered they should be and lI, therefore, took the trouble of look- ing up reports. I find upon referring to the Michi- gan Insurance Commissioner’s report for the business of all fire insurance companies in the State of Michigan that the ratio of net fire losses in- curred to net fire insurance received offered for the last four years 58 per cent. In other words $58 out of every $100 received for premiums was paid for losses. This is for business done in Michigan only. The Michigan re- port does not give the expense in- curred for business done in Michigan. However, we have the reports of all fire insurance companies for the busi- ness done in the United States, giv- ing their percentage of losses and per- centage of management expenses to premiums. I am sending you here- with copy of the Argus insurance chart, which gives these figures. Up- on referring to this you will find that over a period of ten years the Aetna of Hartford had an average of losses incurred of 52 per cent., management expenses 35 per cent., Home of New York, losses 53 per cent., management expenses, 35 per cent.; Boston, losses, 56 per cent.; management expenses, 35 per cent. These are some of the larger companies and I think their figures are a fair average. Some run above and some below these figures. Your article quotes the Superin- tendent of Insurance of the District of Columbia. This leads me to be- lieve that his report is for the District of Columbia only. The District of Columbia may have had a very good average as far as fire losses is con- cerned and possibly the rates in thar district should be reduced. It may be that the merchants of the District of Columbia are helping to pay the losses in other sections of the coun- try, If that is true, then perhaps a local mutual company confining their business to the District of Co- lumbia only would be successful writ- ing business at less than the present rates. If this were done, however and any considerable amount of the most profitable territory of the fire insurance cOmpanies were taken up by mutuals, it would of course de- crease the premium income of the stock companies and correspondingly increase their percentage of losses to premiums received. As the Michigan Tradesman is de- voted to the interests of the mer- chants of the State of Michigan, it would seem to me that the figures of the stock companies for the busi- ness done in Michigan would be more appropriate. Your article, I think, may have a tendency to be misunder- stood unless one particularly noticed that it refers to the report for the District of Columbia. I am not writing this to criticize your article or to argue the case of the fire stock companies as against mutual companies. sibly you did not have the figures that I have given you and that you would be pleased in having them. Martin T. Vanden Bosch. —~7 22> Self-Help Stores in San Francisco. San Francisco, Cal., Dec. 22—Self- help groceries are popular in San Francisco. The Emporium, in its advertisements, declares that “there is not a better way for a family to conserve its resources than by pa- I thought pos- MICHIGAN TRADESMAN tronizing the self-help grocery. By dispensing with the services of sales- men, the delivery of goods and the expense involved in carrying charge accounts, consumers save on their food expenses the added cost of such accommodations,” The Emporium adds the following interesting prices which, it will be observed, are con- siderably lower than the people of Grand Rapids pay for similar arti- cles of food: Fresh white bread, 16 ounce loaf, 7 cents; large cold storage eggs, per dozen, 39 cents; canned milk per can, 11 cents; Western corn per can, 14 cents; best cane sugar in five pound sacks, 39 cents; almonds per pcund, 18 cents; seeded raisins per pound, 11 cents; clustered raisins, 13 cents per pound. Prager’s ‘‘Grocerteria’ quotes the following prices: Quaker Oats per package, 11 cents; sliced pineapple, 14 cents per can; two pounds white bread, 14 cents; laundry soap per bar, 4 cents; three pounds of prunes, 20 to 30 cents; two pounds of mixed nuts, 45 cents; five pound sack of sugar, 39 cents; scups, three cans for 25 cents; washing powder, 5 cents per package; salt per sack, 3 cents. Arthur S. White. ———»7->——_—_ Employe Determines His Own Salary. The question: “Who pays your salary” sounds simple, doesn’t it? And immediately you answer—the firm. You're right, yet you're wrong in this reply. It is true that the money you receive each week in the little manila envelope is furnished by the concern which employes you—but— the one who pays your salary—the one who really says how much shall! appear to your credit every seven days is you yourself. By your interest in your work, your efforts for the interest of the firm, and your honest, productive sixty-minutes-to-the-hour service, the salary you are paid is measured. You earn your own salary. How much are you going to make yourself worth? ——-+ + __- Report which alleges itself to be based on more than hearsay has it that the richest man whose name has ever been connected with the oil industry, has been selling high-grade seasoned investment railroad stocks and bonds, at prices to yield as high as 6 per cent. and more, and has been putting the proceeds into 3% per cent. Liberty, tax-exempt bonds. It is won- dered whether this indicates that the rich man expects a long war, during which ordinary fixed-rate securities will further depreciate, and in which income taxes will be further raised, or whether it indicates nothing, more than that it pays him to make this change with things simply as they are. As to the income tax on such an income, it is hard to see how it can be further raised. It has been pointed out that our income tax on high in- comes is already the highest in the world, Where the highest British in- come tax rate is around 42 per cent., the American rate rises to as high as 63. On small or moderate incomes, which England taxes from 12 to 15 per cent., our income tax is com- paratively so small as not to be spok- en of. _—_so—- oa ——_— The unobstrusive listener may learn more than the persistent questioner. 15 Anticipate Your Requirements In harmony with the expressed desire of the National Gov- ernment for the conservation of all resources of the country, in- cluding man-power, by the elimination of waste and unnecessary efforts, we ask your earnest co-operation for the benefit of both yourselves and those from whom you obtain your supplies to enable you to serve your customers who are with us all in assist- ing the Government. Owing to train service it will be impossible for our salesmen to call upon you as regularly and faithfully as they have in the past. We recommend that when they do call on you, anticipate your needs as far in advance as possible so that you will keep wp your stock to a point where you will not be over-stocked but at the same time be able to take care of your trade. It will be impossible for some time for you to receive prompt shipments owinz to freight blockades on all railroads and this is another matter which requires your consideration and anticipate your wants for your regular requirements in advance by mailing us your orders thereby avoiding special or rush deliveries. Another matter we call your attention to, when placing or- ders be careful when giving them to our salesmen or when sending them in by mail that all necessary information is given so you will be sure to get what you want and make no mistake... When doing so this will then avoid returning merchandise which has greatly increased overhead for both buyer and seller. All goods returned involves extra handling, additional cartage and increased clerical labor and furthermore the liability of getting damaged when they are returned which, of course, then places them in an unsalable condition. If you have any goods that you wish to return please take it up with us first as it may be possible that we can give you instructions to return them to the factery thereby saving unneces- sary handling and freight charges. No goods should be returned before first obtaining our permission. Any shortages or errors should be reported immediately to give us an opportunity of correcting them without delay. ete Michigan Hardware Co. Exclusively Wholesale Grand Rapids tt Michigan 16 MICHIGAN TRADESMAN January 2, 1918 « see ~ _A New-Years . the Retailers .. Again we stand at the threshold of a new year. And again, if we are wise and thoughtful, we review the past and plan for the future. ee Little did we realize one year ago, the tremendous burdens and ¢ * responsibilities the passing months would bring us. Little did we real- ize to what extent the privilege of endeavoring to make the whole world “Safe for Democracy” would become OUR privilege. Little did we real- ©“ ize that in so short a time would we be fighting to preserve this republic and to settle once and for all whether republics should continue. But we have undertaken the task and must face 1918 calmly, sanely, courageous- ‘“ ~° ly and fearlessly. ws Happy is the man who can find the place in which he is qualified ue © Vg : to best serve his country, and then having found it, accomplishes his y / 7 e oe —_ a= es we eee, ~ 2 e > , Wy . task unswervingly to the end, for in so doing he serves himself best of all, + .m- + ZH eae an It may not be our part of the conflict to serve at “the front.” Our 1 — a part may be at home, but let us not minimize the part of the man who stays at home, he who helps to supply the man “at the front” plays an ~ “> » equal part in this gigantic struggle. We need courageous hearts. “Courage from hearts and not from numbers grows.” Courage that is real means loyalty and intelligence. «° , °> We need intelligence in the planning of our own business affairs as we have never needed it before. Business must be kept going, for only by up +4792 a > é tl s January 2, 1918 MICHIGAN TRADESMAN 17 . Message to \ OS Michigan .~ so doing will we be able to meet the calls from our government—and these i calls are sure to come. a ea Let us face 1918 with a single purpose, with a determination that 1 £S come what will, our “hands are set to the plow and we can not turn back.” - oe Where is the Merchant’s place? First it is at the task he is best suited | for and that is his own business. Business must not be neglected, waste and ae extravagance must be avoided as never before. We are to dedicate 1918 to C+). teaching ourselves greater efficiency, better methods of doing things, old e methods that answered in other times will not suffice today. The merchant who serves his country best in 1918 will be he, who with a complete knowledge of cs conditions, markets and merchandise, shapes the conduct of his affairs to best meet these new requirements, ¢ ae Labor will be employed at big wages. Farm products will bring big prices. People everywhere will ' have money to spend. The merchant should anticipate these conditions and his stock on hand should re- p teen flect his preparedness. r Ve That both branches of the trade have accepted the extra and unusual responsibilities involved in these : gee conditions and carried on the work of the world, with due regard for the rights of all concerned, and with an eye single to the great aim of every true American—to win the war—goes without saying. In assuming 14s and maintaining this great undertaking and touching elbows in its accomplishment, both branches of trade - : have gotten closer together than ever before and gained an intimate knowledge of each other’s capabilities * "4" and sacrifices never before possessed by either. The wholesale dealers of Grand Rapids wish to avail them- igs selves of this opportunity to express their appreciation of the generous patronage which has been accorded them during the past year and to express the hope that the close of another year may see the volume of trans- actions still further increased and the bonds of sympathy, understanding and mutual friendship between the .**, two branches of trade stronger than ever. This ad. is No. 9 of a series. - Grand Rapids Wholesale Dealers Association. + Oe e é LA, a MICHIGAN recreate reat DSS HAC RL SRE BC NORINCO ASI ES SETI AN EAE IES Fen IOS TRADESMAN January 2, 1518 _—~ = - Michigan rey. Seer and Egg Asso- Clation President—J. W. I.yons, Jackson. Vice-President—Patrick Hurley, De- troit. Secretary and Treasurer—D. A. Bent ley, Saginaw. Executive Committee—F. A. Johnsor Detroit; H. L. Williams, Howell; C. J Chandler, Detroit. Condensed Milk Trade Regulated. The condensed milk manufacturers, as early as February, 1916, appealed to the Council of National Defense to adept a regulation definitely establishing the price of milk. As the result of this appeal the Navy Department, early in April, in conjunc- tion with a committee of the manufac- turers began to regulate the price of milk on all purchases for the navy. A little later on the Federal Trade Com- mission undertook this job in behalf of both the navy and army. As soon as the Hoover Commission got under way the condensed milk manufacturers volemtarily submitted themselves to reg- ulation and requested the Commission to fix the price not only for the army and navy, but for the civilian popula- tion. As the matter now stands, the in- dustry is allowed to make a profit not to exceed 30 cents per case, if they can. Their books are subjected to and are inspected by representatives of the Fed- eral Trade Commission, they are making a monthly report to the Food Commis- sioner giving all the details of operation and showing the net profit. It is true that conditions are such that the condensed milk manufacturers can pay more than the cheese maker. A little while back the situation was re- versed and may be reversed again with- in the next six months, but no amount of regulation is going to change this. It is due to economic conditions and to competition of trade. At the present time condensed milk seems to be more in demand than cheese. John F. Montgomery, Chairman Milk Section, National Can- ners’ Association. —2>___ Effect of the War on the Cheese Ou:- look. The future of our cheese market still depends largely upon the extent of ex- port buying the remainder of the winter. Since the recent purchases of twins, said to be for the Belgian Relief, which we understand were handled through the Allied Provision Export Com-is- sion, the latter body has placed no more orders. No information has become available as to rate at which the fresh New Zealand make is being brought forward to English markets, but all ad- vices from Great Britain indicate that there is a scarcity of cheese in that country for civilian use. Thus, the British government distributed to the trade only half of their normal require- SKINNERS 87! MACARONI The Nationally Advertised Line. 24s per On SPECIAL DEAL. See jobber’ 8 CASE salesmen or write for particular SKINNER MANUFACTURING COMPANY Omaha, U. S&S. A, SEEDS Reed & Cheney Co. GRAND RAPIDS, MICH. Turkeys Geese, Ducks and Chickens Telegraph, phone or write us for special prices before you sell Wilson & Co. 20-22 Ottawa Ave., N. W. Grand Rapids Michigan ments for November and this “Novem- ber” distribution was not made until December 3. In this way Great Britain will be able to force its civilians to get along on less than their usual allotment of winter cheese and reduce consump- tion while controlling prices. But the demands of the British army and other allied peoples for any concentrated food available this winter will probably be heavy and there are apparently many holders of American cheese who figure that in spite of all economies abroad there will be need of our surplus stock at least at cost prices before the winter is over. There are some evidences that our domestic consumption is running slightly heavier than last year, in spite of the higher prices prevailing at retaii, and recent army and navy orders indicate a somewhat larger use of cheese in that direction. There is also a strong belief in the trade that unless cheese prices show material improvement, the winter and spring make will be considerably short of normal, since cheese to-day is relatively the lowest priced dairy prod- uct, and there appears no likelihood of other outlets for milk becoming sur- plussed for some months to come. However, in view of the relatively heavy reserve of cheese now in Ameri- can warehouses it is doubtful that a clearance can be effected before spring without outside help. This help might not be needed were our dealers permit- ted to carry old cheese into the new season, but permission to do this rests with the Food Administration and there is some doubt that it would be granted owing to the interpretation placed upon the “hoarding” feature of the law. ——»+--2____ A Tough Proposition. With seven carloads of evaporated milk on the siding at Marysville, IIl., the plant of the John Wildi Evaporated Milk Co., at that place, is faced with the necessity of closing down of storage facilities by reason of an embargo placed by the railroads Saturday morning. This shipment is covered by Government bill of lading with priority rights guaranteed and consigned to the quartermaster of the United States army. No explana- tion has been given by the railroads why Government foodstuffs for which the department is asking almost daily should be held up by an embargo. The Marysville plant is devoted al- most exclusively to war orders for the American Government. If the plant is obliged to close it will mean a daily wastage of 1,000,000 pounds of milk. ————_+-2- A man has to live with himself, and he should see to it that he always has good company.