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Collection: Electronic Theses & Dissertations
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Copyright Status: In Copyright
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Program of Study: Media and Information Studies - Doctor of Philosophy
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Subject: Consumer behavior
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Material Type
Theses
4
Language
English
4
Subject
Brand choice
1
Cell phone users
1
Cell phones
1
Communication
1
Consumers
1
Consumers' preferences
2
Decision making--Psychological aspects
1
Design--Human factors
1
Habit
1
Information technology
1
Low-income consumers
1
Marketing--Psychological aspects
1
Mass media
1
Psychological aspects
1
Scheduled tribes in India--Attitudes
1
Skepticism
1
Social marketing
1
South Asia
1
Truthfulness and falsehood
1
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Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility
Bae, Mikyeung
Text (2016)
Part of
Electronic Theses & Dissertations
Understanding product attachment and expected product lifetime by extending Technology Acceptance Model (TAM) with product personalization and Innovation Diffusion Theory (IDT)
Yun, Younghwa
Text (2013)
Part of
Electronic Theses & Dissertations
The role of habit and emotional regulation on entertainment video selection behavior
Ozkaya, Elif
Text (2013)
Part of
Electronic Theses & Dissertations
More-than-voice use of mobile at the bottom of the pyramid : analysis of motivational and contextual drivers to mobile use among low-income users in South Asia
Kang, Juhee
Text (2014)
Part of
Electronic Theses & Dissertations
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