cal es ce eget eT. — a _ NOTICE TO READER. When you finish reading this magazine place a one cent stamp on this notice, hand same to any postal employee and it will be placed in the he.nds of our soldiers or sailors at the front. No wrapping, no maar one. A. §S. Burleson, Postmaster General. roe ABE AOR Se OVS yi aS | a G ees HAC) ae eee ey SV . MICHIG: Pee JESM ae : s = Ww | Pe eS re ES Giu = as ce - 0 EEK ao ALN’ ERA JE! 3 Go (CTE NZ <> Eee Dea 2 : ee PUBLISHED WEEKLY Vox SN Sa COMPANY, PUBLISHERS ee SWS SOULE Ao ae ROO DN Z: ea - s 2 Thirty-Fifth Year GRAND RAPIDS, WEDNESDAY, JANUARY 23, 1918 Ni ver 1792 / A ; 2 & : sf JESSICA OOO COI ITSO OIA IIIT I OOOO OI III I IOC III TOO OOO aI I I OO ITI II I I IIIT III Pe Strict tk + z s. WHAT DID YOU? & When the war has been won, When our duty is done, When our sailors come sailing the foam; When our men of the air And the guns over there All the Nation is welcoming home; They will come to your door, _ The young winners of war, They will look you up, over, and through, And in word, or in thought, - They will ask, like as not: “Well, we did quite a lot— What did you?”’ When the years have gone by, And the pages are dry That the story of struggle record; With democracy sure, When we’re living secure In the strength of our soul and our sword— '_-In that glorious time To your knee there will climb - Thena boy, ora girl, or the two, And will say, ‘‘Some were brave On the land and the wave, _ Some their ev’rything gave— What did you?” Or it may be at night You will sit by the light Of a fire in a home that is free. You will sit all alone "Neath a roof of your own In some year of the future to be, - And a voice down inside Will say, ‘‘Some of them died, Or they suffered their duty to do, And the ones who could not Give their all gave a lot, Gave their money— say, what, What did you?”’ Douglas Malloch in American Lumberman. JOO OCCU OC OO OOO {AULA REO ARCOLA O GULL OOO OOO OOOO BOI IOI IO oo A tb ACh Ik JEDI KI TOTO IO SSS ISTIC O IO TOTS I IS ISI AAAI 200 I III III IOI III III; dO A I AA A IA ABC UOOUUU UO. QU ULL LUO LULU OULU LOUK AL OOOO OOOO ULC LOLOL LC IEEE IO IOI RII RI RI RI RIOR KKAKKK KIKI KIA TORIES III IORI CII III IO) III IRI IIIOK: Putnam’s Menthol Cough Drops Packed 40 five cent packages in carton Putnam Factory National Candy Co., Inc. - MAKERS Grand Rapids, Michigan Grand Rapids Calendar Co. | PUBLISHERS WEATHER CHARTS, MARKET BASKET and BANK CALENDARS We also carry an extensive line of Wall Pockets, DeLuxe, Art Calendars and Advertising Specialties Order Now Territory Open for Salesmen GRAND RAPIDS CALENDAR CO. 572-584 SO. DIVISION AVE. GRAND RAPIDS, MICHIGAN Ceresota Flour Made from Spring Wheat at Minneapolis, Minn. Judson Grocer Company The Pure Foods House Distributors GRAND RAPIDS, MICHIGAN DUTCH MASTERS SECONDS Will stimulate your trade Handled by all jobbers G. J. JOHNSON CIGAR CO., Makers GRAND RAPIDS Three Sure Winners BRAND | ; Pure : | New Orica We are now packing NEW CROP Pure New: Orleans Molasses in the same standard size cans, full weight. You can also have the same in barrels and half barrels. Oelerich & Berry Co. Packers of ‘‘Red Hen,’’ NEW ORLEANS CHICAGO Se, wena A j y* Thirty Fifth Year GRAND RAPIDS, WEDNESDAY, JANUARY 23, 1918 Number i792 SPECIAL FEATURES. 4. News of the Business World. 5. Grocery and Produce Market. 6. Comparison Shoppers. 8 Editorial. 9. The Ann Arbor Convention. 12. Financial. 16. Woman's World. 18 Butter, Eggs and Provisions. 20. Stoves and Hardware. 22. Dry Goods. 24+. The Commercial Traveler. 20. Prugs. 27. Drug Price Current. 28. Grocery Price Current. Prescott Refuses To Issue Food Cards. Lansing, Jan. 22—That the food card system is coming and coming soon is the unofficial opinion of State officials. George A. Prescott, State Food Administrator, declares, how- ever, that such an order must come from the Federal Administrator and apply to the whole country in order to be effective. Cards issued only in ene state would not prohibit citi- zens of that state from buying with- out cards in neighboring states. Michigan cities continued to-day to beseech the State Food Administra- tion to empower them to issue food cards. Owosso and several smaller cities asked Mr. Prescott to take this step, but the Michigan adminis- trator has refused. No one connected with the State Food Administration will predict how soon the Federal Administrator may be expected to issue an order providing the carry system through- out the country, but the continued demand of Michigan cities now suf- fering from the sugar famine indi. cates that such a step will be has- tened. County food agents have taken charge of a sugar survey, asking all persons who have more than a 30 or 60 day supply to give up the re- mainder for re-distribution. In Ing- bam county alone several tons of sugar were turned over to the county administrator and divided among fam- ilies who were in need. One Lansing man who had just re- ceived a 300 pound consignment by express refused to turn over any of his supply to the administrator. He was permitted to retain twenty pounds, the other 280 pounds being confiscated. In the same way, the Lenawee county farmer who had sev- eral thousand bushels of grain hoard- ed has found himself facing a hoard- ing charge, while his grain has been confiscated. In the absence of 2 Federal order providing food cards, Mr. Prescott has again asked people of the State to do everything in their power to conserve sugar, The shortage is acute throughout the State, and little hope is seen here for a larger supply for some time at least. ——_+~- > ___ Refuse to Pay the Partin Notes. The Partin Manufacturing Co., of Memphis, Tenn., which has been re- peatedly exposed as fradulent by the Tradesman, filed a petition in bank- Giptcy Jan 7 | Whe $78,103.93 and the alleged assets are $377,193.23. As the latter mainly of notes, obtained by induce- ments not in liabilities are consists with modern ideas of honorable business methods, it is extremely doubtful whether the creditors will keeping receive any considera- able portion of their claims. The notes tilched from retail mer- chants by the wily solicitors of this concern were placed in the hands oi the Commercial Securities Co., of Chi- cago, which in some cases undertook \fter the Manufacturing editor of the to effect payment by suit. failure of the Co.) the Partin Tradesman wrote the Chicago house as follows: We note that the Partin Manufac- turing Co., has gone into bankruptcy, which is what we have been expect- ing all along, because every concern which does business in the way the Partin Co. did business must neces- sarily go under sooner or later. Considering the fraudulent state- ments which were made by the agents of the Partin Co. to secure the notes which were turned over to you for collection, I write to enquire if it would be your policy from now on to undertake to enforce payment to these notes by suit. 1 cannot think that a reputable house like yours would do this in view of the. situa- tion, and the false pretenses connect- ed with practically every transaction. I ask this information on my own account, and not at the suggestion or request of anyone interested. I hap- pen to know that a good many well- meaning but weak-backed merchants have been victimized by the seductive solicitors of your defunct client. In reply to this enquiry, the Com- mercial Securities Co. stated that it that the notes it purchased from the Memphis concern that it continue to enfore payment by suit, if had no knowledge were fraudulent and would neecssary. Notwithstandine these threats, the Tradesman advises every merchant who has been induced to utter notes rendered, stand them after the cases have been passed upon for services never pat and refuse to pay except by the court of last resort. ——_2-<_ The difference between the patriot and the slacker can usually be detected at a glance. The patriot devotes every moment during his working hours to the work in hand. The slacker finds time to visit and gossip and idle and discuss the weather and a hundred other topics alien to the business. —_——_—~——___ It is easy to get anythine you want If it happens to be something no- body else wants. Late Banking News. Hillsdale—The First Rank has State Savings increased its from $50,000 to $65,000. oe 4 Capital Stock Litchfield—The Litchfield State Sav- igs Bank gave a banquet last Thursday evening, to the business men of this place. At 7 o'clock they were received by the President, Charles G. Sherk and immediately sat down to a three course dinner. laid) for filty. Covers were After dinner a number of toasts and speeches were given, mostly along pa- triotic lines. The company jeined in a number of patriotic songs. Sasinaw hanks an- Saginaw—Ali nounce that they have increased their luiterest rates from 3 to 4+ per cent. on Savings deposits and certificates of de- posit. The American State Bank, for merly the German-American, which dur ing the seven years of its existence, has paid 4 per cent. on the certificates, will advance the rate on savings from 3 to 4 per cle posits cent. Other banks which h:ve boosted their rates effective January 1, are the Savings Rank and the Commercial National Bank. With the Second National and bank of Saginaw, all banks of the city Pe yple’s are now paying the higher interest rate on savings deposits and certificates while the Saginaw Valley Trust Co. als the rate on the latter. pays Grand Haven—Bernath P. Sherwood, for some years cashier of the Grand Haven State Bank, was last week made President of that institution —_+--__ Beware of the Merchants Gold Stamp Co. Notwithstanding his promise to Prosecuting Attorney lHloftius that he would discontinue the business ot selling stamps uttered by the defaulting Merchants Gold Stamp Co., L. Katz is still undertaking to exploit the sale of the stamp, having recently solicited the merchants of Allegan and Rockford personally, and also sent letters to other tcwns in the State, soliciting orders for the stamps. Again the Tradesman warns its read ers against having any dealings with Katz or the Merchants Gokl Stamp Co. Katz recently admitted to the Prosecut- ing Attorney that he was utterly unable to redeem the books now out-—and there are thousands of them—and his propo- sition to get a portion of all sales to redeem future books is regarded with suspicion by all who know him. ee a A Los Angeles paper boasts that “with twelve factories operating the past sea- son, and three in process of construc- tion, next vear California will assume its rightful place as the greatest beet sugar section in the United States.” It is well known that the beet-sugar belt stretches across the country, following isothermal fines, in a broad but very irregular path. California has room for 1 comparatively large acreag Col ( has ¢ the lead in he sucar production 1 shipped 60,000 5S Of s fF ast ) s against i 45,000 tons s ) Californi It is st | 1S per ¢ ot the ¢ n . mS 5 I nd only 16 per ol Col ) 1 hire? ¢ that gives the C o ‘ mar ed advantage Phe pres eh vrice uld ry nut te cul Wation \ ( bornia ower who harvestec f “e crop of ten tons of beets to the ¢ rece [ his vear 2 sress returi Ht SiO per acre Much me t ugar could easily be produced in Ame ica, the chief difficulty beine 1 i a sufficiently large seal ( lishment Of a factors ee doth England and France, afte amd: a hall years of \ { n selve dr 4 1 id t A S\ t i rT I d regulation li h the voh meth o¢ has broken down. Perhaps. had the rcity 1 ‘ so. great more dem ic oN ippealing to the pa- triotism o pe ple Ment VE ir- ! a nei ( I T e thro oh the war But when the supply « ertal essential commodities less 1 he N tl nal Fe 1 1¢ 5 it r 1 S i IPatter OF SELT-DFeSse ) ( p - Pic tc YO Vithnhou consum Ss Stl utes In the | i States, t has Sey. 4 RS pplies \y : he ( ce Hin Cerra directions nt Little [he Sugar. for ms lable our people ter we t 1w108Nn \llies, will be but from 10 to 15 per cent. under the quantity we eat in al times. No one doubts that wi could) voluntarily diminish our enor- mous per capita consumption of sugar to this extent. +--+. ____ In keeping with the profiteering policy - 1 1 } f farmer, that woOrthy member ot of the society has resolved tu grow no sugar for. lt is understood the factory man- agers are willing to pay $9 per ton, but the farmer is obdurate and insists on the limit price he has established. Like labor untonist, he eetting is good. No regard for the welfare of the country the aing while the or the success of our great strugele against barbarism appears to disturb thy profiteering proclivities of both of these classes. They are for self—first, last end all the time—with no thought for the Government which enables them to } their patriotic fel- plunder and penalize low citizens. —— << Your customers can teach you some things about the successful manage- ment of your business if you give them a chance. GERMAN GOODS NOT IN FAVOR However they may individually feel on the subject of boycotting Germany economically unless that country secures a representative government, the busi- ness men appealed to in the referendum of the Chamber of Commerce of the United States know how futile a public declaration of such a purpose will be. The idea underlying the movement is that its existence is apt to cause enough pressure to be brought by the Teutonic business interests to bring about a change in the constitution of the Ger- ian empire. But, long ago, all the pressure possible seems to have been brought to bear in this direction by such men as Herr Ballin, the steamship mag- nate and close friend of the Kaiser, and others fully as representative, who in- sisted it would be impossible to restore foreign trade unless the good-will of the countries now opposing Germany were obtained. Before that, in June, 1916, the Allies at the Paris Conference declared their purpose to put a tariff wall around the Central Powers after the war that would virtually exclude them from all foreign trade except among themselves. But, despite these things, no effect was produced on Ger- many, where it was felt that trade after the war could be trusted to follow the usual course, and that the average per- son in neutral, and even in formerly hostile, countries would buy where it was cheapest and most convenient for him. Then, too, so far as keeping raw materials from the Central Powers is concerned, the experience in wartime has been sufficient to convince every one that this will be impossible in time of peace. The producers everywhere would also resent the proposition to reduce the value of their products by shutting off one or more of their principal markets. What the Germans really fear is not the shutting off of raw materials or any official or concerted action against their trade or industries. They are aware that their brutality and defiance of all law have aroused the intense hatred of millions in many lands who will never knowingly again buy anything they make. It will be a slow and almost im- possible process for «hem to make head- way against such a sentiment, which cannot be stilled or set aside by any manner of treaty that may hereafter be made or by any change in the form of government whhich Germany may make. What makes it harder is the complete destruction of the intricate trade organ- ization which the Germans built up with so much labor and attention to detail for half a century, and the mas- tery by other countries of so many in- dustries in which Germany had virtually a monopoly. These things are recog- nized by the Teutons, who are going about tc overcome them by their usual underground methods. Knowing that the legend “Made in Germany,” appear- ing on goods, will prevent their sale, they are arranging to establish branch factories for finishing in other coun- tries. Already a branch of the Krupps has been arranged for in Switzerland, and other factories will duly appear in other neutral countries, and even in those which are now hostile, including the United States. The profits will go to Germany and help keep up their bal- MICHIGAN TRADESMAN ance of trade. Their methods in this direction in Italy, France and Great Britain before the war have been re- vealed, and there is no evidence that the German serpent has lost any of his cunning since. COTTON AND ITS FABRICS. Additional proof was given during the week of the sensitiveness of the cotton market due to the artificially high prices, The fluctuations were even more vio- lent than usual, and might have gone to greater lengths were it not for the re- cently adopted rule limiting them. The order for closing down supplies of coal and other fuel was the climax. It should be observed, however, that even at the worst break the price was higher than any one believed it would reach only a few months ago. This was the case despite the decreased consumption of cotton in domestic mills during Decem- ber and the lessened exports of the ma- terial. Last month these exports were nearly 300,000 bales less than in Decem- ber, 1916, and for the five months of the present cotton year they are about runs that it is a duty to consume oysters because such consumption will stimulate culture of those vast fields at the bot- tom of the sea which are now lying fal- low in winkles and sea-horses; oyster culture is unique in that it does not lessen the production of anything else; more hogs mean less corn, but more oysters mean more gourmands. Be- sides, it is a pleasure to eat oysters. Next, the fact that they are compara- tively expensive, in view of the small quantity of nourishment they contain, should worry no one. The only ques- tion to he asked is: Does consumption of oysters, truffles, terrapin, caviare in any degree release other foods for con- sumption? The rich man has a duty in the premises. He must become a Lu- cullus now, in order that the poor man may have enough of ordinary foods. One of the most valuable activities of our Red Cross in France is the work being done on behalf of the civilian populations rendered destitute by the war. Nothing like it for size and com- plexity has ever heretofore been under- An’ the Calories that git you Ef you don’t watch out! An’ An’ Yr the Calories’ll git you you don’t watch out! HERBIE HOOVER. Little Herbie Hoover’s come to our house to stay, To make us scrape the dishes clean, an’ keep the crumbs away, An’ learn us to make war bread, an’ save up all the grease, For the less we eat of butter, the sooner we'll have peace. An’ all us other children, when our scanty meal is done, We gather up around the fire an’ has the mostest fun A-listenin’ to the proteins that Herbie tells about, An’ little Herbie Hoover says, when the fire burns low, An’ the vitamines are creepin’ from the shadows, sof’ and slow, You better eat the things the Food Folks says they’s plenty of, cheat the garbage pail, an’ give all butcher's meat the shove, gobble up the corn pone an’ veg’tables an’ fish, An’ save your drippin’ an’ yer sweets an’ lick clean ever’ dish, An’ don’t get fresh a-talkin’ of what you won't do without, Sophie Kerr, in Life. S00,000 bales less than in the corres- ponding period a year ago. The goods markets continue to reflect the condition of the raw material. In the print-cloths and sheetings, no less than in the more finished fabrics, price advances have been marked and a general disposition continues not to make commitments too far in the future.. Openings of cotton dress fabrics have been well received, the high asking prices not proving a deterrent to orders. Part of the willing- ness to buy is doubtless due to the ad- mirable character of the fabrics shown, and part also to the unwillingness to delay while transportation conditions are so unsettled as to make deliveries uncertain. Sales are pretty generally made f. o. b. mill. This leaves the buyer to worry over the matter of delivery. The United States Bureau of Fish- eries, in the role of the Walrus and the Carpenter, issues a bulletin inviting Americans to eat more oysters. It is so novel to be invited to eat more of anything at all these days that this docu- ment arrests attention. The argument taken by the Society. The retiring Eu- ropean commissioner of the organiza- ticn states that 30,000 refugees from Northern France alone have been taken care of, end are still being taken care of, by the Red Cross. But this is only one phase of the work. Far more in- teresting will be the detailed report to be submitted on the restoration which the Society has undertaken of Northern France. A whole countryside waits to be rebuilt, hundreds of square miles that have been made a desert must be inade to blossom once more. Every- thing, from houses to agricultural im- plements, will have to he put back on the land again before its former inhab- itants can be effectually repatriated. This task, in part at least, the Red Cross has taken over. Cities have been planned and built before now on vacant sites. But probably never has a whole countryside been reconstructed; above all, never under such difficult conditions. Literally, if it succeeds, the Red Cross will have arised to America a lasting monument, ag January 23, 1918 A GREAT CIVIC ASSET. Since Rev. A. W. Wishart returned from France, where he devoted three months to Y. M. C. A. work, he has made from one to three talks each day on subjects pertaining to the war. In every speech he has made he has paid a glowing tribute to the hope, faith and courage of the Ameri- can soldier and the opportunity he now has to assist in the redemption of the world from the Prussian mil- itary system. In the course of his talks he has called attention to some defects in our own system, such as the proverbial boastfulness of the American soldier, the prevalence of too much profanity in the ranks and the utter inefficiency of our War De- partment in sending our soldiers to Europe without the proper supplies and equipment. Because he has told the exact truth and stated it so plain- ly that there can be no mistaking his meaning, he has been dubbed “Gloomy Guss” by afew narrow minded people and one local newspaper has seen fit to attack him editorially. If Dr. Wishart was a small minded man or paid any attention to low brows, high brows or pro-Germans, he might be swerved from the path of duty by captious critics, but he is too keen, too broad and too charitable to waste a moment’s time on carping com- ment. His shining armor penetrates the glamor of romance and reveals the exact truth to his auditors and readers. The truth is what we want now, because an exact knowledge of facts as they are is the only thing which will enable us to act intelligent- ly and effectively. Ever since Dr. Wishart came to the city he has been the target of abuse and vituperation in the church organ edited so many years by Father Schmidt, whose name indicates his origin and, possibly, furnishes a clue to his pro-German utterances in the early days of the war. Notwithstand- ing these bitter personal attacks, Dr. Wishart invited Father John B. de- Ville, a Belgian priest of the Roman Catholic church, to occupy his pulpit Sunday morning and take up a collec- tion for the benefit of the starving children of Belgium, which, happily, amounted to $566. Dr. Wishart’s in- troduction of the reverend father was broad in scope and generous in ap- preciation. In it he stated that this is a time to forget all political di- visions and denominational lines and devote every energy to the service of humanity. This sentiment received the hearty approval of the large audi- ence, Father deVille, in a most em- phatic manner, expressing his acquies- cence in the statement. Dr. Wishart is one of the greatest civic assets Grand Rapids possesses and those who undertake to disparage the breadth and strength of his under- takings and accomplishments fail to get very far except in exhibiting their own short-sightedness and unfairness. Now that we are learning food con- servation table scraps for fowls will be a minus quantity. Yet there will be meal-time scraps aplenty unless we inaugurate a campaign to avoid them. 6 » ~z s ¢ - = j 2 @ * 4 * i ’ a wa 1 P's a > 4 Age! > AY “4 " . : = a < . > » ie of a Ph. a ; $ a ag a re ‘ont \ w 3 “ ef * KX ? @ * fl q e, mY Ps 4 a ‘4 te at; y » € ; } < a nd H o Po ~ January 23, 1918 Pickings Picked Up in the Windy City. Chicago, Jan. 2—Chicago has just about dug itself out of the deep snow drifts and is gradually getting back to normal conditions. It will take two or three weeks longer before the Streets are in perfect condition. Chicago real estate sales are still very backward. There has been very few deals pulled off in the last two or three weeks of any note. The flat building sales and vacant property is at a standstill. _ The Garfield fuel order is leaving its effects on the business in Chicago. Over 500,000 workers are having a torced vacation. Some of the large business concerns are paying their employes for time lost, In some fac- tories, where the help works by piece work, they are trying to figure out a Way so as to satisfy both sides. The great annual Automobile Show will open at the Coliseum Jan. 26, and remain open until Feb. 2, excepting only Monday, Jan. 28, when it will be closed by order of the fuel admin- istration. No doubt this show will be as great as ever, especially in the commercial truck line. This part oi the show is getting a great deal of attention just at this time. At the Stock Yards pavilion last week was held the Poultry show. This affair attracted large crowds. Anyone owning a sleigh or bob sleigh in this neck of the woods could have sure had a great time. There has been plenty of snow and good sleighing. The first time in years Chicago people have had this pleasure. Sert L. Bartlett, who had been rep- resenting the Electrical Cutting Man- ufacturing Co., of Canton, Ohio, has accepted a position with the E. B. Millar Co., of Chicago, covering part of the State of Michigan selling cof- fee. We wish our friend Bert the greatest success. One of the most interesting sub- urbs in Chicago is the Fraternal Homes for orphan children of the Loyal Order of Moose, at Mooseheart, Ill. It is different from most any oth- er suburban town> It is kept up by the Loyal Order of Moose, who have built a great industrial home. This is located thirty-five miles west of Chicago)on the Al Bo & CR. R and is named Mooseheart. It is one ef the greatest homes and_ schools ever built for children. At Moosehart one sees the little babies of the nursery, children of the different halls and young men and women ready to go out and do their work in the world of realities. There are 459 children at Mooseheart, There are 1,000 acres of land composed of beautiful mead- ows and forests. Here the boys and girls learn the practical side -of life. They learn to sew, knit, farm and carry on other lines of trade. Moose Lake, connected with Mooseheart, is one of the most attractive spots in this section of the State. Mooseheart live stock is the talk of many states. The blue ribbon is theirs in almost every contest they enter where pure bred stock competes for high honors From 12,000 to 15,000 persons visit the grounds at Mooseheart every year. It is expected during this year that double this number will visit this great child institute. Anycne visiting Chicago will be well repaid to make Mooseheart a visit. It is easily reach- ed on the Aurora-Elgin Chicago R. R., or about a two and a half hour drive from the center of Chicago. Owing to the heavy snows thro- ought this section of late there has been very few Camp Grant soldiers in the city. From what the writer can hear the soldiers are digging themselves snow trenches. One thing noticeable Monday, Jan. 21, in Chicago, was that the Govern- ment did something that the city ad- ministration has been unable to do, and that is, the absolute control over the question of the sale of liquor in the city. It was impossible to get a drink of liquor, according to reports. MICHIGAN 1RADESMAN This also applied to anyone wishing a shave in the city of Chicago Mon- day. Every barber shop is closed tight. The only razors doing business in Chicago, are the safety razons. Work has been started upon a huge tabernacle on the lake front between Chicago and Grand avenues to be used by “Billy” Sunday in his Chi- cago campaign to open March 10 and to continue for ten weeks. The build- ing, which will be the largest of its kind ever erected, it is said, will be large encugh to accommodate an au- dience of 15,000. It will occupy an area equivalent to an entire city block and is expected to be completed and ready for dedicatory services in six weeks from next Sunday, on Marcn 3. James Sheddon & Co. have the construction contract, Plans for the tabernacle were designed by Mr. Sun- day’s cwn architect. In the main building will be located rest rooms, a hospital, pogtoffice and other cone veniences and adjoining the taper- nacle will be erected a cafeteria. The size of the project is indicated by the fact that it is planned to obtain 1,500 volunteer ushers, 800 secretaries and 6,000 choir singers for the Sunday meetings. The appointment of James Simp- son, Vice-President of Marshall Field & Co., as director of the Chicago Dis- trict Federal Reserve Bank for three years and as deputy chairman of the board of directors is a notable local event. It is reported that Mr. Simp- son has been offered the post of chief cf the procurement division of the re-organized quartermaster depart- ment under Gen. Goethals. The Pulverized Manure Co., now located at the Stock Yards, has pur- chased from Wm. B. Grannis forty- two acres of land in Ejighty-third street, extending from Harlem avenue to the Indiana Harbor Belt Railroad and the Baltimore & Ohio Chicago terminal. Consideration withheld. Work is under way upon a gun shop, 300 x 165, at Ambridge, Gary. It is said that another gun shop will be erected at East Chicago. The Na- tional Tube Company contemplates the construction of a new mill at Gary with an annual capacity of 500,000 tons. It is reported the Federal Gov- ernment has purchased the rails of the abandoned Laporte division of the Gary & Interurban railroad. Arthur Baer, formerly assistant superintend- ent of the blast furnaces at the south works of the Illinois Steel Company, and later of Duluth, will be superin- tendent of the new furnace of the Mark Manufacturing Company at In- diana Harbor. David B. Jones, capitalist, has given to his daughter, Miss Gwethalyn Jones of Lake Forest, two properties in the exclusive North Side residen- tial secticn with a total value of about $300,000. They comprise the Jones family home at 1435 Astor street, 155 feet south of Burton place, west front, 75 x 130, and the Three Arts Club, northwest corner Dearborn and Goethe streets, 112 x 149, ecah proper- ty being valued at between $125,000 and $150,000. The home, which is three stories and contains twenty rooms, is one of the shew places of the North Side, having been acquired by Mr. Jones several years ago and extensively remodeled since then. It was formerly the R. C. Meisenberg residence. The Three Arts Club is a three-story brick structure erected two or three years ago, the funds for its construction having been obtained chiefly through the efforts of Miss Jones, who interested her friends in the institution, which is a school and home for young women of. artistic inclinations. Charles W. Reattoir. —_++.____ A garden for every family that the farms may grow more grain for the Allied armies. —_—_>-2->——__. If one doesn’t believe that honesty is the best policy one should try it. Plan to Save Postage. Now that postage on first-class mail matter has been advanced to 3 cents. many business men are to some ek- tent overcoming this added expense by eliminating the mailing of receipts. A check is always a valid receipt, and to help along this economical move- ment, those who pay bills by check could adopt the following plan: Instead of mailing both the check and the invoice, have a rubber stamp made reading “Paid...... by check NO! 2.12... ” Fill in the date and the check number and file the invoice just as though it were a receipt. If a controversy comes up later, the notation on the bill is as binding as the receipt. The date of the invoice could also be entered on the face of the check, thereby placing the evidence of pay- ment on one piece of paper. —_22+____ Several things which came to the fore during the past week served as reminders to the conductors of business that conditions ways alterations in They mark the require and methods. gradual but inevitable change from the normal routine made necessary by the existence of a state of war. It is more than half a century since such a radical Geparture from accustomed has been inmperative to the people of the ways whole ccuntry, and so the experience is a nove! one to the great bulk of them. The war with Spain was so trifling that it made but a ripnle on the surface of things. The one in progress has stirred up the depths and has profoundly af- fected the callings, the habits and the 3 lives of all people in all directions. In the three great essentials of food, cloth- ing, and fuel the influence of the war has merked, and it promises to be even more so before the been and is most It is a recognition of the fact that extraordinary measures are end comes. needed in such an emergency which se- cures willing compliance with edicts and regulations that would otherwise pro- voke the strongest of protests and re- sistance. ee The Food Administartion is probably more troubled because it has not corn enough in the large Eastern centers to make active prosecution of its wheat- saving campaign possible than because it fears material loss of the stored crop through swelling and heating. Dry corn may be kept for years. Most farm- ers are independent of the elevators for for rough cribs can be for thousands of corn storage, hastily thrown up bushels. It is asserted that this year the early frost left much of the corn soft, and sc liable to fermentation with warmer weather; but it is te be noted that F. A. Walcott, Mr. Hoover's rep- resentative, in food situation, expressed no particular worry There remain nearly two and a half months investigating the when interviewed on the matter. to move what part of the corn crop the may fear to lose with warm and it can be easily dried as received at the mills. As yet we have heard no protest trom those which may farmers weather, fast as agricultural organizations be relied on to make a very effective outery when the interests of the farmer are seriously threatened. ENEMY NO. 1. ENEMY. NO. 2. gains. other one thing. over the top with an Enfield. and the men and women who stay. war-time life at home. In Addition to the Germans The United States Has Three Enemies at Home Wastefulness Blind Economy Gloom WASTEFULNESS. The elimination of waste will save literally billions of dol- lars for the American people, and at the same time not disrupt in any degree the industrial progress of the nation. BLIND ECONOMY. In the conduct of the civil and industrial side of the war. blind economy will be just as harmful as waste. stroying industry, blind economy will lose as much as it ENEMY NO. 3. GLOOM. “For God’s sake, cheer up the people of “France.” Pershing, when they asked him what America could do best to help win the war, The splendid moral of England and France has done more to beat Germany than any Lack of it will give the Hun victory. Adequate information is the most direct route to the avoid- ance of waste and the practice of intelligent economy. The Michigan Tradesman cannot build ships or move freight or go But it can keep cheerful the men who go, It can chronicle that side of the war which refuses to be dark; its unquenchable humor, its unconscious hero- ism, its outstanding figures, and mirror—cheerfully—the swift current of By de- said MICHIGAN TRADESMAN ATMs ee 4 1\ Movements of Merchants. Bronson—Fire destroyed the McEnd- darfer bakery, Jan. 18. The loss is cov- ered by insurance. Vassar—Thomas M. Stephen is clos- ing out his stock of dry goods and car- pets and will retire from business. Lakeview—The Lakeview Hotel has been closed, owing to the prevailing high price of everything used in a hotel. Clare—Charles W. Gould, undertaker, has merged his business into a stock company with an authorized capital stock of $5,000. Jackson—Frederick L. Hopkins, gro- cer at 126 North Mechanic street, died at his home Jan. 19, following an illness of but a few weeks. Kalamazoo—Frank Vermeulen has taken the position of manager of the Home Furnishing Co., succeeding the late Lester Salomon. Pontiac—D. A. Green has sold _ his grocery stock and store fixtures to Ed- ward I. Canvasser, recently of Detroit, who has taken possession. Muskegon—Thieves entered the meat market of Joe Pelon, 93 Third street, Jan. 16 and carried away the contents of the money drawer and some stock. Saginaw—The Nash Motor Sales Co. has been incorporated with an author- ized capital stock of $15,000, all of which has been subscribed, $7,500 being paid in in cash. Cadillac—Oliver Wallin, manager of the Chicago Cash Grocery has announc- ed the opening of 2 branch store at the corner of Mitchell and Chapin streets, Feb. 1, by his company. Muskegon—Castenholz Bros. & Co. have dissolved partnership and discon- tinued