Cwm Hv I ft s “Ve 99° iBET ~ GRAN’) RAPIDS” NOTICE TO READER. , When you finish aati this magazine place a one cent stamp on this PU B LAG Mba aut notice, hand same to any postal employee and it will be placed in the hands of our doen or sailors at the front. No wrapping, no address. -A. 8. Burleson, Postmaster General. yy) tee Wee Ses BOE His ot ) 3 PE ee A Ag ri Zio ee io ke se “ame } Re es SCLL i aes SNS) Cees Vee Te 6 tf Ie Cah a! iN i A yA DI ACh, me Qe a I A y s i SS En SEA ¢ Ya! eS x : Ay) ivi = x ae ee ; JEN Ges) Wis Ce SK ts EA int aEeOOUEZK wey Zee SAP SGPUBLISHED WEEKLY <7 =e Ss TRADESMAN COMPANY, PUBLISHERSE& ES. a p rT 13834 es SOIT OES SR SSSI SIGE oS We SSi 2Zacee 2 4 Thirty-Fifth Year GRAND RAPIDS, WEDNESDAY, JUNE 19, 1918 2h Number 1813 : 5 r $8 “x2 ‘a w SERVICE | QF ALITY Business Extra-ordinary Not Business as Ordinary That.is the slogan and working creed of the 5,000 merchants who comprise our circle of customers and friends. Our customers stand pledged to the belief that patriotism, whether in the army or at home, means progressivism. To keep the home fires burning, the.cash drawer must be kept ringing, sales multiplying and stock kept unbroken, so far as possible. Hence, we are not only planning for a record-breaking Fall trade, but we are giving our customers a record-breaking equipment with which to get that trade. Our line for Fall and Winter, 1918-19, will be our gréatest line, even measured by peace-time standards. In sheer point of numbers it will be as large as any line in our history. Our ‘‘Wall of Defense’’ against to-day’s conditions was perfected in our buy- ing department dong ago, with our history-making, peace-time dry goods . purchases. It is none too early to put ‘in your application for a share of the good things we have in store for you. Pull our latchstring Buyers’ Week, June 24-28 inclusive, and let us show you what we have to offer you. | Grand Rapids Dry Goods Co. Pxclevely Wholesale Grand Rapids, Michigan QUALITY | 8 | SERVICE We lnvite © All retail merchants to visit us while attending Buyers’ Week June 24 to 28 Make our store Headquarters while in the city Leave your bundles and packages with us Grand Rapids Branch National Grocer Company BRANCHES: OWNING AND OPERATING = _PHIPPS-PENOYER & CO. NATIONAL GROCER CO. : Saginaw, Mich. : Lansing, Mich, NATIONAL GROCER CoO. NATIONAL GROCER CO. Bay City, Mich. South Bend, Ind. JACKSON GROCER CO. NATIONAL GROCER < ort Jackson, Mich. Huron, Mich. Cc. ELLIOTT & CO. NATIONAL GROCER CO. Detroit, Mich. Decatur, Ill. NATIONAL GROCER CO. NATIONAL GROCER CoO, ; Grand Rapids, Mich. Cadillac, Mich. MUSSELMAN GROCER CO. NATIONAL GROCER CO. Traverse City, Mich, Escanaba, Mich. NATIONAL GROCER CO, . NATIONAL GROCER co, Sault Ste. Marie, Mich. Mills, Detroit, Mich. e a a OI Ne , é ~ - 2 F -. ) : . | “4 Poe a * ' ' / “ : s i « 3 - 1 - ’ as > 4 . s ea — ’ - Ee = ' ‘ ‘ 3 ¥ a ~ a e T * eee neem, ay ¥ ’ ‘ ¢ An to~maibpe — apa 2 6 te a a “4 ' ~ t ~ « 1 GRAND) RAPINS PUBLIC LIBRAKY Thirty-Fifth Year GRAND RAPIDS, WEDNESDAY, JUNE 19, 1918 Number 1813 DETROIT DETONATIONS. Cogent Criticisms From Michigan’s Metropolis. Detroit, June 18—Anent the request of the War Industries Board to reduce to a minimum, all traveling men’s sample baggage, there is the circus; each suc- ceeding visiting circus brings a larger elephant than those that preceded. Nat- urally, the bigger the elephant the larger the trunk it needs. The circus, by the Way, requires an engine in good health and plenty of coal for its operation to carry the volume of excess baggage con- nected with a fair sized circus. Speak- ing of non essentials at our advanced age we should say a circus is very non essential during war times. Howard A. Liest (Hudson Motor Co.) who after several unsuccessful attempts to enlist in the army finally being ac- cepted and joining an engineering com- pany some months ago, has returned and has taken up his former duties. Mr. Liest was stricken with typhoid while in the service and suffered a relapse that left his constitution in such a weakened condition that his usefulness as a soldier was ended, greatly to his chagrin. Dur- ing his convalescence Mr. Liest was at his home in Ronceverte, W. Va. John Klepaczyk has been appointed city representative for A. Krolik & Co., succeeding Joe Clark, who was drafted into the National Army. Henry Ford has announced his can- didacy for United States Senator. As a diplomat and statesman Mr. Ford is a first-class automobile maker. ’, H. Marsh, member of the advertis- ing staff of the Burroughs Adding Ma- chine Co., for the past three years has been appointed advertising manager. suc- ceeding E. A. Walton, who died last January. Malcolm Winnie, of Grand Rapids, at- tended the National Sample Men's Asso- ciation convention at the Ponchartrain Hotel last week, as representative of the Wm. C. Windisch Co., of Detroit. IK. H. Warner and Wm. Canfield, de- partment manager for Burnham, Stoepel & Co., left this week for New York on business for the firm. P. Young, druggist at 153 Grand River avenue, will move into the store at 146 Grand River avenue, as soon as al- terations are completed. Inasmuch as Edsel, son of Henry Ford, was so necessary to the conduct of his father’s business (when called in the draft) one wonders how the father can find time for senatoring in Washington with the unusual rush of business on hand, doesn’t one! Harry Carver, in charge of the drug sundries department for Farrand, Wil- has invited the traveling salesmen for that institution to a week- end party at his cottage at the Flats. The party leaves Saturday afternoon. Real pep, under the leadership of Senior Counselor James Jonas, is being displayed by Detroit Council. At the meeting Saturday evening a number of applicants will be initiated and an even- ing of real interest to the members is promised. Secretary Samuel Rindskoff leaves Sunday to attend the convention of Secretary-Treasurers of the U. C. T. to be held in Columbus next week. G. H. Moore, Western Michigan repre- sentative of the Michigan Stove Co., was called to Buffalo last week on account of the death of his sister. Mr. Moore makes his headquarters in Grand Rapids, having succeeded O. E. Jennings about two years ago. Mr. Jennings now holds a responsible position in the factory and is Senior Counselor of Cadillac Council, uy. CC. Tr. “Pat’’ Willard, local representative for liams & Clark, the Murphy Chair Co., smiles broadly this week. Baby boy, 8 pounds. Maurice Fox & Co., auto dealers, 156- 160 Milwaukee avenue, east, have moved into their new quarters on East Grand boulevard. W. Levine, formerly connected with M. Schechter, druggist, 477 Hastings street, has opened a drug store at Hastings and Livingston streets. Truman H. Newberry offered no ex- emption pleas when every member of his immediate family enlisted in some branch of the service to uphold the honor of their country. Nor did he ever try to block the wheels of preparedness for a war that was bound to occur. Announcement of the informal opening of the New Norton Hotel at Griswold street and Jefferson avenue, Wednesday evening, has been made. The Norton, a new fourteen-story building, is one of the latest additions to Detroit's group of high class hostelries. Dave Kenyon, former traveling man and member of Detroit Council, has fully recovered from severe injuries received in an automobile collision last October. He has secured a position as salesman with the Bond Clothing Co., Woodward avenue and Campus Martius. M. G. Howarn and Lou Burch leave the latter part of this week to attend the Supreme Council meeting of the U. Cc. ©. in Columbus, next week Mr. Howarn and Mr. Burch are members of Cadillae Council and were elected dele- gates at the Grand Council meeting in Jackson this month. The Michigan State Pharmaceutical Association holds its annual meeting at the Hotel Statler, June 25 to 27. NV. H. ‘‘Doc’’ Martin, Michigan repre- sentative for Eli Lilly & Co., Indianapolis, spent several days at the firm’s plant and offices last week. Geo. A. Drake & Co., and dealers in office equipment, have leased the building at 121 Woodward avenue, formerly occupied by O’Brien & Co., and will move as soon as alterations now in progress have been completed. The National Sample Men's tion, held a three-day session Ponchratrain Hotel last week. sociation composed of wholesale managers and sales-managers. The ob- ject is to lessen sample losses, to bring about uniformity in sampling and to re- duce to a minimum, excess baggage. The latter as a matter of expediency for the salesmen and the firms and also to work manufacturers Associa- at the The as- sample in conjunetion with the War Industries Board to conserve, so far as_ possible, baggage, so more railroad equipment may be available for war purposes. Many ideas were exchanged at the meeting that will eventually revolutionize and improve past and present methods of sampling merchandise, both from a dis- play and economical standpoint. The following officers were elected for the ensuing vear. H. lL. Todd, Edson Moore & Co.. Detroit, President; J. W. Hamil- ton, Finch, Van Slyck & MeConville, St. Paul, first Vice-President: W. H. Hunt, Wheeler-Metter Merc. Co., St. Joseph, Mo., second Vice-President; Edw. G. Pash, F. A. Patrick & Co., Duluth, Seere- tary-Treasurer. The following firms were represented at the convention: Burnham, Stoevel & Co., Edson Moore & Co. and A. Krolik & Co., Detroit; Carson Pirie Seott «& Co., Chicago; Wheeler-Matter Mere. Co., St. Joseph; Finch, Van Slyck & McConville, St. Paul; Pittsburg Dry Goods Co., Pittsburg; Toledo; Rice, Stix D. G. Co., St. Louis; Ely Walker D. G. Co., St. Louis: Byrne & Hammer Co., Omaha: M. E. Smith & Co., Omaha; Carter D. G. Co., Louisville, Ky.; Keet & Roundtree Co., Springfield, Mo.; Goll & Frank Co... Milwaukee, and EF. A. Patrick & Co., Duluth. The next meeting will be held in St. Louis. The home of Wm. Siegel, dry goods merchant, was nearly totally destroyed by fire last week. Kellman Bros., 348 Dix avenue, are closing out their stock of dry goods and furnishings. Ralph Stoepel, President of Burnham, Stoepel & Co., paid a flying visit to De- Miller-Hadley Co., troit last week. Mr. Stoenel is engaged in Government work in Washington. Ernest Herring, formerly representa- tive for the Commercial Milling Co., and one of the officers of Cadillae Council, resigned and accepted a position in a munition plant. Mr. Herring’s decision to give up his position came after several ineffectual attempts at enlistment in the army. Ground is heine broken at Holbrook and the Grand Trunk Railway prevara- tory to the erection of a large building for the General Motors Co., to be used as a drop forge plant. F. EF. Bogart, Vice-President of Far- rand. Williams & Clark. left last week for Canada, where he spends his annual vacations. The United Cigar Stores Co. another store at Woodward Larned street about July 1. M_ Baker, city representative for A. Krolik & Co., left last week with a party of selects for Camp Custer, having been called with the last Detroit quota. Gavlord Gillis Goldstein has secured a lucrative position as assistant to the as- sistant usher of a local movie house. Gavlord states from his first week’s sal- will open avenue and ary, the first ever earned by him, he is going to withold 50 cents and spend it all in a riotous evening’s enjoyment. BE. M. Thal, son of Jacob Thal, of Saginaw, one of the best known travel- ing men in Northern Michigan, was in Detroit last week preparatory to leaving for the Great Lakes Naval Training Station. Mr. Thal has been affiliated with the Dictaphone Co., of Toledo. David Scheyer, department manager and member of the firm of A. Krolik & Co., left this week on a business trip to Eastern cities. Cc. R. Norton, proprietor and manager of the new Hotel Norton, has opened a drug store in the building. F. has been placed in charge. Arthur Walters has purchased the gen- eral dry goods stock of R. Sabel, 666 Dix avenue. Mr. Walters is a son of Fred Walters, at one time a member of Wal- ters, Krausman & Kuhn, one of the well- known department stores in the city of a decade ago. When the concern liquidat- M. Moss ed several years ago Mr. Walters en- gaged in the real estate business. The son will take over the active manage- ment of the Sabel store, which is one of the pioneer establishments in that section of the city. Have you written to a _ soldier this week? J. M. Goldstein. __-~.-- > Bottom Facts From Booming Boyne City. Boyne City, June 18—The C. I. C. O. A. furnace has shut down for repairs after seven years of almost continuous opera- tion. A new top and base will be put in and te stack relined throughout, re- quiring sixty days for completion. This work, together with the building of a new ore shed, will occupy the time of most of the working crew. IX. J. Oleson has purchased the Boyne City Garage from Niel Jersey and will conduct it as the Boyne City Overland Garage. This is the pioneer garage of Boyne City, put in operation by William J. Lewis at a time when an automobile trip was as exciting aS a voyage into an unknown sea—and almost as danger- ous, Ss. B. Arbuckle has closed the branch store at Boyne avenue and East Main street and removed the stock from the Bert Fuday store, on Grovland street. to the new store recently completed by B. F. McCumber. Mr. McCumber says that fourteen years of continuous serv- ice to the public deserves a_ vacation, so he is going to give himself one. Boyne City will have the _ Lincoln Chautauqua again this year. Their en- tertainments are popular and_ will be patronized. It is unfortunate that their dealings with Boyne City patrons in the past have been characterized by the ethics of the shell game artists of the distant past. The nature of the work done and the high class of the talent placed before the public deserve a higher code of business ethics on the part of the promoters. Maxy. —_—_——$-—- > Go Slow on the “Successful Mer- chant.” The Tradesman has received several complaints involving bad faith on the part of the alleged publication, Suc- cessful Merchant, which purports to be issued at Chicago, Oak Park or Glen Ellyn, Ill. The name the publisher is C. L. Bowes. He solicits subscriptions from merchants on the basis of $5 per year, offering as an inducement that he will sell them cer- tain lines of merchandise at manufac- turer’s net prices, thus saving the re- tailer the jobbing profit. It is state:| that he also undertakes to sell mer- chandise to farmers by promising to save them the profits of both the job- ber and retailer. Pending the investi- gation now being conducted by the Tradesman, it would be well for the trade to withhold any further remit- tances for either the Successful Mer- chant or membership in his alleged of buyers’ bureau. Any merchant who has had any 3owes, either fav- invited to dealings with Mr. orable or unfavorable, is communicate with the Tradesman, stating what his experience has been. —_—__~--~.__ Sparks From the Electric City. Muskegon, June 18—Muskegon Council held a very enjoyable meeting Saturday evening. Delegate J. E. Lyon made a very interesting report on the Grand Council meeting at Jackson S. C. Chris Follrath presented H. F. Foote with the silver medal given by Past Grand Coun- selor John A. Hach in a very impressive and long-to-be-remembered speech At least we think Foote will not forget Our boss called our attention to the new ruling, work or fight, and asked us to take our choice. While it is not our usual custom, we decided to work, as we are not much on the fight. Chase S. Osborn says he will rattle his battle axe on the ribs of H. Ford. Better be careful He might break the handle Better not forget 1912 Harold Foote and Herman Anderson are carrying lunches and In their ford these days to save expenses. Herman says the sheets are just a little short. Milton Steindler expects to join the navy this week and his brother, Irving, will, no doubt, be in the arn in a few weeks. Mrs. J. E. Steimer is closing out her implement stock on Pine street and re- tiring from the business Wonder why John D, Martin in his re- port failed to announce that our own A. W. Stevenson was elected Grand Page? E. P. Monroe. —__—_-_-> -@— 2... --— Mr. Hoover, as usual, is perfectly clear and explicit in his demands up- on the American people. He seems to understand that we are always ready to do our duty if persons in authority will point out to us exactly in what our duty comsists. Because of increased demands for meat on the part of our armies and Allies, and the somewhat reduced meat supply, result of fodder shortages in past Summers. the Food Administration asks res- taurants to serve considerably less beef than heretofore and an increased quantity of pork products. House- keepers are put on honor to restrict members of their families to the cen- sumption of one and = one-quarter pounds of beef weekly, and supply any further need for meat with ham, pork, bacon and sausages. These un- mistakable instructions will meet with a ready from the vast ma- jority. If are too high in price for a great response bacon and ham and pork many of Can. iff case, take ad- vantage the satisfy our appetites with vegetables Mr. Hoover's prohibition I US, We ae of summer season and and fruits. of beef consumption extends only to September 15. Between then and now he will find the American people meeting him more than half-way. Food Administrator Prescott has that lcts must and a printed statement to that effect shipped in case hy the shipper ruled all eggs be candled placed on the top layer of each case cuaranteeing the good quality of the contents of the case. Tee Cream Co., of Detroit, which is close ly allied with the Grand Ledge Con- densed Milk Co., will in the cream business in Grand Rapids oso It is reported that the Arctic engage ice sometime during the next year. BANKRUPTCY MATTERS. Proceedings in the Western District of Michigan. Grand Rapids, June 11—In the matter of Carl A. Dahlquist, bankrupt, Muske- gon, the final meeting of creditors has been held. The balance of the accounts receivable still on hand and uncollected were sold to C. A. Dahlquist for $25. The trustee’s final report and account was approved and allowed. An order for dis- tribution was entered. Certain adminis- tration expenses and a final dividend of 154% per cent. were ordered paid. The first dividend in this matter amounted to 15 per cent., making a total of 30% per cent. paid to general creditors. In the matter of H. W. Hakes, bank- rupt, Grand Rapids, the first meeting of creditors has been held. Claims were al- lowed and appraisers appointed. Cred- itors failing to elect, the referee ap- pointed James Hooper trustee and fixed his bond at $1,000. In the matter of the Walker Grocer Co., bankrupt, Traverse City, the first meeting of creditors has been held. Wal- ter H. Brooks was elected trustee and his bond fixed at $200. It appearing that all assets of this estate have been taken on a chattel mortgage before bank- ruptcy proceedings were commenced, no appraisers were appointed. In the matter of Henri Gerbers, bank- rupt, Grand Rapids, the first meeting of creditors has been held. It appearing that there are no assets in this estate, the same will be closed out at the ex- piration of 20 days. In the matter of Elon Holford, bank- rupt, Alfred A. Ball, bankrupt, and the Superior Laundry, bankrupt, all of Grand Rapids, it appearing at the first meeting of creditors in these matters that there are no assets in the estates, no trustee was elected and they will be closed out at the earliest possible date. In the matter of Julius F. Hendrick- sen, bankrupt, Grand Rapids, a special meeting of creditors has been held and a first dividend of 5 per cent. declared to general creditors herein. Grand Rapids, June 17—In the matter of the Vereeke-Siersma Hardware Co., bankrupt, Holland, a sale of the assets was held on the 13th at the store build- ing in Holland. The stock in trade and fixtures of said bankrupts, except one Chevrolet automobile, set apart to the bankrupt Siersma as exempt: and free and clear of the mortgage lien of John A. Van Der Veen, for $1,250 and interest, subject, however, to the title contract interest of the Detroit Automatic Scale Co. and the American Can Co., were sold to John A. Van Der Veen, of Holland, for $6,275. An order was made confirm- ing the sale forthwith. Lotan C. Read, Jr., of Grand Rapids, filed a voluntary petition for adjudica- tion in bankruptcy. The adjudication has been made and the matter referred to Referee Corwin. The first meeting of creditors has been called for June 2i, at which time creditors should appear to prove their claims and elect a trustee. The schedules show liabilities amounting to $1,809.81 and assets amounting to $50, which is claimed as exempt. Following are the creditors: Creditors Holding Securities. G. R. Savings Bank, Grand Rapids $50.00 Unsecured Creditors. G. R. Salvage Co., Grand Rapids $ 6.91 Willis Transfer Co., Grand Rapids 6.50 Air Reduction Sales Co.. New York 16.50 John J. Macauley, Grand Rapids 44.18 Linde Air Products Co., New tore Ay 4. 14.00 G. R. Boiler Works, Grand Rapids 14.45 Acme Welding & Repairing Co., Grang Rapids 6.00 Cadillac Mach. Co., Cadillac .'!'"" 30/90 Culver Bros., Frankfort 12.00 Wassmuth & Emmer, Grand Rapids 26.00 John Ames, Frankfort ........... 20.00 W. Mich. Mach. & Tool Co., Ltd., Grand eos 8. 5.00 Military Pub. Co., New York City 1.36 Emerson Institute of Efficiency, Mew yom City... 25.00 Prest-O-Lite Co., Inc., Detroit .... 208.41 P. Yandon, Grand Rapids ........ 47.50 D. Emmet Welsh, D. D., Grand ape ..4.......... 6.50 Columbian Transfer Co., Grand Rapes |... 12.00 Josie W. Pennell, Grand Rapids 120.00 H. Monroe Dunham, Grand Rapids 25.00 Tisch-Hine Co.. Grand Rapids 32.50 Bixby Office Supply Co., Grand ee 8.00 leonard Benjamins, Grand Rapids 15.00 G. H. Behnke, Grand Rapids .... 49.50 M. S. Keeler, Grand Rapids ..... 20.00 William Geedes, Frankfort ....... 14.00 Atlantic & Pacific Tea Co., Grand MOMNOE oe 4.50 Peter D. Mohrhardt, Grand Rapids 29.00 Herpolsheimer Co., Grand Rapids 39.00 L. C. Read, Sr., Grand Rapids .. 860.00 Charles S. Holt, Grand Rapids 6.00 G._R. Savings Bank, Grand Rapids 35.00 Joseph J. Klaassen, of Grand Haven, a retail grocer, filed a voluntary petition in bankruptcy. Adjudication has been made and the matter referred to Referee Corwin. The first meeting of creditors has been called for June 28. Following is a summary of the debts and assets scheduled by the bankrupt: Debts. Unsecured claims ............... $1,297.32 MICHIGAN TRADESMAN Assets. Stock in trade .........5..2......- $600.00 Household goods, ete. ............ 250.00 Horses, cows and animals ........ 50.00 Carriages and vehicles ........... 25.00 Machinery, tools, ete. ............ 75.00 Debts due on open accounts ...... 609.91 MORON oo. oe ce ee $1,609.91 Bankrupt claims as exempt household goods amounting to $250 and stock in trade used in business as retail grocer to the amount of $250. The names of the creditors follow: Preferred Creditors. City and School tax, Grand Haven Amt. Unknown Secured Creditors. Dunkirk Seed Co., Dunkirk, N. Y. Amt. Unknown Unsecured Creditors. Reid, Murdock & Co., Chicago .. $165.68 I. Van Westenbrugge, Grand Rapids 51.90 National Grocer Co., Grand Rapids 62.07 Moulton Grocer Co., Muskegon 396.97 Hume Grocer Co., Muskegon ..... 113.33 H. Hamstra & Co., Chicago ...... 7.67 Martin Stap, Grand Haven ...... 95.16 Ginocchio, Costa & Co., Chicago 19.15 J. B. Lavezzorio & Co., Chicago 17.15 Heckman Biscuit Co., Grand Rapids 15.29 Swift & Co., Muskegon ........... 29.40 C. W. Mills Paper Co., Grand Rapids) 11.13 W. W. Richards, Muskegon ...... 38.53 Armour & Company, Chicago - 23.00 W. F. McLaughlin & Co., Chicago 17.05 G. R. Paper Co., Grand Rapids 13.02 Arbuckle Brothers, Chicago ...... 72.00 Walker Candy Co., Muskegon 9.45 Peter Dornbos, Grand Rapids .... 3.63 G. H. Baking Co., Grand Haven .. 77.03 Peter Van Zylen, Grand Haven 13.62 Estate of Fred D. Vos, Grand AMIS oe 7.50 National Biscuit Co., Grand Rapids 20.40 John J. Danhog, Grand Haven 11.29 C. Verberkmoss, Grand Haven 5.50 A petition for adjudication in bank- ruptcy has been filed against Charles S. Foster by his creditors. An order has been made directing said bankrupt to file his schedules on or before June 24. Said bankrupt conducted a furniture store at Belding and was an undertaker. As soon as ‘the schedules of the bankrupt are on file, an order will be made for the first meeting of creditors. « —_~2-.—___ WORK FOR THE A. P. L. Chief Hughes, Allegan county rep- resentative for the American Protec- tive League, is entitled to much cred- it for the energetic manner in which he is rounding up slackers and pro- Germans in his territory. He recent- ly discovered a portrait of Bloody Bill in the home of Dan Ellinger, an ex- saloon keeper, and gave the people of his county an excellent object lesson by publicly burning it in the presence of a large concourse of people last Saturday evening. The event took place in the court house square and was accompanied by patriotic address-- es and other demonstrations calculat- ed to increase interest in the war and hatred for the Hellish Huns. If one-half the reports one hears ou the streets are true, Grand Rapids possesses the material for many such demonstrations. The German soci- eties, especially those on the West side, all have German flags which ought to receive immediate attention. A distinguished pro-German paint- er reported to be the possessor of an image of the Kaiser—presented to him by a Grand Rapids woman who ought to be interned during the war—which is the object of veneration and wor- ship by a large circle of German sym- pathizers, A woman of German descent is re- ported to have recently stated in an alleged Americanized German church on the hill that she prayed for the na- tion which is right—that she did not pray for America. She is the wife of a leading Grand Rapids business man and should receive the same treat- ment suggested in the case of the image presenter. A certain clergyman whose name indicates his antecedents holds up his hands in horror over the use of harsh names in connection with the’ Kaiser and the German people, protesting that they must be won over to our side by soft talk and honeyed phrases. He spends much time at Camp Custer, pretending to be ministering to the religious needs of men of his own race, but he is not a safe man to en- trust with such duties and responsi- bilities, because he has no just con- cepticn of the sturdy work which con- fronts the friends of humanity in this great crisis. A certain Grand Rapids jobber clamors for three lumps of sugar in his coffee when he is given only two at public eating places. When his request is refused, he sneeringly enquires how long we are to be slaves to “this Hoover business?” A Grand Rapids surgeon with a German surname recently returned from the West with the statement that there was no interest in the war anywhere in Utah. The same day he was in Salt Lake City Harry Lauder was there and raised over $17,000— one-half for the American and one- half for the British Red Cross. None of these instances have been brought to the attention of the Tradesman by members of the A. P. L., but they are respectfully referred to the A. P. L. by the Tradesman in the hope that the persons implicated in these reports be investigated and, if found guilty of the acts charged, be properly punished. Perhaps the A. P. L. is cognizant of all of the above reports and is giy- ing them painstaking investigation. The organization works with such secrecy that the general public knows nothing of what is being done until the cases appear in the courts. We are dealing altogether too leni- ently in this country with seditionists and traitors, to say nothing of the wretched manner in which we are temporizing with the paid spys and incendiaries of Bloody Bill, the Ras- tard Born Brute of Berlin! —_+-+_____. Ever since war-books became articles of quantity-production, those who write as well as those who read them have been murmuring that there were too many. In such a throng distinction was impossible—volumes of patrician style were sure to be crowded into the shad- ow by more vivid competitors. The critic may console himself by observing that nature continues to be quite as June 19, 1918 indiscriminate as literature. New peo- ple are being put on the market much faster than new books. —__—_ No New Bakers Until August. Lansing, June 18—Notice has _ been given county food administrators by George A. Prescott, Federal Food Ad- ministrator for Michigan, that no new commercial baker is to have a_ supply of flour. Not until August 1 will the food administration consider new appli- cations for licenses such as are required of all commercial bakeries. Under the wheat distribution rules bakers of products other than bread and rolls who were not in business in 1917 are not permitted to purchase or use any wheat flour in the manufacture of such preducts until after August 1. A baker who desires to surrender his license must satisfy the county food ad- ministrator that he is no longer in busi- ness and turn over the license to him, Mr. Prescott says. When selling his business a baker is not permitted to transfer his license. The license of the seller must be surrendered to the food administrator and the purchaser must apply for a new license. This will be granted conditional upon a_ strict con- formity with the food regulations and the sale is a legitimate transfer of the baking business. —_--2.