Our Deepstar manned submersible electricity? Just as much as rebuild- electricity, practical or theoretical. can explore down to 4.000 ft. We're ing slum areas, teaching the hard- But everything's not perfect. We designing one to go 20.000. Our core unemployed and desalting the need your help for our biggest scanning sonar makes "sound" im- oceans. Westinghouse is deep in all growth period, coming up. ages of the ocean floor and anything of them. Talk to the Westinghouse campus on it. Our Oceanographic Labora- We're also developing a "fast recruiter, or write Luke Noggle, tory on Chesapeake Bay is the breeder" reactor and building a Westinghouse Education Center, world's largest. nuclear space engine. Plus, of Pittsburgh, Pa. 15221. An equal What does all this have to do with course, everything connected with opportunity employer. FINAL EXAM What company was responsible for the following engineering innovations? The transistor Radio astronomy Negative feedback High Fi and Stereo Synthetic crystals TV transmission Magnetic tape Sound motion pictures Microwave relay Electronic switching The solar battery Telstar The reason we give this "test" is because the answer to all of the questions is: the Bell System. And because, if the thought of working for us ever crosses your mind, we wanted you to know what kind of company you'd be in. Be sure to see your Bell System recruit- ing team when they visit your campus. Or ask your Placement Director for the name of the Bell System recruiter at the local Bell Telephone Company. We hope the above final can be the start of something great. Engineering and Science at IBM "You're treated like a professional right from the start:" "The attitude here is, if you're good enough to be hired, you're good enough to be turned loose on a project," says Don Feistamel. Don earned a B.S.E.E. in 1965. Today, he's an Associate Engineer in systems design and evaluation at IBM. Most of his work consists of determining modifications needed to make complex data processing systems fit the special- ized requirements of IBM customers. Small teams Depending on the size of the project, Don works individually or in a small team. He's now working with three other engineers on part of an air traffic control system that will process radar information by computer. Says Don: "There are only general guide- lines. The assignment is simply to come up with the optimum system." This informal working environment is typical of engineering and science at IBM Don sees a lot of possibilities for the future, He says, "My job requires that I keep up to date with all the latest IBM equipment and systems programs. With that broad an outlook, I can move into almost any technical area at IBM." Check with your placement office If you're interested in engineering or science at IBM, ask your placement office for more information. Or send a letter or resume to Mr. Irv Pfeiffer, IBM Corporation, Dept. BL2002,100 South Wacker Drive, Chicago, Illinois 60606. We'd like to hear from you even if you're headed for graduate school or military service. STAFF ARTICLES: T. M. Schafer editor Introducing Joe Blow—Honorary Invertebrate 9 Art Bell features editor Allen Shratter Davis Chase art editor Summary of Fall '68 Enrollment 11 David Sumner advertising manager Engineer and Industrialist Harold C. MacDonald 15 Art Bell Spike Cline circulation manager Superengineer 20 Davis Chase Andrew Levenfeld staff writer Is There a Coke Machine in Wells Hall? 25 Allen Shratter staff writer Art Bell Mary Harvey editorial assistant DEPARTMENTS: ADVISOR Editorial 5 Student Organizations 6 Mr. Logan Blank Engrineers 36 We feature a sort of to make sure that you do-it-yourself training, can grab more as soon as rather than long, dreary you can handle it. formal programs. It's your If you have a degree in ball, but we'll go all out chemistry, chemical, to help you carry it just mechanical or industrial as far and as fast as engineering, physics or you can go. When you marketing or accounting need a hand, it will be —plus a large degree of there—from experienced initiative and imagina- pros. Your on-the-job, tion—Celanese has a lot on-the-project experience to offer you. In profes- will be thorough. sional growth. In rewards And, frankly, we need based on performance, you on the job right now. not how old you are or To help us continue a how long you've been growth rate that's zoomed with us. from 318 million to 1.1 billion dollars in sales Discuss us with your over the last 10 years. faculty and placement Besides a lot of hard work, officer. Talk to our repre- we think the reason is sentative when he's on that we are really many your campus. Or write to: companies. Fibers. John B. Kuhn, Manager of Chemicals. Plastics. Coat- University Recruitment, ings. Petroleum. Each Celanese Corporation, pursuing its area of 522 Fifth Avenue, New expertise autonomously York, NY. 10036. against a broad corporate an equal opportunity employer plan. This freedom of operation makes it possible to give you as much responsibility as you're ready for. And we'll work along with you I claim that the Michigan State University College of Engineering is a damn good school. This claim is not based on a "best of all possible worlds" absolute scale. In fact, there are probably as many genuine defects in our school and in the quality of education we receive as there are students. What makes the school great is its potential for change from within. I have never seen a bureaucracy of this size where there were so many open doors to the offices of those who hold such awesome power over our futures. Any student who has a legitimate complaint about his education and hasn't gotten some sort of satisfaction simply hasn't made any effort in his own behalf. Even in the absence of student protests, demonstrations, etc., which rarely occur in engineering schools, the trend here has been toward the flexible curriculum and the education of the individual as an individual. If this were a place where engineers were "trained" I would certainly not have made the claim that I did in the first sentence of this