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Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages

Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages

Text (2022)

Part of Electronic Theses & Dissertations

Friends in high places : U.S. cannabis companies' management of stakeholder relationships

Friends in high places : U.S. cannabis companies' management of stakeholder relationships

Draeger, Melody J.

Text (2022)

Part of Electronic Theses & Dissertations