NOTICE TO READER. When you finish reading this magasine place a one cent stamp on this
notice, hand same to any postal employee and it will be placed in the hands of our soldiers
or sailors at the front. No wrapping, no address. A. 8. Burleson, Postmaster General.
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Thirty-Sixth Year GRAND RAPIDS, WEDNESDAY, NOVEMBER 13, 1918 Number 18
34
FOI III Aa aA I A IA tO} oo I
The Peace of the Pine
Take me far! Take me away!
Take me where the pine boughs sway
Far from city noise and din
To some forest—deep within
Let me hear
Yet more near
Just the sough song of the pine.
Take me to some ancient wood
Of Norways, which have centuries stood.
Let me their full stature see
In arborous democracy.
Dare a peer
There appear
In the councils of the pine?
Like some sure and guiding star
Do the pine trees lure me far
Till by them around beset
There the world I quite forget.
Then I hear
When they’re near
That soft soughing of the pine.
Take me where the temples are
Out among the pine afar
Let me breathe their incense sweet
Hallowing those shrines feplete.
Nor a fear
For He’s near
In His temples of the pine.
Take me to that quiet land
Where the peaceful pine trees stand,
Where no shell of battle is
Shrieking out death’s rhapsodies.
Drum nor spear
Become my bier
In the peaceland of the pine.
Charles A. Heath.
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Thirty-Sixth Year
MICHIGAN TRADESMAN
(Unlike any other paper.)
Each Issue Complete tn Itself.
DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.
Published Weekly by
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Entered at the Postoffice of Grand
Rapids under Act of March 3, 1879.
LET THE (GUILTY SUFFER.
You spied for the Day, you lied for the
eg the Day’s red_ spleen,
Monster, who asked God’s aid Divine,
Then strewed His seas with the ghastly
mine;
Not all the waters of all the Rhine
Can wash thy foul hands clean.
And it is for such a criminal as this
that we hear people speaking a kindly
word. The premature celebration of
the war’s end brought out all the
populace, brought out also many ex-
pressions of opinion from all classes
of our people. Many there were who,
while rejoicing over the great vic-
tory, felt called upon to throw in a
good word for the Kaiser.
The worst ill one man could wish
this monster in human form, whose
soul is red to blackness with the
greatest crimes of the century, was
that he might be banished to the
island of St. Helena, there to live out
the remainder of his days on the spot
where the great Napoleon concluded
his life in sorrow and remorse for
some of his past misdeeds. But there
can be no comparison between Na-
poleon and Kaiser William.
It must not be forgotten that guilt
is personal and that while Kaiser Wil-
liam stands before the world the con-
victed murderer of thousands of his
fellow beings, he is not the only crim-
inal who should be brought to the bar
of justice and made to forfeit his life
for deeds done that would bring the
blush of shame to the face of a La-
Fitte, an Attila or a Wirz.
There are more than half a thou-
sand German officers who are guilty
before God and man of crimes which
merit the gallows. Now that victory
has crowned the Allied arms is it meet
that we should show our chivalry and
generosity over the beaten enemy so
far as to forget and forgive all that
bloody past reeking with hideous
crimes which have made the whole
world shudder?
There are certain laws recognized
by all civilized nations with regard
to the manner of carrying on war
which we all admit is bad enough in
itself without adding a frightfulness
which put to shame the scalping Sioux
of American history. History tells of
the hanging of a number of Sioux
chiefs in Minnesota some years ago
for crimes committed against white
settlers. These chiefs were adjudged
to be murderers ana suffered accord-
ingly. Now that we have come to the
end of this world war, can it be that
we are to have no personal punish-
ments meted out to the boss criminals
of all ages?
We demand not vengeance but jus-
tice. Unless this is done then the
boys who went from American homes
to fight in foreign lands, many of them
to die on the field of battle, have
laid down their lives in vain. Not
only that, but the dead and mutilated
mothers, young girls and_ helpless
babes of France and Belgium have no
recompense, but have merely been
slain to make a German holiday while
all the world condones the awful
crime.
Full well do I remember the closing
days of the Civil War, when the vic-
tors began to speak of peace without
justice. Once the South was down and
out, the victorious North was ready
to forgive. And this they did in a
wonderful measure. After four years
of war for the disruption of the
Union, the rebels were permitted to
come back with not a leader in all
the South brought to the bar of jus-
tice for his treason.
Well and good, perhaps. Political
crimes may be forgiven. The assault
upon the Union was forgiven our
Southern brethren, but there was one
crime, that of murder, which had to
be investigated—the crime of Ander-
sonville. Every old soldier remem-
bers that, and of the many starved
and dying boys who came forth only
to die on the homeward journey.
It was a German who was the keep-
er of that prison and he was placed
under arrest charged with murder.
The charge was made to stick and the
cruel perpetrator of those unnamable
crimes against our boys in this South-
ern prison was duly and judiciously
hanged.
In the present instance there is a
much greater demand that justice be
meted out to the men of German
blood guilty of the most awful crimes
known to human ingenuity. It would
be for the welfare of future genera-
tions that a court of justice, military
or otherwise, be organized to try these
boss criminals of the world.
Undoubtedly, so far as property
consideration goes, there will be am-
ple stipulation that Germany | shall
make the losses good. She can not
make good with money the crimes
against womanhood that lay at her
doors. She can not restore one little
life of innocent babyhood that she
sacrificed on the altar of her magnifi-
cent (?) Kultur. She can not make
amends with money for the palpitat-
ing baby girls and boys run through
with German bayonets and carried
aloft to send terror to the hearts of
those who opposed the Hun invasion
of Belgium.
Evidence has been collected that
convicts one German general of order-
ing thirty girls to be carried off as “or-
derlies” to his officers. Then there
are those 117 civilians shot by order
of another German officer. One thou-
sand Roumanian children shot be-
cause they “conspired” against an-
other German general.
Were these acts of civilized war-
fare or plain unvarnished murders?
There should be no peace and for-
giveness for these cowardly, con-
temptilble outlaws who have sinned
against everything, both human and
divine. Punish no German because
he upheld the cause of his country or
emperor, but, in the name of all the
martyrs dead and all the orphans,
widows and cripples living, victims
of German frightfulness, we call for
swift, condign punishment, either in
the electric chair or at the end of a
hempen cravat.
THE LION’S SHARE.
No one shows any disposition to
complain at anything Uncle Sam and
Mr. Hoover ask, but with the scarcity
of fruit, both dried and canned, and
with all canned goods commandeered
in dominating quantities, there is
some questioning of the statistical
fairness of Uncle Sam’s_ military
cache. Everyone wants the “boys
over there” safely and surely taken
care of, even if folks at home have to
go without, but with a more than
normal crop on most things, there is
some questioning of the necessity for
taking 45 to 60 per cent. of the pack
to supply about 4 per cent. of the
population of the United States.
In France and England no meals
are served after 9 o’clock at night,
and in both countries public eating
places are closed for a definite period
during the afternoon. Our people,
who have been spared so much of the
hardships which the French and
English have undergone, should be
glad to cut out all fourth meals and
be content with the three simple
ones which are enough for health.
Let the three be eaten in the home,
or in the public eating places, or let
one be a social function; whatever
they are, make them simple, plan
them in accordance with patriotism
and intelligent food conservation,
and limit them to three,
ADESMAN
GRAND RAPIDS, WEDNESDAY, NOVEMBER 13, 1918
Number 1834
WOOL SITUATION CLEARING.
It is generally recognized that the
advent of peace will have an immedi-
ate and¢decided effect on the wool sit-
uation. .The consumption of the
material for war uses will be speedily
checked, even though the same num-
ber of men be kept in the service.
Long ago the Quartermaster General
showed that the quantity of wool re-
quired for men in active warfare was
much above that needed by them
while in camp. Supplies of the
material are sure to increase. For
that matter, imports during Septem-
ber, the last month for which reports
are available, were very satisfactory.
They were about double those in the
corresponding months last year. For
the nine months ended with Septem-
ber over 330,000,000 pounds of wool
were imported. Provision is now
making for more tonnage to carry
goods to Argentina. On the return
trips wool will doubtless be brought
in. It may safely be taken for granted
that the turn of the year will see
ample supplies for civilian needs. Per-
haps it is a realization of this fact
that has caused jobbers to show a
disposition to unload their holdings
Man-
ufacturers of woolens, on the other
hand, are disposed to believe that
prices can be upheld because there is
which are by no means small.
to be no immediate reduction in the
cost of wool and because labor cost
will continue high. They are, how-
ever, inclined to rate the latter ele-
ment above what they should, as ex-
tra labor cost in a yard of fabric in
these days of automatic machinery is
not the factor it used to be.
Prohibition scored its greatest State
victory by winning Ohio, the fourth
State in the Union; the conquest of
five other states at the same time
brings almost two-thirds of the whole
roster into the “dry” column. In the
entire territory west of the Missis-
sippi, with twenty-two states, only
four—Missouri, California, Louisiana,
and Texas—remain open to the sa-
loon. Of these, Texas went “dry,”
but has just had her law declared
invalid, while both Texas and Louisi-
ana early ratified the National prohibi-
East of the Missis-
sippi and South of the Ohio is, an-
other
tion amendment.
almost unbroken expanse of
prohibition territory, the remaining
“wet” states of Kentucky and Mary-
land having also ratified the prohibi-
tion amendment. Short of an astound-
ing reversal, the ratification of the
pending amendment seems inevitable.
There are thirty-three or thirty-four
states “dry” by their own action, and
five “wet” states have approved the
amendment,
MICHIGAN TRADESMAN
November 13, 1918
GERMANY’S DOOM SEALED.
Invasion of Belgium Foul Thrust of
Coward.
Now that Germany lies prostrate
at the feet of the civilized world and
every man who’ sympathizes' with
Germany stands indicted at the bar
of eternal justice as a liar, coward
and craven, it may not be out of or-
der to call attention to the date on
which Germany lost the war. It was
four years ago August 4, at a point
near Gemmenich, a village southwest
of Aix-la-Chapelle. It was then and
there that the first gray uniform
crossed the frontier from Germany
into Belgium.
An hour before and it was not too
late for Germany to win the war or
at least to lose it with honor. An
hour afterward and Germany was
doomed. What has befallen her since
that 4th of August and the penalties
she must pay for her perfidy were
predetermined from the fatal instant
of that summer morning when the
first German soldier trod where Prus-
sia had promised he shouid never go.
There is not a German killed since
that day whose fate was not written
at Gemmenich.
It was not merely that the inva-
sion of a land guaranteed perpetual
neutrality brought Great Britain into
the fight and turned into a world war
what Germany had hoped would be
a small, swift and easy campaign. It
was the exposure of Germany her-
self. Know of her what we may to-
day, we thought of her otherwise five
years ago, She had thrown about
herself a mantle which hid the sword
and the thick, studded boots. She
worked 'at science and played, in a
grotesque way, at art. She sang and
thumped the piano. She cleaned her
streets and washed her children’s
faces. Many persons in Americaand
England believed that she was effi-
cient and that her very verboten
signs were guides to the ideal life.
Even as the Kaiser reviewed his
armies he babbled of peace; peace,
to believe him, was the first object
of his life.
Gemmenich showed us that what
we thought was a fat, moral lady
playing the piano was really a bes-
tial male Prussian, a coward as well
as a liar and a pervert. We do not
know of any writer who has con-
densed the proof of Germany’s false-
hood and cowardice into so few words
as Von Bethmann-Hollweg, who, as
Chancellor of the empire, spoke as
follows to the Reichstag four years
ago this afternoon:
‘Gentlemen, we are now acting in
self-defense. Necessity knows no law.
Our troops have occupied Luxemburg
and have possibly already entered on
Belgian soil. (The speaker knew
that the invasion had begun.)
Gentlemen, that is a breach of in-
ternational law.
The French government has notified
Brussels that it would respect Belgian
neutrality as long as the adversary
respected it. But we know that France
stood ready for an invasion. France
could wait, we could not. A French in-
vasion on our flank and the lower
Rhine might have been disastrous.
Thus we were forced to ignore the
rightful protests of the governments
of Luxemburg and Belgium. The in-
justice—I speak openly—the injus-
tice we thereby commit we will try to
make good as soon as our military
aims have been attained, He who
is menaced as we are and is fighting
for his all can only consider the one
and best way to strike.
There stood the great German em-
pire, intensively trained in the arts
of war for forty years, pleading cow-
ardice in extenuation of her broken
word. “France could wait, we could
not!” A brave man, Bethmann-Holl-
weg, unless he knew before he spoke
that the whole nation had sunk to
the immoral level of the cowards who
invaded Belgium because they feared
that on a fair field France would
have beaten them! It is curious that
in the whole record of German state-
craft in the war the Chancellor’s con-
fession of his empire’s degradation
stands out almost like a clean thing.
The Chancellor did not deceive the
people except in his implication that
France would have struck through
Belgium if Germany had not. He did
not deceive himself, either. He knew
the cowardice of Germany. It is
mon honor still lived across the
Channel. The Foreign Secretary, Von
Jagow, a mere tool of the Kaiser,
took it mechanically; but Von Beth-
mann-Hollweg added to the sum of’
German cowardice. Brave as he had
been in the Reichstag, he whimpered
to Sir Edward Goschen when he saw
that “12 o’clock to-night” on paper.
This account of the conversation is
Goschen’s, but the German Chan-
cellor later confirmed the English-
man’s version:
I found the Chancellor very agita-
ted. His Excellency at once began a
harangue which lasted for about
twenty minutes. He said that the
step taken by his Majesty’s govern-
ment was terrible to a degree; just
for a word—neutrality, a word
which in war time had so often been
disregarded—iust for a scrap of paper
Great Britain was going to make war
on a kindred nation who desired
nothing better than to be friends
with her.
When he added that it was a mat-
ter of “life and death” to Germany
to advance through Belgium, the
British Ambassador replied that it
DIED ON THE FIELD OF GLORY.
You say that he has gone.
Where his bed is ’mong them that calmly sleep;
The pensive sky saw where he nobly fell,
The sombre eyes of Time grew yet more deep.
Before him lay the path he would not miss
When duty called: for him the dawn and light;
Freedom and justice led him onward. This
The way he chose; behind him lay the night.
Chant plaintive dirges for him, passing breeze;
Proud sunset sky, in prayer bend low your head;
The eyes of trees and forests, streamlets, seas,
Have tears of kind compassion for him shed.
The voice of thought speaks of him everywhere,
And memory’s wings, as heaven’s expanse, are broad;
Love, guardian-guest, shall ever linger there,
And on his brow the silent light of God.
T can not tell
Aileen Ward.
probable that he believed, as the
Junkers believed, that England, too,
was a coward. Prince Lichnowsky
had told them the truth about Eng-
land, but they had not believed. In
the years of Kultur they had forgot-
ten what honor was like. They chose
to credit the stories that England
was torn with dissensions, threatened
with rebellion in Ireland and India,
nervous from labor troubles, and not
only physically unprepared for war
but mentally and morally unfit for
war. Even the telegram of Sir Ed-
ward Grey, communicated on the day
of Belgium’s invasion to the German
government by the British Ambassa-
dor at Berlin, did not dispel the
illusion about Great Britain:
In view of the fact that Germany
declined to give the same assurance
respecting Belgium as France gave
last week in reply to our request made
simultaneously at Berlin and Paris,we
must repeat that request and ask that
a satisfactory reply to it and to my
telegram of this morning be received
here by 12 o’clock to-night. If not, you
are instructed to ask for your pass-
ports and to say that his Majesty’s
Government feel bound to take all
steps in their power to uphold the
neutrality of Belgium and the observ-
ance of a treaty to which Germany is
. as much a party as ourselves.
Even that memorable document
did not cénvince Germany that eom-
was “a matter of life and death for
the honor of Great Britain that she
should keep her solid engagement to
do her utmost to defend Belgium’s
neutrality if attacked.” Her utmost!
Aye, she has done it!
A last gasp from the German
Chancellor: “But at what price will
that compact have been kept? Has
the British Government thought of
that?” Sir Edward Goschen replied
that “fear of consequences could
hardly be regarded as an excuse for
breaking solemn engagements,” but
these words were lost. The German
Chancellor had abandoned himself to
the contemplation of the truth: that
morning Germany had been beaten
when a soldier stepped across a line.
How long the decision might be in
dispute Bethmann-Hollweg could not
know, but he must have known that,
cheating, Germany had loaded the
dice at the wrong side. If she had
struck fairly at France England
would have had to stand by, neutral,
The seas would be open to Germany.
If France had violated Belgium’s neu-
trality—as Germany professed to be-
lieve she intended to do—England
would have attacked France, keeping
the pledge made in the Treaty of
London. But now, because England
weighed a promise and not the price
of keeping it, there could be no swift
stroke at lone France, no dash east-
ward to subdue Russia.
The items at which we have glanced
were not all or even the most im-
portant acts of Germany’s dawning
tragedy. It was not merely that she
revealed herself to the world, but
that she revealed herself to herself.
The moving picture of Kultur, of
fake idealism, of humaneness, which
she had unreeled before our charitable
eyes was stopped, and stopped for-
ever. The film, exposed momen-
tarily to the flame of truth, exploded
and left on the screen the hideous
picture of Germany as she was. No
more sham for a naked nation. In
went the unmasked Prussian to out-
rage and murder, to bind and burn.
Rape, slavery anu torture came forth
from the caves of inhibition. When
a government violated the word of
the world, why should the individual
check his passions? All the world,
at first unbelieving, watched the pro-
cession of horror, and then, against
its wishes, against all the ingrained
faith that the long years had stored
within the human breast, the world
saw that it was dealing with nothing
less than a monster.
England, unlike the United States
—which should have declared war on
Germany the same day England did
and for the same reason—kept- her
“solid engagement to do her utmost.”
In a million graves are men of the
British empire who did not consider
the price at which the compact would
be kept. Their lives for a scrap of
paper—and welcome! When we think
that we have won the war—and no-
body denies that it is American men
and food and ships and guns that
contributed to the utter collapse of
Germany—let us look back to the
4th of August, 1914, and remember
what nation it was that stood between
the beast and his prey, scorning all
his false offers of kindness to Bel-
gium, his promises not to rob France,
and his hypocritical cry of “kindred
nation” to the England he really
hated.
August 4 then is not alone Eng-
land’s day. It is the day of the open-
ing of the world’s eyes to the crim-
inality of Prussia, It is the anniver-
sary of Germany’s loss of the war.
We—America, France, England, Italy
and the remainder of us—have won
it, but Germany lost it herself with
the one stroke at Gemmenich. She
believed it a masterpiece of cunning.
It was the foul thrust of a coward
and the deliberate mistake of a fool.
—>2-—__
Can Not Blame It.
The hotel was not a very good one
and the traveling men knew it. Never-
theless, they were obliged to go there
when they came late at night into the
little town. In the middle of the
night one of them was dimly consci-
ous that something was wrong. Sud-
denly he realized that the trouble
came from a leaking gas jet.
“Wake up, Bill!” he shouted, shak-
ing his friend violently, “the gas is
escaping!”
“Well,” growled Bill, “can you
blame it?”
Ma
+
ld
November 13, 1918
MAXIMUM MARGINS ON SALES BY RETAILERS TO CONSUMERS.
United States Food Administration Promulgates Arbitrary Price Regulations
Which Must Be Observed.
Washington, Niov. 11—The Food Administration has determined that any
sales of food commodities at a gross margin above delivered cost in excess
of those indicated below are unreasonable, and will be regarded as prima facie
evidence of a violation of the statute and of the above regulation. Percentage
may be calculated on the selling price. Delivered cost shall mean the cost
at the railroad, steamboat or other terminal in the retailer’s town. Where
the retailer is not located in a railroad or steamboat town he may include
any hauling charge in the delivered cost.
The lesser margin indicated is not a minimum margin, but is a maximum
margin for those whose cost of doing business is less, such as stores which
do not perform the services of credit and delivery. Any change from the
pre-war practice in cash discount terms or other changes which tend to or
result. in increasing the margin of profit allowed will be dealt with as an
unfair practice.
The retailer may have the benefit of fractional costs on each transaction;
that is, he may calculate the total charge to a customer on any transaction
as if fractional costs were not allowed, and if the result is a fraction, he may
add thereto such fraction of a cent as may be necessary to make a price in
even cents. The following table gives an example in the case of eggs, using
the cash and carry margin of seven cents per dozen:
Maximum Selling
Amt. of Sale Cost Margin Total Fraction Added Price
1 doz. 4634 7c 534 %4 54
2 doz. 921% 14c 1.06%, iy 1.07
3 doz. 1.3834 2ic
1.5934 % 1.60
Maximum Margins.
Victory Flour, original mill pkgs. % bbl. quant. and more, $1 to $1.20 per bbl.
Victory Flour, original mill pkgs. %4 bbl. quant. and less, $1.35 to $1.60 per bbl.
Wittory Vier, broken wh Bee 23... 1%c per Ib.
Wheat Flour, original mill pkgs. % bbl. quant. and more, $1.00 to $1.20 per bbl.
Wheat Flour, original mill pkgs. % bbl. quant. and less, $1.35 to $1.60 per bbl.
Wheat Vines, braten mi pies. soe. 1%c per Ib.
pareey Flour, o@euial mimi pees. .........-22............ 18 to 22 per cent.
Barley, Biour, Broken, mill gkes 0). 1%c per lb.
VC Pour, Gripe Ml OheS | 2 ooo oe 18 to 22 per cent.
Rye Piger, broken Wiel Gee. ooo 1%c per Ib.
Corm Viour Orieiia! tail PEGS: 6c... oo 18 to 22 per cent.
Corn Miour, broken imill’pkes. .. 6.2002 sc eee cea. 1%c per lb.
Mae eta 18 to 22 per cent.
Corn Meal bile ee ee 1%c per Ib.
Corn Meal, original mill pkgs. 2.05. . yo ee 18 to 22 per cent.
OO a. 18 to 22 per cent.
agar, a Wines in bee 1%c per Ib.
Sugar, all kinds in Refiners’ original pkgs. ..............00.002--. le per Ib.
Evaporated Milk, unsweetened ........-- 2. 35... ee. 18 to 22 per cent.
at Wea, aie Rooted Oats balk. 22. 1%c per Ib.
Oat Meal and Rolled Oats, original mill pkgs. ............. 20 to 25 per cent.
OE a es ee ee 20 to 25 per cent.
Beans, White or Colored.) 5 oe 20 to 25 per cent.
eee Pare 20 to 25 per cent.
Ror Sree Vee a a 20 to 25 per cent.
Canned Corn, Peas and Tomatoes, Standard Grades ....... 25 to 30 per cent.
Canned Salmon, Chums, Pink and Red ..................., ; 25 to 30 per cent.
Canned Sarimies, Domeste .... i, 25 to 30 per cent.
Dried Fruit Raisins, Prunes and Peaches .................. 25 to 30 per cent.
Derg, Fuse shee Ok 5 to 6c per Ib.
Lard, Pure Leaf, tins ........ ee 18 to 22 per cent.
mOd, DONet bee We eae 5 to 6c per Ib.
pad, We ee 18 to 22 per cent.
Dreotiant "acon, wale pieces ............55,.0.55,...., 6 to 7c per Ib.
Piravy Eacon, Waele Stele... eo. 5 to 6c per lh
Tamas, Dia ee WOO 6 i, eo 6 to 7c per Ib.
_In quoting sliced ham and bacon add usual differential to cover actual
shrinkage.
_ “Original Mill Packages” as used above means where retailer sells product
in the same mill container as received by him. :
“Broken Mill Packages” means when retailer removes contents from.
original mill packages and sells in smaller quantities.
By other special regulations the retailers’ maximum margins have also
been fixed in accordance with the following list:
Pores, Whe Gf igh 25 to 30 per cent.
Ogious 2b. ree ee a. ieee Ol ewe crs s. 25 to 30 per cent.
Eggs (whether sold in carton or not) ............ ee ce as 7 to 8c per doz.
cea EE PE US ee awe ee ae 6 to 7c per Ib.
Butter Substitutes, Oleomargarine, Nutmargarine, etc. ...... 5 to 6c per Ib.
Cheese, American, Cheddars, Twins, Flats, Daisies, Long
Pears, 260 4. ACen 7% to 8c per Ib.
The Good and Evil Side of Credit.
Credit is one of the most abused
privileges in the entire industrial
world. While this is a recognized
essential to modern day business, in
fact it might be stated that at least
95 per cent. of the daily business
ttransactions are conducted in this
manner, nevertheless it is a many
times abused element in the conduct
of industrial affairs. In very truth
disastrous to those who have not plac-
ed that higher value on its impor-
tance. There are some offenders
among the business men and it seems
that frequently these are among the
retailers, who do not seemingly grasp
the significance of paying their ac-
counts promptly. This is a topic that
at this time demands even greater
consideration by every man of affairs.
The after-effects are of such impor-
the fact that it is so commonplace has
been one of the reasons for its abuse
by many, and its effects have been
tance as to demand the more particu-
lar consideration.
It is not a difficult matter to gain
Ge
MICHIGAN TRADESMAN
the reputation of being poor pay.
This is a stigma on the good name of
any man and it carries with it a grave
after-effect. This title can easily be
acquired where one becomes a little
careless regarding his obligations, and
although he might not intentionally
withhold his payments or rob those
who have trusted him, it is not a hard
matter to become known to the trade
as either very slow pay or one whose
cash is better than his word.
