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NOTICE TO READER. When you finish reading this magazine place a one cent stamp on this PU BLIC LIBRARY
notice, hand same to any postal employee and it will be placed in the hands of our soldiers
or sailors at the front. No wrapping, no address. A. 8. Burleson, Postmaster General. j

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Thirty-Fifth Year Simber 1816

Public Reference Library

 

 

 

 

 

The Boy Next Door

 

 

 

 

 

I didn’t vote for Wilson. I never liked him much.
The gold-rimmed, pinch-nose glasses gave a sort of dudish touch.
I didn’t like his methods; disliked his friends still more,

And the one that has changed me—was the boy next door.

My life’s been pretty happy; I’ve had a lot of joys;
We’ve only had one sorrow—we never had no boys;

But I’ve got a little daughter, and I know she has a store

 

Of love and trust and longing for the boy next door.

And when that fateful day arrived, when we knew we'd got to fight
I forgot the way I'd voted, for our President was right.

I couldn’t go to battle, I was old and stiff and sore: :

But the first one that enlisted was the boy next door.

?

And, by God, I’m right behind him with every cent I’ve got,

To buy him food and shelter, and powder, guns and shot;

And if God will just watch o’er him and bring him back once more,
I expect I’ll be a daddy to that boy next door.

Now there’s lots of us old fellows, too old to go and fight,
With no sons to represent us and battle for the right;
But we can give our money as we never did before,

And love—and hope—and courage—to that boy next door.

Will M. Cressy.

 

 

 

REBAR ARERR AGB ARAL OBR GA RZO CU ZAR URI RAZA EUM UREA AUREUS

 

 

 

 

 

FOI III III IIIT} occ cK iI

 

 

 

 

 

Ceresota
Flour

Always Uniformly Good

Made from Spring Wheat at
Minneapolis, Minn.

 

 

Judson Grocer Company
The Pure Foods House

Distributors
GRAND RAPIDS, MICHIGAN

 

 

 

ENO Ly
Cae.

The. Salt
thals abbsalt-
eee

DIAMOND CRYSTAL SALT CO,
ST. CLAIR, MICHIGAN.

 

You Pay More Now
to Wrap Loose
Sugar

Your time, your clerk’s time—
_ even the boy’s time—is too valuable

now to devote to wrapping sugar.

Franklin Sugars in convenient
cartons and cotton bags, eliminate
all scooping, weighing and wrap-
ping. ‘They save you spilled sugar,
‘overweight, paper bags and twine.

The Franklin Sugar Refining Company

PHILADELPHIA

‘‘A Franklin Cane Sugar for every use’’

Granulated, Dainty Lumps, Powdered,
Confectioners, Brown

 

 

 

 

DUTCH MASTERS
SECONDS

 

Se ny

it
Hs
wae
Ar
ee

Will stimulate your trade Handled by all jobbers

G. J. JOHNSON CIGAR CO., Makers
GRAND RAPIDS

 

 

 

 
   
    
   

 

 

 

 

 

 

 

 

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PLBLIG Libhant

ESMAN

 

Thirty-Fifth Year

MICHIGAN TRADESMAN

(Unlike any other paper.)
Each Issue Complete In Itself.

DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.
Published Weekly by

TRADESMAN COMPANY

Grand Rapids
EK. A. STOW, Editor

 

Subscription Price.

Two dollars per year, if paid strictly
in advance.

Three dollars per year, if not paid in
advance,

Canadian subscriptions, $3.04 per year,
payable invariably in advance.

Sample copies 5 cents each.

Extra copies of current issues, 5 cents;
issues a month or more old, 10 cents;
issues a year or more old, 25 cents; issues
five vears or more old. $1.

Pntered at the Postoffice of Grand
Rapids under Act of March 3, i879

 

 

NATIONAL TRADEMARK.

There is much force in many of the
arguments which have been advanced
against the proposal to adopt a Na-
tional trademark. One strong, telline
point against it is that 1t would not
only be put on exports of quality, but
aisG on Others Of interior grade. |i
would follow, therefore, that the. af-
lixine of the national mark would be
no suarantee of excellence and so
would not serve to help sell the goods
On which at apheared. | Im fact, thc
effect of having’ a distinctive mark
might serve to discredit everything on
Which it appeared it) only a certam
propcertion of the articles lacked mer-
it. One of the countries which dis-
covered this was Japan, whose enter-
prisine producers turned Out many
lines for CXpor:. For a while the
cheapness of the Nipponese offerings
commended them, Gut, ance it was
discovered that the articles furnished
lacked unifOrmity, and that it was
always a gamble whether or not they
could be used, orders fell cff, soods
were returned, and it became difficult
to interest buyers in the offerings.
Then the Government took a hand
in the matter, being aided therein by
the reputable concerns which wanted
to build up an enduring foreign trade.
Now it is impossible for.a Japanese
concern to send out of the country
SOOdS which are mot
So far as let

any wares or
standard and uniform,
tinge foreigners know that the goods
sent from here are of American ori-
ein, this hardly reqtires a trademark.
Most

the marking of imported

countries have laws requiring
goods with
the name of the country of origin.
In many, buyers are influenced by the
manufacturers

individual marks of

with which they have hecome fa-

miliar.

 

DRIED FRUIT SITUATION.
\ rough estimate of the value of

fhe primcipal dried truit crop this

vear gives them a minimum of $30.-
000,000. These goods are all to be

S¢

Id under the strictest Government

GRAND RAPIDS, WEDNESDAY, JULY 10

supervision, and whoever makes a
profit, aside trom the growers, must
be sure that it is strictly a legitimate
one. There must be nothing resem-
bling a speculative protit or one that
has the color of profiteering. This
does not apply to the growers. Their
selling prices have been tixed by vol-
untary agreement with the Govern-
ment, but it is still an open question
as to whether or not they would be
considered in the light of unreason-
able profits for a less privileged class.
There is no doubt that in some in-
stances growers’ costs have risen to
abnormal levels, but there is a pretty
good basis for the belief that under
the coddling they have received dur-
ing the last year or two their ideas
as to what is reasonable have under-
gone a revision upward. The trade
is trying to find out just what the
Adiministration méant hy the
ment that

State-
prices to the consumers
would be stabilized. The impression
was given that consumers would not
have to pay much if any more than
last year despite the high prices to
the: srowers. a miracle that was to
have been accomplished by the elim-
ination of speculative profits, only
when it came time to look for these
speculative protits it was discovered
that they had disappeared some time
ago,

President Wilson has placed a ban
on all attempts to lengthen the work-
ing day during the war by vetoing the
bill enacted by Congress, increasing the
working hours of the department clerks
in) Washington
hours per day.

from seven to eight
Notwithstanding — this
unfortunate attitude of the President

which never would have developed. if
Mr. Wilson was a business man instead
of a pedagogue—the Tradesman be-
lieves that all half holidays should be
f the

war and that the daily schedule in all

relinquished during the period «

useful occupations should be increased
fo ten hours per day. Whe boys in the
trenches and behind the guns are not
"knocking off as soon as they have
put in seven, eight or nine hours. They
are working twenty-four hours per day,
if necessary, to save this country from
destruction and to protect the Ameri-
can stay-at-homes from Teutonic slav-
ery. There is no good reason why we
should be slackers and shirkers and
refuse’ to dO Our part in the great
work of redeeming the world. To in-
sist on the continuance of holidays
which were introduced and adopted by
slovens and slackers under peace con-
ditions is to stamp the advocate of such
methods now as a traitor to his coun-
try in a time‘of dire peril like the
present.

\ good resolution is all right—pro-
vided you don't let it go at that.

| MAN POWER.

We read much of man power these
days; human power is a hetter term,
because it emphasizes the fact that the
women and children also constitute a
oreak factor in this war. In the final
victory every man, woman, and child
in America can and should have a part

In comparing the man power of Ger-
many with that of the United States it

]
}
t

must be borne in mind that a much

larger proportion of the manual labor
of the man power of the Nation is per-

formed, iS exerted by the German

women than by the women of America
times the

women constituted 42 per cent. of the

Htias said that im peace

agricultural and industrial labor of

Germany. They work in the fields, in
the factories, in the mines, at the very
hardest and most laborious tasks, do
ing the work only done by men in this
country. With a great proportion of
the German men in the army, it is not
improbable that women now constitute
by far the lareer half of German
manual labor.

The women of the United States are
nobly, unselfishly, manfully, one may
say, bearing their share of the burdens
of war. By the grace of God and the
1

power and courage of America the fate
of the German women ts not and will
never be theirs. But it will be with
their assistance and co-operation and
their full assumption of the burdens
and duties of the day that the United
States is to exert its full power in
riddine the world of that intolerable
German kultur which makes brute so
diers of the men and slaves of the

womell,.

 

CANNED GOODS SITUATION.
When the canned goods situation
shall have worked itself out finally.
it will be found that the gcods have

been duly distributed into consuming

  

channels and that the lta

tion which seems probable this year

will have been accounted for. And
yet to watch proceedings from day
fa day it would seem that little it
anything is being accomplished and
that business was abnormally dull
The thine that is missing is the spec
ulative buying Before the United
States entered the war people bought
and sold canned goods who had no
more personal acquaintance with them
than the occasional can they purchas
ed in a delicatessen shep. Lawyers
and leather merchants, barbers and
butchers took fliers in tomatoes and
corn until apparently the volume ot
business was enormous. The house-
wife also speculated, in that she laid
away supplies in large quantities
acainst a future rise, thus bringing
about the very thing itself. All this
is of the past now. The leather mer-
chant would have a hard time trying

to purchase even a single case of to-

, 1918

 

Number 1816

matoes and the lawyer would know

} s we at + In
better Speculation and

1oardine are in the discard and the

al distribution of the
‘t line from the pro
consumer. The trade
feels that out of this seasons ex-
perience and others that are to fol-
trade customs will grow up
ry “ ii, } a ]

have been brought

bout in any other way.

 

THE SOLDIER’S CHANCES.
Great as the dancer and large as the
losses in the aggregate, the individual
soldier has plenty of chances of coming
4
Out OF the War WnSsCcath
not badly injured. :
Based on the mortality
the allied armies,
Twenty-nine chances of coming home
THrahice ot heing killed.

chances of recovering

Forty-nine
from wounds to one chance of dying
from them.

One chance in 500 of losing a limb.

Will live five years longer because of

 

physical traiming, is freer from dis-
ease in the Army than in civil life,
ind has etter medical are it
front than at home.

In other wars from ten to fifteen
men died from disease to one from bul

ts: in this war one man dies from
bullets.

For those of our fightine men who

] ] | “over
do not escape Scatmeless, tne (,overn-
} th ldier and |
ment unaet Lie SGOIGICY afd SAaRIOF I
surance 1aw eves protection to i

wounded dependents and t
the families and dependents of those
who make the sacritice

supreme

Some comment—much — tavoralle
and a little unfavorable—havine beei
made on the contributed article en-

titled The Last Straw by Old Iumer,
published im a ecent issue, the
Tradesman takes pleasure in stating
that it endorses every line of the ar
eument of its long-time correspond-
ent Mr.

single qualification tor

Ford does not possess a
United States
Senator, either in education, environ-
ment or temperament. As a manufac-
turer Of war material, he ts a most
useful citizen of the Republic. Ns
a United States Senator he would he
an abject failure and the object of
ridicule and disgust, because of his
fickleness, his lack of political sagacity
and his utter lack of all the elements
of statesmanship. As a lavish con-
tributor to the campaign fund of the
dominant political party he would be
a most unqualified success
ee
\dding as a postscript “Burn this
letter’ is your cue to Start the con-
flagration yourself.

 

 

 

UPPER PENINSULA.

 

Recent News of the Cloverland of
Michigan.

Sault Ste. Marie, July 8—According
to reports from Soo travelers, the
Cedar Inn, at Cedarville, has certain-
ly made a hit since the formal open-
ing by H. P. Hossack & Company,
the owners, who were fortunate
enough to secure as manager Arthur
Johnson, one of the best known hotel
men in the Upper Peninsula and for
many years connected with the hotels
at Mackinac Island. This will also
be pleasing news to the many tourists
at the Soo, who will avail themselves
of this opportunity for their Sunday
dinners. We are informed that the
management is planning some spec-
ial entertainment, music and other
features which will*add to the attract-
iveness for the season. Bert Cady,
the well-known guide, is right on the
job to take the guests to the fishing
grounds, where the amateur fisher-
man as well as the old sportsman will
be able to capture real fish and have
something to talk about upon his re-
turn.

St. Ignace is somewhat disappoint-
ed in not having a noisy Fourth, be-
cause the band boys fell down on the
proposed celebration because of lack
of support. However, the pleasure
seekers found ample places to spend
a quiet Fourth, and St. Ignace is none
the worse for having the quietess put

on.

Miss Lottie Hill is the new tele-
phone operator at Trout Lake.

The local Elks have been a busy
bunch during the past week, using
the paddle wheel method of selling
War Savings Stamps. The sales re-
sults were over $5,000.

The Fourth of July races pulled
off at the fair grounds under the
auspices of the Soo Trotting Club
were a huge success in spite of the
threatening weather. The horsemen
felt much encouraged over their first
meet.

The Lakeside Hotel, at Walloon
Lake, was destroyed by fire last
week. It was owned by Mrs. Charles
H. Camburn and was one of the old-
est hotels at the resort. It is under-
stood that the house will be rebuilt.

Eight hundred dollars’ worth of
perfectly good booze was dumped in-
to the sewer last Monday at the close
of the Circuit Court by order of Judge
Fead. The liquor was taken from the
premises of J. E. Quinlan, following
a raid made by the officers. He plead-
ed guilty to having liquor in his pos-
session after May 1 and was assessed
a fine of $200 and placed on probation
for a period of one year. From all
accounts Judge Fead wants no mis-
understanding that the prohibition
law is not going to be enforced, re-
gardless of the chill which this cata-
strophe has caused the “has beens.”

L. McManman, Canadian sales-
man for the Cornwell Company, paid
the office a visit this week with a box
of Havannas, which he distributed to
his numerous friends in honor of a
new salesman which arrived last week
and which has been named J. L. Mc-
Manman, Jr.

Carl Homberg, well-known Detour
butcher, has sold his market to Mrs.
J. McKenzie, who will continue the
business. Mr. Homberg has enlisted
in the navy and expects to leave in
the near future for service in Uncle
Sam’s navy.

Mr and Mrs. Youngs, of Metzger
Heights, left last week for Suear Is-
land, where they will remain for the
summer. Mr. Youngs is interested
in the lumber business there.

The Soo loses one of her pioneer
erocers in the passing away of Patrick
McEvoy at his home last week. Mr.
McEnvoy was 64 vears old and came
to the Soo from Canada about thirty
vears ago, where he has been a citi-
z7en ever since. Besides being in the
“rocery business, Mr. McEvoy was at
one time connected with the Arling-

MICHIGAN TRADESMAN

ton Hotel, of this city. He served
as an alderman from the fourth ward.
His services on the city council were
excelltnt. Fairness was his watch-
word. He leaves a wife and five chil-
dren to mourn his loss.

William G. Tapert.

——_>->—__
Gabby Gleanings From Grand Rapids.
Grand Rapids, July 8—The vaca-
tion week for traveling salesmen has
come and-gone, and a few more ex-
periences have been added to the his-
tory of each one of us who participat-
ed in this last week of recreation.

Some will remember happily of the
week of July 4, 1918, long after he
has retired from the road—salesman’s
dream—to run a chicken ranch some-
where in this good old U. 5. A. There
are two gentlemen who will never
forget the 1918 outing, nameiy Wit-
liam Sawyer and Fred Beardslee—
some team!

These two gentlemen are firm be-
lievers in team work, and are so de-
cided in their opinion of same that on
a certain day last week they went
forth to extract from the waters of
Gull Lake a certain species of aquatic
life known as “fish.”

Of course, Fred has a new Dodge
car—brand new: so calling Will on

the phone one morning he says,
“Wanta-@o fishing, Bill?” In ‘five

minutes Fred drives up and away they
go to Gull Lake. Arriving there
without mishap and in due time, they
encounter their first difficulty.

Bill said to the boatman, “Got-a-
boat?”

Boatman says, “Wat?”

Bill says, “Got-a-boat!”

Boatman says to Fred, “What does:

he mean?” :

Fred says “What have you got in
the way of a boat?”

Boatman says, “Nothin’,
sailing.”

Fred says, “Now look here, we want
to go fishing and we want a boat to
ride in.”

“Well,” says the boatman, “I don’t
know about that, all the large boats
are out, but I got a scow, and it’s
great for fishing out of.”

As there is only one way out of a
difficult proposition, they took that
way and rented the scow. The first
half hour was spent in getting the
tackle into running order, but once
done, they too got into the harness
and the fun began.

Fred took the oars, and Bill was to
do the heavy work of telling him
which one to pull on the most. “What
kind of bait do you think we'd bet-
ter try first?” says Fred.

Now nobody can catch fish without
bait—good bait! So they split a bot-
tle of Bevo, and put on a bacon rind,
letting out about 150 feet of line.
They had not gone far, however, be-
fere—bing, bang, and Bill hollers,
“Wait a minute, Fred, no, go on, I
got a strike!”

“Gota what?” says Fred.

“Strike,” says Bill.

All true fishermen know the ex-
kilerating moment and excitement
and while reeling in a fish, and
especially one of the dimensions
of the one on the end of Bill’s

all clear

line. As the fish breaks water about

75 feet from the boat, Bill says,

“Where's the gaff hook Fred?”
“Don’t know. What is it?” says

Bill,

“Whale, I guess,” says Bill, but get
the landing net, we'll need it.”

“We didn’t bring any,” says Fred,
coming to the back of the scow.

“Go back,” says Bill, “do you want
to sink the boat.”

“Well,” says Bill, “if we haven’t
got a gaff hook and we haven’t got
a net, what'll we do?”

“T’ve got an idea,” says Fred, “You
get out and hand him to me and [ll
lift him in the boat.”

“Nope,” says Bill, “Get out your-
self. if you want to walk.”

Finally they compromised by tying
the end of the line to the scow, and
Fred holding Bill by the feet, let Bill

lean over the edge of the scow, and
he grabbed at the fish’s gills; but
when the fish saw that the plotters
were in the act of taking undue ad-
vantage of him, he promptly gave a
mighty swerve, straightening the
hcok, gave a big jump which carried
him entirely out of reach of his would
be captors. Bidding them “good bye,”
he swam to the deepest and cool-
est place in the lake—there, to think
over the matter of bait and especially
pork rinds.

By this time the sum was slowly
but surely hiding itself behind the
Western horizon, and soon the two
fishermen began to be aware that
they were both hungry and dry, so,
of course, there was nothing to do,
but to quit the game and motor back
to their own home town.

Facts of the case: It was a pick-
erel they hooked. At 6 p. m. it was
2 feet long and weighed 3 pounds.
At 8 p. m. it was about 4 feet long
and weighed 6 pounds. The last re-
port (and when the story had been
told fer the tenth time) Fred could
hardly reach how long it was, and
it was still growing! If you want to
verify this report ask the principals—
some team work. D. F. Helmer.

—— <<
Sane Method of Distributing Sugar.

“How do we stand on sugar?” The
question must be answered every day
for the next six months by every con-
sumer,

In answer to a similar query a
member of the English Parliament
said, “There is no prospect of any
improvement in the national stocks
cf sugar so long as the war con-
tinues.”

There is no such finality about the
American sugar situation, but this
calm acceptance of facts goes a long
way in solving war problems. Amer-
ica, England, France and Italy depend
mainly on Cuba for sugar. This means
that so long as the war continues it
is likely that the Allies will be on a
meager sugar ration and America on
a short allowance.

An improvement in shipping condi-
ticns would of course relieve the sit-
uation but d’stribution from now until
the new crop comes in must be based
on the sugar in sight and not on prob-
able supplies. Facing the facts, the
Food Administration has_ restricted
the allowance of sugar in less essen-
tial food products in order to main-
tain a mcnthly ration of three pounds
to consumers and provide sugar for
both commercial and home canning.

In the plan of distribution which
was put in force July 1, manufactur-
ers of candy, soft drinks, tobacco, wine

July 10, 1918

and such less essential products, were
cut to 50 per cent. of normal require-
ments. Ice cream makers will be al-
lowed 75 per cent. and canners of
fruits and vegetables 100 per cent. No
sugar can be sold to manufacturers,
to retail merchants or to proprietors
of eating places except on certificate
from the local Food Administrator in-
dicating the quantity that may be
bought.

The householder is on honor to ra-
tion his family to three pounds a
month per person and is urged to co-
operate with the Government in a
fair distribution of sugar supplies. If
the sugar is available, home canners
can obtain more than the 25 pound
allowance for canning on approval of
local administrators.

With the hearty co-operation of the
public the Food Administration ex-
pects to avoid any serious scarcity of
sugar for home consumption. The
situation calls for a cheerful accept-
ance of facts and an allround rec-
iprocity of sugar—reciprocity between
nations, between consumers and man-
ufacturers, and between the American
public and the Food Administration.
Common sense and reciprocity all
around will bring us to the end of
the year without an embarrassing
shortage.

—_—_+-. + ___--
Diminished Weight of French Cattle.
For the French to obtain from
their cattle in the future the same
quantity of meat as in the past, an
ever-increasing number of animals
must be slaughtered. Before the war,
the average dressed weight of slaugh-
tered cattle in France was from about
770 to 880 pounds, whereas to-day it
hardly exceeds 550 to 570 pounds.
This average decrease of more than
200 pounds per animal, the Food Ad-
ministration points out should be
taken into consideration when making
comparisans of livestock conditions
in France now and before the war.
———_+ +.>—___

The United Truck Sales Co. has
been organized to buy and sell motor
trucks and motor vehicles, parts and
accessories, with an authorized cap-
ital stock of $2,000, $1,000 of which
has been subscribed and paid in in
cash.

—_+ +--+

The Grand Rapids Timber Co. has
increased its capital stock from $100.,-
000 to $200,000.

 

 

Michigan Hardware Co.

Exclusively Wholesale

Grand Rapids, Mich.

 

 

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July 10, 1918

 

 

                         

MICHIGAN TRADESMAN 3
BANKRUPTCY MATTERS. Bauer & Black, Chicago ......... 14.32 Fuel Administration decided to slash live largely on bread and macaroni
Schroeder & Treymayne, St. Louis 15.00 : 3 . io ; 4 : =
1s : Ae National Grocer Co., Lansing 18.68 the coal supply of a given industry their consumption of grain has also
Proceedings - the Western District ari Bryant, St. Johns .......... 300.00 to 25 per cent. of normal consumption. been cut down. It is now about 25
of Michigan. Loan & Deposit Bank, Grand pith a ‘ Pp ' = S
Grand Rapids, July 9—Fred Sikkema, MOORE cee ote e eae de aed « 515.00 the War Industries Board would cur- per cent. less than last year.
a retail meat dealer of this city, filed New York Boe Ce ee... 32.50 : : 3 te
a voluntary petition for adjudication in Pictorial Review Co., New York 17.98 tail the steel supply proportionately, i ee
bankruptcy on July 3. The matter was Botanical Mfg. Co., Philadelphia 13.50 even though conditions might war- The Universal Humidifier Co. has
referred to Referee Corwin and George Doty & Doty, Grand Ledge ...... 30.50 h II ° : heen ue sated wlth an auebosiied
S. Norcross was appointea custodian to Bert Baldwin, Grand Ledge ...... 92.99 rant the allotment of a higher per- yeen incorporated with an authorize
take charge of the assets until a trustee Del. Shane, Grand Ledge ........ 10.00 4 -apital stock of $30,000 f which
is elected. The first meeting of cred- Spencer & Byington, Grand Ledge 1.60 centage of steel. hie " ae ee :
itors has been called for July 16. The Grand Ledge Independent, Grand a amount $18,250 has been subscribed
schedules show liabilities amounting to WOGRe oo as 18.00 Reduction in Meat Ration. and $3,000 paid in cash
$1,252.28 and assets amounting to $800 Harry Watkins, Jackson .......... 7.50 Lansing Jul . ec? ‘ : hanna
stock in trade and fixtures, with $250 Imperial Chemical Co., Grand oe yi: a —_2s- >
claimed as exempt; also showing one Raps soos 12.50 are adapting themselves to the Gov- The Alfred J. Brown Seed Co. has
policy of insurance. Following are the Consumers Power Co., Grand Ledge 3.60 ernment meat ration, reducing the . : : : os
creditors listed by the bankrupt: Ford Byington, Grand Ledge eee 1.95 consumption per capita from 10 to 15 increased its capital stock from $200,-
Secured Creditors. Detroit News Co., Detroit ........ 25.00

G. R. Butcher Supply Co., Grand

Rapids |...) ..05... 0 cis... le. $ 45.00
A. J. Deer & Company .....,..... 75.00
Unsecured Creditors.

Louis Pfaelger & Sons, Chicago $ 29.03

Plankington Packing Co., Mil-

WAUKGG 20 ee aac 280.69
Wilson & Co., Grand Rapids 222.69
Swift & Co., Grand Rapids ...... 326.52
Armour & Co., Chicago, 0.0.5... .; 145.26
M. Piowaty & ‘Sons, Grand Rapids 22.91
Collins Ice Co., Grand Rapids 40.00
Allie M: Northrup: .:.2.20..50...;. 45.00
Boot & Co., Grand Rapids ........ 5.18
A. J. Deer & Co. 8... 2... 15.00

In the matter of Frank E. Slater, bank-
rupt, Coopersville, pursuant to the order
of the court, the bankrupt has filed his
schedules in bankruptcy, which sched-
ules show the following: Taxes due,
$31.56; wages due, $65; secured claims,
$1,350; unsecured claims, $8,861.14; notes
and bills to be paid by other parties
thereto, $1.118.38; total indebtedness,
$11,426.08. Real estate, $2,400; cash, $5;
bills, promissory notes, ete., $320; stock
in trade, $3,000; household goods, $200;
books, ete., $10; debts due on open ac-
counts, $469; two life insurance policies
amounting to $3,000, and claiming as
exempt the homestead of said bankrupt,
and household goods in the sum of $250
and stock in trade to the value of $250.
The first meeting of creditors will be
held July 16 at 11 a. m. Following is a
list of the creditors of said bankrupt:

Preferred Creditors.

Taxes due village of Coopersville $ 31.56
Wages due Henry Kettle 65.00
Secured Creditors.

Coonersville State Bank, Coopers-
WING) Oo eee es $1,350.00
Unsecured Creditors.
F. E. Myers & Bro., Ashland, O. $ 38.00
Cooversville State Bank, Coopers-

VING oe eo oc a. 4,769.98
Fox River Butter Co., Chicago 90.10
Gale Mfg. Co., Albion .:.......... 390.00
Greenville Implement Co., Green-

WING ee ee ea 103.00
NeLape Anti-Smut Co.. Adrian 25.60

South Bend 204.54
Batavia, Tl. ..
Grand Rapids 308.98

Oliver Plow Company,
Appleton Mfg. Co.,
Brown & Sehler Co.,
Ohio Rake Co., Dayton. Ohio .... 323.00
l,. J. Kinkin, Coopersville ........ 320.00
Peoples Savings Bank. Cooversville 275.00
St. Louis Lightning Rod Co.,

St. TOU poe 135.00
Sterling Mfg. Co., Sterling, Ill. .. 330.00
Herschel Mfg. Co., Peoria ........ 169.34
Wvykes, Schroeder Co., Grand

PRODIOS (ee eae euicaics foe ea a 94.95
United Engine Co., Lansing ...... 100.00
Willis Buck, Coopersville ........ 150.00
Champion Mfg. Co:, Grand Ranids 19.50
Durham Hardware Co., Coopersville 38.00
J. Porter, Ottawa ............. 118.42
DeVos & Son, Coopersville ........ 39.80
Mary M. Slater, Sedalia, Mo. 756.93
Clemens & Gingrich Co., Grand

RADIOS fo. io ei oe ea: 35.00

Said bankrupt on May 2. 1918, executed
a trust mortgage to Willis Buck, of
Wright township, as trustee, for tne
benefit ‘of creditors: Ajpp#aisers have

been appointed and an appraisal of the
assets is now being taken.

In the matter of Peterson & Bryant,
bankrupt, of Grand Ledge. the bank-
rupts have filed their schedules pur-
suant to order of the court. Such sched-
ules show liabilities amounting to $2.-
959.16 and assets amounting to $5,017.46,
of which $500 is claimed as exempt. The
ereditors are as follows:

Secured Creditors.
Loan & Deposit Bank of Grand

DeGSe 623i. cee ts $ 515.00
E. M. Briggs, chattel mortgage 2,164.00
Unsecured Crediters.

Hazeltine & Perkins Drug Co.,
“rand RADIOS 2.4266 ce te a $685.00

Farrand, Williams & Clark, Detroit 225.00
Michigan Drug Co. Detroit ...... 178.00

Faton Crane & Pike, Chicago .... 115.00
Marcus Ward, Kalamazoo ........ 33.08
Foley & Company, Chicago ........ 18.00
hb 6. Dewitt, Chicago .:......... 38.00
Eastman Kodak Co., Rochester .. 180.00
Ohio Truss Co., Cincinnati ...... 25.00
Foote & Jenks, Jackson .......... 25.00

Syndicate Window Service, Chicago 18.00

Monroe Drug Co., Quincy, Ill. ... 10.60
Dudley Paver Co., Lansing ....... 3.37
Standard Oil Company, Grand

RADIOS bess c cee ee cece ceca ss 17.28
Berdan & Company, Toledo ...... 89.63
Frederick Stearns & Co., Detroit 51.00
Allen-Svarks Co., Lansing ee mass 31.59
Clauss Shear Co., Fremont, O. 19.18
Harry Watson Co., Detroit ..... 7.30
Rysdale Candy Co., Grand Rapids 42.30

Chicago Examiner, Chicago 6
W. E. Knickerbocker, Grand Ledge 19.02
Frank Elsie, Grand Ledge 2
Jennings Mfg. Co., Grand Rapids 29.78
Appraisers were appointed and the fol-
lowing is a summary of their appraisal:

Drugs and patents ............. $1,679.30
SO Se 54.55
Mouet £0008 oo... kc... eck 273.79
Books and stationery ............ 291.72
CANGtes oe ee a es ees 32.47
ee ei. 69.73
$3,001.56

Furniture and fixtures .......... 742.00

Total $3,743.56
The first meeting of creditors in this
matter is to be held July 19 at 11 o’clock.
In the matter of Joseph J. Klaassen,
an order has been made for the sale of
the assets in this matter. The sale is
to be held on July 19. The assets were
appraised as_ follows: qrocery stock,
$393.45; fixtures, $99.95; horse, $50, total,
$543.40.

An offer of $350 has been received
from Isaac Van Der Belt for all the
stock in trade and fixtures. If no higher
bid is received at the hearing, the assets
will be sold to Mr. Van Der Belt.

>

 

Troubles of the Automobile Men.

The automobile manufacturers who
specialize in pleasure cars are hav-
ing a hard time finding out just where
the Government expects them to get
off. The difficulty grows out of a
certain lack of co-ordination between
the Government agencies having
charge of fuel and steel, and at this
writing it is difficult to see how mat-
ters can be straightened out so as to
give the pleasure-car makers a clear
idea of what they will be able to do
during the coming year.

Several months ago the Govern-
ment informed the automobile manu-
facturers that, owing to the shortage
in chrome steel, they would be oblig-
ed to curtail their output during the
coming year by a very substantial
percentage. The exact figure was not
then stated and it is an extraordinary
fact that, in spite of the extent to
which the subject has been threshed
over in the interval, the fixing of a
definite limit on the output of passen-
ger cars appears to be no nearer than
at the outset. There are good reasons
for this uncertainty, however, al-
though every manufacturer will ap-
preciate how rough it is on the auto-
mobile men.

Dr. Garfield recently made an an-
nouncement that seemed to settle the
matter. He declared that the makers
of pleasure cars would have their coal
supply curtailed to 25 per cent. of the
amount consumed last year, but that
this reduction would not apply to the
building of trucks or to the use of
facilities for any other essential pur-
pose.

In this connection Dr. Garfield said
that the work of restricting coal sup-
plies would be co-ordinated with the
plan of the War Industries Board
with respect to supplies of steel. As
an illustration, he said that the bureau
finding it necessary to make the heav-
iest cut would set the pace for the
other bureaus; that is to say, if the

pounds a month to 1% pounds a
week, will learn with interest thai
England has been enabled to release
considerable additional supplies of
frozen meat because of the generous
shipments from America and the meat
coupon has gone up in value from
12 cents to 16 cents. Only two cou-
pons may be used each week for
butcher's meat. These will now buy
about a pound, which is proportion-
ally a large increase.

The food situation in Italy has
been tense and since May 15, Italy has
heen holding three meatless meals a
week, Wednesday, Thursday and Fri-
day. Meat cannot be had during
these days in public eating places or
the home. The price of meat in Italy
has risen tremendously, beef ranging
now from 72 to 89 cents per pound
and veal from 66 to 79 cents a pound.

Meat cards were abandoned not
long ago in France and in place of
them three meatless days a week were
substituted. The three meatless days
are Wednesday, Thursday and Friday.
These meatless days are established
by regulation and control the butcher
himself. And this has been neces-
sary though France has nothing like
our ccld-storage facilities.

George A. Prescott.
> + 2>___
Italian Penalty for Hoarding.

Any person in Italy who purchases
foodstuffs or goods of common or
large consumption and lays in sup-
plies greater than the normal or or-
dinary needs of the family and de-
pendents, is punishable by a fine of
from $4 to $190, or by imprisonment
for a month, and the goods are con-
fiscated.

_————----

Italy Has Three Meatless Days.

So grave has the food situation be-
come in Italy that three meatless
days a week have been in effect since
May 15. Although the Italian people

000 to $700,000.

 

The “Little Gem”
Egg ‘Tester

 

Write for catalogue and prices.

S. J. Fish Egg Tester Co.

Agents Wanted Jackson, Mich

 

 

 

Not How Many Acts, But How Good!

Ramona

And Each Week a Little Better Than the
Previous if Possible.

 

 

A splendid vaudeville bill is presented every
afternocn and evening, which includes Florenze
Tempest and Five Other Big Acts,

 

 

 

Outdoor life at this season is most glorious, and
‘Ramona’ is outdoor in the grove by the lakeside.

 

 

 

 

 

MICHIGAN TRADESMAN

 

 

 

 

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Movements of Merchants.

Jonesville—The Jonesville Commer-
cial Bank opened for business July 6

Elk Rapids—A. P. Wilson & Co.
succeed A. P. Wilson in the grocery
business.

Battle Creek—The Owl Drug Co.
has increased its capital stock from
$8,000 to $15,000.

Camp Custer—The Army Stores
has increased its capital stock from
$5,000 to $25,000.

Edmore—The Edmore State Bank
has increased its capitalization from
$15,000 to $30,000.

Greenville—Miss Matie Hansen has
closed out her millinery stock and
retired from trade.

Detroit—The Ralph Ainsworth Co.,
dealer in shoes, has increased its cap-
ital stock from $50,000 to $100,000.

Albion—The Albion and Marengo
Co-Operative Co. increased its
capital stock from $500 to $1,250.

Jackson—The Fletcher, Alderman
Co., conducting a department store,
has changed its name to the Gaylord-
Alderman Co.

Kalamazoo—Ray

has

Johnson opened

a groceteria in the basement of the

Chase block, the first one to be open-
ed in Kalamazoo.

Carson City—P. J. McKenna, deal-
er in general merchandise, dropped
dead July 4 as the result of a sudden
attack of heart disease.

Vicksburg—James_ Burgess, for
many years head clerk at Hotel Mc-
Elvain, has purchased the hotel and
will continue the business.

Marquette—Mrs. M. A. LaRochelle,
dealer in women’s furnishing
and millinery. died suddenly at St.
Mary’s hospital July 6, following an
illness of but a few days.

Lapeer—The china, house furnish-
ing goods, books, stationery and wall
paper stock of the late C. L. Yorker
is being close out at auction and the
business will be discontinued.

Nashville—Reidy
a chain of

goods

Bros., who own
throughout the
State, have purchased the George C.
Deane stock of
furnishing

the business.

Holland—Martin Fransburg & Son
will remove their fruit and vegetable
stock from its present location on
East Ninth street to the Visser block,
on River avenue, and conduct a
wholesale as well as retail business.

Port Huron—The Fenner & Ballen-
tine Shoe Co. has been organized to
deal in shoes, rubbers and general
merchandise with an authorized cap-
ital stock of $10,000. all of which has
heen subscribed and paid in in cash.

Charlotte—The George W. McEI-
murry bankrupt stock of general

stores

clothing and men’s

goods and will continue

merchandise was sold at auction to
the Michigan Stores Co., of Flint, for
$1,650. The company opened the
store July 6 under the management
of George Benedict,

Muskegon—The DeLuxe Fruit Mar-
ket which was closed temporarily,
owing to a disagreement between the
partners, has been re-opened. George
Barkemus has purchased the interest
of his partner and the business will
be continued under the same style,
Paul Bouris, acting as manager.

Battle Creek—For general disre-
gard of food regulations, the Battle
Creek Co-operative Society, retail
grocer, has been ordered to close for
a week beginning Monday and has
volunteered to pay $100 to the Red
Cross as a result of a hearing before
the Food Administration at Lansing.

