Westinghouse the teacher? the medic? the builder? the crime fighter? the urban planner? the ecologist? Westinghouse Learning Corporation has launched a borhoods, sewage treatment plants for cities, a computerized teaching system that lets each child smokeless refuse plant that reclaims rather than learn at his own rate. destroys ... Our studies for the Defense Department will lead We're transforming 16 square miles of Florida Into to the "hospital of the '70s," and a level of efficiency a new city. It's the bellwether for hundreds of thoU- and economy unknown today. sands of acres, bought or leased, here and abroad. Houses? We're not talking about the thousands of The list goes on. Everything electrical, of course-: units completed or under construction. We're talking from nuclear power plants to light bulbs. And a~ro about the new plant we're building to mass-produce space, oceanography, broadcasting, rapid tr~nslt. modular houses. It all means that Westinghouse has openmg~ for Our computer-based information systems improve skilled engineers-electrical, mechanical, chemical: police efficiency, speed up court administration. industrial. And we also offer job training for the ~n We're marketing electronic security systems for skilled as another step toward increasing produfctlv~ homes and plants. employment for the disadvantaged people 0 OU We've developed waste-disposal units for neigh- country. An equal opportunity employer. You can be sure ... lf It's Westinghouse @ MICHIGAN STATE UNIVERSITY VOLUME 24 NUMBER 4 APRIL, 1971 FEATURES PAGE Do You Want To Be Just An Engineer? ................ 5 by Don Willemsen Don expands engineering horizons in this article. A Quest For Social Consciousness 7 fA Black Perspective) by Larry Walker A Black view of engineering (not for reprint) Engineering Code of Ethics 15 DEPARTMENTS Editorial by Vince Rybicki 3 Professors Profile: Dr. Triffet 11 by Doug Franz Engrineers 16 In this issue our central theme is the image of an engineer and the roles an engineer plays in society. STAFF The cover is of Jim Schepers de- Vince Rybicki Editor picting the typical or the mind's eye engineering student. Paul Kleppert* Circulation Manager and Advertising Don Buckley Art Editor Member, Engineering College Magazine Larry Barazsu Humor Editor Associated I Chairman: Daniel L. Grifter, Jr. Iowa State University, Ames, John Martling Contributing Humorist Iowa I Publisher's Representative: Doug Franz Contributing Editor Littell-Murray-Barhnill, Inc. 369 lexington Ave., New York, 17, N.Y./737 Bill Allaire Contributing Editor N. Michigan Ave., Chicago, III. I Published four times yearly by the students of the Larry Walker Contributing Editor COllEGE OF ENGINEERING, Don Willemsen Contributing Editor MICHIGAN STATE UNIVERSITY I East lansing, Michigan 48823. I The office is on the first floor of the Engineering .Paul wishes to thank all those who made his engineering degreepossible. Building I Room 144 Phone 517 355-3520. I Subscription' rate by mail $2.00 per year I Single copies 40 cents I Printed by Greenville Printing Company. A statement of policy: The objective of the magazine is to communicate the exchange of ideas between: students and professors, professors and professors, departments, and colleges within the university. The Spartan Engineer believes that the engineering world can no longer neglect the social interactions of the outside world and is dedicated to initiating programs within its bounds that not only seek to relate the latest discoveries of pure science, but also show a genuine concern for the questions troubling our environment. The Spartan Engineer also identifies with the American ideal of free enterprise and its attempt to perfect the efforts of mankind in constructing a new world through human engineering. April, 1971 WHEN YOU'RE REALLY BUSY!! You don't get a chance to find out some very important things - so we'll tell you. 1. You save 10% to 25% on all engineering supplies. 2. Same on instruments and slide rules. 3. Over 3000 up to the minute Technical Reference books on hand. AT THE MSU BOOKSTORE 2 Spartan Engineer ""ho are you'? I am: A. A systems major B. An engineer C. A student D. A human being E. None of the above If you chose E, please read no further. Any other choice is acceptable as long as you chose D. as well. Professional engineer, computer freak, professor, engineering student ... we all tend to fit ourselves into a role playing situation. How we view this role determines how we act and think to a large extent. If we define an engineer in a narrow sterotype fashion and say, "1 am an engineer", we are limiting ourselves needlessly. It is easy for engineering problems to swallow a person whole; therefore, it