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Collection: Electronic Theses & Dissertations
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Language: English
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Subject: Consumers--Attitudes--Research
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Cloud computing
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Consumer goods
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Consumers--Attitudes
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Consumers--Decision making
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Diffusion of innovations--Research
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Influence (Psychology)
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Internet advertising
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Internet marketing
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Marketing research
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Public opinion
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Technological innovations
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Technological innovations--Public opinion
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Truthfulness and falsehood
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Catch the cloud : user research on the chaos market
Sung, Ji Eun
Text (2012)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
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Electronic Theses & Dissertations
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