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Collection: Electronic Theses & Dissertations
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Language: English
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Subject: Consumer behavior
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Subject: Social media--Economic aspects
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Material Type
Theses
2
Copyright Status
In Copyright
2
Subject
Automobile industry and trade
1
Automobiles
1
Branding (Marketing)
1
Economics
1
Facebook (Electronic resource)
1
Internet marketing
1
United States
1
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Essays on the impact of social media in the automobile industry
Wang, Yen-Yao
Text (2017)
Part of
Electronic Theses & Dissertations
Content and community : decoding engagement by exploring empirical links with social media engagement, brand equity, purchase intent, and engagement intent
McKay, Brigitte Arianna
Text (2017)
Part of
Electronic Theses & Dissertations
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