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WZZIANCESS

     
 
  

    
             

 

     

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SEPUBLISHED WEEKLY 8 (CG S558 TRADESMAN COMPANY, PUBLISHERSA 2 s5 2) WEE B38
SAIS EO OLE LS SOL TOR SSS SIGE SO SD PLAS OSES TRS

 

Thirty-Sixth Year GRAND RAPIDS, WEDNESDAY, MARCH 12, 1919 ° Number 1851

 

 

Petoskey Portland Cement Co.

AUTHORIZED GAPITAL STOCK $1,500,000

ALL COMMON—NO PREFERRED OR BONUS STOCK

 

Offers to the Public a Limited Amount of Its Stock at $12 per Share
It is an investment of proven worth, having paid 8% and over annually for not less than 10 years and possesses to a remarkable
degree a large accruing stock value. The Company is marketing this stock, the proceeds to be used in erecting a large cement plant on its
own property and thus more profitably utilize its own raw product. The Company has adopted a sure and safe policy of expansion and

development in connection with the undertaking, so planned that it cannot adversely affect its established income, but will within a
short period

MATERIALLY INCREASE ITS PRESENT EARNING POWER

This stock is free from promotion or bonus stock entanglements.

THIS INVESTMENT IS AN IDEAL ONE

because of the recognized substantiability of management, the great excess of the Company’s vast assets in raw material above its liabil-
o .

ities, the growing demand for its commodity and the additional recommendation of years of success in the development and establish-
ment-of a

THRIVING DIVIDEND EARNING BUSINESS

Ii is the kind of speculation that should appeal. to the ultra- conservative because the only speculation involved is how much greater

the dividends of the future will be than its past fine dividend record, which it established from the sale of crushed limestone to Newaygo
Portland Cement Co. and other concerns.

It is also the kind of speculation that should appeal to’ the venturesome for it not only guarantees a dividend from sale of

crushed limestone but there also is a strong stock market value to result from the greatly added income that will be produced by the
Luilding and operation of a

Modern and Most Desirably Located Cement Plant in Michigan
with a 2,400 barrels per day capacity.

If interested in a reliable stock investment, both as to safety and possibility of substantial dividends, ask us for the Company’s
detailed particulars, giving personnel of management together with above facts, and satisfy your own judgment of the merit of this lim-

BA. SAWALL COMPANY, Inc.

405-6-7 Murray Bldg. Grand Rapids, Michigan
Harbridge & Company, 69 Buhl Block, Detroit.

Representatives of Eastern Michigan.

 

F. A. Sawall Co., Inc.,
Grand Rapids, Michigan.

Gentlemen :—Without any obligation on my part send me all information you have regarding the Petoskey Portland Cement Company.
Namie ore ae ea es Coe en) cee bee: Neen Ciel Lasye eres esses Ge

PO a he as Welk fo oy eo ic kk is Wa ko bse duc eee bon ec uewes a

 

 

 

,

 

 

<r

 

 

 

 

 

 

  

 

 

The War’s Biggest Lesson

The lesson of the war is, “Don't waste.”
The war taught us that wastefulness is a
crime even in times of peace and plenty.
Thousands of Americans will hereafter
demand the whole wheat in all wheat

products.

Shredded Wheat

is a real whole wheat food, made of the
entire wheat grain, nothing added, noth-
ing taken away. The same Shredded
Wheat you have always sold—clean,
pure, wholesome, nutritious. You should
now be able to supply the normal de-
mand for this product. All war restric-

tions have been removed.

The Shredded Wheat Company, Niagara Falls, N. Y.

 

The Universal

FOOD

CAND

Who’sCandyP =e
La CANDY

Made by

Putnam Factory Grand Rapids. Michigan

 

 

 

 

Why Travel?---TALK

Our LONG DISTANCE LINES reach
250,000 Telephones in the State, also
points outside.

 

 

“It is cheaper to telephone than travel”
is more true today than ever before.

 

 

Use Citizens Telephone Company’s Service

 

DEAL 1814

 

Judson Grocer Co.

 

 

Wholesale Distributors

of

Pure Food
Products

Grand Rapids, Michigan

 

 

 

 

 

 

 

~MORE PROFIT

SNOW BOY WASHING POWDER 24s—Family Size

through the jobber—to Retail Grocers

25 boxes @ $4.85__5 boxes FREE, Net $4.04
10 boxes @ 4.902 boxes FREE, Net 4.08

5 boxes (@ 4.95—1 box
2\boxes @ 5.00__'4 box

FREE, Net 4.12
FREE, Net 4.17

F. O. B. Buffalo; Freight prepaid to your R. R. Station in Icts of not less than 5 boxes.
All orders at above prices must be for immediate delivery.
This inducement is for NEW ORDERS ONLY—subject to withdrawal without notice.

Yours very truly,

Lautz Bros..& Co., Buffalo, NY.
a a Ye:

Neen nea

 

 

Sperm Ra namics
SR eS

.
es
Re

?

ae

 

 

Thirty-Sixth Year

GRAND

RAPIDS, WEDNESDAY, MARCH 12 1919

Number 1851

 

MICHIGAN TRADESMAN
(Unlike any other paper.)
Each Issue Complete In Itself.

DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.

Published Weekly by
TRADESMAN COMPANY

Grand Rapids.
E. A. STOWE, Editor.

Subscription Price.

Two doliars per year, if paid strictly
in advance.

Three dollars per year, if not paid in
advance.

Canadian subscriptions, $3.04 per year,
payable invariably in advance.

Sample copies 5 cents each.

Extra copies of current issues, 5 cents;
issues a month or more old, 10 cents;
issues a year or more old, 25 cents; issues
five years or more old, $1.

 

 

 

 

Entered at the Postoffice of Grand
Rapids under Act of March 3, 1879.

 

 

GOVERNMENT FOOD SURPLUS.
Anxiety as to what the Government
is going to do with the vast accumu-
lations of foodstuffs it has on hand
intended for army use is causing con-
siderable unrest among grocers, both
wholesale and retail, despite frequent
public assurances that these supplies
will not be thrown upon the market.
That these surplus supplies are very
heavy is admitted by all who have
access to inside information and there
is no denial of the fact that the Gov-
ernment itself is greatly concerned
over the problem it has on hand.
3efore the war ended it was the
policy of the Government to keep
enough food on hand to supply 2,000,-
000 men for ninety days, but just be-
fore the armistice was signed the
Commissary had been speeded up to
the point where the supplies were
provided for 4,000,000 men for ninety
days. This means that there is a
great deal more food on hand orig-
inally intended for the army than can
possibly be absorbed within a reason-
able time and that some means will
have to be found to dispose of. it.
Assurances have been given that there
would be no precipitate action likely
to disturb the equilibrium of the mar-
ket, but in spite of that fact, it is
known that there is no definite policy
agreed upon between the heads of the
various departments and it is feared
that with the pulling in different di-
rections, said to be going on, the
whole proposition might be upset.
The situation in foodstuffs is really
no different from that existing in oth-
er lines, such as in copper, for in-
stance, of which the Government finds
itself over-supplied, by reason of the
sudden stoppage of the war. In the
case of copper, a precedent has been
established, by which the metal is to
be offered on the market a little at a
time at the prevailing market rates.
Whether or not this plan can be ap-
plied to foodstuffs, remains to be
seen. What the reailers are afraid
of, is that any pressure to sell from
whatever source, particularly of can-

ned goods, will immediately depress
the market value of the goods they
have on hand, and which were bought
at the same time as the Government
secured its supplies, and at equivalent
The Government, however,
would be prepared to take its loss if
it had to, and charge it off to the cost
of the war, a course, which, if pursued
by private concerns, would in many
instances spell disaster.

In some quarters there is hope ex-
pressed that the surplus goods can
be disposed of abroad. This is un-
doubtedly the case with the large
quantities already piled up in France.
The trade is experiencing an active
export demand which is only limited
by the ability to secure the steamer
space. It was said on Saturday that
everything in sight had been filled for
the next three weeks, but that there
were prospects of the release of addi-
tional shipping before long.
mand hitherto ha¢
for fruit and
widening to

prices.

The de-
been principally
salmon, but it is
include corn and _ peas.
It also includes dried fruit, dried beans
and split peas, the call for the last-
named item being unceasing.

now

There
are heavy demands also for hominy,
tapioca and and, of course, a
continuous demand for meats and pork
products. Condensed milk is another
item for which there has been a heavy
demand.

In the meantime the domestic de-
mand has been very light, partly due
to the decreased purchasing power ot
the public following the elimination
of inflated wages, but largely due to
a change in public sentiment through
the belief that all prices are on the
downward run and the consequent re-
fusal to buy as freely as long as high
prices are maintained. It is because
of this situation that retailers are ap-
prehensive of any move on the part
of the Government which might force
reductions in the selling prices of the
goods they already have on hand and
which is them to hold off
from replenishing at a time when such
action is customary.

rice,

causing

——__2-~--__.-

Little Things Count in Selling.

She was a fair-haired girl of about
16, evidently just a beginner, but al-
ready she seemed to have developed
the gift of tactful salesmanship. A
customer asked for a
teapot.

“Youll probably want one like
this,” she suggested pleasantly, show-
ing one of the best in stock. “The
finish is extra thick. We sell this at
$1.25, but there are larger sizes if you
wish them. This line of goods is
extra durable. And don’t you think
the blue is pretty? Then the perco-
lator top makes very much _ better
tea.”

“That’s a little more than I wanted

granite-ware

tO. pay, returned the customer
whose price, although she did not say
it, was $5 cents. Have you any of

those little, round tea-pots—?”

“We had them at forty cents, but
they're all sold now. Here is a tea-
pot at 55 We are
special price on this line on account
of little defects. You'd hardly notice
the defect in this one—just that little
chip off the side—and the inside, you
lifted the
fectly sound.”

“What have you at thirty-five?”
little tea-pot at

cents. giving a

see’’—she cover—‘is per-

“Here 1s a nice
thirty-five.”
“And how much would that hold?
“Five cups, or a little more.

”

If you
have company occasionally, you need
an extra large tea-pot. For the dif-
ference in the money, the one at 55
cents would suit you better, I’m sure.
That tea-pot at 55 cents holds eight
cups, anyway.”

The customer took the 55-cent tea-
pot. The girl, wrapping it up, ob-
served,

“You've another haven't
I can put it inside the tea-pot
for you,” she suggested; and the cus-
tomer gratefully acceded.

“Tow much are your ———— silver-

parcel,
you?

plated spoons?” she asked mentioning
an advertised make.

‘Five dollars a dozen. That is for
the triple-plated, the best quality in
that make. Would you like to see
them?” Already she was leading the
way to the cutlery counter.

“No, I won’t have time to-night,
but I'll look at them again.”

“TIL be’ elad to
time. Thank you.”

show them any

Was it any wonder that the cus-
tomer inwardly resolved that, when
it came time to buy those spoons, she
would give that store—and that clerk
—the first call. The girl was just a
beginner, but she had a pleasant way
with her, and knew the goods and
the prices, and when to suggest some-
thing, and when to refrain from being
too insistent.

Incidentally, when no quality or
price was specified, she brought forth
the best goods and showed them first.
Her employer tells me that, even
where direct sales do not result, that
little “trick of salesmanship” does a
lot to advertise the better goods.
Mrs. So-and-So says to Mrs. Blank:
“This tea-pot was 55 cents, but Jones
has some beauties at $1.25—I’d like to
have got one. And such a nice, pleas-
ant girl waited on me, too.”

Victor Lauriston.
—_++____

The condition of the sign on the
store front may not indicate the con-
dition of the store inside, but you
seldom find a good store with a shab-
by sign. :

SENSE AND SENSIBILITY.

The crusaders against modern dress
should not overlook one thing in its
that it health
account, as no faShion for

favor—the fact takes

into cen-
When you look upon
the pinched waists and the exaggerat-

turies has done.
ed restrictions displayed in pictures
of women’s dress of other eras you
done
then

realize, as you may not have
little health
To-day, with the

stays and the almost complete

before, how was

considered. loose
elim-
ination of the old-fashioned waistline,
whatever
conspicuous or unlovely.
is that
of their

her (figure, is
The truth
all fashions reflect the mood
moment;
a psychological, almost a political sig-
nificance. Modern
clothes

women in all

no woman,

even moods have
freedom in
means the freedom of

else—the doing

wom-
an’s
away
with false modesty and sqteamish-
There are extremes in to-day’s
But
only extremists among women wear
The and file recognize
that in making health compatible with
grace and with dignity present dress
shows not only sense but sensibility.

ness.
fashions—nobody can deny it.

them. rank

Ct At
ENORMOUS CROP OF RAISINS.
That the 1919 will
come close to a quarter of a million

raisin crop for
tons, is the estimate made by officials
of the
Company from facts gathered in a re-
cent survey and from figures for last
Education of the
foreign

California Associated Raisin

vear’s production.
this
lands to eat more raisins and the find-

public of country and
ing of new markets are some of the
problems now confronting the raisin
growers, in order to find advanta-
geous sale for the constantly increas-
ing crops. That the local growers
have nothing to fear from importa-
tions and are not likely to-meet any
competition from
for some years at least, is the opinion
of the experts. Before the war there
were barely 20,000 tons of currants
and raisins imported to this country.
Twenty salesmen to cover the terri-
tory of Canada and the United States
are provided for in the budget of
$440,000 which was voted by the board
of directors earlier in the week. More
than 175,000 tons of the estimated
crop will be handled by the Asso-
ciated, it is announced.

foreign producers

a ere

When you find a clerk who thinks
he knows all he needs to know about
his line of goods, you find one who

has got as near the top as he will

ever get.

—————EEE

You claim to be possessed of good
common sense. Why not use it?
Common sense in disuse will rust like

idle machinery.
ac a cerca
If a man has neither friends not

enemies he has lived in vain,

 

Late News From the Saginaw Valley.

Saginaw, March 11—The_ writer
cannot help but recall those memor-
able words “We came, we Saw, we
conquered,” in saying a few words
in honor of Saginaw’s mayor-elect,
Ben. N. Mercer.

Just two weeks before the primary
election and for the first time in the
history of Saginaw, the business men
and representative people of Saginaw
called on the United Commercial
Travelers to present to the public a
man for mayor. Prior to this call,
there were three candidates already
in the field, but the good interests
of the city were not satisfied with the
caliber of the men already in the race.

In recognition of the honor of this
call coming from the citizens of
Greater Saginaw, the travelers called
a meeting, with the result that Mr.
Mercer was the unanimous choice for
the race. Although a citizen of Sagi-
naw for many years, Mr. Mercer was
unknown to many people. However,
the ballot showed that the endorse-
ment given him by the best organiza-
tions of the city was enough to satis-
fy even the doubtful mind that he
was the logical man for the coveted
position.

Within forty-eight hours after his
endorsement there was organized one
of the greatest corps of workers ever
known in the history of Saginaw. As
every traveler goes out with his sam-
ple case on Monday morning, deter-
mined to win for his house, so these
travelers set out to not only nominate
but elect their man at the primaries
—a thing considered by his closest
friends as almost impossible, in view
of the fact there were four candi-
dates. Thanks to the good people of
the city, he was elected mayor of
Saginaw in the most sensational land-
slide known in the city’s history. In-
stead of being merely one of two can-
didates to win the nomination he out-
distanced his three opponents and
came out of the primary as the def-
inite and final winner in the mayoral-
ty race by a majority of nearly 1,700
votes over all his three opponents.
He carried twenty-two of the city’s
twenty-five voting districts, polling
over 4,000 votes more than his
closest rival, Mr. Waterstradt. He
has been greatly honored and at the
same time has been placed under
heavy responsibility by the striking
manifestation of confidence accorded
him. There is no doubt but what the
voters of Saginaw believe him to be
the kind of a citizen who will appre-
ciate to the fullest extent the com-
pliment his fellow townsmen have
paid him and that he will give of the
best that is in him to the service he
is called upon to perform. One of
the outstanding features in his elec-
tion was the platform on which he
was elected: “I have made no prom-
ises to anyone. There are no strings
tied to me. I am a free man,’ This
was his platform. His success is due
to his political fitness. moral stand-
ing and executive ability. All this
was recognized and the very thing
that defeated the organized labor can-
didate and the candidate that was
being backed by the old-time gang of
“ring politicians,” as they are com-
monly known.

All Saginaw to-day is proud of
Mercer and he is proud of Saginaw
and promises to do his utmost to
give her the biggest mayor she has
ever had and to help make her a
greater and cleaner city.

Ben N. Mercer was born in Ireland
forty-seven years ago and when but a
lad he was thrown on his own re-
sources. Since that time he has mov-
ed up step by step, working earnestly
and in an honest way to his present
position.

He has been a traveling man for
the past twenty-five years, represent-
ing most of the time implement manu-
facturers. At the present time he is
salesman for the Rudd Manufacturing
Co. He stands high in the estimation
of all who know him. He impresses

 

MICHIGAN TRADESMAN

everyone who comes in contact with
him of the sincerity of his motives
and the uprightness of all his actions.
He is a Mason, Elk and a most active
member of the U. C. T., having acted
as Secretary of Saginaw Council for
several years. At present he is one
of the Grand Deputies of the State.

The “Grand Old Man of Saginaw,”
as he was most commonly referred
to, W. R. Burt, was buried last Tues-
day afternoon. He was very wealthy,
having acquired most of his wealth
through the lumber business and ex-
tensive mining interests. He did
much for many Saginaw institutions
and the city proper. The funeral ser-
vices were carried out along the same
lines in which he lived and prospered
—simple. A short service was read
by Rev. Frederick Spence, of Jack-
son, formerly of this cify, and a very
close friend of Mr. Burts. There was
no music.

 

Ben N. Mercer.

John F. Fournier, of Gagetown, has
purchased the grocery store of John
Golly. Mr. Fournier for the past four
years has conducted the city dray
lines and is well known and re-
spected.

One of the biggest social affairs
given in many seasons was the U. C.
T. party given at Tom Pattinson’s
home Cherry and Fourth street last
Saturday night. It was the first social
event in U. C. T. circles this winter
and a splendid turnout there was.
Over seventy-five people were on
hand to enjoy the hospitality of Mr.
and Mrs. Pattinson, who were assist-
ed by Mr. and Mrs. Horace Fox and
Mr. and Mrs. Fred Strutz; in fact,
several had their fingers in the pie.
It would have taken a log chain to
have kept Senior Counselor Bremer
out of the kitchen. Progressive pedro
was indulged in, with honors going
to the following: First prize, men,
Archie Malone, Joe Rue, Mike Foley
(however, the latter took the part of
a lady at the tables), Jas. Mosteller
and although always a booster and
never a knocker, Clayton Smith got
the booby prize, a small hammer.

The winning ladies were Mrs. Clay-
ton Smith, Mrs. Bixby and Mrs. A.
D. Le Fevre.

At 10:30 the shuffling activities
ceased and the assemblage was given
a splendid luncheon served in a beau-
tiful manner. As a final climax to
the occasion, Mayor-elect Mercer
responded to the request of those
present and, in his usually easy man-
ner, improved the opportunity to tell
the good folks how greatly he felt
indebted to all for the untiring sup-
port given him in his campaign and
of the many sacrifices made by many
in his interest. After his remarks,
three rousing cheers were given him.
It was a night long to be remembered
by those present.

From the standpoint of snow,

Christmas was a little late in coming.
About a foot of snow fell Sunday,

tying up street car and interurban
service most of the day.

A. F. Martin, manager of Bruno
Martin & Son, sheet metal contract-
ors, this city, was elected Secretary
of the Saginaw Builders and Traders’
Exchange last week. Mr. Martin is
well qualified for the position, having
served as State Secretary for the
Sheet Metal Contractors’ Association
for several years, as well as for the
local Association.

Saginaw is due for a boom. The
writer has often spoken of this and,
as a further proof, let me draw your
attention to the report just given out
by Manager A. B. Riley, of the Ban-
croft Hotel. More guests stayed at
the Bancroft during the month of
February than in any other month
during the history of the hotel, even
including the dates of the big conven-
tions. Altogether, 5,222 people stayed
at the hotel, 240 more than in Jan-
uary, in spite of the shortness of the
month. Travelers seek a good boom-
ing town. A dead one is shunned.
Right at this time there are no houses
for rent in the city. Several large
concerns are planning to build many
homes as sOon as the weather modi-
hes a little.

Fellow U. C. T.’s don’t forget next
Saturday afternoon and night. Prompt-
ly at 2 o’clock the afternoon session
begins with the initiation of candi-
dates and there is a large class slated.
Then election of officers for 1919. At
6:30 there will be a feed, but don’t
be a slacker and stay away from the
afternoon session and just come for
the feed. If it is not possible for you
to come sooner, you are to be excus-
ed, but if you don’t have a good ex-
cuse, look out. You owe it to your
Council, officers and to yourself to
be on hand. After dinner, installa-
tion of officers will be held. Speakers
have been secured and also musical
talent. Mayor-elect Ben N. Mercer
will be one of the speakers. Let us
show him we are still on the boosting
line for him. Remember the meeting
is at the Elk’s Temple and starts at
2p. m:

Saginaw lays claim, in the person
of George M. Streeb, to the oldest
active general merchant in Michigan.
Mr. Streeb is in his 98th year, cele-
brated his 97th birthday anniversary
Friday, Feb. 28, and despite his near
approach to the century mark, remains
active and brisk. He is proud of his
distinction as the oldest business man
in Saginaw, proud of his physical and
mental activity and takes particular
delight in proving to his friends that
he still is able to keep abreast of the
times and talk intelligently on all the
big topics of the day. Mr. Streeb be-
gan his business career in Saginaw in
1850, and for more than ‘fifty years
has conducted his little grocery and
general store in the same building.
He attributes his physical condition,
remarkable for a man of his years, to
the practice of his hobby for walking.
Every day he goes for a walk, some-
times only a few blocks, but regular-
ly, once each week, his stroll is in-
creased to a distance of several miles.
In the summer time, when the country
roads are good, he walks two or three
times each week to Bridgeport, six
miles south of Saginaw.

L. M. Steward.
—_2-2¢.___

Sparks From the Electric City.

Muskegon, March 11—Muskegon’s
third automobile show, under the
management of John C. Fowler and
George M. Friant, closed a record
breaking week March 8. The man-
agers are the same men who put on
the two previous shows. They state
this show was double the size and
had more than double the value of
cars shown and the attendance more
than triple that of the former shows.
The success this year was only limit-
ed by the size of the building. Forty
of the foremost cars in the country
were shown, ranging in price from
the cheapest cars on the market to
the palaces on four wheels which call

March 12, 1919

for thousands of dollars. Every one
in any way connected with the show
or who visited it declared it to be the
biggest show of any kind ever given
in Western Michigan. More than
5,000 visited the building daily and
the attendance on Saturday, the clos-
ing night, was the largest ever gath-
ered at an indoor show in Muskegon.
The exhibitors were all enthusiastic,
not alone from the number of visitors,
but from the number of sales made
directly at the show and the large
number of prospects secured. The
highest priced cars not only attracted
a lot of attention, but many of them
were bought from the floor. Mus-
kegon was visited by every one ser-
iously interested in automobiles from
all of the neighboring towns and cars
were sold to Grand Haven, Spring
Lake, Hart, Shelby and Fremont vis-
itors. Besides the cars and trucks
on display, there were complete lines
of accessories of every description
and in the ante rooms there was a
display of furniture and musical in-
struments. The displays of Fred
Beerman and the Bishop Furniture
Co. attracted a constant crowd of
visitors and in amount of sales they
gave the automobile exhibitors a race.
Although the exhibitors and the visit-
ing public declare it the largest and
most successful show possible. to he
given in the armory, Managers Friant
and Fowler are already working on
their plans for next year’s show and
they stake their reputations as auto-
mobile show promoters that in 1920
the show will outclass this year’s ef-
fort as much as this show distanced
their previous efforts.

Muskegon Council will hold its an-
nual election March 15. The business
meeting will be in the afternoon and
a banquet for the members and their
families will be held in the evening.

A rally is planned for some April
date when the Grand officers will be
called upon to assist. E. P. Monroe.

—_---____

From many sources come encour-
aging reports about the unemploy-
ment situation. It is now plain that
the alarming figures and forecasts of
a few weeks ago ran far beyond the
facts. Since then, efforts have been
made to ascertain the exact condi-
tions, and every investigator has found
them better than they had been rep-
resented to be. These investigations
have been and are being made by
too many independent authorities and
in too many places to give ground
for a charge that their statements are
colored. Governors, state commis-
sions, National and local officials join
in the finding. One of the most im-
pressive of these reassurances is the
one that has come from the Gov-
ernors’ conference. If there was an
unmanageable problem of unemploy-
ment, it was in the next state. Every
governor was sure that his own peo-
ple were tackling the emergency in
an effective way. The report of Ar-
thur Woods, special assistant to Sec-
retary Baker, is of particular inter-
est. When he declares that the mat-
ter is being handled successfully and
that the outlook is good, we may well
pluck up heart. This does not mean
that there should be any let-up either
in keeping track of what is being
done or in the doing. At best, the
situation will be serious for some
time. But it is decidedly agreeable
to be able to feel that we are solving
with promptness one of the first big
problems of the sudden peace.

—_——_2 2+.

It takes a smart, wise woman to
keep appearances up and expenses
down.

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March 12, 1919

    

MICHIGAN TRADESMAN

 

Grand Council Meeting Changed to
Kalamazoo,

Jackson, March 10—Jackson Coun-
cil, known all over the State as one
of the livest councils in Michigan,
pulled off its annual meeting Satur-
day, March 8, at its hall on Mechanic
street. The following fortunate fel-
lows were given the pleasant privilege
of perambulating along the path of
pregress which leads to a sore but
satisfied condition of body and mind:
’Niel, Wells, Fogell and Weed. Fol-
lowing the initiatory feast, the election
of officers took place,-as follows:

Senior Counselor—A. M. Brown, Jr.

Counselor—B. E. Dewey.

Past Counselor—M. T. Eddy.

Secretary-Treasurer—M. Heuman.

Conductor—Wm. C. Eberbeck.

Page—Wm. FE. Lightheart.

Sentinel—H. Miller.

Delegates—M. F. Eddy, A. N.
Brown, R. A. Gibson, F. L. Day.

Alternates—F. A. Aldrich, E. A.
Sickles, A. H. Brown, Harry Beals.

Because of the utterly inadequate
hotel accommodations in Flint, which
precludes the possibility of holding
any kind of a gathering in that city,
the Grand Executive Committee—in
session in Jackson—decided to trans-
fer the next State meeting to Kala-
mazoo.

Present at the morning meeting of
the Grand Executive Committee was
Grand Counselor Wm. T. Ballamy,
Bay City; Grand Secretary M. Heu-
man, Jackson; Grand Treasurer Lou
J. Burch, Detroit; Homer R. Brad-
field, Grand Rapids; Frank W. Wil-
son, Traverse City; W. M. Kelley,
Jackson; ‘all members of the Grand
Executive Committee. Sitting as vis-
itors were Grand Past Counselor
John A. Hach, Coldwater. and Past
Grand Counselor John D. Martin,
Grand Rapids.

In the ‘evening the Council mem-
bers, with their friends and guests,
gathered in the banquet room of the
Otsego Hotel and, following the in-
vocation given by Chaplin T. J. Han-
lon, sat down ‘to a very sumptuous
and enjoyable repast. One hundred
and fifty plates were laid and every-
thing served piping hot to the sweet
strains of music rendered by the cele-
brated reed orchestra of Jackson
Following the removal of the remains,
Past Counselor William M. Kelley,
of Jackson, gave an address of wel-
come and introduced Past Counselor
Welch as toastmaster, who called
upon each of the following, who re-
sponded to the topics assigned them:

Ladies auxiliary and topics of the
day—Mrs. D. F. Flemming.

Vocal solo, “Swallows’—Miss Ag-
nes Hanlon.

The Brotherhood of Man—Grand
Treasurer Lou J. Burch. Mr. Burch
is known as the silver tongued orator
of the Michigan organization and he
gave a ringing address, in which he
undertook to enumerate the merits
of our order and advocated an active,
enthusiastic and aggressive campaign
for new members, calling upon Senior
Counselor Brown to immediately be-
gin action, which he did by appoint-
ing a committee of ten, who were
called to their seats. Each one ac-
cepted the duties they were charged
with and promised to get busy at

once.
Goat Feathers—Mrs. E. G. Tomp-

ins.

Mr. Holland, Secretary of the Board
of Commerce of Jackson, although
not on the programme, responded at
the request of the toastmaster and
gave a very interesting talk, in which
he mentioned a few of the prominent
characteristics of some of the local
boys. In conclusion, he dwelt upon
the co-operation of salesmen, not only
by the salesman with his house, but
of the salesman with his wife, with
his brother salesman and also with
his own town in all civic affairs.

At the speaker’s table were John
A. Hach, W. M. Kelley, Homer R.
Bradfield, Frank W. Wilson and John
D. Martin, all members of the Grand

Executive Committee. Each of these
gentlemen had something good to
talk about and it was the toastmas-
ter’s wish to call on each of them,
but arrangements had been made for
a little social dance, and, as the time
was passing rapidly, adjournment was
taken to the ball room, where those
present finished up the evening’s fes-
tivities by tripping the light fantastic.

Mr. Ferguson, manager of the Ot-
sego Hotel, stated that it was his in-
tention to turn back to the _ local
Council the gross receipts from the
sale of banquet tickets to the Coun-
cil, to be placed by them in the
widows and orphans’ fund. This was
not only a very unusual, but an ex-
tremely magnanimous act on the part
of Mr. Ferguson and was fully ap-
preciated and will not soon be forgot-
ten by the boys of Jackson Council
or any members of the United Com-
mercial Travelers whose duties take
them to Jackson.

———_—o. 2 —___

His Judgement Was Deliberate.

That not all the queer complaints
which come to stores are made by
women ‘is vouched for by the Gen-
eral Manager of one of the big focal
establishments. Nearly a year ago,
he said yesterday, a man came to the
store and wanted to buy a duplicate
of a bed he had purchased there some
time before. The concern’ which
made the original bed having gone
out of business, the store could only
promise to supply one that approx-
imately matched the first bed. :This
was agreeable to the customer, who
asked only that the match be as close
as possible. A bed was selected and
delivered. Nothing more was heard
of the case until recently, when the
man came back and complained that
the duplicate bed was not a match
and said he wanted his money re-
funded. When the store refused his
request, on the ground that it took
him too long a time to judge whether
it was a match or not, the customer
threatened to take the affair to his
attorney. When advised to do so
by the store if he thought he could
win his case, he subsided.

lle
Interesting Cause of Fire.

At La Farge, Wis., an agent writes
of a loss there:

“Fire occurred at 10:45 p. m., orig-
inating in the rear part of the first
floor, which is partitioned off from
assured’s drug store and which is
used for storage of surplus stock,
chemicals, wall paper, etc. The fire
started in a wooden box which stood
on the floor and contained, among
other things, a box of potassium per-
manganate in the form of crystals.
During the day, one of the clerks had
moved from another. portion of the
room a lot of bottles containing acids
and other druggists’ supplies, and had
put them into the box in which this
package of potassium permanganate
was contained. It is supposed that
one of the bottles of acid was crack-
ed, allowing the acid to leak out so
that when it came in contact with
the potassium fire was immediately
generated.”

——+-.______
Back Again. |

Aren't you the boy who was here
a week ago looking for a position?”

“Yes, sir.”

“T thought so; and didn’t I tell you
then that I wanted an older boy?”

“Yes, sir; that’s why I’m here now.”

 

 

 

 

THE ABILITY TO
SERVE

 

 

“I have several times said
that you cannot trade with a
man who does not trust you,
and you will not trade with a
man whom you do not trust.
Trust is the very vital life and
breath of business, and sus-
picion and unjust rivalries
stand in the way of trade and

industry.”

President Wilson to the Citizens
of Turin, Italy.

This is a complete summing
up of the requirements of sat-

of,

isfactory business dealing.

This has been the policy
which has brought to our com-
pany its long list of satished
customers, and the basis on

which we offer you our service

and solicit your patronage.

 

 

 

 

 

 

WORDEN ((ROCER COMPANY
GRAND RAPIDS—KALAMAZOO
THE PROMPT SHIPPERS

 

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MICHIGAN TRADESMAN

 

 

 

  

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Movements of Merchants.

Owosso—McClure’s Grocery  suc-
ceeds Charles Reed in business.

Crisp—John Nienhuis succeeds the
late Wybe Nienhuis in general trade.

Albion—The Canadian Fish Co. has
engaged in business on West Porter
street.

Bancroft—C. E, Bennett has opened
a grocery store in the same building
with his drug store.

Freesoil—Frank Eddy succeeds J.
W. Bennett & Son in the fuel, cement
and plaster business.

Coloma—The Coloma Creamery As-
sociation has discontinued its busi-
ness, owing to a shortage of cream.

Marion—J. B. Wagner has sold his
retail lumber business to Elbert
Keene, of Ludington, who has taken
possession.

Kalamazoo—I. M. Hays has opened
a cigar and tobacco store at the cor-
ner of North Burdick street and Kala-
mazoo avenue.

Caro—The State Savings Bank has
purchased the Caro House and will
raze it and erect a modern bank
building on the site.

Eaton Rapids—George Russell has
removed his stock of groceries and
store fixtures to East Lansing, where
he will continue the business.

Cedar Springs—H. E. Andrus will
remove his drug stock to the store
building north of his present loca-
tion and continue the business.

Tonia—J. 3raman has sold his
stock of general merchandise located
at Dildine to R. E. Bemis, who will
continue the business at the same lo-
cation.

Bancroft—Claude’ Sugden has pur-
chased a soda fountain and store fix-
tures and will open an ice cream par-
lor and confectionery store about
April 1.

Redford—The Redford Grocery Co.
has been organized with an authoriz-
ed capital stock of $5,000, $3,000 of
which has been subscribed and paid
in in cash.

Oxford—The Bogardus-Ashley Gro-
cery Co. has been organized with an
authorized capital stock of $6,500, all
of which has been subscribed and
paid in in cash.

Bangor—Rutledge & Young, for-
merly of Chicago, Ill., have taken pos-
session of the L. DeHaven & Sons
stock -of general merchandise which
they recently purchased.

Port WHuron—Jacob Jacobi has
merged his men’s furnishing goods
and clothing business into a_ stock
company under the style of the Jacobi-
Bowen Co., with an authorized capital
stock of $30,000, all of which has
been subscribed and paid in in prop-
erty,

Camden—C. H. Barber has sold his
hardware and farm implement stock
to Earl Shaffer, who will continue the
business in connection with his gen-
eral merchandise and grocery busi-
ness.

Olivet—John Merdler, recently of
Milwaukee, Wis., has leased the store
building recently occupied by Storr
Bros. and will occupy it with a stock
of women and men’s shoes and men’s
furnishing goods about March 24.

Fowler—The Farmers Co-Operative
Elevator has incorporated to
conduct a co-operative produce busi-
ness, with an authorized capital stock
of $50,000, of which amount $31,500
has been subscribed and $5,000 paid in
in cash.

Lansing—L. G. Hengesbaugh has
opened an auto accessory and _ tire
store at 329 South Washington street,
as a branch to his store on East
Michigan avenue. The new store will
be under the management of Ernest
Toolan.

Eaton Rapids—Walter Abrams, who
closed out his grain and feed stock
when called to the colors last April,
has been honorably discharged from
the service and will engage in the
feed and grain business again about
April 1.

Manchester—J. H. Delker has sold
his store fixtures and grocery stock
to Beatly & Dietle, who will continue
the business under the management
of Clarence Dietle. They will con-
tinue their general store at Freedom
as before.

Allegan—The Griswold & Nichols
lumber yard has been purchased by
William Oliver, of Plainwell, and
others. The business will be contin-
ued under the style of the Allegan
Lumber Co., with Walter Kronberg
as manager.

Olivet—The W. Maxwell Merchan-
dise & Salvage Co., of Kalamazoo, has
purchased the bankrupt stock and
store fixtures of the Sanitary Grocery
and Meat Market and will either sell
the business to some one who will
continue it or remove it to Kalama-
ZOo.

Battle Creek—The Skinner & Titus
Co., dealer in clothing and men’s fur-
nishing goods, has merged its busi-
ness into a stock company under the
same style, with an authorized capital
stock of $20,000, of which amount
$18,000 has been subscribed and paid
in, $1,856.65 in cash and $16143.35 in
property.

Remus—J. J. Diehm, senior partner
in the firm of Diehm Bros., general

been

merchants, has sold his interest to his
brother, who will continue the busi-
ness under the style of A. J. Diehm.
The brothers have been associated
in business for seventeen years. The

retiring partner feels that close -ap-
plication to business for so long a
period entitles him to at least one
year’s respite from active work on
the inside.

Manufacturing Matters.

Jackson—The Fleming Ice Cream
Co. is building a large addition to its
plant.

Menominee—The Automatic Manu-
facturing Co. has been organized to
manufacture and sell gravity hand lev-
els and other mechanical products,
with an authorized capital stock of
$20,000, of which amount $10,110 has
been subscribed and paid in, $110 in
cash and $10,000 in property.

Three Rivers—The Eddy Paper Co.
will immediately undertake the erec-
tion of a new $1,750,000 paper plant in
Three Rivers, the largest enterprise
of its kind in the country. Kalama-
zoo, Paw Paw, Chicago and other
cities were bidders for this enterprise,
but Three Rivers raised a bonus of
$23,000 as an inducement for the com-
pany to locate here. The Eddy com-
pany also operates a paper mill at
White Pigeon.