the business. The packing plant part of the business was recently sold to the Castenholz-Albers Co. 3erlin—Ralph Burrell, dealer in shoes end hardware, has sold a half interest in his stock to Frank Goodenow and the business will be continued under the style of Burrell & Goodenow. Jackson—The Nash Sales Co., deal- ing in automobiles, has been incorporat- ed with an authorized capital stock of $10,000, all of which has been subscrib- ed, $3,000 being paid in in cash. Saginaw—Charles E. White and Wil- liam H. Mead have formed a copartner- ship and engaged in business under the style of the Oxo-Gas Heating & Light- ing Co., at 106 North Jefferson avenue. Bay City—The Union Truck Sales Co., dealing in motor vehicles and acces- sories, has been incorporated with an authorized capital stock of $10,000, all of which has been subscribed and paid in in cash. . Detroit—The Ide Millinery Co., wholesale and retail department store, has been incorporated with an author- ized capital stock of $15,000, of which amount $11,000 has been subscribed and paid in in cash. Saginaw—Frank & Co., dealing in automobiles, has been incorporated with an authorized capital stock of $30,000, of which amount $19,700 has been sub- scribed, $20904 paid in in cash and $19,490.96 in property. Detroit—The Duane-Fielding Co., selling and distributing non-intoxicating beverages, has been incorporated with an authorized capital stock of $20,000, of which amount $10,000 has been sub- scribed and $3,500 paid in in cash. Jackson—Allen & Dwelle are erect- ing a modern two-story store building with a 40 foot frontage, on South Mil- waukee street, one block south of their present location, and will occupy it with their stock of meats and groceries about April 1. Otsego—Fire destroyed the Otsego Laundry and the millinery stock of Mrs. Kittie Tubbs Jan. 16. The losses are partially covered by insurance. Mr. Der- hammer, proprietor of the laundry, is undecided regarding the rebuilding of the plant Munising—E. S. Walters, Jr., proprie- tor of Walters Cash Grocery, has pur- chased the store fixtures, grocery and meat stock of Arthur E. Miller, taking possession Jan. 28 and continuing both stores under the style of the Walters Cash Grocery & Market. Kalamazoo—D. Graff & Sons, whole- sale and retail dealers in waste mater- ials, have merged their business into a stock company under the style of D. Graff & Sons, with an authorized capital stock of $160,000, all of which has been subscribed, $2,074 being paid in in cash and $97,926 in property. Ann Arbor—At the annual meeting of the State and German American Sav- ings Bank it was decided that the name should henceforth be simply the State Savings Bank. This is in keeping with the action of banks with Teutonic names everywhere in the civilized world. The name “German” must be banished for- ever from the vocabulary of decent peo- ple. East Jordan—Harry Curkendall, who conducts a billiard parlor, cigar, tobac- co and confectionery store, lost his en- tire stock and store fixtures by fire Jan. 16. The loss is partially covered by insurance. The furniture, house fur- nishing goods and musical instrument stock of French & Redmon was also badly damaged. The loss is coverel by insurance. Saginaw—Duncan A. Bentley, for ten years manager of the produce de- partment of the Cornwell Co., has en- gaged in the wholesale produce, grain, butter, egg and cheese business at 406 Lapeer avenue under the style of the D. A. Bentley Co. Mr. Bentley has pur- chased the produce stock of Patrick O'Toole, of Clare, and will continue the business as a branch store with Mr. O’Toole as manager. Paw Paw—W. C. Goodman, cf To- ledo, is now associated with Riede & Baxter and will spend more time in Paw Paw in the Sellick store. Reide & Baxter have bought the Durkee stock at Decatur, and will open the store there next Wednesday. Another stock of goods will be sent to Paw Paw at the Sellick store which will continue with C. E. Mather in charge. Mr. Mather has been engaged in the mercantile busi- ness in Paw Paw now for over thirty- five years, the last five years of which have been in the store of which he now assumes the management. Manufacturing Matters. Detroit—The American Machine Cor- poration has increased its capital stock from $10,000 to $200,000. Jackson—The Sparks-Withington Co. is building an addition to its plant. The new building will be 44x 344 feet. Thompsonville—M. Debold will re- nove his grist mill machinery here from Copemish, early in the spring, erecting a building of much greater capacity. Lansing—The Lansing Shirt Co. has been incorporated with an authorized capital stock of $5,000, all of which has been subscribed and paid in in property. Detroit—The National Chemical Co. has been incorporated with an author- ized capital stock of $10,000, all of which has been subscribed, $3,000 being paid in in cash and $7,000 in property. Jackson—The Jackson Munition Cor- poration, manufacturing and selling war munitions, has been incorporated with an authorized capital stock of $500,000, of which amount $260,500 has been sub- scribed and paid in in cash. Detroit—The annual meeting of the city and country salesmen of the local branch of the National Biscuit Co. was held last Saturday at the company’s fac- tory, Woodbridge street, East. The thirteen country salesmen of the branch cover a territory extending 150 miles north and 100 miles west. Thirty-eight salesmen cover the city territory. E. R. McPherson, manager, presided and re- viewed the sales results of last year. The company’s sales showed great in- creases. The annual dinner was held at Hotel Statler. Talks were made by Mr. McPherson; Leslie Duncan, mana- ger of the Helena, Mont., branch; G. T. McKibben, office manager; W. F. Tra- kat, city sales manager, and R. L. Smith, country sales manager of the Detroit branch. ++ “The spirit of the Lord God is up- on me; the Lord has anointed me; he hath sent me to bind up the broken, to proclaim liberty to the captive, to give beauty for ashes, joy for mourn- ing, praise for the spirit of heaviness. They shall build the old wastes; they shall repair the waste cities; they shall rise up the former desolations. Strangers shall feed your flocks; sons of aliens shall be your plowmen, I, the Lord, love judgment; I hate rob- bery; I will direct their work. All that see them shall acknowledge that they the Lord hath blessed.” January 28, 1918 Prices of Staple Goods Crush German Women. Women’s woolen stockings at $3.60 a pair and shoe laces costing twenty times as much as before the war are just two quotations on a German price list which has come into the possession of officials in this country and is made public by the war board. The list includes quotations on ar- ticles of general use among housewives, and American women will realize on glancing it over what even such a small thing as the purchase of a spool of sewing machine cotton means to-day in the dominion of the Kaiser. The information was obtained despite the censors, as Germany’s censors, able as they are to shut off from the world at large news of much that takes place internally in their country, cannot stop the market reports from filtering through. Here are the quotations of a few prices in Germany in which housewives will be particularly interested. Contrast American prices, advanced though they are because of the war with these: “Cloth, pure worsted and gabardine. Was 72 cents a yard, now $9.60. “Half-wool stuff. Was 38 cents a yard, now $5.76. “Velvets. Were $1.44, now $12. “Sateen. Was 20 cents, now $2.88. “Wash voile. Was 13 cents, now $2.88. “Sewing silk. Was 1% cents per reel, now 15 cents. “Machine cotton. Was 4 cents per large reel, now 22 cents. “Cotton socks for infants. Were 72 cents a dozen, now $11.52. “Ladies’ woclen stockings. Were 66 cents, now $3.61. “Shoe laces. Prices higher than before war.” “There are reasons for this in addi- tion to the mere cost of raw materials,” Says a statement from the food admin- istration. twenty times Germany has cut terrible holes in her textile industries by taking men from them for munition work. She seeming- ly has allowed prices on such things as dry goods to climb without restirction, probably on the theory that this will act as the greatest check on the use of these commodities. Such prices in this country would make American women think we had gcne back to Civil war times, when cali- co went from 12% cents to 50 cents a yard; Lonsdale shirting, from 19 to 85 cents a yard; broadcloth from $2.45 to $5.50, and matches from 62 cents to $2.37 a gross. Beef, cheese, bacon and corn did reach higher notches in dollars and cents in 1917 than at any time in the Civil war. But they started higher. Not one of these commodities has had a rise proportionate to the increase of those days. It is not chance that has kept our commodities from soaring to the same extent as the German goods above listed, but the restraining power resulting not alone from legislation, but from organ- ization for war service by the various industries. Further restraint is to be exercised to keep down prices, as in- dicated by the President’s recent mes- sage to Congress. oa Z ¥ “a i & % “a H January 23, 1918 Review of the Grand Rapids Produce Market. Apples—Winesaps and York Imper- ials, $2 per hamper; Baldwins, Green- ings and Wagners, $5.50 per bbl.; Northern Spys, $6@7 per bbl. Bananas—$4.50 per 100 Ibs. Beets—$1.25 per bu. Butter—The consumptive demand has been very good. The price ranges about %c per pound higher than a week ago on all grades. The make is reported to be very light and the stocks in storage are being reduced very rapidly. If we do have any fur- ther change in price during the com- ing week it is likely to be a slight ad- vance, Local dealers hold extra fancy creamery at 48'4c for fresh and 44%c for June cold storage; centralized brings 1@2c less. Local dealers pay 40c for No. 1 dairy in jars and 30c for packing stock. Cabbage—$4 per 100 lbs. Carrots—75c per bu. Cauliflower—$2.75 per California. Cranberries—$18 per bbl. for late Howes; $9.25 per % bbl. Eggs—The consumptive demand is absorbing the receipts on arrival, prices ranging about 2c per dozen higher than last week. The production of eggs is reported to be extremely light and stocks of storage eggs are being reduced very fast. The future price depends considerably on weather conditions, as we do not look for any increase in the receipts until the weather gets more moderate. Local dealers pay 50@55c for strictly fresh, loss off, including cas- es. Cold storage operators are putting out their stock on the following basis: Extras, candled, 47c; firsts, 45c; seconds, 41c. Figs—10 Ib. layers, $1.65; 20 8 oz. packages, $1.85; 12 10 oz. packages, $1.25. Grape Fruit—$4@4.75 per box for all sizes Floridas. bunch for Grapes—California Emperor, $6.25 per keg; Malaga $8@9 per keg. Green Onions—Shallots, 65c per bunch. Green Peppers—65c per basket for Southern grown. Honey—22c per lb. for white clover and 20c for dark. Lémons—California selling at $7.75 for choice and $8.25 for fancy. Lettuce—14c per lb. for hot house leaf; $2.50 per hamper for New York head. Limes—$1 per 100 for Italian. Maple Syrup—$1.75 per gal. pure. Mushrooms—75c per Ib. Nuts—Almonds, 21c per Ib.; filberts, 20c for Grenoble; Brazils, 18c; Mixed nuts, 16%4c. for Onions—Home grown command $3 per 100 lb. sack; Spanish $1.65 per crate. Oranges—California Navals, $5.25@ 6.25; Floridas, $5.50@5.75. Oysters—Standards, $1.85 per gal.; selects, $2.25 per gal. Shell oysters, $9 per bbl. for either Blue Joints or Cotuits; 75c per 100 for Blue Points and $1.25 per 100 for Cotuits. Potatoes—Up State buyers are pay- ing $1@1.25 per 100 lbs. Radishes—35c per doz. for home grown hot house. Spinach$1.50 per bu. for Southern grown. Sweet Potatoes—$3.25 per hamper for kiln dried Illinois. Tomatoes—30c per lb. for hot house. ——_>-____ The Grocery Market. Sugar—This market is practically bare of stock, with no prospect of im- provement for several months to come. A few carloads of beet are en route from various points in Michigan and cane sugars are expected to put in an appearance in about three weeks. he consumption of sugar in this country is about 85 pounds per capita—35 pounds in the homes and 50 pounds by manu- facturers. Mr. Hoover says we must reduce our consumption to 36 pounds per year, but he is giving the confec- tioners 80 per cent. of the usual amount aud bakers 50 per cent. of normal. It will readily be seen that if this policy continues the reduction in consumption which can be effected in the homes will not amount to very much in the ag- gregate and that the quota furnished manufacturers under present conditions must be reduced in order to conserve cur needs to meet the sugar famine con- dition we face. Tea—Conditions are about the same as those that have prevailed for weeks past and which are largely the result of delayed arrivals overland and the obstacles in the way of shipping goods on orders from the interior presented by the railroad freight congestion. There is a very strong tone to the market, though no quot- able price changes in an upward di- rection are yet to be recorded. Late Shanghai advices by way of London by mail state that as the allocation of enemy ships leaves Great Britain only two smail coasting vessels, the North China “Daily News” strongly urges that tea merchants who were promised that they would be allowed ships for their teas when the enemy shipping was available should now be permitted to make their own arrange- ments, as they easily can through the Japanese, to ship a certain quantity. The journal points out that prohibi- that China is losing rather than gain- ing by her declaration of war. Coffee—The market is off again. As stated, the recent advance was mere- ‘ly the result of speculation and was bound to be only temporary, as the supply of coffee is undoubtedly ex- cessive and will become more exces- sive when the new crop begins to arrive in a few months. Rio and San- tos grades are probably 4c lower for the week. The market does not seem in very Milds, by reason of scarcity, are in a position of their own good condition. and continue firm. Mocha and Java are very scare and show an advancing tendency. None of either grade is coming forward and the trade are working on the small spot stock. Mocha probably advanced %e during the week. Canned Fruit—/Only odd lots are being traded in and the market is largely on a nominal basis chiefly because of the absence of supplies. Canned Fish—Salmon _ continues nominally at unchanged prices. There are some and there, but in the absence of business of any shadings here consequence the market remains firm at the maximum permitted by the Government. Canned Vegetables—Very little in- terest has been shown in this depart- ment during the week. Tomatoes have been held at top prices by can- ners, but there has been no trading because it has been realized that ship- ments were all but impossible under existing conditions. Dried Fruits—The local trade is now beginning to talk of an actual scarcity of prunes before the new crop is available next October or No- vember. There little chance for dispute as to large sizes, although there may be enough of the small sizes to go around. Of course, the commandeering of the popular sizes by the Government will throw the demand on the small prunes, and it is on this theory that the trade is figuring that the supply will not hold out. If this should prove to be true it will be a remarkable experience for the growers. Faced with the largest crop on record, had it not been for their organization in ‘the first place they would have sold out at low prices, and the old story would have been repeated of the packers reaping the profits. Even as it was, the question arose at to how the growers would succeed in marketing their crop, especially at the high prices agreed upon. The war, how- ever, has placed an entirely different face on the situation, and, for once at least, prune orchardists will make big money. Raisins are weaker on the spot, with Sultanas now offered at 8t4c. This is due to the slow demand and the fact that many local houses overbought, Reports have been re- ceived that the steamer Constantino- pali, which is bringing some ship- ments of currants, had been sunk, but no definite information of any kind seems to be MICHIGAN TRADESMAN 5 : eae tion involves not only financial but has been received. An American political damage. The Chinese mer- steamer loading direct for the States chants are unfavorably impressed by is expected to bring a supply. Other- the stoppage of this historic branch wise the market is bare. of China’s exports, and may easily be Sugar Syrups—Production contin- persuaded by the Shanghai Germans ues on a very limited scale, but the held to be favorable for fairly large supplies within the next week or two. Corn Syrup—Demand continues far outlook is ahead of production and the market remains very firm, Tapioca—The spot market is virtu- ally bare and about everything afloat is under engagement as a _ result of recent export purchases. Molasses—Stocks continue to come forward slowly and_ receivers have no surplus out of the many or- very ders for spot delivery reaching them from all quarters. Late advices from New indicate that the en- tire 1917 crop has been cleared. There has been no change in prices here. Orleans Cheese—The reported consumptive cemand has been better the past week. The market is firm on the present basis of quotations and owing to the high price of milk, if there is any change in price it is likely to be higher in the near future. Rice—There are no developments of a character calling for special mention. There is no doubt that a further large business could have been done for ex- port had supplies been available, but everything in the way of Siams, which are given preference by expcerters, ap- pears to have been already absorbed, both here, rolling and on the Pacific Coast, by recent purchases chiefly for shipment to the West Indies, for which export licenses seem to be readily obtainable. Provisions—Everything in the smoked nieat line is firm, at prices ranging about the same as last week, with a moderate consumptive demand. Pure lard is firm, at unchanged prices, with a moderate consumptive demand. Compound is re- ported to be in good consumptive de- mand and prices are very firm on the present basis of quotations, and if there is any change during the coming week it is likely to be a slight advance. Bar- teled pork, dried beef and canned meats are firm and very scarce, prices ranging about the same as a week ago. Salt Fish—The mackerel situation is unchanged. There is no famine by any means, but nevertheless, thing is very high. ———_»+-—____ “We Must Sail, Not Drift.” I find the great thing in this world is not so much where we stand, as in what direction we are moving. To reach the port of heaven, we must sail sometimes with the wind and sometimes against it—but we must sail, and not drift, nor lie at anchor. O. W. Holmes. > A strange thing about advertising is that you may lose more by not doing it than you cculd possibly tose if you did do it. The Friedrich Music House has clos- ed its branch store at Zeeland and re- moved the stock to its Grand Rapids store. every- —_+~>—____ The New Era Spring and Specialty Co. has increased its capital stock from $50,000 to $10,000. MICHIGAN TRADESMAN January 23, 1918 COMPARISON SHOPPERS. Purchases Made By Employes in Other Stores. Of all the very many things that go to make up the problem of conducting the modern retail goods store there is one that executives are almost as loath to talk about with an “out- sider” as they are to show figures dry having to do with sales and profits.’ This is the work of the store’s secret service department, otherise known as the shoppers’ comparison service. To many people it is no secret that there is this kind of a service, that its value to the merchant has been proved time and time again, and that the em- ployes who work in it—the great bulk of whom are women—are known to just as few persons around the store as is possible to the conduct of the business. Often this knowledge is confined to a single executive, usually the merchandise man, but sometimes the head of the business. The latter is true as a rule, however, only in the case of the smaller stores or the spe- cialty shops. The reason for all this secrecy is not hard to guess, for, as in the case of the secret observers in wartime, the more they are known the less valuable they become to the or- ganization served. Perfection in the shape of a shoppers’ comparison de- partment is attained in one respect when it is possible even to keep the shoppers unknown to each other. Were the activities of these shop- pers confined entirely to work outside of the store that employs them there might not be quite all of the present need of secrecy. But, although the most important part of their work lies in seeing what the other stores are of- fering in the way of merchandise and service, they are frequently called upon to make reports on the work of their own organizations. For instance, without giving any indication of the fact that she has just come from an examination of the same department in a rival store, a well-dressed woman will enter the cloak and suit depart- ment of the store that employs her and ask to be shown some coats of various prices. She will note the time she entered the department and, if there is any delay in being served, she will make a mental note of the probable reasons. If the delay is pro- longed, she will note the length of it. On being served she will make mental notes, later to be written out in considerable detail, of the approach of the salesperson, the way the mer- chandise is shown, the selling talk that accompanies the showing, the attitude of the salesperson in case of requests for the showing of several garments before the sale is completed, and a dozen and one other details. In case the shopper has a “charge account,” the attitude of employes who are brought into the transaction ‘s noted, and also the length of time it takes to complete the sale if there is more than the usual unavoidable de- lay. Reasons, probable or actual, also are made note of. Sometimes the whole process is timed whether there is a delay or not. In the case of a “cash-and carry” purchase there is further timing and noting of attitude on the part of the salespersons. The timing, which is done carefully, in or- der not to “gum the works,” includes the period required in which to deliver the purchase wrapped up, to get change, etc. When goods are to be delivered “special,” a report is made on the time of sale and the time of delivery, and in the case of a regular delivery the same thing is noted. With all this and other necessary data in hand, relating both to the em- ploying store and the rival one, the comparison shopper will make out her reports. In case the rival store makes a little better showing a quiet effort is made by the proper execu- tive to bolster up the service where it apparently is weak. If there is a marked discrepancy in favor of the rival store, more vigorous efforts to search out and correct the weakness are put under way. When discover- ed, the person responsible is apt to “hear something.” In view of these and any other duties they may be called on to per- form inside the employing store, it is obvious that the value of comparison shoppers would be seriously lessened were they to become known to any of the store’s personnel. Special pains could be taken by salespersons and others in dealing with them and the merchandise they “buy,” with the re- sult that the merchandise man or the merchant himself would get highly optimistic but misleading reports, to the detriment of all concerned. Pret- ty much the same thing would be true in case one store’s shoppers became known to employes of another, for it would enable the latter quite thor- oughly to “camouflage” the proceed- ings with rather annoying results. While the work performed by com- parison shoppers in keeping the serv- ice of a store “up to scratch” is very valuable, it is quite generally con- ceded in retail business circles that the best results these workers get have to do with reporting on the merchandise offerings of other stores. It is asserted, for instance, that while a customer might not patronize store A because it delivered an article twen- ty-five minutes quicker than store B, she would be pretty apt to go to the former if it were selling that article 25 cents cheaper than store B. It is the reporting on merchandise comparisons that is the hardest part of the comparison shoppers’ work. Not only must they be sufficiently well-posted on various kinds of mer- chandise to recognize why their store, say, charges $5 for a certain article when across the street apparently the same thing is being sold for $4. If they are not so qualified their reports are unfair to the buyers and, in the long run, injurious to the business. As to ready-to-wear, which depart- ments have in so many stores become the main producers in late years, the comparison shoppers must know prac- tically as much as the buyer about the merchandise. Not only must they know style and fabrics, but they must be able to make rapid but careful men- tal notes on workmanship, general salability, etc. One of the hardest parts of the work of comparison shoppers arises from the fact that they have to do it,'more or less figuratively, on the run. Examinations of garments, for instance, must be quick and thorough, for to mull over one, carefully ex- amining each important detail, may, arouse suspicion in the mind of some observing employe. When this hap- pens it is up to the shopper to move on to some other department or, bet- ter, to some other store. Less bulky or intricate merchandise is easier to examine, yet even on these things too much time cannot well be risked. One of the real problems of com- parison shoppers is to be fair to the buyers and to do their full duty to the store at the same time. Often this calls for drawing the line in a certain comparison mighty fine and always, according to buyers, in favor of the store. It is because of this that these shoppers are regarded by buy- ers with mingled feelings. Some of the latter regard them in the light that the public has come to look on spies in wartime; that is, not as per- sons doing valuable work for their employers, but as elusive, sneaky be- ings. Other buyers, more tolerant and, possibly, better merchandisers, are said to regard them as necessary evils yet something to be wary of withal. ——_.2->___ New Things in Millinery. According to the current bulletin of the Retail Millinery Association of America, one of the large wholesale houses here is featuring highly-lustred fine black straw similar to lisere, but sewed differently, which is known as “Es Caryo.”’ This straw is shown in blocked shapes, and to give it a soft effect is combined with Georgette, faille silk, taffeta and satin. It is of- fered in a number of shapes, trimmed with wings, large quills, flowers and large, wide ribbon bows. The bulletin also says that some of the smartly-dressed women on Fifth Avenue are wearing ostrich turbans that are made of ringlets of ostrich. These are not pasted ostrich hats, it says, but have the feathers “tacked” on, giving a soft, fluffy effect. The colors seen include sand, brown and taupe. Light blue also is a popular color here at the moment, including such shades as turquoise, old China, delft, Copenhagen and pastel. In som: cases the entire hat is made in one shade, while others have facings cr trimmings in these different shades of blue. —_—_»> 2+. ___ A Safety-Valve. A good laugh is a_ safety-valve. When we become so intense that we cannot argue without getting mad, we ought to go aside and laugh at ourselves, and then come back and try it again. The comic is a part of human life. We have no right to cen- sor it out of our daily existence simply because the nations happen to be at war. The very reason that the world is dark is an argument that somebody should laugh. The world would be unendurable if there were no one in it any longer capable of laughing. Ii we wish to live through this war we must use everything that is within us —and one of those things is our sense of humor. Inefficiency of Our Department Heads. It is a pity that your editorials on the gross blunders of the Wilson ad- ministration, due to the appointment and retention in office of so many in- competents in official positions, can not be read by every citizen in this blessed land of ours. We are asked to stand by and uphold our President. There is no doubt nearly all of us in this country do it, but I confess, to use a figure of speech, the arms com- mence to grow tired to uphold him when results show that men he ap- points to office are incompetent, and the President strenuously continues to uphold these men. The gross incompetency brought out in the investigation of the Sena- torial committee into the administra- tion of the War Department, and the remedy sought by our Fuel Adminis- trator, to cover up past blunders, is staggering. The result means a prolonged war, an increase in the number of lives to be sacrificed in the war, an adding to the suffering of our boys at the front, an augmenting of our war debt, and that of every nation associated with us in this war, and an increase in our income taxes. There comes a time when patience ceases to be a virtue and silence is un- patriotic. In the name of common- sense, why is there not a cleaning out of the incompetents who are in con- trol of different departments? Europe praises us and our doings. It cannot afford to do otherwise. In its heart, it must be disappointed at the inefficiency displayed by some of our department heads. C. MR. —_>+ > Lively Notes From a Lively City. Owosso, Jan. 21—H. V. Pierce, of Morrice, has sold his stock of gen- eral merchandise to W. Davis. He has closed his store and will move his family to Lansing in the near future. Speaking of coal, the boys were dis- cussing the coal shortage while wait- ing for a snow bound car this morn- ing. Everybody seemed to be short in futures except Fred Hanifin, who claims to have a supply for the sea- son. The writer ventured to enquire how it happened. “Well,” says Fred, “T bought a couple of tons of coal last fall and had it put in a long narrow bin in the basement. As we have only a common short handle shovel, we have used what we can reach. Pre- sume if we owned a long handled shovel we would have been out of coal, same as the rest.” “Say,” Fred says, “How do you pro- nounce Bolsheviki?” We read with considerable interest, the advertising stunt by W. L. Hay- ward of a dealer who advertised Mc- Guire’s fertilizer by offering a prize for large potatoes. We don’t want to seem inquisitive, but as Mr. Hay- ward neglected to mention, we did wonder about how many bushels oi large potatoes this dealer had laid away for winter after the farmers had gotten through handling them in’ free gratis. _W. F. Markham, of Markham & Ballard, at Pompeii, who sold his large stock of general merchandise which was removed to Mt. Pleasant, is put- ting in a small new stock of grocers’ sundries, cigars and tobacco, which will be conducted, together with the duties of village postmaster, under the name of W. F. Markham. Honest Groceryman. ——»++—____ Many a man who runs for an office doesn’t seem to get anywhere. “i » * a \ 4 ‘mam * * 4a ‘GY Lf %s » e < aa A a i aa, f | 4 + ted * ‘ be a 4 4 7 i» . “my, * aA . LOS iT ~ Cg en q eee 4 - k > aS . * 4 & i & i’ . « “ft i> ~ c » 4 as - i“? > bf ‘a a < * 4 . ™ f hi ae 4 > 4s ‘ , ~ a - SS | ) ‘a . + * F wa ie Lg a \ 4 ‘(my ‘an. * ‘GY Lf e > > e < Re 4 uf aS h { 4 2 [ket * t ee a » - 4 7 i» « » y 4 * a4 .. WA ‘4 we ~ a “04 a « eee 4 - r a , > MDS - - 4 i a& 5 & r - » 4 * 6 >” <4 ; i» 4 as - ~ > * > * % a» a4 “7 4 ’ ™ of bie . 4 > » January 23, 1918 Preachment on Patriotism in Busi- ness. He does business only one way. He discounts bills from date of re- ceipt in good order. He has the cash to pay. for all he buys. He buys no pig in the poke. He pays all his bills by personal check. If his way conflicts, they do not deal. He can deal with houses “His Way.” They are glad to get his business. Here, then, is a dealer who will not do his bit to help matters along, but opposes all rules of business by wanting it His Way or none other. He does not recognize the manufac- turer’s trust in him that he will pay by shipping him on his order. He demands that the manufacturer show him the goods in his own store before he ac- knowledges liability. He is not con- sistent. many business A buyer who does not send cash with order expects the manufacturer to ship the goods and trust him to pay. The gecods are shipped on published con- tracted terms, which are recognized by the dealer when he orders. The manu- tacturer so ships and trusts him. He secures clearance bill from railroad and from that point the consignee is re- sponsible for them. The transportation company, because of unusual war con- gestion, is unable or does not deliver until after the contracted term period. Now this dealer holds he will not trust the manufacturer, now that he has ship- ped the goods, as manufacturer did trust him that he would pay. He is incon- sistent, and takes an unethical position. Barney Langeler has worked in this institution continuous- ly for over forty-eight years. MICHIGAN TRADESMAN It business was to be done that way it would be all one-sided. It will also be noted that he prides himself on paying with personal check. Here further is he inconsistent, since he looks to the manufacturer to trust in him to the extent that his personal check is good. In line with his principle, man- ufacturer could consistently demand to have his check certified or show of cash behind the check made, as his check is not cash until his bank stamps it. It is also noted that he will only do business that way, and finds plenty of firms who will consent to it. Yes, unfortunately there are many who are also equally un- ethical and do business on hook and crook principles. This is one reason why it is held that 90 per cent. of busi- ness fails. When all is said and done, if it is proven that this kind of a dealer is good, shipment would be warranted were it not for his stand to discount from date of receipt of goods. This is contrary to terms and contrary to business. If insisted upon, we should say it was good business to refuse such an account absolutely. The Seven Sins in Storekeeping. Lack of method. Lack of diligence. Lack of courtesy. Lack of diplomacy. Lack of perseverance. Lack of optimism. Lack of co-operation. —_»>+.___ Most men enjoy but a small circle of friends—advertising will extend your circle around the world. Barney says— “Buy ‘NEDROW’ Coffee at small expense— How the Salesman Can Help Car Loading. loading rules, permitting shipments of mixed merchandise in the Broader same car, will often enable the salesman to increase car loading, according to Frank Mullivan, a St. Louis traffic man- ager, who says: “Take canned, goods. Canned goods in every form move in mixed carloads, and the dealers and distributors of those commodities have the privilege of mak- ing up mixed cars of the various items. The man who is a manufacturer or a dealer in goods which do not mix under the present ruling is compelled to ship the | g in straight carloads or at the l. c. 1. rate, and naturally he must have a lower rate and a lower minimum than were he al- lowed to ship the various items which As an To some territory we have an item taking a minimum of 30.000 pounds, another item taking a minimum of 30,000 pounds, and still another item taking a minimum of 24,000 pounds; all three of these items are rated identically the same, and it is rather a difficult matter for the shipper to go to his trade demanding that he increase the order en the 30,000 pounds to 50,000 or 60,000 or 70,000, and likewise the next two, of he manufactures in mixed cars. tilustration: course, increasing them proportionately. The receiver simply says, no; all we want is # minimum carload; we do not want to tie our money up in twice the amount of material necessary. If the tariffs had provided a broader mixing privilege, and all three of these items could be mixed, two cars could easily have done You can see where it places him. It ought to sell at forty cents.”’ WoRDEN GRAND RAPIDS— KALAMAZOO (GROCER COMPANY 7 the work required of three cars, and a total weight of only 84,000 pounds mov- ed in the two cars as easily as though three had been used. We would suggest that the mixture of these three items increases revenue, conserves equipment, and the could no doubt be advanced in this case to 40,000 pounds, which wouid guarantee the use of two and 80,000 pounds moved, as a minimum, but it is more than probable that the full 84,000 pounds or more would have moved in the two cars. This illustration two have the carriers secured a greater revenue at a less ex- minimum cars shows that cars cone the work of three; pense, because it was not necessary for them to handle three cars.” —_++>—____ Why She Didn’t Come Back. * The employment manager of a cer- tain another store not long ago and saw one of his former help coming from the employes’ en- trance. She had left the first store to get married and had left a good record behind her. store passed The employment man was surprised to see her work- ing for another store and told her so; also that she could go back to her old position whenever she liked. “I know it,” the girl replied, “but if I went back to ——'s now, all the girls I know there would tear me to pieces with They would say all kinds of mean things about me and ‘knock’ my husband in the bargain. I am only filling in here for the holidays, and I came here be- cause I didn’t know anybody and no- body knew me.” their tongues. THE PROMPT SHIPPERS (Unlike any other paper.) Each issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY, Grand Rapids, Mich. Subscription Price. Two dollars per year, if paid strictly in advance. : Three dollars per year, if not paid in advance. Canadian subscriptions, $3.04 per year, payable invariably in advance. Sample copies 5 cents each Extra copies of current issues, 5 cents; issues a month or more old, 10 cents; issues a year or more old, 25 cents; issues five years or more old, $1. Entered at the Grand Ranids Postoffice as Second Class Matter. E. A. STOWE, Editor. January 23, 1918. MADE A MESS OF IT. To remedy his own long accumulating blunders, the Fuel Administrator made one still more gigantic. We do not mean that some form of restricting the consumption of fuel has not become nec- essary, but if the thing was to be done, it should have been done decently and What we actually had is hys- teria piled on hugger-mugger. We had once inexcusably precipitate and confused. There was no wide con- sultation with the interests involved— or threatened with deep and perhaps needless injury. Millions of protests were heard after the fact; before it, a mere trickle of advice was sought or had So the step taken that, at first, the thunderbolt was dated for Thursday. Even when put off until Friday, the terms and scope of the order were still uncertain. The result was that the business of the country East of the Mississippi was thorwn into a chaotic condition, no one knowing ex- actly what he was to do or why. It may not be for the Nation to reason why, but it is sure that some one blun- dered. The proof stands nountain-high before the eyes of amazed citizens. in order. action at inconsiderate was Into the official optimism at Wash- ington, the outcry from the country penetrated and conveyed a double lesson. One part of it was that special com- petence for special tasks. Because the President knows and likes and admires a given man, it does must be sought not necessarily follow that he is the man for a particular job. General ability and good will and industry cannot take the place of peculiar knowledge of the That Mr. Garfield has made a mess of coal distribution one work to be done does not need to go beyond his own official utterances to All last October and November he was assur- ing the country that there would be for all. His infallible “priority” orders would make certain of that. He was headed straight for a breakdown and a smash, but did not know it. You can hardly say anything administrator worse than that. He may allege that the system under which he had to work was at fault, but this is the very point of the second lesson which the Government is being roughly taught. This is that State So- cialism is no panacea and will not work automatically any better than any other theory or plan of government. To show. coal enough of an MICHIGAN grasp all power and centralize all func- tions at Washington will be of no avail unless Washington is built to endure the strain. Immense fussiness, in place of reasoned activity; solutions without end on paper while the real problems are scarcely touched with the tips of the fingers; the appointment of countless agents and committees; consultations with no action resulting; the everlast- ing heaping up of words and advice and good wishes—this is not efficient govern- ment. It is the feeblest kind of doc- trinairism. If this is the State Socialism which is to bring millennial happiness after the war, hard-headed Americans will look twice at it before they desire another dose. They will net be so anx- ious to run with all their troubles to the Little Father at Washington when they see that his head easily gets into a whirl and often he is as one that beateth the air. Congestion of freight is bad; but congestion of intelligence is worse. It hardly needed a blow on the head to make the country believe that the Government at Washington was not the best of possible governments. But the startling order of the Federal Fuel Ad- ministrator was like a surgical opera- tion to force that conviction into all brains. It uncovered a long series of ecvernmental blunders. The order Gates from last week, but the mischief dates from months back. Men of ex- perience in the coal trade gave repeated warnings to the Administration as long ago as last June and July, that there was danger of such a crisis as has been precipitated upon the country. But they were smilingly disregarded. The talk now is of the blizzard having deranged all plans. But the real blizzard struck the Administration last summer and buried it under drifts of ignorance, com- pdacence and_ shortdsightedness. Un- usual cold weather is now offered as the excuse. But the official mind of Wash- ington was frozen up first of all. Think of the bare facts! Ten million tons more anthracite were mined in 1917 than the year before. The 1917 production of bituminous coal was forty-two mil- lion tons above that of 1916. Of this vast amount, this adequate supply, we had an all-wise Fuel Administrator to regulate the distribution, but now he makes open and abject confession of that failure. A tremendous loss hangs over the Nation, but the Nation is rich enough aud great-hearted enough to submit to it if it be necessary as a war-measure. The United States always has flounder- ed out of its difficulties, and we believe that it will out of this one. But it will not and should not lightly forgive re- sponsible officials who have ignorantly and blindly run our heads into a noose which foresight and resoiution and en- ergy could have enabled us to avoid. A Grand Rapids German named Mohr proposes to have his name changed to Moore in order that his Teutonic origin may be obliterated. Every German with a Teutonic cognomen better get busy at once if he expects decent people general- ly to patronize him or speak to him or treat him as a human being. eee In the school of business experience, those who advertise seldom go through the failure class. TRADESMAN NOT APT TO HELP BUSINESS. It was the way in which it was done, rather than the action itself, which aroused the wrath of so many business men at the order of Fuel Commissioner Garfield toward the close of the last week. That so drastic a step should be taken without notice to, or consulta- tion with, the interest affected was re- garded as a direct blow at industries already too much hampered by war re- strictions. But, after the stilling of the natural resentment aroused at the sud- denness of the order, business men be- gan to turn to with a determination tu make the best of it and have as little em- barrassment as the circumstances would allow. In this they were aided much by the modifications made by exemp- tions, under which munition plants and cloth and clothing factories making army goods were permitted to go on with what is fairly Government work. which now takes up a large percentage of their capacity. Especially hard hit were those engaged in the women’s wear industry, because this is the height of their busy season and Easter comes more early than usual this year. But concerns in this line of work have a way of making up for lost time, that was learned in the past, when strikes of long duration were wont to occur. Among mill men, although the conse- quences of the crder were dcplored, there was a disposition to look for coun- terbalancing benefit. Chief among these was the hope that the railway freight congestion, which has been making de- liveries so uncertain, would be relieved. But there remains, none the less, some apprehension as to the effect of the or- der in its influence on the minds of the purchasing public. Sudden shocks of the kind are not apt to help business. CANNED GOODS SITUATION. The trade is pinning a great deal of hope to the action of the Government on the theory that railroad conditions could not have been worse and almost any change therefore must be for the better. There have been practically no arrivals for several days and shipments cannot now be made without special per- mits. Consequently it has been a case of struggling along as best one could in the hope that something would hap- pen that would help matters. Whether Dr, Garfield’s order will have that effect remains to be seen, but there is a good deal more optimism in the food trades than appears elsewhere, possibly for the reason that food is for the most part exempted from the operation of the regulations, but largely because condi- tions have of late become intolerable. Business has been limited almost ex- clusively to such odd lots as have been available on the spot and these have been few. An attempt to straighten out snarls has been the principal occupation, while, of course, there has been more or less interruption due to stocktaking. GROSS BLUNDERING, All industries are roped together. They are mountain climbers. They can climb no faster than the slowest one of them. One would think that mountain climbers are roped together so that if one falls the others may hold him; but Mr. Garfield seems to think that they are tied together so that if one fall, he January 28, 1918 may drag the others with him. Instead of speeding up railways to keep pace with other industries, his plan is to stop other industries so that the railways may catch up. But if present conditions continue, what assurance is there that the present is a permanent cure? Does the Administraticn figure that industry is going seven-sixths as fast as the rail- roads, and must cut down one day a week every week for all time? _—— Two Americans returned from Rus- sia the other day by way of Germany. Permission to cross hostile territory is explained by the. fact that these two men had been engaged in relief work among Teuton prisoners in Russia, a service which Berlin at its bitterest was moved to recognize. With so much suf- fering in the world comparatively slight general attention has latterly gone forth to the prisoners of all the belligerents. It has become the habit rather to think of them as a sort of labor reserve for the enemy and a possible source of re- cruitment for the front in case of a separate peace. Thus in Germany’s pos- sible effort against the Western front, if peace comes with the Bolsheviki, there have been counted in the two million Teuton prisoners in Russia. But it is a cuestion how many of these two million men survive at all and how many in anything like a tolerable condition. We get a hint from one source. The num- ker of British prisoners in Turkish hands was officially given the other day at 340 officers and 1,959 men. Now, at Kut alone the Turks took 8,000 British prisoners, so that the wastage in less than two years has been 75 per cent. Even Russia offers better conditions than Turkey for the enemy captive, but those conditions are bad enough. One can only wender what is now the state of the hundreds of thousands of Aus- trians who fell to Russia during the first year’s campaigning in Galacia. Lloyd George makes a most effective point when he reminds the world that neither he nor Woodrow Wilson has had a reply to their outlining of peace terms from any responsible German source. There have been censored ar- ticles in the German press based ap- parently upon more or less incomplete reprinting of the two speeches, but there has been no measured reply from any authoritative source. It has been an- nounced that the Chancellor would an- swer, but nothing has yet filtered through the lines. This in itself is proof of the great confusion in Germany arnd_ the absence of a determination as to which policy shall control. We hear much of the triumph of the military party, but as yet there is no clear indication as to what is happening or has happened. This state of affairs cannot, however, continue very long; by the end of this week there must be some official reply from Germany; it would hardly seem as if the masses of the people and the press would be content to have the gov- ernment delay further. At any rate, it is Germany’s move, the whole burden cf the peace argument now rests upon her, and likewise the terrible responsi- bility for the continuance of the war. cena eee a “A man is soor. forgotten after he is cead.” Not so with those who knew how to advertise. x - ‘ ‘ > ” + iq _' ~ e af » + or a ¢ > i* eee « ae ig 4 % e ’ nee - » 4 4 A&A 7;> > ¢ ‘ % .4 iy 4 > 4 , * a ” > + - ~ . ‘a> e< ~~ 4 . «4 & a 4 > , q ie » - 7;> January 28, 1918 THE ANN ARBOR CONVENTION Special Features Which Invite a Large Attendence. Petoskey, Jan. 21—In preparing our programme for the annual convention to be held at Ann Arbor on Feb. 19, 20 and 21, our officers had in view the direct object of making it the most educational, instructive and_ helpful possible to the average merchant in helping to meet the various and com- plex problems of the coming year. The questions to be discussed are those which will affect our business most and the people who discuss them are successful and leaders in their particular lines. Ann Arbor should be an ideal place for our meeting. They have an ex- cellent local association consisting of live, courteous and up-to-date mer- chants who will do everything possi- ble for our entertainment. They have one of the best and most successful credit rating departments and general delivery system in the United States. both of which will be visited and thoroughly inspected. The hotels and restaurants will maintain normal rates and to those who prefer good accom- modations will be reserved with private boarding houses. It will also give us a chance to visit Michigan’s great university, as well as a rare op- portunity to learn something along the line of our own business. Let every member come, bring their fel- low merchants, be on time the first day and attend every session. To such only can the greatest good come from their attendance. I shall endeavor to mention some of our speakers and our reason for plac- ing them on our programme—a copy of which will be feund on another page of the Tradesman. Every member should be carefully registered and attend the opening ex- ercises. The reports of our State officers will reveal many things that are necessary for us to know and they desire your presence. Any _ sugges- tion or recommendations should be sent beforehand to the chairman of the various committees. Especially do I urge you to mail your perplex- ing questions to the chairman of our question box committee, C. Christenson, of Saginaw. The local secretary of every asso- ciation should be on hand when his name is called with a short, concise report of his association. It would be better to bring them written. The visit to the two manufacturing plants will prove interesting and in- structive. At 7 p. m. Tuesday Mr. Mathews will discuss “Duties and Opportunt- ties of Clerks.” He will point out that a real live clerk has an opportuni- ty if he will take advantage of it. He will show us that we should assume responsibilities toward and give ad- vantage to clerks. He is the first clerk who ever appeared on our State programme. He has a wondertul self- made record and his address should be heard by every merchant who is interested in his clerk’s welfare and by every clerk who aims to accomp- lish something in life. After his address a smoker will be held and a general good time enjoyed by all. The usual banquet, this year, will be dispensed with, owing to food conditions. Wednesday a. m. will be devoted to a visit to the central delivery sta- tion, the abattoir and the university. Don’t miss these. All are excellent. If you are a butcher a visit to this upt-o-date State abattoir will show you where your profits have been going and your only remedy. In the afternoon will come a live discussion from our question box, on which you should come prepared to take an active part. This will be fol- lowed by a full explanation of the de- livery system by its successful man- ager, Charles Kyer. Extending credit will be handled by our State Secretary, J. M. Bothwell, who has visited every MICHIGAN TRADESMAN credit system in the State and who will give us the best to be had. Geo. Geisendorfer, one of the owners of the abattoir and a_ successful and model retail market, will tell us how to solve our meat problems. Wil- liam R. Roach Michigan’s greatest canner and a National figure in the canning industry, will give us a his- tory of this great industry and his talk will more than repay any live merchant for his trip to Ann Arbor. Frank S. Gainiard, of Jackson, who has been a successful retailer, travel- ing man and who is now a wholesaler, will handle the great problem of the successful distribution of foodstuff. Fred L. Woodworth, our State Dairy and Food Commissioner, will again be with us and tell us of the work of his department. Every merchant should hear George A. Prescott, our State food control agent, Mr. Prescott has been dis- cussed, pro and con, by every dealer of our State. That he is producing results is shown by the present prices of many staples. Let us hear his side of the question and the necessity for control. A full understanding of this great question and our hearty co-op- eration will help win the war. No delegate should miss the concert at the great Hill auditorium. The concert and the great auditorium will repay you. Thursday, the last day, will be a day of business mostly and you are expected to be there and do your part. No report should be missed. The only deviation from business will be the address of J. A. Cunningham, our National officer of Dubuque, Iowa. He is an excellent speaker and will give us some live facts. Don’t miss this. The election of officers and choosing a place for our next conven- tion will close our programme. A world war in which the retailer plays an important part, a bad condi- ticn in the retail business, with prices, costs of operating, freight service and every Statistic and guide in the past shattered, together with an excellent programme, should make this the greatest convention in our history. Every retailer who desires to do his full duty by his country and his busi- ness should be present. Do your part. Drop your work and help to make the convention a success. J. A. Lake, Pres. From Bothwell. Cadillac, Jan. 21—Seven thousand, one hundred and five of you are en- Stirring Appeal Secretary joying the advantages that are brought about by the President of the National Association spending his time in Washington co-operating with the Food Administration and advising with them as to the measures that might be injurious to your interests. He is safeguarding your business, so far as possible. He is neglecting his own grocery business in Daven- port, Iowa, in order that your business may not suffer more than is necessary. Who is paying his expenses? Are you? I wish I could holler straight into your ear, are you? Four hundred and forty of your are helping. What are the rest of you doing? Are you deserving of the name reported to have been given you by our Deputy State Dairy and Food Commissioner Browne of war profiteer. Our country is at war. It is your duty to help pay the expense of our worthy President while he is helping our Government and_ safeguarding your interests. Last year the amount paid into the treasury from Michigan amounted to only 1% cents for each one of you, but the total amount was paid by the few who are co-operating. Stand up before a mirror, look your- self square in the eye and ask your- self if you are worthy of being called a progressive merchant if you are not helping in the way you should. Who paid for the garnishment law as it now stands? Did you? TWENTIETH ANNUAL CONVENTION Retail Grocers and General Merchants Association ( 2:00 P. M. co Go — ty WW Cad meme WwW ~~] 9 1:00 P. M. ness that your profits may be sufficient to cover all your expense. of Michigan TUESDAY, WEDNESDAY, THURSDAY 19, 20 and 21 of February, 1918, Ann Arbor, Michigan The officers of the above named Association take pleasure in presenting this year a program that is to a degree of a very much different type than anything heretofore offered, the entertainment portion will be one that will show in the most becoming manner the ability of the Convention City as entertainers while the addresses will be such as treat directly on subjects pertaining to your business. The Merchants Credits Association of Ann Arbor are going to the limit in their endeavor to make your visit to the city of Knowledge and Homes one of pieasure as well as prcfit and they assure us that ample accommoda- tion is obtainable for both vourself and ladies. Immediately on arrival in the city report at the Convention Headquarters 109 East Washington street where you will register and receive badges; and where you should have your mail and telegrams addressed, where you will also find local and long distance telephone service, stenographer and rest rooms. 1:00 A fs BP. :00 P. -30 P. :00 P. :00 P. :00 P :00 P 00 P 20 P :00 P :00 P. 230 2 :00 P :00 A Ls . M. . M. 15 PM. 745 P. M. . M. . M. . M. . M. . M. _M. :00 P. M. . MM. f. f. TUESDAY, FEBRUARY 19. Reception, Registration and presentation of badges Meeting called te order by Chairman......_..... Charles Kyer SONG: NMEA el eee ae Audience Invocation. Mddeess of Welcome.....2...........2. Mayer E. M. Wurster Response 2 6) President J. A. Lake Roll call of State Officers. Report of State President __.......2.6.. 2. ils, J. A. Lake Report af State Secretary _..<............._.. J. M. Bothwell Report af State Preasurer .|............... 22... C. W. Grobe Appointment of Committees. Chairmen of Committees—Credentials, M. J. Maloney, De- troit: Resolutions, Leonard Seager, Cadillac; Ways and Means, F. D. Avery, Tecumseh; Order of Business, L. D. Hobbs, Bat- tle Creek; Auditing, V. J. Tatham, Saginaw; Legislative, John Affeldt, Jr., Lansing; By-Laws, Wm MeMorris, Bay Ciiy; In- surance, J. A. Lake, Petoskey; Press, C. A. Day, Detroit; Special, A. C. Neilson, West Branch. Reports of Local Secretaries. Reading of By-Laws. Visit Hoover Steel Ball and King Trailer Plants. Duties and Opportunities of Clerks....E. J. Mathews, Petoskey. Smoker for Delegates. 4 WEDNESDAY, FEBRUARY 20. Visit Central Station, Merchants Delivery of Ann Arber Visit University of Michigan. Visit Abattoir. Convention called to Order. @mestion Box 00 a, C. J. Christensen. Reading of By-Laws. Merchants Delivery Svstem of Ann Arbor ........ Chas. Kyer. Extending Credit Mathematically, Blackboard Demonstration, J. M. Bothwell. Solving the Meat Problem ...-........... George Geisendorfer. The Canning Industry .............. W. R. Roach, Hart, Mich. Economical Distribution of Food Stuffs, F. S. Gainard, Jackson. Economical Distribution of Food Stuffs, Frank S. Gainard, Jackson. Our Dairy and Food Department, Hon. Fred L. Woodworth, Lansing. Food Control, State Food Administrator, E. R. Prescott, Lansing Come@et |. 550...) Hill Auditorium Convention called to Order. Roll Call Convention Chairmen. Report of Ways and Means Committee. Report of Auditing Committee. Reading of By-Laws. Report of Committee cn Resolutions. Report of Insurance Committee. New Business. Unfinished Business. mestion BOX |. 7......2..................... C. J. Christensen. Convention called to Order. Question Box Continued. Our National Association... Election of Officers. Selection of next place fer Convention. _J. A. Cunningham, Dubuque, Towa. Rapid and numerous changes in business conditions make it very desirable that you come prepared to state your views on how to so arrange your busi- Proper methods of inventorying, crediting, delivering, collecting and keeping account of overhead expertise will be given special attention and you are earnestly requested to come prepared to add your bit to the discussion on the various subjects. Any suggestion you may have to make will be brought up at the Con- vention for discussion, we need more efficiency and it is only acquired by knowledge gained from the experience of others. and we get the information only by asking. J. M. BorHwe tt, Secretary, Cadillac. 10 Who prevented combination sales with other goods? Did you? Who secured for you the truthful advertising law? Did you? Who is watching for bills that would injure you? Are you? Who is meeting the committees to prevent their passage? Are you? Do you know that such bills are introduced? The men who have done the work—the paying—neglecting their own business in your interests, will hold their twentieth annual con- vention Tuesday, Wednesday and Thursday, February 19, 20 and 21, at Ann Arbor. Lay aside that grouch, indifference or neglect, read over the programme for the occasion in the columns of the Michigan Tradesman and decide that you will put your shoulder to the wheel and in future will do your part to help the fellows who are doing things and take your share of the load and will, further contribute your share towards paying Mr. Schaeffer’s expenses while in Washington in yours and our coun- try’s interests. You owe it to yourself your busi- ness and your country. Will you do it? J. M. Bothwell, Sec’y. —_++.—__ Cadillac Grocers Hold an Interesting Meeting. Cadillac, Jan. 21—The Cadillac Merchants Association held a meet- ing last Monday evening on the oc- casion of the visit to that city of State President Lake, of Petoskey, and Secretary Trost, of the Ann Ar- bor Association. The evening was one of pleasure as well as profit to those present. The first number on the programme was an explanation of the income tax law, as applied to retail merchants by Mr. Wolff, of the Internal Rev- enue Department. The explanation was given in such a way as to be of real interest as well as benefit, not- withstanding the fact that it meant taking away some of the profits from those who came within the law. J. A. Lake talked on the extra value and real need of’ merchants co-operat- ing more closely than ever before, as the rapid changes in conditions made necessary the hazard to the merchant who does not post himself on every phase of his business and brought out very strongly the important part tne grocer must do in order that the han- dling of food stuffs may be carried on with the minimum of expense and maximum of conservation. Secretary Bothwell explained ma- thamatically a safe rule to follow in extending credit in order that the grocer may know that he is reducing his chances of getting his money at the same time giving his customer an opportunity to supply himself with other needful things in his home. The State Programmé Committee, Mr. Lake, Mr. Trost and Mr. Both- well, arranged the programme for the coming convention at Ann Arbor in February and a glance at the subjects will be all that is needed to convince one that this is the most wisely ar- ranged of any programme presented in the past, as all the subjects per- tain directly to some part of the busi- ness of the retail merchant. —_22+__ One Delivery Each Day. Washingtom Jan. 21—Retail mer- chants in all towns of 2,500 or more will be asked in the next few weeks to adopt the entire retail delivery pro- gramme of the Commercial Economy soard of the Council of National De- fence, according to plans set under way at a conference in -Washington January 15. The conference was held by the Commercial Economy Board and the State Councils Section of the National Council, and was attended by representatives of the councils of defense in states east of the Missis- sippi. A similar meeting is to be held later for representatives of the West- ern states. The recommendations, which in- clude a maximum of one deliyery a MICHIGAN TRADESMAN day, the elimination of special deliv- eries, the restriction of the return goods and c. o. d. privileges and in small and medium sized cities and towns the establishment of co-op- erative delivery systems, are already partly or wholly effective in cities with a total population of more than twenty-four millions. The object of the work is to enable retail stores, when their men are draft- ed, to get on without seeking to re- place them from the farms. shipyards, railroads and other vital industries. “All signs point to an enormously increased demand for men in the war and war work during the spring and summer,” said A. W. Shaw, chairman of the Board. “The Secretary of La- bor has just stated that in the next six months we must furnish approxi- mately one million workers for ag- riculture, 400,000 for ship building, 100,000 to man the ships, 250,000 for transportation and 250,000 for the manufacture of munitions. This will inevitably take many more men from the stores. The more intensive phase of the delivery campaign is intended to help the stores give up these men in an orderly way.” —_+ +. —___ Is This the Right Solution? Many a dealer has in his stock goods purchased months ago at prices many per cent, less than he is obliged to pay at the present time. Alongside these are other goods just like them purchased at the pres- ent-day prices. What price shall he ask the public for his stocks? His first thought is, sell the goods purchased at low prices at a reason- able advance over cost until they are gone, then advance prices to corre- spond with the new costs. A little figuring will show the fal- lacy of this policy. Every overhead charge has advanc- ed with the cost of goods. Heat, light, rent, taxes on business, salaries of em- ployes, everything that enters into the cost of doing business has advanced just as the cost of goods have ad- vanced, so that if a man is to add to his original cost a percentage equal to his original profit, he will gnd that his net profit on the sale is much less than it was previously, when he deducts the enormously increased cost of doing business. When you consider that an article that cost you $1 a year ago will cost you $1.50 to replace just as soon as the other is sold, and that instead of charging $2 for it you will have to charge $3 or more, what argument can be brought in favor of selling to-day at last year’s prices? ——_»+2__ Just because you are the boss of the establishment is no reason for acting in a bossy way. Don’t issue your orders in a cantankerous way— if you know what that is. Send for a Sample Dozen of Bezo the new clean, pleasant waterproofing for boots and all kinds of leather goods Unlike the mussy. smelly tallow and pitch compositions of our granddads. Needs no melt- ing—put on with the fingers. Doesn't soil clothes or carpets. Good for razor strops, saddlery, etc. Retails at 25c. Sample dozen to the trade $1.75 prepaid. _Counter cards free. GATES MANUFACTURING COMPANY 1831 East 13th Street Cieveland, Ohio January 23, 1918 Business Condition Not Normal This is not new news, but are you adjusting yourself to the new con- ditions? We advise all customers who have bought their rubbers from us this past season, to not wait for our representative, but mail us your or- der at once for fall delivery. Jobbers of Goodyear Glove Rubbers Hirth-Krause Co. Grand Rapids, Mich. In Stock ‘Lo-Day Men’s Hood 4 Buckle Gaiter Full Double Sole Interlined @ $2 83 Get them while you can Grand RapidsShoe & Rubber(o The Michigan People Grand Rapids « ’ a, a ° > ‘ ” . + + )) a“ P ~ ¥ v ‘ 478 is < ° + a aio “iv ® ot <. = Fae ALi 4 a ae é “eo is P ia a - » «“T> ms » , 4 - a a ca > a ™ ~ 7 s * 4 » a Pe) > é “ We 7 a ~ a « = 4 * ¥ > ag avn > ac o» 4 * " “ < ° , “ «€ cae ef s dan ¢ ¥ a a « > o January 28, 1918 A Period of Uncertainty in Selling. Written for the Tradesman. _ That the country-wide saving propa- ganda has had a widespread effect upon the retail shoe business, is a fact that cannot be gainsaid or denied. Econom- ical preachments of one sort and an- ether—some wise, and some otherwise —through newspapers and magazines, have borne fruit in a general disposition to retrench wherever retrenchment is possible. Retail shoe dealers and other merchants carrying footwear stocks bear testimony to the fact that this econom- ical temper has appreciably cut down the volume of sales. Shoe-buying on the part of the general public may be described as being, under existing conditions, from necessity rath- er than choice. In other words it has been light and sporadic. In spite of a winter, which, for snowfall, low tem- peratures, nipping winds, slush and other incidentally disagreeable features, breaks all records for at least half a century, shces have moved with amazing tardi- ness, broadly speaking. Repairers have Leen working overtime, and storm shoes and rubbers have been in demand to supplement the inadequate footwear equipment; while regular stocks of seasonable winter shoes at the regular asking price, lack much of being clean- ed up. Under conditions of a normal nature—save for a winter abnormal in its severity—retail shoe dealers should have exhausted their winter stocks by this time and been sizing up and re- plenishing broken lines of swift sellers; but so far as the writer has been able to discover, nobody has been required to do that this winter. It is rather an anomalous situation when, retail shoe dealers feel it neces- sary to cut the price on staple winter lines the first week in January of a season unusual in its severity, but that is what happened during the present season. And, as the writer saw with his own eyes in instance after instance, the cut was real. To the question “Why?” the answer, in substance, was: “We've got to do something to stimu- late business; it seems better to cut the price than to carry them over, etc.” In spite of actual advances in the cost of shoes, and in spite of the strong prob- ability of there being still further ad- vances, it would seem to be a highly unfavorable situation that would vir- tually force the dealer to cut his prices. Good merchandising would suggest that present selling prices should be based upon replacement values; but practical merchants who are embarrassed by an accumulation of stocks that refuse to move, may be excused for resorting to drastic measures. Many of them have been doing it. More of them, doubtless, will be doing it during the month of February. Somehow the public must be shaken out of its lethargy. Buying has been far below normal. Many people of ac- tual shoe requirements have evidently made up their minds to worry through the winter without buying. Price-con- cessions of a very real and substantial kind appear to be about the only thing that can overcome this consumer atti- tude. As a sample of how this is being done, I quote here a striking shoe announce- ment of a Cincinnati department store MICHIGAN TRADESMAN catering to an especially high grade trade: “Our clearance sale of Smart Winter Footwear .gives you a chance to economize on a generous scale. To- morrow’s offerinzs are most advantag- eous, as the presentation consists of staple lines to be discontinued and in- complete lots of high-grade novelties, all marked down to an extent they may never be duplicated. You must see these Wor1nen’s Boots at $3.35 a pair. There are three hundred and seventy-five pairs in the assortment, comprising the smart- est winter models in dull and patent leathers, as well as the glazed kid, but- ton or lace styles and practically all sizes. Better Grade Boots Market Down to $3.85 and $4.85 a pair. These are incomplete size ranges of high-grade models, which ensure finding your size in one style or another. The choice is wide, but the values are so good the assortment will not last long.” In men’s shoes this same store began somewhat earlier occasional announce- ments of attractive bargains. The writer saw to-day in the windows of a Cincinnati shoe store, a very high grade, neatly modelled Cordovan shoe, marked down to $7.75. In another shop, a Cordovan shoe of equally high grade, marked at $7.45. Ssch shoes should retail at from $9.00 to $12.00 a pair. The lines were doubtless broken—and, in addition to that, probably to be discon- tinued—and they certainly persented tempting offers to one able to find his size. Yes, indeed, conditions in the retail- ing world are uncertain. It behooves the dealer—especially if he is a small dealer—to proceed cautiously. The limitation of styles—if the suggestion is acted upon by shoe manufacturers—will do as much as any other single factor to relieve the situation. Of course the public must have shoes, war or no war; and the shoes now in the possession of consumers cannot last indefinitely. Perhaps the early spring demand will reveal an upward tendency. But the bulk of the business will prob- ably be done in medium priced, substan- tially-built, commonsense shoes. Out- side of a relatively small per cent. of very young men, who exhibit a penchant for smart footwear models, the bulk of the masculine trade is built up on sta- ples; and, from present indications, the writer thinks we are due to witness something of a reaction from extremes in women’s lines. Wartime talk will have an effect in subduing bizarre ten- cencies in the erection of women’s foot- wear styles. There’ll be refinement along legitimate and substantial lines. But even so, there’s no escaping the fact that there seems te be rought sled- ding ahead for the retail shoe dealer. My advice is: Play it safe. Order con- servatively. Patronize in-stock concerns —especially for between-season fliers and specials—and keep your credit good. Cid McKay. —— >> Don’t let the public guess; tell them. Bell Phone 596 Citz. Phone 61366 Joseph P. Lynch Sales Co. Special Sale Experts Expert Advertising —Expert Merchandising 11 SERVICE SHOES that will stand up under all conditions and tests are good ones on which to build your business. The H. B. Hard Pan (Service) Shoes have stood the test of time. Season after season they have been subjected to the severest test that any shoe could be put to by thousands of out door men in every walk of life. They have stood up and today they are regarded as the standard in service shoe values. Dealers who have handled the H. P. Hard Pan shoe for years say it is more widely and favorably known than any other line they have ever had. From the very first the aim of our factory has been to produce the best service shoe the market offered. By using at all times the very best of materials we have been able to maintain the high standard of quality in our line. Your spring trade will demand a large number of service shoes. Prepare for that business now by laying in a supply of the H. B. Hard Pan Service Shoe. You cannot go wrong on this line. HEROLD-BERTSCH SHOE CO. Manufacturers of Serviceable Footwear GRAND RAPIDS, MICH. 44 So. Tonia Ave. Grand Rapids, Mich. There’s Nothing Like Leather When Well Put Together eos GRAND RAPIDS he No. 8490 —Men’s Gun Metal Blucher, extra rubber welt, special fibre sole, sizes 5 to 12. a profit maker, $3.75. Storm and wet proof. A foot satisfier and Rindge, Kalmbach, Logie Company Grand Rapids, Mich. oo MICHIGAN TRADESMAN January 23, 1918 ; iv) (CCL Aan S —- COM EEE ECC = pn \ (i S i = — — ‘ es | —_ ~ aa — fo _— ~ = = on = = — = - = = = > oe : — x = = Rss = = 1 Par. ne gr nr 2 per ear 31% per cent. treas- y notes and the two issues of Liberty bonds, there are pproximately, $6,- 553.000,600 U.S. G ent bonds now cutstanding. As each new loan is in- jected into the credit system a widespread re- alee : affairs. The among in- it Is accompanied arrangement of €fiect is noted dividuals, but is sure to ultimately have =e its influence upon all forms o endeavor. Following the distribution of every new issue, except those issues just prior to the close of the war, we resale of a sufficient amount to temporarily depress the quot- may count on a ed value. Various political sentiments and economic developments from day 1 to day will continually increase the sale or purchase of the The daily . as expressed in in the open and demand, market. ing quotation, i will alone control] the market’s direction. Fending such time as a thorough ab- sorption and digestion of these secur- ities has been accomplis! it is but reasonable to expect a decline from the original price of issue. With municipal bonds quoted at lower figures than have . 