Inside • • • · .. 1973 Ivy Winner, page 2 · .. Measuring teaching, page 2 · .. Engineering opportunities, page 4 : .. Faculty awards, page S · .. Faulkner criticmns, page 6 MSU News- Bulletin Vol. 4; No. 29 _ Michigan State UniVersity May 17, 1973 Honorary degree recipients named Two business executives and an educational psychologist will receive honorary degrees at term commencement ceremonies June 10 in Spartan Stadium. spring Also receiving an honorary will be co mmencemen t speaker Walter Cronkite. (See MSU News - Bulletin, May 10.) Receiving honorary doctor of laws degrees will be Robert E. Brooker, retired board chairman of Marcor, Inc., and Montgomery Ward & Co., and Coy G. Eklund, an MSU alumnus who is the new president of the Equitable Life Assurance Society. MSU scientists elected to posts MSU scientists were elected to two out of six presidential offices at the recent annual meeting of the Federation of American Societies for Experimental Biology. The federation meeting was scientific meeting the largest 23,000 participants - to assemble in the nation this year. - The two presidents - elect are MSU researchers Theodore M. Brody and Olaf Mickelsen. Named as president American Society for and Experimental (ASPET), Brody is chairman of MSU's Pharmacology . - elect of the Pharmacology Therapeu tics professor and Department of is the ASPET largest and most prestigious pharmacological society in the world. Its membership includes a half dozen Nobel laureates. BrodY is on the editorial boards of "The Journal of Pharmacology and Experiment.al Therapeutics" and "Research Communications in Chemical Pharmacology and Pathology." He also serves on the scientific advisory board of a society of the American federation of Scientists: effective this month, he is president of the American Institute of Nutrition. Last week, Mickelsen won the Senior Sigma Xi Award for Meritorious Research, an honor bestowed by other MSU scientists. He was cited for his work on obesity and the possible role of a wheat fact<;>r in regulating kidney function. Mickelsen is author of "Nutrition Science and You." The MSU nutritionist served in editorial capacities for several scientific periodicals, and has authored the monthly column "The Training Table," for "Tennis" magazine. He has also published numerous articles on his nutrition research, including articles on effects of nutrition on health and weight control. During World War II, he helped with studies on the K - Ration and diets for victims of starvation. Mickelsen has been with the University since 1962. He now holds appointments in the Departments of Biochemistry, Human Development and Food Science and Human Nutrition. Theodore Brody Olaf Mickelsen of the Pharmaceutical Manufacturers Association. As a consultant, Brody has advised on pharmacological matters for the National Institutes of Health, the Food the and Drug Administration and Random House Dictionary of the English Language. In 1955, he won ASPET's prestigious John Jacob Abel Award for his studies on the mechanisms of drug action at the cellular level. Brody begins his ASPET presidency this July. Mickelsen, Professor the Department of Food Science and Human Nutrition, is the other president in U can have excellence, equality Striving for excellence and maintaining human equality do not have to create a conflict - either among individuals or within universities, President Clifton R. Wharton, Jr., said '''As educators, our last Friday. techniques and viewpoints may shift as we deal with different kinds of groups," he said, but the obligation toward properly defined excellence "must not waver." He said that those traits making up excellence - achievement, growth and wisdom - I are more likely to enhance human equality than to erode it. President Wharton made his speech at spring in a comments initiation ceremonies of the MSU chapter of Phi Beta Kappa. He received an honorary mambership in the socie,ty as did two members of the MSU faculty: Robert E. BrownJ professor of history, and Fritz Herzog, professor of mathematics. President Wharton pointed out that "it to is not particularly difficult provide educational experiences to the intellectually outstanding proven or student." He said, "It is a Jar greater challenge to assume responsibility for a student body that differs not only according to cultural and economic background, but also according to academic preparation and inherent ability, a student body which more accurately reflects the diversity of inherent talent in the wider society. "A truly excellent plll!alistic university does not merely accept its diverse constituency, it responds to that constituency by providing members of constituency with every appropriate avenues fullest the possible realization of their, inherent intellectual potential." legitimate for fear said President Wharton that proponents of excellence tend to fear "the obliteration of individuality, distinctions and rewards based upon merit," while egalitarians that absolute or inappropriate standards may "perpetu~e social and economic elites." He listed several basic "dimensions of excellence" for colleges and universities: a wide a "commitment to intellectual inquiry within an atmosphere of academic freedom," a "union of innovation and long - standing values" and a reflection of the "unity and interdependence of all human knowledge." range of pursuits, Kenneth B. Clark , an educational psychologist now specialiZing in the study of the inner city and its effects on people and schools, will receive an honorary doctor of science degree. Brooker's long business . career includes executive jobs at Firestone Tire and Rubbber