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Collection: Electronic Theses & Dissertations
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Material Type: Theses
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Committee Member: Coursaris, Constantinos
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Subject: Brand choice
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Subject: Consumer behavior
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Language
English
2
Copyright Status
In Copyright
2
Subject
Brand name products
1
Branding (Marketing)
1
Communication
1
Consumers' preferences
1
Design--Human factors
1
Information technology
1
Internet marketing
1
Marketing
1
Psychological aspects
1
Social media
1
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Understanding product attachment and expected product lifetime by extending Technology Acceptance Model (TAM) with product personalization and Innovation Diffusion Theory (IDT)
Yun, Younghwa
Text (2013)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
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