1 prevailed for twenty-five years and with corporation bonds similarly depre- ciated, it is not surprising the public at large should elect to sell the which ecurity would show the least sacrifice whenever one’s individual requirements reduction in his invest- ment holdings. and U. S. bonds are more readily marketable than necessitate Government any other security. The principal sell- ers of Liberty bonds have been those in- stitutions which underwrcte or sub- scribed for more bends than their re- spective communities finally absorbed. In spite of the imminence of another Liberty Loan and the weakness of mar- there has ket prices for these bonds, heen but little liquidation. One reason given for the optimism shown in the securities market, aside from Govern- ment control of railroads and earnings guarantecd to these corporations, was the request that arguments in the anti- trust suits now pending in the United States Supreme Court be deferred, this request being made by the Attorney General, who clearly intimated the wish that these cases be deferred until after the war. The cases involved are the United Shoe Machinery Co., Interna- tional Harvester Co., United States companies and their securities play an financial world securities markets, ard the part in the the Another factor of encouragement is commendable conservatism of the ral Reserve Board in inflating the currency to meet the strain upon the The amount of Federal Keserye notes now outstanding is the moncy market smallest shown in any week since that ending July 27. 1917. The decrease in outstanding from $74,000,000 a week to $5,000,000 means, if it means anything, that the Federal Reserve Board does not intend to extend the money circulation one whit more than necessities require. To security hold- ers this conservatism is most important. It means notes that gold will not go to a premium unless the war lasts so long and costs so much as to force a very great overexpansion of our currency. John Moody, whese analysis of busi- been remarkably eccurate, confidently states that so far as our monetary system is concerned, ness conditions has we are not going to witness any repeti- tion of the Civil War experience, be- cause our Federal Reserve notes, se- cured partly by gold. are vastly superior to the fiat money used in the Civil War wnd that they should work better. What- cver the fortunes of war may be, stick- ing as near as possible to the gold stan- dard, avoiding as much as possible the evil of paper money inflation and re- turning after the war to an absolute gold basis will result in the least pos- sible disturbance or inconvenience. The strength of the industrials in the security markets is frequently striking and much confidence is expressed in ihe future of those hased on metal prod- ucts. This confidence is based upon the expectation of large demands for steel If the war continues, so will the demand for muni- tions, which is taxing output to the limit. If peace comes, then Europe will be a heavy buyer for reconstruction pur- poses for years to come and the home demand will be divided between the railroads and long deferred building en- terprises. Among those best informed there are confident expectations regard- ing the export trade. We are now far away the biggest purchaser of steel and copper, war or no war, products in the world; and Great Britain BUY SAFE BONDS 6" Tax Exempt in Michigan Write for our offerings Howe Snow CorriGan & BERTLES INVESTMENT BANKERS GRAND RAPIDS SAVINGS BANK BLDG. | GRAND RAPIDS, MICHIGAN. Assets $2,500,000.00 MM: Insurance in Force $57,000,000.00 Miercuants Lire Insurance COMPANY Offices—Grand Rapids, Mich. Has an unexcelled reputation for its Service to Policyholders $3,644,311.70 Paid in Claims Since Organization CLAUDE HAMILTON RELL S. WILSON Vice-Pres. WM. A. WATTS Sec’y JOHN A. McKELLAR President CLAY H. HOLLISTER Vice-Pres. Treas. OPERATING IN TWENTY-FIVE STATES Business |Conservation As RECEIVER or TRUSTEE this Com- pany is now running two railroads, a steamship shoe line, furniture factory, manufacturing concern, several lumbering operations, transfer business, and stores of various kinds. Our services are available for those embarrassed in business, or those in need of expert management. All consultations strictly confidential. Audits made of books of municipalities, corporations, firms and individuals. THE MICHIGAN TRUST Go. OF GRAND RAPIDS ‘ ’ ad a. “? ~ a. « » - ’ \. — > \. — > January 23, 1918 may come in a good second, but will be too much occupied in caring for her own markets to sel! new ones very vigorous- ly. Germany will make intense efforts to recover lost ground, but for obvious reasons will be handicapped for a long period because of the refusal of the civilized nations of the world to have any dealings with her. Another factor which attracted attention to the indus- trials is our strong financial position— the result of accumulation of profits after several abnormal years. These accumulations have not been distributed as dividends, but are held as reserves agaist emergencies, when not actually engaged in enlargements and new enter- prises. So come peace or war, the in- dustrial outlook is considered particu- larly favorable. To nothing but a series of blunders can the deplorable coal situation in Michigan be attributed. While Grand kapids and other places are reduced to a fuel famine resulting in a stream of human beings like a bread line begging for coal to keep their families warm, Green Bay, Wis., offers to sell Grand Rapids coal. Authoritive information is received that at Duluth and Superior the docks are loaded to overflowing with coal, while the copper country is over- flowing with fuel. Denver and other Western cities have more than they know what to do with. Private advices from Texas are to the effect there is an overabundance of fuel. At Camp Logan it is reported there is more than enough coal stored to last this winter and next fall. Lower Michigan has been made the goat of the Middle West- ern States and has been discriminated against, while at New York regular liners, U. S. transports and vessels load- ed with much-needed supplies for our troops abroad and the allies are held in port because there is no fuel in the bunkers. All this leads to one conclu- sion—the utter incompetency of the Na- tional fuel administration. Dr. Garfield, undoubtedly a learned and conscientious gentleman, is a college professor who in the natural course of events would have little or no business executive training. His handling of the situation, to the man in the street, shows anything but ability to perform a task of this mag- nitude. What seems now to be an im- perative necessity is the substitution by the President for the present National Fuel Administrator of a man of excep- tional ability, long experience, thorough knowledge of transportation and one accustomed to the handling of large business operations. This necessity should be brought sharply to the atten- tion of the President. Business interests should unite in this task. In doing so they will be conferring a benefit upon the administration and the Nation. Paul Leake. —_—_+-2->—__—_. Somebody Must Pay. Stranger—Farm products cost more than they used to. The Farmer—Yes. When a farmer is supposed to know the botanical name of what he’s raisin’ and’ the en- tomological name of the insect that eats it, an’ the pharmaceutical name of the chemical that will kill it, some- body’s got to pay.” —_2+2>—___ Advertise to-day, and sell to-mor- row. MICHIGAN TRADESMAN 13 More Milk and Butter, But Less Pork. Written for the Tradesman. Every new tarm silo means more milk and butter, but less pork. Farm- ers who formerly marketed a wagon- load or two of fat hogs each year, now -having silos to hold their entire corn crop, fatten only enough hogs fer their own pork. Whether it be an early frost that stops the matur- ing of the corn crop or whether a cold, wet season results in half-de- veloped ears, all the food value of the corn crop can be saved by putting into silos. Late planting or no corn has been the alternative of years in Michigan. recent In states like Michigan where mix- ed farming prevails the acreage of corn can not be increased beyond a certain ratio to other crops because of necessary crop rotation and because needful cultivation of a larger corn crop can not be given. The most critical period of the corn crop, as regards cultivation, comes in haying and harvest, and many fields are neg- lected and the grain yield abbreviated in order to save other crops. The present high price of corn is prchibitive of pork producing entire- ly from purchased grain, as has been the custom with many farmers. Our agricultural college experiment sta- tions have learned iust how many pcunds of corn or other grains or ra- tions it requires to produce a pound of pork, Guided thereby, the farmer thinks he is donating all his time hauling and feeding purchase grain; therefore he markets his half grown hogs instead. Whether the increased use of corn for human food will curtail poultry production remains to be seen. Corn and wheat have always been the most satisfactory grains for hens and the most readily secured. Cut off, also, ‘oats, barley and buckwheat and poul- try raisers will have bran, middlings, some wheat screenings, mangel beets, cooked cull beans and small potatoes and skim milk. It my be foaund nec- essary to winter only enough hens to replenish the flock each spring and market all others in the fall, depend- ing upon forage and green food through the summer. E, E. Whitney. —_.2>—— The Value of Progressive Methods. More money and more business are lost by sticking to old and unprogres- sive methods than are involved in the total fire loss of the country. The retailer who sits tight and allows the new ideas to pass unnoticed will some day find himself in the unenviable position of not being able to grasp the new things in the mercantile field as they come along for the simple reascn he will become hide-bound and not have an open mind. What would have been the result if merchants would have turned a deaf ear to the cash ‘register, telephone, adding ma- chine and scores of other labor-saving devices now on the market. They would still be making change out of a shotbag and keeping accounts in a cumbersome ledger. The way to progress is to use progressive meth- ods, OFFICE OUTFITTERS LOOSE LEAF SPECIALISTS tu Fisch Hine © 237-239 Pearl St. (ear the bridge) Grand Rapids, Mich. 139-141 Monroe St ee GRAND RAPIDS. MICH. Valid Insurance at One-third Less Than Stock Company Rates JOIN THE LL ath) SAVINGS BANK FAMILY! 33,000 CO Satisfied Customers Merchants insure your stocks, store buildings and residences in the Grand Rapids Merchants Mutual Fire Insurance Co. of Michigan TS eYeha me cert ano as specialize in Pete a and service. For the last ten years we have been saving our policy holders 33% % on their insurance. Wecan and will do as much for you. THE BANK WHERE YOU FEEL AT HOME WE WILL APPRECIATE YOUR ACCOUNT TRY USI! Home Office, Grand Rapids NATIONAL BANK GRAND RAPIDS, MICH. 177 MONROE AVE. Complete Banking Service Letters of Credit Savings Department Our 3% Per Cent Travelers’ Cheques Safety Deposit Vaults Foreign Drafts Commercial Department SAVINGS CERTIFICATES ARE A DESIRABLE INVESTMENT Fourth National Bank United States Depositary Savings Deposits Commercial Deposits 3 Per Cent Interest Paid on Savings Deposits Compounded Semi-Annuaily 314 Per Cent Interest Paid on Certificates of Deposit Left One Year Capital Stock and Surplus $580,000 WM H. ANDERSON, President J. CLINTON BISHOP, Cashier LAVANT Z. CAUKIN, Vice President ALVA T. EDISON, Ass’t Cashier 14 MICHIGAN TRADESMAN January 23, 1918 Put More Enthusiasm Into Your Ad- vertising. During the past few years, I have been asked to criticise the advertising of many retail stores throughout the United States. Some of it had many and serious shortcomings; but the best of it usually showed much of the common weakness, chiefly caused by a lack of real writing ability. Usually the technical facts about the merchandise are intelligently stat- ed, and, while much of the typogra- phy was frightiully bad, some of it has been exceptionally good: but al most all of the advertisements, irom the East as well as the West, were written in a perfunctory and conven- ticnal manner. Only in the rarest instances did I find advertising that contained the most vital element oi strength and forcefulness in securing sales results—enthusiasm, People who might be looking for information about the particular goods listed in the advertising, might find what they wanted to know, but if no such- anxiety existed before the ad- vertising was seen, there would be slight hope of having desire aroused by such cold statements of dry facts. One of the chief function of ad- vertising is to make the reader eager to see and possess the goods adver- tised. Certainly there can be little hope of making your advertising bring cus- tomers to your store to buy goods, unless you develop in your readers some enthusiasm to see the goods advertised. One fundamental psychological fact must be recognized and fully under- stood, before efficiently resultful ad- vertising can be created: It is im- possible to inspire an enthusiasm in the reader which did not previously exist in the mind of the writer of the advertising. “Water cannot rise higher than its source,’ —Neither can enthusiasm in the printed word rise higher than the enthusiasm in the mind of the writ- er. The salesman who is listless difident about the goods he shows. cannot hope to arouse the enthusiasm of his customer, notwithstanding the fact that he has the full co-operaticn of the goods themselves, and what they may say for themselves, when he lays them on the counter before the eyes of the customer. This valuable adjunct to his message, the advertiser does not possess. He must show his goods and their merits by word pic- tures alone, in most cases, and how utterly hopeless it is to attempt to create desire in the mind of the cus- tomer by merely tabulating technical facts about the mechanical form and composition of the goods. An active mentality, aided by a temperament capable of really en- thusing over the real merits of the merchandise, is absolutely necessary to the production of advertising “copy” that will fully pay for the space that it occupies. Any merchandise that does not de- serve the enthusiasm cf the advertis- ing writer should never be advertised It is sheer waste of money to fill costly, or cheap space in a news- and paper, or on a barrel, with such sterile and stupid advertising. But why should not the profession- al writer of advertising be capable oi feeling genuine enthusiasm about any good merchandise? Why should he or she, have the temerity to pretend to fill an advertising position, for the production of copy, if this vital qual- ity is lacking? ‘ How can a merchant have the ef- frontery to print in the newspaper the story of goods that cannot arouse the interest of his own people—par- ticularly of one whose business it is to analyze and dig out the good points and qualities possessed by the goods. What a frightful mistake it must be to invest the firm’s money in goods that is so mean and uninteresting that nothing good can be said for it. 3ut what goods could it be, that thus fails to arouse the enthusiasm of the advertising writer when it is necessary to tell people that you have it for sale? Perhaps nothing in the whole store would seem quite so com- monplace and hopeless toward in- spiring enthusiasm on the part of the writer of advertising as Kitchen Tow- eling, and yet it must be advertised at times. Must we resort to a big cut in price, to make our advertising writer en- thuse about it, to the point of writing an interest-compelling story about it? That would be unfortunate, for Kit- chen Toweling does not carry a profit that will permit of price-cutting with- out the whole cut being a loss. And it isn’t necessary at all, if the adver- tising writer has sufficient wholesome imagination to know what a house- keeper thinks about her towels and her kitchen. But most advertising writers are able only to write a piece of cold, crude copy like this: “Linen Toweling, twilled, or plaid: 12-in. wide, 15c yd.” Can’t you just see the crowds surg- ing in to buy it? Perhaps that homely piece of crash does lack inspiration; but why should the writer of the copy be so lacking also? Why, in such a case cannot he or she be honestly enthusiastic about what the dish towels will do in the kitchen? That is what the real writ- er of advertising is going to think about. For instance: Spick-Span-New Dish Towels Will Brighten the Kitchen— 15c a yard. Kent State Bank Main Office Ottawa Ave. Facing Monroe Grand Rapids, Mich. Capital - - - ~- $500,000 Surplus and Profits - $700,000 Resources 10 Million Dollars 3 be Per Cent Paid on Certificates of Deposit The Home for Savings Do Not Delay Do you know what would be the disposition of your property if you died without a will? Do you realize the possible delays in settling your affairs; the dangers of your property going to those for whom the results of your life’s work were not intended? If you did you would not delay. Write or call for our booket on ‘‘De- scent and Distribution of Property.”’ [RAND RAPIDS [RUST [ OMPANY MANAGED BY MEN YOU KNOW OTTAWA AT FOUNTAIN. BOTH PHONES 4391 GRAND RAPIDS NATIONAL CITY BANK CITY TRUST & SAVINGS BANK ASSOCIATED CAMPAU SQUARE The convenient banks for out of town peopie. Located at the very center of - - Handy to the street cars—the Interurbans—the hotele—the shopping . On account of our focation—our large transit faclilities—our s afe 0: and our complete service covering the entire field of banking, our neateiriene tout be the ultimate choice of out of town bankers and Individuals. — a ano. Surnius.......:..0.. 0. $ ombine OLAl WOPORIES ...:.. 6. .e ce ec; 10,1 Combined Total Resources .................... in iey eone GRAND RAPIDS NATIONAL CITY BANK CITY TRUST & SAVINGS BANK «ASSOCIATED - oh L* -~ a? ¢ v ”~ a of e + - “ ~ ¥ « os * ° e wae 4 ake 'y _ hh 5 % at “pee s *” Sy ‘ape sy” < « o «* » RSS? ia «« >» > 4 co ° 4 o 4 dhe a > oe a » 4 A a> a” P . . 4 ey dott * 2 a s * * i > 4% as aw e » “ + © de” eh A <* Sy January 23, 1918 Old Kitchen Towels breed careless- ness and slovenliness in those who use them. They look untidy and only give half-service. You never know when they are clean, and perhaps they never are really sanitary. Be proud of your’ kitchen—not ashamed of it—when a neighbor drops in. These Towels will put new bril- liance on your China and Glass. Crisp Glass Toweling, or sturdy Twilled Crash, at 15c a yard. Will look fine on the kitchen rack. If a story like that can be written about such homely and commonplace goods as dish towels, why should it not be very easy to write interesting and enthusiastic copy about the mul- titudes of infinitely more inspiring things with which your store is filled? In advertising Wearing Apparel, the work is hopeless unless the writer is filled with feeling that women will be delighted to get out of their old garments and put on these fine new things that are to be advertised. The mere technical “damns them by faint praise.” So in advertising linens, the advertising writer must be filled with the feeling of pleasure and satisfac- tion that will be possessed by the housekeeper when she adds her se- lections to her line treasures. Every head-line, as well as every paragraph, should express the convic- tion that the writer is telling about something that commanded his en- thusiasm and, therefore, should win equal enthusiasm on the part of the reader when she sees it. It is the daily duty of the writer of advertising to stimulate desires for the goods he advertises, and this re- quires intense mental determination to effectually sell the goods advertis- ed, by means of the words that he writes. Measure your own copy by this test. Is this the kind of writing that fills your advertising columns? The reader always lacks imagina- tion, and the mere tabulating of cold, dry facts will not get under her skin. People size up a store’s merchandise according to the measure of interest in the goods which is expressed by the writer of the advertising. If the writer of the advertising is not en- thusiastic about his goods, why should the reader be interested in them? This is why so many announcements of really interesting offerings of mer- chandise go almost entirely to waste, in bringing people to the store. When the story of a fine offering is told in frozen words it naturally chills the reader’s interest and makes no sales. It may seem unreasonable to ex- pect the the writer of advertising to come forward with a fresh supply of youthful enthusiasm every morning, and to always write enthusiastically about “the same old merchandise” that he has been exploiting for years but such is the absolute demand, and the positive requirement of everyman or woman who assumes the tre- mendous responsibility of writing the daily story that must bring the con- tinuous stream of eager shoppers up- on which the very life of the store depends. W. H. Hotchkin. MICHIGAN TRADESBMAN The Trade Journal. The trade journal is the trade paper which reaches the retail merchant, or, that ought to reach him, and every merchant ought to see that it does reach him. The retail merchant who is really getting anywhere studies his trade journals because they contain up-to-date information about mer- chandise and about the tendency of markets that cannot be found in such readable, informative shape else- where. It furnishes the merchant plans for selling goods, usually plans that have been tried out. It assists him in writ- ing his advertising, it furnishes sug- gestions for timely window displays, it keeps him posted about new things and new equipment. Every retail merchant, no matter where he is located, ought to sub- scribe to and study carefully, one or more trade journals devoted to the lines in which he is most interested. The manufacturer or wholesaler who advertises in the trade journal does the merchant and the consumer both a favor as well as himself, be- cause the retail merchants are the dis- tributors of the goods which the man- ufacturer or has to sell, and if the merchant does not have the ecods, the consumer cannot get them. —Better wholesa-er Susiness. a The food situation seems fairly well in hand. So far no really severe crisis has been precipitated. The sugar short- age is being handled about as well-as could be the circum- So far there has been plenty of flour available to the consumer and the price has been kept within reason- able bounds, although we have been told considerably less wheat has been produced than would meet all the needs expected under Stances, of the country and the Allies. The de- ficit is being made up by voluntary wheatless days in hemes and is to be further covered by compulsory regula- tion of eating establishments. Meat and other commodities are being controlled in a similar manner and have dropped in price. What the future may hold in store for us in the matter of food sup- 1ties cannot at present be foreseen. But, in any event, the Nation knows that Mr. Hoover is taking timely measures for the protection of all the parties in- terested in the problem, from the pro- he has tried to stimulate by fixing equitable prices, to the consumer, whose pay-envelope he is protecting by control of the whole- and retailer. Mr. Hoover has been wise in assuming con- trol of the food situation gradually, in extending his supervision from day to doy, s@ as to cause a minimum of dis- turbance. ducer, whose output, soler, middleman Dandelion Vegetable Butter Color A perfectly Pure Vegetable Butter Color and one that complies with the pure food laws of every State and of the United States. Manufactured by Wells & Richardson Co. SKINNERS 4187) MACARONI The Nationally Advertised Line. On SPECIAL DEAL. See jobber’s salesmen or write for particulars. 24s per CASE SKINNER MANUFACTURING COMPANY Omeha, U.S. A. 15 er a , wh ee Aye} rn — Aa ual, " hy oo Zz aE dics TRADE |i MARK aah ns IT STANDS ALONE Pine Tree Brand Timothy Seed Seed value must be gauged by the quality and yield of the crop it is capable of producing. Har- vest after harvest has proven Pine Tree Brand Timothy Seed capable of producing heavy yields and clean crops. Purity—Vitality—Price are always in favor of Pine Tree Brand Timothy Seed There is security in buying quality backed by over fifty years’ experience in seed selection. There is also security in buying seed that com- plies with the requirements of all Seed Laws. Call your dealer’s attention to this advertise- ment. If he cannot supply you with Pine Tree Brand Timothy, Clover Seed, Alfalfa, write The Albert Dickinson Company SEED MERCHANTS Established 1855 CHICAGO MINNEAPOLIS 16 MICHIGAN TRADESMAN iii ' WOMANS WORLD { { i { ‘ — = — = | — Your Clothes Should Express Per- sonality. A woman who conducted a depart- ment for girls once said that half of the letters which she received began with a description of the writer, and em- bodied somewhere in the letter were t these words: “How can I be pretty?” This letters were very foolish, and yet she did not laugh at them. She said that it was such a natura’ thing for a girl to wish to be pretty that she did not think it was worth while to try to prevent the question. It is just as natural for a girl to wish to be pretty as it is for a blossom in the sunshine. But the strange thing is that while this is eo, there are very few girls who really make the most of themselves. thought these women 5 + f rose to One sees many girls on the street rouged or gayly attired, in an evident effort toward acquiring beauty. but this is not really making the best of one’s good points. There are a great many interior dec- erators for our homes who spend much time and money planning rooms and making them lovely to live in. But it is not less important for us to have lovely people to live with. The trouble is that most of us forget that people have to be harmonious, just as much as furnishings and hangings and the colors and fabrics that go to make beautifully decorated homes. No decorator ever would think of such a thing as going into a room and attempting to make it lovely to live in without giving much time and thought to the effort. Above all, the decorator would wish to have the things in the room to express harmony. Most girls select a dress or a coat or a hat because it is the fashion or be- cause some one else has one like it which has been admired. They do not stop to study their own. complexion, their eyes or hair or any of their per- sonal characteristics, but, instead, put on whatever they consider the mode. That is one reason we see so many very freakish looking girls on the streets —girls who are over-dressed and who suggest anything but the real charm of girlhood—youth. Life has a way of aging people wheth- er we wish it so or not, and there are vot very many years given to any of us to be young in. So it is very much better to make the most of our youth while we have it and to be fresh and sweet and dainty and girlish, instead of trying to see how old we can look and how much we can overload our- selves with finery more suited to ma- tronly women. The smartest women are to-day dress- ing in the simplest fashion. This is not only on account of the war, but it is aiso because the women of this country are coming to realize that clothes must express personality, and that they do not wish to be classed as women who are loud in their tastes and given to magnificence in dress on the street. The girl who keeps herself young as long as she can, who is dainty about her person and wears simple things, will ind that her charm will be much greater than the girl who starts in at an early 2ge to copy some actress or other wom- an of mature years, who would give al! of her aids to beauty for just one-haif of a young girl’s charm. ———-> Languages the Store Should Speak. The store has an approach just as has the individual clerk If the appear- ance of the store is good then a favor- able impression is created, and if the store’s appearance is not good an unfav- orable impression is most likely. The outward appearance of the store has much to do with the impression created on the mind of a probable cus- tomer—the front should be painted, the awning kept bright and clean, the en- trance clean, inviting and welcoming. The windows must be kept clean and bright and attractively reinforced with good trims. The windows are the face of the store and it is just as necessary to change the windows as it is to shave the face. The chain and _ syndicate stores know the value of windows and how important they are in creating a good impression. The independent mer- chant fust learn these facts. He must make better use of his windows. Then inside the store—we should strive to make the store talk. Merchan- dise should be so attractively displayed that it fairly speaks to those who enter. The advertising should be so true that those who enter to look about drawn by the advertising, will be instantly im- pressed with the advertised offerings. And the clerk, too, should be so well equipped with knowledge of the mer- chandise and modern selling methods that he can quickly complete the circle of faborable impressions that action may be induced and sales produced. The store itiside and outside should speak so loud and strong that it is heard to the limits of the trade territory. It should say I am here to serve you, I can fill your needs, I sell satisfaction, my policy is honest dealing and service, I believe in cleanliness—for cleanliness is next to Godliness, make me your shopping headquarters for I am head- auarters for right quality, right quan- tity and‘right service. FE. B. Moon. —— It is easy to sell more goods by giving credit, but it doesn’t pay to sell a customer more than he can pay for. January 23, 1918 Mr. Flour Merchant: You can own and control your flour trade. Make each clerk a sales- man instead of an order taker. Write us today for exclusive sale proposition covering your market for IN geelont aloha Meret RUE h ata ks choice Michigan Atha ahs blended to pro- duce a satisfac- tory all-purpose family flour. aT a 1) (Toe alos eet The Sack that keeps the flour IN and the dirt OUT. Sold in Sanitary Tin Packages— 2, 5, 10, 15 and 25 Ib. pails— by all wholesale grocers See Quotations in Grocery Price Current. Fleischmann’s Y east will perform the same valuable function in making war-time bread foods that it does in wheat bread. The Fleischmann Company SS 6 SSG | 3 , a : t GEE oe by so 5 hd ue wy Sas lt gy QOL» SV HULL GE An SY YY Yijtle Yl td “sar Rhee" teen > pw2 <5 wy WM he see fC GOLD DUST uma e TWINS do your work, A-1 : - L “& 4 “(oe fe “dO “(oe fe “i 4)» e “4v > « Sthny & 4 Oe ato ‘ 4 » 4 > ta o> ° ” “Me 4 Par ¥ * « : 4 i + ies e. * “< oa « e “ + * ¢he td « aie a January 23, 1918 Collecting Overdue Debts by Mail. Collection of money due is, without question, a problem of interest to all. There probably is not a merchant doing business on credit who has not been “stung” for large losses through the failure of his-customers to pay what they owe. Often the debts are comparatively small, but numerous, and it would not be profitable to the dealer to enter suit against each of his customers owing him money, and so, the most practical course left is _the sending out of a series of letters asking for payment. The ordinary letters simply asking for money or containing threats which the customer and the merchant him- self realize is impractical or impossi- ble to carry out, are quite useless. The three letters printed below, how- ever, will be feund quite effective in the collection of debts. Of course, all debts cannot be collected by this method, but the letters here shown have been in use for many years and have produced results in many cases where collections had been deemed impossible. Letter No. 1. Dear Sir—You may or may not know that your account with us now amounts tO ......... We have not pressed this matter, as we are always desirous of accommodating our cus- tomers to the utmost. limit of our convenience. At the present time, however, we need this money, and will highly appreciate at least a sub- stantial payment on account. Very respectfully yours, This letter contains nothing spec- ially notable, but it is surprising how many debtors it has inspired to pay their claims. Naturally, they are not usually the tough ones. To those who ignore the first letter, the following may then be sent: Letter No, 2. Dear Sir—We feel somewhat dis- appointed that our very moderate re- quest of recent date for a payment on account of our claim has met with no response. Does it seem exactly fair, Mr.— after we have accommodat- ed you by the sale of our goods for which we have long since paid and have waited as long as this for our money, that you should totally ignore our request to be paid at least something on account? We respectfully repeat our request for a remittance by...... and we sin- cerely trust that you will not compel us to be insistent in any other way. The second letter has stung the money out of a remarkably large per- centage of delinquent debtors who seem to be impressed somewhat by the argument as to fairness which it presented. The usual dunning letter is a flat demand for the money. Some- times a little reasonable argument helps wonderfully. The third letter is intentionally sharp. Letter No. 3. Dear Sir.