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A moral perspective on guilt appeals : examining the moral matching effect

A moral perspective on guilt appeals : examining the moral matching effect

Text (2022)

Part of Electronic Theses & Dissertations

Testing exposure to nostalgic messages as an alternative self-affirmation induction to reduce defensive processing and promote message acceptance

Testing exposure to nostalgic messages as an alternative self-affirmation induction to reduce defensive processing and promote message acceptance

Cheng, Ying (College teacher)

Text (2018)

Part of Electronic Theses & Dissertations