is important that we view ourselves in a manner which makes this impossible. The typical sterotype engineer is often seen wearing a slide rule from his belt, jeans and a T-shirt. He can often be heard to say, "Yesturday I couldn't even spell ingunear, but today I am one." Obviously, this is the type of image we must avoid, but finding a good viable image is a much harder task. Above all an engineer must remain human so as not to lose himself and the world while solving its problems, but more is needed. Should we live by the set standards of our profession, or should we live by our own, often more rigorous standards. How should we set our priorities ... ourselves and families, society as a whole, the good of the corporation, security, getting ahead, etc? How important is our profession to us? These and other questions must be answered if we are to find for ourselves a workable image to live by. Each person alone must answer these questions as well as "Who am I?" 3 April, 1971 Take a lesson from a tennis pro. A tennis champion's powerful backhand looks as smooth and unhurried as a ballerina's graceful bow. How's he do it? By being in the right position in plenty of time. "Remember this about the backhand," the pros advise. "Get both feet around pointing toward the sideline. And always make sure the right foot's forward, so your body doesn't cramp your swing." Getting into proper position early is good advice for college seniors, too. Here's the first step: When companies interview on your campus, make sure they interview you. When The Timken Company representative stops by, don't let him go without seeing you. He'll fill you in on our work (maybe your work) with the aerospace, automotive, construction, chemical industries. Our openings in production, engineering, sales, finance, metallurgy. So you won't get caught flat footed when it's your turn to make your move. The Timken Company, Canton, Ohio 44706. Timken~ bearings sold in 133 countries. Manufacturing in Australia, Brazil, Canada, England, France, South Africa and U.S.A. An Equal Opportunity Employer (m/f). TIMKEN. IEGlSTUED TIAOf.MAI« THE TIM KEN COMPANY MANUfACTURES TAPERED ROLLER BEARINGS, fiNE ALLOY STEEL AND REMOVABLE ROCK BITS. 4 Spartan Engineer It has been said, "ignorance is mechanics has opened the door bliss," however, ignorance is also dangerous. Many graduating and future engineers are unaware of to new studies in internal and external organ structure and function; rate of flow of blood in DO the myriad of fields stemming from the area in which an en- gineer degree is obtained. A the circulatory system; and de- velopment of artificial organ and external organ supporting YOU shrinking job market; an excess of Bachelor-of-Science, gree-holding engineers; and the de- devices. It is necessary to keep in mind that the engineer is not developing any new technology WANT need for engineering back- grounds in the fields of medicine, in his field, but, is a user of technology and is applying it to TO BE law, and ecology - all of these another field in an adaptable are areas of promise for the interested engineer. manner. There appears to be one pre- JUST Through engineering nology medicine has witnessed the dawn of a new era unpre- tech- requisite for the engineer associ- ated with the medical field. He must be familiar with and AN cedented by any previous one. Engineers have been responsible for the development of pulsers to understand the function and con- struction of the portion of the body involved. Therefore, he ENGI- keep the heart beating, electro- cardiographs action, and to record heart the electron- must either learn about it while applying his technology to it; or as a few farsighted engineers have NEER? microscope showing parts of the done, learn about the body vious medical training or in a rare living cell never before seen by before attempting to apply any case working in medicine has a man. These, of course, are only a technology to it. This may entail definite advantage over an en- sampling of the developments a full degree in medicine or a few gineer working for a doctor. The made in medicine through en- pre-medical courses depending medical background of the en- gineering. Technology in elec- on the individual and his field of gineer gives insight into definite tronics, telemetry, and fluid work. The engineer having pre- medical problems, and he would often see solutions a doctor may not even believe possible. An engineer with a medical back- ground may also have a better chance landing a job with a company which is a manu- facturer of medical electronic equipment. Each new piece of equipment manufactured is accompanied by a patent. Patent law has been an integral part of United States law since 1790, when Congress enacted the first statute regarding the is- suance of patents. Since then many laws have been added to protect patent holders, and aid in the issuing of new patents. De- ciding what an invention is and how to resolve cases of dual claim is a problem of increasing difficulty with technology mov- ing at a snowballing rate. There- continued on page 16 5 April, 1971 Galvanized Steel Bridges save the taxpayers dollars- This new 900 foot long bridge is the latest example of the trend to maintenance- free galvanized steel bridges. It is the Hauterive Bridge over the Manicougan River, 250 miles north of Quebec City, Canada. 