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Collection: Electronic Theses & Dissertations
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Language: English
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ndltd.name_ss: Ph.D.
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Subject: Product management
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Brand name products
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Managing brands as a resource : a study of Hollywood film franchises
Chaffin, Thomas Daniel
Text (2015)
Part of
Electronic Theses & Dissertations
The impacts of brand management practices on brand performance and firm value
Zhao, Yanhui
Text (2016)
Part of
Electronic Theses & Dissertations
Managing the salesforce through product-harm crises
Cockrell, Seth
Text (2016)
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Electronic Theses & Dissertations
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