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Collection: Electronic Theses & Dissertations
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Copyright Status: In Copyright
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Material Type: Theses
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Language: English
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Program of Study: *
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Subject: Brand choice
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Subject
Advertising
1
Brand name products
2
Branding (Marketing)
1
Communication
1
Consumer behavior
2
Consumers' preferences
3
Consumers--Attitudes
1
Design--Human factors
1
Information technology
1
Internet marketing
1
Marketing
2
Motivation research (Marketing)
1
Psychological aspects
1
Self-perception
1
Social media
1
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Understanding product attachment and expected product lifetime by extending Technology Acceptance Model (TAM) with product personalization and Innovation Diffusion Theory (IDT)
Yun, Younghwa
Text (2013)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise
Wang, Chung-Hsuan
Text (2012)
Part of
Electronic Theses & Dissertations
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