—Chas. E. Hughes. E. P. MILLER, President F. H. HALLOCK, Vice Pres. Miller Michigan Potato Co. WHOLESALE PRODUCE SHIPPERS Potatoes, Apples, Onions Correspondence Solicited Wm. Alden Smith Bldg. FRANK T. MILLER, Sec. and Treas Grand Rapids, Mich. LOVELAND & HINYAN CO. CAR LOT SHIPPERS Potatoes, Apples and Beans Write or telephone when you have anything to offer Association of Commerce Bldg. Grand Rapids, Michigan WE COVER MICHIGAN M. PIOWATY & SONS Distributors of Reliable Fruits and Vegetables MAIN OFFICE, GRAND RAPIDS Branches: Saginaw, Bay City, Muskegon, Lansing, Jackson, Battle Creek, South Bend, Ind., and Elkhart, Ind. Onions, Apples and Potatoes Car Lots or Less We Are Headquarters Correspondence Solicited Vinkemulder Company GRAND RAPIDS te! MICHIGAN Pleasant St. and Railroads MOSELEY BROTHERS — Grand Rapids, Mich. Wholesale BEANS, POTATOES, SEEDS Telephones 1217, or write when have mA to offer January 2, 1918 Some Resolutions for 1918. Written for the Tradesman. For householders: Not later than July I will begin to buy my next winter’s coal and try to have it paid for before Thanksgivin.; Day. For girls as well as boys; for women as for men: Some day I will own a piece of land and I will begin this year to save money for that purpose. For those who account: I will start a savings account this year. For givers of gifts: Instead of giving to my friends and receiving from them, I will ask them to unite their giving with mine for those whose needs are more than ours. The limits to my hours of work shall only be necessary rest and recreation; and I will endeavor to find some share of both in doing something for the general good. For town and city residents: If possible I will this year help to plant, cultivate and harvest vegetables and fruit for our family. E. E. Whitney. >> Misdirected Energy. The fact that Sir Douglas Haig at- tained his fifty-sixth birthday on June 19 brings back to mind a story told of him a short while back. never had a_ bank It is, of course, well known that Sir Douglas is a soldier first, last and all the time, regarding all other profes- sions as of quite negligible impor- tance, a trait in his character which lends point to the anecdote. He was, it appears, inspecting a cav- alry troop, and was particularly struck with the neat way in which repairs had been made in some of the sad- dles. “Very good work,” he remarked to the troop sergeant major. ‘Who did it?” “Two of my troopers, sir,” was the reply. “You're fortunate to have two such expert saddlers in your troop,” said Haig. “As a matter of fact, sir,” was the reply, “they’re not saddlers, in civil life being lawyers.” “Well,” ejaculated Sir Douglas, “how men who can do work like that could have wasted their lives over law I can’t imagine!” —_—_+-2.—____ Some Sources of Sweets. Written for the Tradesman. The following vegetables and fruits contain sugar in some form and in dif- ferent proportions: Beets, carrots, parsnips, peas, squash, sweet corn, sweet potatoes, bananas, melons, peaches, pears, plums, grapes, raisins, dates, figs, oranges, sweet ap- ples. Some varieties of apples may be baked and used without sugar, such as the Banaria, Snow, Yellow Transparent, Canada Red, Baldwin, King, Maiden Blush, etc, Then there is the maple tree. Every family having one or more trees should utilize that source of sup- ply. Sweet apples are not much in demand in the market except for pick- ling. He who never tasted baked sweet apples or despised them will find them MICHIGAN TRADESMAN acceptable when other sweets can not be had. If you desire to raise the most food from a small plot of ground, try winter squash. It needs rich soil and must be protected from its enemies, bugs, etc. E. E. Whitney. ———_2-+2—__- Country Schools and the Fuel Ques- tion. Written for the Tradesman. It costs a district school about fifty dollars a year for fuel, whether there be three scholars or fifteen. The num- ber of country schools could be reduced about one-half without serious incon- venience to pupils as to distance to be traveled. One-half the number of teachers could do justice to the whole number of pupils, so far as instruction is concerned. Larger classes than one or two would he more helpful. With teacher’s wages and other expenses it costs about $500 a year for each little country school. Half of this could be saved or nearly so, even if in some cases districts paid for transportation for some pupils. But of added impor- tance would be the saving of the fuel supply and the releasing of teachers for other occupations now in need of work- ers. After the war money may be had for township central schools. For the next winter they should combine in part of the present buildings. E, E. Whitney. —__+--. Bill to Change Oleo Tax. A bill has been introduced in the House at Washington by Congressman Dyer of Missouri which aims to levy a uniform tax of one cent per pound on all oleomargarine. The text of the bill follows: “Be it enacted by the Senate and House of Representatives of the United States of America in Congress assem- bled, that upen oleomargarine which shall be manufactured and sold, or re- moved for consumption or use, there shall be assessed and collected a tax of 1 cent on each pound, to be paid by the manufacturer thereof; and any frac- tional pound in a package shall be taxed as a pound. “Sec. 2. That all laws and parts of laws in conflict with this Act be, and the same are hereby, repealed.” —_—_~-e_e____- Bermuda Potato Crop. The fall potato crop in Bermuda, which will be gathered during the latter part of this month, is estimated at 82,500 bushels. According to Vice Consul S. W. Eells, stationed in Ham- ilton, this is less by 8,000 bushels than the December crop in 1916, in spite cf the fact that a larger acreage was planted this year. The Director of Agriculture in Bermuda gives bad weather conditions soon after the earlier planting as the reason for this, and he believes that the fields planted later give promise of a good yield. 2 Illinois creamery men, in a meeting with Mr. Wheeler, the State Food Con- troller, got together on a number of propositions, among which was the agreement to pay a uniform price for cream. Matters connected with com- petition in different forms were gone over, and several changes were brought up and contemplated that will cut out some of the expense connected with present practices. The Richest Flavoring Mapleine is so rich that a few drops will flavor more food than a teaspoonful of other flavorings. Acquaint a housewife with this and she becomes a patron of Mapleine. * * Crescent Mfg. Co., Seattle. Wash. Order of jobber or Louis Hilfer Co., 1205 Peoples Life Bldg., Chicago, (M-95) Crescent Mapleine The Delicious Golden Flavor 19 Rea & Witzig PRODUCE COMMISSION MERCHANTS 104-106 West Market St. Buffalo, N. Y. Established 1873 Dressed Poultry wanted in large quantities for the holidays. Get shipments here early. Can handle large shipments to advantage. Fresh Eggs in good demand at market prices. Fancy creamery butter and good daify selling at full quota- tions. Common selling well. Send for our weekly price cur- Trent or wire for special quota- tions. Refer you to the People’s Bank of Buffalo, all Commercial Agen- cies and to hundreds of shippers everywhere. Watson-HigginsMlg.Co. GRAND RAPIDS. MICH. Merchant Millers Owned by Merchants Products sold by Merchants Brand Recommended by Merchants NewPerfection Flour Packed In SAXOLIN Paper-lined Cotton, Sanitary Sacks Chocolates Package Goods of Paramount Quality and Artistic Design 1052 N. Ottawa Ave. G. B. READER Jobber of Lake, Ocean, Salt and Smoked Fish, and Oysters in Shell and Bulk Grand Rapids, Michigan Wilmarth show cases and store fixtures in West Michigan's biggest store In Show Cases and Store Fixtures Wilmarth is the best buy—bar none Catalog—to merchants 1542 Jefferson Avenue Wilmarth Show Case Company Grand Rapids, Mich. Made [n Grand Rapids MICHIGAN TRADESMAN 1 ( tell ¢ aten(( Wh, ceeceeccen STOVES AND —_ — =~ = D9 en WII y Michigan Retail Hardware Association. President—James W. Tyre, Detroit. Vice-President—Joseph C. Fischer, Ann Arbor. Secretary—Arthur J. Scott, Marine City. Treasurer— William Moore, Detroit. The Hardware Dealer Must Hold the Skate Trade. Written for the Tradesman. Skates are seasonable. Like ill seasonable gocds, the time to pus them hard is while the season is still comparatively young. Not so long ago, the hardware deai- er had a cinch on the entire skate trade. Nobody thought of going any- where else save to the hardware store for skates. In recent years, however many businesses have commenced to everlap. The drug stores handle safety razors, the grocery stores are starting on kitchen utensils, and the shoe stores in some communities are featuring skates. In addition to which the sporting goods stores sometimes quite outbid the straight hardware stores in catering to the skate trade. Skates will always be popular with young folks; and older people who have once been skaters will not will- ingly relinquish this pleasant diver- sion. The line is one which, year in and year out, presents profitable op- portunities for the hardware dealer. Both ice skates and roller skates are popular with the youngsters; and the latter are an all-the-year-round line in most commodities. Ice-skates in particular readily lend themselves to attractive and striking window displays. The skates them- selves are bright and attractive, and incidental “features” can be worked into a display that will catch the at- tention of any passer-by. One very simple stunt is to place on the bottom of the window in about the center of the display, just where it will catch the eye, a sheet of mirror glass. Over this sprinkle a little common salt. Surround it with turf sprinkled with a little more salt. Around this arrange your as- sortment of skates. You have for the central attraction a very good representation of a tiny pool, frozen coincidently with a light snowfall. The pool gives the seasonable suz- gestion to the display. Skates alone are skates, but plus the pool they represent skating—and skating is what interests the chap in the street. Another good skate window can be made by showing a dummy hockey player with a background of skates, hockey sticks, pucks, shin pads, etc Here. again. the glass imitation 0’ real icé will help out. The same ‘der can be used to display moccasins an4 snow shoes to advantage, if you are handling these allied lines. A good effect can be secured by str.nging cotton wool on very fine wires, to represent a snow storm. Efficiency in the sales departme.it can be increased by seeing that the salespeople are thoroughly posted as to the merits and selling points oi the skates they offer. A better qual- ity article can often be sold in place of an inferior one, if the salesman is able to clearly demonstrate to the Luyer that he secures more than add- ed value in return fcr the additional price. Take, for example, the better class of skates. The merits of the welded and tempered article can be contrasted with the cheaper and less durable one. The advantage of a certain type of bracket holding the toe and heel plates can be explained clearly and convincingly. There are numerous points of this kind that when described will often make a sale regardless of cost. There points should be referred to in newspaper advertising. One deal- er will advertise “Skates at all Prices.” But another, more astute, will secure an electrotype of a certain skate and describe it in a few illuminating words, and then finish with a word or two on the range of prices. A little descriptive information helps immensely to make an advertisement more effective. There are numerous stunts possi- ble in most communities that will fur- nish the dealer with inexpensive but effective advertising. Thus, one sporting goods dealer in a river town—and any hardware deal- er can do the same thing under the same circumstances—has secured the construction of a municipal rink. It cost him little if anything in actual cash outlay. He simply worked up an agitation, to induce the city coun- cil to provide the rink. As soon as the ice is safe, a large space, several hundred feet long and practically the full width of the river, is swept clear, fenced off with barrels and boards, and lighted by electric lights wired from poles on the river bank. The city pays for clearing the space and fencing it, the local power company provides the current free of charge, and anyone who likes may come and skate. It’s a public benefit and a great source of healthful recreation, and I don’t think the dealer who primarily engineered it did so from selfish mo- tives. There wasn’t any public rink and the city needed one; that was the way he sized up the situation; and the idea of a municipal rink was his But he has reaped a great deal of tenefit through the stimulus to skat- ing as an outdoor winter sport. Nearly every community has its good skating ponds, and a little at- tention to these will be worth the trouble. Thus, one dealer has rigged up a wooden snow plow and whenever there is a heavy snow fall, he puts on a man with a horse to clear the ice for skating. The fact is advertised in the local dailies, together with the just as important fact that So-and-So has a complete stock of skates and accessories at right prices. In another town a dealer keeps tab on the condition of the ice in the various skating ponds, and bulletins the facts daily in his window. One corner of the window is reserve] practically throughout the season for this bulletin, with a small accompany- ing display of skates and accessories. People look on this bulletin as a fix- AGRICULTURAL LIME - BUILDING LIME Write for Prices A. B. Knowlson Co. 203-207 Powers’ Theatre Bidg., Grand Rapids, Mich. Tr Ask about our way BARLOW BROS. Grand Rapids, Micb. Ait hy =SSUNBEAl The Home of SUN-BEAM GOODS extends the best wishes for a profitable and en- joyable Holiday Season and a bountiful New Year; with full appreciation of the many courtesiesshown during the past year. BROWN & SEHLER CO. Home of Sunbeam Goods GRAND RAPIDS, MICHIGAN January 2, 1918 Grand Rapids Store Fixture Co., Inc. The Place, 7 Ionia Ave., N. W. BUY AND SELL Used Store and Office Fixtures WM. D. BATT HIDES, WOOL, FURS AND TALLOW 28-30 Louis St. Grand Rapids, Mich- OUR OWN MAKE HARNESS Hand or Machine Made Out of No. 1 Oak leather. We guarantee them absolutely satisfactory. If your dealer does not handle them, write direct to us. SHERWOOD HALL CoO., LTD. Tonia Ave. and Louis St. Grand Rapids, Michigan 139-141 Mon eet GRAND RAPID Signs of the Times Are Electric Signs Progressive merchants and manufac- turers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. ? THE POWER CO. Bell M 797 Citizens 4261 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof $ Warm in Winter Cool in Summer Brick is Everlasting Grande Brick Co., Grand Rapids So. Mich. Brick Co., Kalamazoo Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction Foster, Stevens & Co. Wholesale Hardware wt 157-159 Monroe Ave. :: Grand Rapids, Mich. 151 to 161 Louis N. W. a «4 a - January 2, 1918 MICHIGAN TRADESMAN 21 ture, and consult it right along. The same information could be made part of the dealer’s regular newspaper ad- vertisement, and changed daily, Of course, such a feature to give value must be kept up, so that the informa- tion will be constantly accurate and people will come to rely upon it. Another stunt is providing cheap settees at the popular open air skat- ing places or in the rinks, for the use of ladies who otherwise would have to sit on the ice to put on their skates. The dealer can paint his ad- vertisement on the seat, and this will be a constant reminder to skaters. Especial appeal can be made to the young people who don’t know how to skate and are timid about learning. Secure the best skater in town and hire him, or her, to teach skating, in- cluding all the fancy stunts, to be- ginners. Advertise the fact, have res- ervations made at your store, and you will pull a lot of prospective skaters into your place of business without a great deal of expense or effort. Little stunts like these are useful in werking up business, and will help to liven up the early winter months, when seasonable goods should be pushed for all they are worth. Victor Lauriston. >.> Bankruptcy Proceedings in the West- ern District of Michigan. Grand Rapids, Dec. 26—Edward A. Rising and A. Howard Rising operating a garage under the firm name of Ed. A. Rising & Son, at Clarksville, have filed their petition in bankruptcy. Ad- judication has been made but no meet- ing of creditors has been called. The schedules show the partnership liabili- ties to be $2,789.72 and the assets to be $524.49, consisting of stock in_ trade. $300; machinery, tools, etc., $50, and debts due on open account $174.49. The individual schedule of Edward A. Rising shows in addition, taxes to be due amounting to $47.02. Each of the bank- rupts claim exemptions as follows: $250 household goods to each, and $250 from partnership assets to each. Following is a list of creditors of the partnership: Unsecured Creditors. Hollingshead Co., Camden, N. J. $ 24.22 G. R. Vule. Co., Grand Rapids .. 9.60 Litscher Electric Co., Grand Rapids 70.25 Julius Andrae, Milwaukee ........ 24. Roshm & Davison, Detroit Victor W. Heather, Grand Rapids 6.25 Jaeger Tire Store, Grand Rapids 10.50 Michigan Tire Co., Grand Rapids 77.38 Lee Tire Co., Grand Rapids ...... 316.00 WwW. B. Jarvis Co., Grand Rapids 243.20 Cummins Bros., Flint ............ 11.73 Great Western Oil Co., Grand RGPIGS Feo cecddlas ease este 6% 99.12 Tisch Auto Supply Co., Grand RADIOS 00.020. cee t eet ce og 28.93 Champion Refining Co., Cleveland 19.09 Grand Rapids Overland Co., Grand Rapids 2.2.2.2... ...05-.5- 888.77 National Refining Co., Kalamazoo 20.40 Becker Auto Co., Grand Rapids 56.35 Auto Parts & Supply Co., i Grand Rapids ..-...--..<.+--+s- 15.00 Standard Oil Co., Grand Rapids 300.00 Lockwood Ashe Co., Jackson 16.88 Firestone Tire & Rubber Co., Grand Rapids ........:-......