Lansing—Frank Dehn, grocer at
901 West St. Joseph, has been freed
from blame for advertising flour. It
was alleged he had placed a sign in
front of his store and when ordered
to take it down had placed it on the
most conspicuous part of the rear
wall. His excuse was that he did so
in order that clerks might be inform-
ed of the price.

Holland—County Food Adminis-
trator William Brusse has been in
Lansing in connection with the propo-
sition of making a wider use of the
sugar card system. It is likely that
the card system will be adopted
throughout Ottawa county, the State
Administration having given permis-
sion for this and having promised to
send a representative here to. in-
stall it.

Scottville—For continued violations
of food regulations Abe Benow, gen-
has been ordered to
close his store for a week beginning
Thursday of this week. Benow some
months ago was given a hearing on

eral merchant,

charges of selling flour without re-
quired substitutes. The case ‘was left

open with the warning that future in-
fractions of rules and_ regulations
would cause action by the administra-
tion.

Escanaba—More than 150 food
dealers of Delta county met in the
city hall here recently, organized the
Delta County Food Dealers’ Associa-
tion, arranged for fixing uniform max-
imum food prices and sent resolu-
tions of confidence and willingness to
serve to the Federal Food authorities
of this section. County Food Ad-
ministrator B. P. Pattison called the
meeting to order and explained the
reason for assembling the dealers at
this time. A. T. Hoffman was made
temporary chairman and J. A. Strom-
berg temporary secretary. Rev. F.
G. Barth, of Escanaba, gave a ring-

ing, stirring patriotic speech, plead-
ing for co-opetative effort in the
food conservation work. It was a
splendid address—one that struck
home—and was appreciated by the
dealers. By an unanimous vote it
was decided to organize a Delta
County Food Dealers’ Association to
increase the efficiency of the whole
county in the battle for food conser-
vation and improvement of market-
ing conditions which have been upset
by the necessary restrictions. A
nominating committee placed before
the meeting the following list of of-
ficers which was accepted by a unani-
vote: President. A. T. Hoff-
man; Vice-President, Philip Lewis;
Secretary, John A. Stromberg: Treas-
urer, Albert Strahl. The following
recommendations for members of an
interpreting board were accepted
unanimously by the meeting. To rep-
resent the wholesale grocers, M. J.
Ryan: to represent the retail grocers.
W. J. Hanrahan; to represent the
wholesale meat dealers, Peter Geneis-
see; to represent the retail meat deal-
ers, Charles Ehnerd: to represent the
Gladstone grocers, L. P. Boyer and

P. J. Lundblad.

mous

Manufacturing Matters.
White Pigeon—The American Coat-
ed Board Co. opened its new plant
July 1.
Centreville—The Dr. Denton Sleep-
ing Garment Co. is building a large
addition to its plant.

Detroit—The Champion. Brewery
Co. has changed its name to the
Champion Beverage Co.

Detroit—The Western Rosin &

Turpentine Co. has increased its cap-
ital stock from $25,000 to $50,000.

Big Rapids—The Machinery Com-
pany of America has removed its
postoffice here from Grand Rapids.

Northport—The Northport Cream-
ery Co. will manufacture ice cream in
connection with its other business.

Hillsdale—The Michigan Alamo
Farm Light Co., has been incorporat-
ed with an authorized capital stock of
$4,000, all of which has been subscrib-
ed and $1,000 paid in in cash.

Kalamazoo—The Kalamazoo Label
Co. has been incorporated with an
authorized capital stock of $50,000, of
which amount $35,000 has been sub-
scribed and paid in in property.

Thompsonville—The Betsie
Milling Co. has been incorporated
with an authorized capital stock of
$10,000, of which amount $6,000 has
been subscribed and $1,250 paid in in
cash.

Twining—After traveling a rough
and troubled road the Twining Cream-
ery has been closed out at public sale
for $1,600. The creamery was built
by promoters in a sparsely settled
community with very few cows, at a
cost of twice its value. It has been
a losing venture since started.

River

Cheboygan—The Carmody Cream-
ery has been sold to Cheboygan
Farmers’ Co-operative Association,
consideration $4,900. The association
will continue the business as a co-
operative creamery; they will buy and
sell all kinds of produce raised by
their association, which is composed
of 189 paid-up members.

 

July 10, 1918

Monroe—The American Garage Co.
has been incorporated with an author-
ized capital stock of $10,000, of which
amount $7,000 has been subscribed
and paid in, $4,000 in cash and $3,000
in property.

Ludington—The K, & H. Shirt Co.
has been incorporated with an author-
ized capital stock of $10,000, of which
amount $6,000 has been subscribed

and paid in, $4,000 in cash and $2,000

in property.

Kalamazoo—The Peck Iron & Steel
Works has been incorporated with
an authorized capital stock of $30,000,
of which amount $17,100 has been
subscribed, $2.100 paid in in cash and
$1,200 in property.

Sibley—The Michigan Concrete
Ship Building Co. has been incor-
porated with an authorized capital
stock of $100,000, of which amount
$50,000 has been subscribed and $26,-
000 paid in in property.

Paris—Fire of unknown origin de-
stroyed the cheese factory owned and
operated by John Bouwer. The loss
was $4,500, partially covered by in-
surance. Mr. Bouwer has not decid-
ed if he will rebuild at this time.

Detroit—The Time Systems Co. has
been organized to manufacture and
sell automatic clock systems, with an
authorized capital stock of $60,000,
all of which has been subscribed and
paid in, $5,000 in cash and $55,000
in property.

Detroit—The Soluble Oils, Inc., has
been organized to do a general manu-
facturing and mercantile business in
oils and oil products, with an author-
ized capital stock of $10,000, of which
amount $8,000 has been subscribed
and $1,000 paid in in cash.

——_»--.

On July 4 prepare for Christmas.
Such, apparently, is the motto of the
Retail Dry Goods Association, which
protests against the curtailment of
useful Christmas gifts. The Council
of National Defence has started a
campaign against the giving of pres-
ents, on the ground that such use of
materials, particularly metals, is un-
wise at the present time. The mer-
chants point out that the supply ot
metals which may be used in non-
essential industries, including toys,
jewelry, and other articles, is already
regulated by the Government, and
that no real economies will be ef-
fected if the use of such articles as
Christmas gifts is abandoned. Mr.
Bonar Law, referring in one of his
budget speeches to the only moder-
ate increase of a tax on theater tick-
ets which he proposed, declared that
“it is not well for a nation to be
always brooding.” Neither is it well
for a nation to be wholly without the
customary features of its holiday. As
a matter of fact, the substitution of
useful for useless giving has made
a good deal of progress in recent
years, and it would be unfortunate
if the suggestion of the Council had

the effect of checking it.
—__+-+-—__—__

When locomotives and children get
on the wrong track it takes a switch
to get them back.

>>
Young man, if you would engrave
your name on a girl’s heart use a soli-
taire diamond.

-~

 

 

 

i
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<“e >

 

 

 

 

July 10, 1918

MICHIGAN TRADESMAN

 

 

 

  

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Review of the Grand Rapids Produce
Market.
Asparagus—Home grown, $1 per doz.
Bananas—$7.50 per 100 Ibs.

Beets—Hiome grown, 45c per doz.
bunches.
Butter—Local dealers hold extra

fancy creamery at 42c for fresh. They

pay 37%c for No. 1 dairy in jars; they
also pay 30c for packing stock.
Cabbage—Home grown, $4.50 per

large crate and $3 for medium.

Cantaloupes—California standards $4
per crate; ponies, $3.75 per crate; flats,
containing 10 to 12, $2; Arizonas, $4.50
for standards, $4.25 for ponies and
$2.25 for flats.

Carrots—20c per doz. bunches.

Cauliflower—$2 per crate of 8 to 10
heads.

Red Currants—$2.25 per 16 qt. crate.

Cucumbers—Home grown hot house:

command $1 per dozen for No. 1 and
75c per dozen for No. 2; Illinois hot
house, $1.85 per 2 dozen boxes.
Eggs—The market is unchanged from
a week ago. Local dealers pay 37c to-
day, cases included, delivery in Grand
Rapids.
Gooseberries

 

$2.25 per 16 qt. crate.

Grape Fruit—$4@5 per box for all
sizes Floridas.

Green Onions—18@20c per dozen for
home grown.

Green Peas—$2.50@3 per bu.
home grown.

Green Peppers—$4 per 6 basket crate;
$1.85 per 4 basket crate.

Honey—22c per lb. for white clover
and 20c for dark.

Lemons—California selling at $10.50
for choice and $11 for fancy.

Lettuce—Garden grown, 75c per bu.;
home grown head, $1.25 per bu.

Mushrooms—75c per Ib.

Nuts—Almonds, 21c per lb., filberts,
20c for Grenoble; Brazils, 18c; Mixed
nuts, 16%c.

Onions—Louisiana, $4.25 per 100 Ib.
sack; California, $4.50 per 100 Ib. sack.

for

 

Oranges—California Valencias, $7.50
@B per box.
Peaches—$2.75 per 6 basket . crate

of Georgia Bells; Georgia Elbertas,
$3.25 per 6 basket crate and $3.50 per bu.

Pieplant—$1 per bu.

Pineapples—$6 for 24s, 30s and 36s.

Potatoes—Old command $2.50 per
100 Ibs. and new $3.50 per 100 lbs., new
Virginia in 11 peck barrels, $6.50 per
bbl.

Radishes—18c per dozen for home
grown hot house.

Raspberries—$4 per 16 qt. crate for
either red or black.

Sour Cherries—$2.50 per 16 qt. crate.

Spinach—$1.25 per bu. for home
grown.
Tomatoes—Six basket crate from

~the necessary certificates.

Texas, $4; home: grown hot house,
$1.35 per 7 Ib. basket.
Water Melons—50@65c apiece for

florida.
Wax Beans—Home grown, $4 per bu.
—_2>2+>____
The Grocery Market.

Sugar—The first week of rigid reg-
ulation of sugar distribution has de-
veloped some weaknesses in the meth-
ods employed, and until these are cer-
rected, which is being done as rapidly
as possible, the movement from the
refiners into consuming channels is
apt to be more or less hampered.
These conditions are recognized as
inseparable from the introduction ot
such revolutionary methods in the
conduct of business as are involved
in the new Government regulation,
and the trade is not disposed to com-
plain, although they have caused
much inconvenience. The retail trade
has been much hampered in making
provision for its requirements by the
great delay experienced in producing
While this
has been a pronounced feature of the
local situation, the trade here has
fared well compared with experiences
in other parts of the country. Points
in Connecticut, the District of Co-
‘umbia and some Middle West sec-
tions are mentioned in reports re-
ceived here as having had no certif-
icates issued to them thus far. So
far at least as the local market is
concerned no actual shortage of su-
gar in retail channels has’ been
created.

Tea—Few orders
are in evidence and these are for
small lots. There is, however, no
selling pressure in any quarter, as
present stocks, which in many in-
stances are of very limited extent,
cannot be replaced except at a sub-
stantial advance. A little business
has been done in new crop Japans,
of which so far only a moderate
quantity of fancy grade has been re-
ceived on the Pacific Coast. New
crop standard Formosas at 31c ap-
pear to be going slowly.

for spot goods

Coffee—The Brazil market is strong
on unfavorable weather reports, caus-
ing 1c advance there. The advance has
added “c here on roasted.

Canned Fruit—Old crop fruit is
about cleaned up, at least so far as the
desirable grades are concerned. New
crop is not yet ready and canners are

not yet in a position to forecast
prices.
Canned Vegetables—The market

has been firm for tomatoes, although,
owing to the holiday week, very little
actual trading was accomplished.
There is a firmer feeling all along
the line.

Canned Fish—Spot red and pink
salmon is quiet, with very little de-
mand as yet for domestic use. The
backwardness of sea-
son is a feature. New Columbia River
salmon is about all sold up.

Dried some reason
there is a delay on the part of the Ad-
ministration in making announcement
as to actual details of dried fruit oper-
ation. unofficial statements
have been issued and the trade has a
fairly good idea of what to expect,
but there are still many matters to be
cleared up. This delay is leading to
a fear that perhaps the date for trad-
ing may be postponed even ‘beyond
July 15, although th‘s is regarded as
highly improbable. The original idea
was to give buyers ample opportunity
to know exactly what they were going
to do. so that when contracts were
placed they would include all the as-
sortments the buyers would need. As
to prunes, buyers may name their de-
sires, but it will be another matter as
to what they will get. Naturally, they
will try to obtain the most desirable
sizes, but in the end they will have
to take what the packers can give
them. The Government comes first,
and when it comes to a matter of as-
sortments the soldiers and sailors are
Attempts to

the consuming

           

Various

to have the preference.
secure a blend of 50s to 70s have not
met with the utmost success. The
navy has shown some willingness to
take a distribution o£ these sizes, but
the army has been holding out for 50s
to 60s and 60s to 70s. The theory is
that it will not hurt the public to get
along with small-sized prunes, or, for
that matter, without any at all.

Molasses—Demand for the grocery
grades is still unsatisfied and every-
thing available finds ready sale at full
prices.

Corn Syrup—Manufacturing
fectioners,
ers,

con-
as well as other consum-
continue to buy freely, giving
producers no opportunity to catch
up with orders. Sales making are
subject to prices in effect at time of
delivery.

Rice—There is nothing to be added
to what has already been said con-
cerning conditions in this market.
There is next to no stock here and
the primary markets are about bare.
Persistent enquiry comes from all
quarters and naturally leads to little

 

business. Prices are nominal.
Pickles—Sugar regulations have hit
the small size sweet pickles market.

The makers will be obliged to cut this
size out, it is said, leaving the mediums
and gherkins to feed the public.

Soda Fountain Stuff—Merchants who
have soda fountains will have to buy
their fruits under the sugar allotment
or be considered manufacturers if they
utilize the homemade
tures. wholesale stocks

mix-
are

sugar in
Prepared
said to be good.

—__»-2+

Will Canfield has returned from his
usual annual tour of inspection of the
grain fields of Iowa, Nebraska, Kan-
sas and Missouri. He reports the
biggest and finest crop of wheat ever
harvested in that section. Corn in
Iowa and Missouri is man high, with
every indication of an enormous crop.
Farmers were never more prosperots
in the states named as this season.

Millinery Now Shown.
Shadow straw sport hats are among
the newest things now
here,

shown
according to the bulletin of the
Retail Millinery
ica. These are made by tightly

being

Amer-
fitting
navy blue Georgette crepe over straw
hats of peanut or basket weaves. This
the most ef-
over red, as it gives the hat a
soft purple shade. Often chenille or
wool is stitched around the edge of
the brims. A twist or a braid of the
stitching is used around the base of
the crown as a band, and is finished
off with one or more balls.

Association of

veiling, bulletin says, is

fective

In some
Georgette
in red or
seen in me-
dium-sized sailors and in small or me-
dium mushroom effects.

of the new dress hats navy
is fitted tightly
cerise,

satin
These hats are

over

The bulletin also comments on the
little of velvet hats this year at
this time, as compared with 1917. It
tells of the use of velvet for various
kinds of trimmings, and in
for sports wear. In the
last year’s use of velvet in

use

“tams
how-
July
hats
the

main,
ever,
and

closer to

is missing,
that come
weather.

is replaced by
fitting

2-0 -@ +
More Home Dressmaking.
The

of women’s

the
garments has greatly en-

constant increase in cost
larged the number of women who are
taking the dressmaking courses pro-
vided for them by of the re-
case the number
of women seeking instruction of this
kind has almost doubled in the last
six months.

some

tail stores. In one

Several of these women
are anxious to obtain enough instruc-
the summer to enable
them to make their fall dresses, while
others have expressed a desire even
to “tackle’ the home manufacture of
coats and suits.

tion during

Good material for women’s outer
garments can be obtained at about $5
a yard, and, adding to this the small
charge for the lessons and the cost
of the “findings,” the total expense is
found to be surprisingly less than the
cost of a ready-made suit. This basis
of low cost, it is said, is also true of
and coats. Because of the
extent of the movement, both manu-
facturers and the retailers are said
to be regarding it with no little con-
cern.

dresses

a

If the Germans follow the schedule
of their last two heavy attacks on the
Western front, a new offensive would
be due within a week or so. The first
offensive began March 21, and
went on, with slight let-ups, until
about April 7. Then, without any in-
terval, the attack shifted to the North-
ern front on April 10, and continued
until April 19. Hence the first drive
lasted about a month. Thereafter
followed more than a month of prep-
aration; on May 27 began the second
offensive. It ended about June 14,
lasting in all less than three weeks.
If it takes the Germans no longer to
prepare for the new attack than it
did for the last one, another week, at
the latest, should see the commence-
ment of a new grand-scale move on
the Western front.

big

 

6

TRANSPORTATION QUESTION.

Which Solution Is Best for the Na-
tional Welfare?

Representative American business

declared it to be their best judg-

that

men

ment should enact a

law,

Congress
gemeral railroad mecorporation
to the end that every railroad car-

under a iederal char-
be their be-
should be a man-

rier would work
ter. They declared it to
lief that that law

datory law: that all railroad corpora-

 

,

tions should be required to operate
thereunder.

They declared, by an overwielming
maiority, that insofar as rates are
concerned, intrastate as well as inter-
state rates should come, by act of
Congress, under central control, in

 

order that there might be less of con-

1
flict than has existed in the past. As
they

should be

securities, recom-

to railrcad

mended that there federal

jurisdiction over their issue, that thus

railroad credit might be established

upon a firmer basis and railroad secur-

t regain the popularity they

ities migh

enjoyed years ago.

The business men to whom I refer
the half million members of the
the Cham-
the United

Their position with regard to

are
organizations composing
ber cf Commerce of
States.
railroad reform, outlined above, was
expressed in their votes on referen-
dum No. 21, the last formal declara-
tion of the National Chamber on rail-
road operation.

To-day. instead of federal incor-
have federal control of
all of the operations of the roads.
That has the result of the
war, which made it necessary for the
the

Secretary of War, the power which

poration, we
come as

President to exercise, through
the law delegated to him in times of
emergency. So far as the rate-mak-
ing power is concerned, Congress has
authority to the
that question,
should it become necessary to do so,

delegated definite

President to act on
and, as to the securities which may be
issued by the railroads, the Govern-
ment will itself during the period of
the war furnish funds, in part at least,
for improvements and replacements.
for extensions, and to assure condi-
tions that will make for better trans-
So the three things which
members of Chamber asked

portation.
the
should become the subjects of legisla-
tion have, for the time being. passe

the

into the future: for the present, we
have them all in operation under this
emergency condition.

Without attempting to determine
what questions may be passed upon
in future referenda, it is well to re-
member that there are conditions to
should not be blind, there
are questions having to do with rail-
read overation during the war and in

which we

the period of readjustment that will
follow that business men and business
organizations must study and ponder
and debate in order that we may be
ready, when the time comes, to lay
before those in authority the essence
of our judgment, gathered by deliber-
ate precesses, with resnect to the re-
turn of these properties to private
ownership.

Taking the roads

out of private

 

MICHIGAN TRADESMAN

ownership and putting them under
federal control has given rise to an
increased propaganda and to an in-
creased number of propagandists,
part of whom are seizing upon this
opportunity to further intrench the
theory of Government ownership of
railroads, and part of whom are ac-
cepting this emergency to make more
prominent their declarations that
such a condition is inimical to the
welfare of our country.

The first class are loud and persist-
ent, and academic in their demands,
2nd will be more so as the months
and possibly the years succeed each
other, before the question actually
comes to a test. The other class is
not academic in its presentation, but
holds to definite views which it has
long held as basic to the welfare of
our Nation itself. Between these two
will be the solution of the railroad
problem in the United States in the
ears that follow the war. The ques-
tion of whether continued government
control or ownership is a necessity
as a matter of National welfare is a

—if we find that, so far as these oper-
ations are concerned, it is for the best
interests of this country to preserve
that thing which we have always call-
ed fundamental to Americanism—and
have private ownership, and merit for
service, and competiticn to improve
service continue, then the Chamber
will stand as courageously for that as
for the other, because that will be for
the national welfare.

The Chamber of Commerce has at
this time a double duty and a double
responsibility. On the one side it is the
Nation’s business to fight this
and it is the Nation’s business to have
but one ambition, but one vision. We
are for reaching the goal at the ear!-
iest possible moment and in the most
forceful fashion. Nothing must re-
strain, nothing retard. In this we are
bound to assist by every ounce of
power we possess.

But on the other side it is essential
that we shall have an eye to the
peace production of the future, to
keeping under our industries and our
commercial instrumentalities a foun-

war,

 

To better birth with suns.

 

IT DOTH NOT YET APPEAR.

Except a corn of wheat fall in the ground and die

Its course is not complete and little gained thereby.
One constant purpose runs in all creation’s plan

How true it is with man;
His life has not attained that sate wherein we see

Still nothing to be gained—no greater good to be.

If what is life to-day is no better now than when

It first went on its way—what can the use be then—
That it should grow again, the self-same sort and kind,
The sorrow, guilt and pain as now in the world we find,
3ut rather is it true, be it flower or sheaf or tree,
When each their life is through it still could better be.
As perfect is the rose it still could be more sweet,

The finest grain that grows could still yield more to eat,
As noble, high and good as man e’er grew to be

How faintly understood is immortality.

To me, then, death is clear, its process brings no pain;
My brief and short career is that others may attain

A purer mind and heart, a broader sweeter love
Indeed a counterpart of impulse from above.

I would not hasten on, nor would I yet delay

3ut victory is won in God’s appointed way.

And let us strive to be in life’s unbroken chain,

Like everywhere we see the golden fields of grain,
Each growing every year the best and all we can

And ever will appear a better sort of man.

Charles A. Heath.

 

 

question which we must face and
study and declare upon without prej-
udice, and with the courage of con-
viction, when that conviction is reach-
ed. And this even though it may be
to overturn the views we long have
held and which we may now hold, for
courage is bound to be the quality
which characterizes the utterances of
that organization.

If by that careful analysis we shall
find that the underlying principles of
our American life demand that pri-
vate ownership shall be retained in
order that initiative and energy and
ambition may be put behind the de-
velopment of this great business—if
we find that unified control and oper-
ation can as well be had under private
ownership as under government own-
ership—if we find that by public
mandate or consent our commissions
regulating these great utilities can be
turned from repressing and restrain-
ing instrumentalities to the perform-
ance of their functions with vision, ag-
gressiveness and constructive thought

dation that unquestionably will be
such as to sustain the structure of
commerce in the largest sense. We
must look forward to the time when
the war is over, and it is our duty to
have the double vision, that which
never allows us to flag in our enthus-
iasm from the present cause, nor to
abate in our effort,one iota to bring
that cause to speedy victory. Nor
shall we, because we have that vision,
fail to look out into the future, and
get ready for the time that is coming,

The only man who fears to look be-
yond the present conflict into the
days that are coming is the man who
has no faith. The man who has faith
in justice and righteousness and vir-
tue is the man who must know where
the cause ultimately will run, and
where the victory ultimately will lie,
and who realizes the greater necessity
for preparation for the good days
that are to come.

A victorious people will be a peo-
ple showing humility; otherwise the
world will not be safe. A braggart

 

July 10, 1918

and bombastic people cannot win a
war like this. The principles that are
involved are too precious, the goal
is too great. It may be, as we go
farther into the conflict, that we shall
have to be taught more of humility
and less of self-conceit. But if we
have to learn that lesson, if we have
to travel rough paths, if crowns even
of thorns must be pressed upon this
Nation’s head, that is no reason why
we need doubt for one single instant
the result that will ultimately come.

The god of the Hun is not my God
nor the God of our fathers. God
linked with the brutality and the
beastiality that has characterized our
enemy in this war, is blasphemy to
the God we know. The God of jus-
tice, the God of mercy, the God of
virtue—attributes of godliness—where
do you find them in the German pro-
gramme?

As we believe in the justice of God,
as our fathers, in laying the founda-
tion of this country, laid it in faith
in that justice and in that God, so,
through whatever paths we may have
to travel, we are going towards the
one ultimate goal that can have no
other end than the utter dissolution
of military autocracy, no other end
than the utter wiping out of Prus-
sianism from the face of the earth.

Harry A. Wheeler.

—— +2 >

The impression that the American
dye industry has gained very uneven-
ly is confirmed by figures covering the
year 1917 published by the Federal
Tariff Commission and the Bureau of
Foreign and Domestic Commerce. We
are actually a considerable exporter
of dyes now, sending other nations
nearly twenty million dollars’ worth
last year—more than our bill to Ger-
many in 1913. In quantity, we manu-
factured 23,000 tons of coal-tar dyes,
or a few hundred tons more than we
imported in 1913-14. No less than
eighty-one establishments were en-
gaged in this manufacture. But the
production of “indigo and the alizarin
and vat dyes derived from anthraqui-
none and carbazol,’ which include
some of the best colors, was small.
It is put at about 1,080 tons, of which
940 tons were made from imported
indigo, leaving the purely native out-
put of these dyes at less than 3 per
cent. of the pre-war imports. It is
to be hoped that the forecasts of a
great development of this weaker side
of our dye-manufacture will be justi-
fied. If under present conditions dye
manufacturers cannot make many
times 3 per cent. of old purchases of
some of the most valuable classes of
dyes, they will have no justification
in asking for a heavy tariff wall
against imports.

—_— +--+ ___

The citizens of Berlin, Georgia,
have decided that the place shall be
rechristened Lens, but whether they
have agreed upon a suitable pronun-
ciation for the new name we are not
informed. A local paper declares that
Lens “sounds” infinitely better than
Berlin, however. Any name would.
By the way, why does not Berlin,
Michigan, make haste to take its cog-
nomen out of the Hun class?

 

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July 10, 1918

PLEASING THE EYE.

It would be interesting to know
just how much of the high cost of
living before the war was due to the
necessity of pleasing the eye. The
request of the food administration
that the custom of packing strawber-
ries so that the top layers in the boxes
point upward in neatly arranged

cones, with the stems carefully hid- .

den beneath, be discontinued, is an
indication of the importance in our
economic life of these trifles. This
packing practice required labor and
increased the cost. Now we went
lower costs and labor released.

If we follow up this line of encuiry
wwe will find that in practically all the
food we consume there is money
spent to please the eye. Apples are
polished, asparagus is tied with silk
ribbons, crackers come in expensive
cartons; only the lowly spud arrives
unadorned, but still graded as to size.
It is easy enough to demonstrate that
a bunch of asparagus is no better as
such because it is neatly tied with a
ribbon. Such nourishment as there
may be in asparagus is not increased
or enhanced by the ribbon, and the
apple is no better because it is a beau-
tiful object. No hungry person has
ever felt relieved by gazing at the
elaborately decorated cartons, and no
one ever rose from the table more
content because the mashed potatoes
were Originally all of an approximate
size,

So far this feeding the eye hasn't
much to commend it until we seek
the reason for this interest in ocular
satisfaction. The man who carefuily
picked out all the large strawberries
and painstakingly and with some ap-
proach to art set them upright on tne
smaller berries beneath must have had
some fairly good reason to take these
pains. He sought to make them
tempting, to arouse the appetite for
strawberries that might otherwise
exist dormant if the berries were
tossed carelessly into the box. He
wanted the shopper to say, “They
look nice,” which is the preliminary
to a purchase. So in order to sell
those berries to us, he was forced to
make them more expensive. It costs
something to create the demand, and
the demand must pay for its own
creation.

In other words, we want things
“nice,” and we are willing, more or
less, to pay for “niceness.” It is this

“niceness” that the economies of war.

are taking out of our lives. It only
remains to be seen whether we will
consume the same quantity of straw-
berries under the new ruling and how
long it will take the eye to forget its
appetite.

ONENESS OF PURPOSE.

Italy last year had a 50 per cent.
grain crop. A large portion of the
wheat we sent to her was sunk by
submarines; her people. giving up
most of their supplies to the army
were in a bad way at home, so bad
that bread made of substitutes sent
many Italians to the hospital. It was
then that Germany struck.

France last year had a 35 per cent.
grain crop and there has been no
milk, sugar or butter for many fam-
ilies,

 

MICHIGAN TRADESMAN

England varies her war bread ac-
cording to the arrival of our wheat
boats. She buys 80 per cent. of her
foodstuffs abroad. South America,
Australia and India have a surplus
which is not available because of the
lack of boats, so the task of feeding
a large part of the world is thrown
upon the United States. In France
the bread ration for children between
13 and 16 is 1% slices of war bread
a day. That is not much to appease
the hunger of a growing child. If we
have a crop of 800,000,000 bushels, we
must lay aside a substantial part of it
for a carry-over. Fertilizer is up 200
per cent. to 300 per cent., labor is
double and machinery is 50 per cent.
to 100 per cent. more. Abroad the
dairy situation is bad. They do not
have the crops that we have with
which to feed their herds or their
other livestock, which emphasizes the
slogan to save wheats, meats and fats.
Ex-President Taft has made the state-
ment that we could live on 10 per
cent. of our supplies without suffer-
ing. The State of Idaho, on April 6,
unanimously adopted a resolution of-
fering every grain of wheat within
the State’s boundaries to the Govern-
ment for war purposes. Notwith-
standing the distance of Idaho from
the Atlantic seaboard, and from the
battle front, she showed an inspiring
example of patriotic sacrifice, which,
if followed by all of the other states,
would be one way of showing Amer-
ican oneness of purpose.

WHO ARE PRO-GERMANS?

It is not only the man or woman
who sympathizes with Germany who
is pro-German.

Profiteers—that despicable class
that lines its coffers with gold,
squeezed out of the life blood of
countless millions of Americans—are
pro-German.

The inefficient are pro-German.

The over-eaters are pro-German.

The luxury-lovers are pro-German,

Those: who loaf are pro-German.

Those who complain are pro-Ger-
man.

Those who make needless expendi-
tures are pro-German,

Those who refuse to invest in Gov-
ernment securities are pro-German.

Those who idle away time which
belongs to their employers are pro-
German.

Those who visit during business
hours are pro-German.

Those who seize every opportunity
to go to summer resorts when they do
not need the rest and relaxation are
pro-German.

To-day, when the great crisis in our
national life—in our individual life—
has arrived we must have outspoken
declarations of allegiance. Nothing
must be tolerated but Americanism.
No one who lives here, and earns his
livelihood here and enjoys the privi-
leges offered by this country, no mat-
ter whence he originally hailed, has
any right to be pro-anything but
American.

 

Even if you are a natural born sales-
man you need to study your line con-
tinually because, no matter how natur-
ally selling may be for you, you won’t
inherit knowledge of the goods. ©

 

 

 

 

Save the

Thoughtless

Dollars

“I got the sweetest hat today. And, my dear, of course, I
didn’t really need it, but—”

“I know I’d fee! a lot better if I ate less, but I simply must
have a big order of —”

Over there in the Picardy mud, pock-marked with signifi-
cant craters and “plum-caked” with unspeakable things that
once were men, our soldiers can’t hear all that some of us are
saying. Good that they can’t, isn’t it? It wouldn’t make it
any easier to stand firm against those blood-crazed, grey hordes
who come on wave after wave because they believe their Kaiser

is “God’s annointed shepherd of the German people.”

* * * *

It isn’t that we Americans are a selfish people. We have

simply been thoughtless.

Money is needed to win the war—let’s give it. So far, we

have been asked only to lend—to lend at a good round 4%

interest. Turn your THOUGHTLESS dollars into War Savings

Stamps.

This space contributed for the winning of the war by

WORDEN (GROCER COMPANY
GRAND RAPIDS—KALAMAZOO
THE PROMPT SHIPPERS

 

 

 

 

 

BEING STRIPPED FOR WAR.
The dry goods trade is being strip-
That is the essence of
the quiet that has prevailed while ad-
justments are being arranged. The
G intends to control the
several purposes. It
merchandise for actual
It proposes to check the rise
in prices which have resulted in enor-
mous the unnecessary
widening of the margin of profit. It
consumer
and
against the extortions of all handlers

ie
ped for war.

,overnment
industry for
wants war
needs.
earnings and
intends to protect the
against his own extravagances
of goods.

The thing that is now being done
and called price stabilization is noth-
ing more or less than price reduction
through intent of the Government.
The co-operation of the trade is ask-
ed. If it is not given heartily the
facts of the situation will be presented
to Congress and legislation will be
That will be prefaced by in-
vestigation, and perhaps by scandal.
It can result in the fastening upon the
dry goods trade of the country many
permanent forms of restrictions that
will not tend to satisfactory condi-
tions after the war.

asked.

It is more common in the trade to
hear objections raised than it
hear discussions of what the Govern-
ment can do at this time to put the
whole trade on a better footing for
the war and after the war. No prop-
er credit is being given for the aid
that has already been tendered in re-
moving from the dry goods business
many excrescenses, such as brokers’
and converters’ speculations, need-
lessly long terms. financing through
trade pawnbrokers, and the produc-
tion of hosts of bastard cloth con-
structions designed to degrade goods
of merit and quality.

is to

In the noise of minor wails that
business shall go on as usual, that
fashion and style must continue to be
featured more than ever, that side
lines of textile manufacturing shall
continue to be permitted to absorb
employes needed elsewhere, there also
appears from time to time many de-
mands that Government action shall
not be taken under threat of political
retaliation. There are still many men
in the dry goods trade who believe
the tariff issue to be the one vital
thread on which human _ happiness
hangs, and there are many more who
continue to exalt the dollar in its
tax-paying powers when other argu-
ments fail them.

In contrast with these things, the
producers who went wholeheartedly
to the assistance of the Government
from the inception of the war are be-
ginning to insist that the Government
shall press its powers to force in the
laggards and the profiteers catering
to civilians. The younger generation
of New York merchants are visual-
izing the future that is being carved
out through Government ship build-
ing and through the quiet, strong
work of the War Trade Board. The
manufacturers of the country are see-
jing the light and making preparations
‘for winning the war «7d for mak‘ne
ipeace than ever.

more profitahte

MLhose who are beyond the manufac-
turers will eventually grasp the mean-

 

MICHIGAN TRADESMAN

ing of the Government intervention
in business through trade co-opera-
tion, and when that time arrives the
trade will be fully prepared to swing
into the war stride that is already
seen in other industries.

The woolen administrator has sent
out a warning to the profiteers in the
business. The scandal of price ex-
ploitation that has gone on uncheck-
ed is finally being taken in hand.
Until it has been controlled there is
very little likelihood that the Gov-
ernment authorities will allot raw
wocl to mills that were primarily at
the bottom of the exploitation of the
public. Selling barber
shops, hardware stores, and other
undreamed of places is going to stop,
and if the trade cannot be appealed
to successfully to stop it, the Govern-
ment will enter in and take goods
where they can be found.

woolens in

Linens are expected to come for-
ward more freely in the next month
or two in consequence of reported re-
leases at Belfast and elsewhere. It
is also hoped that burlaps will come
along more freely in the later months
of the year, although for the time

shipments from Calcutta are
difficult. Prices on linens and
burlaps hold very high and substitutes

being
very

are being used wherever it is possi-
ble.

 

TRADING STAMP DECISION.

According to press dispatches from
Madison, Wis., one Ralph W. Jack-
man of that city has just won, in the
highest court of that State, a signal
victory that may have a big bearing
on the future of trading stamps. In
effect, the Supreme Court held that
the dealers’ coupons must be redeem-
ed by the original consignee and that
the consumers’ coupons cannot be re-
deemed through an agent but by the
original seller.

This would appear to put an end to
stamp brokerage and possibly to co-
operative redemption unless such co-
operation is plainly carried on in the
name of each and every principal. But
the more interesting possibility in it
is the line of distinction it draws be-
stamp actually issued by a
seller as a discount or bonus and one
issued by him, but redeemed by a
third party, like a trading-stamp com-
pany, with whom the customer has no
dealings directly. In the absence of
detailed information as to the exact
text of the decree definite apprecia-
tion of its effect is difficult to reach.

tween a

 

 

NEW NECKWEAR FOR FALL.

Neckwear manufacturers are get-
ting out many new and attractive de-
signs in collar and cuff sets for the
coming fall season which are said t»
be meeting with considerable success.
Wide collars of organdie with scal-
loped edges, some trimmed with lace
and others beautifully embroidered in
delicate colors are proving particular-
ly popular. There is also quite an
array of georgette collars in many
lines. Quite a few
elaborately decorated
On these, too,

fine lace is used a great deal for trim-

manufacturers’
of these are
with hand embroidery.

ming.

BIG PROFITS ON PAPER.

People in the food trades are com-
pletely at a loss to understand how
the Federal Trade Commission fig-
ures profits and percentage of profits
to arrive at a conclusion that a food
dealer made 2,183 per cent., unless
the “stage was set” to arrive at such
a conclusion by an unusual series of
circumstances. Of course, there are
times when a luck turn in a market
and a scarcity has let the lucky hold-
er of goods in on a “big-killing,” but
even that has not been possible for
the past year or more, and when it
did occur never approached anything
like such figures given.

Manifestly the commission is figur-
ing profits on the actual initial cap-
ital invested and not at all on the ac-
tual volume of business done. It ig-
nores turnover as a factor of legiti-
mate efficiency and seems to involve
it rather as the basis for penalizing a

merchant than benefiting him. The
more times he succeeds in turning
his stock over, the lower he mu:t

make his profits, seems to be the log-
ical rule. But even that does not ex-
plain to the average grocery any such
figures as are stated.