On the other hand there is danger
of his giving credit to many without
due consideration ang investigation
that entails losses, annoyances and
other disagreeable consequences, If
you make a practice of giving credit
to any and everyone, without more
than a casual investigation of the cus-
tomer’s willingness or ability to pay,
there ate sure to be losses that are
more or less serious, according to the
amount involved. It is wiser to do
less business for cash, or of adopting
the policy of selling only to those
whom you know are reliable and
prompt, than to endeavor to increase
your sales with consequent losses.
The contrary policy brings with it
losses direct, or cash that is obtained
only after long delays and additional
expense. If you adopt a rule of giv-
ing credit only to first class custom-
ers, those whom you have substantial
reason to feel will meet their obliga-
tions when due, and of meeting your
own obligations in the same way, you
will place yourself in a position to de-
mand what you want and you will re-
ceive vastly more attention from those
with whom you do business.
Make it a rule of your business life
to have a given time when your own
obligations will be met. As frequent-
ly as you can, discount your bills. If
you can pay cash, it will be even more
satisfactory, for money will pay your
way into the largest and most influ-
ential establishments in the country.
Cash talks and every business man
welcomes the cash customer. He is
always accorded the best possible
treatment, His wants are anticipated
and he never has to wait the pleas-
ure of the man to whom he goes for
merchandise. If it is not possible
to pay cash always, then pay as soon
as possible and let no account run
past the period for discounts. Have
you ever noted who is the most wel-
come customer? -The man who either
discounts his obligations or who pays
spot cash.
Then exact the same of your cus-
tomers. If they feel that it is neces-
sary to ask or take anywhere from
thirty days to six months, or longer,
impress upon them the injustice of
this attitude, and there will come a
fuller realization of its value. One
should never expect from another that
which he will not do himself. Con-
fidence can so easily be destroyed in
the business world that it should be
one of the most carefully guarded of
all matters.
Credit men are many times to blame
for the lax condition that does obtain
in some establishments. This very
important position is not always fully
understood by some houses, and there
is too much eagerness to sell, too
3
much fear that there might be offense
taken if refusal for credit is given
and an eagerness to sell, regardless
of the losses that are sustained every
year by many concerns. If you have
been trusted, hold sacred that trust
and maintain your good name. Your
future depends upon your attitude in
this way. Make the manufacturers
eager to solicit your business by your
eagerness to meet your obligations.
Do we realize that every year there
are many thousands of dollars lost
through bad debts? Much of this
could be conserved and many serious
obstacles overcome if we but took in-
to consideration the vast part that
credit plays in our every-day transac-
tions. It all depends upon cur own
individual attitude, If we will do our
part as individuals toward the prompt
payment of our obligations, we will
be doing something that will make it
a very much easier matter for the
other man who is also seeking to
make the credit idea one less of a
nightmare and everyone will be the
happier therefor.
There is one large retail establish-
ment in a big city where everything
is done on a cash basis. Merchan-
dise is purchased and sold for cash
only. Is it phenomenal when it is
stated that this house has grown from
a very trivial place in a few years, un-
til it now stands among the largest
in the country? Many lines of its
merchandise are sold at low prices.
Why? There are no bad accounts to
charge off at the end of the year to
profit and loss. There is a saving
in the accounting department of many
thousands each year. There is a sav-
ing in lawyers’ fees, collection agen-
cies and other sources that are vital
to the house that sells on credit. The
management can take advantage of
many opportunities because the cash
customer is the man who is always
in a position to make his demands.
To-day there is a stronger need for
cash transactions. Business is now
being done on a different basis.
Higher prices for raw materials and
varying conditions in the markets and
in the sale of retail lines makes the
question of quick sales and prompt
turnovers of vital moment to the
manufacturer and retailer alike. There
is a need for a closer inspection of
every business. Can we then overlook
the question of cash and its impor-
tance in connection with our affairs?
Credit is vital to business life. It is
seemingly essential in most transac-
tions and still it is one of the things
that are abused in a great many in-
stances, If we only could come to
value this topic as we should, there
would indeed be many errors avoided
and many hours made happier, for the
abuse of this one element in our busi-
ness affairs has brought to grief many
men who have disregarded its signifi-
cance. Warfield Webb.
In Bad.
“Many of our girls marry well,”
said the head of the store to the new
saleslady. “A millionaire just mar-
ried a girl in our fur department. Set-
tled $50,000 on her, too.”
“Dear me, and here I am at the
bargain counter,”
MICHIGAN TRADESMAN
November 18, 1918
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Sorte BUSINESS WORL
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The Grocery Market.
Coffee—The coffee market is in an
extremely peculiar position. Rio 7s
have been selling, green and in a
large way, for around 1034c, which is
a high price. Santos 4s, green and in
a large way, have been selling around
15c. This is also a very high price,
but Brazil, who has an overstock of
both, has been asking a price equiv-
alent to agout 13%c for Rio 7s and
18c for Santos 4s laid down in this
country. Of course, nobody is buy-
ing at these prices and the result is
that the spot stock has been almost
entirely exhausted, There is practi-
cally no coffee for sale from first
hands, The Government has not yet
moved in the import matter and the
entire trade is at a standstill, with
many dealers and brokers for the
moment out of business. Mild cof-
fees have advanced from 2@4c, ac-
cording to variety, and the situation
is also very firm with them. The
chance is that something will happen
in the coffee market within the next
few weeks, as the present situation
cannot continue.
Absolutely nothing
is offered by packers in the line of
canned fruits and jobbers are getting
such short deliveries as to leave no
surpluses, but rather a shortage, when
they have delivered to their own cus-
tomers their future obligations. There-
fore, the market is stagnant until
something, somewhere, breaks loose
and the chances for such an occur-
rence are not at all likely. Apples in
gallon cans are still strongly in de-
mand, but packers are having so much
trouble in getting cannery help that
they do not expect to make anything
like full deliveries. Pie material in
cans is largely confined to pumpkin,
apparently, and not much of that.
Canned Vegetables—There is now
a rumor that the tomato pack will be
around 20,000,000 cases, but not very
many believe this. The American
Can Co. is known to have sold a mil-
lion and a half more cases of cans
than it sold last year and most of
these are believed to have been filled
with tomatoes. The Government is
holding 45 per cent. of the pack,
whatever it is, which it certainly will
not need if the war is to end now.
Tomato prices unchanged for the
week. Peas are about cleaned up
from first hands and prices are
steady. Corn has settled down to the
re-adjustment basis; demand quiet.
Canned Fish—The only movements
that have been observable have been
in sardines and these are not of in-
fluence. Packing on both coasts is
about over and deliveries are short,
with prices firm. There is talk of
higher Maine prices, but they have
not yet been authorized, and if out-
standing deliveries are made honor-
ably there won't be any surplus to
sell. Tuna is out of the market save
in limited spot supply, while salmon
has ceased to move out of its season-
able rut of standard demand.
Dried Fruits—Last Saturday marked
the most lurid change in the dried
fruit situation in a long time. Uncle
Sam announced to the packers that
he would not need his allotment of
between 5,000,000 and 6,000,000 pounds
of 40-50 prunes and that permitted
them to be offered to the trade. It
made no business, however, for the
pro rata deliveries are already so
short as to gobble the whole availa-
ble lot up and then leave deliveries
deplorably short. It may add 25 per
cent. to the Oregon prune supply,
but Oregon prunes are not any great
shucks as a dominating feature of the
market. There have been one or two
other bits of recession on the part of
the Government, but not enough to
ease the situation. Announcements
from the Raisin Company of larger
deliveries have not greatly helped out
the trade demand; certainly have not
modified prices in any way. The new
goods are very late and spot move-
ments have not yet played any part
in the trade. One lot of 1917 small
prunes swept up in the market by a
speculator last summer were resold
at the permitted margin of profit, at
that under the quoted price of new
goods, but it went to a retail chain
store and had no effect on the market.
Prices on most dried fruits are still
nominal and most of the lines like
peaches, pears, apricots, are out of
style in trade gossip, so long have
they absented themselves from trad-
ing. Apples are very short in produc-
tion but in as heavy demand as any-
thing else.
Rice—Advices coming from the
South are still of a nature to dis-
courage hope of material relief from
the acute shortage of supplies in all
distributing markets. The delay in
receipts of rough rice due to recent
storms has thrown the mills far be-
hind in deliveries on Government
requisitions, and enquiries sent from
here meet with the invariable re-
sponse that no assurance can be given
that trade orders can be booked at
any specified time in the near future.
Molasses— Business in grocery
grades is light, as old stocks are about
used up and new crop is not yet be-
ginning to arrive. Prices are un-
changed.
Sugar Syrups—Very little business
is possible in view of the extremely
limited quantity that is coming out of
the refineries. There has been no
change in prices.
Cheese—The market is very firm,
prices ranging about the same as last
week. The receipts of new-made
goods are very light and the stock of
cheese in cold storage warehouses is
rapidly decreasing. Advices from the
producing sections also report it very
5
firm, so that cheese will undoubtedly
remain high for some time to come.
Provisions—The market on pure
lard is steady, with quotations rang-
ing the same as last week. There isa
moderate supply and a fair demand.
The market on lard substitute is very
firm, with quotations the same as last
week. A change in quotations will
probably mean higher prices, there
being extremely light stocks with an
active demand. The market on
smoked meats is steady, with quota-
tions. There is .a moderate supply
and a fair demand, The market on
dried beef is very firm, due to ex-
tremely light stocks“and a good de-
mand. The market on barreled pork
is steady, with quotations the same
as last week. The market on canned
meats is very firm, with an extremely
light supply and an active demand.
Food Administration Rulings.
Announcements emanating from the
National Wholesale Grocers’ Associa-
tion, transmitting recent decisions
from the Food Administration, state
that condiments, pickles, vinegar and
sweet pickles have been removed
from Class A as far as the use of
sugar is concerned and placed in
Class B. This will entitle manufac-
turers of these articles to secure cer-
tificates for whatever sugar may be
necessary to meet their reasonable
requirements,
The Administration has fixed Puget
Sound and Washington coast salmon
maximum prices f. 0. b. Pacific Coast,
as follows:
Tall Flat Halves
Fancy Spring or
Chinooks <..... $3.15 $3.25 $2.00
Standard Springs or
Chinooks ....... 975 285 175
COROES «2.0.5. wees 245 2.50 1.60
Chams 4.2.5.0... 175 188 1240
Effective November 4, 1918, the
United States Food Administration
announces that the maximum margins
on sales of wheat flour and mixed
flour will be 60 to 90 cents per barrel.
In all other respects the rules regard-
ing maximum margins and _ resales
continue in effect. In carload lots on
which there is no physical handling,
25 cents per barrel gross. On less
than carload lots on the same basis,
35 cents per barrel.
Beans To Be Canned For Three
Months.
The Food Administration has been
able to arrange for a sufficient quan-
tity of tin plate to permit the pack-
ing of beans. Permission is herewith
granted to canners of beans to pack
during the months of November, De-
cember and January, a total quantity
not in excess of a normal pack for
these three months. Canners may
use up all odd size tins now on hand,
but additional purchases of tins small-
er than number two size will not be
permitted. It is still necessary for all
shippers selling beans to canners to
secure permits before making sales.
Canners may not, however, contract
for more than a three months’ supply
of cans or beans.
+> ?-—>
Occasionally a couple marry and
live happily ever after—they are di-
vorced,
MICHIGAN TRADESMAN
November 13, 1918
FOOD CONTROL WIDENED.
Hoover Given Authority Over Ad-
ditional Commodities
By the President of the
States of America.
A PROCLAMATION.
Whereas, under and by virtue of
an Act of Congress, entitled “An Act
to provide further for the National
security and defense by encouraging
the production, conserving the sup-
ply, and controlling the distribution
of food products and fuel,” approved
by the President on the 10th day of
August, 1917, it is provided among
other things as follows:
And, whereas, it is essential in
order to carry into effect the provi-
sions of the said Act, that the powers
conferred upon the President by said
Act be at this time exercised, to the
extent hereinafter set forth.
Now, therefore, I, Woodrow Wil-
son, President of the United States
of America, by virtue of the powers
conferred upon me by said Act of
Congress, hereby find and determine
and by this proclamation do announce
that it is essential in order to carry
into effect the purposes of said Act,
to license the manufacture, storage
and distribution of certain necessaries
to the extent hereinafter specified.
All persons, firms, corporations and
associations, not already so licensed,
engaged in the business of milling
corn, oats, barley or rice.
All persons, firms, corporations and
associations, not already so licensed,
engaged in the business of importing,
manufacturing or distributing casings,
made from the intestines of animals,
for sausage and other food commodi-
ties.
All persons, firms, corporations and
associations, not already so licensed,
engaged in the business of manufac-
turing near-beers or other similar
cereal beverages.
All persons, firms, corporations and
associations engaged in the business
of importing, manufacturing or dis-
tributing oat flour, raw corn flakes,
buckwheat or buckwheat products.
All persons, firms ,corporations and
associations, not already so licensed,
engaged in the business of operating
warehouses or other places in which
any food or feed commodities are
stored for hire.
All persons, firms, corporations and
associations, not already so licensed,
engaged in the business of importing,
manufacturing or distributing:
Chinese vegetable tallow, coconut
stearine, coconut olein, cod oil, cod-
liver oil, cohune oil, fish and marine
animal oils, lard oil, lard stearine,
linseed oil, mustard seed oil, mutton
tallow, neatsfoot oil, neutral lard,
oleo stearine, oleo stock, olive oil,
rapeseed oil, sesame oil, shea nut oil,
sunflower seed oil, tallow.
And all other animal or vegetable
fats and oils, including hydrogenated
fats or oils, which are in whole or
part edible, or which may be made
edible;
Except those specifically exempted
by said Act of Congress, are hereby
required to secure, on or before No-
vember 15, 1918, a license, which li-
cense will be issued under such rules
United
and regulations governing the con-
duct of the business as may be pre-
scribed,
All persons hereby made subject to
license must apply, specifying the
kind of license desired, to the United
States Food Administration, License
Division, Washington, D. C., on forms
prepared by it for that purpose, which
may be secured on request.
Any person, firm, corporation or as-
sociation other than those herein-
before excepted, who shail engage in
or carry on any business hereinbefore
specified after November 15, 1918,
without first securing such license,
will be liable to the penalty prescrib-
ed by said Act of Congress.
In witness whereof, I have here-
unto set my hand and caused the
seal of the United States to be af-
fixed.
Done in the District of Columbia,
this 2d day of November, in the year
of Our Lord One Thousand Nine
Hundred and Eighteen, and of the In.
dependence of the United States of
America, the One Hundred and For-
ty-third. Woodrow Wilson.
—_——_22>—__
Live Notes From a Live Town.
Owosso, Nov. 12—Owosso Council
held its regular meeting last Satur-
day night, with a good large attend-
ance. At our ‘previous regular ses-
sion we were handed a bunch of the
Pete Crowther meal-a-week-plan to
assist the American committee for
Armenian and Syrian relief. The
Council voted t6 give Pete a lift and
the following note was mailed to
each member: : :
“For Armenian and Syrian Relief,
seventeen cents, the actual cost of
one meal, will feed a starving child
one day. There are 400,000 starving
in Armenia and Syria. 500,000 Amer-
ican traveling salesman will give sev-
enteen cents a week. Thousands of
kind-hearted Americans have helped
these orphans and they have learned
to look to the Stars and Stripes for
help. Do you want to invest seven-
teen cents?”
One old timer handed into the sec-
retary $20; others from $5 to $12,
with over thirty salesmen to hear
from. We are just trying to do our
bit. That’s all. :
The Miller House, at Carson City,
closed last Saturday for repairs and
future developments. Bill Gallagher,
the genial host of this hostelry, tells
us that this is positively his last ap-
pearance before the public in the
capacity of tavern keeper. Bill had a
host of friends before he became a
landlord and has made many more
since and hasn’t lost any, so he
breaks more than even.
The writer had occasion to eat a
lunch at the Durand station lunch
counter recently. e were served
with a good sandwich and dish of
beans and a cup of coffee for the
moderate price of 35 cents, but we
wish to add that if the landlord keeps
his water tax paid up he will not
run ‘out of coffee for quite a spell.
If this coffee was concocted on scien-
tific principles, jt must have been done
by the old mathematical method of
casting out the nines, which in this
case included most of the coffee.
_E. J. Hayes, of Owosso, has sold
his stock and fixtures to Charles
Reed, who will continue the business
at the same location.
Honest Groceryman.
His Identity.
“Papa, what is a free thinker?”
“A man whose wife is away from
home, Willie,” replied skimpy little
Mr. Meek with a look over his shoul-
der.
Ne ee seen enna n eee eee eT eT SETS
PROMULGATED BY PRESCOTT.
Sugar Allowance To Beet Sugar
Growers Increased.
Lansing, Nov. 12—On account of
the increased allotment of sugar from
2 pounds to 3 pounds for the home
consumer, the sugar beet factories
have ben authorized to increase the
allotment to the growers from 30
pounds per person in the household
or establishment to 50 pounds.
“We have requested from all sugar
beet factories a list of the sugar sales
to such growers,” said Mr. Prescott,
“following which we will furnish to
each County Administrator affected a
copy of such lists in order that he
may have it on record when issuing
sugar cards, it being understood that
those beet growers who purchased
sugar from the factories will relin-
quish their sugar card.”
Fourth Meal Unnecessary.
The fourth meal is just as unnec-
essary as the fifth wheel on a cart.
It is not necessary for health and
not necessary for social purposes at
this time.
The Food Administration recog-
nizes the value of the sociability en-
gendered by a function where refresh-
ments are served. But it believes
that any such function, such as the-
ater supper or afternoon tea, which
constitutes a fourth meal, is unpatri-
otic and contrary to the principles of
conservation and labor.
The Food Administration is there-
fore requesting that afternoon teas
and theater suppers be discontinued
until after the war. The consumption
of sandwiches, cakes and sugar which
usually. accompany these meals, es-
pecially afternoon tea, makes an un-
necessary waste of foodstuffs.
There will often be legitimate occa-
sions for banquets, clubs, lunches,
church suppers of similar functions.
In such case the Food Administration
asks that the hours, when these are
held be so regulated that the banquet
or luncheon takes the place of one of
the three regular home meals. Indeed
such a meal may well serve as a les-
son in intelligent food conservation.
Carlot Potato Handlers Must Obtain
License.
1. All carlot buyers and shippers
of potatoes are required to secure
a license from the United States Food
Administration.
2. Each licensee shall assort and
grade his purchases and shipments of
potatoes according to the grades de-
scribed in Department of Agriculture,
Bureau of Markets, Document No. 7,
which are U. S. grades No. 1 and 2.
The mixing of these grades is not
permissible,
3. Each potato licensee shall quote,
buy and sell potatoes, including sweet
potatoes, only by the pound ‘except
where the said potatoes are put up
and sold in standard barrels, standard
boxes or standard hampers.
4. The licensee shall place on every
contract, order, acceptance of order,
invoice, price list and quotation is-
sued or signed by him relating to food
commodities the words: “United
States Food Administration License
Number,” followed by the number of
his license,
5. No licensee shall knowingly
buy any food commodities from or
sell any such commodities to or han-
dle any such commodities for any
person required to have a_ license
who has not secured such license.
6. Any person, firm, corporation or
co-operative association engaged in
buying and selling potatoes in a
wholesale way must have a govern-
ment license and any party doing busi
ness without such license renders him-
self liable to penalties provided by the
Food Administration, or a violation of
these rules by any licensee will be
cause for the revocation of the license
of such licensee, i j
7. A licensee will not be considered
as fairly grading his purchases if he
uses a screen or other method of
grading by which more than 5 per
cent. (by weight) of the potatoes
excluded from No. 1 grade are large
enough for the No. 1 grade.
Pleasant Tribute To William Judson.
R. H. Bennett, of San Francisco,
who has been associated with the
wholesale grocery trade of California
for twenty-five years, recently issued
a reminiscent trade letter in which he
paid a splendid tribute to William
Judson for the part he played in or-
ganizing the National Wholesale Gro-
cers’ Association and the painstaking
effort he devoted to that organiza-
tion in the early days of its career
when it was in a formative condition.
Mr. Bennett closes his letter with an
appropriate reproduction from the
annual address of Mr. Judson at the
first annual meeting in Chicago in
1907, as follows:
“Let us bear in mind that, if we
are to keep pace with the mighty tide
of human progress, we must be
watchful of the public need, adaptable
in policy and original in method. We
may not listlessly follow in beaten
paths because they led our fathers to
success, If we are not alert—if we
do not adapt our methods to changed
conditions brought about by the
needs of the public under the evolu-
tion of new modes of life, we may
rest assured that someone else—not
wedded to conventional methods—
will take advantage of opportunities
created by these new conditions and
secure trade prominence that legit-
imately belongs to us and which we
might have had by the exercise of
that eternal vigilance which is the
price of success.”
—~+-.__
Where Knowing Cost Helps.
The Kenosha Retailers’ Association
is urging its members to know their
costs in order to finance themselves
more effectively. The help of the
bankers of the town has been enlisted,
and membership in the organization
is considered a good “boost” finan-
cially.
When a merchant applies to the
banks for a loan, he is asked if he be-
longs to the association. Member-
ship signifies that he isinterested in
right financing and, if other consider-
ations are favorable, he is more readily
granted the loan. A new financial
standard of business is being estab-
lished in the city. J. S. Baley.
Nee eee ese c eens Tr
ecceees
“acai
4
—
November 18, 1918 MICHIGAN TRADESMAN
After War Problems
Peace has come at last, and we are all filled with a feeling of exultation that the terrible world war is ended.
We are conscious of the large number of men that have made the great sacrifice in doing their part, and also
of the families of these men who have given up to the world the greatest of all these, their sons and husbands.
°
We are also thankful that by the war closing now hundreds of thousands of other lives are to be spared
and these men will continue to do their part in conducting the business of life.
It is impossible for any man to tell what peace means and what its effects will be upon business, but the
times are such that they call for level heads, clear thinking and just as serious and studious an effort to continue
helping our Allies,
It is also probable that we shall have to contribute large amounts of food and clothing to the peoples of the
countries with whom we have been fighting, as well as to the peoples of our Allies. This certainly will call for a
continued effort in the way of food production and food conservation, and conditions may be so serious as to call
for an even greater sacrifice than we have made in the past, if we are to save the peoples of all parts of the world’
from. starvation,
This brings us to suggest that it is impossible to know which way prices will move in the near future and
what changes, if any, will occur in the business life of the community. We are certain, however, that we must all
continue to do business and fulfill our obligations to the community in which we live.
It would be contrary to the spirit of our people if we, as merchants, should endeavor to take advantage of
market conditions, either in the way of speculative profits or being out of merchandise for the sake of saving loss
on the readjustment of prices when that period comes. It will probably be considerable time yet before conditions
will so change as to make prices change materially from their present level on most items, and we must all con-
tinue to merchandise on the best possible basis—move our stock as rapidly as possible—keep our accounts collected
to the lowest possible point; but we must continue to serve the public.
This is in answer to the many enquiries that are coming to us every hour as to what the future has in store
for us, and with the sincere conviction that we all owe to the peoples of our country and the peoples of our Allies,
as well as the peoples of our enemy countries, a broad and patriotic spirit in the trying hours through which
we are now to pass.
WoRDEN GROCER COMPANY
GRAND RAPIDS—KALAMAZOO
THE PROMPT SHIPPERS
MICHIGAN TRADESMAN
November 13, 1918
.
CONTINUANCE OF CONTROL.
It is not surprising that the ending
of the war should cause apprehension
in the food trades. For a great busi-
ness—perhaps the greatest and most
vital in the National and world econ-
omy—which has been completely un-
der artificial domination for a long
period, to suddenly find itself threat-
ened with abandonment by the power
that has been holding it in subjection
is naturally disconcerting. And yet
there does not appear any immediate
reason for alarm.
The food trades accepted govern-
mental control not only complacently
but with a considerable measure of
alacrity. Through three long years
they had suffered all the violent fluc-
tuations natural to a fundamental up-
heaval of the law of supply and de-
mand. Every one was skating on thin
ice and knew it. Every one was ap-
prehensive of the results of excitement
and forced speculation and when as
dependable a captain as Mr. Hoover
came along he was received with open
arms.
After fifteen months of safe conduct
through treacherous shoals, the trades
do not like being brought face to face
with a sudden reversion to the condi-
tion of “every one for himself” lest
the rest of the adage apply to the
“hindermost,” especially when new as
well as continued causes of excitement
are imminent. It is not surprising,
therefore, to find the trade, through
‘their accredited leaders, suggesting
and even urging a continuance of
paternalistic care, although without
suggesting its duration or specific
form.
That their hopes are not in vain is
evident from the President’s procla-
mation of last week extending it and
the desaptch from Colonel House sug-
gesting that we are about to undertake
even new responsibilities demanding
centralized guidance during the period
of reconstruction. The comments on
the situation in these columns last
week were evidently timely.
