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Collection: ("Electronic Theses & Dissertations")
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Collection: Electronic Theses & Dissertations
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Copyright Status: In Copyright
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Subject: Social media--Economic aspects
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Material Type
Theses
4
Language
English
4
Subject
Automobile industry and trade
1
Automobiles
1
Branding (Marketing)
1
Consumer behavior
2
Corporate sponsorship
1
Economics
1
Facebook (Electronic resource)
1
Information technology--Management
1
Internet marketing
1
News Web sites
1
News agencies
1
Social media
1
Social responsibility of business
1
Twitter (Firm)
1
United States
1
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Essays on the impact of social media in the automobile industry
Wang, Yen-Yao
Text (2017)
Part of
Electronic Theses & Dissertations
Content and community : decoding engagement by exploring empirical links with social media engagement, brand equity, purchase intent, and engagement intent
McKay, Brigitte Arianna
Text (2017)
Part of
Electronic Theses & Dissertations
News organizations' news link sharing strategies on Twitter : economic theory and computational text analysis
Pak, Chankyung
Text (2018)
Part of
Electronic Theses & Dissertations
The effectiveness of Corporate Social Responsibility (CSR) campaigns on consumer responses to brands in social media : impression management perspectives
Jeong, Hyun Ju
Text (2011)
Part of
Electronic Theses & Dissertations
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