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Collection: Electronic Theses & Dissertations
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Subject: Place marketing
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Subject: Branding (Marketing)
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Africa
1
China
1
Consumer behavior
1
Diplomatic relations
1
Internet marketing
1
Marketing
1
Public relations
1
Social media
1
Tourism
1
Visual communication--Political aspects
1
Word-of-mouth advertising
1
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Manufacturing sameness : continuities and expansions of community identity in Afro-Chinese relations
Mock, Tara
Text (2018)
Part of
Electronic Theses & Dissertations
The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
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