oe ee GRAND RAPIDS PUBLIC LIBRARY ie GS AE ZAG “7 H ) i CI ms (aE oo CSPUBLISHED WEEKLY cA SS SUSOSC SSR Soe SA ore ee SET 28 Se Thirty-Seventh Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 3, 1919 Nug For 1876 Tn a MR ea a i re AN = till —— i Citizens Mutual Automobile Insurance Co. qi When the accident happens—and accidents will happen to all of us! What will you do? Of course, you didn’t mean to—no one ever means to have an automobile accident, but they come to good drivers and bad drivers alike,—a child darts out from back of a wagon, or roller-skates owt in front of you—You try to stop, but too late—she is under your machine. ee!!! : Will you add to the anguish of that moment by the knowledge that you are in no way financially able to do all you should for the person injured? i) | | Then, there are the thousand and one minor accidents which WILL happen that destroy the property of another person. The courts say that the auto owner guilty MUST PAY every dollar of the damage—what if you ran into a $6,000 limousine and wrecked it? Such things are possible to YOU, because they are happening to other auto owners just like you every day. ncn OUR STANDARD POLICY IS WRITTEN FOR FIRE, THEFT AND LIABILITY! nnn | i | MAL "nn = At a cost of One Dollar for the policy and 25¢ per horse power you can be insured against all of these calami- ties which are liable to happen to your automobile. And you can be insured at this low cost in Michigan’s pioneer and today the world’s largest automobile mutual insurance company. = YOU SHARE YOUR RISK WITH 46,000 OTHER AUTO-OWNERS! = i | | We do not like to present ugly pictures of calamity, but they become necessary to drive your attention today to the need of auto insurance. nn Don’t drive another day and risk it! Write us, giving only the name and model of your car for full information which we will place in your hands without any cost or obligation to you. WM. E. ROBB, Secretary, CITIZENS’ MUTUAL AUTO INSURANCE CO. Michigan’s Pioneer and Largest Mutual Auto Insurance Company in the World = | | Oc l i il it iN MICHIGAN ann - oO = eo es yy A “init Il | Ul v ll Wi A th HK tutta SS ic i Sell More Bread || CANDY ‘"roop” Have you a reproduction of The Fleischmann “Double A’’ Co. bread advertisement which appears 9 monthly in The Ladies Home Journal? Who S Candyr TRADE Mark If not, ask the Fleischmann representative for ; one to-day. Place it conspicuously in your window. jig Increased bread sales will result. CANDY THE FLEISCHMANN COMPANY ee eo Fleischmann’s Yeast Fleischmann’s Service Putnam Factory Grand Rapids, Michigan | IAMOND vs "AND cas Ie we would answer in one word—“QUALITY!” pared them. CHICAGO 10 boxes (@) 5.90.2 boxes FREE, Net 4.9! RED CROWN C RYST NG Ready-to-Serve Meats What we mean by this is that when, about ten Ss ago, we founded the ACME PACK- _ the Salt ING COMPANY we had an idea that a very We have remained steadfast to this idea— fA and it has proven a tremendous success as is attested by the popularity, throughout the DIAMOND CRYSTAL SALT CO,, now ROY Family Size 24s Will Not Hurt the Hands ' Washing Powder 5 boxes (@ 5.95—1 box FREE, Net 4.95 2igboxes @ 6,00_%box FREE, Net 5.00 F you were to ask us ‘‘what’s the big idea in “RED CROWN Ready-to-Serve Meats?” extensive demand could be built up for “RED CROWN” Ready-to-Serve Meats if we used LS FS only the best materials—and properly pre- United States, of “RED CROWN” Ready-to- Serve Meats. we or ea leg ‘ ae : ACME PACKING COMPANY IS the jobber—to Retail Grocers 25 boxes (a $5.85__5 boxes FREE, Net $4.87 F. O. B. Buffalo: Freight prepaid to your R. R. Station in lots of not less then 5 bcexes. All orders at above prices must be for immediate delivery. This inducement is for NEW ORDERS ONLY—subject to withdrawal without notice. Yours very truly, DEAL 1925 Lautz Bros. & Co., Buffalo, N. Y. a 4 et = sa Thirty-Seventh Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 3, 1919 MICHIGAN TRADESMAN (Unlike any other paper.) Each Issue Complete In Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY Grand Rapids. E. A. STOWE, Editor. Subscription Price. Two dollars per year, if paid strictly in advance. Three dollars per year, if not paid in advance. Canadian subscriptions, $3.04 per year, payable invariably in advance. Sample copies 5 cents each. Extra copies of current issues, 5 cents; {issues a month or more old, 10 cents; issues a year or more old, 25 cents; issues five years or more old, $1. Entered at the Postoffice of Grand Rapids under Act of March 3, 18 WHERE THE TROUBLE LIES. There is but one remedy Ome 1 SCaALTCIE ant CaS a4 hich we face, and this re Xtraordinary rOaCUCTION } order Oo catch 1) Wwitl the worlds eed Hneces So) lite To rin. yout ther all i Mit ONE CoO e whole Nation Cnt wp the Om Ot her nor nomic status v1 {LlOY\ Creore ( i S }>? ] + 4 t ~ s LL eT iis cry ‘ Pe ate anh 1 S@ OF (areal Drilains economia : acl ated rhai the lack of producticn : | Ne ied 2 a POrUies 1 ts WW I Ol ve ti Hes that the rd Pritai S ey ns he : ; : | Ow What it was previous t wat Ssyito ¢ cet t 20.000 1 re miners G AoW ¢ nploved d GSpPIte tie mi- creased Aer one t ( oal now sells more than double its pre-war cost 1 : There s where the ouble ies. La il shorter and in j 1 creased wages Vit ¢ able re- sult of a corresponding shortage ot out- 1 . PLC an s shortage falls more 1 ie worl WN peCAause Of tne SHIOFT- ee of human hands to t The Brit- me Stared One of the arguments in favor of reducing the number of working hours was that the reduction in time wou'd not involve a reduction in out- put. There has been a substantial re- duction in the hours of labor and it has been found that the output has been reduced almost in the same mathematical proportion. The British Premier has stated the truth with characteristic boldness. Reason and facts will justify his con- tention, Labor itself in its insistence upon shorter hours, is o1 adding itself as a victim of the abnormal conditions against which if is most insistent in railing. It cannot see that every it takes trom normal labor automati- lly increases its own cost of living Ca and to such an extent that even the in- creased wages cannot keep pace with 1. ANTISEPTIC TO DISCONTENT. \mong the eiven for low reasons morale in the army, nothing is said of te reflex from the civilian world with its endless tales high prices and staff has under consideration a plan for competitive drills, games and entertain- ’ m This might helo a little but not much, for the chief source of sol- is to be found in the clie 7 di query of which he cannot rid his mind: What am |! pro- Keeping up morale over in what is it all tor? ducing. Europe after the armistice was signed : } a i + i Et 1 €asicy (ASK than 10 Wil DE here. One way to do it would be to demobilize more men. Work 1s an an- 7 toe + oe ie aa TISEDEIC (TO GISCONTENL. \nother would 7 Mm tO pul tHe vocational SCnOOIS as He on nthiucacm y Practice €e Same enulusiasm which they are discussed on paper 1 1 1 another 1 be to employ sol diers at gainful tasks. [ft there is o1 good reason why soldiers could not be 1 1 : hat +14 } } allowed to engage in what might he 1 1 ulled extra-garrison work, many wi! ire not soldiers would lik t know : Woat 1 Ss M. DD. Crane, was totally destroyed by fire Aug. in the hotel bu : ; StOCK alld chi Srocery mer saloon as a location for eogds and shoe stock Phe Grand : es : 1 : f cay 1 +h Rapids Dry Goods Co. turnished the cary goods, the Grand Rapids Shoe & Rubber Co. the shoes and Kademaker & Dooge the Nr. Crane at oad | will shortly begin the erection of a groceries. new store building, 28x86 feet in dimensions, two stories high. He will use hollow tile and put in a plate glass front Mr Cranes loss was $16,000, partially covered by apout $10,500 insurance. mostly in. sterlit companies, which ensures vi : him a DPIOIIpPt 2Gj/UStIMEeNt OF fis OSS tory income is about, twice what he 1 is Making PRICES HEADED DOWNWARD. is hardly any line of busi- which attention is not now focused on the efforts to re- duce prices from their admitted flated a ly in- 1 ) ii how- levels. It is conceded, ever, that official enactments or prose- cutions can of themselves accom- plish comparatively little to bring about the result aimed at. A more potent weapon is the publicity which the agitation 1s producing an which will become more effective as the costs of production and distribu- tion of various commodities is ma¢ ly known. For the present, more wide the disposition continues for one fac- chain of merchandising 1 } } = } 1, put the lame On anotner, WUE tHe responsgbility will be more clear ixed as investigations proceed. The fair price committees are helping a little in this direction, and some posi tive results are already apparent One thing accomplished is beyon: Peradventure Uhis is that an end has heen put to the tendency to in- crease the prices of things to eat and to wear. No the $100 miore talk is heard of ready-to-wear suits or of ee i i @ pair shoes, with intim the of still further incre: Spur to “e buying. The pul t ‘ ; @€ad up fo the poin ‘a have been ‘boosted and are rebel against being Such signal in © ago ib LTE | Att (7e1 eral Of the Uniter f cided drop in vith it oming This conviction, which is shared by Presi- dent Wilson, was @iven as a reasen far not acecedin= to certain dé ds Pay TACKC ase Wales DN ailv a workers. Any increase in labor costs is bound to be reflected in advanced nrice f Aoi =: eee a att PEICES OF COMMOCITIGS, and uUstially to a ereater extent than the hisher waces Warrant. A familiar and often cited instance is that of the coal miners. When they would receive an advance of 10 cents per ton, the price to consumers would be Workingmen are beginning to understand this, as was raised 50 cents. shown by the formal statement of the locomotive engineers and others some time ago. when urged lower prices of necessities i stead Of an advanced wage scale. But certain producers got over the habit « £0 jt1S- tify the exaction of profits by the pretense that this is whol due to the exactions of labor. The cther day the shoe wor vention in New York City made. ein- phatic denial that the further 1nCcreé the Wages Oot t 1 1 shoei ers since tast a t rom 50 to 75 cents a pair represent- + 2 a 1 €@ tne increas ! vages ) irk S 1 I tanneries and snoe tories com- ; 3 ines Detailed figures o i, instead f percentages elp > i 1 ¢ } 1 Clarity the s 1 this cont 1 } as oOo otner ti Ssnoes 7 New Man at the Head es ¢ i +} 1 1) ers © RE Orang iInaf Wholesale Grocery | 41 eer having the books 1 S af t ( p rarior uditec ‘ ( S V ere ds nyv eg ec ft . t y 1 1 1 h Oo de : p 4 ' the a cement + 19 Mr ot} 1 1 1 rt r T EM y as rnace Mr. Ma Ras + Pres ; aes at Land € ¢ tively ( T € Te \ t hy ' (> ~ Qit t ¢ + é 1. - T 1 Gert x g Ele = i me é ) tt eat : 1 oo i OTO t ( S Ni rty Wisc : 11 co. W C¢ VIELE Oo nd { S e¢ 1 1 ci \ the t 6 (i Si- HESS: Ewe t\ vears nNé¢ ( + 7 c changes t \ y 1 ( the YT nr + r } oF Ss d Orga Za a € { nsiqd | fies th, at t ¢ 2 Oe Warns Members On Fat Standard. . ‘ : 1 1 « A secretary Alvin S. Dunbar of Mich- iga \ssociati OF Cre Owners 1 1 a t ’ i M O¢ S s t if n = t eu L¢ o At S letir membere I | € ie al ( € S Sti 1 1 S@€1zZ1n¢g itt wh S a ) £. | ( i ] wis y , men S t M Nee + + Y Te xX ns t101 [ t t tr rey 1 neress \ S S ennite if s ira ) 4 eAS t rf t at ITE SE c xf) ) t Siz a be s ef ¢ S ss + we 3 + ; 2 ( ce S 4+ xs ee acts ape ind VOU WIL C Sane <<< + my 1 1 1 4 | e | S€ < ‘ ¢ @ ca : 1 1 ‘ t1( ft the om re the \ ct + } c - 1 4 at FE ¢ WOFKETS eve ed e } ‘t + } 1US¢ ne Pp i Le il x THE Cra nio ea siness it } 1 agent TO tise OVE t n Ss of the . 1 + vyorke fl cae a ys 1 S s nN t € tec the lt ‘ 1 1 A m Ss S ¢ 1o0ca oO ~+ \ : 1 t oss \ it who p 1 1 ' aqvocates the OSE Ss 2 rot 94 + nd Crt Ss a ! } \ 4 } ne acd \ wthin ’ nN I 9 he This annual picnic a ereat help in th ferry, twenty < in but E. D. Delamz Gabby Gleanings From Grand Rapids. Rapids, Sept. 2—The \ sts were the guests of the Rys- dale Candy Co. and the Johi 1 at Port Sheldon Aug. e Way Of a BEL . 7; 3 1 feeling and ¢ ‘Hlowsh : . nty ot good a i This mal el B £4D lianACs Cl a> wOrst cOmpctitor Was nis | [he line Street, IStS. was the prize Chef Fran mith called dinner at 1 p every one d 1 table Y e oI i a >Wimming in tne ig lake was Bitvaction, every one Eoin ter. Vn accoul i. + + ~ a ee | + + 1 met, Ne COUIG HOLL mane Returning to the >: 2. ey one s sxXDress of - ° some tne time. \ ) \ Guy—nothing to do but work. . \Wilcox’s hayen is the hotels torgetting customer arrived at the hotel a little less than nothing during the y one not believing Harry on this storm question can dbine twincth. ows beforehand T 1 - io. Neither does GD o. 131 Saturday, o., formerly ot with lots of pep this is already the mh nm Towa. has a simple solu- High Cost of Everything: the ove sea level, and we tember. Evervbody come and bring MICHIGAN TRADESMAN smiling face was suppose it is even higher than that a watermelon or a seen in Jackson this past week. Guy now on account of the war. siderable discussion it was decided to Detroit Free Press. TE. Stranahan. hold this annual event at the same Everything is like pie and honey for Se place as usual, McCurdy 1 to do but work. Live Notes From a Live Town. D. Royce, who has in the past gen- erously furnished the ice and also the lemons, made a held in some shady spot on the Yu- kon river. Members having no means of transportation f autos promptly voted the proposition Owosso, Aug. 31—From the num- ber of people who were not at church this morning we surmise that they were either behind the barn or in their garage decorating a float for to-morrow parade. Should this ap- prehension prove correct, to-morrow will have the largest and most gor- geous labor day parade ever exhibit- was some tick- week during a His time was down: ed in our city. All we need now for a general good blowout is good weather. Owosso will do the t Horne. Owosso grocer—ot the city market—has taken his half brother in partnership and the c cern is now Horne & Love. gentlemen are old time grocerymen i¢: also 51 is d running one Ci leading grocery in the city. the hook. up-to-date and Dest lo king Fred Panifan’s new home is near- Our little hamlet Lowell. This gives jing completion and in style of archi- fested with the annual round-up of the way first- tecture and modern convenience it is county fair, horse races and carnival, ry stores are run and, from 4 oem, It has that wide cornice ef- interspersed with aeroplane exhibits. } 7 tS 15 BOW 4c trad- fect with large brackets and a gab- movies and Lowell. bled porch projecting under the shade Peck’s Bad Boy. with the accent on Monarch Laundry at of a couple of magnificent maples. the bad, these events to be immediate- two things are lacking that we ly followed by a Chautauqua ild notice. One is a cupola and eek’s duration. 25 cents for washing the other a mortgage. neither of from the ashes and then rub- which were included in the plans and invasions and slip: “10 per specification. Not when Fred does ground at the increased cost the figuring. doubt, in a measure will feel that we other supplies.’ I. B. Kinney & Son are putting a have not lived the whole vex- plate slass front in their store at us need to dk Our erocemes or mer, makes the place one of the cent. added because most upto-date and convenient ff laundry.” and stores in Central Michigan. The lo- courteously, as he handed all's well with the cation of the Libby, McNeil & Libby tomer his package condensary at this point gives Per- rinton a punch that place it in the : : . like iron. front Tow. The U. €. fT. picnic. which is usu- And sure enough it did. ally held about Aug. 12, was post- i : . : 5 Le hadn’t worn onroe, Neb., is poned until the first Saturday in Sep- ' Barney Langeler has worked in this institution continu- ously for over forty-eight years. | am leaving for a vacation during the next few months, but everything is in such good shape that the Company will continue to be “the prompt shippers’ while | am gone. VORDEN (j;ROCER COMPANY September 3, 1919 Se ee oe A. D. Chase, who has been trying to utilize a few days of his vacation L., has spent the banks of f to cut down the H. ©. several afternoons rest. the Shiawassee * creamery. fishing. He reports an ex- tremely good catch of abnormal sizes n- and his excuse for not bringing any As both home is the water is so oily and the fish so. slippery consarned fish trviag to get of these tumultuous the Honest Groceryman. agitating the Na- Perrinton. his, added to other ————> >> » improvements made during the sum- Just Like Iron. “My dear sir,’ said “you will find that your suit will wear 4 ® oe ee ae began to look rusty. a ii. en Pa. * & ne GRAND RAPIDS—KALAMAZOO—LANSING THE PROMPT SHIPPERS oe ee & = een Pu * & + September 3, 1919 Further Facts About Michigan Shoe Dealers’ Convention. Saginaw, Sept. 2—It is claimed by the boys in Michigan, that their State Association was the first organized in the country, it having been put across in Detroit in 1905. They re- gard their leadership along this line ot State organization to be consider- able honor, and in honor of fact, they have this year put forth every effort in their power to make the 1919 con- vention the largest State convention that has ever taken place in the coun- try. If advance notices are anything to be judged by, we fully believe that Michigan will take her place at the head of the line. The threat of the Michigan men has been that this year’s convention, from the viewpoint of efficiency, attendance and exhibi- tions, will set a mark for all State conventions to shoot at. We helieve that they are gvoinge to fulfill their threat. The following facts, as proof of what they expect to accomplish, will give some idea of the exact pro- portions the Michigan convention will assume: First, there will be approximately one hundred firms showing their lines at the convention. Second, the attendance of retailers from the State is expected to be about eight hundred to a thousand. Third, the stvle show, directly con- nected with the convention, as an entertainment feature for the guests, will, undoubtedly, rank among. the hrst class of style shows ever been attempted. It may be of interest to have us forward the various systems that have been used in this attendance which is anticipated. First, personal cards and letters have gone forward to every retailer in Michigan from the officers of the State Association, soliciting the attendance. Seennd, a number of wholesalers and_ factory lines have placed at the behest of the committees in charge of the convention advertising matter on the outside of their envelopes, which have gone forward to all of their custom- ers. throughout the State. Third. the Saginaw Board of Commerce, work- ing in coniunction with the conven- tion committee, has sent out return post cards, the oris ginal and return stub, both of which bear the file num- Ver of the dealer to whom it is sent. The return stub. carries all informa- tion relative to the room reservations, date of arrival, number of suests, etc., that the retailer. attending the convention desires. From this re. turm post card. a list ts commied which is checked pon the arrival of the retailers and thus a complete list of evervone in attendance. where hi is located. his room number and complete details. are assimilated, and upon this basis. the information bu- reau, for the benefit of the traveling men, as well as. the retailers, will be oreanized, Relative to entertainment features during the convention, there will he a number of very unique ideas im force. With resnect to the talks. which will take place at the luncheon ei of each dav. hetween the hours of 11:30 and 2 o’clock, the committees have been very fortunate in securing an array of the best talkers and the larvest men associated directly and indirectly with the shoe trade. Dwelling more particularly upon the style show, which will be housed in the Auditorium, which has a ¢s ing capacity of fifty-seven hundred people, we desire to say that the or- ganization and the process of presen- tation to the public, in itself is a dis- tinct revelation. It is needless to say that the decorations which will cover twelve city blocks of streets as well as those at the Hotel Bancroft, con- vention headquarters, and at the Style bring Show. will be extravagant to a fault. Another distinct .departure from ordinary convention procedure will be in force, and we anticipate the most satisfactory results; this de- MICHIGAN TRADESMAN 3 shrinkage and overweight, and meet phone, papers, postage, rent, switch the necessary expenses of doing bus- fees, claims. damaged goods, bad iness while selling same at 11 cents eggs, poor butter, taxes, washing parture being the following out of the idea, that each and every phase of the convention activities should be confined to its own particular period, namely, the convention business, proper, will open at 9 o’clock a. m. and continue until 11 o’clock. From 11 to 11:30, arrangements for noon luncheon will be made and during that half hour, a ‘get acquainted’ period will command attention. From 11:30 until 2 gelock all talks and discussions on the vital subiects of the day’s most mutual interests will have the floor. From 2:30 until 6 o'clock nothing will interfere with the activities of the traveling men: in fact. the whole arrangement, support- ed by number of details which we have not sufficient space to describe, are instituted with the hope of assist- ma the traveling men to carry on business most efficiently. During the evening of Mondav, Sept 8. a stage jazz entertainment is afforded. On Tuesday afternoon the ctvle show will be for the benefit of ladies only and there will be shown —nothine hut lingerie and boudoir lines. After the show Tuesday vening. September 9, a srand halt will take place. On Wed- nesday evening a banauet will be the leading feature and will