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Collection: Electronic Theses & Dissertations
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Material Type: Theses
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Language: English
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Program of Study: Information and Media - Doctor of Philosophy
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Subject: Internet advertising
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Copyright Status
In Copyright
4
Subject
Advertising and youth
1
Advertising--Alcoholic beverages
1
Advertising--Psychological aspects
1
Avoidance (Psychology)
1
Cell phone advertising
1
Consumers--Attitudes--Research
1
Consumers--Psychology
1
Influence (Psychology)
1
Internet auctions
1
Internet marketing
1
Keyword searching
1
Michigan
1
Psychological aspects
1
Psychology
1
Public opinion
1
Scheduled tribes in India--Psychology
1
Teenagers--Alcohol use
1
Television advertising--Psychological aspects
1
Truthfulness and falsehood
1
Undergraduates
1
United States
1
Viral marketing
1
Web search engines
1
Word-of-mouth advertising
1
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Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
Learning from turtles : an agent-based model of a generalized second-price auction
Ma, Wenjuan
Text (2016)
Part of
Electronic Theses & Dissertations
Effects of conspicuity and integration of warning messages in social media alcohol ads : balancing between persuasion and reactance among underage youth
Lou, Chen
Text (2016)
Part of
Electronic Theses & Dissertations
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