* 400.00 Fisk Tire & Rubber Co., Grand PRAIGS Coc eee ceases ss 94.48 M. Braudy & Son, Grand Rapids .. 16.15 D, HB Sutton, Hastings ........... 15.21 Vacuum Oil Company, Chicago ... 12.09 Preferred Creditors. WPOMOS Coco lice ccc casas, soccer ess 3 1.16 Harlie J. Edson, a butcher of Grand Rapids, has filed his voluntary petition in bankruptcy and adjudication has been made. The schedules filed by the bank- rupt show liabilities amounting to $3,905.37, with no assets except house- hold furniture valued at $250 and which is claimed as exempt. Following is a list of the creditors: Secured Creditors. Al Folger, Grand Rapids ......... $ 87.00 Unsecured Creditors. John Buist, Grand Rapids ...... $ 11.00 Christenson Ice & Coal Co., Grand FAPiGG hoc cc ese cece cence sens - 21.00 Collins Northern Ice Co., Grand PO ee as 13.00 Warren Cole, Grand Rapids ...... 15.00 Consumers Ice Co., Grand Rapids 6.00 S. Wesselius, Grand Rapids ...... 20.00 Henry Schaafsma, Grand Rapids .. Shipman Coal Co., Grand Rapids . Wolverine Sales Book Co., Grand UBTHOS eo cu cas occ. cee us 7.00 Wm. Wilson, Grand Rapids ...... 2.00 G. R. Press, Grand Rapids ...... 4.0v Finch Bros., Grand Rapids ...... 30.00 Moon Lake Ice Co., Grand Rapids 23.00 John M. Waltz, Grand Rapids .... 00 Citz. Telephone Co., Grand Rapids 8.00 Bell Telephone Co., Grand Rapids 3.00 C. & D. Company, Grand Rapids .. 3.07 E. G. Edwards, Grand Rapids .... 9.00 Gross Bros., Grand Rapids ....... 20.00 Wolson Spice, Toledo ............ 14.00 Butterworth Hospital, Grand Rapids 27.00 U. B. A. Hospital, Grand Rapids .. 50.00 J. F. Burton, Grand Rapids ...... 3.00 F. L. Eannaff, Grand Rapids .... 6.00 Morris & Co., Grand Rapids .... 175.00 Henry Pyle, Grand Rapids ....... 160.00 Joseph G. Rempis, Grand Rapids 93.30 Fred A. Vander Veer, Grand RADIO oo ees ccc vccciess -- 3,000.00 Mrs. Vander Veer, Grand Rapid 10.00 —_——~>----> Some Things Short in Germany. Futuran is a substitute employed in Germany for hard rubber employed as an insulating material. It is a condensation-product prepared from phenol and formaldehyde. Feeding-bottle teats are difficult to obtain in Germany. Re-worked rub- ber is being used for making teats, and a Munich firm employs a rub- ber-substitute called “sterilin,” which is stated to be “free from smell and stickiness.” Saccharin cannot be made in Ger- many now, as the raw materials are needed for war purposes. The Im- perial Sugar Office has, therefore, is- sued a notice that the communes will not be supplied with saccharin until further notice. As there is practically no tea, cof- fee, or cocoa left in Germany, the President of the Committee on War Foodstuffs has called attention to sub- stitutes for these substances. These include dried leaves of the straw- berry, blackberry, red-currant, rasp- berry and cherry trees, as well as the leaves of birches, elm trees, willows, blackthorn, and walnut trees. The peels of apples and pears are also mentioned. The prices at which these are to be sold are suggested, but are not obligatory—Chemist and Drug- gist. —+---2 Difficulty in Predicting Wants of Customers. Because of unusual and unprece- dented conditions it is difficult to an- ticipate intelligently in advance what the demand will be for certain goods. Recently a widespread snow covered the entire State. So the dealers, wholesale and retail, naturally ex- pected a large sale of such goods as sell best in cold weather. What hap- pened was that ice skates sold well and snow shovels and sleds sold only moderately. Evidently the children were told to be content with their old sleds, while householders used their old snow shovels. Similarly, last season there was a great falling off in the sales of base- ball and tennis goods, yet the demand for football goods was large. The sale of shotguns and all sporting goods for hunting game showed an appreciable falling off this year, but there is already much business plac- ed for fishing tackle for shipment in the spring. Despite the war and the campaign for economy, there was much trapping and sale of furs, as evidenced by the heavy demand for steel traps. All the rules of ordering in the past are of small account in present conditions. Bell Phone 596 Citz. Phone 61366 Joseph P. Lynch Sales Co. Special Sale Experts Expert Advertising—Expert Merchandising 44 So. Ionia Ave. Grand Rapids, Mich. The Friendship of a Child is a valuable busi- ness asset. Make the children of your neighborhood your friends by giving them FREE a ) T0 ‘] BALLOON with every purchase of 50 cents or more. Ciien, go wild Sample free over them. to requessO" Dept. k , CARNELL MFG. CO. stationery. 338 Broadway, New York United Agency Reliable Credit Information General Rating Books Superior Special Reporting Service Current Edition Rating Book now ready Comprising 1,750,000 names— eight points of vital credit information on each name— no blanks. THE UP-TO-DATE SERVICE Gunther Building CHICAGO $s ILLINOIS 1018-24 South Wabash Avenue Liquor, Drug Addicts TAKE SAFETY FIRST The NEAL Remedies given at NEAL Institute will destroy the appetite at the end of treatment. A guarantee Bond, for every patient, with (3) day Liquor Treatments, upon request. Don’t doubt nor hesitate, COME; make us prove it, at our expense if we fail; strictest privacy is maintained to patients, their friends, at our Home. 534 Wealthy St. S. E., City PERRY MILLER, Manager Automobile Robes Automobile robes 54 in. x 60 in. single plush, double plush, rubber interlined, ranging in price from $3.25 to $11.00. 54 in, x 72 in. auto robes for rear seat, double plush, rubber in- terlined, muff robes, mohair and fur effects, $7.50 to $40.00. Auto shawls and steamer robes, all wool, scotch clan patterns, 60 in. x 80 in., $6.50 to $17.00. Sherwood Hall Co., Ltd. 30-32 Ionia Ave., N. W. GRAND RAPIDS, MICH. Pere Marquette Railway Co. Address F ACTORY SITES Locations for Industrial Enterprises in Michigan The Pere Marquette Railway runs through a territory peculiarly adapted by Accessibility. excellent Shipping Facilities, Healthful Climate and Good Conditions for Home Life, for the LOCATION OF INDUSTRIAL ENTERPRISES. First-class Factory Sites may be had at reasonable prices. Coal in the Saginaw Valley and Electrical Development in several parts of the State insure Cheap Power. Our Industrial Department invites correspondence with manufacturers and others seeking locations. All in- quiries will receive painstaking and prompt attention and will be treated as confidential. Cc. M. BOOTH, General Freight Agent, Detroit, Michigan 213 Erie Street Adolph Leitelt Iron Works Leitelt Elevators For Store, Factory Warehouse or Garage Built for Service Send for proposal on your requirements Grand Rapids, Michigan MICHIGAN TRADESMAN = = = - - — — — — —_— 7 = = DRY GOODS, ©: =. FANCY GOODS*= NOTIONS = = = — = = = = Difficulty of Selling Made-Up Goods Without Samples. Manufacturers of women’s ready- to-wear garments and hats do not take very kindly to the idea recently expressed in certain quarters that, were salesmen handling these lines sent out with photographs of the goods, color cards, and samples of materials, instead of samples of the made-up merchandise, ccnsiderable wear and tear on the overburdened railroads of the country might be eliminated. While admitting there are certain features of the suggestion that would save money and trouble for all concerned if it were possible to make the scheme work as well in practice as it looks in theory, it is contended that there are drawbacks far outweighing any savings of money, effort, or freight space an adoption of the idea could possibly bring. It was admitted, for one thing, that were it possible to sell merchandise of this kind from photographs and the necessary adjuncts, hundreds of thousands of dollars now spent an- nually in getting out duplicate sam- ple lines for salesmen might be sav- ed. Traveling expenses would be lessened by the elimination of excess baggage charges. although in most cases this would work more to the benefit of the salesman than to the selling house. As for lightening the burden of the railroads, it was said to be obvious that, were a salesman under the sug- gested plan able to carry all his sell- ing material in a suitcase, instead of in one or two big, heavy trunks, a considerable reduction in strain on the roads’ facilities would result. Salesmen carrying lines of dresses, coats, suits, millinery, etc., are said to be required by the present method of selling to take out from 200 to 500 pounds of baggage with them, de- pending on the goods and the size of the line handled. Multiplying these weights by the thousands of sales- men employed in these industries gives an indication of the tonnage that is put on the roads in this way. But, on the other hand, the argu- ment comes that the greatest move- ment of this kind of freight is from the East to the West, at least so far as it concerns salesmen traveling out of this city, while the great bulk of the general freight that is now con- gesting the railroads is moving from the West toward the Atlantic sea- board. Another argument against the scheme is that it would ultimately create a kind of commercial Franken- stein. goods, It would result in returns of it is contended, many times as large as those now current. This would mean handling the returned merchandise two ways on its original sale, and a third shipment of it if it were resold after being returned. A situation of this kind, it is pointed out, would put a far heavier burden on the railroads than they bear under the present method of selling. The objections to the plan are many. In certain quarters it is said to have no redeeming features. Even the possibility of saving money by eliminating the need ,of making up duplicate sample lines is laughed down. Any saving of this kind, it is asserted, would be more than over- come by the reduction in road sales —which are now none too heavy on the classes of goods in question—and by the losses sustained on goods re- turned by retailers.as a result of the hundred and one pretexts that would be afforded them by purchasing from pictures. This is what a well-known dress manufacturer had to say: “In a pinch the suggested plan might work out all right, but I would rather wait until it is necessary to adopt a scheme of that kind, if it ever is, There are many of our customers to whom we might be able to sell from pictures accompanied by sam- ples of materials and colors and by salesmen’s arguments; but sales of this kind would doubtless be limited to retailers who have dealt with us for years and who have faith in us and the goods we sell. With some oi our newer customers the scheme might not work out so well. It is practically certain that we could open few if any new accounts that way. If we, as a long-established house, would face difficulties of this kind, what would happen to a new con- cern if it tried to work up business in this manner? Furthermore, there is little question that a genéral adop- tion of the plan would increase re- turns.” Among the objections raised to the plan by an executive of a well-known local millinery house is this: That it would tend to increase the busi- ness of wholesalers in the Middle West at the expense of the Eastern firms, and would generally confine business to the so-called “local” wholesalers throughout the country. These merchants, it is contended, would be enabled by the “short hauls” in their respective territories to continue going out with merchan- dise samples. In this case the cer- tainty of increased returns was also pointed out, and it was shown further that attempts to sell millinery from attractive printed matter, accom- panied by elaborate and definite in- formation concerning colors, ma- terials, deliveries, prices, selling terms, etc., had failed to work out so far as direct sales were concerned. It was said to be doubtful if a salesman equipped with data of this kind, but without merchandise samples, would produce any better results. Much more could be accomplished in the way of space saving, it was argued, if retailers would permit the bulk ship- ment of millinery, particularly of the better class; that is, permit the ship- ment of several hats in a box, instead of one. One of the members of a local coat house was emphatic in his disap- proval of the picture-selling plan. “For one thing,” he said, “it would kill off most of the limited road busi- ness that is still being done in the We are manufacturers of TRIMMED AND UNTRIMMED HATS for Ladies, Misses and Children, especially adapted to the general store trade. Trial order solicited. CORL, KNOTT & CO.. Ltd. Corner Commerce Ave. and Island St. Grand Rapids, Mich. January 2, 1918 < A aL LaR / enter Sox comfort Of All Jobbers PRESIDENT SUSPENDER CO., Shirley, Mass. Special Sales John L. Lynch Sales Co. No. 28 So Ionia Ave. Grand Rapids, Michigan Guaranteed Prices on g Good Goods ‘& When you buy goods from « ‘“‘OUR DRUMMER”’ cata- logue you don’t have to wait until the bill comes in before you know what you have to iy pay. You know it when you place the order. This is be- rs cause the prices you see in this catalogue are guaranteed for the time the catalogue is uf in force. This keeps them ’ secure and stable and un- oa : affected by market rises. If ~ you are a merchant and want a copy of this catalogue you may have one upon applica- tion. Butler Brothers Exclusive Wholesalers of General Merchandise New York Chicago St. Louis Minneapolis Dallas Watch For Our Salesmen They are on the road again with a full line of seasonable merchandise. | Quality Merchandise—Right Prices—Prompt Service | PAUL STEKETEE & SONS GRAND RAPIDS, MICH. WHOLESALE DRY GOODS Use Citizens Long Distance Service eee ee INDE PEN DENT et [eae kelN ae NO To Detroit, Jackson, Holland, Muskegon, Grand Haven, Ludington, Traverse City, Petoskey, Saginaw, and all intermediate and connecting points. Connection with 750,000 Telephones in Michigan, Indiana and Ohio. Citizens Telephone Company r January 2, 1918 ready-to-wear line. It is safe to say that anywhere from 65 to 100 per cent. of the sales that are now being made in this field come under the head of house business. This leaves at most only 35 per cent. to be done on the road. and because the per- centage is comparatively so small some houses no longer send their men out on early season trips. We do, for business obtained in this way tides our plant over the between- seasons period and is almost inval- uable because it enables us to keep our organization together. “Suppose a man were to go on the road with pictures, sample swatches, and a color card. What would be the result? The buyer would be en- couraged to cut down his initial or- der on any particular garment, say, from a dozen to one. ‘I can’t tell from a picture how it is going to sell,’ he would say, ‘but send me a sample, and if it is all right I will stock up on it when I come to New York.’ “This would mean that our yearly business, and that of other houses like us would be reduced to such an ex- tent that we would not have enough work to keep our people busy in the dull seasons, and the organization would suffer. On the other hand, the placing of increased business when the buyers come to this market would put a manufacturing burden on the house which, if it could be met fully, must necessarily result in delayed shipments or in increased production costs through working overtime, etc. In the latter case the house would have to advance prices, thereby prob- MICHIGAN TRADESMAN ably jeopardizing business, or it would have to meet the increased cost of making the goods out of the profits. “And what would the salesmen get out of it? They might save the penny on excess baggage charges, but they would lose the pound through small- er road sales and consequent lessened commissions. Then, too, would come up the great question of increased returns on claims that the goods did not come up to sample, etc. It seems to me that there are better and safer ways of economizing at this time.” —_ se. Ideas in Women’s Hats. Quite a little attention is being given in the wholesale millinery trade at the present time in getting out at- tractive combinations in hats. Among those now seen here for immediate wear is a Hawaiian effect which is a combination of maline brim with satin edges and a crown made of burned ostrich. Another is a hat with a Georgette brim and a crown made entirely of strands of wool. Satin combined with Georgette is frequent- ly encountered. Among the newer ribbon hats are those of striped gros- grain ribbon with satin or zephyr braid facings; also grosgrain ribbon belting hats with scalloped edges. Among the new trimmings, design- ed especially for spring use, a cer- tain local house is showing trans- parent effects that do not obscure the outline of the hat, It is predicted that this idea will be exploited widely for the new season. Predicts Big Dress Season. In spite of the gloom which seems to prevail in so many quarters over the prospects for the 1918 trade, some of the largest dress manufac- turers in this city are making plans for what they believe will be one of the best seasons for medium-priced dresses for women that they have ever had. Said one of these manu- facturers yesterday: “We have no reason to believe that the augmented purchasing power of women due to their increased participation in busi- ness will not have the same effect on the dress industry here that it has had in Canada and in England, where the demand has been more than doubled. We expect a larger volume of business this spring than we have ever before experienced, and we are preparing to take care of it.” —_»-2-.