close the prio- eramme, of what we believe will have heen the most astoundingly success- ful retail shoe dealers’ !convention ever attempted. We urge everyone to make a spec- ‘al effort to attend this convention inasmuch as at no time in the history ot the shoe business in all its phases, has there been more need of each in- dividual being narticularly acquainted with some of the problems which are shout to confront him during the en- suing year, F. W. Adams, General Chairman. ee Sparks From the Electric City. Muskegon. Sept. 2—E. L. Gonyer, of Middleville, has sold his garage to W. Loomis, of Hastings, who took possession Sept. 1. Mr. and Mrs. {“onver will spend the winter in Calli- fornia. Albert Cohen. doing business at Jackson under the style of the Jack- son Tire and Supply Co., is closing out his stock and will travel several Southern States for the Oildag Co., of Port’ Huron. Ray Gibson, of Nashville, is selling his stock of auto accessories and will ro to Lansing. The Michigan Washing Machine Co, of Muskegon Heights, has let the contract for a large addition to its factory. While driving into Mears lately we picked up Swift Lathers, editor of the Mears News. who informed us he now has 2000 subscribers. Must have had the Chronic Kicker out can- vassing for him, as the later won fame and fortune (?) in a contest for a now deceased morning paper some years ago. We are much pleased at the little article Gabby Gleanings gives us re- garding our love for cigarettes. We do not want a law passed forbidding their use. What we advocate is an individual smoke consumer: in ‘fact, we want the cuss to keep his stink all to himself. Yes, we can still also tell bear stories. What gets our nannv is to have a man rave abeut the beauties of Grand Rapids as a home town find out final- lv that he lives in Wvomine Park avd see him deliberately register as living in Detroit. : Rudyard shipved 2.500 cars of hay last year or 275.000 tons, : BL P. Manroe. _— <<>> Quit Selling Sugar. Falmouth, Sept. 2—Will some one tell me how to pay $10.54 for sugar, plus the drayage, and allow for clerk hire, miscellaneous per pound and come out even? laundry, delivery expense The expenses are adverising, poor and items which are accounts, clothing, drayage, dues, not mentioned. hxtures, fuel, freight, insurance, ice, My answer is, Quit selling sugar! light, water, living, licerfses, il, J. W. Aldrich. ‘‘The Show Window of Michigan’”’ West Michigan State Fair Grand Rapids Sept 15, 16, 17, 18, 19 Michigan’s most complete agricultural, horticultural and live stock show. No one can realize the tremend:us strides of Michigan farming endez vor until he has visited this great fair. Sept. 16, 17, 18 the management will present Lieut. Ormer Locklear in his greatest of all death-defying acts CHANGING PLANES IN MID IR! The Locklear Company will 1 ut on five thrilling acts every afte: noon of the three days. REDUCED RATES ON ALL MICHIGAN RAILROADS DWINELL-WRIGHT CO.’S Whi te House m7 Coffee == 4 Teas Uniform In Highest Quality With the “wa: as an excuse, too many—far too many—food products changed their character com- pletely; and have evidently forgotten (?) to change back again to normal, now that the excuse (?) has become a very por joke. There’s where the ‘““WHITE HOUSE” Coffee and Tea Rises Superior to many other competing brands—for thev have not departed one single iota from the original standard of superlative excellence adopted when they were first placed on the market. Because the public KNOWS that, it TRUSTS THE “WHITE HOUSE” Coffee and Tea, and will purchase them MORE FREELY THAN EVER. ees = FEE o SE aut aaa Distributed at Wholesale by LEE GCADY DETROIT, BAY CITY. SAGINAW AND KALAMAZOO MICHIGAN TRADESMAN September 3, 1919 Movement of Merchants. Alto—E. G. Ferney succeeds M. LaMonte & Co. in g Portage—Schi ceed Pike and reneral trade ppers and Haninga suc- Gage in general trade. Lansing—Louise Bailey — succeeds Bailey and Bailey in the grocery busi- ness. Boyne City—Lester C. Fox succeeds OO. i: goods business. Lowell—Bennett & Sons Arthur Clark in the garage and auto- 7 } and EES Johnson in the grocery and dry mobile supply business. Freeport—C. S. Della Perkins in t} Mr. Sisk hails from Caledonia—The Caledonia Farm- ers Elevator Co. has increased its capital stock from 330,000 to $50,000. > i + = v7 Bros., dealers in Flint—Hamady groceries and meats, have increased their capital stock from $10,000 to $100,000. Oakley—The Oak'ey Elevator Co. has been ae with an authorized capital stock of $10,000, all of which ved, and $5.000 paid in mee has been subscr in cash. Jackson—The Jackson State Bagak is building on Mechanic street. which when building an addition to its bank completed will give it a frontage of 132 feet. Marquette—Edwin Larson, wh conducts a wholesale and retail bak- ery at 730 Washington opened a branch at 313 West Wash- ington street. Adrian—Fuller’s Shoe been organized with an autho STECCt, HAS ital stock of $6,000, of wh amount $4,000 has been subscribed and $3,400 paid in in cas Lansinge—Miss Theodora ot Chicago, has engaged in the mil- business in the Porter apart- ments, under the Ton Hat Shop. linery style of the Bon Lansing—J. P. Tallmadge has sold his stock of men’s furnishing goo s at 117 South Washington aven William H. Judd, mediate who has taken ini- possession. ee completely ed the it Grain Co., as 25, $70,000, entailing a 1 - - i ab a) last year, $2 halves, $2. $2.40. Chums, talls, $2.15, last year, $1.60, flats. $2.30: halves, $1.25. No new business is being accepted. De- liveries on s. a. p. orders. Prorating will be about 35 per cent. on tall reds; about 65 per cent. on tall pinks; in full on other sizes and grades. Another packer has named the same prices, and will make about 30 per cent. deliveries. —_.->——__ Back Home Again. Frank J. Comstock, who resigned his position as city salesman for the National Grocer Co. to take a similar position with a Chicago wholesale grocery house, has returned to his former connection. An experience of one week convinced Mr. Comstock that the cost of transportation and the de s staples present an effectual embargo lay in shipment and transit of on Chicago wholesale grocery houses doing much business in Grand Rap- ids. ee Jj. V. Murphy Elbert Holmes in the grocery business at succeeds 1130 Division avenue South. 2 tn er eta i i | MICHIGAN TRADESMAN September 3, 1919 DANGER OF THE HOUR. Nation Cowers Under Shadow of Great Menace. Grandville, Sept. 2—Since the close of the world war new life seems to pervade many industries | which at one time seemed in a moribund con- dition. The greatest boost has been given the business of farming. That the acricultural project is worthy ot the best consideration of the most able minds in our country goes without cautuo it is bo be the greatest VHF ness proposition of the future and = to emplov the active thinking of the best intellect of the age. Business farming. No longer will tne country be con- ten with slipshod, haphazard meth- ods of the past in agricultural pur- suits. There are openings along agri- cultural and horticultural lines which : ati 1 Jecires ot appeal to the ambitious desires 0! the rising generation. The sreat men of the future and the biggest states- come from the tarm. The legal profession has had in the past a monopoly of the big positions Cealt out to the aspiring men 0} the land. Behind all this the farm nas been content to stand, upholding law- ver statesmen in the halls of a Con- gress which makes laws for every agriculturist to follow. Class legisla- measure. dominat- man are to tion has, in great a ’ ed the age in which we live, but such law-making isn't the right kind, not should it be allowed to continue to the detriment of one class as against another. The farmers themselves have been as prone to seek this sort of legisla- tion as have any other class of peo- f this has been carried through: also legislation favoring labor organizations to the detriment § the public good. We want none of either—simply a direct and hen- stablish proper rela- tions between all the people without regard to the class or the size of the pocketbook. When farming is recognized as one of the principal business institutions ; the country then will it take its proper place ng the industries { the Nation. It will have equal rights with labor unions, Wall Street brokers and steel manufacturers. Leg- islation for the whole people without regard to any one class as against another must if republic is to stand, and the outlook, despite present day race riots, strikes and ple. >ome oO ’ est effort tO. € come if Unis lockouts, ’ of the encouraging signs of the times is the organization of the American Legion with young Theodore Roose- velt as the guiding Star. This is wholly a patriotic organiza- tion, non-partisan, devoted wholly to the interests of genuine Americanism. It is this spirit of Americanism which must rule in this country regardless of the different propagandas put forth in the interest of semi-foreign organ- izations. The late war has taught America a much-needed lesson which will have a tendency to keep us in the straight and narrow path of na- tionalism, wholly American with a big A. The business of farming is what calls for more than passing notice. It no longer sits at the feet of the politician accepting the few crumbs which are doled out to subject peo ples. Instead, conditions are such as to magnify the work of the tillers of the soil, and the time is almost at hand when the owner of a few hun- dred acress of land will be of the real, although untitled, nobility of the Na- tion. Even now the farmer holds in the hollow of his hand the future destinv of the Nation. Everything depends on him. He is the great I am of all that goes to make for the future prosperity of the United States. There is profit as well 7s pleasure in this farming business We us- ually speak of manufacturing, mer- is most promising. One cantiling, banking, lumbering, rail- roading and the like as “business.” Farming has not been classed in the same category. The time is here right now when, as a business propo- sition, farming tops them all. It cannot be denied that from the soil in the shape of foodstuffs and rai- ment come all that makes for the ex- istence of the human family. It is often a pet desire of the city man of -usiness to connect himself with a farm, This sort of property is safer than any bank Neither fire nor water can dissolve it. The founda- tion of all business rests on the land. A man who owned 80 acres. of rich Illinois soil desired a change of location. The land brought him $200 per acre. With this money he grated to central Michigan invest- ing his cash in farming lands at $50 per acre. He lived here twelve years on the 320 acres bought by the money he had received for the Illi- nois hty. The rise in land prices were such as to decide our farmer to make another change. He sold out on the basis of $150 per acre. With this snug fortune he went to the Northern part of the State buying lands at $40 which gave him a large landed estate. That change was made fifteen years ago. Farming lands around him have trebled in price during these fifteen years. and our farmer is now rated a wealthy man, all of which was the result cf a little forethought and quiet spec- ulation honestly carried out. No money in farming! That is an ex- ploded idea. None but underwits talk that way these days. The danger of the present is underproduction. Before this the Nation cowers in hour the shadow of a reat menace. Farming has been sadly neglected in the general scramble for sudden riches in the city. The great op- portunities of this age lie in the un- tlled farming lands of the Nation, more especially those of West Mich- igan. Right under the nose of the grumbler over conditions lie some of the best farming lands in the State. These lands can be bought at reas- figures, yet lay fallow, or are growing up to wildwood products of benefit to nobody under the sun. Were the writer young again he would not hesitate to take the plunge and identify himself with some « this idle land the fertility of which has been tested to the satisfaction of as good farmers as ever the State pro- duced. This underproduction talk is not for effect, neither is it a bogey in- vented to frighten children and greenhorns. Instead it is a serious warning which, unless heeded, may bring a long train of suffering and hardship to our people. The war brought about much that was effect- ive for the production of bumper crops throughout the country. With the war over, the farmers are in dan- ger of falling back into an attitude of indifference as to the needs of the Nation, now more. pressing’ than while the war continued. Scarcity of help has hindered more during the last few months than in all the years of war. The unwar- ranted boost in wages has drained the country of nearly all its working voung men, leaving the farmer ito shift for himself. The average age of the men on the farms is said to be above fifty years. This in itself is enough to alarm our people and set them thinking. The man on the farm has no fear as to himself and his immediate fam- ily. They can live off the products of a one-man worked farm, but what of the busy throngs in the city who must be fed? There’s the rub, and a most important rub it is, whatever the shallow-minded may say on the subiect. : The farm of this country must be made to produce to capacity or there will be bread riots and famine 19 onabie + I Don’t Buy Candy Until You Talk With the PILOT He Has Free Advertising, Sales Ideas, and Confections that will bring you an enormous Candy Business this Fall VERY retail merchant owes it to himself to talk over candy sales possibilities with the PILOT. Concentrating our efforts on candy, we have laid out the greatest, most complete plan to help retailers sell candy that has ever been offered. The PILOT will gladly outline and explain this exceptional plan to ycu. You will want the Free Ad- vertising, the Free Goods, the big Selling Ideas de- scribed in “The Secret Chart to Candy Success”—and you will want the excellent variety of fast-selling, high quality candies he will offer you at absolutely the low- est prices. These are all elements in the building up of your candy department—essential factors to enormous candy sales and success. GET A COPY OF “THE SECRET CHART TO CANDY SUCCESS”’ Ideas which have proved phenomenally successful— which have paid big returns to other merchants are outlined in detail in this valuable book. It is issued exclusively to dealers taking part in this sweeping candy drive. NATIONAL GROCER COMPANY GRAND RAPIDS LANSING TRAVERSE CITY CADILLAC Mail this coupon fo our nearest Branch I want to talk with the PILOT!! Wourmame o-oo. ee a. Addrege, 00. ge... arecnmen nee “< snes steeeenecnntn te Ge ee ne COLON OS: a ie &. t i Anaetune a “< snes steeeenecnntn te Ge ee ne COLON OS: —- arecnmen nee September 3, 1919 all over the land. Of what use are big wages with nothing in the market place to buy? Like the man lost on a desert island, with his pockets full of gold, he cannot eat the gold, the shine of which serves only to whet his appetite for food and render him an easier prey to starvation. The mad hazard of the young man who rushes to the city to grasp after the big wage, while farms without number lie beneath the sun and rain of the harvest unworked, is some- thing to give serious minded folk cause for deep unrest. This under- production danger is the one great problem that confronts the American people to-day. With the urban population increas- ing by leaps and bounds while that of the rural district is at a stand- still, or worse, going backward in places, is the one great menace that is exorcising the minds of the wisest and most thoughtful men of the time. It is an mtricate | problem, the solving of which will require the best efforts of all our people. Old Limer. —_+-- The Awful Profiteering Grocer. Mears Sept. 2—Who is the guy who robs the people right and left, the same one who daily is accused of theft; who is always on the _ beat, everyone he tries to cheat? The gro- Cer, Who is the guy who turns this old world upside down, and who true and surely does the people brown: who is never on the level, is a brother of the devil? The grocer. Whose fault is it the cost of living is so high? Who is to blame, that, poor humans, starve and die? Who is classed with Kaiser Bill (This ‘s the most bitter pill)? The grocer. Now, | suppose the recent great world’s war isn't laid to dirty Ger- mans any more. Just lay it on the grocer. Does he deny it, no sir. It was the grocer. aia sais maimataiadiine amie testis canna adie cata acca Sa ce ee cae MICHIGAN TRADESMAN 7 Who buys a new model auto ev-. up the goods upon his shelf? You adds the | | freight up to his store—the ery day and strews gold along the think by force he takes it? No by oui Broce : oe : bes AA fore the robber acta OG great white way? The same old son _ selling sugar, he makes it. The grocer. sae Bere (ne FOpoer = Star — f : , ‘ hs 1 | L: profiteering. Electrocute che of a gun, doing as he’s always done — This robber, buys his sugar, -siedeel without 4 bhearia Lie : ; scoundrel without a hearing. the grocer. lucky to find any, then starts sells it at 12 cents per pound. Ain't How does this robber gather rolls ure if he can make a dishonest pen- he a yellow hound—the robbing gro- of stolen pelf, not by daily marking ny. He pays eleven fifty-four. and cer Chronic Kicker. a THE IMPROVED HONEY COMB CHOCOLATE CHIPS You’ve Tried the Rest — Now Buy the Best! The Best and Fastest- Selling Chip Made Se = aylorMade Cz E.Taylor, Make = ; Jean MICH. BATTLE INCREASE YOUR BISCUIT PROFITS oe — = Oe ‘shimmy cme | r 4 uma 4 i As r ) AG bath yt FEWSapa CRACKERS Advantages of an IDEAL SUNSHINE BISCUIT DEPARTMENT Perfect Display—Clean—Neat—Attractive A Complete Stock with Smallest Investment It Creates Interest and Consumer's Demand Ask the Sunshine Salesman—He Knows [oosE-WILEs Biscuit (OMPANY Bakers of Sunshine Biscuits CHICAGO GERMANY STILL UNLICKED. 74 rend < Ten a +2n i : The trend of events since the close of the world war goes to show that the unlicked. German nation is With a population of 68,000,000. st 1 . des intact, why should they feel in a till pairing mood: down to child, France, cut 35,000,000 stands as a cringing fearing for te very life. and iron of the Teutonic race has not felt the jolt and crush of war as have all those other nations in opposition. ‘ n hh aah L 1]; as ; > Even though the Allies won a glorious Victory, there is not a German town in ruins, no German fara ids swept ©€ been the 1an Far South seas, a few With hands by German show for their late En tente Allies sit around a table and bandy words, while the most brutal Nation in Europe. composed solely of tor a renewal of the struggle ago. The suffering awtul struggle lie with the victors. not with the supposedly in all her history has strong and mistice which concluded Already has America forgot: isolence and murders oft the Teuton provoked in every Ameri- can breast. be ostra- cised forever Nobody Sul ee would counter - - - yO r +}, . } among nations OFT the Carin. Soc rt. clared Wi already Making p = | commercial relations pised and hated c Pisedad and Nated c¢ Lis Ft Custries of the ~ . . e + 1} : coming into their i nat German steel Ket In Competition ted States and at Our own steel man- inderbid In the open market by those of Germany. a. ¥ ™ " j peopie ot Germany do not Not one ._ + *4 1 . he people will acknowledge real- ize they lost the war. among that were defeated, and they have man Miall arms good reason to believe Alhed forces came to striking distance of Germany’s border the Teu- ton overlords called a truce. Hostil- Imes ceased and blood was not. shed rders ot the Fatherland. the suffering and that had saturat ed other came across the storied Rhine Was agreed decided upon. Germany it best to throw up the sponge for a brief rest, making no sacrifices other than the fortunes of war had doled out to her on the battlefield of her enemies. Not a rood of her own soi] All the devastation homes and lives of wives and babes sac- desecrated. and wreck of cities, MICHIGAN TRADESMAN rificed falling to their enemies, none to Germany The German nation has come through five years of desecrating war intact, so far as the homeland is concerned. She lost men in battle, but so did her ene- mies. With the scathed, with all national domain un- her farms and firesides undesecrated by the hand of the de- spoiler, she cannot but help feeling, when she looks out upon the lands of the en- emy laid waste by her ruthless soldiery, that Germany and not France. England and Italy won the victory in the war. With proven against the Germans, not one is cited Why? Be- cause the Teuton is still in the thousands of murders to appear for punishment. saddle. He is still lord of all and is more in- than on the day the armies of Kaiser Wilhelm 1 i tensely feared crossed the Rhine to invade the soil France and Belgium. If this was not so why such a silent consent to the settlements of peace, with the murderers of innocent babes and the dastard defilers of wo- men and maidens left unpunished? Germany is still the bete Now leading men of the Unlicked noir of the European situation. if never before the Allied realize armies and those of America that the war ended too soon. The Allies fell into a cunningly prepared trap set by the Teuton. It was a most grevious mistake when the armistice was With anxious granted. everything in hand, ready and soldiers on tap for business, the peace halt was called. It was a German victory. What the Teuton failed to win by force of arms he won by cunning manipulation of the truce council. All too soon the war came to a stand- still. Impatient Yanks were ready and The call to halt: the peace anxious to go on. announcement of came as a damper