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Collection: Electronic Theses & Dissertations
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Committee Member: Quilliam, Elizabeth T.
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Subject: Corporate sponsorship
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Information technology--Management
1
Marketing--Psychological aspects
1
Social media--Economic aspects
1
Social responsibility of business
1
Sports sponsorship
1
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Sports sponsorship effects : the role of logo visual fluency, familiarity, and sponsor-event congruence for audience recall of team sponsors
Chao, Wen-Chi
Text (2011)
Part of
Electronic Theses & Dissertations
The effectiveness of Corporate Social Responsibility (CSR) campaigns on consumer responses to brands in social media : impression management perspectives
Jeong, Hyun Ju
Text (2011)
Part of
Electronic Theses & Dissertations
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