DECEMBER, 1979 ourAe Superin )upi ten dents —^idociatton OF N E W E N G L A N D , I N C . Sponsors a n d administrators of the Lawrence S. Dickinson Scholarship Fund — A w a r d e d yearly to deserving Turf M a n a g e m e n t Students. Swing Toward Sophistication During a recent gathering of golf course superintendents and their friends, the subject of sophistication surfaced...more specifically the swing toward sophistication in the profession. A green chairman, identified only as a member of "one of the area's more affluent clubs," triggered things when asked about a touchy situation - the firing of a veteran superintendent and the hiring of a younger and less fieldexperienced replacement. The chairman's explanation was quick and without fear of puncturing personalities. "We had no fault with the know-how or the loyalty of the older fellow," he said. "But he was living in the dark ages of his profession. He didn't pay attention to his book work, he didn't know how or refused to delegate authority and he had no inkling of how to handle his labor force. We thought the job was simply too diversified for him." And of the younger replacement? "He was assertive from the start," came the reply. "He arrived with a lot of confidence and the ability to get a clockwork plan of maintenance and improvements without disrupting the routine of his workers. And he did all this without getting a single finger dirty." That last remark was a telling blow to many of the seasoned supers in this particular conversational circle...a telling and perhaps cruel blow. What Mr. Chairman was trying to say, in a blunt way, was that his club required little or no physical work from its new superintendent. "We want him to come to work with a shirt and tie," he disclosed. "We also want him to come into the clubhouse and have lunch or dinner. We want him to be around when many of our members are there." This sounds like the on-job habits of a golf professional rather than a superintendent. "That's it," the chairman continued. "I think the image of the superintendent has reached that stage when he has to start acting and being treated like an executive. This is the approach we've taken at our club. And we're 100 percent satisfied with the results. Needless to say, the course is beautiful. But, in addition, the rapport between superintendent and members has never been better." This poses a collective question for the rest of the superintendents who have to be wondering if they are going about their personal job in a manner indicative of their position. Most definitely, the world of the golf course superintendent is changing.. .whether he likes it or not. "Funny thing," our outspoken chairman remarked. "If you took a poll of the leading country clubs, I believe you'd find they are in complete agreement with our theory on what kind of superintendent is best for their needs and what kind of philosophy they should practice in regard to the way that superintendent does his job." There is no argument in the assumption that the administrative duties of the superintendent have tripled in the last 10 years. No longer is he simply responsible for making the grass green and putting a spit and polish on the course. With the expanding of recreational facilities at the country club and the increased demand on the superintendent's business and technical expertise, his job has become one engulfed in administrative chores instead of one laced with them. Probably this new and curious form of respect for and extension of authority to the superintendent is inspired by the continuing surge of recognition he is enjoying. Club members have come to a justifiable awareness of the importance of the position and are gradually reacting to it through degrees of sophistication. Obviously, every superintendent is not provided the luxury of enough help so that he can direct his daily operation from an ivory tower. However, the trend toward lightening his physical load and leaning more on his technical and practical expertise is showing up in more than one country club. Whether there is a lesson to be learned from the experience of one superintendent losing his job because he turns his back on the subtleties of his duties is something the reader has to conclude for himself. And if this streamlining of the position comes up distasteful to certain club presidents and the like, again it falls into the category of personal prerogative. Regardless, it is interesting to see such a different approach to the superintendent by one country club unwind. It could be isolated or at a point where it's about to become videspread. It does have to make you think...of the present and the future. It is, at least, stimulating and worthy of disclosure. Gerry Finn Next meeting Dec. 3,1979 Franklin C.C. Directors Meeting Regular Meeting Lunch 10:00a.m. 11:00 a.m. 12:00 Moon Don't Forget Christmas Party Dec. 7, 1979 Directions - Take exit 57 f r o m 128 - Head towards Needham. Take 4th left. Green St. club is on right. (Gourde Superintendents s^AAociati on Selling of the Super Come winter and the golf course superintendent often has time on his hands. Let's face it. There's no one at the maintenance building door looking for the go-ahead to play on a hairy weather day or seeking justification for a 5/16th cut on the greens. In a word, the time of year is not pressing. So, why not take a course in salesmanship? That's right, the time is ripe for the superintendent to invest a few dollars in his continuing education. And from the looks of his expanding world, some brush-up work on his sales pitch looms as the superintendent's most logical move. Did you ever think of yourself as a salesman? If not, consider this. The superintendent has to sell himself to his green committee and the rest of the membership as an expect in his field and a most integral part of the club's operation. He must sell his budget to his chairman, and obviously - he must have some knowledge of salesmanship when he is approached by those people who provide him with the equipment