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Material Type: Theses
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Subject: Brand choice
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Subject: Marketing
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Electronic Theses & Dissertations
2
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English
2
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In Copyright
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Brand name products
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Branding (Marketing)
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Consumer behavior
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Consumers' preferences
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Consumers--Attitudes
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Internet marketing
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Motivation research (Marketing)
1
Self-perception
1
Social media
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Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise
Wang, Chung-Hsuan
Text (2012)
Part of
Electronic Theses & Dissertations
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