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Collection: Electronic Theses & Dissertations
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Material Type: Theses
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Language: English
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Subject: Advertising
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Subject: Brand name products
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In Copyright
2
Subject
Bacon--Prices
1
Brand choice
1
Competition
1
Consumers' preferences
1
Flour--Prices
1
Ohio
1
Prices
1
Stores, Retail
1
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An exploratory look at a multivariate approach to retail price dispersion
Schleede, John M.
Text (1978)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
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