to their desires. Berlin, of the seat had all been the goal the eves of our soldiers contemplated. The Foch Hohenzollern power, along ae : soldiers of pushed across Ger- should have many, destroying root and branch until the capital city was reached. On the ruins of smoking Berlin a treaty might have been secured that would have taken the turkey gobbler strut out of Germany and humiliated her sufficiently to se- cure her inability to create further mis- chief for the world for years to come. The League of Nations, signed by \merica or not, is of no significance, so far as the German barbarian is con- cerned. The Teuton is nursing thoughts of revenge. In the near East he plans to rebuild all that has been torn down in the West. of Central Count on the bully =urope to feather his own nest at the expense of those who have flattered themselves that they came out victors in the late world war. ——— You can hight against ne«- ture. If you attempt to do what she not long has forbidden you to do in the very nature of your being, if every drop of { nerve cell in what blood every against Noe Matter protests you are doing what your will be a practical You may possibly earn your bread and butter, but that is not suc- power or determination—you will failure. mn ces THE REAL PROFITEERS. The fundamental cause of the present era of high costs is mary reasons, as fi ad due to four pri- lows: 1, The action of the labor unions in forcing wages up to outrageous and ab- normal limits. The reduction of the hours of la- bor below the limit demanded by good health and economic conditions. Reduction of the normal capacity and limiting the legitimate output of the individual strictions, worker by artificial re- so that union workers in gen- eral have become a mass of. shirkers. slovens and slouches. Accepting into membership in the union any person who expresses a willingness to pay lodge dues. thus forcing upon employers a great mass of workmen who are utterly incompe- tent to earn of the amount These tents occupy working space and use up 26 per cent. they must be paid. incompe- machinery and power without giving an adeq uate return. It is universally conceded by all econ- omists who have given the subject painstaking that the investigation and study average union man—whose sole dependence on his situation js due to the possession of a union card—pro- duces less than 60 per cent. of what he is capable of turning out if he were not handicapped by union rules and per- meated with the insidious doctrine of unionism—the smallest possible result for the largest possible wage. Here is the whole thing in a nutshell. Any man who undertakes to attention from the real a ££ of kL we on the cause 0 throwing it shoulders of the whole- sale or retail #merchant js dis- honest to himself and false to the country which furnishes him an abid- ing place. —_——____. RESPECT FOR THE UNIFORM. The frequent laments of the various newspapers about the waning consider- ation of the public for the man in the uniform of the United States Army, with special emphasis upon the enlisted man’s uniform, call forth many expla- nations, These explanations are usually far from complimentary to the of spirit of the frequent alleged change lic and references are made to the proverbial serpent’s tooth. Per- haps the American pub- solution to the true, is that the great body of people take army Charges, if their cue from the attitude of the authorities toward the They know France, where the army authorities for at least once in enlisted man. that in our history had absolute and unrestricted with complete free- from criticism, sway, dom there was no con- sideration whatsoever appa rently for the enlisted man. His status to be that of a convicted criminal un- til proved innocent. Many discharged soldiers remember the signs of “Arrest all enlisted men; take all officers’ names” “Reserved for officers only.” These would unmistakably to how the army authorities thought the enlisted should be treated. One must always remember that the seemed and seem to make it clear as man 1919 September 3, unlimited power of the army adminis- tration in France gave a free scope to without any danger of inquisitive civilians inter- all approved military ideals fering with what did not concern them. As Col. Ansell so aptly pointed out that the army adheres to the ideals of court-martial system, and it is just possible that sev- enteenth the handling of the Gus- tavus Adolphus in its century European ideals in common _ soldier are still the standard in the democratic army of the United States of America. At any rate it does not seem unreasonable public to that the and control of the A. should indicate the approved at- for the assume ideal administration EF. titude form. toward the enlisted man’s uni- NASTY TO THE END. The stock fire insurance companies —glutted with the ill-gotten gains of four months’ illegal and unjustifiable surcharge extortion—have finally suc- cumbed to public opinion and ceased adding the infamous surcharge to their charges for policies. Public opinion finally accomplished what in- commissioners courts and surance tures could not bring about— the law. The in- legisla an enforcement of themselves their moguls held surance above the law and_ snapped fingers at officers, courts and legisla- tive tribunals. They have gorged themselves with overcharges for which there reasonable ex- Was no which they are unable cuse and for to make any adequate explanation. Since May ordered discontinued, they before the public in the I. “W. W., defying every man. They when the surcharge was have stood same light as the law of God mulcted the months fron and have public during the four May 1 to September 1 to the extent of millions of for which they will some day to give an accounting before the bar of public opinion. circular letter to insurance announcing the withd in a agents, rawal of the surcharge after Sept. 1. a state- ment is made that no portion of the ill-gotten gains will be returned to policy holders in the cellation of policies bearing the sur- event of can- charge unless the cancellation is on a short rate basis. This condition clearly discloses the cloven hoof of which the throat the unholy combine it has the public by assumes and can tighten its time it elects to do so. ee grasp any The new law providing for the li- censing by the Department of Agri- culture of Illinois of all merchants who handle eggs has become effec- tive. All merchants imposed by under penalties law, must candle ges which they buy from the producers on the top layer under the top flap of every case of eggs, a candling certificate as required by the rules of the depart- ment. Every merchant must secure the apparatus for The act does not apply to retailers who sell only to retail trade for consumption. and every licensee must place candling. Dealers must secure license beginning Nov. 1, and every year thereafter. ~ coe MPs ; ; al panmeamneere a Ss df> Se raeedeimaliiadeinbitons sendin ohiaaiionsinesthiens teiciosstianisi skied tai si iia ED a St a Su ae ‘* September 3, 1919 MICHIGAN TRADESMAN The Flavoring Problem Solved! INTRODUCING Virginia Dare Extracts WE believe we have solved the flavoring extract problem. We know we have created a standard of strength and quality never realized in flavoring extracts. The natural flavors of the fruit, vegetables and spices slorified by the most exacting methods of preparation. Vanilla 150% Strength All Other Flavors Double Strength They are revolutionizing cooking. Domestic Science experts say they are a revelation. They banish all flavoring troubles house- wives say. The trade is already thanking us for stabilizing and standardizing a complete line of flavoring extracts which they can positively guarantee for quality and results. The profit? That’s | _ oe ae i | the most surprising and satisfactory part of it. H} | ASK YOUR JOBBER TODAY | Vy, i i | Hi 21 Absolutely Pure Flavors HH | ANILLA i Vanilla Peach Allspice Wi 150% STRENGTH | | Lemon Peppermint Mace 1 “ae ee | Strawberry Wintergreen Cinnamon Hi tt : 8 Cherry Rose Clove HW pil ae Orange Onion Nutmeg | | AND STATE FOOD LAWS Pineapple Celery Almond a Raspberry Coffee Anise h | Look for the Advertising Consumer satisfaction guaranteed. Money refunded by us on the slightest complaint. if {| 7c c \ | ie Ny ik \ oe : Af l) \Q BROOKLYN. N.Y YY Jy Se ot GARRETT & CO., Ine. Food Products Established 1835 Bush Terminal Buildings 9 and 10 Brooklyn, N. Y. The Bottle That Don't Tip Over 10 MICHIGAN TRADESMAN September 3, 1919 12090, R. K.L. sce 8 School Days Are Here yy a} ~ car eet aS 2 4 REVIEW OF TH : =L((enran ! Michigan Retail Shoe Deaiers’ Associa- tion. President—J. E. Wiisen, Detroit. Vice-Presidents — Harry \Voodworth, Lansing; James !1. Fox, Grand Rapids; Charles Webber, Kalamazoo; A. E. Kel- logg, Traver=e City Not intrecuenily fhe tock or GG Secretary-Treasurer—C. J Paige, Sag- Oe Ma eauerey Oe task Of Ean: IMMEDIATE DELIVERY — inaw. ming the window is turned over to : i. : some § who looks upor The Value of Shoe Trims. : ae Rritian for eae Pradecmar it as a bore. Mr. Dealer: ’ has just re ‘ \nd this lack of enthus 1ent Don't fail to see 4 M ij has the v WW 15, Of COLTSe, 1 ted in our line at the spent some t saunteri e puts ¢ It ec ‘t be Michigan Retail around in the shopping districts he sé Shoe Dealers’ Con- St lotis. sas ( Wichita, : ndat ngs, vention, Siginaw ather tea ; oe Bs S d say in order to have Mich , September On the whole he was favorably im- requent trims is for somebody about 8-9-10, m ine Whole \ ay ably pressed with the shoe trims he saw. the place to develop a lot of down- At least with some of the trims put Tight enthusiasm on the subject of on by exclusive shoe dealers. Enter- ms prising shoe dealers this great ; Just se a dealer is located in Price prosperous section of the country a town tnat sn't lay claim to met- Mailed 1 6 6 ..............: ee pee deel 4. to realize the ropolitan ambitions is no reason why 1, 9 tO 13% . eee seen cece e eens = have sings ee oe a oe ee ee Naned, 1 to 6 ..............2. 3.65 importance of the shoe window as : € snouid slight his windows. And fed, 9 to ist 20... ce: 2.95 doing. Rindge, Kalmbach, Logie Company the fact Grand Rapids. Mich. aga ae isi R. K. L. R. K. L. eeoueh: tte baed - 1 f - 24 se the light Ors. That alone hat they shouldn't : i; e e : the windows. naturally tire of ere S a ric ) O 1 i trim day after «| Quting Bal built for wear have plenty f sive that re. dif- em often. you The stock is a of plenitud smooth, even boarded Elk, of structive impres- the popular dark brown color now so much in de- mand. Soles are solid hemlock sole leather. Insoles are the same. : Full gusset. Fixtures. windows cannot De ar- has attractive fix- one’s bn turers of Mens, 6-11.......... /1405.... $3.50 feiouk aa diou fixtures and acreccaries Baye. 236-9...-. ....:.... 2... B25 there 5 the use of shoe aa. Youths, t-2..........._. _-:.2-. 3.00 Fup of increased beyond the Little Gents’, 8/2-13%2........... 2.80 hest dreams of other days. To-day Try them. You will like them. See Tae ms \ ar Grand RapidsShoe & Rubber(o ft they've The Michigan People Grand Rapids 3 \ g ment of sho about al a September 3, 1919 we have elegant fixtures in wood, metal, glass and other materials. They are built in the form of stands, shelves, tables, and on the adjust- able order so that any number of designs can be reproduced—and all admirably suited for the display oi footwear. The writer holds no brief for any particular sort of win- dow fixtures but he does. believe that the progressive shoe dealer owes it to himself to have something worthy in this line—something that will not cheapen his shges; s thing that will serve to enhance their attractive features and good qualities. One doesn’t need to buy a van load of such things. Onre- But stich thines as one has of this nature should be ar- tistic, modern, elegant. And in addition to just fixtures, one should use other accessories. A better word for this material neces- sary from time to time in effective trims—I mean material other than footwear and shoe store merchandise —would be window properties. Not to attempt here an exhaustive list of such properties, but rather to suggest a few by way of illustration, one may mention doilies, floor cover- ings, rugs, backgrounds, hosiery, canes, dolls, cut flowers, posters, traveling and sport accessories ete., Cuc., In a article by an expert shoe window trimmer, he mentioned that he often displayed a cane along with a pair of young men’s shoes. And he was at pains to say that his store didn’t sell canes. Then why the cane? For the good and sufficient reason that these were shoes. for street wear: and the psychological effect of the cane there in the trim with the shoes has actually proved to be a valuable one. A poster in colors of a_ bathing beach scene, or some quiet and at- tractive country landscape is an ad- mirable detail in your trim of sport, outing, or travel footwear and sub- sidiary stock for use on such oc- casions. Display a shotgun along with your fall hunting shoes: ice skates with winter sport shoes and storm boots. One thing that has contributed to the sameness of shoe trims is the old anarchronistic idea that nothing but shoes and shoe store merchandise must go into the window. Get rid MICHIGAN TRADESMAN of the notion. Really there’s no law against the introduction of other things. Surprise the people of your community by getting out of the con- ventional rut. Introduce properties that will make them open their eyes and take another look. The one principle to be borne in mind is that the thing you use in your window should be related in some way to footwear and its use; so that it will suggest the way it is to be used, or the occasion, or the environment, or something of the sort. There should be a logical connection between merchandise you are featuring at the time. Pleasing Effects. Your main objective, as I these things and the under- stand the art of window-trimming, 1's to produce a pleasing effect. Whether the passer-by merely glances in and goes on, or whether he pauses to get a more detailed look, the trim you have staged should be able to produce in him a pleasing effect. It will if the trim is fresh and well worked out. It will not, if the trim is old or dingy or dull in itself. And I may say right here that the one besetting sin of too many shoe dealers is the overcrowded window. There is too much merchandise for the space. The man who trimmed the window attempted too much. In- stead of a clear-cut trim with a def- inite appeal, he produced a conglom- eration. The eve is confused, in- SIDNEY ELEVATORS Will reduce handling expense and speed up work — will make money for you. Easily installed. Plans and instructions sent with each elevator. Write stating requirements, giving kind machine and size platform wanted, as well as height. We will quote a money saving price. Sidney Elevator Mnfg. Co., _ Sidney, Ohio Signs of the Times Are Electric Signs Progressive merchants and manufac turers now realize the value of Electric Advertising. We furnish you with sketches. pricee and operating cost for the asking. Bell M 797 Citizens 426) terest dissipated by diversity of leathers and lasts and types, and the result aimed at is completely missed. How many shoes ought the dealer to display in his window in order to have an effective display? ly the answer to this enquiry depends upon the size of the window; but there are few windows that are large enough for more than a dozen and a half pairs—if each pair is displayed. And they should be displayed in pairs—always. And they should first of all be carefully ironed and formed. Iron them out until every wrinkle has dis- appeared and lace them up until they fit the form with absolute flawless- ness. And be sure the surface is Obvious- properly free from dust and finger prints. 1l And this reminds me that the en- tire window—glass, floor, side and back—should be spotlessly clean bde- fore you begin to assemble your trim. If the floor and back is hardwood, your task is relatively simple, but if the window is one of those less med- ern ones that requires a floor cover- ing of some kind, it will take more time. It may also require a new covering for the floor or the clean- ing of the old. In the era just ahead of us it 1s safe to predict that far more atten- tion is going to be given to the trim- ming of shoe windows than in any previous time, and the fellows who devote time and attention to it are eoing to find that it will pay. Cid McKay. wear. Your Outdoor Customer will soon be calling for a dependable service shoe for fall and early winter Sell him the H. B. Hard Pan Shoe The H. B. HARD PAN Shoe has long been Known for its wearing qualities. A lifetime of honest effort to produce the best service shoe is back of the name. High grade materials, together with the best workmanship obtainable, are exclu- sively used. You can recommend and sell the H. B. HARD PAN shoe to the man who needs the best because IT 1S THE BEST service giving shoe. Herold-Bertsch Shoe Co. Manufacturers of Serviceable Footwear GRAND RAPIDS, MICH. ~ We Want to Meet You at the Big Show Sept. 8-9-10---Saginaw, Mich. No retailer large or small can afford to miss it. HIRTH-KRAUSE CO. Tanners and Shoe Manufacturers Grand Rapids, Michigan 12 MICHIGAN TRADESMAN September 3, 1919 “FINANCIAL ~_ vpyeaedoad ‘ Some Dominating Factors ican Prosperity. t > 2 ( “ ~ ~ ¢ P XCNane = oe € jtirse s $s 1 1 Cf > 1, a+ \\ €ans € = t = se os i¢ c 1) = i ne Bt € amin € } s e W has .. i ¢ ie@utre { s S S = t = yt ¢ S a »E12 Sich ow & ai = . E liga Tl »« € es é -o Q es S ¥ e i: s s C < es 1 ‘ < } ) S S s Ss + »ot t c “Ean 4 € ic 4 resel i 11¢ a in Amer- actively interested and will | : 3 < ss °o g ~ ~ ted le = t € € S ic. C < ( ¢ : a is ¢ S S S s . S i 1 “ a s ; ‘ é S Oo ~ i a < es s < Satisfied... Customiers know.that we > Py ere Oita ee Ply at OLY Mitel laa THE BANK WHERE YOU FEEL AT HOME ft — — ue a wD API DSS vine SB Ant WE WILL APPRECIATE YOUR ACCOUNT TRY US! On Account of the War it has become a fixed habit during the past five years to attribute everything to the War and especially high prices. Prices un- doubtedly would have advanced over the level of 1914 had there been no war as those prices were too low to justify- production in many lines. Prices of some things al- sa ready have dropped to the Established 1853 before-the-War level; prices of some other things will never decline. The Monthly Trade Reports issued by this Bank will assist buyers in keeping tab on the trend of prices. Telephone your name to our Mailing Depart- ment. OUR OFFICERS WILLARD BARNHART Chairman of the CLAY H. HOLLISTER OUR DIRECTORS Willard Barnhart John Duffy Board W.R. Shelby John C. Holt L. H. Withey ie Lowe is oe William Judson ‘rank Jewell WILLIAM JUDSON Carroll F. Sweet Geo. F. Mackenzie Cc vAR RROLL F. SWEET Vice President W. D. Stevens James F. Barnett i;EORGE F. MACKENZIE Clay H. Hollister Wm. M. Wurzburg Tice President and Cashi John P. Homiller President Vice President HE time is passing when one can impose on his friend “THE CLOCK CORNER” PEARL & OTTAWA to the extent of asking an amateur Ex- ecutor or Trustee to tackle his unfin- ished problems, furnish the heavy surety bond the court requires, and hold up your credit and stave off pov- family, when he is im- mersed in his own affairs. erty from your and burdens The Mich- igan Trust Company is ever ready, at an actual saving to clients. For such service We take responsible charge of business affairs of any size. Our Public Accounting Department specializes on Federal Tax Returns. THE MICHIGAN TRUST Co. OF GRAND RAPIDS September 3, 1919 crease, our present high power of pro- duction will diminish, our capacity to provide employment for our millions will be impaired, and, worst of all, perhaps we will have failed to justify the world’s entirely reasonable ex- pectation of us. Our duty, therefore, is plain—obvi- ous almost. These wondertul re- sources we have and the not less won- derful National qualities we possess— the world is to concede both : ; co-ordinated in to us now—shoul ‘ffort, not governmental perhaps, but at least aided and sanctioned by } 2 rarntm neo the the UrOVEerniment, towards tile splendid programme of humanitari ism and, incidentally, of world busi- ness which it has ever been the privilege of any nation to direct. There should be no del ing an undertz viking to our country and so essential world’s weltare. most certainly, yes. But to do it we must utilize the very best that is in us—all of our powers and resources. World vision and charity we must have, but also stéadiness and t power of discrimination, Our world benefactions, if such they are to be h : aly ae 5 cou4 . ae elligent consideration of the merits : i called, should be bestowed with an of the different requests ior rel! QO Us trom so many which will t parts of the world. After all, our ex- me World 1s still 1 { i young, while in the ways of the world iffering points o and its wi f are not in the least well oD ak La rc chooled. We still have the bad habit of reading our own characteristics into the peoples of i peoples to whom our characteristics are still puzzling and quite likely be misunderstood. Human nature may be TErery much the how sadly at variance } I same the world over,’ but with this the- ory are the stories which so many of our soldier boys have br ] from abroad. To do anything like justice either to our own possibilities or to the world situation which calls for our sympathy and action, it will be very important that we keep our own house in order. Industrial quarrels and armed threats of strikes and lock-outs are but poorly suited to the accomplishment of the task before us. Just because our Na- tional activities are moving alo truces and more smoothly and than those of sorely tions, we should not delude ourselves more war-stricken na- with the belief that our problems are less serious than We were not so deeply hurt as they, power of reaction towards essentially theirs. hence our peace activities asserted itself more ickly than theirs. Our people and our industries wasted no time in get- ting back to work and turning out the products which other nations now need so badly. They have neces- sarily been slow in restoring their shattered productive agencies and getting under way. It may be that certain aspects of MICHIGAN TRADESMAN 13 the European situation are worth 1g because they exhibit inten- sive phases of problems which we 5 mw | aisO Must SOlve On Our OW account ii Gur Own way. fust as the inister reion = ae ttt at £2 Sinister re1gn of the Bolshevik oll: : world id mad extravagances ae te 1 } } {ace Ss ‘ I \ t + } per ehts dis- t t t o } + . : ) ‘ al ila ap : rT J I S €ss ox ‘y reswin ) indus 7% ? uy = 4 o € fi ~ + 1 tO? tha ¢ + On © 1G £ i hat liOovers 2 Cc n St \ rogethne \ ot} oe W ti ( Lie ¢ MO « oe } producti S ( | sh ros x n ley t t PCrity no ‘ iep It iM Casy tO: eS ST) Ones e Sé ousness oO ro sent sit t FLIStoOr\ S ile \ is Nees Hus | dis ( ( S € Q con- : ete ¢ yrosperity ound w out Ww. tl e- Spe l at 5, CILe al c ili na the 1 - Ship Of Most < t 1 t teas mportant ee s¢ Sa ma VOorid La } Nn WHOICD we live, s regic a tages } d 1 ull exercise of w h not on ( » Our benent eredit t wi TOSt OF THe atic 5 OF 2 WW Ss oO ) con Herc and indust activities Dut the law of ympensation Lds 3 +1, BOOG Hi] (M18 as Mm 5 tions. It a at } would be » Imag an) ad- Valitage we possess u ic S © Cite mad + « + ' —+ 1 10T acCOMpaniea g respon- e ar Impos- te . : : SIOIC (tO iWhae ni coming to us through prope imunistration ae oO world stev Ip hich woul re ore S S Or more n- tt } ¢ emace LE niStory ¢t ith o ras we WOULL UT c LCi > ile Cove! ent and siness { to ecognize our Nation esp r to iulhl its requirements Lew E. Pierson Kent State Ben! Main Office Ottawa Ave. Facing Monroe Grand Rapids, Mich. Capital - - - $500,000 Surplus and Profits $700,006 Resources 10 Million Dollars “my L t I%4 Per Cen Paid on Certificates of Deposit The Home for Savings ‘dieu a | GRAND RAPIDS NATIONAL CITY BANK TITY FRUST & SAVINGS BANS ASSOCIATED Lhe MARAT jee CAMPAU SQUARE The convenient banks for out of town people. the city. district. On account of our location—our large transit facilities—our safe deposit vaults and oir complete service covering the entire field of banking, our institutions must be the ultimate choice of out of town bankers and individuals. Located at the very center of Handy to the street cars—the interurbans—the hotels-—-the shopping Comb nad Capital and Surplus .........