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Collection: Electronic Theses & Dissertations
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Copyright Status: In Copyright
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Material Type: Theses
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Language: English
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Program of Study: Information and Media - Doctor of Philosophy
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Subject: Influence (Psychology)
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Subject: Public opinion
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Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
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