editorial. Students here are being educated for the pursuit of the last job they will ever have, not trained for their first. Yet this is just a trend. There are those among both the student body and the faculty who are outspoken critics of the status quo but who have never spoken out. The Spartan Engineer wishes to encourage those who have the courage of their convictions by offering space where their ideas may be heard. The majority of the non-advertising space in the Spartan Engineer this year will be devoted to articles which present a view of the College of Engineering not ordinarily seen by the student who only attends classes here. The purposes and activities of some of the professional societies having student chapters on campus will be the subject of a regular column. Another series will feature comments on "an engineering education" by MSU engineering graduates who have achieved high positions in industry or government. Yet another series will present a view of faculty members which is not ordinarily seen in a classroom situation. If, at the end of this year, the average reader isn't at least a little more impressed with the College of Engineering I will be very disappointed. When the American Institute of Chemical Engineers was formed in 1908 Chemical Engineering had just started to become a branch of engineering. Its literature was almost non-existent, and the few who could call themselves chemical engineers were widely scattered. The purposes of the new society were reworded frequently in those early years until the present general objectives were adopted: "The advancement of Chemical Engineering in theory and practice, and the maintenance of high professional standards among its members." Even now the ways and means are left to members of this professional society. The A.I.Ch.E. has an established student chapter at Michigan State University and provides the opportunity for students to learn about the profession of Chemical Engineering. Members of this organization have a chance to meet with students at various class levels and faculty for stimulating discussion and relaxation. Occasionally, outside speakers from the chemical industry are invited to speak to the group on the latest developments which are of interest to chemical engineers. The student chapter also visits chemical plants periodically. The student chapter of the A.S.C.E. is an organization to help the student prepare himself for entry into the civil engineering profession and the senior society of A.S.C.E. All students who are enrolled in civil engineering are eligible for membership. The activities of A.S.C.E. include meetings which are open to students, faculty, and alumni; meetings with other societies; field trips to various engineering projects; meetings with professional groups; films and picnics. The local meetings consist of a short business meeting followed by a program consisting of a talk by a professional engineer or professor, slides, films, or other items of interest to the student engineer. The student section of ASME is the professional society for students in mechanical engineering. It has as its purpose the fostering of high ideals and the promotion of mechanical engineering as a profession. One of the main means of accomplishing this is the communication of the latest developments and other information pertaining to the mechanical engineering profession. This is done through "Mechanical Engineering," the monthly publication of ASME as well as a number of other journals and publications. Maybe you... should talk to the man from ALLIS-CHALMERS You'll never get anywhere without it. Nothing helps a young engineer's demands reasonable enough so that our career like being given a challenge. recruits can make their decisions at their Which is another way of saying a chance own pace. But our thinking is, a man to fail now and then. To make his own feels awfully good about even a small mistakes. decision when it's his. At Western Electric we give our newly If you're the type who'd like the chance recruited engineers responsibility almost to make your own moves, see our recruiter immediately. They make their own de- or write College Relations, 222 Broad- cisions. Learn from their own errors. way, New York, N. Y. 10038. Don't get us wrong. We keep our A lot of hard work never hurt anyone. You'll never get anywhere without it. Nothing helps a young engineer's demands reasonable enough so that our career like being given a challenge. recruits can make their decisions at their Which is another way of saying a chance own pace. But our thinking is, a man to fail now and then. To make his own feels awfully good about even a small mistakes. decision when it's his. At Western Electric we give our newly If you're the type who'd like the chance recruited engineers responsibility almost to make your own moves, see our recruiter immediately. They make their own de- or write College Relations, 222 Broad- cisions. Learn from their own errors. way, New York, N. Y. 10038. Don't get us wrong. We keep our A lot of hard work never hurt anyone. OK Lead-head, get the slide rule out of your ear, quit sucking your thumb and for once in your life r e c o g n i z e it when somebody's trying to do you a favor. You're dumb, Dum-dum. You're being prodded, punched, coerced and kicked around, and you just sit there and take it. You've been hit so hard and so often that you don't even know when it hurts any more. You don't like it, but you've been slickered into thinking that you should like it. You've been hustled, hoodwinked, taken for a ride—you've been sucked in, Lead-head. Wake up! You may have guessed that this isn't going to be a positive article—if you want glad-hands and a cheesy grin, try the Placement Bureau. After nosing around t h e College of Engineering for three plus years I've found plenty to laugh at, but none of it is very funny. The biggest laugh-getter is you, Lead-head, and what you're doing to yourself is the least funny of all. There's something wrong here. How can people shell out what they do for tuition and then attend class practically in