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Collection: Electronic Theses & Dissertations
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Copyright Status: In Copyright
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Subject: Pharmaceutical industry--Marketing
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Theses
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Language
English
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Gastrointestinal agents--Marketing
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Marketing--Cost effectiveness
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Product life cycle
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Three essays on marketing strategy elements and the brand life cycle in the pharmaceutical industry
Cavusgil, Erin
Text (2008)
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Electronic Theses & Dissertations
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