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Collection: Electronic Theses & Dissertations
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Collection: Electronic Theses & Dissertations
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Material Type: Theses
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Subject: Branding (Marketing)
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Subject: Marketing
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Language
English
3
Copyright Status
In Copyright
3
Subject
Brand choice
1
Brand name products
1
Competition, International
1
Consumer behavior
3
Internet marketing
2
Place marketing
1
Social media
2
Tourism
1
Word-of-mouth advertising
1
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A contingency framework for global branding : a multi-level interaction model
Tasoluk, Burcu
Text (2006)
Part of
Electronic Theses & Dissertations
The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
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