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Content Type: PDF
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Collection: Electronic Theses & Dissertations
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Copyright Status: In Copyright
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Subject: Consumers--Attitudes--Research
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Material Type
Theses
2
Language
English
2
Subject
Cloud computing
1
Consumer goods
1
Consumers--Attitudes
1
Consumers--Decision making
1
Diffusion of innovations--Research
1
Influence (Psychology)
1
Internet advertising
1
Internet marketing
1
Marketing research
1
Public opinion
1
Technological innovations
1
Technological innovations--Public opinion
1
Truthfulness and falsehood
1
Viral marketing
1
Word-of-mouth advertising
1
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Catch the cloud : user research on the chaos market
Sung, Ji Eun
Text (2012)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
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