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Collection: Electronic Theses & Dissertations
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Collection: Electronic Theses & Dissertations
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Copyright Status: Creative Commons Licensed
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Subject: Mass media
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Material Type
Theses
3
Language
English
3
Subject
Communication
2
Marketing
1
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Narrative Content Affinity and Appeal : How the Social-Need States of Media Users and the Social Affordances of Media Jointly Impact Selection and Preference
Grady, Sara M.
Text (2023)
Part of
Electronic Theses & Dissertations
Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages
Lee, Ju Young
Text (2022)
Part of
Electronic Theses & Dissertations
CONSUMER RESPONSES TO INTENSE NEGATIVE EMOTION IN ELECTRONIC WORD-OF-MOUTH : THE ROLE OF TIE-STRENGTH AND DIAGNOSTIC CUES
Kim, Wonkyung
Text (2018)
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Electronic Theses & Dissertations
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