—Our two letters of recent dates regarding our claim still remain unanswered, and it therefore becomes necessary to inform you that we pro- pose to use a more vigorous method to recover this money. We believe that you are not without shame, and if this claim remains unpaid by ...... we shall use a writ against you and shall obtain judgment through it at the earliest possible moment. When the judgment has been obtained, we shall advertise it in the local news- paper for sale to the highest bidder, as we are advised by our counsel that MICHIGAN TRADESMAN we have a perfect right to do. It 17 may be that some one may wish to acquire this judgment for some reas- on, and in this way we may recover a portion of our claim. At any rate, the experience will probably be worth e TO W I } its cost as a means of saving others from our own fate. e avila meio shown to have Gasoline for Power the strongest effectiveness. It threat- ens nothing that cannot be _ legally done, for it is well established that a judgment properly obtainable can be assigned like any other right, from which it naturally follows that it can be advertised for sale. In advertis- ing courts of all states are strict in protecting a judgment, however, care should be taken to say nothing what- ever that will hold the debtor up to The modern motor and improved carburetors have demon- strated beyond question that gasoline made especially for motor fuel—as Red Crown is made—will give the most power—the most speed and the most miles per gallon. Red Crown, like your automobile, is built to specifica- tions and Red Crown specifications have been worked out by the most eminent petroleum chemists and auto- mobile engineers available. obloquy or ridicule as the debtors Red Crown contains a continuous chain of boiling point from anything of that kind. fractions, starting at about 95 degrees and continuing to Everyone of the above letters can above 400 degrees. It contains the correct proportion of legally be sent by mail or sent by low boiling point fractions to insure easy starting in any hand. One of the most successful temperature—the correct proportion of intermediate boil- collection agencies obtains its results ing point fractions to insure smooth acceleration—and the largely by the plan of obtaining judg- correct proportion of high boiling point fractions with ments and advertising them for sale, their predominence of heat units to insure the maximum or threatening to do so. power, miles and speed. Under the federal laws no postal cards can be sent through the mails bearing a dun or an obvious request for payment for a claim. Neither can demand be made for payment in any For sale everywhere and by all agents and agencies of other public fashion. —_—_—_..-—____ he S Oo i As in ae ie Ce. there STANDARD OIL COMPANY is now an unwarranted, hysterical anxiety about salt. (INDIANA) From the most reliable information Chicago U. S. A. obtainable there is absolutely no oc- casion for the consumer being dis- These are the things that make Red Crown the most ef- ficient gasoline possible to manufacture with present day knowledge. turbed about a possible shortage in salt, and there is no better way of em- phasizing this fact than for the whole- saler to order his normal supplies, and, in turn, supply the retail custom- er in like manner. Hoarding of food- stuffs is prohibited. Ui The wholesale grocer, through his se You Should Carry All salesmen and by correspondence, p . should educate his retail customers, Franklin Package Sugars and they in turn the consuming pub- lic, that there is no occasion for con- cern as far as salt and many other commodities are concerned, and that Women who get used to buying Granulated if each and all will only order their Sugar from you in neat Franklin Packages will normal supplies, rather than hoard, prefer to buy Dainty Lumps, Powdered and there will be plenty for all concerned. Confectioners Sugars in the same way. ‘They Pass this on to your customers. like the clean, strong packages that will not burst > ef e MOTHER. in the market basket or cupboard as will a thin Written for the Tradesman. paper bag. There came from God’s own heart There could have been no other It will pay you to sell ALL your sugar in the A human counterpart, 7 ’ On earth we named it mother. time-saving Franklin Packages. There came from God above It surely was no other A universal love “A Franklin Sugar for every use”’ And still we called it mother. There came from God’s own life Cartons packed in 24, 48, GO and 120 Ib. con- One bearing yet another tainers according to grade And she—beloved wife Was everywhere just mother. Cotton bags of granulated sugar packed in 100 Ib. sacks and in barrels It was for God alone A babe ‘to give another; A sovereignty her own Has she—the queen—the mother. re If little children dear Make heaven as no other . a The Franklin Sugar Refining Company Then God draws near—so near PHILADELPHIA Made from Sugar Cane Wherever there’s a mother. Charles A. Heath. A Handy Reference. as $ ” ater] “Hubby, do you love me? Bend “Why, certainly my dear. Just re- [- od fer to the letter I wrote you during our courtship days.” MICHIGAN TRADESMAN “ayy EGGS 4»> PROVISIONS Cetin. )) mT (( nee Li, = = Wut es: z =, ro a> Ad \ \# 3% [oS Michigan Poultry, Butter and Egg Asso- Cclation. President—J. W. Lyons, Jackson. Vice-President—Patrick Hurley, De- troit. Secretary and Treasurer—D. A. Bent ley, Saginaw. Executive Committee—F. A. Johnson Detroit; H. L. Williams, Howell; C. J Chandler, Detroit. Fish Promotion in California. Fishermen, wholesale fish dealers, and retail merchants have done splendid tezmwork in systematizing California’s fish supply. When tie necessity for siving meat as a war measure was seen last year the California State Fish and Game Commission conducted an investi- gation which showed that hundreds of tons of good fish were being sold to glue factories and fertilizer works at nom- inal prices, and frequently dumped alto- gether. At the same time the public was eften called upon to pay high prices for fish. Dealers admitted an enormous waste of certain little-wanted varieties of fish which might be retailed at 5 to 10 cents a pound, such fish going to the glue works because there was no de- riand fer them. Halibut, salmon, smelt, striped bass, and tenderloin of sole were market leaders at high prices, some of these fish coming from north- ern waters at least fifteen days after catching, while excellent local fish on the market a day after catching were ueglected. The trade was also ham- pered by concentration of fish demand cn Friday when prices had to include overhead charges sufficient to cover a week’s expenses. Under Col. Harris Weinstock, State Market Director, fish dealers in Northern California formed an exchange and contribvted a fund for advertising fish amounting to 5 per cent. on their gross sales. Educational ad- vertising was published in the news- papers, explaining little known, econom- ical, local varieties of fish, with names oi dealers who could supply them. At a cost of about 2 per cent. on wholesale sales in one month the average price of fish to the censumer was lowered 10 per cent. and consumption broadened. One of the largest wholesale concerns, however, refused to contribute to the advertising fund, whereupon the State Legislature passed an act giving the State Market Director control of the fish industry, with power to license deal- ers, spending license fees for advertis- ing, and this plan is now being followed. Since advertising began it has never been necessary to throw away fish, even after unusually large catches, as rep- resentatives of the fish trade confer each night with the market director, establish prices based on supply and market conditions, and publish those prices in the newspapers. Single-col- umn advertising is published in the San Francisco newspapers once or twice a week. This plar has so far been con- nfied to San Francisco and Northern California, but it will probably be ex- tended to the whole State as practicable working methods are developed. —_2-+—___. The Weekly Potato Day. The time has come for a concerted drive on the Irish potato. Last fall the grocery trade joined hands with the Food Administration to this end, but there were complications in the crop— Grought and field frosts which caused a yield of small potatoes and hurried damaged potatoes to market, putting prices below the profit point to growers in some sections, and in other places, coupled with railway congestion, putting prices too high for free consumption. Now, most of the troubles of last year’s crop seem to be over. There are pienty of potatoes in most markets, with satis- factory supplies steadily coming in. We need a long strong pull all together on potatoes—grower, grocer, and con- sumer all doing teamwork to get good potatoes to market and put them on the people’s tables at reasonable prices. A new device for selling has been worked out. The retail grocer is ad- vised to look over his weekly schedule of deliveries, choose the day when trade is slack, make a special price on pota- toes for delivery that day, and fix Pota- to Day in his community as a weekly event. This is an improvement over po- tato week and potato month, both of which concentrated too much attention upon this food at one time and led to market disturbances. One potato day each week makes no abnormal demands upon the farmer or the railroads, and so will not disturb prices or cause short- ages or gluts. One potato day a week will enable the retail grocer to fill up a hollow place in his sales and delivery service, and keep his money and_ his employes busy. One potato day a week will enable the consumer to use this valuable food article as a balance in diet, and reduce living costs, and con- serve wheat and meat for our fighters and the allied nations. With organized sales effort behind potatoes, handled at decent profits through the entire gro- cery trade of the country, there will be no need for consumers storing the tub- ers themselves—in some ways _ this amounts to a form of boarding and dis- turbs the market. Potato day each weck should be a fixed event, from now until the 1917 crop is eaten up next June. —.-~+___ Guaranteed Harmless. “What does this chap do for a liv- ing?” asked the secret service man. “Writes musical comedies.” “Pass him along. He never had anything to do with a plot in his life.” January 23, 1918 SKINNERS MACARONI The Nationally Advertised Line. 24s per On SPECIAL DEAL. See jobber’s CASE salesmen or write for particulars. SKINNER MANUFACTURING COMPANY Omaha, U. S. A. SEEDS Reed & Cheney Co. GRAND RAPIDS, MICH. 87: Turkeys Geese, Ducks and Chickens Telegraph, phone or write us for special prices before you sell Wilson & Co. 20-22 Ottawa Ave., N. W. Grand Rapids Michigan Onions, Apples and Potatoes Car Lots or Less We Are Headquarters Correspondence Solicited i Vinkemulder Company GRAND RAPIDS co: MICHIGAN Pleasant St. and Railroads MOSELEY BROTHERS _ Grand Rapids, Mich. Wholesale BEANS, POTATOES, SEEDS Telephones 1217, or write when have stock to offer E. P. MILLER, President F. H. HALLOCK, Vice Pres. FRANK T. MILLER, Sec. and Treas Miller Michigan Potato Co. WHOLESALE PRODUCE SHIPPERS Potatoes, Apples, Onions Correspondence Solicited Wm. Alden Smith Bldg. Grand Rapids, Mich. LOVELAND & HINYAN CO. CAR LOT SHIPPERS Potatoes, Apples and Beans Write or telephone when you have anything to offer Association of Commerce Bldg. Grand Rapids, Michigan WE COVER MICHIGAN M. PIOWATY & SONS Distributors of Reliable Fruits and Vegetables MAIN OFFICE, GRAND RAPIDS Branches: Saginaw, Bay City, Muskegon, Lansing, Jackson, Battle Creek, South Bend, Ind., and Elkhart, Ind. a s a 7 a Ss Bd = 4 « $ ah & a i. é ba” wv on ‘4 3% $ 4 . 4 a*¢ > i s 2 * - a i i” 4 2 4 2 2 i » A eRe: ah > mS > January 23, 1918 What Sugar Shortage Taught the Grocer. After two months’ pressure, due to sugar shortage, when the retail grocer’s establishment often resembled a bank during a run, the grocery trade now be- gins to see genuine benefit in this recent commodity disturbance. For years it has been the custom of the trade to use sugar as a leader to sell other food- stuffs. Only in rare cases did the grocer look upon sugar as an article that should pay a profit for handling. It was the “unwritten law’ of the trade to sell sugar at cost. Such a thing as adding the cost of doing business to the pur- chase cost was unheard of, and the gro- cer businesslike enough to suggest that sugar should carry its burden of over- head would have been laughed at. 3ut the sugar crisis demonstrated that this is one cf the most important items in the grocery business, and there is a question if it will again be used as a bait to sell. other foodstuffs. As the Interstate Grocer views it the retail grocers of the country are paying for their past misdeeds in selling goods on an unbalanced system, handling sugar, fiour, butter, eggs, lard, and one or two other items on a gross profit margin which did not return them enough to cover overhead, much less a net profit. One-third of the grocer’s sales were made on this basis, and the remaining two-thirds of his stock had to be sold at speculative profits. In making war adjustments the gro- cers of the country face a hard task. Rut they are putting their business upon a sound basis for the future, and the sentiment of the trade and its journals is that paece will find the grocer a wiser and better merchant instead of a drudge and mere “storekeeper,” with each arti- cle in his stock bearing its proper cost of doing business. — +2 Not Unloyal—But Unthinking! One large farmer, on the Eastern Shore of Maryland, said this week, that his is not good wheat land and that the tnarket for the other crops—corn, oats, tomatoes, peas, beans, etc.—did not promise very good profits next season; labor was scarce and he had made a few thousand dcilars this year, so he did not believe he would operate his farm next season! And again, some big canners have been heard to say that the Government ought to set a price on canned foods for next year that would be an inducement to produce a maxi- mum output! But these men do not mean to be disloyal; they are merely unthinking. If the conditions were so drastic as to compel the Government to come to them and ask them to pro- duce food as a branch of the Army, the Government to pay the mere cost, they would do it willingly, work like slaves behind the Commissary Department, and want no remuneration, any more than apy other soldier works now for profit. They do not realize that the Government is begging them to do just this very thing, however, a profit over cost, but not an excessive prcfit. And these men say they do not want an excessive profit. They have been appealed to, and are being appealed to, as_ free agents. instead of the German method of commandeering and putting them to MICHIGAN TRADESMAN work for the Government. Let us have no more such utterances, but, on the contrary, a general and generous im- pulse to do everything within the bounds of human effcrt to hold up our end of supplying the food upon which the armies, the people, and the success of the war depend.—The Canning Trade. 2-2 Weevil Loss in Grocery Stores. Grain weevils are costly pests, not only in mills and elevators, but fre- quently damage food in groceries and cther mercantile premises, and are likely to give even more trouble there than in mills, because merchants do not understand how to protect food against weevils or are unable to use the fumigating methods possible in mills—only a store away from living quarters can be safely fumigated. A grain trade journal advices grocers to keep flour, meal, rice, peas, beans, and package cereals in a cool, dry place, as without heat and moisture the weevil will not propagate. Prox- imity to a heated stove will often cause weevils to appear in winter. Scrupulous cleanliness and kalsomin- ing are preventives. In one case a grocery store was rid of weevils by the use of floor oil. Care should be taken to inspect incoming goods, as a few weevils in a single package ot goods may infect the whole store in a short space of time during ‘warm weather. ————2-0 Butter in Boxes. Owing to the shortage of stave mater- ial and transportation problems many creameries are having difficulty in secur- ing butter tubs. The Food Administra- tion recommends that boxes be used in place of the familiar tub where box ma- terials are readily obtainable. Butter can be packed in boxes at about one- third of a cent per pound less than in tubs. Boxes ship as well as or better than tubs, and trade prejudice is the only reason they are not more generally used. No doubt there will be quite a quantity of butter required by Great Britain through the coming season and ihe British much prefer the boxes to tubs. The Food Administration is very desirous that all creameries and butter factories co-operate to the fullest extent possible in the use of boxes in order to relieve the butter-tub shortage. —>-2 2 Egg Dealers Fined Under Illinois Law. Following the first convictions of Chicago retail merchants for failure to indicate storage goods by label or placard, Superintendent John B. New- man of the Division of Foods and Dairies,-has launched a new drive to enforce the provisions of the Illinois cold storage law. Fifty-three new cases for prosecution have been turn- ed over to Charles F. McKinley, As- sistant Attorney General. These are in addition to thirty cases now pend- ing. Inspectors have been assigned to collect evidence against storage concerns as well as the retailers. The first five cases in Chicago were taken before Judge Gemmill in the Municipal Court. Three of the de- fendants were fined, one case was con- tinued and one was set for jury trial. Eggs were the product concerned in each instance. 19 The Richest Flavoring Mapleine is so rich that a few drops will flavor more food than a teaspoonful of other flavorings. Acquaint a housewife with this and she becomes a patron of Mapleine. * * Crescent Mfg. Co., Seattle, Wash. Order of jobber or Louis Hilfer Co., 1205 Peoples Life Bldg., Chicago, (M-95) Crescent Mapleine The Delicious Golden Flavor Rea & Witzig PRODUCE COMMISSION MERCHANTS 104-106 West Market St. Buffalo, N. Y. Established 1873 Shipments of live and dressed Poultry wanted at all times, and shippers will find this a good market. Fresh Eggs in good de- mand at market prices. Fancy creamery butter and good dairy selling at full quota- tions. Common selling well. Send for our weekly price cur- rent or wire for special quoita- tions. Refer you to the People’s Bank of Buffalo, all Commercial Agen- cies and to hundreds of shippers everywhere, Watson-HigginsMlg.Co. GRAND RAPIDS. MICH. Merchant Millers Owned by Merchants Products sold by Merchants Brand Recommended by Merchants NewPerfection Flour Packed In SAXOLIN Paper-lined Cotton, Sanitary Sacks Chocolates Package Goods of Paramount Quality - and Artistic Design 1052 N. Ottawa Ave. G. B. READER Jobber of Lake, Ocean, Salt and Smoked Fish, and Oysters in Shell and Bulk Grand Rapids, Michigan mA Recol/e, on Qe” +m PC ie ‘SCHULZES eh PRT BREAD 4 “Rich as Cream- %S Pas EC UN ih a We solicit shipping accounts from country dealers SCHULZE BAKING COMPANY GRAND RAPIDS, MICH. Conservative [nvestors Patronize Tradesman Advertisers 20 MICHIGAN TRADESMAN penne. FF, 1918 = failure. There is always room for im- ps “Sg provement or experiment in store ar- WM. D. BA | I “Sc 3 t= rangement, and the careful inventory a = = = Ss ae Z. = helps to point the way to such improve- HIDES, W OOL, FURS = = =F : eo . 2. =e 2S ment. AND TALLOW = Ss | OVES ‘AND HARDWAR = : Customers like to see changes. See- 28-30 Louis St. Grand Rapids, Mich. = <4 ~ as so §£ ing the same goods in the same place = -— 2 2 Sis = oo = = : a = = oS ee Zz = £2 =o all the time grows monotonous. Shift = es EA Zan = 2. m= the sh d a little. Move (é p Ais Ea aim Taare PaZ e showcases around a little. Mov = trea a a \9 Ak) ae : i re F (_ Dh Ui ie f the stoves to the other side of the store. aa, 3 fs =e * i Sa - 1 og Mb — ere ee zB nN ) T= Michigan Retail Hardware Association. President—James W. Tyre, Detroit. Vice-President—Joseph C. Fischer, Ann Arbor. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. How to Follow Up the Annual Inven- tory. Written for the Tradesman. Stock-taking is not merely a matter of getting facts and figures. A large share of the annual inventory is lost to the hardware dealer if he does not apply the lessons he has learned by following up the inventory with new and more aggressive methods. To take stock thoroughly is an im- portant consideration; to properly fol- low up the stock-taking is just as im- portant. In making his inventory, the hardware dealer finds out just exactly what he has in his stere. He unearths o!d goods, resurrects odds and ends from shelves and corners, and rounds up a lot of stray items of which he has lost track curing the year. An after-inventory sale is one of the first items in the logical “follow up” programme. It is not necessary to clear out all the left-over goods at one big reduction sale. Many merchants do this, but others adopt the policy of gradually working these odds and ends to the front and clearing them out by degrees. It is important, however, that a selling plan of some kind should be devised to ensure the clearing out ulti- taately of these odds and ends of stock. One hardware firm on my list in deal- ing with this problem makes a practice of vigorously pushing sales of odd lines of goods brought to light during the stock-taking process. One window of the store is given over to these lines, and is filled with a collection of all kinds of goods. Price tags are used prominently, and the prices attached are such as to greatly stimulate the moving cut of these lines. “Put the goods where they will be seen, and price everything in clear fig- ures” is the policy of this firm. Some lines, such as snow shovels, axe handles, etc. are displayed outside the store. Still others are prominently shown in- side the store. The firm aims to show the customer what they have and to make the price appeal very strong in- deed. A merchant in a country town adopts a somewhat different policy. He likes to feature a “9 Sale.” This sale covers rine days, and during that period every- thing offered at speeial prices has a price quotation ending in 9. For in- stance, an article regularly sold at 75 cents is marked down to 69 cents; a dollar article sells at 99 cents, or now and then at 89 cents. On each day of the sale interest is stimulated by featur- ing an article at a 9 cent price. Thus, for one day coal. oil was sold in limited quantities between 9 a. m. and 9:59 This feature Next day some other line would be featured for a short time, at the 9 cent price. Sometimes nine only of an article will be put up at this price. Again, an article will be sold at ® cents during the first nine minutes after 9 a.m. There is a regular stam- pede, usually, in those nine minutes. Considerable ingenuity is shown in the variation of the “9” proposition. a. m. at 9 cents a gallon. drew crowds. The object of a stunt like this, how- ever, is not primarily to sell the $ cent article, but to get people into the store who will buy other articles at prices which yield the dealer a fair margin ef profit. Many dealers cherish the idea that in a special sale, every price should be cut. This is not necessary. A few articles featured at a drastic price re- duction will sufficiently impress the pub- lic with the dealer’s price message to draw trade; for the rest, the reductions need not cut so low as to wipe out a fair margin of profit. In pricing goods, much, of course, depends on the article and the dealer’s intentions in regard to it. A line which has proven “dead stock” after a thor- ough try-out may advantageously be cleared out at a decided price reduction. On the other hand, it is wise to main- tain prices on articles which are to be handled regularly. The dealer must look ahead in these matters, and not sacrifice the future for the sake of an immediate increase in sales which will bring no corresponding increase in profits. Instead of advertising a big special sale, it may be desirable to offer a daily or hourly “feature.” Pick some article from among the odds and ends, and offer that at a special price for one hour. Have one article from 9 to 10 a. m., another from 10 to 11—and so on. These hour sales, as they are called, are used to good advantage by dry-goods merchants; and the idea can be readily edapted to the hardware business. Such a sale helps to attract customers at all hours of the day, and to a certain de- gree distributes the day’s business more evenly. Care should be used in timing your items. Feature the most popular article at the hour when the norma! trade is the smallest. A less popular feature will be found sufficiently at- tractive to draw customers into the store at the hour of the day when most people are on the street. There are other items not to be over- looked in following up the inventory. If you don’t leave your stock better arranged than you found it—if you can’t see room for improvement in your store arrangements—then your inventory has in some slight measure at least been a Change things a little, here, there or elsewhere. The change will do good. The hardware dealer should be stim- ulated by stock-taking to look more closely after outstanding accounts. If you can’t get an immediate settlement of an account, take a note—anything to get the necessary idea of a definite set- tlement within a specific time lodged in the slow-pay customer’s mind. As an aftermath of stecktaking, the dealer should be able to plan his buying campaign for the year with a degree of accuracy. The inventory is an excellent guide in buying. It points out what lines have sold well, what lines have sold regularly, and what lines have No H Ask about our way BARLOW BROS. Grand Rapids, Mich. AGRICULTURAL LIME BUILDING LIME Write for Prices A. B. Knowlson Co. 203-207 Powers’ Theatre Bldg., Grand Rapids, Mich. SANITARY REFRIGERATORS Conserve Food, Increase Your Profits. | Write at once for Catalog. No. 71 for Grocers—No. 93 for Residences—No. 62 for Meat Markets—No. 51 for Hotels and Restaurants. McCray Refrigerator Co. 844 Lake St., Kendallville, Ind. wr \ | | == SUN BEAM== ———_ lec TRADE-MARK == ANNOUNCEMENT Our 1918 sample line of WINTER GOODS is now ready Mackinaw Coats, Blanket-Lined and Sheep-Lined Coats, Sweater Coats, Hockey Caps, Flannel Shirts, Socks, Gloves and Mittens. Square Blankets, Stable Blankets, Robes and Auto Shawls. Our salesmen are now on the road and our representative in your territory will advise you as to the date he will call. BROWN & SEHLER CO. Home of Sunbeam Goods GRAND RAPIDS, MICHIGAN Foster, Stevens & Co. Wholesale Hardware ye 157-159 Monroe Ave. :: Grand Rapids, Mich. 151 to 161 Louis N. W. of the war. Grand Rapids WE NEVER EXPECTED To see the time in this country when we would be forced to suspend business by the iron hand of the Government, but when the edict came we accepted it in good faith in the belief that the obligatory closing would contribute to the general relief to that portion of our country which is short of coal and, indirectly, assist in the successful prosecution C € , We believe every one of our customers shares in this belief and is willing and ready to make any sacrifice to help bring the war to a successful termination. : For the next ten weeks we will not open Mondays, unless further advised, and our business hours for the other five days of the week will be from 8 a. m, to 5 p. m. Michigan Hardware Co. Exclusively Wholesale Michigan mm » for id. : « * t eli is sng toe a , » » sitet cage ls s ts A x ® costal > eset Mc , v aay January 23, 1918 proven stickers; and these indications are a reliable guide to the hardware dealer in mapping out his programme for the ensuing year. Good buying is an essential part of good merchandising. The shrewd hard- ware dealer does not buy on impulse, or in direct ratio to the insistence of the traveling salesman. He buys in order to sell; and to know what to buy, he must know what he has been able to sell, how much he has sold, and what chance there is of continuing to sell to the same extent. The inventory is a very helpful guide in determining what lines to re-stock, and to what amount. When you have decided what to spend in each department, jot down the amounts, as nearly as you can determine them. You den’t have to adhere abso- lutely to these figures; they can be al- tered as*new circumstances arise; but they will help you to keep a firm hand on the help. That is very important in the hardware business. Victor Lauriston. —_»>>+—___ Ten Commandments of a Canadian Merchant. 1. Don’t lie. It wastes my time and yours. I am sure to catch you in the end and that is the wrong end. 2. Watch your work, not the clock. A long day’s work makes a long day short; and a short day’s work makes my face long. 3. Give me more than I expect and I will give you more than you expect. I can afford to increase your pay if you increase my profits. 4. You owe so much to yourself you cannot afford to owe anybody else. Keep out of debt, or keep out of my shop. 5. Dishonesty is never an accident. Good men, like good women, never see temptation when they meet it. 6. Mind your own business and in time you'll have a business of your own to mind. 7. Don’t do anything here which hurts your self-respect. An employe who is willing to steal for me is will- ing to steal from me. 8. It is none of my business what you do at night. But if dissipation affects what you do the next day and you do half as much as I demand, yow'll last half as long as you hoped. 9. Don’t tell me what I'd like to hear, but what I ought to hear. I don’t want a valet to my vanity, but one for my dollars. 10. Don’t kick if I kick. If you're worth while correcting you’re worth while keeping. I don’t waste time cutting specks out of rotten apples. —_»+2>—___ A young man dropped into a state of coma, and it was several days be- fore he fully rceovered. Later he spoke of his experience with a party of friends. “Ah, yes,” the young man said, in response to the question, “TI knew all the time what was going on, and I also knew that I wasn’t dead, because my feet were cold and I was hungry.” “I see,” thoughtfully said one of his friends, “but how did that make you-think you were still alive?” “Well,” answered the young man, “I knew that if I were in heaven I wouldn’t be hungry, and that if I were anywhere else my feet wouldn't be cold.” MICHIGAN TRADESMAN Hardware Trade Plan to Aid War. In order that the industry may best do the work required of it for a suc- cessful prosecution of the war, the War Service Committee of the American Hardware Manufacturers’ Association has prepared a chart showing in detail a plan for organizing the trade which is thought will best meet the demands made on it. One of the primary steps has been to divide the industry into these nine sections: A, wire and heavy hardware; B, builders’ hardware and castings; C, sheet metal work; D, tools tor woodworking; E, tools for metal working and cutlery; F, agricultural tools; G, auto-motive and_ sporting goods; H, general supplies, and I, mis- cellaneous. Each of these sections will have a Section Committee, as well as Division Comittees and delegates that will be under the jurisdiction of the former. The sections will be responsible to the War Service Committee and the latter to the President. An executive man- ager will be located at Washington, ac- cording to the plan, and he also will be responsible to -he War Service Com- mittee. The Division Committees, which are made up of closely allied branches of each section of the trade, as outlined above, will each elect a delegate to the Section Committee. The Section Com- mittees will distribute orders which members of one division cannot fill or which require equipment not possessed by any one division. They must also decide between conflicting interests of divisions and take up with the executive manager all questions that affect the whole section. The executive manager will consoli- date requirements of the Government and find sources of supply through the division delegate and Section Commit- tee. He will also obtain priority for or prevent discrimination against, as non- essential, supplies for producers and shipments of products. He will advise the War Service Committee of develop- ments of or changes in Government pol- icy affecting the hardware industry, in- cluding prospective increases in general requirements, labor control or supply, general increase in production required and taxation. He will further assist and advise the War Service Committee in presenting to various Government agen- cies proposals affecting the hardware industry and also advise and assist dele- gates or Division Committees regarding matter affecting divisions or sections. He will have on file catalogues, price lists, and reports showing maximum current production of members. Sources of information with which he must keep in touch also are given in the explana- tion of the chart. The War Service Committee will de- termine the policy of organization, di- rect the activities of the executive man- ager, direct the activities and spur on Section Committees, decide between conflicting interests of sections, and take up questions affecting more than one section. ———_2-- > Many a business general deludes him- self in the belief that he has exhausted his resources before he has even tried his most sure ally, advertising. 21 OUR OWN MAKE HARNESS Hand or Machine Made Out of No. 1 Oak leather. We guarantee them absolutely satisfactory. If your dealer does not handle them, write direct to us. SHERWOOD HALL CO., LTD. Tonia Ave. and Louis St. Grand Rapids, Michigan United Agency Reliable Credit Information General Rating Books Superior Special Reporting Service Current Edition Rating Book now ready Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof } Warm in Winter Cool in Summer Comprising 1,750,000 names— eight points of vital credit information on each name— no blanks. THE UP-TO-DATE SERVICE Gunther Building CHICAGO < ILLINOIS 1018-24 South Wabash Avenue Brick is Everlasting Grande Brick Co., Grand Rapids So. Mich. Brick Co., Kalamazoo Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction Automobile Robes Automobile robes 54 in. x 60 in. single plush, double plush, rubber interlined, ranging in price from $3.25 to $11.00. 54 in, X 72 in. auto robes for rear seat, double plush, rubber in- terlined, muff robes, mohair and fur effects, $7.50 to $40.00. Auto shawls and steamer robes, all wool, scotch clan patterns, 60 in. x 80 in., $6.50 to $17.00. Signs of the Times Are Electric Signs Progressive merchants and manufac- turers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. THE POWER CO. Bell M 797 Citizens 4261 Sherwood Hall Co., Ltd. 30-32 Ionia Ave., N. W. GRAND RAPIDS, MICH. Pere Marquette Railway Co. F ACTORY SITES Locations for Industrial Enterprises in Michigan The Pere Marquette Railway runs through a territory peculiarly adapted by Accessibility, excellent Shipping Facilities, Healthful Climate and Good Conditions for Home Life, for the LOCATION OF INDUSTRIAL ENTERPRISES. First-class Factory Sites may be had at reasonable prices. Coal in the Saginaw Valley and Electrical Development in several parts of the State insure Cheap Power. Our Industrial Department invites correspondence with manufacturers and others seeking locations. All in- quiries will receive painstaking and prompt attention and will be treated as confidential. Address Cc. M. BOOTH, General Freight Agent, Detroit, Michigan Leitelt Elevators For Store, Factory Warehouse or Garage Built for Service Send for proposal on your requirements Adolph Leitelt Iron Works 213 Erie Street Grand Rapids, Michigan MICHIGAN TRADESMAN — — — — — = = = ‘ye wo HTM (( is pe oe oe, DRY GOODS, FANCY GOODS*» NOTIONS =. = =: _ - — = _— — = = = Activity in Broad Silks. With the spring buying of silks fairly under way, and considerably more ac- tive than for some time past, there are growing indications that the season’s business is not to be confined to staple weaves and colors. Novelty silks and fancy weaves are said to have heen among the best sellers of the week just past, with many bright combinations of colors prdominating. The bulk of this buying, according to several authorities in the trade, has been from cutters, who are using more of this class of goods in their garments this year than ever before. In orders from the retail trade, taf- fetas, which are more or less staple, have been the most frequently men- tioned. They have been taken in colors which are far from conventional. Many fancy and brilliant shades have been Lought in fairly large quantities. Mes- salines have also been taken for this trade, usuajly in such shades as blue, brown, green and a wide variety of tans. There has been some slight advancing of prices on several of the more popu- lar weaves during the past few days by scme houses. Plain taffetas are quoted around $1.15 now, and some fancy taf- fetas have been advanced to $1.75. Buy- ers, however, do not seem to mind the prices so long as the merchandise is what they want. There seems to be a feeling among retailers that higher prices may be expected very soon, and they are evidently going after the lines they need before these advances go into effect. Reports from roadmen have been par- ticularly favorable. In many instances they are sending in larger orders than they have ever done before at this time of the year. One house reports that it has already sold as much merchandise for spring delivery as it did during the whole season last year. —_»>2>__ Standardized Clothes Not Contem- plated. “We have not the slightest intention attempting to put the people of the United States into uniform.” This was the manner in which a member of the Commercial Economy Board discredited the statements made in a recent num- ber of a New York newspaper to the effect that it was rumored at Washing- ten that a radical scheme for standard- ized clothing and fabrics was in con- templation. “We have not the slightest idea,’ he added, “how such a story could have originated. We have taken no action recntly that would, by any stretch of the imagination warrant such wild gossip.” The Board does seek an avoidance of an extreme number of varieties, which tends to waste in manufacture and dis- of tribution. It has never given any at- tention to the question of limiting the colors of men’s and women’s wearing apparel to black, gray or indigo blue, as suggested by these rumors, and has not in contemplation any further recom- mendations than those contemplated in the questionnaires that have gone to the clothing and garment trade for ratifica- tion. The elimination of non-essentials in the styles of men’s and youths’ ready- made clothing indicates what can be ac- complished by the Commercial Economy Board in this direction when it sets about such revision in earnest. Among the features that have been, in great measure, eliminated there may be men- tioned the following: yokes and pleats for all kinds of coats and pockets; patch pockets; flaps from pockets; vents from sack coats; piped seams; collars from vests; box outlets from sack coats and overcoats; outside cash pockets from coats; all double-breasted coats, vests and overcoats, except ulsters; tunnel loops on trousers; cloth belts on trous- Crs; pee fop trousers, etc. ————_2-.