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Collection: Electronic Theses & Dissertations
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Language: English
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Author: Yuan, Shupei
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Theses
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Apologizing
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Business communication
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Consumers--Attitudes
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Corporate image
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Corporations--Public relations
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Crisis management
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Facebook (Electronic resource)
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Health risk communication
1
Internet advertising
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Online social networks
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Public opinion
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Transgenic organisms
1
United States
1
Vaccination--Public opinion
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What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
Part of
Electronic Theses & Dissertations
Understanding the effects of aggressive and polite communication styles in the context of risk communication
Yuan, Shupei
Text (2017)
Part of
Electronic Theses & Dissertations
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