The investigations by Harvard ac-
counting experts among retail gro-
cers showed extremes of turnover of

from 3% times to 23.8 times in a

year, with seven times as the com-
mon figure and twelve for the most
efficient stores. But even the most

extreme figures found in this enquiry
fail to reach any such figures as were
handed to Congress the other day by
the Federal Board.

The Food Administration appears,
from its last circular on food trade
permitted margins, to have not only
assented to the proposition of the
food trade regarding price margins,
that the cost basis be taken as the
average of all lots in stock at a given
time, but has gone further and com-
pelled such averaging. All of which
emphasizes the fact that there is a
wide variation between limited prof-
its and fixed prices, which does not
seem to have occurred to some of the
critics.

 

WOOL AND WOOLENS.

While there has been much discus-
sion on the wool situation during the
week, it cannot be said that condi-
tions have been made any more clear
to the average man in the trade or out
of it. Declarations from the War In-
dustries Board indicate a willingness
to allot wool for civilian uses when
this seems to be necessary. The
hoard, however, is of the opinion that
for the present there are enough fab-
rics and garments actually made to
supply the needs for some time to
come. Evidence has been furnished
to show that all kinds of outsiders,
who never were in the business be-
fore, have become “jobbers”—i. e.,
speculators—in woolen’ goods and
that their manipulations have had
much to do with spreading the idea
of a scarcity. If their clutch could be
loosened, prices would drop. That
this result must come before long in
order to avert disaster is the convic-
tion of most persons in the trade. It
is in recognition of this that the War

 

July 10, 1918

Industries Board issued its warning
notice on Friday against speculation
and profiteering in woolens. In con-
nection with this it is worthy of note
that the British authorities are of the
opinion that the raw wool prices fixed
here are too high. Ata recent meet-
ing of the Board of Control and Wool
Advisory Committee Sir Arthur Gold-
finch, British Director of Ma-
terials, said that as long as the pres-

Raw

ent high prices are paid in America it
would not be possible to reduce the
prices of wool for civilian use in Great
Britain. He hoped for
here.

reductions

 

DEFILING FACE OF CHRIST.

In the wrecking of Rheims Cathe-
dral the Germans tore the figure of
Christ from the crucifix and smeared
the face with human excrement. This
is in keeping with the religion of the
Teutonic nations, whose God is Thor,
the God of War. In
Germany is the

no church in
gospel of Jesus
Christ preached or the precepts of
the Nazarene presented either in the
The
religion of Germany is the religion
of the pagan and its effect on the
German people finds expression in
the raping of women, the maiming of
children and the destruction § of
schools, nurseries and _ hospitals.
Any man who lives in this country
and who still insists on retaining his
German name—the connecting link
with barbarism and butchery—certain-
ly has reason to be very proud of his

possess.on.

icrm of inspiration or example.

Any man who possesses a particle
of German blood in his veins has reas-
on to be proud of his ancestry.

The editor of the Tradesman is one-
quarter German and would give all
he has in this world and all he ex-
pects to have in the world to come
to wash this curse out of his veins.

 

At this period of the year many of
the circumstances affecting trade
which form a basis for judgment are
apt to be apparent. The retail spring
and summer buying is about over, and
its volume is known, as is also the
amount of stock to be carried over.
Crop conditions and prospects are
also pretty well defined, as is like-
wise the outlook for industrial em-
ployment. The state of trade, as in-
dicated by the business embarrass-
ments of the first half of the year, is
also made manifest. This year all the
circumstances mentioned are favor-
able, but some new factors produced
by war conditions introduce an ele-
ment of uncertainty. On the one
hand, there is a question as to how
much leeway there will be for the
manufacture of goods for. civilian
needs, and, on the other, as to how
long it will be before some if not
most of the high prices asked for
goods must come down. Matters of
this kind are apt to induce caution
on the part of buyers in arranging for
forward commitments. It would not,
therefore, be surprising if the volume
of sales for the present will be com-
paratively slight and continue so un-
til conditions resolve themselves more
definitely,

 

 

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July 10, 1918

INDUSTRIAL VOLUNTEERS.

American Commercialism Has Been
Stimulated By War.
Whatever else the war has done,
it has brought the world into a state
of serious thought. Never before
have momentous events had so fate-
ful a significance; when not only the
fate of empires, but the trend of our

whole civilization hangs daily and
hourly in the balance.
The withdrawal of 40,000,000 men

directly and 200,000,000 indirectly
from the occupations of peace and
their employment in the work of pure
destruction and waste could not fail
to shake human institutions to their
very foundation. No one dares cal-
culate the awful cost, in men or in
money, or how seriously it will per-
manently cripple the industries and
finances of some of the world powers.
Thanks to our own tremendous na-
tional wealth of almost $2,500 per
capita and the immensity of our busi-
ness institutions, America seems safe
financially; but stemming the tide of
exhaustion does not stay the severity
of economic drain. By no twist of
optimism or involved logic can one
cajole himself into a belief that the
wastage of lives by the thousands
and money by the billions is “an in-
vestment” in any sense; it is loss;
irreparable and the deluded
demon who started it all can never
be regarded other than the foe of
civilization.

From thoroughly dependable data
brought down to December 31, 1917,
it is calculated that the war has cost
no less than $121,750,000,000; about
one-third upon the Teutonic powers
and two-thirds on the Allied nations.
This equals thrice the total world
indebtedness at the opening of the
war; four times all the bank deposits
and ten times the agricultural pro-
duction of the United States; twelve-
fold our total foreign trade and one
thousand times our gold output. The
outlay every month equals double
the whole cost of the Russo-Japanese
war, which lasted months.
Every eight days it rolls up a cost
equal to that of the whole Boer war;
every three weeks that of the Franco-
Prussian war and every fifty days
sees totally wasted a sum equal to
the whole cost of our great Civil
War of four long years.

The six greatest world-wars of the
last 125 years aggregated only one-
sixth what this one has cost already.
It is costing every man, woman and
child in America at present twenty-
eight cents a day; of England seven-
ty-four cents; of France fifty cents;
of Russia ten cents; of Italy twenty-
two cents; and of Germany forty
cents, and of Austria-Hungary twen-
ty-one cents. Every day it levies an
expenditure of no less than $40,000,-
000 upon Uncle Sam. And all this to
gratify the hellish cupidity
ego-ridden pervert who would tear
down for his own. glorification all
that the blood of heroes has achieved
for human freedom and sound gov-
ernment in a millennium. Surely it
ought to impel every loyal American
to a new resolve to stand by the
Government—our Government; not

loss

eighteen

of an

MICHIGAN TRADESMAN

that of some potentate—by saving,
by sacrifice in giving, by struggling,
by firm resolve to bend every ounce
of energy to win a speedy peace and
stamp forever from man’s sight and
memory the fiendish idealism of
Teutonic philosophy.

As to the human costs of the war,
estimates are bound to vary, but the
following are the estimates of one
statistician:

Total lives lost in the war 12,400,000
Total wounded ............ 26,000,000
Total permanently disabled 14,000,000
Total loss of population ..13,000,000

TOtal prisoners ...,.....1 0. 5,160,000
Total tonnage -destroyed
(800) ships) 00, 11,800,000

Nothing could better contrast the
ideals of two nations—two systems
of civilization—than to compare this

school and the free church and press,
and how gloriously our hopes were
being fulfilled, last April, when 10,-
000,000 young men of all descents
marched bravely up to the enrolling
table and cast their lot with the
destinies of Democracy. No sun ever
shone on a more glorious spectacle.
The patriotic response of American
industry has been quite as glorious.
However much of justice there may
have been in the taunts of rival na-
tions that we were a nation of shop-
keepers and a country of money-
making, the American business man
has registered the unquestioned fact
that his commercialism was not prac-
ticed at the sacrifice of patriotism and
loyalty. Ellis L. Howland.

eet ene
Gradually we are waking up to the
fact that the participation of Latin-

 

 

 

fruitage of forty years of Teuton ef-
fort with that of our own country.
The one ends in destruction of ap-
palling magnitude; the other in such
a flood of prosperity as has never
been visited on any nation since
human history commenced. For forty
years Germany has been preparing
for “Der Tag” when she could spring
at the throat of trusting neighbors
and throttle them into a disgraceful
subjugation.

For forty years America has stood
with wide-open arms, welcoming men,
women and children of every creed,
condition, nationality, tongue and
idealism—offering the protection of
an unselfish and peace-loving Gov-
ernment, a free education, an open
field and a share in the most precious
traditions of patriotism that ever
blessed a people. We have poured
them all into our great melting pot
of the public school and the free

 

Ellis L. Howland.

 

America in the war is more than a
mere sentimental advantage, and may
eventually be turned into a real and
great military gain. Brazil and the
smaller republics that have lined up
with the Entente have not only tre-
mendous resources in material, but
even larger resources in men. Our
Government seems gradually to be
realizing that, with proper training,
Brazilians or Peruvians will splendid-
ly supplement the Allied forces in
France. Whether such training shall
take place in this country, in France,
or at home is not of the essence, and
merely a question of expediency, The
principal fact we have to congratulate
ourselves on is that both our own and
the Latin-American authorities are
now engaged, according to dispatches
from Washington, in working out
ways and means for bringing the
weight of Latin-American numbers to
bear on German exhaustion,

- one-half million tons.

Cry of Victims Not in Vain.

Cleveland, Ohio, July 8—The rapid
destruction of the famous forts of
Liege was doubtless a kind of mili-
tary success. The temporary occu-
pation of a considerable portion of
northern France might also be deem-
ed an initial military success. The
great incipient successes, however,
were the destructions, and ruthless
destructions, by the German submer-
sibles. These were the culminating
successes that developed the Prussian
dementia. It brought torth the most
grotesque and insulting message from
the Kaiser that ever was writien and
transmitted by one civilized Govern-
ment to another. The United States
was to be allowed to dispatch two
ships a week to certain clearly limited
ports in England. Ships flying the
American flag were to be painted-ac-
cording to the Kaiser's behest.

The initial success of those U-boats
caused keen sympathy for a time, but
sOrrow and sympathy for the un-
armed and harmless civilian victims
so stirred the inventive faculties and
roused the latent courage 2f the tim-
orous to such magnilicent achieve-
ments that these depredations are now
thoroughly under control. hat int-
tial success is victimizing the Hun
to such a degree as perhaps ie other
kind of destruction could have dene.
It was that stimulus which is now
procuring for the United States the
ereatest amount of ship tonnage that
ever was constructed over the whole
world within four years.

It is now certain thet before the
dawn of the year 1921, we shall add
thirteen million tons of new
shipping to our and

 

eTross
existin:xxs eigit
This will place
head of the tonnage
of the nations. This estimate of :nine
is very conservative. Our authorities
claim a much greater rate of increase
than this.

Those cruelly murdered victims of
the Lusitania form the most pctent
stimulus to this success. A dAevelop-
ment which we have struggled for for
more than fifty years, during which
time we were the commercial victims
of the successful European ship own-
ers, especially the German.

The cry of those American victims
of the U-pirates was not in vain, as
and will

us well at the

our invincible army navy
certainly demonstrate. Our loyal and
free American citizen soldiers and

sailors, with tens of thousands equal-
ly loyal, and ready, and willing, and
anxious, to join them on the beauti-
ful shores of France or Italy, will
prove to Europe that America teens
‘vith the strongest and best of man-
kind, who thirst for the honor of pro-
tecting their flag cn land or sea or
in the air Toseph R. Oldham.
——__~+--<.___

Union made cigars are almost in-
variably objectionable, because union
cigar makers, as a class, are filthy
fellows, victims of the liquor habit,
dopsters and breeders of pestilence
and disease. No union man who is at
all particular will buy or smoke union
made cigars under any circumstances.
The use of the union label is decreas-
ing. The label as an aid to
unionism is a decided failure, and
where it was once necessary for the
merchant to provide his customers
with mark, be-
cause his customers looked for and
expected it, there seems nowadays toc
be practically no call for it from the
buying public.

—o>-o_

It’s a pity a man can’t get a pair
of suspenders to hold up his reputa-
tion as well as his trousers.

>> +

There's one peculiarity about women
—the more a man knows about them
the more he has to learn,

union

goods bearing this

 

 

MICHIGAN TRADESMAN

 

July 10, 1918

 

 

 

 

 

10
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|? 2? DRYGOODS, @ = §
FANCY GOODS“ = NOTIONS
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Teaching Store Clerks How to Sell.

During the past few years there
has been a healthy development of
sales classes in large stores, in har-
mony with a general interest in voca-
tional training of every kind. From
the engineering concern which finds
that its apprentices do better work
if they know how to read blue prints
and understand elementary mathema-
tics, to the apple orchards of Wash-
iigton and Oregon, where packers
must be taught to put up table apples
in accurate sizes, counts and tiers,
vocational schools seem to be a par-
tial solution, at least, for problems of
shifting labor, the breaking down of
the old-fashioned apprentice system
and rapidly changing conditions and
products in every industry.

So, fundamentally, the technical in-
struction of sales people is right. But
there is not always good balance in
this teaching, and the chief purposes
are sometimes lost sight of.

Broadly speaking, there are four
things which sales people can be
taught in classes. First, technical in-
formation about goods. Second, the
store routine, such as sales slips, cash
and credit accounting, the handling of
complaint, transfer and delivery ship-
ment blanks, the lay-out of depart-

ments and similar detailed informa-
tion. Third, good methods and man-
ners in dealing with customers.

Fourth, corps spirit.

In many cases the first of these sub-
jects—technical information—has been
taught at the expense of others. Some
of the best sales people are men and
women trained in Great Britain.
France, Germany and other countries
where the solid old apprentice system
still prevails. These people have not
only been grounded in merchandise by
a rigid training which covers every
detail from raw material to finished
product, but have often been compell-
ed to pay for their training by a sub-
stantial money premium, or a term
of service without pay extending over
several years. They began by sweep-
ing out, dusting stock, receiving and
checking goods, perhaps working a
year before they were permitted to
even approach a customer. When ac-
tual selling was begun, they were un-
der rigid discipline, subject to penal-
ties for each failure to sell goods, and
compelled to “live in” on the foreign
system which makes the shop assist-
ant keep practically the hours and
discipline of a soldier in barracks. On
top of these requirements there was
the foreign idea of caste, which makes
the customer a superior and the sales
person a servant. There is no ques-
tion about the efficiency of people
trained under this system, and for

years they have been sought by Amer-
ican stores. It was natural, therefore,
when we ourselves took up the prob-
lem of vocational training that the in-
structions should have been centred
on technical details.

But conditions in this country are
different. For one thing, our stores
handle a wider range of merchandise
than the average shop in other coun-
tries. Our

departments are more
numerous, and carry more novelty
goods. Along with the textiles which

made up the backbone of the old-
fashioned dry goods store, we have a
multitude of household and personal
conveniences which are continually
changing in character, and do not per-
mit the solid technical training given
abroad. Even in textiles, which lead
in percentage of the emphasis
is no longer upon materials, weaves,
patterns, grades, dimensions, values,
and the like, but on the finished,
ready-to-wear products of the wom-
en’s, men’s and children’s apparel de-
partments. Where women customers
formerly bought piece goods and
trimmings, they now buy finished gar-
ments. Instead of technical informa-
tion about textiles, the sale pivots on
fashion and fit. The customer is will-
ing to leave fabric points to the buy-
ers’ judgment, or the reputation of
the store, so long as he or she is prop-
erly fitted and well-dressed. Empha-
his has swung from technicalities to
results, so to speak, and psychology
plays a larger part than fibre and
weave.

Much of the time spent under the
apprenticeship system in sweeping
out the store and dusting stock was
wasted from the standpoint of pres-
ent day sales instruction, and we do
this work better nowadays by machin-
ery. The shifting character of Amer-
ican labor js wholly against the old-
fashioned training of the apprentice-
ship system, and for this reason, and
also because modern merchandise is

sales,

more complex and changeful, sales
instruction, founded upon such ele-
mental information as fabrics and

weaves, is apt to teach some of the
wrong things at the expense of the
right ones.

There are many advantages in sys-
tematic sales instruction with courses
and classes. Such teaching concen-
trates and speeds up instruction, im-
parting in a few weeks most of the
essentials spread out over months and
years under the old-time apprentice
system. Classes are especially, valu-
able in teaching store routine, and
where the new employe can be sent
to a special school and taught how to
make out all forms and see the store
routine whole, he or she learns more

quickly and understands better than
where such details must be picked up
piecemeal behind the counter.

But as education nowadays seeks
to humanize knowledge and teach by
the practical method of letting the
student first acquire practical interest
and a healthy curiosity by doing
things, and then letting technical in-
formation come in the form of an-
swers to natural questions, so the
average sales course gives better re-
sults if centered upon the actual sell-
ing conditions encountered in the
cay’s work.

It is possible to arrange a very
comprehensive series of technical lec-
tures upon almost any department’s
merchandise. If anything, this is a
little too easy. The corset buyer, who
knows his merchandise, could prob-
ably lecture every evening for a week
upon the different materials which
enter where they al!
come from, how they are selected and
judged fer points of quality and how
the modern corset has been developed
within the past few years from com-
paratively crude beginnings. The
shoe man, who has been through
some of the big factories, could hold
forth at great length on kinds and
qualities of leather and findings and
the highly-specialized machinery and
processes used in making present-day
footwear. Men's shirts and_ hats,
women’s bonnets and hosiery, car-
pets and Oriental rugs, knit goods,
kitchen utensils, imported lin-
groceries—any one of these
lines of merchandise suggests an en-
cyclopedic range of technical informa-
tion,

into corsets,

toys,

gerie,

There is so much technical informa-
tion available that the store instructor
is apt to make his lessons too theo-
retical, losing sight of what all this
merchandise means to the public, and
what both customer and sales person
want to know about it when it passes
over the counter,

The stout woman being fitted with
a corset has absolutely no interest in
the anatomy of the whale or the way
the cloth or steel was made. She
wants to Icok.as thin as possible, and
be comfortable, and perhaps dance or
ride horseback. She is interested in
the waistiine, and also the price. She
may have wrong notions about the
model for her figure or habits. A
false notion of price may have caused
her to travel thus far in life without

LAOTIAN

LUUUAAAAIUD UT

ever trying on a well-built, well-fitted
corset of good value.

Obviously, the sort of technical in-
struction which will teach sales peo-
ple how to properly fit customers,
make them look well and feel wel},
and purchase corsets by resu'ts in-
stead of price, is more practical than
instruction which goes too exhaustive-
lv into technical details, which should
be confined to the manufacturinz and
purchasing ends of the business. Prob-
ably 75 per cent. of poor seiling is
caused by poor fitting may be realized
when one remembers that about 40
per cent. of the merchandise in a rep-
resentative department store consists
of wearing appare’.

The opportunity for proper fitting
is two-fold—garments, shoes, gloves,
hats and bonnets must not only he
right as to size and model, but /alse
standards of price and value must be
removed from the customer’s mind.

These things beinz so, the best
technical instruction nowadays cen-
ters nct upon details of maicrial and
manufacture, but upon actual demon-

 

We are manufacturers of TRIMMED AND
UNTRIMMED HATS for Ladies, Misses and
Children, especially adapted to the general
store trade. Trial order solicited.

CORL, KNOTT & CO.. Ltd.
Corner Commerce Ave. and Island St.
Grand Rapids, Mich.

 

 

wily

See3 BRAND” ===

KS

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Correct Fit—Quality Materials

KETTLEBROOK—Flannels
PEERLESS—Flannels
CHAMPION—Flannels
AMOSKEAG—Domets
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SUNBEAM Shirts are carefully designed.
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Flannels are scarce—the outlook for deliv-
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We will be glad to submit samples on
request.

Brown & Sehler Co.

Grand Rapids, Michigan

 

 

 

 

 

Paul Steketee & Sons

Wholesale Dry Goods
Grand Rapids, Michigan

Quality Merchandise — Right Prices—Prompt Service

 

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July 10, 1918

strations of fitting. People with aver-
age and unusual figures are Drought
before the sales class, studied and fit-
ted, and the results criticised. Sales
people themselves are sometimes se-
lected to act as mi cels, and the teach-
ing is made as varied and interesting
as possible by letting the class study
a given model, make suggestions for
fitting, have the actual garments put
on and worn, and then demonstrating
the wide range %f possibilities by let-
ting individual students or buyers
show how they would deai with that
particular figure in some other way.

Such instruction goes beyond de-
tails of fitting in well-planned classes,
and takes in customer’s idiosyncra-
sies. The model selected for a dem-
onstration may act the part of an
opinionated customer who is deter-
mined not to pay more than a stated
price for corsets, or shoes, or gloves,
and persistently brings up prejudices
and objections when the student un-
dertakes to show what can be given
in the way of appearance, or comfort,
for a little more money. A demon-
stration regularly staged in this way
gives the class a chance to use its
imagination, which, after all, is the
greatest force in teaching, and to
bring out and deal with difficulties
encountered in selling every day, and
indicate tactful ways of overcoming
them.

This sort of instruction is also a
school in courtesy and tact. Demon-
trations can easily be made with
students or instructors, who, jor the
time being, act the part of the over-
bearing or irritable customer, the
class closely following ways in which
impatience is overcome, and discour-
tesy met. The great value of demon-
strations along this line is that sales
people get a sort of laboratory view-
point upon their problems and them-
selves. Working on the floor day by
day, meeting all sorts of people in all
sorts of moods, the sales person is
apt to become self-centered, and feel
that he or she alone is subjected to
stresses and emergencies. Such a
feeling of isolation destroys poise and
perspective. Class demonstrations
not only show that these are the uni-
versal difficulties and frictions of the
day’s work, but enable sales people
to stand aside, detached, ard wateh
things happen to others. The very
fact that such incidents are dramatiz-
ed before the audience, and that an
audience has an entirely different
point of view from an individual, adds
the saving grace of sense of humor,
Where sales people attend frequent
demonstrations on this order, they
never fail to take back with them on
the selling floor a perspective and a
philosophy which makes work go with
less friction.

Corps spirit is a factor in sales work
capable, of great development and
something which has not yet been
taught as it should be. Corps spirit
rests on confidence of sales people in
the firm for which they work, and
also in their immediate superiors. It
is built upon stable policy, security
of employment, justice in assuring
each worker results for individual ef-
fort, confidence in merchandise, fair
dealing with the public, and a general

MICHIGAN TRADESMAN

feeling that the whole organization
really serves the public, and that one
may take genuine pride in belonging
to such an organization.

To teach corps spirit there must
be, first of all, some way of putting
before sales people the general pol-
icy and methods of the house. Many
concerns assume that this has been
done when they issue rule books and
circulars of instruction. But there is
a vast difference in the attitude of
workers toward blind rules which are
issued as rules and nothing more, and
rules which are backed up by intelli-
gent explanations of policy—the reas-
on why a given rule is issued ard how
it is expected to operate. Rules are
intended to be observed in spirit as
well as letter, but many business con-
cerns publish only the letter and with-
hold the spirit.

It is sound teaching and mighty
good business for the management to
let employes understand some the dif-
ficulties met from month to month in
dealing with the public, obtaining
merchandise, meeting the changes oi
trade and weather, and let everyone
see at least some: of the wheels go
round, This can be done through
personal talks, published statementz,
and in other ways.

Along with such statements and ac-
tual contacts between executives and
employes, may go gatherings at which
specific difficulties are taken up, ways
of solving them explained, individual
successes as well as failures brought
out, and sales people be made to feel
again and again that they are part of
a great institution.

James H. Collins.
——_ 2
Simplicity Itself.

Regniald bought an evening tie,
and, wishing to be immaculate, asked
the clerk in the haberdashery store to
tell him the correct way to tie a bow.

“Well, sir,’ said the obliging as-
sistant, “you hold the tie in your left
hand and your collar in the other.
Slip your neck in the collar and cross
the left hand end of the tie over the
right, with the left hand, steadying
the right end with the other hand.
Then drop both ends, catching the
left with the right and the other with
the other. Reverse hands and pick
up the loose end with the nearest

hand. Pull this end through the loop
with your unengaged hand and
squeeze. You will find the bow tied

and all you have to do is to dis-
entangle your hands.”
—_—_—-e-» 2
Buy Expensive Gloves.

One of the unusual features of the
fall trade in leather gloves for both
men and.women is said to be that
many small retailers have taken quite
a few of the best grades of gloves.
Some of these retail for a$ much as
$4.50 a pair. Kid and buckskin gloves
for dress and street wear are re-
ported to have been in good demand
by retailers in all sections. Higher
prices have apparently been no deter-
rent to the placing of substantial or-
ders. Thus the volume of business
for next fall, both as to quantity and
in dollars and cents, is said to surpass
anything on record.

A Driver’s Business Card.

If a customer who has asked an
Illinois merchant to call for mer-
chandise to be returned, exchanged,
or repaired, is not in when the driver
calls, he is able to let her know the
store has complied with her request.

The driver receives a heavy card-
board ticket, perforated into three
sections. That part which is to be
fastened to the merchandise’ has
spaces for the name and address, the
reason for the call, the date, the call
number, and the salesman’s name.
When the customer turns over the
merchandise to the driver, he gives
her the second portion of the ticket

as her receipt, on which are the call

number, the driver’s signature, and
a list of the articles returned. If the
customer is not at home, the driver
detaches the third portion of the
ticket and leaves it in her mail box.
It has the call number, the date, the
name of the customer, and this:
“Our driver called at o'clock
with reference to the merchandise to

 

be returned and reports that you
were not in.” C. C. Leviton.
——_»+-.—___

When Enclosing Stamps.

Instead of moistening a corner of
a stamp, or pinning it to the letter,
one business man who frequently
sends stamps with his letters to make
sure of getting replies, slits the cor-
ner of the letterhead in two places
and slips the stamp through. The
slits hold it in place, give a neater
appearance to the letter, and lessen
the chance that the stamp will be
spoiled. J. C. Cantweli.

1l

 

 

Guaranteed

Prices on
Good Goods

When you buy goods from
“OUR DRUMMER” cata-
logue you don’t have to wait
until the bill comes in before
you know what you have to
pay. You know it when you
place the order. This is be-
cause the prices you see in
this catalogue are guaranteed
for the time the catalogue is
in force. This keeps them
secure and stable and un-
affected by market rises. If
you are a merchant and want
a copy of this catalogue you
may have one upon applica-
tion.

Butler Brothers

Exclusive Wiiolesalers of
General Merchandise

New York Chicago
St. Louis Minneapolis
Dallas

 

 

QUALITY

Bell, Main
393

SERVICE

 

 

SERVICE

Exclusively
Wholesale

Citizens
4428

Grand Rapids Dry Goods Co

Grand Rapids, Mich.

QUALITY

 

 

 

 

 

 

 

MICHIGAN TRADESMAN

 

 

 

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Are Laborers and Farmers. Shirking
Their Duty?
Written for the Tradesman
The question, “Who pays the in-
asked with in-
creasing frequency. In view of the

come tax: 1s being

large wages being paid to skilled and
unskilled workers, this is natural. It
is emphasized by a Boston incident.
A ship yard worker sold to a Boston
Policeman for $100 an automobile
which cost him $1,086 to pay his fine
for reckless driving. Out of his large
earnings he did not have $100 leit.
There are plenty of workers in the
Brooklyn navy yard who are earn-
ing $100 per week and private ship
building concerns are offering even
more than that. As the Wall Street
Journal says: “Does labor make tax
returns: tf not, why not?” Oa
many of the railroads there are loco-
motive engineers who are making

$3.500 per year and more, whether

1

they are married or not. Are these

men paying the income tax? If not,
why not? These are questions the
internal revenue office should answer.
The public would like to know wheth-
er the United States Treasury carries
into the collection of the inccme tax
tenderness for la-

the extraordinary

r
bor and the farmer so ncticeable in
Congress, especially just before elec-
tion. It is a poor tax which does
not include all classes. It has been
stated there are very few skilled
workers who are not under the pres-
ent scale of wages liable for income
tax, even with the $2,000 minimum
Ts this tax collected? Tf not why not?
If more than half of the $50.000,009
daily

way into the pockets. of the workers

 

expenditures is findins its

what result does the Treasury reap?
It is doubtful if it gets 5 per cent
back in taxes. Should not this course
of revenue be looked after more dili-
gently?
There is a growing demand fer
1

sood bonds cn the part of individuol

 

investors, but the large purchases—

financial institutions—are holding off
Banks in particular are showing no
disposition to enter the market. Whit
the funds disbursed to the Govern-
ment in the way of taxes have been

returned to them in the of re-

 

deposits, they are likely he re-
drawn again at any moment in view
of the Government’s expenditure pro-
eTramme. he banks cannot. there-
fore, take on long time securities.
Besides that they will, as a patriotic
duty, place their resources at the dis-
posal of the Government by purchas
ing freely of Treasury certificates of
indebtedness authorized by McAdeo
in anticipation of the Fourth Liberty
loan. Savings banks. also, are con-
erving their liquid resources and are,

therefore, not investing in bonds on
as large a scale as usual, utilizing
their funds through the purchase of
acceptances and other short-time se-
curities in or to be prepared should
any emergency arise in connection
with future Liberty loan fictations.

July 1 ushered in a new fiscal year
for the United States, a year which
promises to cast in the shade any
fiscal year known in the history of
the world. A great hue and cry was
raised when a “Billion Dollar Con-
gress’ adjourned. Yet the fiscal per-
iod just ended records Treasury re-
ceipts of slightly more than nineteen
billions of dollars, with expenditures
about a half billion less. Besides this
half billion on the right side of the
ledger, it is estimated there will be
expended twenty-four billions this
fiscal year, a third more than was ex-
pended last year. Of this, a third is
to be raised by taxation, leaving $16,-
000,000 to be raised by borrowing
With present authority to issue $4,-
000,000,000 in bonds—and that now
propesed for $8,000,000,000—plus_ es-
timated receipts of $1,500,000,000 from
the sale of war savings stamps, the
amount needed will be provided for
with the exception of two and two-
thirds billion to be taken care of by
Congress in the future. This figure
means a daily expenditure by the
Government of sixty-five and three-
quarter millions a day for 1918-19, in-
cluding Sundays. It means in a week
$460,000,000, and nearly $225 per year
for each stay-at-home inhabitant of
the United States. The figures are
stupendous, but must be taken -into
consideration that the expenditure is
not of an unproductive character. Of
ferty-two billion alloted to two suc-
cessive fiscal years almost one-quarter
will represent loans to the Alles, and
nearly one-half of that again will rep-
resent our mercantile fleet—the res-
toration of the American flag on the
high seas—hesides fortifications, ar-
senals, equipment, etc., galore—all for
the future security of this country
from the hell’sh hun. It is up to us,
ccllectively and individually, to devote
the utmost vigor and economy to the
productive end of our war task, and
the financing of our war until com-
plete victory crowns our efforts.

In the financial end of our prob-
lem, the War Finance Corporation
looms large as a means, not only of
supply, but of conservation really as
protective as a National blue sky law
with penalties attached, besides being
a financial proposition. The law creat-
ing the War Finance Corporation
created as a part of it the Capital Is-
sues Committee, which is now a func-
tionable organization in full opera-

War Time Organization

This Bank is a member of the Fed-
eral Reserve System,

Because: 1. We consider it our obli-
gation to do our part in
the organization of the
Nation’s banking re-
sources.

2. Theinterests of THE OLD
NATIONAL BANK’S cus-
tomers are safeguarded
by our membership in
the Federal Reserve Sys-
tem with the rediscount-
ing privilege which in-
sures our being able to
meet all demandsfor cash.

THE OLD

GRAND RAPIDS

 

July 10,

 

 

Why Name a Trust
Company Executor
of Your Will?

The handling of estates is a business in
itself. It is peculiarly the business of a
modern trust company.

Loss to estates managed by an indi-
vidual executor happens generally through
inexperience. As executor of your will
this reliable Company will bring to the
handling of your estate the fruits of over
twenty-eight years’ experience.

Send for blank form of will and booklet on ‘‘Descent

and Distribution of Property”’

THE MICHIGAN TRUST Go.

OF GRAND RAPIDS

Audits made of books of municipalities, corporations,

firms and individuals.

1918

 

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July 10. 1918

tion.
new

Its duties are to pass upon all
securities issued in the United
States of more than $100,000. The co-
Operat.on of the banks is such that
the decision of the Capital Issues
Committee settles the fate of any se-
curities placed upon the market
amounting to $100,000 and upward.
The bank’s influence is of a police
nature. Unless new securities of
more than $100,000 have been ap-
proved by the Capital Issues Commit-
tee they are accepted as collateral and
are, therefore, practically valueless
except to the investor who may know
their worth and can hold them until
maturity. Even then, their issuance
end purchase are looked upon as an
unpatriotic act. The writer, while in
Washington recently, found upon in-
vestigation, that in the administration
of its powers the committee is cau-
tious and careful to be fair in han-
diing any proposition submitted to it.
In the first place applications must be
made out in triplicate. One must be
filed with the district branch of the
Capital Issues Committee at the
Federal Reserve bank in the district
in which the property is located, and
two copies must be forwarded to the
Capital Issues Committee in the Na-

tional Metropolitan Bank building,
Washington, D. C. The Committee

then—if the industry is an essential
one for carrying on this war—refers
it to the department handling the in-
dustry, with a request for report. Not
until the report is received from such
department, and from the Federal Re-
serve bank of the district where the
industry is located, does the Commit-
tee take action.

Henry Ford has become _ some-
what of a national figure first through
his abortive peace programme, second
through the immensity of his auto-
mobile business, and third through
his ambition to become a_ United
States Senator. Some of the facts
relative to his plants are of interest.
The great Detroit plant has $350,000,-
000 of war orders on its books, and
there are 32,455 names upon the Ford
Motor Co. payrolls. This does not
include 1,500 employes at the ship
building plant and a like number at
the blast furnaces at the River Rouge.
3y August 1 it is said the grand total
will be 40,000. The daily average
of Ford Automobiles turned out is
1.611%. From June 15 to June 24,
inclusive, the production was 12,892
cars, and on June 10 the company had
bona fide unfilled orders on its books
for 110607 cars, divided as follows:
Touring cars, 89,242; runabouts, 9,824:
coupes, 3,013; sedans, 1,675; trucks,
5.224: chassis 1,619. The fiscal year
ends July 31. The output for the first
ten months and twenty-four days of
the period totaled 651,191, which is
at the annual rate of approximately
710,000 cars. Ford’s $350,000,000 Gov-
ernment orders include “Eagles,” de-
stined to clear the seas of submarines;
caissons; helmets by the hundreds of
thousands; ambulances; Liberty mo-
tors: 400,000 aeroplane’ cylinders,
trucks and tanks. Paul Leake.

—__~> + 2

It is easy for a woman to look out
for herself—if there is a window in
the room she occupies.

MICHIGAN TRADESMAN

THE SPECULATOR.

Does He Add to the Cost of the
Goods?

Last winter’s cold storage egg deal
was highly spectacular. Various gen-
tlemen became notorious by reason of
the money they made in eggs—or
were supposed to have made.

Smarting under criticism,
the retorted:

“You call me a speculator, and tell
me what I have done is wicked. Then
how about Joseph, in the Bible?” A
leading question!

For speculation is rooted in the
changefulness of our earth’s climate,
and at bottom rests upon the gen-
uine social service of putting things
away in the seasons of plenteousness,
so that there will be sufficient when
things are at minimum _ production.
Somebody has to find the money to do
this, and also cover the risks of price
insurance. That somebody is usually
called a speculator, and, like the other
big figure of the business world, de-
scribed by as loose a term, “the mid-
dleman,” there is hardly a time but
somebody is energetically campaign-
ing to eliminate him.

One of the first tasks of war, nat-
urally, was to throw him overboard
—even before the country woke to
the menace of German agents, the
speculator was cast into the belly
of that great fish, the food law, there
to remain until the war is over.

But is he really eliminated?

Some people believe that business
under war conditions, free from spec-
ulation, will be so much better than
anything we have ever before known
that we shall never want to go back
to the old conditions.

But the elimination is a queer proc-
ess.

Just the other day economists were
pointing to Uncle Sam’s life insur-
ance for soldiers and sailors, showing
how, by the elimination of the insur-
ance solicitor, its cost had been
brought down to $7 or $8 a thousand.
Yet, already, the insurance soliciton
has been found necessary to sell this
protection to the fighting force. The
army itself contains officers who were
formerly insurance men, and they
have taken pride in selling the full
quota in their companies and regi-
ments, while recently it was announc-
ed that an expert had been sent to
France to see that soldiers under-
stood and took advantage of this
cheap solicitorless insurance.

The speculator will be with us after
the war, for the simple reason that
he is with us now in many industries,
where he rendered a real service. And
in lines where his real service has
been eliminated under the food law.
the Government has had to step in
and provide substitute service.

The most conspicious suppression
of speculation, of course, is that se-
cured by the prohibition of trading in
grain futures. The big grain exchange-
es of the country in normal times
render a price insurance service. A
country grain buyer contracts with
farmers for wheat a month or more
before the crop is harvested, offering
a definite price. Or he buys wheat at
the market price when farmers bring

one of
“ege kings”

holding it until he can make a
large shipment. A drop of 5 cents
a bushel in the price while he is wait-
ing for holding it, would
wipe out his profit and perhaps his
business,

it in,

grain, or

which is conducted on slen-
der margins. There
form of price protect
him, and this he secures by selling an

must be some

insurance to

equal amount of grain on the nearest
exchange at
tect h’s investment,
reasonable
a “hedge.”

a price which will pro-

and yield him a
profit. Phat is known as

His sale is made to specu-

13

 

Automobile Insurance is an absolute

necessity.
If you insure with an “‘old line’’ company
you pay a 3% more than - charge.
onsult us for rate
INTER- INSURANCE EXCHANGE

MICHIGAN AUTOMOBILE OWNERS
221 Houseman Bidg., Grand Rapids, Mich.