———__ Let the Good Work Go On. Corunna, June 17—I am enclosing #2 to renew my subscription to the best trade journal ever published. The thorough and unqualified Amer- icanism of the publisher as expressed in frequent articles on the war, criti- cism of public men who have failed to measure up to the right standards, fearless hatred of everything German, unhesitating exposure of business frauds and frequent and_ repeated warnings to the mercantile fraternity against frauds and cheats in trade render the Michigan Tradesman a valuable asset to any business man. Let the good work go on! Give the Germans hell and us more of that splendid inspiration for hating the-n and may the time soon come when it will be a crime to speak their lan- guage or bear a distinctively German name. J. D. Royce. Butter, Eggs, Poultry, Beans and Potatoes, Buffalo, June 19—Creamery butter ex- tras, 48@44c; first, 41@42c: common, 38@ 40c; dairy, eommon to choice, 32@38c: dairy poor to common, all kinds, 28@32c. Cheese—No. 1 new, fancy, 23@23%e; choice, 22@22\%c; held fancy, 25@26c. Eggs—Choice, new laid, 37@38c; fancy hennery, 40@43c. Poultry (ive)—Old cox, 23@25c: ducks, 30@32c; fowls, 30@32c; Broilers, 45@50c. Beans—Medium, $12.50@13.00 per hun- dred Ilbs.; Peas, $12.50@13.00 per dred Ibs.; Red Kidney. $13.00@14.00 per hundred Ibs.; White Kidney, $14.50@15.00 per hundred lbs.; Marrow, $13.50@14.00 per hundred lbs. Potatoes—$1.65@1.75; new, $4.50@5.00 Rea & Witzig. per bbl. Reference to the advertisement of suyers’ Week on page 45 of this week’s edition gives country mer- chants some idea of the three wan recital treats in store for them, as well as the names of the jobbers who generously volunteer to act as hosts on this occasion. Every house par- ticipating in the event has made ample plans to make it decidedly interestin for its customers any time during the week, +o T. F. Moseley is confined to his home by erysipelas, being a recur- rence of an attack which laid him up several weeks about a year ago. In- stead of going to the Atlantic coast this year, he is planning a trip to the Rocky mountains as soon as he re- covers from his present indisposition. Lee M. Hutchins, Manager of the Hazeltine & Perkins Drug Co. will attend the annual meeting of the Michigan State Pharmaceutical As- sociation in Detroit next week. He has been selected to act as toastmas- ter at the annual banquet. “a -4 8 « B - oi a Fi 5 “i we 4 f ee ee ~ “ v i is f i : e § > June 19, 1918 MICHIGAN TRADESMAN a Se AnH TTT | Neti. eri : yy 7 1 ga” eed { GROCERY +» PRODUCE MARKET E 7 AN va ee poy vere 7 , we oy ae et wth fo Review of the Grand Rapids Produce Market. Asparagus—Home grown, $1 per doz. Jananas—$7 per 100 lbs. Beets—Home grown, 50c bunches. per doz. Butter—There is an active trading in all grades of butter. The market is very firm on the same basis as it has been for the past week. The butter is improving as the season advances. The make is also increasing and there is considerable butter being put into coid storage at this time. The consump- tive demand is reported to be very good and we do not look for any change of any consequence for this coming week. Local dealers hold extra fancy creamery at 42c for fresh. They pay "6c for No, 1 dairy in jars; they also pay 28c for packing stock. Cabbage—Louisville or Mississippi, $4.50 per large crate and $3 for medium. Cantaloupes — California Standards, $6@6.50 per crate; ponies, $5@5.50 per crate, Carrots—90c per doz. bunches, Cucumbers—Hioome grown hot house command $1.20 per doz. for No. 1 and $t per doz. for No. 2. Eggs—The receipts of eggs have fallen off to some extent. The market is firm on the basis of 1c higher than a week ago, with a good consumptive demand. The quality of eggs arriving is good and the market is healthy at the advance. We do not look, however, for much advance in the immediate future. Local dealers pay 32c to-day, cases included, delivered in Grand Rap- ids. Figs—12 10 oz. packages, $1.75. Grape Fruit—$4@5 per box for all sizes Floridas. Green Onions—18@20c per doz. for home grown. : Green Peas—$2 per bu. for home grown, Green Peppers—75c per basket Southern grown. Honey—22c per Ib. for white clover and 20c for dark. Lemons—California selling at $10.50 for choice and $11 for fancy. Lettuce—Garden grown, 75c per bu.; home grown head, $1.25 per bu. Mushrooms—75c per Ib. Nuts—Almonds, 21c per lb., filberts, 20c for Grenoble; Brazils, 18c; Mixed nuts, 16'4c. Onions—Texas Bermudas, $1.90 per crate for yellow and $2.50 per crate for white. Oranges—California Valencias, $7.50 @8 per box. Pieplant—$1 per bu. Pineapples—$3.50 for 42s; $4 for 24s, 30s and 36s. Plants—Tomato and Cabbage, 90c per for box; Peppers, Cauliflower and $1.25; Geranium, $1.50@1.75. Potatoes—Old command $2 per 100 Ibs. and new $3 per 100 lbs. Old stock is pretty nearly exhausted. Radishes—1l5c per doz, for home grown hot house. Seeds—Timothy, $9 per 100 Ilbs.; Medium Clover, $32; Dakota Alfalfa, $23; Montana Alfalfa, $26; Alsike, $26. Seed Beans—Navy, $9: Red Kid- ney, $9; Brown Swedish, $7. Seed Potatoes—Early Ohio, 2c per Ib. Spinach—75c grown. Strawberries—Home grown range from $2.50@3 per 16 qt. crate. Tomatoes—Floridas, $6 per 6 bas- ket crate; Texas, $2.50 per 4 basket crate; home grown hot house, $2 per 7 Ib. basket. Water Melons—60@75c apiece for Florida. Wax Beans—Florida mands $1.75 per basket. Salvia, per bu. for home stock com- —_—_—_—_2+.____ The Grocery Market. . Sugar—The development in the market for the week is that the Government has allowed the jobber 10 points more profit, his profit now being 35 cents per 100 pounds, instead of 25 cents, as here- tofore. It looks as if sugar was going to advance very shortly at least 10 points, and possibly 15 points. Refiners caim not to be making any money, and the Government has appointed an ar- hitrator to discuss the question of re- finers’ profits and make a report. The increase in freight rates July 1. will necessarily cause another advance in sugar of 8@10 points. On the present basis Grand Rapids jobbers are selling sugar as follows: Granulated: F000 es 8.08 Crystal dominoes, 2 Ib. cartons.. 11.08 Gut foot 9.58 Gibest ei 8.83 Extra fine granulated, 25 lb. bags 828 Extra fine granulated, 5.1b. cartons 8.48 Extra fine granulated, 2 lb. cartons 8.48 Do ES Une 7.63 INO) 8 oe ee 7.58 NGO 7.53 ING 0 7.48 NGO We 7.43 The consumptive demand for sugar is good. Little complications, however, are constantly arising. It is reported that certain large preserve manufactur- ers who bought up enormous quantities of strawberries have found it impossible to get enough sugar to take care of their requirements. A conflict has arisen over the sale of granulated in cartons. County Controller Rouse (Kent county) holds that the retailer can sell same at 19 cents—9%c per Ib. Other county representatives of Mr. Prescott have ruled that all grades of sugar must be sold at 9c flat. The situa- tion has become so acute that Mr. Prescott has been asked to ruling which will cover the situation clearly and conclusively. Tea—Light spot stocks of practic- ally everything but Javas make for a firm feeling among holders, but busi- ness is more or less held in abeyance by the uncertainty as to whether the schedule of freight rates, as at pres- ent drawn, will be put into effect on June 25, or modifications that will put tea in a classification less onerous will be made. ' Coffee—The market is weak, per- haps 4c lower on all grades of Rio and Santos for the week. The present quotation on No. 7 Rio, in a large way, green, is 8c, but it is reported that stcck can be bought for 83c. In spite of the fact that the supply of coffee en route is enormously large, the Government is arranging to pro- vide more ships to bring more coffee here. The result can hardly fail to be even lower prices. Brazil, how- ever, is trying hard to hold the mar- ket up, and has partly succeeded up to date. Milds are steady to firm and unchanged. The general demand for coffee is poor. Canned Fruit—There is very little to be had on the spot of anything in the canned fruit line, and the market is largely nominal. Canned Vegetables—There is so little business being done just now, either in the way of spots or futures, that the situation is largely nominal. Canned Fish—Further complica- tions have been added to the Tuna situation by a report from the Coast that the Japanese fishermen have re- volted against the price of $95 a ton fixed by the Government, so that the work has got to be done all over again. Hence a determination as to margins may be delayed. Dried Fruits—The high prices nam- ed for prunes turn out to be the final quotations and are declared to be those upon which growers have final- ly agreed with the approval of the Food Administration. These are the highest on record for bulk basis and stand as follows: A 10c basis for 30s, 9'%4c, for 40s, 8%c for 50s to 60s, 60s to 70s and 70s to 80s, 8c for 80s to 90s and 90s to 100s; a 4%c basis for 100s to 120s and 15c for 20s to 30s. It is as- serted that these prices have been determined scientifically as to costs and represent to the grower only a reasonable profit. High labor costs and increases in everything that enter into the situation are held responsi- ble. Further developments of an in- teresting character are expected in the dried fruit situation within the next month, however, and upon the success or failure of the experiments will de- pend a great deal the permanency of some of the propositions that are now engaging the attention of the trade. No one believes that when the war is over the Food Administration will be promptly closed up and everything allowed to drop back to where it was before. Certain reforms have been arbitrarily put in force for which cer- tain branches of the trade have con- tended for a long time but which make a. 5 could not be introduced for the rea- son that they were sure to tread on some of the toes of other branch. Under the arbitrary power of the Food Administration it has turned out that every branch has had to yield in some particular and selfish interests have had to be set aside. The public has been greatly impress- some ed with the doctrine that goods must move from the producer to the con- sumer in the most direct line possible and public opinion usually wins out in the end. As special wards of the Government. growers have been given an amount ot ireedom that has placed them directly in a privileged class, and there has been in many directions a disposition to take full advantage of it. Primarily these prices have been fixed for the army purchases, but it has been promised to the consumer that he shall have the benefit of the same prices plus the cost of getting the goods to him with the legitimate profits that lie in between. Corn Syrup—Demand continues of liberal volume and supplies available for immediate use still hard to Sales making are subject to prices prevailing at time of delivery. Sugar Syrups—While the trade waits for the announcement of Gov- are find. ernment regulations on standards and prices, business is at a standstill. Molasses—Cuban distillers are re- ported to be endeavoring to induce their government to limit exports of this commodity on the ground that it is needed at home for the produc- tion of alcohol, rum, etc. Otherwise there is nothing new in the situation. Rice—The movement is very slow due to lack of supplies in grades that are wanted. The tone is firm but prices are more or less nominal. Cheese—New to improve as cheese is continuing the The quality is getting better everv day. The to-day is ruling about 1c higher than it was a week The make is also likely to in- season advances. market ago. crease, but we do not look for much change trom the present basis of quo- tations. Tobacco—Horseshoe and Star plug eight at 64c per pound. The space was 5, then 6, then 7. With the J. T. plug these two brands are not caught up to orders by jobbers. This is due to irregular shipments. Provisions—The market on smok- ed meats is about the same as it has been, with a light demand. The lard market is quiet, ruling at prices the same as last week, and compound is also stationary, with a light consump- tive demand. Barreled pork, dried beef and canned meats are in increas- ed demand and unchanged in price. have been extended to space Salt Fish—The supply of new shore mackerel is still very light, but new cape shores are expected almost any day. The submarine attack on the New England coast, however, may interfere. Prices on new shores are expected to be for No. 1s around $24, which is about $6 above last year. There is some Irish mackerel and some old shore fish about. Practically no No. 2s, however, in either grade. No. 1s are bringing up to $42 and $43, The demand is fair. THE LAST STRAW. Pres'dent Wilson More Partisan Than Andrew Jackson. Written for the Tradesman. For United States Senator, Henry Ford of Detroit—“by request of the President!” How very kind! How much of tur- moil is removed from the good peo- ple of Michigan by this kindly thoughtfulness of the schoolmaster at Washington who presides over the destinies of the Great Republic! The interest manifested by Presi- dent Wilson in the affairs ot the peo- ple of the different states in the Union is in some respects touching. And to know that it is all for the good of the country—strictly non-partisan, so to speak! Well, be it so. Congress has given the man at the White House unlimited powers, made him, indeed, the dictator of the destines of the great American people. No monarch in Europe—with, per- haps, the one exception of the Kaiser —has such unlimited powers as we have granted to President Wilson. This has been done as a war meas- ure and, perhaps, is justified, although wherein the man in the White house gets his authority to name our legis- lators is beyond the ken of the ordi- nary citizen. And Mr. Ford, because of the re- quest of the President, has kindly con- sented to accept.the post of United States Senator! It is strange how easily we as a people slip into the ways of the master. Non-partisan elections seem to have become a fad. In the present instance, however, why go to the trouble and expense of hold- ing an election since the President has decided in advance who shall repre- sent us at Washington? ~ The ways of the schoolmaster are becoming more observant as time passes. We have submitted to all sorts of regulations and innovations, some of them exceedingly humiliat- ing, in order to advance the cause of our most righteous war against the Hun. We have permitted without a murmur our food regulations and our fuel supply. We have even permitted the schoolmaster to fix prices on many articles of com- merce; to fix wages, to declare that the union laborer is entitled to special privileges and is within his rights when he holds up the railway system of the country, retards ship building and flings a monkey wrench into the machinery of the whole manufactur- ing system for purposes of a purely selfish nature. Gompers, the head and front of the most infamous system known to the industrial world, is one of the Ad- ministration’s pets, many of the meth- ods used being dictated by him. interference with There can be no disguising the fact that this cry of non-partisan elections on the part of men in close touch with the President, is of a very partisan nature, calculated to perpetuate the present incumbency in power not only fer the present but for a long period of years after the war. It is a clever scheme working under cover of the specious pleading fer non-partisanism in order to win the war. MICHIGAN TRADESMAN The war must be won, we all real- ize that, We all realize, too, that many sacrifices must be made by the old men and cripples at home, as well as our gallant young soldiers on the firing line; but can anything be more despicable than this attempt to bolster party capital at the expense of the people? Have ordinary citizens no rights which the schcolmaster and his help- ers, at Washington are bound to re- spect? If they have not, it is high time the truth was known and a halt called to some of the acts of the President which are plainly more par- tisan than anything that has taken place in party politics since the days of Andrew Jackson. President Wilson’s interference with the senatorial fight in Wisconsin was markedly out of place and very prop- erly rebuked by the voters of that State. Now, with the sublime impu- dence of the Kaiser himself, he pre- sents to the people of Michigan his candidate for the United States Sen- ate and assumes to dictate to Michi- gan voters their duty in the premises. This is, indeed, the last straw. Plain- ly there should be no mincing mat- ters hereafter. Let us stand no fur- ther political bossism from the man in the White House. Nobody believes that President Wil- son, who was in a manner forced to take up the gauntlet thrown down by Germany, is any more patriotic than millions of his fellow countrymen who believe that he erred in venting a Leonard Wood and Theodore Roose- velt. It is high time the people demand to know why such pacifists as fill his cabinet and other high positions were selected in preference to sterling pa- triots who were from the day of the sinking of the Lusitania outspoken in their demands that Germany, who had brutally murdered our men, women and children, be brought to an ac- counting. There is scarcely anything pertain- ing to the industrial world untouched by the hand of the meddler. From railroad strikes to shipyard outbreaks the President puts in his ultimatum and invariably in a most partisan man- ner. His sympathies are all with the venal and unscrupulous leaders of the labor unions—partisan politics again —and his hand is put forth to soothe the ruffled tempers of the Gompers’ outfit by urging a shortening of hours, an increase in wages, never once noting if the employers are in a position to accede to these conces- sions. The President’s son-in-law, too, is playing politics to the top of his bent, with Papa Wilson sfanding behind, urging him on. Doubtless both have an eye out for 1920. The outrageous- ly partisan conduct of the President and his appointees is rapidly develop- ing into a scandal which is fast be- coming nauseating to all fair-minded people. The war must be fought to a finish. It is America’s war for self preserva- June 19, 1918 This is not a Democratic war, not a Republican war, but a_ battle for American manhood and for the rights of mankind. It shall not be permit- ted to lag for want of the patriotic devotion of our people. At the same time it is no credit to the President or his appointees to continue harping on the old string that nobody is pa- triotic unless he is continually bow- ing in the dust before the dictates of the most astute and arbitrary man- ager who ever entered the political ring. Old Timer. Buyers’ Week June 24, 25, 26, 27 and 28 These are the dates of BUYERS’ WEEK to be held in Grand Rapids, in the interests of the Merchants of Michigan and neighboring states. This conference will bring you in eloser touch with the manufacturing and wholesaling end of your business problems, and bring you in intimate contact with the sales possibilities of the lines you handle. You will have ample opportunities to exchange ideas and _ experiences with live merchants from every part of the State, for mutual good. The HOME OF SUNBEAM GOODS cordially invites you to come and share in the benefits of real price in- ducements which will be made to every merchant attending and also afford us an opportunity to extend every possible courtesy while in Grand Rapids. Brown & Sehler Co. Home of Sunbeam Goods Grand Rapids Michigan mean personal spite upon General tion, for the freedom of the world. NOVELTIES Agents for— STATIONERY The House A. P. W. Toiiet Paper POSTCARDS Wyandotte Paper Bags HOLIDAY GOODS DRUG SUPPLIES SCHOOL SUPPLIES 3 Ionia Avenue, N. W. That Appreciates Your Business Our latchstring will be out during Buyers’ Week, June 24-28, and we will welcome all callers on that occasion. HOLIDAY GOODS ON DISPLAY The Heyboer Stationery Co. — WHOLESALE GRAND RAPIDS, MICHIGAN Marcus Ward Stationery Goldsmith Sporting Goods Goodyear Rubber Sundries Diamond Ink % ( . A “ 5 1 i H S| 4 , a Bi & 4 7 ’ ‘ 7 < ¢ a q nn a = patinaree 4 June 19, 1918 MICHIGAN TRADESMAN Visiting Merchants Buyers Week While in our city dur- ing Buyers’ Week, June 24-28, or at any other time, we would be pleased to have you make our store your headquarters. If we can be of any Service to you, com- mand us. & Rademaker-Dooge Grocer Co. “House of Quality and Service” Grand Rapids, Mich. MICHIGAN TRADESMAN June 19, 1918 Each issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY, Grand Rapids, Mich. Subscription Price. Two dollars per year, if paid strictly in advance. Three dollars per year, if not paid in advance. Canadian subscriptions, $3.04 per year, payable invariably in advance. Sample copies 5 cents each. Extra copies of current issues, 5 cents; issues a mounth or more old, 10 cents; issues a year or more old, 36 cents; issues five years or more old, $1. Entered at the Grand Rapids Postoffice as Second Class Matter. E. A. STOWE, Editor. June 19, 1918. CANNED GOODS SITUATION. This being the first season that the canned goods trade has really been under the control of the Food Ad- ministration a great many lessons will be learned that will be of service for future guidance, not only for the ad- ministration, but for all concerned. Growers in particular, and Eastern tomato growers very particularly are likely to find that despite all the hu- man laws ever enacted, certain natural laws will work with relentless preci- sion. Chief of these is the law of supply and demand, and along with it the law that high prices stimulate production and decrease consumption. A short supply of tomatoes at a criti- cal time last season sent prices sky- ward; the high prices have stimulated production so that there is to be a big crop this year. But the high prices have also checked consumption and retailers have lots of tomatoes left over from last year. Thus there is the probability of an increased sup- ply this year and because of the re- duction in prices which may ensue buyers are holding back on their pur- chases. Nevertheless very many growers are looking at their tomato patches and seeing only gold dollars. Some of them who had not been able to make contracts last year or else repudiated their contracts, which some of them did, are not contracting this year because they were able to obtain such fancy prices last year. They figure that the trick is in being foot- loose. The effect is, however, that some canners have been unable to sign up enough acreage to assure them raw material enough to sell futures against, so that the Administration is obliged to offer such canners a special dispensation if they can make out a sufficiently good case. Perhaps another year such growers may not he so greedy. SHUN THE GERMAN SNAKE. There is one way in which patri- otic American merchants can punish a pro-German sympathizer who hap- pens to be engaged in the jobbing or manufacturing business, and that ‘3 by refusing to patronize him, sit be- side him, eat in the same room with him, receive his literature from the mails or give him any encouragement or recognition whatever, The man of German birth or descent who under- took to justify the invasion of Bel- gium, the destruction of the Lusitania or the fearful atrocities constantly committed by the German soldiers and the German people should be con- demned and shunned by every lcyal American, The traitor should be treated like a pariah. If he does not like that treatment in his freedom, the Government, no doubt, would be willing to lock him up. There is no use in being tender with Prussia’s servants in this country and certainly not with those of her serv- ants who have American citizenship. A wolf in sheep’s clothing, a snake in the skin of a dove, the Prussian- minded man who shelters under the Stars and Stripes deserves no consid- erate treatment. He has lost his slightest claim to it by merely being what he is. Mr. Hoover’s call for a_ greater economy in beef consumption would have to be answered in any case; but the season makes the sacrifice small- er. Summer is the time when the food needs of the armies are great- est and of the civilian populations smallest, and thus there is something of an adjustment. Summer in the battlefield is the time of campaign- ing and extraordinary physical exer- tions, whereas for the non-combatants it is the time when the appetite auto- matically slackens. Long before the war the doctors made it their regular counsel to be thrifty with meats in hot weather. Six and a quarter pounds of beef for the ordinary fam- ily of five are not excessively thin rations, especially if the maximum of use be derived therefrom. The full value of meat under restricted circum- stances may be obtained by combining it with our vegetable resources in an improvement on the European soup paysanne. The frequenter of the Italian table d’hote is familiar with the steaming bowl within whose ca- pacious round is a vegetable cosmog- ony—carrot and turnip, cabbage and potato, spinach and bean and pea, with a unifying principle, a liaison of spaghetti paste. Add to this combina- tion part of the fairly generous allot- ment of beef Mr. Hoover grants us, and the ideal summer dish is at hand, useful not only for winning the war, but for broadening this Nation’s cul- inary outlook after the war. One of the astonishing exhibitions at the convention of the National Wholesale Grocers’ Association at Cleveland last week was the uniform- ity with which everyone connected with the Food Administration lauded the work of Herbert Hoover. Re- port after report, address after ad- dress told of the greatness of his ideals and the unselfish self-sacrifice he is displaying in carrying on per- haps the most momentous responsi- bility in the world to-day. Every man seemed to really feel, as he spoke, that it was a source of pride that he was permitted to be a part of so great a work. canta aan taainasiounins The Kaiser is looking anxiously for the fruit of victory. In his case it will be a lemon. DOG OR DUTY? Census figures disclose the fact that our domestic wool clip is only suf- ficient to equip an army of 2,000,000 soldiers with the c‘othing they re- quire, to say nothing of the needs of the people at home. In 1911 we had 53,633,000 head of sheep in this country. Now we have less than 49,000,000. The decrease in sheep raising is due almost wholly to the maintenance of dogs which seek out the sheep by night and destroy entire herds with no object in view except the joy ot killing. No great increase in sheep grow.ng can Le accomplished until we have a law in every state where sheep are raised prohibiting the keeping of a dog unless he is kept chained up, day and night. When this is done the raising of sheep will be resumed in this country with renewed energy and determination to help Uncle Sam cloth his soldiers as they should be clothed. The Tradesman has long believed that several animal species should be exterminated by law—rats, mice, cats and dogs. None of these four serve any useful purpose. Canines may be serviceable as watch dogs, but the damage they do, as a class, so far out- weighs all the advantages in their favor that the world would be great- ly benefited by the utter extermina- tion of every canine. Our state cen- sus discloses 215,000 dogs in Michi- gan. As it costs at least 10 cents per day to feed a dog on the average, the expense of maintaining dogs in Mich- igan is therefore $21,500 per day— enough to feed 20,000 men at the bat- tle front; enough to maintain 50,000 growing babies who come into the world in poor families; enough to keep up a half hundred hospitals in France for the wounded soldiers who bleed for the sake of humanity. In the absence cf a specific law ut- terly prohibiting the maintenance of dogs, it is up to every dog owner to choose between duty and dogs; be- tween patriotism and slackerism—be- tween humanity and savagery. Readers of the Tradesman, to which class do you belong? What the Emperor of Austria wrote to the King of Rumania lacks the little jest that made Franklin’s some- what similar bon mot immortal. “This is a time when kings must stick to- gether’—nobody will deny that. But was there no one in the royal palace at Bucharest to recall the American’s response to an appeal for unanimity when the Declaration of Indepen- dence was about to be signéd? It would have been an excellent reply to Vienna: “Yes, we must indeed all hang together, or assuredly we shall all hang separately.” The pooling of thrones may seem at first sight a bit derogatory to the dignity that in his immediate presence at least doth still hedge a sovereign, but it is not an unprecedented procedure. What was the Holy Alliance of happy memory but a merger of monarchs to meet a threatened falling off in the demand for king-made government? It evok- ed an echo from the New World in the form of the Monroe Doctrine, just as the present menace of militaristic control has brought the Americas into active opposition. But was there ever a time when kings could not afford to snap their fingers at democratic aSpirations—in private? The fly in the ointment is that so many nations seem to have concluded that this is also a time when freemen must r Bs > oa i * ie d eo oT J WATLEMITO PSION WADESIE Mawes SQUASH MESHED AN - A MIRAGE «ft CEMBER INDEED % +“ TOMATO DESERET xe * < Che MBeK SU eVERSY Merchants who handle our seeds—and who does not? invited to visit us next week during Buyers’ Week—and any other time, for that matter—and note the care we take and the skill we exercise in selecting and putting up our Tested Seeds. Our practical Seed Cabinet is meeting the long felt want of up-to-date merchants who take a pride in the appearance of their stores. It is a handsome piece of furniture and when filled with our attractive packet seeds it will draw attention and prove to be a very Successful Silent Salesman. If you have not one of these Seed Cabinets in your store, by 7 >» i all means give us your order for $25 worth of seeds, to be delivered to you next season, and we will give you the free use of a Cabinet : so long as you handle Brown’s Tested Seeds. ALFRED J. BROWN SEED CO.., ye SEEDSMEN United States Food Administration License No. G1809%6 Grand Rapids, Michigan J 19, 1918 : MICHIGAN TRADESMAN —— , . 