absentia"} How can Joe Blow Engineering-student sit passively, dully, bored to death and hating the instructor for this imposition on his life, but still sit there, g r i m l y s c r i b b l i n g down whatever's thrown his way? How can he spend all that time and incomplete effort on something for which he sees little value and cares even less? How can he stagger from test to test, hanging on by his finger nails, and then forget everything that happened to penetrate three seconds after the final? How? freshman to have his life mapped philosophy that makes a moral Easy. Joe Blow doesn't know out before him, knowing exactly duty out of sticking with the what he's doing. Oh, it's not what he wants and why. It's the curriculum, and places a stigma entirely Joe's fault, poor slob, philosophy that views faculty as on any deviation, any dropped it's the unreasonable academic teaching units and students as course, any failed subject. philosophy that permeates MSU learning units, both with rigidly And Joe Blow falls for it! that keeps him groggy. It's the defined functions and philosophy that assumes a c h a r a c t e r i s t i c s . I t ' s the CONTINUED ON PAGE 11 Can there be this kind of excitement in engineering? A long beautiful drive... just the hint of a slice... and almost on the green. Now, address the ball... concentrate—and, wham! to a lie four feet from the cup. That's the excitement of the game that gets a golfer up at dawn on Saturdays.* We think it's analogous to the excitement that keeps some of our technical people on the job after hours: the pleasure of personal achievement in solving problems for which there are no book solutions. One of the concerns of our management is to see that our professional people experience this kind of excitement. They know where it can lead... a payroll that numbered 3,000 in 1960, for example, now exceeds 24,000... products that have literally revolutionized communications and are having a world-wide impact on such problems as illiteracy. That's why we suggest that if you've been missing out on the kind of professional satisfaction you expected from an engineering career, look into what Xerox can provide in the way of engineering excitement. Your degree in Engineering or Science can qualify you for some intriguing openings in fundamental and applied research, engineering, manufacturing and programming. See your Placement Director or write to Mr. Roger Vander Ploeg, Xerox Corporation, P.O. Box 251, Webster, New York 14580. INTRODUCING . . . along the line you were told that but the College of Engineering CONTINUED FROM PAGE 9 a good little engineer is has a paltry several hundred interested in the Schrodinger students. Surely the curriculum Not only falls for it, but equation, cast iron and not much can be modernized and made reinforces it. Joe Blow has a else. And you believe it, don't more flexible, the atmosphere smug feeling of superiority as he you Dum-dum? can be made more informal and miserably plugs away at his The fact is that Joe Blow relaxed, and the class size can be studies. He's working on Engineering-student does not made smaller. engineering, baby. He can cut it. know what he wants, and the But when you get down to Everything else is child's play. tragedy is that he's never given a basics, it's your problem, All those History and English chance to find out. Look at what Lead-head. It's your life and and Poly-sci majors are goofing they do to him. As a freshman he your education and your money off, they're a drag on society. comes in and it's assumed that down the drain. Have some guts. And those bug-eyed Math and his philosophical goals are clearly Review yourself—do you really Physics majors—they'll never do defined. He wants to be an want to be an engineer? Why? anyone any good, fooling around engineer; after all, that's what he You don't know? Well find out. with that wild theoretical checked on his admissions form. If you don't like it get out now garbage that has no relevance to Immediately he is dumped into while you still have the chance. the real world. It's the engineers basic chemistry and math Make a decision and quit who keep everything together; courses —later, the actual chickening out on yourself. Quit they're the ones who are doing engineering courses begin—all of sweating the grade so much and the work. which are big, high-pressured, start demanding that you be This kind of intellectual often tedious and almost always educated. If you have a lot of conceit is what keeps Joe going. impersonal. Nowhere along the hang ups some term, can't find He and all the other Joes gather line is any attempt made to give the handle on a course for some together and reassure themselves. motivation, to show Joe Blow reason, have the courage to drop The camaraderie of people under why it is desirable to be an it and try again some other time. stress and with similar problems engineer. Most importantly, wake up and is universal, and at the It's sad, it's so sad to watch see what that man in front of the Engineering Building it does keep those many students grinding class is doing. Think about the atmosphere from becoming away at their class work, what's going on; open your unbearably dreary. But the uninterested and unhappy. By mouth and ask questions, or give camaraderie also distorts, it lets the time they reach a senior level answers, or start an argument, or Joe Blow kid himself. He looks course—where the class size is w o n d e r out loud about out the window and laughs at the sufficiently small and the goals something. React, and for a other people, not realizing that change at something other than of the course sufficiently flexible the window is a mirror and the to make the student/faculty an exam when you look up other people are laughing back. horrified and think "what's this? interplay a satisfying CALCULUS? I can't do Have you ever stopped to ask experience-the students want to this-you can't find no derivative yourself just what you're really get the hell out. They're so sick on a slide rule." here for, Lead-head? A degree? and tired of the whole bit that