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Subject: Social responsibility of business
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Electronic Theses & Dissertations
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Advertising
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Children
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Consumers--Attitudes
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Corporate image
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Corporations--Investor relations
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Customer relations
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Employees--Attitudes
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India
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Social marketing
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Stockholders--Attitudes
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United States
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Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns
Kuber, Gayatri Vineet
Text (2005)
Part of
Electronic Theses & Dissertations
Happy meals, happy parents : food marketing strategies and corporate social responsibility
Quilliam, Elizabeth Taylor
Text (2008)
Part of
Electronic Theses & Dissertations
Turning corporate social responsibility into opportunity : a study of stakeholder orientation and marketing
Gonzalez-Padron, Tracy L.
Text (2007)
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Electronic Theses & Dissertations
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