 

 

 

OFFICE OUTFITTERS

LOOSE LEAF SPECIALISTS
Co.

Tue J Wich Ne

237-239 Pear! $i. gear ine oridge Grand Rapids, Mich.

 

 
   

S

 

 

 

coed

 

pores Sperone ers

WM. H. ANDERSON. President
J. CLINTON BISHOP, Cashier

Fourth National Bank

United States Depositary

 

Savings Deposits

 

Commercial Deposits

3

Per Cent Interest Paid on
Savings Deposits
Compounded Semi-Annually

34
Per Cent Interest Paid on
Certificates of Deposit
Left Ore Year

 

 

 

Capital Stock and Surplus

$580,000

 

 

 

LAVANT Z. CAUKIN, Vice President
ALVA.T. EDISON, Ass’t Cashier

 

 

GRAND RAPIDS NATIONAL CITY BANK
CITY TRUST & SAVINGS BANK

 

ASSOCIATED

 

 

 

   

RG SE SM

ep

 

 

wt F ‘
7 | Vee ENT ones er
7) :
é
# ee a ¢

 

 

the city.
district.

Combined Total
Combined Total

Deposits
Resources

GRAN
Crey FRESE &

 

Handy to the street cars—the

D RAPIDS NATIONA
SAVI

ASSOCIATED

CAMPAU SQUARE
The convenient banks for out of town people.

Located at the very center of
interurbans—the hotels—the shopping

On account of our focation—our large transit facilities—our safe deposit vaults
and our complete service covering the entire field of banking, our institutions must
be the ultimate choice of out of town bankers and individuals.

Combined Capital and Surplus

Soe et a asec $ 1,724,300.00
10,168,700.00
13,157,100.00

 

 

 

 

 

 

14

lators—patrons of the grain exchange
who believe their forecasts about the
price of grain during the next few
weeks warrant their betting a little
money with a view to. speculative
profits. And these patrons, far from
being the calculating city gamblers
that popular fancy paints them, are
very often farmers and country mer-
chants. If the market goes against
them they loe, but the grain buyer
who hedged his purchases is protect-
ed. Not one speculator in a hundred
knows that he renders this service of
insurance to the legitimate trade, yet
it is a definite by-product of grain
future operations.

The flour miller who contracts for
deliveries that will keep his mill busy
for several months also used the grain
exchanges to hedge his raw mater-
ials, in normal times, buying instead
of selling,

When Uncle Sam abolished trading
in futures with the food law, he had
to provide a substitute for this insur-
ance. To-day we find Uncle Sam car-
rying what is probably the biggest
grain hedge on record. With specu-
lation gone, it was necessary to stab-
ilize the price of wheat so that it
should not fluctuate at any point or
at any time during the crop year. A
rate of $2.20 per bushel was set upon
the whole 1917 crop, based on No. 1
wheat, f. o. b. Chicago, and differen-
tials for all grades at every big ter-
minal market were carefully worked
out, so that a bushel of wheat to-day
in any part of the United States rep-
resents a value as absolute as the
value of gold. Not only the grain
trade had to be insured, but the grain
grower. For we need large produc-
tion, and that can only be secured by
guaranteeing a good price. So Uncle
Sam stands ready to pay $2 a bushel
at primary terminal markets for the
whole 1918 crop.

Now, this insurance of the price
next year is expected to give us a
billion-bushel crop. If the war con-
tinues we will need all that wheat.
But, should the war end before Uncle
Sam has a chance to close his gigan-
tic 1918 wheat deal, world prices will
undoubtedly drop. They may be cut
squarely in two, for there will be fully
a billion and a half bushels of wheat
in other countries aftcr the January
harvests. If the world price falls to
a peace-time normal, and Uncle Sam
cannot find a market for it, there will
be a very great loss. Herbert Hoo-
ver estimates this possible loss to the
Government at from $300,000,000 to
$500,000,000 if peace comes before all
the 1918 wheat is marketed—that is,
until September, 1919.

In many other commodities the
downright speculator—that is, the un-
mistakable gambler who bets surplus
money on futures in commodities not
ordinarily handled in his own busi-
ness—furnishes the same by-product
of price insurance. It is so in pig
cotton, coffee, provisions and
other staples. Practically every com-
modity which lends itself to storage
and standardization and the creation
of warehouse receipts for collateral
becomes material for speculation. Far
from being an anti-socie! thing, such
“speculation broadens stabilizes

iron,

ard

 

MICHIGAN TRADESMAN

markets and builds up _ industries.
Take the potato, for instance. Our
1917 crop was large and involved stor-
age and finance problems. To give
added stability, the Federal Reserve
Board made potato storage receipts
collateral for loans at banks. In the
South, sweet potato production is
being stimulated by establishing bond-
ed warehouses in which this crop may
be stored and financed with money
borrowed from Federal Reserve
banks. The pig iron market in this
country suffered unreasonable price
fluctuations which bore heavily upon
producers until a speculative market
in pig iron warrants was built up
along lines followed for years in Eng-
land.

To condemn the speculator in gen-
eral and seek to eliminate him is easy
enough so long as you do not at-
tempt to define him, or select a def-
inite operator in a definite trade for
elimination. On the speculator in
general there is never any closed
season—you are free to go gunning
for him any time. But the moment
you raise him out of a covert and
point the gun, you will begin to have
doubts and hesitate about pulling the
trigger, and perhaps not pull it at all.
For when he comes into plain view
there are serious questions about him
being the exact kind of game you
originally went out to shoot.

Take the cold storage business as
an illustration.

Here is an industry which practi-
cally the entire consuming public and
many business men believe to be per-
meated with speculation, involving a
real economic waste. It comes into
prominence inevitable each winter,
when its butter and eggs, and cheese,
and Christmas turkeys, are brought
out for sale. We have a large city-
dwelling population which does not
seem to be able to understand that
hens lay more eggs in summer than
in winter, and that without cold stor-
age there must be sharp fluctuations
in price between those two seasons.
Nor can it understand that there is a
good deal of cost involved when you
put eggs away for several months un-
der artificial refrigeration, and pay
interest on the investment, and stor-
age costs. Bui the cold storage men
—or, rather, their customers who rent
storage space—are really doing what
Joseph did in Egypt. In April, when
the earth brings forth by handfuls,
they gather up and provide against
the winter months of scarcity.

Decide for yourself whether this
man is a speculator—he frankly says
that he has his own doubts about it.

At present he is in Washington
serving on the Food Administration
as a volunteer, helping meet national
problems in his own industry. All
his life he has dealt in eggs and poul-
try. Over a large section of the mid-
dle west he owns buying stations for
eggs and chickens. Fully 90 per cent.
of our egg supply comes from the
average farm-yard flock in such terri-
tory. If the farmer’s wife found no
buyer for eggs when she went to
town, it would not pay to keep hens,
and so production would fall off.
There is no predicting what day she
will come in with eggs, or what

month she will decide to sell off her
surplus chickens. If the experienced
buyer in that field could set aside the
element of chance in both weather
and farmers’ wives, and purchase at
certain favorable seasons of the year
when quality is best, closing up shop
at other seasons, he would gladly do
so. But he must be ready to pur-
chase every day in the year, regard-
less of weather, and supply, and price,
and, furthermore, take everything the
farmer’s wife brings him, the toler-
able eggs with the good ones, and the
old hens and tough roosters in mid-
summer as well as the tender broil-
ers during the cooler months. If he
could count upon an exact adjust-
ment between city demand and coun-
try supply that would help a lot, but
no such adjustment is possible. There-
fore, he must take the surplus of the
fat months and put it away in cold
storage for lean seasons. This re-
quires money. He has to finance his
holdings by borrowing at the banks,
paying interest. There is no way in
ordinary times of predicting what the
future may bring forth in the shape
of prices. One year his storage hold-
ings will bring a good profit and the
next year a loss.

This man deals only in actual com-
modities, selling only to legitimate
dealers who purchase to supply the
consumer, Under the food law prac-
tically no change has been made in
his methods of doing business. Pres-
ident Wilson defined the speculator
as an operator in foodstuffs, not in
any legitimate sense a producer, deal-
er or trader. This man is clearly a

 

July 10, 1918

legitimate dealer, and his function is
so useful and necessary in normal
times that it has been continued in
war. Yet there are seasons when the
most straightforward conduct of his
business involves something closely
akin to speculation—that is, he has to
put stuff away, finance his holdings,
and take his chances on profits or
loss on the fluctuations in price.

But not all dealers in cold storage
stuff are of this class. That indus-
try has been made conspicuous the
past two or three seasons by inva-
sions Of outside operators, men in
other lines of business who are at-
tracted by unusual price fluctuations
in butter, eggs, poultry and cheese,
and enter the market for what the
English race track tout calls a “bit

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raat reel

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July 10, 1918

of a flutter.” Having no trade con-
nections to supply with these com-
modities, they nevertheless purchase
them in blocks with a view to profit.
This kind of operation is now pro-
hibited by law. For it causes price
advances and unwarranted extortion
from the consuming public, and also
interferes with the legitimate dis-
tributing trade.

But even this interloper has a cer-
tain function in normal times. Under
state laws cold storage warehouse-
men are prohibited from owning the
goods that they carry in their coolers.
That law was designed to protect the
sanctity of the warehouse reccipt, and
make it good banking collateral. The
warehousemen, under pressure of
competition to fill their coolers each
season, must have a following of
speculators who will buy the butter
and eggs, and dressed poultry as they
come in, and carry them until they
are sold. Very often the speculator
is merely a convenience for the ware-
housemen, who, without actually
owning commodities themselves, en-
able their speculative patrons to car-
ry the stuff by advances of credit as
well as by offering liberal financial
arrangements.

Upon such speculative patronage
the cold storage industry has built
itself up, and, as in most other lines
of business, growth and financial ac-
commodation and facility have been
secured along with certain trade evils
which everyone in the business recog-
nizes, but which the individual ware-
houseman has been powerless to cor-
rect. Bill Jones admits that exten-
sions of credit to speculative opera-
tors are open to criticism. But Tom
Smith and George Johnson have cold
storage warehouses around the cor-
ner, and stand ready to welcome every
speculative patron that Bill turns
away.

War seems likely to eliminate spec-
ulation to this extent:

That recognized evils in many
trades, borne individually because col-
lective trade sentiment was not strong
enough to abolish them, are now up
for review in a national crisis, with
a collective sentiment strong enough
to overcome them. In every line busi-
ness men recognize that these are
unusual times, bringing precious op-
portunities for the correction of trade
evils, and the legitimate and _ neces-
sary operator in commodities means to
part company with the illegitimate
and unnecessary operator. In other
words, Joseph is going to throw Jo-
nah overboard.

But who is really a Jonah?

That is the question.

In all the mazes of the business
structure, with the farmer and coun-
try store-keeper, who occasionally
take a bit of a flutter on the Chicago
Board of Trade, and the investors
who buy pig iron warrants, and the
dealers in perishable fruit and vege-
tables who turn surplus capital in
quiet season to the financing of a
block of cold storage eggs—where in
all this maze of gamblers rendering a
real financing and insurance service,
and legitimate traders being forced
at times to speculate in their own

MICHIGAN TRADESMAN

commodities—where is the line to be
drawn?

The answer comes to be that the
line cannot be drawn too definitely,
except where Uncle Sam steps in and
takes practically entire control, as
with wheat.

That was an industry so large, and
so vital in the war problem of both
ourselves and our Allies, that Uncle
Sam could throw overboard both Jo-
nah and Joseph.

But in the majority of industries
and trades, it is necessary to preserve
the legitimate speculative machinery.
The Government cannot finance the
canning of our fruit and vegetable
crops next summer, nor put away the
eggs and butter. It can only prohibit
the speculator, so-called from lending
a financial hand to the legitimate
dealer, and in many cases dealer and
speculator are so closely identified
in the regular work of storing food
for the Nation that only trade team-
work under the new co-operative spir-
it will separate the fellow who per-
forms a gentine service from the in-
terloper who merely gambled in com-
modities.

Thus, war times are working out
better methods here as in every other
business problem. For years men in
these industries have seen pretty
clearly what was wrong and under-
stood that collective action would set
things right. Now they have the
basis for collective action such as has
never been known before, and a gen-
eral house-cleaning is in order. But
how long the house will remain clean
after peace returns no man can fore-
tell.

It has been said that if all the vir-
tues in the world were piled in the
shop windows on one side of a long
thoroughfare, and all the vices on the
other, any mortal walking down that
street would come under the attrac-
tion of the virtues and be repelled
by the vices. But alas! Vice and
virtue are seldom presented to mor-
tals in this separate way. They come
mixed, and in the confusion one is
accepted or rejected with the other.

And so with the speculator, so-
called. He is an extremely mixed
character. Along with the unmistak-
able good in him there is a lot of bad,
and along with his badness at its
worst there is much social service that
cannot be eliminated. Add the com-
plications of a changeful planet anil
an imperfect humanity, and it seems
clear that about all we can do, even
under the favorable conditions of
war-time team-work, is to try for
a better batting average.

James H. Collins.

——_»>+>—___
He Who Fights Also Saves.

With the view of reducing to a
minimum all of the waste in the Ar-
my, the Quartermaster General has
established a new Division of Conser-
vation and Reclamation. The aim 9f
this division will be to prevent all
food waste in the Army and to re-
claim and salvage all worn-out and
cast-off material.

No restrictions will be placed upon
the amount that our soldiers may eat:
but much of the food will be saved
that was formerly lost through care-
lessness. Each organization of the

Army, which conducts a “mess,” will
be required to separate and classify
kitchen waste produced in the prepa-
ration and serving of each meal so
that it can be disposed of most ad-
vantageously. The Division of Con-
ervation and Reclamation, co-operat-
ng with the Food Division of the
Medical Department, will interest it-
self, especially in the storage of ‘09.
and in the reduction of wastes.
Further, it will have active charve
of farming and garden operations for
each camp and cantonment. The pro-
duce raised will be used in rationing

troops and providing animals wih
forage. Men fit for active duty wi'l

not be required to assist in this agri-
cultural service. The Quartermasie
General of the Army has a much
more efficient plan, inasmuch as this
work will be done chiefly by interned
aliens, enemy prisoners, conscien-
tious obiectors, and military prison-
ers. Best of all, enlisted men phys-
ically unsuited for service overseas
or partially disabled will likely be
assigned to this agricultural work.
The Quartermaster General believes
that after a few months of outdoor
work many of these men will so im-
prove physically that they will become
fit for transfer to fighting units. Thus,
the Army will reclaim men as well as
materials and supplies.

In addition, the conservation and
reclamation division of the Quarter-
master Corps will have authority to
operate laundries and provide a uni-
form method of turning over cloth-
ing, shoes, and articles of equipment

15

by unit supply officers for repair, dry
cleaning, or disinfection.

The boys at the front and at camps
and cantonments in this country are
setting a pace in conservation which
those at home must strive mightily
What will the home folks
do? The men crippled in fighting ous
battles, the women widowed for our
freedom, the children orphaned to
make the world safe for future chil-
dren, they are the ones who stretch
their hands to us the seas.
Our answering those ip-
peals, not alone by fighting for them,
Is not this

to equal.

across
boys are

but by saving for them.
action of our soldiers an inspiration
for redoubled efforts toward saving
on the part of those at home?

 

An ignorant man is a merciless

eritic.

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Main Office Ottawa Ave.
Facing Monroe

Grand Rapids, Mich.

apital - - : : $500,000
Surplus and Profits - $700,000

Resources

10 Million Dollars

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Paid on Certificates of Deposit

 

The Home for Savings

 

 

 

CLAUDE HAMILTON
Vice-Pres.
JOHN A. McKELLAR
Vice-Pres.

Assets $2,700,000.00 (f

Marcnanrs Lire INSURANCE CoMPANY

Offices—Grand Rapids, Mich.

 

Has an unexcelled reputation for its

Service to Policyholders

$3,666, 161.58
Paid Policy Holders Since Organization

 

WM. A. WATTS Sec’y
President

Insurance in Force $57,000,000.00

RELL S. WILSON

CLAY H. HOLLISTER
Treas.

 

SURPLUS TO POLICY HOLDERS $479,058.61

 

 

 

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#
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MICHIGAN TRADESMAN

July 10, 1918

 

 

    

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JOMANS WORLD

   
  

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7 Anta :

 

The Girl Who Trcd cn 2 Loaf.

Of course you heard of the
girl who trod on a loaf, so as not to
spoil her pretty shoes;

have

and you know
all the punishment this brought upon
her.

She was a poor child, but very vain
and proud. She had a bad disposition,
As she grew older she
became worse instead of better. But
she was very beautiful, and that was
her misfortune.

people said.

“You will bring evil
on your own head,” said her mother,
“and when you grow up you will break
my heart!” And she did, sure enough.

At length she went into the country
to be the servant of some very rich
people. They were as kind to her as
if she had been one of their own fam-
ily. And she was so well dressed and
so pretty that she became more vain
than ever. When she had been there a
year, her master and mistress said to
her: “You should go and visit your re-
latives, little Inger.””: So she went in
all her finest clothes. But when she
reached the village, and saw her moth-
er sitting on a stone resting her head
against a bundle of firewood she had
picked up in the forest, Inger turned
back. She felt ashamed that she, who
was dressed so well, should have a
mother who was a ragged creature and
picked up sticks for her fire.

A half year more had passed by.
“You must go home and see your old
parents, little Inger,” said her mistress.
“Here is a large loaf of white bread—
you can carry them this. They will be
rejoiced to see you.”

And Inger put on her best clothes
and nice new shoes. She lifted her
dress high, and walked. carefully so
that she might not soil her garments
or her feet. By and by she came to
where the path went over a marsh.
There was water and mud in the way.
She threw the loaf of bread into the
mud, so that she could step on it and
go over with dry shoes. But just as
she placed one foot on the bread, and
lifted the other up, the loaf sank into
deeper, until
nothinz
was to be seen but a black bubbling
pool.

And what became of Inger? She
went down to the Moor-Woman, who
The Moor-Womati is the
aunt of the Fairies. But no one knows
anything more about the Moor-Woman.
except that when the meadows and
marshes begin to reek in summer. it
is becaust the old woman is brewing.
Into her brewery it was that Inger
The kettles were filled with hor-
rible smells, and snakes and toads were
crawling around. Into this place little
Inger sank; the bread stuck fast to
her 4eet;icand drew -her down. She

the marsh, deeper and
she went entirely down, and

brews below.

sank.

shivered in every limb. “This comes
from wishing to have clean shoes,”
thought Inger.

She stood there like a statue, fas-
tened to the ground by the bread.
Around her were many strange beings.
How they stared at her, with wickec
eyes! “It must be a pleasure to them
to see me,” thought little Inger, “1
have such a pretty face, and am well
dressed.” And she dried her eyes. She
had not lost her conceit. But the worsx
of all was the dreadful hunger she felt.
Could she not stoop down anid .break
off a piece of the bread on which she
was standing? No! Her back was
stiffened; her hands and her arms were
stiffened; her whole body was like a
statue of stone. She could move only
her eyes. The gnawing hunger was
terrible to bear. “If this goes on I
can not ho!d out much longer,” she
said. But she had to hold out, al-
though her sufferings became greater.

Then a warm tear fell upon her head;
it trickled over her face and neck all
the way down to the bread. Another
tear followed, and still another, and
then many more. Who was weeping
for little Inger? Had she not a moth-
er up yonder on the earth? And Inger
could hear all that was being said about
her above in the world, and it was
nothing but blame and evil. Although
her mother wept, and was very sorrow-
ful, yet she said: “Pride goes be-
fore a fall! That was your great fault,
little Inger! Oh! How miserable you
have made your mother !”

3ut Inger’s heart became stil] harder
than the stone into whidi she was
turned. She felt hatred for all man-
kind. She listened and heard people
above telling her story as a warning
to children. And the little ones called
her “ungodly Inger.” “She was _ so
naughty,” they said, “so very wicked,
that she deserved to suffer.” The
children always spoke harshly of her.

But one day when hunger and suffer-
ing were gnawing her dreadfully, she
heard her name mentioned, and her
story told to a child—a little girl. The
child burst into tears. “When will she
come up again?” she asked. The answer
was, “She will never come up again.”
“But if she will beg pardon, and prom-
ise never to be naughty again?” asked
the child. “But she will not beg par-
don,” they said. “Oh! I wish’ she
would!” sobbed the child. “I will give
my dol! and my doll’s house. if she
may come up! Poor little Inger!”
These words touched Inger’s heart; she
wished to cry, but she could not.

Years and years went by on the
earth above, and Inger’s mother died.
The child who had wept for her grew
to be old—oh, very old indeed, and the
Lord was about to call her to Him-

self. And as her gentle spirit was
passing she remembered Inger. And in
the Kingdom of Heaven she stood like
a child again, and wept once more ior
the fate of the unhappy one. And her
tears and prayers sounded like an echo
in the abyss where Inger was. One of
God’s spirits was weeping for her! “.nd
remorse and grief filled Inger’s soul,
such as she had never felt before.

She thought that for her the gates
of Mercy would never open. And, as
in deep shame and humility she thought
thus, a ray of brightness :penetrated
into that dismal abyss, a ray more
vivid and glorious than the sunbeams
that melt the snow-figures children
make in their gardens. And this ray,
more quickly than the snowflake that
falls on a child’s warm mouth can melt,
caused Inger’s stony figure to dissolve,
and a little gray-bird arose, following
the zigzag course of the ray to the
earth above.

But the bird was afraid and shy of
everything around it. It felt ashamed
and hid in a dark hole in a wall. There
it sat, and it crept into the farthest
corner, trembling all over. For a long
time it sat thus, before it ventured to
look out at all the beauty around it.
The air was so fresh, so soft. The
moon shone so clearly. The trees and
the flowers gave out sweet odors. How
all creation told of love and glory!
The little bird would willingly have
poured forth its joy in song, but the
power was denied it. Then it flew out
of the hole, and longed more than ever
to sing in gratitude. Perhaps some day
it might find a voice, if it could perform
some deed of thankfulness! Might not
this happen?

The winter was a hard one. The
waters were frozen thickly over. The
birds and wild animals in the wood
could scarcely get food. The little bird
flew about the country roads, and,
when it found a few grains of corn
dropped in the ruts, it would eat only
a single grain, while it catled to all
the starving sparrows to come and en-
joy the rest. It would also fly from
village to village and look about. And
where kind hands had strewed crumbs
outside the windows for birds, it would
eat only one crumb, and zive all the
rest to the sparrows.

At the end of .the winter the ttle
bird had found and given sway so
many crumbs of bread that they ejual-
led in weight the loaf upon which {ttle
Inger had trod in order to save her

fine shoes from being soiled. And when
it had given away the very last crumb,
the gray wings of the bird became
white, and expanded wonderfully,

“It is flying over the sea!” exclaimed
the children who saw the white bird.
Now it seemed to dip into the ocean,
and now it rose into the clear sun-
shine. It glittered in the air. It dis-
appeared high, high above. And _ the
children said that it had flown up to
the sun.

(Arranged from Hans Christian
Andersen, “Wonder Stories,” by per-
of Houghton Mifflin Com-

Frances Jenkins Olcott.
oo

Could Use Own Judgment.

Two San

mission
pany.)

Irancisco negroes were
discussing the possibilities of
drafted.

“Tain’t gwine do ’em any good to
Lemuel

being

pick on me,” said
“Ah certainly ain't

sulkily.
‘gwine doa any

fightin’. Ah ain’t lost nothin’ oveh in
France. Ah ain't got any quarrel
with a-n-ybody, and Uncle Sam

kain’t make me fight.”

Jim pondered over this statement
for a moment.
at length. “Uncle Sam kain’t make
you fight. Sut he can take yov
where de fightin’ is, and after that
vou kin use you’ own judgment.”

ir

Ask about our way
BARLOW BROS. Grand Rapids, Mich.

“You’ right,” he said

 

 

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July 10, 1918

Successful Merchant Is Evidently Not
Successful,

Lansing, June 25—I note in the
Tradesman of June 19 your remarks
in regard to the Successful Merchant
of Chicago. We had a considerable
experience with this concern which
did not result very profitably or satis-
factorily to us.

C, L. Bowes used to be in the em-
ploy of Sears, Roebuck & Co —I
think in their purchasing department.
About five years ago he started a
hardware dealers’ service, arranging
with small manufacturers who were
then hustling hard to find an outlet
for their goods to represent them di-
rect to the retailer. He succeeded
in lining up a large amount of con-
cerns and issued a monthly paper
calleds the Successful Merchant, in
which he quoted a long line of hard-
ware and building material consider-
ably less than retailers were paying
in a regular way from jobbers. He
charged $2 per year for the paper and
threw in the service, which could not,
of course, have paid him unless he
got a small commission out of the
manufacturers, which I presume he
succeeded in generally doing. The
National Hardware Association and
several of the State hardware asso-
ciations endorsed him, gave him a
boost, and he worked his scheme at
State hardware conventions pretty
strong during 1913 and 1914, which re-
sulted in getting a big subscription
list and he handled a lot of orders
early in 1914. He got out a dealers’
catalogue of 300 pages, listing up
stoves, implements and building ma-
terial at practically the same prices
as were made by the Chicago mail
order houses. These catalogues he
proposed to sell to retailers at 25
cents each with their names on the
front, indicating that they were ship-
ped by them and that any orders they
took they were to send him and he
would undertake to furnish the goods
to fill these orders at from 10 to 30
per cent profit to the retailer, issuing
a monthly cost sheet for the retail-
er’s guidance. These schemes took
fairly well, but it was found neces-
sary to carry a stock of goods in
Chicago to fill small orders, because
he represented a large number of
small factories scattered all over the
country. When a retailer sent in an
crder it might be necessary to send
it to a dozen different factories to
have it completed, so he arranged to
carry a stock of light hardware and
building supplies in Chicago. That
took real money, and to finance the
deal he made a proposition that he
would make one dealer in a town his
special representative, who must de-
posit $125 with him, $100 to be as a
guarantee for the payment of any
goods that he might order and the
$25 as a sinking fund, which would
be refunded to the dealer when he
had placed orders for $1,000 worth ot
goods. Unless he did so the $25
would be forfeited. The $100 guar-
antee deposit must be kept good.
He could order goods up to $100, but
as soon as he received the invoice he
must remit at once, so as to keep the
$100 deposit intact. This, of course,
resulted in giving him a considerable
capital, while the $25 sinking fund
was easy money, but owing to the
unexpected advance in the price of
hardware and building material from
July, 1914, to date, the catalogues he
got out and sold to the retailers for
25 cents each were worthless. He
could not furnish goods to fill the
subscribers’ orders at anything like
the price quoted on practically any-
thing and it was, of course, a source
of trouble to the retailer, who not
only could not furnish the goods at
the price he had placed them in the
catalogue, but he did not know what
he could furnish them for.

We bought in April; 1914, 200 of
the catalogues as an experiment and
made the $125 deposit. On the ar-
rival of the catalogues we found that
they were absolutely worthless, as

MICHIGAN TRADESMAN

the market even then had_ shifted
so much that they could not be sent
out. We also discovered that in send-
ing orders to Bowes it required any-
where from a week to two months
to get the goods at a time when
goods were plenty and jobbers were
making complete, quick shipments.
As a result, we made a demand on
him to refund us our $175, which he
absolutely refused to do, claiming
that he was not to blame be-
cause the war had put his cata-
logues out of business, but that he
was mailing us a rubber stamp that
we could use in the catalogues. This
stamp stated that on account of the
war these prices were not in force.
We told him it would be nonsense to
send out a catalogue marked with a
rubber stamp that prices were not in
force. However, he stated that it
would be all right, as people knew
that prices were changing and we
would not be expected to sell at cata-
logue prices, but that he was getting
out another catalogue with corrected
prices, which I presume he did; but
by the time the new catalogues were
out, the new prices were also obso-
lete. He got very chesty and told
us we could not get our $25 back until
we had bought $1,000 worth of goods
and that he could not furnish the
goods until the mills could ship and
that the catalogues were sold in good
faith and that we would have to use
them as they were. We accordingly
filed a complaint with the National
Hardware Association and the Mich-
igan Hardware Association against
him. They got after him, with the
result that he paid us back our de-
posit and $25 sinking fund, but we
absolutely could not get any relief on
the catalogues, which we sold to a
junk dealer for $2, so we were out
$48 and a lot of trouble and corres-
pondence in the bargain. We under-
stand that he has since raised the
subscription price of his paper to $5
per year and is still trying to do busi-
ness, but he has kept away from the
Michigan hardware conventions since
our trouble and I understand that the
National hardware association has
withdrawn their endorsement from
him. I am not sure as to that, al-
though I do know that we hear noth-
ing about him through our official
hardware papers and bulletirts and
don’t believe he is doing much at
the present time.

I believe that your notice is about
correct and would suggest that you
take the matter up, if you want to
know more about him, with the Sec-
retary of the National Hardware As-
sociation at Argos, Indiana, or the
Secretary of the Michigan Hardware
Association at Marine City. Mich.
They can probably tell you how he
stands with the associations at the
present time. We have known these
people for a good many years and
while I would not class them as dis-
honest or swindlers or anything of
that kind, I don’t think they have any
proposition to interest a live hard-
ware man at the present time. At
least we spent about $50 to our sor-
row on them, and I presume that a
large amount of their ready made
catalogues have gone to the junkman,
same as ours did, or are still in the
hands of dealers who do not dare use
them in the face of the advancing
market. Several other similar con-
cerns were floated at the same time
along about the same line, issuing
catalogues to sell to retailers, togeth-
er with alleged service. but I supposed
they have all practically gone out of
business and don’t believe that the
Successful Merchant is doing a great
deal at the present time.

IT heartily endorse your advice in
regard to them.

Vandervoort Hardware Co.
—_—_>-e

One of the snags struck in the
price-fixing efforts of the War In-
dustries Board has been due to the

variances in the cost of production

at the different places. Not all wheat-
fields show equal yields, nor is the
metal content of ores from all mines
the same. Then, too, mills and fac-
tories in this country have not always
been established at places where they
can be most economically run. There
are many instances where the con-
trolling factor in such locations has
been the offer of free land by real
estate boomers, or of freedom from
local taxation by some small but am-
bitious community. Sooner or later,
of course, the plants most advantage-
ously situated forged ahead in im-
portance. Those in the wrong local-
ities were enabled, in many instances,
to keep going by having high duties
placed on such things as they pro-
duced, the general theory of a pro-
tective tariff having been to prevent
competition with the products of the
poorest located, equipped, and oper-
ated plants in any industry. In other

 

e ficient.

processes.

“made good.”

history.

Truman H. Newberry.

Published by Newberry Senatorial Comdia:e
A. A. Templeton, General Chairman
Paul H. King, Executive Chairman

- Ten Reasons Why Michigan Should Send
TRUMAN H. NEWBERRY
to the United States Senate

 

First— Because of his marked ability. As a business man,as a
member of Roosevelt’s Cabinet and as a Commander
in the Navy he has shown himself capable and

Second— Because of his broad experience in national affairs.
As Secretary of the Navy he came into close touch
with Congress and legislative action, knows how laws
are made and is thoroughly familiar with legislative

Third—Because he is a worker, “a man who does things.”

Fourth—Because of his splendid record—Able seaman on the
“Yantic” in the Naval Reserves—Lieutenant on the
“Yosemite” in the Spanish-American war—Secretary
of the Navy and new a Commander, he has always

Fifth—Because he is a Michigan man.
bred and a part of its business and inductrial life, he
is in close touch with the affairs of our great state.
He knows Michigan conditions and needs.

Sixt h—Because of his integrity and high character.
H. Newberry stands always for a “square deal.”

Seventh— Because he is genial, approachable and sympathetic.
Much of his time is taken up with doing things to help,
personally, the boys in the Navy and he delights to
be of service to them

Eighth—Because of his good judgment and balance
dependable and reliable.

Ninth—Because of his 100% Americanism. Not only in the
service himself, but his two sons as well, he is doing
all he can at his post of duty to help to win the war.
He is the “Win-the-War” candidate.

Tenth—Because of his knowledge of the. war, he is the best
man we have in Michigan to help solve the problen s
arising and to arise out of this, the greatest conflict in

Ability —Experienze—Industry—A Splendid Record—Integ-
rity—Home Ties—Helpfulness - Good
of War Conditions and Problems—all these are found in

HE IS THE BEST QUALIFIED MAN IN MICHIGAN
FOR UNITED STATES SENATOR.

17

cases, where plants were in the right
localities, no care was taken to keep

them up to date. Now, when the
Government wanted materials for,
war uses, it called for the greatest

quantity that could be produced by
all kinds of plants. It had to fix its
prices, consequently, so high as to
allow a profit to the plants in which
production costs were highest instead
of at the lower levels of the better-
equipped establishments, There is
an obvious lesson to be learned from
this state of affairs which should lead
to a readjustment so that this coun-
try may hold its own in whatever
commercial competition may come
after the war.
—_+-+____

The clerk who waits on customers
with the same enthusiasm and _inter-
est that a slot machine shows, will never
be anything more than a clerk, and
a cheap clerk at that.

 

Michigan born and

Truman

He is

Judgment— Knowledge

 

 

 

 

 

 

 

18

 

MICHIGAN TRADESMAN

 

 

 

 

 

 

 

 

 

Charges of Shoe Retailers Profiteer-
ing Unfounded.

It was eight years ago that the Na-
tional Shoe Retailers’ Association of
the United States of America was
organized, the organization being the
direct outgrowth of a desperate con-
dition and grew from absolute neces-
sity.

The advent of the department
stores and their methods of merchan-
dising had so demoralized the spec-
ialty shoe business that it was said
in the great state of Pennsylvania
that shoes had been retailed at a little
over 1% per cent. net profit. Retail-
ers were generally drifting into the
hands of manufacturers, bankers did
not consider them good risks, and so
the accounts were carried for manu-
facturer’s outlet purposes. Degenera-
tion was setting in, the business tra-
ditions of the trade were being lost,
and an educational campaign seemed
to be required to bring the retail shoe
business up to the standard of a high
class craft that it deserved.

Another factor that accounted for
low profits in the shoe business was
the fact that expenses had gradually
been increasing, such as rents, mod-
ern store equipment, advertising, and
general up-to-date methods of doing
business including delivery, exchang-
es, refunds, etc., so that the tradition-
al profits on shoes hardly equaled the
expense of doing business, and yet,
for some reason, the trade insisted
upon marking shoes on a basis of
cost along the lines of what their
fathers and grandfathers had done.
The result, of course, was the bread
line.

This condition was also accentuated
by the fact that manufacturers always
compared their net profits with the
retailer’s gross profits. They could
never quite understand why a shoe
carefully manufactured at, say $3,
with a net profit of 15 to 18 cents,
must be retailed at $4.50 to yield a
net result to the retailer, and so these
manufacturers, who had gained an
influence over their customers by ad-
vancing credits, constantly urged the
retailer to give greater values in order
to create a greater volume, believing
that this method was all that was
necessary to produce the necessary
profit. The result, of course, was that
every retailer did the same, and ex-
penses over-topped the gross profit
in many cases.

I would suggest a careful study of
the Harvard School of Business Re-
search on shoe conditions in this con-
nection, the first report as well as the
last. While these conditions, of
course, generally prevailed there were
a few bright lights who knew the er-

 
   

ror of this method, and conducted
their business on different lines and
with better success. They felt it was
time that an association should be
formed for the purpose of educating
not alone the retailer but the manu-
facturer as well to co-operate in a
large way, so as to put the entire
leather and shoe trade on a successful
business foundation.

I think it can be said without con-
tradiction that the preachments at the
National conventions, the literature
that has been sent out from time to
time, and the interest the shoe trade
journals manifested in propagating
sane and sensible ideas, did a great
deal to lift the retailer out of the
slough and to develop him into a
better merchant,

About this time, too, the shoa
trade, which has always been a high-
ly competitive business, never having
leaned upon tariff protection for its
success, reached the end of its rope
in mechanical achievement so that no
reduction of cost could longer be
attained.

Raw material was constantly rising,
and labor was becoming more and
more restless and demanding. ad-
vances, so the set prices which pre-
vailed for many years were gradually
becoming impossible unless the qual-
ity of the shoes was reduced.

Another factor was the develop-
ment of the style idea in footwear.
Up to this time shoes were usually
sold for the wear and service they
gave, and the comfort they yielded,
but at this time the American woman
began to dress her feet, to pay more
attention to the charm of a beautiful
boot, and so art was introduced which
further upset the price idea in shoes.

Then came the war with the scarc-
ity of raw stocks and the advance of
kid skins, for instance, from an aver-
age price of 25 cents to 60 cents and
70 cents; the advance in labor costs,
both as to the amount of labor in a
shoe due to its fineness and careful
making, as well as the actual advance
in wages per day.

Transportation and increases in the
cost of every material that entered
into the shoe gradually made the
shoes advance, and yet the great ad-
vance in other lines has never been
realized in the shoe trade.

A careful record reveals the fact
that where shoes have not been

NJ

Maa CU

Pi SHOES

The Line That Satisfies

 

July 10, 1918

 

Keep Up Your
Summer Sales

Hood Tennis
will do it for you

Fill in your broken sizes
Use our catalog
Keep after it and get the business

Our stock is quite
complete—they go
fast these days.