Detroit—The American Blower Co.
has purchased a tract of twenty-eight
acres on the Detroit terminal railroad
north of Grinnell avenue, near Gratiot
avenue and French Road. It is re-
ported that the company contemplates
the construction of a $750,000 plant
to house the business which is now
conducted in its plant at 1400 Russell
street. The site is valued at $125,000.
It is expected that the company will
retain its present plant on Russell
street. It also operates a foundry on
Orleans street and branch factories in
Windsor, Ont., and at Troy, N. Y.
At a meeting of the stock-
holders of the C. R. Wilson Body Co.,
approval of an appropriation of $500,-
000 to build a new plant on the site
of the one recently burned was voic-
ed, the stockholders taking occasion
to compliment the officials of the com-
pany on the rapidity with which pro-
duction was resumed on the usual
basis within a few days’ time. It was
stated by the officers that besides the
large new concrete and steel build-
ing being erected on the site of the
burned plant, three stories are being
added to the new plant which was
in process of completion when the fire
occurred. This plant is near the main
plant, but was undamaged.

—_—_.--»—____

The election of Fred L. Piowaty to
the chairmanship of the Wholesale
Dealers’ Committee of the Association
of Commerce is a _ worthy honor,
worthily bestowed. Mr. Piowaty is
earnest and energetic in all his under-
takings and under his guidance the
Committee ought to make marked
progress in the work of trade expan-
sion and commercial conquest.

oo

Anthony F. Schmidt, dry goods
merchant at 638 West Fulton street,
has opened a branch store at 2045
Division avenue, South, under the
style of the Burton Heights Dry
Goods Co. The new store will be
under the personal management of
Leo Schmidt. The stock was fur-
nished by the Grand Rapids Dry
Goods Co.

        

March 12, 1919

Beginning the Day Right.

When you rise for your daily round
of toil or pleasure do you begin it
with a smile or a frown?

Is the wind in the east, or do the
lacks sing for you the song that tells
of a day begun in the right spirit?

Not even the highest and best are
exempt from the obligation to face
each day cheerfully. And as for the
others, why, they need all the sun-
shine they can extract from the glory
of the sunrise.

Near the summer horiec of Presi-
dent Wilson several years ago, lived
four young girls, who were passing
the summer in the beautiful New
Hampshire country. ‘They dwelt in
a house on a hill swept by the moun-
tain breezes. Every morning they
rose to see the President pass their
temporary home,

One day they wrote to him:

“This is just a little greeting from
four girls in the house on the hill,
who for several mornings have hast-
ily dispatched oatmeal and muffins
so as to Wave you a good morning as
you motored by on your way to golf.
It was pleasant to begin the day
with a remembrance of your kindly
smile and friendly bow.”

Mr. Wilson took the cares of state
with him on his visits to his summer
home, but he found time to answer.

He wrote to the girls he was “glad
to make friends in such a simple man-
ner.” Later in the year the girls de-
parted for their homes. A little later
still came the time for the departure
of the President. It is recorded that
he cast his eyes vainly toward the
house on the hill after going out of
his way to pass the place.

The smile and bow of the Presi-
dent made the day begin brightly for
these four young girls who never met
him personally. On the other hand,
he looked for their greeting. At the
end he looked in vain. He was disap-
pointed.

Are there not some in your house-
hold or among the strangers whom
you meet who look to you for a
pleasant morning greeting?

Do not dash their hopes with the
wrinkled brow, the furrowed frown,
the disagreeable word.

Often as the early morning hours
are tinged, so takes the whole day
its color. The discord that is sounded
in the morning growl echoes through-
out the hours and makes inharmon-
ious the day. The cloud that dis-
figures the morning sky casts its
blackness tpon noon and afternoon
and night.

2

B. Stekette, dealer in dry goods and
groceries at 185 River avenue and 33
West Eighth street, Holland, writes
the Tradesman as follows: “I have
sometimes differed with you on your
extreme language against everything
German but you redeem it in your
attitude against unions and socialism.
We are beginning to feel the break-
ers, the surges are still ahead of us.
What the American people sow they
can expect to reap.”

Every man feels instinctively that
all the beautiful sentiments in the
world weigh less than a single lovely
action.

 

 

 

 

ce

 

 

 

 

 

 

 

 

—

March 12, 1919

MICHIGAN TRADESMAN

 

 

 

 

 

WE fy

    
 
  

Mert

pa

  

GROCERY» PRODUCE MARKET

ayy

 

 

 

 

The Grocery Market.

Lent is on and it is a good time to
show Lenten goods in the store win-
dow. Now is the time to sell this
line and it will not have any appeal
after Easter for so many persons as
right now. The fish line makes a
good display and sales have been
good recently in this market in ex-
pectation of a good trade for the next
forty days. Cheese, eggs, tomatoes,
jellies, macaroni, etc., as well as the
salmon, herring, sardines, mackerel,
flakes and such, will make good dis-
plays.

Whether to put on the price is an
individual matter. Some favor the
price tags, and others do not believe
in them at all. The prices must be
right on the inside, however.

A general settling of prices in the
grocery market is noted. Advances
and declines show this adjustment.
Some manufacturers seemed to have
prices lower than conditions warrant,
and on these there is and will be some
reaction,

The tobacco question is a burning
one in the retail store. There is a
change in sizes or in prices. The
question whether to buy old sizes at
the advance, or new sizes at the sta-
tionary price is a matter for each
grocer to figure out. One said this:
The Horseshoe 16-0z. plug, tax add-
ed, will cost me 69c for the plug. If
this was advanced to 12 cents a cut
retail selling at 96 cents a plug I
would make 27 cents. If the new
plug to cut ten 10-cent plugs costs
me 78c and sells at $1 I will make
22c. It seems-to be better for the
dealer and the customer to use the
first plug.

Cigarettes taxed 85c per 1,000 have
advanced from $6 to $8 or $1.15 plus
the tax. Pipes are having a sale due
to the fact, probably, that cigarettes
are so high under the new law that
it is cheaper to smoke a pipe and as
satisfactory, as cigarettes at 20 cents
per package. The whole list of cigars
is changed.

Sugar—Cubes, domino and cut loaf
sugar is coming in well enough to fill
orders fairly well. For a long time
these grades were scarce and during
the war were not allowed to be sent
into this territory at all from the
Eastern refineries. By far the most
important development that has oc-
curred in the sugar market in re-
cent weeks is the general strike in
Cuba, which it is feared if long con-
tinued, will result in a material cut-
ting down of the production of raws
in the island. In fact, taking into ac-
count the delay in starting due to un-
favorable weather in the early part of
the crop season and the fact that
grinding is at its height when any

prolonged interference would be ser-
ious in its results, some authorities ad-
vance the opinion that this latest set-
back to operations helps to confirm
recent advices that the crop will fall
materially short of the maximum esti-
mates, and that the ultimate yield may
not be greatly in excess of the 3,600,-
000 tons produced last season. It is
thought, however, that in view of the
international interests involved the
Cuban government will adopt strong
measures to settle the strike. That
view seems to have been warranted by
private advices from Havana to the
effect that President Menocal, with
Government backing, is already using
a firm hand. In order to relieve con-
gestion at the docks 800 convicts were
put at work on Friday under military
protection, according to one report.
For the protection of the contract be-
tween one of its departments and the
Cuban Commission covering prac-
tically all of the raw sugar to be pro-
duced in the island this season, it is
expected that the United States will
take such action in the matter as may
be open to it. To that end the State
Department is reported to be keeping
in close touch with the situation.

Tea—No change has occurred in the
market during the week. The situa-
tion is still very dull and weak. The
export demand is poor. Embargoes
have in some cases been lifted, but the
freight rates are too high and there
is almost no business doing with for-
eign buyers. The wholesale trade are
relying upon the belief that retailers’
stocks are very low and that sooner
or later they will all have to come
into the market and buy tea, as ground
for their opinion that the market will
improve within a short time. There
is, however, no indication at the pres-
ent time of any improvement.

Coffee—The market for Rio and
Santos grades is about the same as
last week, although coffee options
are a trifle higher. The situation is
still as it was—a very light demand,
inordinately high prices and the gen-
eral opinion on the part of the trade
that the market might break almost
at any time. Buyers of coffee are
taking only for immediate wants.
Milds are also a trifle firmer, although
the supply is adequate. Java and
Mocha unchanged and dull.

Canned Fruit—The market is a lit-
tle easier, but this is only because
exports have been temporarily
checked. °

Canned Vegetables—Tomatoes are.

the weakest thing in the whole gro-
cery line. Plenty can be obtained as
low as $1.50 per dozen for No. 3s on
the spot, chiefly from the large Chica-
go packers who are reported to be
heavily loaded. The trade take no

interest in tomatoes. The market is
absolutely stagnant. Little interest
is taken either in future corn or peas.

Canned Fish—Salmon is somewhat
easier owing to the fact that there is
less demand for export. Supplies are
light, however.

Dried Fruits—Reports coming from
the Pacific Coast indicate that the
season has started up for new crop
prunes. It is said that independent
packers have been offering growers
8l4c, bulk basis, for 40-50s, 50-60s and

: 60-70s, and it was said that the mar-

ket had subsequently advanced to
914c for these three sizes, with 4@1c
premium on 40s, and in some in-
stances as high as 9'4c has been of-
fered to growers. Just how much
actual truth there is in these reports
is not known, but as they come
through very reliable channels there
is reason to believe that they are not
altogether fanciful. As to spot prunes,
the supply is very light. There are a
good many prunes coming through
now that are rain damaged, and as
the keeping qualities of these prunes
are questionable, especially through
the hot months, there is a disposition
to proceed very carefully. Thus far
no prices have been named for Ore-
gon prunes. As to ot’ier varieties of
dried fruit, the situation remains prac-
tically unchanged. Offerings of peach-
es are light at very firm prices.
Corn Syrup—Pronounced firmness
characterizes the market with demand
active and producers closely sold up.
Provisions—The market on _ lard
substitute is steady to firm, with quo-
tations ranging the same as previous
quotations, with a fair consumptive
demand at this time and ample sup-
ply. The market on lard is steady
to firm, with quotations the same as
last week. There is an ample supply
on hand at this time, with a fairly
active demand. The market on smok-
ed meats is steady, quotations rang-

ing about the same as previous quo- —

tations. There is a fair supply at
this time, with a fairly active demand.
The market on dried beef is steady
and unchanged, with quotations rang-
ing about the same as previous quota-
tions. There is a moderate supply
and a good demand. The market on
barreled pork is slightly easier, quo-
tations having declined about $1 per
barrel under previous quotations.
There is an ample supply to meet all
requirements. The market on canned
meats is steady at unchanged quota-
tions, there being an adequate supply
for all demands.

Cheese—The market is very firm.
The receipts are moderate for this
time of year and there is an active
demand for all styles. Quotations are
somewhat firmer than last week’s quo-
tations, due to advices of higher prices
from the country markets.

Rice—There is no material change
in the situation. Buying by the home
trade is regulated by current wants,
which are moderate, as most jobbers
are carrying ample supplies except
of fancy grades, which, as has been
frequently stated, are so scarce as to
be almost unobtainable.

Paris Green—This death dose is
quoted thus: %%4-lb. pkg., 52c per Ib.;
¥4-lb., 51¢; 1-1b., 50c;.2 and 5 Ib.,. 49c;
300-lb. kegs, 46c; 100-Ib. keg, 47c;

14-28-56-Ibs., 48c. Prices guaranteed
to July 1 on orders booked now.

Tobacco—In addition to the present
list practically all manufacturers ex-
pect further advances to the present
list on various lines. Tobacco leaf
has hit the highest mark ever and
foreign buying is heavy.

Salt Fish—Mackerel continues easy,
owing to lack of demand. This refers
particularly to Irish mackerel, which
is in light request at declining prices.
Cod continues firm and unchanged on
a high basis. Salmon firm and mod-
erately wanted.

———_>

Review of the Produce Market.
light and
stock is getting very

Apples—Receipts are

choice scarce.
Michigan apples are held as follows:
Nerthern Spys, $5; Baldwins, $4.50@
$3.50. Western apples
command $4.50@5 per box..

5; Russets,

Jananas—$7.25 per 100 Ibs,

3utter—The market is very firm fol-
lowing recent advances of 2c per
pound in the last few days, due to a
very heavy consumptive demand and
also a decrease in the receipts of fresh
made creamery. We look for contin-
ued good trading in the butter market
and also continued light receipts, with
good consumptive demand. Local
dealers hold: fancy creamery at 56c
in tubs and 58c in prints. Jobbers pay
40c for No. 1 dairy in jars. They pay
30c for packing stock.

Cabbage—$3 per 100 Ibs.

Cauliflower—$2.75 per
Cah.

Carrots—75c per bu.

Celery—California, $1.35@2 per
bunch, according to size.

Cucumbers — Indiana hot
$3.50 per dozen.

Eggs—The market is steady, with
quotations ranging about the same
as previous ones. The receipts are
moderate for this time of year, with
heavy consumption of eggs. We do
not look for any material change in
the immediate future. Local dealers
pay 37c per doz., loss off, including
cases, delivered. Local storage oper-
ators have exhausted their supplies.

Garlick—60c per Ib.

Grape Fruit—$5.50@6 per box for
all sizes Floridas.

Green Onions—Shallots, $1 per doz.

Green Peppers—$1 per basket for
Florida.

Lemons—California, $5 for
and $5.50 for fancy.

Lettuce—Head, $3.75@4 per bu.
hamper; hot house leaf, 22c per Ib.

Onions—The market is weaker than
it has been: for some time. Dealers
ask $4 per 100: lb. sack for red and
$4.50 for yellow.

Oranges—California Navals, $6.25@
6.50, according to size.

Pineapples—$6 per crate.

Pop Corn—i2c per lb. for shelled.

Potatoes—Good table stock ranges
around $2 per 100 lb. sack.

Poultry—Very scarce and high. Lo-
cal dealers pay 25c per Ib. for live.

Radishes—Hot house, 35c per doz.
bunches.

Squash—Hubbard, $3.50 per 100 Ibs.

Sweet Potatoes—Jerseys command
$3.50 per 50 Ib. hamper.

Tomatoes—California, $1.75 per 5 tb.
basket; hot house, 35c per. ‘Ib.

Turnips—65c per bu.

 

crate for

house,

choice

 

 

6

HIGHER CANNED GOODS.

 

Kansas City Wholesaler Looks For
Strong Market. :

The H. D. Lee Mercantile Co., of
Kansas City and Salina, Kansas, one
of the largest wholesale grocery con-
cerns in the West, has issued for its
salesmen a statement of its views on
the canned foods price situation which
will be as interesting to packers as
to the grocery trade, for which it is
primarily intended in order to set it
right on the canned foods situation.
In this statement The H. D. Lee Mer-
cantile Co. declares that it “would not
be a bit surprised to see the highest
prices in the fall of 1919 and 1920 that
the world has ever known.” The
main portions of this statement fol-
low:

“To-day’s issue of the Kansas City
Times contains an article which is so
biased, misleading and erroneous that
we felt you and the retail trade, both
of whom will no doubt read. this arti-
cle, should have some accurate infor-
mation, for consideration along with
this article. The article has very
prominent headlines, reading “Tum-
ble in Food Markets” and anyone
who reads the article can not but be
impressed with the fact that it is
about 90 per cent. headlines and 10
per cent. actual facts. In the first
place, the origin of this article, and
others of its kind, is in an organiza-
tion known as Housewives League,
which has for its purpose, among
other things, the scientific buying of
things needed for their household.
They, along with most consumers not
in touch with the situation, felt that
with the end of the war, prices should
immediately drop to a pre-war basis;
and the Housewives League has been
very active in organizing propagan-
da through the newspapers, with a
view of demoralizing the markets on
foods.

“In the first place, reductions such
as they recommend, would bring
about a resulting loss to the pro-
ducer. The costs of all of these things
has been settled, the goods are manu-
factured, and the producer has paid
the cost of production. In most cases
his margin of profit was limited by
the Food Administration; and it only
takes small reductions to show him
an actual loss. The retailers, as a
rule, can refuse to buy futures; so
can we; but the canner must deal in
futures. They are compelled to buy
their materials, including tin cans,
boxes and canning machinery at least
six months preceding the canning
season. They must also contract for
their acreage. Farmers must know
whether they are going to raise pro-
duce for canning purposes or some-
thing else; and they will not raise
foods for canning, without a contract
with the canner. The canner, in or-
der to finance his pack, must hold
future orders from jobbers, on which
the banks loan him money for the
preparation of his pack; and if he
does not have contracts, he can not
get the money.

“Now comes the propaganda, that
possibly is not with the object, but
_ with at least the result of showing the
canner a loss on his last year’s pro-

MICHIGAN TRADESMAN

duction; and with the clearly indi-
cated intention of making him lose on
his next year’s production. The can-
ner is between “The devil and the
deep blue sea” as the expression goes;
and there is only one thing for him
to do under these circumstances, and
that is to refuse to pack. Now, sales-
men, this is not theory; this is his-
tory of what is going on to-day. Many
canners have decided not to open;
and those canners who have opened,
are packing only what they have sold;
and this is going to mean one of the
shortest packs of goods in the year
1919 ever known in history; and we
are frank to state we would not be
at all surprised to see the highest
prices in the fall of 1919 and 1920 that
the world has ever known. By that
time, all food regulations will be off;
and prices will be regulated only by
supply and demand. Therefore, we
maintain this propaganda will not
produce the intended results; in fact,
it will produce the opposite. A pro-
ducer of canned foods is entitled to a
fair profit for his work; and is in a
position where, if he does not see
this profit forthcoming, he does not
have to produce, and no one can
blame him for this course.

“As to the correctness of this ar-
ticle—in the first place, a reading of
the article will show that it is a com-
bination of organized propaganda
and an ambitious reporter. The only
authority given in the article for the
figures, is one broker, who is not
mentioned. They state that tomatoes
and corn have dropped 50 cents a
dozen No. 2 and No. 3 sizes; peas
show declines of 35 cents to 40 cents
a dozen, They also state that the
Government has rescinded their con-
tract for 45 per cent. of the output
causing a flooding of the market.
Every single statement made is in-
correct.”

The H. D. Lee Mercantile Co. then
gives a comparison of prices on foods
obtaining in October, 1918, and Feb-
ruary, 1919. The canned foods items
in this list follow:

Tomatoes, Md., 3s, doz., Oct., 1918,
$2.10; Feb., 1919, $1.75.

Corn, Md., 3s, doz., Oct., 1918, $1.75;
Feb., 1919, $1.75.

Peas, Md., 3s, doz., Oct., 1918, $1.50;
Feb., 1919, $1.60.

Salmon, red, doz., Oct., 1918, $2.65;
Feb., 1919, $2.75.

Sardines, case, Oct., 1918, $6.50;
Feb., 1919, $5.50.
Peaches, doz., Oct., 1918, $3, Feb.,

1919, $3.50.

“You will note;” says The H. D.
Lee Mercantile Company continuing,
“that between October, 1918, and Feb-
ruary, 1919, the three principal items
in dried fruit, prunes, apricots and
raisins have advanced from 1 cent to
4 cents per pound; that canned corn
has not declined one penny; canned
peas have advanced 10 cents per dozen;
California: Fruit 50 cents per dozen.
Tomatoes have declined; but not to
exceed 35 cents a dozen in any case;
and this applies to 3s.”

Then the statement made by The
H. D. Lee Mercantile Co. concludes
as follows:

“There was only one item in canned

goods on which the Government re-
quisitioned a quantity of 45 per cent.;
that item .was tomatoes. The total
pack was 15,882,000 cases; of this
quantity, the Government took 7,146,-
900 cases. and no contracts were re-
scinded. The Government has al-
ready placed, for mil:tary and naval
purposes, over 4,000,000 cases of these
tomatoes, and have to-day less than
3,000,000 cases to dispose of. We
have private information to-day, to
the effect that they are on a deal with
the French Government to take this
entire lot. This leaves 8,735,100 cases
for domestic use, as against a normal
consumption of 12,000,000 to 15,006,-
000 cases. Every can of corn and
peas has been disposed of, with the
exception of about 1,000,000 cases,
which is less than 10 per cent. of the
pack. These are also included with
the deal that is pending with the
French government. These state-
ments, salesmen, are based upon ac-
tual facts.

“We feel, as we have stated to you
before, that we have, under present
conditions, a great responsibility in
the proper posting of our customers.
They look to us to a large extent for
accurate information, and we are
going to strive as we have never be-
fore, to give them the actual condi-
tions as we find them. The jobber
who attempts to fool the retailer, un-
der these conditions, to benefit his
own interests, is very short sighted.

“We do not venture to predict that
prices will be either up or down, nor
do we want our trade to speculate
against either change; but we do think
that the proper thing to do is for all
of us to keep close to actual condi-
tions, accurately inform ourselves
from reliable sources, and proceed
with our business on as near a normal
basis as we can.” ;

——_—_>~.~ ——___
The Telegram Trick.
Written for the Tradesman.

To mail to any person any circular,
advertising matter or sale proposi-
tion enclosed in an envelope upon
which is stampedor printed the words
“telegram—charges paid,” “letter-
gram,” “message-important” or any
imitation of the envelopes used by
telegraph companies for transmitting
genuine messages, should be punished
by a heavy fine. If it were generally
understood that any firm attempting
to secure trade or patronage by such
means can not be trusted, it would
not matter so much. Aside from the
trick of getting the attention of pro-
spective customers there is the evi-
dence of brutality in the method.
When thousands of people are receiv-
ing their mail with forebodings of
bad news, such things cause a start
—a shock—not easily overcome.

Fines necessarily involve legal
enactments, but there is a much easier
way to handle this evil practice. The
United State Postoffice Department
instructs postmasters and their. as-
sistants to refuse many things inno-
cently offered for mailing—against
the rules, but not criminal, not injur-
ious to any. one.. Why, then, has
it not long ago been decreed that this
“Telegram Trick’ should be forbid-
den the mails? Minion.

March 12, 1919

Finds the Discount System Works
Weil.

Ypsilanti, March 5—We were very
glad to get the information in your
letter of March 3, as it may have
saved us from making a mistak? in
changing our method of conducting
business.

I would like very much to know
more of the details of the rebate plan
you mention. You speak of a rebate
of 10 cents on $2, which would be 5
per cent. How do you manage when
the sale is small, say 15 to 50 cents,
and do they make a discount where
goods are charged, but the customer
takes them, or are paid and must be
delivered, etc.?

Answer at your convenience. will
be greatly appreciated.

Davis & Company.

The above enquiry was immediately
forwarded to William H. Goodman,
of the Goodman-Akom Co., Allegan
(referred to in last week’s Trades-
man), who kindly replies as follows:

Allegan, March 8—I am in receipt
of your letter of the 5th instant and
will endeavor to give the information
your party desires.

In the first place this store was
blessed with the “stamp nuisance.”
These stamps were primarily intend-
ed to give the cash buyer an advan-
tage over the “charge account” cus-
tomer, but when the writer came into
this store it was the practice to give
a customer stamps when he paid his
account in ten days because, I was
informed, other stores did, thus plac-
ing a premium on the credit buyer
‘nstead of the cash buyer.

Now as to delivery of goods: We
have here what is termed the co-oper-
ative plan, one man owning the busi-
ness and delivering for all the stores,
the cost approximating about 5 cents
per stop. The cost for delivering a
loaf of bread or a bar of soap would
be the same as for delivering a sack
of flour and the aggregate cost was
a considerable amount. Our cus-
tomers from the country would en-
quire “who pays the expense;’” and
it was not an uncommon occurrence
to hear the argument put forth that
the cash-and-carry customer helped
to pay for the delivery business,
which, of course, was a fact.

Our experience brought us face to
face with these facts: That it was
worth time and money to keep ac-
counts; that there was a considerable
percentage of loss in bad accounts,
loss of either money or customers in
disputed accounts and loss of items
in a rush of business which were for-
gotten and not charged, so we figur-
ed that 95 cents in spot cash was
worth more to us than $1 in accounts,
to say nothing about the expense of
delivery.

We eliminated the stamps and plac-
ed our business on the cash and carry
plan, meet competition of the delivery
stores, pricing our goods as usual and
discount purchases 5 per cent. Any-
thing under 20 cents is net; 20 cents
is 19, 40 cents 38 and so on. We
have adhered to this plan, with the
exception of a very few charge ac-
counts which are net when paid. The
plan is that the customer who pays
for his goods when they leave the
store gets the 5 per cent. and no
others.

If a customer has goods delivered,
he either pays net or gets his 5 per
cent. off, plus delivery charges.

Our business the last year was a
little more in volume than the year
before and we practically save the
expense of one clerk in handling the
same amount of goods.

W. H. Goodman.
——_—~-2-.-——_—-

The kind of exaggerated advertising
used by the circus may get business
for that kind of one-day-in-a-place
proposition, but you expect to stay
in town longer and you need to stick
to facts.

 

 

 

 

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March 12, 1919

Recent Incorporations By Michigan
Activities,

Detroit—The Aircraft Service Cor-
poration has been engaged to manu-
facture, sell and store aircraft of all
kinds, with an authorized capital
stock of $25,000, $15,000 of which has
been subscribed and $2,500 paid in
in cash.

Detroit—The Federal Sales & Sup-
ply Corporation has been organized
to sell auto accessories, hardware, etc.,
with an authorized capital stock of
$5,000, of which amount $2,500 has
been subscribed and $1,000 paid in in
cash,

Benton Harbor—The Silent Guard
Co. has been incorporated to deal in
motor car accessories, with an au-
thorized capital stock of $5,000, all of
which has been subscribed and $2,500
paid in in cash,

Detroit—The Detroit Motor Parts
Co, has been incorporated to manu-
facture and sell autos, engines, etc.,
with an authorized capital stock of
$14,000, of which amount $21,630 has
been subscribed and paid in, $1,213.21
in cash and $20,416.79 in property.

Detroit—The Newlin Corsoil Co.
has been incorporated to manufac-
ture and sell corsoil and foundry sup-
plies, with an authorized capital stock
of $5,000, all of which has been sub-
scribed and $1,000 paid in in cash.

Detroit—The Wayne Used Cash
Register Co. has been incorporated
with an authorized capital stock of
$5,000, of which amount $3,000 has
been subscribed and paid in, $1,500
in cash and $1,500 in property.

Detroit—The Minature Furniture
Co. has been incorporated to manu-
facture toy furniture, toys and novel-
ties, with an authorized capital stock
of $10,000, of which amount $6,000
has been subscribed and $5,000 paid
in in property.

Battle Creek—The Galloup Pipe &
Supply Co. has been organized to
manufacture and sell plumbing, heat-
ing and general factory supplies, with
an authorized capial stock of $49,000,
all of which has been subscribed, $5,-
800 paid in in cash and $37,200 in
property. ,

Detroit—The Michigan Home Fur-
niture Co. has been organized to con-
duct a retail furniture business, with
an authorized capital stock of $3,000,
$2,000 of which has been subscribed
and paid in in cash,

Detroit—The W. E. Sexton Co. has
been incorporated to conduct a job-
bing business in hosiery, notions and
furnishings, with an authorized cap-
ital stock of $25,000, of which amount
$20,000 has been subscribed and paid
in, $6,000 in cash and $14,000 in prop-
erty.

Marcellus—Solomon Stern & Co.,
dealers in general merchandise, have
merged their business into a stock
company under the style of S. Solo-
mon & Co., with an authorized capital
stock of $30,000, all of which has been
subscribed and paid in in property.

Evart—The Fleming Shoe Co. has
merged its business into a stock com-
pany, under the same style, with an
authorized capital stock of $15,000,
all of which has been subscribed and
paid in in cash. The company has
added a line of clothing to its stock.

MICHIGAN TRADESMAN

Detroit—The Service-Needham Co.
has been incorporated to manufacture
and sell ready-to-wear women’s gar-
ments, with an authorized capital
stock of $3,000, all of which has been
subscribéd and $2,000 paid in in cash.

Detroit—The Manufacturers Wall
Paper Co. has been organized to con-
duct a wholesale and retail wall pa-
per business, with an authorized cap-
ital stock of $4,000, of which amount
$2,010 has been subscribed and paid
in in cash.

Dearborn—The Smith-Lynch Dry
Goods Co. has been incorporated with
an authorized capital stock of $10,-
000, of which amount $5,000 has been
subscribed and paid in, $2,500 in cash
and $2,500 in property.

Detroit—The Langhans & Moore

Co. has been incorporated to can and.

sell vegetables, etc., with an author-
ized capital stock of $1,000, of which
amount $500 has been subscribed,
$206 paid in in cash and $300 in prop-
erty.

Detroit—The Anchor Fireproofing
Co. has been incorporated to deal in
cement, tile, etc., with an authorized
capital stock of $2,000, all of which
has been subscribed and paid in in
cash,

Fremont—The Fremont Co-Opera-
tive Produce Co. has been organized
to conduct a general mercantile bist-
ness, with an authorized capital stock
of $40,000, of which amount $20,000
has been subscribed and $5,000 paid
in in cash.

Detroit—The Phylox Co. has reen
incorporated to manufacture 2nd sell
coffee making devices, with an author-
ized capital stock of $20,000, of which
amount $10,000 has been subscribed,
$221 paid in in cash and $3,719 in

property.
—_————>-2-
Recent News of the Cloverland of
Michigan.
Sault Ste. Marie, March 10—The

new firm of Passmore & Paquin, the
enterprising shoe merchants here, are
making a hit with the farmers and
public in general, having opened a
rest room for their patrons and the
public in general. The place is pro-
vided with comfortable chairs, a writ-
ing table and telephone, which may
be used free of charge. Magazines
are supplied, also lavatory and toilet
accommodations. Packages may be
checked free of charge. This new
department will fill a long felt need
and will be greatly appreciated by the
public. This is one of the necessi-
ties that has been agitated for the
past few years, but was always side-
tracked waiting an opportune time.

Richard A. Bass, who for the past
few years has been conducting a gro-
cery store on Ann street, having sold
out to the Soo Co-Operative Com-
pany a few months ago, is getting
back into the harness again and open-
ing a new grocery, which is to be
known as the Model Grocery in the
building situated on the corner of
Ashmun and LeRoy streets. The in-
terior of the building has been remod-
eled and filled with a new stack of
groceries. Mr. Bass is an experienced
groceryman and is always on the :ob
himself.

The Cloverland Fruit and Produce
Co., of Manistique, has taken an
agency for a near beer, so as to re-
lieve the suffering as much as pos-
sible. It has also purchased a new
Republic auto truck, so as to accom-
modate the largely increasing busi-
ness. With a new power plant and
additional factories, Manistique is get-
ting to be some town.

“After you have rammed around
the world for a while you discover
that it isn’t cold weather that gives
most people cold feet.”

Q. R. Hessel, the well-known horse
dealer of Escanaba, died very sud-
denly Saturday when hitching up a
team of horses. He is survived by a
widow, one son and two daughters.
He was well and favorably known
throughout Cloverland and the be-
reaved have the sympathy of a large
circle of friends.

It is expected that about 200 auto-
mobile dealers of the Upper Penin-
sula and Northern Wisconsin will
come to Escanaba on Thursday to
participate in the organization of the
Cloverland Automobile Dealers’ As-
sociation. The object is to encourage
touring to the Upper Peninsula and
to promote the mutual interests of
the tourists and automobile dealers.

When it comes to being a good
fellow you will have to hand it to
Dave Eisoff, the live head of the
Leader store here. Dave gave a party
for the numerous employes of the
Leader in the Odd Fellows hall, en-
gaging the Nordyke orchestra. He
provided ample refreshments amid
carnations and all the frills that make
up a nifty party. It was hard to
break away, but Dave rang the cur-
few at 2 a. m., so as to give the em-
ployes time to be on hand as usual in
the morning. It is understood the
Leader will make this an annual af-
fair. It must be a paying proposition
or big hearted Dave would have to
arrange for a “pink tea” instead.

“A man seldom gives his health a
thought until after he loses it.”

David Rye, who lost his meat mar-
ket at Pickford by fire a short time
ago has rebuilt and is about to open
a grocery store in connection with a
butcher shop in that village. The
dae for the opening has not as yet
been announced, but it will take place
as soon as the new stock can be ar-
ranged. This will give Pickford an-
other good store, which, under the
personal management of Mr. Rye,
will undoubtedly be a successful ad-
venture.

The new Murray Hill now furnish-
es the patrons with music during the
dinner hour on Sunday, which adds
much zest to the elaborate spread by
Landlord McPhee, who is more than
pleased with the success derived
since taking over the management of
the Murray Hill.

William G. Tapert.
———_+++
Round Cans to Be Replaced By
Square?

Are we coming to square cans for
our food products? The conserva-
tion mania—it has become almost
that in some quarters—has found
that round cans are causing an im-
mense wastage in our shipping space
and already the movement is on foot
to corréct the “evil.” Listen to what
Capt. H. R. Moody of the army, told
the National Canners, at their recent
convention. He said:

“Last spring a number of experts
were called to Washington for the
purpose of perfecting the boxes anc
containers for carrying the goods to
the overseas force. It was early dis-
covered that the goods were not ar-
riving in good shape. These experts
gathered in Washington and labored
long and earnestly, and the result of
their labors was the specifications
which I think a majority of you have
seen.

“I. would like to tell you a little
something of the conservation of
space that would work out. We found
that these supplies in the boxes, as
they were, were taking up an immense
amount of space that was needed for

munition supplies. The other day
a major sent me a list of statistics
and showed that their plant had sent
out in thirteen months a little over
one million bales. That is baling that
amount of supplies, taking into con.
sideration the labor and the saving
of material and saving of the handling
charges, and greatest of all the savin
of ship space, the Government. had
made a profit on the baling over box-
ing of considerably over $50,000,000
on that amount of that space.

“TI appreciate the fact that the can-
ners are not particularly interested
in being told of the tremendous sav-
ing that can be effected in this way,
but I mention that simply to ‘show
what can be done by concerted, in-
tensified effort. I do not believe that
the time is ripe now for a discon-
tinuance of the round cans and square
boxes. [ wonder

wish it were. [

how many of you gentlemen present

to-day know how much space is wast-
ed in every box when you ship round
cans in square There is a
fraction under 23 per cent. When an
exporter sends these things over, fig-
uring on a cubic foot basis, if he had
a thousand tons of those boxes he is
paying for 230 tons of air, which is
just as cheap on the other side as it
is here, and when freight rates are
$50 a ton, I to your
imagination as to the saving. I do
not know that the time is ripe for it
yet, but I believe you gentlemen are
going to see the time when we ship
our goods in square containers if we
put them in square boxes.

boxes.

can leave it

“Tt is quite worth your while to
pay attention to your package. The
day when a box can be made of the
trash and riff-raff of a sawmill. and
a lumber yard has gone.”

Of course, there’s another side to
the question. Round cans are un-
doubtedly more easily made and seal-
ed and labelled than square ones, but
there’s something worth thinking
about in the proposition of saving
space and some people are thinking
about it.

2-0

Money.

If you save all you earn, you’re a miser.
If you spend all you earn, you’re a fool.
If you lose it, you’re out.
If you find it, you’re in.
If you owe it, they’re always after you.
If you lend it, you’re always aftér them.
It’s the cause of evil.
It’s the cause of good.
It’s the cause of happiness.
It’s the cause of sorrow.
If the government makes it,

right.
If you make it, it’s all wrong.
As a rule it’s hard to get.
But it’s pretty soft when you get it.
It talks!
To some it says, ‘I’ve come to stay.’”’
To others it whispers, ‘‘Good-bye.”
Some people get it at a bank.
Others go to jail for it.
The mint makes it first.
It’s up to you to make it last.

Grand Rapids Retail
Grocers

We are in the market for empty
sugar barrels, in good condition with
heads complete.

Bel-Car-Mo Nut Butter Co.
Grand Rapids

Please do not reply unless you are doing
business in Grand Rapids.

it’s all

 

 

 

 

 

DISCOVERY DEPARTMENTS.

No more unintentionally pathetic
reading exists than the “discoveries”
departments of the periodicals devot-
ed to women’s interests. What
depths of economic struggle they re-
veal! The poor little makeshift sug-
gestions; the brave attempts to keep
up appearances at any cost; the en-
deavor always to make one dollar do
the work of five—it is all far more
touching than many a purely artistic
appeal to the feelings. Reason, as
well as emotion, is aroused. Thrifty
housewives have long known that the
water in which some vegetables are
boiled may be used afterward as soup
stock—but when one “discoverer”
tells how she “even saved the water
in which she boiled her potatoes”—
declaring jubilantly that “with the
addition of a little pepper and salt
it tasted very well as potato broth”
—our appetite patises. We can but
wonder how nourishing was. such
broth. What of the rosy cheeks and
sunny dispositions fed upon it? As
for the confessions about made-over
clothing and the transformation of
soap boxes into luxurious davenports
—well, they are indeed a tribute to
ingenuity, but were they not so pathe-
tic they would be funny. The recent-
ly published admission of a writer that
when a school-girl she got her first
start through these discovery depart-
ments, and that upon finding the more
impractical and untried an experiment
the more likely its acceptance, her
young brother and herself sent in
“discoveries” by the dozen with profit,
makes you doubt the sincerity of all
the contributions. But even with this
doubt enough remains to make you
want to bestow the War Cross upon
the American housewife—not so much
for what she has accomplished as for
the heroic spirit she shows in face
of financial odds.

 

GOVERNMENTAL WASTE.