0 Because of its relatively remote location, designer Emile Laurence gave special consideration to the taxpayers maintenance dollar. He specified a zinc overcoat to protect the bridge against corrosion and also avoided possible damage from tall loads by eliminating any upper wind bracing. The designer placed the deck higher than usual-approximately 14 ft from the lower chord. This made it possible to use very deep bridging to insure stability. The composite deck also acts as wind bracing, supplementing the stiffness provided by the horizontal bracing at the lower chord, so that the whole acts as a tubular truss. 0 Most of the steel was hot dip galvanized while other members were metallized with zinc. 0 In bridges S1:JOE and guard rails, steel's strength guards human life and zinc guards steel's strength against corrosion. MINERALS CORPORATION 250 Park Avenue, New York, New York 10017, Tel. (212) 986-7474 6 Spartan Engineer consciousness is developed very early in Black youths out of necessity if he is ever to achieve manhood. The mere fact that he or she is Black and lives in an environment in which institutional racism is an in- tegral part, forces this kind of develop- ment. Black people are constantly aware of this cancer of institutional racism that erodes their souls and limits their opportunities from birth to death. They realize that recognition of the existence of cancer is the first step toward treatment of the cancer. The mere fact that they are enrolled in an educational institution will not im- mune them from the cancer of in- stitutional racism. If they fail to recognize the existence of this cancer, they will be drawn into and will become an integral part of that disease. The Black engineer must maintain his social consciousness in order to survive. He is forced to recognize the political and social implication of his action as an immunity against the cancer of institutional racism. It should be obvious by now, why the Black engineer has maintained his social consciousness. Yet, it would be unfair and unrealistic to expect him to tackle society's problems alone. All engineers, electrical, chemical, in- dustrial, mechanical, etc., must begin to understand the importance of devel- oping a social consciousness. Some engineers may question the need to develop this consciousness, yet one would have to be blind in order not to see the symptoms of a sick society. As our society tends to grow in complexity the state of our society will tend toward a higher state of entropy; that is, a large quantity of dedicated energy will be necessary in order to maintain social stability. A QUEST FOR SOCIAL CONSCIOUSNESS (A BLACK PERSPECTIVE) For example, chemical engineers must take the extra initiative in under- will have to take the extra initiative to guilt for the injustices that have been standing the sociological significance design bumpers that will not crumble perpetrated against mankind, but we of lead paint, which is responsible for on impact, at 5 m.p.h., or take the must recognize the fact that they in the death of hundreds of Black babies extra time to study the problem of general are not immune to the ills of in urban areas. Civil engineers must exhaust emissions into our atmos- society - The same cancer that is begin to understand the politics in- phere. eroding the soul of the Black volved in the construction of roads or It would be unrealistic to expect engineer may be eroding yours. urban housing. Mechanical engineers engineers to suffer from metaphysical THINK ABOUT IT!! 0 7 April, 1971 Soon tests will begin on It sounds like something out of Jules Verne. Actu. ally, it's fresh out of our advanced design studies. bed:E a bright idea for roofing A gigantic, inflatable metal lid that can be strete f ~ across a football stadium without any pillars or posts 0 stadiums with stainless any kind. The idea is so mind-boggling that most people v ha e ) a hard time visualizing it. 1111. steel balloons. And nickel's Think of a pie that's hollow inside, with the bot,toch ~ and the top made of a metal skin