- > Free Scrub Brushes Aid Linoleum Sales. Last spring, Shoor Brothers, Hart- ford, Conn., advertised conspicuously that a floor scrubbing brush would be presented free to every woman visiting their furniture store in con- nection with a special linoleum dem- onstration. In preparation for this event proper patterns of linoleum were selected for various rooms in the house and arranged in the linoleum department for convenient inspection. The price and the room for which it was intended was marked on each pattern. The free scrubbing brushes which had been advertised were dis- tributed from a table at the far end of the display. Every woman who called at the store for the scrubbing brush was excellent “timber” for a linoleum sale. Every woman who had a floor which needed frequent scrub- bing should be interested in linoleum and the women were. The attention of every customer who came seeking a free scrubbing brush was directed to the linoleum display. The advantages of the lin- oleum over a bare floor were explain- ed—the saving of time and energy, avoiding the unsightliness of rough, red hands, how sanitary linoleum is, how easily cleaned, etc. The result was a record for linole- um sales and orders that some weeks later could be traced directly to the “Scrub Brush Campaign.” —__+2+>—____ To sooth a distressed woman weep with her. To sooth a distressed busi- ness man, kick him into advertising. Fancy Underwear Selling. The local market for fancy under- wear for women is said to be fairly active. Spring buying, it seems, has taken on a new impetus during the last week or so, and reports from men out on the road since the first of the year indicate good business generally. In the spring buying, glove silk undergarments seem to be very much in demand. Simplicity in design and trimmings, however, is the keynote in this business. Although crepe de chine and washable satin as usual are among the leading fabrics, there is reported also a good demand for nainsook, silk mull, messaline, and batiste. Lace, embroidery, and ribbons are appropriately used for trimmings on envelope chemises and camisoles, although perhaps in less profusion than in former years. +. Revival in Waist Trade. The apathy in the waist industry of this city seem to have been entirely dispelled. The dullness of the late fall and early winter has been replac- ed, according to reports, by active buying on the part of retailers in many sections. It is said that the unusually early arrival of buyers in town this year in search of spring merchandise was due in great part to the railroad situation. Many retail- ers, it seems, felt apprehensive lest they be left without goods, due to slow transportation, if they waited un- til the usual time to buy. Their stocks are apparently very low, little having been bought during the fall, and con- sequently the orders now being placed are for liberal quantities. —__»-.____- Women’s Neckwear For Spring. The features which are attracting most attention in the spring trade in neckwear for women are said to be organdies and piques made up in sep- arate high collars and Ascots. Col- lars of the Buster Brown type in pique are also very much in demand. Oth- er stand up bands with oddly cut turn- overs sticking out are also taken. Some of these are attractively laced with ties of crepe de chine, which is also extensively employed in other models. In the silk shapes, satin is used a great deal, although crepe ce alone and combined with is also well sought. ———_s-->—__ Lots of city farmers make a specialty of sowing wild oats. chine, Georgette, 6 to 12 ounces. January 23, 1918 We are manufacturers of TRIMMED AND UNTRIMMED HATS for Ladies, Misses and Children, especially adapted to the general store trade. Trial order solicited. CORL, KNOTT & CO.. Ltd. Corner Commerce Ave. and Island St. Grand Rapids, Mich. ret telait| Se ane fer eT K4 Of All Jobbers PRESIDENT SUSPENDER CO., Shirley, Mass Special Sales John L. Lynch Sales Co. No. 28 So Ionia Ave. Grand Rapids, Michigan The Goods! Net Prices! When you receive “OUR DRUM MER” catalogue regularly you always have dependable answers to these two important questions: What is the lowest net price at which | can buy goods? Where can I get the goods? Items listed in this catalogue have the goods behind them. The prices are net and are guaranteed for the time the catalogue is in force. Butler Brothers Exclusive Wholesalers of General Merchandise New York Chicago St. Louis Minneapolis Dallas > HINA CANVAS GLOVES Our line of Canvas Gloves include all numbers from We would suggest under present market conditions that you place your order now, for future requirements. Can supply these goods for immediate delivery. | Quality Merchandise—Right Prices—Prompt Service | HNUUUUUUVUUTA EUAN WHOLESALE DRY GOODS IMMUN PAUL STEKETEE & SONS GRAND RAPIDS, MICH. T0001 x 4 my, a“ &"” , x > y oo a7 Bs, . ‘ 4 e @ ‘ ‘ > a » a 8 he * i j . “y ~ aa a< 7a ™ 7 f ty ( C4 a: Ge January 28, 1918 Co-operative Delivery of Goods in Ann Arbor. Ann Arbor, Jan. 21—By a co-oper- ative system of delivery, the mer- chants of Ann Arbor, give a service of five deliveries a day within the city limits, a service conceded to be far more satisfactory than formerly and employing only seventeen wagons where seventy would be operated by the old individual method, so that with the improved service there is also a greatly reduced expense. This system was inaugurated in Ann Arbor in 1907. A company was in- corporated, capital stock $10,000, shares $10 each, Twentv-two mer- chants took twenty-five shares each, providing a working capital of $5,500. A suitable lot was at once pur- chased, 80 x°132, at a cost of $3,600 and a central station erected, costing $7,800. So the new company started out with a considerable indebtedness, all of which has been wiped out, how- ever, in less than seven years, and an adjoining lot bought and paid for at $2,500. Deliveries are made for any mer- chant. Members, however, buy their coupons at a lower rate than non- members. Grocers who are members pay 3 2-8 cents for one delivery, while the charge to grocers who are not members is 4 1-8 cents. A grocery delivery is an order of less than 100 pounds to one address in one, two or three baskets. Stockholding butchers pay 23 cents per delivery, hile nonstockholding butchers pay 3% cents. All coupons, or rather tags, are sold for cash and in lots up to 100, 200, 500, 1,000 and 2,000. The merchant uses one tag for each order (delivery to one address), filling in not only the name and address of the customer, but also the number of the route. The entire city is divided into sixteen routes and each merchants has a route book, printed and alphabetically arranged as to streets, so that the route number of any address is in- stantly in the index, although, of course, the merchants and their clerks are very familiar with the routes and are seldom obliged to refer to their book. Each merchant also stamps his coupon with his firm stamp, so the tag (coupon) tells the whole story on its face, its price, the firm, the customer and address and the route number. In the morning the drivers report at the central station at 5:15 and start out with their wagons. Each driver has certain stores to which he de- livers the “empties” (each merchant provides his own baskets or boxes, marked with his name) and from these same merchants he collects the orders to be delivered, returning to the central station with them. The wagons are then backed up to a long bench, or shelf, running down the center of the station and the baskets and boxes are unloaded and shoved along according to the route numbers on the tag, thus distributing the or- ders to the proper wagons in a very few moments. As the driver de- livers, he takes the tag off the order and these tags are turned in at the office, tied and stacked in each mers chant’s name and held for a time for reference in case of complaints, or checking up. In coming back to the central sta- tion after delivering, each wagon stops at certain stores most conven- ient to his line of travel, leaves what- ever “empties” he may have belong- ing to those particular stores, collects the orders that are ready and brings them to the central station. Each merchant gets back all of his “emp- ties” at noon and in the morning. For C, O. D. orders, envelopes are furnished instead of coupons and for these, merchants pay % cent more than for the straight delivery tag. On a recent Saturday the company made 3,348 deliveries. including 315 C. O, D. orders. It should be stated MICMI@AN TRADESMAN that the drivers work from 6:15 a. m. to 5:30 p. m. and on Saturdays to 7:00 p.m: _ Provision is also made for the de- livery consignments to the merchants from out of town shippers. Such iems bring in a matter of $50.00 a month to the company and are easily handled, the same as returning “emp- ties” to the merchant. Another source of revenue is the service for package delivery for citi- zens who “phone in for a wagon to take a bundle to the washwoman, or any service of special nature. As before stated, there are sixteen routes, but the company has twenty wagons and twenty-two horses. Sev- enteen drivers are employed, the ex- tra driver handling special calls, which also include a service from the rail- roads to the merchant. A day barn man and a night barn man, with book- keeper and manager or superintend- ent, completes the force. An idea of the expense may be gained from the following figures for one year: Bayvi Rol oe, $13,547.65 Heed Brel oe 2,437.02 Exoht and Huel............ 170.68 INGE 613.85 Horse Account (lost 2 NOMSES) oe. 325.00 Wagon Account ............ 210.00 Horseshoeing .............. 604.05 Harness 20050000. ..2 0.0... 84.25 Claims (damaged, broken, CEG: 117.24 Miscellaneous .2.0..00..25.. 930.38 -_——__ o-oo Standardized Apparel in England. British clothing for men’s wear is undergoing a process of standardiza- tion, according to a report made by Consul Franklin D. Hale, Hudders- field, to the United States Bureau of Foreign and Domestic Commerce. He reports that Charles Sykes, Director of Government Wool Textile Produc- tion, recently made an official state- ment to the Board of Control regard- ing the Government scheme for stan- dard suitings for civilian wear. He said there would be at first one type of cloth made available at a fixed price, but that it would be possible to have a reasonably large variety of pat- terns in that one grade. It was thought that such cloths could be procured at $1.46 per yard, so that the price of a man’s suit of standard cloth would be about $12.17; and that provision could be made for a stan- dard shoddy for boys’ clothing, so that the cost per suit would be for young boys $5.47 and up to $7.30, and $9.73 for youths. He hoped also to arrange for standard flannel by re- questing manufacturers to conform to a standard specification, the inten- tion being to have the flannel stamp- ed every few yards with the retail price. It is thought in the tailoring trade that an important result of the scheme will be the utilization of a better qual- ity of material than can now be ob- tained in ready-mades. At the pres- ent time ready-made suits can be bought for less than the $12.17 men- tioned above, but the cloth is of poor quality and the suits are made by the lowest class of labor. 2. Some Hope Left. “Henry, the flour is all out.” -“So is my money.” “The potatoes are all gone.” “So is my credit.” “Well, we can’t starve!” “Cant wer TEhat’s good! I afraid we might.” was Friendly Competition. In a town with only three compet- ing clothing stores, a retailer can tell to which of the rival establishments a shopper who has not succeeded in finding what he wanted is going. Un- der such circumstances one merchant calls up that store and gives the pro- prietor the details of what the cus- tomer wants. After he had done this a few times his competitors began to return the courtesy, and a much more healthy feeling now prevails among them than previously. Unique Advertising Scheme. A Western firm has a unique meth- od of soliciting return orders. When their book-keeper goes through the ledger making out statements, when- ever he comes to an account that is closed, and which has been settled SERVICE Attention, Notion Buyers 23 promptly enough to make the cus- tomer a satisfactory person to do business with, he writes the name and address on a statement, just as though a monthly account were to be sent to him. Instead of filling in the fig- ures, however, the following is stamp- ed across the blank: “You don’t owe us a dollar. We wish you did.” This is then mailed to the customer, ac- companied by some timely advertising matter, and the idea is unique enough to make the recipient “sit up and take notice.” Put “pep” in your prices by Using cMc sly PRICE CARDS 40 cts. per 100 and up la Write for Samples . | CARNELL MFG. CO. { Dept. k, 338 B’way, New York QUALITY notion wants early. cotton and metal. QUALITY A few reasons why it will pay to anticipate your The longer you wait the more you will pay. Every mail brings us notices of advancing prices. We feel that we are not exaggerating one bit when we say you will pay from 10 to 20 per cent. more for notions which are made of An example of this is, we have just re- ceived notice that the list on white knitting cotton has ad- vanced to $1.20 per box. Yet we are still taking orders at $1 per box. This is made possible by the advice we are try- ing to give you. We anticipated our wants long ago, be- cause we knew it was coming. There are hundreds of items in our notion department just as important as knitting cotton which we can save you money on if you are wise enough to get busy now, while the prices are down and the assortments are complete. GET BUSY! Grand Rapids Dry Goods Co Exclusively Wholesale Grand Rapids, Mich. SERVICE Fremont. the Michigan Inspection Bureau. Michigan Bankers & Merchants’ Mutual Fire Insurance Co. Fremont, Michigan We are organized under the laws of Michigan and our officers and directors include the best merchants, bankers and business men of We write mercantile risks and store buildings occupied by our policy holders at 25 per cent. less than the board rate established by If you are interested in saving one-third of your expenditure for fire insurance, write us for particulars. Wm. N. Senf, Secretary. MICHIGAN TRADESMAN Grand Council of Michigan U. C. T. pets, and chairs, and watches, and = Counselor—John A. Hach, Cold- citiery, and china, and books. The Grand Junior Counselor—W. T. Bal- more of these goods we make and lamy, Bay City. sell, the more money we will have Grand Past Counselor—Fred J. Mou- tier, Detroit. Grand Secretary—M. Heuman, Jack- son. Grand Treasurer—Lou J. Burch, De- troit. Grand Conductor—C. C. Starkweather, Detroit. Grand Page—H. D. Ranney, Saginaw. Grand Sentinel—A. W. Stevenson, Muskegon. R. Dye, Battle —" Chaplain—Chas. Next Grand Council Meeting—Jackson. Shutting Down on Business. suffalo, Jan. 21—It doesn’t requir: a deep knowledge of finance to under- stand that business will have to finance the war. If there is no busi ness how can we finance the war? We cannot finance it out of our sav- ings; that idea is fallacious. I was invited to a business men’s luncheon the other day in New York City. It was ostensibly given under the auspices of the United States Food Administration, but like most affairs of that kind, | imagine the Food Ad- ministrator had nothing to do with it, and did not know anything about it. An amusing and somewhat as- tounding feature of the luncheon was an address by a man who was intro- duced as “the greatest financial writ- er in this country.” His title to that distinction came from the fact that he had written sketches of John D. Rockefeller and other celebrites of more or less renown. His speech was a regular business-buster—a diatribe of disaster calculated to make a man put up the shutters, take in his sign, and tack on the door the notice, “Out of Business Until After the War.” He urged every one to stop buying things, both luxuries and necessities. If you need a pair of shoes, don’t buy them; hunt up an old pair and wear them. Never mind the shoemaker. He doesn’t need to live. Why bother about him? Let him make munitions. If you need a new suit of clothes don't buy it; wear an old one. Don’t worry your head about your clothier or tailor. Let him make uniforms for the soldiers. And so on down the line from shoes to furniture and kitch- en utensils. As a matter of fact, the arguments of this “greatest financial writer in the country” are fundamentally fallacious almost criminal. The only way that business can finance this war is for people to go right on producing, sell- ing, and purchasmng things as in nor mal times, If every one of a hundred million persons refrains from buying shoes, that means one hundred million less shoes made by shoemakers. One hundred million less suits of clothes means that much less work and wages for weavers and tailors. You can’t give can earn money. money unless you Instead of putting the soft pedal on business, instead quitting advertising and refraining from displaying goods in the show windows, every legitimate business enterprise should he speeded up to the greatest capacity. We can’t all of us go into the manufacture of mu- nitions. The shell business is impor- tant, but we also need shoes, and clothes, and candy, and rugs, and car- with which to buy Liberty bonds and thrift stamps, and the more we wil have to give to the Red Cross, Let us cut out the things that de- stroy and degrade. They cost money, health, and strength. We have been crowding a lot of rubbish through our alimentary canals, and calling it “food”—but we got no nutriment from it— only disease. We surely don’t need any “booze.” Using barley and other food grains to manufacture “slop” for foolish human beings is wasteful and unpatriotic. Some of us can smoke fewer cigars—although it is well to remember that the man who makes cigars is a wage-earner and he sometimes buys Liberty bonds. Don't put up the shutters or pull the sign, Business must go right on or we will lose the war—and then Germany will take up business where we left off. Truman A. DeWesse. > Cannot Make Sugar Situation Plainer. The situation on outlined is as follows: The present per capita consumption of sugar in the United States is ity-five pounds, [The present per capita consumption of sugar of our Allies is twelve to twenty pounds. cown sugar eigl The Food Administration is fully determined that sixty pounds shall be the maximum consumption per capita in the United States. In order to accomplish this it is just as necessary for our population to be as patriotic to the Food Ad- ministration as they are to our flag. It is unpatriotic not to comply with these rulings and it makes “scaveng- ers” of the people who consume more than their share. These rules and requests apply to everybody excepting possibly people old people and growing chil- dren. It is requested that people who sell sugar shall try to educate the public to know what is wanted. It is our sacred duty to do this. It is also the retail grocers’ sacred duty to do this. This is no time for the retailer or the wholesaler to try to gain trade by being able to give a little more sugar or any other article of food than his neighbor is able to give. The test of citizenship and _ patri- otism is rather that the man who is strong enough to educate his trade to what is expected of them shall get them to do their full duty. Unless the public responds to the Food Administration’s request we shall all be using sugar cards before next summer. As ‘this is a ment ais SICK Govern- does not democratic our administration want to use such drastic measures, but it is up to the public of this coun- try to say whether they want to be under autocratic rule or make such rule unnecessary. Please bear in mind that we are not going to be able to get our normal supply of sugar until the war is over. Also bear in mind that each and every Citizen is entitled to his share, which is exactly three-fourths of what it formerly was. We do not know how we could make the sugar situation any plainer to you than this, and we expect each and every one of you to be loyal to S. B. Steele. your Government. ne" wy WY \¥ ADEA LaLa aia re! eee eee Five Stories Completed April, 1917 HOTEL BROWNING GRAND RAPIDS NEWEST Fire Proof. At Sheldon and Oakes. Every Room with Bath. Our Best Rooms $2.06; others at $1.50. Cafeteria - Cafe - Garage January 23, 191% OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.00 and up EDWARD R, SWETT, Mer. Muskegon it Michigan Beach’s Restaurant 41 North Ionia Ave. Near Monroe GRAND RAPIDS, MICHIGAN Good Food Prompt Service Reasonable Prices What More Can You Ask? LADIES SPECIALLY INVITED HOTEL HERKIMER GRAND RAPIDS, MICHIGAN European Plan, 75c Up Attractive Rates to Permanent Guests Popular Priced Lunch Room COURTESY SERVICE VALUE CODY HOTEL GRAND RAPIDS $1 without bath RATES ; $1.50 up with bath CAFETERIA IN CONNECTION M488 i a oe Oe od kd A One half block £osf of the Union Station GRAND RAPIDS NICH Public Telephones PHONE. people. Michigan State Wherever busy men and women may be—in large places or small—public telephones place the conven- ience of telephone service (both local and long- distance) within easy reach. The Blue Bell Telephone Sign points the way to public telephones. When you want to save time and effort, just look for the Blue Bell Sign and TELE- Public telephones are found at railroad stations, hotels, restaurants: in cigar stores, drug stores and other places where they are easily accessible to the Telephone Company nie: aa ER 30% ou 2 se ’ a a ° ¢ Yv 2 » January 23, 1918 MICHIGAN TRADESMAN 25 UPPER PENINSULA. Recent News of the Cloverland of Michigan. Sault Ste. Marie, Jan. 21—The re- moval of Mr. B. E. Barnes, the well- known Government officer in charge of the Employment Bureau here, has caused much regret among his many friends, although they are pleased to note that he has been promoted to a position of more responsibility in De- troit. F. B. Raymond, of the Raymond Furniture Co., left Monday for Chi- cago, where he visited the annual furniture exhibit before attending the one at Grand Rapids. Mrs. Raymond and family will join him at Grand Rapids and then go to Florida, where they expect to spend the winter. “People usually find it easier to pay a duty to society than to pay one to humanity.” D. K. Moses, proprietor of the Leader, one of the Soo’s leading dry goods houses, was a Soo visitor last week. Mr. Moses, who now lives in New York, is a frequent business vis- itor at the Soo and says it always seems like getting back home when he arrives in the good old Soo. According to an announcement made by P. P. Duket, of Chicago, who has been in the city sometime study- ing the situation, it looks as if the Soo will soon have a new modern hotel and theater. If the plans are carried out as contemplated, a new structure will be erected on the cor- ner of Maple and Court streets to the height of four stories. The pres- ent Murray Hill Hotel will be re- modeled and increased one. story. Chicago capitalists are interested in this project. There is no reason why another up-to-date hotel and theater would not be a paying investment at the Soo. “The best way to forget your own troubles is to think a little of those of others.” The heavy snow storms last week have put most of the trains in Clover- land on the blink. There have been many disappointments and mail de- lays in consequence. At a business meeting of the mer- chants of St. Ignace last week, it was decided that they are to cut out the Sunday opening feed, thus giving the St. Ignaceites an opportunity to at- tend church, instead of talking shop until noon Sunday. “You can’t keep busy by running around in circles.” It looks very much like Sunday after- noon around the Soo on Monday. The stores are closed as scheduled, giving the city a very closed appearance. As long as everybody is doing it, there are very few kicks being made. The merchants can do just as much busi- ness with an equal share. Word was received here last week of the death of C. P. Harley, at Spo- kane, Wash. Mr. Harley was consid- ered one of the best grocers in North- ern Michigan, being at one time man- ager of the grocery department of the Prenzleur Bros. He subsequently or- ganized the Central Grocery Co., which he conducted for a few years. Later he was manager of the A. H. Edy store, after which he moved t6 Spokane, Wash., where he has_ been for the past four years. Mr. Harley leaves a widow and two sons, also many friends to mourn his loss. | L, Lipsett, the well-known im- plement dealer and agent for the ford auto here, left last week with Mrs. Lipsett to spend the winter in the South. The party expects to motor from Jacksonville to Maimi and Palm Beach, thence to Bradentown to spend the winter. The Moher meat market, on South Ashmun street, which has been run in connection with the Moher Meat & Provision Co.’s branch markets, has been closed. The ferry between the two Soos has discontinued operation for the winter and livery busses are now run- ning instead. The busses run as far as the open water then the passen- gers are ferried across to the Canadian side, Apparently there has been very little difference in the patronage, as the ice is perfectly safe at this season of the year and has not caused much inconvenience. The Government inspector paid the Soo a visit last week, looking over several of the restaurants, lunch rooms, barber shops and like places patronized by the soldiers of Fort 3rady with a few of their sanitary conditions. _ (©) Sash, the chant of Rudyard, last week. Sault Ste. Marie, well-known mer- was a Soo caller Ont., is beginning to feel the scarcity of houses for the growing population. The shortage will mean a serious problem soon unless immediate steps are taken to erect more buildings. A great influx of labor is expected during the com- ing months, as many improvements and additions are contemplated by the Algoma Steel Corporation and other industries. If a building cam- paign is not inaugurated it is feared that the present housing accommoda- tions will be far from adequate. A manufacturing boom is in sight in the Canadian Soo. The committee ap- pointed to investigate the shipbuild- ing question and the matter of bring- ing Government factories to the Soo, report progress and appear hopeful that good results will come. The plan of organizing building and loan associations is gaining favor. [t would be within the power of this association to advance money to as- sist in building houses. The working classes will suffer most in event of overcrowding and financial help wourta be welcomed by them. The Cloverland Magazine pays a fitting tribute to Hon. Louis H. Fead, of Newberry, Judge of the Eleventh District, of which Chippewa county is a part. Judge Fead has made a re- markable legal and judicial record since his election to the bench and endeared himself to the entire com- munity because of his impartiality. He is always ready to give one of his off-hand talks at the various gatherings and functions of note held in the city. : His kind deeds and pleasing manner are a great asset in this community. Fred Shaw, Secretary and manager for the Gamble-Robinson-Shaw Co., left last week for Minnesota to attend the annual meeting of the company. B. F. Werve, of Algonquin, claims the record of being the first to see a robin this year. When the an- nouncement was made there seemed to be some doubt in the minds of the residents as to whether he had any- thing stronger than Lake Superior water to drink. Mr, Werve is game and claims to be able to prove his story by C. S. Hodsell, who also pro- fesses to be able to tell a robin when he sees one. If such is the case the robin must have been somewhere on the quiet, as he has not shown up at any other place on record since. Charles Field, the weli-known to- hacco merchant, has taken over the amusement known as the Soo bowling alley. Mr, Field proposes to install new furnishings and equipment and re-open as soon as_ possible next week. Eugene Nevins, who needs no introduction to the Sooites, will take charge of the Field bowling alley. It is expected that this game can be de- veloped in the Soo to the same extent that it has been in other places of the Upper Peninsula. Many teams are being organized for this healthful ex- ercise. “You can die only once, much to the regret of the undertaker.” For the benefit of the kickers of the High Cost of Living might state that in California they are paying only $1.10 per pound for bacon. From a report from our well-known editor of the St, Ignace paper, Clyde Hecox —and he is right, you may be sure— butter is selling in Berlin at $2.25 per pound, sugar at 96c per pound, hams and bacon at $2.11 and soap at 5 bars for $1.12. So we are what might be classed as “Cheap Johns” af- ter all. Emery Gravell has resigned his po- sition with the Edwin Bell Co. and has taken a position as clerk in Mr. Moon’s grocery store. John Goetz, well-known lumberman and merchant of Detour, passed through the Soo last week en route for Detroit and Ann Arbor, leaving Mrs. Goetz at Ann Arbor where she is undergoing treatment. He reports Mrs. Goetz’s condition as progress- ing favorably. H. P. Hossack, the well-known mer- chant of Cedarville, was a Soo visitor last week, Mr. Hossack takes an ac- tive part in in all matters pertaining to the material advancement of the community. Since the outbreak of the war he has been active in ad- vancing the Red Cross work at the Snows, canvassing for and_ subscrib- ing to the Liberty Loan and other patriotic endeavors. He is doing con- siderable lumbering and has various camps in addition to the mercantile business. A few more of this type of hustlers in Chippewa county and we would note much more improvement and advancement. “It takes more than an eye-opener to make a toper see the error of his ways.” William G. Tapert. —_—--+—_s.2. 2s Gabby Gleanings From Grand Rapids Grand Rapids, Jan. 23—J. Harvey Mann has temporarily turned book agent, having already sold nearly 100 copies of the History of Ambulance Company No. 339, now located at Camp Custer. Harvey says if he ever loses his job at the hardware store, he knows now how he can make a liv- ing. John M. Shields, who sold gro- ceries many years in Northern Mich- igan, with headquarters in Petoskey, passed through the city Tuesday on his way to Marsh, Mo., where he will spend the remainder of the winter. The $1,400 contributed by the Ro- tary Club and the $588 contributed by the Baptish church, as the result of Father de Ville’s talks before both organizations, were turned over to Ned Carpenter to be cabled to Queen of Belgium. She will use the money for the purchase of milk and cows in Holland for the use and benefit of the starving babies and children of Bel- gium. Father de Ville was greatly pleased over the reception he received in Grand Rapids and stated that he would use his influence with Cardinal Mercier to visit Grand Rapids on the tour he proposes to make of America after the war is over. Many refrain- ed from contributing to this cause in the belief that the German soldiers would confiscate the cows and miflk, but before leaving the city Father de Ville stated very plainly that the Queen of Belgium has devised a method of nourishing the Belgium babies which even the blood thirsty Germans dare not violate. This is the first time during the war that the brutal Teutons have been forced to be decent. Many traveling men did not venture out at all last week on account of weather conditions. This is the first time for fifty years—or thereabouts— that Cornelius Crawford (Hazeltine & Perkins Drug Co.) was forced to remain in. Weather which keeps Cornelius Crawford in is certainly “some weather.” On account of the Garfield order, the job printing and engraving de- partments of the Tradesman Company were closed Friday and Saturday ot last week and Monday and Tuesday of this week. The publication office was also obliged to close Friday and Saturday on account of the inability of the landlord to secure coal to heat the building. Charles B. Pearson, well known in Lansing as a factory manager, has re- signed his position with the Dail Steel Products Co., to take a position as factory manager of the Steel Furni- ture Co., Grand Rapids, Mr. Pearson went to Lansing about six years ago and previous to going with the Dail company, was factory manager for the Gier Pressed Steel Co. Mr. Pearson has already moved his family to this city. Sales of the John B. Stetson Co., for the season ending 1917, were $11,- 232,403, compared with $7,652,582 for 1916. This remarkable showing is a great tribute to the skill and scope or the sales manager, Lake H. Smith, who was for many years connected with the subscription and advertising departments of the Michigan Trades- man. Frank Klang, widely known to the traveling public of the Upper Pen- insula as clerk of the Dunham House at St. Ignace, was near death for many hours while wandering about during a driving snow storm. He was lost on the ice between Mackinac Island and St. Ignace, having crossed from the mainland with a companion who wished to remain with friends on the island. Klang started home alone, sank to his armpits in an air- hole and, nearly frozen to death, came across a fisherman’s shack. Here he rested for some time, but feeling the chilling cold reaching his very vitals and hearing the ice cracking under him as though being broken up by the heavy swells, started out again, preferring to take a chance in the open rather than meet death when the ice broke up. He finally reached land some miles from Jones’ Mill. He says the most treacherous piece of ice was just off the famous Chim- ney Rock Crary on Mackinac Island. ——_+>~.—_—_ “A Blow Below the Belt.” Every dollar that you send out of Richmond for goods that may be had in Richmond is a blow at the growth of your home city—a blow “below the belt.” These thoughtless out-of-town pur- chases in the aggregate are keeping Richmond people — maybe your friends and neighbors—out of em- ployment. The greater the volume of business done by Richmond con- cerns, in all line—the greater will be the volume of money kept in Rich- mond, the greater the number of peo- ple employed in Richmond. The business houses of other cities contribute nothing to the mainten- ance of Richmond institutions. They sell nothing that cannot be bought in Richmond. Your shoe man can get you the shoes you want (if he does not al- ready have them) just as quickly, or more so, than you can order them. Your home merchant can get you a particular dress that you want just as satisfactorily, and more so, than the out-of-town man can. It matters not what the article may be—your home merchant can give you better service. The purchase from the home mer- chant MUST be satisfactory—while you have little chance of getting sat- isfactory adjustment of a complaint from the out-of-town house. If you get your income from Rich- mond real estate—if your living comes from a Richmond salary—if you are in any way dependent on Richmond BE LOYAL— Don’t Hit Richmond “Below the Belt” Spend Richmond money in Rich- mond and be known among your fel- lowmen as a true citizen of YOUR home town. The Tradesman commends. the above circular issued the mer- chants of Richmond, Va., as one of the best arguments of the kind ever put out by the business men of any town or City. by (an a a ee i Even watered stocks have been known to take a drop too much. MICHIGAN TRADESMAN Michigan Board of Pharmacy. President—Leonard A. Seltzer, Detroit. Secretary—Edwin T. Boden, Bay City. Treasurer—George F. Snyder, Detroit. Other Members—Herbert H. Hoffman, Sandusky; Charles S. Koon, Muskegon. Next Examination Session— Detroit, January 15, 16 and 17, 1918. Pharmaceutical Asso- ciation. President—P. A. Snowman, Lapeer. Secretary—F. J. Wheaton, Jackson. Treasurer—E. E. Faulkner, Delton. Next Annual Meeting—Detroit. Michigan State Michigan Pharmaceutical Travelers’ As- sociation. President—W. F. Griffith, Howell. Secretary and Treasurer—Walter S. Lawton, Grand Rapids. California State Board of Pharmacy Questions. Chemistry. 