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Collection: Electronic Theses & Dissertations
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Committee Member: Peng, Wei
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Subject: Consumer behavior
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Brand choice
1
Communication
1
Consumers
1
Consumers' preferences
2
Decision making--Psychological aspects
1
Design--Human factors
1
Habit
1
Information technology
1
Mass media
1
Psychological aspects
1
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Understanding product attachment and expected product lifetime by extending Technology Acceptance Model (TAM) with product personalization and Innovation Diffusion Theory (IDT)
Yun, Younghwa
Text (2013)
Part of
Electronic Theses & Dissertations
The role of habit and emotional regulation on entertainment video selection behavior
Ozkaya, Elif
Text (2013)
Part of
Electronic Theses & Dissertations
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