Assured of such leadership, there is
nothing in the economic and commer-
cial situation that should cause appre-
hension. Speculative features have
not now, and have not had for a Iong
time, any influence in the food mar-
kets. First of all, the Government’s
requirements for the military institu-
tions and for the Allied powers, buy-
ing as a consolidated unit, have taken
out of commercial channels so large
a share of all the staples that there
are no surpluses available beyond
known consumptive needs of the
trade, while the operation of the
“cost-plus” rule of Mr. Hoover pre-
vented artificial levels of value de-
veloping, due to increased demand and
depleted supply.
The only fear that has been heara
has been that the end of the war and
the bringing home of any considerable
part of our expeditionary force from
Europe would leave a big stock of
food available for unloading; a supply
sufficient to break the values on which
goods are now held. But the taking
upon ourselves of the task of feeding
our starving enemies after their col-
lapse will more than offset this and
a NT ICE ACR
has even yet inspired a fear that on
some staples it may even involve the
taking of additional apportionments
from present spot stocks.
With physical supply, therefore, un-
der Uncle Sam’s absolute control, and
with buying and selling of fully 70
per cent. of the spot foods by civilian
distributers throttled, it is hardly
likely that anything of a dangerous
character will be permitted. And the
orderly operation of Hooverism is
such that nothing will happen that is
not permitted. There may be scarcity
of some things, but prices are not
regarded as likely to change. Mr.
Hoover’s good faith with the grocers
who have helped him do things nor-
mally regarded as impossible is not
distrusted.
That Mr. Hoover has become more
than ever an essential to mercantile
tranquility in the food trades is indi-
cated by the manifestations of senti-
ment by the trade arising from the
suggestion that he may be sent to
Europe to manage the work of feed-
ing the starving people of our sub-
jugated enemies.
That Mr. Hoover is the one man
best fitted for that important work no
one will deny, but there will be a
sharp protest if he is to be wholly
severed from his domination of the
food trade in this country. It is true
that he has built up a machine of un-
questioned efficiency—so far as so
radical a piece of work can be efficient
and successful—and in all probability
he could take a temporary leave for
the new work in Europe, but the food
traders will hope that he may still
remain the titular and potential head
of the administration, even if others
are left in charge of the actual opera-
tion.
Europe may have her problems, but
reconstruction here is going to be no
simple period for foodstuffs. Letting
down the bars of control must come
gradually and must extend beyond
the period of one season if incon-
venience and possible calamity are to
be avoided.
Now that hostilities are suspended,
it will be an easy matter to detect
the pro-Germans who have been in-
timidated during the war by fear of
prosecution or internment. Every
man who prates about the “poor
German people” and expresses the
hope that they may be let off without
eating the bread of bitterness may
safely be set down as a pro-German
who will never be a good American
if he lives to be 100 years old. This
is no time for maudlin sentiment con-
cerning a people who are lower than
the beasts of the field; who have
never expressed a word of regret
over their starting the war; who still
insist they waged a war of defense
and that they have accomplished their
purpose by keeping the Allies off from
German territory,
Every producer, every distributor,
and every consumer is individually
responsible for maintaining a never-
failing flow of the best quality of
food from America to our troops in
Europe.
SS NATE II SET
CANNED GOODS SITUATION.
The past week has seen no sign of
a movement in canned goods worthy
of notice in the distributive trades in
vegetables, fruits or fish. Prices have
been so established by Governmental
regulation on the actual cost basis
that there have been no changes in
values and neither buying nor selling
disposition noted. :
This is perhaps remarkable to one
not fully acquainted with the trade
sentiment and its sharp adherence to
the spirit of the Hoover plan, especi-
ally in the tace of the peace talk, that
under .other conditions would have
caused a high fever in trade circles.
With everyone scantily supplied with
the staples and Uncle Sam known to
have an immense supply for military
needs, the prospect of bringing the
boys home again would suggest that
this stock would be dumped on the
market. But no such feeling has ap-
peared, save in talk, and everyone has
such confidence in Mr. Hoover as to
the ultimate treatment of the trade—
this season or next—that no one
seems d.sturbed. Besides, no one ex-
pects the boys home before another
crop and pack are occupying the cen-
ter of the stage.
There was a little flurry in the to-
mato market, when known holders
showed a disposition to weaken on
No. 2s and offered them in New York
at Baltimore prices. But it came to
nothing of consequence. Everyone
with goods proposes to keep them
for legitimate trade needs and there
has not yet been discovered any way
to profiteer on them without getting
into trouble. Southern packers are
reluctant to let go the rebates re-
quired, where they have found their
costs less than had been anticipated,
but an occasional recession appears.
The same rule is also gradually chang-
ing prices upward—or will when any-
one does any buying—by reason of
the selling out of low cost stuff and
forcing higher cost goods into the
market. But even higher cost goods
are not plentiful.
THE NEW SUGAR RATION.
The sugar situation has changed
and the Food Administration has
made good its promise to increase the
household allowance. The sugar
ration went to three pounds per per-
son on Nov. 1—just the right time,
too, with Thanksgiving at hand and.
Christmas coming.
The American public met the sugar
shortage in good spirit. The men
did little grumbling over the level
teaspoon, and the women went right
on canning without sugar and using
syrup :‘to stretch the two pound al-
lowance. This patriotic conservation
on the part of households, and the
cutting down of the allowance to
manufacturers have helped to make
the increased ration possible. Then,
too, the new crop of beet sugar is
moving rapidly and railway conditions
have improved.
While the new three-pound ration
eases the household situation, it per-
mits no extravagance with the sugar
spoon. The house-keeper who has
faithfully adhered to the two-pound
ration will know just what to do
a ORE
with this extra pound. She will take
care of the apples and cranberries
now available or sweeten the sugar-
less fruit canned during the summer,
and, above all, create a stock for
Thanksgiving and Christmas. The
good manager will find this all the
eas‘er on account of the change in
the regulations which permits. the
purchase at one time of the monthly
allowance for the entire family.
Sober-minded Republicans are rec-
ognizing that organization of House
and Senate will not be automatic.
On the contrary, it is a bit of a prob-
lem. This is particularly the case
with the Senate, where the much-
heralded “majority of two” includes
not only Senator Nelson, who had
the President’s endorsement, but also
the unpredictable and pestiferous La
Follette, whose defection would leave
an exact balance of parties. Here is
one more chance for the new har-
mony. Gossip concerning the Speak-
ership points towards Gillett of Mass-
achusetts. This is not due solely to
Representative Mann’s state of health;
it is a confession that the Republicans
must put their best foot forward if
_they are to crown their remarkable
victories of last Tuesday by a great-
er one in 1920. But the real test of
their quality is that which ex-Presi-
dent Taft is promptly setting before
them: their willingness to co-operate
with President Wilson in “a policy
in the interest of the country and the
world.” They have been returned
to power in one branch of the Gov-
ernment upon their inistence that
they are more Wilsonian than the
Democrats. We shall see how sin-
cere they are in this. Any attempt
to upset the general lines of the Pres-
ident’s programme for peace and the
reconstitution of Europe will upset
their own plans for a continuance in
office.
secant ieee eer
“Once he was a captain, Now he’s
just .an ordinary business man,”
writes a discontented wife who ques-
tions whether women will be satis-
fied, after the war, to view in civilian
clothes what was so beauteous in
khaki. Having once been an offi-
cer’s wife and seen those along the
way bow down before his leather
leggings, it is a good deal to ask of
mortal woman that she resume her
status of book-keeper’s consort. The
worst of it is, that the husband is of-
ten glad enough to become his former
uninteresting self. Though he charged
as knightlike as any, he will confess
that he never knew there was so much
happiness in a peaceful ledger. He
embraces oblivion. He has had all
the war he wants. He has tracked
the glamour of battle to its burrow,
and all he asks now is to forget the
muddy end of that chase, He has
been inoculated for restlessness, and
feels that he will not need another
treatment as long as he lives. Will
the adventurous spirit, then, be kept
alive by women, and since we are to
have no more wars, will they find
some other way of gratifying that
craving which hurried the world’s
manhood to the fields of France?
War has been, and when it goes
something must take its place.
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November 13, 1918
MICHIGAN TRADESMAN
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Footwear Appeals Appropriate To
Thanksgiving.
Written for the Tradesman.
It is not too early for the retail
shoe dealer to begin now laying his
plans to round up a lot of business
during the week preceding our
national Thanksgiving Day.
This year we should have a great
and memorable Thanksgiving Day.
Thanksgiving Day, 1917, was a time
of natural and inevitable depression
in this country.
During the fall of 1917 the morale
of the Allies was perhaps at the low-
est point. The collapse of Russia
and the heavy sinkings of Germany’s
damnable U-boats combined ‘to make
the outlook rather desperate for civ-
‘lized peoples throughout the world.
But this year it is far different.
The enemy is broken and on the run,
and if his boasted military machine
hasn’t been smashed to smithereens
by the time this article appears in
print, all the world knows that it is
foredoomed; and everybody in Amer-
ica and Allied countries who believe
in honor and decency and justice and
the lesser amenities can look up and
thank whatever Authority he rever-
ences that the Hun is going to get
his “due recompense of reward” here
and now.
But this article started out to be
a practical little talk to shoe dealers.
It manifests a disposition to meander.
Merchants handling wear goods of
all kinds are making more and more
of special days, holidays, and extra
usual periods—finding in them occa-
sions and opportunities for pushing
the sale of merchandise.
The enterprising shoe dealer can-
not afford to overlook his Thanksgiv-
ing opportunity.
The return of Thanksgiving Day
suggests to many peoples’ minds de-
ferred shoe needs.
They have been getting along
somehow with shoes that are pretty
well worn, quite shabby, or altogether
passe.
It has perhaps been in their minds
to buy new ones; but they have
postponed so doing.
But the holiday brings to mind the
thought that everybody ‘is going to
dress up.
But in order to be dressed up, one
must have suitable footwear.
The Thanksgiving Announcement.
Dealers who are alert to the trade
possibilities of this occasion are care-
ful to prepare shoe announcements
for the newspapers.
“Thanksgiving Footwear’ is a
phrase that has been used to good
effect, linki€g up as it does, the two
ideas in a single phrase,
A suitable border and appropriate
illustrative features should be used—
and what could be more appropriate
than a reproduction of the festive
bird indelibly associated with the
return of this gladsome occasion?
But such words, phrases, designs,
or illustrations as concern the occa-
sion primarily are, to be sure, inci-
dental to the main purpose of the
announcement which is to feature
particular styles, classes, or kinds of
footwear.
These should be illustrated and
priced, and accompanied by the appeal
to buy now,
In order to get the maximum bene-
fit from the occasion, “A Sale of
Thanksgiving Footwear,” from one
to two weeks in extent preceding the
day, should be planned and featured
in one’s advertising.
Thanksgiving footwear needs are
as wide as classes of people who re-.
quire shoes, including as they do
little tots, children, boys, misses, men
and women.
The Thanksgiving Trim.
Along with the special newspaper
announcements featuring such activ-
ities of the shoe store, there should
be some special trim backing up the
newspaper campaign.
Of recent years many progressive
city shoe dealers have been staging
some very effective Thanksgiving
trims.
Good ideas anent appropriate
Thanksgiving treatments of one’s
windows are thick as autumn leaves.
Backgrounds from simple, inexpen-
sive crepe paper effects to the more
elaborate ones (printed in colors or
specially painted) may be used; also
silhouettes and papier mache figures,
and especially farm products—pump-
kins, corn, vegetables, or fruit.
The gastronomic associations of
the day seem inevitable in this coun-
try; consequently such accessories,
backgrounds, illustrations, or actual
specimens of these edible fruits of
the soil are appropriate and telling.
The writer recalls a certain shoe
dealer in his commuinty who last
year made a scoop on his competi-
tors by securing and displaying in his
window a magnificent specimen of
the pumpkin family. It weighed 122
pounds, was fully two feet in diame-
ter, and almost perfect in symmetry
and color. On a placard attached to
the pumpkin was this statement:
“Farmer patrons of the store buying
a pair of shoes for themselves or any
member of their family during this
Thanksgiving Sale, will receive from
us an envelope containing some of
seed of this giant pumpkin.”
Cid McKay.
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“THE popularity of HON-
ORBILT SHOES gives
you a big advantage. People
know their sterling quality, and
the question of value is never
raised.
Sales are made quickly and
profitably because of the splen-
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F. Mayer Boot & Shoe Co.
Milwaukee, Wis.
mges
A $4.00 Welt
ORDER TO-DAY—SHIPMENT AT ONCE.
Grand Rapids, Mich.
Pa || Laer
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R. K. L.
Victory Shoe
Tan and Black. Heavy enough for any work—Light
enough for semi-dress.
Made of vegetable tanned upper leather, gain insole, first grade outsole with
a rubber slip sole. A shoe for every wear.
No. 8733—Dark Chocolate Blucher Welt, D and E, Sizes 5 to 11.
No. 8734—Black Blucher Welt, D and E, Sizes 5 to 11.
Price....... $4.00
Pric@.. secs.
Rindge, Kalmbach, Logie Company
R. K. L.
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10
THE IDOL HAS FALLEN.
Foch Has Extinguished the Myth of
the Superman,
Written for the Tradesman.
The Prussian idol has fallen, and
great was the fail thereof.
The horrible world-nightmare—the
strange hallucination of half a cen-
tury—has at length been broken.
Ta ha, amazing! the gilded, decor-
ated, dreaded, swaggering superman
has fallen from his high estate. He
was a man of straw.
Let the news thereof be heralded
to the ends of the earth that all the
people of every clime may know the
glad tidings and rejoice.
Last of all to conceive the truth
(as might be expected) the colossal
fall of the pseudo-superman is now
being dimly apprehended by _ the
Teuton himself. Eventually the truth
with all its implications will soak in.
French, English, American, Belgian,
Italian, Serbian, and Greek bayonets
are prodding it in through the pores
of his body; in his ears it is being
dinned by the roar and thunder of
cannon of all calibers up to our 16
inch naval guns; through his nostrils
it is being conveyed by attenuated
poison gas.
The proud Prussian military ma-
chine, which was stealthily, patiently,
and laboriously built up through
forty years of unrelenting effort, is
now broken, smashed, utterly demol-
ished. The rattle of the massive
sword that once made all Europe
tremble has dwindled to a tiny and
contemptible clatter.
The Prussian dream of world-dom-
inion that so long enthralled the mind
of Potsdam junkerdom has_ been
rudely shattered by the entente
forces under the command .of Gen-
eralissimo- Ferdinand Foch, the peer-
less military genius of the twentieth
century.
The Myth Analyzed. -
Now that the myth of the super-
man is universally discredited, let us
take up the gaudy garmentry in
which it was appareled and see what
sort of a poor investiture it was that
so long fooled the world.
The superman thesis as set forth
by the German was that, as a man,
the German stands head and should-
ers above other men. He admitted
that he was a little less than God
(his German God), but more than
man he convinced himself in thinking
he must surely be, for he excelled all
others (in his own estimation).
Having a slow, methodical mind, the
superman was at pains to set forth
for the enlightenment and edification
of the whole world the several items
of his own alleged superiority.
First, he fancied himself superior
to other men in courage. He could
fight, and he was proud of it.. As a
lad he was trained to fight in his
gymnasiums, As a university student
he practised dueling, and gloated
over his facial scars. Military train-
ing was a part of his discipline. From
earliest childhood he was taught to
love the sword. Professors in his
schools and pastors in his pulpits
justified and glorified wars—especi-
ally successful wars, and more partic-
TE
MICHIGAN TRADESMAN
ularly wars in which the Fatherland
had conquered their enemies, extend-
ed their territory, enriched the state
coffers through indemnities, and
brought under their dominion vassal
nations. These things must have
been right in themselves, for thereby
the glory of imperial Germany had
been realized. To deplore or repu-
diate war, or to minimize the benefits
thereof, was worse than stupidity and
cowardice, it was treason, for the
loyal subject must think as the kaiser
thought, and the kaiser was a man of
war. Moreover the great satelites
that revolved about the imperial sun
were of the same mind:to them also
war was glory and honor and power
and dominion and eternal right, both
in heaven and on earth.
Of the truer and higher type of
courage—moral courage—the self-
deluded and shallow superman knew
nothing and cared less. To his mind
the quality that appealed with irre-
sistible charm was that of physical
courage. To attain it, he must be
deaf to mercy and immune from pity.
Hence he must be ruthless in warfare.
So taught the kaiser’s military staff.
So reasoned the masters of German
philosophy. So echoed the professors
of their colleges and universities. So
prated their pastors from their pulpits.
Ruthlessness breaks down the ene-
my’s morale and thus makes for effi-
ciency in warfare. Hence Zeppelin
raids over Paris and London, the
bombardment of unfortified coast
towns, the unrestricted U-boat cru-
sade, looting, rape, wanton destruc-
tion, poison gas, and all other means
of warfare—some of which are so
mean and vile and contemptible as
to bring the flush of shame to devils
in hell.
All these things the superman in
his code verily believed were the
marks of superior courage. In the
doing of them he _ gloated. Such
things were not accidental and occa-
sional, nor were they the acts of ir-
responsible individuals: they were
deliberate acts, done whenever and
wherever it was possible, and done
at the command of superior officers.
They constituted an integral part of
the superman’s accredited code of
warfare. And on the person of the
superman, as he went forth in the
discharge of his courageous duties,
was the blasphemous alibi of the
famous celluloid slips which the
goosestepping dupe was supposed to
present at the judgment bar of God.
Beyond this human presumption and
depravity cannot pass; lower thar.
this human devilishness cannot sink.
By the side of the courageous Hun
Superman Goethe’s Mephistopheles.
Shakespeare’s Iago, and Milton’s
Satan are the merest tyros in diaboli-
cal cunning and hellish predilections.
In skill, no less than courage, the
superman believed himself to excel.
He was not only a skillful and invin-
cible fighter, he was a t’reless investi-
gator. He had a genius for invention
and an infinite capacity for adapting.
This transcendent mentality vouch-
safed to the German by his German
God eventuated in the production of
kultur, a distinctly Teutonic super-
virtue. It was not encyclopedic
November 13, 1918
Be sure you have sizes of
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Combinations
IN STOCK
Men's “Bullseye’’ Red with Red Leather
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Men’s “Bullseye’’ Black with Black
Horse Hide Tops, 12inch ......... 3.85
Men’s “Hood Soo’ Black with Black
Horse Hide Tops, 7% inch.......... 2.90
Boys’ “Old Colony’’ Gum Over and Horse Hide Tops, 734 inch @. sa $2.15
Weuthe of ame 7% inch @:..:..--. 2-2-5223 e os ee eee 1.80
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An Ideal Combination of STYLE, MA-
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The “Bertsch” Goodyear Welt
Shoes for Men
They are the BUSINESS GETTERS in most
every store where they are handled.
Medium priced lines are replacing the higher
priced shoes. That’s why our sales have shown
such a wonderful increase during the last few
years.
The Bertsch line will be a BUSINESS GETTER
for you. If you are not now handling it order
samples or write for salesman to stop when he is
near you. No obligation.
Herold-Bertsch Shoe Co.
Manufacturers of Serviceable Footwear § GRAND RAPIDS, MICH.
Ne en ne ee aS TT SE LTT ST LS I TET IO AT IIT AN TT ENT
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November 18, 1918
knowledge, it was knowledge assim-
ilated, sublimated, lifted up to new
levels. It was the peculiar and price-:
less contribution of Germany to the
world. It might be seductively me-
diated to the world through German-
ized methods of education; and so,
prior to 1914, there were propagand-
ists in many lands preparing the peo-
ples for the coming of the kingdom
of kultur. But the one most highly
prized medium for the distribution
of kultur throughout the world was
the sword.
The raw materials of earth were for
the superman, for could. he not make
better products of them than lesser
mortals? For the same reason he
conceived the markets of the world
to his and for him. Therefore would
he capture them by fair means or foul.
A place in the sun he would have—
a vast, ever expanding place, com-
mensurate with his growing import-
ance and expanding prestige. To
possess himself of this coveted place
he must wage a great and unprece-
dented war. He must invade the
territories of surrounding countries,
subdue and crush such powers (large
or small) as presumed to stand be-
tween him and his dream of world
dominion. So, upon the perfection
of his mil'tary machine, the superman
focussed his skill; to it he bent the
fully mobilized brains of his people.
The student of history will search
in vain for a more perfect illustra-
tion of singleness of purpose on the
part of a great nation. The super-
man was obsessed by a desire to
dominate.
Also in the matter of diplomacy
the superman arrogated to himself
a shrewdness above all others. His
spy system had headquarters in Lon-
don, Paris and New York. Starting
in Berlin, it ran to the orient and to
the occident. In every country both
large and small its ramification ex-
tended to the smallest and most in-
sular hamlet. Of all that men were
doing under the sun, saying, or even
thinking—the superman had knowl-
edge. And behold the system! was
it not wonderful?
It amused and interested the. great
high priests of kultur—the accredited
and titular leaders of supermen— to
consider the efficacy of their super-
diplomacy, and the beneficent uses
to which they meant to put it. By
means of it they proposed to pit this
power against that one; to embroil
the silly, infra-peoples of the world
amongst themselves, so that the
nation of supermen, aided by their
allies (whom by no manner of means
did they regard as their equals in
any sense), could crush their enemies
one at atime. To the sluggish brain
of the ivory-domed superman, the
whole arrangement was dead easy.
And so the superman not only tickled
his ear by rattling his sword, but he
beguiled himself prodigiously by the
contemplation of his achievements in
the realm of diplomacy.
And if anybody on earth wanted
any further proof of the truth of the
superman’s contention, let him but
consider the superman’s equipment!
His rifles, machine guns, and field
MICHIGAN TRADESMAN
pieces were as the sands of the sea-
shore for multidue; and great ammu-
nition dumps he had piled up against
his day of need. There were Zeppe-
lins and enormous howitzers; there
were submarines and airplanes and
the long-ranged super-gun. Enor-
mous provisions for soldiers and civ-
ilians alike he had laid by for such
a time as he might choose to jump
at the throat of an _ unsuspecting
world.
Supported by such _ indisputable
proofs, would any man dare dispute
the superman’s claim for superiority?
Certainly not, averred the superman:
the German was invincible. His
armies could not be beaten. His
sword must prevail. The God of
heaven might bear rule in celestial
regions, but on earth among men, the
superman must rule, for the good
German God had put all things under
his feet,
Therefore, being superman, he was
right, for “might made right.” The
earth was his, and the fullness thereof,
He was the God-appointed custodian
of kultur. Hence to lord it over men
of lesser mold, to levy taxes and in-
demnities upon them at pleasure, to
drive them as slaves into his own
land, to ravish their wives and daugh-
ters, to bayonet their babes, to bully,
starve, maim and kill their boys and
men, to loot their homes and public
buildings, to reduce cathedrals to
heaps of rubble and level fair cities
to the ground, to cut down fruitful
vineyards and orchards, and poison
the earth, the water and the air, to
sweep over the land as a veritable-
besom of destruction—this was priv-
ilege of the superman; nay, it was
more than a privilege—it was his duty.
To that end he had been called into
the world and endowed with the high
qualities of supermentality; for that
very purpose he had come to his high
estate!
Such was the philosophy of the
wooden-headed Hun; such was the
diabolical conceit of the ivory domed
superman! In the contemplation of
his kultur he blew out a mental cyl-
inder head; in the perfection of his
base designs on humanity, he degen-
erated into an arch-fiend. Having
thus deceived himself, he succeeded
in fooling others; and so for his
little day the superman rattled his
sword and swaggered.
But his day is gone; ditto his swag-
ger. The superman myth is exploded
for all time. In courage, skill, diploma-
cy, and equipment the Allies have sur-
passed the superman. The super-
man’s navy hides like a rat in a hole,
and dares not come out; the super-
man’s army runs like a yellow cur
that’s had enough. The proud habil-
‘ments of the superman conceit has
been torn to tatters, and the mean,
contemptible, degenerate nakedness
of the alleged superman has shocked
the civilized world.
For a thousand years intelligent
men the world over will smile when
the phrase superman is mentioned,
for the word is synomymous with
Ichabod. Ferdinand Foch has elici-
ted the yell from the yellow super-
man. Charles Lloyd Garrison.
Patriotism Paints a Trunk.
“At about this time I had intended,”
said the cheerful man, “to buy myself
a new trunk, my old trunk beginning
to look rather shabby.
“But when I came to look the old
trunk over I found that it was still
rugged and serviceable, and so the
money with which I had intended to
buy a trunk I diverted to a Liberty
bond.
“T did, however, blow myself to a
can of paint, and with that I painted
the old trunk, making it look almost
as good as new. So now I have an
entirely respectable trunk and a Lib-
erty bond besides.”
>.
A cynic is a person who knows
the price of everything and the value
of nothing.
Fire Insurance
On all kinds of stock and building
written by us at a discount of
twenty-five per cent from the board
rate with an additional discount of
five per cent if paid inside of twenty
days from the date of policy. For
the best merchants in the state.
No Membership Fee Charges
Our Responsibility Over
$2,000,000
Michigan Shoe Dealers Mutual
Fire Insurance Company
Fremont, Mich.
Write us for further information.
il
YN ae Lae
139-141M
SL ay 5
2PAND RAPIDS 4
Signs of the Times
Are
Electric Signs
Progressive merchants and manufac-
turers now realize the value of Electric
Advertising.
We furnish you with sketches, prices
and operating cost for the asking.
