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Collection: ("Electronic Theses & Dissertations")
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Collection: Electronic Theses & Dissertations
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Subject: Brand choice
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Subject: Motivation research (Marketing)
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Material Type
Theses
3
Language
English
3
Copyright Status
In Copyright
3
Subject
Consumer behavior--Psychological aspects
1
Consumers' preferences
2
Consumers--Attitudes
1
Marketing
1
Middle West
1
Motion picture audiences--Psychology
1
Self-perception
1
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The heuristic and systematic processing of brand attributes and neutral information sources in the decision to see a film at the theater
Ward, William J. (William Jeffrey)
Text (2007)
Part of
Electronic Theses & Dissertations
Toward a predictive model of brand preference : the relationship of product involvement, symbolic brand image and self-congruity
Chung, Jae-Eun
Text (1995)
Part of
Electronic Theses & Dissertations
The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise
Wang, Chung-Hsuan
Text (2012)
Part of
Electronic Theses & Dissertations
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