-- ~ «2-8 1,424,900,00 Cembined Total Oenasits ..................- .. 10,168,700.00 Cembined Total Resources ......-+......++.+«; . 13,157,100.00 Fibs TITY BANG uot & SAVINGS BANE ASSOCIATED RA Ts re’ What Our Trust Service "ans lo You While ycu: re active in the affairs of life, it is not wis: to let too many people know about your business affairs. You will want your esta'¢ administered without undue puolicity. Whether : s trustee during your life or as executor of your will, your financial cares if left in :ur hands, will be managed con- fidentiaily aad satisfactorily. A pers nal interest is taken in the affairs of every patron, and trust matters are guarded as carefully as if they were our own. Ask one of our trust officers to explain what our service means to you. [RAND RAPIOS [RUST [.OMPANY OTTAWA AT FOUNTAIN BOTH PHONES 4391 14 MICHIGAN TRADESMAN September 3, 1919 Government To Blame For Era of High Prices. Chicago, Sept. 2—The most ser- ious problem confronting the world to-day is without question the high cost of living. As a political issue it promises to become the rock upon which parties and even governments may come to pret. its eficct in social institu- tions and crder has become menac- ing. The front pages of our public prints are daily reminders oi this unsolved problem, calling the atten- tion of the reader to it incessantly. Even a cursory reading of these prints discloses the feature of pass- i the buck from producer to dis- utor, and from one group of dis- tributors to the next. The retail distributor has the best opportunity to see the question in its full aspect, to observe the intricacies and tricks of distribution. Therefore the writer sets forth his observations nd conclusions, not for the purpose of whitewashing the particular group of distributors he represents, but rather to shed light upon the prob- lem, no matter whom it may hurt or help. The high cost of living came by no ly to the close ob- server of industrial conditions, and result of the waste of four years of the most destructive war in the annals of history. ing trib means unexpecte 1 . ee 3 is the mevitapie ¢ It was to be expected that the di- verting of millions of workers from production to destruction—3,000,000 in the United States alone—wou!d seriously affect available supplies and prices. We must also assign as a contribu- tory factor the hasty. makeshift ac- tion by our very Government quickly taken advantage of by a horde of big and little profiteers. Millions have been spent and more is intended to be used for investiga- tion, but we may safely predict that there will be no relief until there is an entire change in the attitude of the administration and of congress. Fear- less, impartial action must replace the policy heretofore adopted of pla- cating one group of interests and agi- tating against another group. The first serious error resulting in increased prices for everything we eat, wear or use was the awarding oi war contracts by the Government upon the basis of cost plus 10 per cent. The temptation to increase profits through adding to producing costs became greater than any one ‘ould be expected to resist. Here is where we began our run- ning around in the circle and we have not stopped running yet. We are chasing one another and when we have almost caught up with the fel- low ahead we are being chased furth- er by those behind. This is the way it began: a manu- facturer holding a Government con- tract at 10 per cent. plus and former- ly producing an article at say $100 was entitled to add as his margin $10. If he could increase the cost of pro- duction another $100 he also added additional $10 to his profits. Th: A ill is the way it was done: wages increased by leaps and bounds, raw materials the more costly. the better suited for the chief purpose of in- creased cost of production when every item added spelled a return of 10 per cent. added to the profits. With the elimination of need for efficiency in the production of 10 per cent. plus products, all industries be- came affected and suffered from lack of efficiency. Did anyone expect these conditions could be confined to war contracts? As a matter of fact. the inevitable happened—payine higher wages for war work caused labor to migrate to war work factories. In order to keep labor in its usual employment, engaged in producing for other than war contracts, employers What is Mutual Fire Insurance? It is the principle of self-government of gov- ernment “of the people, by the people and for the people” applied tothe fire insurance business. Do you believe in that principle? Then co-operate with the Grand Rapids Merchants Mutual Fire Insurance Co. 327 Houseman Bldg., Grand Rapids, and save 25% on your premium. For10 years we saved our members thousands of dollars annually. We pay our losses in full, and charge no membership fee. Join us. Michigan Shoe Dealers Mutual Fire Insurance Company Fremont, Mich. Note Our Net Gain in Insurance and Assets During July Amount at risk June 3), 1919.......-----..:---. $2,667,475.00 Amount of New Business in July, 1919 ........ 72,100.00 Si $2,739,575.00 (oem on amd Jume 20 1910... .-..........--.--.- $17,110.17 Caen pebeivel im Jaly, 1910.....-..-.---...----.-- 2,497.45 (otal. 6. $19,607.62 Cash paid ott in July, 1919 ......-.---.----- 1,031.69 Cash on hand August 1, 1919....-.....-.--------- $18,575.93 Insurance on all kinds of stocks and buildings written by us at regular board rates, with a dividend of 30 per cent. returned to the policy holders. No membership fee charges. No surcharge. GEO. BODE, Secretary. Cc. N. BRISTOL, Manager A. T. MONSON, Secretary BRISTOL INSURANCE AGENCY ‘**‘The Agency of Personal Service’”’ Inspectors and Adjusters for Mutual Companies SAVINGS TO POLICY HOLDERS FREMONT On General Mercantile Lines 25 to 35 Per Cent. Hardware, Implement and Garage Lines 40 to 55 Per Cent. MICHIGAN Assets $3,699,500.00 CLAUDE HAMILTON eer Mercuanrs Lire Insurance Company Offices—Grand Rapids, Mich. Has an unexcelled reputation for its Service to Policy Holders $4,274,473.84 Paid Policy Holders Since Organization WM. A. WATTS I ” RELL S. WILSON Vice-Pres. President Sec’y JOHN A. McKELLAR RANSOM E. OLDS CLAY H. Vice-Pres. Chairman of Board — Insurance in Force $55.088,000.00 SURPLUS TO POLICY HOLDERS $477,509.40 Fire Insurance that Really Insures The first consideration in buying your fire insurance is SAFETY. You want your protection from a company which really protects you, not from a company which can be wiped out of existence by heavy losses, as some companies have been. Our Company is so organized that it CAN NOT bose heavily in any one fire. Its invariable policy is to accept only a limited amount of insurance on any one building, in any one block in any one town. Our Company divides its profits equally with its policy holders, thus reducing your premiums about one-third under the regular old line charge for fire insurance. MICHIGAN BANKERS AND MERCHANTS’ MUTUAL FIRE INSURANCE CO. Wm. N. Senf, Secretary FREMONT, MICHIGAN September 3, 1919 in such production had to meet the competition of the 10 per cent. plus contractor and, of course, this added to the cost of his products and suv- sequently to the price ultimately paid by the consumer. The increased prices paid ior raw material by the 10 per cent. plus con- tractor forced the non-war manutiac- turer producing and marketing his products for the use of the general public to pay like increases in a coin- petitive market for his materials. In addition the distributor to the public charged a higher margin than tormerly, necessitated in part by in- creased operating expense, caused by higher salaries paid to empioyes, 1 order to keep them behind the coun- ter. Other expense increased ayace. No litthe was added by the desire of all to get their share while the get- ting was good, and profiteering has been and still is the general order of the day. While it is true that under normal conditions supply and demand and competition place a check upon prices, and hold them to a fairly reasonable basis, under the 10 per cent. plus basis the law of supp-y and demand narrowed down to a competition of nerve in asking and paying the highest price both for ma- terial and wages. Profits were determined only by what the traffic would bear, which seemed to be without limit. Sol Westerfeld. ——_>-.___ Was Here When The Tradesman Was Born. Port Huron, Sept. 2—I notice the current number of the Tradesman is the thirty-sixth year of publica- tion, and apropos of the event, it seems to me a word of congratula- tion would not be amiss—a word con- oratulating not only the gen- €ral public, which ts indirectly benefited by the influence of so able a medium, but also the wholesa’ers and the retail elements of our mod- ern business fabric. The writer was a boy working for the Grand Rapids Eagle in the old Eagle building, on Lyon street, when your very creditable enterprise was born. He remembers the Fuller and Stowe Eneravine Co. which was housed in the same building at that time; and the years that have passed have served to emphasize the need of the paper which has so long stood high amone journals of this char acter and has been read and quoted irom coast to ccast. It is for this reason that the paper respects the management and does honor to its chief—yourself—that these words, it seems to me, are both fitting and timely. The paper has always stood for fair dealing, has been generous in its treatment of labor, and has always been conducted on so high a plane that the merchant and wholesaler, as well as the reading public of our eteat State, have come to feel that the publication is a necessity to our modern business life. While the tendency of the day is running to fads, isms and experiments without number, it is to be hoped that the Tradesman will continue to publish the unvarnished truth, reflect the wise judgment of its able editor, as in the past. and continue those de- partments which have made it one of the leading commercial papers in the United States. May its power, prosperity and influ- ence never grow less—which is an- other wav of saying we hope the editor will “live long and prosper.” H. Arnold White. —~+2++__ No man ever lost anything by be- ing clean, spick and span. If you are slovenly about your person, the pub- lic naturally forms that kind of an estimate about your business, and will not be very enthusiastic about dealing with you. MICHIGAN TRADESMAN Improved / tate ' fy Honey Comb Chocolate Chips y a "aE A man is known by the company he keeps— A merchant by the candy = / he sells. ayvlor-Made Cont VW. E.Taylor, Maker ee BATTLE /CREEK, MICH. Order Today 15 ‘*‘Where Can I Buy Mapleine? It makes such delicious and economical table syrup and is so good in all kinds of desserts I don't feel I can do with- out it. Can't you in- duce my grocer to stock it?” Fourth National Bank United States Depositary Savings Deposits Commercial Deposits 3 Per Cent Interest Paid on Savings Deposits Compounded Semi-Annually I 3% a) ‘Per Cent Interest Paid on Certificates of Deposit Left One Year We get these inquiries every day—don't let them come from your customers Mapleine is just as essential on your shelves as vanilla. Order of your jobber or Louis Hilfer Co. Capital Stock and Surplus 1205 Peoples Lie Bldg., Chicago $580,000 Crescent Mfg Co. WM. H. ANDERSON. President LAVANT Z. CAUKIN, Vice President (M-451) SEATTLE, WASH. J. CLINTON BISHOP, Cashier ALVA T. EDISON, Ass’t Cashier Boston Straight and Trans Mic iigan Cigars K Y B O H. VAN EENENAAM & BRO., Makers Sample Order Solicited. ZEELAND, MICH. 1 000 Sheet Manila Tissue Bell Phone 596 Citz. Phone 61366 S NO \ N H I i E Lynch Brothers : hed C Sales Co. 6 oz. Bleached Crepe Special Sale Experts Stocked by all progressive dealers. Expert Advertising Write for prices and sample rolls. Expert Merchandising oe The Dudley Paper Company, Lansing, Mich. GRAND RAPIDS, MICHIGAN We furnish you with blotters to distribute to your trade. 16 Find Out What Trade Wants and Get It. I don’t know a better way of mer- chandising scien ally than gettinz right down and finding out what the trade wants and getting it. That is the kind of merchandise they want, in the quan- merchandising: modern tity they w quality they want and when they want it. your You enouzh customers you the ordin know to know that he wants to know the goods before he lets you have the dollar. Describe the goods ca You know what he wants to know about the goods as well as in detail. anybody on earth. Sit down and think what he will ask you, and then answer those questions; informative These are the basis on which order copy. 1 I ot houses base _ their 1e mail That is what modern business. Merchandisin= is: that is all it is. Use modern merchandising and sales methods. You ust find out what they want. I sent out a questionnaire in IIli- nois last year, to something like 4.000 families. on our regular letter- hundred of these heads. Eight farmers’ wives ca ne back and enum- erated specific items of merchandise they couldn't get in local stores— think of that valuable information. “hink of it, and how willing they were to co-operate in that way by offering suggestions of the things they would like to buy. The only thing is for each one oi Not only intform- you to do the same thing. 1s it essential that you use ative copy but keep good goods. I had an illu 1 be al SOMme Tiree cr four years agi aught me a les- son We received from an eastern clothing manufacturer a_ hanger. They wrote it expensive and they had sent out only a few. It was pretty, run i 1 colors, and Was qGurte four or five they said they had sent ly a few to and if they were found to be out on their cu stomers, satis- factory, they would issue them gen- ue + 4. 1 erally. I think the ¥y a piece. I our clothing about $1 section. HItCeN OF It wasn’t over twenty minutes before one of our farmer customers asked about a check he had left there a few days came in and or wanted to out the check, ani before for some one, know something al that, he glanced around and saw this hanger. while he was asking € After he had looked at it a minute he walked over and looked at it closer, and then walked back and said, “Did you hang that taken by surprise, and Hor 7 was t sensed that there was something displeasin: about it. I said, “No.” I thoucht T ie m brother hung it up as he wasn’t there, and I turned to look at it. I will tell you what he said. [It was a figure of a young man dressed in ultra stvle. he had a cane on his arm, a between his fingers, a little ‘cap on the his head, and he was walking down Ciparette back of MICHIGAN TRADESMAN the street leading a big ugly-faced bull dog. The farmer said to me: “Ed, if you sold my bey a suit of clothes and it made look like that, I would shoot you as sure as hell.” I should better than to put it up, but I am only giving you that experience so you will be more careful. We know that a far- mer wouldn't think much of a boy didn’t anything do than to lead a bulldog around, and I knew they didn’t care about having him smoke cigarettes. I knew he wouldn't to have his son dressed up like that. I knew he would rather see that boy dressed him have known who have more to care in a conservative style so that he would look like a real man, and I knew he would rather have him do- ing something ordinary. So I wrote the clothing manufacturer what my customer said about it. It is a valuable experience to show how important it is that we do use right illustrations in our advertising, keeping in mind our. customers’ wants and not our own. Now another thing I discovered the other day. In about 158 stores, I don’t suppose the thing would hold good in North Dakota, I didn’t find a complete up-to-date mailing list. Think of it! Gentle- men, you can not expect your adver- ising to draw. no matter what kind of copy you would like, or what 11- lustrations you like, or what kind ci merchandising you do, if you dont keep up advertising same your system with a follow-up system. Don’t forget you must have the men, women and children—get the children—get the women on_ that list. On the farm the women are 60-40, 1 am not sure about it in town, [It is important to write the it is very important to children. that ago. I was checking up a list of our customers, and I ran across one who used to trade with us but for some reason, had quit. I decided that I It is a hard prop- wife, and write the I had an illustration along line in our store a few years would write him. osition to write a man when you don’t know what is wrong. We had something in the store that I thought he might be interested in, and I wrote him asking him to come in and see it, but he didn’t come in. One the boys dry goods and were’ unpacking them They laid them sweaters for boys and girls, and while I was look- ing over the cards, I came to this man to whom I had written twice. among Was 2 bunch of out, and sweaters. there were I was called around the counter and saw those sweaters and_ it dawned on me to write his little girl, and I wrote the little “Dear Madame: You will be glad to girl: come in and see our for little girls. We white, blue, gray.” sweaters them in I named all the colors and I incidentally told her, which was true, that the same after- noon little Mary Smith had been in and her mother had bought one for her. have September 3, 1919 We are manufacturers of Trimmed & Untrimmed HATS for Ladies, Misses and Children, especially adapted to the general store trade. Trial order solicited. CORL-KNOTT COMPANY, Corner Conimerce Ave. and Island St. Grand Rapids, Mich. Rebuilt Cash Register Co. (Ir corporated) 122 North Washington Ave. Saginaw. Mich. We buy, sell, exchange and rebuild all makes Not a member of any association or trust. Our prices and terms are right. Our Motto:—Service— Satisfaction. IN Ask about our way BARLOW BROS. Grand Rapids, Mich SAVE MONEY by insuring in the Michigan Mercantile Fire Insurance Co. Mich. Trust Bidg. Grand Rapids, Mich. To Dealers Only Write for our latest SPECIAL CATALOGS No. M. T. 1919 J ohn) Farwell Company Wholesale Dry Goods & General Merchandise BLANKETS $6.00 to $9.00. $1.8734 to $2.95. Have you a good supply of Blankets? If not, we are ready to supply your needs. We still maintain the high standard lines such as WOOLNAPS, all WOOL PLAIDS and COTTON BED BLANKETS. Prices on Wool Blankets ranging from Prices on Cotton Blankets ranging from These are excellent values and will stim- ulate your FALL SALES. Grand Rapids | Quality Merchandise—Right Prices—Prompt Service | Paul Steketee & Sons Wholesale Dry Goods st Michigan September 3, 1919 MICHIGAN TRADESMAN 17 WINDOW CARDS FOR DEALERS At the left is shown a small reproduc- tion of a colored window card for deal- er’s use. This is one of a number of attractive 14x10 inch cards showing the different garments in our line. We also furnish dealers with newspaper cuts and other advertising matter. THE WOMAN’S OUTERALL. This card shows the woman’s Outerall, REG. U.S. PATENT OFFICE very popular and practical for women 9 who work in factories and around ma- : chines. Neat and womanly in appear- eC CONnOHY armen ance. Many housekeepers also wear them for their home duties. Excellent Aa eae for work in the garden and on the lawn. The Longest-Wearing One Piece Garment Made This claim has never been refuted. It has always proved true. Dealers who have sold various lines of one piece garments tell us their customers declare that the Outeralls wear longest. Over 2,500 dealers in the Middle West now sell Cuteralls, and we are adding new dealers every day. q This is one‘of the fastest selling lines you C3 can handle. The demand for good one ia & hages £ For Factory Men piece garments grows daily. Men re- % turned from. service have grown ac- Laborers customed to the practical uniform, and Garage Men now turn to the Outerall one piece gar- z ment as the uniform of peaceful industry. Railroad Men F Outeralls are made of strong, dur- k armers able materials. They save clothes, save washing, save mending. They fit snugly, yet comfortably. They are the one safe Auto Owners Chauffeurs garment around machines, as there are no Women flapping ends to catch in wheels. Children Outeralls are made in various fabrics, colors, styles and prices to fit every purse. Every man who owns a car should have an Outerall to slip on when he works about his ma- chine. Outeralls for Children---2 to 16 years Dealers find a big sale for the children’s Outerall. Mothers quickly realize the practical features of this garment. It is the ideal play garment. Saves clothes, saves washing, saves mending. Sizes for the 2 year old kiddies, and on up to 16. School children slip them on after school and on Saturdays. Wide Range of Fabrics, Colors and Prices Outeralls are made in various styles. The summer Outerall has low neck and short sleeves, and this is a good year-round garment for inside work, as in a garage. We have garments with protected buttons, for work around machines. Some of our styles have an extraordinary number of pockets, for mechanics. Garments are made in khaki, olive drab and olive army shades, also plain blue, wabash stripe, shadow stripe and hickory stripe. Sample Assortment on Approval We have a sample assortment containing a fair representation of the line, which we send out to dealers who are interested. This package is sent with all charges paid. You are free to inspect the line. Go over it carefully. Then return if not satis- a factory. No obligation attaches. Or you may keep and we will aight ac Aan We C invoice. Many of our now biggest dealers started this way. Send for sample assortment to-day. Michigan Motor Garment Company Home Office: Greenville, Michigan BRANCH OFFICES: FACTORIES: 405 Lexington Ave., New York; 1016 Medinah Bldg., Chicago; 3429 Ashland : . Pe Ave., Indianapolis; 222 Marion Bidg., Cleveland; 615 Locust St.. Des Moines, Greenville, Carson City and Lowell, Michigan. Ia.; 147 Dwight St., Springfield, Mass.; 618 Lyceum Bidg.. Pittsburg, Pa.: 661 W. Baltimore St., Baltimore, Md.; 45 N. Third St., Philadelphia. 