___ Suits Again Next Fall? One of the largest manufacturers of coats and suits for women, who seems to have had a really good sea- son this year in coats, recently ex- pressed the opinion that suits next fall would be more popular than coats and dresses. “Styles travel in cy- cles, said he, “and the garment that one year is on the outside looking in is usually the one which next year is on the inside looking out. Aside from the fact, women generally have a predilection for suits rather than coats and dresses, or even coat dress- es. Besides, entirely new styles and effects, which are always a delight to women, that will result next fall from the restricted yardage, will give them the long-looked-for opportunity .to indulge their preference for suits to the full extent.” —_——_.-+-. Closed Crotch Controversy Closed. The closed crotch controversy closed last week with the decision by the United States Circuit Court of Appeals in New York, to the effect that the closed crotch principle is not patentable. The court held that the method of manufacture of the union suit did not attain to the dig- nity of an invention. The validity of the patent for a long time has been the subject of litigation and many merchants, for fear of lawsuits, refused to buy closed crotch union suits. It is now univer- sally manufactured and accepted and no bar exists to the sale or purchase of ,any type of closed crotch union suit : —_—2.-— An Unusual Show Window. Nearly every woman in his town observed and studied his window re- cently, the display manager of a West- ern dry goods company believes. The occasion was the sale of baby clothes. The 10-months-old infant of one of the salesmen was requisitioned, dressed in clothes like the one on sale, and placed in the window with some toys and a patent baby fence to enclose him from the goods on dis- play. The mother sat in the store where she could watch the baby and he played for several hours as con- tentedly as though he were at home. M. Gauss. SERVICE and profit. QUALITY never before made a careful inspection of the various lines carried by us. This is an Era of Specialization The present is most emphatically an era of specialists and specialization—in business as well as professional life. The man who has studied his line so thoroughly that he understands it down to the minutest detail is, as a rule, a very dependable man to do business with, because his close familiarity with his line enables him to pass his knowledge on to the retail dealer, to the latter’s great advantage When the present management assumed control of the Grand Rapids Dry Goods Co., a little over a year ago, we decided to develop the business along special lines. We immediately completed our organization by placing an acknowledged expert at the head of each department, thus specializing the business as it had never been specialized before. Later in the year we planned and carried into execu- tion several special sales which served te bring into the house a large number of customers whom we had never before seen and who had decided to hold more special sales during 1918 than we did during 1917. This will enable our customers to make many purchases at such advantageous prices as to more than offset the expense of a trip to market, to say nothing of the early information the dealer will thus obtain concerning market conditions and the trend of every staple article in the dry goods line. Tn addition to the two stages of specialization above described, we shall during the coming vear keep in the field a special salesman for each department, who will undertake to make a personal call on every available customer of the house and present his entire line with all the enthusiasm, experience and knowledge which distinguishes the specialty man. We candidly believe that this feature will work out to the advantage of both our customers and ourselves and that this addition to our organization will meet with hearty reception and cordial co-operation on the part of our patrons. The Grand Rapids Dry Goods Co. Exclusively Wholesale Grand Rapids, Mich. The result was so beneficial to both parties that we have QUALITY SER VICE MICHIGAN — — - = = =—_— 4 —_ - - 2 JMMERCIAL TRAVE Grand Council of Michigan U. C. T. Grand Counselor—John A. Hach, Cold- water. Grand Junior Counselor—W. T. Bal- “—: Bay City. rand Past Counselor—Fred J. Mou- tier, Detroit. rand Secretary—M. Heuman, Jack- oranda Treasurer—Lou J. Burch, De- t. Grand Conductor—C. C. Starkweather, Detroit. Grand Page—H. D. Ranney, Saginaw. Grand Sentinel—A. W. Stevenson, Muskego n. Grand Chaplain—Chas. R. Dye, Battle Next Grand Council Meeting—Jackson. Employing Women Travelers ‘n Place of Men, Employing women in the dress in- dustry to take the place of salesmen who have been called to the colors has been put to test by a number of manufactur- ers on a larger scale than ever before. The expedient is said to have proved so successful that, in the opinion of sev- eral authorities in the trade, the innova- tion has come to stay. Not only have most of the women who have been given a fair trial done as well as the men whose places they are taking, but in many cases they have gotten more busi- ness out of the territories allotted to them than the best records in a cor- responding period made by the salesmen formerly covering these sections. “The women we have sent out on the road,” said one dress manufacturer re- cently, “have in most cases made so good a showing and have been so well received by the trade that it no longer is a question with us as to whether or not women, as a class, are qualified for this kind of work. There is no doubt at all that they are, and the women whom we have taken on, and who make good with us, we shall employ perma- nently. “We started out originally several months ago with two women on our force of traveling representatives, and since that time we have been constantly adding to our staff, until now we have eleven women out and are planning to take on several more in the near future. Where a woman does not make good, and thus far the percentage has been remarkably small, we no longer ascribe it to her sex, but rather take it as an indication that she personally is not suit- ed to this particular kind of’ work, just as there are men who can never be successful as salesmen. “Though the idea of employing wom- en for this work originally occurred to us as a means of doing our bit toward releasing men for Government work and military service, and because we felt that this was no time, if it could possibly be avoided, to compete with the Govern- ment for male help, the success we have met with in finding women so well adapted to the ‘work required of them causes us to regret that we did not adopt the plan long ago. “Although naturally we shall not dis- miss the traveling salesmen we still have on our force to make way for sales- women, we shall most certainy hereafter fill whatever vacancies may occur with women, and continue them as our trav- eling representatives, even after the war is over and men are no longer so urg- ently required for other and more press- ing purposes. “In the selection of women for this work we so far have not found it to be absolutely essential that the candidate have previous dress experience, or even that she must have had business exper- icnce of any sort. She must, however, be well educated, keen mentally, use good English by instinct, and be refined. f{ she has a fairly liberal supply of these qualities it does not take us long in our school of salesmanship and preliminary training to whip her into shape for the road. “One of our most successful sales- women, for instance, is a lady about 30 who had never before been in any sort of business or earned a penny in her life. Like all women of moderate means, however, she was fairly familiar with dress materials and styles, and from experience gained in her shopping tours was a fair judge of values. She has a keen intelligence and is quick to grasp a situation and make the most of it. It did not take her long under our tutelage to learn the fundamentals of salesmanship and the minor details of how to take and make out an order. Had we turned this young woman down simply because she has never worked before we would have missed a valuable addition to our sales force. “Another field from which we have obtained several very successful sales- women is the dress department of some of the large retail establishments. This, of course, is the ideal training for a girl who proposes to become a _ traveling saleswoman in the wholesale end of the business. Such girls are thoroughly familiar with dress lines and prices, and their experience in selling over the counter is a valuable asset to them. They frequently are able to give buyers sug- gestions on merchandising methods and te cite little experiences of their own when they were selling over the counter which adds weight to what they say, and gets for them the respect of the buyer, without which very little can be accomplished. “Wholeszle and retail salesmanship, however, are two very different proposi- tions, and the fact that a young woman has been successful in a retail store does not necessarily assure her success as 2 -traveling saleswoman to. the trade. With TRADESMAN this in mind, and also in consideration of the young women we may take on who have had no previous experience, we have mapped out a course of instruc- tion in salesmanship through which we put these young women after they are employed by us and before they are sent out on the road. And, inasmuch as many of these women have never traveled to any extent, at least alone, we even go so far as to instruct them in railroad and steamship time-table reading, buying their tickets, selecting hotels, routes, and other things which to the ordinary man might seem trivial. “We instruct and drill them in the most elementary principles of salesman- ship, and lecture them as they develop to the higher stages on the various sales methods which we have found by ex- perience to be the most productive of results. We conduct discussions, give them some puzzling questions and situa- tions to solve, and drill them in the man- ner of handling them that we have found to be the best. “With women doing the selling, how- ever, we have realized from the first that scme radical changes in sales methods would in all probability be accomplished, although what they might be and how successful they would be was the prob- lem which only actual trial could solve. I‘or this reason we have endeavored to impress upon these young women that tliey are not, necessarily, to go out and try to sell merchandise by the same methods that men use, but that, with the benefit of experiences of men to draw cn, they must take what is useful from them and depend on their own individ- uality to originate and devise methods NeW Hotel Mertens GRAND RAPIDS tub) $1.50 MEALS 50 CENTS ROOMS : WITHOUT BATH $1.00 UniOn wits BATH (shower or January 2, 1918 which, because of their sex, would be more appropriate. “It is evident, from reports from our saleswomen, that they have adopted some original tactics, and with very pleasing results in the way of increased volume of business from these sections. At this early stage of the experiment, however, although it has proved beyond doubt to be practical, it is hardly possi- ble to compile a manual of saleswoman- ship.” — ++ >—__—__ Poor advertisements are better than none. OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.00 and up EDWARD R, SWETT, Mer. Muskegon to: Michigan Beach’s Restaurant 41 North Ionia Ave. Near Monroe GRAND RAPIDS, MICHIGAN Good Food Prompt Service Reasonable Prices What More Can You Ask? LADIES SPECIALLY INVITED HOTEL HERKIMER GRAND RAPIDS, MICHIGAN European Plan, 75c Up Attractive Rates to Permanent Guests Popular Priced Lunch lhtoom COURTESY SERVICE VALUE Tee * IF 4 y 4 A‘e\2. ey Zz, AE land (x , VIL. ae | Ger” 7. / fey 10> “fe {fa yt Pe TT ge -| ap Ye 1D, Sa Ne “3 fas fio pi, = (=a RATES | IN THE HEART OF THE CITY Division and Fulton $1.00 without bath $1.50 up with bath CODY CAFETERIA IN CONNECTION January 2, 1918 UPPER PENINSULA. Recent News of the Cloverland of Michigan. Sault Ste. Marie, Jan. 1—M. S. Hot- ton, formerly one of the Soo’s leading butchers, but now in charge of the meat department of the Bartlett Lum- ber Co., Shelldrake, spent the holidays with relatives here. Mike was never looking better and likes his new po- sition. He is also manager of the mcvie theater, superintendent of light and water and general overseer, so that the work is not monotonous. “No wonder the way of the trans- gressor is hard, when one considers the amount of travel thereon.” The Detour Supply Co. store, at Detour, was formally opened last Monday. It is one of the best oper- ated stores in the village, stocked with a full line of staple groceries and general merchandise, and is a credit to Detour as well as to these enter- prising proprietors, W. H. Lewis, Dave Lamere and August Lehman. The building is lighted with electrici- ty and furnished throughout with modern’ fixtures. Jacob Schup, the well-known manager, is on the job and the success of the new house is a foregone conclusion. Dr. Cameron, well-known druggist of Pickford, has made numerous al- terations to the interior of his drug store which greatly adds to its at- tractiveness. He has also opened a lunch counter in the rear of the store, which will be greatly appreciated by the general public. This gives his hustling town two of the best drug stores in that section of the country. Tom Mattern, manager a the meat department for Brown Turnbull, Newberry, was a voir here last week, spending the holidays with rela- tives and friends. Tom says New- berry is the only town—lots of busi- ness, plenty of work and big pay. Tom is a noted meat cutter and has had plenty of eperience, which makes him very valuable to his em- ployers. “Many men enjoy farming if they have enough money to hire the work done.” Fred Rhoades, formerly a Soo mer- chant, is now visiting at Camp Mac- Arthur and writes a very interesting letter to his Soo friends regarding con- ditions at Camp MacArthur, where many of the Soo boys are with the U. S. troops. The Soo boys seem to have fared very well. The majors, captains and other officers seem to be enjoying army life. Mr. Rhoades felt right at home among so many of his friends. He expects to leave Waco in a few days for New Orleans, where he expects to remain for a time be- fore returning to the Soo. A few of the traveling fraternity have handed in their New Year’s reso- lutions again this year. For the bene- fit of their traveling brothers, we give the following: Bill Raub, well known traveler for the National Grocery Co., has sworn off driving his faithful ford for the remainder of the winter. Jim Mackenzie, Bill Raub’s competitor, has not yet decided whether it will be cut out smoking or buying candy for the children. Frank Flood, of the Huett Grain Co., is going to cut down on the movies, going once each week, weather permitting. Charles Haase, of the Uneeda Biscuit Co., has sworn off on the circle two-step for the com- ing year. Leo Wells, representing the Booth-Newton Co., reports no resolutions to make, as he has a clean record. Al Jacobs, representative for Franklin McVeigh & Co., has resolved not to drink anything but grape juice, pablo and lemonade after next May, but will continue to smoke fine Ha- vanas. Frank Allison, of the Corn- well Co., has just about decided to exchange his Overland for an aero- plane and is holding his resolution un- til the opening of navigation. Poly Lapine, Soo Line traveler for the Cornwell Co., has resolved not to motor over ten miles an hour through MICHIGAN TRADESMAN the main streets in the towns on his territory. Ted Steffens, city sales- man for the Cornwell Co., has sworn off burning hard coal for the remain- der of the season, not on account of the food conserves, but on account o: the supply being exhausted. “The right kind of a doctor leaves well enough alone.” The hustling village of Moran now has a new orchestra. It is said to be the best in the town. It is making the Allenvillites very jealous again, but as the latter have a commodious well lighted depot they are somewhat con- soled. As there is considerable rivalry between the two places, we may pos- sibly hear of an Allenville band next. The many friends of C. H. Hopkins, the well-known merchant at the Snows, are pleased to hear that he has offered his services to the Gov- ernment, taking position as a prod- uct expert in the purchase and supply department of the signal corps, a branch of the War Department which includes aeroplanes of various types. He has an office in one of the large departments where there are about 2,000 men employed. “Absence makes the heart grow fonder. The wise young man goes home early.” William G. Tapert. —_>+. Gabby Gleanings From Grand Rapids Grand Rapids, Jan. 1—The January furniture season opened this morn- ing, full of “pep,” the registration list for the first day running well up into five figures. John D. Martin and Mrs. Martin feel very proud of a Christmas greet- ing they received this year, the en- velope in the upper left hand is stamp- ped, “The White House, Washington, D. C.’