Grand Rapids\Shoe & Rubber(o

The Michigan People Grand Rapids

 

 

 

 

 

 

| OXFORDS

Now Ready on Our Floor
for Quick Delivery

No. 2811—Patent Colt Flexible McKay
Oxford, A to D, 3 to 7.... Price $3.50

No. 2810—Dongola Flexible McKay Ox-
ford, A to D,3to7........ Price $3.50

No. 2808—Pearl Grey Flexible McKay
Oxford, A to D,3 to7..... Price $4.65

No. 2809—Havana Brown Flexible Mc-
Kay Oxf'd, A to D, 3to7..Price $3.65

 

Rindge, Kalmbach, Logie Company
Grand Rapids, Mich.

 

7 ae

 

 

 

 

 

 

 

 

 

 

 

July 10, 1918 '

changed in style or workmanship, in
short, when the shoes were not
changed, the prices have not increas-
ed over 65 per cent. to 70 per cent.
taking three lines of men’s shoes, a
medium, fine and superfine, and the
same in children’s and the same in
women’s.. I think it would be safe
to say where this rule is followed
no shoe has advanced 75 per cent. and
that few have advanced less than 60
per cent. This dates from about 1914
to the present time.

The objection raised to the high
prices of shoes lies in the fact that a
woman formerly bought a plain weit
soled shoe, ordinarily made in great
quantities of plain black material, or
even tan, for, say $3.50 to $4 a pair.
To-day the woman wants a nine-inch
boot of a beautiful color in superfine
kid, in which there must not be a
scratch or pimple, made perfectly in
every detail, with expensively attach-
ed Louis heels, which only the finest
workmen can produce, with the finest,
lightest sole, made over the most dif-
ficult slender lasts. This kind of a
shoe costs to make in a fine factory
to-day something like $11 to $12 the
pair, and the retailer sells it from
$15 to $18 a pair. If she desires the
$3.50 shoe that she had before the
same shoe may be_ purchased for
about $5.50 the pair.

Many shoe stores to-day are well
stocked with stabilized shoes that
women may buy almost as cheaply as
they could in 1914, but refuse them,
preferring style shoes at a higher
price. Yet for all this, the children’s
and boys’ shoes, for instance, which
are perfectly stable in style, have not
changed like the shoes mentioned, but
they have advanced through actual
trade conditions, higher cost of leath-
er, labor, transportation and increas-
ed retailing expenses to about 60 per
cent. to 65 per cent. With this ad-
vance the style note has nothing to
do whatever,

Personally, I cannot quite compre-
hend the hysteria over the advance
in cost of shoes. I have a shoe store
carrying $150,000 worth of stock. The
women have traded with me _ for
years, and they can get the same
shoes that they always got at the
standard advance price indicated.
Should a customer desire luxury and
art in a shoe, why should she not have
the privilege of securing it just as
she would in cloaks, hats, draperies,
jewelry? People are not being forced
to buy extravagant shoes, many deal-
ers would prefer not to handle them.
We usually have on hand what peo-
ple buy, and what we sell is in re-
sponse to a demand of the trade. The
best merchant is the man who can
interpret the will of his customers
most perfectly.

In England war-time boots were
introduced by the Government and
dealers were compelled to carry them
so that the consumer could buy them,
But the consumer did not respond as
well as expected, and much capital
is locked up in dead stock as a result.
The American people are trained to
want what they want, and when they
want it, and whether in poverty or in
luxury they adapt themselves to the
conditions at hand without legislative

MICHIGAN TRADESMAN 19

effort, and I question any success that
would result from a united effort to
standardize merchandise at
prices.

fixed

be left to the general conduct of our
enlightened people. Already we no-
tice a decided tendency toward stur-
dier, plainer footwear, shoes that will
yield greater results in wear, and as
the war creates new conditions, the
good sense of the people may always
be trusted in the matter of economy.

The tendency is even now towards
higher prices. Leather and all ma-
terials going into a shoe have made
further advances and aside from this,
labor is constantly asking for more
wages. Most factories can produce
only 60 per cent. of their capacity,
sometimes not even this. One manu-
facturer recently said that he felt the
only way he could be safe in making
shoes would be to make them accor-
ding to the conditions as they arose,
and then bill them at the price that
was necessary, plus his usual profit.

I know of no first-class shoe manu-
facturer in America who is profiteer-
ing, but instead is endeavoring by
hard work and close application to

make about 6 to 10 per cent. on his

turn over.

Newspaper stories to the effect that
shoes are produced at $4 and sold at
$12 to $16 are preposterous. I am, of
course, not thinking of the very ex-
ceptional, but I know of no retail
shoe dealer in the United States who
is making more than a legitimate re-
turn on his business, and when com-
pared with some other lines, such as
steel, wool, cotton, cloaks, suits, hats,
we have always felt that we were the
“under dog” from the profit stand-
point. A. H. Genting.

2
Patent Leather Pumps.

Plain opera pumps of patent leath-
er are receiving strong calls for fall
delivery. The dealers are placing or-
ders for this type of footwear in ex-
pectation of the public preferrinz
them over the fancy styles for wear
with evening dress. Silver and gold
cloths in plain and brocaded effects
are not being overlooked by any man-
ner of means but the plain opera
types are being played up stronger
than they have for some time past.
For evening wear it would not he at
all surprising to see satin slippers
back in greater vogue.

 

It’s a waste of time to repeat hair
raising stories to bald-headed men.

 

Michigan Shoe Dealers
Mutual Fire
Insurance Company

Fremont, Mich.

 

Our Responsibility Over

$1,500,000

 

We write insurance on all kinds
of mercantile stocks and buildings
at a discount of 25% from the
Board Rate with an additional 5%
discount if paid within twenty
days from the date of policy.

 

 

1 think these things should -

 

There is Money for You in the
Sale of

The Bertsch Shoe Line

The sale of one or two pair will not make you rich—
not that.

But if you are handling a LINE of known qualifications—
a line that is going to give your customer more for his money
in QUALITY and SERVICE than he gets from other similar
lines—you are making your profit, and at the same time you
make a friend—one who will stay by you and who will bring
HIS friends to YOU.

The BERTSCH SHOE LINE is THE LINE that will make
you friends.

It has built into it those qualities that will give the
ADDED SERVICE and SATISFACTION.

Every pair made by us is built that way.

The people in your community know and believe in the
BERTSCH SHOE

Because
THEY WEAR LIKE IRON

 

 

HEROLD-BERTSCH SHOE CO.
Manufacturers of Serviceable Footwear GRAND RAPIDS, MICH.

 

 

 

 

Keds

The Ideal Summer
Footwear

No longer the old time tennis and gym
shoes but the practical shoes for every day
wear for hot weather

July and August

We have them in stock now, in white
and black, oxfords and bals, for the whole
family. Keep up your sales by pushing

Keds

Hirth-Krause Company

Makers of Rouge Rex Shoes
Tanners and Shoe Mfgs.

Grand Rapids, Michigan

 

 

 

 

 

 

MICHIGAN TRADESMAN

 

 

 

_—~
= —

=
-
=

BUTTER, EGGS 4x» PROVISIONS:

a4,

ees ws

 

 

 

 

Michigan Poultry, ew and Egg Asso-
ciation

President—J. W. Lyons, Jackson.
Vice-President—Patrick Hurley, De-
troit.

Secretary and Treasurer—D. A. Bent-
ley, Saginaw.

Executive Committee—F. A. Johnson,
Detroit; H. L. Williams, Howell; C. J.
Chandler, Detroit.

 

 

New Pre-cooler for Eggs and Pouitry.

Shippers of poultry and eggs, hav-
ing contended for years with climatic
and other hazards incident to this
business at the source of production,
are now informed that a small cold
storage unit applicable to their needs
is upon the market, purchasable at
a comparatively low figure.

The plant in question is a pre-cocl-
er which can also be used for storage.
It has a maximum capacity of two
carlots. It is made by one of the
largest and most reliable concerns in
the country and is sold on the basis
of satisfaction or a return of the mon-
ey invested by the shipper, indicat-
ing the confidence the manufacturers
have in it.

In addition to this backing the plant
has been unconditionally endorsed by
Paul Mandeville, consulting expert on
poultry and egg refrigeration as well
as export packer. He pronounces the
new pre-cooler to be thoroughly prac-
tical and adapted to the actual needs
of the poultry and egg shipper at the
source of production.

The pre-cooler, as stated, is of two
carlots capacity so arranged that it is
convenient for the shipper to collect,
hold and ship one carlot while at the
same time getting together another
carlot. A work room is provided for
packing under refrigeration.

The difference between a pre-cooler
as such and a cold storage is that the
pre-cooler should be provided with
some rapid ventilating and rapid dry-
ing arrangement, while the cold stor-
‘age requires a slow, easy circulation
of air with exact humidity as well as
exact temperature control.

The pre-cooler is of the open brine
type, requiring no machinery of any
kind and designed to eliminate the
trouble and expenses of plant opera-
tion. The ice bunker will hold a car-
load of ice, thus enabling the shipper
to purchase in quantity sufficient to
secure wholesale prices. When used
for storing, one carload of ice, it is
claimed, will last a season. Under
conditions of pre-cooling some re-
icing is required. It is estimated,
however, that, as compared to water
cooling and ice packing poultry, the
pre-cooler, making possible cold air
chilling and dry packing, will save the
shipper at least half on a season’s ice
bills.

Refrigerating is achieved by circu-
lating the meltage from the ice

through a series of fourteen open
pans arranged one above the other.
The meltage first goes to a “sump”
or well from which it is raised by an
automatically controlled pump to the
topmost pan and allowed to circulate
downward by gravity. The cold air
from the ice bunker has positive cir-
culation which carries it to all parts
of the cold room and brings it back
to the ice bunker. When it is desired
to accomplish the pre-cooling of poul-
try with more than ordinary rapidity
this can be done by bringing into play
a fan which materially increases the
flow of cold air from the ice bunker.

The new pre-cooler is said to be
particularly efficient in controlling
humidity because of the open brine
system. Such systems as use am-
monia in pipes must depend upon
chemical control of humidity once the
encrustation on the pipes produced by
condensation of moisture reaches a
certain depth and circumference. The
open brine system, however, with its
constant flow of exposed cold brine
affords, the makers say, ideal conden-
sation at all times, This prevents con-
densation on the stored product.

The question of providing a small
refrigerating unit has always been
largely one of price. This difficulty
has been overcome in the present in-
stance on the basis of quantity pro-
duction. The concern making the
pre-cooler manufactures thousands of
ready-cut farm buildings and homes
annually, and consequently has the
purchasing power to secure lumber
at the lowest rates, the established
plant for manufacturing, and a de-
veloped system of selling direct to the
consumer.

Another difficulty, of course, has
been that a refrigerating plant is an
engineering problem beyond the skill
of even the best of local carpenters
and contractors. The ready-cut meth-
od solves this problem. The pre-
cooler not only reaches the consumer
all ready to put up, but the manufac-
turers supply the services of an ex-
pert in this kind of construction to
give such superintendence as may be
necessary to see that the shipper gets
his pre-cooler erected in exact accord-
ance with the scientific requirements
of the specifications.

—_»-+____

The condition of the sign on the store
front may not indicate the condition of
the store inside, but you seldom finda
good shore with a shabby sign.

—_2>+>___

Good buying is a matter of hitting

the happy medium. Overbuying and

underbuying are equally fatal to suc-
cess,

Keeping Rice At Home.

In order to protect the people of
Japan from the running up of prices
for rice that grew out of speculation
and the increasing export trade, par-
ticularly with this country, it is pos-
sible now to ship that commodity
from Japan only under an export li-
cense. Licenses of this kind, how-
ever, are granted only on ‘presenta-
tion to the proper authorities of a
certificate from a Japanese Consul
that the rice is intended for con-
sumption by Japanese residents
abroad.

The reason for this action on the
part of the Japanese Government,
according to Commercial Attache
Frank R. Rutter, who is at Tokio,
was the unusual rise in the price of
rice, which about May 1 stood at
$4.18 a hundred pounds, as compared
with $2.49 for the same quantity a
year previous. Realizing that this
advance could hardly result from a
reduction of 6.6 per cent. in the 1917
crop, as compared with that of 1916,
the Government at once took steps
to prevent further speculation. In
order to limit the demand as much
as possible and to reserve the rice
for heme
license arrangement was entered into.

—_—__+>-.

Washing Eggs a Bad Practice.

Grocers receiving eggs they expect
to keep on hand any length of time
should not wash them, even if they
are dirty. The dirt is wholly on the
outside, and only affects. the appear-
ance of the egg. The shell of an egg
contains a gelatinous substance which

consumfticn, en expori

July 10, 1918

prevents air and germs from entering
the eggs. Washing destroys this sub-
stance.

Many customers will not buy soiled
eges, but it is desirable that the gro-
cer should explain these facts to his
patrons. The public has been trained
to demand and buy clean eggs. Ji
should be remembered that dirty
eggs, while not pleasing to the eye,
are often the better. According to
the Department of Agriculture, more
than five million eggs spoil unneces-
sarily in cold storage every year be-
cause they have been washed or have
in some way become wet before being
sent to market.

—_—_—_++—___
Some people manage to beat his

Satanic majesty about the bush by

lying with their mouths closed.

 

Knox Sparkling Gelatine

-A quick profit maker

A steady seller Well advertised
Each package makes
FOUR PINTS of jelly

 

 

SLES Let us figure on your next order
By @ Use Sales Books Made in Chicago
ae Sales Books, Order Books, Duplicate,

> Ss Triplicate Carbon Sheet woe,
Qe / wasn

WIRTH SALES BOOK CO., 4440-52 N. Knox Ave., Chicago

 

 

Blue Vitrol, Nitrate of Soda,
Acid Phosphate, Paris Green,
Arsenate of Lead

Reed & Cheney Company

 

Grand Rapids, Michigan

 

 

E. P. MILLER, President

Wm. Alden Smith Bldg.

F. H. HALLOCK, Vice Pres.

Miller Michigan Potato Co.

WHOLESALE PRODUCE SHIPPERS
Potatoes, Apples, Onions

Correspondence Solicited

FRANK T. MILLER, Sec. and Treas.

Grand Rapids, Mich.

 

 

We Buy
GGS

account.

We Store
GGS

We are always in the market to buy FRESH EGGS and fresh made
DAIRY BUTTER and PACKING STOCK. Shippers will find it to their
interests to communicate with us when seeking an outlet.
you our new modern facilities for the storing of such products for your own
Write us for rate schedules covering storage charges, etc. WE
SELL Egg Cases and Egg Case material of all kinds.

Kent Storage Company,

We Sell
GGS

We also offer

Get our quotations.

Grand Rapids, Michigan

 

 

Creek, K:

 

SERVICE PIO W ATTY QUALITY

Largest Produce and Fruit Dealers in Michigan

MANITOU—The only NATURE-CARBONATED WATER
sold in America.
We are sole Wholesale Distributors.

M. Piowaty & Sons of Michigan

MAIN OFFICE, GRAND RAPIDS, MicH?

Branches: Saginaw, Bay City, Muskegon, Lansing, Jack: Battle
» Mich., South Bend and Elkhart, eg ackson, Ba

 

 

 

July 10, 1918

Necessity of Keeping Eggs Fresh.

“It is easy to get eggs to market in
prime condition,” says a publication of
U. S. department of agriculture. The
proper handling of eggs is not a one-
man job, according to the circular.
Many people are concerned in_ it.
Their interests are common, and mu-
tual understanding and co-operation
between them benefits all alike.

The producer’s part in the general
scheme of good marketing is to bring
good eggs to market. To accompl'sh
this he should market his eggs fre-
quently; not let them accumulate.

The dealer's job is to keep the eggs
good. His slogan should be “ship
promptly and properly.” The sooner
an egg is put under refrigeration and
started for the market the better its
quality when it reaches its final des-
tination, and the higher its value.

A stale egg pleases no one. Heat
is the ege’s enemy; cold is its friend.
Pre-cooling eggs before shipping
them, therefore, saves food material.
It checks the development of “blood-
rings,” which occur in fertile eggs
subject to incubating temperature (68
degrees or higher). It prevents ‘“ad-
dled” eggs; the term applied to eggs
when the membrane between the yolk
and the white breaks, allowing the
two to become mixed. When the eggs
are warm this delicate membrane be-
comes soft, in which condition it is
more liable to break by jars which are
unavoidable in transportation. ,

Chilling makes the eggs stiff and
jelly-like, and cold eggs ride best.
Pre-cooling retards evaporation, the
cause of shrunken eggs. Eges just
laid are full, but 65 per cent. of their
contents is water. As _ this
evaporates, the quality of the eggs is
reduced. Warm temperatures aid
evaporation. Pre-cooling helps to
make a uniform product, and this is a
day of standardization. A weak spot

water

in the egg trade is the lack of unt-
formity or standardization for its
product. If each case of eggs receiv-
ed at the market is exactly like the
last one, the shipper could establish
a reputation for uniformity.

Eggs to be shipped should be well
packed in clean, standard egg cases.
They should be kept under refrigera-
tion and sent to market in properly
iced refrigerator cars which retain
their good quality. Refrigeration dur-
ing transit maintains quality, weight,
fresh appearance and food value. It
retards loss of quality, shrinkage,
“blood-rings” and loss of food value

>
Chicken Feet for Soup.

Millions and millions of chicken
feet are thrown away in this country
every year, whereas they should be
utilized for their food value, accord-
ing to the view of a well known au-
therity on foodstuffs whose name is
not usually associated with the cu-
linary art.

That chicken feet make wonderful
soup is very well known to the chefs
serving our large hotels, exclusive
clubs, etc., but the average town and
city housewife is blissfully ignorant
of the fact.

Here is something which every
dealer—whether in a large market or
in a small town—can take up in an

MICHIGAN TRADESMAN

educational way by passing the word
out among his customers and asking
them to tell others not to throw away
chicken feet, but to clean them prop-
erly and make soup. Almost any
woman who has the suggestion ought
to know how to proceed, but if not,
she may find out by referring to a
cook book.

A former student at an eastern
agricultural college tells of an epi-
sode concerning chicken feet a few
years ago.

It seems that a French professor
at a nearby university was getting
fresh fowls from the school farm,
asked this student what became o/
the feet of the chickens being served
at the professor’s home.

“Why, we throw them away, pro-
fessor,” replied the astonished young
poulterer,

“Now, then, I wish you to save all
the feet for me in the future,” said
Frenchy.

Whereupon the student took a sep-
arate package cf feet with the next
fowl, and the professor, upon looking
over the collection, kept the feet and
let the student take the fowl to some-
one else. That opened a new source
of revenue for the young man—mar-
keting fer actual money what would
otherwise be wasted,

And throughout France and other
countries in Europe they always reck-
on chicken feet rare titbit for soup
making.

It would seem to be high time for
our people to be learning it, too.

—_+-+____
Read This and Save From 25 to 50
Per Cent.
The J: C. Vogt Sales Company,

Saginaw, Michigan, will sell you a
cash register or a business system to
meet the special requirements of your
business at a saving of 25 to 50 per
cent. They have a large line of new,
slightly used and rebuilt National,
American and St. Louis cash registers
which they will sell you under a new
guarantee.

The company maintains a “Business
System’? department, which is in
charge of an expert who has had a
wide range of experience, serving
several years with the National Cash
Register Co., as well as other large
independent cash register ‘companies,
and his services are at the disposal of
the merchants of Michigan,

The repair department of the J. C.
Vogt Sales Co. is in charge of a corps
of expert cash register builders, and
is equipped to overhaul and rebuild
your cash register—no matter what
make—upon short notice.

Supplies and parts for all makes of
cash registers are carried in stock, and
orders for same are filled and shipped
the day they are received, thus elim-
inating delay and assuring service and
absolute satisfaction. :

Your cash register requirements are
solicited. Write us for list of money
saving bargains in rebuilt machines.
Phone or wire your orders for parts
and supplies.

J. C. Vogt Sales Co.,
Saginaw, Michigan—Adv.
—_+++>—____

A ship a day will keep the Huns

away.

 

Signs of the Times
Are

Electric Signs

Progressive merchants and manufac-
turers now realize the value of Electric
Advertising.

We furnish you with sketches, prices
and operating cost for the asking.

THE POWER CO.

Bell M 797 Citizens 4261

 

 

21

 

| The United Agency System of
Improved Credit Service

Unrrep A\GENcY

ACCURATE - RELIABLE
UP-TO-DATE

CREDIT INFORMATION
GENERAL RATING BOOKS

now ready containing 1,750,000
names—fully rated—no blanks—
EIGHT POINTS of vital credit
information on each name.

Superior Special Reporting Service

 

 

Further details by addressing
GENERAL OFFICES

CHICAGO, ™ ILLINOIS
Gunther Bldg. - 1018-24 S. Wabash Avenue

 

 

 

Watson-HigginsMlg.Co.
Merchant
Millers

Owned by Merchants

Products sold by
Merchants

Brand Recommended
by Merchants

NewPerfection Flour

Packed In SAXOLIN Paper-lined
Cotton, Sanitary Sacks

 

 

 

HARNESS OUR OWN MAKE
Hand or Machine Made
Out of No. 1 Oak leather. We guarantee them

absolutely satisfactory. If your dealer does not
handle them, write direct to us.

SHERWOOD HALL CO., LTD.
fonia Ave. and Louis St. Grand Rapids, Michigan

 

Rea & Witzig

Produce
Commission Merchants

104-106 West Market St.
Buffalo, N. Y.

Established 1873

United States Food Administration
License Number G-17014

Shipments of live and dressed
Poultry wanted at all times, and
shippers will find this a good
market. Fresh Eggs in good de
mand at market prices.

Fancy creamery butter and
good dairy selling at full quota-
tions. Common selling well.

Send for our weekly price cur-
rent or wire for special quota-
tions.

Refer you to the People’s Bank
of Buffalo, all Commercial Agen-
cies and to hundreds of shippers
everywhere.

 

 

Send us your orders

ALL KINDS FIELD SEEDS

will have quick attention.

Both Telephones 1217

Moseley Brothers, ¢R4ND RAPIDS. MICH.

Pleasant St. and Railroads

 

 

Perkins Perfect Salted Peanuts

are sold to those who demand high grade goods.
Order from your jobber today.

 

Perkins Brothers, Inc.

Bay City, Michigan

 

 

 

Onions, Apples and Potatoes

Car Lots or Less

We Are Headquarters

Correspondence Solicited

‘b

Vinkemulder Company

GRAND RAPIDS

‘<2 MICHIGAN

 

 

 

 

 

 

A na ENE SCE AE

MICHIGAN TRADESMAN

 

 

 

 

 

 

 

 

))

—
— -
_
~~
=

 

— eee one

 
  

 

 

 

 

 

 

Michigan Retail Hardware Association.

President—John C. Fischer, Ann Arbor.
Vice-President—Geo. W. Leedle, Mar-
shall.
Secretary—Arthur J. Scott,
City.
Treasurer—William Moore, Detroit.

Marine

 

 

Correcting Mistakes Made by Other
Fellow.
Written for the Tradesman.

The average man buying a busi-
ness prefers to buy a going concern.
He will pay more than a hundred
cents on the dollar often for a busi-
ness that carries with it substantial
elements of good will. And the aver-
age man shuns just like he would the
smallpox a business that has gone to
smash.

I have heard people say “That store
is a hoodoo”—or “There’s no use try-
ing to run a hardware business there”
—when all the while the cause which
had resulted in business disaster was
really very simple and very easy to
remove.

The great essential in rebuilding a
business of this sort is, to understand
wherein the other fellow made mis-
takes, and to profit by them. Of
course there are locations quite im-
possible. But not every failure is due
to faulty location. Lack of capital.
lack of the right sort of business
qualifications, are far more often to
blame for business failure.

The experience of a man who has
rebuilt a business is often of value to
other merchants, even though little
of a spectacular nature is involved in
the rebuilding process. To cite an in-
stance, Gannett—so I’ll call him—has
to-day a prosperous hardware busi-
ness m a suburb of a city of 50,000,
within a stone’s throw of the spot
where two or three hardware dealers
failed.

Gannet had had experience in hard-
ware. He was a resident of this sub-
urb for several years before he went
into business. When the stock went
under the hammer the lure of hard-
ware was too much. It was good
stock, through and through, and Gan-
nett’s first idea was to sort it over
and job it out.

Then he decided that the suburb
where three men in succession had
failed could nevertheless support a
hardware store—if it was run right.
But before re-opening he made a clos-
er study of the conditions under which
his predecessor had carried on busi-
ness.

His first conclusion was, that while
the stock was worth a great deal more
than it cost him, the good will was
a minus quantity. Then, too, his pre-
decessor had handicapped himself by
subletting the basement to a Chinese
laundryman, and half the frontage of

the store to an insurance agent. Gan-
nett calculated that out of the $60 a
month (approximately) which the
ground floor cost, the front was worth
$50, and half of that the sub-tenant
got for $10 a month.

So Gannett moved
store.

Since the good will of the old busi-
ness was worth nothing, Gannett de-
cided to apprise folks that a new man
was in possession. To do this, he
made his new store as unlike as pos-
sible to the old one. The fixtures were
stained mahogany in place of oak.
Green felt was placed on surfaces
where goods were to rest. A _ brass
name plate was used in the window.
The latter was subdivided into three
sections by means of mahogany bar-
riers about a foot in height. The re-
sult of all these changes was to make
the new store attractive, in its very
suggestion of newness.

into another

Gannett’s next change of policy re-
sulted from his intimate knowledge
of the suburb in which he lived. It
was, relatively, high class. No fac-
tories, no jobbing trade, just a resi-
dential locality, where usually the
men went to work in the morning and
had lunch down town. Hence, de-
cided Gannett, he must make his ap-
peal primarily to the women folk.

The attractiveness of the new store
was a decided step in this direction.
Gannett carried his new methods into
the interior arrangements. His pre-
decessor’s store had been of the old-
fashioned dirty, greasy, gloomy type
where any chance woman customer
instinctively gathered up her skirts to
keep them from getting soiled.

Gannett provided wider aisles, and
put in a number of comfortable chairs.
His calculation was this: the women
folk were used to going down town
to the department stores where they
had every facility for walking around
and inspecting the goods. He would
display the goods, and give his wom-
en customers every change to look
around. The average woman would
sit down to rest, involuntarily would
look around her, would see things dis-
played at attractive prices—and would
examine them. Good salesmanship
did the rest.

“There are a lot of hardware lines,”
Gannett told me, “that people don’t
have to buy, but that they will buy if
you assist just a little. Suppose I’ve
just sold a woman something. She
sits down while I wrap the parcel.
She gets tired of looking at me, and
looks around. Here’s a little brass
contraption—picture hanger. It’s a
lot handsomer than the two inch nails
she’s been driving into the wall to
hang her ancestors on. ‘How much

is this, Mr, Gannett?’ and I tell her.
She buys half a dozen. That’s the
way one sale leads to another, if you
plan your store arrangements to help
you.”

Gannett had to revolutionize store
arrangement, and so badly had the
well selected stock been arranged that
it took two months or more to sort
over the boxes of small household

His predecessor, in their last talk,
was one of them sampled right,” said
Gannett, “I missed it.” Salable stock
was hidden away where customers
could never see it. A big stock of
roller skates, put in when the craze
started again ten years or so ago, had
never even been displayed; just put
down in the back basement. Show
cases were crowded with stock, a good
portion of it still wrapped in paper.

Naturally, there was an immense
amount of work in rearranging and
systematizing the stock, and in put-
ting the right sort of displays, not too
much crowded, in the silent salesmen,

Gannett unearthed a great deal of
good stock that hadn’t seen the light
for years, yet that sold readily enough
when properly displayed and pushed.

His predecessor, in their last talk,
called attention to what he character-
ized as “a big blunder.” “There’s no
use trying to please these society
women,” he said. “I ordered a va-
cuum cleaner for one, a $100 machine,
and when it came she wouldn't take
it. Of course nobody else would buy
it, and I was stung.” Gannett, after
some search found the article hidden
away, put it together, and offered it
for rent at $1 a day. It earned him
$36 within a short time, and estab-
I'shed the foundations of a paying
business in vacuum cleaners in that
locality.

Throughout, a great deal of hard
work was involved. Hard work, how-
ever, is always the portion of the suc-
cessful business man. The basic prin-
ciples involved were simple common-
places of everyday business.

Victor Lauriston.

—_~+~-.___
A cold is a good deal like a street
car. A man can always catch it when
he doesn’t want it.

July 10, 1918

 

AGRICULTURAL LIME
BUILDING LIME

Write for Prices

A. B. Knowlson Co.
203-207 Powers’ Theatre Bidg., Grand Rapids, Mich

 

 

139-141 Monroe St
LL nT
GRAND RAPIDS. MICH

 

Attention Merchants!

Insure with the Grand
Rapids Merchants Mutual
Fire Insurance Co.

We will insure you at 25% less
that Stock Company rates.

No membership fee charged,

We give you 30 days to pay your
premium and do not discriminate.

Weare organized to Insure Build-

ings, Stocks, etc., any where in the
State of Michigan.

Since our organization we have
saved our members Thousands of
Dollars, and can do, proportionally,
the same for you.

 

Home Office. Grand Rapids

 

 

 

Bell Phone 596 Citz. Phone 61366
Joseph P. Lynch Sales Co.
Special Sale Experts
Expert Advertising — Expert Merchandising
44 So. Ionia Ave. Grand Rapids. Mich.

 

    
  

cans
ts

J it
aL ee ee eee or)

   

    
  

    
   

THE SHORT LINE BETWEEN
GRAND RAPIDS AND

CHICAGO

FARE—$3.00 one way
$5.75 round trip
via oe
MICHIGAN RAILWAY CoO.
(Steel Cars—Double Track)

Graham & Morton Line
(Steel Steamers)
, CONNECTING
Boat Tr ain. FoR THE BOAT
Leaves Grand Rapids Interurban Station
Rear Pantlind Hotel

EVERY NIGHT AT 7:00 P.M.

 

 

 

 

Foster, Stevens & Co.
Wholesale Hardware
we

157-159 Monroe Ave. _ ::

Grand Rapids, Mich.

151 to 161 Louis N. W.

 

 

 

 

 

 

 

July 10, 1918

BEGAN AT THE BOTTOM.

 

From Stenographer to President of
Butler Brothers,

Frank §S. Cunningham has heen
elected President of Butler Brothers to
succeed Homer A. Stillwell, who died
cn June 23.

Mr. Cunningham, who has been a
Vice-President of Butler Brothers, since
July, 1914, has long been regarded as
one of the country’s foremost advertis-
ing and sales experts.

Butler Brothers sell their goods to
merchants by means of a monthly cata-
logue. The development of this cata-
logue has been Mr. Cunningham's work
for many years. Our drummer, as the

Frank S. Cunningham.

catalogue is called, is looked upon as
being a very remarkable piece of selling
literature.

Mr. Cunningham’s early business ex-
perience was gained through working
in his father’s drug store at Goshen,
Indiana.

Wiile working in the drug store Mr.
Cunningham managed to get through
high school and also to take a course
in shorthand and typewriting. In Aug-
ust, 1886, he answered an advertisement
in a Chicago newspaper for a stenog-
rapher and secured a position with But-
ler Brothers. He was the first stenog-
rapher Butler Brothers ever had.
They have many hundreds now. He
soon became private secretary to Ed-
ward B. Butler, one of the founders
of the business, and continued in this
capacity until 1889, when he was trans-
ferred to the catalogue department.

At that time Butler Brothers’ adver-
tising was in charge of Homer P.
Knapp and Mr. Cunningham became
his chief assistant. In 1897 Mr. Knapp
went to St. Louis to have charge of
Butler Brothers’ distributing
there, leaving Mr. Cunningham in iull
charge of the catalogue department.

In January, 1902, he was elected a
director and later acquired the title of
director of sales and advertising.

Mr. Stillwell’s unexpired term as di-
rector was filled by the election of
Louis C. Burr, manager of the Butler
Brothers house at Minneapalis. Mr.
Burr has been with Butler Broth-
ers for a number of years. He for-
merly was head of the dry goods
department in the Chicago house. When
the Minneapolis sample house of Butler

house

 

 

MICHIGAN TRADESMAN

CASH REGISTER
BARGAINS

National Cash Registers
American Cash Registers
St. Louis Cash Registers

3rothers was made a distributing house,
Mr. Burr went there as merchandise
manager. Later he became head of
the Minneapolis house and, as such, has
made a considerable name for himself
among the merchants of the Northwest.

As now constituted the directorate of
Butler Brothers is made up as follows:
Chairman of the Board, Edward B.
Butler; President, Frank S. Cunning-
ham; Vice-President, Walter ,Scoti,
manager of the New York house; Vice-
President, Homer P. Knapp, manager

of the St. Louis house; Jacob H.
Schoonmaker, New York; Louis C.
urr, Minneapolis; John R. Schoefild,

Secretary and Treasurer,

Mr. Cunningham’s name has appeared
little in print because he always has
frowned upon personal publicity. The
many friends of the great- merchandise
house, retailers and others, are looking
forward with abiding interest to the

accomplishments of Butler Brothers
under Mr. Cunningham’s administra-
tion.

i

New Sugar Restrictions in England.
Radical restrictions in the use of
sugar during the year beginning June
1, 1918, have been announced by the
British Ministry of Food, with respect
to manufacturers other than the max-
ers of jam, condensed milk, and beer.
The total quantity of sugar which
may be used during the whole year
ending May 31, 1919, is 25 per cent.
of the quantity used by these manu-
facturers in 1915. The order applies
to manufacturers of sugar coniection-
ery and chocolate, pastries, biscuits,
candied peel, and preserved and crys-
talized fruits, drugs and medicinal
preparations, mineral waters, other
beverages (except beer and stout). or
any other product requiring sugar.
——_>-- +

Dehydrating Plant in Maryland.

A modern dehydrating plant has
been installed at the War Food Bu-
reau in, Baltimore, Md., to take care
of the crops from the war gardens of
the State. Daily demonstrations are
being given, and it will soon be put
on a commercial basis. It will reduce
vegetables three or four-fifths of their
volume by the simple process of
drawing out the water content, which
in some vegetables is in greater pro-
portion than even in milk.

The demonstrations being conduct-
ed at Baltimore show how simple de-
hydrating plants can be constructed
on any farm with a few little chicken-
wire trays, a small stove, and the help
of a young girl or boy.

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structures Beautiful

No Painting _

No Cost for Repairs
Fire Proof
Weather Proof
Warm in Winter
Cool in Summer

Brick is Everlasting

 

 

Grande Brick Co., Grand Rapids
So. Mich. Brick Co., Kalamazoo
Saginaw Brick Co., Saginaw

Jackson-Lansing Brick Co. Rives
Junction

 

 

 

 

25% to 50%

Less Than List Price

All Registers Carry New Guarantee.
We do Repairing.

We Furnish You with Supplies and Parts

for All Makes.
Write Us for Full Information.

 

J. C. Vogt Sales Company
SAGINAW, fe

MICHIGAN

23

 

 

 

 

Red Crown

Gasoline for Power

The modern motor and improved carburetors have demon-
strated beyond question that gasoline made especially
for motor fuel—as Red Crown is made—will give the most
power—the most speed and the most miles per gallon.

Red Crown, like your automobile, is built to specifica.
tions and Red Crown specifications have been worked
out by the most eminent petroleum chemists and auto-

mobile engineers available.

Red Crown contains a continuous chain of boiling point
fractions, starting at about 95 degrees and continuing to

above 400 degrees.

It contains the correct proportion of

low boiling point fractions to insure easy starting in any
temperature—the correct proportion of intermediate boil-
ing point fractions to insure smooth acceleration—and the
correct proportion of high boiling point fractions with
their predominence of heat units to insure the maximum

power, miles and speed.

These are the things that make Red Crown the most ef-
ficient gasoline possible to manufacture with present day

knowledge.

For sale everywhere and by all agents and agencies of

STANDARD OIL COMPANY

: (INDIANA)
Chicago

U.S. A.

 

 

 

 

 

MICHIGAN TRADESMAN

 

 

 

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Grand Council of Michigan U. C. T.
— Counselor—W. T. Ballamy, Bay
ity.

Grand Junior Counselor—C. C. Stark-
weather, Detroit.

Grand Past Counselor—John A. Hach,
Coldwater.

Grand Secretary—M. Heuman, Jackson.
Grand Treasurer—Lou J. Burch, De-
troit.

Grand Conductor—H. D. Ranney, Sag-
inaw.
Grand Mus-
kegon.

Grand Sentinel—H. D. Bullen, Lansing.
— Chaplain—J. H. Belknap, Bay
ity.

Page—A. W. Stevenson,

 

 

The Housing Problem in War and in
Peace.

“You can’t man the works unless
you house the man.”

That statement from a Cleveland
manufacturer is the crux of this hous-
ing problem. Yet it is very difficult
just now to draw the attention of
business men to the broader phases
of industrial housing. The shadow:
of the great war overhangs every-
thing. At the moment it seems as if
no problems were worthy of atten-
tion except those of the war. On re-
flection, however, we realize that
the successful prosecution of the war
rests directly upon the solution of
just such problems as industrial hous-
ing. Furthermore, the present emerg-
ency is drawing our attention still
more forcibly to the fact that con-
structive planning measures are nec-
essary for the upbuilding of the coun-
try for both peace and war.