When Government demands more
money than is needed for the work
in hand, it is guilty not only of in-
justice, but of license that in other
fields goes under an ugly name. Such
license is the equivalent of confisca-
tion, however deftly it may seek con-
cealment behind legal draperies. Av-
eraging time, numbers, and material,
it will be found that we have spent in
the war three dollars to achieve what
England, for instance, has done with
one. Figures and records are easily
accessible for any who may care to
check the statement. And now Mr.
Glass is asking for an additional ten
or twenty billion—what is ten billion
between friends?—with discretionary
powers of extraction. These things do
not exactly soften the inconvenience
that most of us experience in the
days of tax returns. We are first
urged by the Government to econ-
omize, while the Government itself, as
well as some of its distinguished mem
bers, appears to be guilty of uncon-
cealed extravagance. Unfortunately,
too, the matter has a more serious
side. There is a growing conviction
that the securing of funds has not
been the only motive in the policy
of taxation. Those of us who are so
unfortunate as to live north of the
Mason and Dixon line can still recall

the frequently-repeated threat of the
Democratic leader of the House, to
punish the stand we took in’ defence
of the honor of our country. A straw,
of course, but it shows the political
slant of the wind. Taxation must fall
on capital, which is, in this connec-
tion, only another expression for
business. Now, the attitude of the
Administration toward business has
been one of great severity, as though
business was a social segment that
stood in need of close watching, plain
words and tight laws. In singular
contrast to the attitude of the author-
ities toward labor, wherein acquies-
cence has even outrun the claims of
arbitration, leave the conclusion to
candid minds. Class government can
function up to a certain point. The
issue that. is dodged to-day will pre-
sent itself to-morrow in aggravated
form, and the day after comes the
flood which is likely to prove as un-
controllable as TNT. The disastrous
side of all social and political move-
ments has had its origin in unwise
or cowardly concessions. At the pres-
ent time there are deadly fallacies,
skulking and droning in the world,
and their unmistakable trend is to-
ward the political field. Those who
think this a far cry as applied to our-
selves would do well to look at Rus-
sia, remembering that humanity is es-
sentially the same under Slavic skies
and on American soil, and whether
garbed in tweeds or fustian. One
step in the line of sane provision
would seem to be an investigation—
by a non-political commission—of the
Government’s handling of funds. If
the Government has done well, it

should welcome such investigation. If °

it has done ill, it should take the con-
sequences. Having asked unlimited
powers, it is surely responsible for
the results.

 

Will a century elapse between the
passage of the Atlantic by steamship
and its passage by air? A hundred
years ago on May 22 next the Savan-
nah started from the port of that
name, and on June 20 was in the
Mersey. The coming transatlantic
flight casts a more and more definite
shadow before. Last week the British
airship which is being groomed for
the voyage made a wholly successful
trial trip and competitively hurried
preparations are being made in var-
ious countries to have airplanes ready
for the first favorable moment. Every
sportsman would bet that the airmen
will successfully have performed the
feat before Savannah begins her cen-
tenary celebration. The first steam-
ship required almost a month for its
voyage, and proceeded at great leisure
from England to Russia; the new
British airship could cover the Atlan-
tic in fifty hours and proceed without
stopping as far West as Denver.

 

The clerk who waits on customers
with the same enthusiasm and inter-
est that a slot machine shows, will
never be anything more than a clerk,
and a cheap clerk at that.

The cheerful store suits customers
better and it suits the clerks better

too. It makes selling and buying both

easier.

   

   

MICHIGAN TRADESMAN

WHY CHAIN STORES FAIL.

Has anyone noticed how great is
the mortality of late among chain
store systems and co-operative
schemes of various sorts? One of the
most promising experiments in the
line of such novelties which was going
to drive the regular grocer out of
business is reported flirting with fate.
The street railway co-operative stores
have fled from the field, and from all
parts of the country come similar
stories of the cessation of promising
enterprises that were to reform the
trade.

Of course, the chief reason for these
failures lies in the fact that they were
conceived on false hopes of what
could be done in the way of grocery
profits and the failure to recognize
the hundreds of costly items which
the promoter forgets to mention but
which ultimately sneak into an ex-
pense account and eat up the “esti-
mated” profits. More of them fail
because they are not efficiently han-
dled by men of real mercantile cali-
ber.

Very likely of late many failures are
due to the further fact that since and
during the war chain stores have not
enjoyed as wide a measure of advan-
tage—favoritism and ability to buy at
inside prices—as formerly. Put into
a position of fair competition with a
live individual grocer, sailing his own
commercial craft, hired creatures of a
system seldom manage to make good
and fall by sheer force of competition
and commercial gravity. And back
of them all is the fact that they were
based on cold dollars and cents rath-
er than warm, diverse but perhaps
fallacious humanity.

 

FLASHED IN THE PAN.

The “new Republicanism” seems to
have spent itself in defeating Mann
for Speaker. The election of Gillett,
instead of being the first step in a
general forward movement, stands by
itself. The old rule of seniority,
which was on its way to the scrap
heap, suddenly reappears, refurbished
and more. substantial than ever.
Mann’s clever device of a Republican
Committee on Committees, urged by
the insurgents for the House nearly
ten years ago, operates in a manner
that Cannon himself could not have
bettered. Mann turns the wheel and
out comes Joe Fordney of Michigan
for chairman of the Ways and Means
Committee. The most prominent sin-
gle argument urged against the appli-
cation of seniority to chairmanships in
the next Congress was that it would
make Fordney head of the chief com-
mittee. Fordney’s war record would
taint any tariff bill proposed under
his leadership.

 

 

CANNED GOODS SITUATION.

Two elements are at conflict in the
canned goods market at the present
time. These are the dullness of the
domestic market and the activity of
the demand for export account. As
to the former, retailers are plainly
nervous. They realize that this is an
era of falling prices and they have on
hand a plentiful supply of canned goods
purchased on a war basis which they
must sell during the entire season on
the best basis they can. They fear

March 12, 1919

that if the Government should release
any goods it would enable the big
concerns and the chain store people,
who are in the habit of averaging their
costs, to make sharp cuts in prices
which would demoralize the market
generally. Statements have been is-
sued from time to time that the Gov-
ernment would not unload surplus
supplies on the market, but at the
same time there is a good deal of ap-
prehension for fear that those who
made such promises might not remain
in office long enough to see that they
were carried out. As to the export
situation. It is largely a matter of
steamer space. At present this has
all been engaged, and for two or three
weeks ahead, so that for the moment
at least the edge is off the export
demand. That it will revive later,
however, no one seems to doubt.

 

In old days the Roman soldier was
the guardian of the frontier; the set-
tlement of the veterans assured the
marches against the encroaching bar-
barian. So, in a way, our home-com-
ing soldiers should be regarded. They
have seen the destructive insolence
of the Germans. They know with
what elaborate and deliberate prep-
arations of robbery and bestiality the
Germans entered France, Belgium and
Serbia. They understand, better than
we do who remained at home, that
the German is not a human being at
all, but a species of brute which has
been developed under monarchial rule
more brutish than the wild animals in
the jungle; that his word has no
value whatever; that his bond is
worthless; that his boasted superior-
ity is tinsel and bombast; that his
knowledge is superficial and his prated
love of art and music is as shallow
as the German character at best. The
wickedness our boys have seen over-
seas will be a lasting memory to those
who come back. No compromise and
no concession, nothing but hatred and
stern, contemptuous opposition to
everything Germanic, for the moment
so loud and disgusting in their own
country, that revive the old anti-na-
tional, anti-patriotic against the gen-
eral American feeling, must be the
desire and aspiration of these soldiers
—our soldiers for loyalty and Amer-
icanism no less here than in the im-
minent deadly breach.

 

The Tradesman urges its friends in
the drug trade to make every effort
to attend the annual convention of the
Michigan State Pharmaceutical Asso-
ciation, which will be held at Lan-
sing next week. Owing to the neces-
sities of the war, retail druggists gen-
erally have given their stores their
undivided attention during the past
year or two. As a result many of
them have not kept.in line with the
trend of the times. The Lansing gath-
ering affords an excellent opportunity
to brush up and touch elbows, to the
mutual advantage and development of
every merchant present.

 

 

When a woman hasn’t anything
else to do she sits down and writes
a letter to somebody about nothing.
When a man has nothing else to do,
he goes out and shakes somebody for
the cigars and then buys one to
smoke.

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

     
   
  

een ean

and aOR

Panter

 

 

 

 

   

March 12, 1919

   

MICHIGAN TRADESMAN

 

 

 

 

Don’t Scold
Your Wife

In the first place a good many wives won’t be scolded.
Then again, the vast majority do not deserve to be.

Furthermore, wives as a general thing, are more nearly living up to
their responsibilities than are husbands.

Besides scolding anybody is a bad practice and generally result in ill-
will, bad feeling, and a lot of other disagreeable things.

Better, a great deal, buy her

Lily White

“‘The Flour the Best Cooks Use’’

and give her a real chance to show you what she can do in the way of
providing you with good things to eat.

She can do it with LILY WHITE FLOUR, and don’t you forget it.
And you will discover that you have one of the best cooks in the land.

In fact you will have to watch yourself or you will be bragging just a
little bit about what good things you have to eat at your house.

Now bragging in a way is all right. For instance tell your wife first
what a good cook she is and how much you appreciate her, and your
friends afterwards.

Don’t tell your friends and depend upon them to tel your wife; they
might forget, and your wife deserves to be told—by you.

Don’t scold her. Buy her LILY WHITE FLOUR instead.

VALLEY CITY MILLING CO.
Grand Rapids, Mich.

The above is a sample of ads. we are running in the newspapers.
Your customers are reading them—keep a good stock on hand to supply the demand.

 

 

 

 

 

 

 
  
  
 
  
    
 
  
  
  
  
 

Thousands of
Pounds of Sugar

  

go into your store and are
sold to your customers
every year.

   
  
 
  
  
 

Make a profit on every
pound by handling
Franklin Package Sugars.
The profit is in the money
you save in time, twine,
paper bags and wasted
sugar.

  
  
 
  
 

 
 

   
    

  
   

The Franklin Sugar Refining Company

PHILADELPHIA

' “4 Franklin Cane Sugar for every use’’

Granulated, Dainty Lumps, Powdered,
Confectioners, Brown

    
 

  
     

 

 

Profit Sharing Plan

on our

Package ‘Teas

 

 

 

 

Early recognizing the trade menace of the Mail
Order houses and Tea and Coffee peddlers, we orig-
inated our Profit-Sharing Coupon plan. This plan has
proven very effective. It is not a premium scheme and
bears no relation to the many premium or gift schemes
in vogue devised to deceive the consumer. Our plan
actually permits the customer or purchaser to share in
the profits.

Simple in Operation

Our Profit-Sharing Plan is simple. Each half
pound packet of Tea contains our Profit-Sharing Cou-
pon, When the consumer or purchaser has collected
ten coupons they can be presented to the local dealer
who is authorized to redeem them. The consumer or
purchaser is then entitled to a half pound packet of our
tea

Full Profit to Dealers in
Coupons

Our Salesmen are authorized to collect our Profit-
Sharing Coupons from the Dealer, paying him there-
for the full retail price of the Tea, thus reimbursing
the Merchant and at the same time paying him his full
profit.

Link Between Retailer and
Consumer

Our Profit-Sharing Coupon plan acts as the link
that completes the chain between Consumer and Re-
tailer. Without this link the chain is broken and per-
mits a leakage of tea business from the Consumer to
the Mail Order houses and Tea and Coffee peddlers.
The value of our Profit-Sharing plan to the Retail
Merchant is, therefore, very apparent. It actually cre-
ates Tea customer's that might otherwise purchase their
teas from the Mail Order houses or Tea and Coffee
peddlers,

 

 

NATIONAL GROCER
COMPANY

Grand Rapids
Lansing
Cadillac
Traverse City

 

 

 

 

  

ee

Tc aoa la a eect eects aa eg ee ee

10

 

MICHIGAN TRADESMAN

March 12, 1919

 

 

 

  

 

   

Py

AY
(a:
wT

  

NRA ACK

 
 

uN)

 

 

 

 

 

 

Michigan Retail — Dealers’ Associa-
t

on.
President—J. E. Wilson, Detroit.
Vice-Presidents — Harry Woodworth,
Lansing; James H. Fox, Grand Rapids:
Charles Webber, Kalamazoo; A. E. Kel-
logg, Traverse City.
: Secretary-Treasurer—C. J' Paige, Sag-
naw.

 

The Small Shoe Dedler’s Advertising.
Written for the Tradesman.

The big merchandiser, whether he
handles shoes or other lines or shoes
in connection with other things, is,
of course, committed to the belief
that advertising pays. He knows, for
he has demonstrated the thing to his
own Satisfaction time and again. But
many little fellows do not—more es-
pecially the small dealers who have
gone into business rather recently.

As advertising is such a vital thing
in the merchandising of shoes, the
writer hopes to be pardoned for say-
ing something about it in this letter.

It just happens that he was recent-
ly talking to a bright advertising so-
licitor for one of our local papers.
She is an uncommonly bright and
alert girl, this advertising solicitor;
and when I asked her about the re-
sults she was getting in interesting
small dealers of the community—that
is her job especially, to do a sort of
pioneer evangelistic work among
storekeepers who have had a very
limited advertising experience—she
began to tell me about her triumphs
and her failures.

“How do the little shoe dealers of
the community respond?” I asked her.

“Fairly well,” she replied, with a
sort of reservation in her tone, “but
some of them seem to expect that a
single announcement ought to fill
their stores with eager shoppers.
Well, you know a single advertise-
ment will not do that—unless they
are offering some wonderful bargain
opportunity.”

“No, certainly not,” I agreed:
“money for a single announcement is
generally money thrown away.”

“That’s what I tell them,” she stat-
ed, “but it’s hard to get some of them
to realize that. Their advertising
experience is so limited. They try it
once or twice, and then because they
don’t see immediate and traceable re-
sults, they are sore.”

Some Elementary Things.

So it has occurred to me that it
might be worth while to fill this col-
umn with some elementary things on
advertising. These simplicities may be
of some value to small dealers in oth-
er lines as well as to the owners and
proprietors of small shoe stores.

Advertising is an investment, and
it is a mistake to expect immediate
returns. One should have patience.
And above all, one should reserve ad-
verse judgment until he has given ad-

vertising a chance to prove whether
it does, or does not, pay.

There is a cumulative force in repe-
tition. The pulling power of a single
announcement increases in a sort of
geometric ratio with the length of
time similar announcements have been
appearing in a given medium. The
tenth announcement has more value
than the first, the twentieth than the
tenth, the thirtieth than the twentieth,
and so on.

And always there are results that
cannot be traced. Many plans and
schemes have been resorted to in
keying announcements in a_ given
medium; but always there results of
advertising that cannot be classified.
And that is because they are not im-
mediate results.

Let me illustrate. There is a cer-
tain down-town tailor who is going
to get my order for a suit of clothes
one of these days. He is a persistent
and clever advertiser. His announce-
ments are little confidential chats—
brim full of good argument, common-
sense, and pep. As I look into the
smiling face of the man (as it in-
variably appears in these newspaper
announcements of his service) I feel
as if he were talking to me face to
face. I don’t know him personally.
I was never in his shop in my life.
And I have a good tailor whom I like.
But the way that fellow talks about
fitting clothes to a man’s personality
is getting under my hide. Some day,
I have a hunch, he’ll land me. And
it wont be any particular advertise-
ment that has done it, but a sort of
irresistible pull exerted upon my will
by his everlasting hammering.

And that’s the trick of advertising
—just keeping at it.

Punch in Your Copy.

A good advertisement can’t be built
out of poor copy.

Some merchants seem to think that
a newspaper announcement consists
of black type displays (and maybe an
illusration of a shoe or something)
in a white space.

Therefore they write carelessly, jot-
ting down the first thing that comes
into their minds, and frequently jot-
ting it down in such a slovenly man-
ner the printer has a terrible time
trying to figure out what on earth
was said or meant.

The advertiser apparently is as-
suming that everybody in town is so
deeply interested in his particular
store and its lines, that any sort of
a statement with reference to it will
get over. He can, therefore, be care-
less and get away with it. But he
can’t.

There’s all the difference in the
world in the way one may say things.

 

Repeat Customers Are Necessary for
the Success of Any Business

Dealers everywhere are realizing more and
more that the

Bertsch and H. B. Hard Pan

Shoe lines are repeaters in every sense of the
word.

It is the repeat customers that build up your
turn over and your profits, and the line of
Shoes that will create repeat customers is a
good line to push.

There is no other line of shoes so well
and favorably known—and coming—as the
BERTSCH and H. B. HARD PAN Shoes.
They are honestly made all through.

When your business is founded on such honest
values you are bound to succeed in building a
permanent and increasing business.

 

Herold-Bertsch Shoe Co.

Manufacturers of Serviceable Footwear GRAND RAPIDS, MICH.

 

 

 

This is great weather for Boots.
Isn’t it?

Hood “Bullseye” Boots are great
for this weather. Aren’t they?

You know it!

The World Beater

Pressured Cured
Black or Red
White Auto Tire Soles

Price $3.50

 

Also carried in stock under the name “Arrow.” Both
made by Hood. Wecan supply either.

Grand RapidsShoe @ Rubber

The Michigan People Grand Rapids

 

 

  

 

cancer

narnia har Armen CS nt a Ne

 

 

 

 

 

 

Berean ke omaha AeA

 

 

March 12, 1919

 

Good copy requires time and
thought and careful planning.

Ten minutes’ time spent in a prep-
aration of copy for a ten dollar news-
paper announcement will get less re-
sults than five dollars’ worth of time
put on an announcement costing five
dollars. In other words, the strength
of an advertisement isn’t in bulk
alone. You can deal a heavy, smash-
ing blow with a big smashing
announcement; but you can also hit
the bull’s-eye with a small advertise-
ment—if you’ve given yourself prac-
tice.

Simplicity and Directness.

So many newspaper annotincements
are stilted, conventional, and full of
double-jointed words.

Be natural. Use short words. Make
your sentences crisp. Come to the
point. Boil it down.

Forget that you are writing, and
just imagine that you are talking to
somebody face to face.

And don’t imagine for a minute
that he’s interested. Just assume
that he is as cold and _ indifferent
as a cucumber while the dew is on.
You’ve got to warm him up.

If you are going to do that, you've
got to put things to him in a way that
he will listen whether he wants to or
not.

Try to write shoe advertisements in
a way that is different from all othe~
shoe advertisements that you’ve eve’
read or heard about.

Tell him, for instance, that you
don’t want his money if you can’t
please him. Tell him you try shoes
on peoples’ heads first, and if they
don’t fit the head, you don’t bother
about trying them on their feet. Use
cut of a good, high grade shoe for
men, for example, and then say:

“T weigh 175 pounds, but I’ve been
inside that shoe. I know how it’s
made. It’s as honest as they make
them. Got style, too—and, man! ob-
serve the price; only nee

Advertising isn’t magic; but if you
really try it out, you'll find that it’s
profitable. Cid McKay.

 

entangle cattaninemennt aie
Rigid Rules Prohibiting Over State-
ment,

Because of the constant temptation
that confronts employes of retail
stores to think of the immediate sale,
regardless of the influence which ex-
aggerations in advertising may have
upon future relationships with - the
customer, many retailers have adopt-
ed standards for the guidance of all
employes.

It goes without saying, that truth-
ful advertising is the only kind that
pays in the long run, and it is upon
this thought that stores have taken
every precaution against untruth in
their advertising. For example, the
Boston Store of Milwaukee has adcpt-
ed what it calls its “Code of Truth,”
the provisions of wh‘ch are interest-
ing.

“All Sizes” may be used only when
a complete stock of all sizes is ac-
tually on hand.

The word “Bargain” may be used
when goods are actually priced below
regular, and its proper use is encour-
aged.

“Best” is prohibited, the store hold-

_ing that through misuse it has lost

its meaning in a store advertisement.

“Entire Stock” is permitted only
when the sale described includes
everything of the kind in the store,
and nothing may be hidden or held
out in such sales.

The store permits comparative
price advertising but cautions great
care.

Competitors may be referred to, but
always in a complimentary manner.

“At Cost” and “Below Cost” must
not be used even when true because
the public looks upon such statements
with suspicion.

All illustrations must be exactly
descriptive of the gocds advertised
unless it is plain that the cut does not
pretend to illustrate any particular
item.

“Damaged” must always be used in
connection with the cause of the
damage.

“Former Price” must refer to the
price of an article before a permanent
reduction was made and in most in-
stances this means merchandise not
quite up-to-date.

The store urges its people never
to hesitate to say that an article was
carried over from the previous season
when it is true. Great care must be
used in employing such expressions
as “Fortunate Purchase,” “Sample
Lot,” “Manufacturers’ Overstock” and
other similar phrases. They cannot
be used unless literally true.

A 59 cent article marked 33 cents
is not half-price and the heading “H-}:
Price” may not appear above it. Great
“care must be used in employ'ng such
expressions as “Half Price,” “One-
Third Off’ and s'milar phrases.

The house urges that customers be
warned that the quantity is limited or
that a certain price is available “while
the quantity lasts” in every case where
there seems to be a chance that one
day’s sale will exhaust the supply.

 

 

 

Spats!
Spats!
Spats!!!
IN STOCK

Black Satin $23.40 doz.
Felt $16.00 Cloth $20.40

Dozen Dozen
Fawn Light Fawn
Taupe Dark Fawn
Castor Pearl Gray
White Medium Gray

All with the invisible

buckle.

 

Hirth-Krause Company
Grand Rapids, Mich.

P. S.—Now is the time to place that
order for POLISH.

 

 

 

MICHIGAN TRADESMAN

 

 

 

 

 

 

 

 

    

    

  
   
   
  
  

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-ORBILT SHOES gives
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know their sterling quality, and
the question of value is never
raised.

    
      
   
   
  
   
    
   
   
  
  
    
    
   
   
    
    
       
    

    
 

Sales are {made quickly and
profitably bec: : of the splen-
did reputation e shoes enjoy.

      

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F. Mayer Boot & Shoe Co.
Milwaukee, Wis.

Sees
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SPRING TIME SHOES

Black Vici Kid
Glazed Colt

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No. Price
8723— Surpass Kid Welt ...... $5.25
8721—Glazed Colt Welt ...... 4.20

Widths C, D, E. Sizes 6 to 11

With
prices high
these ought
to look
reasonable

Ready for
shipment

Rindge, Kalmbach, Logie Company
Grand Rapids, Mich.

R. K. L.

R. K. L.

 

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12

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MICHIGAN TRADESMAN

March 12, 1919

 

 

 

 

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President Wilson’s Mandate From the

American People.
Written for the Tradesman.

By statutory limitation the Sixty-
fifth Congress of the United States
died at noon, Tuesday, March 4. The
falling of the gavel cut short a speech

by Senator Sherman, of Illinois.
which was begun at 7:30 a. m. and
which accomplished its purpose,

blocking all belated legislation. The
avowed object of the filibuster was to
compel the President to call an extra
session, but the Wilson jaw. stuck
out prominently and he refused to
call the extra session. The following
important bills remained unacted: The
army, navy, Indian, agricultural, sun-
dry civil and general deficiency ap-
propriative bills; the $100,000,000 bill
to provide farm homes for soldiers and
sailors, the oil leasing and water pow-
er bills. President Wilson was placed
in an embarrassing position—to be
explicit, between the “devil and the
deep sea.” He acknowledged in his
statement that it is his duty to be in
close contact with the public business
during a session of Congress and
that it is also his duty to attend the
peace conference at Paris. Had not
Mr. Wilson attempted to take the
world on his shoulders and arrogate
to himself transcendental powers and
set himself up as the Supreme Judge
of the Policy and Attitude of the
American People, he might not have
been placed in this dilemma. Had
he sought the co-operation of the
Senate—the treaty making power of
the Government, which would have
readily been at his disposal—his path
would have been much smoother. In-
stead of doing this, he mounted a
pedestal, the foundation of which,
being his boundless egotism, is very
insecure. Had he not been blinded by
his insufferable conceit and the ful-
some flattery of time serving asso-
ciates, such as George Creel and
others of his ilk, he would not he
obliged to return to Paris with his
wings clipped, preceded by the
knowledge already abroad that he is
not the omnipotent American power
Europe supposed him to be.

One point stands out clearly: A
society of nations which did not in-
clude the United States, with its pop-
ulation, wealth and
almost limitless

resources, its
potential military
power, would exercise no more con-
trol of the world’s peace than the en-
tente or old triple alliance which col-
lapsed with the withdrawal of Italy.
When Mr. Wilson made his first trip
to Europe he carried with him no
mandate from the American people
relative to a League of Nations, not-
withstanding his assumption, possi-

bly based upon the incompetence and
servility of Congress. The only man-
date he had, really, was that given by
the voters when only three of the
145 congressmen elected were not
pledged to the unconditional surren-
der of Germany. If this mandate
meant anything, it meant that a peace
on the basis of unconditional surren-
der was to be promptly enacted with-
out reference to a League of Nations
or the so-called “freedom of the seas.”
Now he returns to the scene of his
hollow triumph at Paris with a man-
date so positive that he must explain,
no matter how galling the admission
may be, that the United States Senate
has announced its position in terms
incomparably more definite than the
verbosity of the proposed constitu-
tion for the society of nations, He
can now only win the confidence of
the country by co-operating in the
first practical duty of the peace con-
ference, which is to establish peace.

It now appears that the optimistic
opinion that the re-adjustment of
business conditions to a peace basis
would be rapid and comparatively un-
troubled bids fair to be vindicated.
The adoption by the Senate of the
conference report on the bill validat-
ing informal war contracts did much
to stimulate the restoration of con-
fidence and, now that the President
has signed the bill, approximately
$2,700,000,000 is released for the car-
rying on of peace industries. There
are many small concerns which wi'l
thus be saved from going to the wall
It is stated on no less an authority
than Judge Gary, President of the
United States Steel Corporation, that
stories of unemployment are greatly
exaggerated. He also asserts that the
steel industry is in better condition
than it has been for some time. That
this sentiment of confidence is gen-
eral is seen from the strength of the
securities markets. Not only on Wall
Street, but in Detroit and Chicago,
investors are looking for reliable is-
sues and at present prices are picking
up bargains as fast as they present
themselves.

‘Henry Ford’s alleged interview at
Los Angeles about his being annoyed
at the dec’sion compelling the dis-
tribution of $19,000,000 dividends of
the Ford Motor Co., of Detroit, creat-
ed quite a stir in Detroit financial and
speculative circles. In that interv’ew
Mr. Ford stated he was going to pull
out of the Ford corporation of De-
troit and start a new company of his
own which is to turn out up-to-date
passenger cars which can be sold to
the public for $250 to $350, and that
his son, Edsel would ioin him in the
enterprise. One peculiar effect of this

 

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THE MICHIGAN TRUST Go.

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Audits made of books of municipalities, corporations,

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March 12, 1919

announcement was to at once depress
the price of the stock of the Ford
Motor Co, of Canada on the Detroit
Stock Exchange. This ‘stock, which a
short time ago sold for $341, dropped
on March 6, to $300 per share. How-
ever, there were but odd lots of less
than 10 shares each brought out.
showing that but a small portion of
its holders paid any attention to the
story. The par value of Ford Motor
Co. of Canada stock is $100 per share.
Many have asked why it should sell
so high. A glance at the dividend
record supplies the answer: In 1905
the company paid $7,488 or 6 per
cent.; in 1908, $12,500 or 10 per cent.;
in 1909, $31,250 or 25 per cent.; in
1910, $125,000 or 100 per cent.; in 1911,
100 per cent. and 500 per cent. stock
dividend; in 1912, 20 per cent. and
33% per cent. stock dividend; in 1914,
10 per cent.; in 1915, 110 per cent.; in
1916, 600 per cent. stock dividend; in
1917, 5 per cent. It may be the timid
ones thought Henry Ford might ex-
tend his $250 car activity to Canada,
but if they do, they are discounting
possibilities a long way ahead.

An interview with Frank W. Blair,
President of the Charcoal Iron Co. of
America, disclosed the fact that the
net earning of. the company for the
past year, after all deductions were
made, were approximately $1,000,000.
He also announced that the company
would issue $1,000,000 of 7 per cent.
unsecured short term notes for re-
financing purposes, an agreement hav-
ing been made that the company will
at all times during the life of the loan
maintain quick assets to an amount
of at least 150 per cent. of the amount
of the loan. Some of the propert’es
owned by the company were those
of the Joseph H. Berry estate in
Northern Michigan. Mr. Blair, who
is also President of the Union Trust
Co., took hold of the properties, un-
tangled their affairs and brought them
to a position of importance and placed
them on a paying basis.

Another development which is caus-
ing Detroit industrial enterprises to
look more cheerful is the awarding
of Government purchase orders for
peacetime materials aggregating $18,-
000,000 to Detroit manufacturers.
These orders have been awarded with-
in the past few weeks and other con-
tracts are being issued daily. The
orders now being apportioned will
serve, in a measure, to keep Detroit
workers employed while post-war in-
dustrial adjustments are being made.
One phase of the Detroit labor situa-
tion has been overlooked. Thousands
of men working in Detroit on war
orders came from outside the city, and
when the American Car & Foundry
Co..and the Lincoln Motor Co. laid
off 7,000 men recently, more than half
of them shook the dust of Detroit
from their feet. Paul Leake.

——_».-2 +
Wayside Jottings of a Lonesome
Traveler.

Washington, D. C., March 10—

Years and years ago, when I was a

small boy attending winter school in
the old country schoolhouse, my les-

sons were neglected during recita-’

tions of the class in United States his-
tory, and if perchance the teacher
would sternly rebuke me for appar-

MICHIGAN TRADESMAN 13

ent rdleness, I would assume an atti-
tude of study, but -if possible catch
every word of the recitation, so in-
terested was I in the notable events
of our country’s history. No part
was more interesting than events of
the revolutionary war and the causes
which brought it about. I was par-
tcularly interested in the notable say-
ings of eminent men, not the least of
which were those of Patrick Henry.

In the Southeastern portion of
Richmond, Va., stands the old historic
St. Johns church, which was built in
1740. Additions have been made on
two sides of the original structure and
new roofs have been made necessary
by the destructive elements, but the
same superstructure and pews remain
as Originally built.

In 1775 a convention of the Vir-
ginia colonists was held in this church
to deliberate on the oppressive meas-
ures adopted by the British govern-
ment in the matter of taxation. Many
members of this convention hesitated
to commit Virginia to any overt act
of resistance, but the electric .spark
which exploded the colonists into
revolution was flashed by Patrick
Henry in his world-renowned speech
delivered at this convention and the
climax reached when, with fiery elo-
quence, he uttered these words: “Is
life so dear and peace so sweet as to
be purchased at the price of chains
and slavery? Forbid it, almighty
God! I know not what course others
may fake, but as for me, give me
liberty or give me death.”

The pew from which Patrick Henry
delivered this memorable speech is
marked with a white tablet bound in
gold. We were permitted to sit in
this pew while the attendant explain-
ed the additions and alterations made
to the other parts of the church.
Among other historic pieces of fur-
niture is the marble baptismal fount
now in use, which was brought over
from England in 1634 and for many
years used in a church of earlier date
at Curls Point, near Jamestown.

On Main street, not far from this
church, is an old one-story and garret
stone building used by General Wash-
ington as his headquarters whenever
he was at or near Richmond during
the revolutionary war. It is also said
to have been the boarding house of
Thomas Jefferson while attending
school. The house is now poorly
kept by a watch and clock tinker who
has a work bench in one room and
collects 10 cents each from visitors
to whom he explains the various rel-
ics of historic value collected and
displayed therein.

At the State Capital building may
be seen the life size marble statue
of General Washington by a noted
French sculptor. This is, ;indeed, a
wonderful piece of work and is high-
ly prized and ‘carefully guarded by
the State of Virginia. In the old
Senate room is seen a magnificent oil
painting, sixteen feet high and twen-
ty feet long, by a noted French artist,
showing the surrender of Lord. Corn-

wallis at Yorktown, October 19, 1781.
It is said the State Capital -build-,

ing was planned by and built under

the supervision of Thomas Jefferson. '

We are indebted to the capital

guide, Robert E, Dunaway, for much.

historic information concerning Vir-

ginia and its capital buildings. Mr..

Dunaway is a veteran of the civil war
on the confederate side and was a
witness to the secession of Virginia
from the Union. i

ers and Coldwater. H. D. Bullen.

OFFICE OUTFITTERS
LOOSE LEAF SPECIALISTS

 

 

 

 

 

THE COMPETITION
OF BRAINS

From now on there
must needs be a keen
commercial rivalry be-

   
  

  

cg
et

   

a
a?
—

    
   
    
 
      
   

fiiia | tween the business men
raat a of this country, and the
ETE EE : - men who are going to
He rh! sip . succeed in large meas-
Ry eae ure will be those men

  

who use their brains
and keep themselves
thoroughly informed.

The Monthly Trade Report issued by
this Bank will prove a real help.

  

m

You are welcome to these.

THE OLD NAL BANK

MONROE AT PEARL GRAND RAPIDS

PR NATION

Y oN ne Oty
L Ogee LN
=a)

A>

  
   

   

ALC

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He lived in Michi-.
gan for many-~ years following .the:
civil war and has relatives and many,
friends at Grand Rapids, Three Riv-

 

237-238 Pearl St. (wear the bridge) Grand Rapids, Mileh.

 

    
 
  
   
 
  
   
    
 
   
 

HE naming of the Grand Rapids

Trust Company as Executor and
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the settlement and management of your
estate the combined judgment and busi-
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The most competent individual has
only his own experience and knowl-
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ASK FOR BOOKLET ON “DESCENT

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14

MICHIGAN TRADESMAN

March 12, 1919

 

AMERICA FOR AMERICANS.

 

Keep Us Free From O!d World In-

trigues.
Written for the Tradesman.

Is it worth while?

After eight years of war to. win
American independence, is it worth
while to sign it over to dynasties of
the old world? That is precisely what
President Wilson is asking the Amer-
ican people to do, and because the
United States Senate refused to go
it blind by consenting to such a mis-
cue of justice, he is highly wrought
up, threatening to make ‘those Sen-
ators wish they had obeyed him in
every behest.

“Let independence be your boast,
ever mindful what it cost,’ was the
advice of our Revolutionary fathers,
and we do well to heed the warning.
After a war of eight years to estab-
lish our independence, coupled with
four subsequent conflicts to keep the
old flag in the sky, and America for
Americans, is it the part of wisdom
to now make a new deal, one that
gives away our boasted liberties, bind-
ing the American Nation to a league
that may, and undoubtedly will, lead
us into a complication of difficulties
such as the far-seeing first President
warned the American people against
away back in the early days of the
Republic?

We are told by the President some-
thing about the new Monroe doctrine
that is to take the whole world into
its embrace. Why, bless your heart,
Mr. President, that would not be the
Monroe doctrine at all. It never con-
templated going away from the Amer-
ican continents to guard the rights
and homes of those other peoples
with whom we could have but little
in common. That certainly would be
too mammoth an undertaking for
Uncle Sam even now, when he is
admitted to be the biggest all round
Nation in the world.

America for Americans; hands off
all European entanglements. Such is
the desire of all true sons and daugh-
ters of the United States, and when
you go beyond that you cut out a
job too big for us to tackle—a job
we as a free and independent people
have no right to undertake.

In making and keeping this Nation
free from old world intrigues we have
builded an asylum for the oppressed
of all mankind when they come to
our shores seeking to become citizens
in good faith. To undertake making
a great republic of all the world
would require a standing army of
millions, a navy larger than that of
the combined navies of Europe; it
would entail upon our people a blight-
ing taxation that compared with
which the unjust taxes imposed on
the colon‘es by England in early days
were as a flea bite to a tiger’s crunch-
ing jaws, and for which we threw
off the yoke of the mother country
and shed the blood of our bravest and
best that we might be free to govern
ourselves.

Ts it worth while to even contem-
plate for a minute the thought of
bargain'ng away our rights that we
may make one of that league of na-
tions which bars us out of doing our

 

 

own sweet will wherever the flag of
the United States floats? Binding
ourselves to aid some half barbarous
European or Asiatic people to do cer-
tain things that might be most ob-
jectionable in our eyes, and detri-
mental to our National well being.

Those Senators who signed that
agreement to oppose the “league” as
at present constituted, were clearly
within their rights, and did a high duty
to their constituents who sent them
to work out in fairness the complicat-
ed problems which to-day confront all
the peoples of the world.

The President declares his full be-
lief that the American people are with
him in his desire to sign away Amer-
ican rights at the European peace
table. Where and how he came to
entertain such a belief is past figuring
out. Certainly the very latest word
from the people was at the last elec-
tion, when some of the pet theories
of Woodrow Wilson were given a jolt
that would open the eyes of any man
with ordinary discernment as to what
was meant.

With the advice and consent of the
Senate the President can make
treaties, declare war, etc. When has
he asked the advice of the Senate?
Surely if he has done so unbeknown
to the general public he certainly has
failed to gain its consent for the
United States to become a party to
this hastily devised “constitution”
that is to bring the millennium to the
world.

When nations as well as individuals
do things in haste they often fulfill
the adage of “repenting at leisure.”
Ought it to be said of us that the
United States plunged blindfolded
into an agreement whereby it pledged
itself to the onerous task of becom-
ing an international police force to
regulate the squabbles of the entire
world?

A league of such far-reaching im-
portance as the one under discussion
should not be entered upon in haste.
Time should be given for the ablest
minds of the country to examine into
the bargaining in the minutest detail,
that we as a people be not led into
a trap that may cost in after years
seas of blood and billions of treasure.

The United States has enough to
keep her busy looking after the Amer-
ican continents, permitting the quar-
rels and intrigues of Europe to be
worked out by themselves. The Mon-
roe doctrine is in danger, let the Presi-
dent say what he will. Even the
plaus'ble Taft cannot make black out
of white, nor change the leopard’s
spots. America has too much at stake
to jump headlong into an agreement
that might some day prove the Re-
public’s undoing.

