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Collection: Electronic Theses & Dissertations
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Copyright Status: In Copyright
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Program of Study: Business Administration - Doctor of Philosophy
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Subject: Social media
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Material Type
Theses
2
Language
English
2
Subject
Amazon.com (Firm)
1
Brand name products--Research
1
Branding (Marketing)
1
Consumer behavior
1
Consumer behavior--Research
1
Corporate profits
1
Electronic discussion groups
1
Internet searching
1
Marketing research
1
Social aspects
1
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Engagement in online brand communities and marketing research online communities (MROCs)
Baldus, Brian J.
Text (2013)
Part of
Electronic Theses & Dissertations
The informativeness of consumer opinions on firm fundamentals : evidence from Amazon.com
Jin, Shunyao
Text (2019)
Part of
Electronic Theses & Dissertations
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