only 1/16.th of an ~ Ie 1( helping make it happen. thick. When the air is pumped into the pIe, the W ilie ' thing gets so rigid it can be jacked up into place over ~ field and never even flutter d~ring a windstorm., lide 0 The weather stays outsIde, the players don t s 't h around on their backsidtls, and the specta~ors dO: I drown. Somehow, the whole thing seems a little III re ~ civilized than a public mud bath. en. ~ And the cost could be as little as 1/3 of a CODY tional trussed roof. 8 Spartan Engineer The metal is nickel stainless steel. The nickel is courage our customers to keep coming back to us. ~to make the skin easier to work, and to give it the And that helps all around. ssary toughness and strength. Plus corrosion reo The International Nickel Company, Inc., New York, nee. N.Y. The International Nickel Company of Canada, lt's a fascinating idea, this revolutionary roof of Limited, Toronto. International Nickel Limited, London, ,and scale models are about to be thoroughly tested. England. But the point of the story is this. Just as our metal helper, one that makes other metals stronger, or !r to work with, or longer lasting, so International :elis a helper. We assist dozens of different industries all over the d in the use of metals. We offer technical informa- And the benefit of our experience. Often, Inco met- 'gists are able to anticipate alloys that will be needed le future, and to set about creating them. Some- s, we come up with whole new concepts-like a stain- Model test roof of nickel stainless steel. steel balloon for a stadium roof. This kind of genuine helpfulness, we figure, will en- INTERNATIONAL NICKEL HELPS 9 April, 1971 You Provide the Fireworks, ReA Provides the Challenge. The technological potential of the future. seems to frighten some people. But not you! '* * *" t"Jf' * You know that new technologies, ... using the total systems concept, ..".,~ will be the answer to the problems of the future. These problems and how well we solve them will determine the future well-being of all mankind. At RCA, you can start your career in one of our Rotational Programs, to give you a wide overview of our activities, or direct assignment in one of the following degree areas: Electronic or Mechanical Engineering or Computer Science. " Design and development openings exist in computer hardware and software, defense and commercial electronics and solid-state devices. Aside from our technological sophistication; we are a diverse corporation, where you will find yourself working with a unique group of human beings who are deeply involved with our future welfare. See your COllege Placement Director, or write directly to: RCA College Relations, Dept. H, Cherry Hill, Camden, New Jersey 08101. We are an equal opportunity employer. nCIi 10 Spartan Engineer ... r- -"---- -;-~J $, Dr.IRIFFEI I went in with a few prepared change for the better in the college the pollution question. "He can and over the last few years. Also I hope for should help more than anyone to solve questions, but I emerged with a greater more interchange between the College the problem; eventually more than reward than just a few questions of Engineering and the rest of the words will be needed. Engineers answered. Dr. Triffet is one of the University." It would seem his degree should always participate in de- more interesting people to talk to. He in humanities had a broadening effect velopments to help guide them in the received a degree in history, philoso- on his outlook. best direction." phy, and mathematics from the Dr. Triffet remarked as to how So I spoke of defense monies and University of Oklahoma, only to find creative design had been neglected in how they should be reappropriated to an interest in engineering which he the college and how it should deal the fight against pollution and the soon undertook at the University of more in applied science than in pure next ten minutes of conversation was Colorado. He received a doctorate science. He also voiced an opinion that unexpected. "Yes, federal money from Stanford while working in engineering students need more back- should be divided so as to help the rocketry and industrial research. ground in the business-based areas people first, but they also need to be When I asked which he enjoyed affecting an engineer's practice. defended. The engineer needs to help more, teaching or research in industry, "The engineer is a synthesizer of with both efforts. He also needs to he replied, "I like neither better than knowledge, and the more up-to-date work against what he knows is wrong, the other. The latter offers excitement and diversified his knowledge, the but to do it within the system." Will and pays better, but there is