THE POWER CO.
Bell M 797 Citizens 4261
The United Agency System of
Improved Credit Service
Unirep A\Gency
ACCURATE - RELIABLE
UP-TO-DATE
CREDIT INFORMATION
GENERAL RATING BOOKS
now ready containing 1,750,000
names—fully rated—no blanks—
EIGHT POINTS of vital credit
information on each name.
Superior Special Reporting Service
Further details by addressing
GENERAL OFFICES
CHICAGO, : ILLINOIS
Gunther Bldg. - 1018-24 S. Wabash Avenue
LIBERTY BELL
BOOT
7599— Women's Chocolate Vici Kid, Imitation Tip, 8 inch, Polish
Leather, Louis Heel, Welt, B, C and D, 3-8................ $6.50
HIRTH-KRAUSE CO.
Hide to Shoe.
Grand Rapids,
Michigan
MICHIGAN TRADESMAN
November 13, 1918
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No Reason To Fear Anything Ap-
proaching Disaster,
Written for the Tradesman.
Now that the Fourth Liberty loan
has gone “over the top” it is fitting
that credit should be given’ where
credit is due.
Those who stand foremost among
those deserving. of praise are the mil-
lions of subscribers for their volun-
tary purchase of the largest single
issue of Government bonds in the
history of the world. It was not
done because of our boasted wealth
of two hundred and fifty billions and,
therefore, an easy task. It was
done, because, in a feeling of pure
patriotism, our citizens fitted their
financial matters to the needs of the
Government. —___-
Creditors Receive Twenty Per Cent.
Petoskey, Nov. 12—In closing out
the J. E. Martin grocery stock, I
received $581.07 from the sale of the
stock, $176.25 from the fixtures and
$185 from bills receivable, making a
total of $942.30. I have thus been
able to pay the creditors a 20 per
cent. dividend. Leon Loeff.
It is a good thing for the cause of
religion that not all persons who
think they could pireach have the
nerve to try it.
15
Recommend Douglas
To Your Exacting Trade
It is all to your advantage to
push guaranteed and advertised
brands such as Douglas Oil and
Douglas Corn Starch.
It saves you selling effort be-
cause your customers recognize the
name and respect the quality it
Made from the represents.
BAY Heart of the Corn
alone
You are relieved as to all re-
sponsibility concerning this quality.
This is ably carried by the Douglas
Company.
we | a Further, such presold goods of
{= standardized quality protect you
against loss. No marked-down sales
needed to get rid of unsalable or unsatisfactory products,
no necessity for carrying a stock of burdensome size.
Douglas Oil
Douglas Corn Starch
National Selling Campaign
The 10,000,000 selling campaign which is keeping the
best trade of America awake to the advantages of these
two splendid products is now in full blast.
All the popular national publications are carrying big,
striking advertisements of Douglas Oil and Douglas Corn
Starch. Watch the Saturday Evening Post, Ladies’ Home
Journal, Good Housekeeping and about every other
magazine or weekly of big circulation and you will see
these handsome Douglas Salesmen, which will keep at
work without let-up selling Douglas Corn Products to
all America.
Recommend It to Your Trade
Fill the orders of your best trade
with Douglas Oil.
It can be used with perfect suc-
cess for every cooking purpose—
shortening, frying, seasoning. Users
like it better than olive oil for
salads regardless of cost, which is
so much less.
Remember, the Government re-
quests the use of corn in every
possible form. And that there are
no more useful and economical
forms than Douglas Oil for salads
and cooking, and Douglas Corn
Starch for general use.
DOUGLAS COMPANY, Cedar Rapids, Iowa
Manufacturers of Corn Products
16
MICHIGAN TRADESMAN
November 13, 1918
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Michigan Retail Dry Goods Association.
President—D. M. Christian, Owosso.
First Vice-President—George J. Dratz,
Muskegon.
Second Vice-President—H. G. Wend-
land, Bay City.
Secretary-Treasurer—J. W.
Lansing.
Knapp,
Shifting of Help in Retail Stores.
Although the retail dry goods trade
of the country has agreed with the
Council of National Defense not to
employ more help during the Christ-
mas season than they have in their
establishments on an average
throughout the year, many of the
local department stores are finding
it difficult even to maintain their
forces up to that average. At the
same time the standard of efficiency
of the help now available is said not
to be as high as it might be. This
is true not necessarily because of
any lack of inherent ability on the
part of these girls and women, but
rather because of their inexperience.
“T do not believe,” said the head
of a representative New York de-
partment store, “that we have ever
in all our history had such a high
percentage of inexperienced girls and
women behind our counters. Though
it is perhaps true that many of these
sales-people are of a keener intel-
ligence, are more educated, and per-
haps have a higher degree of refine-
ment than had the average run of
our help before the war, until they
have become more versed in the ways
of salesmanship, not from talks and
books and the many meetings we hold
for their benefit, but from actual ex-
perience, and until they are more
familiar with such minor and purely
mechanical details as are involved in
the mere clerical work behind all
sales, they cannot render as efficient
service to the public and to us as we
would like. Therefore we hope that
the public this year, more than at any
other Christmas season in the past,
will bear with us. In this connection
I might add that the public will be do-
ing themselves no less than us a great
service by heeding the many appeals
for early Christmas shopping.
“T know of one store in town
which not long ago lost about 500 of
its sales girls over night. Such a
thing would be a serious matter at any
time and under any conditions, but
just at the approach of the fall season
and the holiday trade, with the scarci-
ty of help as acute as it is now, it
amounts almost to a calamity. So
large a number of employes cannot
be replaced in a day, or for that mat-
ter in a week, and certainly they
cannot be replaced under the present
conditions with experienced workers.
In such cases as this girls 14 and 15
years old who never worked before
are taken on, although those who left
and whose places must be filled were
probably most of them fullgrown
women with at least some experience
to back them up. We have, right in
our own store, many such girls. Be-
fore the war, girls of this age and
even older were glad to start in as
cash girls at $3.50 a week and work
up gradually. To-day they turn up
their noses at being called “cash
girls,” and even thé $7 and $8 a week
we now pay these girls for this
work does not overwhelm them any.
We must advance them rapidly to
still higher wages or lose them almost
before they are thoroughly familiar
with our ways of doing things.
“Although the popular belief is that
the Government is drawing retail
help away from the stores, this is
not altogether true. It works indi-
rectly. Retailers lose most of their
help to offices from which girls
have gone to take up Government
work. For instance, posters were
displayed recently all over the city
proclaiming that the Government
wanted thousands of girl typists.
A salary of $1,100 yearly was to be
paid, and it was. said that this
would be increased in a very short
time to $1,200. A knowledge of
stenography was not required. As
a rule, however, girls in department
stores would not be able to pass the
requirements for filling these posi-
tions with the Government until
they had had some greater experi-
ence with typewriters. But office
girls throughout the city respond-
ed to the posters, leaving $14, $16
and $18 a week jobs for the better-
paying Washington work. With the
ensuing crying need for office girls,
it was not difficult for sales girls
and even cash girls with almost no
typewriting experience to get these
better-paying office jobs. In this
way the retailers of the city lost a
good many of their young sales
girls, cash girls and quite a few who
had been in the business for several
years. The larger salary and the
greater dignity of being an _ office
girl, and therefore a business woman,
are too great temptations to be put
aside. Is it any wonder that, ‘under
these circumstances we are finding it
dificult simply to maintain our force
up to the average number of employes
working throughout the year?
“As for errand boys, they are entire-
ly of the past. They are simply not
obtainable, that is all. One might
just as well stop trying to get boys.
We are taking on for much of this
work old men, who, perhaps, are not
able to do very much and who would
be glad of an opportunity to earn a
little something. They are paid
about $14 a week, the work is light
and easy, and it is something for
them to do and to earn. This is
several times as much as we used to
pay boys in normal times who did
considerably more work and did it
faster. Still this salary is not enough
to attract and hold boys to-day.
“It is in times like these that the
stores which have been able to get
the good will of their employes will
reap their harvests. The employer
who keeps in close personal touch
with his help, who takes an interest
in their affairs and, if occasion arises,
gives them a little help, is the one
who is going to be the least dis-
turbed of any with the help question
during these times of shifting work-
ers.”
—_ 22.
Brevities For Busy Storekeepers.
Written for the Tradesman.
Too many merchants have uncon-
sciously acquired the “yes but” atti-
tude. Their salespeople come to them
with suggestions, and then it’s, “yes,
but—” and the tentative idea is
squelched as with a bucket of cold
water. Instead of the “yes but” atti-
tude, try the “why not” attitude; in
other words encourage your allies by
trying their ideas out in a tentative
way, even if you are doubtful at the
beginning.
The business that to-day is standing
still, isn’t really holding its own, for
the whole world of business is mov-
ing forward; and for a given merchant
to mark time, is really to get behind.
The only way you can hold your rela-
tive own is to move forward as fast
as the business world about you; and
to really get ahead, means to speed
up and pass the average fellow.
Good, snappy advertising and good,
snappy salesmanship both depend, in
a measure, upon what may be termed
a sense of news values; that is they
concern themselves about interesting
things in merchandise; they get at the
human-interest story connected with
their process of manufacture, or the
manner in which the materials are
NG
"
Ask about our way
BARLOW BROS. Grand Rapids, Mich.
SCT ETE
ETE ETTTE INLET AT
TOQUE
aii
paid for world freedom.
ili
CUT LOOSE NOW AND
MAKE REAL MONEY-PROFITS
We reduce stocks to a profitable advantage
Sixteen years conducting Trade Building, Stock Re-
duction and complete Closing-out. Advertising
Special Sale Campaigns. We have a record of hav-
ing closed out stocks of merchandise netting more
than 100 cents and better.
ALL SIZE STUCKS HANDLED
Harper's Service is endorsed by wholesale houses,
such as Cluett, Peabody & Co., Keith Bros. & Co.
and many others. For particulars mention size of
stock and object of sale.
Closing out $15,000 clothing stock for
Landis & Nelson, Miami, Arizona. Sales
started Oct 7. Opening day sales $4,193.
C. N. HARPER & COMPANY, Inc.
905 Marquette Building, CHICAGO, ILL.
We are manufacturers of TRIMMED AND
UNTRIMMED HATS for Ladies, Misses and
Children, especially adapted to the general
store trade. Trial order solicited.
CORL, KNOTT & CO.. Ltd.
Corner Commerce Ave. and Island St.
Grand Rapids, Mich.
The Goods!
Net Prices!
When you receive
“OUR DRUM MER”
catalogue regularly you
always have dependable
answers to these two
important questions:
What is the lowest net
price at which | can buy
goods?
Where can I get the
goods?
Items listed in this
catalogue have the goods
behind them.
The prices are net and
are guaranteed for the
time the catalogue is in
force.
Butler Brothers
Exclusive Wholesalers of
General Merchandise
New York Chicago
St. Louis Minneapolis
Dallas
BE A VOLUNTEER
TO THE
Patriotic War Fund
The boys aren't home and we must give and give until the price is
Let’s go as the boys say when they go over.
Let's go for freedom and humanity.
The “War Funds” are for our citizens who went to war for us at
home, to fight for ‘World Freedom.”’
This space donated to thc cause of Michigan Patriotic War Fund by
PAUL STEKETEE & SONS
WHOLESALE DRY GOODS
TT Ty
HUTA
GRAND RAPIDS, MICH.
November 13, 1918
discovered, mined, produced, trans-
ported, and the like.
The dealer who hasn’t a nearby
competitor may easily fall into the
mistake of supposing that he is with-
out effective competition. He isn’t—
not in this day of the mail order
house and the aggressive big town
store that’s reaching out into the
least ramification of its trade zone.
The best plan is just to assume that
competition is universal and constant;
and that the only way to get one’s
share of the business is just to keep
up to_a high level of store service.
The house that makes a hit with the
average merchant, is the house that
seems anxious not only to sell the
goods in the first place, but just as
anxious to see the dealer make a
quick turnover so he can buy more
goods. And there are plenty of
houses of this kind—houses that go
in for a constructive policy; and their
aim is to try to make every dealer
to whom they sell a better merchant.
Know these people, and cultivate their
friendship; for thereby both you and
they will prosper.
Most every one of us doubtless
imagines at times that his problems
are the knottiest ever, his difficulties
the greatest, and his discouragements
the worst that could be imagined. But
the truth is there isn’t any place any-
where on this mundane sphere alto-
gether exempt from problems, diffi
culties, and discouragements.
Psychologist who have looked into
the matter, inform us that there is
more force in under-statement than
in over-statement. But in spite of
MICHIGAN TRADESMAN
this fact some dealers cling to the old
idea of exaggeration, or moderate
falsification, both in their newspaper
advertising and in the salesmanship
that goes on in their stores.
As a war time conservation measure
the merchant ought to guard his credit
with special care from now on; for
there may come a time when you will
want a favor from your house—a big
concession in view of a_ big local
opportunity for cleaning up a lot of
money; if your credit isn’t A-1, that
coveted concession will not be grant-
ed, :
Confidence in the merchandise one
sells—not blind faith, mind you, based
on heresay; but well-grounded confi-
dence, resting on assured knowledge
of the lines—is a subtle force in both
advertising and selling.
There are times and occasions when
a merchant finds himself in special
need of favors and concessions from
those of whom he buys; and then it
comes to him suddenly that his record
of past dealings with such a house
(or houses) is going to be studied in
the light of his request.
One can not succeed in business,
even in war times, without advertis-
ing. Some merchants seem to think
that unusual conditions which have
come about as a result of the war
justify them in cutting their advertis-
ing appropriations, neglecting the
preparation of copy, providing them-
selves with fresh illustrative matter
for announcements, and the like. It’s
a big mistake. Keep up your adver-
tising.
Resist the temptation that comes
with the wily salesman who would
overload you with merchandise of cer-
tain kinds; and learn to make proper
discount for the unconscious inven-
tion of his imagination in explaining
the alleged merits of new things
about which you know little (and
which, if the truth were known, it
may be he knows as little as you.)
His game is, of course to sell all he
can; but it’s yours to buy only what
you can sell.
One of the easiest things in the
world for anybody in most any line
of human endeavor to do, is to get
into a rut, to follow the beaten paths,
to think in the same old terms. This
is probably because we are creatures
of almost incurable habit-forming
tendencies. But the success of a re-
tail business depends largely upon
one’s ability to free himself from
this tendency, and so maintaining a
growing, expanding, advancing view.
The ideal store service seeks to
eliminate mistakes in so far as it is
possible to avoid them; but an abso-
lutely errorless store system is an
ideal which hasn’t as yet been realized
on this planet. These errors in service
include pretty much everything from
some clerk’s failure to charge an im-
portant item of merchandise tq the
delivery system’s failure to get the
merchandise delivered to some _ par-
ticular party on time. When a mis-
take occurs (and becomes known),
find out who is responsible for it,
and how it happened to occur; then
oil up your system so it wont happen
again.
The small dealer may not have as
1?
big a pull with the distant house as
the larger retailing concern, his place
of business may not be so large and
well appointed, his windows not so
showy, and he may not be able to
cut the advertising splurge the big
fellow cuts; but one thing is dead
sure: he has just as good a chance as
any other merchant under the canopy
to treat his customers well, to truth-
fully represent merchandise, and to
build the solid basis of good-will in
the community in which he is lo-
cated.
Don’t talk retrenchment and false
economy in the presence of your cus-
tomers or in your advertising, and
not encourage them in talking along
these lines. During the fall and win-
ter of 1918-19 more money will doubt-
less be spent in practically every town
and city throughout the United States
than in any previous season. Crops
are good, the prices they are bringing
are the highest known, and all mills
and factories and production plants
of many kinds are running full blast.
The people have the money to buy,
and, if somebody doesn’t talk them
out of buying, they will spend freely.
The more nearly normal we can keep
the better it will be all
Frank Fenwick.
business,
around.
> 2-2
Seeing Them Made.
On the counters in one department
store are old-fashioned stereoscopes.
Through them customers may see
how the products which are on dis-
play are made or where they come
from. There are usually two to. three
customers waiting to “look.”
SERVICE
QUALITY
Why We Hold Semi-Annual Sales
When the present management assumed charge of the Grand Rapids Dry Goods Co., we decided that
we must adopt some expedient to enable us to keep in close touch with our customers, to the end that we
might be able to serve them most acceptably. This involved the adoption of some method of getting our
trade to visit the house at frequent intervals, so that we might meet every patron face to face, acquaint our-
selves with any peculiarity in his requirements and make our plans so complete as to preclude the necessity
of his looking elsewhere for any staple article in the dry goods line. After due consideration we concluded
that this purpose could be accomplished more satisfactorily through the medium of Special Sales, held twice
a year, than in any other way. Experience has demonstrated that these sales have been a forceful factor in
this company’s success. They have created a bond of confidence between retailers and this company which
has developed into a deep rooted and clear sense of our duty and service to the trade, besides enabling our cus-
tomers to pick up seasonable goods which they cannot obtain elsewhere or at any other time on any where
near as favorable terms. We make careful preparation for these sales many months in advance, so we are
always able to offer a complete assortment of good merchandise in: which Style, Quality, Value, Service and
Price are predominant features.
Our next semi-annual house sale will be held the week of December 2 to 6, inclusive.
GRAND RAPIDS DRY GOODS CO.
Exclusively Wholesale Grand Rapids, Michigan
QUALITY
SERVICE
|
18
MICHIGAN TRADESMAN
November 13, 1918
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BUTTER, EGGS 4*» PROVIS
Michigan Poultry, Butter and Egg Asso-
ciation.
President—J. W. Lyons, Jackson.
Vice-President—Patrick Hurley, De-
troit.
Secretary and Treasurer—D. A. Bent-
ley, Saginaw.
Executive Committee—F. A. Johnson,
Detroit; H. L. Williams, Howell; C. J.
Chandler, Detroit.
Methods for Utilizing Apples Not
‘Worth Marketing.
Apple syrup is the latest product of
conservation due to the chemist. Af-
ter noting the large wastage in apple
orchards, due to scarcity of help or
unfavorable market prices, Dr. H. C.
Gore of the United States Bureau of
Chemistry has been experimenting
with apples, in the hope of discover-
ing some cheap and effective way of
conserving their food value without
involving too much manufacturing
and transportation. He announces
two methods which are recommended
to farmers generally and in some
measure to housewives.
As described by J. J. Willaman of
the American Chemical Society in a
recent report of that organization,
the first method is based on the well
known fact that when impure water
freezes, the ice becomes purer than
the original water. That is, the cry-
stals of ice, when forming, exclude
the impurities, so that the crystals are
almost pure water. It matters not
what the impurities are. For fruit
purpose the sugars, acids and flavor-
ing matter of cider are impurities, and
by freezing the cider these highly
desirable impurities will be concen-
trated in the mother liquor.
The cider is slowly and with con-
stant stirring subjected to a tempera-
ture below the freezing point; loose
crystals of ice soon form, until the
cider is “sugary” with them. The
whole mass is then dumped into a
rapidly revolving tub with perforated
sides, called a centrifuge. It is very
similar to the centrifugals used in
separating the molasses from the
granulated sugar in a sugar factory.
As a result of the centrifugal force,
the liquid portion of the cider is
thrown out of the perforations and is
caught in a surrounding drum, leav-
ing the crystals of ice in the tub. By
this process the cider becomes much
concentrated; in fact, the process is
continued until cider syrup is ob-
tained so concentrated in sugars and
acids that it will not spoil when bot-
tled, even without sterilizing. This
syrup can be economically shipped,
and is ready for dilution at any time
into a beverage, which, to the unin-
formed, “was fresh from the tree just
yesterday.”
This method obviously can be used
only in a factory, with machinery
available. The other way of utilizing
waste apples can, however, be very
effectively followed in the home. This
is a chemical. treatment, in contrast
to the purely mechanical treatment
of the first method. The cider is
boiled with calcium carbonate (ob-
tainable at any drug store as a pre-
cipitated chalk) to destroy the acid-
ity, and then boiled down to a syrup.
Three-fifths of an ounce of the pre-
cipated chalk is added to each gallon
of cider, and the latter boiled vigor-
ously for five minutes. This neutral-
izes the apple acids and converts
them into insoluble calcium salts,
which sink to the bottom of the ves-
sel. After standing about five hours,
preferably in tall containers, the
clear juice is poured off from the sedi-
ment in the bottom and boiled down
rapidly to a syrup, removing all
scum.
The syrup, then sufficiently con-
centrated, boils down at 220 degrees,
to about one-eighth the volume of
the original cider. It is now bottled
or put in mason jars for sterilizing.
Cotton plugs are placed in the bottles,
and rubbers and covers put on the
jars. The containers are submerged
up to their necks in water in a boiler
and heated at a boiling temperature
for 15 minutes. Sterilized corks are
immediately pressed into the bottles,
and the covers of the jars screwed on
tightly. If the whole outfit is allowed
to cool slowly, the little sediment in
the syrup will settle to the bottom
and leave a clear, bright, delightfully
“appley” syrup. This syrup contains
all the sugars and flavoring matters
of the cider, with the acidity removed.
It is thus a mild fruit product ob-
tained by a very simple chemical
process. It cannot be diluted to a
beverage successfully, as in this form
it is too flat in taste without any
acidity.
—_—2>2+——_—_
Agents Gets Water For Suffering
Rice.
One thousand acres of rice will be
carried over the emergency peak, with
a saving of about $135,000, as the
result of a survey of the rice situa-
tion made by the county agent of
Stanislaus county, Calif. A report
of this survey, showing the impera-
tive need of more water, was made
by the agent at a special session of
the County Council of Defense. The
remainder of the irrigation water in
the Modesto Irrigation District was
promised to the rice men by the dis-
trict directors as a result of the
agent’s report.
— ++
Two things will be found desirable
—make as few mistakes as possible
and then profit by the ones that are
made. |
Arsenate of Lead, Paris Green,
Arsenate of Calcium, Dry Lime Sulphur.
Our prices will interest you.
ReeJj & Cheney Company
Grand Rapids, Michigan
Do You Carry This
Sj Popular Flavor?
Customers expect to find
Mapleine |
in every grocery just the same as
sugar, coffee or any other staple i
in daily use. *
Order of your jobber or Louis i
Hiifer Co., 1205 Peoples Life Bidg.,
Chicago, Iil,
Crescent Mfg. Co
(M-289) Seattle, Wash.
Knox Sparkling Gelatine
A quick profit maker
A steady seller Weil advertised
Each package makes
FOUR PINTS of jelly
HARNESS OUR OWN MAKE
Hand or Machine Made
Out of No. | Oak feather. We guarantee them
absolutely satisfactory. If your dealer does not
handle them, write direct to us.
SHERWOOD HALL CO., LTD.
lonia Ave. and Louis St. Grand Rapids, Michigsn
the ‘Little Gem’’ Battery
Egg Tester
Write for catalogue and prices.
We have the best.
S. J. Fish Egg Tester Co., Jackson, Mich,
service PIQOWATY guauiry
Largest Produce and Fruit Dealers in Michigan
NUT No. 1 Cal. s.s. Walnuts, Fancy Mixed, Brazils—Tarragona
Almonds—French Walnuts.
SEVERE SHORTAGE—DON'T DELAY ORDERING -
M. Piowaty & Sons of Michigan
MAIN OFFICE, GRAND RAPIDS, MICH.
Branches: Saginaw, Bay City, Muskegon, Lansing, Jackson, Battle
Creek, Kalamazoo, Mich., South Bend and Elkhart, Ind.
WE BUY AND SELL
Beans, Potatoes, Onions, Apples, Clover Seed, Timothy Seed, Field
Seeds, Eggs. When you have goods for sale or wish to purchase
WRITE, WIRE OR TELEPHONE US.
Both Telephones 1217 Moseley Brothers, a one St aod Rae
Egg Candling Certificates
One must be used in every case of eggs sold by the merchant to ped-
dler, wholesaler or commission merchant. Not to do so is to subject the
seller to severe penalties. We can furnish these forms printed on both
sides, to conform to Government requirements, for $1 per 100, postage pre-
paid. Special prices in larger quantities.
TRADESMAN COMPANY +
GRAND RAPIDS
Successors to
FREIM ANN & CoO., ‘‘Northern Mich. Hide, Wool and Fur Co.”
BUYERS OF HIDES, WOOL, FUR, TALLOW, METAL,
RUBBER, OLD PAPER, GINSENG, BEESWAX AND IRON
WRITE FOR OUR PRICE LISTS BEFORE YOU SHIP.
Branch Office: 267 Grove St., Milwaukee, Wis.
730-732 East Front Street TRAVERSE CITY, MICHIGAN
ATTENTION, JOBBERS!
We are State Distributors for
Nut Spread Margarine
and have a few territories open for jobbers.
Write us at once for information or territory wanted.
The D. A. BENTLEY CO. 1 te
Butter, Eggs and Cheese Specialists SAGINAW, MICH.
| ete Buy We Store We Sell
GGS GGS GGS
We are always in the market to buy FRESH EGGS and fresh made
DAIRY BUTTER and PACKING STOCK. Shippers will find it to their
interests to communicate with us when seeking an outlet. We also offer
you our new modern facilities for the storing of such products for your own
account. Write us for rate schedules covering storage charges, etc. WE
SELL Egg Cases and Egg Case material of all kinds. Get our quotations.