The housing problem will not solve
itself either in time of war or peace.
At last that is clear. Who, then, is
primarily responsible for action? In
war time such as the present, I be-
lieve that no one can cope with the
matter adequately except with Gov-
ernment aid. Government alone, at
such a time, has the capital and the
power over the essential building ma-
terials, and it alone can secure the
necessary speed in operations. True,
it may work through local agencies
of one kind or another to great ad-
vantage, but dependence after all
must be placed upon the Government
for initiative in the matter and the
mastery of the many problems in-
volved in what we term industrial
housing.

The Government has moved. It
has appropriated fifty million dollars
to the Shipping Board for use in
housing shipyard workers. Large
operations are already under way at
Philadelphia, Camden, Wilmington,
Bristol, New York, Charleston (S.
C.), Newport News and elsewhere.
In addition, another fifty million dol-
lars has made its way slowly through
Congress. The bill awaits now only
the signature of the President. Its
purpose is to provide for workers in
those congested centers upon which

the Government is depending for the
manufacture of guns and munitions,

In order to have a sound recom-
mendation for a housing problem in
any particular place, the Government
is requiring a somewhat thorough-
going local survey. Such a survey
should include the official figures
with regard to the existing short-
age and the number’ of addi-
tional employes to be taken on
for a period ahead; a reliable inven-
tory of desirable vacant rooms and
dwell'ngs; a summary with exact data
of vacant plots of land of relatively
small size, and of large tracts suitable
in location and character, and low
enough in price, to be used success-
fully for a workmen’s colony. All this
information in condensed and if pos-
sible graphic form, fully illustrated
with maps and photographs, should
be made the basis for action.

Of course a survey in itself can do
nothing. It can neither provide mon-
ey nor buy land nor build houses, but
it gives essential facts and a_busi-
ness-like programme upon which ac-
tion can be taken with confidence.
The results of these surveys and of
some actual experience in attempting
to provide for the housing shortage
has demonstrated that makeshift pol-
icies such as the “Take a Lodger”
campaign cannot be depended upon
to meet the situation. In fact, with-
out better regulation and more pain-
staking direction than it has already
had, this movement is likely to do
some harm. Reports have already
been received from cities to that ef-
fect, notably Bridgeport, indicating a
reaction against the movement.

The war is bringing great changes,
many of them permanent, in modern
civilization. Some of these are the
direct results of the war. Others are
what might be called by-products.
For example, the military life has
placed a new emphasis upon health
and strength and recreation, and has
pointed the way to practical meth-
ods for the physical improvement of
men. The requirements for the con-
servation of food have almost revo-
lutionized the household, and now
better as well as more economical
diets have actually established them-
selves in the majority of American
homes. The necessity of the Gov-
ernment to have money to meet the
well-nigh fabulous costs of the war
have almost over night brought into
operaticn systematic habits of thrift
and saving which include the richest
of the rich and the poorest of the
poor, and extend to the smallest child.
So it is that we have better housing
as a by-product of industrial and mil-
itary necessity.

The best organization with refer-
ence to purposes of production re-
quires the concentration in industrial
centers of increased numbers of
workers. These men and women
must be housed. When existing fa-
cilities are exhausted( as they soon

are), additional facilities must be
created. The approach to the prob-
lem is naturally entirely different

from that of ordinary times. Both
the opportunity and the necessity re-
quire the creation promptly and with
all the aids of adequate capital, ex-
pert services and efficient organiza-
tion, the housing facilities of this
new and better type. These will re-
main when the war is over as exam-
ples of this new and better method,
and it is reasonable to believe that if
the work is carried out in the right
way, as now seems certain, old meth-
ods will be discarded largely, and the
rew methods prevail. John Nolen.

Less Sizes in California Fruits.

The California Packing Corporation
vill not attempt to pack all grades
and sizes this year in fruits and ber-
ries and has issued a list to indicate
just what will be packed. Very little
will be packed in No.2 standards, the
exceptions being blackberries and
loganberries. However, its Del
Monte special grades will be packed
in this size, eliminating apples and
plums. The pack of extra standard
grades in this size will likewise be
limited to the berries mentioned.
Fruits will be offered in as few sizes
as possible in the interest of econ-

One half block £asf
of the Union Station

 

July 10, 1918

 

OCCIDENTAL HOTEL

FIRE PROOF
CENTRALLY LOCATED
Rates $1.00 and up
EDWARD R, SWETT, Mer.
Muskegon 2-3 Michigan

 

 

HOTEL GRANT

Mrs. W. Boosembark, Prop.
Newly Furnished New Management
Everything First-class
GRANT, MICHIGAN

 

 

Beach’s Restaurant
41 North Ionia Ave.
Near Monroe

GRAND RAPIDS, MICHIGAN

 

Good Food
Prompt Service
Reasonable Prices
What More Can You Ask?

LADIES SPECIALLY INVITED

 

 

 

 

HOTEL HERKIMER
GRAND RAPIDS, MICHIGAN
European Plan, 75c Up
Attractive Rates to Permanent Guests
Popular Priced Lunch Room
COURTESY SERVICE VALUE

TAKE THE BOAT TO

CHICAGO

Goodrich Steamship Lines

and
Muskegon Interurban Ry.
DAILY 7:35 P. M.

$3.50 $7.00
One Way Round Trip

Half the Rail Fare

Upper $1.25
BERTHS Lower $1.50

 

 

Tickets Sold to All Points

Interurban Station
124 N. Ottawa Ave.

Goodrich City Office

127 Pearl St., N. W.

 

 

Special Sales
John L. Lynch Sales Co.

No. 28 So Ionia Ave.

 

 

Grand Rapids, Michigan

CODY HOTEL

GRAND RAPIDS

$1 without bath
RATES i $1.50 up with bath

CAFETERIA IN CONNECTION

 

Why Travel?---Talk

 

Our LONG DISTANCE LINES
reach 250,000 telephones in the

zu
+O >

 

 

 

 

 

 

 

i, State, also points outside.
“It is cheaper to telephone than

travel,” is more true today than

ever before.

 

 

USE CITIZENS
TELEPHONE COMPANY’S SERVICE

 

 

July 10, 1918
DETROIT DETONATIONS.

Cogent Criticisms From Michigan’s
Metropolis,

Detroit, July 9—W. G. Taylor, rep-
resentative for the Hipolite Co., can-
dy manufacturers of St. Louis, is out
after having been confined to his
home at 133 Brainard street for two
weeks. Mr. Taylor received injuries
in a fall which for a time appeared of
a very serious nature.

The Retail Grocers’ Association will
give its annual excursion to Tashmoo
Park, July 31. A year book of food
prices, as approved by the Food Ad-
ministration, will be given and the
prizes for the winners of the various
contests will be given War Savings
Stamps.

The Detroit News, always happy,
when baiting the D. U. R.—always to
the disgust of the public—suggested
in a recent editorial that the dividend
of the Street Railway Co. be cut to
5 per cent. The next Sunday the
News Association advanced the price
of its Sunday paper from 6 to 8 cents.

The apparent interest over the an-
nouncement in these columns recently
of S. J. Hitchings as a candidate for
the office of Grand Sentinel of the
U. C. T. shows a good impression is
being made on the rank and file of the
members of the organization. His
general qualifications will make him
an ideal officer of the Grand Lodge.

The Ferry Flower Shop has closed
its store at 75 East Jefferson avenue
and opened a new and_ up-to-date
store at 1913 Grand River avenue.

Earl D. Miller, son of “Square Deal
Miller,” jeweler at 351 Woodward and
owner of two stores on Grand River
avenue, enlisted last week in the
navy. Mr. Miller is 22 years old and
is Secretary and Treasurer of his
company,

Barit, jeweler at 1895 Grand River
avenue, is disposing of his stock at
auction, preparatory to joining the
military service.

L. Siderman and T. Gecker have
opened a men’s and women’s furnish-
ing goods store at 196 Gratiot avenue
under the name of the Family Store.

The opening of the Linwood avenue
car line last week was celebrated by
the business men on that street. Brass
bands furnished the noise for the oc-
casion. The Linwoecd line is an ex-
tension of the Trumbull service, ex-
tending to Joy road.

L. J. Ouellette, formerly in the cafe
and restaurant business in Detroit,

‘has engaged in the real estate busi-

ness, having become associated with
Frank P. Russell, with officers at 509
Moffat building.

Walter Tieschke, son of Wm. R.
Tieschke, hardware dealer at 1067
Forest avenue. East, has enlisted in
the te Walter, before joining
Uncle Sam’s forces, acted as manager
of the store.

A. N. Shook, general merchant of
Coral, accompanied by his wife, mo-
tored to Detroit last week. Mr.
Shook’s two sons, Robert and Harry,
are serving the colors. Robert is with
the old 32nd Michigan regiment now
on the firing line in France.

Gus Sonnenburg, hardware dealer
at 1540 Michigan avenue, has opened
a branch store at Toledo and Junction
avenues.

Herman Rotkowsky and George R.

Sadler, two well-known young De-
troiters, have engaged in the used car
business at 97 Larned street, East.
They will deal in ford cars exclu-
sively. Mr, Sadler has had a great
many years’ experience as a mechanic
in various Detroit automobile plants
which will prove a valuable asset in
the new venture. Mr. Rotowsky is a
Detroit business man.

Robert Waddell, one of the best
known stove salesmen in the State
and representative for the Independ-
ent Stove Co., of Owosso, has pur-
chased a home near St. Clair, where
he will make his permanent home.

The Senatorial race waxes warm in

MICHIGAN TRADESMAN

Michigan. Ford’s secretary has said
nothing and so has Truman H. New-
berry.

The wife of F. C. Day, dry goods
dealer at 600 Michigan avenue, is con-
valescing after a serious illness.

E. & A. Fessler, 712 Rivard street,
have remodeled their dry goods store
throughout.

The Douglas Shoe Co. will open a

store at the corner of Jefferson
avenue, East, and Béniteau street
August 1.

Zimmer's Dairy Service Station,

No. 16, will be opened in a few days
at 280 Philadelphia avenue, West.

Barney Berman, assistant manager
of the underwear department for A.
Krolik & Co., has been accepted in
the naval branch of the service and
will leave for the Great Lakes Train-
ing Station in about ten days.

An addition is being built to the
branch bank at 2200 Jefferson avenue,
West, of the Peoples State Bank.

C. Grace, of Podd & Grace, auto
accessory dealers, has purchased the
interest of his partner and will con-
duct the business under his own
name.

Hugh Shepherd, at one time prose-
cuting attorney and who resigned that
office under a storm of criticism, has
announced his candidacy for mem-
bership in the new nine men council
of this city. Mr. Shepherd is one of
those liberty loving Americans who
refuses to rent apartments in a build-
ing owned by him to those whose
creed does not appeal apparently to
his fancy. Either this is the case or
his mind is sO impressionistic that he
cannot rent to those of a certain na-
tonality because of outside dictation.
In either event Mr. Shepherd would
make an ideal candidate for any lib-
ertv loving Detroiter not to vote for.

The Kaplan Shoe Store has moved
from 2965 Woodward avenue to 301
Westminister avenue.

Max Girardin, Northern Michigan
representative for the Detroit branch
of the United States Rubber Co., is
in a serious condition as the result
of an infection in his foot. For a
time it was feared that amputation
of his lez would be necessary. AlI-
though it is not likely he will lose
the limb, at least two of his toes are
in such condition they will have to
be removed. Mr. Girardin is a mem-
ber of Detroit Council, and is well
known throughout the State as a
dyed in. the wool disciple of Izaak
Walton. His hosts of friends are
honing for his speedy recovery.

R. H. Fyfe & Co., shoe dealers at
185 Woodward avenue, will move to
new quarters in the building being
remodeled for them at Adams and
Woodward avenues.

H, C. Dart has been appointed Sec-
retary of the Better Business Bureau
of Detroit, an organization of mer-
chants and advertisers designed to
stamp out fraudulent and misleading
advertising. Mr. Dart has been con-
nected with some of the leading ad-
vertising agencies and has served as
advertising manager of various auto-
mobile manufacturing concerns. He
has taken the offices in the Board ot
Commerce building.

It is reported that the Hamtramck
Dry Goods Co., 1873 Jos. Campau
avenue, will take over the adjoining
building and have it remodeled pre-
paratory to enlarging their department
store and installing additional depart-
ments,

News concerning traveling men is
scarce because the traveling men are
scarce.

When a man is elected to the Sen-
ate it is understood there will be a
few moments during his incumbency
that he will say something.

The Hearst papers are for Henry
Ford for senator, It might be worse.
Suppose he needed the job!

It is easy to write news notes all
one has to do is to get them. The
copy reader straightens them out.

James M. ’Goldstein.

Bottom Facts From Booming Boyne
City.

Boyne City, July 9—Boyne City met
with a very severe industrial loss last
week. The W. H. White Co. mill
No, 1 was totally consumed by fire.
entailing a direct property loss of
approximately $200,000 and throwing
out of employment 150 men. This
was One of the most completely
equipped hardwood sawmills in the
State and had been in operation about
seven years. In addition to the loss
of the mill, the upper story of the
new office building, housing the gen-
eral offices of the B. C., G. & A. R.R.,,
was burned. A_ severe rainstorm.
coming after a long drought, which
came the day before the fire, was all
that saved the Northern part of the
town from serious conflagration.

Operations will be resumed by the
W. H. White Co. at mill No. 3, which
has been out of commission for five
vears. The work of putting it in
shape was commenced Monday, July
8, and will require about a month.
A new office building will be erected
nearby for use of the White Co. and
the old building, at State and Lake
a will La turned over to the B.
C.. & A. R. R. Boyne City is for-
fue in that it will not suffer longer
delay in the continuation of the oper-
ation of this very important unit of
its industrial life.

W. H. White spent a few days in
the city, having been called from
Vancouver to assist in the re-organ-
ization of the White Co. work here,
required by the destruction of the
mill. He returns to the West this
week,

Work has been resumed on _ the
Traction Engine Co. plant, after a
delay of three weeks waiting for ma-
terial which was in the hands of the
railroads “somewhere in Michigan.”
The construction of this plant will
now be pushed to completion in a
short time.

Two important changes were made
in the personnel of our school board
at the regular school meeting Mon-
day, Dwight Herrick and S. B. Stack-
vs succeeding I. Nurko and E. J.
Shepperd. The latter gentlemen have
been faithful and valuable members
of the board for several vears.

Our new Park Commissioner is
making the public places in the city
look as though some one lived there
and has an eye to beauty and neat-
ness. The grounds of the city hall
and the Carnegie library, as well as
all the small parks, are looking fine.

Maxy.

——_ 2+

New Schedule of Prices for Wheat.

Washington, July 8—The establish-
ment of new freight rates by the
Railway Administration has necessi-
tated a change in the Government
price basis for wheat. After consid-
eration of all factors the Food Ad-
ministration announces. the price
basis at various markets for the
grades of No. 1 Northern Spring, No.
1 Hard Winter, No. 1 Red Winter,
No. 1 Durum. No. 1 Hard White, in
store public elevators approved for
storage by the Grain Corporation,
(seaboard or in store on _ export
terms) as follows, effective July 10:

New York ............. 2.3914
Philadelphia ........... 2.39
IBalttmoee. . 2.6.42. cos. 8 2.3834
Newport News ......... 2.3834
Ciicdag 22.2 ccc cks: 2.26
New Orleans .......... 2.28
Galveston .............. 2.28
St Lows .............% 2.24
Drluth .. 2. ol. ee. 2.2214
Minneapolis ........... 2.21%
Mansas City .........:. 2.18
Omaha 2. 2.18
San Francisco .......... 2.20
Los Angeles ........... 2.20
Portland ........0..2... 2.20
(ES@OMS 0c. 2.20
Seattle (0.2 .2.0......0.. 2.20
SIGE eee. . 2.20

The basis for No. 2 Wheat will be
3 cents below No. 1, and the basis
for No. 3, 7 cents below No. 1. Grades

below No. 3 will be dealt in on sam-
ple.

It is expected that the changes in
Federal Grading Standards will throw
more wheat into higher grades than
last year. The changes in price are
worked out as nearly as possible to
compensate for increases in railway
and sea freights.

The other classes of wheat than
those mentioned above as equivalents
will be dealt with on the following
basis,

The class of Dark Hard Winter
will be bought at 2 cents above Hard

Winter; Dark Northern Spring at 2
cents above Northern Spring; Amber

Durum at 2 cents above Durum;
while Yellow Hard Winter will be
bought at 2 cents under Hard Winter:
Red Spring at 5 cents under Northern
Spring; Red Walla at 7 cents under
Red Winter; Red Durum at 7 cents
under Durum; Soft White at 2\cents
under Hard White; and White Club
at 4 cents under Hard White.
Certain parts of the inter-mountain
territory do not receive full compen-
sation for freight increases under the
above arrangements and, therefore,
special arrangements by which the
Grain Corporation assumes the com-
pensation directly in this territory
will be announced in a few days.
We wish to emphasize that the
above is the basis upon which the
Grain Corporation is prepared to buy
wheat at the above markets.
——_++-—____
Butter, Beans and

Eggs, Poultry,

Potatoes.

Buffalo, July 10—Creamery
extras, 45c; first, 44c; common, 40c;
dairy, common to choice, 34@40c:
dairy poor to common, all kinds, 31
@33c.

Cheese—No. 1, new,
23%4c; choice, 22@22'%4c;
25(@26c.

butter

fancy, 23@
held fancy,

Eggs—Choice, new laid, 40@42c;
hennery mixed, 87@38c;  hennery
white, 48@50c.

Poultry (live)—Old cox, 23@25c;
ducks, 30@32c; fowls, 30@32c; Broil-

ers, 45@50c.

Beans—Medium, $12.50@13 per hun-
dred Ibs.; Peas, $12.50@13 per hun-
dred Ibs.; Red Kidney, $13@14 per
hundred lbs.; White Kidney, $14.50@
15 per hundred lbs.; Marrow, $13.50
(a14 per hundred Ibs.

Potatoes—Old, 45@50c per bu.;
new, $5.50@6 per bbl.

Rea & Witzig.
——_ +.

A direct answer to the sinking Oo:
the hospital ship Llandovery C Castle is
the demand for a five years’ extension
of the after-war boycott against Ger-
man ships and commerce made by the
British Seamen’s Union. This bovy-
cott has already been fixed at sixty-
eight months; extended, as proposed,
it will be nearly doubled. Other or-
ganizations, throughout the Entente
countries, are sure to follow British
example. By popular act, rather than
deliberate government resolution, the
wall of isolation being built around
Germany by German atrocity will
gradually become insurmountable.
Even many who have continuously
deprecated a commercial war after
the war are finding themselves borne
down by Teutonic brutality and
stupidity. It is difficult to save a mad-
man from the consequences of his
own madness. If Germany will con-
tinue to act the part of mad-dog, then
the rest of the world must use what-
ever weapons are at hand, in self-pro-
tection. The war after the war may
not, eventually, be of official origin.
But it will, for that very reason, he-
cause born of deep and lasting popu-
lar indignation, be the more effective
and terrible.

 

 

MICHIGAN TRADESMAN

 

 

 

 

 

 

 

 

 

 

 

Michigan Board of Pharmacy.
President—Leonard A. Seltzer, Detroit.

Secretary—Edwin T. Boden, Bay City.
Treasurer—George F. Snyder, Detroit.
Other Members—Herbert H. Hoffman,

Sandusky; Charles S. Koon, Muskegon.

 

Michigan Pharmaceutical Traveiters’ As-
sociation.
President—W..E. Collins, Detroit.
Secretary and Treasurer—Walter S.
Lawton, Grand Rapids.

 

 

The New Assistant Gets a Shock.

Yes, the New Assistant was going
to leave. He wouldn't stand it any
longer. He was tired of sweeping the
floor, dusting show cases, runnng Ilt-
tle errands for the big boss and scam-
pering around generally at a great
rate.

Things just have to happen this
way some times, so he could give the
boss only three days notice. It was
too bad, wasn’t it? But then he reas-
oned, if the boss should lose his tem-
per about some trifling thing and
there should be an argument in the
drug store how much notice would
he get? About two minutes at a most
liberal estimate.

So he went. No brass band playing
a farewell for the departing pharma-
ceutico, nor did the boss shed tears.
He was too mad.

The new position promised to be
an ideal one for the New Assistant.
The founder and _ proprietor, a
Deutche Apotheke of the old school,
had died about four years ago and the
business had been conducted by his
daughter, who alone had been forced
to contend with vicissitudes of many
assistants during that time.

So the trade had dropped off to a
considerable extent. It devolved upon
the New Assistant to coax it back.
The stock was in excellent shape, the
location ideal, the appliances, appara-
tus and working space all that could
be desired. The N. A. was furnished
the use of a private office equipped
with desk, table, and a cushioned
chair, and was accorded the privilege
of sitting down, reading and reflect-
ing when opportunities—were propi-
tious.

“We don’t drive you,” announced
the proprietress. “Sit down,” rest
yourself; read. What is the sense
of standing up all the time?”

Such consideration was so sharply
in contrast to his previous experiences
in the practice of the noble art of
pharmacy that the New Assistant had
to resort to the old and well tried ex-
pedient of pinching himself to see if
he was awake.

It was so unreal. And the lady
boss would bring him art books, cop-
ies of French and German masters,
books from the public library, and
samples of homemade cake.

It was enough to spoil any man but
a tried and seasoned veteran like the

N. A. And then there was the salary
consideration. He was now receiving
25 per cent. more than he was getting
with “Old Groucho,” as he used to
call him, occasionally.

3ut the New Assistant wasn’t spoil-
ed a bit by these experiences. Not a
bit. He wanted to be doing some-
thing and did whenever the opportun-
ity afforded; he painted signs and
show cards, having a strong talent in
this direction and brightened up the
corners where they needed it most.
Truly it was an ideal world after all.

However, all dreams like this usu-
ally have a rude awakening. After
the N. A. had reveled in the novelty
of the rather Utopian existence for
two weeks there came a ring at the
telephone. The N. A. answered it.

“Hello,” said a gruff voice. “Do
you know who this is?” “No,” re-
plied the N. A. “Who is it?” “This
is ‘Groucho.’” “Well, how do you
do Mr. Groucho,” cheerily greeted
the N. A.

“You'd better say how do you do,”
answered “Groucho.”

“Why, what’s the matter now?” in-
nocently enquired the N. A.

“Matter enough. What did I ever
do to you that you should put wood
alcohol into my sweet spirit of nitre?”

“Do you mean to say that you be-
lieve I would do anything like that?”
said the N. A., with visions of pois-
oned men, women and children flit-
ting through his now excited brain.

“Yes, I do, and I have the proofs
of it right here.”

The N. A.’s heart beats were at
once accelerated about 10 per cent.
He could already almost see what
might follow; prosecution for negli-
gence or malicious mischief. Thoughts
of constables, policemen, judges, and
a prison cell were rampant.

“Is that so?” enquired the N. A.,
with returning confidence. “How
much of that spirit of nitre was in the
bottle when you discovered it?”

“About six ounces,” said Groucho.

“Well, there wasn’t six ounces in
the bottle when I left you,” the N. A.
was sure of his ground now.

“T made that lot of spirit of nitrous
ether one month ago. Here it is two
weeks since I left you and you just
discovered that probably some one
has made a mistake. I'll face you in
any court in the United States that
as far as I am concerned you have
made a mistake; and I might even go
further and say you are a fabricator,
and I could go further and use strong-
er language, but I won’t, over the
telephone.”

Evidently Groucho began to see
that by jumping hastily at his con-
clusions he had put himself in an em-

 

barrassing situation, for all he replied
was, “Well, all right.”

But it wasn’t all right; for the
thought of the great mystery, “Who
put wood alcohol in the spirit of ni-
tre?” could not be lightly put aside.
The N. A. was sure he did not. He
had a persistent habit of smelling
odoriferous preparations when han-
dling them, and remembered clearly
that in preparing and subsequently
dispensing that preparation no sus-
picious odor was noticeable.

It wouldn’t do to go_ back to
Groucho’s emporium and argue the
matter; frequently in such scenes the
floor gets a much needed wiping up
from the clothing of the participants.

It would be better to leave the mat-
ter to Old Father Time. That estima-
ble gentleman can be relied on to
ultimately settle all disputes. And he
settled this one. No fatalities have
been reported up to date and no in-
dictment handed down to the N. A.
It is now three months since the in-
cident, so it looks like some one had
gotten wood alcohol on their fingers
and then smelled the spirit of nitre
bottle. That’s the only way the N. A.
can account for it. A, B. Burrows.

——_+->—____
Poisonous Gases in a Closed Garage.

Frequent accidents have been re-
ported from time to time from the
effects of inhaling the poisonous gases
evolved in the products of combus-
tion in internal explosion motors. The
element of danger is always present,
especially where these gases are ex-
hausted into a confined space, such

July 10, 1918

as the pit containing a pumping en-
gine, or a small private garage. A
very simple and inexpensive device
which, it is claimed, will greatly re-
duce the danger, if not entirely elim-
inate it, is suggested as follows: The
plan is to bore through the garage
door, at a point about opposite the ex-
haust pipe of the car when in its us-
ual position, a hole two or three
inches in diameter, closed, when not
in use, by a wooden drop-cover on
the inside. A piece of light metal pip-
ing of any kind, just large enough to
be shoved over the exhaust pipe of
the car, is kept in the garage. When
the car is to be started, this pipe is
first pushed out through the hole,
and then drawn in and passed over
the end of the exhaust pipe. As
many druggists operate either pleas-
ure cars or automobile delivery wag-
ons, the suggestion as to how the
danger from the inhalation of the
gaseous products of combustion
evolved in starting the motor in a
small garage behind closed doors can
be eliminated is of value.

A Quality Cigar
Dornbos Single Binder

One Way to Havana
Sold by All Jobbers

 

 

Peter Dornbos
Cigar Manufacturer
16 and 18 Fulton St., W.
Grand Rapids ss Michigan

 

 

 

Tables
Mixers

Many Have Delayed

The Season Has Been
Back ward

Prohibition became effective May Ist.

Demand for soft drinks increases, naturally,
necessarily and automatically.

We are in a position to serve you now, viz:

Soda Fountains
Chairs
Holders
Spoons
Also

Syrups, Fruit Juices,
Chocolate Flavors, Etc.
Write our Mr. Arthur W. Olds for a date.

Stools
Dishes

 

 

 

Hazeltine & Perkins Drug Co.

Grand Rapids, Michigan

 

 

 

 

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+ a
a
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i
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a
a sy a
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e »
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4 s

July 10, 1918

 

 

 

 

 

 

MICHIGAN TRADESMAN 27
Gabby Gleanings From Grand Rapids. im ic i i ES EN
: mediate steps to remove this taint 4
Grand Rapids, July 9—Some time from the water—or provide a water WHOL ALE DRUG PRICE CURR T
ago hotels and restaurants were ask- supply devoid of so obnoxious an Pri
ed to conserve wheat and sugar. They odor and taste—is more than the riccs quoted are nominal, based on market the day ot issue.
responded nobly. Then they were casual visitor can ascertain. It 1S a Acids Cubebs ........ 9 25@9 50 Capsicum ....... @2 16
asked to cut their menus, in order to decided blemish on an otherwise ex- — (Powd.) 18@ 25 Petar cee seees : ao . Senn cena, @2 10
6 j itv. orie (Xtal 18@_ 25 ptus .... mon, Com
bia waste. Again they showed ceptional city, i Carbolic ae 714@ 7g Hemlock, pure 2 00@2 25 Catechu ee @i $0
their loyalty, and their desire to serve The Allegan Gazette publishes the Gitric 2.00000. 110@1 15 Juniper Berries 17 5v@17 75 Cinchona ....... 2 35
their country. Now they are asked following item, which will meet with Muriatic . 3%4@ Juniper Wood .. 2 75@3 00 Colchicum ...... @2 40
itri Lard, extra 2 10@2 Cu
to cut their prices, and of course they a hearty “amen” from every reput- Nitric AGIs , ee a2 tte “oe
ae ee on : ¥ el p Oxattc é0@ 70 Lard, No.1... 1 s@1 9 Digitalis... 1...) 1 90
ver themselves in an able traveling salesman: The Mich- Sulphuric 3%@ 6 lavender Flow. 725 Gentian ........ @1 60
oe to - “tH igan Hotel Men's Association has de- =‘ Tartaric 1 12@1 20 a Gar’n 1 ag 1 _ & ae totes eeeee @2 00
uir an ons, with a combin ; a ee a csess: 1 90
ae eg ned cided to take the lead in the attempt Aiseeeeae Linseed, boiled, vb 2 68 Guaiac, Ammon. g1 80
population of about 1,500, are with- to get saloons back into Michigan water, 26 deg. ....12@ 20 Linseed, bid less 1 78@1 83 Iodine .......... @1 50
out hotels. The towns are only one next fall, If they. persist in this, a Water, 18 deg. |i0%@ 18 Linseed, raw bbl. @1 67 [odine, Colorless @1 75
mile apart, and each has a building list of the members of that concern Water, 14 deg. .. 9%@ 17 Linseed raw less 1 77@1 82 Iron, Clo. ....... @1 60
well adapted for hotel purposes. will be published and their hotels will Garbonate ....... ‘ iso 2 ar’ i, = $3 = ine sane s is 33 66
Saginaw traveling men are showing be shunned by that great majority of © ~"""" Neatsfoot ...... 1 80@1 95 Nux Vomica .... $i 8
nie bebingy ot to do their “bit” in the people who know no difference ‘ sees 1e bi | sot 10 00@10 50 Opium .......... @Y 00
elping the farmers of the county in between a saloon in a hotel or one coumibe, <<<... & Gt © babe 7. 5@ Ce Same @1 50
harvesting their crops. Ben N. Mer- anywhere else. If these hotels prefer to (eo = by tft. Indean,” a Laer aura ta
cer, one of the candidates for the Re- the patronage of only the boozers, or Peru ........05. 5 25@5 50 ereen 05s). 5 35@5 50 ee
publican nomination for sheriff, re- prefer jt to that of sober citizens, they Tolu .-----..++- 1 %5@2 00 Orange, Sweet .. 3 26@3 50 Paints
cently called upon eighty of his fel- will be permitted to have their choice. Barks Gece popsean 9? i Lead, red dry .... 18%@14
low travelers and signed every one of C. D. Knapp of Kalamazoo, who Cassia (ordinary) 35@ 40 Pennyroyal .... 2 25@2 60 ps ba a dry 13%@14
them up to a pledge to give their has been Michigan salesman for A, Cassia (Saigon) 90@1 00 Peppermint .... 4 20@4 50 Gonre, Yellor “ObL “anu
services on farms of the county for  }]{. Bart Meekwiers Chon ., Him (powd. 36c) 30@ 35 Rose, pure .. 30 00@32 00 ochre’ JSiOw @ 1%
: . Barber Creamery Supply Co., has assatra ow. 40 35 Rosemary Flows 1 50@1 75 e, yellow less 2 @ 65
from three to ten da ch during : es : : oa : ° Putt
: ys eacn during resigned the position and will leave Soap Cut (powd.) Sandalwood, E. R LY wsreseeeeee 3HU@ 6
harvest time. = August 1 for the State of Washing- Wi is cans ca 27@ 30 Diocese ses 17 50@17 75 po vo bbl. 14@ 5
A few weeks’ sojourn at Sylvan ton, where he will engage in the saine Sassafras, true 3 00@3 25 yer inetn less 3@ 5
Beach has fixed Harold Sears, Man- jing : ce sue Berries a oe ee rae a
n line. Mr. Knapp has gained many Cubeb .......... 160@1 70 Spearmint ..... 475@6 00 Whiting, bbl. ...... 3
ager of the Grand Rapids Dry Goods friends in the dairy and creamery BIShe o.. 5. i ee - s0@ 865 Sperm ......... 2 85@3 00 as teteeees 3% 6 6
Co., so he can tell a fish story as good = fyusiness who would like to see him JWMPEF ---.+-++es 12@ 18 Pansy .oveeseseee 4 25q@4 50 _ ™ +. Fred. 4 Ge @
as the best of ’em. One Oey last caaiinge iw Michiaan. The members rrickley Ash .... @ 30 a USP oo... ++ 45@_ 60
f gan. ‘ urpentine, bbls. @77% Miscellaneous
week he caught a seven pound picker- of the Creamery and Dairy Supply &xtracts Turpentine, less _80@_ 8) 4 cetanali
el at the same time Mrs. Sears was  Men’s Association, of which My, Licorice ..... .... 60@ 65 Wintergreen, tr. 5 50@6 75 “Cetanalid ..... 1 10@1 20
Roplese & ifeee pound black bass. pin, has acted ae Secretary since TiCctice BOWS-- 1 tOG1 10 Wintergreen, sweet AluM ........2264 12@ 15
As bot h i Knapp has a as Sec y sinc birch ........ 400@4 26 Alum, powdered and
s both boys were in the same boat jt, organization several years ago, Flowers Wintergreen art 1 25@1 50 .
with the fishermen, and were about = ;4; at 1 fe at Stic nla 5 75 Wormseed ... 13 50@13 75 , Stound ......... 4@ 17
: join with the boys in the various Arnica ......... 1 50@1 75 Bi th,
as excited ag ed parents Pa sea branches of the dairy business in ex- Chamomile (Ger.) 7v@ 80 Wormwood coeee *L 00@4 10
situation can be better imagined than tending their best wishes for his suc- ~B@mumue Hou 1 vow2 wy tassium  —S—>™=—sBorax xtal or
described. Bees ae Be nae oss aes Guin Potassium Borax xtal or
Uncle Louie Winternitz left Satur- “°°° ™ "1S DEW POStion. Acacia, 1st ..... 16@ to tee
i ; 7. nae ‘ nr cocces Jantharades po 2 00@6 5
day night for Mackinac Island, where . : : Acacia, nd ...... 6@ 1 onige ... 222° 1 80@2 10 Pp @6 50
he will spend the heated term at the Either Will Afford Relief. ao Tamdaied Phe = Carbonate pee 1 83@2 vu Calomel ....... a2 56@2 60
Hotel Windsor. “Doctor, my husband is troubled joes UBarb. Pow) 30m 40 Chee. gran'r 69@ 70. Capsicum sesceee 35@ 40
The Hotel Yeazel, at Frankfort, is with a buzzing noise in his ears.” Aloes (Cape Pow.) 3uw 35 a 60@ 65 a me wae
not living up to the letter or spirit ae i. a Bie ee Ow. 10) OS Cyanide .....-.--- wy. oe Oe «.. FO
of the sugar and meat rulings and Better have him go to the seashore Asafoetida, ..... ee fodide ......<.. 4 59@4 66 Cloves ......... -- 17@ 8
pe gear al : ee oa. 2 75 , ‘ 5 5
ought to be severely disciplined. Last for a month.” ca ihes a 1 3501 40 phim or egg "Gi 16 Chalk Prepared ..12@ 16
Saturday evening it served several “But he can’t get away.” Gusine | oo. @120 prussiate, red ..3 76@4 00 CDalk Precipitated 12@ 15
kinds of beefsteak. The bill of fare “Then you go.” Gusiee. powdered Pg = Sulphate ......<.-. @ 90 Pe i seseee 90@ 97
: © oo: MNO oc ccccnceees shloral Hydr :
set forth several kinds, but they may ins, pewauea .. a & Reots . ydrate 2 32@2 42
all have been cut out of the neck or RA alae css @ .- awanci sce 3 25@3 50 Cocoa mia” i ee 2
shoulder of an ox. A guest who or- Myiru, powdered Ww “3 js100a, powdered sy 39 oe
‘6 sos : 9g 0 00W30 5 » Dd Ww Corks, list, less 40%
dered “tenderloin” steak, printed on Opium oe » as se Calatiua ....-... ovq@s 50 Copperas, bbls. .... @ 3
the bill of fare, received a tough por- Uplum, pow e oo oe aes Blecauipalic, pwu. Low 4v Copperas, less .. 3%@ &
: < 3 Opium, gran. 32 duws3 UU Gentian, powu. 27@ 35 Copperas, powd.
tion which was more than two-thirds s Hnelac ....-ssees sbW 90 Ginger, Airican, Corrosive Sublm. J2002 rr
bone. <As_ tenderloin contains no Sheliac, Bleacued yw Yd UWUeFreu .....- 23@ 30 e
pee 3 00@3 25 2 : ‘ Cream Tartar .... 84@ 90
bone, the hotel manager should be eee v0@s «9 singer, Jamaica ..30@ 86 Cuttlebone ....... ee 80
' 4 for Aictiti A ar tragacanth powder 38 00 Ginger, Jainaica, Dextrine 16
prosecuted for fictitious advertising or ‘LUrpeNUINe ....- 1bq@ zu i nes See wu 2
for obtaining money under false pre- jolaense: r. § 50¢ 7 ta” : Po
5 y " p Insecticides Golaenseu:, pow. 8 50@9 VO Emery, All Nos. 10 16
tenses. sy ; yy tpecac, powd... 4 vu@4 25. Emery, Powdered 8@ 10
On a trip “around the horn” last rin ge a ea ease. -AuCorice ......... 43W 50 Bpsom Salts, bbis. 4
: Blue Vitriol, bbl. .. @1l’%  . .corice, powd. .. 45@ 00 Epsom Salts, less 5g $
week, taken by a party of Grand siue Vitriol, less l2w 40 Orns, powdered 40M 45 Brgot 1 25@1 60
Rapids people, six hotels were pa- oco ates Foren me ey 20@ 25 poke, powdered 20@ 25 Ergot, powdered 7 1603 00
tronized. Only two of them—the Rhubarb ........ 75@1 25 Wlake White .... 15

Park Place at Traverse City, and the
Chippewa Hotel, at Manistee—were
living up to the letter and spirit of
the Hoover ruling on sugar. The
cuisine at the Park Place is kept as
near the former standard of excel-
lence as possible under existing cir-
cumstances. The coffee at the Chip-
pewa is not good. due, probably, to
the decayed wood odor with which
the city water is impregnated. Why
the city of Manistee does not take

Package Goods of
Paramount Quality
and]
Artistic Design

 

 

 

PLACE YOUR ORDER NOW FOR

Soda Fountain Fruits and Syrups

 

 

Hire’s Syrup

We Are Distributors of
J. Hungerford Smith Co.’s Fruits and Syrups

Royal Purple Grape Juice
Welsh Grape Juice

Coco Cola

We Also Carry a Full Line of Soda Fountain Accessories
WRITE FOR PRICE LISTS

 

 

 

Putnam Factory Grand Rapids, Michigan

 

 

powdered .......38@ 45
Insect Powder .... 40@ 80
Lead, Arsenate Po 34@ 44
Lime and Suiphur

Solution, gal. .. 20@
Paris Green .... aa oaes

Ice Cream
Piper Ice Cream Co.,
Kalamazoo
Bulk Vanilla ..........- 95
Bulk Special Flavored 1 00
Brick, Plain .......... 1 20
Brick, Fancy ........ 1 60
Leaves
BUCDU ..ccsccee 1 85@2 00
Buchu, powdr'd 2 00@2 10
Sage, bulk ...... 67@ 70
Sage, % loose .. 72 13
Sage, powdered .. 65 60
Senna, Alex ..... 1 40@1 50
Senna, Tinn. .... 40@ 46

Olle
— Bitter,
seeseeee 18 50@18 75
Aumune Bitter,
artificial ..... 7 00@7 20
Almonds, Sweet,

[ee 2 25@2 50
Almonds, Sweet,

imitation ...... 75@1 00
Amber, crude ..-3 00@3 25
Amber, rectified 4 00@4 25
Anise ........ 2 26
Bergamont .... 8 00@8 26
Cajeput rcs. 00@2 25
Cassia ......... 3 50@3 75
Caster ......... 3 60@3 85
Cedar Leaf ..... 1 75@3 00
Citronella ..... 00@1 25
Cloves ......... 4 50@4 75
Cocoanut ....... 0@
Cod Liver ...... 5 60@5 76
Cotton Seed .... 2 05@2 20

Croton ......... 2 0@2 26

Knubarb, powd. 1 0U@1 50
Rosinweed, powd. 25@ 80
Sarsaparilla, Hond.

ground ....... . B@ 80
Sarsaparilla Mexican,

SYOUNG ..cceces 1 0V@1 10
Squills .......... 35@ 40
Squills, powdered 45@ 65
Tumeric, powd. 25@ 30
Valerian, powd, .. @1 @0

Seeds

POISE 66 ccc cccue 42@ 45
Anise, powdered — 47@ 50
Bird, 1s .......... 13@ 19
COMAEV 22.05. sees 20@ 25
Caraway ........ 8@
Cardamon ..... 80@2 00
Celery (Powd. 65) 55@ 60
Coriander ........ 36 45
Pa 6 ices ee - 80
MGHNG! ... 2.20500 90@1 00
15 a ee 10% @ 5
Flax, ground .. 10% 15
Foenugreek pow. 3@ 30
TIGA 6... cesses 9@ 15
TObGHe .....6es26 40@ 50
Mustard, yellow .. 38@ 45
Mustard, black .. 25@ 30
Mustard, powd. .. a 40

 

illa
Sabadilla, powd. 35@
Sunflower ......
Worm American ..

