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Collection: Electronic Theses & Dissertations
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Copyright Status: In Copyright
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Creator: Chung, Jae-Eun
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Subject: Consumers' preferences
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Material Type
Theses
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Language
English
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Subject
Brand choice
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Motivation research (Marketing)
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Toward a predictive model of brand preference : the relationship of product involvement, symbolic brand image and self-congruity
Chung, Jae-Eun
Text (1995)
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