KENT STORAGE COMPANY, Grand Rapids, Michigan
beeen eerste reser eaee =o aas OP raera ar tna ene en need
with this jelly than without it.
November 13, 1918
Expensive Watermelons.
A year ago the farmer who should
have come to ‘town with a load of
watermelons with the littlest in the
lot marked $1 and an ascending scale
all the way up according to size to
$3.50 would have been
something of a wild man. But it has
come to pass that people who must
have a watermelon are “paying the
price.” A melon that could ‘hiave
been bought for 35 cents in times
past now costs $1, and there is no use
to try and beat down the farmer,
This particular section of the coun-
try is caught “short” on watermelons,
and the tariff is the highest on record.
The farmers in the great melon-grow-
ing section around Camp Greene did
not go into the melon venture this
season, while the growers on the
famed bottom lands of the Catawba
planted a smaller crop than usual.
Then came a season of hot, dry
weather and the small crop was cut
still smaller, Charlotte people as a
rule cannot survive the summer with-
out a taste of the Catawba melon
tonic, so they are going the pace on
water melon. On the market yester-
day melons that were formerly sold
around $1.25 had scratched on their
shiny green backs in marks and figures
large enough to be read across the
street $3.50, and it appears to be a
‘et that these $3.50 melons went
about as fast as in former days when
the few dollars the populace had were
worth double what the dollar this
same populace now has is worth.
Both the aristocrat and the plebeian
have always had equal claim on the
watermelon, and even when con-
ditions have been so markedly
changed under the influences of war
the same rule holds good. The same
scenes prevail around the watermelon
wagon—of the white man carrying
his purchase away in an automobile
and the darky, the happier of the two,
toting his off under his arm.—Char-
lotte, N. C., Observer.
——— 7-3-2 —____
Moss as a Flour Substitute.
According to advices reaching the
American Chemical Society, Swedish
chemists have discovered a way to
produce an acceptable flour from Ice-
land moss, which grows plentifully in
the pine forests of the Northland.
The moss is gathered in great quanti-
ties and is boiled in lye obtained from
wood ashes. Lye, chemically pro-
duced, is a scarcity in Sweden, which
accounts: for the wood ash substitute.
After suitable leaching in this lye, the
moss is carefully washed and finally
boiled in water for a few hours. The
moss dissolves completely, and upon
cooling, the whole solution thickens
into a jelly. This jelly is used ex-
tensively in the kitchen. Soups, meat
courses, and fruits can all be mixed
and diluted with this jelly and made
practically as nutritive as before, de-
creasing the cost considerably,
In bread making 50 per cent. of the
flour is substituted by this moss jel-
ly. The human organism is able to
assimilate completely the substitute.
Rye bread, which is extensively used
in Sweden at the present time, is
found to be more nutritious mixed
In a
regarded as ~
MICHIGAN TRADESMAN
bread baked of flour diluted by moss
jelly the quantity of nitrogenous pro-
ducts has gone up considerably, and
so also the carbohydrates. THe fat is
practically the same in the rye bread
with the jelly as without the substi-
tute, while the water percentage is
considerably less in the substitute
bread than that made without the
substitute.
The Swedish Food Administration
is collecting large quantities of this
material, and it is expected that about
100,000 tons have been collected dur-
ing the summer. The price of this
substitute is about 5 cents per pound.
The People’s Sugar Sacrifice.
As a further evidence that the peo-
ple at large are really back of the
Food Administration, the Federal
Sugar Refining Company calls atten-
tion to the fact that for the quarter
ended September 30, 1918, when much
sugar is needed for preserving, the
per capita consumption of sugar in
the United States was actually one
pound less than for the quarter ended
December 31, 1917, when no ‘sugar
was needed for preserving and there
was such a hue and cry over the
“sugar shortage” then existing. It is
also interesting to note that for the
twelve months ended September 30,
1918, the consumption was. 3,423,650
long tons, a per capita consumption
in the United States of 77 pounds,
based on a population of 100,000,000,
as compared with 83 pounds for the
year 1917, when the total consump-
tion was 3,094,695 long tons. For
1919 the Food Administration, it is
reported, now contemplates restrict-
ing the consumption to 3,200,000 tons.
Assuming that the distribution for the
four quarters covered above would
fairly represent the 1918 distribution,
the saving of 1918 in comparison with
1917 would be 271,045 long tons,
which on the present basis of distri-
bution is equivalent to a little more
than one month’s supply.
>.
The Stature of a Man.
Once a man named Wilhelm said
“T have the grandest notion
To gobble up what land there is
And then drink down the ocean.
I'll _ make myself Chief Ruler,
Hold the Universe in my hand,
All nations shall adore me
And kneel at my command,
I'll be the biggest man on earth
Wilhelm, the great and grand!”
From being puffed and swelled so big,
His head began to ache.
“Oh dear, this pain I can not stand
Doc. Hindenburg, what shall T take?”
“I Know what ails you, Wilhelm,”
Said the doctor, with a frown,
“You bit off more than you could chew
And swallowed it right down;
And, outside, the valiant Allies,
Inside the conquered nations,
Cause external irritation
And internal complications!
You’re awfully bloated, Wilhelm,
And there really is no use
To prescribe for you Peace Treatments
Unless you will reduce.
So just start walking backwards,
Bitter defeat you must sup,
If your head gets small and your crown
falls off
Don’t stop to pick it up.
Keep going until you reach Berlin,
Then take a dunce’s stool
And sit down in the corner,
Like any other fool!
You’ll shrink and shrink and shrink some
more,
The end is plain to see,
The smallest man in all the world
Wilhelm, you’re doomed to be!
L. M. Bjorkman.
———_--——___ ‘
The persons who seems to be per-
fectly satisfied with themselves are
usually not satisfied with many oth-
ers,
19
Weather Forecasts May Save Cattle.
Cattlemen in the West and South-
west may save thousands of dollars
and many thousand pounds of meat
during the winter season if they will
watch weather forecasts, according to
officials of the Weather Bureau.
They should give attention not only 104-106 West Market St.
to the regular forecasts but to the Buffalo, N. Y.
special daily forecasts issued by —_
Weather Bureau stations in cities and Established 1873
towns of considerable size, during —_—
the winter in regard to minimum United Seates Food Administration
temperatures expected to occur with- License Number G-17014
in a shipping radius of one day or Shipments of live Poultry
two days of the station. In North- wanted at all times, and ship-
; pers will find this a good mar-
western Texas last winter a number ket. Fresh Eggs in good demand
of herds of cattle, aggregating many
at market prices.
thousand dollars in value, died from
exposure to a destructive cold wave
which had been forecast by the
Weather Bureau and warnings of
which had been disseminated through
threatened region.
Alien enemy property is learning
the meaning of “benevolent assimi-
lation.”
Rea & Witzig
Produce
Commission Merchants
good dairy selling at full quota-
tions. Common selling well.
Send for our weekly price cur-
rent or wire for special quota-
tions.
Refer you to the People's Bank
of Buffalo, all Commercial Agen-
cies and to hundreds of shippers
everywhere,
Fancy creamery butter and.
E. P. MILLER, President F. H. HALLOCK, Vice Pres. FRANK T. MILLER, Sec. and Treas
Miller Michigan Potato Co.
WHOLESALE PRODUCE SHIPPERS
Potatoes, Apples, Onions
Correspondence Solicited
Wm. Alden Smith Bldg. Grand Rapids, Mich.
MOORE'S
LAXATIVE COLD TABLETS
The best known treatment for COLD and GRIPPE contains
BROMIDE OF QUININE, retailing 25 tablets for 25 cents.
Right now is the time to get in your winter supply. We can
furnish you with a full line of Proprietary Medicines as well as a com-
plete line of staple drugs.
We specialize on Grocery Drug Sundries and have made a study
of the needs in this line of General and Grocery stores, we can therefor
give the best of satisfaction and service.
THE MOORE COMPANY
TEMPERANCE, MICH.
Onions, Apples and Potatoes
Car Lots or Less
We Are Headquarters
Correspondence Solicited
+
Vinkemulder Company
GRAND RAPIDS to! MICHIGAN
26
MICHIGAN TRADESMAN
November 13, 1918
Make Your Head Save Your Heels.
What I had to say a little while ago
about organizing yourself and plan-
ning your work has brought such an
astonishing amount of grateful com-
ment that I feel moved to follow up
the subject. I really thought that
what I said then was rather obvious;
but it seems to have been useful and
somewhat novel to many of my read-
ers.
Surely, in these times above all,
when thrift and conservation of the
national resources are being preached
from every sort of pulpit, it ought to
be superfluous to point out that one
of the principal forms of national
energy, to be conserved with special
care, is that of personal strength and
vitality of the women who have the
care of homes. If it is wicked to
waste the money, fuel, and food in
American families, it certainly is not
less wicked to squander the personal
resources of the home-maker, whose
importance to the maintenance of the
national morale is fundamental.
Within my own acquaintance there
are several homes in which the influ-
enza epidemic brought down not only
the wife and mother and one or more
other members of the family, but in-
dispensable household helpers, leav-
ing one son or daughter, or perhaps
the (usually helpless) “man of the
house,” the only well person—and no
nurses to be had from outside for
love or money. In one such case, by
the way—modesty forbids a more
particular identification—was demon-
strated the value of teaching boys to
cook and do general housework! But
that is “another story.” Perhaps we
shall find it profitable to take up that
subject at some future time. Just
now I want to talk about preventable
waste of effort on the part of women,
particularly in the form of unneces-
sary footsteps,
“Make your head save your heels,”
my mother used to say, and I find
myself saying it to myself and my
household a dozen times a day. I
have met but one woman in my life
who did not promptly acknowledge
the wisdom of the saying; that was a
facetious old aunt of mine who de-
clared it fallacious.
“T consider my head much more
valuable than my feet,” she used to
say, laughingly, “and I do not intend
to wear it out for the sake of my
heels.”
But she was one of the most ef-
ficient of women, and in practice her
forethought .was always saving her
footsteps. You will notice that all
the efficient women plan their steps.
Only a day or two ago a woman who
has been doing volunteer work at our
local hospital said to me that she had
been learning much from the super-
intendent of the hospital by observ-
ing how she planned her work and
saved herself unnecessary motions
and duplication of errands about the
building.
It is easy to generalize; let me be
specific. Think before you go up-
stairs or down what you are going
for. Have it clearly in mind, so that
you will have only one journey. When
you go to the kitchen, have in mind
definitely what you are going there
for, so as not to have to go there
twice. While you are at the tele-
phone, do the business thoroughly, so
that you will not have to call the
same person again for something you
forgot the first time.
In the kitchen: Look about and see
if a re-arrangement of things there
will not save time and steps. This is
all the more important if you have no
servants or are unable to get any,
and have to add that work to the
other things you have to do. It is
surprising the number of steps you
can save by trifling shifts of table or
cupboards or the placing of new
ones and the putting up of a few
hooks. A large, airy kitchen is very
fine for the real estate agent to show
to prospective tenants, but it may
represent miles of weary footsteps.
All utensils should be hung as near
as possible to the place where they are
to be used. In one kitchen I know,
the roller-towel is clear across the
room from the sink. The architect
no doubt thought he was doing a
wonderful thing to fill the room with
windows and cupboards—well enough
in their way. The solution was a
towel beside the sink with a loop at
each end so that it could hang on a
nail, handy for use, And it saved
twenty feet of walking.
In case of sickness, steps are of the
utmost importance; long distances
mean a weary nurse or mother—es-
pecially if one woman has to be both,
and cook besides. At such times a
little refrigerator upstairs, and a small
gas-plate and a handy shelf, with an
equipment of saucepan and _ other
things of the sort, may make all the
difference in the world in preparing
food for the sick-room. For those
who can afford it, the many new elec-
trical cooking, heating, and ironing
appliances, rightly placed upstairs,
are of the utmost value and comfort.
With a baby in the house, these
things become almost urgent neces-
sities.
The cellar is a favorite place for the
location of bad arrangements. I have
in mind one cellar where the very
large furnace is so located with refer-
ence to the coal-bin that every shov-
elful of coal has to be carried twenty
feet and around a corner, and the
empty shovel the same distance back
again, each trip. The cellar stairs
are so placed as to multiply steps.
All this creates a temptation to dis-
order and discomfort, because it is
easier to drop things than to take the
long journey to where they belong.
The architect was very proud of that
house, too!
I know you can’t make over your
house—especially if it doesn’t belong
to you; but you can arrange things to
some extent so as to save unnecessary
journeys for yourself and your help-
ers! And you can simplify your liv-
ing so as to eliminate much of the
labor. In many homes there are
rooms that should be closed up alto-
gether in such times as these, saving
not only all the labor that goes into
keeping them cleaned and dusted, but
the fuel required to keep them warm.
Most women are giving much time
and effort now to outside work of
various kinds, in addition to all that
they used to do and that seemed even
then to overtax their strength. The
only way in which this can be done
without a certain breakdown at the
end is to simplify the home life to the
utmost, and study to eliminate every
form of lost motion and wasted ef-
fort. After all, you are only one per-
son; if you go beyond your reasonable
limits of strength you will pay for it,
sooner or later. Think what that will
mean in your home, not so much for
you as for those who without you will
be left helpless—and have to take
care of you besides, in these days
when doctors are hard to get and
nurses are not to be had at any price!
I am not suggesting necessarily
that you do less, but only that you do
it in a rational way, by organizing
your effort, putting your good brains
and common-sense into study of the
nature and extent of your necessary
tasks, adjusting your time to what
you have to do, and saving your steps
so that you will not go twice over
ground that could be covered in one
errand and can use them for the out-
of-door exercise that you must have.
Women are not used to this sort oi
planning of their effort; they run up
and downstairs as if their time and
strength were limitless, duplicate
their effort without thought of the
waste of it, and wear out before their
time. To yourself, your family, your
country, and the work that must be
done, you owe it to “make your head
save your heels.”
Prudence Bradish.
Dried Fruits Instead of Candy.
Home cook-stove dryers in Oregon
are considered a very necessary piece
of furniture by the women in home-
demonstration agent counties, where
they have learned of the many uses.
In one section dainty boxes of home-
dried fruits have been prepared for
Christmas gifts and to send to the
boys in camps and at the front. In-
stead of candy, the children of this
same section use the dried fruits to
satisfv their natural craving for
sweets
CHICAGO,
SEEDS WANTED
ALSIKE CLOVER
MAMMOTH CLOVER, RED CLOVER
SPRING RYE, ROSEN RYE
The Albert Dickinson Company
SEED MERCHANTS
‘3 ILLINOIS
ik
]
Help them out.
“Fleischmann’s Yeast”
Fleischmann’s
is the yeast that women
Housewives who bake Conservation Bread must have
yeast that is good and fresh and strong.
Watch your stock of Fleischmann’s Yeast, and be pre-
pared to respond to every call.
THE FLEISCHMANN COMPANY
Yeast
patriots want.
“Fleischmann’s Service”
November 13,
1918
MICHIGAN TRADESMAN
21
RETAIL TRADE PRICE LIST
RYZON
THE PERFECT BAKING POWDER
Standard Selling Prices to Retailers:
menos) a | [EE Pe
* otapeprmert nr Sree Teese rer
25e size, 3 lbs. 2 doz.| $2.25] 12 | 374c | $4.50 | $6.00
40c size, 1 lbs. 1 doz.| $3.60 | 12 30c | $3.60 | $4.80
£1.75 size, 5 Ibs. 3 doz.'$15.75, 30 | 26}c \$7.873 310.50
* I4-ib,. _size discontinued for duration of war as
conservation measure.
RYZON Sales Policy:
RYZON, The Perfect Baking Powder, is priced uni-
formly to consumers at standard prices quoted on invoices,
specified on packages, and advertised to consumers and
every effort will be made to standardize such prices.
Accordingly, dealers (whether wholesalers or retailers)
who disregard these prices, will not be used as distributors
of RYZON.
RYZON is guaranteed to give satisfaction to consumers.
GENERALCHEMICALCO
FOOD DEPARTMENT
NEW YORK
Ryzon ¥4-lb. Packages Are
Discontinued—As a War
Conservation Measure
For five excellent reasons, RYZON will not be
packed in the %-lb. tins for the present :—
1: To save tin! Much more tin is re-
quired to pack the same quantity of RYZON
in %-lb. tins as in the larger sizes. The
Government needs tin.
2: To save labor! It is obvious that to
fill and pack %-lb. tins requires more labor
than in the larger sizes. The Government
needs labor.
3: To save paper! More paper is used label-
ing the smaller tins for the same quan-
tity of powder. The Government needs the
chemicals used in paper manufacture.
4: To save packing cases! More lumber
is needed for the same quantities. The
Government needs lumber.
5: To save freight! The smaller pack-
ages bulk larger, quantities considered, than
the larger ones. The Government needs
every cubic foot of freight space it can
Let.
We are certain that the trade will heartily
endorse this effort to co-operate with the Gov-
ernment to the limit of our ability.
RYZON dealers are selected because of their character and the service they render the com-
munity and not because they have worked out the cheapest way in which to do business irre-
spective of service and quality. Price-cutting, cheapness, and consumer sclf-service have their
place in merchandising but cannot replace greater service which the public needs and demands.
More than 80% of the grocery business is now, and we believe will always be, done by the
class of grocers who make quality goods, real store service, delivery of orders, reasonable standard
prices and guaranteed satisfaction to consumers on every article sold, the principal selling factors
instead of mere cheapness or non-service price-cutting.
RYZON, The Perfect Baking Powder, is sold through the service and quality class of grocer
because its character and sales policy best meet his requirements for a food product which excels
in combined quality, service, and economy.
More than two million Ryzon Baxkine Booxs have been distributed to American homes
through the service grocers of the U. S., helping the housewife to solve the Food Administration’s
requirements in the use of substitute flours and meals, which are made wholesome and pleasing
when baked according to the recipes with Ryzon.
Leading service wholesale grocers of the U. S. stock and sell Ryzon. If your jobber is not
one of these, a post card request to GENERAL CHEMICAL Company, 25 Broad St., New York, will
bring you the name and address of the nearest Ryzon wholesaler.
MICHIGAN TRADESMAN
November 13, 1918
—
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Ae ANN
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Michigan Retall Hardware Association.
President—John C. Fischer, Ann Arbor.
oe W. Leedle, Mar-
shall.
a J. Scott, Marine
t
y.
Treasurer—William Moore, Detroit.
An Early Start for the Christmas
Written for the Tradesman.
It is now conceded by all shrewd
merchants that an early start is nec-
essary to a successful Christmas cam-
paign.
Christmas trade in 1918 promises
to be different in many ways from
Christmas trade in other years. Yet
the same general conditions hold
good. There will be a great deal of
Christmas business done, despite a
noticeable tendency to eliminate
“useless giving’; and the existing
conditions merely emphasize the need
for an early start,
In the old days, the merchant could
buy quite late and still be sure of the
delivery of many lines for his Christ-
mas customers. Today, trade condi-
tions generally and shipping condi-
tions compel the merchant to look
far ahead and to buy far ahead and
even at that there is no certainty.
There is little that can be done in
the buying end this late in the season.
It is the selling end on which the
hardware dealer must now concen-
trate his attention.
Early planning saves work. In
view of the difficulty of securing
capable help, and the probable ‘nec-
essity in most stores of running com-
paratively short-handed in the Christ-
mas season, it is all the more desir-
able, first, to plan things well ahead
of time, and second, to get the season
started early.
There is a great deal of preliminary
work that can be done this month.
Thus, advertising can be outlined,
and most of the advertising copy
written. Window displays can be
sketched on paper, and the accessories
secured and made ready. The holiday
arrangement of the store interior can
be actually made. There is no rea-
son to leave these essential tasks to
the last minute, when they will inter-
fere with the vital work of looking
after the customers.
Everything that can be done ahead
of time should be done, and. the re-
sulting material — advertising copy,
copy for circulars, mailing lists,
sketches of window displays, etc.—
placed where the merchant can put
his finger on what he wants at a
moment’s. notice.
The trend of Christmas buying will
be more than ever practical. Under
existing conditions, the public can
be cantly induced to purchase gift
articles for everyday uses. This fact
should be taken account of in the
hardware dealer’s Christmas adver-
tising.
A good item in any Christmas cam-
paign is a list of suitable gift articles
that can be purchased in the hard-
ware store. It will be good policy,
in compiling this list, to go over the
stock very carefully. There are
many articles not usually regarded
s “Christmassy” which nevertheless
have a distinct gift value.
Thus, grown up sons and daughters
who, under existing conditions, would
regard it as unpatriotic to buy mother
something purely ornamental, might
feel like spending a little more money
and purchasing her as_ Christmas
present the modern kitchen range
which she sorely needs. Here, the
everyday article can be featured as
a Christmas gift to good advantage.
And there are many other articles
in the hardware stock which are not
usually associated with Christmas but
which can be played up in this con-
nection.
As a preliminary to the holiday—
Thanksgiving and Christmas—trade,
a “brighten up the home” week may
not be out of order. There are sure
to be Christmas visitors in
homes in your community. Perhaps
the soldier boy will be home on fur-
lough from his training camp. What
more natural than the desire to make
the home look neat and cosy for the
visitors. A few dollars spent in wall
paper or wall-tint for the rooms that
need it most—a can or two of floor
fin'sh — ‘a little
gold paint—these items will make
a very appreciable difference 'in the
eppearance of the average home.
And the suggestion involved in a
window display of such goods is valu-
2ble to the merchant’s holiday cam-
pa'gn. It gets folks thinking along
the lines of Thanksgiving and Christ-
mas.
A display of such lines just before
Thanksgiving, helped out by suitable
show cards, will therefore be dis-
tinctly in order.
Following this, the actual Christmas
campaign can be launched immedi-
ately after the Thanksgiving holiday,
nad pushed energetically until Christ-
mas Eve. In his advertising, the
merchant can urge good reasons for
buying early—the difficulty of secur-
ing many lines, and the desirability
of the customer making his pur-
chases before everything is picked
over. In fact, it would probably be
a good stunt to send out a circular
letter, or even a personal letter, to
regular customers, urging them to
make their Christmas
many .
aluminum or’
early. In this letter, talk to the
people as if you were discussing the
matter in a serious, confidential way.
Tell them just what the situation is,
and how difficult it will be for those
who put off their buying to the last
minute to get just what they want.
With this letter, enclose your printed
list of suitable gift articles. And
get out this letter as soon after
Thanksgiving as possible. At the last
minute it will, of course, be practic-
ally futile,
Horse Blankets
Stable Blankets, $2.85 to $ 6.00
Square Blankets, 1.55 to 25.00
Large Assortment
Sherwood Hall Co., Ltd.
30-32 Ionia Ave.
Grand Rapids, - Michigan
Every effort should be made _ to
clean out the distinctly Christmas
stock before Christmas Eve. The
Special Sales
John L. Lynch Sales Co.
No. 28 So Ionia Ave.
Grand Rapids, Michigan
SIDNEY ELEVATORS
Will reduce handling expense and speed
up work—will make money for you. Easily
installed. Plans and instructions sent with
each elevator. Write stating requirements,
giving kind machine and size platform
wanted, as well as height. We will quote
a money saving price.
Sidney Elevator Mnfg. Co.,
merchant who, in the past few years,
carried over seasonable stock, was
helped by the steady upward trend
of prices, which offset to some extent
the otherwise inevitable loss. But to
carry over stock in the face of a
possibly declining market would be
a mistake. It will be pretty safe
policy, therefore, to take the imme-
diate profit. In any event, goods
Feld over until another Christmas
will mean some losses through de-
preciation, breakage, etc. On the
whole it will probably be better to
play safe in this regard.
If extra help is desired for the
Christmas season, now is the time
to arrange for it, if at all possible.
These are times, indeed, when nothing
in business can be left to chance, and
when the hardware dealer must plan,
calculate and figure ahead as never
before. He should make his plans
with a view to two distinct object-
ives. First, he should aim to get
everything done that can be done in
the way of preliminary work before
the Christmas season actually starts.
Second, he should plan to clear out
as far as possible his distinctly
Christmas lines before the season
a probably pay to study the Sand Lime Brick
interior arrangements with a view to
facilitating the handling of Christ-
Sidney, Ohio
AGRICULTURAL LIME
BUILDING LIME
Write for Prices
A. B. Knowlson Co.
203-207 Powers’ Theatre Bidg., Grand Rapids, Mich.
Mr. Merchant:
Do you wish to reduce your stock, or do
you want to get out of business?
Stevens & Company
Sales People
Men who know how to raise money for you
Call us up or write.
Telephone 2636. Barnhart Bldg.
GRAND RAPIDS, MICHIGAN
Nothing as Durable
Nothing as Fireproof
Makes Structures Beautiful
mas trade, avoiding waste movement “ Ho Pai nting
and needless steps. Anything in this . Fire ee
Weather Proof
Warm in Winter
Cool in Summer
Brick is Everlasting
direction, of course, must be based
on the conditions in each individual
store, and it is up to the individual
merchant to work out his own ar-
rangements accordingly. There are
many stores where added efficiency
Grande Brick Co., Grand Rapids
; So. Mich. Brick Co., Kalamazoo
will, however, save the merchant Saginaw Brick Co., Saginaw
money, and where it will pay to give TetissinS aasie a Co. Rives
some thought to more efficient ar- Junction . a
rangement. Victor Lauriston.