18 MICHIGAN TRADESMAN September 3, 191 9 She got the letter the next morn- ing—I think it was on a Tuesday. Wednesday and Thursday came and nobody came in, ready to close up. and we were about It had been rain- ing and there weren't around so it was a good opportunity to look The lights in front many over the books. _were turned out. All at once the door opened and in came the farmer with the little He said, “Well, Ed, here ‘s I shook hands with her and girl. Mary.” took her her father aisle. When looked I want to tell you something. down to the sweaters, and other walked around the he “bed. When vou Want me to come in at any timie, he got down there, across at me and said, just invite me in, but for God’s sake, don’t ever write the kids more letters.” Mary got my letter and wanted to come in that day. but they couldn't, nor the next day, but that night she wouldn’t go to bed and they had to bring her in. The children their letters to their fathers nothers, and are interested in them. You must have a follow-up to your any show and advertising. The newspapers won't do it all. Mail order houses do not stop at sending out catalogues. They have their check-ups and fol- low-ups in the mail order business. send their customers, we checked up, and in some lines it went as high as 1,109. Yet we use a quarter page in the newspaper and expect the store filled the next day. No, it won't do it because it takes more than that— only one-half of your advertising is done when you use the newspaper; you must have a complete mail list. I do not know of one merchant who has made a success who has not ha! a complete mailing list. To see how many they Take your trade territory and map it out—lay it out and check up your customers. You discover that here is a corner from which you do not get your share of the bustness. Get out your mailing list and send it in there and see how it comes in. You can put your merchandise any place you want to if you advertise and fol- low it up. You can make your trade territory as big as your ef- forts, absolutely no limit. E. B .Moon. ——_>->____ Programme For the Dry Goods Con- vention. Lansing, Sept. 2—The following programme has been prepared for the annual convention of the Michigan Retail Dry Goods Association which will be held in this city next Tues- day and Wednesday. Tuesday Morning. 9:30—Registration of all merchants. 10:00—Meeting called to order—F. N. Arbaugh, President of Lansing Chamber of Com- merce. 10:15—Address of Welcome—Frank “s Kedzie, President of M. A. 10:30—Response and Address—Pres- ident D. M. Christian, of Owosso. 11:00—Report of Secretary-Treasur- er—J. W. Knapp, Lansing. 11:30—Report of Manager—J. E. Hammond, Lansing. 12:00—Noon—Adjourn for lunch. Afternoon. 1:30—Meeting called to order—Pres- ident D. M. Christian. 1:45—Address—G. Albert Garver, General Manager Garver Bro- thers of Strasburg, Ohio, m How to doe a million dollar a year businessin a town of two thousand inhabitants,” iollowed by questions and discussion. 3:15—Report of Committee surance—Chairman J. ry of the J. 3B. Port Huron. 3:45—Discussion and explanation of State law governing mutual fire insurance—Hon. Horace C. Corell, Michigan Dep't. of Insurance. $:30—Remaining time \ aK De on In- B. Sper- Sperry Co., wmitil 5:3 ‘ 1c HOOT. cussions from Evening. Experience Meeting and Smoker— Geerge T. Bullen, Chairman, Albion. Live subjects will be taken up in der named. All are expected part in a full and free discus- Plans. Smith Profit Sharing R. Jackson, Flint. allowed to i. Benus or Glenn lsman Co., 2. Discount employes. HG Wendiand HH. G. liand Co., Bay City. 3. (harees for Alterations in all rOC stores. Leader, F. E. Mills, Phe s Dry Goods Co., Lansing. Hours and How to En- force Them. Leader, J. Geo. Dratz, J. Geo. Dratz Co., Muskegon. 5. Maintaining Buying Agencies in New York. Leader, D. W. Robinson, D. W. Robinson Co., Alma. 6. Chain Stores. leader, j. © Toeller, Toeller-Grant Co., Battle Creek. 7. Methods of Detecting Shopliit- ‘ leader 1. Hicer, LL. Higer and Sons, Port Huron. 8. Handling of Damaged Goods by Railroad Companies. Leader, F. A. Tallman, Michigan Stores Co., Flint. Wednesday Morning. :30—Call to order by the dent. :(00—Address—John R. Bullen & Richey, on “Newspaper Rates,” followed by questions and discussions. :30—Address—G. FE. Martin, Gil- more Brothers, Kalamazoo, on “Department Store Adver- tising,” followed by questions and discussions. :00—Address—L .G. Cook, Cook & Feldher Co., Jackson, on ‘Best Methods of Store Ac- counting,” followed by ques- tions and discussions. 11:30—Election of officers. Afternoon. :30—Meeting called to order by the President. -45—Address—Hon. J. W. Ford- ney, Chairman of Ways and Means Committee of Con- Sress, on Luxitry Tax and Government Revenues.” :30—Address and Demonstration— Mrs. Genevieve Reid, Ed- ucational Department, Mar- shall Field & Co. 3:30—Address—Hon. T. E. John- son, Sup’t. Public Instruction, Lansing. on “Vocational Training in the Public Schools,” followed by § dis- cussion and questions. Evening. 6:30—Banquet at Chamber of Com- © Presi- 1 Richey, Charlotte, Advertising 1 1 pou ~~ ae 0 merce. Addresses by Hon J. W. Fordney, Mrs. Genevieve Puffer Reid. Dr. Frank Buffington Vrooman and others. The subject of Dr. Vrooman’s ad- dress is “Bolsheviki, Big and Little.” Dr. Vrooman is a great orator. He is an editor and world-wide traveler. Music will be furnished for the entire convention by the faculty of the new Wilde Conservatory of Mu- sic of Lansing. HUES UR0 NCEA “APEX” Ih INIA UNDERWEAR For Men, Women and Children “Fit for a King’’—That’s an old saying but it is appropr ately Underwear is fit for a King, too. applied when we_e say “APEX” yes and the Queen, “APEX” Underwear is carefully knitted, made of high-grade yarns, economically priced and oh how it wears. if you are not acquainted with the “APEX’’ line, it will pay you to send for a sample assortment NOW THE ADRIAN KNITTING COMPANY ADRIAN, MICHIGAN HT Hh HU September 3, 1919 MICHIGAN TRADESMAN 19 More About Sept. 10---$100,000 City Day We have received postal cards and information from the mer- chants of Michigan, showing us that at least 300 good merchants will be here on September {0th, and others have stated that they would be here if they could. As far as we are concerned we can take care of all that come, and we hope that no merchant will stay away who can possibly get here. On that day in order to facilitate the placing of your order you will receive at the front door a printed list of specials, “sold” slips and a duplicate order book. Merchandise will be placed on dis- play with the prices marked in plain figures, and we are going to ask all those who can, to wait on themselves by picking out the patterns and merchandise which they desire, immediately placing “sold” tickets on it showing your name, and writing the order in the duplicate order book. You can retain the original and turn in the order book when you leave, and as fast as these order books are turned in, the orders will be copied by our order department and consolidated, shipping tickets made, and shipments rushed in every way possible. This will give you an outline of a few things which we have planned to do in order to take care of the crowd. All of our salesmen will be here on that day. Our stock men will bring merchandise forward as fast as it is sold up, and we hope to take care of you without any trouble. If you have any sugges-- tions, please write us. On suggestion of several of the merchants, we hope to have a Cafeteria Lunch Room fixed up on that day so that any time that you care to, you can stop work and have your lunch and a good time at our expense. As we said before, our purpose in having this sale is not for profit, but to make each one of you realize that we have a real up-to-date Dry Goods House in Western Michigan. We hope to make it profitable for you to be here, and that you will have a good time also. We want you to get used to feeling at home in our House, and we know that we can give you quality merchandise at all times at quantity prices as reasonable as anywhere, and sometimes a little more so, and we can always save you on time and expense of delivery. On September 10th we will offer both staple and fancy mer- chandise at bargain prices. For instance, we will be able to offer good Outings in full pieces at 19%c, Outing Shorts at 16%; Shaker Flannel at f6c; Thread 39%2c; Darning Cotton 23%%c; Sheetings, Cambrics and Seersuckers at 25° under prevailing prices; Veils at anywhere from 20°% to 50° under current prices; Gloves, Buttons and all kinds of Notions at 25% under current prices; 1,500 dozen Ladies’ Hose of a well known brand at $4.1214 a dozen, ordinarily $4.50 to $5.00; a 16 in. Spring Needle Union Suit, well known brand, over 600 dozen, at $18 per dozen, ordinarily $24; another at $16.50, just as good value. Also, other numbers of Hosiery and Underwear at the same sort of ridiculous prices; a $20 Overall at $14.50; a $15 Work Shirt, well known brand, at $12.8714; others at $12; Men’s Outing Gowns, over 300 dozen, our own make, and first class in every particular at $14.75; cheap at $19.50; Dress Shirts and other items of Men’s Furnishings at the same low prices; Bungalow Aprons at $13.50 a dozen; over 2400 Georgette Waists at $3.75 each; 100 dozen Ladies’ Outing Gowns, our make, at $14.75 a dozen, cheap at $23. These are only a few of the items which are so numerous that it is impossible for us at this time to give you an idea of all of them. Altogether our departments have bought over $200,000 worth of merchandise for this Sale, and of course in addition we hope and expect to have your business on such regular items as you may need. On this day we are giving you a part of the profits on our good purchases in order to hold a merchandising event which will put us on the map and take from your mind forever the idea that we are small and can not do things in a large way. In the meanwhile see our salesmen, or send us your ’phone or mail orders. WE ARE LOOKING FOR YOU AND LUNCH IS SERVED. Distributors of Nationally Known Lines of Standardized Quality Dry Goods at Prices That Will Stand Any Comparison, Intrinsic Worth Considered. ARE YOU WATCHING US GROW? 20 : MICHIGAN TRADESMAN September 3, 1919 Brands and Labels for Egg and Poui- try Products. prize of $10,000 to*any inventor who will perfect a method whereby distinguishing brand may be placed looked situation can but accept the added evidence of eagerness. to broadcast brands as straws that show which way the wind is blowing. No pers business men who have into the ny what his line the averag matter : seller of goods that are good en to bring repeat orders is keen 1o id ees his product. The whole cture of American commerce and ak is on the threshold of an era of intensive trade marking i that ud ition to trade k not ommodities in bulk but eacl 1ereis where the egg and poul- pper. whose advertising and i ill California anrornia even thouch ac mr 4S impracti i . tand yoint _ I li i own } { Ids V cry d - proposition to put 2 ark o1 roduct what it is Immercial signature to a eit skin he me2y, nev- ze that there much to be aa fc r individual t when shipments broken up but are di- vided and subdivided, and when the increasing army of flat dwellers and ‘ other ultimate consumers _buy in the smallest aa uantit it be- comes an object to, if ee cable. apply a brand, not merely to case or item in for resale. carton but to each individual a consignment intended Even if it be not feasible to make eo that is shipped carry its or origin, or if the ship- that this game is candle, the egg and that has any pride in to feel, under the period, a certain re- branding. Indeed, a ‘ 3 per has concluded 1 } not worth tne ae Matty NOUS : 1 “4 its product 15s likely 3 oe mniuences OF the sponsibility for obser- reflec- for the ng shipper who is dodge the that what is good policy well sells at whole- for him. He almost any where he can behold “chains ot nterests to which he sale, ought to be policy lesson in American city individua STOCETS and better prices for cartons under pri- than the same eggs will sold without identifi- the case and were conferring try. The who would essay to trade mark each individual egg or poultry item has his work cut out for him. It is bound to be time- consuming to attach a tag to each broiler or to afix te the shell ot each egg a printed band or sticker. Where. however. the shipper sub- to the idea of branding but not carry it so far, does not go such detail—the problem is less The label on the case, an on corrugated serious. imprint cushion and filler or other accepted means. of identification, will assuredly “help some,’ even though the shipper does 10t establish that complete identi- cation his product that is pos- sible when each unit has its separate identification tag. It is perhaps superfluous to = say that the egg or poultry shipper is clearly within the law governing registered trade marks when he Watson-HigginsMlg.Co. Merchant Millers Owned by Merchants Products sold by Merchants Brand Recommended _by Merchants -NewPerfection Flour Packed In SAXOLIN Paper-lined Cotton, Sanitary Sacks MOWLORLUCA AN MILLER MICHIGAN POTATO CO. Wholesale Potatoes, Onions Correspondence Solicited Frank T. Miller, Sec’y and Treas. Wm. Alden Smith Building Grand Rapids, Michigan WE BUY AND SELL Beans, Potatoes, Onions, Apples, Clover Seed, Timothy Seed, Field Seeds, Eggs. When you have goods for sale or wish to purchase WRITE, WIRE OR TELEPHONE US Both Telephones 1217 Moseley Brothers, (Pp ear DS guitronas M. J. Dark & Sons Wholesale Fruits and Produce M. J. DARK Better known as Mose 22 years experience AND 106-108 Fulton St.. W. 1 and 3 Ionia Ave., S. W. Grand Rapids, Michigan Direct receivers of Texas and Oklahoma PEACHES. WE HANDLE THE BEST GOODS OBTAINABLE ALWAYS SELL AT REASONABLE PRICES B ECAUS E—it has the same texture and melting point as butter. A-1 Nut Margarine is considered by most dealers an ideal brand for both Summer and Winter. M. Piowaty & Sons of Michigan MAIN OFFICE, GRAND RAPIDS, MICH. Branches: Muskegon, Lansing, Bay City, Saginaw, Jackson, Battle Creek, Kalamazoo, Benton Harbor, Mich.; South Bend, Ind. OUR NEAREST BRANCH WILL SERVE YOU We Buy GGS for the storing own account. kinds. KENT STORAGE COMPANY, We Store GGS We Sell GGS We are always in the market to buy FRESH EGGS and fresh made BUTTER and PACKING STOCK. Ship- pers will find it to their interests to com- municate with us when seeking an outlet. DAIRY Ve also offer you our new modern facilities of such products for your Write us for rate schedules covering storage charges, etc. Egg Cases and Egg Case material of all Get our quotations. WE SELL We are Western Michigan agents for Grant Da-Lite Egg Candler and carry in stock all models. Ask for prices. Grand Rapids, Michigan ~ ~ September 38, 1919 MICHIGAN TR ile cihnapiicttch tnchesolaestecsarsbiovicerisvoe-sicevhacessvan eles ADESMAN 21 places his brand or trade name on a receptacle, rather than directly on the commodity which originates with him. Rules and regulations that decree that a trade mark to have standing in Uncle Sam’s eyes must be attached or affixed to the goods are not to be taken too liter- ally. On the contrary, the arbiters at the United States patent office have repeatedly ruled that it ts en- tirely satisfactory and in conformity with the law if a trade mark be placed On a container in which an identified article of marketed merchandise commerce is rather than upon the itself. For the egg shipper who is jeal- ous of the reputation of his product the one disquiteing feature of the plan of branding containers in lieu of a more intimate identification is to be found in the danger that his 2 may suffer in successive uses at second hand of the cases bearing In other words it might well happen that after his label. serving its initial purpose the placarded egg case would be used for the shipment of eggs that storage might not JQ oO or conform to the standards of the oriz- around this have Most favored per- inal packer. To get difficulty various expedients heen resorted to. haps are those which involve the use of seals or labels that are of neces- C sity torn or broken when the case is opened in the first operation and which sundering so mutilates a brand mark if it does not obliterate it that could not help reali: a successive user of the case hat the or- quality had been cancelled. The same 77 ft iginal guarantee o purpose is, served f course, by a seal or printed band that is affixed to a flat in such manner that it must be broken ere the underlying eggs can be reached, label has not the same advertising value as a but, obviously, this type of brand carried on the outside of the case, where he who runs may read. Some egg and poultry shippers have suffered disappointment when they have essayed to establish trade Or de- C mark rights in brand + 1 by the use vehicles of identification on their stationery and other printed matter instead of on the products actually passing in When marks used in this manner have been submitted for registration at Washineton the trade COMUNErce. en will assure youa Quick Turn- over and a Better Profit, be- cause of Satisfied Customers. WorbdEN Grocer Coup: »> Grand Rapids mark gate keepers at the United States patent office have invariably ruled that employment of a_ brand only on letterheads, price lists, etc., does not constitute a trade mark use such as warrants registration. There is, of course, no objection to an egg or poultry man playing up his brand in his trade literature if he meanwhile attaches the mark to the commodity that the brand is in- tended to identify, but must not merely talk about his brand instead of putting it to work. Not a few egg and poultry shippers seem to have the impression, judg- ing from the letters they send to Washington, that a trade mark and a label are one and the same thing. The impression is far from accurate. As it happens, a trade mark may be incorporated in the design of a fa- bel but standing by itself a trade mark cannot well be a copyrightable label nor can a label that is open to classification as such be registered as a trade mark. The reason is that the law lays down directly op- posite requirements for the two. A trade mark cannot be registered if it is descriptive, because the func- tion of a trade mark is to identify the origin of articles of commerce rather than to extol or advertise them. On the other hand, a label to be eligible for copyright must describe the goods to which it is to be attached. This description does not have to be elaborate or go into detail, but it must suffice to indicate in a general way the character of the goods rather than to merely disclose where the products came from and reveal the the identity of their producer or trader, which is the function of a trade mark. This distinction between trade marks and labels does _ not. however, prevent an egg or poultry shipper from employing both forms to establish and ensure his exclusive rights in a brand. valuable or Waldon We think rather too much about the trade of the rich man and his family. promising Fawcett. Most of the money spent is that of the comparatively poor, Grand Rapids Forcing Tomato Selected for use In our Own greenhouses $5 per oz Reed & Cheney Company Grand Rapids, Michigan A eta OF INGOL| FLOUR | —_—ASK US—— Distributors Kalamazoo WE ARE HEADQUARTERS WHOLESALE Fruits and Prompt Service Right Prices Courteous Treatment Vinkemulder Company GRAND RAPIDS ts MICHIGAN Moore’s Mentholated Horehound and Tar Cough Syrup This remedy has gained an enviable reputation during the past 6 years. Grocerymen everywhere are making a nice profit on its sale and have satis- fied customers and a constantly increased demand. If our salesman does not call on you, your jobber can get if for you. We are liberal with samples for you to give away. the samples create a positive demand, Be progressive and sell the latest up-to-the-minute cough and cold remedy. Join our delighted list of retailers. THE MOORE COMPANY, Temperance, Mich. A DOMINO Syrup DOMINO Golden Syrup is a pure cane product and has a wonderful cane flavor. DOMINO Golden Syrup is rel- ished all the year for it is just as good on ice cream and fruits as on waffles, muffins, biscuits and hot cakes. DOMINO Golden Syrup is made and sold every day of the year. No need to order far in advance or stock heavily. ERE a a OE A ea American Sugar Refining Company ‘*Sweeten it with Domino’’ Granulated, Tablet, Powdered, Confectioners, Brown, Golden Syrup. MICHIGAN TRADESMAN September 3, 1919 Michigan Retall Hardware Association. President—Geo. W. Leedle, Marshall. Vice-President—J. H. Lee, Muskegon. Secretary—Arthur J. Seort. Mari City. Sheesurer—W liam Moore, Detroit. The Hardware Decior and ‘tee County Fair. Written for the Tradesman With the advent of September, the ec r 1 fall fair is once more in sight. The “county fair” held in the aver- ~11 Lopes eee rai ~~’ at ace TOWN OT Small city represents ai excellent advertising the hardware dealer. I know a c n town ealers, nothing much oe exni1p1ti0on tne tords . 