and material for his maintenance program. The budget situation could be the most vital in this need for a grasp of the sales' methods many of the super's members have familiarized themselves .within their own professional pursuits. How many superintendents walk into a budget meeting and find themselves being cut down to shocking size because they have no idea of what approach to take in getting what they need? Preparation, in the form of a salesmanship course, can work wonders for the super. Armed with such knowledge, the superintendent finds himself on common ground with his committee members. Most of them either own businesses which are backboned by sales or have started out in their professions as salesmen. Thus, the sales knowledge-enforced super knows what to expect from those who would slice his budget into smithereens and how to counteract them. Now, he can play them at their own game and not be leery of breaking any rules. Of course, familiarity with sales methods can be helpful to the superintendent in his dealings with those trying to apply the pitch to him. The axiom here is that the toughest person in the world to sell something to is a salesman. Some of the spinoffs Of a sales course serve as job aids in many areas of the superintendent's field. The course is a confidence builder in that it encourages participation in one on one classroom exercises. Under these conditions, the super learns how to present his product without the strain of tentative speech or negative outlook. This could prove to be a shot in the arm around the course where the superintendent is continually quizzed by members on certain aspects of course maintenance and layout changes. Most sales courses also make the student aware of the many forms of gimmickery employed as inducements to buy a product. This knowledge prevents a lot of embarrassment and perhaps testy reactions to those so-called "once-a-year" salesmen who come on strong with wordy presentations and fabricated endorsements in order to make a quick kill. Classroom exposure to these types can save a lot of headaches. The appealing aside to this educational endeavor is that most courses are presented in short takes so that the superintendent can spend only a couple of hours a week for three or four weeks and come away with a pretty fair touch for the subject. PRESIDENT FIRSTVICE PRESIDENT DEAN ROBERTSON 24 Rlverview Drive Newbury, Mass. 01950 Home phone 462-4540 Office phone 745-7289 Club Affiliation Hi$e FRIENDS OF THE ASSOCIATION B a k e r T r a c t o r Corp., F o r d T r a c t o r s H a r l e y D a v i d s o n Golf C a r s Swansea, M a s s . B o r d e n s Spreader S e r v i c e M a y n a r d , Mass. T e l . 617-897-2571 Sales Rep. J a c k B o r d e n Bulk Limestone Dealer T h e C h a r l e s C. H a r t Seed Co. W e t h e r s f i e l d , Conn. Bob K e n n e d y , Rep. Roy Sibley, Rep. 203 529-2537 T h e C l a p p e r Co. 1121 W a s h i n g t o n St. Newton, Mass. 617-244-7900 G r o u n d s E q u i p m e n t Co., Inc. 383 B o y l s t o n St. Newton Center, Mass. G e o f f r e y S. C o r n i s h & W i l l i a m G. Robinson Golf Course Architects F i d d l e r s Green, A m h e r s t , Mass. 01002 C.S. Curran T . R . C . P r o d u c t s , Oils a n d Greases 7 L i n d e n St., F r a m i n g h a m , M a s s . Scotts P r o T u r f D i v . Rep. E d W i a c e k 1 401 253 4284 Rep. A l l a n C u m p s 1 413 253-2995 I & E Supply, Inc. 66 E r n a A v e . Box 9 M i l f o r d , Conn. 06460 203-878 0658 * T o m I r w i n , Inc. 11B A St. Burlington, Mass. L a r c h m o n t E n g i n e e r i n g and I r r i g . Co. L a r c h m o n t Lane, L e x i n g t o n , Mass. 617-862 2550 M a g o v e r n C o m p a n y , Inc. L a w n A c r e Road W i n d s o r L o c k , Conn. D. L. M a h e r Box 127, C o n c o r d St. N. Reading, Mass. 01864 R. F. Morse8.Son, Inc. W. W a r e h a m , Mass. 02576 T e l : 617-295-1553 J. W i l l e n Roell. Rep. Roger N i c c o l i , Rep. New E n g l a n d Sealcoating Co., Inc. T e n n i s C o u r t Const, and M a i n t e n a n c e Sealcoating - H i n g h a m Ind. Center H i n g h a m , M a s s . 749-6800 * O l d Fox C h e m i c a l Inc. F e r t i l i z e r s - Seeds - T u r f C h e m i c a l s 66 V a l l e y St. E. P r o v i d e n c e , R.I. 02914 G o l d Star Sod F a r m s , Inc. Sod & P i n e B a r k M u l c h C a n t e r b u r y , N . H . 603-783-4717 Weston, Mass. 617-894-5474 P r o - L a w n Prod., Inc. F r e d A n t h o n y , Sales Rep. 391 T r e m o n t S t . N. D i g h t o n , M a s s . 02764 617-823 1348 H o l l i s t o n Sand Co., Inc. L o w l a n d St., H o l l i s t o n , M a s s . 01746 Sand f o r top dressing a n d b u n k e r s Richey & C l a p p e r , Inc. 28 Rutledge Rd. N a t i c k , Mass. 01760 * Sawtelle Bros. 565 H u m p h r e y St. S w a m p s c o t t , Mass. 617-599-4856 Scott Associates, Inc. 60 W a t e r Street, Clinton, Mass. 617-365 6341 P u m p s Sales, s e r v i c e Installation- V e r t i c l e T u r b i n e p u m p specialists T u c k a h o e T u r f F a r m s , Inc. Slocum, R.I., L i t c h f i e l d , N.H. 1-800-556-6985 Alan Anderson Sam M i t c h e l l T u c o P r o d u c t s Corp. D i v . of the U p j o h n Co. Kalamazoo, Mich. D a v i d Sylvester 203-828-3790 T u r f P r o d u c t s Corp. 1496 John F i t c h Blvd. S. W i n d s o r , Conn. 06074 1-203-289 3471 J o h n P e r r y , Sales Rep. V a l l e y F a r m s N u r s e r y & Supply, Inc. 133 Hopemeadow St., Rt. 10 S i m s b u r y , Ct. 06070 P u t t i n g Green Sod for the Professional Joe Bidwell Pres. Bus. - 203-651-8555 Res. 203-658-6886 White Turf Engineering 5 S u m m e r D r i v e , Winchendon, Mass. 01475 617-297-0941 P h i l l i p Wogan Golf Course A r c h i t e c t 21 B u d l e i g h A v e . , B e v e r l y , Mass. *Contributors Scholarship to the Lawrence S. Fund Dickinson First Class U. S. Postage PAID Maynard, M A Permit # 1 7 Sudbury, Mass. 01776 Home Phone 443-3712 Office Phone 235-7333 Club Affiliation Wellesley Country Club DONALD HEARN Business Manager LEON ST, PIERRE Coordinator GERRY FINN Contributing Editor