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Collection: Electronic Theses & Dissertations
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Copyright Status: In Copyright
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Material Type: Theses
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Committee Member: Nguyen, Hang
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Language
English
6
Subject
Amazon.com (Firm)
1
Branding (Marketing)
2
Consumer behavior
1
Consumer satisfaction
1
Corporate culture
1
Corporate profits
1
Corporations--Investor relations
1
Corporations--Sociological aspects
1
Electronic discussion groups
1
Feedback (Psychology)
1
Institutional investors
1
Marketing
1
Organizational behavior
1
Product management
1
Social media
2
Stock exchanges
1
Stock price forecasting
1
Trust
1
Truthfulness and falsehood
1
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Firm responses to the content and emotions expressed in social-media word of mouth
Deore, Aishwarrya
Text (2022)
Part of
Electronic Theses & Dissertations
BRAND PROTECTION ACTIONS AND THEIR IMPACTS ON STOCK MARKET REACTIONS
Zheng, Xiaoyun
Text (2021)
Part of
Electronic Theses & Dissertations
The multifaceted interplay between firms and the financial community : a marketing perspective
Sardashti, Hanieh
Text (2018)
Part of
Electronic Theses & Dissertations
The impacts of brand management practices on brand performance and firm value
Zhao, Yanhui
Text (2016)
Part of
Electronic Theses & Dissertations
A marketing strategy lens on the concept of legitimacy : an interplay of purpose values of organizations and legitimacy theory
Runnalls, Pinar
Text (2017)
Part of
Electronic Theses & Dissertations
The informativeness of consumer opinions on firm fundamentals : evidence from Amazon.com
Jin, Shunyao
Text (2019)
Part of
Electronic Theses & Dissertations
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