The President returns to Europe to
tell the members around the peace
table that the American people are be-
hind him and his league plans for the
prevention of war. He may give
them this assurance, however, with-
out a scintilla of evidence to bear out
any such avowal. The President is
not all there is to the United States
Government. Should he decide to
make a_ bargain compromising to
America, it would be the part of wis-

dom for the Senate to sit down upon

it with a firmness which ought to.

convince so stubborn a man as our
discredited Chief Executive that
“there are others.”

Is it worth while to sign a docu-
ment that binds America hand and

.foot to certain things that will abro-

gate the Monroe doctrine, hobble us
in our dealings with Mexico, and
make of the United States of America
a simple tool to do the will of a
league of nations, very few of whom
have the interests of the United States
at heart?

In any event, why a league of na-
tions?

While human nature remains as it
is, no league can be formed that will
be likely to do away with all wars.
The great world war was set in mo-
tion not many months after peace
meetings were held in different parts
of the world. Despite agreements,
most solemnly entered into, those
agreements were as “mere scraps of
paper” when one of the signatory
powers saw fit to break the bargain.

Let us be wise in time and stand
back of the United States Senate in
demanding sufficient guarantees for
the independence of the United States
before we enter into any bargainings
whatsoever. Old Timer.

 

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Main Office Ottawa Ave.
Facing Monroe

Grand Rapids, Mich.

Capital - - $500,000
Surplus and Profits - $700,000
Resources§

10 Million Dollars

3 ts Per Cent.

Paid on Certificates of Deposit

The Home for Savings

 

 

 

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Assets $3,099,500.00

CLAUDE HAMILTON
Vice-Pres.
JOHN A. McKELLAR
Vice-Pres.

@
MERCHANTS Lirr INSURANCE COMPANY

Offices—Grand Rapids, Mich.

 

Has an unexcelled reputation for its

Service to Policy Holders

$4,274,473.84

Paid Policy Holders Since Organization
WM. A. WATTS
President

RANSOM E. OLDS
Chairman of Board

SURPLUS TO POLICY HOLDERS $477,509.40

Insurance in Force $55,088,000.00

RELL S. WILSON
Sec’y
CLAY H. HOLLISTER
Treas.

 

WM. H. ANDERSON. President
J. CLINTON BISHOP, Cashier

 

_ Fourth National Bank

United States Depositary

  

 

Savings Deposits

 

Commercial Deposits

3

Per Cent Interest Paid on
Savings Deposits
Compounded Semi-Annually

3%

Per Cent Interest Paid on_
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Left One Year

 

 

 

Capital Stock and Surplus

$580,000

LAVANT Z. CAUKIN, Vice President
ALVA T. EDISON, Ase’t Cashier

 

 

 

 

 

 

i

 

March 12, 1919

Claims His Letter Was Misconstrued.
Hillsdale, March 10—In reply to
your letter of March 3, you make the
statement that I do not agree with
you that contracts entered into in
good faith are subject to cancellation,
and further on in your letter compare
all such with the Kaiser of Germany.
In the first place you misconstrue
my letter absolutely, for it contains
not a word or sentence setting forth
any such idea that contracts entered
into in good faith can be ruthlessly
set aside; neither does the spirit of
my letter convey any such an idea.

If the jobber or man would say to
us that we had entered into a contract
and would be expected to receive his
merchandise to be delivered four to
six months hence, with no conditions
or extenuating circumstances to apply,
your contention would be reasonable,
but he says instead and never so gen-
erally as during the last six months
of 1918, that the price is guaranteed
and is also subject to cancellation.

Jobbers cancel their orders and the
very concern which has sent out what
I consider a very offensive letter to
their trade on this very subject of
cancellation during the months of
1918 did much of this very thing, as
I am informed by a’man who was
closely connected with the firm.

We are never asked to sign an
order and, as stated in our former
letter, we are almost universally im-
portuned to give an order, especially
for future buying, with the privilege
of cancellation prior to the time of
shipment.

Only yesterday the Lamb Knit
Goods Co.’s representative was here.
We always buy from this concern,
but this time I said “No,” and the
second thing he said to me was, “You
can cancel your order any time before
time of shipment and the price is
guaranteed.”

I said to him, “That is not honor-
able” and referred him to the recent
editorial in the Michigan Tradesman
entitled “The Mettle of the Man,”
which has been reproduced in circular
form by wholesale dry goods dealers
in all parts of the United States and
sent out to their trade all over the
country.

He told me that the Lamb Knit
Goods Co. had cancelled orders for
thousands of dollars’ worth of yarns
during the past few months and was
compelled to do so for its own preser-
vation. F, L. Farnsworth.

——2--

Will We Have a Universal Coin?

What a comfort money would be
that one could spend anywhere in the
world, without exchanging it for the
local brand of currency?

As one result of the league of na-
tions movement we may have an in-
ternational coin. We may even have
an international paper note, or cer-
tificate, or whatever we may choose
to call it.

One of the earliest problems tack-
led by the founders of our own Gov-
ernment was that of replacing the
coins current in different states with
money of a value recognizable as
standard in all parts of the country.
Even in those days, Thomas Jefferson
and others advocated an international
coin.

More than sixty years ago the mat-
ter «was discussed in Congress; and
in 1867 a conference at Paris, in which
the United States and eighteen other
nations took part, recommended a
twenty-five franc piece as a unit to
which the British sovereign and our
half-eagle might be made to conform.

There was also to be considered the
Spanish  twenty-five-peseta _ piece,
which is nearly equal in intrinsic
value as our half-eagle. The same

MICHIGAN TRADESMAN

may be said of the Japanese five-yen
gold coin. Somewhat lower in worth
is the twenty-mark piece of Germany.

It is the difference in number: of
grains of gold that has made the dif-
ficulty in trying to make these coins
harmonize monetarily. The things
cannot be arranged. Hence the ‘at-
tempt, in 1879, to obtain the accept-
ance of the Austrian twenty-crown
piece as an international coin, corres-
ponding in value to a $4 gold piece
which it was recommended we should
mint.

An international coin (as tentative-
ly described) would be stamped on
one side with an international design,
stating its value in the monetary
terms of various countries. On the
other side it would exhibit design and
lettering to identify it with the coun-
try of its origin.

Every year many millions of dol-
lars’ worth of British, French and
other foreign gold coins are melted
at our mints and used as bullion for
conversion into United States money.
Other nations deal with our coins in
the same way. It seems a pity, be-
cause an obvious waste of labor. An
international gold piece, in perhaps
three denominations, would do away
with this absurdity.

_———-2 oS

However great the burden the
United States has taken up in
helping to set the world on_ its
feet again, that task certainly does
not include furnishing commissions
to German army officers who have
lost their jobs through defeat and
revolution. Why these fiends incar-
nate should have looked for a refuge
in the United States Army is difficult
to explain, unless they counted on a
professional spirit among soldiers be-
side which love of country is nothing.
What difference, after all, does it
make what country you are fighting
for so long as you belong to the prop-
er caste and have a chance to earn
your living by your trade? Patriot-
ism, to the brutal German mind is
simply a trick of advertisement, to
be worn like a showy uniform. In
any aspect, the German army officers’
request for American commissions is
unique as showing the inability of the
barbarian German instinct—it would
be sacrilege to call it intellect—to un-
derstand that everything German is to
be taboo in this country and every
other civilized country on the face
of the globe for all time to come.

_2oo->

Now that the women have learned
to run street cars, and the men have
learned how to peel potatoes and

‘make beds, you may notice that it’s

the girls, not the boys, who are anx-
ious to hold onto their new jobs. The
once “tired business man” is perfectly
willing to slip right back into the
old harness and go on being “tired”
in the same old pleasant way.

 

Some girls never flirt, but perhaps
it isn’t their fault.

 

 

SAVE MONEY by insuring in the

Michigan Mercantile Fire
Insurance Co.
Mich. Trust Bldg. Grand Rapids, Mich,

 

15

 

Fire Insurance that Really Insures

The first consideration in buying your fire insurance is SAFETY.
You want your protection from a company which really protects you,
not from a company which can be wiped out of existence by heavy
losses, as some companies have been.

Our Company is so organized that it CAN NOT lose heavily in
any one fire. Its invariable policy is to accept only a limited amount of
insurance on any one building, in any one block in any one town.

Our Company divides its profits equally with its policy holders,
thus reducing your premiums about one-third under the regular old line
charge for fire insurance.

MICHIGAN BANKERS AND MERCHANTS’
MUTUAL FIRE INSURANCE CO.

Wm. N. Senf, Secretary FREMONT, MICHIGAN

 

 

What is Mutual Fire Insurance?

It is the principle of self-government of gov-
ernment “of the people, by the people and for
the people” applied tothe fire insurance business.

Do you believe in that principle?
Then co-operate with the

Grand Rapids Merchants Mutual

Fire Insurance Co.

327 Houseman Bldg., Grand Rapids, and save
29% on your premium. For10 years we saved
our members thousands of dollars annually.

We pay our losses in full, and charge no membership fee. Join us,

 

 

INSURANCE AT COST

On all kinds of stocks and buildings written
by us at regular board rates, with a dividend of
30 per cent. returned to the policy holders.

No membership fee charges.
Insurance that we have in force over $2,500,000

 

 

 

MICHIGAN SHOE DEALERS MUTUAL
FIRE INSURANCE COMPANY

FREMONT, MICH.
One of the Strongest Companies in the State

 

 

 

Bristol Insurance Agency
FIRE, TORNADO AND AUTOMOBILE

Insurance
FREMONT, MICH.

We specialize in Mutual Fire Insurance and represent three of the best Michigan
Mutuals which write general mercantile lines at 25% to 30% off Michigan Inspections
Bureau rates, we are also State Agents for the Hardware and Implement Mutuals which
are allowing 50% to 55% dividends on hardware, implement and garage lines.

We inspect your risk, prepare your form, write your policy and adjust and pay your
loss promptly, if you meet with disaster. If your rate is too high, we will show you
how to get it reduced.

Why submit to the high rates and unjust exactions of the stock fire insurance com-
panies, when you can insure in old reliable Mutuals at one-half to two-thirds the cost?

Write us for further information. All letters promptly answered.
C. N. BRISTOL, Manager and State Agent.

 

 

 

 

 
     
   
     
 

See Nepe ae Seon

eee

pavement Ry

MICHIGAN TRADESMAN

 

 

—
-

>
Pas
Ae Ot

: WOMANS WORLD

SP

 
 
 

—
—

 

 

 

 

Index of the Atmosphere in the
Home.

Consider the kind of conversation
that goes on in homes. It is the in-
dex of the home atmosphere. I hap-
pen to have before me as I write a
letter from an acquaintance in a dis-
tant part of the country. It startles
me with a sudden vision of the writer
and the home in which she lives. From
beginning to end it is made up of
petty, mean gossip, altogether de-
structive in spirit and intent—so far
as there is any intent—and of bitter,
mostly slanderous, denunciation of
people and things in general.

No, this woman isn’t sick; nothing
unfortunate has happened in her home
or to herself or her friends. It is a
perfectly characteristic output of her
personality and thoroughly represents
the standpoint from which she sees
life. The conversation in her home
is of precisely that sort.

Reading this letter brought to mind
several different gatherings within my
recent experience; social occasions,
so-called; dinners, luncheons, and the
like, and the kind of conversation that
passed without anybody seeming to
realize its nature. It was always of
substantially the same sort—small
gossip, mostly unkind—about persons
who were not present; harsh and ob-
vicusly ill-informed cr:ticism of pub-
lic men and measures; to say nothing
of occasional diversions in the way of
risque allusions and anecdotes. You
know what I mean. I do not recall
many kindly or constructive things;
hardly ever one word of big affirma-
tive thought; hardly one bit of com-
ment or information tending to up-
lift or encourage.

I did not think much about it at
these times; I dare say I was as bad
as the rest; and I dare say there are
others who were there who afterward
—perhaps even then—reflected upon
the character of the intellectual at-
mosphere. As I look back, I wonder
why we were not aware of what was
going on.

Not long ago I was present at a
meeting of a small club, at which the
evening’s entertainment consisted in
part of an oral examination in the
form of questions designed to dis-
close the amount of general informa-
tion possessed by the persons pres-
ent, who were, by the way, as well-
educated a group as you would find
in any ordinary community.

“What use do you make of chloride
of sodium?”

“Who are the United States Sena-
tors from this State?”

“When the Centigrade thermometer
registers zero, what is the tempera-
ture Fahrenheit?”

 

 

“What is the difference between a
kilogramme and a kilometre?”

“In which of Mr. Dicken’s novels
is Mr. Pecksniff?”

“How long is the term of office of
the Mayor of this town?”

“In what country was
Washington born?”

“Who wrote the well-known drama
of ‘Richelieu?’ ”

Questions like that. Perhaps you
would hardly believe how far each of
those questions, before it was rightly
answered, went down the line of peo-

George

ple who would class themselves as in-
telligent and well-informed.

The psychologists have a test by
which they judge the “mental age”
of a person by asking a series of per-
fectly simple questions, relating to
every-day life and relations. I have
often thought, in looking over some
of these questions, that I was glad
no psychologist was called upon to
determine whether I was really grown
up intellectually.

The more I think of it, the more
sure I am that it all goes back to the
home. Show me a person whose con-
versation consists of malicious gossip
about the neighbors; who cannot
speak of any absent person without
a sneer or a “knock;”’ who always
talks about bad luck, sickness, un-
pleasant folks, and things, and I think
I can trace his or her mental history
back to a home in which the ordinary
conversation, especially at table, wa;
of poor and negative quality.

Children, whose home associations
are mostly w‘th poorly educated and
empty-headed servants; whose par-

March 12, 1919

ents have no ideas of their own and
do not go out of their way to get any;
who live in homes devoid of books,
good pictures, exalting or informing
conversation—how can they grow up
to have any ideas worth listening to?
Streams do not rise higher than their
sources, not because they don’t want
to, but because they can’t. It is the
law.

And when grown people whose
childhood was spent amid home sur-
roundings in which ideas could not
grow; who heard from their parents
nothing better than small gossip and
never-ending criticism of each other
and the neighbors—when such people
get together socially, you hear just
what you might expect to hear.

Think back to the last dinner-table
conversation that you can remember;
that seems worth remembering. Was
there not present upon that occasion
some man or woman who shone out
at that table like a star through the
clouds; some one who had something
worth saying; some one who had been
somewhere, seen something, knew

 

 

Baking Powders.

 

 

IMPORTANT PRICE

ANNOUNCEMENT

When some other manufacturers during the war were cutting
down the sizes of their packages and otherwise increasing their prices
an average of 33%% or more, on standard sizes of Baking Powder,
the full 16 ounce pound package of RYZON, The Perfect Baking
Powder, was maintained, and its price advanced only 5c per pound
(approximately 15%) to the consumer without altering the retailer’s
or wholesaler’s percentages, which were a necessary and fair com-
pensation for the distributing services performed.

Furthermore, in making the original price for RYZON, the margin allowed for
marketing expense over manufacturing costs was moderate as compared with
similar specialties, and irrespective of the war, the small advance made in its price
would probably have been necessary.

Because the price of RYZON has not been advanced commensurate with the
increased cost to manufacture under war conditions, the present price is as low as
consistent with the cost of manufacturing ‘“The Perfect Baking Powder.”’

Accordingly, there will be no price reduction on RYZON during 1919, and if
the present high rate of compensation for labor and other expenses, including
transportation, are continued, the tendency in the future will be towards an increase
rather than a reduction in the price of RYZON, which is now priced lower than it
is worth in comparison with its cost and the relative cost and prices of other

Therefore, it will be good and safe business for retailers and wholesalers to
replenish their stocks of RYZON now.

GENERAL CHEMICALCO

FOOD DEPARTMENT
NEW YORK

 

 

 

 

 

March 12, 1919

something, thought something, worth
while?

There is no reason in the world
why your own home table, with only
the family present, should not be a
center of interest, of information, up-
lift. There is every reason why it
should be. But it doesn’t get that
way by accident. You have to attend
to it. Suppose that, beginning to-
morrow, you were to insist that at
mealtime you would permit no unkind
word to or about anybody, no piece
of bad news, no growling or grumb-
ling, no squabbling. And suppose you
were to arrange so that some member
of the family always would tell some-
thing good, something kindly, some-
thing worth remembering. It might
be a revolutionary thing in your
house, but it would mean a great deal
for the future of your children.

Give your children the memory of
a home table that was always happy,
uplifting, and informing, and they
will not be satisfied when they grow
up with so-called social intercourse
fit only for the slums of intellect.

Why should you plan so carefully
for the success and happiness of your
dinners to the neighbors, and let the
dinners for your own loved ones be
dull and sour? What your children
hear and think about is quite as im-
portant as what they eat, and the
effects are far more lasting. But this
thing will not do itself. You will have
to plan it, with definite intention.

Prudence Bradish.
—_—_2>->___
Good deeds can speak for them-

selves when they call for improved
real estate.

Sc

MICHIGAN TRADESMAN

BANKRUPTCY MATTERS,

Proceedings in the Western District
of Michigan.

Grand Rapids, Feb. 17—In the matter
of A. N. Stough, bankrupt,:- who conduct-
ed a grocery store at Ludington, a special
meeting of creditors has been held. The
trustee’s account, showing receipts of
$947.64 and no disbursements, was con-
sidered and approved. Certain adminis-
tration expenses and a first dividend of
= 7 cent. was declared and ordered
paid.

In the matter of William Manns, bank-
rupt, a plumber of this city, the first
meeting has been held. Willis B. Per-
kins, Jr., was elected trustee and he has
qualified by the filing of his bond. An
inventory is now being taken, after
which the stock will be appraised and
offered for sale,

In the matter of Malick & Azkoul,
bankrupt, who conducted a fruit and
confectionery store at 236 Ellsworth ave-
nue, in this city, a sale has been called
for March 6, at 2 p. m. The stock has
been appraised at $408.64 and the fixtures
have been appraised at $153.50, making
a total of $562.14. An offer has been re-
ceived from Alex. Syared of $260 for all
of the stock and fixtures, as shown by
the appraisal. The assets will be sold to
the highest bidder.

March 4—Chester V, Fuller, personally,
and also doing business under the name
of Browning Joy Shop, has filed a volun-
tary petition for adjudication in bank-
ruptcy. The adjudication has been made
and the first meeting of creditors called
for March 17. The schedules of the bank-
rupt show liabilities amounting to
$5,111.08, ag amount includes secured
claims, $2,954 and unsecured claims of
$2,148.26 and taxes $8.82. The assets
amount to $4,568.16, of which $4,398.41 is
scheduled as stock in trade, $250 as
household goods cont) and debts due
on open account, $9.75. Of the stock in
trade $250 is also claimed as exempt.
Following is a list of the creditors:

Preferred Claims.
City of Grand Rapids for taxes ...

Secured Creditors.
Hazeltine & Perkins Drug Co.,

Grand Rapids (title contract) $2,641.00
Oliver Typewriter Co., Chicago .. 33.0
National Cash Register Co., Dayton 280.00

Unsecured Creditors.
Auto Strop Razor Co., New York $ 1.50
Armstrong Paint & Varnish Co.,
CUIORNO ere ete ep eee e eau 14.40
Alvah W. Brown, Grand Rapids .. 20000
Dr. Anderson, Grand Rapids ...... 15.50
Bauer & Black, Chicago .......... 2.54

-$ 8.82

Browning Hotel, Co., Grand Rapids 114.35
Best & Russell, Chicago avec cene 3.01

Browning Realty Co., Grand
hie vcs eae Amt. Unknown

Benjeeate Clothing Co., Grand
WO oa a oso onic cee kook cece ccs 3.14

Camera Shop, Grand Rapids ...... 1,92
Canfield-Pearce Co., Grand Rapids 6.35
a H. Nichols Co., Chicago 16.00

Chapman, Milwaukee eieekes 11.50

Bi oy Grand Rapids .......... 1.50
Crabb & Hunter Floral Co.,

“PEM Fa oso kw ic cc cccciss 3.00

Dr. J. C. Arnold, South Haven .... 4.50

Dean Camburn, ‘Grand Rapids .... 5.00

Daane & Witters, Grand Rapids .. 21.51
Dierdorf Cigar Co., Grand Rapids a
Dykema Shop, Grand Rapids ...... 15
Edgwood Dairy, Grand Rapids .... 33 34
Economy Dye House, Grand Rapids 1.25
Fairbanks & Co., Chicago orc uses 6.00
Flora De Fina Co., Grand Rapids 6.00
Furniture City Brewing Co., Grand
TRA oon ee aa ve kbs co db wo eee 3.00
Friedman Spring Co., Grand Rapids 37.17

G. R. Adv. Co., Grand Rapids ..... 11.25
Daily News Co., Grand Rapids .... 12.22
Daily Herald, Grand Rapids ...... 3.50
Grand Rapids Trust Co., Grand

Rapids ....... Geechee ke vo ee xs 9.00

Hackmuth Pure Food Co., Grand

PROTOS oie) ive cas wa bee Amt. Unknown
Hazeltine & Perkins Drug Co.,

CAG HADI ooo ick cckckccewce 834.51
Holland Cigar Co., Grand Rapids 5.00

Richard Hudnut Co., New York 2.00
Dr. Hammond, Grand Rapids ..... 1.50
Johnson & Johnson, New Bruns-

Wick, N.Y. oo. 6.5. peeks ele eek ees 10.80
Jennings Manufacturing Co., Grand

EOIN os ds vac ete ceaihsscs 30.53
Walter Ioor, Grand Rapids ........ 75.00
Kelly Ice Cream Co., Grand

PIGDION. oo cc cec asses cus Amt. Unknown

Muir Plumbing Co., Grand Rapids 2.50
Malick & Azkoul, Grand Rapids .. 10.75
Peck Bros. Drug Co., Grand Rapids 3.63
M. Piowaty:& Sons, Grand Rapids 8.20
Edward Seligmen, Grand Haven .. 14.36
Standard Oil Co., Grand Rapids .. 5.00
Schlitz Brewing Co., Grand Rapids 2.70

Sparta Manufacturing Co., Grand
PURI 5s i occ oe hae ca cvecve 75.00
Henry Smith, Grand Rapids ....., 1.00

P. Steketee & Sons, Grand Rapids 19.89
Shank Storage Co., Grand Rapids 9.00

Dr. Sevensma, Grand Rapids .... 7.00
Dr. Stander, Grand Rapids ....... 10.00
c. J. VanHouten & Zoon, Chicago 17.50
W. A. Thorpe, Jackson ........... + a5

Walker Candy Co., Muskegon .... 28.64
White Printing Co., Grand Rapids 3.75

H. Z. Ward, Grand Rapids ........ 7.60
Wolverine Rubber Sundries Co.,
PORTO ac oo sg oe oc eco a 3.99

Woodhouse Cigar Co., Grand Rapids 27.30

AT IO A AN RN LR AE SINR AR eR Sn aa RNS lt AE

17

Wilmarth Show Case Co., Grand
see cen g ceeds 44 eee k ee Chiesa ee 5.70
E. C. Warnshuis, Grand Rapids 104.00
Be G. J, Warnshuis, Grand Rapids 6.00
Wurzburg Dry Goods Co., Grand
FUE 88 5 oo oA wh ca ee Pw eae eS 242.83

Harry P. Otis, a farmer of Delton
Rarry county, filed a voluntary petition
for adjudication in bankruptcy. The ad-
judication has been made, but no meet-
ing of creditors has as yet been called.
The schedules show assets amounting to
$691.00 and _ liabilities amounting to

 

$2,530.18. Following are the creditors:
Secured Creditors.
W. A. Kerr, Schultz (Note) ...... $115.40
Goodyear Bros., Hastings ........ 640.00
Aldredge Bros., Delton .......... 400.00
Unsecured Creditors.

We B.-Otis, Charlotte... 2... oes. $570.00
Stowell & Scott, Hastings ...... 100.00
Maurice Pierson, Hastings 50.00
Universal Garage, Hastings 22.00
Skinner Garage, Hastings ......... 4.00
Buick Sales Co., Hastings ........ 7.00
Wm. Spencer, Hastings ........... 5.25
Harry Clarke, Hastings ........... 7.00
John Christie, Shultz .........+..; 13.23
Maurice Foreman, Hastings ...... 25.00
Guy Biaven, Fiastings 2. ce cck ass 75.00
Carey Edmonds, Hastings ........ 23.00
Waters Elevator Co., Hastings ... 30.00
Hay Cook, ERAStige 2. cence 5.00
Wait SIO UNE Cio eviews ccucees« 25.80
Fuller Lumber & Coal Co., Hastings 7.00
Smith & Velte Co., Hastings .... 9.25
Pancoast & Nobles, Hastings .... 20.00
Bessmer Bros., Hastings ......... 8.00
Dell Sutton, Hastings ............. 5.00
Harry Sponable, Hastings ........ 5.00
ore OCS, EROStiNg. cos eek ci cakes 100.00
Hastings City Bank, Hastings ... 50.00
Hastings Nat’l Bank, Hastings .. 95.00
A. H. Carveth, Hastings .......... 5.00
Dr. C. P. Lathrop, Hastings ...... 5.00
Hid. Burton, Hastings ...:..2..... 10.00
Gonyers Garage, Middleville ...... 10.00
Hastings City Bank, Hastings .... 45.00
Wellman Bros., Hastings .:....... 8.00
Aldredge Bros., Delton ............ §.25
W. A. all Glastives 21. 50.5.60%, 25.00

In the matter of George Morris, bank-
rupt, Clivet, a sale of the assets has
been held. The stock in trade and fix-
tures were sold to William Maxwell, of
Kalamazoo, for $1,325.

——_2>2.—___

When a manufacturer tries to sell
you a stock of something on the basis
of the advertising he is going to do,
invite him to go and do it and then
return,

 

 

known to the quality trade of America
through an aggressive advertising
in the leading national

campaign
publications.

 

 

       

ONE POUND NET WEIGHT

Douglas
Gloss Starch

  

 

 

automatically head the line.

Douglas Oil is the preferred brand wherever introduced.
Douglas Corn Starch is established as the corn starch aristocrat.

Douglas Laundry Starch is a sure repeater because after
one trial the housewife will have no other.

These three Douglas leaders must be on your shelves if
you are to keep your trade satisfied.

We are making this Douglas quality

NEW YORK: 15 Park Row
BOSTON: 50 Congress St.

DOUGLAS COMPANY

Manufacturers of Corn Products

General Offices: Cedar Rapids, Iowa

CHICAGO: 363 W. On k
PHILADELPHIA: 10 Chestnut St.

 

 

 

Douglas Leaders

The Douglas Company supplies the trade with three great products which

You see Douglas pages in The Saturday Evening Post—
dominating each issue with their striking displays and per-

suasive arguments.

There are half pages in such leading women’s publications
as Ladies’ Home Journal, Pictorial Review, Woman’s Home
Companion, Good Housekeeping, etc., telling the Douglas story

in a captivating way.

Quality backed by forceful selling pub-
net is an irresistible combination as his-
tory of merchandising has proved.

Don't lag behind—put a stock of DOUGLAS on

+ 363 tario St your shelves and be ready to supply the demand of

your trade.

a a Ta eas

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18

 

MICHIGAN TRADESMAN

 

 

 

 

 

 

 

    

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Michigan Retail Hardware Association.
President—Geo. W. Leedie, Marshall.
Vice-President—J. H. Lee, Muskegon.
Secretary—Arthur J. Scott. Marine

City.

Treasurer—William Moore, Detroit.

 

 

An Early Start for the Housecleaning
Trade.

Written for the Tradesman.

Housecleaning may not be fin’shed
until June, but in most communities
it is well under way by the end of
March. Indeed, with the first hint
of the return of spring, the average
housewife bestirs herself for the an-
nual warfare against dust, dirt and
the comfort of the male sex.

Out of this general calamity to
man, comes incidental profit for the
hardware dealer. It is his business
to supply the munitions for this an-
nual warfare.

Most of the goods which come un-
der the general category of “house-
cleaning lines” sell all the year round.
The demand, however, is heaviest in
early spring, and the dealer who at
this season goes after the business in
a thorough and aggressive manner
can make the trade both large and
profitable.

The time to start the campaign is
in March—as soon as spring peeps

over the horizon of the year. While
an active demand will not start until
the weather shows convincing proofs
of the actual advent of spring, it is not
too early to commence featuring the
goods a couple of weeks ahead of
time. Prominence given these lines
now will result in bigger sales when
the demand gets under way. At any
rate, the dealer should see to it that
he is stocked up and in a position to
handle the trade when it does come.

A wide variety of goods come under
the general classification of “house-
cleaning lines.” Brooms, brushes,
mops, pails, carpet stretchers and
beaters, hammers, screw _ drivers.
tacks, vacuum  cleaners—all these
and hundreds of other articles are
useful accessories in the spring house-
cleaning, and accordingly can be
brought to the front and given prom-
inence in the display.

One dealer turned one side of his
store, or at least the front section of
one side, into a housecleaning depart-
ment with the advent of spring. A
table was used for the smaller arti-
cles, and the others were arranged
to good advantage. Over this section
of the store was hung a large sign’

Make Your Housecleaning Easy

We'll Help You.

The dealer found every woman who
entered the store displayed an im-
mediate interest in this exhibit.
Women invariably looked over the
goods shown; with rare exceptions,

purchases were made. The hardware
dealer sold more brooms in this one
month than he had put across in the
previous three or four months.

Coupled with this display, the mer-
chant held a vacuum cleaner demon-
stration as a special attraction. The
vacuum cleaner was at that time still
a novelty, and there was a constant
succession of visitors to see the new
device in action. The dealer sold a
number of cleaners, rented some, and
succeeded in selling a great amount
of other goods to people who called
to see the demonstration.

The labor saving phase should be
featured in any display put on. It is
doubtful if nine households out of ten
in any community are properly equip-
ped for efficient housecleaning. At
least nine housewives out of ten are
handicapped in their work by lack
of proper devices. This may seem an
extreme statement, but it is the ab-
solute truth. There is, or ought to
be, an immense field still awaiting the
merchant who will go aggressively
after this trade.

The average housewife does her
spring cleaning equipped with one
scrubbing brush, usually bald or al-
most so; one tin or galvanized pail,
sometimes leaky; one mop that may
be in good order, and one step ladder
—if the step ladder hasn’t been brok-
en. If she needs curtain stretchers,
she borrows them from a neighbor,
in three cases out of four; in the
fourth case she is lending her curtain
stretchers to three neighbors. She
has no window rubber for washing
down her windows, and probably does
not know that such a thing can be
had. If she has two husky boys of
rug-beating age, one of them goes
idle because she has just one carpet
beater. It is a miracle if that carpet-
beater isn’t broken.

And so on. The wide-awake hard-
ware dealer will base his drive at this
trade upon the fact that it is immense-
ly easier to houseclean if one has
Proper equipment for the purpose.
And he will follow up this argument,
by telling the housewife, in his news-
paper advertising, his personal letters,
his window display and behind the
counter, just what he has that will
help her, and just how these devices
will help. There are scores of use-
ful things that housewives would buy,
if hardware dealers would only drive
home the lesson, that to save time

and labor in housecleaning is to
lengthen life and save’ one’s good
looks,

In this connection, the demonstra-
tion. is a good thing, particularly ap-

plied to such devices as vacuum clean- ~

ers, washing machines, wringers, etc.

One dealer for part of the house-
cleaning season has a woman expert
give hour lectures every afternoon on
“How to save work in the home.”
The expert in her talks to the women
drives home the lesson of the worth-
while nature of labor saving devices
to the busy woman.

The difficulty of securing good help
in the home should be an added argu-
ment in favor of the purchase of
such devices by women who have to
do all their own work.

There is so much work incidental
to housecleaning that the trade pos-
sibilities are very wide. For instance,
old stoves must be polished; the re-
sult is a big demand for stove polish-
es. Gloves are very handy for use
in applying the polish; they are bet-
ter than the old stockings that most
housewives use to protect their hands.
Silverware, cutlery, brass goods, must
also be brightened; this creates a de-
mand for other polishes.

An old method but one of the best
for advertising any polish is to take
a very dirty article, clean one-half as
brightly as possible, and leave the
other half dull and stained. The con-
trast will show up the results more
effectively than any arguments in
mere words. A dealer who followed
out this idea, placing the kettle half
cleaned on top of a pyramid of pack-
ages and tins containing metal pol-
ish, sold a surprising amount of pol-
ish and laid the foundation for a
steady stream of repeat orders.

The possibilities of paint in con-
nection with the housecleaning should

March 12, 1919

not be lost sight of. There is a great
opportunity in the housecleaning
season for the sale of interior paints,
varnishes and stains. Every home
needs a certain amount of touching
up in the spring. The steady winter
wear has left its mark on floors and
woodwork. Furniture has become
scratched and dull. The proper time
to look after this sort of work is when
the carpets and rugs are up and the
curtains down and the furniture out.

The dealer should see to it that in-
ter-or paint lines are made a very
active feature of his spring house-
cleaning campaign.

Victor Lauriston.

 

Jobbers in All Kinds of

BITUMINOUS COALS
AND COKE

A. B. Knowlson Co.
203-207 Powers' Theatre Bidg., Grand Rapids, Mich.

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof 3
Makes Structures Beautiful:
No Painting :

No Cost for Repairs
Fire Proof
Weather Proof
Warm in Winter
Cool in Summer

Brick is Everlasting

 

Grande Brick Co., Grand Rapids
So. Mich. Brick Co., Kalamazoo
Saginaw Brick Co., Saginaw

Jackson-Lansing Brick Co. Rives
Junction

 

 

 

Foster, Stevens & Co.
Wholesale Hardware
wt

157-159 Monroe Ave. ::

Grand Rapids, Mich.

151 to 161 Louis N. W.

 

 

 

Michigan Hardware Co.

Exclusively Wholesale

Grand Rapids, Mich.

 

 

 

 

 

 

~~,
?

 

 

March 12, 1919

MICHIGAN WINTERS.

 

Some of the Most Severe Ones on
Record.

Written for the Tradesman.

The winter of 1843 is said to have
been one of the most severe ever ex-
perienced in Michigan. The snow
began falling early and continued al-
most daily for many weeks. From
the day winter set in there was no
thaw, not even sufficient to start the
water running from the eaves of the
houses. The settlers of that time
were fond of telling of the hardships
endured and the many narrow escapes
from death.

Men in the woods were completely
snowbound. Roads were blockaded
so that it was impossible for men and
teams to get outside for necessary
provisions. Oxen were generally used
in the woods in that early day and
it became the lot of the sturdy log-
gers to drive these out to where trees
were felled that the animals might
eat the buds which was all the food
obtainable for the starving beasts.

From some time in November un-
tl April 1 there was no sign of-a
thaw. That was the year of the Mil-
lerite excitement, when ‘the apostles
of a new creed advised the inhabitants
to make their peace with the Al-
mighty, because the end of the world
was nigh.

One of the theories advanced was
that the snow—three feet deep on the
level by April 1—was to be converted
into oil, which was to take fire and
burn up the world. Strange as it may
appear a large number of people, both
East and West, believed that this was
to take place and had their robes in
readiness on an appointed day in
which to make their ascension into
Heaven. Thus it will be seen that
even :the misfortunes of cold and
great depth of snow served to harry
the souls of some of our ancestors
in a way that seems passing our un-
derstanding.

On April 1 the sun came up bright
as a new dollar and shone thereafter
for several weeks until the last bit of
snow was melted and had _ trickled
gradually away into creeks and river;
without producing a flood that might
have proven exceedingly dangerous.

No doubt there were other severely
cold winters between that date and
the one that more particularly re-
minds the writer of what can be pro-
duced by the weather god when he
gets in a mood to punish the citizens
of good old Michigan for their num-
erous shortcomings.

Coming down to more recent times,
we note that winter set in early in
1872, snow falling all day November
14, soon covering the ground. From
that day until about the middle of the
next April winter held complete sway
throughout both peninsulars of the
Wolverine State. This has been call-
ed the hardest winter ever known
since Michigan’s settlement by the
whites.

During the months of December,
January and February it was the or-
dinary thing for the thermometer to
register from zero to anywhere from
24 to 30 degrees below. Nor was
there a scarcity of snow, perhaps two
feet on the level by January 1. Drifts

MICHIGAN TRADESMAN

were piled high along the North and
‘South railroads. The G. R. & L,
which was completed to somewhere
near Fife Lake, was badly hampered
in its train service, sometimes more
than a week elapsing before trains
got through from the South.

The run of sleighing was contin-
uous from December 1, 1872, to the
middle of April, 1873, making an ex-
ceedingly long winter, exceeded only
once—the winter of 1880-81—which,
however, was less severe than that of
1872. The winter of 1880 began on
November 7 with a fall of snow which
was destined to remain until the next
April. This was the longest con-
tinuous stretch of sleighing in the
memory of the writer, being about
four and one-half months without a
break.

Our winter of one year ago was a
mere baby winter in comparison with
the one in 1872. Many large apple
orchards: were killed by the intense
cold. Trees ten years old were found
dead from the intensity of the freeze,
although the ground was buried most
of the winter under two feet of snow.

Our open winters are, perhaps, quite
as numerous as are the hard ones,
these coming in between a series of
moderate winters which are more en-
joyed by young people than either
extreme.

The deepest snow sometimes comes
in March. After a snug winter, some
years ago—I think in the spring of
1870 or 1871—on the night of March
13 a tremendous body of snow fell,
so that on being measured the next
morning the snow was found to be
four feet deep on a level. This work-
ed considerable hardship to men and
teams in the logging woods. In fact,
some jobbers made no attempt to
move their skidded :left-overs until
a thaw reduced the great depth of
snow to a reasonable level.

What will the summer be after this
open winter? Since we have had three
rather discouraging growing periods
it may be that the farmer is in for
one of the most profitable seasons in

many years. Old . Timer.
a ne

What Enthusiasm Is.