1 City peaopie lor a day and chat a Some te enterprising hardware dealer took a small booth in the 1 building, ana showed stoves Gig uot say . : much what results he the same booth next after he expanded his n half of the Within then anot competi- : a tors began to put isplays Last a Se ar c LA year there were ardwar dis- plays at that fall fair. in addition t 2 which, a retail shoe dealer and sey eral other merchants were taking space And customers and coun itry prospects, to say nothing of a host of town people. For this very reason it will pay the merchant, can at all make ar- rangements, to look after his 1 he he r f fair booth personally. Failing he should put it in charge of store at a fall equipped to meet people. to explain the goods, and to business. The hardware to put on a di should make in advance. ing his space ° essary measurements, and plan _ hi display to practically detail The display be put together in a hurry. ye complete before the crowd starts me preliminary planning will do a lot to save time when it comes to actually putting the dis- ntend to reacn > } c- "ea fF Ro A 600d inme-—a italy tine Of heaters 4 r y narticularly ] a I ges, Particularly latter, T st > a * I < tn Ings Can atisfactory splay for a fall fair On the othe hand, a hardware dealer last year put on a demonstration of an inter- nich for floors and woodwork been featuring. 7 made a distinct hit. can be demonstrated people : ~ a HCL irenG to- Among country 1 1 ‘ ; iiCie Has oeen a < 4 ward the introduction of labor-sav- ing devices in the home. nan washing for country will pay the hardware 1 r (0 Cater fo . ang encourage line of trade the labor ‘ ng devices so in towns and cities. however, are electrical. and ftten—though not n country .. ey iOMeSs it will © seen thereiore, that the atured in a fall fair dis almost entirely on 10- neces, the soods yo | ned eh ee ce 1 handle, and the class of people expect 10 meet. But stoves Wr] Ways safe to feature, other items he- 14 ; ing added as space permits The of psod ue dict: ite Uf owever, printed youngsters. It is bet- ter to have some catchy little sou- out expensively venir—a blotter or a button—to ap- Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes ores Beautiful" No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Coo! in Summer Brick is Everlasting Grande Brick Co., Grand Rapids So. Mich. Brick Co., Kalamazoo Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co. Rives Junction Brown & Sehler Co. ‘“‘Home of Sunbeam Goods’’ Manufacturers of HARNESS, HORSE COLLARS Jobbers in Saddlery Hardware, Blankets, Robes, Summer Goods, Mackinaws, Sheep-Lined and Blan‘ et-Lined Coats, Sweaters, Shirts, Socks, Farm Machinery and Garden Tools, Automobile Tires and Tubes, and a Full Line of Automobile Accessories. GRAND RAPIDS, MICHIGAN Michigan Hardware Co. Exclusively Wholesale Grand Rapids, Mich. Use Citizens Long Distance Service To Detroit, Jackson, Holland, Muskegon, Grand Haven, Ludington, Traverse City, Petoskey, Saginaw and all Intermediate and Connecting Points. Connection with 750,000 Telephones in Michigan, Indiana and Ohio. CITIZENS TELEPHONE COMPANY Foster, Stevens & Co. Wholesale Hardware 4 157-159 Monroe Ave. :; 151 to 161 Louis N.W. Grand Rapids, Mich. at at September 3, 1919 pease the souvenir-craze of boys and girls. See that your real ammuni- tion hits the mark every time, or al- most every time; in other words, get your stove booklets and catalogues into the hands of past customers and present prospects. It will be worth while, too, to make an effort to get the names and ad- dresses of such prospects, for use in your fall and later selling campaigns. The bait of a “free souvenir” is often effective. One hardware dealer of- fered to reserve a souvenir for every lady leaving her name and address, the souvenir to be called for later at his store. Little premium articles can often be secured suitable for the pur- pose; there are many attractive and really useful advertising novelties. However, the tactful salesman in charge of a fall fair booth can us- ually pick up the names and_ ad- dresses of a good many prospects merely by means of tactful enquiries. Jot down these addresses as you get them—they'll come handy later on. A good display stunt for a fall fair booth would be a handy kitchen. You could show in your display space a kitchen corner with a mod- ern range, a kitchen cabinet, a towel rack, aluminum and granite ware, and a wide range of handy kitchen utensils. The range is, of course, the piece de resistance: and it is just as effective if displayed with the us- ual kitchen accessories as it would be alone. Indeed, it is apt to be more effective. A companion dis- play to this one, if space permits, would be a cosy living room, with a heater, and a showing of brass goods and cut glass, if you handle these lines. A small town furniture dealer who makes a steady practice of displaying at fall fairs invariably shows a series of completely fur- nished rooms—say living room, din- ing room and bedroom. Such dis- plays, he claims, are far more suv- gestive and effective than mere dis- plays of separate articles of furni- ture. “he same thing holds good in regard to hardware. To suggest the goods in actual use is better dis- play than merely to show the goods. Another good stunt was pulled off by a merchant. In each booth at the fall fair were platforms of rather dirty and discolored white pine. In the middle of his display he left an Open space of bare floor half of which he treated with a crack filler and floor varnish. Just behind this bit of floor he piled tins of the floor varnish and crack filler, with a card saying simply: “BEFORE AND AFTER” The contrast emphasized the re- sults secured on old pine floors by the use of the preparation, and re- sulted in many orders. The fall fair display, if properly put on and handled, is a fine adver- tisement and a good business getter. Victor Lauriston. ——_+-<-.__ Plans For the Next Hardware Con- vention. Marine City, Sept. 2—Our next an- nual convention and Hardware ex- hibition will be held in Grand Rap- ids February 10, 11, 12 and 13, 1920. The convention sessions and the of- ficial headquarters wil! he at the MICHIGAN TRADESMAN 23 Hotel Pantlind and the exhibit will - be at the Furniture Exhibition NITED A\ GENCY OFFICE OUTFITTERS building, which is well adapted for eee LOOSE LEAF SPECIALISTS the handling of an exhibit. Being ee ae L wn = 3 only about a block from the hotel, THE - Co. it is very convenient. CREDIT INFORMATION —_ — Karl S. Judson, 248 Morris avenue, ee . : Grand Rapids, a past President of GENERAL RATING BOOKS 237-239 Pearl_t. (near bridge) Grand Rapids, Mich._| the Association will be the manager now ready containing ae of the exhibit and any correspon- RIGHT P< NT: evit To sit dence in regard to that feature of ene ae” : Jobbers in All Kinds of the convention should he addressed ic hia, Superior Special Reporting Service BITUMINOUS COALS The success of the buying contest Further details by addressing AND COKE which the Association has conducted GENERAL OFFICES A. B. Knowlson Co. ~ . ourentons prompted te |GMIGAGO. - ILLINOIS 203-207 Powers’ Theatre Bldg., Grand Rapids, Mich. Executive Committee to renew this Gunther Bldg. - 1018-24 S. Wabash Avenue feature and some valuable prizes will be offered to the delegates who place orders with the exhibitors at the A Quality Cigar McQUAY-NORRIS convention. Committees to handle the exhibit : i and entertainment features will Dornbos Single Binder leax- ROOF shortly be appointed and, bearing in mind the hospitality which has’ al- One Way to Havana PISTON RINGS ways been shown when the conven- : : : tion has been held in Grand Rapids Sold by All"Jobbers For Trucks, Tractors, Automobiles. Gas : i ; i Engines, Motor Cycles. Motor Boats. etc. upon previous occasions, it is safe to predict that the 1920 mesting will be one of the best ever held. Peter Dornbos Piette alte ihaemaaias Cigar Manufacturer a A leader is sometimes one who sees 65-67 Market Ave., N. W. Disdienen SHUNNOON BAL eo. tas which way the people are drifting, Grand Rapids 33 Michigan 30-32 Ionia ia 8 Ww. Grand Rapids, Mich. and then gets in ahead of them. They Stop the Leaks e smn, oe Even the little leaks in business play havoe with profits. Present every day— so easily unnoticed—yet they amount up in the year’s total. LOOK INTO YOUR OIL BUSI- NESS. Study it—you will find great opportunity for improvement and profit— cut out all unnecessary labor—offensive oil odors in the store. By installing Oil Storage Outfits you make oil as easy, clean and pleasant to handle as tea or coffee. The BOWSER is accurate —always ready for use—no costly up-keep—makes your profits sure. Write us for particulars. S. F. BOWSER & CO., Inc. Fort Wayne, Indiana, U. S. A. Canadian Office and Factory, Toronto, Ont. Fig. 41 For gasoline, ker- osene or other oils. Pump where con- venient and attrac- tive. Tank in base- ment or under- ground. “Ked” Sentry gasoline pump. Measures and meters all gasoline pumped. Tank underground. 24 MICHIGAN TRADESMAN September 8, 1919 NAN VAN AAA SNUVN NNN AW Has Sold Hickory Pipes For Thirty Years. “Going to shut off Tut, tut! 7 1 te tak Waves OT th They'll ne —jeve al Dia sth 1d i 111i OiGe: himself, but he'll years yet to be as low, the man who hickory sourl tory, and in the thirty Dili Nas aiways deen a SMOKING Man and is not ashamed of it. For years he whittled his « hickory pipes cheap tarmers pipe, they toid ‘we got something 1 2 4 TAT hollow and it looks Why that stumpy thing of “That's just the p ee sisted the old sales \ | know how to sell i S¢ tney il ali tor it tr RA7k: OR i ing-off So Hickory” go with declares QO the middle of next Fourth of July and then printed a piece that would have curled his hair. Everybody knows that Grant’s cigar helped him to take Vicksburg. Sir Walter Raleigh ac- quired the distinction of being the most courtly man in Eneland because he discovered tobacco and used it.” “And the smokers,” Squareheads were great a man in the store ironical- y suggested. smoke right. curved bowl at didn't “Yes, but they 1 They used pipes with long, stems that had a big china they smoked like a © Oe am trying to say smokers who have I- i one most to carry the torch of civi zation and to win the great fight for uman liberty. A smoker is a think- € He studies over things before he acts and doesnt go of at hali- ~ ~} T Cock. i lave you ever noticed that you can tell a good deal about a man by the way he smokes?” the old traveller little hickory pipe ere—small, compact, handy to put in see this yet with plenty of room e smoke. It is the typical pipe of the West, al- most exactly like the one Mark Twain how! for 4 ¢o¢ 1 longs WOW 107 a £POOG, i0ng used most of the time, which is now Clemens Memorial Home at soldiers also You can tell about a man by the way he ibal. Officers and kind of a pipe. lights his pipe than you can by the i shape of his head. There is the c low who strikes the match on the end of his trousers, holds his hand over the bowl until he gets it ing, throws down the blazing match any old place and tilts his pipe to- ward the sky. That man may burn down his house or barn, but he'll never beat his wife or children and he will always give to the poor. ‘The chap who lights his pipe with a safety match throws the stub in the smoke rings is a stove and blows expert or a promoter of oil at Wels. His manner shows meditative problems. Editors chew their stem to pieces and Crooks and bad men don’t often smoke pipes. They wouldn't be crooks if consideration of intricate forget their pipes ain't lit. they did.” “Old Hickory” is a philosopher and carries his philosophy into the offices They like his “line customers. ‘which is thrown in free with 1 = é ~ his pipes. Critchlow was born in Kentucky, November 4, 1829, and has been a Missourian since 1859. During all his nusiness life he has been in the to- bacco business or selling pipes. He took a few weeks’ vacation recently and then started out on the road again. He says that he enjoys life better and keeps healthier by being busy. He likes the road and gets restless if he stays away from it very Edgar long. White. OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.00 and up EDWARD R, SWETT, Mer. Muskegon =: Michigan 139-141 Monroe St Loe at Oy GRAND RAPIDS, MICH ei BOATS To Chicago Daily—8:05 p. m. Daylight Trip Every Saturday. Leave Grand Rapids 7:3@ a. m. From Chicago Daily—7:45 p. m. FARE $3.50 Plus 28c War Tax. Boat Car Leaves Muskegon Electric Station 8:05 p. m. Goodrich City Office, 127 Pearl St., N. W. Powers Theater Bidg. Tickets sold to all points west. Baggage checked thru. W. S. NIXON, City Pass. Agent. en ce waiter sees GRAHAM & MORTON Transportation Co. CHICAGO $3.50 Wat rex Michigan Railroad Boat Flyer 9.00 P. M. DAILY Leave Holland 9.30 p. m. DAILY Leave Chicago 7p. m. DAILY Prompt and mmpt and |. Freight Shipments HOTEL McKINNON CADILLAC, MICH. EUROPEAN PLAN Rooms with Running Water.... $1.00 and up Rooms with Bath........-. ----. $1.50 and up DINING SERVICE UNEXCELLED HOTEL HERKIMER GRAND RAPIDS, MICHIGAN European Plan, 75c Up Attractive Rates to Permanent Guests Popular Priced Lunch Room COURTESY SERVICE VALUE CODY HOTEL IN THE HEART OF THE CITY Division and Fulton RATES ; CODY CAFETERIA ( $1.00 without bath ' $1.50 up with bath IN CONNECTION NeW Hotel Mertens ‘GRAND RAPIDS ROOMS WITHOUT BATH $1.25 WITH BATH (shower or tub) $1.70, MEALS 65-70 CENTS | \ Union Station oo ™ 7 $ A M3/ tp ¢ Aad 7 , - - \ fp b B: = | Fret gh ee i c b 6 a yh E 6 b ahh, £ E 16 jek cre. relia oc ap!/ it / fae. 4x2). Ta {ray a - = | | 0 er = 1 —___ Law of Supply and Demand must Prevail. s, Sept. 2—The organ- alt Pr € \ssociation, by the Attorney Gen- very effective in bring- retail price wherever \ ward t Hhteer € IWaAECS PFroOntcer- There is. Of cOtlirse, FTOcers ire ae : ‘ ‘ : i ot the people tn the proper ing the summer mont as cheese _ are produced f hey are needed for consun L, nt YY tT? 7 tne wit iter montns oo) a -ople wish for to keep to prevent accumu- as tO De Michigan that very few more money TC ought to. Ii they were lation what would pay for the worked and a fair rate of the money There must be di prices charged by there is a < Invested. service rendered and I think the sumer understands that he more for the merchandise cost ol sO as 1- > rs law Of pply and lemand must control ESE prices. Whenever by Our in- stry we increase production to the point where production is larger than onsumption we will see prices going lower. Guy W. Rouse. 26 MICHIGAN TRADESMAN September 3, 1919 a — the co-operative endeavor of medi- macy. They, unfortunately, will = o . . ( ss we 5 5 ae cine and pharmacy. These profes- practically alone have the right to ES Ze & y sions have been. granted special dispense alcoholic beverages, as med- a e —_ — — . . 1 . . si - : 57 y E > ie = = ~ privileges because they serve the icines, and every device and scheme 7 ‘ “= Z . = ~ = a UGS“ DRUGGISTS SUND Mee BED sr iid MN wii, CUA pomescee A SR & ‘t (W Michigan Board of Pharmacy. President—H. H. Hoffman, Sandusky). Secretary and Treasurer—E. T. Boden, Bay City. Other Members—C. S. Koon, Muske- gon; Geo. F. Snyder, Detroit; James Way, Jackson. Mutual Relation of Pharmacy and Publicity. No one doubts that publicity has educational value and shapes public opinion. Advertisements conveying messages impress the minds of in- dividuals: editorials shape the thoughts of citizens, and important and sensational news items interest the readers The importance of publicity as an influential factor in shaping public opinion can hardly be over-estimated. effect »9f publicity depends upon the value The lasting impression or of that to which publicity is given n the affairs of men and nations, and the accuracy or truthfulness of the statements. But no matter how untruthful the latter may be, the av- erage citizen does not investigate, but accepts as truth that which ap- pears in print. Whether right or wrong, the public estimate of occur- rences, of aims and purposes, of gov- ernment, business and _ professions, does not always conform to facts. or exact knowledge leads to acts The absence of proper conception which do injury and develop a pre- judiced estimate. : Druggists are engaged in a semi- professional business which has many ramifications, and its activities come into contact with trades and professions. The former use meth- ods of competition, while the latter, not infrequently, hold themselves aloof from the more intimate _ rela- tions which should exist. Not only the complexity of the drug business, but the fact that the dispensing of medicines must be reg- ulated, stimulates National and state legislators’ legislative propensities. The enacted laws are not inirequent- ly framed in erroneous views or mis- information. The few points made could be mul- tiplied, but are simply intended to emphasize the necessity for publicity on the part of pharmacists—public- ity which is truthful and will lead to a better understanding by the public of pharmacy and the drug business, also to direct attention to the need of correcting misstatements which so often go unchallenged and hence are accepted by the laity as truth. The fact that pharmacists were practically ignored in the ser- vice was largely due to deficient pub- licity. The multiplex federal tax- ation, the methods of regulations applying to revenue laws concerned with narcotics and alcohol are in a by miusunder- large degree tinged standing and deficient knowledge on the part of the legislators. Along these lines, Chairman V. H. Arny, of the Committee on Federa- tion A. Ph. A., states in Bulletin No. 3 “We have talked a great deal about the remarkable American Medical influence of the Association, and on analysis. we tind that the cause of its power is. publicity. We have wondered at the remarkable achieve- ment of the American Chemical So- ciety in developing public opinion to the extent of establishing a chemi- cal corps in the army, and when we seek the main factor of success, we find publicity. “We pharmacists ask ourselves why the Edmond’s bill does not pass; why the will of one man in the Med- ical corps thwarts the efforts. of thousands of pharmacists; why the chemical corps gets credit for phar- maceutical work done by a pharma- cist in the corps, and our answer is lack of publicity. “A federated committee with funds sufficient to conduct the work of furnishing the daily press with news items relating to the pharma- ceutical progress is essential if American pharmacy is to come into its own, and the creation of such a committee would be the most prac- ical step toward the federation of pharmaceutical bodies.” Preparation for such co-ordinated and co-operative work takes time, but pharmacists and state associa- tions can at once do a great deal in improving conditions and correcting false statements which are given out as truthful information. The asser- tion that pharmacists were not adc- quately prepared by education and training for rendered by their fraters in Continental Armies has been a large contributory cause for non-recognition of pharmaceuti- cal service notwithstanding the fact that absolutely unqualified men were in some instances assigned duties wherein pharmaceutical education and training were necessary. Un- fortunately the medical men did not enthusiastically help in correcting these conditions and it is this indif- ference which tends to retard the services advance of pharmacy so_ essential for the advancement of medicine When an unprejudiced analysis is made of existing conditions in phar- macy, and medicine also, for that matter, it will be found that the aloofness of the medilcal profession is a contributory cause. The people have aright todemandaservice from public, and the latter has a right to expect and investigate their co-op- eration. There is a widening field of medical science before us, devel- oped by the experiences of the world war. There should be help- ful publicity, co-ordination and co- operation of all engaged in the activities concerned with medicine, Statements of officials and of the press that are derogatory to pharma- cy too frequently go unchallenged The advertisements of manufactur- ers sometimes cast aspersions on the drug trade, and then these same man- ufacturers, in language that does not evidence sincerity, seek the co-oper- ation of the drug trade. Such two-faced methods should be exposed. Without regard for actual facts assertions are made relative to methods employed in drug stores; instances of violation are given. general seldom a corrected application, but Statement ac- corded the same publicity as that of the sensational item. The deplor- able acts of an individual who is an Olticast, aS far as pharmacy is con- cerned, are made the thundering charges against all engaged in phar- macy. This should not be so; pub- licity is needed. And now with the general prohi- bition of the sale of alcoholics drug- gists will have a serious condition to meet which will require their most careful thought, sincere patriotism and loyalty to the profession of phar- known to the ingenuity of man will be tried in tempting their strict ad- herence to their obligations. The ma- jority will stand the test; some will fall, and then a general application of violation of trust will be made Preparations must be made to meet the exigency rightly, or pharmacy will seriously suffer. In this, as in the sale of narcotics conscienceless physicians will join in order to pro- fit. It is time physicians and phar- macists and their associates co-oper- ate to correct these despicable meth- ods of traffic. A more intimate ac- quaintance will prove that the sin- cere in both professions desire to serve honoraby and well. E. G. Eberle. Perfume. for Talc Powder. Ol ol pero |.) 