Sure, sure, everybody knows they just want to know what's Don't let yourself be a that. But a degree serves a purely needed to get by the exams, and machine, built to specifications social function. It's a pass key to what's the most painless way to and shipped after graduation to a Job, a document that assures get through the work. It's just as your new father figure-that your employer-however sad to think of those many great giant of American falsely-that you can do the students who are driven away industry-Universal Shafting. work. It's a piece of paper that from it all by the heavy-handed Quit satisfying other people and classifies you. But you, yourself, educational processes. Students start satisfying yourself. You're whether you know it or not, for whom engineering would entitled. should be looking for something have been just the thing they To close, I shall quote a man more personal. You should be were looking for, right up their whom I will not identify-be- looking for something that is alley, but they never knew it cause, mainly, the quote is important to you-something because no one ever told them. probably copywritted and I can't that you could with pleasure OK, you're right-it doesn't afford the payments. Anyway, to devote a good deal of your have to be that way. The wit: "Let he who don't want subsequent life. structure doesn't have to be so none, have memories of not rigid and impersonal. Perhaps it's gettin' any; and let that not be You're edging away, eh his punishment, oh Lord, but his Lead-head? Starting to get a little the only way to run other reward." Philosophical, right? Somewhere departments in the University, Whenyou start knocking on doors try ours first. Looking for excitement, challenge, and opportunity for creativity? Look into Raytheon where electronic frontiers are being explored from inner to outer space . . . in underwater acoustics, radar, space, communications, and missile systems . . . where a healthy mix of commercial and government business provides stability. Looking for growth opportunities? Raytheon's sales doubled in the last two-year period. 1970 corporate growth goals were achieved by early 1968. Revised goals for 1970 are based on continued growth. After years preparing for the "right" job . . . take time to select the "right" company. For a copy of Raytheon's latest brochure, or to arrange an on-campus interview, contact your placement director or write: Manager of College Relations, Raytheon Company, Lexington, Mass. 02173. WORD TO THEWISEM.E... If you are considering physical violence against your Thermo Prof. . . . don't. Prof. F. S. Roop's son was the U. S. A.'s representative at the 1968 Olympics in Greco-Roman wres- tling . . heavyweight division. "Getting a job is no sweat; it's finding a good one that bothers me? You've come to the right place. IH will give you a good job. One that lets you stand on your own two feet. Right from the start. You see, we believe your point of view is just as important as ours. We want new ways to do things. Better ways. And this calls for fresh ideas. That's why you'll have to be a thinker. An innovator. A guy who has the guts to stand up for what he thinks is right. You show us your stuff, we'll give you the freedom to swing. You'll find plenty of action in steelmaking, motor trucks, farm and construction equipment. And the faster you prove yourself, the quicker you'll move up. Without a lot of red tape. Get the picture? Now why not get into the act. We need engineers for design, test, manufacturing and research. We need accountants and production management people. And we need sales people for our retail and wholesale operations. So be sure and talk to your campus placement officer about us. He'll give you the word. After all, if we give you a good job you'll want to stick with us. And that's exactly what we have in mind. HAROLD C. Mac DONALD What does the future hold for engineering? Is important to understand what steps are necessary there anything we as prospective engineers can do to develop an idea so that it is ready for to better prepare ourselves for the challenges production. A person must have some idea of the ahead? I recently talked to Mr. Harold C. area where he would like to work. This MacDonald, a 1940 graduate from M.S.U. in information can best be obtained through summer Mechanical Engineering, now part of the work, visitations, or members of industry being management of Ford Motor Company. Mr. called back to the schools to give discussions, talks, MacDonald is currently the Vice President of and even seminars. These are areas where the Product Development Group, which includes the college itself can help the undergraduate so that he responsibility for automotive and truck is knowledgeable and well prepared by the time he engineering, and the product planning aspects of emerges as a graduate." More on summer jobs both the automotive and truck activities. His shows if a student has some idea about the type of credentials as an authority on engineers comes work he wants, industry is willing to help "so when from the three thousand engineers working directly the final contract is made at graduation, it is a under him, a figure that increases when the meaningful one and one that will last." planning and complete engineering of the product Another area of interest is computers. Will the is considered, to over twelve thousand. engineer be replaced by a computer? Has engineering itself changed through the use of To answer some of the forestated questions, Mr. computers? "The young man who knows how to MacDonald believes "the ability to speak and take advantage of the computer and make it a tool represent ideas orally is of extreme importance. of his trade has a real advantage over the person The engineer that is found lacking in this area is at who doesn't appreciate or understand their use. a distinct disadvantage in today's business world. It What engineers are doing now is not really used to be that the engineer spent much of his time different from what they were doing say twenty or at the drafting board either doing the designing