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Material Type: Theses
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Subject: India
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Subject: Marketing
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Electronic Theses & Dissertations
2
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English
2
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In Copyright
2
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Commerce
1
Consumers--Attitudes
1
Corporate image
1
Marketing
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Social marketing
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Social responsibility of business
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United States
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An exploratory study of the marketing adaptation of U.S. business firms operating in India
Kacker, M. P.
Text (1970)
Part of
Electronic Theses & Dissertations
Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns
Kuber, Gayatri Vineet
Text (2005)
Part of
Electronic Theses & Dissertations
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