2S Cheese to Be Sold at Reasonable Ad- €3° ‘ i : We Want Your Co-operation ae It is needless for us to inform our customers that our ¢ desire is to furnish them with “Good Gas Service”’— cf s Service that actually means everything which this term , y .. should embrace. his - = @ 2 Our whole purpose, from which there can be no devia- s ono tion, is to have you, the customer, on whom our success , and very business existence depends, completely sat- f : isfied, a : i argiy indicated = te sence beg It is only natural that in a business such as ours, touch- » o. on _ les as are if anbie, esales ‘ ‘ ‘ s s a gg cer ing intimately and intricately the homes and personal d dur +e dere j lable, pro- - . : actual delivery of the ; : SS ee ee welfare of thousands, mistakes will occur. We are not y primary markets for the . a4 ements of the pur- , ‘ ’ ‘ ‘ oy a ser’s provided further, that infallible. It is only natural that at times, despite our t t re hree such resales are fn made of any lot of cheese without special f ce re ds a utmost vigilance, machinery will get out of order, that as _ : a faite $6 aadition co a ; , . ; a ling 0 as are permitted. meters, appliances, etc., will require some adjustment, os rice harged ‘ ir class 2 as defined ‘ * 4 s he ases cheese from an- cont Ao ceturn to him a other aasembler gr dealer in Sich clan When something does go wrong with our Service, we mo i ; hos in assembler or dealer and anak Asaioe ts who resel to another dealer in class 2, es - ‘ dealer in the Shall notify such dealer of the prior sale solicit your co-operation. Let us know what the error transfer hall and of all other prior sales o such rs oe over cost of Sheele within inet Cane of which ae : . ‘ . tai a ; pe a In ee oe ase aes is—where the trouble lies, tic . he hr anch house We are manufacturers of TRIMMED AND : 4 4: + = “Teell cheese at an | Children, eepectaity a iepea ae isees and If you have any suggestions for improvements in the ae such basi not store trade Trial order solicited. ibe if CORL, KNOTT & CO.. Ltd. Service, we will appreciate receiving them. The man- “ay * tra h Corner Commerce Ave. and Island St. l house of mie : Grand Rapids, Mich. Ps : ease aun aut be gwade Gan th ager’s door is always open. maximum margi lowed to the first :. (in aude - ke by a dealer COLEMAN (Brand) io another dealer at a price higher than the price which the secor d dealer would Terpeneless ah ah ‘ § ‘ as wn Ge aan j ' 1 ‘ As of ‘a L EMON i collusive ile inte ed to defeat the pur- 4 ne of Rule 1 by increasing the pur- } ' he ‘ He pant sein a nee mere) and Pure High Grade GAS COMPANY ‘|° aswembler. whe ot Jobber shall be VANILLA EXTRACTS us #9 palers and jobbers, provided that in. fg, Made only by 47 Division Ave. N. Wholesaler or jobber he shal either, | FOOTE & JENKS Citizens 4321 Bell M. 637 { ee ee, eee Jackson, Mich. <}- Take the highest price during the : , MICHIGAN TRADESMAN il SUBSTITUTES Take the Place of Wheat Flour Until the New Crop On the 1917 Wheat Crop, United States had around Two Million Barrels of Flour for export. The American People said promptly to Mr. Hoover, we will go on a fifty-fifty basis, and you send what we Save across. The splendid result shows instead of Two Million Barrels of Flour for the Allies, we have been able to Harvest Army at Work “Shock Troops,” So-called, Invade Kansas, Oklahoma and Missouri Fields—Cutting Not Yet General. Kansas City, Mo., June 11, 1918— Kear no longer prevails among grain dealers, millers and farming interests that a heavy loss will result in wheat fields of the southwest, particularly Kansas, unless a large number of out- side harvest hands are added to the depleted supply. Kansas City has come to the front ranks and in reply to the call from Kansas that the “wheat can’t wait,’ notifies the agri- cultural country that the “wheat need not wait.” In a recruit campaign conducted in Kansas City for harvest hands, 10,458 names were obtained for the “farm army,” which already is in- vading the wheat fields cf the Sun- flower State. Harvesting of the crop in Kansas is reported to have begun in Summer County, Kansas, and in central, and northeastern counties of the Sunflow- er State harvesting will be in progress by June 15 or 20, and by July 1 the western portions will be harvesting the bread grain. Cutting in southeast- ern counties will begin about 10 days ahead of a year ago. furnish them around Thirty Million Barrels of Wheat Flour. Now we are asked to go on a No Wheat Diet until the New Crop, which is not far away and it will work no hardship on anyone this time of the year. Reasonable and Wholesome Substitutes are in plentiful supply and at reasonable prices. Barley Flour makes delicious muffins and pastry. Rye Flour makes good sweet wholesome bread. Then we have Rice, Rolled Oats, Corn Flakes, Post Toasties, Wheat-O-Corn and many so-called Breakfast Foods, that can be used in a Hundred Different Ways—Morning, Noon and Evening Meal. Exclude from your list if you choose, those cereals with which you are unfamiliar, then there are plenty enough. JUDSON GROCER CO. The Pure Foods House GRAND RAPIDS MICHIGAN MICHIGAN TRADESMAN WEE (ECE << C€Ca ae enn nr Arrogant Attitude of Labor—Fool Financial Suggestion. Written for the Tradesman. ™ : a os rar > liescs Phat confidence in our general busi- €ss Situation ¢ is shown by tne es markets have, on, withstood the inkings of v¥cS- the German drives and the prospect of higher tax- illo With regard to the latter, there hings our National law yu take into considera- tion. One is the provision for sub- stantial profits fr which the higher taxes « ye paid. [oo Strict a limi- tation upon price of commodities and high excess taxes by no means har- ne nullifies the other. There is little use in taxing large profits un- 1 . : ‘ ~ wh) r - less provisions are first made for earu- ing these prefits. An illustration is he initial pricing of coal and the ef- ect of too low a price. which had to re speed emedied. There is dang- er of repea this mistake in cut- ne prices o commodities. In talking of profiteering by cor- porations, people seem to lose sight of the labor situation. In the halls of Congress, all legislative discus- : . sion has ignored and passed by the profiteering of labor, to Michigan called attention. which the Tradesn frequently The labor situation it is is a most serious problem. giv- to all hea ness who wish to do their best by the ing great concern ds of busi- country and their shareholders, as well as deal iairly by their employes. It is a great question, not only worthy of the most serious consideration by Congress, but one that will yet have to be dealt with in National leg:sia- political disinclination there may be to go into the matter. tion, no matter how much Labor is daily becomin» The employer of labor finds his position more arrogant and unreasonable. anything but pleasant in this emergen- cy. Comptroller of the Skelton Williams, called, “Helter, Skelter” Williams, will prob- ably Currency H. sometimes receive not only considerable light, but many tart replies in polite language to his request for opinions from banks cn his proposition to guarantee all bank deposits of $5,000 or less. He states there are no valid reasons against it. This is in keep- ing with some of his former erratic ideas of finance. He glowingly points out the “deep satisfaction which such afford the 16,000,- 900 National bank depositors: the fur- ther unifying and solidifying of the a guaranty would hank system: the prevention, to a large degree, of runs on banks; the release of millions now hoarded and as regards principle, the generic wis- dom of insurance.” All this is evelv- ed from Mr. William's socialistic and mind, while sitting at €ase in his cushioned swing chair at his handsome desk in the Treasury building at Washington. The only practical test of deposit guaranty that has crazy probably Oklahoma, where it proved to be a rank failure, driving State banks into the National bank fold governed. been made was in where no such provision Its effect was to bolster insitutions and draw from reliable banks funds to make good the up weak failures caused by bad or dishonest, management. It proved an induce- ment to start banks without sufficient resources the financial strength of stockholders and direc- tors, Such would be the result of a National “insurance” of deposits. It would and weaken put before a host of smaller banks, handling little accounts, a vary- ing degree of temptation to careless- ness, while putting the risks on scrup- This liability would seem to be the only unifying factor. As the York Clearing House puts it: “Any National bank,- how- ever inexperienced its managers, how- ulously managed larger banks. tangle of additional New ever limited its capital and resources compared with its activities however given to risky adventure, however venturesome in buying deposits by interest, however wanting in the proved qualities which time and experience have shown to be indispensable to successful man- agement, would be able to solicit busi- truthfully claiming that their deposits were protected by the com- bined strength of the entire National banking system of the country.” In paying excessive ness, spite of this collective answer from the banks of New York City, it is al- together possible and in keeping with some of his former actions, that Mr. Williams will give his decided recom- mendation that such a bill be passed. lf the banking interests of the coun- try, including Michigan, do not at once get busy to defeat this measure, they will deserve all the unpleasant consequences which will ensue if the bill becomes a law. In creating a Resources and Con- version Section, the Chamber of Com- merce of the United States has under- taken a task, the intelligent perform- ance of which will not only be valu- able to the manufacturing interests of the country, but of great value to the Government. For the purpose of developing new industrial resources to meet the war demands of the Gov- ernment, and quickly to disclose ad- ditional means of increasing produc- tion, the War Industries Board of the June 19, 1918 Fire Insurance that Really Insures The first consideration in buying your fire insurance is SAFETY. You want your protection from a company which really protects you, not from a company which can be wiped out of existence by heavy losses, as some companies have been. Our Company is so organized that it CAN NOT lose heavily in any one fire. Its invariable policy is to accept only a limited amount of insurance on any one building, in any one block in any one town. Our Company divides its profits equally with its policy holders, thus reducing your premiums about one-third under the regular old line charge for fire insurance. MICHIGAN BANKERS AND MERCHANTS’ MUTUAL FIRE INSURANCE CO. Wm. N. Senf, Secretary FREMONT, MICHIGAN THE SOLDIER of to-day must be modern both as to his equipments and methods. Protection for his financial af- fairs or for those dependent upon him, is best accomplished through the Trust De- partment of this company. Rents, Notes and Mortgages collected, and Funds re- invested, acts as executor under Wills; in fact conducts the private affairs of any soldier, while he is away, in an intelligent and competent manner---for a very small fee. Consultations are confidential. Send for blank form of will and booklet on ‘‘Descent and Distribution of Property’’ THE MICHIGAN TRUST Go. OF GRAND RAPIDS ‘Safe Deposit Vaults on ground floor. Boxes to rent at very low cost. Audits made of books of municipalities, corporations, firms and individuals. i | it i | | MODERN BANKING has developed into a wonderful system. It is woven into the heart To have a bank account is to be in touch with things as they are today. Present day needs require much more than mere safety in a bank. You will find of the civic, social and industrial fabric. every advantage and facility of modern banking combined with safety and all that ever was good in banking at THE OLD GRAND RAPIDS, MICHIGAN ie lt June 19, 1918 Chamber of Commerce has created this new section, placing at the head of it Charles A. Otis, of Cleveland, Ohio, former President of the Cleve- land Chamber of Commerce and a director of the National Chamber. In this scheme the country has been di- vided into twenty regional groups and to organize each region through the commercial bodies within each region, Detroit forming one regional headquarters which will work through the commercial bodies of this State. In each of these regions, all types of industry represented in the mem- bership of the business organizations and, in addition, all industries which may not be a part of such member- ship, are invited to co-operate. The general plan of establishing industria! zones supports the zone system estab- lished by the chief of the division of production of the Ordnance Depart- ment. The purpose of this regional system is immediately to take a care- ful survey of every section of the country to determine what industries not now doing war work may be util- ized for such work, and also to as- certain what industries already en- gaged in work for the Government are able to take on additional con- tracts or increase their production of munitions and war supplies. Many industries are not so organized as to permit representation by a National War Service Committee and in the development of the regional organiz- ations it is proposed to look after the requirements of these scattered in- dustries and to provide a means by which greater impetus can be given to increasing production in every sec- tion of the country. The advantage of this, in preventing further disloca- tion of labor, new housing problems, unnecessary expansion of plants and freight congestion seems clear, as well as to provide work for industries whose normal output is already being reduced without the possibility of their resources being employed in other directions, This is certainly one of the most common sense move- ments undertaken since we became in- volved in the war. Blank forms upon which corpora- tions, joint stock companies or as- sociations and insurance companies must make return of undistributed surplus six months after the close of the fiscal year are now ready for dis- tribution by the Internal Revenue De- partment. Section 10 (B) of the in- come tax law provides for a tax ot 10 per cent. up in the surplus of a corporation undistributed six months after the close of its fiscal year. This law does not apply to undistributed net income which is actually invested and employed in the business, or which is retained for employment in the reasonable requirements of the business, or which is invested in tiie obligations of the United States is- sued since September 1, 1917. By an informal ruling of the Bureau of In- ternal Revenue, it is held that in de- termining the extent to which “in- admissable assets” may be included in invested capital, because of indebt- edness, changes in both items morth by month must be determined. Returns of bank clearings furnish MICHIGAN TRADESMAN 13 further evidence of industrial and commerical activity through the ris- ing totals. It is probable that high prices are, in a large degree, responsi- ble for this showing. At the same time, there is no abatement of che activity which has for so long been a prominent feature in the mercan- tile and industrial affairs of the Unit- ed States. In almost all sections of the country manufacturing plants are limited in their output only by the extent to which the necessary labor force can be obtained, and with the demand for help in Government work, enormous and urgent wages are stead- ily advancing. At the momen: the stpply of male help in practically all lines is so far below the normal de- mand that girls and large numbers are welcomed in kinds of employment in which it was never expected they would be permitted to engage. women in An interpretation has been placed upon the act creating the Capital Is- sues Committee which it is well that business interests generally should know. The chairman of the Phila- delphia sub-committee calls attention to the fact that while the act creating the committee gives authority to the Capital Issues Committee to pass on borrowing for capital purposes in °x- cess of $100,000, no misapprehension should exist as to the application of the act, because it applies not only to bonds and note issues, but also to any loan made by a bank, trust com- pany or individual, for a capital pur- pose, whether such loan is entirely unsecured or is secured by mortgage or otherwise. The spirit of the Act, it is stated, applies with equal force to all transactions involving the use of cash for capital purposes, regard- less of the amount involved or the character or type of security or loan whereby money is obtained. Truly the power to interpret laws is won- derful. Paul Leake. ———_- +2 One difference between a gun bar- rel and a rum barrel is that one kills with a bang and the other with a bung. er ae e bas eure mor) — vom 6 cokes faery IT - ot =e - s Sew oe ‘ 2 ‘ ia aN, a =— x THE SHORT LINE BETWEEN GRAND RAPIDS AND CHICAGO FARE—$3.00 one way $5.75 round trip via MICHIGAN RAILWAY CO. (Steel Cars—Double Track) Graham & Morton Line (Steel Steamers) ° CONNECTING Boat Tr @1N. FoR THE BOAT Leaves Grand Rapids Interurban Station Rear Pantlind Hotel EVERY NIGHT AT 7:00 P.M. GRAND KAPIDS NATIONAL CITY BANK | CITY TRUST & SAVINGS BANK | ASSOCIATED moment i bh 5 CAMPAU SQUARE The convenient banks for out of town people. Located at the very center of the city. Handy to the street cars—the Iinterurbans—the hotels—the shopping district. On account of our location—our large transit facilitles—our safe deposit vaults and our complete service covering the entire field of banking, our Institutions must be the ultimate choice of out of town bankers and Individuals. Combined Capital and Surpius.................. $ 1,724,300.00 Combined Tota! Deposits ........... eee ceue ae. 10,168,700.00 Combined Total Resources ..............-..--- 13,157,100.00 GRAND RAPIDS NATIONAL CITY BANK CITY TRUST & SAVINGS BANK ASSOCIATED THE [TRAND RAPIDS [RUST [| OMPANY Renders its ‘greatest public service as Executor under Will. Do not neglect to insure the future of those dependent upon you. Instruct your attorney to draw your will at once, and in it have this strong Trust Company named as Executor and Trustee. ASK FOR BOOKLET ON “DESCENT AND DISTRIBUTION OF PROPERTY” AND BLANK FORM OF WILL...... Safe Deposit Boxes at Three Dollars Per Year and Upward 14 MICHIGAN TRADESMAN June 19, 1918 We Are Fighting the German People. \ million men lie dead or torn by wounds upon In ten mourning for son or Gaugnter, broth- the heids of Picardy. million homes there ; s417532 018i nomes Lnere a> er or sister, father or motner. The b f a hundred thousands little children mark the path of the most terrible scourge the world has .ever known. Germany and the Germ: have lans become a pestilence, a world disease, a stench in the nostrils of all good men and clean peoples. The idea that we are rot fightinz the German people turns out to be sadly wrong. No people would allow themselves to be killed by the million if they did not believe in the propa- ganda of their barbarous leaders. The “cannon fodder” which a craz- ed Kaiser is throwing to destructicn on the Western front must be beaten, as well as Hindenberg, Ludendorf and Eithel Frederick. We are fighting German thought. German institutions, German civiliz- ation. There can be no safety in the world until these things are torn, root and branch, from among us, and from among the nations of the earth. Our Government has realized this and the law severe- penalties for enemies at home. This is not enough. German propaganda now provides must be removed from among us as an epidemic of loathsome disease is removed—coldly, and withou The firing squad and the cold stone wall are none too harsh for those who strike for Germany from behind the scientifically t mercy. screen of religion, politics, philosophy or a foreign language press. There comes a time when all good ‘tizens must turn out to hunt down murderer. --—____ A Morley man stopped a newsboy on Monroe avenue, saying: ‘See here, sen, I want to find the Old National Bank. I'll give you half a dollar if vou direct me to it.” With a grin, the boy replied: “All right come along” and he led the man to the Pantlind Hotel block, half a block away. The man paid the promised fee, remarking, however, “That was a half-dollar easi- ly earned.” “Sure!” responded the lad. “But you musn’t fergit that bank direc- tors is paid high in Grand Rapids.” Announcement The needs of our army are great, and ia order to do our part toward supplying the troops with clothing it will be necessary for us to discontinue, for the next sixty days, the making of overalls for civilian needs. We wish to assure those who have un- filled orders that they will be taken care of as promptly as conditions will allow, and we will also endeavor to supply the actual needs of any of our regular customers. We hope to have our factory so organ- ized by August Ist, as to enable us to resume the manufacture of our regular lines and be in a position to supply your wants promptly. THE IDEAL CLOTHING COMPANY Manufacturers of High Grade Overalls GRAND RAPIDS, MICHIGAN 15 H. Leonard & Sons Grand Rapids Michigan Cor. Commerce Ave. and Fulton St. Hundreds of Merchants will visit our city during Buyers’ Week June 24-28 and you are Cordially Welcomed We've been saving up some wonderfully profitable BARGAINS because we want to make your visit a Memorable One All our staple lines are most complete and stocks ready to ship today mean much to dealers. We will display for your inspection our lines of new Holiday Goods Celluloid Sets. Mahogany and Leather Goods, China Decorated Wares, Cut and Engraved Glass, Silverware, Clocks, Novelties and our USUAL VARI- ETY IN NEW LINES of Toys, Dolls, Books, Games For the Children The Line That Never Fails to Please Your Trade MICHIGAN TRADESMAN June 19, 1918 i) eo i : fi Those Who Did and Those Who Didn’t. A boy I know was arguing with his father in support of his desire to get into some form of war service. He young to be drafted or to The question was whether he should remain in school for at least another year, or go to work in a ship- was too enlist. yard or some other industry directly connected with the war. Never mind how it came out; I overheard the discussion, and just one thing remain- ed in my mind—this remark of the boy: “After the war there will be only two kinds of people in America: Those who did and those who didn’t.” And he went on to say something like this: “T don’t mean those who did and those who didn't fight in the trenches: I mean those who did and those who didn’t take some part intentionally in this big thing that’s going on. I want to be able to look back afterward and say to myself that I didn’t sit by and do nothing simply because of the day when I happened to be born.” It struck me as a pretty clear state- ment of the situation as it affects or cught to affect every American man, woman, or child old enough to un- derstand anything about it. Oddly enough, that same day I dined with the family of a very wealthy man. When we came to dessert, the mother said, a bit apologetically, to me: “I was planning to have ice cream today, but the children forbade it, even for you, They have decided not to have ice cream at present, because of the sugar it takes, and because itvis one of the things they can go without. They are going without other things, too, to ‘help win the war.’ In fact, they tyrannize over us, and call at- tention to every form of waste.” She added with a laugh: “Of course, there are a good many forms of waste in a house like ours that they do not rec- ognize.” In another home a few days later we had the old-time white bread, and when I remarked that “Mr. Hoover'll get ycu if you don’t watch out,” the mother said: “I'd be perfectly willing myself to go without white bread altogether, but my little Alice simply insists up- on having it, and the girls in the kitchen say they will leave if they are deprived of it.” Still later, in an employment office where I spent an hour or so, I heard a cook say to a woman whom she was cross-examining about the condi- tions under which she would work: “I simply won’t work for you if you are going to skimp me on sugar the way the last lady I worked for did.” While I was meditating about this last declaration, a woman bearing every mark of wealth came in and said to the employment agent: “T want a waitress. I must have her by to-morrow. She must be young, good-looking, cheerful, will- ing, obedient. And above all she must have no gold in her front teeth that shows when she smiles.” Pretty good, I thought. In the midst of a world-agony to have time or thought for that sort of thing! And my mind went back to the children who were tyrannizing over a household lest something be done that wouldn’t “help win the war.” These episodes fell clearly into one or other of the two categories creat- ed by the boy’s imperative division of “those who did those who didn’t.” It seemed to me that not only every person, but every act of every per- son, must fall on one side or other of that merciless line. And the di- is after all the old division, about which we have talked so much and vision and heard preaching so much, be- tween me and others. More than that, if the war means anything bu stalking world-chaos, it is between one side of this line and these on the other. gle for those who regard self, person- horror and those on Germany stands in the strug- al or national, as the be-all and end al or national, as the be-all and end- gard the welfare of all as having first claim, and selfness as a thing to be suppressed. it is difficult to impress children—and grown people In ordinary times, tco—with the duty and privilege o! considering the welfare of others. The material of life is relatively tame and undramatic, the recognition of the principle has to be taugh in small and routine ways. But now on every hand arise conditions each of which carries its opportunity to teach the lesson. The man, woman or child who thinks or is permitted to think that he “must” have this or that for his comfort or enjoyment—white bread, for instance—is losing or being de- prived of the benefits of this oppor- tunity; is falling inevitably on the “didn't side of the line. And the parents who fail to use the dramatic circumstances of training of their children are great- ly to blame, from every point of view. these times for the I notice a singular identity between those people protest “hearing all the time about the war,” who against those who plead for escape or respite from the upset and confusion in all affairs which the has produced and those who are selfishly apathetic and idle. I notice that in those homes where the children and the servants demand and get all the old things and privileges, where there is no note of sacrifice, no family par- personal] war ticipation in the general public serv- ice of the Nation’s united need and effort, there is a general atmosphere of selfishness and indifference to the rights and feelings of others. The woman who has time and disposition now to insist that her waitress shal! have no gold in her front teeth that shows when she smiles is a woman ignorant of and indifferent to the vast revoluticn that is taking place in the world. Her mind is still fixed upon trivialities. I do not know anything about the particular woman who said that in my hearing, but I am absolute- ly certain that it reflected a chronic attitude of mind, She not yet felt the greatness of the things that are happening from pole to pole. She dces not yet understand that the new conditions must reach down into the smallest corners of her life. Sacrifice, the willing laying aside privileges, has of tastes, habits, even comforts, in order to help the com- munity in its common effort to dis- enthrone national and personal self- ishness, is and will be increasingly the The parents who fail to utilize the dramatic op- portunity to enlist their children in this business are failing in the most important aspect of their duty. More- over, the children have a right to it. note of the new day. There is no happiness like that which people gain from willing and purpose- ful self-sacrifice for what they deem a great cause. Children love to help. There is nothing easier than to en- list their enthusiasm. Once they start, you have even to hold them’ back within the bounds of reason. What will you do, what will you say, when in the after years little Alice or Henry ask you why it was that when cther children were com- pelling sacrifice in their own homes in the small things that meant so much to them, you allowed them to be selfish and indifferent? Every home, right now, is classing itself either among those that are re- sponding to the new spirit or among those that are not. If the line were drawn between your house and your neighbor’s, or even if it were drawn right through your own household, where would it fall? Who would be on this side of it, and who on that? Prudence Bradish. 2.2 ____ Not the General’s Cow. Some years ago the commanding officer of a military station gave or- ders that no one should be allowed to step over the grass where the cow was pastured. The next day the general’s wife, wishing to take a short cut, started to walk from one path to an- other. “No one to pass here, madam,” said the sentry. The lady drew herself up. “Do you know who I am?” she demanded. “No, madam,” replied the impas- sive soldier. “I do not know who you are. But I know you are not the general’s cow, and nobody else is per- mitted to walk on this grass.” 66 HOMAS?” Pork and Beans Tomato Sauce HOMAS?” Red Kidney Beans HOMAS” Sauer Kraut “MADE IN GRAND RAPIDS” By the latest approved sanitary methods and sold in every State in the Union. * a - prensa eee ana re * . : 5 i t | : > ‘ serene . 4 ; ? June 19, 1918 MICHIGAN TRADESMAN 17 =LADIES We cordially invite you to visit our factory during Buyers’ Week June 24 to 29, 1918 The Home of Good Candy It will be a great pleasure to show you how the “Double A” Candies are made PUTNAM FACTORY Corner Cherry and Commerce Grand Rapids, Michigan CANDY IS FOOD MICHIGAN TRADESMAN June 19, 1918 MOTOR AGE IS HERE. One Thing Needful For Its Full De- velopment. Just as the passenger car struggled ir some e to z ve tion i seTICUS way, so also the mo- ‘ a : tor truck struggled. Now when newspaper tells o new the war de possi mo- tor trucks, it ard to ft that a Ps a Or €ars ne or tnes cies should have been attended al- ost heartbreaking inc on he part o siness men all over the country The mot i ae oo th Ao 4. he motor hour is here. And dead wndeod tc hh A Ao ik nh InGgeea is ne wht 2 agO0e€s not acknowil- 4... s0¢ ¢ AOS 1c onde fees My purpose here is to show that the field and scope of the is expanding every and that the truck is steadily something - 1,3 a mobile, g ransporta- country lar-reachin 1 tion system. shall do this giv- 4 ing a numoper ot unrelated e€xampies: Bids have been called for by the f Post Office Department for motor trucks to be used in postal service between New York and Philadelphia, between New York and Hartford. Connecticut, and between Detroit and Toledo. This is an step: in the solution of the problem of transporting perishable foodstuffs and important reducing the cost of living by bring- ing the producer and consumer into The New York-Phila- delphia route via Trenton will tap a poultry, fruit and table section. delivered in the two cities, by motor truck, the same day it is shipped. Un- der the closer contact. great ¢€zg, vege- Such produce can be present system of shipping by freight and express on the railroad the delivery date of such produce has little or no relation to the shipping date. This motorized transportation will save millions of pounds of food- stuffs from rotting in freight stations. Out in Utah, is a mining region and last July the Water Works Commission of Salt sig Cottonwocd canyon, in Lake City served notice cn the mine owners that-*because the road to the mine passed through a watershed of system the use of the city supply horses would be prchibited. The road is a tortuous one. Its grades run from 10.7 per Hairpin turns, high altitude and shift- cent tO 23 per cent ing soil add to the difficulty of nego- tiating the route. Four-horse teams made two trips in eight hours and carried half a ton up the grade. On the descent they were able to handle five and one-half tons. To-day cer- tain trucks (name of make on request) make four trips apiece in twelve hours with an average tons each on the ascent and five tons each load of two on the descent. the revenue production of teams and trucks show a high earning capacity for the trucks, one truck being able to do the work of seven four-horse Teams and trucks are credited Figures comparing teams. with $5 per ton on everything they haul to the mine and $1.75 per ton on everything hauled from the mine to the bins. On this basis, four horses (hired at $7.50 per day) show a profit of $9.25 per day, whereas one truck produced a profit of some $60 per day. The trucks in use are special narrow tread machines and their in- troduction is expected to contribute much to the development of the mining industry, particularly in sec- tions where the mines are remote from smelters with rough moun- ry intervening. Out near Seattle a big dairy farm installe truck and trailer. In other dairy products from the farm to the Electric side lights and a searchlight on the roof help the maintain his schedules in long hours of operation in darkness. Both truck and trailer are of the en- Apart from its san- bins and driver to closed van type. itary features and the reduction of time the loads are in transit, this equipment has lowered the cost of milk transfer and render- ed a generally satisfactory service. the big rubber companies maintains an intercity motor truck freight service between Akron and Boston. The trucks are equipped with gargantuan pneumatic tires which permit speeds hitherto unheard of for heavy duty trucks, while protecting both truck and load from road shocks and vibration. These overland freighters are run on regular schedule during which One of and are kept moving day and night. While one man is at the wheel a re- lief driver sleeps in a berth in the truck. On this 750 mile route finished tires are carried materials are hauled back to Akron. The service keeps a steady movement eastward and raw of freight going in both directions. Shoe manufacturers supplying our armies operate fleets of trucks be- tween Boston and nearby shoe cen- ters, carrying hides in one direction and finished shoes in the cther. Cot- ton and woolen mills in New England do not wait the arrival of slow in- coming freight. They go and get their raw materials. Heavy machin- ery is delivered and foundries in Connecticut to fac- Wholesale gro- from direct from shops tories in New York. Washington Tons of cers deliver in warehouses in Baltimore. chicals (high explosives which rail- roads refuse to carry) are delivered with but one handling after they leave the chemical works. The wife cf a prominent man who is now working for the Government was recently obliged to move her family from New York to Washing- ton. Having heard that many train passengers to the capital had been forced to stand throughout the jour- ney, for ten she, decided to take her children down by motor. Then, instead of relying on the rail- roads, she purchased a motor truck with which to transport trunks and baggage from city to city. Incidental- ly, along with the baggage, her truck transported many barrels of potatoes, apples and cther supplies grown on her country place. Postmaster Burleson reports that motor trucks are to-day saving the Post Office Department $320,000 an- nually on mail routes not less than fifty miles in length. The Govern- ment operates its own trucks in Washington, St. Louis, Boston, Buffa- hours, Indianapolis, Pittsburgh, lo, Chicago, Detroit, Nashville, Philadelphia, Brooklyn and New York. One of the most valuable assets of a farmer is time. The more he can save in transportation, the more he can devote to agriculture. Farmers using horses for hauling their produce or live stock to market or to the rail- road lose almost half their working time. Now they are beginning to see the motor truck. A dealer in the Mis- sissippi Valley sold twenty-seven trucks to farmers in two or three months. The passenger car show in Phila- delphia opened right on the heels of the New York show’s closing. Many manufacturers had special show cars, cut-away chassis and the like which they wanted to whisk from New York to Philadelphia. Motor trucks again came to the rescue. An interesting and unusual case of saving by the motor truck route was printed recently in the Commercial Vehicle: “It has been estimated that a 300 pound hog will weigh only 280 pounds after a twelve mile ride in the average farm wagon and considerably less than that if it has to be driven This shrinkage is due to two causes, the kind of road and the rough riding of the average farm A good example of a moter truck saving made in this class of work is given by Roy Hickman, a farmer near Colfax, Washington. He hauled thirty large hogs to the near- est town in a large five-ton truck. The hogs were weighed before and after the trip and no shrinkage was on its own legs. wagon. detected. The total load weighed 9,000 pounds and the hogs brought $13.50 a hundred delivered at the market. If these hogs had been transported in horse wagons and had_= shrunk twenty pounds apiece, the total shrinkage would have amounted to 600 pounds, which at the rate of $13.50 per hundred would have meant an actual loss of $81. In many rural districts children are now being collected and delivered to schoo! by motor bus and returned to their homes several miles away by the same method. The bus is paid for by the community. This makes going to school pleasant. And what is more it cuts down truancy. Membership in Methodist churches had the largest increase in its history during the past year, while the num- ber of church edifices decreased. The change is attributed by the official statistician of the Methodist Church to the use of automobiles. “Almost every family in the Middle West owns an automobile,” he says in his annual report. “It is as easy to go five or ten miles to church as it used to be to drive a mile.” The motor hour is here. Motor equipment has proved itself. Its fu- ture development for the country’s good, for your own good, depends upon one thing. That thing is road- building—the establishment of sub- stantial, properly built highways for freight and passenger motor traffic. Clarkson Lloyd. —__+-.