little better his decisions will be." this work? '"The trial of Calley proved continuity; whereas teaching gives you Back to the issue of professionalism it will. What other nation has ever a chance to work with young people, in engineering, he had this to say, tried one of its own soldiers for and acquire deeper knowledge, but "Responsibility is part of it, both to brutality in war time? No other may be lacking in realism." He also society and to your client. But also country ever even tried to get rid of showed a remarkable interest in stu- personal integrity, to say and do what slavery. And what we do, we do in the dent problems, which I, having been a you think is right regardless of the open - on television. The future of former member of the engineering America has brightened in the last five college, found hard to believe. outcome, providing you remain on guard against wrong ideas and try not years, we are growing again. As far as Staying on the subject of teaching, to destroy good new ones. Realistic foreign relations go; a handful of kids I asked about the interactions between can accomplish more than a whole the faculty and the student and the idealism is about the right attitude." Not wanting to change the topic a army of soldiers." latter's drive for professionalism. He answered, "Closer relations are needed, but there has been a vast great deal, I asked him what is the engineer's responsibility to society on o 11 April, 1971 Don't let ourname confuse you. 12 Spartan Engineer On some campus in the U. S. this year a well-intentioned interviewee is going to confuse us with the Foremost Machine Company or some other FMC. We'll understand. Having only letters for a name might be sophisticated in some circles. But sometimes it's just plain hard to re- member. Perhaps we should explain how it came about. FMC doesn't mean Ford or Foremost or anything else but FMC. Way back long ago it used to mean Food Machinery Company. And later on, it stood for Food Machinery and Chemicals. But 10 years ago because we'd become so diversified, we dropped the name, although for obvious reasons we kept the initials. It makes sense. We became the nation's largest producers of rayon. We built Deep Dive for the navy's underwater salvage teams. And we continue to turn out such diversities as railroad cars, printing presses, cranes, barges, compact tractors, automated food plants, and dozens of in- dustrial chemicals. The list goes on and on. Most of what we produce never gets seen by the public, so our name is seldom visible. Worse, it sometimes gets confused. So remember: FMC means FMC. If that stilI doesn't do it for you, write us at Box 760, San Jose, California 95106 for our free brochure "Careers with FMC' Or see your placement director for an interview. We're an equal opportunity employer. FMC CORPORATION Remember us by our initials. 13 April, 1971 "I can do my kind of work here ...there's always a lot of variety:'Bob Sedgewick. Western Electric. And his achievements that first year at project was to optimize computer operation. Western Electric are proof. It was this project which led to the develop- Bob's major project involved the use of the ment of a paper on evaluating computer perform- computer to develop ways T ..=.. -- - --- ancewhich Bob presented of producing integrated I at the Fall Joint Computer circuit masks forthe future Conference in Houston, with even smaller features I ~ Texas. His paper won the than those used today. : respect of his peers and He also worked out a was reviewed by a com- job-shop scheduling pro- gram that uses computer graphics, a two-dimen- I puter trade journal. We hired Bob right af- ter he was graduated from sional representation of .:...-~ Brown. Now, two years computer data. This may ,~~ later, with one more de- well replace the traditional . .:-- ,. gree and a full year on the push-pin type of wall chart "~ _~ job behind him, Bob is tak- method for analysis of job ::::-~ ing advantage of our tui- operation. tion refund program-this Another contribution time studying part-time for during that first year was his Ph.D. at Columbia. his work evaluating com- L How does Bob feel puter performance. This involves communication about his career at Western Electric? "There's a lot between computers, where a small computer ex- of freedom here," said Bob. "I don't know where" tracts information from a big one. The goal of this else I could have done as much in so short a time. @ Western Electric An Equal Opportunity Employer 14 Spartan Engineer C!Cobe of ~tbit5 For Engineers • Preamble The engineer, to uphold and ad- gineering profession from misrepre- engineer by attempting to obtain vance the honor and dignity of the sentation and