1. Define chemistry. 2. What are the different kinds of matter? 3. Define each and illustrate. What are molecales? Atoms? Define element. Mention five elements. . Define compound and give ex- amples. 8. Classify elements. 9. What is a mechanical mixture? 10. What can you say as to chem- ical action? Give three ways in which it may occur. 11. Explain nomenclature. acid. Base. Salt. 12. What is the binary compound? i3. What is a symbol? 14. Give ten substances with their Io oP Define symbols, 15. Give the atomic weigth of the above substances. 16. Define formula. 17. State. Gay-Lussac law. The law of equivalent proportions, 18. Explain the law of constant proportions. 19. Give four methods for deter- mining atomic weights. 20. Explain Avagardo’s hypothesis. 21. Briefly tell one way of attain- ing atomic weights. 22. Define valency. 23. What is a double salt? 24. What is meant by a sesquiox- 25. Explain radicle. Pharmacy. 1. Define poeia, 2. What is a dispensatory? pharmacy. Pharmaco- 3. Give the two classes of phar- macy. 4. When was the first U. S, P.? 5. Who revised it and by whom owned? 6. What makes it official? 7. Explain purity rubric. 8. What is the relation of the Pure Food and Drugs Acts to the U. S. P.? 9%. What is the Protocol? International 10. What is the need of doses in the U. 5S. P? 11. What is the N. F.? 12. Who authorizes and revises it? 13. Define metrology. 14. What is weight? 15. Define specific gravity. 16. Give the unit of length, capac- ity and weight. 17. Give the weight of grains in a cubic inch of distilled water. 18. Give the avoirdupois apothecaries’ measures. 19. Give the weight in grains of pound of apothecaries’. 20. Give the liquid measure. 21. What is the weight in grains of an ounce of water? 22. How many grains in a gram? Kilameter? In an ounce? 23. How convert meters to pints? and a © Meters to inches and pounds into kilograms? 24. What is a balance? 25. Distinguish between minim and drop. Materia Medica and Botany. 1. What is Materia Medica? Define botany. 3. What is meant by pharmacody- namics? 4. What is a cell? 5. What is oleum tiglii? 6. Medulla sassafras. Give Eng- lish name, origin, habitat, constituents and uses. 7. Give three official roots. Give latent title of each. State their med- icinal properties. 8. Give the English and common name of oleum gaultheriae. Name its chief constituent and give is medicinal properties. 9. Digitalis. Give common name, habitat, constituents, use and dose. 10. Define the terms emetic, febri- fuge. 11. Give sources and state uses of inigo, lymphous and annatto. 12. What are tubers, corms and What is tissue? twigs? 13. What is meant by inspissated juice? Latex? 14. Define ecbolic. Astringent. Nervine. Chalybeate. Hepatic. 15. Eucalyptus. Give name, orig- ing, habitat, constituents, properties and doses. Danger in Using Shot for Cleaning Bottles. Although shot is exceedingly effic- ient in cleaning the inside of bottles, it should not be employed for those which are to contain beverages or medicine. Very often visible traces of lead remain and if the bottle be washed out with dilute hydrochloric acid, the washings will show an ap- preciable quantity of the poisonous substance.—Western Druggist. Soap as Legal Tender. “From the personal appearance of the natives I came in contact with when I went to that part of Mexico a few years ago,” said a New York traveling man, “it did not seem to me as if the manufacture of soap could be an industry of much impor- tance in that country, but I found out, when I came to Quataro, that sOap was an important item in the domestic economy of that region, at any rate. But its use was not for lavatory or laundry purposes. “It was the ‘coin of the realm,’ so to speak; the legitimate medium of exchange, as I discovered much to my surprise when the change I re- ceived for my coin in making some purchases was three cakes of soap. The fact then appearing that soap was money, I recognized why it was that so few traces of its being put to the ordinary use could be discovered. “Subsequent experiences showed me that there was a good deal of soap manufactured in Mexico; but how much was used for its ordinary pur- pose and how much as a substitute for a more. convenient circulating medium, I never knew. At Zapotlan, in Western Mexico, there were sev- eral large soap factories and the busi- ness had grown to much importance. After witnessing the method of mak- ing the soap, however, I was quite content to use my Mexican soap as money rather than as an adjunct of the toilet. “Not far from Zapotlan is a small lake, the waters of which are dense- ly alkaine. Washing up on the shores they leave a thick deposit of alkali. That necessary ingredient in the man- ufacture of soap was transported from the lake to the factories packed on the backs of mules, or in many in- stances, on the backs of peons.” —_2->__ To Get Rid of Tattoo Marks. Several methods of getting rids of tattoo marks have been discovered, but the most practical one appears to be that of Dr. Everard, who seems to have discovered a very effective process that may be used on delicate skins or in parts where the skin is very fine, as on the face, without the production of a thick, lasting scar. This method is described by the au- thor as follows: Apply to the part a small blister- plaster, covering the whole region affected; leave this in place until a blister appears. When the epidermis has been well raised, it is removed, exposing the true skin, and the tattoo marks are then effaced by thermo- cautery, after anesthetizing the region with a solution of cocaine. The cau- tery is applied, not on the lines of the design alone, but on all parts of the surface, so as to leave none of the old tissue. The red-hot wire is passed over the skin until it becomes brown or calcined, like the wood in pyro-engraving. There is then ap- plied a pomade of 10 per cent. salicylic acid covered with a bandage of mus- lin or cloth to prevent drying. On’ the third or fourth day a scab will become detached, and the tattoo marks will have disappeared. It would seem that the application of a blister January 23, 1918 before the cautery is somewhat super- fluous; nevertheless, the author ex- pressly recommends it, for the pro- duction of a black, adherent scab is thus obviated. By proceeding as in- dicated above, all traces of artificial pigmentation with indigo or carmine may be caused to disappear; an evi- dent scar remains, but it appears to be simply that due to a blister, or a large vaccination mark, or, if the wound is somewhat extensive, to 4 burn, It is not colored, and the orig- inal design totally disappears. —_222—___. The Rainy Day Counter. The ideal drawing card for the re- tail druggist would be to plan an idea which would bring buyers on rainy days in numbers equal to those of sunshiny days. While this may be impossible yet a step toward improv- ing conditions is a special bargain counter for rainy days. The success of such a counter must be built up, therefore, all announce- ments and advertising must make clear that this counter is to be a permanent institution of your store. The trade should by repetition be edu-’ cated to the truth that if they are willing to come to your store on any rainy day they will find goods at the rainy day counter so priced that they will feel rewarded for any inconven- ience their journey has caused them. Use a special counter, locate it at the end of the store. This counter should be stored away on ‘other than rainy days. Keep in mind the items of your stock you will want to place on the counter, so you can quickly assemble them and price them on these days. The counter offers a good method of keeping stock well weeded of old goods. A suggested outline of an advertising plan would be—a let- ter or card announcing the setting aside of a rainy day to be made a feature of your store; then use your newspaper space in referring to this counter from time to time especially right after rainy days. —_+>-.____ Canny Andy. Andrew Carnegie was once asked which he considered to be the most important factor in industry—labor, capital or brains? The canny Scot replied with a merry twinkle in his eye: “Which is the most important leg of a three-legged stool?” It’s Pure, That’s Sure Piper Ice Cream Co. Kalamazoo, Mich. A Quality Cigar Dornbos Single Binder One Way to Havana Sold by All Jobbers Peter Dornbos Cigar Manufacturer 16 and 18 Fulton St., W. Grand Rapids a Michigan < January 23, 1918 MICHIGAN TRADESMAN 27 The Administration of Deliquescent M i i Mercury bichlorid ...... 1 gr. 7 TAY’ . Mercury biel g WHOLESALE DRUG PRICE CURREN'! rugs in Capsules. Emulsion bitter almond 12 ozs. Dr. N. G, Davis states in the Jour- _ Tincture benzoin seseeees 1 dr. Prices quoted are nominal, based on market the day 0: issue nal of the A. M. A., that deliquescent [The mercury salt is dissolved in the Acids Cubebs 9 00@9 25 Capsicum 2 15 salts or oily liquids may be prescribed emulsion and the mixture gradually te Gay” ' ie * Recareiie ae i 2801 35 Gardena ase @2 10 Ss ol . a inc This a. Bee a 25 5 var » Comp. ¢ conveniently in capsules if they are rdded to the tmcture. This prepera- Gano |. ||. ae oo Hemlock, purée 1 75@2 00 corgeraes, Conny @1 60 first incorporated with a wax mass. tion does not keep long; should be a Ce — Tatines aoa 2 S03 00 Cacho oe oe: = ah / ee i : | Muriatice ........ 34%4@ os 4 sOlehicum ...... This is composed of one part of bees- kept in small opaque vials and be dis- Nitric ......... 10%4@ 13; Lard, extra .... 2 10@2 20 Cubebs cis eede 2 3b oo tees os ee) os wk “oheke wcll bck Gee =~. é&@ 70 Lard, No. 1 .... 185@196 Digitalis ........ D wax, and three parts of castor oil I TI a ith a “shake well’ label. Sulphuric ....... 3% @ ‘5 Lavender Flow. 7 00@7 25 Gentian ......... $i 30 melted together. About one and one- 1e emulsion may be prepared from ‘Tartaric ....... 1 05@1 10 pinion Gar’n : ane = Ginger .......... @2 50 : : oe a re ‘ i : mon ......... BUBIAG ........-- half grains of this is sufficient to mass one ounce of bitter almonds. i. omen Linseed, boiled bbl. o 34 Guaine. Ammon oi z | ca ea C tg es eek Water, 26 deg. ... 17@ 25 Linseed, bid. less 1 44@1 54 fodine .. 1 dose of t 1 )th bleacl C a se of ten or twelve grains of po- er “bleaches” contain trom one- Water, 18 deg. .. 12@ 20 Linseed, raw, bbl @i 33 lodine, Colorless $1 is tassium or sodium iodine may be ad- half to one grain corrosive sublimate Water, 14 deg. . 10%@ 15 Linseed, rw less 1 43@1 53 Iron, clo. soy 3; 60 oT Li a & : : Carbonate ..... 14 @ 16 Mustard, true, oz. @2 25 Kino ....... 216 ministered in this manner without oc- to the fluid ounce. Chloride ........ 25 @ 85 Mustard; artifil oz. @200 Myrrh ........... 2 50 casioning any discomfort to the pa- The above is known as Hebra’s Uri- Balsams Pweg coceee ; sel 95 oe Vomica .... ¢ 75 s ' i : i ve, pure .... tient; but the author rarely prescribes ental Cosmetic Water. Another sim- bape om 7 oe a Olive, Malaga. — Opium ‘Camph. | + a : : i ir (Canada) .. , ium, : more than two and one-half grains for ilar preparation known is Gowland’s Fir (Oregon) .. | #v@_ 50 BO cig a er Ls eS a dose. Usually one or two grains Cosmetic Lotion. ae seteeeees . ee ae green ..... ce. lllUmUC bia are prescribed with five grains of the ———_- rc : Origanam, pure : eG? 50 oe “ i Fe wax mass. The latter undoubtedly di- Met “Just Be Sond” Cassia eadtie) me « Oo — Ste Lead, White “ary i ils dios the iodine ; ee ee aa In a large drug store it is the cus- Cassia (Saigon) 90@1 00 Feunyroyel woe 8 25@3 50 ead, whit i Ole ine and liberates it with Elm (powd. 35¢) 30@ 35 Peppermint .... 4 50@4 75 Ochre, y lon ‘ak @ 14 : : : ' ae a i : 4 é ai JC » yellow é out causing gastric disturbance. 'O™ of the salesmen to say to the Sassafras (pow. 35¢) @ 30 nocuy wows 1 tet 75 Qchre, yellow less 2 @ m Guainéol sandalwood oil, and similar customer who has asked for some- or Cut (powd.) 95 Sandalwood, E. hab g Seer tenes 3@ 6 drues can be easily incorporated with thine which the store does not carry om es te = Red vonte ae “<— 5 pueda Gb canal paris of beeswax in stock: “I doubt that we have it, Gubeb omtags 40@1 50 Sassafras, artifi'l | 60@ 75 we a _— = by gentle heating together. Where but if you'll come this way, please, Tones eae “90 3 aoa... la. 2 aoe 30 Whiting ........"3%@ 3 these are often prescribed such amass “© ll see.” Reick #5) 7° Tar, USP eae : 30. 50 oe ral . Ss SFG (egecedae o may be kept in stock ready prepared Showing the customer what the ss Extracts __ Turpentine, bbls. @ 54 Miscellaneous for inclusion, in the prescribed dose, store does carry, and calling atten- Licorice powdered 850 90 Wintergreen 5 500 15 oo — * in a capsule. tion to the fact that it also is made He Wintergreen, sweet Alum .........54. 12@ 1s ae c od : wers birch .......- 4 00@4 25 Alum, powdered and yy a responsible manufacturer, OG | a 250@2 75 Wintergreen art 1 25@1 50 ground . “u@ iu =e the next steps in this store’s pro- Chamomile (Ger.) 75@1 00 Wormseed .... 10 50@10 75 Bismuth, Subn oo | Git, Blsaches eS Chamomile Rom. 2 00@2 20 Wormwood 6 00@6 25 on Subni- 60@3 70 ’ : ee eae 7 The active constituent in some skin If the customer does not then ex- Acacia a 16@ 80 ficart en - Borer er whiteners is corrosive sublimate, but press satisfaction with the product — and ...... 65@ 7 Hicheermate 0 80. 70 Paavotips Lae) “se * Stic i cp . oe . . . ° racia, 5 seins i ido 304 7 5 its use is not countenanced because offered, it is the practice to offer to qo pn ae eo es a) : eae se Calemel visas + eee . of its poisonous nature and when used send out for the specified line. At ae } oni Pons a = Chiorate, gran’r %@1 00 Capsicum ..... an a : : a : : : : [ i i es e Ow ‘ si Co eee at all must be so greatly diluted that this point the customer is often will- Aloes ae Pow. 60) S 55 pene — 0@ 75 CPUS +3555 4 ss 6 30@7 00 its effect is of little benefit. The fol- ing to take the article shown to avoid . bowed a? ae ceseeeeee SO@t 06 iirc a ee =. °* ae is give : we Je : : afoetida, l’owd. aide... . 5... 469@4 66 Cloves ........... 77@ 85 oO formula is given only because waiting for the druggist to obtain the y Pure puree... 50 Permanazanate Gs 25 cea. Prepared a 1e preparation is in occasi o Aes i : : ‘AMiONOr ....-. 1 00@1 05 Prussiate, yellow 1 75 the os BH ‘ I ccasional de product he has had in mind. oa: 45@ 50 Prussiate, red ..3 ns oo Chalk Precipitated 10@ 1 mand: Charles Chase. Guaiac, powdered @ 60 Sulphate .......... 99 Chloroform ...... 9@ 9 Kino ues aa 8 oa ee Hydrate 1 92@2 12 : . ) OCAING 2... 76@12 on sis oes . oe 2S . ae ie ees 2 v0@2 10 Cocoa Butter ue og a0 trh, powdere ood, powdered 25@ 30 Corks, list, les NOW e th Ti Opium ....... 40 00@40 2 Calamus ......-- 50@3 50 Copperas, ag = @ 24 1S e ime to uy Opium, powd. 42 00@42 20 HBlecampane, pwd. liom 4u Copperas, less 2% @ 7 Opium, gran. 42 00@42 20 Gentian, powd. 30@ 35 Copperas, powd. .. 4@ 10 Shellac Riga coe «.. 10@ 80 Ginger, African, Corrosive Sublm. 230@2 40 Shellac, Bleached 85@ 90 _ powdered a ceee 20@ 25 Cream Tartar .... 68@ 1% ea t ragacanth . 250@3 00 Ginger, Jamaica ..30@ 35 Cuttlebone ....... 65@ 70 Tragacanth powder 250 Ginger, Jaluaica, Dextrine ... Turpentine 10@ 1b powdered 22@ 30 Dover's Pow der 5 me a Caaaad G «acces 3 wder 7 bcasetinides ae — ‘=: 20 Pasay All Nos. i0@ 13 ' pecac, powd... @4 25 Emery, Powdered ARSENATE OF LEAD Arsenic --.----55° o Pieorige ...502.... 35@ 40 Epsom Salts, “bbls. 7 “ ue Vitriol, bbl. @11% vicorice, powd. .. 30@ 40 Epsom Salts, less PARIS GREEN Blue Vitriol,. less 12%@ 20 Orris, powdered 35@ 40 Ergot .......... 1 2g1 60 ordeaux Mix Dry % 2 Poke, powdered 20@ 25 Ergot, powd TUBER TONIC Hellebore, White Heesait ....-- i512 Flake White ae a ARSENIC COMPOUNDS ee ES BREE Poe ee eo Gemtinn ----... | gh Se G oe osinweed, powd. © Gelptinge ........ 1 75@1 90 B Lead, Arsenate Po 34@ 44 Sarsaparilla, Hond. Glassware, full cs. 58 ggg aay tame an —— a gees 80 aes less 50% To / : 2 Jarsaparilla Mexican, slauber Salts, bbl. 2% oe ae Paris Green ..... 55@ 60 . ag ou eeae & 70 owe Salts, less 38 4 ED SquiS ....---ese 40 Glue, Brown ..... PAINTS : Ice Cream Squills, powdered 45 65 Glue, awn Grd. 2 3 WHITE LEAD Pree joe ee Co., ree pond. -. 18@ 20 au White .... 30@ 365 mazoo alerian, powd. . Glue, Whi . 5 LINSEED OIL Bulk Vanilla ..........- 80 ” “ anoae 330 36 Bulk Special Flavored 90 Seeds Hops ...-.3....., 60@ 75 TURPENTINE, Etc. ae leaew Secccace ss = ane uss goes 3 a FOGGING = ......... 5 60@5 90 : ck, n Ue eacce ac nise, powdere 4 lodoform ....... 6 59@6 74 During the season of 1947, there was a time when the manu- Leaves Bird, is aes 120 18 idee "3°75O3 00 facturers and wholesalers could not fill their orders for Insecticides, Buchu ........ 1 75@1 8 Caraway ....-.-- 8@_ 90 Mace ............. 5d = f : Buchu, powdr’d 1 85@2 00 Cardamon ..... 1 80@2 00 Mace, powdered .. 95@1 00 on account of an unusual demand which was prompted by state Sage, ge eae oo 10 Celery (Powd. 50) 389 48 Menthol ....... 25@4 50 yee : age, OO3e .-. Coriander ........ 36 45 Morphi and government officials. Sage, powdered “< 55@ 60 Dil os oeeesseenens 300 35 Nux Vomica 7 we. 30 enna, OX ..-62 BUGS VU PFPOEMNMNCIL ..2--eees The federal government has recently called for a report oe” hCG ae tl Sue ten oe ae a from all of the nufacturers and wholesalers of Insecticides Senna, Tinn. pow. 50@ 55 Flax, ground 8%@ 12 Pepper, white ..... 4% oars ma i 9 Ova Ural ........ 18@ 20 -Foenugreek pow. 19@ 25 Pitch, Burgundy .. 16 - the government states clearly that they must know upon ous Hemp ...-+.+++5 8%@ 12 Quassia .......... 12@_ 16 ‘ ‘ ‘ ‘ Lobelia ........-- 40@ 50 Quinine .......... 90@1 00 Ww at parties they can tely for the proper distribution of In- Almonds, Bitter, Mustard, yellow .. 19@ 25 Rochelle Salts .... 130 55 secticides at the right time during the coming season. ee as Bite 15 00@16 00 Mustard, black : 19g 25 Saccharine, oz. ... @3 80 : i monds, tter, ustard, powd. . Salt Peter ....... 6 45 A word to the wise is sufficient and we would advise that artificial ..... 7 00@7 20 Poppy ......----- @1 00 Seidlitz Mixture .. nr 4 45 th f b I a Almonds, Sweet, Quince ....---..-- @1 25 Soap, green ...... 20@ 30 e retailers buy Insecticides early because we may be called upon true og: ns, PEN@L OO Have ..---------- 16@ 20 Soap mott castile 22%@ 25 > 5 p Almonds, Sweet, abadilla ....... 35 Soap, white castile atet to distribute the same according to the command and inatation ...... 65@ 75 Sabadilla, powd. 35@ 45 | case ........... @19 00 direction of the federal government. Amber, crude .. 175@2 00 Sunflower ...... 8%@ 12 Soap, white castile Thi Amber, rectified : sees : worm pain s% S 25 less, per bar ..... @2 00 is message is to our custome: ‘ fi Anige ......-.-- orm Levant .. 100@110 Soda Ash ....... 5% 10 wae Sri customers and we trust will be thor Bergamont og segs 25 aa Soda Bicarbonate 3@ 6 ons i ajeput ......- nctures Soda, Sal .......... 2@ 5 Cassia .....-+-: 8 00@3 25. Aconite ......... @1 65 Spirits Camphor .. @1 2 a ‘o Castor .....-.-- 3 20@3 30 Aloes ........+.. @1 35 Sulphur, roll ... 4%@ 10 aze tine er ins Drug Co Cedar Leaf ..... 175@2 00 Arnica .......... @3 15 Sulphur, Subl. - 5@ 10 e Citronella ..... 1 00@1 25 Asafoetida ...... @4 40 Tamarinds ....... 15@ 20 x 2 75@5 0 Bellad Grand Rapids, Michi oot S baee oS nce ve Meee MOORE ..466s- See eS lUe ee Ot urpentine, en. rand Napids, Michigan Gad Tie... 5 3505 50 Benzoin Compo’d @3 30 Vanilla Ex. pure 1 50@2 00 Cotton Seed .... 1 95@2 05 Buchu .......... @2 40 Witch Hazel ... 1 35@1 75 Croton ..... occ. 2 00@2 20 Cantharadies ... @3 90 Zinc Sulphate .... 10@ MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing. and are intended to be correct at time of going to press. Prices, however. are liable to change at any time. and country merchants will have their orders filled at market prices at date of purchase. ADVANCED Cocoanut Parchment Paper Salt Mackerel Spiced Herring AMMONIA Arctic Brand 12 oz. ovals, 2 doz. box 2 40 AXLE GREASE Frazer’s 1). wood boxes, 4 doz. 3 00 1tb. tin boxes, 3 doz. 2 35 3% Ib. tin boxes, 2 dz. 4 25 10%. pails, per doz. ..6 00 15% pails, per doz. ..7 20 251. pails, per doz. ..12 00 BAKED BEANS Wo. 1, per doz. ....... 1 35 No: 2. per dor. ._...... 2 25 Mo. 3, per doz. ....... 2 75 BATH BRICK Meee .. .. 95 BLUING Jennings’ Condensed Pearl Bluing Small, 3 doz. box .... 1 95 Large, 2 doz. box .... 2 40 BREAKFAST FOODS Bear Food, Pettijohns 2 85 Cracked Wheat, 24-2 ..4 60 Cream of Wheat .... 7 50 Quaker Puffed Rice .. 4 30 Quaker Puffed Wheat 4 30 Quaker Brkfst Biscuit 1 90 Quaker Corn Flakes . Washington Crisps .. 2 30 WVRGAAEOND 3.53 5 10 Grape Nuts ......... 2 85 Sugar Corn Flakes .. 2 80 Holland Rusk 3 8 Krinkle Corn Flakes ..2 80 Mapl-Flake, Whole WUDDBE nkcsdevcceces 4 05 Minn. Wheat Food .. 6 50 Ralston Wheat Food Large, 18s Ralston Wht Food 18s 1 95 Ross’s Whole Wheat Biscuit. ..-+--.... ces Saxon Wheat Food .. 4 50 Shred Wheat Biscuit 4 25 Triscuit, 18 2 Pillsbury’s Best Cer’l 2 50 20st Toasties, T-2 .. 3 30 Post Toasties, T-3 .. 3 30 Post Tavern Porridge 2 80 BROOMS Fancy Parlor, 25 lb. .. 9 00 Parlor, 5 String, 25 Ib. 8 25 Standard Parlor, 23 Ib. 00 Common, 23 ib. ...... 50 Special, 23 th. ....... 7 2 Warehouse, 23 lb. .. 10 00 BRUSHES Scrub Solid Back, 8 in. .... 1 00 Solid Back, 11 in. .... 1 25 Pointed Ends ........ 1 00 Stove oe ee 1 00 BH, Be oie ce esos 1 50 Me: 2. ek cece 2 00 Shoe Bim. 2 42. e ese 1 00 os sees. 30 me BS o.oo ce eee 1 70 me 8 ooo... 1 90 ; BUTTER COLOR Dandelion, 25c size .. 2 00 CANDLES Parefiine, 6s ......... 12% Parafiine, 128 ........ 13% Wiking .... 6.3.3. e.. 46 CANNED GOODS Appies 3 Ib. Standards .. mo; 19 .......:... @5 25 Blackberries wi ese. 2 25 Standard No. 10 .. @9 50 Beans Baked ......... 25@2 25 Red Kidney ....1 Seon 35 rene: gL... 50@2 00 WOR 44s... 50@2 00 Biueberries Standard .......... @1 75 © ..:.--:-.-.. ee widen it Ris ECG ER TAEDA cm i nme DECLINED Wrapping Paper Clams Little Neck, 1 Ib. Clam Bouillon Burnham's \& pt. .... 2 25 Burnham’s pts. 3 Burnham's ats. ...... 7 50 Corn eM: ooo. Scchocie nope ....... Pee 1 85 Fancy ee ccoeccccocce French Peas Monbadon (Natural) per doz. . eeccccccece Gooseberries No. 2, Par ....-..... No: 2, ancy .......... Hominy Stamtand ............ 1 25 Lobster Si 2. 8c... ck. 2D be 2D, 2... feos score 8 1D Pienic Fiat .......... 3 76 Mackerel Mustard, 1 Ib. ....... 1 80 Mustard, 2 Ib. ....... 2 80 Soused, 1% Ib. ...... 1 60 Soused, 2 ib. ......... 2 75 Tomato, 1 Ib. ........ 1 60 Tomato, 2 Ib. ....... 2 80 Mushrooms Buttons, %s ......... 30 Buttons, 1s ....... oo. 50 Hotels, 1s ..... pocens epee Oysters Cove, 1 ib. ...).... 1 20 Cove, 2 th. ..:...... 1 80 Plums PIUMB ...-.0 --- 1 §60@2 00 Pears In re. No. 3 can, per dz. 2 50@8 00 Peas . Marrowfat ......1 25@1 35 Early June .... 1 50@1 60 Early June siftd 1 60@1 75 Peaches Pie .........00. 1 36@1 50 No. 10 size can pie @3 75 Pineapple Grated ........ 1 75@2 10 Sliced .......... 1 45@2 60 Pumpkin Pair ................. 1 30 OOM 4.006 ee 1 40 Renee og cee 1 50 Ne. 10 ....5--se5c-es BOD Raspberries No. 2, Black Syrup .. 2 00 No. 10, Black ...... 10 50 No. 2, Red Preserved 3 00 No. 10, Red, Water .. 10 50 Salmon Warrens, 1 Ib. Tall .. 3 35 Warren's, 1 lb. Flat .. 3 45 Red Ajaska .......... 2 85 Med. Red Alaska .... 2 60 Pink Alaska ......... 2 20 Sardines Domestic, %s ...... -. 6 50 Domestic, % Mustard 6 60 Domestic, % Mustard 6 25 Norwegian, 4s ..... 15@18 Portuguese, %s .... 30@35 Sauer Kraut INO. B, CONE .ccccescce 3 7D No. 10, CANS ......04s- Shrimps Dunbar, 1s doz. ...... 1 25 Dunbar, 1%s doz, .... 2 40 Succotash Fair eereeceseeseee ee Good Fancy eoecccsccocsee Strawberries Standard .......e.e2. 2 00 Fancy Case 14s, 4 doz. in case .... 4 60 12s, 4 doz. in case .... 7 50 1s, 4 doz. in case ....10 00 A Van Camp’s, % pints 1 90 Van Camp’s pints ... 2 75 CHEESE PCIE. 6566s ees @29 Carson City @28 AOR -. os coe ces @32 Leiden ..... eee @ Limburger ...... @82 @ Edam @ Sap Sago ....... @ Swiss. Domestic @ sii RA a I NTC ANNO S D ARATE iti e —<———— CHEWING GUM Adams Black Jack .... 65 Adams Sappota ...... 70 Beeman’s Pepsin ...... 65 Beechnut ......5....5,, 65 Doublemint ........,... 67 iag Spruce .......... 65 Hershey Gum .......... 50 Juicy Fruit 67 Sterling Gum Pep. .... 65 Spearmint, Wrigleys .. 67 Spearmint, 6 box jars 3 85 Yucatan 65 i MAND -2 6. 65 Oo Gam ......2. 0... 70 Wrigleys (5 box asstd.) 65 CHOCOLATE Walter Baker & Co. German’s Sweet ....... 24 Prema 2. 35 WARRCAS ..0 cfg i, 28 Walter M. Lowney Co. Premium, \%s .......... 35 Premium, %8 ......... 35 CLOTHES LINE Per doz. No. 40 Twisted Cotton No. 50 Twisted Cotton No. 60 Twisted Cotton No. 80 Twisted Cotton No. 50 Braided Cotton No. 60 Braided Cotton No. 80 Braided Cotton No. 50 Sash Cord .... No. 60 Sash Cord .... No. 60 a ee ee eee No. 60 Galvanized Wire No. 20, each 100ft. long 1 90 No. 19, each 100ft. long 2 10 No. 20, each 100ft. long 1 00 No. 19, each 100ft. long 2 10 COCOA Bakers ............ cease oe Cleveland .............. 41 Colonial, %s .......... 35 Colonial, %s ..... eee eee 33 ee ee Hershey’s, \%s ......... 32 Hershey’s, %s ........ - 80 RAUwIOr ec . 36 Lowney, %S ........... 38 Lowney, %B .......... 37 Lowney, %8 .......... 37 Lowney, 5 lb. cans 37 Van Houten, %s ...... 12 Van Houten, %s ..... - 18 Van Houten, %s ...... 36 Van Houten, ls ........ 65 Wan-Eta Webd ...........- Wilbur, %s .... A WADUT, WB occ nccsccces 82 COCOANUT Dunham’s per lb. 468, B ID. CABE ...cscoccse BO %s, 5 ib. case ........ 81 48, 15 Ib. case ........ 31 16s, 15 lb. case ........ 30 ig, 15 tb: case ......... 29 %s & Ys, 15 Ib. case .. 30 5 and 10c pails ...... 4 25 Rusk, palle 2.3. 23 Bulk barrels ...2. 2.0. 22 Baker’s Brazil Shredded 70 5c pkgs., per case 3 60 36 10c pkgs., per case 3 00 16 10c and 33 ic pkgs., DOP CBSO ..ccseccces 3 00 Bakers Canned, doz. COFFEES ROASTED Rio COMMON ..65502060056 19 MOST oes pcosecscncsss 10M CHOICE ooncceccccccsss OO WAMCY csccsccesdussss BE Peaberry ...... Sones ae Santos Common ......eeccesee 20 MIP nccvecscesecsccce 2eue ROIs .....-....255.. ot PAMCY oe. ss a Peaberry ........ ee | Maracalbo PRI i ccscosccccaessc. Bt CHOICE cocccncccscecce OB Mexican CROCS 2 ecsccensce cs OB Guatemala eeeerreseseccce Java Private Growth .... 26@80 Mandling Aukola Ceorcesecercce Mocha Short Bean ........ 25@27 Long Bean ........ 24@25 H. L, O. . poe ser 26@28 IT cecncsecsccccccss Oh BAMCY co okscesc ss ae. 28 Exchange Market, Steady Spot Market, Strong Package New York Basis Arbuckle ...... A 21 50 McLaughlin’s XXXX McLaughlin’s XXXX package coffee is sold to retailers only. Mail all or- ders direct to W. F. Me- Laughlin & Co., Chicago. Extracts Holland, % gro. bxs. 95 Felix, % gross 1 15 Hummel's foil, % gro. 85 Hummel’s tin, % gro. 1 43 CONDENSED MILK Carnation, Tall ......6 20 Carnation, Baby ..... 6 10 seeere Dundee, Tall ........ 5 50 Dundee, Baby ........ 5 40 Hebe, Tall .......... 6 10 Hebe, Baby .......-...- 5 00 CONFECTIONERY Stick Candy Pails Horehound ...... aces 0 Stamtlard ....:ccsecss 16 Cases Jumbo ....... seesceee 40 Big Stick ......,-.-. 17 Boston Sugar Stick .. 20 Mixed Candy Pails Broken ............-5> 18 Out AlGat 6s. otek os 18 Krench Cream ....... 20 GPOCers 2.6 co ees. 13 Kindergarten ........ 19 RBAMer oo. ose e sees es 17 Monarch ............ 15 INGVOILY. 5 ones c sca os 18 Paris Creams ....... 19 Premio Creams ...... 22 MROWOR oes ck es 16 Special .....0........ .16 OO occ... 14 Specialties ils a Auto Kisses (baskets) 19 Bonnie Butter Bites .. 23 Butter Cream Corn .. 21 Caramel Bon Bons .. 21 Caramel Croquetes .. 20 Cocoanut Waffles .... 20 Coty Tory ........-. 22 National Mints 7 lb tin 24 Fudge, Walnut ...... 22 Fudge, Choc. Peanut 21 Fudge, White Center 21 Fudge, Cherry ....... 22 Fudge, Cocoanut .... 22 Honeysuckle Candy .. 22 Iced Maroons Iced Orange Jellies .. 19 Italian Bon Bons .... 20 AA Licorice Drops 6 ib; box ...:..... 75 Lozenges, Pep. ...... 20 Lozenges, Pink ...... 20 Manchin: .........- 22. ov Molasses Kisses, 10 aD: DOK occas es ss 20 Nut Butter Puffs .... 20 Star Patties, Asst. .. 22 Chocolates Pails Assorted Choc. ...... 22 Amazon Caramels .. 23 Champion .....0..+.+- 19 Choc. Chips, Eureka 26 Climax 20 Eclipse, "Assorted ene 21 Ideal Chocolates ..... 21 Klondike Chocolates 27 NADORS: 2.0 oes 27 Nibble Sticks, box ..1 75 Nut Wafers ......... 27 Ocoro Choc Caramels 25 Peanut Clusters ...... 30 Quintette ............ 22 MGEINA 6056. o ses wos - 18 Star Chocolates ...... 20 Superior Choc. (light) 22 Pop Corn Goods Without prizes. Cracker Jack with COUDGN: ......245... 50 Cracker-Jack Prize .. 3 75 Checkers Prize ...... 3 75 Cough Drops oxes Putnam Menthol .... 1 35 Smith Bros. ......... 1 35 COOKING COMPOUNDS Crisco 56 2 4b, Cans: .o.26i cc. 9 50 24 1% Ib. cans ...... 9 50 6 6:10, Cans ........< 9 50 4 9 ib, cans ......... 9 50 Mazola 5% oz. bottles, 2 doz. 2 60 Pints, tin, 2 doz. .... 6 15 Quarts, tin, 1 doz. .. 6 75 % gal. tins, 1 doz. .. 10 75 Gal. tins, % doz. .... 10 25 5 Gal. tins, 1-6 doz. 18 50 NUTS—Whole Almonds, Tarragona 21 — Almonds, California soft shell Drake ... TAPABAS okies csinccce os 48 WUIPSTIS 2 bocce wee es 20 a. No. 18 Bo... 28 Walnuts, Naples ..... Walnuts, Grenoble ...22 Table nuts, fancy ....16% Pecans, Large ....... 17 Pecans, Ex. Large .. 20 Shelled No. 1 Spanish Shelled Peanuts ...... 16 @16% Ex. Lg. Va. Shelled Peanuts ...... 1644@17 Pecan Halves ...... @90 Walnut Halves ...... 65 Filbert Meats ...... @42 Almonds ........... @60 Jordan Almonds . Peanuts Fancy H P Suns PW 665. ccs cae 14@15 Hoasted .......; 15@16 H P Jumbo Raw 6.0.0.1... 15@16 Roasted ........ 16@17 CREAM TARTAR Barrels or Drums ..... 63 BOXCS oe eee tc 15 DRIED FRUITS Apples p Evap’ed, Choice, blk @16 Evap’d Fancy blk.. @ Apricots Califomia...3:.25.3. @21 Citron Corsican ........-.3., @27 Currants Imported, 1 Ib. pkg. .. 26 Imported, bulk ...... 251% Peaches Muirs—Choice, 25 Ib. .. 12 Muirs—Fancy, 25 lb. .. 18 Fancy, Peeled, 25 lb. .. 16 Peel Lemon, American ....., 2 Orange, American .... 23 Raisins Cluster, 20 cartons ... Loose Muscatels, 4 Cr. 9 Loose Muscatels, 3 Cr. 8% L. M. Seeded 1lb. 10%@11 California Prunes 90-100 25 lb. boxes --@10% 80- 90 25 lb, boxes ..@11 70- 80 25 lb. boxes ..@12 60- 70 25 lb. boxes --@138% 50- 60 25 lb. boxes --@14 40- 50 25 lb, boxes ..@15 FARINACEOUS GOODS Beans California Limas .... 16% Med. Hand Picked ... 15 Brown, Holland ...... a Farina 25 1 lb. packages .... Bulk, per 100 Ib, Originai Holland Rusk Packed 12 rolls to container 3 containers (40) rolls 3 80 Hominy Pearl, 100 Ib. sack .... 6 00 Macaroni, Domestic, 10 lb. box .. 1 30 Imported, 25 lb. box ., Skinner’s 24s, case 1 87% Pearl Barley Chester (00. 00 Portage 6.0.50... 5 0 9 50 Peas Green, Wisconsin, lb. 11% SPUt, th. |) os 11% Sago. Bast India ...)........ 15 German, sacks , 15 German, broken pkg. Taploca Flake, 100 lb. sacks ooo Pearl, 100 lb. sacks se. 3D Pearl, 36 pkgs. ...... 2 76 Minute, 10c, 3 doz. ....3 26 FISHING TACKLE Mm 10/1 In ooo gs Og 8G 2 a. 4 40 24m oo.) le i tO 2 in. :.,..:.; sees At an oe ooo 1D 5 wm 4s. eeshenccocsc, a0 Cotton Lines Poles Bamboo, 16 ft., per doz. 60 Bamboo, 14 ft., per dos. 55 Bamboo, 18 ft., per dom. 80 January 23, 1918 FLAVORING EXTRACTS Jennings D C Brand Pure Vanila Terpeneless Pure Lemon Per Doz. 7 Dram 15 Cent ..... 1% Ounce 20 Cent . 2 Ounce 30 Cent .... 2% Ounce 85 Cent ... 24% Ounce 40 Cent . 4 Ounce 55 Cent .... 8 Ounce 90 Cent ...., 7 Dram Assorted 1% Ounce Assorted . - . . bt 00 01 CO DO DO et et So o FLOUR AND FEED Grand Rapids Grain & Milling Co. Winter Wheat Purity Patent ....... 11 75 Fancy Spring Wizard Graham .... 11 00 Wizard, Gran. Meal 12 00 Wizard Buckw’t ecwt. 7 00 RVG wc. c sesccccces 12 00 Kaw's Best .....)... 12 50 Valley City Milling Co. j Lily White ..019 17 . 12 00 . - Graham ....0:.. 0... 5 40 Granena Health ...... 5 50 Gran, Meal)... 0.5... | 5 70 Bolted Meal .......... 5 60 Watson-Higgins Milling Co. New Perfection 11 50 Worden Grocer Co. Quaker, %s cloth .. 10 85 Quaker, %s cloth .. 10 75 Quaker, %s cloth .. 10 65 Quaker, \%s paper .. 10 75 Quaker, 4s paper .. 10 65 Kansas Hard Wheat F Worden Grocer Co. American Eagle, %s 12 20 4 American Eagle, 4s 12 10 American Eagle, %s 12 00 Spring Wheat Judson Grocer Co. Ceresota, %s cloth .. None Ceresota, 4s cloth .. Ceresota, %s cloth .. None Worden Grocer Co. Wingold, ¥%s cloth Sold Out W ingold, 4s cloth Sold Out Wingold, %s cloth Sold Out € None + Meal BOUCE ook, 10 55 Golden Granulated .. 10 75 ° Wheat ed oe 2 08 White: (050 fool 205 . Oats Michigan carlots ...... 85 Less than earlots ..... 8s Corn Cariote 300 eo . 2 05 Less than earlots .... 2 10 Hay Carlots, ...2....5.5.° 26 00 Less than carlots 28 00 Feed Street Car Feed .... 73 00 No. 1 Corn & Oat Fd 73 00 Cracked Corn: ....:: 76 00 Coarse Corn Meal 76 00 FRUIT JARS Mason, pts., per gro. 7 10 Mason, qts., per gro. 7 50 Mason, ¥% gal. per gro. 9 85 Mason, GELATINE Cox’s, 1 doz. large ... 1 45 Cox’s, 1 doz. small .. 90 Knox’s Sparkling, doz. 1 75 Knox’s Sparkling, gr. 20 50 Knox’s Acidu’d doz. .. 1 85 Minute, 1 doz. ....... 1 25 Minute, 3 doz. ........ 3 75 INOISON'S 422.0... 1 50 Oxford 2..5501.-.. 75 Plymouth Rock, Phos, 1 40 Plymouth Rock, Plain 1 25 Waukesha ........... 1 60 GRAIN BAGS Broad Gauge, 12 oz. .. 24 Climax, 14 oz. i eeeseees Stark, A, 16 oz. ........ HERBS BARS ooo ec. 6 Hops... 2.03. ibacheaga oe Laurel Leaves ........ 15 saseecses aD HIDES AND PELTS Hides Senna Leaves Green, Nord: 2. ....... 16 Green, No. 2 ......... 15 Cured, No.4... 4... 18 Cured No, 2.20.3... 17 Calfskin, green, No. 1 24 Calfskin, green, No. 2 22% Calfskin, cured, No. 1 26 Calfskin, cured, No. 2 24% Borse, No. to... so, 6 06 Horse, No. 2 oo. sey. 5 00 Old Wool’: .):.... EAMOR oe sel, Shearlings ....... allow PYOMG oes vccass MNO; Fores. . 4 4 can tops, gro. 2 80 % i : & ae 2 - >. Ae yy, & (918 nce Janu h ary TS } a 23, 1918 x ' Unw Ww: Un ashed, ool washed, a i Cc re Cl M pve oo 8 Clay, ne en ICHI toon wiedinim y, T per GA Srl ea Oe chess 3 50 Cob, 3 = full ee N Tv R Mink. large sieeeeee + on No. ‘PLAVING box at oo ee ADESM Mink, medium ee 4 fo - 808, teamboat = % sia wis oe AN Murat winter. 3 25 ae cane 2 25 Strips wine 0 @ Half TABLE Muskrats, t inter ..... ne 3 50 Poacee nis a - gr act lar; SAUCE Muskrats, — ee 65 Babbitt’s bOTASH 3 35 ck _— " “an ord, ann soa Ss ee small ea — 2 doz. stangttalland, Herri a. Bo: 75 Sunk No. a ean $0 en eed 9 ca d Herring 10 “ TEA +. 2 26 Barrel ; Cheese skunk, wef sesseeee | 425 Short foe ae Siandard, 1 = 13 50 Meaium snes J arrel, 10 gail, each 20 unk, No. : eee 300 Bean Cut Cir 52 00@53 M a ree 15 00 Choice ceeeteeee apan i cc 2 a join Soap P Sees: in i oa o Fr a ney . eee Cloth 1.6 = sooner ae A HO . et, wa Ae @51 ull F He . 5 Bask pie : 5 es ans in > eee ve 90 Fig vas Glear 65 00@48 “ ra Eat sah sees 96 Basket-fired ae oe a3@e3 4% i Round Pins Rub- et xxx 499 3 20 os DOF ae ear Family . 00@56 Labor 9 coun ing, 350 Bas et-fired ed’m 36@45 Cart inch, 5 Head Nine O More 100 5c 25 oz., per ae ie Brand. “ a Saaieee 00 oo Ss ‘ No nee Choice Bee ons, No. ger Lauts 7 Clock se , 40 H _ Cac use - r ugg de Spic ay, Sp 300 11 : . : a 2 ae 7 Q a YClock ss. 50 Per Maia RADISH 3 90 ‘ Beliles i Hy eats 7 Sealed, es 200 ‘bs. " Ste ee 38045 — Crates a 4s, bxs. be Ola en Anne va 60s .. 3 85 tee .* in be ang oe n ch Ci Oe 1Sib. watt eae’ ag ae 90 a ie ae — Boned, 10 Boxes ce 95 M ae Ib. pkgs. @ld Aa ty Dumpty. iia Oak’ I ig Gane | 00 b. , : p ce [pesca | oO un : o. 2 ete .. a Dak Leaf, 100s °-. ; 30D, pails oe 80 Ib. tnd bara’ ata No. 1, 108 Trout Moyune, eaten a complete ".<.... a iat Me 50 7 per pail =... 80 50 P: tubs ee No. 1, A ca et. 15 mee ee Wa _ 28@33 é um, St nala 35 Snowe beni ecaier 4 = ne Straight oF As ER 2 2 bal “inavance ie oe Suey, Choco B5@40 Cork snes ee 8 Snow Boy, 6 ile a & i ae : ean Gers e ’ oa w “e = . ge case coats er 5 Ie bails Nadvane % Me ee Ss Cc va Fancy 35@40 Cork aoe 9 ua eee 7 anew ta 48 _ a 3 a ent eS oa 3 Ib. Le {aavanes . Mone lackerel s pugice “— ieee 45@50 ed, 10 in. ee eee a i 2 a wh rs: . 4 oe eee oo ese oo . M s teeeee 2 . <- 42D a, Orne: “Raspberry, <— Cah a. 1 Mess, 10 ee oe om 98@s0 Trojan = ethics 90 S pkas. _. 4 25 apple nge, L ry, L y; ms, 1 ed M el Mess, 8 ea 11 65 Form Oo ceca & clipse ng. PEC 75 . Mint. ime, em- Hams 4-16 lb eats No. 1 Wea - bo F osa, M long O66 No. 1 patent sprir ? IAL % ae atk , Pine- Hams, a Ib. He cog . scot 2 - wae, oo 25@ De 2 sowacs spring : _ rice Cu % vt. n bbls SSES am ‘a 20 Ib. @28 No. 1. 