—the cancellation of the post- age reads “Food will win the war, don’t waste it.” the engraved card enclcsed Xmas greetings and good wishes from the President and Mrs. Wilson. Manley Jones and Mrs. Jones, John D. Martin and Mrs. Martin, consti- tuted the delegation from Grand Rap- ids attending the uniting of the Vet- eran Traveling Men’s Association at Detroit, Dec. 27. Wm. G. McAdoo, who has taken charge of the railroads of the country at the request of President Wilson, states that only men with brains and ability will be retained in the service of the rcads. This statement natural- ly created consternation among the rank and file of the G. R. & I branch in this city, many of whom have been kept in lucrative positions for years solely because they were “good fel- lows’? or because they married the cousins or neices or hired girls of the erstwhile heads of the organization. William Francke sought to square himself with the boys of Grand Rapids Council at a recent meeting of that organization by stating that he had experienced a change of heart regard- ing the Kaiser and the German peo- ple. Instead of regarding the Kaiser as a saviour of the race, he now re- gards him as a beast in human form and his contempt for the German peo- ple as a class is hardly less acute than his hatred of the Kaiser. Mr. Francke had been very bitter in his thoughts and remarks concerning the attitude of this country in its war of defence against Germany and his changed atti- tude is a matter of much satisfaction and congratulation among the boys. F. H. Forrest, who represents the cigar department of the Hazeltine & Perkins Drug Co. in Western Mich- igan, has removed to this city from Detroit and taken up his residence at 23 North Lafayette street. The office and traveling force of the Rindge, Kalmbach, Logie Co. took part in a very enjoyable get-together meeting in the dining room of the Grand Rapids Association of Com- merce last Thursday evening. After an ample menu had been disposed of, the affairs of the company, its ac- complishments during the past year and the prospects of the coming year were presented, each one present tak- ing part in the discussion. The only absentee was the New York repre- sentative, who was unable to be pres- ent. Those who took part in the affair were as follows: H. F. Johnson, C. Dy etathrop. C: J. Barley, H.C. Rindge, H. Bart, R. B. Comer, A. A. Frey, P, Hoekstra, J. F. Jones, G. W. Kalmbach, L. D. Newman, F. W. Oesterle, W. A. Rindge, R. L. Wilkin- son, G. Hondrop, E. R. Haight, P. F. Crowley, F. J. Sea D. J. Wall, Wm, H. Ohlman, J. Worst, W. T. Morrissey, H. é: Harris, W. J. Kernaghan, H. W. Tinkler, K. L. Miller, A. P. Carstens. Mr. and Mrs. G. W, Alden, of the Brown & Sehler Company, are visit- ing their son, Joe Alden, at Dayton, Ohio, during the Christmas holidays. Joe is better known among Grand Rapids people as the Play-Wright, but is now engaged in a very important position in the Aviation Corps in the service of the Government. Mr. and Mrs. A. F. Rockwell inter- tained friends New Year’s Eve. Lute Godfrey, who conducts a shoe store at Parma, visited his brother, H. H. Godfrey, of the Brown & Sehier Company, last week. Attention, Conselors: The next regular meeting of Grand Rapids Council will be held at 2 o’clock Sat- urday afternoon for the initiation of candidates and the transaction of such other business as may properly come before the meeting. After the busi- ness session, all counselors and their families and friends will partake of an old-fashioned pot luck dinner to be given at 6 o'clock in the Council rooms. Every counselor should be present with his family. A good time is assured to all. The Brown & Sehler Company gave its annual reception New Year’s day to its employes and their families at its wholesale house, corner Cherry street and Ionia avenue. The guests enjoyed the music and speaking by the members of the organization. The women and children received favors in the form of books and candy and cigars were handed out to the men The company had a very prospercus year in a business way—in fact, it has been the best year since its organiza- tion—and the prospects for next year look better than at any time in the past. Several members of Grand Rap‘ds Council have evidently been so pre- occupied with the Christmas and New Year's festivities that they have for- gotten their Christmas payment for dues which expired Jan. 1. Don’t for- get, men. that unless these are paid, you are not insured and don’t blame anyone but yourself if you should have an accident in the meantime and your credit is turned down, because you are not in good standing on the Secretary’s books. Allan F. Rekwell. >> Pickings Picked Up in the Windy City. Chicago, Jan. 1—An indication of the increasing value of property in the Wilson avenue district was found in the sale of the property of the Sheridan Road Methodist Episcopal Church at the northeast corner of Sheridan road and Montrose avenue, 124x93 feet, for around $65,000, to Thomas S. Smith. The church ac- quired the property in 1910 from John N. Young for $17,500, indicating a profit to it of 270 per cent. It was anrounced that Mr. Smith intended to improve the property with a store and hotel building, but nothing along this line has been developed up to the present time. The Catholic Bishop of Chicago made a personal profit of about $200,- 000 in the sale to a syndicate formed by Baird & Warner of the block of vacant land between Sheridan road and Pine Grove avenue, Cornelia ave- nue and Addison street, 672 by 550 feet, for more than $600,000. The bishop had boveght the July, 1914, for $401,250. nropertv in The increas- 25 ing value of this property is shown by the fact that in 1887 it was sold for $60,000 and three or four years later for $100,000. Whatever they may say about it. the verdict in the Kirk condemnation suit was a surprise. It was thought that the city would be called upon to pay more for the land. A jury has awarded James S. Kirk & Co. $488,- 196 for the land to be taken for the extension of Michigan avenue across its property on the North bank of the Chicago River east of Rush street. The Kirk holdings comprise 67,156.49 square feet, part “of which is occupied with their Kirk soap factory. It is proposed to take for the Michigan avenue extension 19,778.49 square feet for which the commissioners, in- cluding Walter H. McDonald, E. J. Glacken and the late T. J. Powers, awarded then $571,916 and assessed them $25,087.50 for benefits to the remainder on which their works stand. The city subsequently offered the Kirks $600,000 for the land and damages, but their asking price was variously estimated at $1,750,000 to $2,183,354. This was a complicated contention and required and received the most careful consideration of all parties concerned in the action. The diff- culty seems to have been that the Kirks wanted to eat their pie and still have it. Their contest was legitimate but now in view of the decision—ill advised and this is not intended as a reflection upon their lawyers, as no one could have brought more knowl- edge, skill or care into the preparation and trial than their leading counsel and his associates. They had to de- velop and get to the jury a new idea —that the land had a value as a going concern and therefcre this establish- ment must be capitalized along with the land, as is done sometimes in ac- tive retail districts. Besides the de- structicn of part of the werks woula make not only that part of no use to them, but would render the re- mainder of the estunlishment value- less . It was claimed that the proper- ty had no market value because there is no market for a soap factory es- tablished for eighty years as a going concern, Experts in behalf of the c ty contended for what is known as 2 real estate man’s definition cf mar- ket values, namely: The market vai- ue of a piece of property is that price which a purchaser, ready, willing and able, but not compelled to, would pay an owner, willing to sell, but not compelled to do so. Any property has a market value that is capable ot producing an income and nct so re- stricted by its use as to take it off the market. 2-2 Between two evils some men always pick the wrong one. — Five Stories Completed April, 1917 HOTEL BROWNING GRAND RAPIDS NEWEST Fire Proof. At Sheldon and Oakes. Every Room with Bath. Our Best Rooms $2.00; others at $1.50. Cafeteria - Cafe - Garage MICHIGAN TRADESMAN _~ - GSTS a — — — = — = wl SUNDRIES: = = ~ = Cte Weare Michigan Board of Pharmacy. President—Leonard A. Seltzer, Detroit. Secretary—Edwin T. Boden, Bay City. Treasurer—George F. Snyder, Detroit. Other Members—Herbert H. Hoffman, Sandusky; Charles S. Koon, Muskegen. Next Examination Session—Detroit, January 15, 16 and 17, 1918. Pharmaceutical ciation. President—P. A. Snowman, Lapeer. Secretary—F. J. Wheaton, Jackson. Treasurer—E. E. Faulkner, Delton. Next Annual Meeting—Detroit. Michigan State Asso- Michigan Pharmaceutical Travelers’ As- sociation. President—W. F. Griffith, Howell. Secretary and Treasurer—Walter S. Lawton, Grand Rapids. If I Were a Cigar Dealer. If I were a cigar dealer, featuring a popular nickel cigar for which I was paying $36, $37 or $37.50, and if I re- ceived notice from a manufacture: that hereafter the manufacturer’s price of the cigar was to be $43 a thou- sand, and the retailer's price was to be 6 cents each, do you know what I would do? I would pronounce that manufactur- er a good business man because he had the courage to refuse to do busi- ness without a profit. I would pronounce him an hone:t man because he had the courage to refuse to lower the standard of h's product. I would pronounce him the friend and benefactor of the retailer because he had the courage to increase the profits of the retailer, even at the risk of decreasing the output of his fac- tory. I would get behind his brand and push it with all the enthusiasm of which I was capable. Seeing, in the new departure which he had undertaken, a light shining at last through a long period of dark- ness; seeing a chance for better mer- chandising and larger profits in the cigar business, I would constitute my- self at once the particular champion of 6 cents as the popular price for a pop- ular cigar. That’s what I would do if I were a cigar dealer. John Bain, Jr. —_2+2+—___ Status of the Drug Market. The market as a whole remains firm, as supplies of many drugs as well as pharmaceuticals and technical chemicals are very small. Develop- ments of interest, however, are not completely lacking. Sales of dyna- mite glycerine have been reported at a fractional advance. Crude glycer- ine has been advanced slightly owing to scarcity. Refined glycerine ap- parently is firm, so far as first hands are concerned, but reports are cur- rent of shading by second hands. Sac- charine is quiet, with offerings report- ed at lower prices. Higher prices are demanded for benzoic acid and ben- zoate of soda owing to increasing scarcity. Balsam tolu is stronger on a further shrinkage in supplies. Hem- lock oil is higher, stocks having di- minished, while the general list of essential oils is firm. Belladonna root is higher owing to the smallness of supplies. Chlorate of potash is weak- er owing to lack of demand of conse- quence and competition. Acetanilid is more active and rumors are current that attempts are being made to buy up all the second hand supplies avail- able. The market remains firm. Dragon’s blood in reeds is still in very limited supply and the market remains firm at $4 per pound. Anti- norene was quiet and it is said to be possible to purchase at $19 per pound. ——_2-. + ___- Soda Fountain Economies. One cent a day wasted by every soda-fountain employe in the coun- try means a loss of $5,000 a day. Soda-fountain men can save by pre- venting the drip of sirup from fau- cets, seeing that perishable soda in- gredients do not spoil, and using care in other directions. Soda fountains now serve many articles of food as well as drinks. The use of cooking oils and butter substitutes is urged instead of but ter and lard. The use of loaf sugar instead of granulated is recommended where pa- trons help themselves, as in sweeten- ing coffee, because there is no waste by spilling or wetting. Where fres’i fruit is served at soda fountains, on the contrary, powdered sugar is best, as it dissolves immediately. Waste fat skimmed from soups and boiled meat and trimmed from ham and bacon rinds can be made into good soft soap by following the di- rections given on a can of concentrat- ed lye. Invert sugar, honey, maple sugar, cane syrup, corn syrup, and molasses are recommended as sweetening ma- aterials for various soda-fountain purposes, to save sugar. Invert sugar comes in white and brown colors and is useful for flavoring syrups. Maple sugar is delicious in sundaes and fancy fountain dishes. Honey has a wide range of uses in baking and keeps cakes fresh and moist. Molasses is a suitable sweetener for gingersnaps, molasses cake and similar dishes. Care in buying and conserving ma- terials will lead to soda-fountain economies. Purchases of milk should be calculated so that nothing is left to spoil at the end of the day, and portions of syrup should be calculated to prevent serving of too large quan- tities, as the proper proportion makes the most delicious drink. Activities in Michigan Cities. Written for the Tradesman. The Saginaw Board of Trade has arranged to act as a clearing house for investigation and reports on any cases of disloyalty to the Government. The elevator of the newly-organized grain and produce company at Holly is nearly completed. Saginaw has broken away from its old two-court system by consolidating the justice and recorder’s courts. Lansing’s private gas company has notified consumers that the decrease in the rate called for in the franchise, to take effect Jan. 1, will not go into effect for the present, due to the extraordinary war conditions. It was proposed to re- duce the price from $1 to 80 cents per 1,000 cubic feet. Bay City milk producers have raised the price to the retail dealer to 28 cents per gallon, and the peddlers now talk of jumping the price to consumers from 10 to 14 cents per quart. Owosso got the good news that the American Malleables Co., of that city, will enlarge its plant, adding at least fifty more men. The city of Charlevoix has taken over the Bellaire water power on a ten-year lease for the purpose of manufacturing electric current for lighting purposes. The city also has the steam power plant as an auxiliary and is assured of good service. Right to purchase the proper- ties at any time is included in the deal. Who has heard of any price reduc- tions on anything since the war began? And vet we get the news that a new dairy at Owosso has made the people a very pleasant Christmas present by January 2, 1918 reducing the price of milk to 10 cents a quart. The Michigan State Tax Association will hold its seventh annual meeting in Bay City, Jan. 27-28. George Clapper- ton, of Grand Rapids, is President of the Association, Almond Griffen, —_——_+-2-2——__ Funny Orders. Please give me a box of that stofe to kill worms; it’s in a little red box. Parogic, for bellie ace, 10 cents worth. Camphir, cat nip 5 cents, sapharine (saffron), 5 cents. Mr. Kelmors swamproot, Akeanight for horse. Lump amonia 5 cents, salstarta 5 cents. Gliserine Sasporitore. 10 of ipacack, 10 of camfrated oil. Mr. Johnson—Will you please give my boy a box of Cascarets, 10 cents worth of Epson Salts and three rolls of toilet paper? 10 cents clauz (oil of cloves). 2. ___. A New Way of Saying It. Instead of quoting prices in the ordinary way, a druggist advertises nickel and dime sales at which “three dimes” or “five nickels’ buy an ar- ticle ordinarily sold at, perhaps, 33 cents. At the head of the advertise- ment and in signs all over the store he brings out the idea that small change goes a long way in his es- tablishment. ——_-2————_ The merchant who never planned a year or more ahead would soon be out of business—no income, no money to live on. For Kalamazoo It’s Pure, That’s Sure ItsGood PIPER ICE CREAM CO. e'G)t] Michigan ‘eR? a ¢ > , ¢ é v : @ 47 . on w @ ao ¢ «em 7 4 & > . « S ‘ iy 4 4 my 44 oi, . January 2, 1918 MICH IG AN y I St ] OLESALE Dk Pri RUG ~ 27 To our Fri 9 18 Ces quoted are PRICE CUR tends and Cust Hoe @& Acids nominal, based REN! U : omers ¢ Boric owd.) ..1 Cubebs on mark pon th ; Cc (Xtal) 8@ 2 Ei < et the fact that w ri first day of the N Gets «-. 18@ : Higern oe 9 000925 day o1 issue i e ha (4 e@ Muri eae @ 73 H ptus ca 75@38 00 apsicum prosperity of the £ extended to all « Year, we recogni Nitric 3kO 8 Juniper Berrien 1 702 00 Cardamon ‘...-. @2 15 Ww un our best wish gnize fully the Oxalic «-... a Sf te Wood 00@20 20 Se Cm @2 10 o e are thorough! es for peace and tartaric oa 's a Se Fo; 2 ee Cinchona ceesees pe ass a 5 Lavender Biss. @2 20 icon ...... 1917, a Oe Gicke wate that the Am @1 10 oe wie’ 2a Cubebs 2.00000) aaa boten and go facia tasks, profit proper stand n Water, 26 aaowe Lavender, Gar'n 1 ae > Digitalis’... 2 33 ute will bri cheerf ing b ow to tak wearer, oo 1"@ Vineed’ ‘boiled 140 Gi oo ttt gi 3 Tine t . ully res ‘ Y the ]@ . ake ater, 14 eg. .. 12@ 25 Lin e boiled 2 00@2 = noes a Nae er @ 0 Oo US, olving t xperien Carbo deg. . 10%4@ 20 L seed, bid. bbl. @1 2 ao 1 50 Our g to accept ces of Chl nate ..... %@ 15 inseed rt sat Goan @2 50 com P whate oride . -.- 144 @ Linseed, raw, bbl @1 43 Iodi ac, Ammon. @1 90 patr : pany a ‘ . | ee 25 16M ’ rw less” @1 27 ie «1, on ee vee a pA adios She ea oo @ 8 Muster, Tae on ga & a eon @i 30 pe ear desires si pon its book nds of good fri Fir ee es 1 40@ Neatsfoot ue a a a an, clo. ....... @1 75 ot only now simply to mak: s and at the begi tiends and Pe aoa 2601 50 Olive, pure... S992 00 Myrrh ene @1 greater variet carrying, but ar e the announce eginning of the ane —e ooo a ovale 3 75@5 00 Nux Vomica .... G3 50 traveli y of stock € prepar Loy aoe aa 0@ 52 Olive, Malaga, 3 50 Opium ec ee in tha: ed wi 2 la @3 , ¢ an g men will b n ever bef to carry a | e€ are a m6 onc. — 60 Cpium, D np @9 50 extent that € augment ore, and arger and Cassia (ordinar’ Orange, Sweet ‘ce °° awe 2 e ed that Cass din iga ©. 