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Collection: Electronic Theses & Dissertations
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Committee Member: LaRose, Robert
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Subject: Internet marketing
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Consumer behavior
1
Consumers--Attitudes--Research
1
Influence (Psychology)
1
Internet advertising
1
Online social networks
1
Public opinion
1
Teleshopping
1
Truthfulness and falsehood
1
Viral marketing
1
Word-of-mouth advertising
1
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Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
Testing a theoretical model to examine the relationships among e-social shopping motivation, perception, and behavioral intention
Yun, Zee-Sun
Text (2011)
Part of
Electronic Theses & Dissertations
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