thirty years ago, but it is more refined. A computer himself or very closely following the designers is nothing more than a very complex, multi-million working for him, whereas today he has to represent dollar slide rule. Where we used to calculate with a his ideas. He has to plan his whole program himself slide rule, formulas, and long hand figuring, we do and is more of an engineering manager than a the same with a computer now. It's not any designer and therefore the better job he can do different, but it allows us to do more faster and representing himself to his people and to much more thoroughly; as is the same in so many management, the better or more rapidly he will aspects of our business. We are doing things so Progress." exhaustively that the product is much more refined Many engineers would like to know what and sophisticated, and therefore much less apt to industry looks for in the way of skills and give the customer problems, it will last longer, and comprehension. Those students in particular that give more value. The more automated it can be, the have an eye on industry should know "how things more inexpensive it's probably going to be. While are designed, what the process is within the industry is not trying to automate for the sake of company or corporation as to how the project is eliminating people from jobs, business is growing CONTINUED ON PAGE 30 started and the steps of production itself. It is How are you on the Mow th rough? The sure sign of a crack skeet shot is a sudden puff of clay dust against the sky. But champions share another mark that': almost as easy to spot. It's follow through. Like the top-flight skeet shooter illustrated here, our tapered roller bearing and steel engineers get results because they follow through, too. How about you? Do you like a job that involves your interest, and keeps you involved till the finish? Are you up to the challenges thrown our way by the aerospace, automotive, construction and chemical industries? Then write to our Manager of College Relations. And tell him you'd like to take a shot at it. The Timken Roller Bearing Company, Canton, Ohio 44706. An Equal Opportunity Employer. some decisions are relatively unimportant. Where you put your engineering talent to work is not As you contemplate one of the most important decisions of your life, we invite you to consider a career at Pratt & Whitney Aircraft. Here, you will find wide-open opportunities for professional growth with a company that enjoys an enviable record of stability in the dynamic atmosphere of aerospace technology. We select our engineers and scientists carefully. Motivate them well. Give them the equipment and facilities only a leader can provide. Offer them company-paid, graduate-education opportunities. Encourage them to push into fields that have not been explored before. Keep them reaching for a little bit more responsibility than they can manage. Reward them well when they do manage it. And your decision is made easier, thanks to the wide range of talents required. Your degree can be a B.S., M.S., or Ph.D. in: MECHANICAL • AERONAUTICAL e ELECTRICAL • CHEMICAL • CIVIL • MARINE • INDUSTRIAL ENGINEERING • PHYSICS • CHEMISTRY • METALLURGY • MATERIALS SCIENCE • CERAMICS • MATHEMATICS • STATISTICS • COMPUTER SCIENCE • ENGINEERING SCIENCE • ENGINEERING MECHANICS. Consult your college placement officer—or write Mr. William L. Stoner, Engineering Department, Pratt & Whitney Aircraft, East Hartford, Connecticut 06108. After 3000 years we're just beginning to unravel the mystery of magnetism. The lodestone was known about for place in a given circuit at a few at least 2000 years before some freedom, personal satisfaction— degrees above absolute zero. and rewards. unsung genius put it to work as a compass to guide ships in From such research we have the China Seas. already developed superconductive But this steady technological thrust memories; small electromagnets of into the unknown (an effort that The world had to wait nearly incredible field strength; parametric another 1000 years before other ranges from atomic to space microwave amplifiers; infrared significant uses were found. But detectors of exceptional sensitivity. probes) requires engineers and some of these also promise And this, we know, is only scientists of the highest caliber. far-reaching effects in steering the beginning. How about you? If interested, see your man's course. college placement director, or write At RCA, these and other broadly We are now engaged in magnetic to College Relations, RCA, Cherry Hill, varied projects are carried on in research at RCA that includes the New Jersey 08101. We are an equal structure of matter, and what takes an atmosphere that fosters creative opportunity employer. Be one of the more than a hundred students to win this outstanding opportunity. You will study at a prominent university through the Hughes Fellowship Program. Work-study and full-study academic year plans are offered. You will gain professional experience with full- time summer assignments in Hughes research and development laboratories. You may take advantage of a variety of assignments through planned rotation. Requirements: B.S. degree for Master's Fel- lowships; M.S. degree for Engineer and Doc- toral Fellowships; U.S. citizenship; grade point average of 3.0 or better out of a possible 4.0; selection by Hughes Fellowship Committee. For additional information, complete and air- mail form to: The less you've heard about us the better. Maybe you think that's a funny way Plus a packaging film company. But don't let this steer you away to talk to you. And that we're an aluminum com- from chemicals, if that's on your mind. But we don't think it is. pany. And a brass company. There's everything here from inorgan- Many people think we're only a big And a sporting arms and ammuni- ics and organics to specialty and agri- chemical company. tion company. (You've heard about cultural. Chemicals being the biggest thing Winchester? That's us.) Now you've heard more about us. we have. The reason we're telling you all this That's better. But. what