Enthusiasm is a franchise that
wins permissicn to take the order
out of your head and place it in your
book.

Enthusiasm is a chord of harmony
in your argument that ties the dealer’s
interest in your goods,

Enthusiasm is a ring in your voice
register of results.

Enthusiasm is a_ telescope that
broadens your view of achievements
that are still to be attained.

Enthusiasm is a spark that kindles
a fire of welcome warmth from the
man of hard approach.

Enthusiasm is a magnet that draws
the listener close to you and your
ideas.

Enthusiasm is a seed of. sincerity
that sprouts through respect for you
in every source implanted.

Enthusiasm is a bond of fellow-
ship redeemable in a mellow come
again instead of a murmured good-
bye.

Enthusiasm is a magnifying ‘glass
of possibilities, visualizing a pro-

spective chance into a positive cer-
tainty.

Enthusiasm is an ally of immed-
iate action and an enemy of procras-
tination.

Enthusiasm is a producer of per-
fection in your proposition that
prompts confidence in your product.

Enthusiasm is an injection that dis-
solves tiresome tasks into delightful
deeds.

Enthusiasm is an alarm clock of
mind awakening; the mower of grass
under feet; the red-hot stimulator of
your whole being.

Enthusiasm gives birth to curiosity
in the buyers; curiosity develops
into interest; interest grows into
desire to possess and to possess
means—an order or you.

Buy it, beg it, borrow it, steal it, but
get it,—enthusiasm.

FOR FORDSON TRACTORS
McQUAY-NORRIS
\zax-lRoor
PISTON RINGS

A Size For Every Engine and Motor

 

Cheaper
Operation

 

Distributors, SHERWOOD HALL CO., Ltd.

 

 

30-32 Ionia Ave., N. W. Grand Rapids, Michigan

   
 
   
    
 

PE eer aa
a CHAS: A COYE. |

‘ IN WY
NY

nae TENTS Ne
I Rove |
2 = =

  
 

   
 

Ue ce FLAGS

 
    
 

    

 

Store and Window
Awnings —

Made to order of white or khaki duck,
plain and fancy stripes.
Cotton and Wool Bunting Flags.

Write for prices.

Chas. A. Coye, Inc.
Grand Rapids, Michigan

MECRA

SANITARY REFRIGERATORS
For All Purposes
Send for Catalog
McCRAY REFRIGERATOR CO.
944 Lake St. Kendallville, Ind.

 

 

    

   

19

 

Bowser Oil Storage Outfits keep oils
without loss, measure accurate quantities.
Write for descriptive bulletins

S. F. BOWSER & COMPANY, Inc.
Ft. Wayne. Indiana, U.S.A.

SIDNEY ELEVATORS

Will reduce handling expense and speed
up work—will make money for you. Easily
installed. Plans and instructions sent with
each elevator. Write stating requirements,
giving kind machine and size platform
wanted, as well as height. We will quote
a money saving price.

Sidney Elevator Mnfg. Co.,

 

 

Sidney, Ohio

 

 

The Book That
Takes the Risk
Out of Buying

For many years “OUR
DRUMMER” with its net
guaranteed prices has been
famous for taking the risk
out of retail buying. This is
more than ever the case now
in these unusual times. It
not only makes buying se-
cure from the price stand-
point, but it removes uncer-
tainty in the way of getting
goods. Back of the prices in
this book are huge open
stocks of the merchandise it
advertises.

Butler Brothers

Exclusive Wholesalers of
General Merchandise

New York Chicago
St. Louis Minneapolis
Dallas

 

 

 

 

Sanitary Slicing Machine

 

Mr. Grocer:

If you sell cold meats
and do not have a Slic-
ing Machine, ask us
about increasing your
profits: also giving your
customers better satis-
faction and more slices
per pound.

A postal will bring you
the information.

Boot & Co.

Michigan Agents
GRAND RAPIDS

 

 

      
  

  
  
 
 
 
 
  
   
 
   
   
   
  
   
  
   
  
  
  
  
  
   
  

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a
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TESA GrgeNS

PAR gL Fit ERE a eR:

UR ae a ae ee Rea et melneeA TR Atv:

 

By
i
;
#

   
  
     

MICHIGAN

TRADESMAN

 

March 12, 1919

 

 

 

 

 

 

 

Economy in Fats Is Still Important.

Only by the strictest economy and
by substitutions ordinarily regarded
as impossible has the world’s supply
of fats and oils been made to meet
the requirements of the last few years,
declares the United States Depart-
ment of Agriculture in a publication
just released. The Allied nations bare-
ly were able to secure enough to meet
their military and civil needs, while
the greatest suffering in the Central
Empires appears to have resulted
from a dire shortage of fats and oils.
This was true during the war and con-
tinues true in the reconstruction per-
iod, notwithstanding the fact that the
oil producigg possibilities, of Ameri-
ca particularly, have never been util-
ized to anything like their full extent.

To show the possibilities for oil
production in greater quantities from
recognized materials as well as from
new materials and to demonstrate the
possibilities of fuller utilization and
conservation, the United States De-
partment of Agriculture has issued, as
Department Bulletin No. 769, a pub-
lication on “The Production and Con-
servation of Fats and Oils in the
United States.” The work was done
in collaboration by Herbert S. Bailey,
chemist in charge of the oil, fat, and
wax laboratory of the Department of
Agriculture, and B. E. Reuter, chief
of the fats and oils division of ‘the
United States Food Administration.

It is shown that conservation in
food materials, especially in fats and
oils, is as essential now as it was dur-
ing the war, and to this end the small
butcher and farmer are urged to trim
more closely the animals they slaugh-
ter in order to obtain all the fat pos-
sible for rendering as lard or tallow.
Many possibilities are shown for in-
creasing the yield of a number of
vegetable oils, notably cottonseed oil,
and for a closer utilization of ani-
mal fats in packing houses.

Every kind of oil and fat produced
in the United States, both vegetable
and animal, is discussed, and in many
cases means are pointed out for in-
creasing the supply either by produc-
ing larger quantities of the raw ma-
terial or by better methods of recov-
ering. The bulletin goes rather ex-
haustively into the subject. It shows
the importance of fats and oils, the
numerous uses to which they are ap-
plied, the ratio between production
and importation, and how to safe-
guard the supply. One of the more
important means of safeguarding to
be the substitution of the more abun-
dant oils for those which are scarce,
and the conservation of those oils for
purposes to which they are peculiarly
adopted. Oils like castor oil as a

iubricant cannot easily be replaced.

Cottonseed oil, the production of
which is several times larger than the
production of all other vegetable oils
in the United States, receives rather
lengthy treatment, with suggestions
for increasing the supply, the use of
only good seeds, better methods of
storing at the gins, crude mills and
refineries, and the use of more effi-
cient extraction methods.

The importance of peanut oil is dis-
cussed. This was almost an unknown
product in the United States prior to
1914, but in 1917 it ranked third in
the vegetable oils made from home-
grown products, being exceeded only
by cottonseed oil and linseed oil. Pea-
nut oil, it is pointed out, serves prac-
tically the same food purposes as does
cottonseed oil, and has the advantage
that it can be obtained by cold press-
ing like olive oil, and becomes there-
by a superior table oil. It has the
advantage over cottonseed oil also
in that the cake, after the oil is press-
ed out, forms a palatable human food
very high in protein.

Other kinds of oil discussed with
suggestions for increasing the supply
are: Castor, cocoanut, coquito, corn,
grape seed, linseed, mustard seed,
olive, palm kernel, rapeseed, sesame,
sheanut, soy bean, sunflower seed,
bone grease, cod and cod liver oil,
garbage grease, herring oil, lard, men-
haden oil, neat’s foot oil, neutral lard,
oleo stock, packers’ and _ renderers’
greases, sperm oil, tallow, whale oil,
wool grease and recovered grease.

os acai dee ee

New Cannery at Lake Odessa.

Lake Odessa, March 11—The Lake
Odessa Canning Co. has been organ-
ized here with a capital stock of $100,-
000, of which $72,000 is paid in. The
directors are as follows:

John Kimmel, President.

Walter A. Reed, Vice-President and
General Manager.

_Leo F. Kimmel, Secretary and As-
sistant Manager.

Herman O’Connor, Treasurer.

Earl F. Reed.

S. V. MacLeod.

Victor Kimmel. -

Edward H. Perkins.

The President is a resident of Way-
land, N. Y., having been engaged in
the canning business for the past
twenty years.

_The Vice-President has been asso-
ciated with the Alfred J. Brown Seed
Co., of Grand Rapids, for the past
siX years as house and road salesman.
He will remove to this place.

The Secretary will remove from
Wayland and take up his residence
at Lake Odessa.

The Treasurer is United States
Marshall for this District.

The company has purchased a
three-story brick building which was
erected here some years ago for use
as a furniture factory. A new boiler
and engine will be added to the plant,
together with a complete equipment
of up-to-date canning machinery. -

 

 

 

 

Onions, Apples and Potatoes
Car Lots or Less

We Are Headquarters
Correspondence Solicited

a

Vinkemulder Company
GRAND RAPIDS re!

MICHIGAN

 

 

 

WE BUY AND SELL
Beans, Potatoes, Onions, Apples, Clover Seed, Timothy Seed, Field
Seeds, Eggs. When you have goods for sale or wish to purchase
WRITE, WIRE OR TELEPHONE US.

Both Telephones 1217 Moseley Br others, S fet oo tees

 

 

DEPEND ON PIOWATY

This Should Be the Slogan of
Every Live Merchant in set neat and Northern Indiana
elling

Fruits—Vegetables—Grocers Sundries
M. Piowaty & Sons of Michigan

MAIN OFFICE, GRAND RAPIDS, MICH.
Branches: Muskegon, Lansing, Saginaw, Bay City, Jackson, Battle
Creek, Kalamazoo, Mioh., South Bend and Elkhart, Ind.
OUR{NEAREST_LBRANCH WILL SERVEt\ YOU

 

 

We Buy J,‘ We Store We Sell
GGS§S GGS GGS

We are always in the market to buy FRESH EGGS and fresh made
DAIRY BUTTER and PACKING STOCK. Shippers will find It to their
Interests to communicate with us when seeking an outlet. We also offer
you our new modern facilities for the storing of such products for your own
account. Write us for rate schedules covering storage charges, etc. WE
SELL Egg Cases and Egg Case material of all kinds. Get our quotations.

KENT STORAGECOMPANY, _ Grand,,Rapids,{ Michigan

    

 

 

 

 

E. P. MILLER, President F. H. HALLOCK, Vice Pres. FRANK T. MILLER, Sec. and Treas

Miller Michigan Potato Co.

WHOLESALE PRODUCE SHIPPERS
Potatoes, Apples, Onions

Correspondence Solicited

Wm. Alden Smith Bldg. Grand Rapids, Mich.

 

 

The United States Public Health Service advises:
“Arsenical - Destroying devices must be rated as
extremely dangerous, and should never be used.”

de
L

The Non-Poisonous Fly Destroyer ee

Use Tradesman Coupons

os

    
 

 

March 12, 1919

Lowly Onion Helped to Win the
War.

Airplanes, submarines, dread-
naughts, machine guns, rifles, gren-
ades, wireless apparatus and all other
modern fighting machinery would be
useless rusted junk unless the men
who operate them are provided with
the right kind of food. The lowly
onion is a part of the “right kind” of
food and is entitled to a considerable
share of the credit in the winning of
the war.

Ample proof of this statement is
found in the fact that from the be-
ginning of the war until the signing
of the armistice the subsistence de-
partment of the United States Army
furnished approximately 38,000,000
pounds of onions to the soldiers in
the various camps and cantonments
of the country, says the Washington
Post.

Any soldier will tell you that there
were times without number, during
his military experience, when there
was nothing in the world he craved
quite so much as a big juicy onion,
and when he got his fill of them he
was ready to lick the world.

The state of Texas. produced last
year half a dozen .onions for every
man, woman and child of the 100,000,-
000 population of the United States.

More than 20,000 acres of the rich
land in the southern section of Texas,
lying between Old Mexico and the
Gulf of Mexico is devoted almost ex-
clusively to onion ranches.

It is estimated that the Texas
onion crop last year slightly exceeded
6,000 carloads. That’s enough to per-
fume pretty much the entire country
from Washington to Alaska. To
move this mammoth crop required the
service of 120 locomotives pulling
fifty cars each.

The onion in one or more of its
several forms has been in_ use
throughout all time of which we have
any reliable history. It is authentic-
ally claimed that the original home of
the onion was in Southern Asia or
in the countries surrounding or bor-
dering on the Mediterranean Sea.
Away back in the early days of his-
tory the onion was highly esteemed
as an article of food; also as a pre-
ventive of thirst, while natives were
on the march or crossing the deserts.

Very few persons know that the
onion occupies a place in the Bible.
Yet it was mentioned at one time
back in biblical days with consider-
able vehemence and longing. It was
at the period when the 600,000 peo-
ple that Moses was leading grew tired
of dining on nothing but manna and
wanted a change of diet.

In the eleventh chapter and fifth
paragraph of Numbers is found this
reference to onions: “We remember
the flesh we did eat in Egypt freely;
the cucumbers and the melons and
the leeks, and the onions and the gar-
lic.” A further pursuance of that por-
tion of the Scriptures discloses the
fact that shortly after this plaint went
up, the Lord caused a shower of quail
to fall in their midst that kept them
going for a full month. But no
onions were produced—nothing but
quail.

Who knows but what the trials of

MICHIGAN TRADESMAN

Moses would have been greatly les-
sened and everything would have
been lovely if there had been an
abundance of the kind of onions that
are now being produced in Texas.

—_2--2.—__

The ‘Horseradish King of Ohio.

Youngstown, Ohio, March 11—A
fortune in horseradish! It has been
done in Youngstown.

Andrew Miller, of R. F. D. No. 1,
this city, is the discoverer of the
horseradish route to affluence and
luxury. He is a very unpretentious
man who has lived in this country
only a decade but who has found his
way to the pot of gold at the foot
of the rainbow.

Andrew believes in small begin-
nings. He has no desire to become
an ambassador or a plutocrat or a
malefactor of great wealth. He de-
sires only to till his beloved acres
and his soul is stirred most when he
sees the God-given seed sprout and
grow and multiply. :

His horseradish beds yield him an
income that would cause the stock-
holders of the Youngstown Sheet and
Tube Co. to turn as green as An-
drew’s corn,

Horseradish is endowed with an in-
satiable desire to multiply and _ re-
plenish the earth, and weathers cold
and drouth with the utmost indiffer-
ence. It rivals the “flu” germ for per-
sistence and once planted will spread
over all contiguous territory as the
brutal and barbaric Germans spread
over Belgium, destroying everything
which came in contact with their
bloody hands.

Andrew is the horseradish king of
Ohio. He works hard because he
loves to, and he reaps the fruits of
his honest toil. Most of his product
he raises himself and part he purchas-
es elsewhere. But he sells a vast
quantity in Youngstown and _ sur-
rounding towns.

Some idea of the extent of Miller’s
business may be gained when it is
stated that recently he received a car-
load of bottles in which to put up his
product.

——~+2 > ____
Recommends Fresh Fish Frozen.
More Americans would enjoy fish

if they would get the kind that is

frozen hard as soon as they are drawn
from the deep, cool sea. This method

of freezing fish, then sealing in a

jacket of ice, hardly before the wig-

gle is out of their tails, preserves the
fine flavor of fresh fish, say specialists
of the Bureau of Chemistry, United

States Department of Agriculture,

after studying the subiect of how to

get fish to the consumer in the best
of condition.

If the retailer turns up his nose and
says scornfully, “We never carry any
cold storage fish,” just have him order
a few pounds of hard frozen fish from
his wholesaler. Have him get the
right kinds—fine bloater mackerel
(not Spanish), weakfish, whiting or
herring. There is a large supply of
hard frozen fish of these kinds, accu-
mulated to provide for war needs but
not yet used, say department special-
ists, and they sell for considerably
less than the unfrozen winter-time
supply. This is not because the un-
frozen fish are better, the specialists
say, but because the frozen fish were
caught in the late summer when the
schools are large and the fish are fat
and plentiful.

—_22-.—____

You can learn by watching your
customer how he likes to be treated
and a careful study of customers will
make it easy to treat them all in the
way they like.

21

 

rate) io,

Tre rey

 

Make Your Store
popular with the “kid-
dies” and you'll win the
good will and patronage
of the parents.

Bel-Car-Mo
Helps

Ask Your Jobber

 

 

 

Watson-HigginsMlg.Co.
Merchant
Millers

Owned by Merchants

Products sold by
Merchants

Brand Recommended
by Merchants

NewPerfection Flour

Packed In SAXOLIN Paper-lined
Cotton, Sanitary Sacks

 

 

 

 

Old Friends Are Best
Friends

More than ever the purchase of staples re-
quires wisdom and care.

Keep stocked on old friends like

FELS-NAPTHA SOAP

You're sure of selling—sure of quick turn-
over. There's nothing temporary about the
popularity of Fels-Naptha. It’s regular. Be
on the safe side. Stock, show, sell Fels-
Naptha Soap.

Pa.

Money Saved by Buying Your
EGG TESTER

S. J. FISHsCO.,
Write for catalogue. Jackson, Mich.

 

 

Special Sales
John L. Lynch Sales Co.

No. 28 So Ionia Ave.
Grand Rapids, Michigan

 

 

 

 

 

Write us for
1919 Wholesale Price List of

Seeds, Fertilizer and Insecticides

Reed & Cheney Company
Grand Rapids, Michigan

 

 

The Healin
Power of
Compressed

 

 

 

 

Ask any Fleischmann salesman for a supply of this book.

Circulate it among your customers and increase your sales.

THE FLEISCHMANN COMPANY

NEW YORK
SEATTLE

“The Healing Power of Compressed Yeast”’

—is the name of a booklet which
nt ae explains how

Fleischmann’s Yeast

can be used as a simple remedy for con-
and ordinary blood diseases
which result in boils, carbuncles, pimples
and similar skin afflictions.

stipation,

CINCINNATI
SAN FRANCISCO

 

 

 

MOORE'S

D.U. Brand of Vanilla and Lemon Flavoring

Is one of the many grades of Vanilla and Lemon
Extracts or Flavors we make. For general use
we recommend you to considerour D.U. BRAND
for the following five Big REASONS—

(1) The largest bottle consistent with quality.

(2) Tastes “Just alittle better.’’

(3) Positively guaranteed against heat or cold.
(4) Consumers get into the habit of asking for this brand.
(5) Grocers find it increases their sales and attracts new customers to the store.

If you are selling this brand, you know the above is true. If you have
never sold our line, try it and you will be convinced.

THE MOORE COMPANY, Temperance, Mich.

 

 

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ie a So aS IIR ra eR a NOSIS SAGE BN I BTR int EIRP NEBR MACE ESN AS.

 

MICHIGAN TRADESMAN

March 12, 1919

 

 

 

 

 

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Michigan Retail Dry Goods Association.
President—D. M. Christian, Owosso.
First Vice-President—George J. Dratz,

Muskegon.

Second Vice-President—H. G. Wend-
land, Bay City.
Secretary-Treasurer—J. W. Knapp,

lansing.

 

 

Steadying the Market by Good Mer-
chandising.

Recent moves in merchandising
fields for cotton goods, coupled with
changes made in the speculative sales
of raw cotton, appear to have accom-
plished a great deal toward steadying
the cotton goods situation and giving
large buyers more courage. This was
shown during the past week by an
increase in the enquiry for goods from
scattering purchasers and a dec ded
increase in the number of enqu’res
from small converters and others who
specialize in certain fabrics and who
believe that values are becoming safe
enough for them to restart on plans
for future distribution. It can hardly
be said that a great volume of new
but without
exaggerating a degree of improve-
ment is visible, and it is believed in
many places that solid reconstruction
will soon be undertaken in many dry
goods lines by first hand factors.

bus ness is in sight yet,

Jobbers appear to be willing to take
on bleached goods on memorandum
and buyers of percales are operat ng
on lines for fall use. There is more
enquiry reported among users of ging-
hams who will soon want to place
orders for the future. Denim manu-
facturers and some of the large work-
ing suit fabric cutters are showing an
increased interest in various lines they
would not buy a month ago. Before
the month is much farther advanced
it is believed that large Western job-
bers will have their sales forces on
the road ready to meet competition
in securing early fall orders from re-
tailers and it is thought that that de-
velopment will be followed by a
quickening trade at first hands.

Whatever varying views may be
expressed concerning the policy of
large handlers of wool goods in mak-
ing very low prices for fall, it cannot
be safely denied that these factors
have not secured a very fair volume
of business. The question of profits
at the prices quoted may be an open
one, but the main thing now in mind
in many quarters is to secure working
orders for idle mills. Unless pro-
ducers can be induced to restart their
plants no great good can come from
all the retail trade that is stated to be
passing satisfactorily in many _ sec-
tions. The wool goods men have met
the after-war situation by approach-
ing customers with attractive prices
and in the long run of merchandising
that policy wins business.

- greater feeling of confidence.

There are many hard places in the
markets, some of which are not going
to be cleared up in a hurry. The silk
manufacturers find it difficult to stim-
ulate new business and there is no
doubt that linen houses are confront-
ing a most difficult situation because
of the sustained high costs of flax
and linen yarns. In these instances
time alone will show how conditions
can be met and business renewed on
the pre-war basis.

It is certain that local jobbing
houses are doing a little better busi-
ness each week, although in domestic
denartments the small individual sa‘es
contrast strangely with the volume
of business in those departments last
year. The retailers are buying con-
stantly in small lots and sales figures
are not falling behind in the degree
that some men are talking about. On
the whole, the developments of a day
were not of a pessimistic character,
even though trade is still difficult in
many ways.

i

Su'ts, Dresses and Waists Seliing.

Coats and suits have been some-
what better during the past week, and
it is felt that the possibility of a
strike in this industry may be in back
of some of the demand that is now
coming into the market. Buyers an-
tic pated the strike in the waist and
dress industry before the workers
went out, and it is natural to feel that
they are doing the same thing in the
cloak and suit trade. The buying that
is being done is not of the boom na-
ture but more steady buying, and this
is giving some the idea that it is de-
layed spring activity that is just mak-
ing its appearance.

Dresses and waists are doing about
the same as they have been doing for
some time back. The strike is still
on, as far as the association of manu-
facturers is concerned, and this is
tending to affect the production as a
whole, but it is reported that the
trouble may be settled before long,
as there is a growing desire on both
sides to settle matters so that the in-
dustry can get back to a solid basis
and. go forward.

Quarters making a specialty of chil-
dren’s dresses report that while busi-
ness is not brisk there is some activity
about on a par with other lines of
ready-to-wear. Lingerie manufactur-
ers are doing something and report
a growing interest in export business.

The more settled raw goods mar-
kets that are developing are proving
of marked interest to the cutting
trade, as it is felt that they will allow
them to go forward with more of a
Silks
are still] somewhat unsettled, but oth-
er lines of fabrics are felt to be on a

   

level that is more or less sound. This
fact is lending considerable confi-
dence to the cutting trade as a whole.

—_—_—_>.-
Keep a Clean Counter.

Don’t leave a sheet of paper on the
counter. Put the remaining bags back
in the rack. After showing the sam-
ple bottle place it back on the shelf.
The same with cereals and canned
goods. Yet you should have a neat
counter display always, and you
should change it often. In connection
with ths, let me impress upon you
the importance of keeping your scales
clean and adjusting them every
morning. The scoop of the scale
should invariably shine. You can
keep it this way by one minute’s rub-
ing every morning. The effect of a
shining scale on the buyer is good.

Sample Assortment

on Approval

Send at once
for sample as-
sortment of
the longest wearing one plece garment
made.

Look them over thoroughly. Test the
fabric, if you wish, to prove our guarantee
that it won't fade when washed.

Inspect the seams, and note how strong
they are made. Slip one on and notice
how comfortably it sets, without binding
or sagging.

Ask some customer who works in a
shop, or does hard labor, to look it over.
Get his opinion of it.

Then if you don’t agree with 1,000 Mich-
igan dealers who push the

line, send the as-
sortment back at
our expense, with-
out cost to you.
That's fair enough, isn’t it?

Children’s sizes, 2 to 14, included if de-
sired.

Michigan Motor Garment Co.
Factories: Greenville and Carson City, Mich.
Offices and Branches: 4439 S. Michigan
as oe eo Indianap-
olis; Euclid Arcade, Cleveland;

615 LLocnat Sc. Des Moines, Ia.; 147 Dwight
St., Springfield, Mass.

fm ss...

  

 

We are manufacturers of

Trimmed & Untrimmed HATS
for Ladies, Misses and Children,
especially adapted to the general
store trade. Trial order solicited.

CORL, KNOTT & CO., Ltd.

Corner Commerce Ave. and
Island St.
Grand Rapids, Mich.

 

 

 

WM. D. BATT

Hides, Wool, Furs and Tallow

28-30 Louis St.
GRAND RAPIDS, MICHIGAN

 

 

4, REG. VU. Fe PATENT OFFICE

\e Economy Garment’

 
 
 
  
 
  
 
   
  
  
  
 
   
 
 
    
   
   
      

a

 

AITUCUIUUEUEREELTUTATAETA

ULLAL

 

FASHIONED HOSE

The shape that won't come out in the wash.

Not stretched and pressed like ordinary seamless stockings,
but actually built to a lasting and waterproof shape.

ATVUADUGEAIUAGLVBHAUUOTIVOGTISGUIUGTLUGTUTORHLUATRODGHICAUHIOGUSUHAUGGHUOUAIUGTAUGSIL

 

 

WHOLESALE DRY GOODS

Paul Steketee & Sons

GRAND RAPIDS, MICH

 

 

      

   

 

 

 

 

March 12, 1919

Need of Regarding the Small Buyer.

One of the most frequent mistakes
made in many lines of business is
that large accounts are given more
encouragement than the smaller ones,
and the expression is often heard:
“We don’t care to sell them. Their
account is too small.’ When a re-
mark of this kind is made the one
who makes it never stops to consider
that these same small accounts may
in time grow into large ones, Just
as it is never a wise plan to carry
all one’s eggs in a single basket, so
is it not safe to put all one’s faith in
a single account and neglect the
smaller ones.

Some time ago a manufacturer of
beds was doing a large business,
which was made up of several small
accounts, to which he.was_ giving
good service. One day, however, a
buyer from a large store came in
and made arrangements to buy all of
his beds from this one concern. The
manufacturer was very much elated
over having closed the deal, and be-
lieving that this one account would
be more than, or at least equal to,
the many small ones he was carry-
ing on his books, he gradually began
to neglect the latter. One at a time
the smaller concerns started to buy
their goods from other firms, until
at last the only account he had was

‘ with the store mentioned.

In the meantime, the President of
this particular store had taken great
pride in build'ng up his delivery sys-
tem. He bought the best horses that
he could secure for this purpose, and
the wagons were of the very latest
type. Finally he was convinced that
he had the best and most proficient
delivery system in the city.

One day, while he was walking
along a very prominent street, one
of his large trucks, with three beds
hanging out of the back passed him.
The sight, from the President’s point
of view, was anything but attractive
in comparison with the other wagons
that made smaller deliveries. After
taking such care in building up a
gocd system, the President was rather
indignant at seeing this wagon,
which looked more like a moving van.

Immediately after returning to the
store, he called the buyer of the beds
into his private office and told him
what he had witnessed that morning.
He also questioned the buyer as to
whether or not the beds were a pay-
ing proposition. It so happened that
this particular department was not
bringing in the proper returns, and

‘the buyer had to admit the fact.

Thereupon the head of the store told
him that in his opinion it would be
better to d'scontinue the line of beds
until further notice. At the same
time he gave orders to sell all of the
heavy trucks and dray hofses.

When the buyer informed the man-
ufacturer of the action he was forced
to take due to the decision of the
President, the manufacturer knew
that he was up against the wall, as
he had lost his only account and did
not have any smaller ones to fall
back on. Eventually it was neces-
sary for him to discontinue his bus-
ness entirely,

In another case an_ out-of-town

MICHIGAN TRADESMAN

carpet manufacturer who was visiting
the city for a few days happened to
go into the rug department of a cer-
tain store and by chance met the
owner, with whom he was acquainted.
During the course of a conversation
the owner asked him where he was
selling his output. The manufactu-
rer explained to him that he had
many small accounts to whom he
was selling his goods. Upon learning
of this the owner said that he would
be willing to take over his entire
output at a much better price. This
proposition appeared to be a good
one from the manufacturer’s point of
view, and he said that he would con-
sider the matter and let him know
later on. About three days later
while sailing up the Hudson River,
he noticed a number of factories thax
were idle. He thought that this was
peculiar, so he spoke to the Captain
of the boat about it.

The information the Captain gave
him proved to be very valuable. He
told the manufacturer how Mr. K.,
who owned a large store in the city,
had taken over these factories, which
were formerly carpet mills, and had
agreed to take the entire output, but
after a time something occurred in
each case that made it necessary to
close them.

It so happened that this Mr. K.
was the same person who had offered
to take all of the carpets that the
manufacturer would make, and whose
proposition at first had seemed so
attractive. Upon his return to the
city he again called on the owner of
the store and informed him that the
deal was off, and related to him the
reason and what he saw on his way
up the river.

A similar case in which a small ac-
count of this kind was involved was
in connection with a certain lace cur-
tain house. One day the owner of a
retail store from a small town in
Michigan came into the local office
of the lace curtain establishment and
ordered a bill of goods amounting
to nearly $5,000. From the appear-
ance of the buyer the salesmen
judged that he would be unable tu
pay for the merchandise he had
ordered. So he asked one of the
other clerks to look up the buyer’s
ratng, This being done it was found
to be very small, somewhere in the
neighborhood of $200. When it came
time to arrange for the terms of pay-
ment the salesman was dumfounded
when the buyer took out his pocket-
hook and offered to pay for the gocds
in cash. ©

Examples of this kind might be
multiplied. There is hardly a busi-
ness house which cannot furnish in-

_Stances in point showing the value

of coddling the small buyer, espec-
jally where the latter seems to know
his business.

—eee,

>>>
Treat the man who comes in with
something to sell just as politely as
the man’ who comes to buy. Some-
times the’ man who comes to sell re-
mains to purchase.

The clerk who does not care enough
about his appearance to dress neatly
will repel some customers and they
may be the ones with the most money.

 

 

SERVICE QUALITY

The House of Service

 

 

 

QUALITY

 

 

 

 

Announcement

Beginning Wednesday, March 19, 1919, EVERY
WEDNESDAY WILL BE CITY DAY IN OUR HOUSE.
By that, we mean that on EVERY WEDNESDAY of
EVERY WEEK, EVERY DEPARTMENT of our House
will put on SPECIAL ITEMS FOR THAT DAY ONLY,
which we are sure will be interesting to the trade.

If you live in Grand Rapids, be sure to come in and
see them. If you live outside of Grand Rapids, make
your plans to come here on Wednesday and call on us,
because we are sure that you will find enough interest-
ing bargains to more than compensate you for the ex-
pense and time spent in calling on us.

DON’T FORGET THAT WE SPECIALIZE ON
MAIL ORDERS. WE SHIP THE SAME DAY THE
ORDER IS RECEIVED AT PREVAILING PRICES
THEN.

Our mail orders are showing a nice increase. Give
us a trial mail order and see if our service isn’t all that
we say it is.

 

 

Grand Rapids Dry Goods Co.

20-22 Commerce Ave., S. W.
Grand Rapids, Michigan

Citizens Phone 4428
THE HOUSE OF SERVICE

Bell Phone—Main 393
EXCLUSIVELY WHOLESALE

SERVICE

 

 

 

 

 

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SPR RARE SS has yh

 

RES Ca RIS

 

 

 

 

March 12, 1919

 

 

 

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—_— oo
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=— =

Giiceteade

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Grand Council of Michigan U. C. T.
— Counselor—W. T. Ballamy, Bay

i.

Grand Junior Counselor—C. C. Stark-
weather, Detroit.

Grand Past Counselor--John A. Hach,
Coldwater.

Grand Secretary--M. Heuman, Jackson.

Grand Treasurer—Lou J. Burch, De-
troit.

Grand Conductor—H. D. Ranney, Sag-
inaw.

Grand Page—A. W. Stevenson, Mus-
kegon.

Grand Sentinel—-H. D. Builen, Lansitg.
— Chaplain—J. -H. Beiknap, Bay

ty.

 

 

“Getting By the Office Boy.”

The resistance which results from
a feeling on the part of the prospect
that the sole purpose of the salesman
is to separate him from some of his
money is undoubtedly the greatest
preliminary obstacle encountered in
selling.

The rebuffs that are met with on
the “first call” as a result of that feel-
ing are likely to get the “goat” of
any man who is weak in his knee-
joints.

But the experienced
knows there is a way of overcoming
this preliminary opposition, just the
same as the seasoned mariner knows
that he can set his sails to tack against
the strongest gale and thus reach his
objective point.

It is all in the “approach’—and
there is a method of approach that
will get by the barriers and establish
the willing attention of the most cal-
loused buyer the world of business
knows.

The fellow who doesn’t formulate
a lot of different methods of approach
to use on different buyers and under
different conditions cannot expect to
have his head save his “heels.”

There are a multitude of otherwise
zood salesmen who never make much
progress in their work because they
do not give enough thought to the
fine points to be developed in ap-
proaching prospects and customers.

Your house cannot figure out for
you every parry, thrust and saccade you
will require to get to your adversary
in your work—that is up to your own
ingenuity, tact and diplomacy, and de-
pends so much upon the personality
of the prospect and existing condi-
tions at the time of your call that it
must be left entirely in your hands.

You see salesmen nearly every day
in your work who go in, present a
card at the “Information desk” and
watch the messenger go through the
formalities of presenting the card to
the big smoke—only to receive the
stereotyped intelligence that “we are
not interested to-day,” “are well taken
care of in your line,” “too busy to see
anyone this morning” or “nothing
doing until late in the fall”—and with
that “Information” many fellows who
call themselves salesmen will thank

salesman -

the messenger, turn on their heels and
walk away.

How many times do you suppose it
would be necessary to call on a house
to get an order if that sort of proce-
dure were kept up? Don’t answer. It
is a joke, like the time worn question,
“How old was Ann?”

Some weak sisters even let the “In-
formation Clerk” shoo them off with-
out presenting their cards—but that
is just as well if they are going to
accept the trivial report usually
brought back when the card is offic-
ially presented.

It is sometimes necessary to con-
form to the policy of an office and
present your card—but not often if
you go about it in the right way.

Many a buyer who sends back word
that he is “not interested to-day” will
see you if you display a little persist-
ence to impress him with the fact that
you have something worth while to
say to him.

If not, you have a number of other
alternatives open to you. You can
write him a short note and send it
in—and if that don’t work go out and
call him on the telephone, or as a last
resort go right into his office, dis-
regarding his pet rules and veil of
dignity.

No buyer was ever known to hit
a salesman on his “bean” with a
sledge-hammer; but many of the most
vicious species have become so docile
that they really get playful and jump
through the hoop for a_ salesman
when he demonstrates that he is a
good ring-master.

It can be worked out some way
just as sure as the Lord made little
apples.

One thing to remember, however.
is that you must be able to back up
any kind of a front you put up. When
you do get in you must have your
story doped out so as to make your
prey stand hitched while you give it
to him, otherwise you will be jump-
ing through the hoop yourself and
your next jump will be right out the
door and down the stairs.

The Firm.
—_22
Not Used to Night Shirts.

An elderly farmer from the border
of the country wandered into a town
dry goods store where a sale in night
shirts was in progress.

Picking up one of the garments, he

gingerly loosened its folds, curiously ~

inspecting it.

“Can I sell you a night shirt?”
asked the salesgirl.

“No,” said the farmer, his articu-
lation somewhat impeded by a “chew,”
“you couldn’t sell me one, but they
do say there’s thousands that wear
em.

 

 

CODY HOTEL

GRAND RAPIDS

$1 without bath
RATES { $1.50 up with bath

CAFETERIA IN CONNECTION

 

 

pe

NS

WIRE 4or
amy ad NEO),

A Hotel ta which aman
may send his Lett

 

 

A Quality Cigar
Dornbos Single Binder

One Way to Havana
Sold by All Jobbers

 

Peter Dornbos
Cigar Manufacturer
65-67 Market Ave., N. W.
Grand Rapids 23 Michigan

 

 

HOTEL HERKIMER
GRAND RAPIDS, MICHIGAN
European Plan, 75c Up
Attractive Rates to Permanent Guests
Popular Priced Lunch Room
COURTESY SERVICE VALUE

 

 

OCCIDENTAL HOTEL
FIRE PROOF
CENTRALLY LOCATED
Rates $1.00 and up
EDWARD R, SWETT, Mgr.
Muskegon t-3 Michigan

'
The United Agency System of
Improved Credit Service

Uwrrep A\GENCY

ACCURATE - RELIABLE
UP-TO-DATE

CREDIT INFORMATION

GENERAL RATING BOOKS
now ready containing 1,750,000
names—fully rated—no blanks—
EIGHT POINTS of vital credit
information on each name.

Superior Special Reporting Service
Further details by addressing
GENERAL OFFICES

CHICAGO, - ILLINOIS
Gunther Bldg. - 1018-24 S. Wabash Avenue

 

 

 

 

Bell Phone 596 Citz. Phone 61366
Joseph P. Lynch Sales Co.
Special Sale Experts
Expert Advertising —Expert Merchandising
44 So. Ionia Ave. Grand Rapids, Mich.

 

 

Signs of the Times
Are

Electric Signs

Progressive merchants and manufac-
turers now realize the value of Electric
Advertisiag.