5... 2 mils rl Of cloves |... s. 1 mil. Ou of bereamot ........ 2 mils Oil of Sandalwood ........ 1 mil Oil of rose geranium 2 mils Oil of lavender (old) .... 1 mil —_— oS “Army” Corn Cure. BauCwiG acid §............ 40 ordms Petrolatum ............... 10 @ramse Anhydrous wool fat ...... 30 grams This is said to be popular with army surgeons. Is it any less dishonest to help yourself to a nickel’s worth of goods twenty times in a month than to a dollar's worth one time? Two Attractions Xmas Day. The West Michigan State Fair and The H. & P. Holiday Display The Fair will only be here for five days, September 15-19. The Holiday Line will be on display from about September 2nd right up to Why not come to Grand Rapids at a time when you can see both exhibits? Both will pay you well. Anyhow, you will be down to get some Holiday Goods, you'd better come at Fair time. Hazeltine & Perkins Drug Co. Grand Rapids, Michigan eee Ra September 3 7 MI CH IG AN TRADES MA N a 27 - j i | Wh Aw i | ay Wi = it P ESAL 2 h rice E i P ‘ S quot DRU i Bori A ed G | in Borie (Bowa.) are nom PRIC ry ao =) inal EC | Cit bolic ry .. 18@ C ’ bas U | se Sn a ame RREN Riurigue’ ss. ee 39 oo ed ... arket T Cc On gl at 1 28@1 29 Hi — i2 2 60@: the unt , Suipht sree Ke 8 Eigeron |<... in orn & day ot S Saiphurie 2.0007 : oo : Eucalyptus «| 1s ae oe eS issu ar ‘ 3g 1 l s : a m e ” fee ao 40 Juniper f pure. na ae oe see i , | amesecs ‘4 @ uni Berri e P 5@1 — Ec amon... water, Ammoni Vitgs 20 Lard, Wood. waeu 33 Catechu Com} es wets z= a face extra od .. ee 16 25 caches es Pp. oi 50 aoe ae ae es Soon coe BE ' . The M ] eo deg. < 9%@ = Lavender, ce ones 20 Digital ag ee “ in et (ean) - 9@ 8 emon .. gente ia os mote @2 0 g and zgar A EN (Gran) 17%4@ 25 Linseed, bi on 1 S001 7 Gentian 22000007 @2 60 a % , lanaded: ai 0@1 75 meer 0 ! ~~ ccount S ! Pa aig 9B Linseed bolied, "wou a2 is Guslac oe ai 60 wanted. _ cau Per \Canada)’. 1 734 ees 192 36 lodine ie 8 5 ; the does Peru regon) 1 00@1 20 ber hao w less 2 @2 36 iodine, Coie on. @2 65 Te aw Tolu eee oe i5@2 N stard. tru 2 45 ae 3 ron .. Cok eeee @2 T sult a : : dene .. 50@ 00 Neatsf . a le, O 9@2 5 Ki . orless > 40 Fe ere ive ts THIS s you y with os 04 T3@s 00 Olive, pu rtifl, oz. @1 84 Myr 0. eeeen Sta Cc acai eee avGs was a < 99 Bein a2 00 These books fit into Is HOW oo Cassia (orainars £7505 00 vel pure’. 4 GiB as os cards (Pref Do Pecos IT I and have ee 50 ollve, 3 gen thas plum nese gi i ot r e oap C Ss ' Males pium, Cam te ae: bck wes Pd gia ve | ow. 600) @ 50 Orange ae See. Campi. a1 8 i €-c et). rello vith s ntai on rd.) Bb eng aucct 37 arb odorz 00 is ite ards i. .f Ww an slot iners cate Cu veeees S Gee eet 15@ oe @15 is itemized direc ps aisha bie ae hold The i triplic Fish Berries. 80@ 3% aoe pure : ound 23 a a1 oo order anil eee a 5 alternating ior prist be agg Fulpes 72200 1 75@1 Peppermint mi 1 00@1 2 Lead, red _— . t umb hile it i to e cu rra cust g lor ol-t of th S, er es @ so Kos , pure ce 2 50@: s OL ad, w dr ere it is th sto nged i ome the di Oar ese Ash .. 12 pl 25 tosemi he ou. | 3 o0@9 6a we oa | actly both ae _Dresent ps ed in the reais "diferent name- bg ag 2 Le ig ee 2 oe white ol. 13@ 13% in with sli ur mi purcl eith giste nted etters icone Hot cts 0 ona , E 00G 00 i re. yellow ce @13i% an it the b book p go mind 1as : er * r. TT on s e powd. .. : esata 4 - @2 25 utt » yell bbl 3@ 13 ; 1 itemi ee E es ia Be in h th wd... 60@ Sass fras, tri 5 E ¥ . ow less 3% wit! mized 00k fo numb to yo nd fre right i dupli e pur ese Arnici F fect — 65 Ss ssafras, ae oe — ees less 2 @ 3 en Pi Ww bill ag your er and ip cust sh in y while hey or ee Ch i lowers 5@1 50 Spearmint artiti’l 3 ae 20 mo Venet’n Am. %@ 5 sbook rritine stat reco slip ome your si 7Ou ripli Cha aie 1. L oe Gas : wat 25 ermil net’n Am. 9 5@ AS g. W emle rd) numb r (whi sight ente i momi (Ger. 75@ faney ..... - 12 gaara 20 Whiti lion Eng %@ 8 Wri Ge Ne nt t and fee at which slit 7 © th ile R er.) @10 Tansy coves 00@12 25 eRe , Amer = 7 rite f t our eae Sg a Pi with sli he seri . A Sh ee 0 Tur Spt Flay “ore itp a ast. 26 . 5 : ur es 3 a pi oe 6 \+ M or ca pric aco e, and hav the ip agr erial eaci¢ G 00@ ou. OT irpenti LC 5 50 v2 60 i i. Pop 5@ talo es bef mpl y e giv Origi grees Aca ia, Is ums 1 20 Tur} “ine puis. @5 75 Zcasteeee 8 aD 30 etz & and yefore ete li our b given inal ex- A cia, 2 t . Wi oie hia 48@ 75 ei ue 2% ga full i putti ine of ookk your that i Acacia, ees 65@ ntergree less" a ae p. 3 %@ 6 r inf. ing i f du keeping i cust 1S cavia, Sorts... manu een, t so. Mis 50@3 75 AF Regi ormatio: in y plic gl ome ‘ac | 8 55@ 79 + Winte i oe AC cell 75 atio your ate s all t ves powd aes 60 terg s 00 cetanali aneo S n. nex and : do Aloes (Bar ered s0@ bire reen 12 00g Al 1alid us ter Co., G : and triplicate Alves (Cape, Pow.) @ 30 winterar sci, sweet ALR sessssnsess ee » UL saioetida Easy! — = W rmseed | es | weeded “~ © a - ) @ 3% ormw : t 9001 5 gro de b@ i and R ‘ camph i a 40@1 = ehod 6 oo 20 tian und .. red and @ i8 apid an ee @6 5 1. Pot og an 6 75 ismuth, a : S ° Gas: SO EE x @i 6 Bi arbo assiu 25@S 5 ate ubni- 16@ : e 9 ich Coane 4 3 90@2 50 Bichromate m =, 4=otax cd i 20 S110 ee dered @3 95 Sr mate |. be iu ‘. oe aaa vdered @2 a a. te -:15@ / se are or 4 02@4 Myrr! °° maa aa varboné +e 371 a1 0 ‘ er 10 mo powdered | ge ee ae e@ 50 Cantha wed <. ey Myrra, “Pow. "| _@a Chlorate, gran’r 1 0g 2 gas -+++ 10@ pium Pow 7. @1 00 po ate, x nr 00@1 a Cz 1el po 2 @ 16 Opiur ae fe @1 4 Cva wd. tal or 70@ 10 ci _ 2 a6 5 S ’ Opium powd. 11 50042 50 Cyanide ....... oa ae 2 27@2 _ | O Shellac gran. y aot 00 Wde veeeeeee Brg 50 Cassia | 38@ 3 *y hi setae a ents ioe De Clov a ao } rag: Bleaches Vals 294 00 ves : @ gace ache 1 30¢ 80 1215 D4 36 Cloves eoseessees Z 7 00 Lragé anth ed 1 0@1 504 36 halk ore 504 O | Co tas = @1 75 Ct POO — 2 Th pentine oe = 3 oa seats — 65 e cee @ fo Chlorof cipité as 2¢ : Ss modern O Wea Insect} a se 90 Alkane Chi — ated oe 15 trated b motor © cr Blue V cticides - Blood, a vated 2 e pans: Salam Cia : soca f -. 45@ 65 motor f yond qu and im Blue Vitriol “a taucc Calamus swdered a ceaes Goa o rate 1 aaa GB uel— esti prov surdes itriol | 7 @ G ane 4 : 60@ -- Corks Butter | 1 @2 power—th as Red ton that ed carbu ere leas 12 it Gentian, p pwd. re compe ea amen - e : re 10 wore, | ix D 2@ 17 inger, — pow wd bUwe « meee 4 i | 65@ 5 ’ a a. ea pc anuia ey have d oe, Pay 3 oe 0 25 coppers bls. stom? ns lik a mad e em sect Powder Pera ly a. ena bberas, a | aad by oc oe nd the m will especiall ae Lime Arsene: i & ad Jamaica 25@ Ce powd. sk@ . ‘ em ro aut Oost mi give y fo Sol nd § te Fo 50@ 9 G owder amaicé 35@ 30 Cutt m Te Sublm 2 be @ 8 w om m r u Su 32¢ g I c i art: a enginee Ost emin n specifi obile, i iles ner the most Paris — = 2@ Pes Goldenseal, : a, @ 44 — tar . 4 11@2 = rs avai ent Cati , is bui ga ree . - re cae, I , pow. . RG Du rine eeu eee 70@ “ Vv l n 20@ icorie ier 263@ 3 1UVe ne . = wg 7 Red ailable petroleu ions hav uilt to lon, a . ae 25 Licorice, pow ~ ooers 30 Emery, pas ey a f Crow i m chemi e been specific = c Cream @ b2 auc powd. 4 50@5 2U mer, » All — 5 2 "a ractio n contai mists work a- Bulk Kal. Crea Pok ee Pipe ce 35@ vu Epsom Poa: os. —— 00 é abo ns, starti ains a and au ed out Bulk, ‘Kalamazoo Co Rhub: a 10@ 60 psom an 0@ 15 _ ve 400 d ting at cheliy tomobil Bulk, eee ' Rhubarb . oo — Salts, a 8s@ 10 w su eer abo ous e alle, vara a. 1 208i ee 23@ 3 A orgot tees , ss , @3} pi boiling grees. I ut 95 d chain Balic, oe eae 4 00 Rosinwood, pow ie @2 30 Blake ecieead 4@ i. mp po tc — oF of boili Bulk, Stre eNut .... 10 aparill: powe 50 (6 feos Wh ered @4 75 ing nner’ int fracti ens oo and oiling Ca Strawberry oi ® eround . aan” Formaidehyd : @4 7 point —the ions t ec cont point a ti Frul be ayaa & oo glove e, Ib. ua a corr fracti corre o in orrec tinui eo anilla uiti i120 & groun tt es Gli ssware, ful . 27@ 20 ect tion ct pr sure t pr ng to ee ae Squills a Giiumer cee 30 thei proporti s toi oporti eas oporti Brick. Caré blata 1 Squi Ss ee 0 zlaub re. | cas @1 75 ir p orti nsu tion y sta . 10n Bri k, S ame a 20 T WIS eevee 15G Gla er §S ess e 08 so red on Te s of j rting i of rick tra a: 1 Pum » pow ac. 75@ 80 ube Salts 50% Yo < pow omi of hi smo in gi Bak T wberry .. 60 eric wdered 354 ao = r Salts | bie er i inan high Oth termedi nan rick utti rry eo. LE aleri , pow red 1@ 4 Gl ce, H ts l iL. ’ mile ce o boili accel edia y any Frui see 1 0 an wd. 60@ 40 , ue rown e3s 3 @ 2% s an f he ilin erati te boi combi iti 60 , powd 25@ 70 Giga. hoo %@ These d speed at unit & point tion—a oil- Buch Lea alsa Le Anis . haa Glue. White aio ae 8 cient are the thi s to ins fractio nd the Buchu cou 1@ anise, | Seeds @2 00 ae ay 20@ bs : i Ur ns wi a ‘ onsets? Bi se, powder et rine ‘rd. @ 235 , iy mee thet ote = Sage’ cen @3 00 fa powdered 2@ 45 er : 20@ 35 edge. possible t make R ximum Sage, % loose | was ee ae ik sig a lodine eeeeeeee 2s@ 42 For o ma ed Cr Sth, owdered . 772 70 Carda ay, P eedecs 3@ 1 I Po 5 7 v0 sale nufact own th oonae — 2S @ Cilecy. pe 6°78 Soe iz -ycopodi ci came ao every ure : e mo ‘enna, a 1 4 @ 60 Corian pow sees 9 60@ 5 wate odium : @7 20 where with pr st effi Uva ‘Finn. aa a 50 Dil nder — cal 00@2 85 Mate es 2 _ pe , ST A and by al esent day Al a 35 40 Fennell..." eh 7 75 entncl “ree pig NDA : , — ole 2@ 30 eo aehoere ae = See vos , 2302 00 f * A a... tte Foen cream: 304 Nu yomica. 13 50@9 75 ’ R ad aacac Imonds, “Bidé r. Foenugreek 7 2 Bon woe eaua / cle rtificig Bitt 5 00 pity ek pow. —— ° t per b Rea DP a 65 ° s of Alm cial er, @16 i. Pow 15@ 20 eppe me ee 2 30 hica LC aigenas, Sweat | 1 Wie wsas “Ee 2 gue rik ewe see 215 ¢ ~ Rah i 5 oi@ v er aNDI OMP epee se 09 Moma, Sack. eo i ganine 2S ANA aimitatio Sweet, 1 75@ Gites c black | 6@ ve Bochals Shanon e 60 ) N — si see 2 00 2. S¢eveace -: 36@ 50 Pabst auine 12@ 2 y Aan ac “us — @ “oo harine 7a re ise ect 3 10 eae 45 10 wai Pet a 6 59 Ber; oe ified 3 00@3 0 Saba illa cc 50@1 00 seidlit er tee 5@ 60 esiepat (ee 3 3093 13 Suntlowei —— 3 Soap z Mixture. . us oo j wd on ° ap een a 3 U oo 8 6 @2 76 oe st G aoee wee —: © 0 .S. A oc cteeeteee i hg? 15 Worm jAmerican 226 35 pon jot castile iM ° . Citror coat eae oo Ac chee as “4 T te ceee oon 25 Cc nel : 60 75 on In 1 65¢ 45 les wuite ua ® lov la as @2 A ite ct 5@1 7 _ less ite ee Cc ves Bee . 2 1@ 80 loes eee ures 1 75 Sod: S, per castile @24 Cocoanut oo fs 00 Arnica Coe Sade ‘Ash bar so 24 00 Cro’ Liv ae 3 75@ 20 a @1 77 Sod Ash «oe. # @2 e B e ) a r ton EOS “q. 00 Belladonns nee @1 20 Spirit Sal bonate 4%@ - ay 5 60 50 enzoin ae @1 50 Sulphu Cam de le @ 8 2 @5 7 Ben oe @3 S ur. ph 2%qG 10 0@2 26 Suche pearere i 0 Sulphur, rol g.3 Canth oo mpo’d @ o marind ubl. wee a 60 aradies @ 180 artar s 4 10 168 a G30 Turpe Emetic %@ 1 eee 2 70 Vanil ntine. tic 1 25@ 9 9290 Zi itch Te wee 03@1 * ine ssimemanes ure 1 50O8 ae a ae @ 28 MICHIGAN TRADESMAN GROCERY PRICE CURRENT rhese quotations are carefully corrected weekly. within six hours of mailing. and are intended to be correct at time of going to press. Prices, however. are liable to change at any time. and country merchants will have their orders filled at market prices at date of purchase. ~ DECLINED ADVANCED | Quaker Corn Fiakes j Raisins i Starch | Gaivanized Pails | W ashboards | Salmon AMMONIA Beans—Canned CHOCOLATE Arctic Brand Red Kidney .... 1 35@1 45 a2 oe tbc, 2 dow. box 210 String ......... 1 35q@2 70 Walter Baker & Co. 16 62. foc. 1 doz Dox 1 i> Wax ........... 135@0 70 Premium ............... 40 ee Of, 0c, 1 doz. BOK 2 ES {ima .......... A 2y@2 Ss «Caracas ...............: 39 Ree ij cicc ee 95@1 25 Walter M. Lowney Co. Premium, 445 ..........- 40 : AXLE GREASE : Clam Bouillon Premium, 45 .........- 39 Mica, 25 lb. pail i 60 Burnham's 7 oz. ..... 2 50 Corn CIGARS Siantan oo. 60.0060. i bo BAKED GOODS Country Gentleman 1 15 Peter Dornbos Brands Loose-Wiles Brands Meme (cece. 200 Dornbos Single Bndr. 48 00 Brispy Crachers ...... 1s Dornbos Perfecto -. 42 60 L. W. Seda Crackers .. if Hominy Van Dam, 6c ...... 37 50 I W. Butter Crackers if Van Camp ........... 135 Van Dam, 6c ...... . 42 50 Graham Crackers ..... iS Sackeon 2... 220 Van Dam, fe ...... 50 00 Bie Sni Gar .........- 1s Van Dam, ifc ...... 70 00 lL. W. Ginger Snaps .... Li Lobster isoney Giri Piain ...... mo i O. ..-.5 5... 2 45 Houcy (2x1 iced ...... pe he 460 National Grocer Co. Brands Coconut Gatly ......., Zi Antonella Cigars, 50 Vaudia Waier .....-..- 3a Mackerel fon ee. 37 50 Subject to quantity dis- Mustard, 1 ib. ....... 180 Antonella Cigars, 100 : count. Mustard, 2 ib. .....- 2 80 on. 37 50 Souseq, 1% Ib. ....... 160 Hirst National ..... Standard Parior, 23 ib. 8 50 Pink Alaska ......... 250 Worden's Hand Sieg 37 bu Common, 23 ib. ...... 4 2d ile ariel cee ce tees : “4 Spec 2 Poo 6 6p : . Wuaiex .........-... 0 rarcuoun. rv lb. ... 9 uy Domestic, %8 ...6 75@8 00 Hemeter Champion 50 00 Domestic, 2S .. 4 W@ds 00 Court Royal ....... 56 00 BRUSHES Domestic, —s .. i bugs ue Boston Straight .... 46 00 Scrub Caliornia Soused .... 229° Trans Mich igan .... 48 00 Solid Back, 3 in. .... 1509 California Mustard o Kuppenheimer, No. 2 $5 00 Solid Back, 11 in. ... 175 Califurnia tomato .. 2 20 come Major .....2.: 50 00 en Bes ......-. 1 25 .a2 Valla Rosa Kids 40 00 eee Sauerkraut La Valla Rosa Blunt 72 00 Stove Hackmuth, No. 3 .... 140 vValia Grande ...... 50 00 No. Lepskesseccec. a 20 i MO. 2 .-....-.--..... 2 Shrimps a : ' Dunbar, 18 doz ...... i 8 CLOTHES LINE h Dunbar, l4gs doz. .... 3 40 — i pe 90 | emp, o0 ff. ......... 2 20 No So ae a Twisted Cotton, 50 ft. 3 25 No: 2 ............. 220 200) Prancy es ae ed cae Twisted Cotton, 60 ft. 3 90 2) eer ee treats. Braided, 60 ft ....... 4 00 BUTTER COLOR Tomatoes ae Ue Dandelion, 26c size .. 200 No. 2 ..... pevee ROG GO 7 ee nese o No. 3 .......... 2 00@2 35 CANDLES Do fo ....- Se cbeesses 1 OP COCOA Parafine, Gs ...... eee Re Parafiine, 12s ..... so ae CATSUP Bakers |. -:...... Wirkimg ......-... eree> 80 Snider's, § oz. ...... 185 Bunte, loc size Snider's, 16 oz. ...... 800 Bunte, % ib. Bunte, 1 Ib. CANNED GOODS Cleveland ...... Applies CHEESE Colonial, 4s 3 Ib. Standards @200 prick 3, Colonial, 3 No. 10 .........-.. @i 30 Wisconsin Flats. __ 2¢ EPPps ....... tees erences ee cease 2- Hersheys, 4s Ponevort .-......-----. 37 oo a Blackberries Michigan Full Cream... 35 Huyiler eG 2D 6... es. Lowney, %s Standard No. 10 .... 15 00 CHEWING GUM ene a Adams Black Jack .... 70 Lowney, 5 Ib. Beans—Baked Beeman’s Pepsin ...... 70 Ven Houten, {es ...... 12 Brown Beauty No. 2 135 Beechnut ........... ; 80 Van Houten, \%s ...... 18 Campbell, No. 2 .... 150 Doublemint ...... Los eee 70 Van Houten, %s ...... 36 Premont, No 2 ...... 135 Flac Spruce ........ -- 12 Ven Houten, te ........ 85 wen (erp, Gib... i Iwicy Feult ........... 7 Waea-tta .. 1. es Van Camp, 1 Ib. .... 125 Spearmint, Wrigleys 7 Woeb _.....2.......... BB Van Camp, 14% Ib. .... 168 Yucatan ........... ---- (2 Waoibur, 4s ........... = Ven Camp. 2 ib. .... 186 Geno ................... 7 WHEIDUE, VB nccccccccces BS COCOANUT *S; 5 Ib. case Dunham 44 48 b ib CASE ...555. - 43 %s & ls, 15 lb. case 43 6 and 12c pkg. in pails 4 75 Bulk, pats 2.0. oo. L. 32 Bulk, bareeis ..... 1: -- 2 24 8 oz. pkgs., per case 5 30 48 4 oz. pkgs. per case 5 40 COFFEE ROASTED Bulk io. ....0.... 3 0Z. Vanilla 35 Cent 3 00 i oZ. Lemon 15 Cent 1 30 1% oz. Lemon 25 Cent 2 00 3 oz. Lemon 35 Cent 3 00 FLOUR AND FEED Valley City Milling _ Lily White eee 75 Graham 25 lb. per cwt : 25 Rowena Bolted Meal, 25 ibs., Golden per cwt. Granulated 25 lbs., per cwt. <5 20 Meal, Rowena Pancake 5 Ib. per cwt. -ce. 8 60 Rowena Buckwheat Compound Rowena Corn Flour, Watson —— Milling oO. New Perfection, %s 12 65 Bolted Golden Granulated Wheat Bea |... White .... Oats Michigan Carlots Carlots ... Corn 4 90 esccccccscse & Lt beces . 84 Less than Carlots 33d 2 12 Less than carlots . sees 2S Cariots ... Less than carlots Street Car Feed No. 1 Corn & Oat Fd 78 00 84 0 Cracked Corn Coarse Corn Meal Hay cau Cakland Vinegar & Pickle Price C Airline, No. 15 ...... 16 60 7M. b a N oe oe @50 Co.'s Br 1 c urrent Airline, No. 25 ...... 8 75 Lara rs Nutmegs, 105-110 -:: @45 Oakland Apple Cide 20 Pure in tierces 364%@37 a. sal ens Pepper, Black ....... @30 1 a _ = 2 HORSE RADISH Compound Lard 26%@26% CBS seeeeee ee ee ee os - 1 35 So bn ee CG os to Cee a, —_ 5 O02, ...... = Somat, lange ......., 8 00 cueree 3 doz. case co Minced Hams .. 22, @28 Ne. t 16 ie 2.5... a 46 Onion Galt .......... 35 Pte chi a 1 o ie oll leisy inna a Ct a ee Ce ee ene Oo spl small ........ 600 4, : a ; ing FATS wee eee eee eee 1 35 25 ib. pails, per doz ls sé + bh 16 the... 750 Ponelty, 3% oz. ...... 2 25 a8 oo MOLASSES Sausages Kitchen Bouquet |... 2 60 Butter Plates New Orleans =e ga tales ececss so. 28 Ani SEEDS plea eg an 20 Ib ono 7 %¢ a i : i: vee. oe Anise 2.07 4 Marjoram, 1 oz oe 2 Je» eo! In crate .... 66 roan Open Kettle .... o Frankfort ........... o Canary. Smyrna ..... a Savory Foz (6... - 1 Ib., 250 in crate .... 65 Kl | CHEN fon UE eee. 14@15 Caraway .....seeeeee 50 Thyme, 1 oz. ......... See oul lle eae Veal. a a 11 Cardomon, Malabar 154 «6 Tumeric, 2% on. ...... .-. a ee | ss K | ENZ ER eg } : ea 11 fei 60 ~~ ae 4 1 alf barrels 5c extra Hosdaneess 14 pa} Russian ...... 12 STARCH Churns Mixed Bird | ......., 1 c 3arrel g AC N Beef Mustard, white ..... 40 Kingsford, eis. thy Eeerel 10" ol cach |. UTS—Whole Boneless ..... 26 00@27 00 POPPY .....-.-....-.. me et ee 8 Stone ¢ oe Almonds, Terragona 30 Rump, new .. 30 00@81 00 Rape ................ 15 Powdered, barrels (oo aa oe Sal. ....+-.+6. a large washed 26 Argo, 48 1 Ib pkgs. ... (eo de lance fancy Mixed ......... Pig’s Feet Ta oahu Filberts, Barcelona .. 22 % bois |. ee 1 75 SHOE BLACKING Kingsford _ Round Head Peanuts, Virginia raw 13. 1% Dbls.. 40 Ibs. ...... 3 49 Handy Box, large 3 dz. 3 50 Silver Gloss, 40 1lb. .. 11% Ree er Veanuts. Virginia, Mm DDS oe... ls. 900 Handy Box, small ... 12 | * Cartons, 60 24s ..... P Roasted | .......... 15 fo obl ..... eee aa 16 90¢ Bixby’s Royal Polish 1 20 Gloss ee ne eanuts, Spanish .. 15 Miller’s Crown Pols 99 Argo, 48 1 lb. pkgs 4 15 Walnuts California 36@37 Tripe oo 9 foe 3 a . 3 Ho 1 sist —_ Walnuts, French ...... Kits, the. 2 SNUFF a _. Ibs. tse 8 10 No. 2, Star ee % bbis., 40 ie. 16y Swedish Rapee 10c 8 for 64 Se floss, 16 dibs. ..11% 12 oz size ......... Shelled % bis., 80 Ibs. .... 3 00 ipa Rapee, j Ib. gls 60 ° liver Glogs, 12 Glbs. ..11% 9 oz size ............ Almonds oe. 65 c beaut 10c, 8 for .. 64 Mu S162. SIzG oe Peanuts, Spanish, a asings es rkoping, 1 Ib. glass .. 60) 4¢ 4); aay ti ie bax 1 85 ogs, per Ib. .......50@668 Copenhagen, 10c, 8 for 64 1, 3 b. packages ...... Yto Faucets Poet Seen Beef, round set... 19@20 Copenhagen, 1 Ib. glass 60 15 ‘ip; packages ...... 944 Cork lined, $ Mm ...... a 1g% Beef. middies, set .. 45@55 2 9% Cork lined, 9 in. ........ —. Spanish, Sheep .......... 1 15@1 35 SOAP ae 4 (% Cork lined, 10 in. ..... oo Dbl... : is Uncolored Oleomargarine James S. Kirk & Company S obit a Mop Sticks Wee ......... 90 Solid Dairy .......). 28@29 cei “sane Family, 100 785 Barrels ........ 75 Jrojan spring ...... ee Comniey Holle... MGM dpa wie Wace | 760 pl Barrels ......---- o wo ae “k's nite Flake .. 7 00 Blue Karo, No. ie os - No: 1 common _..... i a ee : Canned Meats fa.) og gg =O S BOt brush bold Bulk, 2 gal. kegs, gal. 3 25 R ee by ore No 2 adc. 400 neat YO BiG © el keen eal 7 an ed Crown Brand Acme, 100 cakes 6 i Blue par, NO. 6,202 200 4121p, ‘ditan wiop heaas | miumed, 4°07. 62.0... 1 80 Corned Beef .....:... 426 Big Master, 100 blocks 8 GU “Gor Pore ) Ib. cotton mop heal Stiufied, 15 6% ........ 469 Roast Beef ..... «2... 295 Climax, 1005 ........ 600 Bid karo. No. 5. a : : ritted (not stuifed) Roast Mutton ........ 420 Climax, 120s ........ 5 25 Blue Karo, Ne i eee di _— ion goog Veal oat |... 2565 Queen White, 80 cakes 6 00 Me “dag eee So Manzanilla. 8 oz. .... 148 Vienna Style Sausage 149 Qak Leaf, 100 cakes 6 75 Red ar "No. iia. 2 oS ele Lanes, 10 62) 600... 