0 ie @9 and best possibl very branch of at the outset of th our force of Elm ( (Saigon) ) 25@ 30 Gieccca acu ‘ “= a. Oi os e attenti our busi e ye Ss powd. 3 “a2. . », com’l 50 P 101 iness wi year to assafr 5c) 30 Pp yroyal @ Le aint Ou: will h such So: as (pow @ 35 i alae a 2 15 ad, red s f ave ap C - 35¢ rmint 25@2 E d Past, Sis bt so the cleeert ap Cut (bows) Rose, pure." 30.0093 75 iad white ary 11 ile 4 ca Couaces @ ry EF 3 lite @1 7 we ooo men will oS you as regular! oc. en lows 180@1 15 Ochre ‘Jane ap lis i e ‘ ‘ cued AT an go Susetras © 7 ae Geld fee a leepse bates 4 oe ropa oa tee nate Sassafras, tiie 2 00@2 25 Saas 2g We « Hany, and our specialty mien wil as in the | Prikiey “si ‘--° “@ eset Sn 1g, bet vet We ag for the ee ask ak ver before. ill go into me See @ 30 Tansy cs! foe Whiting, 6 Amer. as : innin rice : Susp 4 75 Ve 35 itin ie sac 30 Ww ou ye uh peal aan , USP i ee peti Geet 4a Ned tata oct cadens 4 vice powiaka Ge Turpentine, “bbls.” Bose = ee Pee Hue all thin again S tor Wi ine, less @ 54 : @22 ss for J expressi Gs Arnics Flowers wee ss 59@ 6 Misce TG We es ng our best Chamomile (Ge 2 50@2 75 intergreen, aa 16 Acetanania laneous Yours si Chamomile (Ger.) 75@1 75 Wintergreen art 4 00 ia. 1 00@ m. 2 .-, 4 00@4 25 Alum, powa Hazelti incerely, Rom. 2 00@2 20 Wormseed . timeen ac Bae gs be ager eltine & P ‘ oo : ormwood ... are Or 50 ground wdered and ” cia, 2nd ..... 15 975 Bismuth, Subni- Acaci: nd ... @ 380 P : muth - 14 erkins Drug Co po pr pol ce oe 15 Bicarbonate s--- 1 Pica ‘ Subni- @ 17 Al i owd a 50 sichr secre or weedeue oo . ° ece (Core Pow) 300 70 Bromide. ov i ie ts pa or 60@3 70 ran . Aloes soa. Pow) 20 40 EBbonate 6. 802 i Cant red ...... d Rapids, Michi eS % ool gran’r 2 00 pea rades po 2 aa 15 gan Asafoetida, Le é: 25 a xtal or 991 00 «Ca: el 8, a @6 00 Cc Bie cs rome. Cyanide sesececcee 10 Ce aeons ee + 2 56@2 60 Soe ae 25 fodide 0 ne mg catmine 02.2... 35@ 4 WOME 35.00 0c5.c 92@ 0 Permanaganat 80@1 00 Ga a 6 50 : Gisuo. obwdern @ 9 Pr lanaganate| 459@4 66 C Buds @7 00 e King, “ powdered @ 60 Prcaaic “ie ae Cloves ose evsaee @ 40 n deans ccceee 60 Q ate, 1 tk Peace -- a u : alia eS fae epi ao Chalk Dicgaia ae ae Myrrh, powder . kw @ 90 Culor Precipitated 2@ 15 Opium wdered @ 55 Alka Roots Chee Gea W@ 1b Opium, powd. 0 00@4 60 aaa ese ‘ : Yasin Hydrate 90@ 97 CS Opium, ‘gran, 42 du@42 20 Blood, powdered Jag 30 Cocaine 2. 11 75912 13 ellac 00@ bKlec senses 5 30 ©Corks, utter 12 30 She ees. 42 20 ampat -. 50@8 lis oo. 50 : V herever b Rragecautt ss —— hacking wpow. 13y - oo ca a usy m oe aia : , African a, Copperas, i eae ] en Tu nth pow 0@3 00 _, powdered ’ pperas, 1 % 2 piaces or and WwW rpentine der 2 Ginger, Jamaica 2 Corrosive powd. @ 7 small— oo 10 50 Ginger, Jamaica 0@ 2 Cre sive Subl -- 4@ 10 : public ay be—in | Insecti e * nok Jamaica, 30@ 35 Gutitar aa ee lence tele hon arge Arsenic cides Golde dered . : D ebone eee 68@ 75 a Gace DG 2 ext aeaea ke 49 di of telephone cen : Pp es place the con Be Vitriol, “AbL “Se 30 Ipecac, powd.-- 8 jogs - Dover's Powder “5 1 — 70 istance) : vice (b ven- alia "less 12% ee eee ... 4 00@4 25 Bimeey ‘All No 5 756 00 within oth local Hellebo Mix Dry 2 an Gs powd. .. 35@ 40 Zon Soe 10@ e a re, Wh 0@ 25 rris, toe ae psom dered 16 asy reach and long- yo Ee. ~ Poke, now gered ao 40 Epsom FE bbls. 8@ 10 T , oo 7. 2 Rhubarb ered 20@_ 25 irgot . ts, less Zo Lime rsenate Po 6 a wa 75 irgot, powdered he Blue Bell Tel ime’ and Sulphur °° “4 a tbat 25 Flake’ White ws - 2 Taga op public tel ephone Si : Paris ee .. 16@ 25 parilla, Honda 25@ 30 Formaldehyde, ib. 15@ 20 elephones gn points th PNT wa 25 sefaapatnia “Hidde Gelatine «<1 1892 90 ff s . When e way t Pi Ice Cr groun a Mexican s0 ©Glasswa e, full cs 15@1 90 € ort, just look f you want to y Oo inet Tee rs é Squilis oe . a Glauber Salts, ht 58% sa : B alam 0., quills, powdered slaub bbl. PHO or the Blue B ve time and ~~ boisinar en oT Pumeric, powd. S Po nb 5 Mri less 4 2% : ell Sign Brick, Plain. Fiavored | a — s 20 ae Brown Grd. Pr and TE Brick, F in ...... 90 ... @10 G ue, Whit rd. 239 LE- ee ae Glue, White Gra 30g 35 Se e Publi gi oui Leaves . Anise, seas a oa oe 309 = 1c telephon Buchu cecececs | 2 CEQ ae is i... ed 40@ 45 Todine Py -.. 4@ 2 hotel es are fou Sage, cover 1 85@2 = oe oe @ Ww 7 pea 5 60@5 < els, restaurants nd at railroad st bien % loose . s@ . Caraway oes...) ze 16 Lead, Acetate « He. 74 ; in Ci stati ee m8 &. 1 80 Mace Ho PTs 00 other pl uy cigar st 10NS enna, Ale ee 55@ Cori (Powd. 50 @2 00 Mace, powd 3 00 Pp aces wh ores d ? Senna, Ti K .cc.. 90@ 60 il ander .. ) 388@ 45 M ce, powdered .. 85 90 er » aru Senn mi. ...- 1 00 Wo ee 6@ enthol . .. 95 people e they are easily q tone ie ing eo Fennell .....--.- 091 o have """ "6 coq 4 50 : oe Ll - 18@ Flax wees 7 S Mee ve 17 00 ssible to th Olis ” ae woes ine 12 ioe tee oe 30 e Almond Eoarereen tae 12 Pepper. black . 20 tru Ss, Bitter, Lob BD ceccee . ri 25 Pi pper, aa 35 40 an ak Bus 15 00 M tees a %@ 12 oo Burgundy .._ “é oe @16 00 Mustard, Sore) ae oe Gua * caine 15 Alnaads, 46 a’ tack. 13g 25 Scan et 1 15 mats, Rares wn ee ae Rochelle Salts .... 90@1 00 Almonds, Sweet 13 Q DY ccccce a -. 22@ 30 s charine, os 80. 55 all s, Swe 5@1 60 uince cco GL alt Pet ale ae on — ee . @1 2 aaiies Wise 6@ a Tel realtek crude a <4. 15 Sabaatila a 15@ 20 pr a .. 1@ S ephone Compan Aine cece 2 0E S cae! ae & Soap matt caaiig 24@ mon Sari 3 orm American ca astil J Caleput . ---- 8 00@8 = Worm yo erican .. a 12 mae euccsaess. ' @ es eee 3 0003 wane jo0gn ib soda any a sean =. @3 oda ar... eaicce ‘ar. 3 20@3 7 Aconite — Soda ae oe 00 eet oS ’ xs@2 00 Aloes f seerees 1 65 Soda, Sal bonate 3@ * ee 1 2 aoe pirit Sstesssshe Socom 000.2 0a a ‘Asafoctida 00. G1 $ Suiphur, rolls. t4@ 10 % ver soe onda u ’ a Gas mea a a Sia ieee gubt. ‘6 '8- 10 Croton --++ 5 35@5 50 Benzoin Com Siu tee 10@ 10 See @2 05 B coin Compo’é @2 50 as wae 50 2 00 uchu po "di Tu etic 30 @2 2 C if oe tous wees ein 2 40 Vanilla id Ven. 50 0 "G8 $0 dine & oe * o 0 Bul -. aS : 00 zinc Sulphate .... ino 1 MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly. within six hours of mailing. and are intended to be correct at time of going to press. Prices. however. are liable to change at any time. and country merchants will have their orders filled at market prices at date of purchase. ADVANCED DECLINED Twine Evaporated Apricots Wicking — = : === AMMONIA eas - ams CHEWING GUM Arctic Brand aittle Neck, 1 Ib. .... 1 60 x 12 oz. ovals, 2 doz. box 2 40 Clam Bouillon — ee ee “4 Burnham's %& pt. 225 Beeman’s Peein a 65 AXLE GREASE Burnham's pts. ...... - > Peet... 65 Frazer’s Burnham's qts 759 Doublemint ............ 67 1t™. wood boxes, 4 doz. 3 00 : Corn Minas Spruce .....:.... 65 1M. tin boxes, 3 doz. 2 35 Pei coo ces cee wee eee Hershey Gum ......... 45 3% Ib. tin boxes, 2 dz. 425 Good ................ 285 Juicy Fruit .......... 67 10%. pails, per doz. ..6 00 MANCY ..cccsncescee Sterling Gum Pep. .... 65 15% pails, per doz. ..7 20 French Peas Spearmint, Wrigleys .. 67 25%. pails, per doz. ..12 00 Monbadon (Natural) Spearmint, 6 box jars 3 85 BAKED BEANS per GOR 2 es NaCaran . 2.365. 65 i Gooseberries Gene. ....... 2... .... 65 No. 1, per doz. ....... 125 No 2 Ber O. K. Gum ............. 70 No. 2 per don .......- 225 No. 2, Fancy ...... co Wrigleys (5 box asstd.) 65 No. 8, per doz. ....... 2 75 : heute y CHOCOLATE Standard § ............ 1 25 BATH BRICK 2 ee Walter Baker & Co. Pigthh §...... |. % y wp apace 199 German’s Sweet ....... 24 . core io. owe pee ee ee 35 je tee seer ccoesces Drees. os, BLUING faa ek... 8 “wine 0 ce Jennings’ Mackerel! Premium, \%8 .......... 3 Condensed Pearl ver Mustard, 1 Ib. ....... 180 Wremium, %s ..... a. = — 3 = tt eee : 44 Mustard, 2 ib. ....... 2 80 rge, 2 doz. box .... 0 Soused, 1% lb. ...... 1 60 Soused, 2 Ib. .....-- . 216 CLOTHES LINE Tomato, 1 Ib. ........ i” « Per doz. BREAKFAST FOODS Tomato, 2 Ib. ....... Rm NS mw Penns Gane eee Bear Food, Pettijohns 2 85 Mushrooms No. 60 Tien Cotton 3 30 ked Wheat, 24-2 ..4 60 Buttons, %8 ......... 30 No. 80 Twisted Cotton 2 65 Cream of Wheat .... 750 Buttons, Is .......... @60 No. 50 Braided Cotton 2 25 Quaker Puffed Rice .. 430 Hotels, 1 @44 Noe : ne oe Quaker Puffed Wheat 4 30 OTEIS, 1B ..eeeeeees . No. 60 Braided Cotton 2 40 Quaker Brkfst Biscuit 1 90 Cove, 1 ss cusieaeis 1 20 Neo. 50 Oe 3 00 Quaker Corn Flakes .. 2 75 nai os aga ee MA 6 Gack Caan ee Washington Crisps .. 230 Cove 2 ID. ......... a Soe Whestems ...........- 5 10 ms if > Grape Nuts......... 285 Plums....... o. Leow ep «Me. 7% tute ...------- 1 40 Sugar Corn Fiakes .. 3 80 Pears In Syru up No. 60 Sisal .......... 1 30 Holland Rusk ........ 80 No. 3 can, per dz. 2 50@3 00 Krinkle Corn Flakes ..2 80 Peas Galvanized Wire Mapl-Flake, Whole Marrowfat ......1 25@1 35 No. 20, each 100ft. long 1 90 Minn. Wheat Food .. Ralston Wheat Food Large, eee esees 18s Ralston Wht Food 18s 1 95 Ross’s Whole Wheat Biscuit Saxon Wheat Food .. 4 50 Shred Wheat Biscuit 4 25 arisen, 18 .....---. 25 Pillsbury’s Best Cer’l Post Toasties, T-3 .. Post Tavern Porridge 2 2ost Toasties, T-2 .. : 2 BROOMS Fancy Parlor, 25 lb. .. Parlor, 5 String, 25 Ib. Standard Parlor, 9 8 23 Ib. 8 7 7 0 Common, 23 Ib. ...... 50 Special, 23 tb. ....... 2> Warehouse, 23 Ib. .. 10 00 BRUSHES Scrub Solid Back, 8 in. .... 1 00 Solid Back, 11 in. .... 1 25 Pointed Ends ........ 1 00 Stove MD BD okdoecsceecves 1 00 OO Boe basses sc eses 1 50 ON ee ee 2 00 Shoe MU OD okie occtccecs -. 100 WO DB cbve cece peccces 1 30 eee occccce 1 70 OO Eg oe ecco esses 1 90 BUTTER COLOR Dandelion, 25c size .. 2 00 CANDLES Paraffine, 6s ......... 12% Peradine, 1268 .......- 13% OS oe ec keeecs 46 CANNED GOODS Applies 3 Ib. aaatanetges ae Na 09 4.2... @5 25 Blackberries RAREST MLN he ON ORME aN Early June .... 1 50@1 60 Early June siftd 1 60@1 75 Peaches FED nnsoscoccsee 1 BOIL No. 10 size can pie @3 75 Pineapple Grates ..cccee 75@2 10 Sliced .......... 1 45@2 60 Pumpkin Pee ccs ca, 1 30 MEO ono. cece ccc cee 1 40 RORY gece ewe sane 1 50 BID. 3D ce ccciececese-s © OP Raspberries No. 2, Black Syrup .. a . No. 19, Slack .....- No. 2, Red Preserved . 60 No. 10, Red, Water .. 10 50 Saimon Warrens, 1 Ib. Tall .. 3 35 Warren’s, 1 lb. Flat .. : Red Alaska .......... 85 Med. Red Alaska .. 2 60 Pink Alaska ......... 20 Sardines Domestic, 48 ....... 6 50 Domestic, \% Mustard 6 50 Domestic, % Mustard 6 25 Norwegian, %s ..... 15@18 Portuguese, %s .... 30@35 Sauer Kraut No. & CONS ......-... 8 ID No. 20, CARB .cccscrecce Shrimps Dunbar, 1s doz. ...... 1 25 Dunbar, 1%s doz. .... 2 40 Succotash Fair eecesessosees C8 ODOM ook ccc case een coe> 1 90 Fancy ..ccccoscscvece Strawberries BERRGRTE 2. cccccrcee 00 Paney .-......- senece 2 OP Tomatoes ee: 1 eae ee 1 40 TO 8 ee ivepeccecees 1 75 mn. 10 osc cop ec ies 8 60 Tuna Case is, 4 doz. in case .... 4 50 %s, 4 doz. in case .... 7 50 ls, 4 doz. in case ....10 00 CATSUP Van Camp’s, % pints 1 90 Van Camp’s pints ... 2 75 CHEESE MPR ooo. ica ces @23 Carson City @28 cebu eas @32 LOMO not ce sane @ Limburger ...... @32 Pineapple ....... @ _'s cobs ahabe @ eaten. Domestic @ especie AREER SRE ARANETA Mme oommemnen No. 19, each 100ft. long 2 10 No. 20, each 100ft. long 1 00 No. 19, each 100ft. long 2 10 COCOA Bakers .....:.. cebuekecs 39 Clevelana .......<.--.- i 41 Colonial, 448 ...ccc0s-s 35 Colonial, Mee oie cee DPB (600 ee Blershey’s, U8 .....-.+. 32 Hershey’s, %s ......... 30 RIGS ook. cece eee 36 Lowney, \%8 38 Lowney, 8s 37 Lowney, %s 37 Lowney, 5 Ib 37 Van Houten, 12 Van Houten, 18 Van Houten, %s . -. 36 Van Houten, Is ........ 65 WUOR-GAR occ ceo cceee es 26 WU: 6 coe bse e beens 33 Wilbur, HS ....cessecee OS Wilber, Ue . 66sec es 32 COCOANUT Dunham’s per Ib. ys, 5 Ib. case ... 4s, 5 Ib. case a 4s, 15 lb. case ........ 31 14s, 15 lb. case ........ 30 1s, 15 Ib. case ........- 29 4s & 4s, 15 Ib. case “ 30 5 and 10c pails ...... 4 25 Bulk, pails .......... 20 Bulk, barrels ........ 18% Baker’s’ Brazil Shredded 70 5c pkgs., per case 3 00 36 10c pkgs., per case 3 00 16 10c and $3 5c pkgs., Per CBSE ....22.2.2- 3 00 Bakers Canned, doz. 110 COFFEES ROASTED Rio COMMON ..cssessccces 1D PAE bes cse peepee Gene Choice ..... Sacbaeeas 20 POE oc cesccsese oo POBDOITY .ccccccesecs B Santos COMMON: ..ccccnsvocce ge cass OD Cee conte sca ccesek ee DAY ooo occceeesnce oe PORDOITY .s> . Maracaibo REY. ceckcncecccssess OO Choice ...... nochsuene OD Mexican CHOMGS 2 .ccvvevevenvce BD Guatemala MAREE © se ccbesesesoes Java Private Growth .... 26@30 Mandling .......... 1@35 IMG, go ocean oss 80@82 Mocha Short Bean ........ 25@27 Long Bean ........ 24@25 mi. OG. ........ 26@ 28 Bogota NG oc cans cece <-> ae DANCY. pce e eee eee ds 26 Exchange Market, Steady Spot Market, Strong Package New York Basis Arbuckle 21 McLaughlin’s XXXX McLaughlin's XXXX package coffee is sold to retailers only. Mail all or- ders direct to W. F. Mc- Laughlin & Co., Chicago. Extracts Holland, % gro. bxs. 95 Felix, % gross ...... 115 Hummel's foil, % gro. 85 Hummel's tin. % gro. 1 43 CONDENSED MILK Carnation, Tall ...... 6 50 i 20 Carnation, Baby ..... 6 10 Dundee, Tall ........ 5 50 Dundee, Baby ........ 5 40 Hebe, Tau .....-.... 5 10 Hebe, Baby .......... 5 00 CONFECTIONERY Stick Candy Pails Horehound .......... 16 Standard... 3... 6a. 16 Cases JhMRO .. 66d. cs be eees ae Big Stick 17 Boston Sugar Stick .. 20 Mixed Candy Pails BAe 2 aoe hee 18 (Cut UGA. 2... ...<-s- 138 Brench Cream ....... 20 (repers o. 2... .<....5 13 Kindergarten ........ 19 Tender 2. .....:...... 17 monaren |. 2.5..2.5. 15 NOVEIEY, 66 oc... cs. 18 Paris Creams ....... 19 Premio Creams ...... 22 Rove. «2. le 16 BOECIO’ .. 62 - snc. seee .16 Oo. es, 14 Specialities a Auto Kisses (baskets) 19 Bonnie Butter Bites .. 23 Butter Cream Corn .. 21 Caramel Bon Bons .. 21 Caramel Croquetes .. 20 Cocoanut Waffles .... 20 Coffy Toffy National Mints 7 Ib tin = Fudge, Walnut ...... Fudge, Choc. Peanut 21 Fudge, White Center 21 Fudee, Cherry ....... 22 Fudge, Cocoanut .... 22 Honeysuckle Candy .. 22 Iced Maroons ........ 22 Iced Orange Jellies .. 19 Italian Bon Bons .... 20 AA Licorice Drops Sib, DOK... 2.3: 1 75 Lozenges, Pep. ...... 20 Lozenges, Pink ...... 20 Mancnus ...2..,.....- 20 Molasses Kisses,‘ 10 i OK. oo. ate 20 Nut Butter Puffs .... 20 Star Patties, Asst. .. 22 Chocolates Pails Assorted ROG. oka es 22 Amazon Caramels .. 23 Champion ......:.--+.. 19 Choc. Chips, Eureka 26 AMAR oc cs eas 20 Eclipse, Assorted .... 21 Ideal Chocolates ..... 21 Klondike Chocolates 27 oo tbe scue eee 27 Nibble Sticks, box ..1 75 Nut Waters ........5 27 Ocoro Choc Caramels 25 Peanut Clusters ...... 30 ustette ..... 45.6... 22 MOWIRe oo ees s oe 18 Star Chocolates ...... 0 2 Superior Choc. (light) 22 Pop Corn Goods Without prizes. Cracker Jack with COUDON 6555055655555 50 Cracker-Jack Prize .. 3 75 Checkers Prize ...... 3 75 Cough Drops oxes Putnam Menthol 1 35 Smith Bros. ........, 35 COOKING COMPOUNDS Crisco eo 1:1D. Cann... 9 50 24 1% tb. cans .....<. 9 50 6 6 1b. cane ...<...-. 9 50 4 9 ib. cane ........- 9 50 Mazola 54% oz. bottles, 2 doz. 2 60 Pints, tin, 2 doz, .... 6 15 Quarts, tin, 1 doz. .. 6 75 1% gal. tins, 1 doz. .. 10 75 Gal. tins, % doz. .... 10 25 5 Gal. tins, 1-6 doz. 18 50 NUTS—Whole Ibs. Almonds, Tarragona 21 Almonds. California soft shell Drake ... PAGS 2 oie nds cca ace 20 Filberts Cal. No. 1S. S. .... 24 Walnuts, Naples ..... Walnuts, Grenoble ...22 Table nuts, fancy .... Pecans, Large 17 Pecans, Ex. Large .. 20 Shelled No. 1 Spanish oes Peanuts ...... @16% Ex. Lg. Va. ——— Peanuts ...... 6%@17 Pecan Halves ...... @90 Walnut Halves ...... 65 Filbert Meats ...... @42 Almonds .......... Jordan Almonds Peanuts Fancy H P Suns Raw Roasted ......; H P Jumbo PA ay Roasted 1383%4@14% 14%@15% 14%,@15%4 15: % @16Y%4 CREAM TARTAR Farreis or Drums... 63 Boxes = 3.06. besa 15 DRIED FRUITS Apples : Evap’ed, Choice, blk @16 Evap’d Fancy blk.. @ Apricots Caliternia .. 2.05... @21 Citron COPSICam 6 oie . @27 Currants Imported, 1 lb. pkg. .. 26 Imported, bulk ...... 251% Peaches Muirs—Choice, 25 lb. .. 12 Muirs—Fancy, 256 lb. .. 12 Fancy, Peeled, 25 lb. .. 16 Peel Lemon, American ...... 22 Orange, American .... 23 Raisins Cluster, 20 cartons Loose Muscatels, 4 Cr. 9 Loose Muscatels, 3 Cr. 8% L. M. Seeded 1lb. 10% @11 California Prunes 90-100 25 lb. boxes ..@10% 80- 90 25 lb, boxes ..@11 70- 80 25 lb. boxes ..@12 60- 70 25 - boxes ..@13% 50- 60 25 Ib. boxes ..@14 40- 50 25 Ib, boxes ..@15 FARINACEOUS GOODS Beans California Limas .... 1614 Med. Hand Picked ... 15 Brown, Holland ae Farina 25 D. packages .... 2 65 Bulk, per 100 Ib. ge ceils y Original Holland Rusk Packed 12 rolls to container 3 containers (40) rolls 3 80 Hominy Pearl, 100 lb. sack .... 6 00 Macaroni. Domestic, 10 lb. box .. 1 30 Imported, 25 lb. box .. Skinner's 24s, case 1 871% Pearl Barle Chester .3....50:.. . -.- 6 00 Portage .:...... cones ft DO Peas Green, Wisconsin, lb. 11% Spit, AD ee 1% Sago Hast India ............ German, sacks ........ 16 German, broken pkg. Tapioca Flake, “ico Ib. sacks .., 15 Pearl, 100 lb. sacks ... 16 Pearl, 36 pkgs. ...... 2 75 Minute, 10c, 3 doz. ....3 26 FISHING TACKLE % to 1 in. 1% to 2 in. 1% to 2 in. 1% to 2 in. Sa ee bwescace San. ce . Cotton Lines NO. 1, 10 fest ...,...... 68 Mo. 2, 16 feet ......... 7 mo. 3, 16 feat... . oo... 9 No. 4, 15 feet ...... sos 20 No. 5, 15 feet .....>... 11 No. 6, 1b feet .........5 12 No. 7, I> feet ......-:... 38 No. 8 35 feet... . 5... 18 No. 9, 35 feet ......... 20 Linen Lines Sma soos leas nesses an MOOI ies ecg 26 MUBTPS bc cnet cae. L 34 Poles Bamboo, 16 ft., per doz. 60 Bamboo, 14 ft., per doz. 55 Bamboo, 18 ft., per dos. 80 cette neanenscanar tones January 2, 1918 FLAVORING EXTRACTS Jennings D C Brand Pure Vanila Terpeneless Pure Lemon Per Doz. 7 Dram 15 Cent ..... 20 1% Ounce 20 Cent . 2 Ounce 30 Cent Re 2% Ounce 35 Cent ... 2% Ounce 40 Cent ... 4 Ounce 55 Cent .... 8 Ounce 90 Cent 7 Dram Assorted 1% Ounce Assorted .. FLOUR AND FEED Grand Rapids Grain & Milling Co. Winter Wheat Purity Patent Fancy Spring ...... Wizard Graham .... Wizard, Gran. Meal 08 mt 00 O10 PO DO eS S o Wizard Buckw’'t cwt. 7 00 RVG Foe ees. 1 00 Kaws Best. ......... 