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Collection: Electronic Theses & Dissertations
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Language: English
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Committee Member: Richards, Jeffrey
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Material Type
Theses
2
Copyright Status
In Copyright
2
Subject
Branding (Marketing)
1
Consumer behavior
1
Mass media
1
Social media--Economic aspects
1
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STEAL THUNDER OR BE TRUMPED UP : EFFECTS OF EARLY CRISIS COMMUNICATION ACROSS DIFFERENT INDUSTRIES IN THE INFORMATION AGE
Alriyami, Abdullah Mohammed Abdullah
Text (2020)
Part of
Electronic Theses & Dissertations
Content and community : decoding engagement by exploring empirical links with social media engagement, brand equity, purchase intent, and engagement intent
McKay, Brigitte Arianna
Text (2017)
Part of
Electronic Theses & Dissertations
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