—___. If a girl is pretty her knowledge of the fact is apt to spoil the effect. mobile engineers available. power, miles and speed. knowledge. Chicago Red Crown asoline for Power The modern motor and improved carburetors have demon- strated beyond question that gasoline made especially for motor fuel—as Red Crown is made—will give the most Ppower—the most speed and the most miles per gallon. Red Crown, like your automobile, is built to specifica. tions and Red Crown specifications have been worked out by the most eminent petroleum chemists and auto- Red Crown contains a continuous chain of boiling point fractions, starting at about 95 degrees and continuing to above 400 degrees. It contains the correct Proportion of low boiling point fractions to insure easy starting in any temperature—the correct proportion of intermediate boil- ing point fractions to insure smooth acceleration—and the correct proportion of high boiling point fractions with their predominence of heat units to insure the maximum These are the things that make Red Crown the most ef- ficient gasoline possible to manufacture with present day For sale everywhere and by all agents and agencies of STANDARD OIL COMPANY (INDIANA) U.S. A. -|- * | > a a-]>2 o- “> a g a ’ ¢ $* , +h > \ — ‘wotter June 19, 1918 MICHIGAN TRADESMAN 19 Fourth Successful Season! 32,010 Members June 1, 1918 The Pioneer in the Field ! $70,000 Cash in Banks modern office convenience. GROWTH MEANS STRENGTH! The Following Shows New Members Added and Claims Paid each month for 1917: 522 January 3 $ 2,927.06 479 February 18 2,969.58 1079 March 23 2,509.77 2102 April 16 1,242.96 2434 May 27 3,740.06 2135 June 46 4,222.76 2180 July 45 5,598.18 1534 August 40 6,815.97 1283 September 56 6,146.67 1006 October 55 7,864.68 630 November 44 5,770.95 402 December 70 9,130.27 15786 474 $58,938.91 New Home of the Citizens Mutual Auto Insurance Company, Opened at Howell, Michigan This beautiful new office building, erected during the past year, was opened as head- quarters of Michigan’s pioneer mutual auto insurance company May 10th, and our friends and members will always find the welcome sign hanging out for them. ‘The building is of modern tapestry brick construction, with ample office facilities to care for our growth for many years. It contains a large hall suitable for members’ and agents’ meetings with a capacity of two hundred persons; two large fire-proof vaults for company records, and every This building is located on Grand River Avenue, Howell, in the heart of this thriving, centrally located Michigan city. Mr. Auto Owner, Your Risk is Not Alone from Fire, Theft or Liability! Be Sure the Company You Insure with is Solid! Of course you are going to insure your automobile against fire, theft and liability this year—no thinking man will drive any car a mile without this protection—so the important point is to be sure the company you insure with is safe, trustworthy, and amply able to care for the losses which are bound to occur, so that you may be sure of protection when the emergency comes! The Citizen’s Mutual Auto Insurance Company is the pioneer in its field in Mich- igan. It begins its fourth successful season with more than 30,000 auto-owning mem- bers, not one of whom is a resident of Detroit or Grand Rapids, so that our losses are minimized. Every member of a mutual, such as ours, adds one link in the chain of security by which your own auto is protected, so look to the number of members in the mutual you insure with. Last year, 1917, we added 15,786 new members, and thus increased the strength of this pioneer mutual by just that number. Auto insurance is a mighty risky business, in the first three months of 1918 we settled 132 claims amounting to $21,185.54, last year (1917) we paid out a total of $58,938.91, so the company you insure with must be well financed and ready to meet the heavy losses which are sure to come. Why take a chance? You know the Citizens’ Mutual, you know the men behind it, you know that you share your liability with 30,000 other auto owners and that back of your company always is a large reserve fund of actual cash to meet any emergency. When the accident happens, you want protection, not excuses! Don’t take a chance, when it is unecessary, insure with Citizens’ Mutual Auto Insurance Co. W. E. ROBB, Secretary, Howell, Michigan MICHIGAN TRADESMAN June 19, 1918 THE ERIE CANAL. Great Benefit to Michigan in Early Days. first enterprise along that line of transportation, whi cnier topics OI pu tury aeo. AS earty ¢ wma sdid Coller ad- dressed the New York Exchange on lock navigation. he transmitted a legislature proposing on the e€ was voted an pounds to aid He duction of a bill for : : n named Christopher the advantages of vigation > # a . Mohawk River and appropriation of fifty finally in preliminary surveys. j secured the intré “improving the navigation of the hawk River, Wood Creek and Onon- daga River, with the view of opening an inland navigation to Oswego and for extending the same if practicable to Lake Erie.” Here the germ of the Erie Canal and the idea was the subject of occasional discussion for thirty years thereafter. William H. Seward, Gouverneur Morris and Albert Galla- tin were among the eminent men who advocated this and other similar im- provements. In 1808 a resolution was adopted by the Legislature for the appointment of commissioners and a survey of the various routes that had been suggested for communication be- tween the tidewater of the Hudson River and Lake Erie. The commis- sioners made a report in 1811 in which they showed the practicability and ad- vantages of the proposed canal and urged that steps be taken looking toward its construction. Six years later there came upon the scene was further a man with the vision, the energy and the official position that were essential to giving effect to the plan. DeWitt Clinton the State from 1817 to 1823 and again from 1825 to 1828, so that he saw both the be- ginning and the enterprise. vas an enthusiast for canal the Erie, which the opponents called derisively “Clinton’s ditch,’ the best efforts of his administrations were given. was Governor of the completion of He construction, and to Ground was broken for the canal at Rome, July 4, 1817. In 1819 Gov- ernor Clinton announced to the Leg- islature that work progressing favorably and recommended that the entire Erie Canal should be complet- ed. He also declared the time was not far distant when the State would Was be able to improve the navigation of the Susquehanna, the Allegheny, the Genesee and the St. Lawrence. On October 23, 1819, the portion of the between Rome was No- vember 24 traffic began on the branch from Lake Champlain to the Hudson at Troy. between Utica and Genesee Falls was opened other sections followed from year to year, until in 1825 an uninterrupted passage was furnished from Lake Erie to the Hudson River. The celebration of the opening of canal Utica and epened for navigation, and on The next year the section and the canal through its whole length was a spectacular event. Oct. 26, 1825, the waters of Lake Erie were admitted at Buffalo. Word was sent out by telegraph and in every city along the line cannons boomed almost simul- taneously in honor of the occasion. At the same time Governor Clinton and other officials started from Buffa- lo in the Seneca Chief, followed by a flotilla of other boats. They moved over the 363 miles at fair speed day and night, moored over Sunday at Utica, and reached Albany Nov. 2. Here the boats were taken in tow by a steam tug and on the morning of November 4, amid the ringing of the city bells, the strains of martial music and the booming of cannons the fleet passed the New York City water iront. It was accompanied by steam- ers and light craft to Sandy Hook. The Seneca Chief had brought from Buffalo kegs painted green, bound with gilded hoops and filled with Lake Governor Clinton lifted one of these and poured the water in- to the as a libation to Father Neptune, and thus Lake Erie wedded to the Atlantic ocean. Erie water. sea was The most immediate result of this improvement was a rapid development of the city and State of New York. Boats expressly built for the traffic carried thirty tons or more and were drawn by a single horse or mule, an immense economy as compared with land teaming. A ton of flour could be carried on the canal from Buffalo to Albany for $10. Drawn overland the cost had been $100. Such a change in the cost ot transportation made possible the development of a large portion of the interior of New York State. Immense areas of land were taken up for farms, and cities and villages sprang up along the whole line of the canal. New York City had before this been second to Philadelphia in population and com- mercial importance. It now became the center of a vast trade with the in- terior and the natural transfer point for foreign shipments, and soon took the first position in commerce and population. The success of the Erie Canal serv- ed as a great stimulus to other similar enterprises. Pennsylvania, threaten- ed with the loss of her Western trade by the new canal on one side and the National Road on the other, plan- ned a system of canal and slack wa- ter navigation which might unite the Schuylkill, the Susquehanna and the Allegheny Rivers and thus bring Philadelphia into close relations with Pittsburgh. A canal from Lake Erie to the Ohio River and the Chese- apeake and Ohio Canal were among the enterprises which had inception in this period. It is an interesting fact also that these ventures in slack-water navi- gation led to discussion of the feasi- bility of ship canals. Waterways through the Cape Cod Peninsula and the Isthmus of Panama were then talked about as possibilities, although these did not come until nearly a century later. Improved freight transportation was not alone among the benefits of the new waterway. Passenger pack- ets, fitted up in what was then con- sidered luxurious style, were put on They made four miles an the route. hour for twenty-four hours a day and were an immense advance, both in comfort and speed, over stage coach travel. Detroit and Michigan were among the immediate beneficiaries of the first Erie Canal. Early migration from the East had gone by teams through New York State and then had skirted the south shore of Lake Erie, settling largely in Northern Ohio. The Western Reserve especially had been the favorite destination of set- tlers from Connecticut. With the op- ening of the Erie Canal, Buffalo was easily reached, and this became the starting point for the West. The stage ride from Fort Erie, opposite Buffalo, to Sandwich, opposite De- troit, had taken from Monday morn- ing until Saturday night. But now fast and spacious steamers were put on the Lake Erie route and made the distance from Buffalo to Detroit in a single day or night. The most noted of these were the Plymouth Rock and Western World, whose splendors were a tradition for a generation af- terwards. They came to Detroit loaded with passengers who swarmed over Southern Michigan, taking up land for farms, and starting villages on the banks of every water power stream. The State had gained only 4.134 in population in the decade from 1810 to 1820. In the last part of the next decade it increased nearly four- fold, and between 1830 and 1840 it jumped from 31,639 to 212,267. De- troit, which had actually lost in pop- ulation between 1810 and 1820, gained a few hundred in the next decade. It increased from 2,222 in 1830 to 9,102 in 1840, and 21,019 in 1850, The city changed in character from a sleepy frontier post with ancient ideas and methods to a _ hustling commercial town. The character of this new mi- gration, stimulated thus by the open- ing of the canal. was stamped upon the institutions of Michigan, which follow closely New York and New England models. names of townships and villages in Michigan had the same origin. The naming of the town of DeWitt in Clinton county was a direct tribute to New York’s famous governcr. Notwithstanding its importance, the original Erie Canal, compared with the present, was really an insignifi- cant affair. It was forty feet wide and four deep, and the maximum load Two-score or more for the first boats was forty tons. The first report of the canal commission- er estimated the cost of the canal at $5,000,000, a sum which they ventured to predict would not exceed 5 per cent. of the value of the commodities which, within a century, would be an- nually transported over its waters. As a matter of fact, it was only twen- ty-five years before the annual value of goods transported reached $100,- 000,000. The actual cost of the first caral with branches as completed in 1825 was about $7,500,009. By 1883, when it had been greatly enlarged and its use was made free of tolls, the State had expended $63,000,000 on it. The cost of its recent reconstruction has been something over $130,000,000. Instead of a ditch forty feet wide and four deep, the reconstructed channel is now seventy-five feet wide at the bottom and twelve-feet deep. In rivers and lakes the channel is 200 feet wide. In place of the first mule- drawn boat of forty tons capacity, a tug will draw over the new canal several barges at a time, each with a capacity of 1,000 tons or more, William Stocking. ——_—_» 2+ Old Neah was a great ball player. He pitched the ark without and with- in, and later in the game he put the dove out on a fly. TAKE THE BOAT TO CHICAGO Goodrich Steamship Lines and Muskegon Interurban Ry. Sunday—Wednesday—Friday 7:05 P.M. $3.50 $7.00 One Way Round Trip Half the Rail Fare ) Upper $1.25 BERTHS ioe $1.50 Tickets Sold to All Points Interurban Station 124 N. Ottawa Ave. Goodrich City Office 127 Pearl St., N. W. Ohio Blue Tip Matches Silent Witch Matches 204-6 Ellsworth Ave. C. W. Mills Paper Co. Wholesale Paper and Supplies Twines, Notions, Novelties, Stationery, Inks, Mucilage and Paste Ledger, Journal, Cash and Day Books We invite you to call at our office and inspect a new Iceless Cooler. Distributors for Ohio Noiseless Matches Rose Bud Matches Grand Rapids. Michigan ¢ + ¢ A e} 4 . \ ¢ up L . , o © ma Bron §- . - x . a ‘ “4 & » & - ’ germages4 eoeraresnaiy cere te oy ; ¥ ; ’ 2 S MICHIGAN TRADESMAN C. J. Litscher Electric Co. 41=43 Market Ave.. S. W. Grand Rapids, Michigan 2 WHOLESALE ELECTRIC SUPPLIES ‘Service Is What Counts” Our Latchstring will be out Buyers’ Week, June 24-28 OWEN-AMES-KIMBALL COMPANY BUILDING CONTRACTORS GRAND RAPIDS, MICH. MICHIGAN TRADESMAN June 19, 1918 ' SNA wy oe YN OTH’ TUT 36 FANCY GOO So — Ses Vvvyy \ Al \) ds (Vx =4q a= 4S STi. SS a ae _ (qq wy DRY GOODS, ~: S «x» NOTION \ ; eae = (Sola = SSM p , 4 sy) CCC ti, cit CH CCQ MA (ft AT Ler cy RTE \ ‘ “See How It Works.” “IT had been two weeks in the men’s furnishing department when I had my first business-getting idea,” says the owner of a retail house known the country over. “The idea came from a man who had never studied psycholo- gy nor salesmanship, but it’s the best sales producer I’ve found. “The assistant buyer was one day taking a mental inventory of the tie stock. He picked up a box of dull lavender ties and turned to me: “*These eighteen ties are the last of two dozen purchased over eight months ago. They have been here too long. I want you to push them.’ “ Fush them?’ I said, ‘How caa I push them?’ “You have seen the tie salesman make a flip of the tie that makes it look as if tied? The assistant buyer did this and then held it up and look- ed at it admiringly. “‘*Now,’ he said, ‘the first time a customer asks for a tie, take this one out and show it to him this way. Un- less he dislikes it from the start, come back to it every third or fourth tie you show. He will soon look on it as an old friend and will buy it.’ “T was a little doubtful at first, but tried it, After the first two went, I acquired confidence in the method and sold twelve more within two weeks. You who want to try this idea will find it will work on about everything from ties to cash registers, from safes to automobiles, because there is good practical psychology in ed P. C. Cummins. —_>++>—___ Fall Season Starts in Ready-To-Wear Trade. The fall season is under way in the ready-to-wear trade. Openings have been, are being and will continue to be made, and buyers are showing an interest in the new models which in every sense are war-time products. As has been said many times before, the fabric situation is so critical that conservatism has become a necessity and extreme care in designing im- perative, and the showing of models so far indicates that the trade has cut their garments according to their cloth, as the expression goes. Generally speaking, the most pop- ular models of the past season have held over with minor changes the rule.’ Tailored suits, semi-full coats and semi-fancy dresses are the rule, with skirts hewing close to the lines of last season. Draped effects and panels are being shown in numbers. Waist designs vary so little in nor- mal times that war times are not ex- pected to bring out much that is rad- ical, The trade last season made big strides toward conservatism, so this season the bulk of the attention was devoted to the manipulation of fabrics in order to make the limited supply fit what may be a more or less un- limited demand. Supplies of woolen and worsted women’s wear have been limited, and for this reason substi- tutes have been used in greater yard- age possibly this year than for some time,ifever. It is noticeable that silks have been forced to fill the gap wher- ever possible, and, while they are not practical for all purposes, for some they seem to be fitted very well. Waists, of course, are being shown in increasing quantity in silk and dresses to some extent, and even skirts. For other garments, such as coats and suits, pile fabrics are helping out in the emergency, and such fabrics as plushes, imitation fur effects and corduroys are being shown in models which are worthy of the trade. Vel- vets have also been cut to quite an extent, and, while it may be a new departure fo some to use coats and suits of these materials, it is evident that the shift must be made. The conservative policy that trade followed during the past season is, of course, the general rule to-day, and will continue to be the rule for the balance of the war. The scarcity of jobs in the market to-day is indicative that the policy of the trade to curtail production in keeping with the de- mand has met with success and under such results no change is liable to be considered. 4 —~>-.——__ ‘He Sells to Children. School holidays are turned to ad- vantage by a merchant in a Western town who deals largely in boys’ and girls’ wear and toys. He keeps in as close touch with these events as do the children them- selves, and on the eve of every school holiday his advertisement, addressed to the boys and girls, stares out of the paper with a boldness that com- pels the youthful eye to pause in its search for the “funnies.” In this way a double audience is as- sured, for not only do the children read the advertisement, but the par- ents read it as well. The enthusiasm of the children is almost sure to be enlisted and trade consequently in- creased. Charles A. Singler. —_+--—___ The men who have made the ex- ceptional successes are men who have kept their eyes fixed on one definite goal and gone steadily toward it, al- lowing nothing to tempt them aside, Act vities in Michigan Cities. Written for the Tradesman. Alma will construct a municipal water plant at Bird Park and is sinking a battery of fifteen wells. The Ramsey-Alton Manufacturing Co., of Portland, has taken a half mil- lion dollar contract to build wagon parts and will largely increase its working force. Allegan people are paying $3 a month for ice, four deliveries per week, or an increase of 50 cents per month over last year. Tht Betsie River Milling Co. is com- pleting a new grist mill at Thompson- ville, power for which will be furnished by the city. Allegan has six miles of water mains, six miles of pavement and eight -niles of sewers, Lansing will entertain the Michigan Music Teachers’ Association June 25-27. The Ann Arbor Railroad station at Ithaca was built forty years ago and looks it. The local Board of Trade will ask for a new building. The Brewer foundry, at Tecumseh, has taken a government contract and will double its capacity. The Robe & Tanning Co., Hillsdale, has a Government contract to make 6.400 pairs of trousers for the soldiers during June and July. Hastings will have supervised play- grounds for the children this sugpmer. Marquette will buy $1,000 worth of war savings stamps. The city already has $4,000 worth of Liberty bonds. The private gas company at Hillsdale is asking permission to increase its rates from its present $1.12 and $1.25 combination to $1.50 and a special com- mittee of aldermen reports in part as follows: “Of fourteen cities replying to our enquiries, six have increased their price within the past year. Only four of the fourteen had a price below $1.25 one year ago and only three have such a price now. We find the cost of Jabor, coal, freight and materials for repair- ing have increased from 3714 to above 200 per cent. In view of these facts we would favor an increase in the rates but for the abominable service ren- dered the city last year, without ade- quate reparation. On Jan. 1, 1919, we recommend that the company be allow- ed an increase, provided its service for the remainder of the year is good and conditions remain as they are now.” The Michigan Light Co. is asking Bay City’s leave to advance its gas rates from 95 cents to $1.20. Lansing has voted to deny all licenses to operate jitney buses on lines parallel with the street car lines. The Michigan Railway Co. is asking Lansing for permission to increase its car fares to six cents. Hereafter no person who is not an American can have a license to peddle or engage in the junk business at Lan- sing. . The Saginaw Malleable Iron Co. has voted to double the size of its plant, with increase of capital from 500,000 to $750,000. A community canning plant, located at the city market, Lansing, is being staked off, to take care of surplus fruit and vegetables. Almond Griffen. Truman H. Newberry NEWBERRY or United States Senator The Man Who Does Things Now as never before this country must have in the United States Senate able men, experienced men, men far sighted and unafraid. such a man. He is always to be de- pended upon. Heis not adreamer, but a worker, aman who does things, He is a business man of ra:e judg- ment. He is unhesitating and well- balanced. His breadth of vision, his ability to handle large affairs, and his sense of justice and fair play splendidly qualify him to serve in the United States Senate and to help solve the big problems arising and to arise out of the war. TRUMAN H. NEWBERRY is Commander Newberry is now serving in the Third Naval Dis- trict. He is going to continue to Stay by his work and to do all he can to help win the war. His friends are actively presenting his qualifications to the people of Michigan as a man who would make a splendid United States Senator. Men of all walks of life are behind the movement because Truman Newberry would be a Senator who would stand squarely for right, for justice and for equality. Published by The New) Senatorial Commi: A.A. Templeton, omaral hoe ™ Paul H. King, Executive Chairman June 19, 1918 MICHIGAN TRADESMAN 23 Merchants of Michigan DON’T FORGET Buyers’ Week, June 24--28 Everything is in readiness — Special values in all our departments and a splendid Entertainment program for all. Come and make this a success. An opportunity to buy seasonable merchandise at a saving — Right now, with the whole Summer Season ahead of you. QUALITY MERCHANDISE-——RIGHT PRICES——PROMPT SERVICE | PAUL STEKETEE & SONS Wholesale Dry Goods as “ Grand Rapids, Michigan What is it that brings to Grand Rapids homeowners from every State to make their furniture selec- tions . It's the knowledge that Grand Rapids is the “Furniture Center of the World’—the place where furniture styles are determined. And in that city is “America’s Greatest Furniture Store” featuring the Grand Rapids product. Klingman’s have customers in every town in Michigan. —in practically every city in the country. And you business men who appreciate worthy furniture, moderately priced, are invited to avail yourselves at any time of our service. Klingman’s Sample Furniture Co , “America’s Greatest Furniture Store” 7 Acres Floor Space — — 15,000 Distinct Samples — — _~ A Model Furnished Apartment MICHIGAN TRADESMAN June 19, 1918 EVERYTHING REVERSED. Changes Which Come Over Our Boys in France. My Dear Father: In your last letter you say: “You write like a different Loy.” Why, father, I am different! How could I hicip Leing anything else? I have been over nere now for seven months. In that trme I have lived seven ycars. I have seen aspects of life that I never dreamed of; that never occur- red to me, in my sheltered life, as exist- ing in this world. I have come to know men as I would never know them at home. I have learned a respect for discipline; a regard for authority that it shames me now to look back and see how I lacked. You talk over there about fighting for aemocracy! Why, my dear father, we have won the war for democracy #lready so far as thousands of our men are concerned. You can’t live this kind or a life over here that I have lived now for all these months, under all kinds of conditions and with all kinds of men, and not have the walls of your mind stretched until they almost break, without learning a lesson in democracy! Tha: is one ci the finest things that this experience has taught me. Hon- estly, when I think of how I used to look down, sniffy-like, at some of the fellows in college who were working their way through, and who I and oth- ers like me thought were beneath us, and when I recali the fool discussions that we used to Lave whether this chap or that fellow was or was not “good (nough” for our “frat’—all based on superficial or so-called social or equal- ity grounds—it makes me wonder how | could have been such a blatant ass! I don’t wonder that one college man said to me the other day: “I hate to ‘hink of this war svddenly stopping and my father insisting that I return to college. Of course I would refuse, but would my father see it. ] wonder? Think of returning to that soft and sheltered life, with its foo] ‘proms’ and silly house parties and inconsequential ‘events. My lord, Fred, I couldn’t go back! I would choke in such an atmosphere!” I know this is a bit hard on you, father, as a college trustee. but. believe me, I feel the same way, and so does every other fellow over here that JI have talked with. What is it, you ask, that is making us “different?” Well, just take our life. Just stop and think what we are here for. We are here to kill men or to have men kill us. Ghastly business, you say. It is. And no one knows it better and feels it more thoroughly than we do. But that is what we were sent over for. That is our job. and we mean to make a clean job of it. We are told and trained to kill; to kill as many Germans as we can: and the very thing that in peacetime would be called mur- der, for which a man would be electro- cuted, he is shown here how to do, and if he does it right, he will get a pro- motion and a medal! Now isn’t that a purpose and a job to change a chap; to alter all his thoughts; to alter his whole point of view? Just a bit different, father, from trying to sell Brown & Sons a bill of goods, now, isn’t it? And while you are selling Brown & Sons that bill of goods, what is your life? Busy. yes, but busy amid every comfort, light, warmth, good food, theaters. dancing, a com- fortable bed. a bath every morning, clothes up to the minute, fresh linens, silk socks, creased trousers, a nice warm office, daylight hours—in other words, soft places! Now what is that same fellow’s life here? T wash when I can; ditto shave. A bath? Heavens! For three weeks at a time I have slept in my clothes and never taken them off—wet to my skin; my shoes so wet that if I took them off I know I’d never get them on again. I have slept in muddy roads. I have crawled into a barn, mighty glad to get a roof over me from the rain. I have suddenly come across a pigsty or a chicken house and thought it was heaven! I have slept standing up in the mud to my knees, unable to get out of it, for no one really knows what mud is and can do to a fellow until one gets into this French mud. It is something fierce! I have slept in wag- ons so that every jolt nearly opened up my head. And I have not slept at all. I have gone without sleep for ninety- six hours, and often without food for thirty-six hours. No, I haven’t told you all this before, because you and mother wouldn’t un- derstand. You would worry. You'd think all this would make me sick. But what has it really done for me? Nota coid have I had in all the seven months; not a day have I had to lay off. I am as hard to-day as nails, and I have put on just sixteen pounds. Can you beat it? Now, that is the physical side. What has happened to me _ inside? That is more difficult to explain. All I know is that at last I have eyes to