misunderstanding. employment or advancement or engineering profession and in keeping Section 5 - The engineer will ex- professional engagements by with high standards of ethical press an opinion of an engineering competitive bidding, by taking advant- conduct: subject only when founded on ad- age of a salaried position, by criticizing Will be honest and impartial, and equate knowledge and honest con- other engineers, or by other improper will serve with devotion his employer, viction. or questionable methods. his clients, and the public; Section 6 - The engineer will Section 12 - The engineer will not Will strive to increase the com- undertake engineering assignments for attempt to injure, maliciously or petence and prestige of the engineering which he will be responsible only falsely, directly or indirectly, the profession; when qualified by training or ex- professional reputation, prospects or Will use his knowledge and skill perience; and he will engage, or advise practice of another engineer, nor will for the advancement of human wel- he indiscriminately criticize another engaging, experts and specialists when- fare. engineer's work in public. If he has ever the client's or employer's interests Section 1 - The engineer will be knowledge that another engineer is are best served by such service. guided in all his professional relations guilty of unethical or illegal practice, Section 7 - The engineer will not by the highest standards of integrity, he shall present such information to disclose confidential information con- the proper authority for action. and will act in professional matters for cerning the business affairs or each client or employer as a faithful Section 13 - The engineer will not technical processes of any present or agent or trustee. former client or employer without his associate with or allow the use of his Section 2- The engineer will have name by an enterprise of questionable consent. proper regard for the safety, health, character, nor will he become pro- Section 8 - The engineer will en- and welfare of the public in the fessionally associated with engineers deavor to avoid a conflict of interest performance of his professional duties. who do not conform to ethical with his employer or client, but when If his engineering judgment is over- practices, or with persons not legally unavoidable, the engineer shall fully ruled by nontechnical authority, he qualified to render the professional disclose the circumstances to his em- will clearly point out the con- services for which the association is ployer or client. sequences. He will notify the proper intended. Section 9 - The engineer will up- authority of any observed condition Section 14 - The engineer will give hold the principle of appropriate and which endanger public safety and credit for engineering work to those to adequate compensation for those health. whom credit is due, and will recognize engaged in engineering work. the proprietary interests of others. Section 3 - The engineer will not advertise his work or merit in a Section 10 - The engineer will not Section 15 - The engineer will self-laudatory manner, and will avoid accept compensation, financial or cooperate in extending the all conduct or practice likely to dis- otherwise, from more than one in- effectiveness of the profession by in- credit or unfavorably reflect upon the terested party for the same service, or terchanging information and dignity or honor of the profession. for services pertaining to the same experience with other engineers and Section 4 - The engineer will en- work, unless there is full disclosure to students, and will endeavor to provide deavor to extend public knowledge and consent of all interested parties. opportunity for the professional de- and appreciation of engineering and its Section 11 - The engineer will not velopment and advancement of achievements and to protect the en- compete unfairly with another engineers under his supervision. 0 15 April, 1971 What's the German name for bra? Engineers, don't worry about what Overheard in the Brody cafeteria: Der Holdenfromflopin! The you do in life. God grades on a curve. "Ma Brody may not be the galloping engineering name? A device used to gourmet, but she sure does give you minimize the flutter and vibration, the trots." compensating for pitch and gyration. s~ s~ s~ A recent doctors report stated emphatically that Moby Dick is not a social disease, however, the research Question: How does an MSU en- gineer propose marriage? Professor: "A fool can ask more Answer: You're gonna have a what? on Grape Nuts is still not conclusive. questions that a wise man can answer." E.E.: "No wonder so many students fail your exams." s~ s~ A young girl with adventure