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Collection: Electronic Theses & Dissertations
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Language: English
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Subject: Cable television--Marketing
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Subject: Cable television--Public opinion
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Theses
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In Copyright
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Subject
Cable television--Public opinion
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Michigan
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An evaluation of non-subscribers' perceptions of cable television to be applied to the development of target marketing in three suburban Michigan Communities
Mackey, Carol Siewart
Text (1985)
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Electronic Theses & Dissertations
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