we'd really like you to is that the competition to pet you is You can do two things now. Meet know is that we're also a forest prod- awfully tough. with your Placement Officer. Or write ucts company. Olinkraft. And a big corporation that can offer Monte H. Jacoby, our College Relations Plus a lightweight paper company. you the choice of a dozen smaller com- Officer, here at Olin, 460 Ecusta. panies, has an edge. Park Ave., N. Y. 10022. men!Now is the time to bear sliderules and unite to displace the items of integrated resistance. Why are so many brave, industrious, dedicated and loyal engineers f a l l i n g m o r t a l to the M.S.U. Math. Department? Are we to idly stand by and resign ourselves to our inevitable fate, or stop complaining and abolish this threat once and for all? The times are critical, and our honor must be upheld; fight for the preservation of "esprite de corps". If the horrible truth were made known, this needless slaughter of capable minds would rank among the most viscious planned plots of the decade. Those gapers, who don't know a farad from a henry, are in the position to dictate our plans and lives. Tell me, what is more evil than a cold, cruel, highly planned test of nothing but math theory? When the time actually comes for our wealth of mathematical trivia to be put to use, everything is as clear as mud. One day in an engineering class is equivalent to a term of Math 007. What will be our plan of action? I propose a practical math course taught by our own lovable engineering professors, where we can assume A+B=B+A without five pages of formal proofs. Lets unite behind our college and show that when it comes to applied mathematics, the Math Dept. looks sick. The Math Dept. is not the only way. You can't buy this piece in a steel warehouse How do you accommodate multiple functions, shapes, it allows the engineer to put the metal high non-uniform stresses and complex config- where it's needed for load-carrying ability... uration in a single component made of standard Then too, cast-steel permits streamlined design steel shapes? You don't . . . That's why this —design that minimizes stress-concentration at power shovel body had to be cast-steel. sharp radii and corners. Can you match such Only with the correct steel composition, and versatility with assembly methods? Don't try. integral one-piece construction, could the de- Want to know more about cast-steel? We're signer be sure that the equipment would take offering individual students free subscriptions the punishing loads and shocks of heavy t oourpublication"CASTEEL". . .Clubs and construction work while maintaining the pre- other groups can obtain our sound film "En- cise alignment of critical shafts and bearings. gineering Flexibility." Write Steel Founders' Cast-steel means design flexibility. In ad- Society of America, Westview Towers, 21010 dition to offering an unlimited range of Center Ridge Rd., Rocky River, Ohio 44116. "I never feel like a rookie" "Sure it's my first year with B&W, but I've been too out making steam generation equipment. That led to busy to think about that. I've been working in my field atomic power stations, nuclear marine propulsion all along, and the training sort of blends right in." equipment, refractories, specialty steel, machine tools, If Randy Trost sounds like a B&W booster, you computers, and closed-circuit TV. (And we still make should hear what his supervisor says about him. the best boiler in America.) We're looking for aggressive, talented young engi- If you'd like to talk with Randy Trost about B&W, neers like Randy. We want you if you want significant call him collect at our facility in Lynchburg, Virginia, responsibility from the start. In fact, we need more AC 703 846-7371. engineers than ever before. That's because we're grow- In the meantime, be on the lookout for the B&W ing faster. Sales were $560 million last year. Up 17 recruiter when he visits your campus. Per cent. The Babcock & Wilcox Company, 161 East 42nd That's how it's been from the beginning. We started Street, New York, New York 10017. The 5 billion dollar corporation you probably never heard of. Funny how big you can get and still You may even live in one of our telephone remain virtually anonymous. company areas. We operate in 33 states. Somehow we've managed to do it. So here we are, 5 billion dollars strong, We're a group of over 60 companies, growing all over the place, and looking for making everything from microwave integrated engineers and scientists to grow with us. circuits to color television. And we rank num- Why don't you think us over with your ber 9 in the top 500 corporations in the nation. Placement Director? Pretty hot stuff for a nobody. Incidentally, we are known in the com- But though you may not recognize our munications field as General Telephone & name, maybe the name Sylvania rings a bell. Electronics. It's one of our companies. Pssst. Pass it on. Its not often an engineer gets to design a company. When he does, he tends to take care laboratory is the newest and one of the launch vehicles; extra vehicular of his own kind. finest big labs in the country. activity research and development; high He designs a company that is The engineer who wants to be a mobility ground vehicles; missile one heck of a good place for an technical specialist here can do as well systems; computer, technical and engineer to work. as the engineer who gets into management services. administration. No question about it: the engineers You can tell LTV Aerospace Corporation IS The engineer who wants to keep at LTV Aerospace are taking care of an engineering oriented company. themselves. The ratio of engineers to working on an advanced degree can do it right here. Write: College Relations Office, everybody else is exceptionally high. LTV Aerospace Corporation, And the projects: they range from deep The computer support is tremendous. P. O. Box 5907, Dallas, Texas 75222. space to the ocean floor—military The Robert McCulloch research and commercial aircraft, V/STOL; An equal opportunity employer. GROWING One of the outstanding characteristics