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Collection: Electronic Theses & Dissertations
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Committee Member: Vanden Bergh, Bruce G.
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Program of Study: *
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Subject: Advertising
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Material Type
Theses
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Language
English
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In Copyright
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Subject
Brand choice
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Brand name products
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Consumers' preferences
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Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
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