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Collection: Electronic Theses & Dissertations
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Committee Member: Alhabash, Saleem
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Subject: Mass media
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Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages
Lee, Ju Young
Text (2022)
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Electronic Theses & Dissertations
STEAL THUNDER OR BE TRUMPED UP : EFFECTS OF EARLY CRISIS COMMUNICATION ACROSS DIFFERENT INDUSTRIES IN THE INFORMATION AGE
Alriyami, Abdullah Mohammed Abdullah
Text (2020)
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