see, and ears that hear; whereas what, in the name of heaven, I did with those parts of my body before I came over I can’t imagine. And what I did with my mind I can’t conceive at all. In the first place, father, I have learned to obey orders. When a job is given me, I ask no questions, no matter how menial the job is. I go and do it, and to the fullest of my power. We American fellows have made a tremen- dous stride forward in that one thing. For the first time in our lives we have learned to recognize authority and cul- tivate a respect for it. The Lord knew we needed it. The only trouble was, we didn’t know it. But we soon found out. With some of the fellows the lesson was learned a bit hard, but it has amazed me to see how the vast majority took the medicine and learned in no time to swallow it. Then we feel a point of contact with our Government. Before I came over I thought of the United States Govern- ment as something that was housed in a lot of buildings in Washington, and that every four years we all got excited —most of us not knowing at all why we got excited—and elected a President. That is no more. We are part of that Government now; we are part of our country. We are in its service and doing our bit for it. Everything that we can get hold of as happening in Washington we read with avidity. When the President speaks it means some- thing to us that it has never meant before. We read what he says, talk over what he means and go by the hun- dreds to hear his views explained in the “talks” that are given us. Whereas the President was only a name to us, to-day he is a living, vital world force —a name that brings us to our feet as instantly as does the first bar of “The Star-Spangled Banner.” The Govern- ment has suddenly become a_ living, breathing, pulsating thing to us, and we are part of it! Now what is going to be the result in us and in you, father, and the folks back home, of that one change? Do you folks over there realize this change yet, or have you begun to realize it? Listen, if you please, father. Everything the Government does we talk over and dis- cuss by the hour, and we wonder if it is done in the best way, the quickest way, the most efficient way, along the lines of efficient business methods. We don’t think these things out to our- selves; we talk about them in groups, in dozens and scores. We get hold of some officer or speaker and we question him, and again and again we have stumped him with our questions, and he has gone away and said to some officer, who afterward told us: “Those fellows are thinking. What is that thinking going to lead to?” That’s the point. What is it going to lead to? For remember, father, the most of us are coming back. Only four in every hundred that go over the top “go West” (God bless them!) or are wounded. There’s ninety-six of us that are coming back, and we are coming back different men than when we went! We have found our eyes, our ears, our minds, and we’re using them. And we are beginning to find our voices. Just now it is with the pen. But will we, when we come back, find our voices in a vocal way? We may slip back into our old ways. It is possible that some will, But the most of us won’t! Will we be a Voice? We have read history since we were here, and we have had more of it explained to us, and we know that the men who were the soldiers in the Civil War became at its close the statesmen; the men whose voices spoke and were listened to! Yes, we have also been told that the Civil War de- veloped an army of tramps such as America never had before. But times have changed since then; these “boys,” when I look over them in an audience of a thousand to three thousand at a sitting, don’t look to me like a bunch of coming tramps. Not by a handful! Have you older men back home thought of this? Has it occurred to you that the boys you sent out from your homes are coming back as men with the experiences of men, the thoughts of men, chock-full of ambi- tion, filled to the brim with physical vigor, with an awakened mentality and spirituality, and with a sense of one- ness in the United States Government and what that Government stands for, and above all what it should stand for, that they never had? Men don’t go out and fight for their country, go through the privations that we have gone through here and face danger and give their chests to Prussians to shoot at as targets, and come back without a very strong sense that their country is something that belongs to them more than it did before. The question is: What are you going to do with us when we come back? Are you thinking of that? Are you getting ready for that? Because, dear father, we are certainly going to do something with you and for you! Don’t let that thought escape you. You would be as much impressed with that as I am if you could hear the fellows talk as I hear them—not boasters; not fledg- lings; not boys in their teens; but men who are thinking as well as talking. For don’t forget that the very flower of your Army is over here! The men who by reason of their already assured positions, or the positions which their connections are making possible, are going to be your men of the future. Here they are. And some others are coming out of the National Army too. Don’t overlook them. We have a few hundred of them over here already, and your conscript has become some man, let me tel] you. The miracle of his re- making is not a newspaper miracle; it is a miracle of flesh and blood. He is an entirely different fellow, as you'll find out when he begins to shoot! You will naturally ask: How about yourself spiritually? Well, Christianity is a thing that we fellows feel inside and live here. There isn’t much going to church, but the number of small Bi- bles and the fellows who read them would amaze you. They don’t say much about it. But to hear the fellows sing “The Long, Long Trail” or “Long, Long Ago” or “Rock of Ages” or “Onward, Christian Soldiers” (hymns are increas- ing favorites here instead of songs), that, father, tells the story. I listened to seven fellows the other night discuss- ing for four hours whether there was a Lord God of Battle. _ But here again, father, comes a ques- tion that points to when we come home. Take our church: I don’t see how, for the life of me, I am going to sit and listen to Mr. Babcock again, unless the war has changed him. I tell you, father, when you have been up against the things IT have; those three weeks in the first trenches and doing outpost guard duty and all that goes with that work —they make a fellow do some thinking along lines he has never thought before. And such as Mr. Babcock stands for: form, ritual, creed, theology, hair-split- ting Biblical interpretation—well, it doesn’t get very far with you. What a fellow, after such experiences as he gets over here, wants in the way of re- ligion is bed-rock stuff. Four weeks ago I was in (erased by censor) at a Sunday morning service in the (erased by censor). ‘Think of three thousand of us fellows in that building! You and mother know it. Now, what drew us there so that you couldn’t have squeezed another fellow into the building? First, singing; for two-thirds of the service was singing. And how we did sing! Don’t you see what it meant to us? We could let our spiritual selves go—we gave voice to what we felt. Where can we get that at home? First, we are not made to feel it, and, if we do, I think you will agree with me when I say that the sing- ing in oyr church is not what you cail inspired. Well, then we had a _ ten- minute talk by one of our own men, a colonel in the Engineer Corps, on “Keeping Your Word.” Father, it was wonderful! What that chap didn’t pack into those ten minutes of plain, straight thinking and applied Christianity! And yet there was not a word of what at home you would call religion in it! You could have heard a pin drop in that auditorium, save for an occasional cough. Those three thou- sand fellows were like marble statues, and when he got through a sigh went up from that audience, indicative of the deepest impression that can be made by a speaker, that told the story of that enormous bunch of fellows. As my chum said to me going out: “Fred, that certainly was some talk, wasn’t it?” And yet, what was it when you thought back over it? Just plain talk put into simple form. But there were no frills about it; no form; just a man’s mes- sage to men, nearly each of whom had given his word to someone at home to he a decent chap, and here was a man telling why we ought to play the game and keep that word. That was all. But who is going to do that for us when we get back home father? Do you know the man? I don’t. Is the church going to wake up? It can’t with its present weak men. The fellows who come back will want something strong- er and bigger and deeper than what is being presented in the average pulpit, believe me! Or is it going to be, as so many fellows think here, that the church won’t be up to it, and that we are going to look to the Y. M. C. A. at home for the new need just as the Y. M. C. A. meets our need of morale here in the billets? We are all strong for the “Y,.” as we call the Y. M. C. A. for what it has done for us, and is doing, and thousands of us fellows are coming home as strong rooters for it. It has its chance to hold us when we get back home. If it does, we are going to be strong for it, and they will build up a marvelous organization. Well, I must not go on, although I could write much more. Upsetting, per- haps, you will call this life, father. And it is to the non-essentials. But, my heavens, how tremendously upstand- ing to the things worth while! For remember always, my dear father, that your boy is living in the Calvary of the world! My love to mother and to you, and I shall wonder what you have to say to me to all of this. Fred. ——2++>_ Your Back Order. Keep your temper, gentle sir, Writes the manufacturer, Though your goods are overdue For a month, or maybe two, We can’t help it, please don’t swear, Tabor’s scarce and looms are rare, Can’t get yarn, can’t get dyes, These are facts, we tell no lies. Harry’s drafted, so is Bill, All our work is now uphill, So your order, we're afraid, May be still a bit delayed. Still you'll get it, don’t be vexed, _ Maybe this month, maybe next, Keep on hoping, don’t say die, We'll fill your order by and bye, atipa J J 19, 1918 © we une MICHIGAN TRADESMAN 25 atipa On Washing- ton’s Birthday I watched the New York detachment of our new National “ a Army swing down Fifth Avenue. There were ten thousand of them marching through the heavy, swirling snow. dies The even lines of olive drab figures, the bright, fresh young faces, the quivering flags came out more rugged and business- like in the storm than they would have in the sunshine. The weather chipped in to show everybody that this was an army trained for a big and serious job. I wondered how many more would have to go. We may have to send all the young men and then call for the older men, just as France has done, and just as we did during the Civil War. 7’ None of us want that to happen. The only way to stop the outflow of soldiers is to beat the Kaiser and his oe horde of Huns. The only way to do that is to give our boysin the trenches so much of the munitions of war—of such excellent quality —that they will be as superior to the enemy as a workman with a turret lathe is to a work- man with an old hand lathe. So let us think quickly of better ways to do our work. Scarcity of labor has made the American people a nation ofinventors. For war alone we in- vented the torpedo, the wireless torpedo, the submarine, the ironclad, the repeating rifle, the machine gun, the revolver, the magazine pistol, the aero- ’ ite < cael plane, and the high-power cannon. a The war today demands that we do more than we ever have done before. by - . : Let us all speed up, with the thought that we, too, are fighting the enemy, even if we can’t see him. Letus hurry our work at our desks and benches, and thus keep millions of men out of the trenches. ) Signed) President Nes The National Cash Register Company. Tia 26 NOT SO BAD AFTER ALL. How a Merchant Lost and Won a Customer, Written for the Tradesman. The only way to judge a man is to put yourself in his place. Simon Swift was a merchant in a small village on one of the North and South railway lines. He was a man of considerable industry; had been a news- paper man, doing the advertising stunts for his journal. Being a born advertiser he longed to get into a business that depended for its success on the liberal use of printer’s ink. Consequence was he _ graduated from newspaperdom into the mercantile line, where he soon demonstrated his capacity of a first-class merchant. No storekeeper is good enough, hon- est enough and philanthropic enough to win the good will of everybody. There are backbiters in every community— even in the church. The woman in this tale was of the goody, goody sort, a farmer’s wife, a crazy advocate of individual independ- ence, therefore a very ardent believer in trading where you can buy the cheap- est, which in her case was with the mail order houses. The husband of this woman isn’t very much in evidence in this narrative, as he was not in the real life at the farm home. When Swift came to town and open- ed his store Mrs. Batwind was one of his first customers. She sampled all the goods that could be tasted, rubbed and stretched the ginghams and other dry goods to see if they were the genuine article, winding up with the old time query, “Will this goods fade.” From the beginning she was disposed to criticize, to find fault with prices and quote, Sears, Roebuck & Co. as the model merchants of the world. Of course, Swift, being a wise man, smiled over all these peculiarities of his quasi customer. “We always pay cash, you know, for everything we buy,” confided the Bat- wind female, “so I think it no more than right that we trade wherever we please and we please to patronize them as sells the cheapest.” Very garrulous, very self opinionated, very secure in her posi- tion was this person who bragged of speaking her mind on every occasion. Swift held his temper, continuing to profess pleasure at the occasional penny the woman chose to pass over his coun- ter. “Chicago is the place to buy grocer- ies,” she informed Swift confidentially. “and my husband is in town now to get a load of groceries from the car which came in this morning.” Swift agreed with her that it was an American privilege to buy where you can buy the cheapest and smilingly al- lowed the good woman to exploit her ideas without remonstrance or argu- ment. A few months later Mrs. Batwind came into the store, looking sharply about, evidently not seeing the person she was wishing to speak with. “IT should like to see Mr. she asked of the clerk. “In the back room, Mrs. Shall I~” But the woman swept into the next room and interviewed the merchant in Swift?” Batwind. MICHIGAN TRADESMAN an undertone. The upshot of it was that, having failed to get prompt returns for some farm product they had ‘ship- ped (the Batwinds never trusted to the middleman in shipments either), would it be convenient to give them a little time on some goods they badly needed? Mr. Swift smilingly assured her that he would be glad to take her order, giving her the few weeks’ time she re- quired for payment. After that the Batwinds were less assertive in the presence of Simon benefit. Swift knew the species. He also knew that Mrs. Batwind would no doubt speak disparagingly of him when- ever her whims dictated. “You store men make too big profits,” she told Swift. “You fix prices while we farmers have to take what is of- fered.” “I am sorry if you believe that, Mrs. Ratwind,” laughed the merchant. “Oh, I know it. I should like to be a merchant myself. Do you know, all of them are getting rich at the expense Rev. John N. McCormick, Bishop of the Diocese of Western Michigan now in the war zone in France. Swift. There was a little less criticism on the goods she bought and went in debt for. Fact was Mrs. Batwind was honest in that she seldom allowed a bill tc run much over the time specified. “You're the squarest merchant I ever dealt with. Mr. Swift,” confided the farmer’s wife. “I’ve always had trou- ble with others.” If this was meant for flattery the merchant made no comment except to laugh and drop a thank you for her of the farmers. I’ve urged Isaac to sell out and go to town and start a store.” “T hope you do, madam.” And the next news that reached the merchant was that the Batwinds had sold their farm and moved into the city. They were owing a little bill which Mrs. Batwind sent through the mail a month later, stating that she and Isaac had bought a store and were now in the grocery business. At last that wom- June 19, 1918 an had got where she would be able to “set rich at the expense of the farm- ers.” About six months later who should breeze into Swift’s store but that irre- pressible Mrs. Batwind, her ruddy face shining as never before. “Up from the city, eh?” queried the merchant. “Yes, and for good!” exclaimed the woman. “We sold out the store and have bought a farm. To tell the truth farming is the business after all. I had enough of the store. Do you know, Mr. Swift, it is a dog’s life? No in- dependence, no time to yourself, just knuckle down to every pug-nosed wom- an and long-haired man that comes along. Deliver me from keeping an- other store. My!” with a long breath. “I feel as if I’d just got out of prison!” “You didn’t like the business then?” “I shculd say not. Why, I was in- sulted every day I was in the store. 1 took more sass and brazen impudence from them that come to trade than I ever did in all the years I was on the farm. Independence, thy name _§is Farmer! I like to say what I think and did say it sometimes and that’s why we lost trade, Isaac says. Anyhow, I'll take the farm for me every time. And I’m coming here to trade hereafter, Mr. Swifi. If there ever was a blessed saint you must be one. I’m not angelic enough to run a store and take every- body’s impudence, so there!” Swift smilingly told his wife that right that he had seen one mail order crank who had become converted to the idea that the middleman wasn’t such a bad fellow after all. Old Timer. ——__+-.__— If Customers Don’t Return. “One of the hardest things to ac- complish,” says one merchant, “is to get back a customer who has drifted away. Yet we have done just that by a series of form letters to men who in some instances had done no busi- ness with us for several years.” One of the most successful of the letters is this: It is so unusual for us to lose a customer that we cannot account for your not having visited us during the past season. Despite every precaution on our part to avoid cause for complaint about merchandise or service, there is no gainsaying that faults will some- times develop. When brought to our attention, we spare no effort to make the necessary corrections or an ad- justment so thoroughly satisfactory to the customer as to warrant no break in his patronage. Our sole fear is that some just complaint may be withheld from our notice. It is possible that you de- cided it was more advisable to make a change in tailors than to acquaint us with the cause of your dissatis- faction, Are we asking too much when we suggest an opportunity to make good any criticism or fault you may have found in your former relations with us? J. F. Lennon. 2+. A Man’s Character. Edith—They say a man’s character is divulged by the manner in which he proposes. I suppose your sweetheart didn’t go on his knees when he popped the question to you? Mabel—No, dear, he couldn’t—I was sitting on them! June 19, 1918 MICHIGAN TRADESMAN 27 VOIGTS ’ TROYAS PATENT / AND CRESCENT ) : ARY, f | ROteri| if ee a 4, i Free TOA Ka RAB CRO Ug HA Er —S— : ? ee The Latch Strihg’ SS, ee OUT = 4 That “New Mill” \ One hundred years ago, grandmother made bread and rolls of melting sweetness with good, old fashioned rye flour. Grandfather swallowed her flaky piecrust and tarts with a sigh of delight. Then he went forth with the sinew and nerve and shrewdness that subdued the virgin forests and conquered a continent. Again in these strenuous days, we have need for muscle and nerve and brain power, and Milled by the aed CRESCENT FLOUR is the result. We have entirely remodeled our Star Roller Mill—the oldest mill in this city. Special machinery, which is absolutely necessary to mill Rye successfully, is all installed. Now we make the best Rye Flour ever produced in Grand Rapids. We use genuine Michigan White Rye, and the loaf your patrons get from the Rye Loaf Flour is sweet and ruggedly nourishing. ‘““WHEN ONCE YOU TRY IT, YOU’LL ALWAYS BUY IT’”’ VOIGT MILLING CO., GRAND RAPIDS, MICH. i } i $3 p & Ghe Latch String is Out BUYERS’ WEEK HAT more interesting or instructive pilgrimage than a visit to the new home of this new flour? The process of milling RYE LOAF is entirely different than that of wheat flour. It requires different machinery. We cordially invite you to call on us, and shall be glad to greet you personally and show you ‘the works.”’ INSTT UNE NS I LL TE TS I IR 1 SPRAIN SIRE Se BON RR Cat es SA: MICHIGAN TRADESMAN — — — = — Every New Household Represents a Possible Customer. Written for the Tradesman. All the hardware trade resulting from June weddings does not cease when the bride is led to the altar. In- deed, the wedding is merely the be- ginning of new possibilities, which the wide-awake retailer will be quick to grasp. To secure a share of the wedding present trade is of course a good stunt for the hardware dealer. But it is even more important for him to make the new home-builders his steady cus- tomers. This is, indeed, the most profitable item involved. While the modern trend is strong- ly toward practical and useful gifts, no married couple will ever find their home fully equipped as a result of the generosity of their friends and rela- tives. There are always additional purchases to be made. New needs arise, which the hardware dealer can meet. In the immediate future there will be many necessary articles to purchase. Now, no one retailer is going to grab all the newlyweds in his com- munity as permanent customers. That is an impossibility. But the retailer who is going to get the larger share of them is that retailer who makes a systematic, businesslike and tactful effort to secure their patronage. How to get the newlyweds into the store, and how to secure a con- tinuance of their patronage, is, there- fore, the dealer’s problem. Quite frequently, it is easier to se- cure business than to hold it. Good advertising will almost without fail attract customers to any store. But service, good service, the best of serv- ice, is required to hold them, The first essential in going after the newlyweds is to know who they are. Presumably, the dealer who sold wedding presents has picked up the names of the contracting parties and their new residential address. These addresses, indexed, give a worth while mailing list upon which to work. The most convenient form of mail- ing list is one compiled on the card index principle. Such a list can be quickly revised, new names added in correct alphabetical order, and names of people removed from the commun- ity just as readily dropped from the list. A first step in a systematic follow- up campaign would probably be a tactful letter of congratulation to Mr. and Mrs. Newlywed timed to reach them on their return from their honeymoon. Incidentally, it might be pointed out that should Mrs. New- lywed discover the need of any arti- cles to complete the furnishing of the new home, they will be sent up at once on receipt of a telephone mess- age. In this connection, a helpful item which should be enclosed with the letter is a compiete list of household accessories, classified according to their use. Cooking utensils should be listed by themselves, laundry goods in another list, and so forth. It would be well, too, to give the range of prices. Indeed, it may be advisable to talk business only in the booklet, and to leave the accompanying letter merely a friendly one of congratulation. This, however, is a matter of tact. Having the newly married couples on a special mailing list, it would be well to devise a follow-up campaign. For this first letter, although it may bring some business is not going to exhaust the possibilities of business- getting, or to make permanent cus- tomers of those it brings to the store. As a rule, circular letters or other advertising literature should be sent out ounce a month to the names on the mailing list. Some merchants state that they have secured the best results from imitation typewritten or mimeographed circular letters, deal- ing with timely goods. “Make your letter as much like a personal talk as you can,” says one merchant. “Get down off your high horse of superior technical knowl- edge, and talk to your prospect just as you would to a friend on the other side of the counter.” I have found that to be good ad- vice. It puts you on a friendly foot- ing with the person who reads the letter. Then, in putting together your let- ter, it is important to fling in a strong argument at last, a sort of clincher in the final sentence or the postscript, something calculated to bring the customer right into the store. Incidentally, it is sometimes a good stunt to set aside a day or two to- ward the end of June as a “June bride’s day.” Extend a general invi- tation through your newspaper ad- vertising to all brides to come in. Have several sections of the store fixed up to represent certain rooms in the home. Have your kitchen, your laundry room, your living room, your dining room—so arranged as to dis- play your lines of stock. This will serve to clearly demonstrate to the customer what necessary articles are lacking from the home equipment. With the small store, where floor space is limited this idea may not be practical. A variation is to set apart a section of the store to represent a single room, and to change the ar- rangements from time to time. Thus, you feature one week a well equipped kitchen; next, a laundry room as it should be; then you demonstrate modern methods of keeping down the dust—by vacuum cleaner, carpet sweeper, etc. During this campaign, whether it lasts two days or two weeks, the store windows should, as far as possible, be dressed specially for the occasion. The store interior, too, should be kept bright, clean and attractive, so as to appeal to feminine customers. The newspaper advertising, too, should be in line with the campaign. Incidentally, personal invitations to the “June bride” events should be sent out, not merely to the standing list of recent brides, but to a selected list of housewives. It is a good stunt to have formal invitations printed on good stationery and to give the do- ings, as far as possible, the flavor of a regular social event. An orchestra is sometimes an attraction. That fea- ture, of course, depends on local cir- cumstances, the size of the store, and the nature of the clientele to which the merchant is catering. Refresh- ments may be served, if deemed ad- visable; a coffee percolator demon- stration will provide the coffee, or a cooking demonstration with a mcd- ern range might be featured. The main thing throughout is for the merchant to put forth a syste- matic, well planned and persistent ef- fort to secure the newly married cou- ples in his community as steady cus- tomers, That is the great object. Any advertising stunts he may adopt are successful only in so far as they help to the attainment of this end. Victor Lauriston. June 19, 1918 AGRICULTURAL LIME BUILDING LIME Write for Prices A. B. Knowlson Co. 203-207 Powers’ Theatre Bidg., Grand Rapids, Mich. CCK SANITARY REFRIGERATORS Conserve Food, Increase Your Profits. | Write at once for Catalog. No. 71 for Grocers—No. 93 for Residences—No. 62 for Meat Markets—No. 51 for Hotels and Restaurants. McCray Refrigerator Co. 844 Lake St.,Kendallville, Ind. Bell Phone 5% Citz. Phone 61366 Joseph P. Lynch Sales Co. Special Sale Experts Expert Advertising — Expert Merchandising 44 So. Ionia Ave. Grand Rapids, Mich. ND " Ask about our way BARLOW BROS. Grand Rapids, Mich. Signs of the Times Are Electric Signs Progressive merchants and manufac- turers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. THE POWER CO. Bell M 797 Citizens 4261 The United Agency System of Improved Credit Service Unirep A\GENCY ACCURATE - RELIABLE UP-TO-DATE CREDIT INFORMATION GENERAL RATING BOOKS now ready containing 1,750,000 names—fully rated—no blanks— EIGHT POINTS of vital credit information on each name. Superior Special Reporting Service - Further details by addressing GENERAL OFFICES CHICAGO, - ILLINOIS Gunther Bldg. - 1018-24 S. Wabash Avenue Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Cool in Summer Brick is Everlasting Grande Brick Co., Grand Rapids So. Mich. Brick Co., Kalamazoo Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co. Rives Junction 157-159 Monroe Ave. :: Foster, Stevens & Co. Wholesale Hardware wt Grand Rapids, Mich. 151 to 161 Louis N. W. June 19, 1918 MICHIGAN TRADESMAN 29 Michigan Hardware Company EXCLUSIVELY WHOLESALE Corner Oakes Street and Ellsworth Avenue, Grand Rapids, Michigan E extend a hearty invitation to our friends of the hardware trade to visit Grand Rapids during Buyers’ Week, June 24-28, and make our store headquarters. We are fitting up our sample room with some special bargains we propose to offer our customers during Buyers’ Week. They will be worth the time and attention of the trade, because the prices will be very attractive. W. A. McIntyre—Eastern Michigan Territory. W. J. Klein—Southern Michigan Territory. A. Upton—Northern Michigan Territory. V. G. Snyder—North Central Michigan Territory. E. F. Goebel—South Western Michigan Territory. R. J. Nichol—Central Michigan Territory. M. J. Kiley—Western Michigan Territory. J. T. Boylan—City. Michigan Hardware Company Exclusive Jobbers of Hardware and Sporting Goods | Established 1912 30 MICHIGAN TRADESMAN June 19, 1918 SHORTAGE OF FATS AND OILS. Need For Measures to Insure Sup- plies After War. In regard to these important com- modities, normal conditions have been turned upside down. Naturally the demand on the United States for mineral oils has been heav- ier than it ever was—with this coun- try occupying the dominating posi- tion. In reference to animal fats, how- ever, the whole world is in a sore plight. Our own supplies dwindled before the war, and the necessity for helping out Europe has tied the situa- tion in a knot. For the past two decades fats be- came deficient in Europe, and now these three years of war have made the shortage acute. Most of the herds of cattle in Europe have been killed off, either because they were needed as food for the troops and the people or because of lack of fodder. In normal times, the American ate butter; there was enough and he could buy it at a possible price. In Europe, there was butter, but not nearly enough. In Germany, they ate about 50 per cent, butter and 50 per cent. margarine, and the manufactur- ing of margarine there had grown enormously. The Hollanders ate but- ter and some margarine, but they made large quantities of margarine for export. The Danes shipped their butter to England and made mar- garine for their own consumption. Austria ate little butter and mostly margarine—if they could afford to pay for it. France and the other Southern countries ate butter to some extent, but they used more oil. The present war has upset all this. Close at home we find butter scarce and way up in price, and we find peo- ple turning toward the use of mar- garine. It is estimated that, during the past twelve months, the manu- facture of margarine in this country has increased by about 90,000,000 pounds, at least. When the war broke out, many countries were fortunate enough to have formulae and processes for man- ufacturing substitutes—and if even these substitutes were not always plentiful, and were not always cheap, yet the people of