We furnish you with sketches, prices
and operating cost for the asking.

 

 

THE POWER CO.

Bell M 797 Citizens 4261

 

 

 

 

 

DUTCH MASTERS
SECONDS

 

Will stimulate your trade

G. J. JOHNSON CIGAR CO., Makers
GRAND RAPIDS

Handled by all jobbers

 

 

 

 

 

 

 

       

March 12, 1919

Late News From the Celery City.

Kalamazoo, March 11—Kalamazoo
Council called the regular meeting tor
March at 3 p. m. Saturday March 8.
Officers for the ensuing year were
elected as follows:

Past Senior Counselor—Homer F.
Waterman,

Senior Counselor—D. L. Goodrich.

Junior Counselor—G. L. Ranney.

Conductor—Carl Verberg.

Page—John Warren.

Sentinel—Frank A. Saville.

Secretary-Treasurer—Chas.
wood.

Chaplain—L, B. Putney.

Delegates to the Grand Council
meeting to be held in Kalamazoo on
June 6 and 7—Homer F. Waterman,
George E, Kelley and Claude C. De
France.

Twenty-seven applications were
presented, voted and accepted. Re-
cess was then taken until 7:30 p. m.,
when business was resumed and the
new officers were installed by the in-
stalling officer, Past Senior Counse-
lor George E. Kelley.

The Council went on record as
being unanimously in favor of the bill
before the Legislature for the good
roads bond issue.

Past Counselor George E. Kelley
was unanimously endorsed as a can-
didate for Grand Sentinel and, if elect-
ed, will be a strong and forceful mem-
ber of that body. Mr. Kelley has
during his career as a member of No.
156 been an energetic worker and to
him much credit is due for the great
increase in membership in the recent
campaign.

This meeting marked the second
“lap” in the membership contest.
Twenty-one candidates were on hand
and traveled the regular route, mak-
ing with the reinstatements a total
of sixty new members for No. 156.

After the work a social session with
music, short talks and a splendid feed
was given by the committee in charge.

On Friday night, March 14, there
will be a banquet at 6:30 p. m., follow-
ed by dancing and games. The ban-
quet will be given in the K. of P.
auditorium. Brocato’s orchestra has
been secured and an up-to-date pro-
gramme, with brilliant speakers, good
singers and some readings are in prep-
aration. This sure will be some jolli-
fication. The banquet will be handled
by Past Counselor Homer F. Water-
man and the dancing and entertain-
ment by a committee composed of
J. D. Clement, C. C. De France, J. E.
Hall, Frank H. Clay and D. L. Good-
rich. A general invitation to all U.
C. T.’s and ladies has been extended.

The Swindell-Taylor Co., on North
Church street, has increased its cap-
ital stock from $50,000 to $150,000 and
is installing a modern ammonia pro-
cess refrigerating plant.

William S. Cooke, Manager of the
Worden Grocer Company, has pur-
chased an attractive new residence on
Douglas avenue from the Chas. B.
Hays Real Estate Co. and will move
his family there in the near future.

The Wolverine Motor Car Co.,
which was organized during 1917 and
forced to suspend business operat’ons
on account of conditions that grew
out of the war, has resumed opera-
tion and is turning out cars of the
highest type in custom made cars.

Beck & Hopper, Marcellus, recent-
ly engaged in the grocery business at
that place. Stock sold by Harrison
Bauer, of Worden Grocer Company,
Kalamazoo.

Fred F, Marley, of Oakland Drive,
and Argyle L. Growden, of South
Burdick street, are setting up the
smokes to the boys this week at their
drug stores, their reason being an
obvious one, as both gentlemen are
the proud fathers of new born sons
who, undoubtedly, will become Kala-
mazoo druggists twenty-five years
hence.

Slager Bros., of South West street,
and the Purity Bakery, of Portage
street, are- “speeding up” their deliv-

Black-

MICHIGAN TRADESMAN

ery with new Dodge delivery cars
sold by the H. B. Cooper agency.

The Thomas M. Orrell Co. has re-
cently sold two Lane motor trucks
to Kalamazoo firms—one going to the
National Storage Co., while the Home
Furnishing Co. bought the other.

A new ford truck has been pur-
chased by the water department of
the city.

The Kalamazoo Motors Corpora-
tion, with a capital of $250,000, fully
subscribed by Kalamazoo capitalists,
is being organized and will take over
the rapidly growing business of the
Lane Motor Truck Co. Charles B.
Hays is the promoter and organizer
of the new concern.

The 1919 State convention of the

 

U. C. T. will be held in Kalamazoo
June 6 and 7, Kalamazoo being ‘se-
lected as the logical city after Flint
Council turned it down for reasons
best known to themselves. The Grand
Executive Committee has named the
Park-American Hotel as its headquar-
ters during the convention. A com-
mittee on arrangements for the en-
tertainment of the commercial trav-
elers has been named by Senior Coun-
selor D. L. Goodrich and plans are
already under way for a grand and
glorious time.

M. H. Harris, after twenty-four
years in the grocery business at 711
Douglas avenue, has sold his stock
to Carl W. Warner, of Decatur. Mr.
Warner has already taken possession
and will move his family here from
Decatur in the near future.

M. Bestervelt, of 116 West Water
street, has made some splendid im-
provements in his grocery and meat
market by adding new counters and
enlarging the capacity of the store.

The accompanying illustration
shows the three prize badges to be
given in the membership contest—
one to the captain of the winning
team, one to the individual highest
score and one to the second highest
score. Frank A. Saville.

—_+-.__

Ralph Tucker, who has been branch
Superintendent for M. Piowaty & Sons
for the past six years has been pro-
moted to the position of sales man-
ager. Mr. Tucker is a young man of
fine attainments and great promise.,

——_>-2-

Good buying is a matter of hitting
the happy medium. Overbuying and
underbuying are equally fatal to suc-
cess,

 
 

Gabby Gleanings From Grand Rap‘ds.

Grand Rap:ds, March 11—Corwin
S. Udell, who was on the G. R. & I.
passenger train which was wrecked at
Cadillac two weeks ago, is rapidly re-
covering from the injuries he sustain-
ed on that occasion. He is at Blod-
gett hospital, Grand Rapids. He ex-
pects to be able to resume his visits
to his trade the fore part of next
week. He is selling Paris green for
a New York house.

Michigan hotel men, if the cider,
wine and beer amendment is carried
April 7, will submit a proposed law
to the Michigan State Legislature for
the regulation and sale of these bev-
erages which will eliminate barrooms,
The proposed measure will provide
for the sale of the beverages in hotels
with meals only and will also provide
for permits for the use of cider, wine
and beer in bona fide clubs and a pro-
vision for the sale with meals in res-
taurants. Supply permits may be is-
sued to grocers and butchers for the
sale of the beverages in original pack-
ages for home use only.

There is one fellow who ought to
be effectually squelched and that is
the chap who insists on shaving him-
self in the washroom of the Pullman
sleeper. He usually gets up late,
spreads his utensils all over two chairs
or the stationary seat at the end ot
the compartment and proceeds to
make a nuisance of himself by occupy-
ing as much space at the wash basin
as three men would ordinarily use.
No one dares get anywhere near him
for fear a lurch of the car will result
in personal damage from the razor.
If a passenger wants to monopolize
the entire compartment, he should get
up at 5 o’clock in the morning, so he
can do his job unmolested and not
encroach on the comfort and safety
of other passengers who have the
same rights he has and whose priv-
ileges ought not be encroached on by
the razor hog.

“Uncle Louie” Winternitz had the
misfortune to injure one of his feet
at St. Augustine, Florida which forced
him to go to a hospital for three
weeks. He is now headed Northward
and expects to reach Grand Rapids
about May 1, as usual.

——_>-2.——____
Bottom Facts From Booming Boyne
City.

Boyne City, March 11—The primary
election in Boyne City was a very
clear indication of the sentiment of
the electors. The three socialist can-
didates for city offices were so com-
pletely out of the running that it was
almost a ioke. This is more notable
in that nine years ago, the city gov-
ernment was entirely socialist. One
outstanding feature of the election
was the lively interest shown by the
women. The election augurs ill for
the success of the last hope of the
saloon people, the beer and so-called
light wine amendment.

The Overland garage people are
contemplating the erection of a show
room fronting on Park street in con-
nection with their repair shop on Ray
street. If this materializes it will be
a welcome improvement to a block
which is now occupied by old build-
ings which are no particular orna-
ment, although useful.

The directors of the Traction En-
gine Co. who attended the tractor
show at Kansas City came home with
a very cheerful feeling as to the future
of the Heintze tractor. The compli-
ments received were of a very prac-
tical dollar and cents value.

3y strenuous efforts during the
short time sleigh roads have been
available our lumber industries have
been able to secure an ample stock
of timber to carry them through the
open season.

The Chamber of Commerce will
hold its semi-annual get-together
meeting on March 14. In view of the
fact that the ladies now have a prac-
tical interest in matters of public wel-
fare, they have been invited to at-
tend. It remains to be seen just what

effect this will have on the very posi-

tive popularity that these meetings

have enjoyed, Maxy.
ee ns

Time Will Tell Who Is Right.

Grand Rapids, March 10—I note
that in your review of the coffee mar-
ket in your edition of March 5 you
say “the market shows no change,”
which is almost correct, but you go
on to say “it is hard to see how a
slump of several cents per pound can
be avoided much longer.” In this I
cannot agree.

Of course, I understand that it
takes two opinions on the future to
make a market. We have been a bear
on this market since the first of Jan-
uary and still maintain the same posi-
tion, but we are not radical bears, and
we do not believe there will be an
immediate slump of several cents per
pound any day. We do, however, be-
lieve there will be a gradual melting
away of prices until the article is
selling again in a way consistent with
the supply and demand.

[ take exception to your report oi
March 5 for the reason that it creates
a suspicion of doubt in the mind of
the retailer, where in fact there should
be none, so far as his buying for his
immediate needs are concerned.

The only way for him to buy is
from time to time, or from one trip
of the salesman to another and not
over a period of thirty days. He will
then be getting the benefit of any
small declines as they come, and also
keep his coffee stock fresh and in
good condition, and be able to give
the consumer value for h’s money.

D. F. Helmer.

Manager Coffee Department Wor-

den Grocer Company.
——__—_->-o-——____.
To Make Your City Known.

Cities that want to advertise them-
selves will be interested in the plan
by which the Omaha bureau of pub-
licity is making the desirability of
Omaha as a future business center
known throughout the country.

A national campaign is being waged
to induce firms to establish factories,
warehouses, or branch houses in the
city. As many concerns might prob-
ably hesitate to expand to this extent
at the present time; but which might
wish to do so later, they are being
invited to open offices now. An es-
tablished office, will in many cases,
make an opening for a more exten-
sive connection when times are more
favorable.

A vigorous publicity campaign
brought thousands of visitors and en-
quiries to Colorado Springs, Colora-
do, the past season. Advertising in
magazines and newspapers brought
the climate and scenery of Colorado
Springs to the attention of three-and-
one-half million people.

M. H. Johns.

ee
An Appreciative Audience.

A prominent business man has two
colored men who work about his
home. One morning Sam, one of the
men, did not appear.

“Where is Sam?” asked the owner
of the place.

“Sam’s laid up, sah,” was the re-
sponse.

“What’s the matter?” asked the
business man, very sympathetically.

“Well, Sam he been a-tellin’ me
ev’y mo’nin’ for a year he gwine to
lick his wife ‘cause of her naggin.’”

“Well?”

“Well, yestiddy she done ovahheah
him. Dats all.”

reer a Allene,
The man who forgets a favor sel-
dom forgives an injury.

 

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PT AAS tS EGE EAR ACEI RE YO OUR A Ri AAS RE

 

  
   
    
  
  

    

 

 

MICHIGAN TRADESMAN

 

 

 

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wes

 

 

 

 

 

Michigan Board of Pharmacy.
President—Leonard A. Seltzer, Detroit.
Secretary—Edwin T. Boden, Bay City.
Treasurer—George F. Snyder, Detroit.
Other Members—Herbert H. Hoffman,
Sandusky; Charles S. Koon, Muskegon.

Examination Sessions—Grand Rapids,
March 18, 19 and 20; Detroit, June 17,
18 and 19.

Michigan State Pharmaceutical Associa-

ion.
President—J. H. Webster, Detroit.
Secretary—F. J. Wheaton, Jackson.
Treasurer—F. B. Drolet, Kalamazoo.
Next Annual Convention — Lansing,
March 18, 19 and 20.

Michigan Pharmaceutical Traveiers’ As-
sociation.
President—W. E. Collins, Detroit.
Secretary and Treasurer—Walter 3.
Lawton, Grand Rapids.

 

The Relative Value of Fruit Juices.

Fruit juices are rapidly finding their
way into the daily life of the Ameri-
can people. A few years ago they
were limited to the delicacies of the
- home or to syrups of the soda foun-
tains. To-day orange juice and grape
juice in particular have found a wide-
spread and growing popularity as
agreeable beverages. It is scarcely
an exaggeration to say, as does one
of the large manufacturing companies
in advertising its product, that grape
juice has become the National drink.
The temperance wave that has swept
over this country, taken in conjunc-
tion with a vigorous and highly ef-
fective advertising campaign on the
part of vatious producers, has helped
to secure favor for a refreshing and
wholesome beverage. The shortage
of sugar at present and the prospect
of a necessary restriction in the out-
put of syrups and similar “essentials”
of the “soft drink” industry are likely
to increase still further the use of
palatable fruit juices. In addition to
organic acids which lend a tart flavor
to them, these beverages, provided
directly by nature, contain a con-
siderable portion of sugars which
lend a food value to the product. Thus
a glassful of grape juice measuring
seven ounces (210 c. c.) will furnish
about 200 calories in the form of
sugar; and orange juice is about half
as rich in food value. Recently the
juice of the loganberry has begun to
claim recognition in this category.
Analyses made at the Oregon State
Agricultural College at Corvallis in-
dicate that this fluid likewise contains
from 6 to 8 per cent. of sugar in the
acid juice. This lends to it a fuel value
of approximately 300 calories to the
liter, presumably in the form of avail-
able carbohydrates.

——_-.——___
White Shoe Dressing.

.Cream of tartar ......... 3 ounces
Pixale acid 5 os. 1 ounce
PAG 1 ounce
Me 3 pints
Mix and rub on the shoes. When

pa

they are thoroughly dry, rub them

with a mixture of prepared chalk and
magnesium carbonate.

2. WORE on 136 parts
Pine pipe clay .........: 454 parts
Shellac, bleached ....... 136 parts
Borax, powdered ........ 68 parts
MOI HOOD .. 25624... 8 parts
Ultramarine blue ........ 5 parts

Boil the shellac in the water, add-
ing the borax, and keeping up the
boiling until a perfect solution is ob-
tained, then still in the soap (5 or 6
parts of “ivory” soap, shaved up, and
melted with 2 or 3 parts of water, is
better than common soft soap), pipe
clay, and ultramarine. Finally strain
through a hair cloth sieve. This prep-
aration, it is said, leaves absolutely
nothing to be desired. A good deal
of stiffness may be imparted to the
leather by it. The addition of a little
glycerine would remedy this. The old
application should be wiped away be-
fore a new one is put on. This prep-
aration is suitable for military shoes,
gloves, belts, and uniforms requiring
a white dressing.

—_++.—____
The Froth on Top.

In certain states the use of soap-
bark foam producers is taboo, and for
that reason, if not for a more altruis-
tic one, some other product must be
used in place of the forbidden ar-
ticle.

A little sweet cream added to a
drink produces a most satisfactory
foam and its use is to be recom-
mended in all cases where a rich
foam is desired. Acid drinks, in
which cream cannot be used, are best
served solid, without foam of any
kind. ;

The whites of strictly fresh eggs
when added to syrups make a very
good foam producer. Such syrups
should, of course, be made fresh every
day or two.

—_—_> 2.
Hot Lemon Phosphate.

Pour one and one-half ounces of
hot lemon syrup into a mug, add a
few dashes of acid phosphate and fill
with hot water.. To prepare hot lem-
on syrup, select eighteen nice lemons;
grate the yellow part of the rind from
six and rub in a mortar with a small
quantity of sugar; squeeze the lem-
ons and add the juice to the gratings
and mix until the sugar is dissolved.
Let stand a few hours and_ strain
through a cheesecloth. Add one-half
ounce of solution of citric acid and
enough simple syrup to make one
gallon of the finished syrup.

—_2-2—____

You may make a bigger individual
profit on a sale of some private brand
article, but you have to consider the
time and the energy put into making
the sale.

Brown Dressing for Untanned Shoes.

WAUGW Wak 2.7526 625 2. 30 parts
BOA oe 12 parts
Nankin yellow .......... 15 parts
Oil of turpentine ........ 160 parts
AMCONG 6650-6. . 12 parts
Walet oe 100 parts

Dissolve in the water bath the wax
in the oil of turpentine; dissolve, also
by the aid of heat, the soap in the
water, and the Nankin yellow( or in
place of that any of the yellow coal-
tar colors) in the alcohol. Mix the
solutions while hot, and stir constant-
ly until cold. The preparation is
smeared over the shoes in the usual
way, rubbed with a brush until evenly
distributed, and finally polished with
an old silk or linen cloth.

———o-2 2
Inexpensive Liquid Soap.

The following formula is said to
produce a satisfactory liquid soap, one
of the virtues of which is the low
cost of production:

Potassium hydroxide .. 40 grams
Sodium hydroxide 40 grams
Cottonseed oil ........ 500 mils
AICORGH 360. 5a 55... 250 mils

Distilled water, to make 2,500 mils

Dissolve the alkalies in 250 mils of
water, add the alcohol, then the oil
in three or four portions, shaking vig-
orously after each addition. Shake
occasionally until saponiled, then add
the remaining portion of water.

22.

The successful window display is
not the one that costs the more in
time and expense, but the one that
presents an idea most strongly and
forcibly.

March 12, 1919

 

COLEMAN ®@®rand)

Terpeneless

LEMON

and Pure High Grade
VANILLA EXTRACTS
Made only by

FOOTE & JENKS
Jackson, Mich.

 

 

 

Th

Ask about our way
BARLOW BROS. Grand Rapids, Mich.

 

9

Chocolates

Package Goods of
Paramount Quality
and
Artistic Design

 

 

 

adequate to the

 

1919

Drugs, Sundries, Books,
Stationery.

Soda Fountains, Carbonators, Tables,
Chairs and Fountain Supplies.

We are diligently reminding our friends, customers and thos@
who contemplate making any change or who are considering the in-
stallation of a new outfit in the way of a soda fountain and all of the
appurtenances, that the coming season is to be without doubt one of
the most prosperous in this line that we have ever known.

We are pleased to state that every indication brings ample proof
that our prophecy is well founded. Many parties who in the early
part of the season hesitated have already installed new outfits and
many inquiries are coming to us as regards styles, prices, etc.

Considering the fact that soda fountain supplies are to be fully
d, we are now confident that within the next
sixty days the factories and the distributors will find themselves with
more business than they can possibly attend to promptly.

We are, therefore, once more urging those who are at all inter-
ested to take this matter up with our Mr. A. W. Olds, who is devoting
his entire time to this department.
for the Guarantee Iceless Fountain made at Grand Haven, Mich., and
which gives universal satisfaction not only as to its workable features,
‘but as to its style and quality of construction.

We would be pleased to have you make an engagement with Mr.
Olds at the earliest possible moment.

Yours respectfully,

Hazeltine & Perkins Drug Co.

Grand Rapids, Michigan

We have continued our agency

 

 

BERTIE cine katersescintcncecyesosomaneaten

 

 

 

 

 

 

 

 

 

March 12, 1919

MICHIGAN TRADESMAN

 

Secret of Shimmering Glass.

Whatever connoisseurs of antiques
may say, no glassware has ever been
produced in the world that is at all
comparable in beauty to the stuff of
shimmering metallic colors that now-
adays (displayed most commonly in
jewelers’ windows) fetches such ex-
traordinary prices.

The profit is enormous, for the
method of its manufacture (once the
secret is known) is surprisingly sim-
ple.

The article of glass—be it vase,
wine glass or what not—is at the start
in no way different from any similar
things of first-class workmanship. So
far it is simply a matter of day’s
wages for a skilled hand.

But in the final and finishing process
a dry spray of one or more metallic
oxides is distributed over the surface
of the vase or other article. It may
be (though rarely) pure gold dust; it
may be gold dust mixed with copper
oxide. It may be oxide of manganese,
or nickel oxide, or cobalt oxide, or
some other metallic salt.

Whatever the nature of the metal
dust, the latter is literally incorporat-
ed with the material of the hot sur-
face of the glass. The latter, during
the process, is at red-hot temperature
and therefore expanding. It absorbs
the metal particles, which become
part of its substance.

Hence the beautiful hues of this
shimmering glass. They are metallic
colors. Not only the familiar metals,
but various kinds of rarer earths of
metalliferous kinds (such as yttria)

are being utilized for the purpose, so
that there is no end to the variety of
hues obtainable.

—_2-2--.——-———

If you have any man or boy in your
store who tells the kind of stories
preceded by a look to see “if there are
any women around,” you ought to be
able to spare him, whether he is draft
age or not.

 

IT
SELLS!

Nationally
Advertised

 

Jap Rose Soap

This New Metal
Display Rack
ATTRACTIVE—holding just 12 cakes
of the extensively advertised, car-

tonned Jap Rose Soap.
Sent Free with an Order of
Two Boxes or More

JAMES S. KIRK & CO.
CHICAGO

 

 

 

New Delicious Desserts— |

housewives are making them
from old recipes by simply
adding

Mapleine

The Golden Flavor
to get new taste, beautiful
maple-gold color. Talk Maple-
ine and increase your profits.
Order of your jobber or
Louis Hilfer Co , 1205 Peoples
Life Bldg.. Chicago.

Crescent Mfg. Co.,

 

 

(M-382) Seattle, Wash.

 

 

Kalamazoo

 

Its Pure, That’s Sure

 

PIPER ICE CREAM CO.

Michigan

 

 

 

 

Berries

27
Prices quoted are nominal, based on market the day o1 issue.
Acids ie Seed .... 5 come _ pon a map pieeens ¢; 15
ye Cigeron ........ 50: ardamon ...... 10
Bae (ean. tee Be Canes 0070: 11 50@11 75 Cardamon, Comp. @1 60
Carbolic ........ 37@ 40 Higeron ........ 7 GO@Y 26. Catecht. .. 2.66... @1 60
Citric ..... weees 1 48@1 55 Bucalyptus .... 1 25@1 385 Cinchona ...... as @2 35
Muriatic ........ 3%@ 5 Hemlock, pure 2 00@2 25 Colchicum ...... @2 40
Nitric ...ccccccses 10 16 Juniper Berries 16 ye: 25 Cubebs ......... : @2 60
Oven 30 @ Juniper Wood .. 3 00@3 25 Digitalis ........ @1 60
Sulphuric ....... 4@ 5 ay — eeu 3 s0@2 = geasen oe oes oe @1 35
Dae ae : r a 1... PINGGE onc scense @1 50
— igs 29 Lavender, Flow. 8 50@8 75 Guaiac .......... @2 20
Ammonia Lavender, Gar’n 1 25@1 40 Guaiac, Ammon. @1 80
Water, 26 deg. .. 11@ 20 Lemon ......... 2 60@2 75 Iodine .......... @1 50
Water, 18 deg. .. 10@ 18 Linseed, boiled, bbl. @1 69 [odine, Colorless @2 00
Water, 14 deg. .. 9@ 17 Linseed, bld less 1 79@1 84 Iron, clo. ........ @1 60
Carbonate ....... 19@ 25 Linseed, raw, bbl. @1 67 MO piciee cases @1 6
Chloride (Gran.) 20@ 30 Linseed, raw less 1 77@1 82 Myrrh .......... @2 60
Mustard, true, oz. @2 95 Nux Vomica ‘ @1 75
Balsams Mustard, artifil, oz. @1 60 Opium .......... @7 50
Copaiba ....... 1 20@1 40 Neatsfoot ...... 1 75@2 00 Opium, Camph. @1 35
Fir (Canada) .. 1 15@2 00 Olive, pure ..... 750@9 00 Opium, enone @9 50
Fir (Oregon) .. 40@ 50 Olive, Malaga, & seer es Rhubarb ...... ‘ @1 65
POPO ccscccsess 4 TERE GQ FOUOW, os0c+s ee @

Tolu .........6. 1 75@2 00 olive, “Malaga, 6 50@7 00 Paints
Barks Orange, Sweet .. 4 00@4 25 Lead, red dry .... 183@18%
Cassia (ordinary) 40@ 45 Griganum, pure @2 60 Lead, white dry 13@13%
Cassia (Saigon) %@100 Origanum, com’) @ 1% Lead, white oil . 13@13%
Sassafras (pow. 50c) @ 45 pennyroyal .... 2 50@2 75 Ochre, yellow bbi. @ 1%
Soap Cut (powd.) Peppermint 10 00@10 20 Ochre, yellow less 2 @ 6
BHC ......+2062- 26@ 80 ose, pure ... 38 00@40 00 Putty ...... 1

Fish

Juniper .. :

Prickley dan .. is @ 30
Sane

Licorice ...... 60 65

Licorice powd. a 25@1 50
Flowers

Arnica .......-. 1 20@1 25

Chamomile (Ger.) 70@ 80

Chamomile Rom. 1 60@1 60

Gums
Acacia, Ist ...... 75@ 80
Acacia, 2nd ...... 65@ 76
Acacia, Sorts .... 35 40
Acacia, powdered 60 70
Aloes (Barb. Pow) 30@ 40
Aloes (Cape ore 30@ 365
Aloes (Soc Pow) 1 2091 35

 

Asafoetida .... 4 75@5 00

OW eve cas Pe ge 5 00
Camphor ...... "3 oat 40
GUSIRS . ccvcdc csc 2 50

Guaiac, “powdered g2 75
BEIMO | oc coceeavce 85
‘powdered we $1 00
Wasa s ines ‘ @1 40
OW vce @1
eoccees 28 50@29 00
Opium, powd. 31 25@32 00
Opium, gran. 31 *“— =
Shellac, Bleached 300 95
Tragacanth .... 5 00@5 50
Tragacanth powder @4 50
Turpentine ...... 15@ 320

—.
Arsenic .......++. 16@
Blue Vitriol, bbl. 10%
Blue Vitriol, less 114%@
Bordeaux Mix Dry 20@ 25
Hellebore, White

powdered ...... 38@ ¢
Insect Powder ....40@
Lead, Arsenate Po 34@ “
Lime and Sulphur .,

Solution, gal. .. 20@ 36
Paris Green ...... 46@ 62

Ice Cream
Piper Ice Cream Co.,
Kalamazoo

Kino,

 

Bulk, Caramel ...... - 1 10
Bulk, Strawberry .

 
 

1 20
Bulk, Tutti Fruiti .. 1.20
Brick, Vanilla ........ 1 20
Brick, Chocolate .... 1 60
Brick, Caramel ...... 1 60
Brick, Strawberry .... 1 60
Brick, Tutti Fruiti .. 1 60
Brick any combination 1 60

Leaves

BUCO i654. 5s @4 35
Buchu, powdered @4 50
Sage, bulk ...... 67@

70
Sage, % loose ....72 18
Sage, powdered .. 5 60
Senna, Alex .... 1 a 1 60
Senna, Tinn. .... 45
Senna, Tinn. pow. 50g 65
Uva Ursi ........ 46@
Olls
— Bitter,
wakdence 18 50@18 75
aad. Bitter,
7 00@7 20

artificial .....
Almonds, Sweet,

true .......... 4 00@4 25
Almonds, Sweet,

imitation ..... 75@1 00
Amber, crude .. 4 00@4 25

Amber, rectified 5 50@5 75
Anise .......... 2 50@2 75
Bergamont ..... 9 50@9 75
Cajeput ......... 75@2 00
Cassia ......... 4 50@4 75
Castor 15.5... -- 3 10@3 30
Cedar Leaf .... 1 75@2 00
Citronella ........ 90@1 20
Cloves ......... 3 50@3 75
Cocoanut .... 40@ 50

Cod Liver ...... . 60@5 75
Croton ......... 00@2 25

Rosemary Flows 2 00@2 25
eens B.

ecceeeues 18 50@18 75
Sassafras, true 3 50@3 75
Sassafras, artifi'l 90@1 20
Spearmint ...... 9 50@9 75

 

Turpentine, bbls. @ 80
Turpentine, less 90@ 95
Wintergreen, tr. 800@8 25

Wintergreen, oem

DING 2. 4.53 00@7 25
Wintergreen, art i 00@1 20
Wormseed ..... 6 50@6 75
Wormwood .... 7 50@7 75

Potassium
Bicarbonate .... 1 00@1 20
Bichromate ...... 52@ 60
Bromide ........ 85@ 95
Carbonate ...... 1 20@1 30

Chlorate, gran’r 70@ 75
Chiorate, xtal or

DOGG. occ ew case 45@ 50
Cyanide ......<285 40@ 60
LOGICS .i5 secs s 4 29@4 36
Permanganate .. 2 00@2 25
Prussiate, yellow @1 50
Prussiate, red .. 3 00@3 50
Sulphate ........ @1 00

Roots
Alkanet ....... 4 50@4 75

Blood, powdered 1 10@1 20

CBIAIMUS 6.6 cece 60@2 50
Elecampane, pwd. 22@ 25
Gentian, powd. 27@ 86
Ginger, African,

powdered ...... 25@ 30
Ginger, Jamaica 35@ 4
Ginger, J'amaica,

powdered ...... 32@ 35
Goldenseal, pow. 8 50@9 00
Ipecac, powd. .. 6 00@6 25
Licorice ....... - 50@ 55
Licorice, powd. 50@ 60
Orris, powdered 40@ 46
Poke, powdered 20@ 25
Rhubarb ........ 1 00
Rhubarb, powd. 1 25@1 60

Rosinweed, powd. 25@ 30
Sarsaparilla, Hond.
ground ........ 1 25@1 40
Sarsaparilla Mexi re
ground ...... 1 0@1 10
Squills ........... 35@ 40
Squills, powdered 45@ 65
Tumeric, powd. “
Valerian, powd. .. 1 00

powdered

FG, 16 cnceccuccs: Qe 19
Canary .......... 28@ 35
Caraway, Po. .95 385@ 90
Cardamon ..... 1
Celery, aoe. 1.00
Coriander powd .30 aes
D: haeaeecesiacs 35
Fennell ........ 1 00 1 20
BOE aids ce cevs Oe 15
Flax, ground .... 10 15
Foenugreek nek By 30
FFOMND is ccc ccccc @ 15
Lobelia ........ " 50
Mustard, yeliow . -- 45 50
Mustard, black .. 1 35

Poppy ...... wees 00
Quince ........ 1 5091 15
Rape ..... ereccce In 20
Sabadiila aenes @ 35
Sabadilla, powd. 30@ 35

Sunflower ........ 18@ 25
Worm American .. @ 265
Worm Levant .. 1 65@1 75

Tinctures
MOODS. Coc ceess. @1 7
POGH sec cccecs @1 35

WTC css ceccs« @1 50
Asafoetida ....... @3 30
Belladonna ..... @1 80
Benzoin ........ @2 15
Benzoin Compo’d @3 00
BUCH oi ok sss @2 70

2
Cantharadies ... @3 60

4%
Red Venet’n ‘Amer. 2
Red Venet’n, Eng 2% 5
Vermillion, ‘Amer. 25@ 30

Whiting, bbl. ...... :
Witte “uo s
L. H. P. Prep. 2 90@3 10
Miscellaneous

Acetanalid ...... 75@ 80
BI kk occas 17@ 20
Alum, powdered and

ground ....... - 1@ 21
Bismuth, Subni-

BPOAUG: See iccus 4 00@4 10
Borax xtal or

powdered ...... 10@ 16
Cantharades po 2 00@6 50
Calomiel . 002... 2 40@2 50
Capsicum ........ 38@ 45
Carmine ....... 6 560@7 00
Cassia Buds ..... }0@ 60
CIOVGS oe cesscees 77@ 8

Chalk Prepared ..12@ 15
Chalk Precipitated 12@ 15
Chloroform 65@ 72
Chloral Hydrate 1 80@2 00

Cocaine ...... 12 30@12 =
Cocoa Butter .... 60
Corks, list, less 40%
Copperas, bbls. .... :

eerees

Copperas, less .. :
Copperas, powd.
Corrosive Sublm 2 10

Cream Tartar . 79@ 85
Cuttlebone ..... 95@ 1 00
Dextrine ........ 16

1
Dover’s Powder 5 75@6 00
Emery, All Nos. 10 15
Em Powdered 8@ 10
Epsom Salts, bbls. @ 4%
Epsom Salts, less 5@ 10

WENROU a cli ccccces sc @4 00
Ergot, powdered Py =
Flake White ....

Formaldehyde, Ib. 210 30
Gelatine ...... 1 75@1 90
Glassware, full case 68%
Glassware, less 60%
Glauber Saits, bbl. @ 3
Glauber Salts less 4@ 8
Glue, Brown +2-.20@ 35
Glue, Brown Grd. = 30

 

Glue, White

Glue, White

Glycerine

Hops ......

Iodine ......

Iodoform ...... 6 59@6 74
Lead, Acetate ... 25@ 30
Lycopdium .... 2 25@3 60
POOOM cccaccccces 90
Mace, powdered 95@1 00
Menthol ..... “et 00@8 20
Morphine .... 15 45@16 00
Nux Vomica ..... @

Nux Vomica, pow. 28 365
Pepper black pow. 53 55
Pepper, white ..... 50
Pitch, 16

Saccharine ......
Salt Peter ........
Seidlitz Mixture bo és
Soap, green ...... 20@ 86
Soap mott castile sone 25
Soap, white castile

CASE a cesicccccc GSS OO
Soap, white castile

less, per bar...... @2 65
Soda Ash ....... 4%@ 10
eae Bicarbonate 3 *
Spirits Camphor +. @2 00
Sulphur, roll .... 4%@ 10
Sulphur, Subl. 4 9- “2a 16
Tamarinds ....... 23@ 3
Tartar Emetic 1 03@1 10
Turpentine, Ven. 50@6 00

Vanilla Ex, pure 1 50@3 00
Witch Hazel -.- 1 36
Zinc Sulphate .... 1

eemermeepanne

iP A att ame

Sao ACY Dla S

TN

 

 

 

   

MICHIGAN TRADESMAN

 

March 12, 1919

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing.
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time. and country merchants will have their orders filled
at market prices at date of purchase.

 

 

 

 

ADVANCED DECLINED
Cheese Calif. Lima Beans
Washing Powder
Rolled Oats
Ground Pepper
Bel-Car-Mo Nut Butter
oo. es Corn 12% CHEWING GUM
reti WEE poh os se wesccasss
i2 on. ihc, 2 dak box 89° Good ...:............ i: 2
6 om. gic, i dom. box 1 1) Paney ......02.0005.. 38 Hoa Ce
oe. 00e, 1 dom: boxe 286 ee ee eee a sete ses
French Peas Doublemint ............ 70
Monbadon (Natural) Pine Borate |; .- cases 70

AXLE GREASE
Mica, 25 lb. pail ...... 1 60

BAKED BEANS
No. 1, per doz. ........1 .
No. 2, per Goz. ....-- 20
No. 3, per doz. ......

BATH BRICK
Bnglish ....c.-ccceees 95
BLUING
Jennings’
Condensed Pearl Bluing
Small, 3 doz. box .... 2 55
Large, 2 doz. box .... 2 90

BREAKFAST FOODS

Cracked Wheat, 24-2 4 60
Cream of Wheat .... 7 50
Pillsbury’s Best Cer’l 2 560
Quaker Puffed Rice .. 4 35
Quaker Puffed Wheat 4 35
Quaker Brkfst Biscuit i 90
Quaker Corn Flakes .. 2 90
Ralston Purina ...... 4 00
Ralston Branzos ...... 2 20
Ralston Food, large .. 3 30
Ralston Food, small .. 2 30
Saxon Wheat Food .. 4 76
Shred Wheat Biscuit 4 50
Triscuit, 18 .....+-++--- 2 26

Kellogg’s Brands

Toasted Corn Flakes 4 20
Toasted Corn Flakes
Individual ......-- 2 00

Krumbles ...-...«ss«- 4 20
Krumbles, Indv. .... 2 00
Biscuit .....cceececees 3 00
Drinket .....-cscccee 3
Peanut Butter ...... 3 65
ea gc ss coos ees 3 60

BROOMS
Fancy Parlor, 25 lb. 9 00
Parlor, 5 String, 25 lb. 8 75
Standard Parlor, 23 lb. 8 50
Common, sme ope 8 .
Special, 23 Ib. .......-
Warahouns, 23 lb. .. 10 00

BRUSHES

Sorub

Solid Back, 8 in. .... 1 00
Solid Back, 11 in. ..-. eo

Pointed Ends .......-
Stove

Wo. 8 ..-scccsessseress 2 OP

No. sepecsccecessses & OP

No. |
Shoe

Mi: A 5. ccndces-eseces 3 OO

Bin DB occcacssessessse Ae

Bie! Bs cidaseccs-os0s oP

No. 4 ccccccrccccccces 90

BUTTER COLOR

Dandelion, 25c size .. 2 00
CANDLES
Paraffine, 6s ........ 17%
Paraffine, 128 ....... 18%
CANNED GOODS
Apples
3 Ib. Standards . 1 45

MO; 1D sees cseeee @5 00
Blackberries

2 eoee
Standard No. 10. . @10 50

wpeveseees

Baked
Red Kidney ....
Stri

Clams
Little Neck, 1 Ib. ......