of the Malleable Castings Industry. The Malleable iron industry began its developed after an extensive survey of in- growth in 1826 with the development of a dustry customers, and indicate that Malle- unique cast material by a Yankee genius able will soon be a 1.4 million ton-a-year named Seth Boyden. Malleable was her- industry. And this growth is matched by alded by pre-Civil War America as the iron increasing opportunities for technically which "could be hammered and shaped trained people. without breaking." But in time, as markets changed and technologies advanced, the material made the transition from w a g o n s and cannons to cars and rocket heads, up- Currently, the average American new car grading its applications from simple struc- uses 120 pounds of Malleable castings, tural parts to highly reliable mechanical some of which are shown above. Reading components. up, they include a connecting rod, bearing retainer, air conditioner clutch, joint yoke In 1965 and again in 1966, sales of planet carrier, housing cover, non-slip Malleable castings were over 1.1 million differential case, and the calipers mounted tons, the best years in the industry's long history. on a disc brake. The chart at right shows the projected For more information, write for a copy of Malleable growth curve in its four major "Malleable Iron, Material for America on markets through 1972. These figures were the Move." How to keep a cow's mind on milk. Instead of flies. An informal report on a few current projects at Shell. Some of them might seem like offbeat work for an oil company. But this is a company that contributes broadly and significantly to society. A company of experts that brings out the best in its engineering, scientific and business people. Meet the This "class photograph" was taken when Bethlehem Steel's 1968 Loop Course convened in July. We're proud of them, 180 fine young men and women, representing 88 colleges and universities. And now 1968 they're on their way toward important management responsibilities in this dynamic corporation. How about you—are you interested in a career with horizons unlimited? Loop We need virtually all types of engineers and other technical graduates. The assignments we offer were never more interesting; your opportunities for progress were never better. First step: pick up a copy of our booklet, "Careers Class with Bethlehem Steel and the Loop Course," at your placement office, or write to our Manager of Personnel. Maybe next year you'll be in the picture! Bethlehem Steel Corporation, Bethlehem, Pa. 18016 Mondays never look the same to Bob Byse When you're breaking ground on a new idea at Delco, you don't see a lot of your own desk. For Bob Byse, design engineering means work with two dozen solid professionals . . . people whose specialties range from microelectronics to model making to production. Wherever the project leads, Bob Byse is on his way. And every skill is at his disposal. Right through full production. And beyond. If there's trouble shooting under dealer warranty three years from now, Bob Byse is still the man we'll call for. That's why no two Mondays ever look alike to Bob Byse and his colleagues at Delco. The question is . . . can you say the same? Take a good hard look at how your responsibility shapes up, compared with Bob's. In fact, why not discuss it with us. By letter or telephone. Collect. Area Code 317/459-2808. Contact: Mr. C. D. Longshore, Supervisor, Salaried Employment, Dept. 300, Delco Radio Division of General Motors, Kokomo, Indiana. Hying lessons. Apply here: That's right. You, too, can be a pilot. Join the United Stales Air Force and qualify for pilot training. Become a leader with executive responsibility. Well, what else? A pilot is the officer in charge of a million dollars worth of high flying, sophisti- cated supersonic equipment, isn't he? Yes, and you'll wear a snappy blue officer's uni- form, enjoy officer's pay and privileges. You'll probably travel to exotic foreign landb, and have a secure future in the biggest scientific and research organization. World's biggest. You'll be where all the exciting Space Age break- throughs are. Where it's happening. Now. Today. Right now. This minute. The Air Force is the "now" place to be. If you yearn to fly and don't try the Aerospace Team, you'll miss your big chance. let thai be a lesson! Famous last words: "Hell, he This city slicker bought a farm The entire class sat spellbound as won't ask us that." with the intention of raising pigs. the professor announced: "That His farm was five miles from the concludes my examination of the h u m a n s e x u a l response. Si farm with the county champion pigs, ten miles from the farm However, there's one more point Recently we overheard two ME's with the state champion pigs, I'd like to make before getting talking. and twenty-five miles from the off the subject . . ." farm with the national champion My new car has a top speed of 155 miles per hour and will stop pigs. After settling down, he put his only sow in a wheelbarrow, Si on a dime," said one. Engineer's definition of a rare walked her five miles to the "What happens then," said the county champion pigs, had her girl: One you can have a good other. bred, and walked back. The next time with even if you play your "A small putty knife emerges morning he awoke, but much to cards wrong. and scrapes you gently off the his disappointment he found no windshield." little piglets. So he put the sow Si s! Freedom: Being able to do what back in the wheelbarrow, took her ten miles to the state champion pigs, had her bred, and A guy just called by his draft board happened to think of a you please without considering walked back. The next morning, friend who was rejected because anyone except your wife, the he awoke, but again found no he wore a truss. So he hastily police, the boss, the insurance piglets. He put the sow in the purchased one and rushed down company, the state, federal and wheelbarrow and walked to the board. After the city authorities and the twenty-five miles to the national examination, he noticed that the