in her s~ Two young engineers were sitting in a bar. One noticed a young lady at the other end of the bar and turned to his soul joined a circus. Anxious to do everything right, she asked her employer for a few tips. "I don't want to make a lot of beginner's mistakes," Strange but true: Even if the world companion: "Say, is that Hortense?" she said. "Well, for one thing," replied was round, people would still be "I don't know," shrugged his friend, the manager, "don't ever undress falling off the edge. "she looks relaxed to me." around the bearded lady." DO YOU WANT, continued from page 5 was the original circuit designer. Indiana, Wyandotte and River fore, engineers are frequently There are also many engineers Rouge, Michigan, just men- being called upon to prove or working in the United States tioning a few places, to see how disprove some aspect of a Patent Office trying to determine much needs to be done. Air pending patent, and large cor- the validity of one patent in pollution has caused physical porations are staffing their law relationship to another. The harm to individuals living in areas departments with lawyers having government has also been using with a high concentration of an engineering background - civil and chemical engineers solid particles in the air. Effec- needless to say, there are few of lately in an effort to slow down tive processes for extracting the these men. A typical case may be the destruction of our environ- mainly carbon solids from ex- to prove one company's process ment by pollution of the air and haust of factories have yet to be for producing steel, although water. developed, while attempts such similar to another company's, is Today, Ecology is the fastest as the catalytic air burner have unique. The case may require growing field in which engineer- been able to curtail some air consultation with chemists, ing technology is being applied. pollution. Finally, noise pol- metalurgists, and mechanical en- Sewage disposal plants are a must lution is being attacked by the gineers. Chicago Steel Foundary in large cities dumping waste into com m e rcial aircraft industry versus Burnside Steel Foundry the water, and will become a with the design of the whis- was similar to the previous case. must for all waterside cities in per-jet. The case of Marconi Wireless the future. Treatment of chem- Although these are only a few Telegraph Company verses ical waste to reuse the waste or of the many fields open to as. DeForest Radio Telephone and make it harmless to the environ- piring engineers, they hold a Telegraph Company was one re- ment is becoming a large part of wealth of knowledge and qui ring electrical engineering plant planning. However, one possible progress through background in determining who need only drive through Gary, engineering technology. 0 16 Spartan Engineer An equol opportunity employer. Calling us just a telephone company is like calling Leonardo DaVIncijust a painte~ ~ , '\ '\ "...• / Leonardo's parachute. General Telephone & Electronics is in- in the telephone business. We grew up in volved in domestic and international tele- the telephone business. And we're still very communications ... home entertainment . much in it. every type of home and industrial lighting . So we don't really mind your referring to computer software systems ... and all phases us as just a phone company. of advance research. It simply serves to remind us of how far But please don't get us wrong. We started we have come. GEnERAL TELEPHonE Ei ELECTROniCS in engineerIng, theworl withyou. The best engineers are far from happy with the world the way it is. The way it is, kids choke on polluted air. Streets are jammed by cars with no place to go. Lakes and rivers are a common dumping ground for debris of all kinds. But that's not the way it has to be. Air pollution can be controlled. Better transportation systems can be devised. There can be an almost unlimited supply of clean water. The key is technology. Technology and the engineers who can make it work. Engineers at General Electric are already working on these problems. And on other problems that need to be solved. Disease. Hunger in the world. Crime in the streets. General Electric engineers don't look for overnight solutions. Because there aren't any. But with their training and with their imagination, they're making steady progress. Maybe you'd like to help. Are you the kind of engineer who can grow in his job to make major contributions? The kind of engineer who can look beyond his immediate horizons? Who can look at what's wrong with the world and see ways to correct it? If you are, General Electric needs you. The world needs you. GENERAL. ELECTRIC An equal opportunity employer