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Collection: Electronic Theses & Dissertations
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Language: English
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Degree Level: Doctoral
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Subject: Advertising, Newspaper
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Material Type
Theses
2
Copyright Status
In Copyright
2
Subject
American newspapers--Circulation
1
Newspaper editors--Attitudes
1
Newspaper publishing--Economic aspects
1
Prices
1
Television advertising
1
United States
1
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The effects of crossmedia ownership on television and newspaper "prices"
Wirth, Michael Otto, 1951-
Text (1977)
Part of
Electronic Theses & Dissertations
Weekly newspapers navigate rapidly changing advertising market, but yet to fully adopt an online sales strategy
Blanchard, Alan Dean
Text (2014)
Part of
Electronic Theses & Dissertations
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