12 50 Valley City Milling Co. Lily White ........7. 12 50 ARAM is iets a cas ane 4 90 OPARA oa. Gl 5 40 Granena Health ...... | > 50 Gram. Meal ......:... 5 70 Bolted Meal ....:..... 5 60 Watson-Higgins Milling Co. New Perfection .... 11 50 Tip Top Flour ...... 11 10 Golden Sheaf Flour 10 60 Marshalls Best Flour 12 00 Watertown Wisconsin RVG 22h lec se 10 00 Worden Grocer Co. Quaker, %s cloth .. 10 85 Quaker, 4s cloth .. 10 75 Quaker, %s cloth .. 10 65 Quaker, %s paper .. 10 75 Quaker, 4s paper 10 65 Kansas Hard iineas : Worden Grocer Co. American Eagle, %s 11 85 American Eagle, 4s 11 75 American Eagle, %s 11 65 Spring Wheat Judson Grocer Co. Ceresota, \%s cloth .. 12 30 Ceresota, 4s cloth .. 12 20 Ceresota, %s cloth .. 12 10 Worden Grocer Co. Wingold, %s cloth .. 12 00 Wingold, %4s cloth .. 12 05 Wingold, %s cloth .. 11 95 Meal BOWMGR 8 ie isc sc. 5 10 55 Golden Granulated .. 10 75 Wheat ROG acc ce es 2 08 White. 0052.65.05... 2 05 Oats Michigan carlots ...... 65 Less than cariots ..... 68 Corn Cariots 30.65.5000... 214 Less than carlots .... 217 Hay Cariots ....,65..:... 00 Less than carlots .. 22 00 Feed Street Car Feed .... 75 00 No. 1 Corn & Oat Fa 75 00 Cracked Corn ...... 0 00 Coarse Corn Meal .. 80 00 FRUIT JARS Mason, pts., per gro. 7 00 Mason, qts., per gro. 7 40 Mason, % gal. per gro. 9 85 Mason, can tops, gro. 2 75 GELATINE Cox’s, 1 doz. large ... 1 45 Cox’s, 1 doz. small .. 90 Knox’s Sparkling, doz. 1 75 Knox’s Sparkling, gr. 20 50 Knox’s Acidu’d doz. .. 1 85 Minute, 1 doz. ....... 1 25 Minute, 3 doz. ........ 3 75 Nelson's ..... a begets 1 50 Oxtord 2. 75 Plymouth Rock, Phos, 1 40 Plymouth Rock, Plain 1 25 Waukesha ........... 1 60 GRAIN BAGS Broad Gauge, 12 oz. .. 24 Climax, 14 oz. ........ 29 Stark, "A, 16 oz. HERBS SAg@ ........ ae sae cee OD HOODS. ... 555... deeaeees. ae Laurel Leaves A A Senna Leaves ...... 25 HIDES fn PELTS Green, No. 1) ......... 16 Green, No 2. 2.0.5... 15 Cured, No. 1 2:50. 6s 18 Cured, No.2 .:....... 17 2 Calfskin, green, No. 1 24 Calfskin, green, No. 2 Calfskin, cured, No. 1 26 Calfskin, cured, No. 2 24% Horse, No. 1 ........ 6 00 Horse; No. 2 oo... 5 00 Old Wool ........ 75@2 00 DOME. ok eias 50@1 50 Shearlings ....... 50@1 50 ow PUIG. civ dens ccs ss @18 AO. 2 eee @12 EEE eS a wwe a a Se 8 Oe SE Ge SEV OS VI Ge ee ee : January 2, 1918 MICHIGAN TRADESMAN 29 Wool PIPES Unwashed, med. .. @60 Clay, No. 25 gar bes oe mie a 2% Churns : Soap Powders i fine... @55 Clay, TD. full count 80 Large, whole s..... @12 Halford, small 1.11.1. 228 Bartel Sealy each -- 240° Jonncon's XXX 100 Ge 4 40 ze FURS : PLAYING CARDS Small, whole ...... @11% - C Rub-No-More ........ 4 50 oon, larRe . sk: 350 No. 90 Strips or bricks .. 16@19 TEA Clot Nine O'Clock 3 85 Coon, medium ...... 2 50 No. 0 Steamboat .... 225 pollock ..........-. @10 Uncolored Japan = Lautz Naphtha, 60s .. 2 55 Ao Geek 100 No. 808, Bicycle ..... 3 50 oa wo Medium 20@25 Round Head Gas Aa a Wink Wires .........: fog POBMONE 6.0.02. i... 3 25 olland Herring Bee eee ‘4 mek tee... Me Sl ae i ; Standards, bbls. 18 bo 6Chaice ............. 28@33 Old Dutch Cleanser Mink, medium on 3 95 ee POTASH YM. bLis a wee... 36@45 Cartons, No. 24, 24s, bxs. 75 100s ae 3 60 fim, Mieell, os... c..:, 200 Babbitt’s, 2 doz. .... 190 Siandard, hae 5 Basket-fired Med’m 28@30 Oak Leaf, 100s ...... 4 25 Muskrats, winter ...... 65 PROVISIONS ue OM Biel area Chains mseeay TOO Creten and Piers = Oak Leal, Me... 5 00 Muskrats, fall ......... 45 Barreled Pork Herring Basket-fired Fancy 38@45 Humpty Dumpty, 12 dz. 20 Washing Powder Muskrats, small fall .... 30 Clear Back 52 00@53 00 Med. Fat. Split, 20 1b No. 1 Nibs 30@32 No. 1 complete ........ 4 Snow B {00 on a. ¢ Muskrats, kitts ..... 10 ir : oe cine, bole. oe No. 2 ea =" sa oo +4, 30 Short Cut Cir 50 00@51 00 Laborador Split 200 Ib. 10 00 Siftings, bulk ...... sqio No 2 complete ....... 35 Snow Boy, 60 pkgs. .. 3 00 Spee Boke ns 425 Bean ......... 47 00@48 00 Norway, 4 K, 200 Ibs. 16 50 Siftings, 1 Ib. pkgs. 12@14 Case, medium, 12 sets 180 Snow Boy, 48 pkgs. .. 4 80 ee 8 wn =o Brisket, Clear 55 00@56 00 Special, 8 Ib. pails .... 70 Gunpowder Faucets now De 2c ee «+ 5 - » - ee ee eee ee a 2 i a i a i a a a a i eeoeeee i Ss F 2 75 shone, Ne. 4 2000 90 Ghar iii SIT as o9 Boned: 20 Reena cs Ht Movune, ‘Chote. Hagis Sone ted, 8a cc: Be NEY Trout . Pi ? , - @8 8808 Ce ee oe ee ee ee eee ee SPECIAL 1 Om eee dos. steseees aed He 1, 49 Ibs. sub Ls 25 Ping Suey, Fancy .. 45@50 ecu moe Sticks ia Price Current » per doz. ...... : - ee spring ........ HORSE RADISH Gompoure ea ae aa TO Se oes. | © oe 28@30 Eclipse patent spring 1 35 ARCTIC oa. 90 % Ea pacman No. 1 common ...... 1 35 JELLY eo tee ew Mackerel artes eases 66 No. 2, pat. brush hold 1 35 EVAPORATED MILK a ce te a. ubs ...advance % Mess, 100 Ibs. ...... 20 00 Oolong io We T ........, 35 Tall... es sees eee e ee 6 00 jem cage pee pall. 188 a oa ond a é Sa = Le eae 8 50 omens. Medium .. 25@26 = 12Ib. ce mop heads 175 Baby ............eee. 4 25 30lb. pails, per pail ....250 10 Ib. pails :..advance % Mess, 8 Ibs. .......... fi Were Wancy “° toaee — mono Jiffy-Jell 5 Ib. pails ...advance 1 No. i, 100 ibs. ......” 16 at, Gulventad .... 25 "CONS DHE Co. Straight or Assorted 3 lb. pails ...advance 1 o. 1, 40 Ibs. ea 10 Cc eee eanntnns 12 qt. Galvanized .... 3 75 Sold by all jobbers and ao. 7 sieved Meas 4 ane 10 faa Medium .. 25@30 14 qt. Galvanized .... 425 National Grocer Co., Grand er oo per 4 - as 460 Hams, 14-16 Ib. 28 9 oi Lake Herring Counce, Wares qo: araat Mite... 1... 5 50 Rapids. ig avors: aspberry, . 1 TDS. 3.5... Seseec i a, Strawberry, Cherry, Lem: Hate. 18-20 Ib. 26 Oat the. ....... SIIEDE ggg Congou, Ex. Fancy 60@80 — aa on, Orange, Lime, Pine- Ham, dried beef 56 aca. a. Ceylon Rirch, 100 packages .. 2 00 Doz apple, Mint. A aaa @30 [t. .......... 54 Pekoe, Medium .... nan Ideal ....... stteeeees 85 10c, 4 doz. in case 95 JELLY GLASSES Calif ne Dr. Pekoe, ohake . .30@ i sess alifornia Hams 23 @23% Traps 15c, 4 doz. in case .... 1 40 % a - eels per Pe = Picnic Boiled ve SEEDS Flowery O. P. Fancy 40080 “ a eas “ 25c, 4 doz. in case .... 2 35 A S., per doz. Hams ........ UESG ee eee 35 ouse, wood, oels .. 50c, 2 doz. plain t 8 oz. capped in bbls., Boiled Hams .. a hare Canary, Smyrna 11 ciaans Mouse, wood, 4 holes .. 45 80c, 1 dan. plain top 7 00 par dca. c.g, 27 Minced Hams .. 20 @21 Caraway .......... 15 “ Peter Dornbos Brands 10 qt. Galvanized .... 155 10 Ib. % dz., plain top 14 00 MAPLEINE a 37 @42 | Cardomon, Malabar 1 20 co we 12 qt. Galvanized .... 170 4 ¢ Baking Powder ww ok betas d Galery oe. 45 110) (2) gle -. 37:00 14 qt. Galvanized .... 1 90 2 Ss, per doz. 3 00 Sausages Dornbos, Perfect guaranteed to comply with 1 oz. bottles, per doz. 175 Bologna ........ 15 vom. Russian pe Dornbes, Bi Ss sek’ Te Ob Mouse: ood: S cles’ oc ap ALL Pure Food Laws, both 16 oz. bottles, per dz. 1650 Liver .....-....-.. So neo r ens 9 Alan D. Grant --. 6600) Mate goed el. go State and Nattonal. 32 oz. bottles, per dz. 30 00 Frankfort ...... 2 on ee re a esees 22 Allan D sen aN : = DH ey pete le Ue en * Royal ee eet ee ge Po ag ieera AainG a Reese es i SpBIN® ...6..55555. Per case ............. 15 a eee cee seca. soe a ee eas tens a ™ a Cigar Co.’s Brand Tubs EB, 10c size ... 1 00 MOLASSES. Headchesse 2.1... 1k anShiQE, BLACKING FuCe Seats, Gan Tae Nes wine cl 15 00 ao oe te eeeeerseees an y Ox, arge A > « . @ PEPIVMIG ceeoeeeeeee Fancy Open Kettle .... 56 ane Handy Box, gmall . i 25 on _ tev. 18.00 No. § Fibre .....--+- 18 60 ; = oe fe RR ok S poe. a Os eee A Re we Gants ae ee na ne cs gd GOOd .....scssececeece Rump, new 20 00@31 00 Miller’s Crown Polish 85 aster Grande 72 00 Medium Galvanized 10 25 7“ %lb. cans 3 95 Mo , ee @ SNUFF El Portana Small Galvanized .... 9 25 1lb. cans 495 ‘ Halt barrels “ae extra sis “ Pig’s Feet a4 Scotch, in bladders ... 37 ew 5¢e Washboard . 3 70 e en, No. 2.2.7." Suet cas Seaeeuee 5 Maccaboy, in jars ...... 35 on Eee Hen, ~~ 24 ie ee % _— 40 la. ...:.. < French ae jars .. 43 Gee Jay Banner, Gite sues : : . Red Hen, No. 10.1... 265 1 bbl 0.0... ec OO Boe... 5% goPove four, brands are Glass’ Single |... 4 00 oe he Ce oo ee eee ae sold on following basis: Haukle Peerless .__.. 6 25 Uncle Ben, No. 2% .. 290 Kits, 15 lbs a. Meee 37 00 Single Peerless ...... 5 50 Uncle Ben, No. 5 .... 2 80 % bbls 40 wT 80 SPICES 300 assorted ......... 36 00 Northern Queen ... 4 75 hele Hes, No. 10. 306 yee ts ee. OB oo Whole Spices 2500 assorted ........ SO Gia vauccs ........ ‘a Ginger Cake, No. 2 .. 2 65 ” Casings Allspice, Jamaica ..9@10 2% cash discount on all Pinivetadl ..-... 99 Rolled Avena, bbls. 1025 Kingsford, 40 Ibs. .. 9% Highland apple cider Lautz Bros. & Co. a lb. pails, 6 in crate 5 50 ae Cat, 100. tb ake. 5 10 Muzzy, 48 § lb. pkgs. 914 Sane Rupe ites “ Acme, 100 cakes ..... 5 ox ol dae ae 18% Quaker, 18 Regular .. 175 Silver Gloss 740 Ib. .. 9% Blue Ribbon Corn .. ooo ae ae eee 18 Quaker, 20 Family .. 5 60 Gloss Oakland white picklg Lautz Naphtha ...... 5 50 60 Yh tins .2..220.2. 17% SALAD DRESSING Argo, 48 5c pkgs. .... Packages free. Queen White ........ 4 50 PETROLEUM PRODUCTS Columbia, % pint .... 2 25 Silver Gloss, 16 i: oe WICKING Oak Leaf ............ 5 00 ee Iron Barrels Columbia. 2 Dp nt ae 409 Silver Gloss, 12 6lbs. 9% le . per Bross ........ 40 Queen Anne ......... oe erfection .......¢... 11. urkee’s, large, 0z. 4 20 o. J, per gross ........ 50 Red Crown Gasoline .. 21.5 Durkee’s, small, 2 doz. 5 00 ,; Muzzy No. 2, per gross ........ 65 aga _— OO a6 Gea wicunic Galtine ao Gaidare tares, tases aq. 15 TD packages ..... . 9% No. 8, per gross ........ 95 Ivory, 6 0%. ..-... 8 G6 VM & P Naphtha .. 21. Snider’s, small, 2 doz. 145 16 3Ib. packages ...... 9% Every, 10 Gl. ...<..<5. 9 20 a ee. eee SALERATUS ete: 6m . oaee Star | seseeeee ~ 4% Eee, Oe ey ee alate ei ccecceacceacuas capitol Cylinder, Iron Arm aaa auneer 3 te SYRUPS oe wie wack is OS <— e a — ‘a 15 kinds: "Bbean cases $320 pe ease eas Be els, wide band .. wift’'s Pride ........ : : kes Rea Engine, Wyandotte, 100 %s'.. 3 00 Corn Market, drop handle .. 55 White Laundry ...... 4 85 SALT fron Bbis. ......... SAL SODA Barmcels 2600 eo 72 Market, single handle 60 -Wool, 6 oz. bars .... 5 15 Winter Black, Iron Granulated, bbls. .... 140 Half barrels ........... 75 Splint, large ....... - 400 Wool, 10 oz. bars .... 7 00 Bile oo 11.9 Granulated, 100 Ibs. cs. 150 Blue Karo, No. 1%, Splint, medium ....... 3 50 Polarine, Iron Bbls. .. 38.9 Granulated, 36 pkgs. ..140 2 doz. .............. 265 Splint, small ........ 3 00 Tradesman Company PICKLES SAL Blue Karo, No. 2, z. 330 Willow, Clothes, large Black Hawk, one box 3 75 cee Fon pee meee Come jee Pina Karo, No. ai. 2 : bt on. small ae aha - : - arrels, 1, coun ee ete ee te caus. 10 ’ es, me’m ac awk, ten bxs Hee bis,” 600 count 6.69 ‘7, © 1D. Seeks ---<-- 15 Blue Karo, No. 5, 1 dz. 3 95 : F Sees hee je ee 260 69 5 Ib: pope pease 3 OF Bue Karo, No. 10, % oa a ST REeL comckanie Girt ae le Small a ta eeoes 8 OO) GOR cele. ee) aU, oe i a 5 ; a Barrels: ..-.25.5..'.'. 14 00 ~=—-56 Ib. oe oe ’ a Red “Karo, No. 1s, & 9 Fa 1 30 n orate ae 8 out ijary to the kim ALT Half barrels os. : o 28 lb. sacks .......) a7 Hee uae We eae 3 ze 1 Ib., 250 in crate ...... 50 ais Sa Gherkins a Warsaw Med Bary, No 9% te Tf in! Set im crate |... 70 Sapoli 1 Barrels ow iiss scence 25 00 b. sacks .... me We ete Te an eente oe ee ee cis 2c Frais tactain 13 00. 28 Ib. dairy in drill bags 20 Red Karo, No. 10 % i h., 250 in crate ...... 90 Sapolio, half gro. lots 4 85 5 gallon ehitie c scp ca: 4 50 Solar Rock GOR stead ones sass 4 G0 Wire End Sena i pe a 10 apolio, hand ....... te Sweet Small acae 56 Ib. os emia 48 a Pure Cane 1 Ib., 250 in crate ..... : 5 pea nae, o cans 1 80 nah s ae Aa oe BAD cee wa einen ootece Tb., 250 in crate ...... 0 ueen Anne, cans 3 60 Morton’s Salt gen omg onl veceeere 4 pes Can Fine .... 180 Good ...........+04. ae 3 Ib., 250 in crate ...... 6¢ Snow Maid, 30 cans .. 1 80 Per case, 24 2 Ibs. .... 1 80 seeeeeee edium, Fine ....... 198 Choice ..... eel eacee 5 lb., 20 in crate ..... . 7 Snow Maid, 60 cans .. 3 60 Five case lots’ ....... 170 30 MICHIGAN TRADESMAN January 2, 1918 Narrow and Straight Skirts Recom- mended For Spring. The style recommendations of style committee of the National Cloak, €uit and Skirt Manufacturers’ As- soc.aticn, which. recently held its semi-annual meeting in Cleveland, for the spring season of 1918, are in ac- cordance with the Government’s rec- ommendations for the use of very small yardage to conserve the fast diminishing wool supply. Neverthe- less, the styles for the coming sea- son will be exceptionally novel and attractive, as many new effects have been created to make the styles in- teresting. The number of garments displayed was perhaps smaller than usual, but they embodied the ideas of the de- signers along the new lines prepared for the spring season in just as great a degree as if there had been hun- dreds more. The basis of the new mode, the narrow, straight silhouette was emphasized in all of them just as strongly as possible. Yardage Reduced. Through this feature the designers demonstrated their determination to reccgnize the wishes of the Economy Board of the National Council of De- fense to reduce the yardage used in garments to the minimum and, fur- thermore, they proved their ability to meet a condition that would have staggered them a few years ago. Ap- parently anything and everything is possible when the needs of the coun- try in time of war are uppermost in the minds of all. Mannish Effects in Suit Jackets. Some of the suit jackets were plain little coats in mannish effect and one would almost be persuaded that they were intended for the specialty de- partment in men’s stores. It might be said that the season will not run to dull tones because of the war. Corals, reds, greens, peacock, poilu and navy blues, resedas and other shades are found in some of the mod- els. The suits emphasized the narrow straight line silhouette. Some ofthe short youthful models show ripple ef- fects and are slightly shaped, many of them with irregular bottoms and long rolling revers. Another type is the short, straight line, tailored suit. Sports Suits. Many novel effects are shown in sports suits, belted and partially belt- ed. Pockets give a military air to these suits, some of which will be made with the straight hanging back. Eatons. Some smart styles for youthful fig- ures in tones and boxy suits are shown. Skirts. The most popular skirt will be the straight line tailored model. Pockets make these most attractive. Other skirts will be shown with draped effects. All emphasize the straight narrow silhouette. Vests. Vests and vest effects are an at- tractive feature of the suits for the coming season. Buttons are used extensively as trimmings. Coats. The coat needs of the American women are supplied through the de- velopment of the following types o: coats: 1. The general utility coat which will naturally be a full length en- veloping garment for automobile wear. . 2. The three-quarter length walk- ing or street coat. This type of gar- ment is developed in materials suit- able for street or sports wear. 3. The more dressy coats which contain many new features, such as panels and sashes. These garments are made in silk and woolen cloths, also in a combination of materials. Many attractive belt and sash effects are used. Pockets are featured and many novel ideas are shown, adding to the attractiveness as well as usefulness. Collars. Very picturesque and becoming are the collars, usually of the convertible type, to be worn open, or rolled high about the neck. Buttons are used extensively and smart, novel effects are obtained by the use of buckles. Sleeves. Set-in, raglan and kimono sleeves are shown. Materials. Serges, tricotines, gabardines, tweed, poplins, velours and novelty cloths are featured. Recommendations of Economy Board The Commercial Economy Board's recommendations to limit the yardage of woolen fabrics in women’s outer- garments to 4% yards; to use more silk, satin and cotton in the place of wool; and to feature the slim sil- houette as an econmy measure, have been adopted by the women’s wear trade and the different branches of the industry have made pledges to use whatever influence they may pos- sess to facilitate the general adoption of the Board’s recommendations. —_+++>____ Unless there is an epidemic of special sessions of Legislatures next year, we shall have to wait unti] 1919 at least for the finish fight over Nation-wide prohibi- tion. Only eleven Legislatures meet regularly in 1918. The contest in those eleven, however, will be watched with keen interest. Only five of the eleven veted for the amendment in the House. As their vote in every case was one- sided, attention will be centered upon the other six, which are New York and Maryland, each of which voted two to cne against the amendment; New Jer- sey, which was even more decided; Mas- sachusetts and Rhode Island, which gave only majorities against, and Loui- siana, which was evenly divided. The capture of a single one of these six will be hailed by the prohibition forces as the beginning of the end, for exactly the number of states required will adopt the amendment, thirty-six, voted for it by their delegations in the House. The opposition was made up of seven states against it and five tied, not counting absentees. For any state won in the House and lost at its own capital, the “drys” will have to win only one of these divided states. ———_+ + -——— The successful merchant is one who promotes the welfare of the community in which he is located. Grand Rapids Calendar Co. PUBLISHERS WEATHER CHARTS, MARKET BASKET and BANK CALENDARS We also carry an extensive line of Wall Pockets, DeLuxe, Art Calendars and Advertising Specialties Order Now Territory Open for Salesmen GRAND RAPIDS CALENDAR CO. 572-584 SO. DIVISION AVE. - GRAND RAPIDS, MICHIGAN Putnam's Menthol Cough Drops Packed 40 five cent packages in carton Putnam Factory National Candy Co., Inc. MAKERS Grand Rapids, Michigan WHITE HOUSE DWINELL-WRIGHT C co. & COFFEE surely pleases—the solid logic of coffee honesty the compelling evidence of the increased sales of White House. The public taste today is a cultivated taste; it knows and insists upon the best. We, as distributors, are servants to this de- mand. WHITE HOUSE is the BEST brand—the only question before you:—How many pounds of White House Coffee can YOU handle? Then PUT IT IN STOCK! Distributed at Wholesale by JUDSON GROCER CO. GRAND RAPIDS, MICH. es ie » , 3 a | | ¢ > EB _ q¢€ 1% FP 4 £ A w VF 4 i~ “4 9 7) Xi is *] é \ 4 a A> a 4 ¥v f ee a * a4 " “ 44 January 2, 1918 MICHIGAN TRADESMAN BUSINESS-WANTS DEPARTMENT Advertisements inserted under this head for three cents a word the first inse continuous insertion. BUSINESS CHANCES. WANTED Experienced Men’s Furnishing or Dry Goods Salesman One with established trade in either Southwestern or Southern part of Michigan. Men between 32 and 42 years of age preferred. Apply Box A BC, care Michi gan Tradesman. Bargain—Ten (10) “Smithsonian’”’ Trusses in assorted salable sizes for sale at a bargain. Write No. 491, care Trades- man. For Sale—General store stock located at Butternut, Michigan. Good live farm- ing community. Good reasons for selling. H. J. Campbell, Butternut, Mich. 492 Wanted—To hear from owner of good business for sale. State cash price, full description. D. F. Bush, Minneapolis, Minnesota. 