0 lbs. ee 91 D osa, F ce =e 26 eal N . heh lee 1 rre a pe » per d i eae 2 @ 0 he 7 a ak eae 32@35 ait te hold A nt ~ ¢ S., OZ. ete ~~ 27 100 La a as ia 8 Co glish 5 wailed tan We 1 35 E RC ie per oe in bbl doz - pili "tyes an wae 50 a Ss Breakf vet on mop heada ig 7 VAPORA Tic OZ. ... bbis., - ie ia Hams - @30 a ee ng " Canaas, a — 10 qt. G Palis eadsa 1 75 oe a TED MIL 2 0Z MAPLEINE iams ed @23 DS eee eeeees Cc aeea. a s@30 12 - Galva a. K -»b El ns ae ae ongo anc _ at. Galv ce te 2 og oe ae Boiled Hams ’.. 31 O82 Bs a! Ge wancs oo 14 at. Galvanized Le _ Manufactu kc on 39 oz. bottl » per aon 3 00 Bacon ams ee Pekoe Ceyl cy 60@80 re... nized eee. 8 75 ge Milk red by : 25 Oy tate oe ee ee on ae a. SEEDS 54 Fla 3, Mediim cudaeas TID 8 50 wee ars ey Grand . ig cnet ot eee e, sees ; oot ete 50 = ional | all j 4 Per MINC per dz. 50 ologna Sausa @42 a. aecrca. owery O Choice 28@3 Birch, hpick ‘pane al Groce jobbe yne ‘ * case “ MEAT 30 00 hid : ges Gara myrna «1-4 30 . P. oice” $0085 Ideal 100 packa . pids. ocer Ga 6 and yne MOLASSE mankfort Cc omon. Mal wh Cl ae tti“‘( wQ ges . BAK etal oy , ie .4 A isi eee. 15 ork PG een Cslesy n, dictibae 5 peter GARS ee . 2 00 ING POW 1e ye +/ Fancy Pape Paige veal fort eeeeeee oe Re ar 1 20 ornbos Dornbos = Mouse Traps = ‘= we KC DER j oice n Ket ead eeteceetees M e Bi ee 45 D nder ngle ands Mou , wood , 4 do ut i Gaede tle ... Head a, shee ustard rd... ornbos, Perfec 10 se, wood, 2 hoe lbc, 4d z. in ca Do ut Stock ceeeeseeeee shee 2 cheese ; oe ie ens 7% Dornbos, Pertectoa | sr 00 12 at oe 22 Boe, 4 dor. in case «+. as. ut nis harrols iE eee 22 A D. marck 70 4 at. alvani 4 ’ 2 doz Gana... 1 40 Red H barrel: eseee ca : lian Grant rek 73 0M qt. Gal nized co 2 Gs 80c, 1 oz. plai a. Red Hen No. s 2c extre R eless ef aca - 70 ne 00 Mouse vanized eal 10 Ib doz. in top 35 ra um col game 6 M , Wo : 70 , ie plai 4 8 Red Hen, No. 2% .... Oe 25 00@ Handy OE Ree een cam on ce a ga boa a ‘a. +e — 6 as., pla top 7 - ? me a oy a oa Fe Pig’s 80 O0@31 oe oo 2 meet ae B Slgar Co.” 00 Rat. aA. or. & ance Baking es ue Jncle HONG. 400010) 9 ¥, s. s Feet 00 xby’s ox, sm dz. 3 D ch M sters Clut Bran , spring clase . 65 ALL, eed to owde 08 Uncle Ben, N Gi 80 4 bbis., 40 Ib: Miller’ Roy. all 50 utch aste lub lea s (8 Pure com r is Ly see L, no 4 epee r’s al oe M. rs, a te 0 tat Fo ply . ule Bet, Se goa oe oe Bonak Beh Masters, Tov. 15 iD No. 1 Fibres os ae = c ’ eee c Ss rs, . s 85 Bae Pa ee a Maceaboy, Diadders SS Et Portana Pane 18 No. 2 Fibre 2202002) 16 60 _ 88 ringer ea ae 9 s, 15 rip oe nch Ra n ja utch a 72 00 oon thre ses .eese. Ging Cake 0. 2 65 4 »b lbs ap rs 37 SS Ma 8 Fibre ioe 15 0 10¢ . ; N 2 bls. ae oie fn tare 2. C. ste Medi aaek 0 size 4 : 0. & L Cake, Bo 24 3 aa % vblis., oo “a Boxes oe 2 ao rs, 5¢ Medion Ivanized ae 50 ua +e 10 ¢ , No. 2 pen oe ae ie "9 80 Ibe. Teo 1 60 cas a - 430 a y all oa” : S 00 é os. o 1 4 Ye USTARD oo asings 3 00 glish ogee) x 2 ove | fou ed... 925 co oo fe lb. 6 STARD 2 ef b. Ww ICES 4 L. on f r br B Wash 95 eae 00 lb. box D 5 Beef, — Be 3 Alepics, hole ae - 4% she: ae ee — ee ranting al boards %Ib. ca 2 55 — y. oe 1g LIVES. 16 Beeee ddles, set. 13020 ea” Jamaica... 300 assorted i s 2S -_ * j lb. sec 3 95 Baie oo yo 1 Uineatarad GF -, 45@5! Gate Pas 9@10 Qo assorted <0.20. 3700 P ae, Single ........ 3 75 5lb S.. 49% 00 ee a kegs 1 se) Som ne Ss 15@1 a oo ao en @11 te ssorted «....-. 36 00 oe ingle. s..-+. 6 75 . cans 28 70 s 1 assia, a ase iscount | 500 N a — 00 ‘ 00 Xt a on egs 1 054 25 ountry Ry oe argerine Ginger. 5e pk oe Ww 8. nt on 0 orth ie 6 4 : . a eee ¢ ee : . 25 00 7 eeumed’ oo 1 15 olls . 23@ 26 Ginger a doz on B orden G all Good — oni Sa 5 yo, Ce od E 50 00 Pitted oo 119 Cor Canne 28 @29 Manne an.” M35 oo we c Univ a... 4 NF + Bees ne Sia 115 © ned B d M M e, P ma @15 ran trai o. B ersal 1. 15 14 0 (not stuffed) 5 orne eef eats ixed, enan @ Cc. s Mi ght een 4 M uffed) — 260 Ro d Beef, 2 Ib Mi a. 20 P oy weneen 65 4 ° inl tenes ) ast B nik |. 6 ixed, N 1 ... @9 Cour i mn . 00 Wo .. 5 00 10 4 Lunch iilla, ogee Roast Beek | lb. 3 50 Mixed, tao @ 0 He t Roya. aoe. 37 50 13 in od Bowl 50 ane 10 oz. on lg 59 Potted eef, 1 7 6 75 Nutme Cs tecn as Ore Sr al a ee 37 50 45 Ga. Butter s es Geet aati PH Masons Po 8a wutmess feat 45 reals. eae oe Butter 0000. 7 00 J . Caner a) er , 110 °!: M3 roqUOis ssa... in. B aah 7 00 H Quee ea eer 19 2 60 Fa “eat tain Pepp . Black o.. 5 L. O18 a eens 425 ae 4 ; win se oo 4s Ham 55 Popper, CUS @30 La Azora Agreem ce 49 oa 2 oo 3 00 O oth, 00 ed M .: P r, C e. @32 aleb is ent E PIN 1 00 45 live peecast rs 28 peer imi a 98 aprika, fayenne @22 Worden's 1 marck a2 50 hig a G PAPER 90 : per doz. acs dou as. 25 viled 1 43 . ure unga @2 s Hand Ma HS 0 a re, M: a, whi . Ib , : F Meat, Ham All Gr rian 2 . and Made No. Aanilz lite a Se box .- > eee a Potted eat, Ham 52 ee te we euege’ oS Pe i Mania a | Ib. boxes, per Toss = ‘ oz. ei-car-Mo Brand Potted Tongue, Ys. 1 00 canta Zanzibar .. @16 Cotton : TWINE . 0 Ty _ a Manila wadeee 6% er gross - : 0 : u : ’ , Fa plas aaa in ; 24 Seas Bees eta 2 8 ga eee iat Th 50. : oz. 1 oz. in macs MaRGge i. P megs ne @24 Hem A DIY ses eeeeees 52 tittce. ey C0 15 r 12 2 1 doz. in case .. 90 hel deg er eerens Fepper, ite @1 Fla p, 6 pl oe 59 YE , rolls 22 mrerearie L - oe oa ae one 3 a tens a. 8%@8 a ei ey O36” Wool nS PI eevereeeees 25 Magic, 3 AST CAK ner alaadeipors ath 95 4 10 1b ils, 6 en 5 0 Mon ROLLED OA} % Eepper, o fo range @30 “Medium. ...-..-. 34 Sunlight doz. E ie Serie a ape 60 > ’ = Ib. a erate 5 e Rolled A bbls OATS aprika, fayenne 40 a aaa oo 35 Sunlight, 3 doz Tee a pare Rca wae in paper of Ib. Bee 1 Steel ven eS nga ian 30 te W EG soc SS ast Fe hb, do Selewes 1 Y- c 50 Ib. Bove Ge diea 9 M Cut a, bbls. 0 00 rian @ Whit ine, AR Yeas oam Z. . 90 Succe SMITH CO 24 PET palls v.00... 18% bag 100 Tb. si 10 25 STAR " White Wine, 40 grai t Foam, 3 doz. .. 50 pment mee Ce 29° ROLEU ee 18 uaker. - 90 Ib. sl sks. 5 Kin c CH e Wi 80 & ain 17 “a . 1% doz. 1 15 "O. DEWEY ( an ‘ “ M P an Quak 18 R . sks. 10 M esford orn O ne, 100 rain 22 indo Oz. EY CO ae Perfec I RODUC si. er, 20 egular .. 4 90 uzzy, 48 40 Ib akland grain 12 in w Clea 85 THE Red pened ron Ba TS SAL aac |. 1 75 » 48 Ib. . . Vin 25 aa ners 5 ON oa Gano rr Col AD y.. Sil Kin pkgs. 9 H a a. a. c LY a tg Machine Cacti i Columbla Dressiie 2 ver ortinasford” ou sunt ae te oe CLEANSER 15 * B ba ag P Na asoline ‘5 Durkee’s, 1 pint ooee 2S rgo, 48 Gloss b tate S apple cider piesa seh 2 85 15 * e Gylinaen WW 35.9 Durkee’s, large 1 do: 4 > Silver G 5c pk : 9% Blue eal s cider so i 30 ae s s, § : : : to gs. oO. Rib ugar . L AP 25 : Capito a er, Woo 21. nider’s small doz. 4 0 Silver 3s, 16 ee akla bon oo me autz is A eee ange Sve. ge Mop ee poke Acme, 100 cakes oa. Ee om antic eee a meio 2 doz. ae 48 a s. |. 9% No. 0 sciebap = Climax. AOU hiccke 5 00 ' Winter Black, ngine, a tATUS 1 lb. packages No. 1, per os Lautz Naphtha’ - cks 5 45 Bbls lack, ‘t oo 1 Wrandot iat in b 50 61b. peeiieca on 9% No. 3" per oe it Oak Tt amg — 4 60 * & Polarine, Tron’ sit on seer 100 %s . St is a stseee 9% No. 3, aoe Bross ee a co Hd oach ues 50 a ? . oo G SA 43 a ey 9 ‘ F STOBS ........ A eseeeeeeees 50 & PICKLES 38.9 Granulated, bbls, lle a 6% woo 088 20000010 95 _ Proctor a oe fe : Barrels Medium Gren ated, ae a Bar cnn B DENWA « 9o hn c Gam .. & ts : : Half ies Ae ce od ae an ae orn Bushels oa Ivory, 6 seat © ve Poe RA ™ 5 gall s., 600 unt 12 pkes _190 BI SSE a bay Le 9 eee St PY, 60%. veevevee 475 sLtANS- eptic hs 0 Lee on kegs count 5 50 en enc wets . 180 se Karo, i o ee 72 Market, == oa a ory, 10 oz... ...... 5 68 ScRugs “SCOURS i Barrels oe 3 Ib on G Bl 0 1%, tees 75 Ss Tr. et. ‘op ha 3 oe 9 20 _ a s yy ¢ ul 70 . sack rade ue Ka eee eee plint , singl ndle 45 Swi + a Conmien 4 g j Half barrels" as s . Blue Karo, No. 2, 2 Splint, — + 55 wift's Com 35 0 = : 5 gall ok 14 0 5 Ib. oa.) 21 do Karo No 2, 2 dz 265 S§ nt, ak Me ndle 60 White Pride pany 0 3) ahs ee... oo oe Ib backs | 3 5 Blu "peg ali 2% z. 3 30 i sm oe... 40 Wool Laundry ...... won 0 ‘ Barr Guin a a ascks ...... 3 05 Blue Hara Nab 1 ; 3 wae mae eae 3 a Wool, co. 2. a —_— ‘a cae i ae : kins 2 80 28 Ib — wae 2 be ae Karo Bs 5 Lag 4 10 yo oo esis a , 10 oz rans ; 4 85 an . en a bl a . Soe i a. ’ z.3 es - oth fl rz Z T i chi oe i : « :. 5 ine ee “enna 25 99 58 ve Se 48 ne "Ka ee 10, % 95 Ww, Clothes’ sua eo radosina 8 a oan per case, o e Ss can 13 00 28 lb. sack arsaw eee 27 ro, No. i cual es, me’m ae Ha n Compa + 7 weet Small — 4 50 me dairy nee Red Wank Wo. %, 2 4 Butter P Pe Hawk, one b - ‘ Ss in drill ba 4 oo. No. 2, oe a 28 % \b., 2 . ack Hawk, five re 3 75 56 Ib olar R bags ed K 0, No. 2 9 dz. 3 0 % 1b. 250 in er: B , ten xs 3 70 . sacks ock 20 Red ae No. 2% eae 4 55 ib. oe in erate is las sented hen 2-66 Gran Com ee doz. ro, No. » 1 dz. 4 - 2 Ib., ; ee in oe oe 45 and most el 72 cak Med ulated mon - 48 10 % 25 3 Ib., 0 ine ate . AR oUt grease markab es. It ium. Fi Fine % Th., 950 in rahe 50 injur remov le dirt . ine Joo es Fair 950 i a Bs y to th er, with FRE oe op Se n crate ...... 7 Ss Scouring P e skin. aa hoi w eovcee 90 apo : owd y S si ; Ib., 250 ire End arene gross ats ¥ ALT 2 ee 1s crate Sapolio, half — _ 9 50 iz 5 iB 250 in omic aes 45 Sapolio, stoaie si lots 4 85 maT .» 20 in crane ae 50 pp ae ae xes 2 40 aa WE ee . Saco ‘ane 30 cans” 2 40 se ow Mai e, 6 ns 1 Snow faic, 30 0 cans 3 80 Maid, 60 ths ul . ans .. 3 6 “4 Per wu atas Wide cau 24 2 Ib Salt e lots 1 “1 a0 es 30 MICHIGAN TRADESMAN January 23, 1918 Ten Commandments for Employes 1. Be on time. 2. Dust your counters the first thing in the morning. This will save the mer- chand se from bceoming soiled. 3. Keep your stock in good shape; stock werk should be done in the morn- ing before getting busy with customers. 4. After you are through with a customer, put the stock back in good shape: this will prevent it from becom- ing mussy and will save time in making the next sale in the same department. 5. Do not leave your department ex- cept on business. If your time is not taken up with a customer or in doing steck work, then “loaf” in your own de- partment. Otherwise you will be wast- ing the time of some employe who is minding his own business. 6. Call at the office on business only. Employes in the office have no time to waste visiting with you. 7. Employes are requested to do their shopping in the morning. Their time should be devoted to the trade later in the day. 8. Avoid “knocking” employes or «employer. Many times it has been found that some stcre salesman caused a breach in an organization which dis- rapted the selling force to a serious ex- tent. The organization as a whole comes first and the salesman, no matter how efficient, must make way for the pro- gress which can only be enjoyed after the elimination of all dissatisfaction. Let loyalty and zoodfellowship prevail. 9. Always bear in mind _ that your success depends on your own efforts. If you are not worthy of advancement, there is something wrong with your sale sheet and the interest you take in your work. Too much visiting with friends during business hours makes a lig difference in your sales totals. 10. The fellow who only sits still and does what he is told will never be told to do big things. Think beyond your job. Nothing is more fatal to success than taking your work as a mat- ter of course. The surest way to qual- ify for the job just ahead is to work a little harder than anyone else on the job you are holding down. Don’t be afraid to start at the bottom. Bare hands grip success better than kid cloves. —__-—-9—_ The Golden Rule in the Community. For several decades we have seen a gradual development of individual- ism afid it still prevails as a force in the community. It has gathered mo- mentum until it is no longer a fac- tor of uplift and development. In- dividualism has run mad. With it we have developed selfishness, lust for power, wealth and indifference to the true obligations of man to man and of man to community. The pendulum must swing back— and it will. Our duties as we see them to-day or as we will soon see them, must mark a decline in our yesterday’s view. Through the spirit of individual- ism communities have suffered and are now suffering. Our to-day’s con- ception must be a just obligation to neighbor and community—without which no community can prosper. Too many communities are made up of individuals in which each indi- vidual feels sufficient unto himself, in- dividuals who recognize no allegiance to anybody or to anything and who contribute to nothing save the state. When a town is made up of citizens who pcssess this predominant spirit of individualism the town is dead, and when the community round about the town is dominated by the same spirit of individualism, then both town and community are dead. We must learn that the welfare of each is de- pendent on the welfare of all; we must get a broader, better view—a view born of sympathy and brotherly love that will develop and instill into each of us a natural community unity and fraternity. Such a spirit is an essential to the onward march of civilization. It was first proclaimed in the Sermon on the Mount. Christ enunciated it in its highest form, the Golden Rule. He taught that all men are brothers, that human love in the first of all social duties. He proclaimed more than a creed—he announced a moral prin- ciple, and under its force the long reign of selfishness must end. Let us apply the high moral princi- ple of the Golden Rule in our com- munity life and let us do it with a true conception of the obligation each bears to his neighbors, around him. in the town, in the community. The public school holds the key to the situation for better communities. To make good citizens we must make good boys and girls. We are contin- ually trying out new plans in the schools and outside of the schools for Community Development and none of these plans are wholly suc- cessful, all are partial failures, and it is because the people do not realize the force of the truth that the welfare of each is dependent on the welfare of all. The schools are being operated as a great big mechanical machine with religion barred out: Only when the public schools conservatively, but sanely and fearlessly recognize re- ligion as a force in our lives, will the schools perform that function for which they were organized and which is a part of their high mission. E. B. Moon. 22> Don’t. Don’t answer a letter just because somebody else wants you to. If you did, many a purposeless correspond- ence might go on indefinitely. Don’t give reasons or explanations unless they are called for. Don’t hesitate to say “no” if that is the proper answer, and, having said it, don’t attempt to suggest an alter- native aimed to circumvent your own "20. Don’t discuss people; discuss things. Don’t write anything quarrelsome. Don’t get excited, or, if you do don’t record the fact on paper. Don’t use long words when it can be helped (and it generally can), Don’t say “shall,” “must,” or “should” if you mean “will;” “verbal” when you mean ‘oral:” “amount” when you mean “quantity;” in refer- ence” when you mean “with refer- ence;” “in accord” when you mean “in accordance;” or “hardly” when you mean “scarcely.” Why Not Place Your Business on a Cash Basisr Any merchant who is on the lookout for something that will take the place of the long-time charge accounts he is forced to maintain with the customers, should investigate the merits of the ECONOMIC COUPON BOOK, With a pass book in the hands of the customer and with a mental reservation on the part of the merchant to give the cus- tomer $5 credit, he is soon in debt to the merchant to the extent of $25 or $30, but with a coupon book it is different. The cus- tomer gives the merchant a note for $5 and he can not get more than $5 worth of goods from the store without making a new deal. In the meantime, his note is bearing interest, which, of course, is not the case with a book account. The coupon book prevents disputes, saves book-keeping, gives the merchant an interest income on his accounts and limits credits to the point established by the merchant. In other words, the merchant is Master Instead of Servant You can make no mistake in adopting the coupon book system, because it will place a business on a cash basis and enable the merchant to discount his bills and hold his head up like a man among men. These books are made in six denominations—$1, $2, $3, $5, $10, $20. All our coupon books are sold on the same list, any denom- ination or assorted, as follows: oe LL $ 1.50 wee 2.50 oe... 13.50 rs 20.00 We prepay transportation charges where remittance ac- companies order. a st Tradesman Company Grand Rapids, Mich. ” ! Lt &@ ‘ pe Mie » ! Lt &@ pe rie January 238, 1918 MICHIGAN TRADESMAN BUSINESS-WANTS DEPARTMENT Advertisements inserted under this head for three cents a word the first insertion and two cents a word-for each subsequent continuous insertion. BUSINESS CHANCES. { sone To War—At Harbor Springs, Michigan, the Emmet House for rent, furnished. Good summer business. Fine location. Write H. E. Cartwright, Har- bor Springs, Michigan. 517 For Sale—Established Laundry, good business. 12,000 population. No other laundry. Box 612, Mulberry, Kansas. 519 For Sale—National cash register, F. P. Gasoline lighting plant, ten eight foot dis- play tables, six Hgry counter registers, five eight foot cloak racks, one large re- volving lace rack, one Lampson cable cash carrier system, one large triplicate floor mirror. Fletecher-Alderman Co., Jackson, Mich. 520 For Sale—Good clean up-to-date hard- ware stock. Good fixtures and building, with cheap rent, located in the center of the town. Stock and fixtures will invoice $3,000. A fine opportunity for one desir- ing a well-established and paying busi- ness. Reason for selling, retiring. Ad- dress Paul Newman, Hobart, Ind. 521 Stores at Auction—We make a business closing out stores or any business at auc- tion or private sales. Years experience conducting sales in many states. Let us serve you. A. O. Deering & Co., Auction- eers, 318 Hume Mansur Bldg., Indian- apolis, Ind. 522 Wanted—Fresh Eggs, Butter, Cheese, and Comb Honey. Address M. E. New- man, Pontiac, Mich. 523 For Sale—Brick furniture plant with full equipment of machinery, engines and boilers practically new, 2 large dry-kilns 6x 110 and 5x75. No better shipping fa- cilities in Michigan. These plants are exceptionally suited for the manufacture of Aeroplanes, and can be put into opera- tion in few hours. Address No. 524, care Michigan Tradesman. 524 For Sale—Good paying laundry busi- ness; drafted is our reason for selling. Silk City Steam Laundry, Belding, Mich. 525 For Sale—Drug stock and fixtures at less than half price if taken soon. In- ventories $2,000. Address R. Eckerman, 132 Pine St., Muskegon, Michigan. 501 For Sale—Stock of dry goods and fur- nishings in new growing district in De- troit. Stock and fixtures invoice $3,000. Reason for selling, owner has other in- terests to look after. Address No. 514, care Michigan Tradesman. 514 For Sale—199-acre stock and_ grain farm. Good buildings. All fenced. Will take some property in part payment; balance easy terms. Southern Michigan. Wm. Wallace, 1419 Forres Ave., St. Joseph, Mich. 481 Wanted—Men or women with 335 cash for one-half interest in Home _ business plan agénecy, $5 to $15 per week. Open- ings in Detroit, Jackson, Flint, Grand Rapids, Toledo, Port Huron, Battle Creek, Pontiac, Saginaw, Bay City. Lock Box 97, Dexter, Michigan. 50 For Sale—Drug stock and fixtures at half price if taken soon. Inventories $2,000. Address R. Eckerman, 132 Pine street, Muskegon, Michigan. 501 Wanted—Strictly dry hardwood, pine, poplar, hemlock or spruce sawdust, car- load lots, will pay cash with order. J. C. Maloney, Swissvale, Pennsylvania. 505 For Sale—General store stock located at Butternut, Michigan. Good live farm- ing community. Good reasons for selling. H. J. Campbell, Butternut, Mich. 492 Wanted—Buyers for farms, erties and business wants, where. city prop- enterprises. State Sales and exchanges made every- Geo. E. Hill, Walnut, a For Sale—Four very desirable sheep ranches, located in Mecosta county, ranging from 1400 to 3500 acres’ each. Good soil, and all fenced in. Some have elegant improvements. Might consider first class stock of merchandise as part payment. Harry Thomasma, Grand Rap- ids Savings Bank Bldg., Grand Rapids, Michigan. 508 For Sale—Canning factory in Branch county, equipped for canning corn, toma- toes, apples, etc. Capacity ten thousand cans of corn per day. Good _ location, plenty of help. No better section for sweet corn in Michigan. Will sell very cheap if taken soon. John Travis, Union City, Michigan. 509 _post card rack, Collections. We collect anywhere. Send for our “No Collection, No Charge” offer. Arrow Mercantile Service, Murray Building, Grand Rapids, Michigan. 390 Will pay cash for whole or part stocks of merchandise. Louis Levinsohn, Sag- inaw, Michigan. 157 Cash Registers—We offer exceptional bargains in rebuilt National or American Cash Registers. Will exchange your old machine. Supplies for all makes always on hand. Repair department in connec- tion. Write for information. The J. C. Vogt Sales Co., 215 So. Washinbton Ave., Saginaw, Michigan. 335 Merchants Please Take Notice! We have clients of grocery stocks, general stocks, dry goods stocks, hardware stocks, drug stocks. We have on our list also a few good farms to exchange for such stocks. Also city property. If you wish to sell or exchange your business write us. G. R. Business Exchange, 540 House- man Bldg., Grand Rapids, Mich. 859 For Sale—Having decided to quit busi- ness I will sell at a liberal discount all or any part of my drug stock consisting of drugs, sundries, patent medicines, Nyal line, stationery, wall paper, window shades, furniture and fixtures, consist- ing of McCourt label cabinet, _ safe, counter balances, prescription balances, shelf bottles, National cash register, desk and floor cases, etc. Theo. G. DePeel, Onondaga, Mich. 475 For Sale—Good clean stock of general merchandise in country town of Southern Minnesota. Will invoice about $9,000. Doing big business. Can give good rea- son for selling. Address No. 447, care Michigan Tradesman. 447 Safes Opened—W. L. Slocum, safe ex- pert and locksmith. 128 Ann St., N. E., Grand Rapids, Michigan. 104 Cash Buyers of clothing, shoes, dry goods and furnishings. Parts or entire stocks. H. Price, 194 Forrest Ave. East, Detroit. 678 HELP WANTED. Salesman Wanted—Experienced spe- cialty man. Must have good references and be willing to furnish $300 bond. Salary and commission. Will call on established trade, general stores and grocery stores. Address the Moore Com- pany, Temperance, Michigan. SEE NEXT PAGE. Advertisements received too late to run on this page appear on the following page. GARAGE FIRES At Adrian and Saginaw 7 Automobiles Damaged by Fire in the Garage at Adrian. 5 Cars in the Big Garage Fire in Sag- inaw Were Covered by Insurance Policies in the Citizens Mutual Auto Ins. Co., Howell, Mich. The farmer or business man who puts his car in a garage is taking chances unless he is covered by fire insurance. In 1917 this Company paid 75 fire losses, costing $12,601.70; 142 for theft costing $22,822.99, and 257 liability claims costing $23,514.22, That is the reason the prudent busi- ness man keeps his car insured, cov- ering fire, theft and liability, costing only $1.00 for policy and 25c per H. P. in the CITIZENS MUTUAL AUTO INS. CO. Howell, Michigan No charge less than 25 cents. Cash must accompany all orders. TELEPHONE ° OUR COPPER METALLIC LONG DISTANCE LINES AWAIT YOUR CALL Connection with 117,000 Telephones in Detroit 250,000 Telephones in Michigan eee a! Teed 0 a TELEPHONE NULL] FEY CITIZENS TELEPHONE CO. PEANUT BUTTER CAN BE COMPARED TO COFFEE AS TO QUALITY Don’t be fooled by price. Buy where quality comes first. Buy Jersey Peanut Butter and notice the difference in taste. Order from your jobber today. Perkins Brothers, Inc. Bay City, Michigan Economic Coupon Books They save time and expense They prevent disputes They put credit transactions on cash basis Free samples on application MG Tradesman Company Grand Rapids, Mich. One-Delivery System in Effect in Saginaw. Saginaw, Jan. 22—The one-delivery system for grocers and butchers went into general effect in Saginaw Mon- day and the new plan is working smoothly. The patriotic phase of the matter precludes dissatisfaction and the reduction of deliveries is merely eliminating a much abused privilege and an unnecessary convenience which had come into unreasonable practice. John W. Symons, Jr., Federal Food Administrator for Saginaw county, calls upon the public and dealers to co-operate for immediate adjustment to the new conditions . He points out that the single delivery is in the in- terests of the general public as it means the reduction of the expense of doing business and a subsequent decrease in retail prices. He says: “The question has been asked: ‘Why does the United States Food Adminsitration expect retail grocers and butchers to limit their deliveries to one a day to any one family or on any one route? “One of the primary objects of the Food Administration is to put food- stuffs into the hands of the consum- ers at the lowest possible price. The administration expects to accomplish this in two ways, by eliminating spec- ulation and by doing away with all unnecessary and wasteful practices in the process of marketing. “It is a well known fact that a big percentage of the over-head expense in connection with the retail business in foodstuffs has been and is due to the great expense unnecessarily in- curred by the delivery service. “The rapid advance in the prices of food has become a burden on the consumer in the past few years and investigation has disclosed the fact that elaborate service rendered by many merchants is responsible for a much greater proportion of the dif- ference between the price paid to the producer and that paid by the consum- er than had generally been supposed. “Accordingly anything that will tend to lighten the burden of expense is highly desirable and _ especially when at the same time it releases men, materials and capital from non- essential occupations to those where they are sorely needed. The house- wife has been quick to see the bene- fit of the new system and she accepts the temporary inconvenience of ad- justing herself to the new plan, know- ing that there is a permanent benefit to be obtained by reason of this sav- ing in her merchant’s cost of doing business. “Practically and butchers in welcome this all the retail grocers the United States opportunity to lessen the strain on the consumer’s pocket book. The average consumer had no idea of the cost of the service received and figured that the merchant was making an excessive profit. Accord- ingly the one-delivery a day plan al- lows the dealer to distribute his wares with a minimum cf expense and pre- mits him to get away from a position that had put him in a bad light. There have been instances in other cities where the merchant has not seemed to care whether merchandise reaches the consumer at a lower cost, his chief concern being the disturbance of his established methods of doing busi- ness. There have been other in- stances where the merchant was not in sympathy with the war and didn’t want to do anything to help. These latter instances, however, have been so few as to be hardly worth men- tioning. “The Federal Food Administrator of Michigan says: ‘It is deemed im- perative that these recommendations be adopted wherever possible in or- der that foodstuffs may reach the con- sumer at the lowest possible price.’ “The retail grocers and butchers of the city of Saginaw have pleged them- selves to one delivery a day and will be expected to live up strictly to this pledge. The new arrangement is rea- MICHIGAN TRADESMAN sonable and means a saving of both seller and buyer, is a patriotic step and the merchant who attempts to take advantage of the situation by re- fusing to comply not only advertises the fact that he regards his selfish interest above the general welfare but makes it difficult for his com- petitor who does not.” ——_222—___ Gross Blundering at Washington. Let me thank you for your editorial entitled Should Act Promptly. It is not a whit too severe. The hypothesis of utter incompetency in high quarters is the only alternative to that of wanton and culpable indifference to human in- terests. It may not be quite fair to put all the blame for the coal situation on Dr. Garfield. I believe there is reason to doubt whether he is personally much more incompetent than a good many other administrators and commissioners, big and little. The root of the evil is not the short- comings of this or that bureaucrat, but in the lack of any broadly conceived, self-consistent, and clearly stated policy at Washington. The Administration, especially as represented by the Attor- ney-General and the Postmaster-Gener- al, has steadily resented and tried to suppress any such public discussion as might have saved it from hlundering. In Mr. Gregory’s elegant phrase, it has told the people: “Obey the law and keep your mouths shut,” and then it kas kept the people guessing as to the meaning of the laws, regulations, and orders they are expected to obey. As- suming, as we charitably and _ patriot- ically must, that the long-continued mystification of the public through mu- tually contradictory orders and instruc- tions, hastily drawn, tardily published, and changed or rescinded with lightning rapidity is not a deliberate mystification, it seems explicable only by supposing that Washington does not know its own mind, that at every step it seeks to keep two or more divergent paths open be- fore it, and decides by whim or chance, from day to day, what bizarre method it will try next. Genuine democracy has its faults, no doubt—the faults of its qualities. Frank cutocracy has its own peculiar strong point—that of efficiency in working evil. But a virtual autocracy masquerading in democratic guise has the faults of both and the virtues of neither. I do not know whether the sort of regime we are now living under is right- ly called “State socialism,” because that phrase has always seemed to me a con- tradiction in terms. But I do know that it is not socialism—by which I mean that it has fundamentally nothing in common with either the aims or the methods of that great, growing, and definitely ogranized movement to which the name “socialism” ought nowadays to be exclusively applied. Algernon Lee. —_2-22____ Sentiment Instead of Grammar. ““The horse and the cow is in the field,’ read a teacher. “Mary, what is wrong with that sentence?” Mary was evidently more versed in the rules of politeness than in the rules of grammar for she answerea promptly: “The lady first.” should be mentioned Conflicts Being Reconciled by Food Administrators. Wolverine, Jan. 2i—We would very much like to have your opinion on Mr. Prudden’s ruling of a nine hour day for stores and the next ten Mon- days as holidays. In your opinion how does it effect stores handling food stuffs and perishable articles, such as a retail grocery store? Some of the newspaper articles in the last few days under different signatures are rather misleading in regard to this matter. For instance, Mr. Prud- den in the Grand Rapids Herald of Jan. 19 says that Monday, Jan. 28, 1s the first Monday to be considered as a holiday. Mr. Garfield, in the De- troit Free Press of Jan. 21, says that Monday, Jan. 21, is the first holiday. Again we take it from some of Mr. Hoover’s articles that certain stores handling food stuffs are exempt. I also understand that plants and stores depending on wood for fuel are exempt. [ thank you in advance for your published opinion on this matter, Storey’s Cash Store. The situation is becoming more clearly defined daily through the re- vision of the rules originally promul- gated. Grocers, meat dealers and all other food purveyors are now espe- cially exempted from the Monday closing schedule. The conflict as to when the Monday closing schedule started was finally adjusted by the decision that it started with Monday of this week. The local branch of the Fuel Ad- ministration holds that the embargo on fuel includes wood as well as coal. : 2. Eggs, Poultry, Beans and Potatoes. 3uffalo, Jan. 23—Creamery butter extras, 51@52c; first, 50@51c; com- mon, 48@49c: dairy, common to choice, 35@45c; dairy, poor to com- mon, all kinds, 32@35c. Butter, Cheese—No. 1. new, fancy, 24c; choice, 23c; held 26c. Eggs—Choice, new laid, 58@60c; fancy hennery, 62@63c; storage can- dled 50c; at mark, 45@46c. Poultry (live) —Fowls, 27@30c; chicks, 27@30c; old cox, 20@22c; ducks, 25@30c. Poultry (dressed)—Turkey, fancy, 36@37c; choice, 35c; geese, fancy, 24(@25c; choice, 23@24c; ducks, fancy, 30c; choice, 28@29c; chickens, roast- ing fancy, 30c; choice, 27@28c; fowls, fancy, 27@28c; choice, 25@26c. Beans—Medium, $13.00@13.50 per hundred Ibs.; Peas, $13.00@13.50 per hundred lbs.; Red Kidney, $15.00@ 15.50 per hundred lbs.; White Kidney, $15.00@15.50 per hundred lIbs.; Mar- row, $15.00 per hundred lbs. Potatoes—$2.25@2.40 per 100 lbs. Rea & Witzig. oo The Meanest Man. The meanest man in town is the man who, in this time of conservation, will dig up the grocer that allots each family two pounds of sugar at one purchase, then sends his friends, and in fact anyone ho he can get, to buy for his future needs, while the other fellow who has a heart big enough to play 50-50 with his fellowmen goes without. This is patriotism—still we have this character right in our midst. —Jackson Patriot. > The Tradesman Is Glad to Help. Washington, Jan. 21—Now and then a copy of your publication finds its way to this office, and we are always impressed with the many good ideas printed by you along food conserva- tion lines. The Retail Stores Section of the Food Administration is an adjunct of the Public Information Di- vision, and its function is to carry on January 28, 1918 the educational campaign of the Food. Administration, in co-operation with the retail merchants of the country, through their advertising facilities— display windows, newspaper space, demonstration booths, ete. We should like to see your publica- tion regularly, if you will be so gen- erous as to put us on your mailing list. Will you do this as part of your co-operative work with the Food Ad- ministration? If so, address the paper to Retail Stores Section, Public In- formation Division, United States Food Administration, Washington, D.C. (Mrs.) Gertrude Mosshart. ——_++ + ____ The Way It Works. Advertising will never make a read- er do what he doesn’t want to. It does better than that. Advertising will make him want to. And that’s a mighty noticeable dif- ference. When you've driven a man to do something he doesn’t want to, you've done that and nothing more. But when you’s induced a man to do something because you've vinced him that he wants to, you've done something big and lasting, Because— The man who does what he wants to and is satisfied with the results, is mighty likely to do it again. That’s what brings in the repeat orders. con- —_—_—_+ +. Mr. Skinner’s idea of a furniture club on East Fulton street is not feasible, because of the distance it would be from the center of the city and the furniture exposition buildings. The locaticn of- fered by the old Y. M. C. A. is much better, but the entire plan is ill advised, because a strictly furniture club could not possibly be made self-sustaining. No social club in Grand Rapids has ever made a dollar and it is extremely doubt- ful if a local club can ever be made to pay, owing to the peculiar conditions which surround the conduct of a social club. To inject another organization in- tc the field already so acceptably filled by the Peninsular Club is to invite bank- 1uptcy for both. —_+-.____ The wife of a Methodist minister in West Virginia has been married three times. Her maiden was. Par- tridge, her first husband was named Robins, her second husband Sparrow and the present Quail . There are two young Robins, one Sparrow and three Quails in the family. One grand- father was a Swan and another a Jay, but he’s dead now and a bird of Para- dise. They live on Hawk avenue, Eagleville, Canary island, and the fel- low who wrote this a member of the fammy. name Lyre and a BUSINESS CHANCES. For Sale—A practically new total ac- count system, good for 220 accounts. Cash or bankable paper. P. E. Wolden- dorp, 7385 Portage St., Kalamazoo, Mich. 526 ved For Sale—Established Shop—Manufac- turers of stock and storage tanks, ele- vator work, roofing, spouting, cornice and all kinds of work in sheet metals, electric signs; also dealers in furnaces and metal ceilings. Address F. M. Smith, Fremont, Nebraska. 527 Every American should help increase the food supply by raising pigs. Our unique co-operative plan makes this pos- sible anywhere you live. No experience necessary or interference with your pres- ent duties. We do all the work. Good profit assured. $100 capital necessary. Particulars free. Edwards Stock Farms, Box 174, Edwards, Mississippi. ‘ \ > e | “wae ¥ Lat ] hy f° ‘ ats 4 j 3 ‘i ¢ > b se: Vt, 4 aa ‘ 4 tr ~ oo 4 o ad aot eee a i % @ * bee" * oy wed he 4 ii r i e im 4 | f. -? ' é = oz «4 7 + » \ <2 > s < a f : 3 ear ij : é « * a e : « y in 4 * 4 é ita < ed 4 a 5 #. She i . Bee , ‘ ne ¥ 4 ig x - we } SS ‘ ee ) wo” a ” M4 > & 4 a> bi + ae . ~ « y i