those countries which had access to the seas have not been wanting for the much needed fats. Right through the war the central empires suffered from a lack of fats. The British swept German shipping from the seas, and ever since, except for some supplies that filtered through from Holland and the Scandinavian countries, the central empires have been very effectively deprived of oils, fats or the seeds or nuts to make the oil from. Of course, the countries at war did not want fats and oils for food only, they also wanted it for the extraction of glycerine, so much needed in the manufacture of high explosives. One of the most flourishing busi- nesses in Germany was the crushing of palm-kernels and copra, for the making of palmkernel oil and cocoa- nut oil, both used extensively there in the manufacture of margarine. The war put an effective stop to that busi- ness. : Practically 85 per cent. of the total shipments of palmkernels (from Afri- ca) came from British possessions, and in normal times most of this was shipped to Germany. Now, the Brit- ish have diverted all this to their country. They absolutely need the oil in England. At first, matters went along rather nicely in England, but with the intensification of the sub- marine warfare, England became cut off from her sources of supply of Dan- ish and Siberian butter and Danish and Holland margarine, and now she has to make it all herself, and, in ad- dition, see to it that there is enough oil in the country for an adequate sup- ply of glycerine. England, at present, must be crush- ing about 250,000 tons of palmkernels per year against only 20,000 tons in normal times. This is a new and flourishing industry for England. On the other hand, poor France, due to the same war conditions, is losing her business. At one time Marseilles was one of the big world centers for oil manufacturing. Since the intense submarine war few ships risk the Mediterranean, and there is an acute shortage in France, several of the oil mills having shut down for lack of raw material. All the neutrals are in sore straits. For three years they have continued selling to Germany at very high prices their own materials, and im- ported, with the permission of the Allies, all sorts of material for their own consumption. Now that they are rationed, they find that they figured too much on the benevolence of the Allies, and that they have sold and shipped too much of their own goods to Germany. We might call the oil- crushing business in all the neutral countries to-day practically at a standstill. America, again, has had to furnish Europe with a good many things which they lacked in Europe or which they had no time to manufacture. Early in the war we were stripped of fats for the extraction of glycerine to be used in the manufacture of high explosives for the Allies. Upon the entry of this country into the war, this demand, naturally, has still in- creased. We have had to supply fats for human food to England, France and Italy, and we supplied it also to neu- tral countries, and we also supplied it during the first two years of the war to Germany indirectly through the neutrals. This country has been fortunate in having several wide-awake oil millers, who immediately increased their ca- pacity for crushing copra, which is the dried meat of the cocoanut and which makes cocoanut oil. This in- dustry has shown wonderful develop- ment in this country during these last three years, and to-day the produc- tion in this country is about seven to eightfold of that of two years ago. This is one of the new industries of the country, to which we owe thanks for enough material to make glycerine for explosives; thanks that we don’t have to pay $1 for a small cake as they do in Germany; and thanks that those of us who cannot afford the price of butter can, at least, buy margarine at a possible price, which, after all, if well made, is just as good as natural butter. The Government very early realiz- ed the importance of this product and has included it among the commod- ities which are to be handled under the control of the Food Administra- tion, and it was also one of the very first commodities the export of which was prohibited. In Europe, also, this commodity is carefully watched by the governments; in England they have gone so far as to take over all stocks by the government and to take over all plants by the government for the duration of the war. As soon as the war ends, and inter- national shipping becomes possible, there will be a wild scramble by all the countries which have been depriv- ed of fats to fill the lack created by several years of war and cessation of production. The British, and rightly so, are go- ing to prevent Germany from getting hold again of the palmkernel oil in- dustry which they got away from her. Moreover, the raw material is produced in British territories, and the British need it, so why should they allow it to go elsewhere? Naturally, the Germans are not particular about getting palmkernels; they used to buy them because they knew how to work them, and could buy them cheaper than other raw ma- terial. The moment they find they cannot buy them at possible figures, they will turn about and buy other materials. The only thing they can buy to replace advantageously palm- kernels is copra; in fact, they would prefer that because it gives them a better oil yield and a better oil. A great portion of the world’s copra supply is grown and cured in parts of the world belonging to England, and since the British need this also, they undoubtedly will put also restrictions on the shipping of copra to their present enemies. This, then, will drive the German buyers into those markets which are under the con- trol of the French, Dutch or the United States, Naturally, France will take good care that none of her raw material goes to Germany, so that in the long run the oil millers in the United States, those of the central empires and those of the neutrah countries will be all competing for supplies in the Philippine Islands and the Dutch East Indies. We cannot expect preferential treatment in the Dutch East Indies, and the Holland- ers, having an industry of their own to take care of, and having ships, will take good care that we don’t get any of their goods, unless we pay more for it than they can stand or their German customers will pay. Of course, we have a very big sup- ply of copra right in our own Philip- pine Islands, but if we leave that a free market after the war is over, Germany may clean that up. How is the United States going to ensure its supply? We Grow-We PACK - We Sell California. standardization of sweet. Arrangements are now perfected giving us our own packing plants in the heart of the prune and apricot growing districts of This is just one more pro- gressive step insuring a control of ade- quate packing facilities and the absolute quality. Place your orders now for Sun- To both dealer and consumer it represents the dominating brand of dried prunes and apricots. California Prune and Apricot Growers, Inc. Main Office, San Jose, Cal. ; A co-operative growing, packing and marketing association rR embracing more than 5,000 growers engaged in A this industry in California, | Sunsweet | ce? ous = tT 2. eT June 19, 1918 MICHIGAN TRADESMAN 31 Bel-Car-Mo a sz" Peanut 10-15- 25-50 Ib. air-tight blue and yellow pails—a size for every Meas, —Can now be had in —QOne Pound Tins Friend Dealer: The new 1 Ib. Tin of Bel-Car-Mo saves you trouble and expense in weighing and packing, besides can be retailed at practically same price as bulk. Sanitary, air-tight pack- ages are preferred by customers as they keep the Peanut NET WGT. 1 LB. ities mic iy Butter moist and sweet. LOE MANUFACTURED BY | Bel-Car-Mo Nut Butter Co. arc LTE rl] Way INTORPORATED GRAND RAPIDS. .W\CH. 4 | Ask Your Jobber Bel-Car-Mo Nut Butter Co. Grand Rapids, Mich. The United States Food Administration is help- ing to sell DEL MONTE Products for you before they go on to your shelves, by urging every patri- otic housewife to use more fruits and vegetables. Take advantage of this opportunity by putting your efforts behind DEL MONTE Canned Fruits and Vegetables. They are true conservation foods that every patriotic family knows about and that every pa- triotic dealer can afford to push. Order through your jobber. CALIFORNIA PACKING CORPORATION San Francisco, California ) RTT yy Ay) wy MN PE 2 MI Ca maa tie 4 a 4 —— eee ae a — al os . ) ji qT lan f (| | (| 4 i) IMPORTANCE OF TURN-OVER. What It Means To the Retail Gro- cer. Bloomington, Ill, June 17—Reply- ing to a recent favor of one of our oldest retail grocer customers, ask- ing our opinion of the relative merits of “cash and carry” plan of conduct- ing a retail grocery business, we wrote him our conclusions which are based on a long experience in the wholesale grocery business, and think they would equally interest others. We have always heard it said, “there is nothing to beat the cash.” Probably that is true, but it certain- ly has its qualifications. For all the good things we get we must give up something—pay something in return. We must, therefore, start with the knowledge that the “cash and carry” plan has its handicaps. Among other things which it must give up are the telephone orders and a large part of the sale of bulky merchandise, such as potatoes, flour, etc., which produce volume. Let us call attention, however, to another plan which, for want of a better name, has been called the “Four-Square” plan. This, in our opinion, thoroughly covers the whole subject and covers it equitably. The “cash and carry” plan is sound as far as it goes, but it stops short of meeting the modern requirements of a large and important class of cus- tomers. It is inadequate to meet the demand for necessary and economical service which the customer has been accustomed to and to which he is reasonably entitled, resulting in a loss of volume which is essential to the successful carrying on of a busi- ness. This is the handicap. The greater possibilities for increased turn-over is its unequaled merit. You are no doubt more or less fa- miliar with the most successful “cash and carry” chain stores—possibly there is one or more in your town. You know they sell merchandise strictly for cash—no exceptions what- ever—and not deliver. Do you also know that one of these companies has over 4.000 of these stores in twenty- nine different states: that their num- ber increased 900 last year and during the same period their sales increased over fifty millicn dollars? An increase of 66.5 per cent.! To describe: and illustrate the “Four-Square” plan, let us suppose that one purchases one of these stores, stock and fixtures—and de- termines to run it on the “Four- Square” plan. How shall it be modi- fied to conform therewith? First: The plan operated by them —the plain “cash and carry” is the first side of the square. No service or credit whatever is rendered. The merchandise is priced at what it is worth on the counter for cash on the counter. Second: Under the “Four-Square” plan, a woman wants to buy a sack of flour or a bushel of potatoes, some- thing which she cannot carry home; the retailer says, “all right—you buy the sack of flour, pay for it, and | will deliver it and charge you what the delivery costs.” Having one price of delivery regardless of quantity, whether it is a single package of yeast or a very large order of assorted groceries is advantageous, for obvi- ously the more he sells the more he could afford to deliver. This gives you two sides of the “Four-Square” plan. Third: Another woman says to him, “I like this method of doing business; I really prefer to pay ‘cash, but there are times when I may not have the money in the house. I would like to arrange to settle my accounts with you every Monday. Can that be done? He replies: “If I accom- modate you in this way I have added a cost to my merchandise which is not contemplated in my selling prices. However, knowing that you will pay your bills promptly each week as per MICHIGAN your agreement, I will gladly accom- modate you, adding to your total bill or to each of your bills that you buy during the week, a small additional charge of 1 per cent. to cover my ad- ditional cost.” Here you have the third side of the square. Fourth: Another woman asks to have both of the above services, or- dering by telephone and avoiding the inconvenience of arranging for de- livery and of having change in the house to pay the C. O. D. bill. The merchant explains to her in the same way. “If I accommodate you I will charge you for the merchandise—the cash price, just what it is worth and what I sell it for cash down on the counter. Now I will add the cost of delivery 5c per order and also add the cost of credit 1 per cent. Yiou buy to-day $2.25 worth of goods—it will be charged to you $2.25 plus 5c plus 2c 1 per cent.), totalling $2.32.’” This gives you the fourth side and completes the “Four-Square” plan. It really gives you four prices for goods but four right prices. Each is fair, each is exact, and together they elim- inate all possible claims of discrimina- tion. Now let us consider the “Four- Square” credit plan. The vitally nec- essary and essential features are: First—Cash for everything and to everybody, except those of known good credit rating, and habitually punctual in the payment of bills. Second—No accounts to stand ac- tive cn your books over thirty days. If for any reason whatever an account is not paid in thirty days entry of, credit items on such account to cease, but let the customer be persuaded to remain on a cash basis thereafter un- til all charges are paid. However, no customer is to have the privilege of a thirty-day charge who receives his pay at shorter intervals, and this plan contemplates that your custom- er’s pay day must be your pay day. Third—All customers who are paid bi-weekly must settle with you every two weeks, and, as above, their credit not to be extended beyond that time. Fourth—Those of your customers who receive their pay weekly should be placed on a weekly basis on your books as above and credit should not be extended beyond that time. There you have the “Four-Square” plan of credit built on a sound credit system, operated in connection with a cash store. Let us call your attention ‘to the fact that this “Four-Square” credit plan yields earnings as well as saves losses. On accounts paid within thir- ty days you receive 12 per cent. per annum for all items so charged; two weeks, 26 per cent, per annum; one week, 52 per cent. per annum. This should pay for your accounting and collecting. If a 2 per cent. instead of a 1 per cent. charge were made, it would doubtless more than pay for cost of collecting and probably cover all bad debts. Two per cent. would not be at all an unreasonable charge to make on all charge items, because 2 per cent. is considered a small cash discount in the retail business. Many merchants give 5 per cent. cash dis- count to ensure quick returns. One cf the most important features to consider is the effect of the “Four- Square” plan on the financially good farmer, the man who insists on a long-winded credit. How is he af- fected by the additional charge of 1 per cent.? This same man can go to the bank at any time and borrow money cn his own note at 6 per cent. Soon he awakens to the fact that he is paying vou 12 per cent. for the privilege of running his account! It will not take him very long to dis- cover how he can beat that game and thus realize his heart’s keenest de- sire. These underlying principles of busi- ness are being brought more to the front to-day, through the develop- ments in the retail grocery business made necessary by the rules and reg- TRADESMAN ulations of the United States Food Administration. By the necessity of limiting purchases you will more cer- tainly and thoroughly learn that prof- it is only made in the turn-over; earn- ings are principally dependent upon the number of turn-overs and adjust- ment of marginal profits to turnovers and expense. Keep constantly in mind the fact that you have not turn- ed over your money until you get it back. Don’t be misled on this point by ex- tending a credit which imposes upon you the burdens of the banking busi- ness in addition to those of the mer- chandising business. If you sell goods on thirty days’ time at the most you turn over the money so used twelve times a year, and make twelve profits per year on that amount of your investment. If two weeks, you turn it over twenty-six times; weekly, fifty-two times a year. There is no feature of the merchandising business which should have your more serious consideration. Suppose you take a dollar’s worth of merchandise and sell it for cash. It is conservative to say that you will turn it at least several times a month —you may turn it five or ten times a menth, but you will at least turn it twice. You sell this dollar’s worth of merchandise, we will say, at $1.10, you turn it at least twenty-four times a year and each time you make 10c; therefore, you will have made a gross profit of $2.40 per annum on that dol- lar invested in your business. Every time you make your turnover, you make your profit. Now suppose another dollar is em- ployed by you on a sound credit sys- tem on a thirty day account. This dollar you turn at most twelve times a year. In order to make this dollar as good an earner as the cash dol- lar what profit must you charge? Twelve is contained in 240, twenty times, so obviously instead of $1.10 (the selling price which you have for cash) you must fix $1.20 as the selling price for thirty day item. “But,” the erocery man says, “this is entirely impracticable—I can’t have two sell- ing prices in my store.” So he aver- ages and makes a selling price of $1.15 for cash and credit sales alike, and what is the result? He charges the man who cannot obtain credit and piys cash, 5c more than the mer- chandise is worth in order that he may give credit to the other. Consider the sale of the same mer- chandise which costs $1 at the follow- ing different prices and terms which yield the same annual earning: Sold at: $1.10 on 24 turns yields gross $2.40 on cash. $1.20 on 12 turns yields gross $2.40 on 1 mo. $1.40 on 6 turns yields gross $2.40 en 2 mos. $1.60 on 4 turns yields gross $2.40 on 3 mos. $1.80 on 3 turns yields gross $2.40 on 4 mos. $2.20 on 2 turns yields gross $2.40 on 6 mos. $3.40 on 1 turn yields gross $2.40 on 12 mos. Note that the merchandise of the same cost must be sold at the above startling difference in price according to the time when it is paid for to produce the same annua! earnings. Further note cash turnover at least twenty-four times, credit sales at most the above stated times. The merchant may know that his cost of doing business is, say 17% per cent., i, e., it cost 17% cents for every dollar’s worth of merchandise sold to pay the total expense of doing business. From this fact is generally established the deplorable fallacv that on whatever he sells at less than a 17%% per cent. profit he is losing money. He fails to consider that. this 17%4 per cent. is an everage or com- posite figure made up of varying per- centages from, say. 3 per cent. to over 100 per cent., and that some of his June 19, 1918 merchandise sold on a 10 per cent. gross profit is showing him a very satisfactory profit instead of a loss, and, because of the frequent turn-ov- er, these items are usually the most profitable in his business. Often the fortunate, skillful or in- telligent man who makes money in the retail grocery business never knows where he,made it. Another who fails to show an earning, or loses part or all of his capital, never knows where he lost it. Paradoxical as it may seem, where he thought he was losing money he was making it. Where he thought he was making money he was losing it. The small-profit, quick turn-over items were the cause of all his earn- ings. To illustrate let us tell you of a recent discussion between the writer when addressing the retail grocers of Stark county, Illinois, and one of the retailers who protested against “the small profit of a penny on a loaf of bread sold on the “cash and carry” plan. He said he was selling loaves which cost him 8c for 9c and thereby making less profit than the cost of do- ing business; that the Government really wanted and expected dealers to make a profit, etc., etc. The writer asked him how many loaves of bread he sold a day. He replied he averaged 100. Then the writer said: “Let us see whether or not you are losing money on this bread. In the morning you invest $8 in bread, and at the close of business you have $9 in your till—you made $1 gross profit. There are 300 busi- ness days in the year. At the end of the year you have made a gross earn- ing of $300 on an investment of $8. How much money have you invest- ed in your business? Eight thou- sand dollars?” to which he replied, “Yes fully that.” The writer then said: consider how a general increase of such sales would have affected the earnings of your business last year. If every $8 used in your business were employed as prefitably as the $8 invested in bread, your gross earn- ings for the year would have been $300,000. Were they that large?” He admitted they were not. The writer then said: “You had, however, some canned goods in your store that cost you $4 a dozen which you sold for $6 a dozen, and thought you were making a nice profit—50 per cent— a dandy profit! There were two doz- en in the case, hence you had $8 in- vested in that case of goods, and you turned it only once a year. This lat- ter $8 invested in ycur business made you a gross annual earning of $4, a clear loss, and yet you thought that was a very satisfactory and profita- ble item.” It is very easy to follow this fur- ther. Sugar, flour and all the staple commodities can be turned over a ereat many times—a small profit makes a satisfactory annual earning, ond it is this principle that the United States Focd Administration is teach- ing the grocery man to-day. It is doing for him what he does not do for himself and teaching him the im- portance of the turnover and that the dollar is not turned over until he gets it hack. The time has come when the gro- cery man must learn that he cannot profitably loan money, as a compet- itor of the banks, on very indifferent credits and put it out—not only with- out interest. but pay his customers for the privilege of taking his money and using it for him. We therefore reach the conclusion that above all other features of re- tail srocerv business the most vitally important is to see that the possi- Silittes and probabilities of turn-over in the different lines of merchandise are rightly and properly considered in fixing vour selling prices and credit nlans and never be unmindful of the fact that vou never turn over your dollar until you set it hack. J. F. Humphreys. “Now let us June 19, 1918 MICHIGAN TRADESMAN Our Forefathers Waxed Strong and Grew Healthy on a Corn Bread Diet They reared a nation on their corn crops. Wheat was scarce then as now, and, if they could win their independence on mush and milk, corn pone and Johnny cake without material resources of any kind except an indomitable will and an uncon- querable determination to secure their rights, we with almost unlimited resources should at least be able to maintain those rights without complaining about a mixed diet of corn meal, rye flour, barley flour and wheat flour. Furthermore, we are going to do it—willingly, cheerfully, thoroughly. We are going to learn and are already learning that we have missed something by not varying our diet more. Look at this assortment of good things— Graham Bread, Rye Bread, Johnny Cake, Corn Muffins, Rye Muffins, Graham Mouffins, Corn Fritters, Rye Rolls, Corn Meal Griddle Cakes, Fried Mush with Syrup, Corn and Rye Gems and: Bread, and a dozen other healthy, palatable, nutritious breads, besides the white flour breads, biscuits and rolls. Of course we are not going hungry! Not with a SURPLUS of ONE BILLION bushels of coarse grains—corn, rye, barley, oats. “What we MUST do is vary our menus—useless wheat flour and more corn, rye, barley and oat products. IT IS OUR PATRIOTIC DUTY. IT WILL HELP WIN THE WAR. When ordering always specify— - ROWENA RYE FLOUR GOLDEN G. GRANULATED MEAL “YES, MA’AM GRAHAM FLOUR GRANENA WHOLE WHEAT FLOUR LILY WHITE FLOUR These goods are all sold under the guarantee of perfect satisfaction or money returned. They are protected by the Rowena Trade-mark—The Sign of Quality. We will be glad to furnish recipes upon request. VALLEY CITY MILLING CO. GRAND RAPIDS, MICH. MICHIGAN TRADESMAN June 19, 1918 VCR MUCK Wt Mi) Patriotic Trims for the Fourth. Written for the Tradesman. By the time this article appears in print Independence Day will be close at hand. Have you planned a suit- able trim for the occasion? If not you are missing a splendid opportuni- ty. The retail shoe dealer should not overlook any chances. The tradi- tions, sentiments and associations of this great holiday should be utilized by the wide-awake merchant. And this year of all years, for pa- triotism is running high in the hearts of our people throughout the length and breadth of the land. Let the peo- ple of your community know that you are a 100 per cent. American shoe dealer. Ideas Plentiful. Fourth of July window trims suit- able for shoe stores are not difficult to attain. You doubtless have on hand most, if not all, of the material necessary to such a trim. Flags, bunting, red-white-and-blue crepe paper, a picture of the Father of this country, the Continental Con- gress, a copy of the Declaration of In- dependence etc. etc. In a general way it may be said that anything that brings vividly to the mind of the passerby date 1776, and the spirit thereof; and then cou- ples it up with the present, and gives some tangible symbol of the spirit of a free people one hundred millions strong that have entered into the present war to win—will make a hit with the public. If you have a large picture of Lib- erty Bell, use it in your trim; if you have a sizeable and presentable pic- ture of the American Eagle, out with him, and put him in a conspicuous place; if you have any old trophies of Colonial Times—an old fife, drum, musket or what not, now will be a good time to work them into your trim. 3ut by all means don’t slight the present. Along with the spirit of ’76 there should be the spirit of 1918. And here your materials are prac- tically unlimited. With pictures of training camps, companies, battalions, the President of the United States, General Persh- ing, the flags of the Allies, and ever so many other things that might be mentioned, you can surely bring your story down to date. Seasonable Shoes. And of course the shoes you dis- play in your Fourth of July trim should be hot weather shoes. Now is the time to push all distinc- tively summer types of shoes. This year that is not only good business, but a patriotic service as well. The people should be buying and wearing this warm weather footwear now, for it will help to conserve heav- ier-wear shoes for fall and winter. Mcre and more as the months go by, it will become difficult for shoe dealers to supply civilian trade with all-leather shoes for heavy wear. Big problems for the shoe industry of this country are looming just ahead of us. As to just how serious these preblems may be, no one is prepared at present to say, 3ut one thing is self-evident; name- ly, it will help everybody in the trade, and tend to lighten the burdens of all, if these summer oxfords and pumps can be moved now while they are seasonable. And it should be the aim of every shoe merchant in the country to do his part in helping to move them. Cid McKay. —_———->-—_—————— The cheerful store suits customers better and it suits the clerks better, too. It makes selling and buying both easier. Merchandise Is King You Should Visit Grand Rapids Buyers’ Week June 24 to 28, 1918 Values in all commodities will be displayed for your inspection. Men of national reputation will speak on subjects of vital importance to all. Make our office your headquarters. Rindge, Kalmbach, Logie Company Grand Rapids, Mich. The Goods! Net Prices! When you receive “OUR DRUM MER” catalogue regularly you always have dependable answers to these two important questions: What is the lowest net price at which | can buy goods? Where can I get the goods? Items listed in this catalogue have the goods behind them. The prices are net and are guaranteed for the time the catalogue is in force. Butler Brothers Exclusive Wholesalers of General Merchandise New York Chicago St. Louis Minneapolis Dallas Plan to visit Grand Rapids during Buyers Week June 24 to 28 Call on us and let us assist you in any way possible to make your stay in the city enjoyable and profitable. + + Herold-Bertsch Shoe Co. Manufacturers of Serviceable Footwear Grand Rapids, Michigan We will have some interesting bargains for our visitors during Buyers’ Week. ~* aq «<< June 19, 1918 Big Repair Business Developed in Few Years. Five years ago A. Wangerin and his son, J. G. Wangerin started in the shoe repairing business in a_ small way in Los Angeles, Cal., under the name of the Progressive Shoe Repair- ers. In two years they have develop- ed a heavy business over the counter, in addition to that of twenty-six lead- ing shoe stores, and they also manu- facture practically all the ancient footwear used by the moving picture colony of Los Angeles. They produce many odd types of footwear, and at present are running through an or- der for 120 boots of the German type, such as are used in the present war in Germany, to be worn by moving picture actors. They have from eighteen to twen- ty-three employes the year around, some engaged on repair work and others on work for the film people. They now occupy the main floor, a full basement and three-quarter bal- cony. Apprceximate dimensions of floor are 18 x 120. The big shoe repairing business en- ables Messrs. Wangerin to specialize and.they employ factory men in the various departments. Mr. Wangerin says he prefers factory men to ordi- nary repairers because when a factory man is trained to do their class of work he does neater work than the ordinary cobbler. For illustration :— they employ a factory heel trimmer to do their heel building because an operator in that department knows how a heel should look after it is finished; then they teach a factory laster to lay soles and make a prac- tical repair stocker of him in a short time. In their upper alteration depart- ment they use nine Singer fitting room machines, and employ practical women factory upper fitters to do this work. The rough rounding, stitching and edge trimming is also _ done by a practical factory operator. The basement is fitted up for a stock fitting and storage room. They dye out their sole leather on a dyeing cut machine having a set of dyes for both soles and heels for all repair pur- poses. The rear portion of the main floor is equipped with a good line of factory machines to handle the film work which is spasmodic. A McKay machine is used to good advantage in handling the film work, as well as being used to do on an average of five to a dozen pair of half soles daily for the repair department. Two men are employed for patch- ing uppers, and by selecting men who are adapted to this work this concern has built a reputation for invisible patching which is greatly appreciated by their customers. For hand turning and in seaming welts on repair worka man of the old school is employed. In discussing the details regarding their system in handling the work Mr. Wangerin said: “When a shoe comes to us to be repaired, the customer’s requirements are written on a tag and the shoe is carried through the works with these orders indicated on this tag. Our machines are so arranged that the work is done in rotation. Stitching, heel slugging, the pound- MICHIGAN TRADESMAN 35 ing out of the soles or leveling, edge’ trimming, edge setting, heel and bot- tom scouring, burnishing and polish- ing. When the shce is completed, the operator places it on a table and we inspect it before it is put into a new carton, The ticket with number is clamped to the outside and the bores are numerically arranged on a shelf waiting for the customer to call with duplicate ticket. bered. Stock is all num- “The young woman who takes in the repair work on the floor is very successful in selling shoe repairing, on account of knowledge of the repair business. Her advice is greatly ap- preciated by customers, as the major- ity are unfamiliar with the amount of work necessary to put a shoe in good condition.” When the old way of cobbling is considered it is wonderful to think that this concern has six men in the sole and heel department, two men in the patch department, one man in the hand turn department, two girls in the fitting department, one man in the stock fitting department, two polish- ers and cleaners, two special sales folk to sell shoe repairing, one out- side salesman and four men who de- vote their time to theatrical photo play and costume work.