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Collection: Electronic Theses & Dissertations
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Committee Member: Taylor Quilliam, Elizabeth
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Subject: Apologizing
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Subject: Corporate image
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Material Type
Theses
1
Language
English
1
Copyright Status
In Copyright
1
Subject
Business communication
1
Consumers--Attitudes
1
Corporations--Public relations
1
Crisis management
1
Facebook (Electronic resource)
1
Internet advertising
1
Online social networks
1
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What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
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