Company, Sears, Roebuck and Company, and Whirlpool Corporation. He left the presidency of Whirlpool in 1961 to become president of Montgomery Ward. He led changes at Montgomery Ward that recaptured the company's growth and profits, and in 1968 he executed a merger with Container Corporation of America to create Marcor, Inc. Brooker now serves as chairman of the executive committees of Marcor, Inc., and has been active in civic affairs, both nationally and in his home city of Chicago. He was named by President Nixon in 1971 as chairman of the National Business Council for Consumer Mfairs. (COntinued on page 2) Coy G. Eklund Robert E. Brooker FnOday edition But to this list he added another characteristiC, "a gauge unique to the pluralistic university" - a university's capacity to stimulate "self - expansion" , among individuals who come from a diverse array of abilities arid backgrounds. Next week only, the News Bulletin will publish on Friday rather than Thursday. Deadline for submission of material will continue to be Tuesday noon. Page 2, May 17, 1973 MSU wins the 1vy, , a cherished • '0 ' scar MSU is the winner of an "academy award" of sorts. It's not an "Oscar" but an "Ivy" and, it holds as much esteem as the movie award to its winners. The Ivy has been bestowed on the Department of Dormitories and Food Services by the pUblication "Institutions I Volume Feeding," the leading trade magazme of the profession. According to the magazine, an Ivy is awarded for efficient operation, staff attitude, quality, service, cleanliness, dollar volume, design, decor, and creativity. "But the Ivy winner is the embodiment of ~SQ..me! hing more'," ace,ording to the magazine. food, it is an _"For the Ivy winner is not so mU.ch a pla,ce, as individual. The restaurant, university, hotel or hospital facility functions as it does because of the attitude, character, philosophy, dedication and initiative of the person behind it. o "The Ivys are unique if for no other' reason than that the voters are food service executives, colleagues, competitors and peers of the winners. All are more sharply critical than most patrons of the operation. They look for . and vote according to the most stringent standards." for the award Accepting the department on Sunday in Chicago will be Lyle Thorburn, manager of food service, and dormitories and Robert Underwood, residence halls manager. Thorburn said he is pleased that MSU was selected as one of the ten 1973 Ivy Winners. "This is an award that reflects the excellent the department. It's not an award for one member of the department, but for every individual in the departmnet," he said. team effort of He added that the award means so is conferred by it much because colleagues. "Other institutions have told us for years that we are a leader in food and dormitory services, and now we have been finally recognized as a leader," Thorburn said . Thorburn has been with the University for 18 years. He began as a 4-H agent in the Cooperative Extension Service and served for 16 years as manager of food services. He has held his present position for the past three years. Underwood has been with the University for 3 years, serving as food service supervisor of Brody Hall before assuming his current position. t that Underwood the MSU said operation is the biggest operation to be honored. "We aren't self - conscious, but we don't brag about our operation," he said. "The award is an honor because it recognizes us as having a pretty good operation." , Food service at MSU is a $14 million a year operation. This includes serving up to 65,000 meals per day in 25 dining rooms and 16 snack bars. ' lodging operation is a $12 The - plus operation per year million (including apartment rent). This includes 9,000 rooms and a total of 17,882 beds. Underwood said that one of the reasons MSU can provide excellent service is the auxiliary services offered within the department. This includes the laundry, the food stores (where meat cutting is done) and the food preparation center (where salad and vegetable items are prepared). Thorburn said that MSU has a highly decentralized management system. "Each unit manager is responsible for every aspect of food service and lodging in his hall. They are, in general, ,very creative and enterprising. Each O1.le has his own ideas and implements his own innovations, particularly special events, such as buffets, banana split parties, that kind of thing. in "There's a good deal of competition among the managers and word gets . . , • • • Honorary degrees (Concluded from page I)' Eklunk, a 1939 graduate-of MSU, joined the Equitable Life Assurance Society as an agent in 1938. -Following military service during World War n, he became assistant agency manager of The Equitable's Michigan Agency and in 1947 was 1lPpointed manager for a new agency in Detroit. Eklund was elected vice president and assistant to the president of the company in 1959, became a member of the firm's board of directors in 1965 and executive vice president in 1969. He was elevated 'to the presidency in March. He serves 011 the boards of the Salk Institute for Biological Studies and of Americans for Indian Opportunity. He is a past winner of MSU's Distinguished Alumni Award. Clark currently serves as distinguished professor of psychology at the City University of New York and as president of the Metropolitan Applied Research Center (MARC) in New York. . inner MARC is a nonprofit organization designed to provide aid and counsel to primarily disadvantaged blackS and other minorities defined as "powerless." city residents - - in 1942 as a He joined the then City College of staff New York psycholog;