—Shoe Re- tailer. What Your’ Fifty-Dollar Bond Will Do. It will protect 1,000 soldiers from smallpox and 666 from typhoid. It will assure the safety of 139 wounded soldiers from lockjaw, the germs of which swarm in Belgian soil. It will render painless 400 opera- tions, supply two miles of bandages enough to bandage 555 wounds. It will care for 160 injuries in the way of “first-aid packets.” It will furnish adhesive plaster and surgical gauze enough to benefit thou- sands of wounded soldiers. Every purchaser of a Liberty loan bond performs a distinct individual service to his country and to our boys fighting in France. Liberty _———o oO Groft that doesn’t come out in the washing may show up in the ironing. Special Sales John L. Lynch Sales Co. No. 28 So Ionia Ave. Grand Rapids, Michigan Michigan Shoe Dealers Mutual Fire Insurance Company Fremont, Mich. Our Responsibility Over $1,500,000 We write insurance on all kinds of mercantile stocks and buildings at a discount of 25% from the Board Rate with an additional 5% discount if paid within twenty days from the date of policy. Grand Rapids “Buyers’ Week” Are You Coming? We do not believe you can afford to miss it. Come and make our store your headquarters, and look over a number of Attractive Bargains First come, first chance. All seasonable merchandise. Remember the dates June 24-25-26-27-28 Grand RepidsShoe @Rubber@ The Michigan People Grand Rapids Stop That Waste By selling your customers better shoes Rouge Rex Shoes Hides Man Power Money All of which our government needs to win the war. SAVE In doing so you build business for the future. Rouge Rex customers come back and bring their friends with them. Hirth-Krause Company Tanners and Shoe Mfgs. Hide to Shoe Grand Rapids, Michigan ARE BEL AT 36 MICHIGAN TRADESMAN. June 19, 1918 Michigan Poultry, Butter and Egg Aseso- clation. President—J. W. Lyons, Jackson. See Hurley, De- tro! Secretary and Treasurer—D. A. Sent: ley, Saginaw. Executive Committee—F. A. Johnson Detroit; H. L. Williams, Howell; C. J Chandler. Detroit. Food Administration Considers Dairy Products in Bulletin. The U. S. Food Administration has just issued a new bulletin “Food Ques- tions Answered,” from which its atti- tude toward the use of dairy products may be judged. We make the follow- ing extracts: Cheese. Why are we not asked to save cheese? Because we have a plentiful supply on hand in addition to that needed for exports. How much cheese did we import in 1914? An average of over 5,000,000 pounds every month, How much did we import in August, 1917? Half a million pounds. What is the food value of one pound of cheese? American pale cheese contains 130.6 grams protein, 162.8 grams fat, 1.35 grams carbohydrates, and furnishes 2.055 calories (according the Atwater and Bryant). It equals one pound of fat meat in energy value. Is cheese made of whole milk or skin milk? Most of it is made of whole milk. Since the butter supply is limited, why not make cheese of skim milk and use cream for butter production? Because cheese is made when there that all of it could not be put on the market or consumed as milk or butter. It is really a by-product of the dairy industry. What per cent. of the milk produced are such quantities of milk on hand is made into butter and what per cent. goes into cheese? Sixty per cent. to butter, 5 per cent. to cheese. What is cottage cheese made of? Skim milk, buttermilk or sour milk. Is cottage cheese nourishing food? Yes. It is rich in protein and in price it is one of the cheapest protein foods now available. What does a pound of cottage cheese represent as protein value in terms of other foods? One pound of cottage cheese is equiv- alent to 1.27 pounds sirloin steak, 1.37 pounds chuck rib beef, 1.53 pounds fowl, 1.46 pounds fresh ham, 1.58 pounds loin pork chop. What other products are made of sour milk or buttermilk? Skim-milk cheese, hard cheese, sour- milk drinks, all of which are whole- some, casein and milk sugar. What place has cheese in the diet? It is a substitute for meat and should be eaten as a dish instead of a tidbit. Dairy Products. What are the dairy products? Milk, cream, butter, cheese, ice cream, etc. What are the distinctive qualities of milk, butter and cheese? Milk is called a “perfect food” be- cause it contains all the food elements in nearly the right proportion for proper nutrition and in the most digestible form; butter is probably the most at- tractive fat and is 100 per cent digesti- ble; cheese has high protein value and is a good substitute for meat. Why is the number of dairy cattle in Europe diminishing ? Because Europe has had to eat many dairy animals; because shortage of la- bor has reduced fodder and help neces- sary for the herds; and shortage of shipping has limited the amount of im- ported fodder. Why do the Allies turn to us for dairy products? Because supplies reaching them from Scandinavia, Holland and Switzerland are now largely cut off, and shipping can not be provided to bring food from Australia and New Zealand. Why should we encourage our dairy industry? Because children need plenty of milk and butter; because the world faces a shortage of milk and butter; and_ be- cause dairying is fundamental in much of our agriculture. How can we use dairy products most wisely ? By using butter only on the table; by using more skim milk and sour milk Hilfer Co., 1205 Peoples Life Bldg., Chicago. (M-211) Dandelion Vegetable Butter Color rfectly Pure Vegetable Butter as’ and soe that i with the food laws of every State and of Genuine War Economy pure M. f th penn the United States. a Manufactured by Wells & Richardson Co. are so delightful when flavored in 1 with Mapleine, that they have be- Burlington, Vt. come permanent articles of Amer- ican diet. Blue Vitrol, Nitrate of Soda, Acid Phosphate, Paris Green, Arsenate of Lead Reed & Cheney Company Grand Rapids, Michigan Crescent Mapleine “ Order of your jobber or Louis SERVICE PIOWATY QUALITY Largest Produce and Fruit Dealers in Michigan Edelweiss—It’s IT M. Piowaty & Sons of Michigan MAIN OFFICE, GRAND RAPIDS, MICH. Branches: Saginaw, Bay City, Muskegon, Lansing, Jackson, Battle Creek, Kalamazoo, Mich., South Bend and Elkhart, Ind. Onions, Apples and Potatoes Car Lots or Less We Are Headquarters Correspondence Solicited ss Vinkemulder Company GRAND RAPIDS re! MICHIGAN Send us your orders ALL KINDS FIELD SEEDS will have quick attention. Moseley Brothers, GRAND RAPIDS. MICH. Both Telephones 1217 Pi ¢ St. and Railroads Rea & Witzig Produce Commission Merchants 104-106 West Market St. Buffalo, N. Y. Established 1873 United Seates Food Administration License Number G-17014 Shipments of live and dressed Poultry wanted at all times, and shippers will find this a good market. Fresh Eggs in good de- mand at market prices. Fancy creamery butter and good dairy selling at full quota- tions. Common selling well. Send for our weekly price cur- rent or wire for special quota- tions. Refer you to the People’s Bank of Buffalo, all Commercial Agen- cies and to hundreds of shippers everywhere, We Buy We Store We Sell GGS GGS GGS We are always in the market to buy FRESH EGGS and fresh made DAIRY BUTTER and PACKING STOCK. Shippers will find it to their interests to communicate with us when seeking an outlet. We also offer you our new modern facilities for the storing of such products for your own account. Write us for rate schedules covering storage charges, etc. WE SELL Egg Cases and Egg Case material of all kinds. Get our quotations. Kent Storage Company, Grand Rapids, Michigan E. P. MILLER, President F. H. HALLOCK, Vice Pres. FRANK T. MILLER, Sec. and Treas. Miller Michigan Potato Co. WHOLESALE PRODUCE SHIPPERS Potatoes, Apples, Onions Correspondence Solicited Wm. Alden Smith Bldg. Grand Rapids, Mich. e > a < 2 < > « * « . 4 a » ¢ 2 4 le a r c # ‘ , 2 < ~ et o 4 . ag ~ & an 5 a, ° o A = 4 a oy o * » du > , . i ¥ ' ey < =a “{ “a iy v - * - * * a “di ¢ i” “ ° June 19, 1918 and more whole milk; by wasting no milk or butter. May we use ice cream freely? Ice cream is a healthful food and offers an excellent way of using milk products. But it contains sugar, which is one of the foods we wish to save. Patronize dealers who use corn syrup and honey in place of sugar, and when making it at home, always use sugar substitutes, Fats. Do Americans eat too much fat? As a nation we have a reputation of being the greatest fat eaters and wast- ers in the world. Why is it necessary to save fats? Because fats have high value as ener- gy-producing food of a sort specially needed by soldiers; and because they are needed in the manufacture of high explosives, for the lubrication of ma- chinery, and for ointments. What are the animal fats? Cream, butter, lard, and fats of all animals. What are the vegetab’e fats? Olive oil, cottonseed oil, corn oil, and oil from nuts. Why may vegetable fats be used more freely than animal fats? Because the animal fats are needed for the Allies, and we have stecks of vegetable fats. Is there any difference in the value of animal and vegetable fats in cooking ? No; vegetable fats are just as good 2s animal fats. Is there any essential difference be- tween fats and oils? No; fats are solid at room tempera- ture and oils are liquid. Is our lard supply decreased? Yes; the total production of lard in 1916-17 was 22,500,000 pounds less than in the previous year. It began to show decided increase in the spring of 1918. How can we save fats, especially animal fats? By frying less; by saving meat drip- pings; by using butter only on the table; by using substitutes for lard; by wasting no soap. How much fat should an adult con- sume daily? Not below forty grams (about one and one-half ounces) and many will prefer fifty grams (about one and three-quar- ter ounces) or sixty grams (a little over two ounces). ‘Milk. Does the Food Administration ask larger us to decrease our consumption of milk? , No; nor attempt to substitute other foods for it. Use all the milk. Chil- dren need plenty of whole milk. Use sour and skim milk in cooking and for making cottage cheese. Tf I can not afford whole milk, shall I get skim milk? Yes, skim milk is an excellent food. Try to make up for the lack of fat in some other way. But remember that children should have whole milk. MICHIGAN TRADESMAN 37 Is milk a cheap food compared to its food value? Yes. Even at 12 cents a quart one gets protein as cheaply as in meat at 25 cents a pound, eggs at 35 cents a dozen, or fresh cod at 20 cents a pound. How can we avoid wasting any milk? By using all remnants of sour milk, cream and buttermilk in cooking and for homemade cottage cheese. How. much milk does ‘a child need each day? At least a quart up to the age of 6 years; after that at least a pint up to the age of 12. Does an adult need milk? Under normal conditions it is not absolutely necessary as it is for chil- dren, but it is nevertheless a desirable food for adults. What is the nourishment in skim milk. It contains all the protein of whole milk, contains lime, phosphorus, milk sugar. What is the food value of milk? Skim Milk. > per cent. water. 3 per cent. unavailable nutrients. 3.3 per cent. protein. 3 per cent. fat. 5.1 per cent. carbohydrates, .5 per cent. ash. Whole Milk. 87.0 per cent. water. 5 per cent. unavailable nutrients. 3.2 per cent. protein. 3.8 per cent. fat. 5.0 per cent. carbohydrates. .5 per cent. ash. One pint of skim milk furnishes 170 calories; one pint of whole milk fur- nishes 310 calories. Why is milk so important a food? Because it is the most complete and well balanced of any single food and is a vital food need for babies and chil- dren. How much ,milk does the United States produce annually? About 33 000,000,000 quarts annually. How is this milk usually distributed ? 4.3 per cent. goes to feed calves. 6.6 per cent. goes into production of ice cream and condensed milk. 89.1 per cent. is used in butter and cheese making and for fluid use. a - A little learning is a dangerous thine—esvecially if it is something a man’s wife has learned about him. 90.5 Help to Win the War You can’t go to the trenches or nurse the wounded on the blood-soaked fields of France, but you can do the things at home that are necessary to the winning of the war. The supreme problem of the war is the salvage of men—the saving of man- power. The great food staples must be conserved. There must be no waste. Weare sure of a good crop of wheat—but we must not waste it. When we eat wheat we must be sure it is the whole wheat. It is man’s staff of life, the food to fight on and work on. We cannot supply the normal demand for Shredded Wheat Biscuit but we are doing the best we can under the limita- tions placed upon our output. Made only by The Shreided Wheat Company, Niagara Falls, N. Y. Knox Sparkling Gelatine A quick profit maker A steady seller Well advertised Each package makes FOUR PINTS of jelly H ARNESS OUR OWN MAKE Hand or Machine Made Out of No. 1 Oak leather. We guarantee them absolutely satisfactory. If your dealer does not handle them, write direct to us. SHERWOOD HALL CO., LTD. Ionia Ave. and Louis St. Grand Rapids, Michigan Perkins Perfect Salted Peanuts are sold to those who demand high grade goods. Order from your jobber today. Perkins Brothers, Inc. Bay City, Michigan ; eae a Loose Sugar Loss Sheer Waste Many paper bags of sugar break while being wrapped or delivered. Many pounds of loose sugar are thus wasted. Franklin Package Sugars save this loss No broken paper bags. No spilled sugar. No scoop- ing and wrapping. The sturdy car- tons and cotton bags are weighed, wrapped and sealed b¥ machine in the refinery. Theyare ready to put in your customers’ hands. The Franklin Sugar Refining Company PHILADELPHIA ‘‘A Franklin Cane Sugar for every use’’ Granulated, Dainty Lumps, Powdered, ‘Confectioners, Brown 38 Prices for Salmon, Prunes and Raisins Named. Prices have been announced for Co- lumbia River Salmon on the basis of $2 for halves, $3.25 for flats, $3.15 for talls and $3.95 for olds. While, of course, these prices are high they are only about what was expected. In fact, the trade has made up its mind that high prices are in order this sea- son and almost anything that can be named would hardly cause any sur- prise. The only question is as to whether or not it will be possible to sell the salmon at these figures, in- asmuch as the public has shown a disposition to curtail consumption when prices are too high. The nam- ing of Tuna fish prices has been post- poned indefinitely owing to a new complication that has arisen, namely, the refusal of the Japanese fishermen on the Pacific Coast to accept the price fixed by the Government of $95 They have refused to fish and the question is now open, so that it will have to be threshed out all over again. So far there has been no fish- ing of any consequence, so thet the postponement of the naming of prices is working no hardship. per ton. Announcement is made from Wash- ington that maximum prices of 8'4c per pound net to the prune growers and 5'%c per pound to grower: of raisins for 1918 crops had been ap- proved by the Food Administration. These prices are higher than were generally looked for, as 8c had been expected for prunes and not over 5c for raisins. The growers, however, seem to have convinced the Admin- istration that the labor situation and increased costs justify these in conjuction with the shorter cron of prunes this year. It is believed. however, that with regulation al! along the line the consumer will not appreciate this advance in price as much as he would have done other- wise, for the announcement stated that labor conferences will determine the margins to various handlers of the crops for which retail prices can be computed. Speculation will, of course, be entirely eliminated, as the principle will be strongly enforced of moving goods from the producer to the consumer in as direct a line as possible. Trading will not be permit- ted before July 15, so that between now and that date jobbers are expect- ed to be able to outline their require- ments so that a great deal of the re- adjustment that comes later in the season will be avoided. Jobbers here. of course, regard the prices as high but hope that the margins to be es- tablished later will equalize values. —_22+____ For Dealers in Flours and Meals. Heavy losses of flours and meais will occur in hot weather unless care- ful attention is given to storing them. Such losses at this time, when breadstuffs are so necessary to the Allies and ourselves, must not hap- pen. Consider your needs and do not overstock. See that flours and meals are in good condition when purchas- ed. Spoilage of stock on hand can be prevented, prices MICHIGAN TRADESMAN NEW DICK’S “BLIZZARD” Special Demonstration for Dealers during Buyers’ Week ‘b Clemens & Gingrich Company Wholesale Distributors COMMERCE and CHERRY GRAND RAPIDS, MICH. June 19, 1918 S Pa =? Ne Qa *t r a) wy ONNOd 3NO va PIE RLE BLUE VALLEY BUTTER is good butter These are strenuous times for the retailer. How many of your “lines” are money makers? Is your butter department a “money maker” “loss taker?” or a We can help you develop your butter trade to high water mark. A pleased customer will come back. Blue Valley print butter will please. Write us for particulars or come and see us when in Grand Rapids or Detroit. ‘b Blue Valley Creamery Co. Grand Rapids, Mich. Detroit, Mich. FOR SALE! A GOOD CLEAN GROCERY STOCK, FIXTURES, ALSO ELECTRIC FEED MILL, OTOR, Ee . DOING STRICTLY CASH BUSINESS, MOSTL Y FARMER BUSI- NESS. DOWNTOWN LOCA- TION AND REASONABLE RENT. WIitlL SELL AT REASONABLE PRICE. FUR- > + THER PARTICULARS ON REQUEST. A GOLDEN OP. PORTUNITY FOR SOME ONE. ADDRESS: Joseph Shalin, 314 E. Front St. Traverse City, Mich. Watson-HigginsMls.Co, GRAND RAPIDS. MICH. Merchant Millers Owned by Merchants Products sold by Merchants Brand Recommended by Merchants NewPerfection Flour Packed In SAXOLIN Paper-lined Cotton, Sanitary: Sacks Ceresota Flour Always Uniformly Good Made from Spring Wheat at Minneapolis, Minn. Judson Grocer Company The Pure Foods House Distributors GRAND RAPIDS, MICHIGAN ‘ PN et June 19, 1918 Keep them in a cool dry place where there is plenty of air. Use your oldest stock first—never pile new stock on the old. If you have a large stock of any line make a special effort to quickly, Keep your place clean—not just the floors and counters but also your stock room, windows and every inch of shelving. Keep the containers or cases, pack- ages or tins clean. Shift the packages, turn them over occasionally. move it Weevils are responsible for much loss every year. Don’t permit a sin- gle package known to have weevils in it, to remain in your storeroom. Watch especially your stocks of rye and graham flours, cornmeal, hominy and oatmeal. —_>---2—____ Boomlets From Bay City. Bay City, June 18—It was an in- spiring sight as thousands of the school children of our city marched in the parade that was one of the features of the Flag Day observance last Friday. O. E. Sovereign, Bay City member of the War Board, delivered ai ad- dress before the members of Bay Council Saturday — evening. Mr. Sovereign recently visited Washing- ton and New York and his statements regarding the conditions in these cities because of the war prove con- clusively that the people of the East and South are making greater sacri- fices than residents of Michigan. He stated that U. C. T. men in Michigan could materially aid our Government in various ways and instructed those present as to the best methods to pursue. His address was interesting MICHIGAN TRADESMAN and instructive. Please visit us again, Mr, Sovereign. Henry Boss, Saginaw, who repre- sents the Bay City Hardware Co. in Northern Michigan territory, had a portion of one of his fingers cut off last week by a door, which was closed suddenly when he was at the store o. E. J. Bonehard, Tower. _ Frank Bartlett, general merchant, Quick, has sold his stock to Frank Zeldic, who has taken possession. Mr. Bartlett will engage in farming, The Hotel Ottawa, Cheboygan, has been re-opened by Fay C. Hall. The name of the hotel has been changed to Fay Hall. R. S. Richards, who has been at Mercy hospital several weeks, is rap- idly recovering and has been inform- ed by his physician that he may re- turn to his home in ten days. J. H. Belknap. —_>+>____ Nothing More to Say. There was once a Scotch farmer famed for his strength, who was often challenged by people from a distance who had heard of his reputation. One day there arrived from London Lord Darby, a well-known amateur athlete. He found the Scot working in a field. “Friend,” said his lordship, after first tying his horse to a tree, “I have come a long way to see which of us is the better wrestler.” Without saying a word the farmer seized him round the middle, pitched him over the hedge and resumed his work. His lordship slowly gathered himself together, whereupon the farm- er said, “Weel, hae ye onything mair tae say tae me?” “No, but perhaps you'll be so good as to throw me my horse.” 2-2. There is nothing so apt to make a man economize as the lack of money. 39 Stands for Something HE BROOKS family has been engaged in the confectionery business for twenty-eight years. They have built up a business second to none in their line. Their goods are known in several states and are universally conceded to be the stan- dard of purity and excellence. Why is this? Because the Brooks family have devoted their best energies for 28 years to Making the Brooks Name Goed in every avenue in which they have exerted their influence. This is the reason they have reaped their reward. This is the reason people insist on having Brooks’ candies. Because the most discriminating trade demand Brooks’ goods, wise merchants han- dle them. Retail dealers visiting in the city Buyers’ Week are invited to call and inspect the most complete and most sanitary confectionery establishment in the country. A. E. Brooks & Co, Grand Rapids Barclay, Ayers & Bertsch Co. 321-323 BOND AVENUE Grand Rapids, Michigan Jobbers in Pipes, Valves, Pumps, Sinks, Roofing and Mill Supplies We extend a cordial invitation to all our customers and friends to call and see us BUYERS’ WEEK, JUNE 24--28, 1918 MICHIGAN TRADESMAN MMERCTAL TRAVELEB Pvv SVN ANU = = . 7 - = = = B LL — —_— Bonus Plan Brings Three Results. We employ six salesmen in our wholesale business, and all of them work on a bonus plan of salary pay- ment. Our method gives us several desirable results. In the first place it automatically encourages the men to make a large volume of sales: and. in the second place, it encourages them to push the lines we want push- ed. Finally, it effectively discourages price cutting. An incidental resuit is that it encourages our salesmen to save money. We have three kinds of bonus pay- ments, which we divide into class A, class B, and class C, for the sake of convenience. A class A bonus en- titles the salesman to $5, a class B bonus to $3, and a class C bonus to $1.50. These bonuses are awarded on the basis of unit sales. With us a carload of lumber is a unit, for in our whole- sale department we sell nothing less than that amount. The salesmen know exactly on what basis the bonuses are awarded. For example, we may place on the bonus list a kind of lumber on which we are slightly overstocked. The price is fixed and the salesman receives the bonus for every carload of that lum- ber which he sells at the fixed price. Our salesmen have a certain slight latitude in quoting prices to custom- ers. They know, however, that if they cut prices they will do so at their own expense, because a cut price means a forfeited bonus. A salesman may forfeit his bonus on an individual sale, however, if he feels it is wise for him to do so, and still gain a bonus on his aggregate sales. We always set a sales quota for each salesman, and this quota increas- es from year to year. When the sales- man more than makes his quota for any year, he receives a bonus on each additional unit of sales. This bonus he receives entirely aside from the fact that he may have received class A, B, or C bonuses on the individual carload sales. In some _ territories where the competition is exceedingly keen, the salesmen find it to their ad- vantage—and anything which is to the salesman’s advantage is also to the company’s advantage—to try for the aggregate bonus rather than fcr the individual bonuses. Where the competition is not so keen, it is often better for the salesman to strive for the individual bonus and to let the aggregate take care of itself. Every time that a salesman earns a bonus, we send him a certificate showing that he has earned the bonus. The salesmen, almost without excep- tion, keep these certificates and figure up how much they are earning on their bonus accounts. They are anx- ious to see the amount climb: but, as a matter of fact, they are no more anxious to see it climb than we are because the company benefits every time the salesman earns a bonus oi any kind. Especially important, however. is the encouragement fer thrift in the salesmen that the plan provides. At the end of the year a man finds he has due him on the company’s books perhaps $1,200 or $1,500. He has had enough money to live on comfortably during the year and he is probabiy in no immediate need of the addition- al sum. He may, perhaps, have some im- mediate use to which he wants to put $200 or $300; but the bulk of it is usually invested and saved. The men themselves realize and appreciate this point, and it is one of the things that has encouraged them to stay with us. The plan does exactly what we want it to do. It increases sales at a pop- ular price; and, by manipulating the bonuses, we are able to induce our salesmen to move the goods we are most eager to have moved. William F. Severn. —_22.-s—___ Open Letter To Harry Hydorn. Corn Cob Corners, June 17—Spring has come again and the Spring Poet buddeth out with the rest of the weeds —the Skunk Cabbage of the Human Garden, therefore it is open season now for the above named pest and also time for the Sprayer to get busy with the Lime and Sulphur, Whale Oil and Shot Gun—anything which will exterminate this Ancient Scourge of Society. Knowing you to be a Knight of the Hoe, the following effusion will in all probability bring tears to your eyes and a lump in your throat, not especially because of any pen pictures portrayed in this “pome” which takes you back to your boyhood days down on the farm, but through sympathy for a fellow farmer who stoops so low as to write spring poetry. I did not tell you that I have taken unto myself a small truck garden of two acres at Corn Cob Corners where I hole up at night and on Sundays and delve into the bowels of the earth dur- ing my spare moments during which periods I am inclined to break into verse or most anything else equally rash. I have recently paid up my acci- dent insurance so in case you operate upon me with a shot gun, my widow will be well cared for. All T ask of vou isto write on the head board, “He Was a Good Farmer And He Died Game.” So, here it comes: THE MAN WITH THE HOE. Under the spreading Hollyhock, Old Farmer Browny stands; That grand old Knight of the Pumpkin Vine Mopping his face and hands. You can see him out with his little hoe Toiling at break of day, Annihilating Potato Bugs With Tobacco Juice and Spray. *Though he’s a Lemon in the Garden of Love, He's a Pippin in the Garden of Fame; For the Squashes and the Cauliflowers All call him now by name. He can tell you just what time to plant, In the light or the dark of the Moon; At early morn or evening late And when not to sow too soon. He can talk on of the market price— What Spuds will be worth in the fall; This wizard of the Cabbage Patch, Of Garden Truck knows it all. crops, He drives with his load on Saturday To the country store near by; And pulls up late at the barn yard gate With a comfortable load of rye. And when the wintry days have come, And crops are all stowed away, He and Farmer Boyce near by Meet and at poker play. And guzzle the old hard cider, The two old Baptist Bucks, Then go to church on Sunday And pray for better lucks. So when the final ‘‘cash-in’’ comes, To shake this world of greed, They'll plant the two old codgers And let them go to seed. Side by side in the corn field, Away from strife and toil, Where they'll be at their best—even in Death They will fertilize the soil. Wilbur Brown. ee ee The Patriotic Flat Dweller. I cannot build a_ battleship. I cannot raise a hog, But I'll do this for Uncle Sam: I'll keep no woolly dog! Ae One half block £osf of the Union Station GRAND RAPIDS NICH June 19, 1918 HOTEL HERKIMER GRAND RAPIDS, MICHIGAN European Plan, 75c Up Attractive Rates to Permanent Guests Popular Priced Lunch loom COURTESY SERVICE VALUE Beach’s Restaurant 41 North Ionia Ave. Near Monroe GRAND RAPIDS, MICHIGAN Good Food Prompt Service Reasonable Prices What More Can You Ask? LADIES SPECIALLY INVITED Automobile Insurance * .2bselue If you insure with an ‘‘old line’’ company you pay 33'//3% more than we charge. Consult us for rates INTER-INSURANCE EXCHANGE ; of the : MICHIGAN AUTOMOBILE OWNERS 221 Houseman Blidg., Grand Rapids, Mich. OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.00 and up EDWARD R, SWETT, Mgr. Muskegon sus Michigan CODY HOTEL GRAND RAPIDS $1 without bath RATES i $1.50 up with bath CAFETERIA IN CONNECTION REMEMBER CITIZENS LONG DISTANCE CIRCUITS ARE COPPER METALLIC oe NDE a ee ew yz UBT Direct Connections with 250,000 Telephones in Michigan: 117,000 Telephones in Detroit. CITIZENS SERVICE SATISFIES CITIZENS TELEPHONE COMPANY The trail of 10 cent smoke that costs the smoker only 6 cents at its source. The Woodhouse Co., Distributors, Grand Rapids, Michigan Miss Detroit —The 6-cent Cigar with the 10-cent Taste. 