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Narrative and logical argument messages that persuade the high willingness target audience to become potential organ donors : a test of attitude-behavior consistency

Narrative and logical argument messages that persuade the high willingness target audience to become potential organ donors : a test of attitude-behavior consistency

Kopfman, Jenifer E.

Text (1995)

Part of Electronic Theses & Dissertations

Understanding the willingness to become a potential organ donor : an audience analysis and segmentation

Understanding the willingness to become a potential organ donor : an audience analysis and segmentation

Kopfman, Jenifer E.

Text (1994)

Part of Electronic Theses & Dissertations