Worm Levant .. 1 20@1 25
Tinctures

Aconite ......... 1 66

OGM oc secccee 1 35

MICO ...--- aes @3 15

Asafoetida .... 4 40

Belladonna ‘ 2 85
Benzoin ........ @2 50
Benzoin Compo’d @8 30
Buchu .......... 3

jes ...

Gelatine ....... 1 90
Glassware, full cs. 8%
Glassware, less 6

Glauber Salts, bbl. @ 2%
Glauber Salts, less 3%@ 7
Glue, Brown ..... 25 36
Brown Grd. 26 35

20
Formaldehyde, ” 1 9 30
18

Glue,

Glue, White .... 80 35
Glue, White Grd. 30 35
Giveerine ........ 1 92
IODS ...4:.6ccc, 76
Iodine ......... 5 60@5 90
Iodoform ....... 6 59@6 74
Lead, Acetate ... 25@ 30
Lycopdium .... 2 25@2 60
MACe 6... ..6c;; 85 90
Mace, powdered 95@1 00
Menthol ........ 4 50@4 75
Morphine 15 45@16 00
Nux Vomica ..... 30

Nux Vomica, pow. 28@ 35
Pepper black pow. 35@ 40

Pepper, white ..... @ 50
Pitch, Burgundy @ 15
QUASSIA cos cece 12@ 15
GHAIKINIG =... neces 1 28@1 72
Rochelle Salts" «oe OIG G2
Saccharine, oz. .... @2 10
Salt Peter ...... -- 36@ 45
Seidlitz Mixture ..48@ 55
Soap, en ...... 20@

gre 30

Soap mott castile Part 4 25
Soap, white =
CASO accccvccnces

Spirits Camphor .. 5
Sulphur, roll .... 4%@ 10
Sulphur, Subl. 61-10@ 186
‘Tamarinds ......« 15@ 20
Tartar Emetic .... @ 90
Turpentine, Ven. 50@4 75
Vanilla Ex. pure 1 3 00
Witch Hazel .... 1 35@1 75
Zinc Sulphate ... 10@ 16

@
cocee 4% 10
Soda Bicarbonate 3% 1
Soda, Sal S 5

 

and are intended to be correct at time of going to press.

PS SOS aaa es oS Pe eased ack

MICHIGAN TRADESMAN

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing.

Prices, however, are

liable to change at any time, and country merchants will have their orders filled
at market prices at date of purchase.

 

 

ADVANCED

Tapioca

Mince Meat

Some Soaps

Old Dutch Cleanser
White Pepper

DECLINED

 

 

AMMONIA
Arctic Brand
12 oz. 16c, 2 doz. box 2 7
16 oz. 25c, 1 doz. box 1
32 oz., 40c, 1 doz. box 2

AXLE GREASE
Diamond, 1 Ib., 4 dz., dz. 55
Mica, 1 lb., 4 dz., dz. 1 10
Mica, 3 lb., 2 dz. dz. 2 75
Mica, 25 Ib. pail ...... 1 40

BAKED BEANS
No. 1, per dbz. ........ 1 35
No. 2 per Gem. ......+> 2 25
No. 3, per doz. 3 60

BATH BRICK
English

BLUING
Jennings’
Condensed Pearl ee.
Small, 3 doz. box .... 2 25
Large, 2 doz. box .... 2 60

BREAKFAST FOODS
Bear Food, Pettijohns
Cracked Wheat, 24-2
Cream of Wheat ....
Quaker Puffed Rice ..
Quaker Puffed Wheat
Quaker Brkfst Biscuit
Quaker Corn Flakes .. :
Washington Crisps ..
Wheatena
Grape Nuts ....-...-.-
Sugar Corn Flakes
Holland Rusk
Krinkle Corn Flakes
Mapl-Flake, Whole

Wheat
Minn. Wheat Food ..
Ralston Wheat Food

Ss
Ralston Wht Food 183
Ross’s Whole Wheat

Biscuit
Saxon Wheat Food i.
Shred Wheat Biscuit
Triscuit, 18
Pillsbury’s Best Cer'l
Post Toasties, T-2 ..
Post Toasties, T-3 ..
Post Tavern Porridge

BROOMS

Fancy Parlor, 25 lb. ..
Parlor, 5 String, 25 lb.
Standard Parlor, 23 Ib.
Common, 23 lb.
Special, 23 Ib. ......
Warehouse, 23 Ib. ..

BRUSHES
Scrub
Solid Back, 8 in. ....
Solid Back, i1 in.
Pointed Ends

eeceece

No. 3
No.

; BUTTER COLOR
Dandelion, 25c size .. 2

CANDLES
Paraffine, 6s
Paraffine, 12s ........ iss

CANNED GOODS

Appies
8 Ib. Standards ..
iG. BD cv cceocess

@1 60
@4 7

Blackberries

2 ib. @
Standard No. 10 @9 50

Baked
Red Kidney ..
String

Clams
Little Neck, 1 Ib.
Clam Bouiilon
Burnham’s % pt.
Burnham’s pts.
Burnham’s qts.
Corn
POAT oo oases ceee cc.
SOON... csc cae so cb ene
Fancy ...ccccccccce
French Peas
Monbadon (Natural)
per doz.
Gooseberries
No. 2, Fair ..-.... oo.
No. 2, Fancy ....-.ccees

eescorccesese

H
Standard

Mackerel
Mustard, 1 lb.
Mustard, 2 lb.
Soused, 114 Ib. .......
Soused, 2 Ib.
Tomato, 1 Ib.
Tomato, 2 Ib.

Mushrooms
Buttons,
Buttons, 1s
Hotels, is

Oysters
Cove, 1 Ib.

Cove, 2 lb.

Pears in Syru Ip
No. 3 can per dz. 2 50@3
Marrowfat
Early June
Early June siftd 1 7001 &

Peaches
PAR pee seca. 50@1
No. 10 size can pie @4

2, Red Preserved 3
. 10, Red, Water .. 10

Saimon
Warrens, 1 Ib. Tall ..
Warren’s, 1 lb. Flat ..

ed Alaska 2

Domestic, %8 ...-e+es
Domestic, % Mustard
Domestic, % Mustard
Norwegian, %s ..... 15
Portuguese, %s .... 30
Sauer Kraut

No. 3, cans

No. 10, cans ......e0-

Dunbar, 1s doz.
Dunbar, 1%s doz.
Sucootash
Fair eeosccosanseos Be
EBON oc cee cb bscccsenes
Fancy

1 90
e2eeeseeoeeeeeed
Strawberries
Standard

sas $3

¢

4s, 4 doz. in case ....
ls, 4 doz. in case ....
1s, 4 doz .in case ....
CATSUP
Van Camp’s, % pints
Van Camp’s pints ....

CHEESE

Peerless
Brick
Leiden
Limburger
Pineapple
Edam

iss, Domestic

ery
nue on
oo 6 Sec
ac oo

 

CHEWING GUM
Adams Black Jack
Adams Sappota ........
Beeman’s Pepsin
Beechnut
Doublemint
Milage Spruce: .....-....5
Hershey Gum .......... 55
Juicy Fruit
Sterling Gum Pep. ....
Spearmint, Wrigleys
Spearmint, 6 box jars 4 00

70

CHOCOLATE
Walter Baker & Co.
Premiusn Sweet

Walter M. Lowney Co.
Premium, \s .. 35
Premium, %8

CIGARS
Peter Dornbos Brands
5c Dornbos Sin. Bdr. 40 00
5c Dornbos Perfecto 40 00
6c Van Dam - 42 50
Johnson Cigar Co. Brands
Dutch Masters Club
Dutch Masters Bang
butch Masters Inv.
butch Masters Pan.
Dutch Master Grande 7
Dutch Masters Lond.
El Portana
Gee Jay
Dutch Masters Six ..
Dutch Masters ee
Made
Dutch Masters nc”
Grand
Little Dutch Masters 42
Ss. Cc. W. 42
Dutch Masters
Seconds
Worden Grocer Co. Brands
Boston Straight 00
Trans Michigan
C.

eseoee

Court Royal
Hemmeter’s Cham-

SON ok occ ecee cues 42 50
froguois 42 50
La Azora Agreement 42 00
La Azora Bismarck = 00
Whaleback 2 50
daa va s Hand Made a6 00

4 0 00
Woodhouse & Co. Brands
Tox 7 50
Miss Detroit ‘
Special deal in quantities.

CLOTHES LINE
Per
Cotton
Cotton
Cotton
Cotton
Cotton

. 40 Twisted
. 50 Twisted
. 60 Twisted
. 80 Twisted
. 50 Braided
. 60 Braided Cotton
9. 80 Braided Cotton
. 50 Sash Cord ....
jo. 60 Sash Cord ....
. 60
sis
. 60

Galvanized Wire
. 20, each 100ft.
. 19, each 100ft.
. 20, each 100ft.
. 19, each 100ft.

Baker's

Bunte, 10c size ...
Bunte, % Ib.

Bunte, 1 lb.

Cleveland

Colonial, %s ......... os
COINMIAL, SOB oo .cccecess
Epps

Hershey’s 4%8 ....:.....
Hershey’s 148 .......8-
Huyler ..... edepes coc eu
Lowney, %s .

Lowney,

Lowney,

Lowney,

Van Houten, ‘Ks becaeee
Van Houten, \s .......
Van Houten, 4s ........
Van Houten, is ........
TVG ccosscees Soace eres
‘Wilbur, MEM pivinskasacs
WUDUE, SM cccccocssvcs

COCOANUT
Dunham's
%s, 5 Ib. case
%s, 5 Ib. case
%s, 15 Ib. case ........ 31
4s, 15 Ib. case ........ 30
1s, 15 Ib. case 29
Y%s & ts, 15 Ib. case .
5 and 10c pails ...... 42
Rulk, pails
Bulk, barrels
Raker’s Brazil Shredded
70 7c pkgs., per case 4 2@
36 14c pkgs., per case 4 20
16 14c and 33 7c pkgs..
per case
Bakers Canned, doz.

COFFEES ROASTED
Rio

Peaberry
Maracaibo

Private Growth .
Mandling
Aukola

Short Bean
Long Bean
H, L. 0. G.

Fancy
Exchange Market,
Spot Market, Strong

Steady

Package Coffee

New York ——

Arbuckle
McLaughlin’s XXXX

McLaughlin's XXXX
package coffee is sold to
retailers only. Mail all or-
ders direct to W. F. Mc-
Laughlin & Co., Chicago.

Extracts
Holland, % gross bxs. 1
Felix, % gross 115
Hummel’s foil,
Hummel’s tin, % gro. 1

CONDENSED MILK

Carnation, Tall
Carnation, Baby

Camp,
Camp, Baby ....

5
5
5
4
5
3
5
3

CONFECTIONERY
Stick Candy Pails
Horehound 18
Standard

Big Stick ..-....-s0+ . 19
Mixed Candy

Broken

Cut Loaf
French Cream
Grocers
Kindergarten
Leader
Novelty
Premio Creams

Specialties
Pails

Auto Kisses (baskets) 22
Bonnie Butter Bites.. 25
3utter Cream Corn ..
Caramel Bon Bons ..
Caramel Croquettes ..
Cocoanut Waffles ....
Coffy Toffy 2
National Mints 7 lb tin 26
Fudge, Walnut 24
Fudge, Choc. Peanut 23
Fudge, White Center 23
Honeysuckle Candy .
Iced Maroons
Iced Orange Jellies ..
Italian Bon Bons ....
AA Licorice Drops

5 lb. box
Lozenges, Pep.
Lozenges, Pink ......
Manchus °
Molasses Kisses, 10

lb. box «eo
Nut Butter Puffs ....
Star Patties, Asst. ..

Chocolates
Assorted Choc.
Amazon Caramels ....
Champion
Choe. Chips, Eureka
Klondike Chocolates
Nabobs
Nibble Sticks, box ..1
Nut Wafers .........- 28
Ocoro Choc Caramels
Peanut Clusters ...... 32
Quintette
Regina
Star Chocolates

Pails
24

Pop Corn Goods
Cracker-Jack Prize ..
Checkers Prize 5

Cough Drops

Putnam Menthol
Smith Bros

COOKING COMPOUNDS

Crisco
86 1 Ib. cans ' 25
24 1% Ib. cans .... 25
6 6 lb. cans ‘ 10 25
49 Ib. CANS ...c.eccee 25

Mazola
5144 oz. bottles, 2 doz. 2
Pints, tin, 2 doz. ..7
Quarts, tin, 1 doz.
% gal, tins, 1 doz.
Gal. tins, % oF
5 Gal. tins, 1-6 doz. 18

NUTS—Whole

Almonds, Tarragona
Almonds, California

soft shell Drake
Brazils
Filberts
Cal. No. 1, 5S. 8. ‘
Walnuts, Naples Pes
Walnuts, Grenoble ...22
Table nuts, fancy ....16%
Pecans, Large 17
Pecans, Ex. Large

Shelled
No. 1 Spanish Shelled
16 @16%
Lg. Vi

Peanuts ...... “ee
Pecan Halves .....
Walnut Halves oO
Filbert Meats ...... @42
Almonds
Jordan Almonds

Peanuts
aw H P Suns

20@20%

19% @20
asted ...... 21% @2
Spanish Shelled,
NG, 0 eect esc 18@18%

CREAM TARTAR
Barrels or Drums ......
BOKES 22.4... cheeks 74

a. FRUITS

ples
Evap’ed, Choice, blk =
Evap’d Fancy bik..

Apricots

California ........... @2i

California

Currants
Imported, 1 lb. pkg. .. 26
Imported, bulk ...... 26%

Peaches
Muirs—Choice, 25 lb. .. 12
Muirs—Fancy, 25 lb. .. 13
Fancy, Peeled, 25 lb. .. 16

Peel
Lemon, American ..... 27
Orange, American ..... 28

Ralsins
Cluster, 20 cartons ...
Loose Muscatels, 4 Cr.
Loose Muscatels, 3 Cr. 9%
L. M. Seeded 1lb. 10% @11

California Prunes
90-100 25 lb. boxes ..
80- 90 25 lb. boxes ..
70- 80 25 lb. boxes ..
60- 70 25 lb. boxes ..@11
b0- 60 25 Ib. boxes ..

40- 50 25 lb. boxes ..

FARINACEOUS GOODS
Beans
California Limas .... 15%
Med. Hand Picked ... 15
Brown, Holland ..... ;

Farina
25 1 lb. packages ....
Bulk, per 100 Ib. ......

Original Holland Rusk

Packed 12 rolls to container
8 containers (36) rolls 4 32

2 65

Hominy
Pear], 100 Ib. sack .... 6%

July 10, 1918

Macsronl.
Domestic, 10 “). box .. 1 30
Imported, 25 ib. box ..
Skinner’s 24s, case 1 87%

Pearl
Chester ....
Portage

Barley

Peas
Green, Wisconsin, Ib.
Split,

East Inala
German, sacks
German, broken pkg.

Taploca
Flake, 100 lb. sacks ...
Pearl, 100 lb. sacks ...
Minute, 10c, 3 doz. .... 3 55

FISHING TACKLE
Cotton Lines
I TOCU 2. ices ces
UR RAL Chess es cee
25 feet 2.22... a5
15 10Gb) ...cccecce
16 feet ..ccccocse

Linen Lines
» per 100 feet ....
Medium, per 100 feet ..
Large, per 100 feet .... 6

Floats
No. 1%, per dozen .....
No. 2, per dozen ......
No. 3, per dozen .......

Hooks—Kirby
Size 1-12, per 100 ......
Size 1-0, per 100 .......
Size 2-0, per 100
Size 3-0, per 100 .......
Size 4-0, per 100 ...... pt
Size 5-0, per 100 .......

Sinkers
No. 1, per gross
No. 2, per gross .....
No. 3, per gross
No. 4, per SroSB ......-
No. 5, per gross ....
No. 6, per gross .....
No. 7, per gross arose 2
No. 8, per gross
No. 9, per gross

FLAVORING EXTRACTS

Jennings D C Brand
Pure Vanila
Terpeneless
Pure Lemon

Per Doz.
7 Dram 15 Cent ..... 5
1% Ounce 20 Cent...
2 Ounce 30 Cent ...
2% Ounce 35 Cent ...
2% Ounce 40 Cent ...
4 Ounce 55 Cent ....
8 Ounce 90 Cent ......
7 Dram Assorted
1% Ounce Assorted ..

Nr COON ee

FLOUR AND FEED
Valley City Milling Co.
Lily White
Graham
Granena Health
Gran. Mea
Bolted Meal

Watson-Higgins Milling Co.
New Perfection .... 12 00

Worden Grocer Co.
Quaker, %s cloth .. None
Quaker, \%s cloth .. None
Quaker, %s cloth .. None
Quaker, %s paper .. None
Quaker, 4s paper .. None

Kansas Hard Wheat
Worden Grocer Co.
American Eagle, %s Out

Spring Wheat
Worden Grocer Co.
Wingold, %s cloth 10 90
Wingold, 4s cloth 10 80

Michigan carlots
Less than carlots

Carlots ceaenee
Less than carlots as

Carlots clas
Less than carlots .. ‘

Feed
Street Car Feed ...
No. 1 Corn & Oat Fd
Cracked Corn
Coarse Corn Meal .

FRUIT JARS

pts., per gro. 7 60
qts., per gro. 8 00
% gal. per gr. 10 35
can tops, gro. 2 80

Mason,

Mason,
Mason,
Mason,

 

 

July 10, 1918

MICHIGAN TRADESMAN

 

GELATINE
Cox’s, 1 doz. large ... 1 46
Cox’s, 1 doz. small . 90
Knox’s Sparkling, doz. 15
Knox’s Sparkling, gr. P} 50
Knox’s Acidu’d doz. .. 1 85
Minute, 1 dos. ....... 1 25
Minute, 3 doz. ........ 8 75
NGISON'S ............. 1 66
Oxforn . 3.60... 15
Plymoutn Rock, Phos. 1 50
Plymouth Rock, Plain 1 30

Waukesha ........... 1 60
HERBS

BARS occ cals, 15

TIGOA ee ee 15

Laurel Leaves ......... 20
Senna Leaves .......... 45

HIDES ee PELTS

des
Green, No. 1 .......:. 17
Green, No. 2 ....6.2. 16
Cured; No: 1 ........ 19
Cured, Now 2 ...0..:. 18

2
Calfskin, green, No. 1 30
Calfskin, green, No. 2 28%
Calfskin, cured, No. 1 32
Calfskin, cured, No. 2 04
Horse, No. 1 6 0

Horse, No. 2 ::.... 5 00
Old Wool ........ 75@2 00
MDS 62 o5 5. ce. 50@1 560

Shearlings ....... 50@1 50
Tallow

Prime .5.0;5...%;. - @13

ING. Soe eos e. @12

ING.) 2 oe cs. @l1
Wool

Unwashed, med. ... @65

Unwashed, fine .... @55
HONEY

A. G. Woodman’s Brand.

7 0%., per doz. ........

20 oz. per doz. ...... 4 50

HORSE RADISH

POP GOR. 2. oo sc. 90
JELLY
15lb. pails, per pail . 1 45
301b. pails, per pail . 3 65
JELLY GLASSES
8 oz. capped in bbls.,
Der GOS. 2.0.0. 34

MAPLEINE
2 oz. bottles, per doz. 8 00
1 oz. bottles, per doz. 1 75
16 oz. bottles, per dz. 16 50
32 oz. bottles, per dz. 30 00

‘MINCE MEAT

RGr (Case 2.0 a5. 3°95
MOLASSES
New Orleans
Fancy Open Kettle .... 68
@HGICE 2. sl. 58
COON ccc cece cies

SCOGK ce ccceacs ceccec ae
Half barrels 5e extra
Red Hen, No. 2...
Red Hen, No. 2% ..:..
Red Hen,
Red Hen, No. 10 ....
Uncle Ben, No. 2

Uncle Ben, No. sy
Uncle Ben, No. 5 .... 35
Uncle Ben, No. 10 25

Ginger Cake, No. 2 aS

wm me 0 8 Co CO tO tO CO CODD
bo
o

Ginger Cake, No. 2% 30
Ginger Cake, No. 5 .. 15
O. & L. Open Kettle,
INO. 236 2o0 cc. 5 35
MUSTARD
% Ib. 6 Ib. box ‘} dike 30
OLIVES

Bulk, 1 gal. kegs 1 50@1 60
Bulk, 2 gal. kegs @1 40
Bulk, 5 gal. kegs 1 ee 30

Stuffed, 6 OZ oo sccee se 1 25
Stuffed, 5 se wh aeses c 1 35
Stuffed, 14 oz. ....... 75
Pitted (not “stuited)

TA ODD oe cat saa cack 2 75

Manzanilla, 8 oz. .... 1 25

Lunch, 10 - scease ee 75
Lunch, 16 0Z.......... 75
inci ek 19 %
Queen, “Mammoth, 28° a
Olive Ghow, 2 doz’ ‘cs.

DOr GOS. occ esses 50

PEANUT BUTTER
Bel-Car-Mo Brand
6 oz. 1 doz. in case .. 2
12 oz. 1 doz. in case .. 2 59
24 1 Ib. pails’ .......6% 5
12 2 lb. pails ........ 5°76
5 lb. pails, 6 in crate 7 00

10 Ib. pails ........... 2146
15 tb. pails ......... cee

of ib. pals ..;..---.- 20%
50 Ib. tins ........ seve 20%

PETROLEUM PRODUCTS
Iron —
Ferrection 2.0.50... 12.2
Red Crown Gasoline’ * 23.2
xaS Machine Gasoline 43.7
Vv. M. & P. Naphtha 23.2
SS Cylinder, Iron
Atlantic Red ae
Iron Bbls.

poraine Iron Bbls. .. 44.4

PICKLES
Medium
Barrels, 1,200 count 12 00
Half bbls., 600 count 6 60
5 gallon kegs ...... . 260
Small
BSAETGle 2.4.65 t. es 14 00
Half barrels ..... see © 60
6 gallon kegs ...... 2 80
Gherkins
Berrela 2. ..5..... 3. 5 00
Blalf barrels ........ 13 00
5 gallon kegs ........ 4 50
Sweet Small
Barrels .....0.70....- 00
5 gallon kegs ....... 5 00
Hatt barrels ........ 14 50

PIPES
Clay, No. 216, per box
ay, T. D. full count 80
Cob, 3 doz. in box .. 1 28

PLAYING CARDS
No. 90 Steamboat .... 2 25
No. 808, Bicycle ..... 3 50

Pennant ....... Secase a ae
POTASH
Babbitt’s, 2 doz ..... 2 65
PROVISIONS

Barreled Pork
Clear Back .. 51 00@52 00
Short Cut Clr 48 00@49 00
Bean |. 3... 37 00@38 00
Brisket, Clear 65 00@6s6 00

eeeccoces

eorceeve

Clear Family

Dry Salt Meats
S P Bellies ... 31 00@32 00

Lard

Pure in tierces..2744@28

Compound Lard 24%@25

80 Ib. tubs ...advance %
60 Ib. tubs ...advance %
60 lb. tubs ...advance %
20 lb. pails ...advance %&
10 Ib. pails ...advance %
5 Ib. pails ..
3 Ib. pails ..

-advance 1
-advance 1

Smoked Meats
Hams, 14-16 Ib. 3
Hams, 16-18 Ib.

no
wo
QO
we
oS

Hams, 18-20 Ib. 28 @29
Ham, dried beef

Sets .........- 37 @38
California Hams 21 @21%
Picnic Boiled

Hams ........ 31 @32
Boiled Hams .. 41 @42
Minced Hams .. 20 @21
Bacon oo. 2.5.2, 37 @46

Sausages

MOMENT 60. oe. 17
Liver ..... Sececceecgs am
Peanktort ...:.-..... 19
POrk. .;..... Gavan. 14@16
WORD co ccccccckecaces SE
TPOMBUG 5. ccccccceucs Ee

Headcheese .......... 14

Beef
Boneless .... 25 00@27 00

Rump, new .. 30 00@81 00
Pig’s Feet
4 bls. 602 coe. 75
& -bbis., 40 Ibs. ...;.. 3 40
te DUIS! 6 ...08 Se okee 9 00
PDO oo eco. cae 16 00
ripe
Kits. 16 Ibe... o.c5 6... 90
% bbis., 40 Ibs. ...... 1 60
% bbls., 80 Ibs. ...... 3 00
Casings
Hogs, per Ib. .......... 38

Reef, round set .. 19 i
Beef, middles, set .. 45
Sheep .......... 1 15@1 $8

Uncolored peace aba
Solid Dairy ...... 283@ 26
Country Rolls .... 28 @29

Canned Meats
Corned Beef, 2 lb.
Corned Beef, 1 Ib.
Roast Beef, 3 Ib. ...
Roast Beef, 1 Ib.
Potted Meat, Ham

Flavor, %8 ........ .
Potted Meat, Ham
Flavor, %s echeeis
Deviled Meat, “Ham
Flavor, %8 ........ ca
Deviled Meat, Ham
Flavor, 448 ........ 1 00
Potted Tongue, s sec ee
Potted Tongue, %s .. 1 00

RICE
HaMGy oo 2b.
Blue Rose ....... 94% @9%
Broken: .......... 1% @1%

ROLLED OATS
Monarch, bbls.
Rolled Avena, bbls...
Steel Cut, 100 Ib. sks.
Monarch, 90 1b. sks. .. 6 00
Quaker, 18 Regular .. 1 75
Quaker, 20 Family .. 5 60

SALAD DRESSING
Columbia, Me 2.0. 25
Columbia. 1 pint ..... 00
Durkee’s large, 1 doz. 5 25
Durkee’s med., 2 doz.
Durkee’s Picnic, 2 doz.
Snider’s, large, 1 doz.
Snider’s, small, 2 doz.

SALERATUS
Packed 60 Ibs. in box.
Arm and Hammer .. 3 15
Wyandotte, 100 %s .. 3 00
SAL SODA

Granulated, bbis. .... 1 80
Granulated, 100 Ibs. cs. 1 90
Granulated, 36 pkgs. 2 00
SALT
Solar Rock
56 lb. sacks ...... eee 50
Common

yranulated, Fine .... 2 10
Medium, Fine ........ 2 20
SALT FISH
Cod
Large, whole ...... @14
Small, whole ...... @13
Strips or bricks .. 16@19
Pollock .22......... @12%

Holland proreing

Standards, bbls.

OS i esc ce cae
Standard, kegs ......
Y. M. noms eu aa cul nie

Herring
Full Fat Herring, 350
to 400 count ......
Spiced, 8 lb. pails ..... 95
Trout

No. ft. 100 Ips. ....... 7 50
No. 1, 40: Ibs. ........ 2 25
No. 1, EO Is. ..2..... 90
INO: 1, 3 Whe. ......:2. 75

Mackerel
Mess, 100 Ibs. ....... 2 00
Mess, 50 Ibs a. 11 65
Mess, 10 Ibs. ........ . 2 60
Mess, § Ibs. ...... eee 2 O06
No. 1. 360 Tbs. ...... 21 00
No. 1, 60 Ibe. ....... Bl 16

No. 1, 10 Iba. ....

S Ips. .2.22....... 2...
SEEDs

AMISG (oo. oo, oe. 38
Canary, Smyrna ..... a
Caraway ..-......
Cardomon, Malabar 1 0
Celery 2... cat ees e ues 45
Eremp, Russian ....... 8
Mixed Bird ...... acca
Mustard, white ...... 25
HOODS cecccccccccecce 80

RCRG oa wesc cece ace - 16

SHOE BLACKING
Handy Box, large 3 dz. 8 50
Handy Box, small .. 1 25
Bixby’s Royal Polish 1 20
Miller’s Crown Polish 90

SNUFF
Swedish Rapee, 10c 8 for 64
sweuish Rapee, 1 Ib. gis 60
Norkoping, 10c, 8 for ..64
Norkoping, 1 lb. glass .. 6¢€
Copenhagen, 10c, 8 for 64
Copenhagen, 1 Ib. glass 60

SOAP
Lautz Bros. & Co.
Acme, 100 cakes ..... 5 40
Big Master 100 blocks 6 00

Cita o.oo. cle. 5 00
Queen White ........ 5 90
Oak ‘Heat .... 2.6... : 5 40
Queen Anne ......... 5 40

Proctor & Gamble Co.
5

WIQNOR occ eck aes 00
Ivory, Gaz. ......55 2. 6 00
Ivory, 10 oz. ........ 9 80
SES cic ce seca de 4 90

Swift & Company
Swift’s Pride )
White Laundry ...<2.. 5
Wool, 6 oz. bars .... 5 15
Wool, 10 oz. bars . 7

Tradesman Company
Black Hawk, one box 3 75
Black Hawk, five bxs 8 70
Black Hawk, ten bxs 8 65

Box contains 72 cakes. It
is a most remarkable dirt
and grease remover, with-
out injury to the skin.

Scouring Powders
Sapolio, gross lots ..
Sapolio, half gro. lots
Sapolio, single boxes
Sapolio, hand ........
Queen Anne, 30 cans
Queen Anne, 60 cans
Snow Maid, 30 cans .
Snow Maid, &0 cana ..

Washing Powders

We rot NODS moO
oo
So

Snow Boy, 100 pkgs. . 5 65
Snow Boy, 60 pkgs. .. 3 55
Snow Boy, 24 pkgs. .. 5 00
Snow Boy, 20 pkgs. .. 5 25

Soap Powders
Johnson’s Fine, 48 2. 5 75
Johnson’s XXX 100 .. 5 75
Rub-No-More 5
Nine O’Clock
Lautz Naphtha, 60s ..
Oak Leaf Soap Powder,

4

SA RMR. occ cous 25
Oak Leaf Soap Powder,
100 pes. ......2.-.. 5 50
Queen Anne Soap Pow-
der, G0 pkes. ...... 3 60
Old Dutch Cleanser,
MOU ose. tc 3 70
SODA
Bi Carb, Kegs ...... 3%

SPICES
Whole Spices
Allspice, Jamaica ..9@10
Allspice, lg. Garden 11
Cloves, Zanzibar .. @655
Cassia, Canton .... 20
Cassia, 5c pkg. doz. 35

Ginger, African .... @15
Ginger, Cochin @20
Mace, Penang ...... 90
Mixed, No. 1 ...... 17
Mixed, No. 2 ....... 16

Mixed, 5c pkgs. dz. 45

Nutmegs, 70-80 .... @45
Nutmegs, 105-110 .. @40
Pepper, Black ..... @32
Pepper, White ..... @40
Pepper, Cayenne @22

Paprika, Hungarian
Pure Ground In Bulk

Allspice, Jamaica .. @16
Cloves, Zanzibar @68
Cassia, Canton @32
Ginger, African .... @25
Mace, Penang ..... @1 00
Nutmegs ........... @36
Pepper, Black ..... @35
Pepper, White ..... @48
Pepper, Cayenne @30
Paprika, Hungarian @45
STARCH
Corn

Kingsford, 40 Ibs. .. 9
Muzzy, 48 1lb. pkgs. 9

Kingsford
Silver Gloss, 40 lb. .. 9%
Gloss
Argo, 48 5c pkgs. .... 2 40

Silver Gloss, 16 8Ibs. .. 9%
Silver Gloss. 12 6lbs. .. 9%

Mu
48 lb. sasiunes usc - 9%
16 3b. packages ...... 9%
12 61b. packages ...... 9%
50 Ih. Bowes .......... 6%

SYRUPS

Corn
WSeT@ls oc wk ceases 72
= Darrel... 2. ...... 15

i doz
Blue Karo, No. 2, 2 * 3 30
Blue Karo, No. 2%, 2
GOR gcc ie bec cc es 4
Blue Karo, No. 5, 1 dz. 3 95
SS “aus No. 10, %

Red Tate No. 2, 2 dz. 3 55
Red Karo, No. 214 2dz. 4 40

Red Karo, No. 5, 1 dz. 4 25
Red Karo, No. 10 %
GOR ie ec cs ek ce 4 00
Pure Cane
WME oo s ee eicececs
GOOG... 25.5... dice ce
hraieo
TABLE SAUCES
Hlalford, large ........ $ 75
Flatford, ‘small ...... 2 26
TEA
Uncolored Japan
IMEGGIUTE 2... o 6 cus. 20@25
@hotea ............; 28@33
WAROY oo. ec cca ck 386@45
Basket-fired Med’m 28@30
Basket-fired Choice 35@37
Basket-fired Fancy 38@45
ING: £ Nibbs ........ @32
Siftines, bulk ...... @14
Siftings, 1 lb. pkgs. @17
Gunpowder
Moyune, Medium 28@33
Moyune, Choice 35@40

Ping Suey, Medium 25@30

Ping Suey, Choice 35@40
Ping Suey, Fancy .. 45@50
Young Hyson
@hotee ooo ces 28@30
Waney oo ite. ce 45@56
Oolong
Formosa, Medium .. 25@26
Formosa, Choice 32@35
Formosa, Fancy 50@60

English Breakfast

Congou, Medium 25@30
Congou, Choice . 380@35
Congou, Fancy .... 40@6v
Congou, Ex. Fancy 60@80
Ceylon
Pekoe, Medium .... 28@3
Dr. Pekoe, Choice 30@35
Flowery O. P. Fancy 40@50
TWINE
Cotton. S$ ply ...3...... 67
Cotton, : hed Seascale 67
rem. G Ply 2. ccc k cc 35

Wool, 100 ty bales .... 20

VINEGAR
White Wine, 40 grain 17
White Wine, 80 grain 22
White Wine, 100 grain 25

Oakland Vinegar & Pickle

Co.’s Brands
Highland apple cider
Oakland apple cider ..
State Seal sugar .....
Blue Ribbon Corn .
Oakland white picklg

Packages free.