495 Bargains—Bargains—Send for free magazine of general merchandise for sale, any kind, anywhere. Sales Agency, Minneapolis, Minn. 494 Oil—Five year lease on 160 acres, Chautauqua County, Kansas, near pro- duction; Hale and Longton field close; drilling on lease adjoining; reasonable price if taken soon. 347 Washington, Kansas City, Kansas. 496 store Western Wanted—Buyers for farms, erties and business wants. where. city prop- enterprises. State Sales and exchanges made every- Geo. E. Hill, Walnut, Kansas. 497 For Sale—Lumber and Fuel Yar d—sep- arately or together—on account of death. Established over twenty years ago. In best running order. Has best credit and good will. Located on R. R. with ample side tracks and gravity coal sheds. In manufacturing and college city in Wis- consin on banks of navigable river. Ad- dress 498, care Michigan Tradesman. 49 For Sale—Three Bowser long distance pumps and three 100 barrel tanks com- plete. $175 each. Ed. A. Mitchell, Em- poria, Kansas. 485 » For Sale—Drug Store—Rexall—in man- ufacturing town of 1,000; invoice $4,000; good country trade. Rexall Store, Han- over, Ill. 486 Experienced salesman acquainted with Northern Michigan trade wants reputable staple line. Reference. Address 487, care Tradesman, 487 Grocery Store For Sale—Located in Michigan city of 2,000 population, busi- ness established 20 years, sales $42,000 an- nually, invoice about $5,500. Fine opening. For particulars address Frank P. Cleve- land, 1609 Adams Express building, Chi- cago, Ill. 490. For Sale—Having decided to quit busi- ness I will sell at a liberal discount all or any part of my drug stock consisting of drugs, sundries, patent medicines, Nyal line, stationery, wall paper, window shades, furniture and fixtures, consist- ing of McCourt label cabinet, safe, counter balances, prescription balances, post card rack, shelf bottles, National cash register, desk and floor cases, etc. Theo. G. DePeel, Onondaga, Mich. 475 For Sale—Good clean stock of general merchandise in country town of Southern Minnesota. Will invoice about $9,000. Doing big business. Can give good rea- son for selling. Address No. 447, care Michigan Tradesman. 447 Safes Opened—W. L. Slocum, safe ex- pert and locksmith. 128 Ann St., N. E., Grand Rapids, Michigan. 104 Cash Buyers of clothing, shoes, dry goods and furnishings. stocks. H. Detroit. For Sale—General stock of merchan- Parts or entire Price, 194 Forrest Ave. a 6 dise. Prices and terms to suit. Pros- perous trade. Address No. 403, care Michigan Tradesman. 403 For Sale—Good, clean stock dry goods, groceries, boots, shoes, furniture and undertaking, invoicing about $10,000. Location Central Michigan, splendid farming community. Good live proposi- tion; will bear closest inspection. Ad- dress No. 398, care Tradesman. 398 Collections. We collect anywhere. Send for our “No Collection, No Charge” offer. Arrow Mercantile Service, Murray ae Grand Rapids, Michigan. 390 Cash Buyer of clothing, shoes, dry goods, furnishings and carpets. Parts or entire stocks. Charles Goldstone, 333 Gratiot Avenue, Detroit, Mich. 07 Will pay cash for whole or part stocks of merchandise. Louis Levinsohn, a inaw, Michigan. 757 Cash Registers—We offer exceptional bargains in rebuilt National or American Cash Registers. Will exchange your old machine. Supplies for all makes always on hand. Repair department in connec- tion. Write for information. The J. C. Vogt Sales Co., 215 So. Washinbton Ave., Saginaw, Michigan. 335 SEE NEXT PAGE. Advertisements received too late te run on this page appear on the following page. No charge less than 25 cents. rtion and two cents a word for each subsequent Cash must accompany all orders. Assets $2,500,000.00 Mh: Insurance in Force $57,000,000.00 Mercuanrs Lirn Insurance Company Offices—Grand Rapids, Mich. Has an unexcelled reputation for its Service to Policyholders $3,644,311.70 Paid in Claims Since Organization CLAUDE HAMILTON RELL S. WILSON ice-Pres. WM. A. WATTS Sec’y JOHN A. McKELLAR President CLAY H. HOLLISTER Vice-Pres. Treas. OPERATING IN TWENTY-FIVE STATES Yearly Invoice Record The contract you enter into when you purchase fire insurance requires you to retain all invoices or keep a record of all purchases dur- ing the current year. Merchants who have small safes sometimes find it inconvenient to preserve all invoices intact. To meet this requirement, we have devised an Invoice Record which enables the merchant to record his purchases, as set forth in his invoices, so as to have a com- plete record in compact form for use in effecting a settlement in the event of a loss by fire. This Record is invaluable to the merchant, because it enables him to ascertain in a moment what he paid for and where he purchased any article in stock. Price $2. Tradesman Company Grand Rapids A Quality Cigar Dornbos Single Binder One Way to Havana Sold by All Jobbers Peter Dornbos Cigar Manufacturer 16 and 18 Fulton St., W. Grand Rapids Michigan Grocery Stock For’ Sale The largest and best grocery stock in Alma, Mich. Large brick store with attractive lease, finest loca- tion in the city. Doing a strictly cash business of 5.000 per year. If you want something out of the ordinary. better look this up soon. Poor health cause for selling. MILLER BROS., Alma, Mich. For Sale Come To Florida—Unequalled oppor- tunity to secure well established, exclu- sive, excellent paying, embroidery-art- needlework business in very best Florida city. Requires least $5,000. Owner re- tiring on account of inheritance north. Address Box 675, Tampa, Florida. 478 . For Sale—199-acre stock and _ grain farm. Good buildings. All fenced. Will take some property in part payment; balance easy terms. Southern Michigan. Wm. . Wallace, 1419 Forres Ave., St. Joseph, Mich. 481 Merchants Please Take Notice! We have clients of grocery stocks, general 4 Stocks, dry goods stocks, hardware stocks, drug stocks. We have on our list also a few good farms to exchange for such stocks. Also city property. If you wish «y to sell or exchange your business write us. G. R. Business Exchange, 540 House- man Bldg., Grand Rapids, Mich. 859 Going coal operation, with houses, tipple, sidings, store, stock of goods, haulage motor and mine cars complete. Now producing two hundred fifty tons per day. Extra good Eagle seam, by-pro- duct, gas producer or steam coal. Also No. 5 splint opened and can be put in operation at nominal cost. Proposition first-class and price right. For further infor- mation address Box 1306, Charles- ton, W, Va. Economic Coupon Books They save time and expense They prevent disputes They put credit transactions on cash basis Free samples on application MK Tradesman Company Grand Rapids, Mich. metry teeta trent Late News From Michigan Banks. Saginaw—The board of directors of the Saginaw Valley Trust Co. has been reduced in size from twenty-two members to seven members on vote of the shareholders at their annual meeting. The reason for the change was that the large board was too un- wieldy for practical working purposes and the stockholders took the view that the board should consist of not more than eleven nor less than seven members. The new board consists oi George A. Alderton, S. E. Symons, Otto L. Dittmar, W. J. Rachow and W. J. Orr of Saginaw, H. A. Cham- berlain of Standish and George M. Nason of Chesaning. The board or- ganized by the election cof George A. Alderton as President, W. J. Orr, S. E. Symons and W. J. Rachow as Vice-Presidents, the latter also being chosen Secretary; William Meissner as Assistant Secretary and Charles F. Peckover as manager of the abstract department. Fremont—George Bode has been elected a director of the Fremont State Bank to succeed the late Amo. O. White. Dowagiac—The Mutual City and Village Fire Insurance Co. has elect- ed Sidney P. Mosher Secretary of the company to succeed the late Roland E. Lewis whose death occurred a week ago. Mr. Mosher at present is assistant Cashier at the Lee State Bank. Clarkstown—Creditors of the de- funct Jossman State Bank are enrich- ed to the extent of $10,000 by a de- cision of the Supreme Court Thurs- day, holding that Harrison Walter and Joseph A. Jossman are liable for a bond in that sum which they gave to protect Ralph E. Jossman when he first was made Cashier. The bond is held to be a continuing one and the sureties are held liable, although the bond is old and was never renewed. The suit to collect was brought by Elmer Webster as receiver for the Bank. Buckley—Fred R. Walker, who has been connected with his brother D. W. Walker, in the ownership and management of the Buckley Bank, has withdrawn from the business and the latter will be conducted hereafter by D. W. Walker as sole owner. Ann Arbor—Judge E. D. Kinne re- tired from the Washtenaw county circuit bench Dec. 31, completing thir- ty years as Circuit Judge of this cir- cuit. Judge Kinne has been Presi- dent of the First National Bank here during the past twenty years, and will take up active work connected with that office. Olivet—Lester Tyrrell, a former em- ploye of the Olivet State Bank, but who is now working for the City Ban of Battle Creek, has been given charge of the savings department. Dimondale—B. SS. Harris, the Dimondale banker, is 100 per cent. patriotic. Mr, Harris was designated by the legal advisory board to assist the registered men in Dimondale and vicinity in filling out their quest‘on- aires. He informed County Clerk Ford Monday that he was going to close the Bank doors and devote all his time to the work of filling out the a A Sg TSN PL TR A TE IO CB ti REIN et ak Re NT bt Man Aa EEN RR MICHIGAN TRADESMAN questionaires until the work was com- pleted. The Dimondale Bank is a private institution. Northport—J. F. Mathews, D. H. Power and Glenn S. Whitmore have assumed and taken over the banking business of the Leelanau County Bank, Mathews & Keyes, Bankers, and will conduct the business under the firm name of the Leelanau Coun- ty Bank, Mathews, Power & Whit- more, Bankers. —_2+s——_—_ How to Circumvent the Scheme Sales- man. It is a safe bet that the smooth- tongued stranger who slips into a store with a proposition to increase the sales of the merchant in consid- eration of the dealer signing a con- tract and promissory notes is an ar- rant fraud. The man who has a good propo- sition never asks to be paid before- hand. He never seeks to inveigle the merchant into signing a contract which is impossible of fulfillment or execute notes which immediately turn up in the hands of alleged “innocent third parties.” A good way to test the sincerity of the solicitor is to sug- gest that the words “not transferable” be written in the notes. The way the solicitor will wriggle and twist to avoid entering into an agreement of this kind is interesting to behold. The only kind of a contract any merchant can safely sign is the fol- lowing: Cross Corners, Jan. 2, 1918. My sales during 1917 were $20,000. The Honest Sales Co. proposes to in- crease my sales $10,000 during 1918. In consideration of this undertaking on the part of the Honest Sales Co., I hereby agree to pay the Honest Sales Co. 5 per cent. on the increase in sales above $12,000, such payment to be made in cash at the end of the _ contract period. It is a condition of the agreement that the Honest Sales Co. have access to my books at the end of the contract period to verify my report of sales, if desired. John Hoogerhyde. Aecepted January 2, 1918. Honest Sales Co., By . . . This agreement is so plain in its intent and so simple in its provisions that any one can correctly construe it at a glance. It would not meet the aproval of the wily schemers who are continually victimizing merchants all over the country because it does not embody the catch phrases and para- graphs which are always to be found in the cunningly worded contracts put out by the sales increasing swindlers. +2. Business Gossip From Byron. Byron, Jan. 1—A. M. Chapel has moved his family from over his store +o the residence of M. Delong. for- merly occupied by Dr. R. R. Fox. Dr. Boice has enlisted as a medical doctor and has received a commission as captain. Dr. R. R. Fox and family have moy- ed to Detroit, where he will continue the nractice of his profession. ——E——— Corn Syrup—Except for deliveries on existing contracts, there is little move- ment in this line. With producers sold far ahezd and consumers anxious to continue purchases for future delivery, the extreme scarcity of spot stock prom- ises to continue indefinitely. The mar- ket consequently is decidedly firm. —__--.———— Molasses—There is a quiet market and no new features are presented. Of- ferings continue very light and prices are firmly maintained. Resolutions Appropriate to the Sea- son. That I will get friends, and forget enemies. That I will not only win success, but deserve it. That I will boost the burg that builds my business. That I will do what is right and right what is wrong. That, if I can’t go “over there,” I wil! give over here. That I will watch the overhead for the Zeppelin of waste. That I will get the price right, and then get the right price. That I will give credit where credit is due, but not where it is overdue. That I will believe everything I hear about my competitor—if it is good. That I will be kind to children, chival- rous to women, square to men, and merciful to animals. The End of a Hoover Day. I have come to the end of a meatless day, And peacefully lying in bed, My thoughts revert in a musing way To the food which to-day I’ve been fed. When I think of the cheese and the beans and fish And oysters I’ve had to eat, I’ve no regrets for the ‘‘good old days” I really didn’t miss the meat! I have come to the end of a wheatless day, I have eaten no cookies or pie, I have had no bread that was made with wheat; It was made out of corn or rye; And I like it so well, that when war is past And a glorious victory won, T’ll keep on observing ‘‘wheatless’’ days And I'll eat ‘scorn pone’’ for fun! ———_.- 2+ Service Flag Has 702 Stars. The local branch of the National Biscuit Company on Bond avenue has January 2, 1918 displayed in its window a handsome service flag with 702 stars, represent- ing the Company’s contribution thus far to Uncle Sam’s fighting men— nearly 6 per cent of its male em- ployes, More than a third of the Company's employes are women. A similar flag is displayed at every one of the company’s 200 odd branches throughout the country. Every state in the Union is represented. ——_se > O. U. Hoover. My Tuesdays are meatless, My Wednesdays are wheatless, IT am getting more eatless each day My home it is heatless, My bed it is sheetless, They’re all sent to the Y. M. C. A. The bar rooms are treatless, My coffee is sweetless, Each day I get poorer and wiser, My stockings are feetless, My trousers are seatless, Oh, Lord, how I do hate the Kaiser! Rice—The outlook for an early re- sumption of activity following the holi- days, is held to be excellent, as distrib- uters everywhere are carrying unusually small stocks. ——_++>—____ An engine is not run simply to turn a balance wheel and a store or business should not be run simply to turn a balance for the proprietor. ea : oo : 4 Your wife as well as your sins wil! find you out. BUSINESS CHANCES. For Siale—Patterns and Follow-Boards for Warm Air Heaters. Will sell cheap. The Auer Register Company, Cleveland, Ohio. 499 Wanted—Men or women with $35 cash for one-half interest in Home business plan agency, $5 to $15 per week. Open- ings in Detroit, Jackson, Flint, Grand Rapids, Toledo, Port Huron, Battle Creek, Pontiac, Saginaw, Bay City. Lock Box 97, Dexter, Michigan. 500 You Should Carry All Franklin Package Sugars paper bag. Women who get used to buying Granulated Sugar from you in neat Franklin Packages will prefer to buy Dainty Lumps, Powdered and Confectioners Sugars in the same way. They like the clean, strong packages that will not burst in the market basket or. cupboard as will a thin It will pay you to sell ALL your sugar in the time-saving Franklin Packages. ““A Franklin Sugar for every use”’ Cartons packed in 24, 48, 6O and 120 Ib. con- tainers according to grade Cotton bags of granulated sugar packed im 100 Ib. sacks and in barrels Made from Sugar Cane The Franklin Sugar Refining Company PHILADELPHIA