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Collection: Electronic Theses & Dissertations
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Language: English
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Committee Member: Quilliam, Elizabeth T.
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Subject: Internet advertising
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Material Type
Theses
2
Copyright Status
In Copyright
2
Subject
Advertising--Psychological aspects
1
Apologizing
1
Avoidance (Psychology)
1
Business communication
1
Cell phone advertising
1
Consumers--Attitudes
1
Consumers--Psychology
1
Corporate image
1
Corporations--Public relations
1
Crisis management
1
Facebook (Electronic resource)
1
Michigan
1
Online social networks
1
Psychological aspects
1
Psychology
1
Scheduled tribes in India--Psychology
1
Television advertising--Psychological aspects
1
Undergraduates
1
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Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
Part of
Electronic Theses & Dissertations
What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
Part of
Electronic Theses & Dissertations
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