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Collection: Africa Media Review
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Content Type: Text
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Subject: Endorsements in advertising
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Material Type
Articles
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Language
English
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Copyright Status
In Copyright
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Subject
Television commercials
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Truthfulness and falsehood
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Some critical factors in the perception of the credibility of television endorsements
Ozoh, Hilary C. (Hilary Chidi)
Text (1991)
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Africa Media Review
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