2 09 Sausage Meat ........ 3.65 Queen Anne, 100 cakes 6 75 @ 8 oo Linch, 16 oa. ........ aus Potted Meat ......... 57% | Lautz Naphtha, 100s 800 Red Karo, No. 3, 2 dz is PIDEE «seeseesenwecees Queen, Mammoth, 19 Deviled Meat ........ 5716 5 a tars No. 5 45 eee gg Neen Boviied fea 5 Proctor & Gamble Co. sar alas 545 5 Toothpicks Queen, Mammoth, 28 Hamburg Steak and TONOX +e eeeceees ea Seo Ne. 6 Se ie onc 6 75 Onions .. 995 LXOFY: 6 02. os. sees. g 09 Red Karo, No. 10, % Olive Chow, 2 doz. es. ‘9 Corned Beef Hash .. 1 70 Ivory, 10 02. ........ 13 35 ee 5 U» Mouse, w ae é Star ~ on Mouse, wood, 4 holes per doz ./...... obo Geoked Braing 900) S40) 7 ee Pure Cane Mouse, wood, 6 holes .. te ot a 0 Fal Mouse, wood, 6 holes .. ooke unch Tongues 3 35 Swift & C a oe ee Mouse, tin, 5 holes PETROLEUM eRoQucTS Come? Os Tonsues .15 (ae We ea Rat, Wood ............. run tsar ii Con Carne [A180 Gules paa ae Oe fe ChOiege |... ...... - Pa, five 2... .. Se 14.7. Sliced Bacon, medium 335 > wift's Pride, 1008 07.600 +ane catices si aa & Str tensenes Red Crown Gasoline 22.7. Sliced Bacon, large . 5 5B ag Naptha site eee co co. a of Mouse, sprine@ ......... Gas Machine Gasoline 44.3 Sliced Beef. 2% oz. . 1 80 a +. 99 Lea & Perrin a ee Tubs 7. M. & P. Naphtha 22.7 Sliced Beef, 3% oz. 2 25 Pook de tars | Saar 7 2 : 95 N “ib Caste atinder tebe Sheed Bock & os. 3 00 Wool, 24 bars, 6 oz 1 70 Pepper Be pene meena ne ; 25 ie A Fibre bees nees ‘ pie gy8 Sliced Beef, 7 oz S45 OO 00 bors, © on. 7 00 wae ae eee : Aulantic oo Steed Heat’ tin, Bi cu. gay WOOL 100 bars, 10 on. 11 00 ie bade praneeeees 3 00 ped oe 33 00 6 Slice anne re ae 20 = * FaiVANIZe * 2 00 ae ee 22.8 iced Beef, tin, 7 oz. 8 90 Tradesman Company rie TAPES ...1.... 5 00 a Galvanized 10 50 SALT ie. 13.3 RICE Black Hawk, one box 450 Capers ssw sl vi ae Polarine, Iron Bbis. .. 44.8 Fancy Head ...... 15 Black Hawk, five bxs 4 25 eG - Washb dq eo os begs sees Black Hawk, ten bxs 4 00 TEA . — ROLLED OATS i Box contains 72 cakes. Lt Japan eo ee i , e PICKLES Monarch, bbls. ...... 10 00 7 fea er wk. Medium ........ Glass, Single . . 6 00 Mem meted Reanat gis 1898 SOE AEP S'DReTaanT™ Ghee aoe cee 1G Barrels, 1,200 count 12 00 Mona "9 oe j as el-Ficca med 1 No ‘ther i : et 5 75 Half bbls., 600 count 7 50 oo ee 2 = aac ees feebet. + a Ch ae Northern a a ee 6 o5 ata att Lhd S sallon Kees ....... 250 Quaker, 20 Family |) 5 50 Sapolio. OE ee 7 Barrels pasa 14 00 Sapolio. single boxes 2 40 NO.,1 Nibbs .......... aa . wen Carers ALT Half barrels ........ 7 50 SALAD DRESSING Sapolio, hand ........ oo oe sk has” oss oe i 83 ieee. 2 80 Columbia, % pints .. 2 25 — Anne, 60 cans 360 ~ 2S, hb. pkgs. @ 23 16 rg Ponte Wd doa. 1 85 +p rE a, ion la ee cae .. Fee —,:6h.lhmr”rmrmrmr,rmrrrrCr”:—~—r”:—CCSC 2 : WD urkee’s large, 1 doz. Moyiine edium 25 M40 CC Gherkins Durkee’s med. 2 dos 8 00 aoe 110 Meee Guaiee o 10@45 aber aaa oo ea = eS Degrees kcnie, 9 doz. 2909 Snow Boy, 60 14 oe 4 a. " : oe e : @45 13 in. ee ieeeauas 3 00 Vos ae nider’s large. 1 doz. 240 Snow Boy, 2 ac Co ee tee | 5 gallon kegs . 460 Snider’ iv, @¢ pees 600 Choice ......... 25@40 17 i oo ane s, small, 2 dos. 3 a See Boy. 20 Saas .- 35@ 7 in. Hutter ........ 11 00 Per case, 24 2 Ibs. .. 0 3 pkgs. 7 00 MRO 50@ 60 19 im Potter _....... 12 00 Five case lots ....... 1 30 MICHIGAN TRADESMAN September 3, 1919 RETAILERS— Now is the Time to Sell COFFEE Arbitrary Symbo's Which Tell About Mental Growth. Do you realize that vour son an daughter dread } } tasct trill month, or the da end of the school term, as the so-call- ed funny papers say you dread letter-carrier’s monthly deluge of bills? Haven't you ever observed the anx- i0us expression of countenance that awaits your comment on the school report? You old fraud. do you actually be- have upon that occasi you mever were in sch PD vou pretend that your always gave. unalloved sat to 4 own parents? forgot- ten? It sometimes seems to me parents have lost all sense of pro- portion and perspective, if not fi } a | © sense of humor. i was told jas ‘ r } 1 1 j cian ey spring of a rroken-hearted young |. OS eon oi} PE 91Ti at a certain well-knowt1 women s college whose mother told } ire } ;. j her that because she iked in some of her examinations. she “needn't come home Of course 1A } a we « + she did not mean it, but it was a cru- elty whose scar will never leave that girls soul: it will sour her lati with her mother as long as s] When you have looked over your child’s report and r ose 2 i6he UB 1 A "Ds es ap a he or she he s ects Oo which ) hey : ally tell vat wort . ie about what your nn + -iKho } 7704 ing at school, mu teachers are awarding Most parents take the they were given from some omniscient Power able to as- sess with judgemen they accept comment and - 4 279 ~ and sentence oO comon-sense le- . ; eee Hm 7 i ent humanity. Do you know mind 1 } your son has, : ao vou know about td vou know about 1 ( t : ; teacher who thus: m ‘ ings up or down? ul € member how, when you were i ~haAnit ra ly eae ne ‘: # eas scnool yourselt. you got aiongs very ; 14 gah + Ace 4 ui well in the classes from day to day, Dut on examination suf of nervousness and overstrain and maybe flunked just because it was “examination” ? But perhaps you were one of those elib bluffers who slide through the examination on the strength of special tutoring or all- night “cramming’’—although vou loaf- ed all through the course and really know no more of the substance oO Coffee—the most INDISPEN- subject than if it were Choctaw. SABLE and yet the least EX- Personally I have a very poor PENSIVE item of your menu. opinion of school marking systems. | would not attach much importance Never in the history of the trade has there been a time like this! Coffee is the live topic. Coffee is in the public prints,—in the public eye,—in the public mind. tO my Own sons marks unless [| knew a good deal about the teachers who made the marks. More than that—if the nervous condition of the oe oo a Imagine!— $25,000 are spent every month to advertise a fo Coffee. This is spent in praise of Coffee,—in defense of it be if the teacher had a splitting Coffee. To boost the Coffee ““idea”,—to sell Coffee generally. lache or a bad digestion, or a : position at the Gime whes be The purpose is to increase the consumption of Coffee, the papers? —not any one brand, or grade,—but all coffees of all kinds, A school superintendent said to me yours among the rest. Was e€Xamining “ious fo sce bow © This advertising is creating demand. It is arousing in- uid be marked by a terest. People are thinking about Coffee—inquiring about hundred or more of the teachers un- Coffee,— getting ready to buy Coffee—more and more. der me. I sent an identical copy of the questions and of the answer- Naturally—the Retailer is the first point of contact. aper of one of the pupils to each. Your store is the central station for your trade. If you When T got the papers back there don’t show Coffee, and talk Coffee, and sell Coffee,— what will your customers think? were marks as low as 29 and as high as 90, with all the various grades in between! : : nee a . You are in business to sell goods. Naturally you sell ‘Now if this great discrepancy i : ould orca ia a tech oaper uk what is wanted. Right now everybody wants Coffee. CvniG Occur m a test paper vy Hn ne rsonality of the child to help or It’s up to you: ( or illuminate or condone. chance for favordican, or Get busy! Show your brands,—make window, counter e. how much greater margin and show-case displays. Paste in the ads in your win- ference would there be with dows,~-put up your signs. Include Coffee in every sale, personal likes and dislikes, know- and make it a part of every ’phone order. ledge of home conditions and other circumstances, to color the judg- If you don’t make money now, one way or the other—saying it is your own fault! Write nothing of the personal equation of this paper for particulars. tl his clearness of mind or te! the time, whether he is i Copyright 1919 by the Joint Coffee Trade Publicity Committee of the United States. pevere or lax his own idea of the | Don’t Let High Coffee Prices Scare You Don’t ruin your coffee business by recommending cheaper grades. You’re lost the very moment you start to recommend cheaper grades of coffee to your customers. People WILL pay the price for good coffee. Nero Coffee will always be of the same high uniform quality regardless of what the “‘other fellow’? does. Nero quality WILL be maintained. Nero is shipped to you the very day itis roasted. The best coffees grown go into every package. You can keep your cus- #9054 st, fitin URN antag *fetens MUD atategy taee tomer’s confidence and increase your coffee business despite high prices by recommending Nero. Cash in on This Advertising Co-operation 2 week newspaper advertising campaign is now running in Bay City, Saginaw, and other More to come. Write us today for details of our plan that will help you to maintain and increase your coffee business regardless of high prices. Royal Valley Coffee Company A 2 Michigan cities. 321 East Larned St. Detroit, Michigan ge omic — ~ ¢———_—_—— \ | September 3, 1919 relative importance of recitations and test papers; whether when he marked the paper he was tired or lazy or nervous, or had plenty of time or was in a hurry. All these things govern marks.” You cannot calmly sit at home and write your signature, “John Jones,” on your child’s report and think your responsibility discharged. You must go to the school, cultivate acquaint- ance with the teachers: form a judg- ment as to the reactions of their minds upon the mind of your child. Their responsibility is joint with yours; you cannot simply turn this growing life over to them and wash your hands of the business. You must know whether the possibilities of that child are being strengthened, or warped and suppressed, by the people who now see more of him than you do. The fact that your son gets good marks all through his school lite is no guarantee that his mind and char- acter are being enriched and develop- ed really, that he has gained mental power and broad scope of knowledge to equip him for life. One of the men who devised the pyschological tests for the army told me that it was not always the college man who could adapt himself the most quickly or most efficiently to new duties and conditions: that a man had well in his classes or graduated with stood assurance that he would come through the test bril- liantly or even passably well. When they asked him “What ean you do?” “How long will it take you to learn something else?” his real quality came out, for if he could do nothing, (as was frequently the honors was no case), had not the power of mind quickly to grasp another kind of work, his achievements in the matter of marks at school or college stood him in little stead. Many college _ grad- uates never got abroad simply _ be- cause they had no aptitude for taking up new subjects. It is by no means unlikely — that your child gets poor marks because he has a poor teacher. Henry Clay Trumbull used to say, “Unless some- thing has been learned, nothing has been taught.” In a very real sense, poor marks are a reflection not upon the pupil but upon the teacher. What do you know about this when you MICHIGAN TRADESMAN look so loftily upon the report that your child brings home arnd_ con- demn* him because the teacher has written “D” or “E” where you would like to see “A”? Are you leaving the entire development of your child’s mind to total strangers, trusting to luck that they shall find out his cap- acities and make the most of them, or discover shortcomiigs or handi- caps that should have had your own wise and careful attention long ago? The doctor who examined the soldiers for their efficiency put through sometimes many hundred in a day. There was much room for mistake and misjudgement. What could he know about their persona!- ities? Teachers with large classes have a better knowledge of their pu- pils than that, but they are still bad- ly handicapped in the classification of their results. They must have your help, and I am making now a plea at the outset of the school year that you shall cultivate with your companionship children, know them thoroughly, and give to the teachers the benefit of that knowledge rather than to depend for your touch with them upon conventional which are just as likely to be wrong as right, and the more likely than not to create a barrier between you symbols and your young folks, making them afraid of you and telling you nothing about what is really happening to them in school. Prudence Bradish. [Copyrighted, 1919.] ——_+--2—____ Just Like That. At Kalamazoo Sunday, as we stepped up to the counter the boy in the drug store remarked: “It’s nice and cool this morning, but it will probably warm up before the day is over.” “Ves,” we said sententiously, “it’s a peculiar thing, but it’s a way it has. It is always warmer in the summer than it is in the winter, and what is equally strange, cooler in the winter than it is in the summer. Now, it would be a great thing if it would only be cold in summer when it is so darned hot, and hot in the winter when it is so darned cold.” The boy looked at us a minute and then asked, just like that: “Whatll it ber—a nut sundae?” 1542 Jefferson Avenue Wilmarth show cases and store fixtures in West Michigan's biggest store In Show Cases and Store Fixtures Wilmarth is the best buy—bar none Catalog—to merchants WILMARTH SHOW CASE COMPANY ade Grand Rapids Grand Rapids, Michigan 31 BUSINESS WANTS DEPARTMENT Advertisements inserted under this head for three cents a word the first Insertion and two cents a word for each subsequent continuous Insertion. If set in capital letters, double price. must accompany ali orders. No charge less than 25 cents. Cash BUSINESS CHANCES. For Sale—Complete set grocery fixtures consisting of floor cases, refrigerator. cash registers, scales, stoves, ete. Will sell whole or part. A bargain. Act quick. Address No. 456, care Michigan Trades- man. 456 TO LIVE GROCERYMEN ONLY—lIf you are making two thousand dollars annually on your investment of eight or more, why not pick up a chance and make eight thousand or more on the same investment? Write C. J. Birch, Proctor, Minnesota. 457 WANTED—To sell or rent my flour and feed mill located in Otsego. Address W. C. Dann, Otsego, Michigan. 458 For Sale—General merchandise store. Postoffice in connection. Holland settle- ment. English merchant Good reasons for selling. Address No. 459, care Michi- gan Tradesman. 459 Hardware For Sale—Gne of the best locations in State. Good reasons for selling. Address No. 460, care Michigan Tradesman. 460 To Exchange—EHighty acres land, stock, crops and tools for stock of merchandise. J. J. Rodgers, Rural Route No. 1, Honor, Michigan. 461 Wanted To Buy Or Rent—Commercial hotel by experienced hotel man; would consider management; paying proposi- tion. Address Hotel, 469 Pipestone St., Benton Harbor, Michigan. 449 FOR SALE—WELL LOCATED FAN- CY GROCERY in best southern city; healthy and delightful climate; stock about $10,000; annual sales nearly $150,- 000. Box 1575, Savannah, Georgia. 450 Wanted—One second-hand cash reg- ister. Give full description and price in first letter. Glenn Banton, Butternut, Michigan. 454 For Sale—Established grocery and meat business. Good clean stock. Fine location. Doing business of $24,000 year- ly. G. S& Coleman & Son, 1024 North Rose St., Kalamazoo, Michigan. 455 FOR SALE—STOCK CF GROCERIES AND GENERAL MERCHANDISE; locat- ed in a live Michigan town; doing a good business: also have post-office which brings $650 per year Good reason for selling. Address No. 437, care Michigan Tradesman. 437 Wanted—Tinners at once. _ Churchill Hardware Co., Galesburg, Illinois. 438 : We have the only method for selling merchandise stocks at 190 cents. Twenty-two years experience in twenty- one States. References and methods free. W. D. Hamilton & Co., Galesburg, Illinois. 439 Wanted—Communication with anyone who would like to go into the automobile supply business. Young man at present engaged in grocery or hardware busi- ness preferred. E. A. Bowman, 719 John R Street, Detroit, Michigan. 444 For Sale—General merchandise stock in live village in prosperous farming community. Reason, ill health. Investi- gate quick. Address No. 448, care Trades- man. 443 Highest prices paid for al! «xinds of stocks of merchandise. Charles Gold- stone, 1173 Brush St.. Detroit. 149 For Sale—McCaskey account register, adding machine, cash register, mimeo- graph, safe and other fixtures at about one-third original cost. Jos. Weiler, Clney, Illinois 397 Will pay cash for whole or part stocks of merchandise. Louis Levinsohn, Sagi- naw, Michigan. 787 GET MY TANKS—Make big money de- veloping films. Particulars free. GIL- LETT, Boscobel, Wisconsin. 419 FOR SALE—ONE 300 McCASKEY ACCOUNT register, In good condition. Address Wm. Fuelling & Son, Farmers- burg, Iowa, For Sale—One No. 6 Hubburt bake oven, $200 and one No. 8 Hubburt bake oven, $190. Frank Schroeder, Mancelona, Michigan. 447 Wanted—To buy good running stock of merchandise, dry goods or general stock in good town. Address No. 431, eare Michigan Tradesman. 431 Vogt’s Rebuilt Cash Registers Get our prices. All makes and styles. Huudreds of satisfied customers brought to us through Michigan Tradesman. Ask for information. J. C. VOGT SALES CO. Saginaw, Mich. Cash Registers (all makes) bought sold, exchanged and repaired. REBUILT CASH REGISTER CoO., Incorporated, 12% North Washington Ave., Saginaw, Mich- igan. 12 Chocolates Package Goods of Paramount Quality and Artistic Design GUARANTEED PURE aa, [A BRAND PEANUT ltd ae MEY worTr2 ths. MANUFACTURED GY a cnet iT CT ee oe In sizes Originators of the Sanitary from 8 oz. Tin Package for Peanut to 100 Ibs. Butter. Bel-Car-Mo Peanut Butter The sanitary process by which this delicious Peanut Butter is made and packed enables its makers to guarantee the quality. —Ask Your Jobber 32 Late News From the Cloverland of Michigan. Sault Ste. Mare, Sept. Cornwell, of Detroit, was a visitor here last week. In di cost of living and the 1 7 1 aa i cnarged iy tie Ve - - 1 ] + + ne Cornwell tells us of one hotels in Newark, Ohio, 1 1 an riorel, Ras seventy-up ern rooms with bath ang ives a ne at 32 cents, consisting three kinds ot 14 meat, coffee area ing the ch > of adn ig still on the job. : a ane rong agg AO Ee neal RS MICHIGAN TRADESMAN September 3, 1919 Petoskey Portland Cement Company Capital Stock $1,500,000 Fully-Paid and Non-Assessable. No Watered Stock. All Common Stock. No Preferred Stock. No Bonds. No Debts. The stock of the above company is being offered to investors as an unusual investment oppor- tunity because of the extraordinary advantages possessed by the company for the manufacture of cement. DETERMINING FACTORS IN THE SUCCESS OF A CEMENT PLANT. Amount of raw materials available, chemical composition of materials, physical character of materials, location with respect to market, fuel supplies, transportation routes, management. The Company owns sufficient raw materials above lake level to maintain a large cement plant for {00 years or more. The chemical and physical aspects of the material have been proven excellent by the fact that the use of the material has produced one of the best Portland Cements of Michigan for over {2 years besides the limestone has been and is being used by iron furnaces, foundries, road commissions, sulphite mills, etc. By means of two railroads and water transportation it will have the best possible distribution for its finished products; the railroads enabling it to take care of its large local market and by water transportation it can reach all of the great consuming centers of the Great Lakes, and by mzans of water transportation it can bring coal to its plants at a much cheaper rate than by rail. The management of the company is in very able and safe hands. It can therefore be at once recognized that the Petoskey Portland Cement Co. possesses every natural and elementary advantage in favor of success. This fact in turn is evidence that as an invest- ment the stock of this company possesses great possibilities. SAFEGUARDS OF THE INVESTMENT. In considering this stock as an investment from the angle of safety, understand that there is no prospecting or experimenting to be done, because the rock business alone has proven itself a very profitable business and the Newaygo Portland Cement Co. has proven beyond question that a very high grade Portland Cement can be manufactured from the raw materials furnished it by the Pe- toskey Portland Cement Co. Money secured trom the sale of stock is not expended in experimenting but goes directly into expansion of the crushed stone business to a large scale by the building of a dock, now under construc- tion, and a large additional crusher and the remaining capital will build a modern cement plant of 2,400 barrels per day capacity. It is therefore evident that all money subscribed goes directly into Dividend-Earning-Equipment. Further it can be said upon the authority of reliable geologists that the Company’s raw ma- terials alone are worth three times the entire capitalization of the Company. To the man who appreciates the Great Reconstruction Era ahead and also the Great Concrete Road building boom, the offering of this stock will appear as a real opportunity to participate in the great profits of the future. We invite your thorough investigation through all reliable sources. F. A. Sawall Company, Inc. 405-6-7 Murray Bldg. Grand Rapids, Michigan F. A. SAWALL COMPANY, Inc. Grand Rapids, Mich. Gentlemen: Without any obligation on my part, send me all the information you have on the Petoskey Portland Cement Company. The Michigan Securities Commission does not recommend the purchase of any security and its approval must not be construed by investors as an endorsement of the value.