neighbors. champion pigs, had her bred, and official had written N.E. after his walked back. The next morning name. Si he awoke and asked his wife, "Honey, do you see any little "What's the N.E. for?" he asked. Pilot to Navigator: "Where are piglets out there?" "Near East," was the reply. we?" "Anyone who can wear a truss "No," she replied, looking out upside down can ride a camel for Navigator to pilot: "Due to my the window, "but that old sow is extensive training in calculus and two years." back in the wheelbarrow again." trigonometry, as well as inertial guidance, I have calculated our position to be three miles Si be south-southwest from infinity." "To me," said one student of A woman approached the pearly prof., "he's a pain in the neck." gates and spoke to Saint Peter. Si "Strange," said another, "I have a much lower opinion of him." "Do you know if my husband is here? His name is Smith." Recent tests in the biology "Lady, we have lots of them here, d e p a r t m e n t p r o v e that grasshoppers hear through their legs. When a tuning fork was Si you'll have to be more specific." "Joe Smith." placed near a grasshopper, it was Coroner: "And what were your "Lotsa those too, you'll have to found that in all cases the insect husband's last words, Madam?" have more identification." would hop. There was no Widow: "He said 'I don't see "Well, when he died he said that reaction to this stimulus, how they can make any profit on if I was ever untrue to him, he'd turn however, when the insect's legs this stuff at a dollar and a over in his grave." were removed.. quarter a quart.' " "Oh, you mean Pinwheel Smith." What was crucial six months ago? Hard to remember. Six months is a long time to a Kodak industrial engineer. Much happens. Men like these carry on as if the whole company—top to bottom and stem to stern, cameras to industrial adhesives, food emulsifiers to check microfilmers—were a big laboratory for the practice of industrial engineering under the best of conditions. Management finds it pays to let them think so. Happy, they make their advance as strictly pro- fessional industrial engineers or hide their industrial engineer's insignia and use their skills to take over other functions in the organization. Apart from the common denominator of an employer that appreciates industrial engineers and can always use more of them than we get, Heiman and Noxon lead very different working lives. Without assuring these gentlemen against the possibility that six months hence they will have traded specialties, here's the contrast: Heiman is an accomplished simulation man, a thinker in Fortran, Noxon works on mechanical goods. He pities industrial engineers a builder of models for the big computer to manipulate. who don't get to collaborate with their mechanical engineer partners right from when a project still consists of only rough He made a good score lately when given six weeks to overhaul sketches. He does get called into his projects that early. the reasoning behind the design of a chemical manufacturing His place is in the middle. At his extreme left is the design system that had evolved over the last five years as a multi-channel engineer who created the product idea. Next sits the manufac- Processing plant with problems in line interference and flexibility. turing engineer, devising ways for the production boss to trans- He and a colleague, checking each other, spent three weeks form the idea into reality at the required volume. To the quality- writing a program that covered building size, reactor size, product control engineer at the other end of the table is entrusted the now, and auxiliary equipment. Debugging took another three whole reputation of the company as it rides on the proposed new weeks. All the while a third man was collecting experience data product. Between him and Noxon, the production boss awaits from the old production area. instructions. Noxon's job is to sell cost awareness right and left. Unless each of the five gets in his licks, there will be trouble. The experience data were converted into Monte Carlo input Noxon can't stay in the conference room all day. The action distributions. Various configurations of the proposed production is on the factory floor. In putting together job designs, learning equipment were studied in thirty computer experiments, each curves, and space requirements for the 1970 line, he cannot simulating twelve weeks of operation. ignore the ongoing commitment to 1969 product and the lively Result: a system costing 3% more than the original but with remnant of '68 production. And cost reductions had better con- 25% more capacity, plus proof that certain manifold connections tinue when Noxon and his teammates study the "audit assembly" between reactors wouldn't work. movies from initial production. Pete Drobach has a knack for getting to the root of a problem. High school students John Magish and John Ripley drives and automation systems. His ideas on how to would be the first to agree. apply products from many of GE's 160 separate busi- They're both student members of a "big brother" nesses enable his customers to improve the efficiency program that Pete sponsors. Each week, they spend and productivity of their plants. several hours of their own time helping less advanced Like Pete Drobach, you'll find opportunities at Gen- classmates with their studies. eral Electric in R&D, design, production or marketing Pete is more than a sponsor. He's also a consultant— that match your qualifications and interests. Talk to particularly when they're stumped by the logic of a our man when he visits your campus. Or write for tough "new math" problem. career information to: General Electric Company, But when Pete graduated from Rutgers in 1964, it Room 801A, 570 Lexington Avenue, New York, N.Y. wasn't these youngsters with their homework problems 10022. 699-24 that brought him to General Electric. It was the chance to help people in industry solve tough technical prob- lems. A career in technical marketing at General Elec- tric gave him the opportunity. Today, Pete's an application engineer in steel mill