Foster, Stevens & Co.
Wholesale Hardware
wt
157-159 Monroe Ave. :: 151 to 161 Louis N. W.
Grand Rapids, Mich.
purchases
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November 13, 1918
REALM OF THE RETAILER.
Some Things Seen Last Saturday
Afternoon.
“Man proposes and God disposes”
and sometimes the disposition is ac-
complished by means of punctured
automobile tires before the _ pro-
gramme reaches action on the part
of the Almighty. In planning my
Saturday afternoon trip last week, I
included Berlin, Coopersville, Nunica,
Spring Lake, Ferrysburg and Grand
Haven, but when I was ready to start
I was detained an hour by a wretch-
ed puncture inflicted by a large wire
‘nail which had no business being in
the street: Recalling the fact that I
had promised to take a very old
friend on one of my trips, I went
around by Lamont and picked up
Jacob Phillips and his estimable wife.
Nearly fifty years ago, when I was
a boy of 10, I resided in Lamont
and Jake was my Sunday school
teacher. In those days he was the
handsomest young fellow in Ottawa
county.: He dressed in the latest
style, parted his hair in the middle,
waxed his mustache and wore pointed
toed shoes. His collection of neck-
ties was so varied and complete that
he could don a new one every day
for a month and not duplicate the
color or shading. He was an expert
‘farmer, an ideal churchman and a
society swell of the first order. He
was also a model Sunday _ school
‘teacher, because he never once forgot
that he was once a boy and boys had
to be judged by their own standards
and treated accordingly. On one
occasion he was placed in charge of
a class of boys whom no one had
heen able to control. Jake accepted
the situation without protest and
started in to tame the young wild-
cats. Within two weeks he succeed-
ed in changing the character of the
class from the worst behaved section
of the Sunday school to the most
attentive class in the church. The
super'ntendent could scarcely believe
his eyes and asked Jake how he
‘worked such a revolution in so short
2 time. “I'll tell you,” replied Jake,
“if you won't tell anybody. I saw
I was ‘up against it’ and pondered
long and earnestly. Finally I struck
a lead which I thought would work,
so I said to the class the first Sunday
I was placed in charge, ‘Boys, we
have 'a pretty hard name, but I think
we can be the model class in this
Sunday school. I tell you what
well do: If you will study hard every
week and get your lesson perfectly,
we will devote a half hour to the
lesson each Sunday and during the
other half hour, I’ll- tell you ithe
darnedest best bear story you ever
beard. From that time on the repu-
tation of that class was above _par
and Jake Phillips was accorded the
palm of being the most. versatile
Sunday school teacher in Michigan.
I sat under his instruction and
listened to his singing—he had a
wonderful voice fifty years ago—
with awe and admiration and never
departed from the path of rectitude
on which he started me as a boy until
two years ago, when he took me over
to the Berlin fair and introduced me
MICHIGAN TRADESMAN
to the inside workings of a modern
hoss trot. After what I saw there—
and saw him do—I readily concluded
that he knew how to handle horses
as well as he knew how to manage
boys fifty years ago.
Jake has been a farmer and a lum-
berman all his life and still owns one
of the finest farms in Ottawa county,
about a mile north of Lamont, adjoin-
ing the famous farm of that famous
farmer and “world-renowned writer
on farm topics, Colon C. Lillie. Mr.
Lillie and I have crossed swords
on several occasions and the echo of
the clashes has not yet ceased re-
sounding. I like Mr. Lillie because
he is as stubborn as the Devil and
as tenacious of his opinions as a
pine stump is full of rosin. I like
him still more for another reason—he
never writes about anything he does
not fully understand. He has no im-
agination, which is a good fault in
a writer on agricultural topics. Too
much of the stuff in the agricultural
press nowadays bears evidence of
having been written on the top floor
of a 23 story brick block. Mr. Lillie
writes about his own hogs—and one
glance at his bacon pigs is enough-
to make one’s mouth water—and _ his
own silos and his own growing wheat
fields. He never discusses the effect
of cholera among the mules of Ten-
nessee or the prospect of the corn
crop in Mars. He looks out over
his broad acres and makes weekly
notes of the things which interest
him, realizing that the problems he
faces and solves are the same prob-
lems which every other farmer in
Michigan has to face and solve. That
explains why he is conceded to be
one of the foremost agricultural
writers of the age. I don’t-suppose
te would know a grammar or a rhet-
oric if he should meet them on the
street, but because he gets in bed
with the average farmer and talks in
a language which the average farmer
can understand, he is regarded as a
Moses by a large share of the pro-
pressive and practical farmers of
Michigan.
To return to Jake Phillips for a
moment, I wish tto record that his
new home in Lamont is not in keep-
ing with the average farmer’s home
I referred to in my Realm of the
Retailer article last week. Jake has
installed all the modern convenien-
ces possible in a town the size of
Lamont. He has electric light, hot
and cold water, hot water heating,
bath and toilet convenience, and —
what is infinitely better than any
material advantage—he has a cheery
welcome and a glad hand for every
caller and acquaintance. I think he
draws the line only on gypsies and
horse thieves. é
Coopersville people are naturally
elated over the acquirement of their
condensed milk plant by the com-
pany which makes Pet milk and the
assurance that the factory is to be
doubled in capacity within the next
few months. This means much to
Coopersville, not only because of the
increased working force which will
be required, but because it will give
a great impetus to the cow and dairy
industry in the vicinity of Coopers-
ville.
I wish I could prevail upon the
business men of Coopersville to send
a committee to Grandville and note
how nicely that town is working out
the problem of paving its best busi-
ness street, which was formerly as
uneven in dry weather and as muddy
in wet weather as the main street of
Coopersville is at the present time.
I believe such a visitation would give
them an idea which would result in
prompt action on their part. Such
an improvement would do more to
enhance the appearance of Coopers-
ville than anything else I could sug-
gest.
The Coopersville State Bank was,
as usual, the rendezvous for the fi-
nancial operations of the district.
This bank has always been in strong
hands and every customer is treated
with deference and consideration.
The Lillie store, under the manage-
ment of the veteran Charley Lillie
and his progressive sons, might well
be mistaken for a metropolitan es-
tablishment, except that the prices
it makes on staple goods are much
below metropolitan standards,
Having some minor trouble with
my car, I ran into Bonner’s garage
for assistance, which was promptly
forthcoming. In a moment of absent
mindedness I unfortunately exhibited
a handful of change when I started
for Nunica. I had not gone five
blocks before I discovered a flat tire.
caused by an ugly spike picked up in
the road. As I drove back to the
garage, the mechanic laconically re-
marked, “I saw I did not get all
your money the first time you were
here.”
By the time I was ready to re-start
for Nunica it was too late to proceed
to cover the remainder of the trip
laid out with so much care and
thoroughness, so I headed homeward,
taking my friend Jake and his wife
home with me as hostages.
E. A. Stowe.
—__-2--____
Prepares Dwelling and Storage
Models.
Working drawings for farmhouses
and bunk houses, designed to meet
conditions in various sections of the
country and assist in obtaining ad-
ditional labor for farms, have been
prepared by the Bureau of Public
Roads of the U. §. Department of
Agriculture. Working drawings have
been prepared for storage houses for
small grains, corn, combined grain
and corn, and other crops. Copies ot
these plans will be sent free on ap-
plication to the Division of Rural
Engineering of the bureau.
+--+.
Probably a Tightwad.
He—Why did you let me make love
to you if it was hopeless?
She—I didn’t know it was hopeless
until I’d seen your method of making
love.
Van Dervoort
Hardware
Co.
LANSING, MICH.
Buy Bankrupt and Surplus Stocks of
Hardware, Implements, Plumbing and
Heating Material.
We especially need right now—wNails,
Bar Iron, Chain, Cast and Malleable Fit-
tings, 2 inch Blk. and 1% inch Galvanized
Pipe, Staple Tin-Ware, Bolts, Lagscrews,
Square Barn Door Track.
State make, quantity, condition and
price.
We are in a_ position to sell below
present market:
New and Second Hand Radiators.
Rubber and Tile Coat Roofing, Building
Paper, Paints, Oils, Automobile Accessor-
ies, Soil Pipe, Thresher Supplies, Pump
Goods, Good second hand 38%, 5 and 6
inch Pipe for posts. 2%, 3, 3% and 3%
inch Farm Wagons. Board Scrapers,
Litchfield Manure Spreaders.
Ford Slip On Express Boxes, $9:75.
Spraying Material—Hose.
Good second hand Pulleys and Hangers.
Two 2 inch Drill Presses.
One 5 H. P. Electric Motor.
Tell us what you want and we will
try to save you time and money.
Attention Merchants!
Insure with the Grand
Rapids Merchants Mutual
Fire Insurance Co.
We will insure you at 25% less
that Stock Company rates.
No membership fee charged,
We give you 30 days to pay your
premium and do not discriminate.
We are organized to Insure Build-
ings, Stocks, etc., any where in the
State of Michigan.
Since our organization we have
saved our members Thousands of
Dollars, and can do, proportionally,
the same for you.
Home Office. Grand Rapids
Michigan Hardware Co.
Exclusively Wholesale
Grand Rapids, Mich.
MICHIGAN TRADESMAN
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IE COMMERCIAL TRAVELER.
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of
Grand Council of Michigan VU. C. T.
_— Counselor—W. T. Ballamy, Bay
Grand Junior Counselor—C. C. Stark-
weather, Detroit.
Grand Past Counselor—John A. Hach,
Coldwater.
Grand Secretary—M. Heuman, Jackson.
Grand Treasurer—Lou J. Burch, De-
troit.
— Conductor—H. D. Ranney, Sag-
Ww.
Grand Page—A. W. Stevenson, Mus-
kegon.
Grand Sentinel—H. D. Bullen, Lansing.
Grand Chaplain—J. H. Belknap, Bay
City.
The “Good Fellow” and The “Goat”
To constantly increase your circle
of acquaintances among people whose
acquintance is desirable—to develop
your acquaintance with these people
into friendship and to preserve that
friendship through the warmth of
brotherly love and a spirit of helpful-
ness is both a duty which pays big
dividends and a pleasure that rounds
out the happiness and matures the de-
velopment of a true salesman.
To that end, goodfellowship, re-
sponsive good humor and geniality
are your most valuable vehicles—but
when these fine qualities are practiced
beyond the bounds of discretion by a
salesman his friends and acquaint-
ances are apt to look upon him
merely as a “good fellow.”
When a salesman acquires the rep-
utation of being what is termed in
Bohemian parlance a “regular good
fellow,” he is likely to be entirely
overlooked when serious’ business
matters are up for consideration—
and it is at that point when the “good
fellow” becomes the “goat.”
All his friends and acquaintances
will agree that he has a heart like an
ox—but there is somehow an inward,
sub-conscious conviction that he also
has a brain like a beetle.
You have heard such men “beef”
about the favors they have done this
fellow and that—how he has always
put himself out to accommodate them
—has even shown his willingness to
take’ his shirt off his back for them,
and then they seem to forget all
.about him when it comes to the trans-
action of profitable business.
But you can’t help but feel that the
good fellow who becomes the “goat”
has only himself to blame for it— you
know he has gone through life with a
loose rein—that he has indulged in
goodfellowship purely for the selfish
and simple gratification of his own
pleasure and had missed fire on the
sterner and more substantial elements
which characterize cold-blooded busi-
ness intercourse.
He has failed to impress others
with his depth of thought at the psy-
chological moment, he has not dis-
played sound judgment, he has not
used the logic of business as a coun-
ter-balance for his sporting nature—-
the sincere side of his make-up has
become dwarfed and hehas thus failed
to establish in others the greatest as-
set of life and business—confidence.
There are thouands and thousands
of men who have attained success
through a happy combination of su-
preme goodfellowship and a sober re-
gard for the seriousness of business—
there are also thousands who have
become successful apparently without
a spark of good humor in their beings
—but I know of none who have made
their marks in business solely on the
happy-go-lucky, unguarded indulgence
of the proverbial “good fellow.”
Large numbers may seek his com-
pany when out for pastime—they en-
joy the jovial, beaming spirit of his
lightheartedness and wax warm in
merriment when he entertains—but
when they turn to the practical and
weighty problems of transacting busi-
ness they shun him as if he carries
“bacteria” in his sample kit.
So it is well to be able to lead the
minds of your listeners off of light,
frivolous subjects and direct them to
things that count for something in
the battles of life. Then they will
ponder over your utterances when
you are gone and understand that you
are a thinker and doer of things
worth while.
You hear a lot of fellows bewailing
the fact that they are poor “mixers”
—that they don’t seem to set well
with many of the people they meet,
and that is a quality which is truly
missed by those who do not possess
or cultivate it—but the personality
which counts most is the one which
wears best, and the man of earnest,
sincere and deliberate manner has
picked up something in his birthright
that is of far greater value in business
than the opposite extreme that char-
acterizes the lighter veins of human-
ity. :
———_+ +--+ ___
Shots From the Firing Line.
No wonder the Germans “put up a
stubborn resistance.” Just think of
being forced out of those steam-
heated trenches right at the beginning
of a cold winter.
We see where the Crown Prince of
Rumania is being punished for marry-
ing a sweet Rumanian girl, who had
no royal blood in her veins. Congrat-
ulations, Prince, and let us extend the
consolation that before long royal
blood will not exact so high a pre-
mium.
Von Hertling admits to the Reich-
stag that recent developments are very
grave. Yes, Vonnie, it is indeed a
grave, in which thirteen million Amer-
ican patriots recently pledged their
lives to bury German military autoc-
racy—deep under the ground.
William Jennings Bryan comes for-
ward with the view that cursing the
Kaiser doesn’t do any good. That
may be William’s view, but every
time we think of how the German
army marched through Belgium,
burning the houses of innocent peo-
ple, murdering old men of eighty-five
and sweeping within its vile lust
babes of seven and grandmothers of
eighty-one, somehow we can’t keep
from it.
We'll bet the Kaiser's military
heads are busy right now preparing
for early publicity the explanation of
“how they had been considering for
some time the strategical advantage
of evacuating Metz—and that the
coming of the Yankee had nothing
whatever to do with the retreat.”
They say that King Ferdinand’s
symptoms of insanity consist of weep-
ing freely. Weeping will soon become
an epidemic in royal circles.
Do you know who is now the idol
of the German army? None other
than General von Boehm, their
famous retreat expert. The general
is making them step lively.
Answer to a query: No, Harold, we
don’t think the Kaiser is going to eat
his Christmas dinner in Paris, unless
it is behind some thick steel bars.
Hindenberg says: “The enemy is
beginning to show signs of weari-
ness.” No wonder! If his men would
quit running so fast it would not be
sO wearisome.
November 13, 1918
OCCIDENTAL HOTEL
FIRE PROOF
CENTRALLY LOCATED
Rates $1.00 and up
EDWARD R, SWETT, Mar.
Muskegon =: Michigan
Beach’s Restaurant
41 North Ionia Ave.
Near Monroe
GRAND RAPIDS, MICHIGAN
Good Food
Prompt Service
Reasonable Prices
What More Can You Ask?
LADIES SPECIALLY INVITED
- Bell Phone 59 Citz. Phone 61366
Joseph P. Lynch Sales Co.
Special Sale Experts
Expert Advertising —Expert Merchandising
44 So. Ionia Ave. Grand Rapids, Mich.
7 Ryle
a en 8 Lian So dn dail
One half block asf
of the Union Station
GRAND RAPIDS NICH
HOTEL HERKIMER
GRAND RAPIDS, MICHIGAN
European Plan, 75c Up
Attractive Rates to Permanent Guests
Popular Priced Lunch Room
COURTESY SERVICE VALUE
Let us figure on your next order
@ Use Sales Books Made in Chicago
Sales Books, Order Books, Duplicate,
IS ae ee Carbon Sheet ei
Aigner.
OF,
WIRTH SALES BOOK CO., 4440-52 N. Knox Ave., Chicago
Ne
CODY HOTEL
GRAND RAPIDS
$1 without bath
RATES j $1.50 up with bath
CAFETERIA IN CONNECTION
MORTON HOUSE
GRAND RAPIDS
BO Rooms at....:....... oe eee 75c Per Day
2 $1.00 Per Day
.. $1.50 and $2.00 Per Day
Two persons in a room 50c per day extra.
Special rates by the week.
BO Rooms at........:....
50 Roomsat ............
Follow the Natural Impulse
Test
St
A oy
Michigan.
Telephone
Citizens Long Distance Lines Con-
nect With Practically Every City,
Village, Hamlet and Cross Roads in
Also Points Outside.
USE CITIZENS SERVICE
EES |
November 13, 1918
Cutover Lands For Returning Soldiers
and Sailors.
On May 31, 1918, Hon. Franklin K.
Lane, Secretary of the Interior, wrote
to President Wilson, saying that the.
time had come when some thought
should be given to the preparation of
plans for providing opportunity for
our soldiers and sailors returning from
the war.
He cited the fact that every coun-
try, from Rome under Caesar to
France under Napoleon, and even
after our own Civil War, the problem
arose as to what could be done with
the men mustered out of military
service.
The governments of our Allies in
Europe know that land offers the best
opportunity; this is why, that in their
preparations to meet post-bellum con-
ditions, they are laying emphasis on
the great opportunities that farming
offers to the returning soldier.
At the close of the Civil War, the
great public domain in this country
was available for the returning veter-
ans, and the part these men played
in developing the West is one of the
greatest achievements of the nine-
teenth century.
Secretary Lane, in referring to the
undeveloped cutover lands of Michi-
gan, Wisconsin and Minnesota, said
that there were millions of acres of
these lands, but that it had never been
computed with any degree of accur-
acy; just how much there was that
could be made available for farming.
In the twenty counties comprising
the territory of the Western Michigan
Development Bureau, there are ap-
proximately three million acres of un-
developed cutover land, all of which
is in the hands of private owners, so
that to make this land available for
the soldiers it would be necessary,
either for the Federal or State Gov-
ernments to purchase the land, or
work out some satisfactory arrange-
ment with the present owners.
Not all of the idle land in Western
Michigan is suitable for general farm-
ing, almost all of it, however, can be
utilized either for general farming,
stock raising, or reforestration.
Congress has made an appropriation
of $200,000 and President Wilson has
recommended another appropriation
of one million dollars to pay for a
survey for the purpose of finding out
what land can be made available for
farm homes for our soldiers.
This survey has already been be-
gun. A representative from the U. S.
Reclamation Service has visited West-
ern Michigan and we are now at work
making maps and securing the neces-
sary information. Just as soon as this
preliminary survey of the entire coun-
try has been completed, it is expect-
ed that Secretary Lane will present
some well thought out plan to Con-
gress, upon which the necessary leg-
islation can be based.
It is not intended that anything like
charity will be offered to the returned
soldier. He is not to be given a
bounty, or made to feel that he is a
dependant. On the contrary, he is to
continue in a sense in the service of
the Government. Instead of fighting
our enemies, he is to develop our re-
sources,
MICHIGAN TRADESMAN
The United Kingdom and the Brit-
ish Colonies have their plans already
worked out and laws made to enable
them to take care of the returning
veterans.
In Canada, the lands known.as
crown lands, are placed in the hands
of a Settlement Board of three mem-
bers. A free grant of 160 acres is
made to the returning soldiers and the
Board is empowered to grant a loan
of not exceeding $2,000.00 to each
man, to be spent for buildings, im-
plements, stock and in fitting the
land. This loan will be a first mort-
gage on the homestead, bearing inter-
est at 5 per cent. and payable in fif-
teen years.
South Dakota has a rural credits
law, which went into effect in October,
1917. Up to June 30, 1918, $2,394,350
has been loaned to farmers and new
settlers at 514 per cent. interest.
The experience of California, with
State Aided Settlement, can be drawn
upon by Secretary Lane in devising
a scheme to meet the emergency. It
is fortunate that we have one of our
own states, which has at this juncture
a concrete working example of what
needs to be done.
The State Land Settlement Act of
California, which has been in opera-
tion for almost two years, created a
Board of five members, and gave it
authority to buy, subdivide and sell
land to settlers. This Board can im-
prove farms, loan settlers money with
which to purchase livestock and equip-
ment, and furnish advice to inexperi-
enced beginners. The settlers can
have forty years in which to pay for
farms and can borrow 60 per cent. of
the cost of permanent improvements
with twenty years’ time in which to
repay these loans, the interest rate
on all advances to be 5 per cent.
One of the first things the Nation
will have to face, when it undertakes
to provide farms for soldiers is the
necessary capital to make the venture,
as safe as it is humanly possible, both
for the soldier and the Government.
It would be unwise for the Govern-
ment or the State to provide the land
and all the money. To do so would
involve large losses to the State and
would not be of any lasting advantage
to ex-soldiers without money. There
is a difference of opinion as to whar
constitutes the safe minimum of cap-
ital needed. It is safe to say though,
that no applicant for a farm should
be accepted unless he can pay in cash
at least 10 per cent. of the cost of
the farm and its equipment.
France is in the most favorable po-
sition of any of the Allied countries.
About 70 per cent. of the soldiers of
France are land-owners, so that the
problem of demobilization of the
armies will be easy of solution. The
men will simply return to their farm
homes. Happy France, long may this
condition continue!
For the purpose of forming an or-
ganization to co-operate with Secre-
tary Lane and the Federal Govern-
ment, a meeting was held at Minne-
apolis, on August 30 and 31. Repre-
sentatives were present from six
Northwestern states, viz. Michigan,
Wisconsin, Minnesota, North Dakota,
South Dakota and Montana. Secre-
tary Lane’s letter already referred to
was read in full and discussed at
length and temporary state commit-
tees were appointed to arrange for
similar conferences in the several
states.
The members of the Michigan Com-
mittee are as follows:
John I. Gibson, Secretary Western
Michigan Development Bureau, Grand
Rapids.
George W. Rowell, Jr., Secretary
Upper Peninsula Development Bureau,
Marquette.
A. C. Carton, Immigration Com-
missioner, Lansing.
R. C. Allen, State Geologist, Lan-
sing.
T. F. Marston, Secretary North-
eastern Michigan Development Bu-
reau, Bay City.
This Committee, in conjunction
with the Michigan Agricultural De-
velopment Association and the Grand
Rapids Association of Commerce, has
called the second annual meeting of
the Michigan Land and Live Stock
Congress to be held at Grand Rapids,
Michigan, on Thursday, November 21,
1918, for the purpose of discussing
among other things, Secretary Lane’s
proposition, and of suggesting ways
and means of carrying it into effect.
Now that the Huns and their allies
have surrendered unconditionally, it
would almost seem that we in this
country did not begin soon enough, to
consider this question of land for re-
turning soldiers. It will now require
“the everlastin’ team work of every
bloomin’ soul” to put the job across.
If this can be done, it will go a long
way towards solving two of the great-
est evils facing the United States to-
day, viz., farm tenancy and the drift
to the cities. In the twenty years
from 1890 to 1910 farm tenancy in-
creased 32 per cent. In 1880, 29.5 of
our total population lived in the cities,
and 70.5 per cent. in the country. The
census of 1910 showed that 46.3 per
cent. resided in cities and 53.7 in the
country. “A time there was e’er Eng-
land’s griefs began, when every rod
of ground maintained its man.” Gold-
smith’s words are just as universally
true to-day as they were when writ-
ten, for men must obtain food and
clothing and the necessaries of life; it
is on this basic fact that all gov-
ernments, and laws are founded,
therefore it is everlastingly true, that
“the prosperity of the farmer is coin-
cident with the prosperity of the
state, and fundamentally the welfare
of the people depends on the culti-
vation of the soil.”
John I. Gibson,
Sec’y West. Mich. Develop. Bureau.
—_--2.>—___.
Clay H. Hollister, President of the
Old National Bank, and family have
the sympathy of a large circle of
friends in the great grief which con-
fronts them through the death of
their youngest son, George, while
in action in France. George had
been educated and prepared for a
career with great care and would
have had a most useful.career if his
life had been spared.
Bottom Facts from Booming Boyne
City.
Boyne City, Nov. 11—The Co-
Operative Marketing Association has
made one improvement which is of
great benefit to our farming commu-
nity. Heretofore all apples which
were not up to shipping standard
were allowed to rot. This fall they
have been ground up by the wagon
load and made into cider.
Boyne City, like all the remainder
of the allied world, had an impromp-
tu celebration of the strafing of the
Kaiser last week, which served as
a rehearsal of what is going on this
present minute. How many tons of
fuel have gone up in just plain noise
to-day, only an expert could esti-
mate and when evening came we just
took the town apart, and everybody
is hoarse and tired and sore, but
happy. Some of our young business
women think they are not built for
artillery service.
FF. O. Barden is in the Upper Pen-
insula, hunting a deer. Another of
the Kaiser’s atrocities was pulling off
his abdication when Barden is out
of town, as he is one of our most
positive, pugnacious patriots and
would certainly have helped to swell
the grand chorus of rejoicing.
Don’t let anybody worry about the
Huns getting all that is coming to
them, even though the allied armies
never set hostile foot on German
soil. Forty years of intensive edu-
cation in brutal oppression, in lying
and immorality greater than the
world has ever seen before, cannot
help bear fruit of the bitterest kind.
