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Collection: Electronic Theses & Dissertations
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Committee Member: Quilliam, Elizabeth T.
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Program of Study: *
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Subject: Corporate sponsorship
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Subject: Social media--Economic aspects
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Material Type
Theses
1
Language
English
1
Copyright Status
In Copyright
1
Subject
Information technology--Management
1
Social responsibility of business
1
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The effectiveness of Corporate Social Responsibility (CSR) campaigns on consumer responses to brands in social media : impression management perspectives
Jeong, Hyun Ju
Text (2011)
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