WICKING
No. @; per gross ...... 50
No. 3, per Sross ...... 65
No. 2, ner Srose ...... 90
No. 3, per gross ..... 1 45
WOODENWARE
Baskets
FRU OIS 20 coy 6. aos 1
Bushels, wide band .. 1 85
Market, drop handle .. 70

Market, single handle 75

Splint, large ......... 5 75
Splint, medium ...... 5 25
Splint, amall ........ 4 75
Willow, Clothes, large
Willow, Clothes, smal!
Willow, Clothes, me’m
Butter Plates
Ovals
% Ib., 250 in erate .... 45
4% Ib., 250 tn erate ..:. 45
1 b., 260 m erate ..... 50
9 tb. 250 In crate ..... 55
> b., 200 m erate ..... 70
G Wh, 250 im erate ..... 90
Wire End
1 ¥b., 250 in crate ..... 50
2 9D. 200 im crate ..... 55
3 Ib., 260 im crate ..... 65
5 Ib.. 20 Im erate ...... 75
Churns
Barrel, 5 gal., each .. 2 40
Barrel, 10 gal. each .. 2 55
Clothes Pins
Round Head
41% inch, 5 gross « £ 10

Cartons, No. 24 24s bx. 1

Egg Crates and Fillers
Humpty Dumpty, 12 dz. 24
No. 1 complete
No. 2 complete ........ 40
Case, medium, 12 sets 1 80

Faucets
Cork lined, 3 im. ....... 70
Cork lined, 9 im. ...... 80
Cork lined, 10 im. ...... 90
Mop Sticks
Trojan spring ....... 1 50

Eclipse patent spring 1 50
No. 1 common 1

No. 2, pat. brush hold 1 50
Ideal, No. 7
120z. cotton mop heads 2 90

Palis
10 qt. Galvanized .... 4 50
12 qt. Galvanized 5 00
14 qt. Galvanized .... 5 50
WOIBEG 5 eo. cs 5 50
Toothpicks
Birch, 100 packages .. 2 00
TCG oe 85

Traps
Mouse wood, 2 holes .. 22
Mouse, wood, 4 holes .. 45

10 qt. Galvanized .... 1 65
12 qt. Galvanized .... 1 70
14 qt. Galvanized .... 1 90

Mouse, wood, 6 holes .. 70
Mouse, tin, 5 holes .... 65

HAC, WOOG . 6. ccc ceccces 80
Fat, SOPIN® ....5. 5.2. 76
Tubs
No. t Wibre ........-. 16
No. 2 Fibre ......<<. 15

No. 3 Fibre .......... 13
Large Galvanized ... 1
Medium Galvanized
Small Galvanized

Washboards
Banner. Globe
Brass, Single
Glass, Single .....) 6.
Double Peerless
Single Peerless
Northern Queen
yood Enough
Universal

Window Cleaners

By NO eB Ae a 1

WA ccee so cane cet. 1 85
NG fe oo cic. cases 2 30

Wood Bowls

13 tm: Butter ........ 1 90
1G tm. Botter <........ 7 00
1 im. Butler ....... 8 00
19 tm, Butter ........ 11 00

WRAPPING PAPER
Fibre, Manila, white .. 6
Fibre. Manila, colored

No. 1 Manta ...... 7%
Butchers’ Manila .... 6%
WePatt oo. ee a li

Wax Butter, short c’nt 20
Parchm’t Butter, rolls 22

29

YEAST CAKE
Magic, 3 dom, .......- 1 16
Sunlight, $ dos. ...... i 00

Sunlight, 1% doz. .... 50
Yeast Foam, 3 doz. ..
Yeast Foam, 1% doz. 85

YEAST—COMPRESSED
Fleischman, per doz. ..24

 

SPECIAL
Price Current

SALT
Diamond Crystal

 

2 4 §

280 Ib. bulk ‘butter woe 2 OS
280 lb. bulk cheese ... 3 38
280 lb. bulk shaker .. 3 88

28 lb. cotton sk, butter 40

56 lb. cotton sk butter 85
35 Ib. D. C. coarse .. 48
70 Ib. D. C. coarse ... 90

D. C. stock briquettes 1 30
D. C. block stock, 50 Ibs. 40

Morton’s Sait

&
=="
i \

Aare hy

FREE RUNNING

SALT
oe

 

ae
Fer case, 24 2 Ibs. .... 1 80
Five case lots ..... - 1
ARCTIC
EVAPORATED MILK
Wo) EE ee ee 6 00
Baby «.... eedteveceae 4 25

Manufactured by Grand
Ledge Milk Co.

Sold by all jobbers and
National Grocer Co., Grand
Rapids.

BAKING POWDER
Ryzon
The Perfect Baking Powder
10¢c size, % Ibs. 4 doz. 90
18c size, % Ibs. 2 doz. 1 62
35c size, 1 lbs., 1 doz. 3 15
$1.50 size, 5 lbs. % dz. 13 50

THE ONLY

5c CLEANSER

 

80 can cases, $4 per case

AXLE GREASE

 

1 lb. boxes, per gross 11 40
3 Ib. boxes, per gross 29 10

 

MICHIGAN TRADESMAN

July 10, 1918

 

PREMIUM ADVERTISING.

It is Now Conceded to Be Economic
Waste.

The preponderant economic and
psychological value of publicity over
non-contagious forms of advertising
are being demonstrated by the condi-
tions which have developed since the
war began in both retail and manufac-
turing businesses which in the past
have used non-contagious forms of
advertising.

Several of the largest department
stores in the country which have de-
pended largely upon premium adver-
tising for several years have
out of business in the past three
years, and their stocks have been
bought in at large discounts by their
more solidly established publicity
competitors. In the sale of their ef-
fects good-will was never mentioned.
Capitalizable good-will cannot be
formed by giving premiums; it forms
only by the creation of abiding belief.
The temporary good-will that is
bought by premium and trading
stamps is never a capitalizable asset
in a competitive business, but is al-
ways a liability: while good-will built
by consistent and truthful publicity
often becomes a more valuable asset
than all of an advertiser’s more ma-
terial and tangible assets put to-
gether.

The reasons why premium adver-
tising is a liability instead of an asset
in a competitive business are that
when the giving of premiums is dis-
continued or they are reduced in
value, the premium-seeking trade, as
a rule, flock to the competitor giving
better premium values irrespective of
the comparative values of the prod-
ucts being advertised by premiums.
The larger a business grows that
uses premiums the more vulnerable
it becomes to the inroads of new
premium competitors who on their
limited and growing trade can afford
to offer larger premium values than
can the old-established advertiser
upon his widespread and established
trade. The larger a publicity adver-
tiser grows the less vulnerable and
the more impregnable he becomes to
competition. In premium advertis-
ing the cost per unit tends to increase
rather than decrease with the growth
of a business. In publicity advertis-
ing the cost per unit decreases rapid-
ly with volume of business. It is the
addition to net profits secured by the
resulting decrease in selling cost that
enhances the value of the capital
stock of a business.

Possibly the greatest handicap in-
curred by a premium advertiser in
competition with a publicity adver-
tiser is the fact that the per capita
consumption of most products can be
increased by publicity of the proper
kind, while the consumption of a
product remains stationary or grows
only in proportion to the growth of
population with even the best prem-
ium advertising.

Since the tobacco manufacturers
eliminated premium advertising and
reverted to publicity, the growth in
the consumption of tobacco in its
several forms has far exceeded all
past records.

gone

The consumption of household and
laundry soaps in the United States
has for years grown at about double

_the rate of the growth of population.

The increase in the business of the
most consistent publicity soap adver-
tisers has far exceeded not only the
increase in population, but also the
natural per capita increase in the use
of soaps. The extra growth has been
made at the expense of the unadver-
tised and premium-advertised brands.

Probably the most conspicuous ex-
ample of the deterrent effect of pre-

trate in the cities at its present rate.
In 1899 there were 187,000,000 pounds
of condensed and evaporated milk
produced in the United States, of
which 35 per cent. was evaporated
and 65 per cent. condensed. In 1914
873,000,000 pounds were produced, of
which 65 per cent. was evaporated
and 35 per cent. condensed. While
the increase in the per capita con-
sumption of this product has been
due primarily to natural causes and
very little to advertising, the change
in the percentages of the whole be-

 

“Oh, isn't he cute,” the

Spoiled?

 

All but one. Then

“Come Johnnie,”

Otsego, Michigan.

 

SPOILED DARLINGS.

fond
From his little pink toes, to his round, curly head;
No parents were ever so happy as we,
And never a baby was handsome as he—

Lying there in his snug little basket.

Well—yes, if the truth must be told,
For, before he was scarcely a dozen months old;
The whole household catered and bent to his will,
And petted and pampered the boy until—

He grew discontent with his basket.

The summer sun was sinking away,

Behind the hills at the close of day;

Potatoes lay scattered along the rows,

While men labored fast with hands and hoes—
To put them into the baskets.

When Johnnie, the baby, to five years grown,
Scrambled over the ground with potatoes sown;
And, watching his chance, he made a dash,
Took a nimble leap that was like a flash—

And “plunked” himself into a basket.

The men worked on with a right good will,
For the sun had settled behind the hill;

They filled all the baskets up to the brim,
they waited—for him—
For Johnnie to get out of the basket.

said father, “be a good little boy,
Don't hinder the men and I'll buy you a toy;
But Johnnie, with knees upholding his chin,
Sat all doubled up and continued to grin—
While the men waited still for the basket.

They were tired and hungry, the day had been hot,

The supper bell rang, but Johnnie moved not;

When one strapping fellow by hunger made bold,

Of the seat of young Johnnie’s pants took a hold—
And jerked him out of the basket.

German Fritz, rocked in luxury’s lap from his birth,

Not content with a kingdom, he wanted the earth:

Now while men perish by thousands he sits with a grin,

With his little knock knees doubled up to his chin—
And will not get out of the basket.

But look out, Kaiser Bill, the day has been hot,
Men stagger and die in the old ’tater lot;
And some strapping young nation—it may be the Yanks—
Will just grab you up by the seat of your pants—

And “yank” you out of the basket.

mother said,

s

 

Mrs. Jessie Allen-Siple.

 

mium advertising in increasing con-
sumption, and the expansive effect of
publicity for the same purpose, is the
present condition of the condensed
and evaporated milk business. Here
is an industry which solely from nat-
ural causes has for several years past
grown by leaps and bounds. Adver-
tising had little or nothing to do with
its expansion until an aggressive
Western advertiser showed the indus-
try what could be done by publicity.
He finally reached a point where his
demand exceeded supply. For some
years preceding the war the whole
industry was more or less in this con-
dition.

The natural growth of this indus-
try will continue to be large as long
as population continues to concen-

tween condensed and evaporated
milks shown above was due primarily
to the influence of the aggressive
publicity advertising of one adver-
tiser.

The disprganization of the con-
densed and evaporated milk industry
in Europe caused by the war led to
an extraordinary development in the
output in this country to supply the
needs of our Allies. Although the
Government statistics since 1914 have
not yet been published, it is known
that the American outputs of these
products expanded from _ 873,000,000
pounds in 1914 to about 1,500,000,000
pounds in 1917. The curtailment of
cargo space for products of this na-
ture since made necessary by the
shipment of troops and munitions has

consequently produced a large sur-
plus of condensed and evaporated
milk in the home market, and it is
said by the milk packers that this con-
dition will result in. the enforced
slaughter of milch cows.

In view of these conditions it seems
an anomaly that there is at present
being expended in the advertising of
condensed and evaporated milk from
four to five times as much money in
premium as in publicity advertising.
Were the proportions reversed the
glut in the milk market would rapid-
ly disappear. While premium adver-
tising might hold a regular buyer of
condensed milk to a particular brand
of that product until a competing ad-
vertiser offers better premiums, it
will create new condensed milk users,
and so tend to relieve the market
congestion, nor will it build the abid-
ing belief in quality which produces
automatic demand for a brand, and
which in turn creates capital value
for that brand. Unless the condens-
ed milk packers recognize the eco-
nomic fallacy of their present adver-
tising expenditures and undertake
contagious and expansive methods to
increase consumption, it is possible
that the slaughter of milch herds may
temporarily reduce the price of beef,
but it will do so only at the cost of a
large increase later on in the price
of milk to our immense city popula-
tions.

The principal reason that premium
advertising is so prevalent in the milk
industry is the fact that in the
past it has not been necessary to in-
crease consumption by advertising.
The growth of city populations in the
past fifteen years has been so rapid
that the consumption of evaporated
and condensed milk has increased
automatically.. As the bulk of this
product is at present used by the
poorer classes in the larger cities—
the classes most susceptible to adver-
tising that offers something for noth-
ing—this form of advertising has
been used, not to increase consump-
tion, but merely to divert trade from
other brands. In the inception of the
use of this form of advertising, it
was a temporary advantage to the
advertiser who started it in any
branch of business, but as other prem-
ium advertisers in the same line ap-
peared, it lost its value and soon
became a burdensome liability on all
its users. The economic waste in-
volved in premium advertising lies
then in the following facts:

It does not build belief in a prod-
uct in the permanent degree, nor in
the widespread contagious and cumu-
lative manner of suggestive publicity,
and so does not build permanent,
trade-mark values.

It does not decrease in cost with
volume of sales, and is much more
likely to increase in cost. It becomes
a fixed and even an increasing charge
while publicity costs decrease with
volume of sale.

It can be worked successfully only
in large cities, and it makes a user
dependent upon products outside of
his own business, and upon trade con-
ditions and contingencies such as the
present war, from which non-prem-

 

 

 

 

 

 

 

 

 

 

 

~~

anise

July 10, 1918

ium competitors are proportionately
free.

It may, with the forced reduction
of premium values brought about by
such conditions, breed ill will instead
of good will. While it helps to se-

cure and hold—until a competitor
gives better premium  values—the

trade of poorer and foreign popula-
tion in large cities, it does not at-
tract; and in fact repels, the higher
classes of discriminating trade, and
leaves the trade of those classes to
publicity advertisers.

The necessary details connected
with premium advertising even when
most successful, tends to vitiate
the aggressive energy of its users,
and to limit their scope of action.

It is opposed by retail and whole-
sale grocers’ associations. At its best
and even when most successful it be-
comes a fixed charge and a liability
and does not build good will value in
anything like the degree that can be
built by publicity at one third to half
its cost if done on sound psycholog-
ical lines. Its economic unsoundness
is already recognized by the legisla-
tures of many states and this knowl-
edge is rapidly spreading.

In offering as premiums the numer-
ous unnecessary things carried as a
rule by the premium departments of
manufacturers, who advertise in this
way, it overtaxes the manufacturing
resources of the country when all of
its energies are needed to work along
productive and necessary lines.

We have little hesitation in assert-
ing that the majority of premium ad-
vertisers of food and household prod-
ucts, such as condensed milk, bread,
soap, coffee, etc., would heartily wel-
come the Hooverization of premium
advertising by its suspension or elim-
ination during the continuance of the
war. There can be no doubt that the
businesses of such advertisers, their
trade-mark values, and the intrinsic
interests of the public they serve
would be so palpably benefited by the
elimination of such economic waste
that they would hesitate before again
handicapping their expansion by re-
verting to it in the future.

Even in ordinary times, premium
advertising on such articles as laun-
dry soap, condensed milk, etc., staple
and necessary products used by the
masses, is nothing more nor less than
a tax on poverty, but in such times
as these, when all of our productive
energies are needed for necessities,
it is criminal waste in production as
well as inexcusable economic folly on
the part of the concerns who now en-
courage and press its use.

Arthur Acheson.
——_>++—___

Sparks From the Electric City.

Muskegon, July 8—Muskegon and
Muskegon Heights celebrated July 4
with the largest and also the finest
parade in their history. Many of the
factories had very large numbers in
the line-up; also splendid floats.

Continental Motors had new motors
on test blocks, being tested on a truck;
also a banner telling that it had 2,300
motors in France.

The Linderman Steel and Machine
Co. had a 4 inch real gun mounted on
a ship.

Brunswick-Balke had an aeroplane
in the parade. It also presented a
banner bearing this inscription: “We

MICHIGAN TRADESMAN

are not after bacon. All we want is
the Rhine.”

Several hundred girls in their
bloomers who are taking the places
of men marched and carried suitable
banners.

The Greeks and Italians had beau-
tiful floats. The Hungarians and
Poles surely did themselves proud
and a goodly number of American-
ized Germans were there to do their
bit.

The Elks, Woodmen and_ various
orders turned out en masse. The
estimate was 10,000, as it took one
hour and forty minutes to pass a
given point.

Wanted—A good alarm clock. One
which will get you up in time for the
Fremont train. Enquire of Dewey,
122 Lake street.

William Fortier (W. W. Richards
Candy Co.) took unto himself a bride
—Miss Porier, daughter of our well-
known restaurant keeper. Success,
Billy.

It is quite amusing to us to see
the politicians squirming like a worm
on a hook these days. Where the
present officeholder js anywhere near
competent he’ll get our vote regard-
less of party, as this is no time for
politics.

Any salesman making Michigan ter-
ritory who cannot see the great ben-
efit already derived from prohibition
is either blind or a victim of the drink
evil, as great benefits are to be seen
everywhere and a return of even wine
and beer selling would be the greatest
step backward possible at this time.
Besides, the breweries of the country
are simply backers of Pro-Germanism
in this country and to favor the brew-
ery is to favor the Hun and in order
to be a full fledged American you
must vote against the sale of their
product. Any one doubting this, can
write his Congressman for a copy
of the Congressional investigation of
the National German-American Al-
liance and you will find that their
backers are the United States Brew-
ers’ Association. When you have
read this, if vou are an American,
vou will vote NO on the beer amend-
ment and help to crush Hunism in
America.

Trout Lake still remains bearless.

Mv telephone. 6476, has been ring-
ino for ten days now, all of the boys
telling me of some news item.

The above is the biggest lie I ever
told and I can go some on that line.

E. P. Monroe.
—_2->—____
Boomlets From Bay City.

Bay City, June 9—Bay City resi-
dents thoroughly enjoyed the noise-
less Fourth of July celebration.

Alphonse Walther, who conducted
a plumbing, heating and sheet metal
business in this city for fifty years,
died last Tuesday.

O. E. and W. J. Sovereign, H. J.
and F. W. Defoe, Bay City, have or-
ganized the Defoe Shipbuilding Co.
and will construct steel boats for the
War Department. Contracts amount-
ing to more than $1,000,000 have been
secured. The work of constructing
the necessary buildings and yards will
be started without delay on the site
formerly occupied by the E. B. Foss
estate.

William T, Ballamy attended the
Supreme Council meeting at Colum-
bus, Ohio, and reports that an enjoy-
able session was held.

Gustaves Hine, former mayor of
this city, who has been engaged in
the wholesale and retail meat business
for more than fifty years, has closed
out his stock and will retire from
business.

R. S. Richards, who was at Mercy
Hospital for several weeks, has re-
turned to his home. J. H. Belknap.

—_>+ oe —___
Customers like to buy from clerks
who can answer intelligently any ques-
tion about their goods. A single “I
don’t know” may cost a big sale.

31

 

BUSINESS WANTS DEPARTMENT

Advertisements inserted under this head for three cents a word the first
insertion and two cents a word for each subsequent continuous insertion.

If set in capital letters, double price.
must accompany all orders.

No charge less than 25 cents. Cash

 

 

BUSINESS CHANCES.

 

For Sale—Billiard parlor, city of 12,000,
near Grand Rapids; eleven tables, com-
plete; all in first-class condition; money
maker. For full particulars write Isaac
Kouw & Co., Holland, Mich. 810

For Sale—A nice level farm of over
one hundred acres just three miles from
Otsego. Good buildings. Plenty of tim-
ber. For sale or exchange for a stock
of merchandise. Address A. D. Han-
cock, Cedar Springs, Michigan. 811

Big Bargain—On account of my being
compelled to go to war, am forced to
make immediate disposal of my general
store of groceries, shelf hardware and
dry goods, notions and machinery, lo-
cated on a five corners. All pike roads
lead to this store. The stock will invoice
about $8,000. The buildings are valued
at about $7,500. I will sell all at a
great sacrifice. Sales aggregate about
$35,000 per year. All the buildings are
in first-class condition. Address’ the
owner, J. S. Morrow, Lyons, Ohio. 821

Will pay highest prices for  mer-
chandise or stocks of any kind. Harry
Oppenheim, 249 Hague Ave., Detroit,
Michigan. Phone North 5640. 812

Wanted—Clothing salesman for exclu-
sive men’s store. Permanent position for
right man, Fleming Clothing Co., Ithaca,
Michigan. 813

For Sale Or Rent—Store building and
fixtures at Alamo, North Dakota. Lo-
eated on branch line, sixty-eight miles
from Stanley; nearest town across coun-
try thirty-two miles south, forty-two
miles north; only two other general
stores in town. Splendid prospects for
good crop. Building situated on 24x 50
corner lot next to the depot; plate glass
front. Write P. P. Larson, Elbow Lake,
Minnesota. 814 a

Wanted—Business man with $4,000 to
take half interest in shingle mill and
timber with competent man that can
handle practical end. Pacific Beach
Shingle Co., Moclips, Wash. 815 i

Special sales for retail merchants.
Trade-building, stock-reduction, cash
raising and closing out sales. Northern
Sales Co., Box 123, Traverse City. a

6

 

 

 

 

 

 

 

 

Iee Plant—Fifteen-ton Arctic flooded
system, in one of the best college towns
of the State of Ohio, selling entire output
during season; ideal town to live in;
three schools; ice cream and_ bottling
business could be added; no opposition
in fifteen miles; installed three years;
cost $20,000 to install; would take $15,000

for quick sale covering building and
equipment; owners wish to retire. The
Stephenson Co., Oxford, Ohio. 817

 

For Sale—On account of wife's health
will sell best general drygoods line—
hosiery, underwear, coats, millinery, la-
dies’ and children’s ready-to-wear. All
first-class stock. Invoice $7,000. Cash
price $4,000. E. H. Cronson, oenee*

 

Michigan. ld
Look Quick—$600 cash, balance time:
if you can make candy it’s a mint;

restaurant, ice cream, soft drinks, candy,

ete.; rooms above could be used as
hotel; 80 population; no hotel in town.
Don’t hesitate. This is a genuine bar-

gain. Post office box 156, Dexter, ian

 

Yeneral Hardware Business—In pros-
perous town; a good, clean business, tin
and plumbing stock, windmills and well
supplies; doing an _ excellent business;
prospects never better; $5,000 will handle
deal. Best and largest building in town.
Want to retire. Louchard Hardware Co.,
Des Moines, New Mexico. 820

Pay spot cash for clothing and fur-
nishing goods stocks. L. Silberman, 106
E. Hancock, Detroit. 608

Collections—We collect anywhere. Send
for our ‘‘No Collection, No Charge’’ offer.
Arrow Mercantile Service. Murray Build-
ing. Grand Rapids, Mich. 290

Will pay cash for whole or part stocks
of merchandise. Louis Levinsohn, Sagi-
naw, Michigan. 757

For Sale—Stock of general merchan-
dise, in good farming community and
factory town. Will reduce stock to suit
purchaser. Residence and store build-
ings at low rent. Must sell on account
of . draft. Address Fred  HEichenberg,
Parklake, Michigan. 763

Cash Registers—We offer exceptional
bargains in rebuilt National or American
registers. Also fireproof credit systems.
All makes. We buy, sell or exchange.
We carry a full line of supplies. Address
The J. C. Vogt Sales Co., Saginaw,
Michigan 335

Earn $25 weekly,

 

 

 

 

 

 

spare time, writing
for newspapers, magazines. Experience
unnecessary; details free. Press Syndi-
cate, No. 571, St. Louis, Mo. 03

For Sale—Counter fixtures, cheap. One
Burroughs adding machine, 1 Underwood
typewriter, 1 individual 5 drawer Na-
tional Cash Register, 1 individual 6
drawer National Cash Register, two 16 ft.
Sherer-Gillett Patent grocer counters.
Jim McGuire, Buckley, Michigan. 745

{if you want to buy, sell or trade your
business, see Hallock, 135% East Fulton
street, Grand Rapids, Michigan. 654

Safes Opened—W. L. Slocum, safe ex-
pert and locksmith. 128 Ann St., N. E.,
Grand Rapids, Michigan. 104

Cash Buyers of clothing, shoes, dry
goods and furnishings. Parts or entire
stocks. H. Price, 194 Forrest Ave. East,
Detroit. 678

Wanted—Second-hand cash register,

 

for cash. Address A. F. Hunt, 215 So.
Washington Ave., Saginaw, Mich. 767
Wanted—In 30 days or less_ time.

Strictly first class cost clerk. We manu-
facture odd interior and exterior trim,
sash, doors, etc. York Lumber & Mfg.
Co., 823 South Bellevue Blvd., Memphis,
Tennessee. 804

For

 

Sale—Drug stock and fixtures in
river town. Nyal, Rexall, Eastman and
otler agencies. Soda fountain. Fixtures
in good condition. Good, established
business. A registered man can develop
an extraordinary bustness here. Reason
for selling, other interests. Address No.
805, care Michigan Tradesman. 5
For Sale—Variety store, good
best town of size in Michigan.

SUo

trade,
House-

 

hold goods and@ stock about $3,000; no
triflers; object climate. J. L. Crandell,
Rochester, Michigan. 806

 

Stock of grocery and notions; also fix-

 

tures; store for rent; cash only consid-
ered; owner retiring. W. J. Bouferd,
Dearborn, Michigan. 807
For Sale—Grocery stock and fixtures.
Doing strictly cash business. Good trade.
Will invoice about $3,500. C. O. Rockwell,
Lawton, Michigan. 808

 

For Sale—Clean stock clothing, fur-
nishings and shoes; invoice about $5,000
at 60 cents on the dollar. Address No.
798, care Michigan Tradesman. 798

For Sale—$15,000 stock of general mer-
chandise in northern part of Lower
Michigan, enjoying a trade of $40,000 to
$45,000 per year. Stock absolutely clean.
Nearly all bought at prices very much
below present level. Fine opportunity
for man who desires good location, or,
will sell dry goods, shoe or hardware
stocks separately. Any other informa-
tion wanted will be given promptly on
receint of letter. Address No. 800, care
Michigan Tradesman. 800

For Sale—We have a general store for
sale at Bradley Junction on the M. T.
& W. R’y. and the Soo Line. It is the
only store in town and is in a very good
location. Also have post office in store.
Store buildings and stock will amount to
$7,000 or $8,000. Reason for selling, come
in the draft age. Address Johnson
Brothers Company, Bradley, Wis. 790

POSITION WANTED.

Wanted—Position in grocery or general
store. Have had thirty years’ experi-
ence in general merchandise. Am fully
qualified to manage or help manage mer-
eantile business. Do you want such a
man? Address No. 762, care Michigan
Tradesman. 782

SEE NEXT PAGE.
Advertisements received too late to run

on this page appear on the following
page,

 

 

 

 

FOR SALE

On account of the death of my wife

I have retired from business and will
sell cheap my entire property, consist-
ing of four lots, store snd hotel, with
furnace and electric lights, barn, ice
house and other buildings. Property
situated opposite G. R. & I. and B. C.,
G. & A. Railway union station, Boyne
Falls, Mich. Best location in the vil-
lage. Will sell each property separate
or all together. Terms easy. Will take
part cash and balance on time or will
trade for good farm. Write or call on

JOHN J. GALSTER,
601 Kalamazoo Ave.,
Petoskey, Mich.

 

 

 

 

THE SUGAR CARD.

 

Grand Rapids First Large City to
Adopt It.

Guy W. Rouse, County Food Admin-
istrator for Kent county, has decided
to put the card system into effect in
this county next Monday morning. With
this end in view, he has issued the fol-
lowing call for a meeting of every
grocer in this county:

Grand Rapids, July 9—There are a
number of very important matters in
connection with the Food Administra-
tion to come before the retail grocers
of Kent county. I am calling a meeting
of all those engaged in the retail gro-
cery business to be held in the Press
Hall on Friday evening at 8 o'clock,
July 12.

The Press Band has kindly offered
to give a concert between 7 and 8 for
those who would like to come early
and hear some good music.

Please respond to your country’s call
and be present at this meeting and
bring with you all other retailers in
your vicinity.

At the meeting Friday evening Mr.
Rouse will explain, fully and frankly,
the necessity for putting the card sys-
tem into effect and hand each grocer
present 50 or 100 sugar cards reading
as follows:

SUGAR CARD FOR KENT COUNTY
Name
Ute ag ee ee
Number persons in family ............
Pounds allowed per week:

ily 1 tw OF 4

me 1 to fan. i .......-...:.. ee.

Purchases can be made for week end-
ing on dates shown in schedule below.

Authorized by Geo. A. Prescott, Food
Administrator.

Guy W. Rouse, County Food Ad-
ministrator.

July 20, 27.

August 3, 10, 17, 24, 31.

September 7, 14, 21, 28.

October 5, 12, 19, 26.

November 2, 9, 16, 23, 30.

December 7, 14, 21, 28.

On the reverse side of the card ap-
pears the following:

RULES REGARDING SUGAR.

No sugar shall be sold at retail in
Kent county until further notice unless
the buyer presents this card, and the
card is properly punched for the week’s
supply when so purchased.

Sugar for canning purposes can be
bought on signing the “Sugar Pledge”
card, but it must be used for canning
purposes only.

Sugar allotment covers sugar of all
kinds.

The consumer who attempts to buy
sugar without presenting this card, or
who buys in excess of the amount allot-
ed by the regulations, is equally guilty
with the retailer ‘who makes sales on
any other basis than that provided by
the regulations.

The two-pound rule is suspended in
Kent county during the operation of
this card system, and each household is
permitted by the use of this card to
buy one week’s supply for his family,
figured on the Administration allotment,
which on July 1, is fixed at 34 of a pound
per person per week, for the period
ending October 1. The allotment be-
yond that time will be fixed by the
Administration for future months.

The detached application signed by
the party whose name appears on the
reversed side is approved by

eee ee meee mw eee were eae esis eeeses

Retailer.

This card can be used at any retail
grocery in Kent county.

MICHIGAN TRADESMAN

On the stub of the card appears the

following:
APPLICATION.

I hereby make application for a
Sugar Card based on the following
conditions in my home.

Number in family, including servants
or boarders who have all of their meals
with te family ...:,......-......----

Pounds of sugar on hand for canning
purposes

Pounds of sugar on hand for other
purposes

I certify that no other sugar card
has been issued to this family.

I agree to abide by all the regula-
tions of the Food Administration, and
to present this card whenever making
purchases of sugar.

Quarter sheet display card will be
furnished each grocer for use in his
store, reading as follows:

New Sugar Rules Now In Force.

On and after July 15 no sugar will
be sold by any retailer in Kent county
to any consumer unless he possesses a
County Sugar Card, which your grocer
can furnish on request.

Sugar cards will be officially issued,
but are not valid until approved in
writing by the retailer through whom
they are issued.

These cards, when properly approved,
can be used in buying sugar from any
retailer in this county.

The allotment made by the Admin-
istration is on the basis of 34 of a
pound of sugar per week for every
member of the family at home regard-
less of age. This includes servants
or boarders who take all their meals
with the family.

This allotment must cover all the
different kinds of sugar used in the
household—granulated, package, brown,
pulverized or Domino.

The Administration allows .for the
period from July 1 to October 1, 3% of
a pound for members of the family,
and the Administration will make an-
other allotment to apply after October 1.

Sugar for canning purposes only can
be bought on signing the "Sugar
Pledge” card, but it must be used for
canning purposes only.

Any consumer who attempts to buy
sugar without procuring this sugar
card, or who attempts to procure more
than one sugar card. or who attempts
to get more sugar than he is allotted
by the Administration, will be equally
guilty with any retailer who may com-
mit such an act.

Any retailer who sells sugar contrary
to the rule of the sugar card, or who
se'ls sugar without punching the sugar
card, at time of sale, will be guilty and
subject to having his source of supply
of sugar discontinued by the Admin-
istration.

These sugar cards are issued by the
consent, and with the approval, of the
United States Food Administrator for
Michigan, and are part of the pro-
gramme to help win the war by con-
serving sugar and to insure a supply of
sugar during the entire year.

If the sugar card is lost, it can be
replaced only by an application to the
County Food Administrator, and the
filing of such blank as is necessary un-
der the circumstances.

By properly conserving the sugar
that we have, and the probable crop to
come, there is every reason to expect
that there will be an ample supply of
sugar for canning purposes, and for
reasonable requirements at home dur-
ing the entire year.

Guy W. Rouse,
County Food Administrator.
—> ++

“The United States is the last reser~
voir of men, the last reservoir of ships,
the last reservoir of mmmnitions and
the last reservoir of food upon which
the Allied world must depend if Ger-
many is to be defeated and if we are

to be free men.” Herbert Hoover,

eee ewe eee eee eso er esr ewe resesese

ee ee ee ec)

Activities in Michigan Cities.
Written for the Tradesman.

An automobile manufacturing con-
cern at Pontiac has employed a skilled
social service man to give his entire
time to the welfare of the employes.

The Cadillac Chamber of Commerce
held an enthusiastic annual meeting
and elected these officers: President,
F. O. Gaffney; Vice-President, John
P. Wilcox; Treasurer, George P.
Brown; director of organization, C.
D. Burritt; director merchants’ de-
partment, William G. Walters; direc-
tor of industrial development, Henry
Knowlton; director of public affairs,
George M. Petrie; directors at large,
James Johnson, C. T. Mitchell, Dr.
S. C. Moore and J. L. St. John.

Grand Ledge held a public meeting
to consider purchase of the Islands
for public park purposes and_ the
proposition was turned down _ until
after the war.

A new tractor-truck plant, 60 x 200
feet, white brick, has been completed
at Lapeer.

Escanaba has completed a notable
flag, composed of more than 6,000
stones gathered by the school chil-
dren. The emblem is 10x19 feet,
following proportions fixed by the
Government, and has been painted in
proper colors and varnished.

New steam sewing machines for
the making of brooms have been in-
stalled at the state blind institute,
Saginaw.

Muskegon will contract for 3,000
cords of hardwood to ease the fuel
situation the coming winter.

A number of restaurants and cafes
in Lansing have been ordered by
State inspectors to clean up.

Pontiac has opened three play-
grounds for the summer vacation.

Shaves have gone to 20 cents and
hair cuts to 40 cents at Lansing.

Manistee has secured a_ branch
factory of the Cooper Underwear Co.
of Kenosha, Wis. The new plant
will cost $35,000 and will employ 200
hands.

The World’s Star Knitting Co., Bay
City, has let the contract for the first
unit of its new plant, which will be
60 x 200 feet, located on First street.
It is to be completed by Aug, 1.

The recent gale on the bay at Pe-
toskey destroyed the Bay View dock,
which had just been restored after
being washed away last winter.

Saginaw now has 1,400 men at work
at the shipyards.

The Olivet Business men’s Associa-
tion has raised $1,000 for support of
the college and the school will con-
tinue. Alumni of the college have
been active since it was announced
that the school must close.

Muskegon has passed a garbage or-
dinance similar to the one in Grand

Rapids. Almond Griffen.

—22—___
Wholesale Dry Goods Men to Meet.

F. A. Patrick of Duluth, President
of the National Wholesale Dry Goods
Association, issued a call for a spec-
ial meeting of the organization to be
held on July 17, at the Waldorf-As-
toria, New York.

The purpose of this meeting will
be to give consideration to the matter
of price-fixing of cotton goods, in
which the wholesale distributors, as

July 10, 1918

well as the manufacturers, selling
agents and commission houses, have
a vitally important interest. The call
for the meeting says:

“It appears that progress is being
made in the matter of price-fixing
and that, in order that the benefits
of such price-fixing may be carried
through the consumer, it is essential
that the distribution of goods be un-
dertaken in an orderly way, and the
War Industries Board, therefore,
seeks suggestions from distributors.
The members will discuss the impor-
tant matter of co-operation with the
War Industries Board, representa-
tives of which will be present, in their
price-fixing regulations, through a
reasonable control of. prices of cotton
goods at the hands of distributors.”

Another matter to be taken up at
the meeting relates to wholesalers’
selling terms. This subject, it is ex-
pected, will be given a thorough air-

ing.

Every man, woman, ,and child in
America can help win the war. Every
man, woman, and child who buys a
Liberty Bond or a War-Savings Stamp
does something toward winning the
war, enlists in one division of na-
tional service, supporting the Govern-
ment, and backing up our fighting men
in France and on the seas.

ee eee
Cupid has enslaved thousagds, but
refuses to be enslaved himself.

BUSINESS CHANCES. ae
Stock of Merchandise Wanted—Will
exchange farm land or other real estate
for merchandise. Address No. 823, care
Michigan Tradesman. 825 _
Millinery for sale for $195; good loca-
tion. Kate Arnold, Dearborn, Mo. 824

 

 

 

 

   

 

 

SHUHSESEGCUSECCCHRRERRURIECREE

Martin H. Holcomb

Candidate for Republican
Nomination

REPRESENTATIVE

in State Legislature
for City of Grand Rapids

Primaries August 27, 1918
9 A.M. to8 P.M.

PLATFORM
Win the War
Prohibition for State and Nation
Equal Suffrage
Economy

QUALIFICATIONS
Fifteen Years in the Mercantile
Business
Five Years in the Real Estate Business .
Four Years in Michigan Legislature