The people of Germany have learned
their lesson well and the last five
years have made their practice per-
fect.
The Boyne City Handle Co. con-
tinues to add to its equipment, hav-
ing installed two new lathes, making
a very welcome addition to Boyne
City’s active industries. Maxy.
——s+>->
Bankruptcy Proceedings in the West-
ern District of Michigan,
Grand Rapids, Nov. 12—In the matter
of Frank Bishop, bankrupt, Ludington,
a special meeting has been held. The
first report of the trustee, showing total
receipts of $961.65, and no disbursements
was considered and allowed. Certain ad-
ministration expenses were ordered paid
and a first dividend of 5 per cent. was
declared and ordered paid to creditors.
In the matter of Edith Pattison, in-
voluntary bankrupt, Edmore, the first
meeting of creditors has been held. Claims
were allowed and Walter H. Brooks, of
Grand Rapids, was elected trustee ana
his bond fixed at $700. No appraisers
were appointed. The meeting was ad-
journed without day.
In the matter of Herman B. Olsen,
bankrupt, Whitehall, the first meeting of
ereditors has been held. There were no
creditors present. No claims were proved.
An order was made that no trustee be
appointed. The meeting adjourned with-
out day. The estate will be closed out
within a short time.
—_—_—_» 2-9 —___
In view of the many changes in
the world war situation, which brings
about an entire alteration in the flow
of the world’s food supply, it is no
longer deemed necessary, says a Food
Administration bulletin, to prohibit
the use of rye and wheat for feeding
purposes, therefore, the Rules limit-
ing the sale of wheat for feed are
both repealed. The rule requiring
permits for the grinding of rye for
feed is canceled. Rye may now be
used for feed without restriction,
MICHIGAN TRADESMAN
=
=
=
Michigan Board of Pharmacy.
President—Leonard A. Seltzer, Detroit.
Secretary—Edwin T. Boden, Bay City.
Treasurer—George F. Snyder, Detroit.
Other Members—Herbert H. Hoffman,
Sandusky; Charles S. Koon, Muskegon.
Examination Sessions—Grand Rapids
Nov. 19, 20 and 21; Detroit, Jan. 21, 22
and 23, 1919.
Michigan State Pharmaceutical Associa-
on.
President—J. H. Webster, Detroit.
Secretary—F. J. Wheaton, Jackson.
Treasurer—F. B. Drolet, Kalamazoo.
Michigan Pharmaceutical Travelers’ As-
sociation.
President—W. E. Coliins, Detroit.
Secretary and Treasurer—Walter 8.
Lawton, Grand Rapids.
Making the Shop Window Pay the
Rent.
There is no feature of the advertis-
ing scheme of the retail store more
important or that will produce the re-
sults as the window displays. Yet it
is surprising the great number of re-
tail druggists who neglect their win-
dows. Oh, yes, they have something
in their windows, but can they be
truly called displays? The great
many druggists look upon the display
window as a necessary evil and they
pile into it a few goods any old way
in order to fill up the vacancy. I
venture to say that there isn’t one of
us but what would be glad to pay the
publisher an additional charge of 15
cents to 25 cents an inch for adver-
tising space on the front page of the
morning paper, but would any of us
be so foolish as to pay this additional
charge and then just put any old ad-
vertisement in this space in order to
fill the vacancy? Most emphatically,
NO. Yet this is what we are doing
when we neglect to put into our dis-
play windows the very best display it
is possible for us to trim. The rent
of the storeroom will depend very
largely upon its front cover, every-
thing else being equal. And we neg-
lect our display windows we are neg-
lecting the very thing which caused
us to pay the additional rent.
It is the greatest advertising asset
the druggist has. It is far more ef-
fective than printer’s ink when proper-
ly attended to, The window is the
best and the easiest method of pre-
senting your goods to the public for
their consideration and the goods
sold by your window displays are sold
with the minimum of effort and sell-
ing costs. There is no sale much easi-
er or more satisfactory that a good
sale made to a customer who has
been drawn ‘into your store by the
window display which has created a
definite intention to buy.
The real value of the window dis-
play is based on the fact that it of-
fers a remedy the moment it suggests
a want. Whenever a person sees an
article in your show window which
he wishes to purchase he is right
there and can step inside and buy.
This same person may see the same
article advertised in the local paper
and decides to buy, but he goes on
reading the paper and forgets all
about it. Not so with the show
window advertising. It creates the
desire and at the same time offers the
remedy.
But it is not my intentions to go
into details regarding the general sell-
ing power of the display window but
rather it is my purpose in this article
to ideas and methods which, if em-
ployed in our window displays, will
make them far more effective and
bigger business pullers.
The first requisite of an effective
selling display is to display one arti-
cle at a time and display that one
article well. An elaborate display of
one article will attract more attention
and result in a great many more sales
than a window with a dozen different
articles displayed in it. It will center
the attention of the passer-by upon
one article and it will leave an im-
pression that is not easily forgotten.
Try this out yourself. As you pass
out down the street take notice of
some window that has a dozen or so
articles displayed in it. Stand and
look into it for five or ten minutes in
the same manner any passer-by would
do and then the following morning
try to name over the different arti-
cles that were in that window and you
won't be able to tell three of them.
Of course, if you make a mental note
of the articles you may, but the aver-
age passer-by doesn’t do that. He
merely gives the window the once
over and is on about his business.
But pass a window of the clothing
store and see there displayed a com-
plete line of shirts, and nothing but
shirts, and that window makes an im-
pression upon you and when you are
in need of a shirt the thought of that
display of shirts comes into your
mind immediately, although you may
not be able to recall at the instance
the particular store where that dis-
play appeared, but after a little
thought you will probably remember
the store, Take your window and put
in a complete line of kodaks, making
a very attractive display, and it will
attract more attention than forty dis-
plays of a dozen or so articles. Every
person that stops to look over your
display may not be in the market for
a kodak, but you can bet that when
they are they will remember that dis-
play of yours and you stand a better
chance of making the sale than if you
had had a few kodaks displayed along
with a bunch of other articles.
The next requisite of the trade-pull-
ing display is show cards. If your
window display is going to sell its
goods it should sell, there should be
plenty of show cards along with the
display. You wouldn’t tolerate for
one moment a clerk who refused to
answer any question put to him by
the customer, then why should we al-
low a display in our window without
show cards carrying with them a full
description. of the article shown, as
to quality, uses, etc. The use of show
cards will increase the number of sales
made by the display. All of us can
not afford to employ an expert show-
card writer, but a mighty good show
card may be made from cutting out
the advertisements that appear in the
magazines and pasting then to card
boards.
Then it will be necessary for us to
accompany each article with the re-
tail price. The very first question the
average customer asks is, “What is
the Price?” Because the price did
not accompany the display has lost
many a sale. Nine times out of every
ten it is the price that brings the cus-
tomer in. The display creates a de-
sire for the article and then if the
price is right the sale is made, but
should the price not be displayed then
the person is just a little afraid to en-
ter for fear the price may be too high
and he does not want to be considered
a cheapskate. Not long ago I was
walking down the main street of an
Ohio city and I came on to a fine dis-
play of kodaks. I had been consider-
ing the purchase of a larger kodak
and I saw here displayed the very
thing I wanted, but there wasn’t a
price in the whole window. I didn’t
November 13, 1918
go in because nothing embarrasses
me more than to price an article and
find it higher than I can stand. The
following day I was in another, city
and again I came on to a fine display
of kodaks and here I found prices ac-
companying each kodak—the one |
wished to purchase was marked $28.
I was surprised, for had anyone asked
me what I thought it would be worth
I would have said $40 at least. You
bet your neck I made a purchase and
I didn’t stop at that either. I bought
until my bill was over $40. I cite this
just as an example of the pulling
power of having the price accom-
panying the display. Simply because
one druggist neglected to add the
price he lost a sale of over $40 and
the other man who did appreciate the
value of accompanying the article
with the price made the sale. Don’t
forget to add the price on to the dis-
play.
Novelty is also important in mak-
ing attractive windows. Try to get
your displays before the public in a
different manner than the other fel-
low—something not familiar to the
public. For instance a certain retail
druggist in a northern state was en-
deavoring to promote the sale of a
certain insect powder. But his ap-
peals to the public through his adver-
tisements did not produce the de-
sired results. To stimulate an inter-
est in his powder he gathered numer-
ous insects of every description and
placed them in glass jars and dis-
played them in his window along with
an elaborate display calling the on-
lookers to the fact that on Saturday
to you.
1918
Holiday Goods
Druggists’ Sundries, Books,
Stationery, Etc.
Our campaign for the sale of the lines as above mentioned
practically comes to its climax each ,year at or about November
1st, and we find ourselves, by virtue of the fact that our goods were
bought early, in a better condition than ever before as to ,being
able to fill our orders for the retail trade.
Through the courtesies of early buyers .we have overcome
obstacles that otherwise would be almost insurmountable , under
present conditions. There are yet quite a number of belated buyers
who contemplate coming to the market for the purchase of these
special lines and to these we are sending a message that we are yet
in a position to fill orders very completely, and urge that early
dates be made for the inspection of our lines.
We have been exceedingly fortunate in being able to obtain
merchandise and the indications are that the retail trade will be
large and in accordance with the wishes of the Government scat-
tered through the months of November and December.
write us and make dates with our salesmen as is most convenient
Hazeltine & Perkins Drug Co.
Grand Rapids, Michigan
Please
anoint ami fecettas oneness
tren haOtie neta on SSS
Jed ici eet acted
sll ciesemiaianiea satin i
cinnamon cea CHAAR
November 13, 1918
MICHIGAN TRADESMAN
he would turn these insects loose in
his window and proceed to kill them
by the use of this insect powder. He
also advertised it far and wide through
the local papers. He did this for a
solid month, and every day during the
month the sidewalk in front of his
store was always crowded with on-
lookers, and it created such a demand
that every other druggist in the
county stocked it.
Another merchant, during a special
display of cameras, had one camera
set for action directly in the center of
of window and announced through
show cards that each day this camera
would snap a picture of whoever may
be looking in the window at the time.
This picture would then be developed
and put into the window and the per-
son whose picture it was would be
given any article in the store valued
at 50 cents, provided they would call
at the store for it. This proved a big
trade winner.
Always try to arrange to have
something to accompany the display
of personal interest. For instance,
should you be displaying a certain
brand of cigars, have one of your
regular customers for that particular
brand write you out his reason for
buying that cigar and display this
along with the display.
In displaying cameras, display a
hunch of photos taken by the different
size cameras.
These things are the things that
create more than a passing interest
in your displays and will prove busi-
ress getters. Give your window dis-
plays the same regular and careful
attention that you do the other details
of your business and there is no rea-
son why you should not experience
marked improvement in sales.
Walter R. Engard.
——_++.—___
Boomlets From Bay City.
Bay City, Nov. 12—Fred Fenske,
well known member of Bay Council,
has been confined to his home for
several days by illness.
Keel blocks for the construction of
three tugs have been placed on their
foundations and those for the fourth
are nearly all in place at the Dafoe
Shipbuilding Co.’s plant. Work on
the main building, which will house
practically all of the big punches,
presses and other machines, is nearly
completed and some of the machinery
is already in place.
An elevator company has been or-
ganized at Omer under the name of
the East Michigan Elevator Co. M.
E. Osborne has been chosen Presi-
dent and C. H. Rossman, Secretary-
Treasurer.
Flint Council entertained several of
the grand officers at its regular meet-
ing last Saturday. The grand officers
present were W. T. Ballamy, E. A.
Dibble, Wm. Kelly, Sam Rindskoff
and Maurice Heuman. There were
also present at this meeting the three
irrepressibles, Mark S. Brown, Ben
Mercer and M. V. Foley. During the
initiation of candidates the grand offi-
cers had charge of the work. The
grand officers were well pleased by
the showing made by Flint Council.
A banquet was served by the ladies
auxiliary.
@. R. Moag (National Grocer Co.)
is having a vacation because of the
"ey & Whitehouse, Turner, hav-
ing oe alterations in the Men-
zer Hotel building, are realy to re-
sume business.
The Martindale-Kimball Co. has
been organized in our city and will
open for business in the old Michigan
Central freight house on the West
side. It is reported that this com-
pany will specialize in beans.
J. H. Belknap.
—_---.——___
Dethroned or Dehorned?
Written for the Tradesman.
Can you imagine the humiliation of
old Kaiser Bill when he abdicates
his throne, entirely against his will,
and all his hopes and ambitions of
world dominion taken from him,
without even a chance for his opin-
ion? He soon came to realize that
his visions were dreams, and _ that
“something was doing” when the
eagle screams. He estimated that this
great America of ours was much in-
ferior to the kingdom powers, but
when the Sammies began to land on
foreign soil, the antagonism he had
for us began to boil. The heroism
and wonderful bravery of the Yanks,
breaking through inpenetrable en-
tanglements with artillery and tanks
defeated the huns in each and every
drive, and proved to them each day
they could not long survive. Bill's
warriors were gaining victory after
victory, going through France, when
Uncle Sam stepped in and quickly
checked the advance. The big Ger-
man drives have ceased to be vic-
torious of late and old Kaiser Bill
is compelled to admit his fate. The
glory of this great victory to America
does fall. She stands for democracy
and freedom for all. Three cheers
for Old Glory, our emblem so true.
There’s no flag surpasses the red,
white and blue. D. M. Webster.
WE ARE ACCEPTING CONTRACTS NOW FOR
1919 DELIVERIES OF
J. Hungerford Smith Co.’s
Soda Fountain Fruits and Syrups
If you have not signed up, drop us a card.
Protect yourself for next season’s business before it is too late.
Prices guaranteed against advance or decline.
We also carry a full line of Soda Fountain Accessories.
Putnam Factory Grand Rapids, Michigan
Manufacturers of.
Putnam’s ‘‘Double A’’ Chocolates
27
enacts roel ADA
Prices quoted are nominal, based on market the day o1 issue.
Acids a eceeee aes = Soe ceeewes @2 15
; PIMOTOR 6.0 cscs ardamon .... @2 10
a oe oe 4 = Eucalyptus 1 25@1 35 Cardamon, Comp. @1 60
Garbolte 2...) 67@ 70 Hemlock, pure 2 00@2 25 Catechu ........ @1 60
See 1 55@1 60 Juniper Berries 16 00@16 a Cinchona ......4. @2 35
Muriatte .....--. 3%@ 5 Juniper Wood .. 4 W@4 Colchicum ...... @2 40
Nitric ......... 10%@ 15 Lard, extra .... 2 15@2 3 oO ae @2 35
Oxalic ee 58@ 60 Lard, No.1 .... 2 or 20 Digitalis ......., @1 90
oe 3%@ 5 Tavenaer —. -: boi ] on Oli eccics @1 50
: j vender, Gar’n MUIGR csc cs eas @2 00
Ree nce +e = LOMO. «eo yo Gow. 8 60 Standard ............ 1 26 CHOCOLATE
: Lobster Walter Baker & Co.
eet 2 10 ‘
BATH BRICK hb tO SP
a
co
Kellogg’s Brands
Toasted Corn Flakes
Toasted Corn Flakes
Toasted Corn Flakes
Individual ..-++++* -
Krumbles ..++-++seses
Krumbies, Indv. .... 4
Biscuit ...e.ssceeeeeee a
Drinket ....seeeseoes
OPO Nmds bdo eS
co
c
Peanut Butter ....--
Bran .
BROOMS :
ney Parlor, 25 Ib. 10 0
ie. 5 String, 25 lb. 9 15
Standara Parlor, 23 lb. 9 00
Common, 23 lb. ..---- 8 4
Special, 23 lb. ..-.++- 8
Warehouse, 23 lb. .- 11 00
BRUSHES
Scrub
Solid Back, 8 in. ...+ 1 00
Solid Back, 11 in. ..-.- 1 25
Pointed Ends ...-++s- 00
Stove
Sin. BS 3.5 cols. s--s--- 2
Soccceeses 2 Oe
NO. 2 -ceees :
No. 1 .ccccccceceseece
ae
To ccaas
; 1 70
90
No. 1 .
No. 2.
NO. 8 wccccccccccceces
No. 4.
BUTTER COLOR
Dandelion, 25c size .. 2 00
CANDLES
Paraffine, 6s
Paraffine, 12s
Wicking
CANNED gia
Apple
8 Ib. anaee = 9} 60
No. 4 75
eenecece
aeceeee
- Blackberries
2 Ib. *
Standard No. 10 . | "@10 50
_— Be?
ney sece
tring ......- .-- 1 75@2 25
1 75@2 20
Blueberries
Standard ...........
Me. 10 ....5.2..-.. @11 50
Clams
Little Neck, 1 Ib. .... 1 60
Ciam Boulllon
Tomato, 1 lb.
Tomato, 2 IR. «...22+5
Mushrooms
Buttons, %S .......- - @30
Buttons, 1S .......-- - @d0
Hotels, 1s .......... - @44
Oysters
Cove, 1 ID. 2.222220 1 40
Gove, 2 1D. ...s6-2%- - @2 00
Plums
Plums ......... 1 50@2 00
Pears In Syrup
No. 3 can per dz. 2 5v@3 00
Peas
Marrowfat ..... 1 soe 85
Early June .... 1 90@2 10
Early June siftd 2 i502 30
Peaches
TAC: ga chbeoe se
No. 10 size can pie @6 00
Pineapple
Grated = .cccces-cese
Sliced «osc sccceeo cece
Pumpkin
Goon 2. sstuce5s. 5.2 1 50
PANCY. «2.25 see seesese 1 65
OB. 30: .o5-osse Sedeeses 4 50
Raspberries
No. 2, Black Syrup .. 3 00
No. 10, Black ....... 12 50
No. 2, Red Preserved
No. 10, Red, Water .. 12 50
Saimon
Warrens, 1 lb. Tall .. 3
Warren’s 1 lb, Flat .. 3 46
Red Alaska ........+. 2 85
Med. Red Alaska .... 2 60
Pink Alaska ........ 2 20
Sardines
Domestic 48 ........ 6 75
Domestic, % Mustard 6 50
Domestic, % Mustard 6 80
Norwegian, %s . 15@18
Portuguese, Ys .... 30@35
Sauer Kraut
No. 3, CARB 4..2.555. 1 65
Do. 10, CANS .2ccccccese
Shrimps
Dunbar, is doz. ..... - 1 80
Dunbar, 14s doz, .... 3 40
Succotash
Heir c.cccs chien cewese
ORG =.c.. 6+ ss--s-----
Fancy ~.... -sepeeeees
Strawberries
Standard ............ 2 50
BARCY ooo oc cccsccsaes 2
Tomatoes
No. 1% ...... cise gan 1 40
BR 8 oo neoe esos eos 1 75
MO. 40 Cina eee ee ese 8 00
Tuna
Case
\%s, 4 doz. in case ....
%s, 4 doz..in case ....
is, 4 doz. in case ......
CATSU
Van Camp’s, % ite 1 :
Van Camp's pints .... 2 8
CHEESE
Peerless ......... @36%
Brick eS: @38
Leiden ...... ove @
Limburger ..... @30
Pineapple ....... @
AO og oo ove es @
Sap Sago ....... @
Swiss, Domestic @
Johnson Cigar Co. Brands
Dutch Masters Club 84
Dutch Masters Bang. 84
Dutch Masters Inv. 84
Dutch Masters Pan. 81
Dutch Master Grande 81
Dutch Master Special 60
Dutch Masters Lond. 81
M). Portana .....<.%. 45
SGC JAY) 665s insinca sss 45
Dutch Masters Six .. 51
Dutch Masters Hand
DARA os cab cce ce
Dutch or Baby
Grand
Dutch “shee
Seconds ........ ~. 45
TixemMplar .... 3s esas 69
Peter Dornbos Brands
Dornbos Single Bndr. 40
Dornbos Perfecto .. 40
Van Dam, ic .......
Van Dam, 6c
Van Dam, 7e 2.45565 49
Van Dam, 10c ...... 70
Worden Grocer Co. Brands
Boston Straight .... 42 00
Trans Michigan .... 42 50
Court Royal ........ 45 00
Hemmeter’s Cham-
PiOn .6. 5.635. 46 00
STOGUOIB 2055 s6cse 45 42 50
La Azora Agreement 42 00
La Azora Washington 75 00
Worden’s Hand Made 40 00
2 ee BS ee Sooo ee 50
Royal Major ........ 45 00
La Valla Rosa ...... 80 00
La Valla Rosa, Kids 45 00
Kuppenheimer, No. 2 43 00
CLOTHES LINE
Per doz.
No. 40 Twisted Cotton 2 00
No. 50 Twisted Cotton 2 50
No. 60 Twisted Cotton 3 00
No. 80 Twisted Cotton 3 25
No. 50 Braided Cotton 2 50
N. 60 Braided Cotton 3 00
No. 80 Braided Cotton 3 50
No. 50 Sash Cord .. 3 40
No. 60 Sash Cord .... 4 00
NO. BO SUtS icc cas 1 75
NO, 3e DED 5b eee ss 2 00
No. 60 Sisal .......... 1 85
Galvanized Wire
No. 20, each 100ft. long 1 90
No. 19, each 100ft. long 2 10
No. 20, each 100ft. long 1 00
No. 19, each 100ft. long 2 10
COCOA
Baker’s ......... cnectes OP
Bunte, 10c size ........ 88
Bunte, % Ib. .... 2 26
Bunte, 1 ib. . 4 00
Cleveland .... bulk ni
PLAYING CARDS Holiand Herri o- = : Ges ‘Shaker’. 88
A nd 8, Zanzibar . 280 Ib. $
a Woe! Ho, ph gerne ieee ooo this I gat — Canton os: i. water End 28 Ib: ecient taka. 40
: : ade : E eeee er, es ne ’
es a @ss ee 8 8 50 cee ee Mace, oan oe : _ ane in pi ta: " 35 1b. oe aa $5
Y. M. ke eee utmegs ...... ap “” in crate ... 70 Ib. D. C. “ 2
HO _ POTASH cm ae Hack 5 Ib., 20 in crate ...... 8 OD. © amen wea” 4
A. G. Woodman's Brand To ee Te a Fat Herring, 8 350 Bevpur. fee eee @52 B Churns D. C. block stock, 60 Ibe. 40
A. 3 - — , Cayenne .. @30 arrel, 5 gal.
20 Oc, per dos. 2.21.” 6 65 PROVISIONS wo: a. UO io'gal. each 1. 2 88
Pee Barreled Trout STA 3
pasa ote aly 25 Ne. i fi coceees 750 Kingsford on Round Head. —
ea _ SB. cccce - ly i
a penee RADISH ou, Tae. mer 00 He. © $0 1 osc... > Meaney, a6 Pi i << Oy EA eee grow... 3 50
oo ao Brisket, ‘Clear 55 00@S» 00 No. 4,9 he 2... 8 om S s, 20-368, box.. 1 70
He cess ae Mackere! Kineeers
na sie Be z Clear Family ....... 48 00 a Pag Bilver Gloss,” a llb. .. 9% sceety Domus, gg 24
301b. pails, per pail :... Dry Salt Meats Mess, 10 Ibs. oere ie, tae 40 No. oe 40
S P Bellies ... 3100982 00 Nod, ‘100 all en ga-ga Soe Cate: mediam, 12 sain) io eae
JELLY GLASS tot eae ver Gloss. 12 6lbs. |. 9% ee |
ES Lard 1 Ibm. ....<. 11 26 Faucets a
oa 2 ee a aes No. 1, 10 Ibs. ........ 2 50 48 1b. gia Cork lined, 3 in. ....... 70 LT
1 “ Naum Lard o O24 cake Meet 16 packages ...... 9% Cork lined, 9 in
vets 80 Ip tube ..vadvance i © Tbs. 7 16 ab. packages :....! gig Cork lined, 10 tm. 1222. 98 TPQUR:
MAPLEINE = — . advance % 'SaEDs : 50 A cao ca ce Hi ie oe r
: 7 Reese. op Sticks
2 oz. bottles, per d 20 Ib a advance ca ae is a
1 oz. , oz. 3 00 . pails ...advance Canary, Smyrna .... - aerate coshan a
je UE Bee 00 ee ele ee ee casa “Cen No. dcommon wrovis 10
— ; a eerenes & Ceca, Malabk rn kes
32 oz. bottles, per dz. 30 00 2 J». pails eeanes 4 a Malabar 1 20 © Barrels ..----.--.-..-. 72 No. 2, pat. brush hold 1 180 Per case, 24 2 Ibs 1 80
bedebs ic csabass Ey : 0 + t ee
vo, MINCE MEAT same Smoked, Meats Hemp, Russian 100.1. 12 Blue Karo, No. ii) TF Sotto of
er case .... ams, 14-16 Ib. 35 @36 Mustard, white ....., a OF. nea tg iy
coccceses 415 as 46-18 Ib. signe Paces white ...... ns Blue Karo, No. 2, 2 dz. 8 30 10 bath
MOLASSES 7 ant a Ee ee No. 2%, 2 Oo ceeuee te an
New deed tect ee a eeee eeu acttetinaacec & 10 ; : , Bate 00 EVAP
me weet ee genes 7 @¢ © «tents ke ee Blue hi wc cimr fie St acne Re
Fancy Open Kettle .... 70 pi ftoria Hama 2 @24 Handy Box, amet toe oe Ne eo i ee es 6 00
CHOICE eevee eeeeeeecen s 2a ok Bixby's oval Polish 1 20 Red Kero, No. iiss * pias ssecnaeee o
GOOG ser smantsesetnst Boiled 2 @40 Miller’s Crown aan 1 20 doz. ao ees Toothpicks Manufactured by Grand
Half barrels 5 tr Minced Hi @48 s 90 Red "Kar No. 2, 2 43 oo - — © .
nedtilt i els fe - , Mince oe 22 a2 eo encuee Roa peeing Se 3 33s 8 55 oie se bla eds 85 pei ge
, ame Be OT rine tees wi : “
Hed Hen! Now 2% uv. 3 erosion rien 0g tr et Bag ch Nig re Moun, wood ¢ "=
Rel Hew. bes 3 40 a Sausages Norkoping, 10¢, 8 for ..64 dex O D. % Mouse. ae holes .. 60 8.