49 ’ s e 4 a < » * ~ * > 4 > ” A 4 s e ~ —— 4 a < > * ~ ~ > 4 > _ 2 x : % ¢8e > . - i i 3 je i C « ‘| te ¢ « ” if »* an 1 8 . * 4 2 < ' ~ » t * * 4 i t iY < < ~~ 4 & ed ‘ ‘ ‘ ° 7 OE ¥ June 19, 1918 UPPER PENINSULA. . Recent News of the Cloverland of Michigan. June 17—The new Hickler House is again open to the public, J. Nicholson being proprietor. The hotel has been re- furnished and decorated throughout and is now one of the niftiest little hotels in the Soo, catering to tourists and transients. It will be appreciated by the traveling public who are looking for ac- commodations in the East end. Fred R. Price, the enterprising drug- gist, made a visit to Grand Rapids last week. Dan McDonald, proprietor of the hotel et Raber, has openec up nis place of business again with a full line of soft drinks, confectioneries, ete., and will be pleased to see his friends who have been in the habit of stopping, going to and from Raber. The auto traveling public will be more than pleased to note that Dan is again doing business at the old stand. Chas. Hall, the popular hardware sales- man who left a good job to take up his duties with Uncle Sam, returned _ last week from Camp Custer to visit his best girl and numerous friends who were more than pleased to see him. Charley is looking the picture of health and en- joys camp life. Chartey says the Trades- man is the leading paper on file at the Y. M. C. A. huts for the boys up in this part of the country, and they eagerly watch for news from their home towns. It is all that many of them are able to obtain. It is beginning to look like summer around the Snows, as the Elliott House opened for the season June 24, Every- thing is in readiness and a busy season is looked for. Mrs. R. §. Melcher, proprietress of the Islington Hotel, is making some im- provements on the building and will open the hotel in the near future. The Cedar Inn, at Cedarville, has been leased by H. P. Hossack & Co. for the season and is being prepared for opening soon. Mr. Hossack has engaged the services of Arthur Johnson, the well- known hotel man, aS manager. Mr. Hos- sack is very enthusiastic over the suc- cess of the famous hotel and is at present making plans for entertaining his guests. Bert Cady, one of the famous guides in Northern Michigan, will be on the job meeting the boats and seeing that the guests are entertained in the most fitting manner. “If the average man would: only keep a well controlled mouth the rest of his MICHIGAN TRADESMAN faults might be endured without un- usual difficulty.’’ Much interest is being taken in the rane of the Upper Peninsula airs this year. A _ preparatory. get- together meeting of the various secre- THE WHOLE COUNTRY IS AROUSED Co directors of this circuit will e held at the Soo, Thursday, June 20. The delegation will meet with the Board AGAINST of Education, Chippewa county super- : visors and Commercial Club and will be the guests of the Chippewa County Agri- cultural Society. Special attractions will be put on this year for the fairs. The object of the gathering is to exchange experiences and suggestions of the vari- ous fair managers. G. M. Smith & Co., of Trout Lake, have disposed of their entire stock of groceries to Werlin & Martin. Mr. Smith will continue with the dry goods depart- ment only. George Grazier, the leading barber of Naubinway, has added a side line to his establishment and is buying old _ iron, bottles, rags, ete. Pesci the Bo ce in the neighborhood woke up the other : : morning and was unable to find their Automatic Sprinklers solve the ques- cook stove. The lady learned later that some enterprising boys had sold it to the new junk man. This is some com- ¢ 4 $ 2: bination and the only one of its kind tion and provide a suitable and effi on record here. Michel Dodge, well-known ticket agent i d G 5 h ith for the Arnold Transit Company, at Mackinac Island, is back on tpe job for cient reme y- et in touc wi us the summer after having spent the win- ter in the South. The barbers of Newberry are taking advantage of the high priced conditions and have raised the price to 25¢c for a shave and 50c for a hair cut, with sham- pooing and extras in proportion. Now is the opportune time for the safety razor man to get busy and open a night school te relieve the situation. e e D. K. Moses, proprietor of the Leader, was a business visitor here last week. oenl x prin e William G. Tapert. _————--_ 2. o-o Confections—All popcorn confec- e tions, such as Cracker Jack and Shot- Heating Co. well checkers, have advanced to new figure. Hundred prize package goods ‘ @ « are $5.50 per case; plain, 100 packages, Grand Rapids, Michigan $5.25, putting this line to a seven-cent package retail. The cost of popcorn, molasses, nuts, cartons, etc., makes Detroit Office, 909 Hammond Bldg. the change. Popcorn that will pop 60 to 70 per cent. brings 18@25c per Ib. wholesale now. Go Segxo WKS Your Attention is called to Buyers’ Week to be held in Grand Rapids from June 24th to 28th in- clusive. We shall then offer some very attractive prices on our entire stock of Summer Millinery also a good showing of Sport Hats for touring and resort trade. Will appreciate a call from you. Commerce Ave. and Island St. Corl- Knott Company Grand Rapids, Michigan = ele iooarsncoemnecnemetaraapratees ts npn —- m= rena eneneeennr eg 42 MICHIGAN TRADESMAN June 19, 1918 ~N baad (f mn) ry KJ 1) aver . ( TA (CLUQS < GS a (eur e = mf wi) WILY, 42 50 Dutch Masters Six .. 42 50 Dutch Masters Hand Made —— “Masters “Baby Grand ........-..-. 42 50 eb letcese - 42 50 Dutch Masters SOCONGB ....0.0000 37 60 Worden Grocer Co. Brands Boston Straight .....37 50 Trans Michigan ..... 40 00 i Be oo cee e eran 43 00 Court Royal .........43 00 Hemmeter’s Cham- OR oc cen cce oeeee 42 50 Iroquois .............42 50 La Azora Agreement 42 = La Azora Bismarck —— o. Whaleback ......... oe s Hand Made a6 00 00 eercceccsscesses Woodhouse & Co. Brands WOK eee esc 37 50 Miss Detroit ....... 4: Special deal in quantities. Package Coffee New York eucespet Arbuckie ........-.+. 1 00 McLaughlin’s Xxxx McLaughlin’s XXXX package coffee is sold to retailers only. Mail all or- ders direct to W. F. Mc- Laughlin & Co., Chicago. CONDENSED MILK Carnation, Tall ..... 5 00 Carnation, Baby .... 4 : Hebe, T enon 0 Hebe, Baby ..... sweat 90 ee TRE ooo seccecs 5 00 Pe, BART 6 cctbeu cess 3 20 Van Camp, Tall ..... 5 00 Van Camp, Baby .... 3 20 FLAVORING EXTRACTS —— D C Brand re an Terpeneless Pure Lemon Per Doz. 7: Dram 15 Cent ..... 1 25 14%, Ounce 20 Cent ... 1 75 2 Ounce 30 Cent .... 2 60 2% Ounce 35 Cent ... 2 75 2%, Ounce 40 Cent ... 3 00 4 Ounce 55 Cent .... 5 00 8 Ounce 90 Cent ...... 8 50 7 Dram Assorted ... 1 25 1% Ounce Assorted .. 2 00 FLOUR AND FEED Valley City Milling Co. Lily White ........ 12 25 RN wcrc enscseos 5 70 Granena Health ..... 5 80 Gran. Meal .......... 5 70 Bolted Meal ......-.. 5 20 Watson-Higgins Milling Co. New Perfection . 12 00 Worden Grocer Co. Quaker, ¥%s cloth .. None Quaker, 4s cloth .. None Quaker, %s cloth .. None Quaker, %s paper .. None Quaker, %s paper .. None Kansas Hard Wheat Worden Grocer Co. American Eagle, \%s 11 40 Meal Bolten oe. 11 50 Golden Granulated .. 11 70 Wheat Men occ. Lecce beece 2 08 White oo... 2 05 Oats Michigan carlots ..... 80 Less than carlots .... 83 Corn COrIOle oie ee co cans 1 7 Less than carlots .... 1 80 Hay Oviots . oko a esse ss 24 00 Less than carlots .. 26 Feed Street Car Feed .... 69 50 No. 1 Corn & Oat Fd. 69 50 Cracked Corn ...... 71 00 Coarse Corn Meal .. 71 00 PEANUT BUTTER Bel-Car-Mo Brand 6 oz. 1 doz. in case .. 2 90 12 oz. 1 doz. in case .. 2 50 24 1 th. pails ..-.:.... 5 7d 12 2 Ib. pails ...... ~» » ib 5 Ib. pails, 6 in crate 7 00 10 tb. pails ........... 21% i> tb. pelle .......... 21 2 ib pails .......... 20% op ib. tins .......<:..; 20% SOAP Lautz Bros. & Co. Acme, 100 cakes eeeee 5 4 Big Master 100 blocks ; 00 Smee ooo. sce e ok. Queen White ........ 3 90 Dak Leaf .......... 5 40 Queen Anne ......... 5 40 Renee 3 ory, 5 OZ .....2...: e 90 ivory, 10 OB. .......+ 9 60 eer 28k 8. 4 90 Swift & Company Swift’s Pride ........ 4 90 White Laundry ...... 5 35 Wool, 6 oz. bars .... 5 15 Wool, 10 oz. bars .... 7 00 Tradesman Company Black Hawk, one box 8 75 Black Hawk, five bxs 3 70 Black Hawk, ten bxs 8 65 Box contains 72 cakes. It is a most remarkable dirt and grease remover, with- out injury to the skin. Scouring Powders Sapolio, gross lots .. 9 Sapolio, half gro. lots 4 Sapolio, single boxes 2 Sapolio, hand ........ 2 Queen Anne, 80 cans 1 Queen Anne, 60 cans 3 Snow Maid, 30 cans .. 1 Snow Maid, 60 cans .. 3 Washing Powders SSSSSSRT Snow Boy, 100 pkgs. . 5 Snow Boy, 60 pkgs. .. 3 Snow Boy, 24 pkgs. .. a Snow Boy, 20 pkgs. .. 5 Soap Powders Johnson’s Fine, co 2 5 7 Johnson’s XXX 100 .. 5 75 Rub-No-More ........ 5 50 Nine O’Clock 4 Lautz Naphtha, 60s .. — , Soap sdusaeesies oak Lent Soap” Powder, Queen ane tae "Pow- der, 60 pkgs. ...... Old Dutch Cleanser, SOON cccaccscassss.s B80 VINEGAR White Wine, 40 grain 17 White Wine, 80 grain 22 White Wine, 100 pane 25 ones a 2 & Pickle aos apple eer nd apple cider * Seal sugar ..... Blue Ribbon Corn Oakland white pickig Packages free RSAK SPECIAL Price Current SALT Diamond Crystal 36 2 Ibs. table ... 150 2 Ibs. table . 75 4 lbs. table .. 24 12 Ib. flake .. ; 280 lb. bulk butter ... 280 lb. bulk cheese . 280 lb. bulk shaker .. 28 lb. cotton sk, butter 40 56 lb. cotton sk butter 85 35 Ib. D. C. coarse .. 48 70 lb. D. C. coarse ... 90 D. C. stock briquettes 1 30 D. C. block stock, 50 Ibs. 40 CS 69 69 oe OT OT pt ~ o Morton’s Sait FREE RUNNING Fer case, 24 2 Ibs. .... 1 80 Five case lots ....... 1 70 ARCTIC EVAPORATED MILK Met oo oac sees Shceecee 6 00 Baby ..... peices cba 4 25 Manufactured by Grand Ledge Milk Co. Sold by all jobbers and National Grocer Co., Grand Rapids. BAKING POWDER Ryzon The Perfect Baking Powder 10c size, % Ibs. 4 doz. 90 18c size, % Ibs. 2 doz. 1 62 35c size, 1 Ibs., 1 doz. 3 15 $1.50 size, 5 Ibs. % dz. 13 50 THE ONLY 5c CLEANSER Guaranteed to cal the best 10c kinds. 80 can cases $3.40 per case. AXLE GREASE 1 Ib. boxes, per gross 11 40 3 lb. boxes, per gross 39.10 You'll Like It FLOR DE ODIN Dime Quality 6c Contains Havana National Grocer Co. State Distributors The Old Reliable B. L. Sold by All Jobbers Lubetsky Bros. & Kleiner Manufacturers Grand Rapids, Michigan Diamond Jewelry Supreme quality—supreme style—supreme character and exclusiveness are embodied in the incomparable new diamond crea- tions shown by the Herkner Jewelry Co. New pendants, flexible bracelets, bar pins, and the new style oval and long-shaped brooches, each piece a masterful work of art, modeled in finest and most exquisite platinum lace work. To see them is to appreciate their entire uncommonness. Gifts for every gift occasion in almost limitless variety. J. C. Herkner Jewelry Co. Grand Rapids, Mich. 114 Monroe Ave. 121 Ottawa Ave. 1 | & June 19, 1918 MICHIGAN TRADESMAN 45 Built in Seven Models Price $1550 to $2650 F. O. B. Factory / eae 4) GC \ / Ni. = if tories had ee by) . ae LOW COST HAULING With the freight rates advanced to such a high cost, Motor Truck hauling has solved the problem of transportation. By installing an INTERNATIONAL MOTOR TRUCK in your business you will be independent of all traffic conditions, and be able to give better service to your customers at a very low cost. Investigate our line of Motor Trucks before you purchase your new truck and you will see a real motor truck at a very low cost. 168 Wealthy St. GRAND RAPIDS, MICHIGAN International Harvester Co. of America, Inc. YOU RETAIL DEALERS Always received us cordially and treated us royally when we visited you on our Trade Excursions. As you know, war conditions have made it impossible for us to secure a train for our Trade Tour this year. BUYERS’ WEEK and we want you to come to our town and participate in an event which will be of positive and lasting benefit to every one of us—whole- saler or retailer who is there. So we planned In other words, we can’t visit you on our regular Trade Tour, so we want you to return our previous visits and call on us this time. Aside from the excellent buying opportunities which will be open for you, we will see to it that every hour of your time can be used to the best possible advantage. There will be STIRRING ADDRESSES, VALUABLE TRADE DISCUSSIONS, IMPORTANT MARKET CONFERENCES AND BARGAINS GALORE. There won’t be one dull moment, for if you get tired of the business side of Buyers’ Week, you can “knock off? and play and you'll find some good wholesaler friends of yours ready with their cars to take you anywhere you want to go among the beautiful show places of Grand Rapids and Kent County and they won’t tire you out trying to give you a good time. YOU WILL OWN GRAND RAPIDS while you are here and we Wholesalers will be your chauffeurs and office boys during your stay. Among the principal speakers will be DR. MERTON L, RICE, lately returned from Army “Y” work in France. BERTRAM W. PULLINGER back from three years at the Front with a British battalion in France. WILLIAM L. SADLER, whose knowledge of war conditions is authoritative and told hot from the shoulder. Lee M. Hutchins and other Grand Rapids Wholesalers whom you know, also will be on the ptogram—and every one of them with a real message for his fellow Wholesalers and their guests. We know that none of the other excellent speakers whom.you will hear will be jealous when we mention only these four stars. Plan to come and plan to stay as much of the five days as you can. You'll be glad of evety hour you spend with us. Roy Baker Clemens & Gingrich Barclay, Ayers & Bertsch Co. Peter Dornbos Becker Auto Company Bennett Fuel & Ice Company Blue Valley Creamery Co. A, E. Brooks & Co. A. F. Burch Company Brown & Sehler Co. A. J. Brown Seed Co. Central Michigan Paper Co. Citizens Telenhone Co. Corl, Knott & Co. Hazeltine & Perkins Drug Co. C. J. Litscher Electric Co. Herold-Bertsch Shoe Co, Michigan Hardware Co. Rindge, Kalmbach, Logie Co. Heystek & Canfield Company Michigan Lithograph Co. Standard Oil Company Hirth-Krause Company Michigan State Telephone Co. P. Steketee & Sons W. C. Hopson Company Michigan Tire & Accessories Co. Tradesman Company Jennings Mfg. Company C. W. Mills Paper Co. Valley City Milling Co. G. J. Johnson Cigar Co. National Biscuit Company, Vinkemulder Company Judson Grocer Company National Candy Company Voigt Milling Co. Kellogg-Burlingame Co. National Grocer Company Watson-Higgins Milling Co. Grand Rapids Safe Company A. B. Knowlson Company M. Piowaty & Sons E. L. Wellman Grand Rapids Shoe & Rubber Co. H. Leonard & Sons Powers & Walker Casket Co. Woodhouse Company Sherwood Hall Co. Lewellyn Bean Company Rademaker-Dooge Grocer Co. Worden Grocer Company FIVE BIG DAYS — June 24, 25, 26, 27 & 28 — DON’T MISS THEM F. Raniville Company Durfee Mfg. Company Foster, Stevens & Co. Grand Rapids Bedding Co. Grand Rapids Dry Gocds Co. Grand Rapids Overland Co. Grand Rapids Oil Company Grand Rapids Paper Co. MICHIGAN TRADESMAN June 19, 1918 Time Is Money VERY few minutes of your TIME spent in our store will save you many DOLLARS in the purchase of any article in store or office fixtures. When here for merchants’ week be sure and step in and get acquainted. Perhaps you have something in fixtures for sale—WE BUY. Bring your grips or packages and leave them here. You will be welcome. Yours for a square deal, Grand Rapids Store Fixture Co. 7 Ionia Ave. N. W. While in Grand Rapids make your headquarters at The House A. Casabianca & Son What We Might Do What We Don't Do What We Do Do AND WHY = But We Don’t. But We Haven’t. We might make matches out of cheaper wood We might save money by using cheaper chemicals We might shut down our scientific department and cease / trying to make the BEST match ever made BETTER... § But We Won't. BECAUSE 40 years of pre-eminence as the leading match makers of / : : the world is something to live up to, so ; We're Doing It. The safest match science can produce is none too vr for } the greatest nation on Esrth, and so ; _ ¢ That's What We Make. There’s no such thing as standing stillif one is determined | ; to march at the head of the procession nowadays, so ‘ We're On The Move. Any American grocer who is progressive enough to place duty and responsibility above a mere fraction of a cent in price, in giving his customers the best and the safest and the greatest value for the money will pin his destinies to DIAMOND MATCHES DWINELL-WRIGHT CO.'S Whi te House ey a7 a ee wren Mean so MUCH to so very MANY people --- YOUR people, that you must NEVER lose sight of their BIG value to YOU. You can go as far as you like in extolling their virtues, if need be—for the guarantee behind them really MEANS something. ae Distributed at Wholesale by LE E Cc C AD Wholesale Distributors of DWINELL-WRIGHT CO.’S PRODUCTS Detroit— Kalamazoo—Saginaw—Bay City es as : fr [8 > June 19, 1918 MICHIGAN TRADESMAN 47 BUSINESS - WANTS DEPARTMENT Advertisements inserted under this head for three cents a word the first insertion and two cents a word for each subsequent continuous insertion. No charge less than 25 cents. Cash must accompany all orders. BUSINESS CHANCES. For Sale—Show cases, five drawer cab- inet National cash register, Burroughs adding machine, two hat cases, counters and tables. My stock is entirely cleanea out and fixtures will be soia cneap. Ad- dress F, E. Holmes, Mt. Morris, Mich. ce For Sale—Up-to-date grocery stock and fixtures. In Ann Arbor. Invoiced $2,000 to $2,500. Address 772, care Mich- igan Tradesman. 772 Salesmen—Lace and embroidery im- porters. Work established trade, Michi- gan and adjoining territory. Excellent opportunity right man with established trade smaller towns. Fuld, 1140 Broad- aT way, New York. (73 For Sale—Eighty-acre farm; best of soil, good buildings and fences, wind mill, fruit, etc., seven minutes’ drive to city of Petoskey; also a nice home at this number. Write Mrs. S. C. Johnson, 207 Michigan St., Petoskey. 774 For Sale—The most complete and up- to-date meat market fixtures in South- ern Michigan. Will sell as a whole or various fixtures separately. Enquire of A. E. Armstrong, care The Carroll Dept. Store, Bronson, Michigan. “Ut For Sale—One clothing cabinet with six trolleys; eighteen 42 inch trolleys; 16 foot show case; one safe; three indirect electric chandeliers; electric signs; win- dow fixtures; reflectors. Address Miles Stark Clothing Co., Grand Ledge, Mich. 776 $6,000 stock furnishing and shoes in best small town in Michigan. Money maker. Low price; will pay to investigate. Ad- dress No. 775, care Michigan Tradesman. 115 For Sale—A tank oil wagon, with cab, capacity 150 gallons, in first class condi- tion. Address H. W. Warden, Leland, Michigan. 778 For Sale—Grocery stock and meat mar- ket. Good business—reason for selling, sickness. Best location in town. Stock and fixtures invoice about $2,500. Can be reduced. Only $8 per month rent. Only cash deal desired. Wellman «& Barber, Mulliken, Michigan, Lock Box 47. For Sale—Garage 52x140, brick and cement, in county seat; best garage in town and fine opportunity for the right man. Write W. Parker, Corunna, Michigan, owner. 760 Garage and Good Automobile Agency For Stale—Best location in town; would consider selling half interest to right party, but would rather sell all. Address H, E. Morris, Hill City, Kansas. 761 ~ For Sale—Stock of general merchan- dise, in good farming community and factory town. Will reduce stock to suit purchaser. Residence and store build- ings at low rent. Must sell on account of. draft. Address Fred Kichenberg, Parklake, Michigan. 763 “For Sale—General stock located in church center in good farming country. Stock will inventory about $3,000. An- nual sales $20,000. No bad debts. Store buildings, barn and blacksmith shop can be purchased for $2,000. Address Mrs. P. J. Bresnahan, Parnell, R. R. from Ada. 764 Cash Registers—We offer exceptional bargains in rebuilt National or American registers. Also fireproof credit systems. All makes. We buy, sell or exchange. We carry a full line of supplies. Address The.J. €. (‘Voet Sales Co., Saginaw, Michigan. 335 Wanted—Second-hand cash register, for cash. Address A. F. Hunt, 215 So. Washington Ave., Saginaw, Mich. 767 For Rent—Corner store building on main street, plate glass and copper front down stairs and large show window up stairs. Balcony in rear first floor, size of rooms twenty-two by eighty feet. Fine location dry-goods’~ store, permanent bankrupt store or complete hardware store, N. B. Hawkins & Co., Portland, Ind. 749. Grocers and other merchants—Roof’s For Sale—One Hobart Electric Cof- fee Grinder, % H. P., good as new, cost $175, worth over $200 to-day. Selling price, $100, if taken at once. One 4 lb. Dayton Automatic Platform Scale in first-class condition, cost $45. Selling price, $15. One Automatic Beeman Oil Tank, cost $45, good as new. Selling price, $15. Above goods to be sold to Satisfy trust mortgage. C. J. Goodrich, Attorney for Trustee, 626-627 Post Bldg., Battle Creek, Mich. 755. For Sale—My partner having gone to war and being of draft age myself, must sell at once the ice business in town of Chelsea. No competition. Outfit includes horses, wagons, ice houses and everything used in ice and teaming business. Evert Benton, Chelsea, Mich. 756. Bakery—Well established. Present owner in possession 18 years. Good chance for young man. Can buy premises or rent bakery and living rooms. Very con- venient. Mixer and moulder. Hot water heat. Owner getting too old. Address Bellevue Baker, Bellevue, Ohio. 759. For Sale—$5,000 stock of men’s, wom- en’s and children’s shoes in good loca- tion in city of 6,000 inhabitants. Best farming country in the State. Reason for selling, am 72 years old and cannot at- tend to business longer. Jacob Sum- mers, 141 South Main St., Charlotte, Michigan. 733 For Sale—Grocery stock and fixtures, rent low, location good. Extra good proposition for man and wife. Reason for selling other business. Address Lock Box 247, Owosso, Michigan. 738 For Sale—Counter fixtures, cheap. One Burroughs adding machine, 1 Underwooa typewriter, 1 individual 5 drawer Na- tional Cash Register, 1 individual 6 drawer National Cash Register, two 16 ft. Sherer-Gillett Patent grocer counters, Jim McGuire, Buckley, Michigan. 745 $20 Little Giant Automatic Soda Foun- tain, $10 cash. Order direct from fac- tory, save agent’s commission. Estab- lished fifteen years. Grant Manufactur- ing Co., Pittsburg, Pa. 743 If you want to buy, sell or trade your business, see Hallock, 135% East Fulton street, Grand Rapids, Michigan. 654 For Sale Or Rent Below Value—Build- ing, living rooms and complete fixtures for grocery and market. Clean stock, about $900. Good business. A snap for someone. No. 657, Michigan Tradesman. Safes Opened—W. L. Slocum, safe ex- pert and locksmith. 128 Ann St., N. E., Grand Rapids, Michigan. 104 Cash Buyers of clothing, shoes, dry goods and furnishings. Parts or entire stocks. H. Price, 194 Forrest Ave. East, Detroit. 78 Pay spot cash for clothing and fur- nishing goods stocks. L. Silberman, 106 EK. Hancock, Detroit. 608 Collections—We collect anywhere. Send for our ‘‘No Collection, No Charge’”’ offer. Arrow Mercantile Service. Murray Build- ing. Grand Rapids, Mich. 390 Will pay cash for whole or part stocks of merchandise. Louis Levinsohn, Sagi- naw, Michigan. 75 HELP WANTED. Retail Shoe Salesman Wanted—Give age, experience, salary expected, refer- ences and full particulars in first letter. Also state how soon you can come. Butler’s Largest Shoe Store. Address A. Ruff’s Sons, Butler, Penn. 765 Wanted—Experienced up-to-date de- partment store man as a partner and manager of an_ established business, modern store and equipment, located in the best city of 4,500 in Michigan. Other business demands owner’s attention. Ad- dress No. 768, care Michigan Tradesman. 768 _ ROT TIOn WANTER. Wanted—-Position in grocery or general store. Have had thirty years’ experi- ence in general merchandise. Am fully qualified to manage or help manage mer- eantile business. Do you want such a man? Address No. 762, care Michigan 762 Tradesman. Daily Sales Cards—Twelve trial cards, 10 cents. Roof, Grocer, Albion, “a 7 For Sale—Grocery store and meat mar- ket. Will inventory about $1,200 to $1.500. Good resort business. Mrs. B. W. Miller, Charlevoix, Mich. 754, SEE NEXT PAGE. Advertisements received too late to run on this page appear on the following page. Harper’s Special Sales Are Breaking the Record for Results PROFITABLE SERVICE; rendered Retail Merchants. Sixteen years conducting Trade Building, Stock Reduction and Complete Closing Out, Adver- tising Special Sale Campaigns, with more than 100 cents on dollar. Are you size of stock and object of sale. record of having sold stocks netting interested? For particulars mention Cc. N. HARPER & COMPANY, INC., 905 Marquette Bldag., Chicago, Ill. a“ ) ee — ak Nae ay \S wi 4, ¢ ‘4 YU Gee YiGG 4 4 Ou 4 Y, 4 ~ I Sane SS NS ~s SSS 4 Sy SSS AQAARANSS SSS“ SME oS QeaSE f= S > < Ss s Ss Ss > x ° St 2 Ns IRN LN : SSAN WSS VMeseees lg te GILG 4 o Yy GEER YY “iy wie VY, ap a @ Uiges 1% OLZE % aa v4 G 44 e Lip An Wit eodg hp 1¢ nk Leen A u: tia é 60 4: iS "ervene rt ps Fh tps SEES me Se nis i? tt v iby %, (iy 4% = LZ. 7 fa ri I a CH OO YH: YL ci a Xo ps7K% oS Whigs et . el “0p OS 1 , Dee Con DOSE a ae OL il é See we ) = shit ted We Have the Most Complete Line of Flour and Feed in Western Michigan erence ee New Perfection Flour Perfection Corn Flour Perfection Corn Meal Perfection Barley Flour White Corn Meal Pancake Flours Dairy and Horse Feeds Watson-Higgins Milling Co. Grand Rapids - - - Michigan Our latchstring will be out to our visiting friends June 24-29. 48 ALL FOR A MESS OF POTTAGE. War is the great confounder of prophets. It makes the wisdom of the wise look like the folly of fools. The most careful prevision it causes to ap- pear reckless improvidence. Plans it shatters; combinations it tears apart; infallible reliances it blows to dust. War is the incalculable. “Neither party,” said Lincoln in 1865, “expected for the war the magnitude or the dura- tion which it has already attained.” How much more can the statesmen of 1918 say it. “Each looked for an easier triumph, and a result less fundamental and astounding.” True to-day as then! If a confessional for errors of judg- ment about the war were to be set up, the Allies would have to enter it as well as Germany. The blunders are not confined to one side. Allied diplomacy as well as Allied strategy have been proven grievously at fault. Forecasts in London and Paris and Rome have been as widely astray as those in Ber- lin. This could be shown, it has frank- ly to be admitted, in endless detail. But take one instance—perhaps the chief— the Allied miscalculation about Russia. This began with the war itself. Even the great Col. Repington predicted that the Cossacks would be riding the streets of Berlin before the year 1915 was old. The Russian “steam-roller” was watch- ed for with an eagerness that was pathetic all through the early months of the war. Soon the decisive military action of Russia was postponed to 1916. Tt was confidently predicted for 1917, just on the eve of the falling into ruin of the whole Russian military power. Never was there a more complete mis- reading of the future by men whose boast and business it was to understand the signs of the times. On the side of the German govern- ment, the miscalculations have certainly been no less gross. This is the more noteworthy, in view of the fact that Germany has for two generations sought to organize all knowledge in preparation for war. Her General Staff was sup- posed to know to the bottom everything that could be known about warfare. And in purely military matter, it cannot be denied that Germany has made a wonderful display of resource and prowess—perhaps the most wonderful, all things considered, that the world ever saw. Yet even in its own tech- nical province, the German General Staff has made sad blunders. The plans by MICHIGAN TRADESMAN which it confidently expected to win the war in a rush fell to pieces imme- diately. It made the mistake of under- estimating the French army and of de- spising the British. It went too much upon the theory that what could be neatly demonstrated on paper must in- fallibly be the result on the battlefield— the battlefield, where chance or the un- foreseeable or prodigies of valor or in- credible exaltations of the spirit of heroes may bring the cold calculations of the militarists to naught. Even in the bloody fighting of this year on the Western front there is now good reason to believe, or at least hope, that the elaborate reckonings of the German General Staff are proving fallacious. They embraced everything and figured out everything except the soul of man and the miracles that are wrought by love of liberty. It is mainly, however, in its misread- ing of other nations that the German government has blundered. Here again there was miscalculation, despite the most prolonged and painful efforts to make all secure. In international psy- chology Germany had specialized for years. It was her pride that she under- stood thoroughly all other countries, although none of them understood her. Yet what a long series of misinterpreta- tions and fundamental misconceptions, relating to other lands, has she exhibit- ed during the past three years! She did not know her own neighbor, France. She had no measure for the soul of Belgium. England she quite misread. She failed to comprehend America. All the facts available she had in her pigeon- holes, but she appeared to be totally unable to enter by imagination into the mind of other peoples and think their thoughts. She was capable of affront- ing the moral sentiment of the whole world, and yet of fondly expecting the whole world to love her. It may be said that Germany had at least a truer knowledge of Russia than any of the Allies, and has proceeded upon it to her own enormous advantage. The knowledge we may concede; the cynical unscrupulousness in making use of it stands avowed; but the result is not yet certain. There is still doubt what the effect will be in Russia; there is scarcely any doubt what and how damaging to Germany the effect will be in the rest of the world. This last is now penetrating the German conscious- ness. The Volkszeitung of Cologne ut- ters the warning that the German triumphs in the East are outweighed by threatening defeats elsewhere; declar- ing that “the consequences of our Eu- ropean victories are in a measure bal- anced by the sum total of losses we have suffered in America.” It adds, specifically : After the war, Germans will no longer be able to enter America; the Hamburg-American and North Ger- man Lloyd lines are entered in the black book. Shipbuilding yards and offices have been sold with the prohi- bition of reselling to Germany after- the war. The American press speaks of forbidding Germans to buy ship- building yards. It will be the end of German trans-atlantic commerce. Can an enlarged empire in the East —in that Russia which Germany at the beginning of the war described as the home of a “semi-Asiatic” and abhorrent Kultur—make up for being forever shut June 19, 1918 out of the West—out of its markets, out of its intercourse, out of its scien- tific life? No German not war-besotted would for a moment admit that it could. Yet it is simp'e truth to say that the events of this year may easily decide whether Germany is not in danger of forever cutting herself off from her share in the great heritage and hope of the Western world, all for the sake of a mess of pottage in Russia. —>.--2>———_ A lie seldom dies from inactivity. BUSINESS CHANCES. Extraordinary Opportunity—Owing to illness. necessitating retirement from business, will sell business property con- sisting of grocery doing good business, confectionery store adjoining (fine for meats) five nice rooms back of store; nice flat above; barn; two_ fine lots, corner location. Rental of buildings pay- ing investment alone. Chas. B. Magennis, 141 Knapp St., Grand Rapids, Mich. 780 For Sale—Restaurant and confectionery in city of 5,500, county seat, established business, coal in for winter; other busi- ness. The Crouts Cafe, Charlotte, —_ It will pay you to look their line over and buy early. THE JENNINGS CO., Perfumers will exhibit their entire line of Holiday Perfumes and Toilet Articles Make their factory office your headquarters. 50 ISLAND STREET, Lindquist Building, Opposite Union Depot Michigan Merchants During your visit to Grand Rapids Buyers’ Week JUNE 24-28 do not fail to visit the PETER DORNBOS CIGAR FACTORY where the celebrated Dornbos Single Binder Cigars are made that you know so well. from the Union Station and we would be pleased to favor you with any service during your stay. Make our factory your home while in Grand Rapids, 16 and 18 Fulton St., W. We are only two blocks WESTERN UNION CABLE ADDRESS "“RANCO” a e iF i TT u MAIN OFFICE AND FACTORY GRAND RAPIDS, MICH. DISTRIBUTERSIN PRINCIPAL CITIES MECHANICAL LEATHER Giuciaren BELT CLEANERS, >, DRESSINGS, 9S, CEMENT SanoACCESSORIES ORIGINATORS AND OPERATORS OF THE LARGEST BELT T LAUNDRY in AMERICA DISTRIBUTERS OF _ BELT POWER TRANSMISSION APPLIANCES. Main Office and F abe: GRAND RAPIDS, MICHIGAN, U.S.A. * * bes