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Collection: Electronic Theses & Dissertations
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Material Type: Theses
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Subject: Consumer behavior
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Subject: Internet marketing
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Language
English
6
Copyright Status
In Copyright
6
Subject
Automobile industry and trade
1
Automobiles
1
Brand choice
1
Brand name products
1
Branding (Marketing)
2
Business
1
Consumers--Decision making
1
Economics
1
Facebook (Electronic resource)
1
Marketing
2
Online social networks
1
Persuasion (Psychology)
1
Place marketing
1
Prices--Public opinion
1
Quality of products--Public opinion
1
Social media
2
Social media--Economic aspects
1
Teleshopping
1
Tourism
1
United States
1
Word-of-mouth advertising
2
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The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
The relationship between price, reputation, and product knowledge on transaction value in price comparison web sites
Chung, Sungwon
Text (2008)
Part of
Electronic Theses & Dissertations
Essays on the impact of social media in the automobile industry
Wang, Yen-Yao
Text (2017)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
Effect of online review modality on online shoppers' attitude and behavior
Jiang, Mengtian
Text (2013)
Part of
Electronic Theses & Dissertations
Testing a theoretical model to examine the relationships among e-social shopping motivation, perception, and behavioral intention
Yun, Zee-Sun
Text (2011)
Part of
Electronic Theses & Dissertations
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