Red E en, 0. ae 3 30 Be “a is Norkoping, 1 Ib. glass ne ead ae bbe Geese 400 Mm ? od, 6 hules .. 70
' 2 2 2 iver 2.2. : Cc i. 2 ” or
Uncle ee 80 ey . Canoaleee a 8 for 64 Fair ..... eo ane Rat, wood ....... oR 2
acts Bon. Ho. t .... 3 0 Pork ......0. "Ss 8 iteeeeeeeeaneess ee oe vos TB ] ( ;
: ge a ee SOAP Mm nee nae
Giieer Oak o Bae 11
Ginger Cake. No. rs a oe Die see ress 11 Acie, 0 oe TABL moe Fibre ss K k N
Ginger Cake, No. 6 Yo : = cheese ......... 14 Big Master ae .. 550 Halford nn No. 2 Pibre ........ br be L ZER
O. & L, Open Kettle, Climax ........... ocks #00 Halford, small ...... 875 No. § Fibre 01200) 38 00
No. 2% Be Queen W «+. 5 00 -. 226 Large Galvani
ca tee hite ........ 5 90 M vanized ..,
oe : 00@27 00 Oak Leaf ...... 50 TEA Medium Galvanized
ee : "* 30 00@31 00 aa i oe. Uncolored Japan Small Galvanized
. + ee eee
*% 6 Ib. box ....... 30 Pig’s eet Paes & Gamble Co. Sg ee 35088 Banner oa
ee : sateen cane AOE asst s i a
Sule % bbls. 40 Ibs. Ivor. eo ie Basket-Fired Keun, OOS Giese Sings 1
iia: ee ; asket-Fired Choice Double Peerless ....
Bulk, 2 kal. kegs <. @1 35 fe ee Not Am Single Peerless.
Stutted, age kegs .. @1 50 Tripe Swift & Company Siftings, bulk ....... @45 ot ae Queen .....
Stuffed, & oz. ........ fo ii edi - Swift's Pride ....... 5 95 Siftings, 1 Ib. pkgs. O38 Good Enough ........
Pitted (aot Of eae 00 % brea 40 Ibs. ck @ Wool, oa © an 0 Se oat eg Sie ees
seen scoace iS : f
Mansanilis. or z 00 = Casings 3 00 Wool, 10 oz. bars .... 9 40 Bos Unes Medium .. 35@40 Window Cleaners
Launch, Pee? 45 Hoss per ab. ee 50@55 aihiin Commaas seme Choice .... 40@45 - in. ise aeaes
inch, 160m... ... ound set .... _— Be seeetsesssesenes
Queen Mea a 25 meee middles, set oe ison Leg aanx. one box 8 75 Choice = ee 35@40 16 in. So eseee oa 2 30
Onin ites so. 1 jstGO9 BAK Hawk, five bra g 1g PANY 50@60 Wood Bowls To oe oo
ammoth, 28 ncolored Oleo Oo 13 in. B
OF, margarl ee eo edna
Olive Chow, 2 doz. ‘cs 75 Solid Dairy ........ a ee pe ee Doran Medium .. 40@45 17 in. Butter ".. 1 00
mee ry Rolls ....... 30@31 and greas remarkable dirt }0rmosa, Choice “ea eee 8 00 BAKING POW
es aes 50 Cc out @ remover, with- Formosa, Fancy 55@7 19 in, Butter ........1 Te
Guraaa rer Meate injury to the skin. 5@T5 -----11 00 eis ati
ee 1. E -
PEANUT BUTTER Corned Beef, 1. Ib. t70. Sa Scouring Powders Cougar’ Moan WRAPPING PAPER
B oast Beef, 2 lb. .... polio, grossa lots .. 9 69 Congou, Choi m .. 40@45 Fibre, Mani : >
el-Car-Mo Brand Roast Beef ... 6 60 Sapolio, half » Choice .... 45@50 Tore, Maia, White 6
6 oz. 1 doz. i Potted Mea Lb. 1... 470 Sapolio, single lots 4.85 Congou, Fancy .... 50@60 Fibre, Manila, colored -
6 oz. 1 doz. in case .. 290 _ Flav no eee aot ae. ae Congou, Ex. Fancy 60 No. 1 Fibre.
24 i a z. in case .. 2 50 Potted ¥ ee 55 Queen gsc 80 cx: ——? @80 ‘Butchers’ Manila ... 1
VID. pails... S50 Meee ue Queen Anne’ se cans’ 180 Pekoe, Medigm” Matt. o.c33.,, ____
Government More Wasteful Than
Any Individual.
From the United States Treasury’s
Bureau of Publicity the Daily News
received in a single mail on Saturday
twenty-nine envelopes, all franked, all
marked “Official Business,” all bear-
ing the printed warning, “Penalty for
private use to avoid payment of post-
age, $300,” and all addressed in the
same handwriting to “The Chicago
Daily News Co.” The contents of all
the envelopes were precisely alike.
Each contained a small paper shield
in red, white and blue bearing the in-
spired legend, “Buy More Bonds.”
Buy more bonds for what? To pro-
vide money to win the war and se-
cure the triumph of justice and last-
ing peace or to buy envelopes for the
Bureau of Publicity of the United
States Treasury Department to waste?
Perhaps it is a small matter that in
this time of labor scarcity some one
was employed to address twenty-nine
envelopes in order that twenty-nine
small paper shields might be mailed
at the same time to the same address
when the whole twenty-nine might
have been sent in a single envelope.
Perhaps it is a small matter that over-
worked mail clerks had to sort twen-
ty-nine franked missives instead of
one and an overworked mail carrier
had to arrange and deliver them all
after read'ng twenty-nine addresses.
Perhaps it is a small matter that the
Government, which is harrying the
printing and stationery trades with
restrictions on their legitimate use of
paper, wasted twenty-eight envelopes
at one time. Granted; they are small
matters in these great days. But,
small though they be, they are typi-
cal of the Government’s wasteful
methods and of some of its other
methods.
We must win the war. We must
all economize in order that the war
may be won. The Government
authorities tell us so as solemnly as
frequently. The Government is right.
Very well. To the Government we
say in reply, stop your ridiculous
waste in matters small and large by
requiring your employes, volunteer
and other, to use at all times a fair
degree of common _ sense.—Chicago
Daily News.
-_oOoS
£fome Interesting Army Information,
An army corps is 185,000 men.
An infantry division is 27,152 men.
A brigade is 8,442 men.
A regiment of infantry is 3,775 men.
A battalion is 1,026 men.
A company is 256 men.
A platoon is 60 men,
A corporal’s guard is 8 men.
A field battery is 195 men.
MICHIGAN TRADESMAN
A firing squad is 20 men.
A machine gun battalion has 768
men.
An_ engineers
men.
An ambulance
men.
A field hospital has 55 men.
regiment has 1666
company has 91
A medical detachment has 56 men.
A major general heads the field
army and also each army corps.
A brigadier general heads each in-
fantry brigade.
A colonel heads each regiment.
A lieutenant colonel is next in
rank below a colonel.
A major heads a battalion.
A captain heads a company.
A lieutenant heads a platoon.
A sergeant is next below a lieuten-
ant.
A corporal is a squad officer.
———3--.-2>
Arraignment.
You have violated
All that is held most sacred,
The home, honor, and law.
All that is base and ignoble
You have stooped to,
So low, that beast were not lower,
But you, who were given
That by which you might have been
higher.
You have done deeds
Against justice, love, and life.
Of such dread filth
That all the world,
Even the lowest—
But not so low as you—
Stood in unbelief.
Until indubitable proofs
Pointed at you unquestionably.
You have been cowardly;
For this you have contempt.
But vile treachery
Against the face
Of open trusting frankness
And clean honor!
Now our wrath
Is gathered up, and burst,
To thunder and flash
And beat down upon you.
And we who hold all life
In reverent sacredness
Shall hurl it
In ‘terrible unconcern
To conquer that, more terrible still.
And we who have held death
In sacred reverence
Shall forget to weep,
And honor martyrs
More noble, for that death
That they have met
To save the glory of life
Against you
For other lives—
Shall forget to weep
Until that great moment
When through this pure sacrifice
Of life on life,
Of heart on heart,
Of home on home,
We have stamped the vileness out
Utterly.
Amy Bonner.
———__e-
Questions Correctness of Mr. Johns’
Information.
New York, Nov. 11—I have been
doing some outside work for the past
month in connection with war activi-
ties and have but recently returned
to the city to find your kind note en-
closing article by D. W. Johns.
Hence the delay in acknowledgment.
I appreciate keenly your courtesy
in asking me to answer the mistaken
statements of Mr. Johns, and nothing
would delight me more, were it not
that every minute’ of my time just
now is absorbed in the many extra
duties that the war activities demand
and it is utterly impossible to com-
mand any time for writing.
If Mr. Johns knéw anything about
religious conditions in Germany, he
would know that Germany’s religion
is a state religion and that from the
Kaiser down it consists of the most
extreme form of Lutheran orthodoxy.
He would also realize that there are
quite as many English and American
scholars among the higher critics as
German. However, I must deny my-
self the pleasure of replying to Mr.
Johns, simply because of the pressure
of more important things at this
time. John Herman Randall.
SE
31
If set in capital letters, double price.
must accompany all orders.
BUSINESS WANTS DEPARTMENT
Advertisements Inserted under this head for three cents a word the first
insertion and two cents a word for each subsequent continuous Insertion.
No charge less than 25 cents. Cash
BUSINESS CHANCES.
conducted for retail mer-
chants. Profits guaran-
teed. Unload before the
slump comes. Write to-
day.
A. E. GREENE SALES CO.
Jackson, Michigan
Beautiful modern home and eight lots
adjoining Central Normal College to
trade for stock of general merchandise.
Noel D. Gover, Mt. Pleasant, Mich. 987
A MILLINERY STORE for sale cheap;
located at Midland, Michigan; good op-
portunity for right person. Address
LOUISE HARRIS, Midland, Mich. 988
LINEN and white goods salesman with
practical dry goods experience. British
store schooling preferred. State salary
in first letter. Town about 30,000. C. H.
Merthe & Co., Elyria, Ohio. 986
For Sale—Grocery stock in town of
1,000. Invoicing about $4,000. Sales for
year ending August 30th, $32,000. Ad-
dress No. 990, care Michigan ee
0
Drug Store For Sale—To settle an es-
tate, $1,500 for stock and fixtures; worth
25% more at January invoice price; will
sell building also, if wanted. Box C,
Weidman, Michigan. 991
Registered pharmacist with long experi-
ence wants steady position. Q. A. Hynes,
Vermontville, Michigan. 992
For Sale—Stock of general merchandise,
store and dwelling, two acres good land
located center fine farming community.
Address No. 993, care Michigan Trades-
man, 993
Will trade 640 acres fine Western
North Dakota land, equity $8,000, mort-
gage $1,700, for good merchandise. This
is a snap. E. A. Barthelemy, St. Cloud,
Minnesota. 980
Stock Wanted—Have 225 acre stock
farm; level; good buildings; timber; near
three markets in Southern Michigan.
Will exchange for stock merchandise up
to $40,000. Write what you have. Flood,
Dexter, Michigan. 989
FOR SALE—200 ACRE GRAIN FARM,
Southern Michigan; will take some prop-
erty in part payment; easy terms on
balance. WALLACE LAND CO., 1419
Forres avenue, St. Joseph, Mich. 968
Store For Sale—At 119 Michigan St.
Price $3,500. L. M. VanHeulen, 593
Jefferson Ave., Grand Rapids, Mich. 947
Pay spot cash for clothing and furnish-
ing goods stocks. L. Silberman, 106 E.
Hancock, Detroit. 936
Cash Registers—We buy, sell and ex-
change all makes of cash registers. We
change saloon machines into penny key
registers. Ask for information. The J.
Cc. Vogt Sales Co., Saginaw, Mich, 906
FLOUR, feed, seed, ice and produce
business at a bargain; doing $8,000 worth
of business per month; must be sold by
January 1; good town, good school and
good country. Wildman & True, Car-
negie, Oklahoma. 966
For Sale—Complete battery shop equip-
ment, office furniture and vulcanizing
outfit, also a Singer Lockstitch tire
sewing machine. Cuthbert Battery Shop,
215 North Rose St., Kalamazoo, Michigan.
Wanted
Male and female help for
Government contract work.
Good wages. Steady work.
Write for full particulars.
Western Knitting Mills,
Rochester, Michigan.
Will pay cash for whole or part stocks
of merchandise. Louis Levinsohn, Sagi-
naw, Michigan. 767
Extracted Honey—Michigan white ex-
tracted honey in 5 pound pails and 60
pound cans. Also a limited amount of
comb honey. Quotations furnished on
application. M. H. Hunt & Son, 510
North Cedar St.. Lansing, Mich. 933
SEE NEXT PAGE.
Advertisements received too late to run
on this page appear on the following
page.
COLLECTIONS.
Collections—We collect anywhere. Send
for our ‘‘No Collection, No Charge” offer.
Arrow Mercantile Service. Murray Build-
ing, Grand Rapids, Mich. 390
. e e
Watson-Higgins Mlg.Co.
GRAND RAPIDS. MICH.
Merchant
Millers
Owned by Merchants
Products sold by
Merchants
Brand Recommended
by Merchants
NewPerfection Flour
Packed In SAXOLIN Paper-lined
Cotton, Sanitary Sacks
Chocolates
Package Goods of
Paramount Quality
and
Artistic Design
Second-Hand Safes
We pay cash for second-
hand safes. We can use
any size of any approved
make.
Grand Rapids Safe Co.
Grand Rapids
Conservative
Buyers
Patronize
Tradesman
Advertisers
: “acon |
cc Sale aT eS cee gh
Sassi
eswe abi. ae Lasse:
re omer meas atten ge eset
suis
32
MICHIGAN TRADESMAN
November 13, 1918
DEATH OF ALBERT BALLIN.
From the inception of the war the
Tradesman maintained that it would
end in making Germany a republic—
albeit the people of Germany are not
fit for self government—and that the
first president of the new republic
would probably be Albert Ballin. The
death of Mr. Ballin a day or two ago
is therefore a distinct loss to the re-
organization of the German people
along decent lines. Ballin was of
humble Hebrew origin and began his
training for a commercial career in
England. By his demonstrated energy
and skill he became the head of what
was known as the Carr Line, and his
success with that led to the induce-
ment offered to take him to Ham-
burg. He was chiefly instrumental in
building up the largest steamship line
in the world, and one that was in-
fluential in developing the extraor-
dinary extension of the foreign trade
of Germany.
Ballin was an undoubted genius in
his line and got on familiar terms
with the ruling power of the Empire
which benefited so much by what he
accomplished. There are inconsistent
accounts of his attitude with regara
to the origin and conduct of the great
war which ruined Germany’s trade
and its relations with all other coun-
tries. There is no doubt that he was
averse to having the conflict brought
on, and when it failed to achieve its
primary object in a few months he
was anxious for some means of bring-
ing about peace on the best terms
attainable. He foresaw the ruin of
German trade and shipping, and was
out of favor with the ruling power be-
cause he could not work with it for
the kind of conquest it was seeking.
There is little doubt that this situa- ~
tion was the cause of his breakdown
in health at the age of 60. He was
a conspicuous victim of the most
barbarous war of all history.
TIME TO REPENT AND ATONE.
When Germany invaded Belgium
Aug, 4, 1914, the Tradesman stated,
editorially, in its next issue that Ger-
many had started out on a war of
conquest which included America as
well as Russia, Belgium, England and
France, and that it would be only a
question of a few months when this
purpose would be made clear.
For this statement, made at a time
when the daily press generally was
intimidated by pro-German sympa-
thizers so common in this country,
the Tradesman was denounced as pro-
English and its editor heralded
abroad as a lunatic. As a matter of
fact he knew what he was talking
about, because he had seen—in the
spring of 1911—the message Admiral
Dewey transmitted to the Navy De-
partment from the German admiral
at Manila, boasting that “his master”
would start a war in about fifteen
years which would “destroy France,
annihilate Russia, cripple England
and subjugate America.” The Trades-
man had also obtained from Germany
copies of the six books written by
the members of the German General
Staff at the request of the Kaiser,
describing the plans each had for-
mulated to-invade the United States.
Because the Tradesman knew it was
on the right track and refused to re-
tract its statements regarding the
intentions of Germany toward this
country, certain German customers
withdrew their patronage and have
not since darkened the Tradesman’s
threshold. Now that these gentlemen
realize that the Tradesman was right
and they were wrong, they are hereby
given fair notice that they can be
reinstated in the esteem of the
Tradesman by admitting they were
mistaken and that the Tradesman was
everlastingly right.
BOW OUR HEADS IN SHAME.
The latest report received from
political headquarters indicate that
about 200,000 Michigan voters cast
their ballot for Henry Ford for
United States Senator.
Henry Ford—who said that the
word murderer should be embroider-
ed on the breast of every soldier and
naval sailor.
Henry Ford—who said he would
beach every warship and dissemble
every gun and rifle.
Henry Ford—who said he would
die a'pauper rather than make any
weapons of war.
Henry Ford—who said the Kaiser
is a good, kindly, sensible, humane
man,
Henry Ford—who said it was a
sin to bestow charity.
Henry Ford—who said_ republics
are no better than monarchies.
Henry Ford—who boasts that he
never goes to church.
Henry Ford—who said he would
pull down the flag on his factory for
good as soon as the war was over.
As patriotism and not politics was
the sole issue at stake in the election
last week, it necessarily follows that
any man who voted for Ford sub-
scribes to the Ford doctrines and
entertains the same ideas Ford holds.
The Tradesman did not believe
there were so many unpatriotic men
in Michigan.
With ail due respect to the distin-
guished gentlemen who formulated
the armistice which Germany so re-
luctantly signed, the Tradesman be-
lieves that the war was ended three
months too soon to make a lasting
impression on the German people;
that justice demands that Berlin,
Potsdam, the Cologne Cathedral and
the Krupp works should be leveled
to the ground, to the end that the
German people—if it is proper to
apply the word people to beasts who
walk on two legs—might be im-
pressed with the atro cious crimes they
committed against civilization and
humanity at the behest of the Kaiser.
Up to this time no word of regret
has come from Germany, except
regret over the Teutonic failure to
succeed in establishing world domi-
nation. The German people still
strenuously assert that they were
fighting to defend their country from
invasion and that they are very happy
because they succeeded in accom-
plishing the'r purpose. To _ permit
the war to end now, before the Ger-
man people are given a taste of their
own medicine, is the greatest mistake
ever made by a nation of free men.
NOT TO PROFIT BY WRONG.
In annals of patriarchal times one
meets with accounts of how the vic-
tors in warfare wreaked vengeance
even upon the land of the vanquished.
They destroyed the crops and sowed
the earth with salt so that it might
cease to be fruitful. This was before
the days of anything except the sim-
plest of manufacturing industries, and
the purpose was to deprive the con-
quered ones of the means of subsist-
ence. The result was to make a
desert of what had been productive
soil. What the Germans did in terri-
tory which they overran was a dupli-
cation of such action modified and
broadened by the change in industrial
conditions. Not content with de-
stroying fruit trees and uprooting
other vegetation, they dismantled fac-
tories, broke up or removed machin-
ery, and rendered mines incapable of -
operation for years to come. They
hoped, in this way, to make them-
selves secure against competition in
various industries after the war was
over, no matter what its outcome.
Charles Stewart Davison, on behalf
of the American Defense Society, re-
cently called attention to the injustice
of such a result and of the need of
guarding against it. There is no doubt
that this feature will be given due
weight in the final peace conference,
as Great Britain, France and Belgium
are especially interested in it. Ger-
many will not be allowed to profit by
her own wrong. But the exact mat-
ter of how she is to be curbed may
profoundly affect the foreign trade
of this and other countries, neutral as
well as belligerent. Still, it may yet
appear that the unofficial boycott of
all German wares by the peoples of
different countries will prove the most
potent of all the factors in preventing
Germany from profiting from her
destruction of the industries of her
competitors.
NO WORD FROM GERMANY.
Has any one heard a word of regret
from Germany over the havoc she
has wrought, the millions of lives she
has sacrificed, the millions of cripples
she has maimed for life, the millions
of women she has raped, the millions
of children she has mutilated, the
churches, cathedrals, libraries and
universities she has destroyed, the
works of art she has burned?
Not a word. The German people
are so absessed with the idea that
they are supermen and that all the
other nations of the earth are peopled
by men who are inferior to the Ger-
man beasts that even now they have
no proper conception of the magni-
tude of their crimes. They think they
have demonstrated their superiority
by defying the entire world and ac-
complishing their purpose by keeping
the Allies off the sacred soil of Ger-
many.
All talk about sympathy for the
Germans is maudlin and enamates
either from pro-Germans who are
traitors to America in heart and ac-
tion or from crack brained_ senti-
mentalists who should be confined in
an asylum.
sold rapidly.
delivery through
Grand Rapids, Mich.
136 No. Division Ave.
Papyrus “Plastrons” Protect You
Papyrus “Plastrons’’ were an immediate success with the large State
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There are three sizes: Small 34-36; medium 38-40; large 42-44.
The cost to you is $8 00 per dozen, assorted sizes. Window cards and
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The Grand Rapids Dry Goods Co.,
Or direct with the makers
HORNIG & QUA
Wear a Paper Vest and
Defy the Chilly Blasts
of Winter.
ERE is a simple article of ap-
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penetrating winds of winter.
One of these paper vests worn
over or under the ordinary vest
keeps in the natural heat of the
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Big Money for
Clothiers and Druggists
Hazeltine & Perkins,
Grand Rapids, Mich.
Grand Rapids, Michigan
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“We are handling our cash and
records by
“The best thing we ever did was to install .
an N. C. R. System.
“We are now able to meet the Government's
requests to conserve man-power and materials.
“The cash registers in the various departments
help our clerks wait on customers quickly.
We do more business—and without con-
gestion at the counters.
“The N.C. R. system is simple and complete.
If a mistake is made, we know who made it.
machinery”
“The new clerks catch on quickly. They ap-
preciate how the N. C. R. System protects
them and increases their sales.
“*The clerk-wrap registers make our customers
glad to carry their own parcels, because
there is no waiting for change.
“T’m sold on the N. C. R. System for what
it does to help us meet the national needs
for conservation of man-power and materials.
It benefits our customers, our clerks, and
the business.”
A National Cash Register stops guesswork and losses
Fill out this coupon and mail it today.
ROCCE CRRRUCECERERRERCRTECHURSASAESAERTASRTERRERAARSREE SHARE SSRSRERE ASE C THREE HAIER SER RACERS RRRE RHEE RCER ROR E EERE ERR eR EEE see
Department No. 10707
The National Cash Regier. Company,
Dayton, Ohio.
Name
Please give me full particulars about an
N. C. R. System for my business.
Address
What We Might Do oe
What We Don’t Do = 3 To Avoid Waste
What We Do Do | In these days of con-
servation avoid all bulk
= ee ese sugar waste and _ loss
We might make matches out of cheaper wood . . But We Don't. by using
We might save money by using cheaper chemicals ; But We Haven’t,
We might shut down our scientific department and cease , .
trying to make the BEST match ever made BETTER _. t But We Won't. F ranklin P ackage Sugars
BECAUSE
40 years of pre-eminence as the leading match makers of
the world is something to live up to, so : ; ;
WN
They save spillage,
We’re Doing It. labor, paper bags and
The safest match science can produce is none too good for . 1
the greatest nation on Earth, and so i ee That’s What We Make. twine.
There’s no such thing as standing still if one is determined »
to march at the head of the procession nowadays, so 4 t We're On The Move.
The Franklin Sugar Refining Company —
PHILADELPHIA
Any American grocer who is progressive enough to place duty and responsibility above
a mere fraction of a cent in price, in giving his customers the best and the safest and the
greatest value for the money will pin his destinies to
‘‘A Franklin Cane Sugar for every use’? |
DIAMOND MATCHES
What does Mazola mean to the +
live dealer?
It means a product which fits in with the spirit of the times as no other
product does. . 3
A pure cooking and salad oil from corn which many good cooks consider
better than olive oil or frying fats. \
And—a tremendously forceful newspaper advertising campaign which is blazing
the dealer. :
Big space, big thoughts, big results.
Are you prepared to meet the demands of your trade?
CORN PRODUCTS REFINING COMPANY
17 Battery Place _ | NEW YORK