Clam Boulllon

 

DOE GOR: vis ccsossens
Gooseberries
No. 2, WOW srsocsvese
BD. 2D sissies isco sen 7 7
miny
Standard .....csceces 1 26
Lobster
MEA, cca cs es seeks 2 10
Me AD, cee seisss ses 3 35
Pienic Flat .....:.2.. 3 76
Mackerel

Mustard, 1 lb. ....
Mustard, 2 Ib. ........ 2 80

Soused, 1% Ib. ....... 1 60
Soused, 2 ib, .....6... 2 76
Tomato, 1 1d, ....0.500
Tomato, 2 Ib, ..cccseee
Mushrooms
Buttons, %S ........ @30

Buttons, 1s ........-. @50
Hotels, 18 ........... @44

Oysters

Cove, 1 Ib.
Cove, 2 lb. ..

2 50@3 00
Pears In Syrup
No. 3 can pe rdz. 3 26@3 76

Peas
Marrowfat ..... 1 75@1 85
Barly June .... 1 oes 10
Early June siftd 2 16

Peaches
PID 65 cdcsscbsisncocs
No. 10 size can pie @6 00

Pineapple
Grated, No. 2 ......-. 2 85
Sliced No. 2 Extra .. 2 90
Pumpkin
OOK clisecscsescccs ss 1 50
BODCY scccescdesseses, 1 4D
IND. 20 ccbiccscssentoss © 90

Raspberries
No, 2, Black Syrup .. 3 00

No. 10, Black ....... iz bu

No. Z, Red Preserved

No. 10, Red, Water .. 12 50
Saimon

Warrens, 1 lb. Tall .. 3 65

Warrens, 1 Ib, Flat .. 3 75

Red Alaska .......... 2 8b

Med. Red Alaska .... 2 6U

Pink Alaska ........ 2 20
Sardines

Domestic %s ....... 76

Domestic, %
Domestic, % Mustard 6 80
Norwegian, \s ....
Portuguese, %s .... 30@35

Sauer Kraut

No. 3, cans

No. 10, cans ...
Shrimps

Dunbar, 18 dos. ...... 1 8

Dunbar, 1%s doz, .... 8 40

we eeeesecsve

Succotash
PAIS cos cbiccschcacss
CRO oc icc cesses cee sss
POGCy : oes cétessaccece
Strawberries
Standard .....sse000-. 2 50
BPANCY. ..ccasccccecsenn 2D

Tomatoes

 

%s, 4 doz. in case ....
14s, 4 doz. in case ....
ls, 4 doz. in case.......

CATSUP
Van Camp’s, % pints 1 80
Van Camp’s pints .... 2 70

CHEESE
Peerless .......-. @32
PRR ee cai @ 28
Leiden ......... @
Limburger ...... @

JUICY Bruit .cccccoccsce 20
Sterling Gum Pep. .... 76
Spearmint, Wrigleys .. 70
SUCKIOS: .cckccsscecccss 10
CMD. cuccunicucassnacse: 10

CHOCOLATE

Walter Baker & Co.
German’s Sweet
Premium ......... ioe
CRTBORB  .iccccccce i
Walter M. Lowney Co.
Premium, \s ........ -. 86
Premium, %s ......... 85

CIGARS
Johnson Cigar Co. Brands
Dutch Masters Club
Dutch Masters Bang.
Dutch Masters Inv.
Dutch Masters Pan.
Dutch Master Grande
Dutch Master Special

 

Dutch Master Lond
El Portana ........ .
Gee JAY ..cisseses ~

Dutch Masters Six” .
Dutch Masters Hand
Made ..... seceee
Dutch Masters “Baby
Grand

eee eereeesee

ey

Dutch Masters.
Seconds ..... ccues
Exemplar .....e-s06.

Peter Dornbos Brands
Dornbos Single Bndr. 48 00
Dornbos Perfecto .. 42 60

Van Dam, fc ...... . 87 50
Van Dam, 6c .,....;5. 43 50
Von 2am, 10 ..... 25% 50 00
Van Dam, 10c ...... 70 00
Worden Grocer Co. Brands
Boston Straight .... 44 50
Trans Michigan .... 45 00
Court Royal ......:5 50 00
Hemmeter’s Cham-

DIO sce ssc e sos cs 48 00
APOGINNS ocak 47 00
COURIER 2S ges _ 00
La Qualatincia ...... 3 00
Worden’s Hand Made a 50
Bho A ok peeks c cna 45 00
Royal Major ........ 47 00
La Valla Rosa ...... 83 00
La Valla Rosa, Kids 47 00

Valla Grande 9
Kuppenheimer, No. 2 45 00
First National ...... 33 00
CLOTHES LINE
er doz.
No. 40 Twisted Cotton 2 00
. 50 Twisted Cotton 2 50
. 60 Twisted Cotton 8 00
. 80 Twisted Cotton 8 25
. 50 Braided Cotton 2 50
. 60 Braided Cotton 3 00
. 80 Braided Cotton 3 50
. 50 Sash Cord 40

0 ee 1 7
ae Sele. ..5.s0. Oe
. 60 Sisal ........-. 1 85

Galvanized Wire

_ 20, each 100ft. long 1 90

0. 19, each 100ft. long 2 16
Neo. 20, each 100ft. long 1 00
No. 19, each 100ft. long 2 10

COCOA

TOMEI Soc s i cbccccscscs BO
Bunte, 10c size ........ 88
Bunte, % Ib. ......... 2 20
Bunte, 1 Ib. ......... 400
Cleveland ........se00. 41
Colonial, 43 ...cccseses 85
Colonial, %8 .scccseeses 33

DDB ccccccvecccceccence 48
Hershey’S Y%S ..cccceeee 32
Hershey's 468 ..-sseeee. 30
PIUVIOE coos anconsacesac EC
Lowney, YS ......eeee0. 38
Lowney, %8 ...0+.
Lowney, %s .....
Lowney, 5 lb. cans
Van Houten, %s ...
Van Houten, \%s ....... 18
Van Houten, %s....
Van Houten, ls ........ 65
WAR-TM  cepecesccsescs 26
WRB ooo esos os aescs ae
Wilbur, %s ......... se ae
WEBUT, WB ssccsccccecs BO

   
  
 

COCOANUT

16g. 5 Ib. CORO .5s cscs 38
148, 5 Ib, CABO .oececces 87
466, 16 ID. CASO 2.25665 -
44a, 15 1b. CABG ......<.
4s & %s, 15 Ib. case 3634
6 and i2e pallies ......
WOU, ORO: iss sec ceeecs 7
Bulk, DOPTOIS (; 2 + ns snes 25

70 8c pkgs., per case 5 25
70 4 oz. pkgs., per case 5 25
Bakers Canned, doz. 1 20

COFFEES ROASTED
Rio

 

OTIION  o5 55s os oan oes 24
RAE 6 i san cetadaseseses 25
CROIES oo nba ce ecco ces 26
WOROS is ie Ss veh sn at os 27
Santos
OOOH 6 ices oes es cs 27
Woo ss oc sto es 28
OUONG ooo ese asses 29
ME oe a oie c 30
POROEEY 5. v5 ose soe R Gs 29
Maracaibo
a Se ae ees 34
CRIED so ies soa tees o's 36
Mexican
CR oid oe ok sk duane 34
MOOV 35 Gere es sateen 36
Guatemala
SORAS dish ns es oc wees 34
POMCy face hs eu bare enes 37
Java
Private Growth .
NTL be ae ees ea arenas
POROUS 5 os vcs ce ence es
San Salvador
CIGO0 otis ce oes oe a ses 34
Mocha
MROFE: TCO oi sces sce s ts 55
tone Bean 3.3. .e sss 55
Bogota
POON cca. cacekeeeeee
BOMCY 6, ices sadness 39

Package Coffee

New York _—
Arbuckle

McLaughlin’s XXXX
McLaughlin’s XxXxXX
package coffee is sold to
retailers only, Mail all or-
ders direct to W. F. Me-
Laughlin & Co., Chicago.

Extracts
Holland, % gross bxs. 1 30
Felix, % gross 1
Hummel’s foil,
Hummel’s tin,

% gro. 85
% gro. 1 43

CONDENSED MILK

Carnation, Tau ...... 6 25
Carnation, Baby ..... 5 80
Wt EE 6 ie eee vei b 35
SOL TAR hos 6s sake es 30
Van <aimp, Tau ..... 6 25
Van Camp, Baby .... 4 30
MILK COMPOUND
Hebe, Tall, 6 doz. ....6 10
Hebe, Baby, 8 doz. .. 6 00
CONFECTIONERY
Stick Candy Pails
TTOVONOUNG: ass vo0 5s os 26
Standard ..........
_ Cases
JUMBO 2.000550 ae aaa
Mixed Candy
‘ails
TAPOMED (655 154s55sk ove 5
Cut Dal occcccssesces 26
SSPOCRTS acc cccnsees os ae
Kindergarten ........ 29
Leader ........ Stent - 26
DOVGIS ih iccsec'ss> See
Premio Creams ...... 35
ROFL sc casces Meceenes” Oe
ec ceawcdeeessans Oe
Dede AD. cee haesesseuss @e
Speciaities

Pa
Auto Kisses (baskets) 28
Bonnie Butter Bites .. 32
Butter Cream Corn .. 32
Caramel Bon Bons .. 32
Caramel Croquettes .. 30
Cocoanut Waffles .... 28
CE ON on aes e's 30
Fudge, Wainut
Fudge, Choc. Peanut 30
Champion Gum Drops 25
Raspberry Gum Drops 25
Iced Orange Jellies .. 27

Italian Bon Bons .... 27
AA Licorice Drops

& 1b. boxe: 2.3. ioas SoaD
Lozenges, Pep. ...... 0
Lozenges, Pink ...... 30
MONCNUS os 5 os 27

——— Kisses, 10 a
Nut Butter Putts... 28

Chocolates
Assorted Choc.
Amazon Caramels .... 32
COURINOION coc cscccsces 31
Choc. Chips, Eureka 35
Klondike Chocolates 35
NAUOOE 4.065 s hss es o> 5
Nibble Sticks, box ..
Nut Wafers
Ocoro Choc. Caramels 34

Pails
32

seeees

Peanut Clusters ...... 38
uintette: occ ewe cceccs 32
MONE 4 5 ei 30
Pop Corn Goods
Cracker-Jack Prize .. 6 60
Checkers Prize ...... 5 60
Cough Drops
Boxes
Putnam Menthol .... 1 60

Smith Bros. ......-.. 1 50

COOKING COMPOUNDS
Crisco

36 1 lb. cans ........ 10 25

24 1% lb. cans ...... 10 26

6 6 lb. cans ......... 10 25

4 9 Ib. cans ......... 10 2%

Mazola

54% oz. bottles, 2 doz. 2 rd
Pints, tin, 2 doz. .... 8 0

Quarts, tin, 1 doz. .... 7 50
¥% gal. tins, 1 doz. .. 14 25
Gal. tins, 4% doz. .... 13 80
5 Gal. tins, 1-6 doz. 19 60

CREAM TARTAR
Barrels or Drums
Boxes

DRIED FRUITS

seoes

So eeedse seas esee 86

Applies
Evap’ed, Choice,

blk @17
Evap’d Fancy bik.. @
Apricots
COMSOTRID 5 inp aden coe @22
ron
California ...ccccsece - @36
Currants
Imported, 1 lb. pkg. ..
Imported, bulk ..... ane
Peaches

Muirs—Choice, 25 lb. ..19
Muirs—Fancy, 25 lb. .
Fancy, 48 11 oz. pkgs. "6 60

Peel
Lemon, American ...... 30
Orange, American .... 32

Raisins
Cluster, 20 cartons ...
Loose Muscatels, 4 Cr.
Loose Muscatels, 3 Cr. 11
L. M. Seeded 1 Ib. 18@138%

California Prunes

90-100 25 lb. boxes ..@12
80- 90 25 lb. boxes .. _

70- 80 25 lb. boxes ..@15%
60- 70 25 lb. boxes ..@16%
50- 60 25 lb. boxes ..@17%
40- 50 25 lb. boxes ..

30- 40 25 lb. boxes ..@19%
FARINACEOUS SOODS
Beans
California Limas .:.. 10
Med. Hand Picked .. 9

Brown, Holland ......
Farina

25 1 lb. packages .... 2 65

Bulk, per 100 Ibs. ....

Original Holland Rusk
Packed 12 rolls to container
3 containers (36) rolls 4 32

Hominy
Pearl, 100 lb. sack .... 6%
Maca

Domestic, 10 ib Sux eed 20
Domestic, broken bbls. 8%

Skinner’s 24s, case 1 37%
Pearl Bartley
GRUEE oi. eke dices se 4 65

Portage ....... bedesss ‘
Peas
Green, Wisconsin, Ib. 9%
PA I ose cs sae ass 93%
go
Hast India ............ 15
German, sacks ........ 16

German, broken pkg.

Taploca
Flake, 1v0 lb. sacks .. 16

Pearl, 100 lb. sacks .. 16%
Minute, Substitute, 8
O8.,: 8 GOB. sissaes - 3 55

FISHING TACKLE
Cotton Lines
No. 2, 15 f66t ..c.s0ces 10
No. 3, 15 feet
No. 4, 15 feet .....
No. 5, 15 feet
No. 6, 15 feet

Linen Lines
Small, per 100 feet .... 50
Medium, per 100 feet .. 65
Large, per 100 feet .... 66
Floats
No. 1%, per dozen .... 18
No. 2, per dozen ...... 15
No. 3, per dozen ...... 20

2

 

Hooks—Kirby
ze 1-12, per 100 ......
Size 1-0, per 100 .......
Size 2-0, per 100
Size 3-0, per 100 .
Size 4-0, per 1060 ....... 14
Size 5-0, per 100 ..
Sinkers
Na, 1, Der BrOee ....-. 60
No. 2, per gross ...... 60
No. 3, per gross ..... - 65
No. 4, per gross ..... »
No. 56, per gross ...... 80
No. 6, per gross ...... 90
No. 7, per gross ..... 1 25
No. 8 per gross ..... 1 65
No. 9, per gross ..... 2 40

FLAVORING EXTRACTS
Jennings D ee

7 Dram 16 Cent ...... 1 25
14% Ounce 20 Cent
2 Ounce, 35 Cent .... 2 70
2% Ounce 35 Cent .. 2 85
2% Ounce 45 Cent .. 3 10
4 Ounce 55 Cent .... 8 20
8 Ounce 90 Cent .... 8 50
7 Dram Assorted .... 1 25
14% Ounce Assorted .. 2 00

Moore’s D U Brand

Per Doz.
1 oz. Vanilla 15 Cent 1 25
1% oz. Vanilla 25 Cent 2 00
3 oz. Vanilla 35 Cent 3 00
1 oz. Lemon 15 Cent 1 25
1% oz. Lemon 25 Cent 2 00
3 oz. Lemon 35 Cent 3 00

FLOUR AND FEED

Valley City Milling au
Jay White ic nse cons
Rowena Rye, Ws ..
Graham 25 lb. per cwt. 5 10
Rowena Bolted Meal,

25 lbs., per cwt. ....
Golden tiranuinead Meal,
25 lbs., per cwt.
Rowena Pancake 5 Ib.
DOr CWO ocak ois
Rowena Buckwheat
Compoun
Rowena Corn Flour,

Watson a. ~ a Milling

0.
New Perfection %s .. 12 25

Worden Grocer Co.
Quaker, %s cloth .. None
Quaker, \%s cloth .. None
Quaker, %s cloth .. None
Quaker, %s paper .. None
Quaker, s paper .. None

Kansas Hard Wheat
Worden Grocer Co.

‘O«
American Eagle, %s 12 45
American Eagle, 4s 10 90
American Eagle, %s 10 95

Spring Wheat
Worden a Co,
1

100%.
4s Fey Pat 10 91

Wingold,

Wingold, %4s paper 10 81
Wingold, %s cloth 10 86
Meal
OEE Sais ae
Golden Granulated me

Wheat
TOE os oe cseeks cusses
VIGO os os os a slam a sees
Oats
Michigan carlots ...
Less than carlots ...
Corn
CMPIBES 2 ices sss os es
Less than carlots ...
Hay
ACARI OLA iy 5 sc wos es 5b
Less than carlots ...
Feed
Street Car Feed ..
No. 1 Corn & Oat Fa
Cracked Corn .......
Coarse Corn Meal
FRUIT JARS
Mason, pts., per gro. 7 60
Mason, ats., per gro. 8 00

Mason, % gal. per gr. 10 35
Mason, can tops, gro. 2 80

GELATINE
Cox’s, 1 doz. large ... 1 46
Cox’s, 1 doz. small .. 90
Knox’s Sparkling, doz. 1 96
Knox’s Acidu’d dos. .. 3 00
Minute, 1 doz, 5
Minute, 3 doz. ...... .s

Plymouth Rock, Phos. 1 55
Plymouth Rock, Plain 1 6@
Waukesha ....c.ccceee

HERBS
Os ees cach aeeeuceeuc un
FIORE 65 oss dcrcncesercex. om
Laurel VOB .c.cceees 20
Senna Leaves ....+.c..

 

 

 

91
81
86

 

 

 

March 12, 1919

HIDES AND PELTs
Hides

Gréen, No, 4) oo. 15
Creen, No, 3 2. 14
Cred, ING. Ai. 18
(ured, Nase ol feos: 17
Calfskin, green, No. 1 30
Calfskin, green, No. 2 28%
Calfskin, cured, No. 1 32
Calfskin, cured, No. : 30%
ores, NG. Fs 6 00
Horse, No. 2 ....: 5. 5 00
OA Wool 2. 75@2 00
Lambs ...,..... 1 90@2 00
Shearlings ...., 1 00@2 00
: Tallow
sige Maas ey can we @ 07
2 chasers oy 06
me, 2 ee Soe
Woel
Unwashed, med. .... @35
Unwashed, fine .... @30

HONEY
A. G. Woodman’s Brand.
7 oZ., per doz. .

16° oz., per dos. ...... 4 80
HORSE RADISH
Per Gee 90
JELLY

10lb. Kanakin, per pail 1 40

30lb. pails, per pail .. 2 50
JELLY GLASSES
8 oz. taued in bbis.,
per Gen 40

MAPLEINE

2 oz. bottles, per doz. 3 00
1 oz. bottles, per doz. 1 75
16 oz. bottles, per dz. 16 50
32 02. bottles, per dz. 30 00

MINCE MEAT
Per COAG. 6.s.0.6.... 44365

MOLASSES

New Orleans
Fancy pers Kettle .... 68
CHOICE Sooke 58
O00! es ee
Stock

Half barrels 5c extra
Red Hen, No. 2
Red Hen, No. 2% .:..
Red Hen, No. 5 ....
Red Hen, INO. 10...
Uncle ben, Wo, 2. 25.
Uncle Ben, NO. 244 ..
Uncle Ben, No. 5 ....
Uncle Ben, INO, 105°:
Ginger Cake, Nov 2 \.:
Ginger Cake, No. 21%
Ginger Cake, No. 5 ..

CO wm CO Co CO Ge Do GO Co GO bo
bn
or

On & iz Open Kettle,
NO: 2402040 5 60
MUSTARD
% 1b. 6 db, bot. 2..... $0

NUTS—Whole

Almonds, Terragona 30
Brazils, large washed
Nancy: Mixed: (2.0... ;:
Filberts, Barcelona 22
Peanuts. Virginia .... 12
Peanuts, Virginia,

moasted 2... sa... 14
Peanuts, Spanish 12%

Walnuts California 36@ 37

 

Walnuts. French .....;
Shelied
AIMONGB 2443s cs ek. 55
Peanuts, Spanish,
20 1D. DOR ees. 15%
Peanuts, Spanish,
100° 18.) Dbbie oi 3. 15
Peanuts, Spanish,
200 Ib. bbl.
POCAME Coe eee
Walnuts cert L,
OLIVES
Bulk, 1 gal. kegs .. @1 60
Bulk, 2 gal. kegs .. @1 35
Bulk, 5 gal. kegs .. @1 30
Stufled, 5 02. .ii5 03. 1 25
Stuffed, 14 0%. ....... 3 00

Pitted (not stuffed)

BOB ts cigs ee aus 3 00
ee 8 OF.) 2D
DGACH, 320 O85 ois. & 2 00
Lunch, 16 02. v.02. 0.3. 25
Queen, Mammoth, 19

OR. Gest hee cee 5 50

Queen, Mammoth, 28

OB es ube sees cat
Olive Chow, 2 doz. cs.

DOr ROR cea ks 2 50

PETROLEUM PRODUCTS
Iron ats

Pertection  .5...saccks

Red Crown Gasoline 23. 1

Gas Machine Gasoline 44.2

v. & P. Naphtha_ 23.7

Capitol Cylinder, Iron

Re pte ay bee eee 9.8
Atlantic Red Engine,
FPOW BOIS. se: 4.8
Winter Black, Iron .
MB. esos bn eee es ;
Polarine, Iron Bbls.... 44.8

PICKLES
Medium
Barrels, 1,200 count 12 00
Half bblis., 600 count 6 50
5 gallon kegs ........ 2 60
Small
TAPCO ee, cbr scans 14 00
SAR “DALTONS 6 oka ins ds 50
5 gallon kegs ....... 2 80
Gherkins
Barrels ...... eee 00
Half barrels eivaeaae 13 00
5 gallon kegs ........ 4 50
Sweet Small
RMS TOUS goes cas xo 8 00
5 gallon kegs ....... 5 00
Piel .GRETOI . 0.65... 14 50

PIPES
Clay, No. 216, per box
Clay, T. D. full count
Cob, 3 doz. in box .. 1 25

PLAYING CARDS
No. 90 Steamboat .... 2 25
No. 808, Bicycle .... 8 50
Pennant 3

POTASH
Babbitt’s, 2 doz. ...... 2 75

PROVISICNS
Barreled Pork
Clear Back ,. 52 00@53 00
Short Cut Clr 44 00@45
gag Clear 55 00@56 00

48 00

oe
o

ee ee

Cer POmny 5 cess oe

ait Me
81 0

Dry §$ ats
S P Bellies .. 0@32 00

Lard
Pure in tierces .. 29@30
Compound Lard 24 @24%

80 Ib tubs ...advance %
60 lb. tubs ...advance %
50 lb. tubs ...advance 4%
20 lb. pails ...advance %
10 Ib. pails ...advance %
5 lb. pails ...advance 1

3 Ib. pails ...advance 1

Smoked Meats
Hams, 14-16 lb. 85 @86
Hams, 16-18 ib. 34144@35
Hams, 18-20 Ib. 838 @84
Ham, dried beef

SOtR Lo , 37 @38
California Hams 25 @26
Picnic Botled

FAOIAS os cee ien 35 @40
Boiled Hams .. 51 @52
Minced Hams .. 22 @23
TIBOON © es a bok 39 @52

Sausages
POI oo oe ae as 18
BVOR cs ice acs oes 12
SVSNKIOMG oe ce es 19

OF 26, 14@15
WOR ei so. where es 11
TOMMUS esc vic, 11
Headcheese .......... 14

Beef
Boneless ..... 25 00@27 00
Rump, new .. 30 0@31 00
Pig’s Feet
OMB Lo ee eee 176
% bblis., 40 Ibs 3 40
DOR Se. eee: 9 00
PDO ee 16 900
Tripe
Wits. $5 Ibe. 2.3. inian. 96
% bhis., 40 Ibs. ...... 1 60
% bbis.,. 80 Ibs. 3 00
Casings
Hogs, per We). ois 50@55
Reef, round set .... 19@20
Reef, middles, set .. 45@55
SHOOR ES eee 1 15@1 35

Uncolored Oleomargarine
Solid “Dairy =. 23; 82
Country Rolls ....... 30@31

Canned Meats
Corned Beef, 2 Jb. .. & 60

Corned Beef, 1 Ib. .. 4 70
Roast Beef, 2 ib. .... 6 60
Roast Beef, 1 Ib. .... 4 70
Potted Meat, Ham :

Flavor, 48 ..:6.4.5 SE
Potted Meat, Ham

Wiavor, 6 ... 6.05.0. 90
Deviled Meat, Ham

PIAVON, WS . occ. c ees 55

Ys

Deviled. "Meat, Ham
Flavor, %s ........ 1 00

Deviled Tongue, %s .. 1 &0

Deviled Tongue, %s .. 3 10
RICE

WANCy on cn eeke

Blue Rose ....... “9% @10%

BrOKen 40. 66k 65 Sey

ROLLED OATS

Monarch. bbls: ...... tO

Rolled Avena, bbls. 8 00

Steel Cut, 100 Ib. sks. 5 90

Monarch. 100 Ib. sks. 4 25

Quaker, 18 Regular .. 1 85

Quaker, 20 Family .. 5 20

MICHIGAN TRADESMAN

SALAD DRESSING

Columbia, % pint .... 2 26
Columbia, 1 pint 4 00
Durkee’s large 1 doz, 5 25
Durkee’s med., 2 doz. 5 80
Durkee’s Picnic, 2 doz. 2 75
Snider’s, large 1 doz. 2 40
Snider's, small, 2 doz. 1 46
SALERATUS

Packed 60 Ibs. in box.
Arm and Hammer .. 8 25

Wyandotte, 100 %s .. 3 00

SAL SODA
Granulated, bbls. .... 1 95
Granulated, 100 Ibs. cs. 2 10
Granulated, 363 pkgs. 2 25

SALT
Solar Rock
SG 3D. SRORS: ook cc Suave Oa
Common
Granulated. Fine .... 210
Medium, Fine ........ 2 20
SALT Fish
Ceo
Large, whole ..... @165%
Small, whole ...... @15
Strips or bricks .. 20@238
Pouses® 9 ..556- Sevens @14

Holiand Herring
Standards. bbls. ....
PMs oi eaees ace
Standard, kegs ......
. Me. RGSS ... .csess

Herring
Full Fat Herring, 850

to 400 count ......
Spiced, 8 Ib. pails ..... 95
Trout
iro; 2, 300 Me: oo. S
Ie: 30 40 IDR: so cee
INO, 25 20 YOR. ose sence
INOe Ay 8 IDB, evens seers
Ma 1
Mess, 100 Ibs. ...... 25 00
Mess, 50 Ibs. ........ 18 25
WEOGS, 10: IDS. 6 oe ease 2 95
Mens, Re. os. 8. 2 30
wo. 3, 300 Tbe: 22.1% 24 00
wo. 1; 50 Tha. <3: 2: 12 75
No, 1, 10 ibe: . 2. n.s. 2 80

Lake en
OTR es eck s

SEEDS

BIMBO ils e cis ieee 45
Canary, Smyrna ...... a
COPAWEHY oe ces cae wee
Cardomon, Malabar 1 20
COLOE Yee as os vas
Hemp, Russian ...... 12
Mixed Bird ........;. 12%
Mustard, white ...... 40

DPDY cocseccccscces 80
FORYME o ives cece cetetke 16

SHOE BLACKING
Handy Box, large 3 dz. 8 80
Handy Box, small .. 25
Bixby’s Royal Polish 1 20
Miller’s Crown Polish 90

SNUFF
Swedish Rapee, 10c 8 for 64
Swedish Rapee, 1 Ib. gis 60
Norkoping, 106c, for ..64
Norkoping, 1 Ib. glass .. 60
Copenhagen, 10c, 8 for 64
Copenhagen, 1 Ib. glass 60

SOAP :
James S. Kirk & Company
American Family, 100 6 00
Jap Rose, 50 cakes .. 4 00
White Flake, 100 . & 40

Lautz Bros. & Co.

Acme, 100 cakes .... 5 50
Big Master 100 blocks 6 50
Ce ee creeks cas 5 00
Queen White ........ 6 00
Oak Leaf ........2. 5 50

Queen Anne
Proctor & Gamble ar

TIONOR ose eek ae eee oe 50
PVE. GOP ie cv be ve 6 50
Teory; 10 om) 23 2..5<: 10 80
tA ee ee 5 20

Swift & Company
Swift’s Pride, 100, 8 oz. 5 50
White Laundry, 100 8

OS even ences cues 5 65
Wook 24 bars, 6 og. .. 1 66
Wool. 100 bars, 6 oz.
Wool. 100 bars, 10 oz. §
Classic, 100 bars, 8 oz. 5 25

Tradesman Company
Black Hawk, one box 2 75
Black Hawk, five bxs 8 70
Black Hawk, ten bxs 3 65

Box contains 72 cakes, It
is a most remarkable dirt
and grease remover, with-
out injury to the skin:

Scouring Powders
Sapolio, gross lots ....9 50
Sapolio. half gro. lots 4 85
Sapolio. single boxes 2 40
Sapolio, hand ........ 2 40
Queen Anne, 30 cans 1 80
Queen Anne, 60 cans 3 60
Snow Maid. 30 cans .. 1 80
Snow Maid, 60 cans .. 3 60

Washing Powders

Snow Boy, 100 pkgs. .. 5 65

Snow Boy, 60 pkg. 14oz 3 55

Snow Boy, 24 pkgs. .. 4 75

Snow Boy, 20 pkgs. .. 5 15
Soap Powders

Johnson’s Fine, ve 2 6 7
Johnson’s XXX 100 .. 8 75
Rub-No-More 5
Nine O'Clock 4
Lautz Naphtha, 60s .. 3 45
ere oe Soap penaer.
DHSS ee.

Oak Lest Soap ene

S00 RSE Co
Queen Anne Soap Pow-

Ger,-60: Gkes
~ oC Cleanser,

Geo ay va ows 4 00
SODA
Bi Carb, Kegs ...... 8%
SPICES
Whole Spices
Allspice, Jamaica .. @12
Allspice, lg. Garden @11
Cloves, Zanzibar @55
Cassia, Canton @20
Cassia, be pke. doz. @35
Ginger, African .... @15
Ginger, Cochin .... ee
Mace, Penang ...... 90
Mixed, No. 1 ...... @17
Mixed, No. 2 ....... @1e
Mixed, 5c pkgs. dz. @48
Nutmegs, 70-8 .... @50
Nutmeges. 105-110. @4s
Pepper, Black ...... @32
Pepper, White ..... @40
Pepper, Cayenne @22

Paprika, Hungarian

Pure Ground In Bulk

Allspice, Jamaica .. @16
Cloves, Zanzibar @68
Cassia, Canton - @32
Ginger, African .... @25
Mace, Penang ..... @1 66
Nutmegs .......... @45
Pepper, Black ..... @35
Pepper, White ..... rh

Pepper, Cayenne .. @30
Paprika, Hungarian @46

rene
Kingsford, 40 Ibs. .. $%
Muzzy, 48 lb. pkes. 8%
Kingsford
Silver Gloss, 46 1b.
Gloss
Argo, 48 Bc pkgs. ....

Silver Gloss, 16 8lbs. .
Silver Gloss, 12 6ibs. .

«. BY

- 9%

Murzy
48 1lb. packages ...... 9%

16 Sib. packages ...... 9%
12 6Ib. packages ...... 9%
50 Ib. boxes .......... 6%
SYRUPS
Corn
BAIPels. oe ee, 75
Half barrels .......... 81

Blue oe No. 1%,

D MOS ee ce ec, 2 85
Blue: are, No. 2, 2 * 3 45
Blue Karo, No. 2%, 2

COR oo oe 4 35

Blue Karo, No. 5, 1 dz. 4 30
Blue Karo, No. 16, hm

CAR ee eu a 4 05
Re@ ase, No. 1%, 2
OOM eer eg 3 00
Red Karo, No. 2, 2 dz. 3 80
Red Karo, No. 2% 2dz. 4 65
Red Karo, No. 5, 1 dz. 4 50
Red Karo, No. 10 %
QOS eee ee as 4 25
Pure Cane
Fair wee eeeesresoeescese
COOG: cas Vices bccwse ses
NG EGR Os ee eS
TABLE SAUCES
Halford, large ........ 3 75
Halford, small ...... 2 26
TEA :
Uncolored Japan
MeGiner oe. 384@38
CROGG oo ie cee ee cc 35@38
BONOW Cec ecw le vcls 45@55
Basket-Fired Med’m
Basket-Fired Choice
Basket-Fired Fancy
No. t Nibbs. ci. 3... @45
Siftings, bulk ....... @23
Siftings, 1 lb. pkgs. @25
Gunpowder
Moyune, Medium 35@40
Moyune, Choice . 40@45
Young Hyson
Choise | oops css 35@40
ney ees ee 50@60

2 4
- 9%

Oolon
Formosa, Medium .. 40@45
Formosa, Choice 45@50
Formosa, Fancy 55@75

English Breakfast

Congou, Medium 40@45

Congou, Choice 45@50

Congou, Fancy .... 50@60

Congou, Ex. Fancy 60@80
Ceylon

Pekoe, Medium ee. 40@45

Dr. Pekoe, Choice .. 45@48

Flowery 0. P. Fancy 55@60

TWINE
Cotton, 3 ply cone .... 60
Cotton, 3 ply balls .... 55
Fromn, © Biv vada 25
VINEGAR

White Wine, 40 grain 20
White Wine, 80 grain 25%
White Wine 100 grain 28

Oakland Vinegar & Pickle
Co.’s Brands
Oakland apple cider .. 35
Blue Ribbon Corn .... 25
Oakland white picklg 20
Packages no charge.

WICKING
Wo. 0, per mross . oo... 60
No. 3, per erodes... cL 70
No, 2, per gross ...... 1 00
No. 3, per gross ...... 1 75
WOODENWARE
Baskets
Bushels, wide band,
wire handles ....... 2 15
Bushels, wide band,
wood handles ...... 25
Market, drop handle .. 85
Market, single handle 90
Soin. lares ........ 8 00
Splint, medium ...... 7 25
Splint, erpell. «.....%. 6 75

Butter Plates

Wire End
% Ib., 250 in crate .... 55
tT 1b., 260 tn: crate .....
2 Ib.; 266 in erate ...... 75
3 Ib., 250 in crate ...... 90
5 Ib., 250 in crate .... 1 26
Churns
Barrel, 5 gal., each .. 2 40
Barrel, 10 gal. each .. 2 55

Clothes Pins
Round Head

4% inch, 5 gross .... 1 50
Cartons, 20-36s, box.. 1 70
Egg Crates and Fillers
fiumpty Dumpty, 12 dz. 24
No. 1 complete ........ 50
No. 2 complete ........ 40
Case, medium, 12 sets 1 80
Faucets
Cork lined, 3 in. ....... 70
Cork lined, 9 in. ...... 80
Cork lined, 10 in. ...... 90
Mop Sticks

Trojan spring
Eclipse patent spring 1 60
No. 1 common Ee

No. 2, pat. brush hold : 60

Teeal, NO, Fock scuse 60
120z. cotton mop heads 3 10
Palis
10 qt. Galvanized 4 00
12 qt. Galvanized .... 4 50
14 qt. Galvanized .... 5 00
PIES se eee ee 9 75
Toothpicks
TOORD iio ck cata cuceaee 86
Traps

Mouse, wood, 4 holes .. 60
Mouse, wood, 6 holes .. 70
Mouse, tin, 5 holes ....

Rat, WO0d oo cccccpeccscs 40
ReGt, SDPIN@ 6 cc. ccs - 1%
Mal Bibreé ec: sce 42 00
ING, 2 Bieta 6. 38 00
INO BIDEO ioc e ce 33 00
Large Galvanized ... 15 00
Medium Galvanized 18 00
Small Galvanized ... 11 50
Washboards
Banner Globe ........ 5 25
Brass, Single ...... cee
Glass, Single ........ 6 00
Double Peerless ..... 775
Single Peerless ...... 6 75
Northern Queen 6 25
Good Enough ........ 6 25
Universal 270 cick. os 6 25
Window Cleaners
RG ke cen g eceences xe 1 65
FAS soos vc pean se. 1 85
NO TR oe cewe cccues es 2 30
Wood Bowls
13 in. Butter ........ 1 90
10 te, Butter: 2.2 c..3. 7 00
17 in. Butter ....... 8 00
19 in. Butter ...... --11 00

WRAPPING PAPER
Fibre, Manila, white .. 6%
Fibre, Manila, colored
ING. 2 BWR occ sess 8
Butchers’ Manila .... 7
Pee i ci cuscuis 12
Wax Butter, short es nt 20
Parchm’'t Butter, rolls 22

YEAST CAKE

Magic, 8 doz. ........ 16
Sunlight, 3 doz. ...... 1 00
Sunlight, 14% doz. .... 60
Yeast Foam, 3 doz. .. 1 15

Yeast Foam, 1% dox. 85

YEAST—COMPRESSED
Fleischman, per doz. .. 24

 

SPECIAL
Price Current

 

AXLE GREASE

 

25 Ib. -18 80

KITCHEN
KLENZER

pails, per doz. .

fp tne. urs h\)
4 sco as )
y RUBS: posh k

 

80 can cases, $4 per case

PEANUT BUTTER

 

Be!l-Car-Mo Brand

 

6 oz. 1 doz. in case ..
12 oz. 1 doz. in case ..
ae totb. Meus oe 5 00
tam the pale: 222s: 4 50
5 Ib. pails, 6 in crate 5 00
BO Te ets oo ac, 17
BOE. DEMS o.oo. s ls 16%
Se SP. Pale oe fe. 15%
oo db: tins 23.35... S.. 15
SALT
Morton’s gait
ata Ld

Per case, 24 2 Ibs. .... 1 80
Five case lots ...... 1 70

 

 

 

 

 

 

MICHIGAN TRADESMAN

March 12, 1919

 

THE BUYING IMPULSE.

 

It Can Be Cultivated By the Mer-

chant.
It seems to be an accepted fact
with those who have made a pro-

found study of the psychology of ad-
vertising, that there are about four
months in the year when the buying
impulse is stronger in human beings
than at other seasons.

We do not have to think very long
to be convinced that certain impulses
do have times when they are stronger
than others—there are more weddings
in June than in any other month, so-
cial festivities are at their height be-
tween Christmas and Easter, and the
longing for fresh, wind-swept, open
spaces, when green things bud and
flowers blossom. We can easily de-
tect a reason to account for these im-
pulses, and it is these very reasons
which go to make them constant or
recurrent each year.

That the strongest buying impulse
should be concentrated into a four-
month period is probably due to sev-
eral contributory factors. As a rule
we do not have crisp, snappy weather,
clear and invigorating, until Decem-
ber. The atmosphere itself tends to
give pep and to make people more
active and ready to make special ef-
forts. The Christmas season gives
excuse for the using of this stimulus,
and all the world who can find an
excuse for so doing, and the cash with
which to do so, goes forth and buys,
and buys, and buys. Whether wisely
or unwisely, depends largely upon the
individual power of discrimination as
to true values. Then, too, what is
worthy in the eyes of one is unworthy
in the eyes of another, which when
all is said and done, is fortunate, for
it makes a market for all classes of
goods, affording occupation to thous-
ands of people in the manufacture,
distribution and sale.

Following the Christmas season, we
naturally expect a brief lull. We have
accounted for this on the score that
most people have gone the limit in
their purchases, and must allow their
finances a temporary period for re-
cuperation.

However, this lull is not as real or
as marked as might be expected. Peo-
ple have surged through different
stores and places of business in large
crowds, many of them individuals
who have not taken time for this
sort of thing, or to make systematical
shopping trips since the winter be-
fore. They see things which they
want themselves that they had not
thought of, and are surprised at the
reasonable prices of many articles.
But they must not tarry, for there
are gifts to be purchased for the
family at home, and the aunts, and
the cousins, and friends and acqua‘n-
tances. Some of them are gifts which
are tokens of appreciation, and others
are given “in exchange” in order to
support the conventions.

So the majority of the buyers go
on and do not fill their own needs,
but continue to look back regretfully
on the bargains they have passed.

Wise retail merchants have not ana-
lyzed this in all cases, but have
sensed it in a measure, and _ this,

coupled with the desire to move
stocks and turn over their goods
so as to release the money to pay
the bills for goods already purchas-
ed and for fresh, spring stocks,
has led to the habit of after-the-holi-
day sales on all sorts of pretext—re-
organization sales, pre-inventory sales,
mid-winter sales, white goods sales,
clearance sales, etc., etc. The buying
public has been educated in a meas-
ure to look for this sort of thing, and
so they watch for the announcements,
and many times thrifty buyers delib-
erately wait for these times of replen-
ishing their needed supplies in differ-
ent lines.

But mark this point—the public
goes forward to these sales with joy
—yes, with solid satisfaction. Where
the continuous Christmas shopping
became something of a weariness of
the flesh because of the pressure and
the rush, the mid-winter sales are in
the nature of a delightful variety, for
the goods purchased will not be given
away, but will become a permanent
part of the equipment of the buyer,
whether it be a hot water bag or a
motor car.

So we have a happy circle—first,
the impulse to buy; second, the pro-
motion on the part of the man who
has the goods to sell; third, the re-
sponse on the part of the public. This
buying impulse expresses itself in the
months of December, January, Feb-
ruary and March.

Some of the firms offering national-
advertised goods and who are able
to employ experts and to spend large
sums of money, concentrate their ad-
vertising mainly into this period, and
find that the coincident sales bear out
their theory that the impulse to pur-
chase is present and only awaiting an
opportunity to gratify itself.

Just whether the same impulse to
buy exists in other periods, but calls
for a little different approach in order
to encourage it, is now becoming a
matter of laboratory experiment, and
some interesting facts are developing
in regard thereto, but our present con-
cern has to do with the mid-winter
impulse and the means of profiting by
it, and at the same time rendering
valuable service.

During the crisp, cold months, there
is less temptation for people to re-
main out of doors, to take long mo-
toring trips, or to spend leisurely
pleasant hours in out-door living
rooms. So _ people entertain their
friends, attend social affairs, and plan
for the spring and summer, and all
these occupations direct the mind to
what is needed now and what will be
needed later.

The average individual has come to
know that it pays to get posted, and
so the young couple who is thinking
of building in the spring, begin to
look up their plans and sources of
supplies; and the business man who
is thinking of expansion of different
departments, proceeds to find out how
he can spend his money to best ad-
vantage; and the society dame and
the quiet housewife feel a natural in-
stinct to lay in supplies while they
can do it at a minimum of cost.

There are those who do not take

the least thought of the reasons why
people spend money, and so they are
never ready at the opportune moment
when customers would buy of them
if they were prepared. These are the
individuals who are always grumbling
about hard times, the difficulty of
re-adjustments, unfair competition,
and the injustice of Government in-
terference, as they are apt to term
Federal effort to improve business
conditions.

The retailer who is on the alert,
does several things in order to get
his share of the money that will be
spent during these after-the-holiday
months, when the buying impulse is
at the peak of the hill.

1. He must get his goods or ser-
vice into attractive shape to offer to
the public. There is all the difference
in the world between goods properly
marked and displayed, and those pre-
sented in a haphazard, helter skelter,
hit or miss sort of a way.

2. He must give all the store force
a vision of what he wants to do in
moving stock, and inspire each one
with a hearty interest and desire to
co-operate to the limit.

3. He must be prepared to make
prices genuinely attractive, remember-
ing that quick turn-overs and small
profits are better than slow turn-overs
and large profits. At the same time,

he will avoid cutting prices on stan- .

dard goods. There will be plenty
upon which to offer legitimate, mark-
down sales—goods which represent
broken lines, have been used for sam-
ples, or for some other good reason.

4. He must be prepared to adver-
tise intelligently, persistently, candid-
ly, and yet in a striking manner. Peo-
ple have got to know what you are
prepared to give them in the way of
special values. It is up to you to tell
them.

5. He must be prepared if neces-
sary, to put in some special new goods
to brighten up the stock and to serve
as leaders.

6. He must always remember that
the main point in selling, is not that
he wants the money, but rather to
prove that it is for the customer’s real
interest to possess worthy goods of
quality character.

7. He must remember that it is a
mistake to urge a sale when the cus-
tomer does not need or want the
goods, for in that case the individual
will avoid the establishment in future,
whether he makes the purchase or
not, for it is human nature to be-
come antagonistic when undue pres-
sure or urging is brought to bear.

The next few months offer an ex-
cellent opportunity to turn lots of
stock into cash. That was what the
stock was purchased for. People are
prosperous, there is plenty of work,
and wages are high. Large sums of
money will be spent because of the
buying impulse of the season.

What are you going to do to get
your share? It is there and all that
is necessary to win it is to use com-
monsense, fair business methods.
Take time enough to make compre-
hensive, carefully-thought-out plans,
and then put them into execution. But
be careful and don’t take so much

time that the harvest season of the
buying impulse season will be past.
Russell Wilmot.
>
Cat Fur Masquerades as “Siberian
Sable.”

There are a good many thousand
house cats that furnish what are house
cats’ skins when they leave the fur-
buyer’s hands and disappear into the
fur-manufacturers’ workrooms,” said
John M. Cooper, founder and for
many years president of the Raw-Fur
Dealers’ Association. “I’ve never
discovered exactly what those skins
are when they emerge into the retail
furriers’ shops, except that they ap-
pear to be ‘misses’ sets.’”

“Cat’s skins were worth 15 cents
before the world war, but the world
thinks more of cats now than before
the Potsdam conference,’ continued
Mr. Cooper. “No member of my As-
sociation was invited to that confer-
ence, and so we did not know that
a prime-to-good house-cat skin was
going to 60 cents, money in hand.
But that’s what a good black fur will
bring, and as ‘all furs are five times
more costly at retail than when the
trapper sells ’em, a misses’ set of four
skins under the designation of ‘Labra-
dor Prowler,’ ‘Siberian Sable’ would
cost the shopping mother of any miss
probably $12 to $15, allowing a trifling
variation for the retailer’s label.

“Village boys catch cats. They
catch house cats, they secret ’em, and
they kill ’em, and they sell the skins
to the fur buyer when he comes
along, just Ike the regular trappers
sell their skins. House cats manage
to get caught sometimes in trappers’
traps, and the trappers, even if they
happen to know that pussy belongs
to Farmer Jones down the road or
to the blacksmith or that that par-
ticular pussy is expected to keep
down the rats and mice at the cross-
roads store, just say that there’s plen-
ty of cats in the world and a good
skin helps to meet the cost of living.”

There is no closed season on cats.
Pussy is certainly up against it with
furs more and more in demand. Folks
who have been saying that they ex-
pected certain things to happen and
could have foretold just what the
Kaiser had in mind if they had cared
to mention the matter may yet be
heard to remark that they knew all
along that a cat of “sundry color”
would be worth a dollar.”

———
The Road to Mastery.

The road which leads to mastery,
to power in any line is not an easy
one. It is rough, rocky, thorny—a
road lined with difficulties which will
test your powers of will and persist-
ence, but it pays to travel it.

If you would feel the thrill of suc-
cess in law, in music, in medicine, in
art, in science, in business, in agri-
culture, in invention—in any calling,
the thrill felt only by the conqueror,
the man who has reached his goal,
ths is the road you must travel.

This is the only road which you
can look back upon with pride, the
only road which ends in enduring
satisfaction.

Ce ee
Beware of the woman who loves
money more than she loves love.

sep iaaatet Stes 308

ich

 

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ith
Kks

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ed
be
all

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Yr

sep iaaatet Stes 308

 

March 12, 1919

Prohibition Tends to Increase Sale
of Sweets.

It is an ill wind, they say, that
blows nobody good, and while the
coming of prohibition will materially
affect those engaged in the liquor in-
dustry, the indications are that retail
grocers will be the beneficiaries, as
the money expended for alcoholic
beverages will be diverted to other
channels. From observation it has
been shown that credit risks are re-
duced, the people buy ‘more food
while the sale of candy is especially
increased. Because of the latter the
grocers should give consideration to
carrying a better stock of sweets in
order to be prepared for the increased
demand.

The candy manufacturers are antic-
ipating a very heavy business with
prohibition coming on and already
are reporting increased sales. Retail-
ers are also showing increased sales,
it being argued that when men can-
not get beer or whisky they seek
something sweet. Already many of
the cigar stores have added a line of
candies and chocolate specialties and
it is not uncommon to see them on
display even in saloons, which is
further evidence of the changing con-
ditions.

For some reason, few retail grocers
have ever given candy the attention
which it deserves, yet they are in a
better position than any other class
of retailers to get the trade by virtue
of their coming in contact with the
consuming public. The housewife
comes into the store or sends her
children and it would be an easy mat-
ter to sell the candy if the selection
and variety was good. Children are
the best consumers and if the retail
grocer had candy that satisfied their
tastes they would buy when getting
<roceries in preference to running to
a candy or drug store, which would
require a special trip.

It will require some judgment on
the part of the grocer, first in the
selection of the candies to be carried,
and then in acquainting his customers
that he has it for sale. Probably the
quickest way to switch the ‘children
and the housewife is by calling their
attention to the candy department
and through window displays. Noth-
ing appeals more to the taste than
an inviting window trim with only
one or two varieties. This will also
catch the eye of transients whose ap-
petites are whetted by the sight of it.

As proof of this the Tradesman
discussed the value of window dis-
plays in increasing candies with a
druggist. This man features candies
regularly and not only has enjoyed
a good business, but says his window
pays two-thirds of his rent. He usu-
ally puts only one kind of candy in
at a time and says that it is no trick
to sell two or more pails a week of
the goods on display.

“T never jumble up my main win-
dow with a lot of stuff. When dis-

‘playing candies I take chocolate chips

or some of the other popular candies
and utilize half of the window for
that purpose and in the other half
display some other class of merchan-
dise. At once people come in to buy
only what is displayed and as a conse-

MICHIGAN TRADESMAN

quence two-thirds of my rent. is paid
out of the profits made on the goods
displayed. By concentrating on a
few items the public’s attention is
focused on them and I can immediate-
ly see the result in increased sales.

“T never keep a candy window in
more than a week without changing
it around to give the appearance that
something new is on display. I have
also found it advisable never to offer
the same candy again inside of four
weeks. In this way I appeal to the
different tastes of the people and at
the same time get before them a
variety of candies which helps build
up a constant demand for them. The
public knows I handle those _ kinds
and they keep coming in for them.

“It is no trick for me to sell two
or more pails of the candy while on
display, not only to regular customers
but strangers; in fact, the plan has
the effect of bringing new faces into
the store. I am a great believer in
the window as an advertising man,
because experience has shown me
that it pays, and it is an especially
good candy seller.”

Oo

New Fruit Crop Outlook Favorable.

Not in the history of the fruit in-
dustry has the crop outlook for all
varieties looked so favorable for bum-
per crops. Heavy rains in Septem-
ber and again in November gave a
liberal supply of water which, follow-
ed by cool weather, caused the sap
to flow to the roots, causing their
growth. The phenomenal rainfall and
snow deposit for the month of Feb-
ruary have still further ensured big
crops, necessitating heavy thinning in
many sections. This thinning may
be reduced by frost during fruitage,
which will prove a blessing in dis-
guise. The cherry trees, which would
have been a failure with another dry
season, will have all the water re-
quired by them. There is not a vari-
ety of deciduous fruit that does not
show a decided increase in number
of bearing trees this year. This ap-
plies to the trees that came into bear-
ing during the last three seasons, and
also the new trees that come into
bearing this season. At this writing
no estimate can be made further than
the outlook at present is for phenom-
enal crops.

—_...—__.
Another Chain of Groceries for In-
dianapolis.

David P. Childs, formerly of the
Childs Grocer Company of Philadel-
phia, is about to start in the chain
store grocery business in Indian-
apolis, Ind., and has formed a connec-
tion with William R. McMullin, for-
merly Secretary of the Acme Tea
Company of Philadelphia, and later a
merchandise broker. The Childs
stores in Indianapolis will be cash,
carry and self-serve stores.

~_-—.o a
This Spring’s Shopping.

“Not this year,” answered the wom-
an, thrusting a roll of banknotes into
her bag. The careless questioner had
asked if she were going shopping.
“After I’ve paid my income tax I
may go shopping—provided there’s
any wherewith left to shop with. For
once, spring clothes must wait. The
spring income tax comes first.”

31

 

BUSINESS WANTS DEPARTMENT

Advertisements inserted under this head for three cents a word the first
Insertion and two cents a word for each subsequent continuous Insertion.

If set in capital letters, double price.

must accompany all orders.

No charge iess than 25 cents. Cash

 

BUSINESS CHANCES.

FOR SALE—DRUG STORE IN FLOR-
IDA CITY OF 7,000 POPULATIGCN. Es-
tablished 11 years and making about
$300 profit per month. Owned by physi-
cian whose practice demands his entire
time. Will sell stock and fixtures at
inventory, about $7,500. L. H. PART-
RIDGE, Lake City, Florida. 138

FOR SALE-—19 ROOM HOTEL ON
BEST CORNER IN LAKE CITY. Dixie
highway and New York-Jacksonville Na-
tional highway both pass this property.
Two garages in block. Furnished and
running would easily bring twice our
bargain price of $6,000. Owner in other
business. LL. H. Partridge, Lake City,
Florida., 189

MERCHANTS OR CGRPORATIONS—
Who want to sell out, reduce stock, or
raise money quickly at small expense,
will find it greatly to their interest to
get our services. We personally handle
your sale and guarantee satisfactory re-
sults. Just finished a stock reducing sale
for the Goodrich-Martineau Co., Oconto,
Wisconsin, during the past bad spell of
weather, and sold $10,000 worth of winter
merchandise in ten days. Write them
about us. Also refer you to the John
V. Farwell Co., Guthman, Carpenter &
Telling, Theo. Bear (Ready-to-Wear),
Granert & Rothschild (Men’s Clothing),
State Bank of Chicago and other big
firms and banks. We deliver the goods
without any ‘hot air.’ NOTHING TOO
BIG FOR US TO HANDLE IN THE
MERCANTILE LINE. Call or address,
J. C. ADAMS & CO., 406 Tacoma Bldg.,
CHICAGO, ILLINOIS. 140

Bargain—Hotel; 28 rooms furnished.
Located on river in best summer resort
town on West Michigan Pike. Interurban
right by door. Fine fishing, boating and
other amusements. <A big opportunity for
right party. Prospects for a good sea-
son never better. Investigate. Address
No. 141, care Michigan Tradesman. 141

For Sale—Grocery, meat market and
bakery combination. Fine location. Rea-
son, poor health. Address No. 143, care
Michigan Tradesman. 143

For Sale—No. 5
divider in good condition; 3 barrel Hunt-
ers Lightning flour sifter and mixer with
hopper and scales; 2 bread wagons cheap.
Fairbanks & Morse 15 H. P. gas or gaso-
line engine, almost new. Model Home
Bakery, Portsmouth, Ohio. 133

For Sale—One 35 light and one 50 light
pilot acetylene light plants; brand new.
Also, set of tinners’ tools. Armin
Eberlin, Hermann, Missouri. 137

 

 

 

 

 

 

 

VanHouton dough.

For Sale—Variety
house in connection. Doing a fine busi-
ness. A good business for man and wife.
Good reason for selling. Address No.
142, care Michigan Tradesman. 142

stock, store and

 

For Sale—Stock of dry goods, groceries,
men’s furnishings and shoes, located in a
small town in Southern Michigan, on a
branch of the New York Central, and is
a splendid money maker. Stock about
$8,500 to $9,000. Building of brick, quite
recently built and location is the best.
Rent $25.00 per month. Stock to remain
in building. This is one of the best
propositions any man can invest in who
is able to handle it. Address No. 134,
care Michigan Tradesman. 134

 

For Sale—Good brick store building,
25 x 80, equipped for general stock. Could
also be used to advantage for a restaur-
ant, lunch room, ice cream parlor, or
bakery or all combined. An Al opening
in a live town for the right party. Call
or write Furber & Kidder, Hopkins,
Michigan. 136

 

For Sale—Michigan drug stock, floor
fixtures and fountain. Inventory less 40
per cent. or $1,800. Can be moved read-
ily. Personal inspection solicited. Ad-
dress No. 71, care Michigan a

 

Cash Registers (all makes) bought,
sold, exchanged and repaired. REBUILT
CASH REGISTER CoO., Incorporated, 122
North Washington Ave., Saginaw, Mich-
igan. 128

Will pay cash for whole or part stocks
of merchandise. Louis Levinsohn, Sagi-
naw, Michigan. 167

 

 

Pay spot cash for clothing and furnish-
ing goods stocks. L, Silberman, 106 BP.
Hancock, Detroit. 936

Cash Registers—We buy, sell and ex-
change all makes of cash registers. Wa
change saloon machines into penny key
registers. Ask for information. The J.
Cc. Vogt Sales Co., Saginaw, Mich. 906

 

 

COLLECTIONS.

 

Collections—-We collect anywhere. Send
for our ‘‘No Collection, No Charge’”’ offer.
Arrow Mercantile Service. Murray Build-
ing, Grand Rapids, Mich. 390

 

SEE NEXT PAGE.

Advertisements received too late to run
on this page appear on the following
page. :

 

TRADESMAN BUILDING

GRAND RAPIDS SAFE CO.
Agent for the Celebrated YORK MANGANESE BANK SAFE

Taking an insurance rate of 50c per $1,000 per year.

Particulars mailed.

What is your rate?
Safe experts.

GRAND RAPIDS, MICHIGAN

 

 

 

Economic
Coupon Books

They save time and expense
They prevent disputes
They put credit transactions on cash basis

Free samples on application

aK

Tradesman Company
Grand Rapids, Mich.

 

 

 

 

naa esesecsasiesensonsinosaniosnasanetantseastnesennasinntnwstenetncinstint ibn ns ame enim alas

Ownership of Indian Grave Yard in
Dispute.

Muskegon, March 10—The question
to the title of less than an acre of
ground but one block removed from
Muskegon’s main business street, the
burial place of two score Indians and
now occupied by only a giant gnarled
oak and a white wooden cross, is
shortly to be the bone of contention
in a legal battle in the circuit court
in that city.

The opposing claimants to the prop-
J

erty are William Baddeau, the oldest
pioneer of Muskegon, having been
a resident since his birth in 1841, and
Martin F. Ryerson, the Chicago mil-
lionaire lumberman, formerly a resi
dent of that city. Baddeau has begun
the suit to quiet what he claims is his
title to the land.

3addeau traces his claims through
a series of old Indian deeds, and de-
clares that the Indian burying ground
is his rightful property, a part of his
ancestral estate. Baddeau’s father,
one of Muskegon’s earliest residents,
owned at one time 80 acres in the
heart of the city’s business district.
The ground occupied at present by
the Masonic and Elks Temples, the
Occidental hotel and as far west as
the union depot and Muskegon lake
is a part of this former Baddeau tract.

Of this land, according to the claim
of Baddeau, his father deeded one
square acre to Chief Simon Kenewis-
week, leader of a band of Ottawas,
for an Indian burial ground. The
present Indian cemetery is a portion
of this acre, Baddeau says. Later
his brother, Joseph Baddeau, was
given a quit claim deed to the ceme-
tery by the chief, but this document
was lost. In 1889 Baddeau obtained
a deed to the property from Simon
Kenewisweek, Jr., son of the aged
chief. Baddeau alleges that Martin
Ryerson, the Muskegon-Chicago lum-
berman, who holds he owns the prop-
erty, admitted his claim by offering
3addeau’s mother $500 for her inter-
est in the property at one time. Mrs.
Baddeau refused to close the deal,
however, declaring that she would not
sell the graves of her people. The
property is not assessed.

“The first school I attended was in
a little shanty near the lake shore
at the now north end of this city,”
said Baddeau. “It was conducted by
a Mrs. Kilbourne, wife of the engineer
of a local mill. The building was a
rude affair, but my parents and the
parents of the neighboring children
were glad of any opportunity to give
their families a chance to at least
learn to read and write.

“In 1887 my father went to what was
then called the “dam” up the river,
being next placed in charge of a saw-
mill. Nex year he died. The follow-
ing spring I started to work on the
river, and for several years was en-
gaged in rafting timber from Neway-
zo to Muskegon. For some time T
had the contract for the rafting of
the product of the big mill of the
Newaygo Lumber Company. The
rafts were formidable affairs. We
could generally leave Newaygo and
reach the dam at night. It took about
a day and half to make the trip down
the river. Two men usually steered
the raft, and they were kept busy.
Such lumber as fell off and drifted
away was picked up by the farmers
on either shore.

“Afterwards I worked on the drive,
as well as lumbered. getting out logs
for many of the old-time Muskegon
firms. The river men as a rule were
a hanpy, care-free, but honest and
rood hearted lot. Oftentimes I saw
Oscar Berry, one of the noted old-
time river men, light a ciear with a
$10 or $20 bill, just after he had se-
cured his money following a winter’s
work.

“When I was a little fellow my
father was engaged in the’ fur trade.
He employed three men, who visited
the Indian winter encampment and
exchanged calico and other goods for
furs. These men traversed the woods

MICHIGAN TRADESMAN

on snowshoes, carrying immense
packs on their backs.

“It was the custom of the Indians
to scatter in the winter, going up the
river to points where fur bearing ani-
mals were plentiful. In summer many

of them had clearings along the river .

which they farmed. In the spring
they made a great deal of sugar in
the hard maple forests of portions of
eastern Muskegon county and west-
ern Newaygo. Much of this sugar
they pulverized by stirring. This the
packed in cases made of birch bark
and sold to my father and other trad-
ers, who shipped it with their furs
to Detroit and other points in small
vessels.

“The story that an Indian wife of
Martin Ryerson, the pioneer fur trad-
er and lumberman, is buried in the
cemetery, which I think is my proper-
ty, is without foundation. Ryerson
lived with an Indian woman, sister of
the wife of ‘Indian Bill,’ for some time
during his fur trading days, but they
were never married. They had a
daughter whom Ryerson cared for.
She lived here for some time, and
was later taken to Chicago, where she
was married and died some years ago.
Her mother went North with the In-
dians and is not buried in Muskegon.
Rverson paid a merited tribute to the
tribe to which his first alliance be-
longed in the beautiful bronze statute
he erected in Lincoln Park, Chicago,
inscribed to the Seneca nation.

“Ryerson’s first legal wife was a
Duverney, of Grand Haven. Her
father was a friend of the Ferrys, and
accompanied them from Mackinac Is-
land to Grand Haven. She lived in
Muskegon for a while, but was taken
very sick, Ryerson started for Chi-
cago with her, but she was unable to
go further than Grand Haven, where
she died.” W. G. Turner.

2...
Quite Practical.

“My dear,” murmured the young
man after the usual half hour of
whispering and cuddling, “we must
now talk about practical things. It
seems a profanation, I know, but it
will be well to get some of these
things arranged.”

“Yes, darling,” she answered fond-
ly. “I am going to be a practical wife,
and I have already thought of ways
and means. I have even talked them
over with mama. What do you want
to discuss first?”

“Well, there’s the subject of a cer-
tain allowance every week for spend-
ing money.”

“T have thought of that.”

“Oh-er-you have?”

“Yes—now you mustn’t think me
mercenary. But I’ve talked it over
with mama, and she agrees that a
certain allowance is right and proper.
Now, your salary is $3,000 a year,
isn’t it?”

“Yes, and I want it to go as far as
possible toward your happiness.”

“I know it, precious boy, So I’ve
decided that $5.00 a week will be
about right.”

“Why, little girl, that won’t be
enough. You'll have to have—”

“Yes, it will! Mama and I think it
will be plenty, you extravagant thing!
You'll have to have your breakfast
and dinner at home, and you don’t
drink, and you've told me that you
eat only light lunches. So $5,00 a
week ought to pay your carfare and
give you quite a lot to spend as you
like.”

—_—_22.—___

When a man really enjoys hearing
his best girl practice on the piano he’s
in love or crazy.

Local Newspaper Not a Charitable
Affair.

Many retailers look upon the local
newspaper as a sort of eleemosynary
institution which is run for the bene-
fit of the community and which for
this reason they must support in
some degree, but which should not
yield any profit to the man who runs
it, over and above a bare living.

Suppose the newspaper men _ in
general adopted this view of the re-
tail stores, how would the retailers
like it and would they think the
newspaper men justified in their
stand?

And yet—the newspaper owner
would have as much reason for such
a view as these retailers have when
they look upon the money which they
pay to him as so much “charity”’—
and therefore spend as little as pos-
sible.

That is why so many of them fail
to get any good out of the money
they do spend. The “space” which
they buy is filled with so-called ad-
vertising—which at best is mere
publicity and very poor publicity at
that. Their “copy” is usually made
up of such “interesting” information
as this: “James W. Smith, Full Line
of Staple and Fancy Groceries. Low-
est Prices.” .This may fill a double
column, one two, three or four
inches deep. But no matter, how
little or how much space it does fill,
it will not bring a single customer in-
to the store. So naturally Smith
says that advertising doesn’t pay, and
that any money spent in the news-
paper might as well be thrown away.

The local newspaper publisher
performs a very important service in
the community—just as important as
the modern, progressive retailer—
and he is entitled to proper remun-
eration for his labor and a profit on
his investment, just as the retailer is
entitled to a profit on his investment
and pay for his actual labor.

Were it not for the local newspaper
many of the things which we enjoy
to-day and wouldn’t do without
would not be known to us. The news
columns—both local and outside—
keep us informed of what is going
on in our own community as well as
in the world at large. If the retailers
would make their part of the local
newspaper as interesting as the read-
ing columns, the paper would be
much stronger than it is, Its influ-
ence would be greater, and with this
greater influence would also come a
greater response from its readers to
the advertisements of the retailers.

A good advertisement always
brings returns—no matter how it is
distributed. If it gets into the hands

March 12, 1919

of any considerable number of peo-
ple it will be read and sales will be
made because of it. But the better
the medium the larger will be the
sales resulting from the advertise-
ment.

Doesn’t it follow then, as a matter
of course, that if a so-called adver-
tisement fails to bring returns the
chief fault must rest with the retail-
er?

He does two things by placing a
poor advertisement in the paper.
First, he fails to give the readers
any reason why they should come to
his store. Second, he weakens the
general tone of the newspaper, there-
by reducing its influence with its
readers. In other words, he places
a double handicap against the
chances of getting anything in return
for the money which he pays to the
publisher,

Some day we will get to the point
where the newspaper publisher will
refuse to accept a poorly prepared
advertisement, for the reason that it
injures his standing with his sub-
scribers. But let us hope that be-
fore then the retailers as a class,
will have come to a realization of
the fact that advertising space in a
paper must contain real advertising
in order to produce results.

There are too few retailers who
really appreciate this fact, and so
long as this condition obtains local
newspaper space will continue to be
paid for as a “charity” instead of as
an investment which will bring full
value in returns.

_———o--o-o__—_—
Practical.

Willie was being measured for his
first made-to-order suit of clothes.

“Do you want the shoulders padded,
my little man?” enquired the tailor.

“Naw,” said Willie, significantly,
“pad de pants.”

 

BUSINESS CHANCES.

For Sale or Rent—Bakery building at
Climax, Michigan. Enquire of Mrs.
Mclivain, Climax, Michigan. 144

For Sale—Good up-to-date
Only laundry in town of 7,000.
tory town. Good schools. Large truck
factory now being erected. Forced to
sell at once on account of illness. William
Kelley, Mt. Pleasant, Michigan. 145

For Sale—Stock of general merchandise
and fixtures; in good locality; doing good
business; cheap rent: no competition for
five miles; good reason for selling. Guy
Baker, Crump, Michigan. 146

laundry.
Good fac-

DRUG store for sale: the best in Smith
County, Kansas; modern fixtures; every-
thing new; business 1918, $18,000; stock,
furniture and fixtures invoice $8,000;
money maker; if you want something
good, get busy; no trades or long time
propositions. Stewart Drug Co., Lebanon,
Kansas. 147

Wanted—To purchase modern flour and
feed mill with reliable year around water
power, located in good farming country
and near railroad town. Full particulars
in first letter or no attention. Address
No. 148, care Michigan Tradesman. 148

 

240 Pearl Street

 

Shoe Store and : Shoe Repair Supplies
Sole Leather and Findings

If you are anticipating on putting in a shoe repair outfit a post card will bring
our representative.

We are agents for the following shoe repair machine companies: Goodyear,
American, Champion, Progressive, Landis, and Singer shoe machine companies.

Schwartzberg & Glaser Leather Co.

Grand Rapids, Michigan

 

 

 

 

 

 
 

 

   
   
    
   
    
 
    
 
   
  
   
    
  
 
  
  
  
  
   
    

What We Might Do || Red Crown &
3 What We Don't Do ‘Gasoline for Power
ao What We Do Do eee tier nes

a q strated beyond question that gasoline made especially for
r. 4 a a A N D Ww HY == as a motor fuel—as Red Crown is made—will give the most
power—the most speed and the most miles per gallon.
fo q Red Crown, like your automobile, is built to specifica-
q / We might make matches out of cheaper wood - - But We Don’t. tions and Red Crown specifications have been worked out
by the most eminent petroleum chemists and automobile
engineers available.

 

ie

rs : Seperate maemo cago Se peeclaatoroee eageecomnensoremmneneancitenaememcammatoecamemonaee

bg @ We might save money by using cheaper chemicals. . - But We Haven’t.

 

 

_| We might shut down our scientific department and cease ; 5 ‘ : ae a
ey , trying to make the BEST match ever made BETTER 2 But We Won’t. Red Crown contains a continuous chain of boiling point
n fl fractions, starting at about 95 degrees and continuing to
Le 4 above 400 degrees. It contains the correct proportion of

: B E C A U S E low boiling point fractions to insure easy starting in any
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i. the world is something to live up to, so - - - : ; eee : . ;

d € correct proportion of high boiling point fractions with
it { The safest match science can produce is none too good rt That’s: What We Mak their predominance of heat units to insure the maximum
= f the greatest nation on Earth, and so - - - - Se ee power, miles and speed.

e a There’s no such thing as standing still if one is oA sje. Oo: The Move These are the things that make Red Crown the most effi-
if “Ss to march at the head of the procession nowadays, so - : cient, gasoline possible to manufacture with present day
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1g For sale everywhere and by all agents and agencies of

Any American grocer who is progressive enough to place duty and responsi-
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_ = ASK YOUR JOBBER FOR

1] Hart Brand Canned Foods
: j HIGHEST QUALITY

: Our products are packed at seven plants in Michigan, in the finest fruit and vegetable
se 4 belts in the Union, grown on lands close to the various plants; packed fresh from the fields
. 3 and orchards, under highest Senatary conditions. Flavor, Texture, Color Superior.

: ee Quality Guaranteed
: The HART BRANDS are Trade Winners and Trade Makers

1d

- 1 Vegetables:—Peas, Corn, Succotash, Stringless Beans, Lima Beana. Pork and Beans, Pumpkin, Red
. q Kidney Beans, Spinach, Beets, Saur Kraut, Squash.

‘ . it. Fruits:—Cherries, Strawberries, Red Raspberries, Black Raspberries, Blackberries, Plums, Pears, Peaches.

W.R. ROACH & CO., Grand Rapids, Mich.

Michigan Factortes at
HART, KENT CITY, LEXINGTON, EDMORE, SCOTTVILLE, CROSWELL, NORTHPORT.

 

 

 

 

 

 

 

 

 

 

7

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Poe
7 GARAGE FIRE-_
NOT INFREQUENT

JOHN L. A. GALSTER, PRESIDENT MENRY G. GALSTER, TREASURER

 

Fire ss = Pe Prag Ne aE" The Premium for Fire, ///

$1200.00 — ; Theft, Windstorm, Per- UY

. Against lose or damage by fire, not to exceed one thousand s onal Injury, Property WY Uff
two hundred dollars, arising from self-ignition, lightning, Vy ty

oh ree eae YH), Ss Damage and Defense Y i

trinsic value of the automobile at the time it is damaged or “ Ba VY i i x a . : . ; Yj

ae FP Cen etapa, CCHIGAN, U.S.A | of Suits, is based on the 1///

Theft 2M manufacturer’s list WY

$1000.00 price of the automo-

The Company aes top the avr rail bile. Cars costing at //

or damage to, the sutormobile by theft, by pe her /
a AGENTS WANTED: TO THE MEN INTERESTED IN ASSOCIATING THEMSELVES l,

wasp Pig Soe ~——<“‘<‘éWWY'PH A COMPaNY WHICH OFFERS THE THREE GREATEST the factory $1000 or /

REQUISITES NECESSARY TO A SUCCESSFUL CAREER, WE less, have the same

premium, which is

 

 

see ape re READ

thousand dollers, if the aes ihe
: DIRECT THIS VITAL MESSAGE--
Tornado, Windstorm

irene er

There sre three indispensable requisites necessary tO your success,

 

 

and Cyclone
$1000.00

|. Against direct actu: or dame,
thousand do!
tion, caused
to be limited to the “¥ of bile, or
its parts, at the time of its loss; or the cost of ite suitable
repair or replacement.

Personal Injury

 

a
described above.

Property Damaged
$1000.00

5. Against loss or expense not exceeding one thousand dollars,
arising out of or resulting from claims upon the Assured,
for damages on account of damage to or destruction of
property of every description, exce
sured, or in charge of the Aasured 0:
or car in or upon any automobile
by an accident duc to the ownershi aintenance and use

PUP,
of the automobile described.in the spplication upon which
this policy ia issued,

  

Didenes of Suits

. Hf suit is brought against the Assured to enforce a claim
for damages covered by this policy Assured shall imme-
diately forward to the Company every summons or other
process as soon aa the same shall have been served on him;
and the Company will, at its own cost, defend such suit im
the name and behalf of the Assured.

 

 

 

5

 

and these have nothing to do with the functions which you, yourself,
must perform: THE RIGHT PRINCIPLE and SOUND FOUNDATION--ESPECIAL
ADVANTAGES--and LOYAL CO-OPERATION.

A company which has these three attributes to offer you, and, at
the same time, COMPENSATION fully commensurate with your services--«
has extended the best conditions to be giver by any company.

These are precisely the considerations offered you NOW by our com-
pany, and we ere in hopes you will take advantare of this opportunity
to investigate our proposition. Surely, it costs you nothing to
investigate--and there are many sound reasons why you should do so.

If you are a “live wire” = or, even a consistent worker - a success=
ful future is now presented to you.

This is a Mutual Company.

Our company operates in the state of Michigan, and has the most
equitable proposition for the ASSURED.

We write most lines ‘of AUTOMOBILE Insurance - such as Propertye
Damage, Theft, Fire, and Public Liability.

Our rates are much less than Stock Company premiums.
There are no companies which can give sounder protection - and for

this, and the foregoing reasons - our proposition is the fairest «
both to the AGENTS and to the ASSURED.

WRITE AT ONCE, OR COME AND SEE US. Don't let thia opportunity get
away from you. Whatever you do, DO IT NOW. Let us hear from ‘you
at once.

Very truly yours,

ip
PP

$7.00. $7.00 is the
lowest or minimum
rate on any car.

Autos costing at the factory
$1000 to $1100; the pre-
mium is $7.50.

$1101 to $1200, the premium is $8.00
1201 to 1300, the premium is 8.50
1301 to 1400, the premium is 9.00
1401 to 1500, the premium is 9.50
1501 to 1600, the premium is 10,00
1661 to 1700, the premium is 10.50
1701 to 1800, the premiam is 11.00
1801 to 1900, the premium is 11.50
1901 to 2000, the premium is 12.00

A membership fee of $2.00
shall be charzed on each
policy issued, in addition
to premiums above stated.

 

 

 

 

 

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min 5
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